Agenda 10/14/2014 Item # 16F4 10/14/2014 16.F.4.
EXECUTIVE SUMMARY
Recommendation to approve the Tourism Department's Sports Marketing Section
submittal of a Florida Sports Foundation Grant application to support the HITS Triathlon
event in January 2015 in the total amount of$3,500, authorize the Chairman to execute the
application, and make a finding that this item promotes tourism.
OBJECTIVE: To obtain grant funds to assist in attracting and managing future sports events in
Collier County.
CONSIDERATIONS: The Florida Sports Foundation ("FSF") Grant Program is designed to
assist Florida communities in attracting sports events which will generate significant economic
impact for the State of Florida. The Grant Program Guidelines place an emphasis on economic
impact from out-of-state attendees, return on investment, community support, and image value to
the state.
The Small Market Grant Program assists communities with smaller events that will generate less
than $500,000 in economic impact from out-of-state attendees. Grants in this category cannot
exceed $5,000, and do not require matching funding.
The Tourism Department's Sports Marketing Section would like to apply for a grant for the
event. Grant funds from FSF would offset the Tourism Department's total expenditures for this
event.
Event Type Grant Request Tourism Dept. Total
Expenditure
HITS Triathlon Small Market Grant $3,500 $6,500*
Program
Total $3,500 $6,500
*This amount includes Tourism Department contribution and grant proceeds.
FISCAL IMPACT: The total expenditure of tourism funds is up to $6,500 for support of the
above event. Any grant funds approved for these events from the Florida Sports Foundation will
offset a portion of the Tourism Department's total expenditures for the HITS Triathlon event up
to $3,500. Funding for support of this event is included in the Tourism Department FY 15 Board
approved budget.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan
from this action.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council
unanimously (7-0) recommended approval of this item at the September 29, 2014 meeting.
LEGAL CONSIDERATION: This item has been approved as to form and legality and
requires majority vote for approval.—CMG
Packet Page -1548-
10/14/2014 16.F.4.
RECOMMENDATION: That the Board approves the Tourism Department's Sports Marketing
Section submittal of a Florida Sports Foundation Grant application to support the HITS Triathlon
event in January 2015 in the total amount of $3,500, authorize the Chairman to execute the
application, and make a finding that this item promotes tourism.
PREPARED BY: Chris O'Brien, Sr. Sports Marketing Manager
Packet Page -1549-
10/14/2014 16.F.4.
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.16.F.16.F.4.
Item Summary: Recommendation to approve the Tourism Department's Sports
Marketing Section submittal of a Florida Sports Foundation Grant application to support the
HITS Triathlon event in January 2015 in the total amount of$3,500, authorize the Chairman to
execute the application, and make a finding that this item promotes tourism.
Meeting Date: 10/14/2014
Prepared By
Name: GreenKelly
Title: Tourist Development Tax Coordinator, Tourism
10/1/2014 4:13:01 PM
Submitted by
Title: Director-Tourism, Tourism
Name: WertJack
10/1/2014 4:13:02 PM
Approved By
Name: WertJack
Title: Director-Tourism,Tourism
Date: 10/1/2014 4:39:01 PM
Name: Joshua Thomas
Title: Grants Support Specialist, Grants Management Office
Date: 10/2/2014 10:46:10 AM
Name: GreeneColleen
Title: Assistant County Attorney, CAO General Services
Date: 10/2/2014 1:24:58 PM
Name: KlatzkowJeff
Title: County Attorney,
Date: 10/2/2014 2:03:26 PM
Packet Page-1550-
10/14/2014 16.F.4.
Name: StanleyTherese
Title: Manager-Grants Compliance, Grants Management Office
Date: 10/3/2014 2:04:18 PM
Name: OchsLeo
Title: County Manager, County Managers Office
Date: 10/7/2014 3:36:24 PM
Packet Page -1551-
10/14/2014 16.F.4.
FLORIDA SPORTS
Small Market Grant Program
Application
I. APPLICANT INFORMATION
1. Organization Name: Collier County c/o Naples,Marco Island and Everglades CVB
2. Organization Contact: Chris OBrien
3. Title:_Sr Sports Marketing Manager 4.E-mail: chrisobrien @colliergov.net
5. Phone: 239-252-4267 6.Fax:
7. Address:_2660 N Horseshoe Drive,Naples FL 34104
II. FUNDING REQUEST
1. Amount Requested: $ $5000
2. Have you received FSF funding for this event in the past? ❑Yes •No
III. EVENT INFORMATION
1. Event Title: HITS Triathlon Series-Naples FL
2. Event Date(s): January 10-11,2015
3. Brief description of event(format,qualifying criteria,ages,etc.):
HITS produces an exceptional series of 10 National triathlons that deliver a challenging multi-sport experience,with
courses geared to the needs,level of training,endurance capacity and personal goals of each athlete.At each venue we
offer five triathlon races over a 2-day period consisting of swim,bike and run.In addition to providing a product for
the seasoned athlete,we believe it's also important to introduce the sport of triathlon to those who may have never
thought that they could compete in or complete a triathlon.There is no qualifying criteria per say,though we are
sanctioned by the USA Triathlon (USAT)and adhere to their governing body's guidelines and rules. Athletes must be
18 years of age in order to compete in the Full Distance race, 16 yrs for the Half distance,12yrs for the Olympic&
Sprint distances and 7 yrs old for the Open.
4. Sport(s)involved: Triathlon (Swim,Bike&Run)
5. Location(s): Vanderbilt Beach Boulevard,City of Naples&Collier County public roads
6. Proposed facility(ies): Vanderbilt Beach area
7. Has the facility been secured? R Yes ❑ No
8. Facility contact: Name: Mark Burtchin(ROW Permitting) Phone: 239-252-5165
Barry Williams(Parks&Rec) Phone: 239-452-4035
9. Event Owner/Sanctioning Body:_HITS. Inc./USA Triathlon
Event Owner contact: Name: Tom Struzzieri Phone: 845-246-8833
10. Event director: Name: Mark Wilson Phone: 845-247-7275
11. Event History(most recent,regardless of location)PLEASE LIST YEAR OF EVENT:
Previous Location/Date(s):Vanderbilt Beach Boulevard,City of Naples&Collier County public roads/January 11-12,2013
Contact Name/Phone: Mark Burtchin(ROW Permitting)239-252-5165 Barry Williams(Parks&Rec)239-452-4035
Out-Of-State Participants: 964 Room Nights: 750
Out of State Economic Impact:S 208.388 FSF Funding: S 0 [ 4 }
Packet Page -1552- �t�
10/14/2014 16.F.4.
Previous Location/Date(s):Vanderbilt Beach Boulevard,City of Naples&Collier County public roads/January 12-13,2013
Contact Name/Phone:Mark Burtchin(ROW Permitting)239-252-5165 Barry Williams(Parks& Bee)239-452-4035
Out-Of-State Participants:_656 Room Nights:_600
Out of State Economic Impact: S_163,050 FSF Funding: $ 0
12. Was the event secured through a bid? No ❑
If yes,please include appropriate documentation**.
If no,please explain how it was secured.
Mutual agreement to continue event with commitments of community support to HITS
13. Will you expend any bid fee monies prior to your event? Yes ❑ No 1.
If so,how much and when?
14. What is the overall event plan (include schedules,competition details,special events,etc.):
This is a National and International event that brings visitors and a lot of attention to Naples. It is an expensive logistical
effort with a series of five separate triathlon races over a 2-day period consisting of swim,bike and run. Full and Half
distance triathlons on Day 1 with Olympic, Sprint&Open distances on Day 2.The event weekend also includes a 3 day
Health &Fitness Festival Expo with national vendors. The HITS Naples Triathlon event is held to provide an outlet for
all skill levels from amateur to expert, for both local and out-of-town athletes to compete in an well-organized race
located in a desirable location.The Full distance is the longest and most difficult and accordingly will draw the most
serious of athletes. They are willing to travel far and invest money to participate. For example,the winner of the event
we just held in Palm Springs, California traveled from France and our 2014 Naples race had participants from as far
away as Germany, Canada, England and Columbia.
15. Summarize the marketing plan for the event to include all media(s),timeline and if you are paying a
promotional or production expense to obtain event coverage.
Principally select regional and local advertising in newspapers and weekly publications such as Endurance Magazine and
Endurance Sports Media Group,complemented by national digital and print advertising campaign in endurance focused
media(Active.com, Endurance Sportswire etc.); local and regional distribution of rack cards and posters;attendance at
triathlon and running expos. Video production crew documents event and video elements are used in website promotion
campaigns. Magazine ads in Florida Running and Triathlete. Working with Lou Hammond PR in New York to distribute
human interest stories and other aspects of the race. Coverage locally by tv and news'web outlets.
16. What benefits associated with this event will the Florida Sports Foundation receive if funding is provided?
(Please attach appropriate sponsor benefit list if applicable)
-FSF will receive recognition in all available HITS Advertising for the HITS Triathlon Naples
-FSF will receive scoreboard recognition during all competitions
-FSF will receive the opportunity to provide promotional material in all Goodie Bags distributed to the participants at the
events
-FSF will receive public address announcements during each competition day
-FSF will receive a full-page color advertisement in the Official Athlete guide
-FSF's logo and link will be displayed on the HITS naples section of the Official HITS Triathlon Series Website
Small Market Grant Program Application
Florida Sports Foundation-2 013
Page 2
Packet Page -1553-
10/14/2014 16.F.4.
-FSF will have the opportunity to conduct Focus Groups studies at the HITS Naples Triathlon in order to gain valuable
information about the endurance sports demographic
-FSF may request additional sponsorship amenities from HITS and participate in select cross-promotional opportunities
-FSF logo will appear on all complimentary athlete T-Shirts that each of our competitors receives.
17. Will the event be televised? YesE No III
(If yes,list network,date,time,and commercial opportunity for the FSF):
IV. COMMUNITY SUPPORT
1. List any matching funds that have been secured for this event and the source.
Source Amount
CVB $ 6500.00
Planning and logistic support $ staff time
Hotel selection and venue assistance $ staff time
V. ECONOMIC IMPACT/PARTICPATION PROJECTIONS
1. Total expected Participants(competitors,coaches,trainers,officials,etc.)
ADULT Out-of-State: 575 In-State: 685
YOUTH Out-of-State: 47 In-State: 56
2. Total expected Spectators(fans,family,friends,etc.)
ADULT Out-of-State: 420 In-State:_525
YOUTH Out-of-State: 35 In-State: 55
3. Total expected Media
Out-of-State: 10 In-State: 15
4. Estimate the projected Direct Out-of-State Economic Impact of the Event(please use participation
projections outlined in questions 1-3 above): *Note: The Average Daily Spending(ADS) figure is what is used
by the State of Florida.
#Of out-of-state Adult Participants 575 x avg. length of stay_3_x$150(ADS)_S_258750
#Of out-of-state Adult Spectators 420 x avg. length of stay 3 x$150(ADS)=5 189000
#Of out-of-state Youth Participants 47 x avg.length of stay 3 x$75 (ADS) =S 10575
#Of out-of-state Youth Spectators 35 x avg. length of stay 3 x$75 (.ADS) =$ 7875
#Of out-of-state Media/Professional 10 x avg. length of stay 3 x $150(ADS)=$ 4.500
TOTAL PROJECTED DIRECT OUT-OF-STATE ECONOMIC IMPACT: $ 470.700
5. Revenue Estimates Generated by Out-of-State Participants/Spectators
(Use total projection out-of-state economic impact number from above to complete these figures)
STATE SALES TAX
Direct Out-of-State Economic Impact x$.06 = S_28.242=
Small Market Grant Program Application
Florida Sports Foundation—2013
Page 3
Packet Page -1554-
10/14/2014 16.F.4.
6. Total Hotel Impact(In-State and Out-of-State):
/ Of Rooms 975 x Avg. #3 of nights_2_x Avg. Room Rate$ 175=$ 341,250.00
Transient Lodging Tax/Bed Tax(if applicable)
Total Hotel Impact x lodging/bed tax rate .04 (example.03)= $ 13,650
VI. PROJECTED EXPENSES
Please list intended use of funds:
PARTICIPANT'S PROJECTED EXPENSES
REIMBURSEABLE EXPENSES CASH
Collier County Sheriff-Law Enforcement Services 46,709
Permits/Property use 2,275
Equipment Rentals(Lights,Portable toilets etc.) 4,090
Awards 1,943
' Participant Tee-Shirts 5,277
60,294
TOTAL PARTICIPANT'S EXPENSE
Please note: If funding is provided,payment/reimbursement occurs after the event by submitting invoices totaling the
amount provided. The following summarizes the allowable/disallowable expenses that may be used for reimbursement
Allowable Expenses: Disallowable Expenses:
promotion, marketing, and programming genera] and administrative expenses
paid advertising and media buys building,renovating and/or remodeling
production and technical expenses permanent equipment purchases
site fees/costs(contract help, rentals, insurance) debts incurred prior to the funding
rights fees, sanction fees, non-monetary awards programs,which solicit advertising
travel (if approved by FSF in advance) hospitality or social functions
SIGNATURE
Area Sports Commission Signature/Disclaimer:
We. the undersigned, hereby certify that we have read and understand the Florida Sports Foundation
Small Market Grant Program Policies and Procedures, and that all information included with our
application is true and correct.
Chairman
Board of County Commissioners
Authorized Signature Applicant Title Date
Approved as to form and legality
E. BROCK, Clerk.
Snutli Market Grant Program Application -' Assistant County Attorney
Florida Sports Foundation—2(17.1 7-
�_...__._._ p Paged ,.,,
Packet Page -1555-