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TDC Minutes 02/26/2018 February 26, 2018 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, February 26, 2018 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Donna Fiala Vice Chairman: Susan Becker Victor Rios Clark Hill (Excused) Robert Miller Ed (Ski) Olesky Dan Sullivan Michelle McLeod Nancy Kerns • ALSO PRESENT: Jack Wert, Tourism Director Ed Caum, Deputy Director, Sports Tourism/Marketing Gary McAlpin, Manager, Coastal Zone Management Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator Barry Williams, Director, Parks and Recreation Michelle Arnold, Director, Public Transportation & Neighborhood Enhancement Amanda Townsend, Museum Director, Collier County Museums 1 2/22/2018 February 26, 2018 MEETING AGENDA & NOTICE February 26, 2018 1 Collier County, FL COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center, Administration Bldg. F, 3rd Floor 3299 East Tamiami Trail, Naples, FL 34112 February 26, 2018 9:0o am Collier County Commission Chambers * Requires TDC Action 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. *AGENDA AND MINUTES A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes i. Regular Meeting 1/22/18 5. Presentations / Public Comment - (3 minutes each) 6. * CONSENT AGENDA All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s) will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. COASTAL ZONE MANAGEMENT These items have been before the Coastal Advisory Committee (CAC) and have received a recommendation by majority vote of the CAC to proceed with the requested work after further recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a finding that each project promotes tourism. i. Contract 18-7283 — Collier Creek Emergency Dredging Project ii. RFP 17-7188 — Nearshore Biological Monitoring iii. Contract 18-72�q — Dredging of Wiggins and Doctors Passes iv. Easement Modification 41851 v. Resiliency Feasibility Discussion B. BEACH PARK FACILITIES These items have been before the Parks and Recreation Advisory Board (PARAB) and have received a recommendation by majority vote of the PARAB to proceed with the requested work after further recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a finding that each project promotes tourism. C. TOURISM DIVISION 7. NEW BUSINESS These items are for review and recommendation by the TDC and have not been reviewed by another County https://www. col I iercou ntyfl.gov/your-govern ment/advisory-boards-and-authorities/tourist-development-council/tdc-agendas/2018-agendas/february-26-... 113 2/22/2018 February 26, 2018 1 Collier County, FL Advisory Board and are to be considered for funding by a majority vote and with a finding that each request promotes tourism. A. * EVENT FUNDING REQUESTS i. Snorts Event Funding Requests — Ed Caum B. " OTHER TDT FUNDING REQUESTS C. Contract 18-7.wo — "Tourism Website Services" D. Single Source Visit Florida Waiver Request E. TDC Expiring Terms 8. OLD BUSINESS These items have been continued from a previous TDC meeting, or are reoccurring reports for review by the TDC. A. Beach Bus Update B. Pickleball Courts at East Naples Community Park — Information Only C. Naples Depot Construction Bids 9. Council Member Discussion lo. MARKETING PARTNER REPORTS These reports are provided to TDC members on the digital link above to the County website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. A. Research Data Services B. Paradise Advertising & Marketing, Inc. C. LHG (Lou Hammond Group) D. Collier County Tourist Tax Collections E. Miles Partners - Website Activity F. Digital & Social Media- Paradise Advertising G. Book Direct H. County Museums 11. TOURISM STAFF REPORTS These activity reports are provided to TDC members on a digital link to the County website and will be presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff members at each TDC meeting. A. Director B. Group Sales C. Leisure & Travel Trade Sales D. Special Markets E. Sports Marketing F. Public Relations & Communications G. Film Office H. International Representatives https://www. coiliercountyfl.gov/your-govern ment/advi sory-boards-and-authorities/tourist-development-council/tdc-agendas/2018-agendas/february-26-... 213 2/22/2018 I. Visitor Centers 12. Detailed Staff Reports February 26, 2018 1 Collier County, FL 13. Next Scheduled Meeting Date/Location — March 26, 2018 Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 14. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402• If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380• Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. htips://www. col I iercou ntyfl.gov/your-govern ment/advi sory-boards-and-authorities/tourist-development-council/tdc-agendas/2018-agendas/february-26-... 313 February 26, 2018 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. CALL TO ORDER—Commissioner Fiala Commissioner Fiala called the meeting to order at 9:00 A.M. 2. PLEDGE OF ALLEGIANCE Pledge of Allegiance was recited. 3. ROLL CALL A quorum was established. 4. AGENDA AND MINUTES A. Changes and Approval of Today's Agenda Ms. Becker moved to approve the Agenda subject to the additions of items: • 7.F—Funding for Marco Island Chamber of Commerce Sign • 7G.i. — Contract 18-7283— Collier Creek Emergency Dredging Project • 7G.ii—RFP 17-7188—Nearshore Biological Monitoring • 7.G.iii— Contract 18-7239—Dredging of Wiggins and Doctors Passes • 7.G.iv—Resiliency Feasibility Discussion Second by Mr. Rios. Carried unanimously 8—0. B. Approval of prior TDC Meeting Minutes i. Regular Meeting 1/22/2018 Ms. Becker moved to approve the minutes of the January 22, 2018 meeting as presented. Second by Mr. Rios. Carried unanimously 8— 0. 5. PRESENTATIONS/PUBLIC COMMENT None 6. CONSENT AGENDA All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s) will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management These items have been before the Coastal Advisory Committee (CAC) and have received a recommendation by majority vote of the CAC to proceed with the requested work after further recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a finding that each project promotes tourism. iv. Easement Modification 41851 Executive Summary "Recommendation to approve and authorize the Chairman to execute the Sovereignty Submerged Lands Easement Modification as required to add the permit for Doctor's Pass and Moorings Bay" dated February 26, 2018. B. Beach Park Facilities These items have been before the Parks and Recreation Advisory Board(PARAB) and have received a recommendation by majority vote of the PARAB to proceed with the requested work after further 2 February 26, 2018 recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a finding that each project promotes tourism. None C. Tourism Division None Mr. Rios moved to recommend the Board of County Commissioners approve the item listed on the Consent Agenda and finds the item promotes tourism. Second by Ms. McLeod. Carried unanimously 8—0. 7. NEW BUSINESS These items are for review and recommendation by the TDC and have not been reviewed by another County Advisory Board and are to be considered for funding by a majority vote and with a finding that each request promotes tourism. A. Event Funding Requests i. Sports Event Funding Requests—Ed Caum Mr. Caum presented the Executive Summary "Recommend approval of Tourist Development Tax Promotion funding to support the six upcoming April 2018 Sports Events up to $33,500 and make a finding that these reimbursable expenditures promote tourism" dated February 26, 2018. He noted: • Staff refined the format of the presentation whereby there is an amount requested by the applicant and a Staff recommendation for the funding. • The events include the USTA (Untied States Tennis Association) Adult Wheelchair Tennis from April 5 — 8 at Naples Bath and Tennis Club - $3,700; Azzuri Storm Spring Shootout, a soccer event at North Collier Regional Park from April 6—9 - $5,900; USTA Clay Court Championship at Naples Bath and Tennis Club from April 9— 14 - $3,750. • Staff will be notifying the applicant upon approval of the grant on the requirement to display the CVB logos on promotional materials and web site content. Mr. Rios moved to recommend the Board of County Commissioners approve Tourist Development Tax Promotion funding to support the six upcoming April 2018 Sports Events up to $33,500 and finds that these reimbursable expenditures promote tourism. Second by Ms. Kerns. Carried unanimously 8— 0. B. Other TDT Funding Requests None C. Contract 18-7309—"Tourism Website Services" Mr. Wert presented the Executive Summary "Recommendation to approve Tourist Development Tax funding and an Exemption of Competition for website services with Miles Partnership, LLP, in the annual amount of$300,000, authorize the Chairman to execute the attached contract, and make a finding that this expenditure promotes tourism" dated February 26, 2018 for consideration. He noted: • Staff is requesting the exemption as the vendor has just completed an overhaul of the CVB's website content. • Miles Media has been the number one choice of the County during previous request for proposals. 3 February 26, 2018 • If a new vendor were engaged, it would be more expensive given the requirement to recreate the website content. • The website is supported by all browsers and the content is mobile friendly negating the necessity for an"app." • A major overhaul of the website was completed 5 years ago and minor adjustments are made on a weekly basis. • The contract is for a 3-year period and the other content will be updated over the next 18 months. Mr. Rios moved to recommend the Board of County Commissioners approve Tourist Development Tax funding and an Exemption of Competition for website services with Miles Partnership, LLP, in the annual amount of$300,000, authorize the Chairman to execute the attached contract, and finds the expenditure promotes tourism. Second by Ms. Becker. Carried unanimously 8— 0. D. Single Source Visit Florida Waiver Request Mr. Wert presented the Executive Summary "Recommendation to approve a Single Source Waiver Request for Visit Florida for the balance of FY 18 for destination marketing programs and make a finding that this expenditure promotes tourism" dated February 26, 2018 for consideration. He noted: • The funds are used for marketing programs for trade shows, co-op advertising, educational conferences, membership fees, etc. • The County has a $49,000 limit which has been reached and Staff is requesting the expenditure of approximately $150,000 of funds to continue the partnership. • Staff will be allocating approximately $125,000 in the next budget cycle to ensure future waivers are not required to be approved by the County. Mr. Sullivan moved to recommend the Board of County Commissioners approve a Single Source Waiver Request for Visit Florida for the balance of FY 18 for destination marketing programs and finds the expenditure promotes tourism. Second by Mr. Rios. Carried unanimously 8— 0. E. TDC Expiring Terms Mr. Wert reported Mr. Olesky and Ms. Becker's terms are expiring in April and he anticipates bringing an item forth at the March meeting for a recommendation to the Board of County Commissioners on their requests for re-appointment. F. Funding for Marco Island Chamber of Commerce Sign Mr. Wert presented the Executive Summary "Recommendation to approve Tourist Development Tax marketing funding to replace the Marco Island Chamber of Commerce Visitor Information sign damaged by Hurricane Irma and make a finding that this expenditure promotes tourism" dated February 26, 2018 for consideration. He noted the organization is requesting $7,010 for replacement of their sign destroyed during Hurricane Irma. If funding is approved, the Paradise logo will be incorporated into the sign. Speaker Dianna Dohm, Marco Island Chamber of Commerce reported the dollar amount of the damage did not meet the deductible for their insurance policy, so no proceeds are available. A member donated $2,000 for the sign, which is anticipated to be installed within 90 days. The project includes digital signage in the vestibule of the building. 4 February 26, 2018 Mr. Rios moved to recommend the Board of County Commissioners approve Tourist Development Tax marketing funding for$7,010.00 to replace the Marco Island Chamber of Commerce Visitor Information sign damaged by Hurricane Irma and finds the expenditure promotes tourism. Second by Ms. McLeod. Carried unanimously 8—0. G. Coastal Zone Management i. Contract 18-7283 —Collier Creek Emergency Dredging Project Mr. McAlpin presented the Executive Summary "Recommendation to ratify the County Manager's approval of Contract No.: 18-7283 with Brance Diversified, Inc.for the emergency dredging of Collier Creek for a not-to-exceed price of$569,069 and make a finding that this item promotes tourism (Project No. 50154)" dated February 26, 2018 for consideration. He noted: • The contract is an"after the fact" approval given it was deemed an emergency event and recommended for approval at the December 8, 2017 Tourist Development Council special meeting. • Three bidders were deemed qualified for the work with the contract awarded to the lowest bidder whose price was substantially less than the other two quotes. • Staff completed a thorough investigation of the quote and determined the vendor was qualified to complete the project. • The project is 60 percent complete and any work necessary to repair the groin in the area will be undertaken at a later date. Mr. Rios moved to recommend the Board of County Commissioners ratify the County Manager's approval of Contract No.:18-7283 with Brance Diversified, Inc.for the emergency dredging of Collier Creek for a not-to-exceed price of$569,069 and finds the item promotes tourism (Project No. 50154). Second by Ms. Kerns. Carried unanimously 8—0. ii. RFP 17-7188—Nearshore Biological Monitoring Mr. McAlpin presented the Executive Summary "Recommendation to approve the ranked list of designed professionals pursuant to RFP No. 17-7188, "Professional Services for Nearshore Hardbottom Monitoring, " and authorize staff to negotiate a contract with the top ranked firm CSA Ocean Sciences, Inc.for subsequent Board of County Commissioners approval; or, if contract negotiations are unsuccessful, to authorize staff to commence contract negotiations with the second ranked proposer, APTIM Environmental & Infrastructure, Inc., and make a finding that this item promotes tourism (Project No. 90033) dated February 26, 2018 for consideration. He noted the annual work is required as part of the permits issued to the County by the Florida Department of Environmental Protection(FDEP) and US Army Corps of Engineers. Mr. Rios moved to recommend the Board of County Commissioners approve the ranked list of designed professionals pursuant to RFP No. 17-7188, "Professional Services for Nearshore Hardbottom Monitoring,"and authorize staff to negotiate a contract with top ranked firm CSA Ocean Sciences, Inc.for subsequent Board of County Commissioners approval; or, if contract negotiations are unsuccessful, to authorize staff to commence contract negotiations with the second ranked proposer,APTIM Environmental& Infrastructure,Inc., and finds the item promotes tourism (Project No. 50154). Second by Ms. McLeod. Carried unanimously 8-0. iii. Contract 18-7239—Dredging of Wiggins and Doctors Passes Mr. McAlpin presented the Executive Summary Executive Summary"Recommendation to award Invitation to Bid No. 18-7239 to Ferreira Construction Southern Division Co., Inc. in the 5 February 26, 2018. amount of$2,098,980 for the 2018 Wiggins Pass and Doctors Pass dredging projects, authorize necessary budget amendments, authorize the Chairman to execute the Agreement, and make a finding that this item promotes tourism (Project Nos. 80288 and 90549)" for consideration. He noted the work will initiate at Wiggins Pass and take approximately 2—3 months to finish at which time the contractor will mobilize for the dredging at Doctors Pass, which will take an additional 2—3 months to complete. Mr. Rios moved to recommend the Board of County Commissioners award Invitation to Bid No. 18-7239 to Ferreira Construction Southern Division Co.,Inc. in the amount of$2,098,980 for the 2018 Wiggins Pass and Doctors Pass dredging projects, authorize necessary budget amendments, authorize the Chairman to execute the Agreement, and finds the item promotes tourism (Project Nos. 80288 and 90549). Second by Mr. Sullivan. Carried unanimously 8—0. v. Resiliency Feasibility Discussion Mr. McAlpin presented the "Feasibility Analysis of Building Collier County's Coastal Resiliency"prepared by APTIM dated January 2018 for consideration. He noted: • The analysis is a planning tool for the County's implementation of a Coastal Resiliency plan, which proposes to widen the beach template by approximately 50 feet, raise the elevation of the beach by 1 foot and raise the dunes approximately 2 feet. • Staff met with representatives of the FDEP to determine the feasibility of obtaining permits to perform the work. • Included in the analysis are Naples, Park Shore and Vanderbilt beaches however,the findings may be incorporated into the Pelican Bay beaches at a later date. • Indications were the FDEP is receptive to the approach which is likely permittable. • Forty-three beach profiles were analyzed and 28 template areas could be widened 50 feet; 7 widened 30—50 feet and 8 widened less than 30 feet. • Those that cannot be widened 50 feet may require other solutions such as the use of hard structures. • The goals of the resiliency plan are to protect upland structures and private/public interface of property and limiting the potential for backwash into the back bay areas. Under Committee discussion, the following was noted: • The analysis does not include Marco Island beaches, as there are no issues with the feasibility of the County obtaining permits for the work envisioned in the County's long term planning process dedicated to the area. • The Marco Island beaches are much wider than the Naples/Collier County beaches with the main issue being feasibility of building dunes in the area and the resistance of this concept by some owners on first floor buildings due to the potential of obstructing visibility of the water. Mr. Sullivan moved to approve the "Feasibility Analysis of Building Collier County's Coastal Resiliency." Second by Mr. Olesky. Carried unanimously 8—0. 8. OLD BUSINESS These items have been continued from a previous TDC Meeting, or are reoccurring reports for review by the TDC. A. Beach Bus Update Ms.Arnold presented the "CAT Beach Bus" for informational purposes and provided an overview of the revised bus service highlighting: 6 February 26, 2018 • This is the second year of the service with this year's route length being shortened,time frames of service increased and offering rides Friday thru Monday. • The service began on December 29, 2017 and the goal is to increase ridership to the beach areas by increasing the frequency of the bus service. • Initial data indicates ridership has increased substantially over last year. Under Committee discussion, the following was noted: • Consideration should be given to extending the end of the day service, given the time change in March and later sunsets. • At this point the service is most frequently utilized on Saturday and Monday, however consideration may want to be given to extending it to more days a week if tourist demand grows given those visiting on vacation are not restricted to weekend time frames—Staff noted the concept was to provide users of the beach an option on peak days of parking space usage in the area. • Adequate signage should be displayed at various locations and stops to identify the service and promote usage. • Staff is investigating options for additional parking facilities to promote park and rides for the program. • The rack cards promoting the program should be made available at various bus stops if feasible. • The three-year program is funded by grants and$25,000 of TDC funds for 3 years. • The buses will have WIFI service in the near future. • Consideration should be given to reviewing the Spanish translation portions of the promotional materials to ensure it conforms to an acceptable format. B. Pickleball Courts at East Naples Community Park—Information Only Mr. Williams presented "Bid Analysis Project: East Naples Community Park 2018 Pickleball Improvements ABB Project 17- 010"for informational purposes. He noted at the previous meeting bid costs for the 10 new courts were estimated between $300,000 and $400,000 and Staff received the official bid at$374,000. The work order has been executed and the construction has started. The Council requested Staff to provide an inventory of the total courts available in the County. C. Naples Depot Construction Bids Mr. Wert reported the bid acceptance deadline was extended to February 22 with one responsive bidder who Staff is working with on the project. He will provide an update at the next meeting. 9. COUNCIL MEMBER DISCUSSION Mr. Sullivan recommended Ms. Benedetto's data be condensed to the monthly period of reporting. Commissioner Fiala noted discussions have occurred on the County developing a public golf course through a TDC/Parks and Recreation Division partnership. 10. MARKETING PARTNER REPORTS These reports are provided to TDC members on the digital link above to the County website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. 7 • February 26, 2018 Marketing Partner Reports—February 26,2018 A. Research Data Services—Dr. Walter Klages Klages Research &Research Data Services, Inc. —Research Report Mr. Miller left at 11:28 a.m. Ms. Kerns left at 11:29 a.m. B. Paradise Advertising—Nicole Delaney/Glenn Bowman Paradise Advertising and Marketing, Inc—Marketing Report C. Lou Hammond Group - Jonell Modys "Lou Hammond Group and CVB PR Team Public Relations Report" D. Collier County Tourist Tax Collections—Jack Wert "Collier County Tax Collector Tourist Tax Collections" E. Miles Partners—Website Activity—Buzzy Ford "Web Site Analytics" F. Digital& Social Media-Paradise Advertising and Zebra Brazil "Brazil Social Media Marketing" G. Atilus—Search Engine Optimization "Digital/Social Media Marketing" H. Phase V- Fulfillment Services—Jack Wert "Phase V Fulfillment Services" 11. TOURISM STAFF REPORTS These activity reports are provided to TDC members on a digital link to the County's website and will be presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff members at each TDC meeting. A. Director B. Group Sales C. Leisure and Travel Trade Sales D. Sports Marketing E. Public Relations & Communications F. Film Office G. International Representatives H. Visitor Centers I. County Museums 12. DETAILED STAFF REPORTS Submitted 13. NEXT SCHEDULED MEETING DATE/LOCATION March 26,2018—9:00 a.m.—Collier County Government Center, Administration Bldg. F, 3rd Floor,3299 East Tamiami Trail,Naples, Florida 34112 8 February 26, 2018 There being no further business for the good of the County, the meeting was adjourned by order of the chair at 11:59 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Chairman, Commissioner Donna Fiala These minutes approved by the Board/Committee on 3/'2,1,)191g as presented / or as amended 9