PTAC Minutes 01/16/2018 MINUTES OF THE PUBLIC TRANSIT ADVISORY COMMITTEE
MEETING
January 16, 2018 Naples, Florida,
LET IT BE REMEMBERED, the Public Transit Advisory Committee in and for
the County of Collier, having conducted business herein, met on this date at 3:00
P.M. in REGULAR SESSION at Administrative Building "F", Suite 501, Collier
County Government Complex Naples, Florida with the following members
present:
ADVISORY COMMITTEE
Chairman: Mr. John DiMarco, II
Vice Chairman: Mr. Arthur Dobberstein
Mr. Richard Duggan
Mr. John Jenkins
ALSO PRESENT:
Ms. Michelle Arnold, Director, Public Transit and Neighborhood Enhancement
Mr. Omar De Leon, Senior Planner, Public Transit and Neighborhood Enhancement
Mr. Matt Liveringhouse, Transit Manager, Public Transit and Neighborhood
Enhancement
Ms. Elena Ortiz Rosado, Events, Marketing & Sales Coordinator, PTNE
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Call to Order
Chairman DiMarco called the meeting to order at 3:00 P.M.
II. Roll Call
Roll call was taken and a quorum was established.
III. Approval of Agenda
Mr. Jenkins entered a motion to approve the January 16, 2018 meeting agenda. Mr.
Duggan seconded the motion. All were in favor. The motion was carried
unanimously.
IV. Approval of Minutes
December 19, 2017 meeting minutes
Mr. Jenkins entered a motion to approve the minutes of the December 19, 2017
meeting minutes. Mr. Duggan seconded the motion. All were in favor. The motion
was carried unanimously.
V. Committee Action
VI. Reports and Presentations
a. Routes 22 and 23 Route Modification Update
Mr. DeLeon reported that routes 22 and 23, which have been in service for several
months, are being monitored on an ongoing basis. An emphasis is being placed on public
awareness of the new routes/stops in order to increase ridership, which has recently
reflected a decline. Ms. Arnold stated that modifications done to these routes have
resulted in some passengers having to transfer buses, which may have contributed to the
decline in ridership. The route modifications were determined as a result of previously
held public meetings in Immokalee, with feedback initially being solicited with regard to
desired destinations, and follow-up meetings to present the proposed route changes and to
field community response.
Feedback on this topic will be solicited at upcoming community meetings which are
planned in Immokalee to discuss the ongoing fare study. Public Transit representatives
have also been in attendance at Community Redevelopment Agency (CRA) meetings to
promote the new routes and provide clarification as to their structure.
Question: Is there an extra fee to transfer buses?
Answer: Yes, the fee for a transfer is .75, with an all-day pass the more economical
option for riders.
b. Fare Study
Mr. DeLeon provided a brief summary of the Unified Planning Work Program (UPWP),
which serves as the resource and budgeting document for the Metropolitan Planning
Organization (MPO).
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This document was presented to the Advisory Committee in January 2016 for review and
discussion, in which the various studies were ranked, with the Fare Study selected as the
number one priority. As a part of the Transit Development Plan, it was determined that a
periodic review and evaluation of the fare structure is necessary in order to ensure fares
are equitable, but which also generate the required operational revenue. Preliminary
scenarios were developed by the consulting firm of Tindale Oliver for potential fare
modifications and were now presented to the Advisory Committee for their review.
Public surveys are planned in order to obtain feedback with regard to the various
scenarios under consideration. Feedback will also be solicited at public meetings which
will be held on January 30, 2018 at the transfer center in Naples, as well as in Immokalee.
Ms. Arnold suggested the number of scenarios be reduced to a number which would be
less confusing for the public, thus avoiding the potential for reduced ridership, and
allowing for increased revenue.
The current fare structure was reviewed, which includes reduced fares for students 17 and
younger, seniors 65 and older, as well as for ADA qualified riders. Notable
recommendations made in the various scenarios under consideration include the
following:
*Elimination of an additional fee for transfers, allowing free transfers which must be
redeemed within 90 minutes. This free transfer option is under consideration in scenarios
in which base fares are being increased.
*Reduction in the cost of the day pass as a cost savings incentive for riders.
*Elimination of the 7 day pass and introduction of a 15 day pass; this due to historically
low sales of the 7 day pass, as well as the offering of a 50% discount for the 15 day pass
for riders unable or unwilling to pay the 30 day pass price.
*Marco Express base fare increase from $1.50 to $2.00, with reduced Marco Island base
fare increased to $1.50.
*Increase the 30 day pass from$35 to $40,with the reduced fare 30 day pass increased to
$20.
The proposed fare increases are rounded up figures to whole dollar amounts, eliminating
the need for change.
Information with regard to the range of ridership and revenue estimates after
implementation of these proposed changes were discussed. While the purchase of a full
fare with a free transfer option may remain attractive for some riders,the purchase of a
day pass will be encouraged, as the use of a pass will improve system performance in
terms of time savings for riders during the boarding process.
It was the general consensus of the committee that the presentation of four different fare
structure scenarios to the public would be ideal, choosing scenarios 1, 4, 5 and 6 as
presented in the consultant's packet.
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Question: Why is the Marco Express route singled out within the various fare structure
scenarios under consideration?
Answer: This is the route which travels from Immokalee to Marco Island, with a
proposed single fare price increase from$2.50 to $3.00, and the reduced Marco Express
single fare increased from$1.20 to $1.50. The Marco Express 30 day pass price will
remain the same.
Federal regulations stipulate Americans with Disabilities Act(ADA) fares may not
exceed twice the fixed route fare. With the proposed fare increases for fixed routes from
$1.50 to $2.00,the current ADA fare of$3.00 is proposed to be increased to a maximum
new fare of$4.00. The low income qualifying ADA fare is proposed to increase from
$1.00 to $1.25. Caregivers are allowed to accompany ADA riders for free.
ADA routes are aligned with the fixed route system, with an ADA"corridor"which
extends 3 mile in each direction outside of the fixed route. Destinations desired outside
of the 3 mile corridor fall within the transportation disadvantaged category, which are
income based fares.
A future enhancement under consideration for paratransit riders includes an ability to
purchase passes online. Prime time fares and the Passport system, as presently utilized in
Lee County were also briefly discussed, with implementation of these programs in
Collier County presently under consideration as well.
Question: Are there any transfer options available for paratransit riders?
Answer: The only transfer option presently available is a transfer onto the Lee
Paratransit system.
Question: When would the proposed fare changes take effect?
Answer: The start date depends upon when the changes are adopted by the Board of
County Commissioners(BOCC). The Board may also opt to identify a specific start
date; for example,the start of the new fiscal year. Following presentation of the various
scenarios to the public, a draft document of the proposed changes will be presented to the
Advisory Committee for review,prior to presentation to the BOCC.
c. Marco Island Route—Mr. DeLeon
Following feedback received from the Public Transit Advisory Committee, as well as
recommendations suggested by the Marco Island Beach Parking Ad Hoc Committee,
potential route modification options presently under consideration were discussed.
Public meetings are being planned for Marco Island residents in order to obtain feedback
with regard to desired route modifications. Various levels of service during the week,
such as later service on the weekends and earlier service on Sunday morning are being
considered. Two route proposals were discussed; one route keeping to Collier Boulevard,
the second route traveling deeper onto the Island, stopping at tourist driven locales such
as the Shoppes of Marco.
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Both route options now include a stop at Tiger Tail Beach, as well as one route including
a stop for shopping on the north end of the Island. The Marco Island circulator
demographic takes into account riders traveling onto the island to work, as well as
bringing in tourists and transporting local residents.
Question: Does either route make a stop in Goodland, which is presently underserved by
the public transit system?
Answer: Presently, neither route is planned to make a stop in Goodland.
Mr. Jenkins suggested route service to the top end of Manatee Road, on which several
large 55+ communities and apartment style communities, as well as Manatee Middle and
Elementary schools are located. There is presently a bus stop in front of the race track,
with stops made twice in the morning and once in the afternoon, as well as 5 routes which
make a stop in front of Walmart on 951. Mr. Liveringhouse suggested that adjustments
to an existing route could be made based upon demand, and community input and
participation working with Public Transit was encouraged.
VII. Member Comments
Mr. DiMarco commended Ms. Rosado on her maintenance of Facebook posts, with many
positive comments and member shares having been noted. Posting in Spanish was
discussed, however it was pointed out that Facebook automatically translates posts into
Spanish at a user's request. As a means of outreach to the Hispanic community, Mr.
DeLeon recently conducted an interview on Univision, with Public Transit advertising
planned on their website and the pages of D'Latino magazine.
VIII. Public Comments
No members of the public were present for comment.
IX. Next Meeting Date—February 20,2018.
X. Adjournment
There being no further business for the good of the County, the meeting was
adjourned by order of the chair.
Public Transit Advisory Committee
� '� ' , Chairman
These minutes approved by the Board/Committee on as
presented or as amended
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