Agenda 06/24/2014 Item #16F36/24/2014 16. F.3.
EXECUTIVE SUMMARY
Recommendation to approve Tourist Development Tax Category "B" funding to
support the National FBU Youth Football Championships in December, 2014 up to
$125,000 and make a finding that this expenditure promotes tourism.
OBJECTIVE: Approve funding for managing and promoting the FBU Youth Football
event.
CONSIDERATIONS: Collier County was recently awarded the 2014 National Youth
Football Championships and related events presented by Football University (FBU).
These events will take place in Naples in December, 2014. There will be championship
games for 6th 7th and 8th graders, plus coach's clinics, all star games and regional
qualifier games. The Tourism Department Sports Marketing team has brought these
prestigious events to our community and as part of the bid award, our obligation is to
fund the following costs to produce the event.
Proposed FBU National Championship
Expenses Dec.
2014
Projected
ITEM- To be Paid by Collier County
Cost
Facility Rentals
$6,000.00
Event Staffing
$7,200.00
Teams Transportation Provider
$10,000.00
Officials
$6,700.00
Event Permitting
$500.00
Hospitality
$1,000.00
Event Marketing
$5,500.00
Trophies
$600.00
Site Costs
$2,500.00
Collier County Total
$40,000.00
Natl. Paid Advertising Placed by Collier
Advertising Agency of Record $85,000.00
Total Event Support Cost $125,000.00
The economic impact of this event is estimated at approximately $2.5 million in direct
visitor spending in our community. The final games will be televised nationally on NBC
Sports, giving our area great exposure that will help us drive first quarter visitation.
FISCAL IMPACT: Funding for this event is included in the proposed FY 15 tourism
department budget in Fund 184.
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6/24/2014 16.F.3.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management
Plan from this action.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council reviewed
this request at their May 29, 2014 meeting and unanimously recommended (8 -0)
approval of this funding for the FBU event in December, 2014.
LEGAL CONSIDERATION: The Board must make a finding that this expenditure
promotes tourism. The Board may accept the recommendation of the TDC or the Board
may make its own finding. This item has been approved as to form and legality and
requires majority vote for approval. — CMG
RECOMMENDATION: Recommend approval of Tourist Development Tax Category "B"
funding to support the FBU Youth Football event in December, 2014 up to $125,000
and make a finding that the expenditure promotes tourism.
PREPARED BY: Jack Wert, Tourism Director
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6/24/2014 16. F.3.
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.16.F.16.F.3.
Item Summary: Recommend approval of Tourist Development Tax Category "B" funding
to support the National FBU Youth Football Championships in December, 2014 up to $125,000
and make a finding that this expenditure promotes tourism.
Meeting Date: 6/24/2014
Prepared By
Name: GreenKelly
Title: Tourist Development Tax Coordinator, Tourism
6/12/2014 9:29:29 AM
Submitted by
Title: Director - Tourism, Tourism
Name: WertJack
6/12/2014 9:29:30 AM
Approved By
Name: WertJack
Title: Director - Tourism, Tourism
Date: 6/12/2014 10:59:14 AM
Name: GreeneColleen
Title: Assistant County Attorney, CAO General Services
Date: 6/12/2014 3:58:36 PM
Name: KlatzkowJeff
Title: County Attorney,
Date: 6/13/2014 9:33:15 AM
Name: FinnEd
Title: Management/Budget Analyst, Senior, Transportation Engineering & Construction Management
Date: 6/13/2014 9:54:43 AM
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6/24/2014 16.F.3.
Name: OchsLeo
Title: County Manager, County Managers Office
Date: 6/16/2014 9:48:01 AM
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6/24/2014 16.F.3.
Football University 2014 National Championship Economic Impact Projections
Opening Week
9 Out -of -Town Teams X 40 players per team = 360 Youth Visitors
2 Adults per youth visitor X 360 = 720 Adult Visitors
FBU will bring in 5 staff for 7 days
Each team will be in Naples for 3 Days.
Each adult will spend $150 per day and each youth represents $75 per day
Total Direct Spending = $410,250 Total Economic Impact = $615,375
Championship Week
12 Out -of -Town Teams X 40 Players per team = 480 Youth Visitors
2 Adults per youth visitor X 480 = 960 Adult Visitors
250 Additional youth visitors for FBU Combine
2 Adults per youth visitor X 250 = 500 Adult Visitors
Potential for 3 All -Star Games with 6 teams and 35 players = 210 Youth Visitors
2 Adults per youth visitor X 210 = 420 Adult Visitors
FBU will bring in 40 staff for approximately 9 days each
Each team will be in Naples for 6 days
Each adult will spend $150 per day and each youth represents $75 per day
Total Direct Spending = $2,169,000 Total Economic Impact = $3,253,500
Combined Direct Spending = $2,579,250 Total Economic Impact = $3,868,875
Number of visitors and days spent in Naples is estimated and based off numbers supplied by
Football University Staff based on past event history.
Direct Spending and Economic Impact Multipliers based off standard Florida Sports Foundation
figures.
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Proposal to Host FBU National
Championship
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Collier Count Tourism Will
• A home for the FBU National Championship for years to come
• A destination that is safe, fun, and family friendly environment
• Media buys valued up to $85,000 though our media partner Paradise Advertising
• $10,000 Cash Bid Enhancement to be used for transportation during Championship Week
• In kind services for event operations
• Rent -free venues, Naples High School for championships and Eastbay All- American Games ; Fleischmann Park or other local facilities for earlier round
games, consolation games, clinics, and combines
• Local organizing committee that will provide the following:
— Volunteers
— Athletic Trainers
— Police /Security
— EMT /Trainer Support
— Game Officials
r— Scorekeepers
M — PA Announcers
— Festival type atmosphere
r — Kick —off Party
�.. — Parade planning
Uj— Hospitality tent /room for all event personnel /volunteers /officials
— Printing of all tickets
— Concessions operations at all events
— Site Managers
— Team Hosts
— Adequate parking for games
• CVB will gather rates and arrange hotel room blocks at best available price
• CVB will arrange at no additional expense to FBU, a registration center, media center, and meeting rooms within a headquarters hotel.
• Ten complimentary hotel rooms throughout championship week for FBU staff
• National and Regional public relations and marketing using awarding winning firms Paradise Advertising and Lou Hammond and Associates
• All necessary game equipment
• Dedicated CVB Intern to FBU National Championship with possible involvement of FGCU or Ave Maria University 0)
Event will be billed locally as the foremost Collier County Sports Event of the year N
• Naples, Marco Island and Everglades sponsored MVP trophies for each age level j
• Two courtesy cars throughout championship week
• Discounts to local attractions and restaurants -P.,
• Expert assistance with logistics and event planning throughout the year
• 2 Year commitment to host event
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FBU Will Provide Collier County With:
• Final -Four -81h Grade National Championship on ESPN2 or NBC SportsNetwork
— Four :30 TV spots
— Three television billboards
— One in -game segment featuring Naples as Host City
— Four Bumpers with B -Roll footage of Naples attractions
• Final Four Live Webcast -7th Grade Championship on ESPN3 of NBCsports.net
— Four :30 TV Spots
— Three billboards
— One In -Game Segment Featuring Naples as Host City
— Four Bumpers with B -Roll Footage of Naples Attractions
• Final Four Live Webcast -6th Grade Championship on ESPN3 of NBCsports.net
— Four :30 TV Spots
�* — Three billboards
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— One In -Game Segment Featuring Naples as Host City
M Four Bumpers with B -Roll Footage of Naples Attractions
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o• Year -Round promotion within all FBU programs and events of Collier County as a destination
• Event would be marketed as "The Road to Naples"
• Indirect :30 spot during U.S. Army All-American Bowl featuring the championship teams
• Indirect full page ad in U.S. Army All-American Bowl Program featuring the championship teams
• Indirect full page ad in U.S. Army All-American Bowl program featuring the Eastbay Youth All-American Bowl
• Indirect PA reads /Jumbotron at U.S. Army All-American Bowl featuring the youth events in Naples
• Full Page ad in FBU National Championship Program
• Full Page ad in Eastbay Youth All- American Bowl Program.
• CVB logo on all correspondence, emails, and mailings regarding the FBU National Championship, Eastbay Youth All-American Bowl, and
other events associated with the championship week, i.e. combines, coaches clinics, consolation games
• Year -round banner ad on FBU website
• Tournament games will include regional site for 1St & 2 "d Rounds totaling 12 games
• Semi -Final & Finals site for the 5th & 6th round totaling 9 games
• Out -of -town and out -of -state visitors in December with a projected 5,000 hotel room nights
•
All appropriate event administration staff
• 2 year commitment to bring FBU National Championship to Naples, FI
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Additional Information
• The LOC and CVB will take ownership.of this event and strive to make Naples, Fl, the
"Williamsport" of youth Football. Future plans could include a FBU National Championship
stadium, training center and visitor's center. County in discussion to build new rectangle fields
and stadium complex
• Other local facilities may be used for consolation games, combines, and clinics
• Hotel Rebates will be secured by FBU with a portion going back to the LOC if rates permit
LOC retains the right to solicit local sponsors provided they don't conflict with FBU sponsors
LOC retains the right to collect nominal parking charge if necessary
FBU will retain all merchandise and ticket sales
LOC /Naples High School will retain all revenue from concessipns
Thank you for your considering Florida's Paradise Coast. We look forward to working with
you and making Naples the home of the FBU National Championship!
Chris O'Brien
Sr. Sports Marketing Manager
Naples, Marco Island, Everglades CVB
(239) 252 -4267
chrisobrien@coIIiergov.net
Rob Wells
Sports Marketing Manager
Naples, Marco Island, Everglades CVB
(239) 252 -6293
robwelIs @colIierRov.net
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Collier County
Facts and Info
• 6,000 + Hotel Rooms in Naples
-Dec average daily rate of $88
• Over 500 restaurants in area
• Population of 321,000
• 25 minutes from Southwest Florida
International Airport
• Non stop flights from 43 different
cities
• Within 2 hours drive of Miami, Ft.
Lauderdale, and Tampa Airports
• Surrounded by the Gulf of Mexico on
the west and Everglades National Park
on the east
• Average high of 77 degrees in
December
• Home to world class shopping,
dining, spas, and more for Mom
• Named #1 Golf Destination in North
America by IAGTO
• 92 golf courses in Collier County
• World -class fishing opportunities
• Several local activities and
attractions for kids of all ages
•30+ miles of beaches
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Naples High School
Football Field
• Home to the Naples High School
Golden Eagles, 2007 FHSAA 3A State
Champions
• Seating Capacity of 4,000
• Fully Functional Ticket Booth
• Two Operational Concession Stands
• State of the art Field Turf
• Modern Scoreboard
• Fully renovated in August 2008
• Ample Parking Spaces
• Several hotels within 5 miles
• Several restaurants within 5 miles
• TV Broadcast Ready
• Lighted Field
• Updated Locker Room Facilities
• Press box with sound system
• 1.5 Miles to the beach and all the
beauty of the Gulf of Mexico
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Fleischmann Park
Football Complex
• Home to Southwest Florida Youth
Football League, an affiliate of FBU
• Seating capacity of 1,000 (portions
are shaded)
• Surrounding Fence to control
ingress /egress with two access points
• Operational Concession Stand
• Grass Field than has potential to be
branded
Adjacent practice field
• Renovated Press box with sound
system
• Fully Lighted
• New scoreboard
• Two locker rooms
• Located one block from Naples High
School (Separated by Coastland Center
Mall)
• Located within community park with
ample parking spaces
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