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Agenda 12/08/2015 Item #10B12/8/2015 10. B. EXECUTIVE SUMMARY Recommendation to waive the Board's Procurement Ordinance and procure services from Paradise Reef, LLC for the production and distribution of a documentary film, a three minute film, and two 30- second film spots; approve the necessary budget amendment in an amount not to exceed $527,614.00; and make a finding that this item promotes tourism. OBJECTIVE: To promote .tourism and the economic development of Collier County as a worldwide destination for fishing, diving, and ecotourism through the production and distribution of a 56- minute documentary film, a three - minute short film, and two 30- second film spots about Collier County's pristine aquatic and coastal experiences and tourist amenities. CONSIDERATIONS: On April 28, 2014, the Tourist Development Council (TDC) heard a presentation by Peter Flood who provided an update on the Artificial Reef Project. The construction of 36 artificial reefs in the Gulf of Mexico was part of a coordinated project among the cities of Naples, Marco Island, and Collier County by agreeing to apply for BP Promotional funding together. Following the presentation, Mr. Wert acknowledged the organization might seek future funding from the TDC for the development of a documentary that would highlight the coastal and aquatic experiences sought by tourists. On Monday, November 23, 2015, Item 7 -F on the TDC agenda, Paradise Reef, LLC and the Collier County Economic Recovery Task Force presented a proposal requesting that the County utilize tourist taxes to fund a film documentary and additional Tourism marketing films due to the significant tourism revenue experienced by other tourist destinations as a result of the production of documentary films. (Back -up material is included). WGCU, the local Public Broadcasting Service (PBS) affiliate, is willing to offer the documentary as the PBS presenting station to American Public Television. WGCU will also provide production and airing of promos for radio and television, promotion via social media, and content distribution to a companion website; as well as an offer for national distribution. In addition, the Paradise Reef, LLC proposal includes the use of the voluminous film footage, not utilized in the documentary, for production of future Tourism marketing and advertising elements. The post - production cost for these marketing and advertising elements is at an extremely competitive rate of $220 per hour. The County Attorney has advised that, if the Board approves the proposal, a contract outlining the payment schedule for deliverables should be developed. Below is a table showing the cost comparison of a recent expenditure by the County and the Paradise Reef, LLC proposal: Company Deliverables Total Cost Cost per Minute Paradise Advertising & Marketing (June 2015) 169,296.00 169,296.00 Two - 30 second Ads Paradise Reef LLC 527,614.00 8,794.00 Two - 30 second Ads One - 56 minute Documentary (with distribution) One - 3 minute Short Film Packet Page -169- 12/8/2015 103. The County Attorney has advised that the Paradise Reef, LLC proposal is eligible for a finding by the Board as a sole source provider, waiving Procurement Ordinance 2013 -69 (as amended by Ordinance Nos. 2015 -37 and 2015 -51), Section 30 in its entirety within lawful guidelines, based on the fact that Paradise Reef, LLC has already amassed 25% -30% of film footage that cannot be recreated and that the comparison of costs with a current vendor is competitive. In addition, from the beginning there was consistent and widespread communication with media and the tourism department regarding the artificial reef project. However, only Paradise Reef LLC filmed the early phases of the project. FISCAL IMPACT: The fiscal impact of this request is $527,614.00. Funding is available in the Board approved FY 16 Tourism Division budget in Fund 184 under unallocated reserves. ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended approval of this item 8 -1 at its November 23, 2015 meeting. LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney. Should this item be approved, an agreement will be prepared and brought back to the Board for its review and approval. With that noted, this item is approved as to form and legality, and requires a majority vote for approval - JAK RECOMMENDATION: That the Board of County Commissioners approves the Paradise Reef, LLC proposal for a 56- minute film documentary, three - minute film, and two 30- second spots in an amount not to exceed $527,614.00; waives its Procurement Ordinance; approves the necessary budget amendments in an amount not to exceed $527,614.00; makes a finding that this item promotes tourism; and directs the County Attorney to develop a contract, for Board approval, that outlines the payment schedule for deliverables. PREPARED BY: Commissioner Penny Taylor, District 4 ATTACHMENTS: Paradise Reef LLC Slide Presentation Collier County Invoices for Film Production Tourist Tax Distribution FYI 6-20 Chart Economic Recovery Task Force Attachment Q & A Packet Page -170- COLLIER COUNTY Board of County Commissioners Item Number: 10.10.13. 12/8/2015 10.B. Item Summary: Recommendation to waive the Board "s Procurement Ordinance and procure services from Paradise Reef, LLC for the production and distribution of a documentary film, a three minute film, and two 30- second film spots; approve the necessary budget amendment in an amount not to exceed $527,614; and make a finding that this item promotes tourism. (Commissioner Taylor) Meeting Date: 12/8/2015 Prepared By Name: BrockMaryJo Title: Executive Secretary to County Manager, County Managers Office 12/1/2015 2:56:55 PM Submitted by Title: Executive Secretary to County Manager, County Managers Office Name: BrockMaryJo 12/1/2015 2:56:57 PM Approved By Name: IsacksonMark Title: Division Director - Corp Fin & Mgmt Svc, Office of Management & Budget Date: 12/1/2015 3:03:45 PM Name: KlatzkowJeff Title: County Attorney, Date: 12/1/2015 3:51:56 PM Name: OchsLeo Title: County Manager, County Managers Office Date: 12/2/2015 10:47:28 AM Packet Page -171- • 12/8/2015 10.B. �t'.^•• e x . . t s -9. , O. 3 p ;gti— U , 10 IIM y4 r `: fin f .4.. ' S . �` F f j.k "'k ¢etas�� .� t'ty L,, is L . £ .,� . 1 ._, r7 ff , r'ir 4;. r • c• r :c ir re v j {f - Yq- W ¢¢ 2 •t} k M, }. 5 ip fir„{! , U ... , f" V. • 3 2.2'j ,3i. ,i yam.,. 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PARADISE Estimate Paradise Advertising and Marketing,Inc. 150 Second Avenue North Suite#800 St.Petersburg,FL 33701 accounting@paradiseadv.com Phone:727-821-5165 Fax:727.822.3722 Naples,Marco Island,Everglades CVB Jack Wert 2660 Horseshoe Dr.N.#105 Naples,FL 34104 Date: 6/1/2015 Project Name: Meetings PhotoNdeo shoot Project Number: 2015-CCT-2040 Estimate Name: Meetings PhotoNdeo shoot Estimate Number. EST15-02284 Rev:0 Estimate Description: Meetings photo and video shoot,date TBD.Includes 3 day location scout,3 day photo shoot,with outside photographer, talent,and 3 day video shoot.Post production includes 2qty 30sec videos. 'Client responsible for hard costs for travel and crew if delays or weather cancellations occur. Labor Hours Rate Total Professional Services $80,850.00 Expenses Production $97,150.00 Subtotal $178,000.00 Sales Tax $0.00 Total 5178,000.00 Approved By 6/1/15 Includes one revision. Please sign and return upon receipt. Client signature authorizes Paradise Advertising and Marketing,Inc.to proceed with production on their behalf Client Signature also denotes approval of costs noted end client's agreement to pay the above amount within 10 days of receipt of invoice,as well as Indicates the client's approval to commence oath the assignment(s).The policy of Paradise is to pay all vendor costs within 24-48 hours after received payment from the client. Page: 1 of i Packet Page -208- 12/8/2015 1O.B. '04 Invoice PARADISE Paradise Advertising and Marketing,Inc. 150 Second Avenue North Suite#800 St.Petersburg, FL 33701 a ccounti ng©paradiseadv.com Naples,Marco Island,Everglades CVB Invoice# INV-4890 Jack Wert 2660 Horseshoe Or.N.#105 Invoice Date 719/2015 Naples, FL 34104 Due Date 8/8/2015 Terms Net 30 Project 2015•CCT-2040-Meetings Photo/Video shoot PO Number 4500157409 Progress 8111Ing#1 Professional Services-Labor $20,380.00 Production•Expense $91,335.63 Invoice Total $111,715.63 Amount Due $111,715.63 .t ,1* r-1 =IF r— c- •i — !p.� J Pape: 1 of 1 Packet Page -209- 12/8/2015 10.B. Invoice PARADISE Paradise Advertising and Marketing,Inc. 150 Second Avenue North Suite#800 St.Petersburg,FL 33701 accounting @paradise adv.com Naples,Marco Island,Everglades CVB Invoice# INV-5311 Jack Wert 2660 Horseshoe Dr.N.#105 Invoice Date 9/22/2015 Naples,FL 34104 Due Date 10/22/2015 Terms Net 30 Project 2015-CCT-2040-Meetings PhotoNideo shoot PO Number 4500157409 • Invoice Summary: Invoice#4890 $111,715.63 Invoice#5311 $57,580.00 TOTAL INVOICES $169,295.63 Production $57,580.00 Invoice Total $57,580.00 Amount Due $57,680.00 • .K* C7 • '6 -C O ■ r— x: ; • ti 7. O r. yrn I cr r`" O %AO • • x. Pape: 1 of 1 Packet Page -210- 12/8/2015 10.B. Send all Invoices to: Collier County Board of County Commissioners �t.,.:,, Collier County Board of County Commissioners Procurement Services Division 'r Attn:Accounts Payable Phone:239-252-8407 t S` 3299 Tamlaml Trt E Ste 700 Fax: 239-732-0844 . a Naples FL 34112-5749 Tax Exempt:85.8015966531C-1 IN` OR email to:becapclerk @colliercierk.com Purchase Order number must appear on all related correspondence,shipping papers and invoices: Vendor# 107622 Purchase order PARADISE ADVERTISING&MARKETING INC PO Number 4500157409 Dote 02/24/2015 150 SECOND AVE N,STE 800 ST PETERSBURG FL 33701 Contact Tourism Dept Telephone 239.252-2906 Please deliver to: TOURISM DEVELOPMENT Delivery Date: 2660 N HORSESHOE DRIVE,STE 105 NAPLES FL 34104 Terms of Payment Net 30 Days [item Material Description ()trier Qty Unit Price Per Unit Net Value 00010 Service Fee 307,760.01 EA 1.00 307,760.01 Paradise Advertising and Marketing-FY 15 184-101543-634999 Total quantity spread over the following delivery dates: Quantity Unit Delivery Data 0.04oach Day 09/30/2015 "' Item partially delivered "' 00020 Media 2,550,756.42 EA 1.00 2,550,756.42 Paradise Advertising and Marketing-FY 15 184-101543-648170 "' Item completely delivered *" I I 00030 Production 501,01603 EA 1.00 501,016.03 Paradise Advertising and Marketing-FY 15 VENDOR Terms and Conditions The VENDOR agrees to comply with all Purchase Order Terms and Conditions as outlined on the Collier County Procurement Services Division site: httpaipurchasing.coliiergov.net/Purchasing%20Policy/FormslAllltems.aspx,including delivery and payment terms.Further the VENDOR agrees to: 1. Provide goods and services outlined in this Purchase Order with the prices,terms,delivery method and specifications listed above. 2. Notify department immediately if order fulfillment cannot occur as specified. 3. Send all invoices to: Collier County Board of County Commissioners Attn:Accounts Payable 3299 Tamiami Trl E Ste 700 Naples FL 34112-5749 OR email to:bccapclork @colliercierk.com The Purchase Order is authorized under direction of Collier County Board of County Commissioners by: Joanne Markiewicz,Director,Procurement Services Division • Printed 11116t2015 0 01.41:25. 184-101543-C34999 Page 1 of 2 (. Packet Page -211- 12/8/2015 10.B. Vendor# 107522 PO Number 4500157409 PARADISE ADVERTISING&MARKETING INC Date 02/24/2015 150 SECOND AVE N,STE 800 ST PETERSBURG FL 33701 Iltem Material Description ' Onler City Unft Price Per Unft Net Value I• 184-101543-648170 Total quantity spread over the following delivery dates: Quantity Unit Delivery Date 2,36220each Day 09/30/2015 'hu Item partially delivered *** 00040 Digital 165,370 EA 1.00 165,370.00 Paradise Advertising and Marketing-FY 15 184-101543-648170 *** Item completely delivered *** Total net value exd.tax USD . 3,524,902.46 • en4 Printed Mon Nov 16 2015 07:41:26 GMT-0500 164-101543-6341399 Page 2 of 2 Packet Page -212- 12/8/2015 10.B. April 27,2015 New Business 4-c 5of9 ^' 0 v in 4 r. ri i. M J C.: C — s HI 0 •e • N 4I 0 . Lon N u CO CD Lis L 2 E 2 4,, c. , (I) Irti E C 11.1 4.0 • C ® = s L CU gillictio (13 (I, e CO IOC I iiia tri tis:1 Ci ‘ 1 • .1.} 7 /'t. ,. btu • • r Packet Page-213- . ! 12/8/2015 10.B. 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