Agenda 02/27/2018 Item #16F 1Proposed Agenda Changes
Board of County Commissioners Meeting
February 27, 2018
Withdraw Item 6A: Public Petition request from Ms. Melanie Mercurio requesting that the
Board of County Commissioners pass an ordinance that prohibits the retail sale of dogs and cats
unless those animals come from 501 (c)(3) rescue groups, Domestic Animal Services Division, or
The Humane Society of Naples. (Petitioner’s request)
Continue Item 11C to the March 13, 2018 BCC Meeting: Recommendation to advertise a
Resolution expanding the Collier County Water- Sewer District’s Service Area to coincide
with the area permitted by Chapter 2003- 353, Laws of Florida. (Staff’s request)
Withdraw Item 16F1: Recommendation to approve Tourist
Development Tax funding and an Exemption of Competition for
website services with Miles Partnership, LLP, in the annual
amount of $300,000, authorize the Chairman to execute the
attached contract, and make a finding that this expenditure
promotes tourism. (Staff’s request)
Continue Item 16F3 to the March 13, 2018 BCC Meeting: Recommendation to approve the
first amendment to the Business Location Inducement Grant with Position Logic, LLC, which
clarifies tax payment requirements. (Commissioner Taylor’s request)
2/28/2018 8:28 AM
02/27/2018
EXECUTIVE SUMMARY
Recommendation to approve Tourist Development Tax funding and an Exemption of Competition
for website services with Miles Partnership, LLP, in the amount of $300,000, authorize the
Chairman to execute the attached contract, and make a finding that this expenditure promotes
tourism.
_____________________________________________________________________________________
OBJECTIVE: Approval of waiver of competition for Miles Partnership, LLP to provide ongoing
tourism website services to the Tourism Division.
CONSIDERATIONS: Miles Partnership, LLP (Miles) is the recognized leader in design, maintenance,
analytics, and innovation for destination marketing organization websites. Over the past 60 years, Miles
has delivered forward thinking marketing solutions to tourism marketing organizations throughout Florida
and the nation. Collier County has worked with this company for the past 15 years to provide a state of
the art website experience for our visitors.
The attached website plan has been carefully created to deliver optimum website results for the Naples,
Marco Island, Everglades area of Florida. Miles has just finished a complete redesign of a new state of the
art tourism website and launched it to the public on February 15, 2018. We have invested annually a total
of $175,000 in website services and the just launched new website represents an investment of $150,000.
It is built on the latest design technology to deliver a quality viewer experience in any format from
desktop computer to smart phone. This long-term investment in website technology represents a sound
investment for the future for the Tourism Division with Miles, and to interrupt this relationship would
cause us a great loss in money and time to recreate what we have in place. For these reasons, it would be
in the best interest of the County to continue this relationship with Miles for website services into the
future by waiving the competitive process for these services.
Miles has guaranteed the current pricing for the duration of the attached contract at a total cost of
$300,000 including all hosting, maintenance, analytic reporting and service enhancements. The services
provided will be as follows:
Monthly Services: Total:
Website Account Management & Strategy $23,400
Google Analytics & Reporting $18,000
Search Engine Optimization Service $14,760
Get Smart Content Strategy $25,200
Development & Maintenance Support $29,000
Website Hosting $21,840
Monthly Services Annual Total: $132,200
Web Enhancements (Scope Estimates for each
project pre-approved by County)
$167,800
Total (Monthly Services and Enhancements) $300,000
This purchase is pursuant to Section 8.9 of the Procurement Ordinance 2017 -08, in which to maintain
existing licenses and compatibility with the existing system are a category of procurements which are
eligible for exemption to the competitive process based upon the lack of available competition and the
determination that such an exemption is in the best interest of the Count y. The Procurement Director
approved exemption form is attached.
16.F.1
Packet Pg. 1440
02/27/2018
FISCAL IMPACT: $300,000 is included in the BCC approved FY 18 Tourism Division in Fund 184,
Contractual Services.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
ADVISORY BOARD ACTION: This Waiver and Contract will be reviewed on February 26, 2018 by
the Tourist Development Council.
RECOMMENDATION: Recommendation to approve Tourist Development Tax funding and an
Exemption of Competition for website with Miles Partnership, LLP, in the amount of $300,000, authorize
the Chairman to execute the attached contract and make a finding that this expenditure promotes tourism.
Prepared by: Jack Wert, Tourism Director
ATTACHMENT(S)
1. Waiver Request 315 - Miles Media (PDF)
2. 18-7309-WV Miles Media Group_Contract_VendorSign rev (PDF)
16.F.1
Packet Pg. 1441
02/27/2018
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.1
Doc ID: 4848
Item Summary: Recommendation to approve Tourist Development Tax funding and an
Exemption of Competition for website services with Miles Partnership, LLP, in the annual amount of
$300,000, authorize the Chairman to execute the attached contract, and make a finding that this
expenditure promotes tourism.
Meeting Date: 02/27/2018
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
02/13/2018 2:34 PM
Submitted by:
Title: Division Director - Tourism – Tourism
Name: Jack Wert
02/13/2018 2:34 PM
Approved By:
Review:
Procurement Services Opal Vann Level 1 Purchasing Gatekeeper Completed 02/13/2018 3:00 PM
Tourism Ed Caum Deputy Director Review Completed 02/13/2018 3:38 PM
Procurement Services Sandra Herrera Additional Reviewer Completed 02/13/2018 5:05 PM
Procurement Services Ted Coyman Additional Reviewer Completed 02/15/2018 12:42 PM
Procurement Services Catherine Bigelow Additional Reviewer Completed 02/16/2018 7:06 AM
Tourism Jack Wert Director Review Completed 02/16/2018 7:20 AM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 02/16/2018 4:11 PM
County Manager's Office Tim Durham Executive Director- Corp Business Ops Completed 02/18/2018 3:16 PM
County Attorney's Office Scott Teach Level 3 County Attorney's Office Review Completed 02/19/2018 12:41 PM
Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 02/20/2018 9:19 AM
Budget and Management Office Ed Finn Additional Reviewer Completed 02/20/2018 11:03 AM
County Manager's Office Leo E. Ochs Level 4 County Manager Review Completed 02/20/2018 11:29 AM
Board of County Commissioners MaryJo Brock Meeting Pending 02/27/2018 9:00 AM
16.F.1
Packet Pg. 1442
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9oqr€orenl s€r.'€es Oli6lon lnstructions
Collier County
Waiver Request Form
It i3 a I€tony to knowingty circumvent a competitlvs prccess for commoditlos or soryicss by fraudulen{y 3peclfying solo
source. Floiida St tub 838.22(2).
completed waivar rcquests accompanied by any associated bad<up documantation (sore source t€lte,i .busi'|ess cas€' etc )
musi be submifted t6 the aivsion's prnuer"it Stratagist for any ptocurcment, without @m@tition, in excess of $3,000
Waiiwr rcquests greater than $5O,OOO witl rcquire aryroval by the Boad of County Commissioners.
Sora source /efels lo a ptocurement where the selec,tion of one patlicutat supplier to the exclusion of all others may be based
on a lack of @mpetition, propietary technology, copyight, warnnu or a supplie/s unique capability'
Srngre source rofers to a pmcurcment digcted to ona sour6 because of standadization, wananty, or other facto//s. ewn
though other nmptitive sourcas may be available.
Requester Name: Ja6k Weft Divbion: TOUfiSm
Item/service: ToUriSm WebSite ServiCeS vendor Name: [!lilss Partnership LLLP
Ftecal Year f! I $Requosted Dato Rango: FY 18, FY 19,Antlcip.t d co6t por Fiscal vear: $JQ0,000
Solesourca: I Singf€Sorlrce: V One Tkne Purchase: n uftfple Purchases: V
Desctiption of Purchase: Enter a descrpton of the item(s) items that wi be purchased under this waiver.
Design, creation, maintenance, analytics and technology enhanc€ments for the curent Tourism Division website at www.paradisecoast com'-J i.tture irp.uem"nts to that con;umerfacing webii'te. Plus the other Tourism Division websites for Sports (sportsinpar€diss.com); film
(Strootinp"raiise.cor); meotings (meetinparadiae.com) and three lntomational w€bsites in German (paradisecoast.de); UK
iparaOisicoast.co.ut) lnd Braziil (paradisecoast.br). The uninterrupted deliv€ry of these mission criticalwebsite services to potential visitors
a'r- paramount to ouitourism pro;otion efforts to remain competitive in our cunent leadership position in the world-wide tourism industry'
purpose: Descrbe in detait, the putpose ofthe rcquested item(s) and why it is essential to County operations.
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D.to ol BCC alandardizadon (lfapplicablo):BCc lt€m numbon | 134109
sisnature: J?Ck Vr/grt ffiFUl##S,IRequested by: JaCk Weft
sisnature: J?Ck Weft ff.'fl{ffi * ,'..'',Division Direclor JaCk Wgft
Dare.2-){/"1Procurement Director
For Prodrement Use Only:
FY18 Approval: I lFYlgApproval: I I Multi-Year Approval:
Waiver Form Ver. 1 - EnSn017
16.F.1.a
Packet Pg. 1443 Attachment: Waiver Request 315 - Miles Media (4848 : Miles Partnership Tourism Website Services)
16.F.1.bPacket Pg. 1444Attachment: 18-7309-WV Miles Media Group_Contract_VendorSign rev (4848 : Miles Partnership Tourism Website Services)
16.F.1.bPacket Pg. 1445Attachment: 18-7309-WV Miles Media Group_Contract_VendorSign rev (4848 : Miles Partnership Tourism Website Services)
16.F.1.bPacket Pg. 1446Attachment: 18-7309-WV Miles Media Group_Contract_VendorSign rev (4848 : Miles Partnership Tourism Website Services)
16.F.1.bPacket Pg. 1447Attachment: 18-7309-WV Miles Media Group_Contract_VendorSign rev (4848 : Miles Partnership Tourism Website Services)
16.F.1.bPacket Pg. 1448Attachment: 18-7309-WV Miles Media Group_Contract_VendorSign rev (4848 : Miles Partnership Tourism Website Services)
16.F.1.bPacket Pg. 1449Attachment: 18-7309-WV Miles Media Group_Contract_VendorSign rev (4848 : Miles Partnership Tourism Website Services)
16.F.1.bPacket Pg. 1450Attachment: 18-7309-WV Miles Media Group_Contract_VendorSign rev (4848 : Miles Partnership Tourism Website Services)
16.F.1.bPacket Pg. 1451Attachment: 18-7309-WV Miles Media Group_Contract_VendorSign rev (4848 : Miles Partnership Tourism Website Services)
16.F.1.bPacket Pg. 1452Attachment: 18-7309-WV Miles Media Group_Contract_VendorSign rev (4848 : Miles Partnership Tourism Website Services)
16.F.1.bPacket Pg. 1453Attachment: 18-7309-WV Miles Media Group_Contract_VendorSign rev (4848 : Miles Partnership Tourism Website Services)
16.F.1.bPacket Pg. 1454Attachment: 18-7309-WV Miles Media Group_Contract_VendorSign rev (4848 : Miles Partnership Tourism Website Services)
16.F.1.bPacket Pg. 1455Attachment: 18-7309-WV Miles Media Group_Contract_VendorSign rev (4848 : Miles Partnership Tourism Website Services)
16.F.1.bPacket Pg. 1456Attachment: 18-7309-WV Miles Media Group_Contract_VendorSign rev (4848 : Miles Partnership Tourism Website Services)
16.F.1.b
Packet Pg. 1457 Attachment: 18-7309-WV Miles Media Group_Contract_VendorSign rev (4848 : Miles Partnership Tourism Website Services)
16.F.1.bPacket Pg. 1458Attachment: 18-7309-WV Miles Media Group_Contract_VendorSign rev (4848 : Miles Partnership Tourism Website Services)
16.F.1.bPacket Pg. 1459Attachment: 18-7309-WV Miles Media Group_Contract_VendorSign rev (4848 : Miles Partnership Tourism Website Services)
16.F.1.bPacket Pg. 1460Attachment: 18-7309-WV Miles Media Group_Contract_VendorSign rev (4848 : Miles Partnership Tourism Website Services)
16.F.1.bPacket Pg. 1461Attachment: 18-7309-WV Miles Media Group_Contract_VendorSign rev (4848 : Miles Partnership Tourism Website Services)
16.F.1.bPacket Pg. 1462Attachment: 18-7309-WV Miles Media Group_Contract_VendorSign rev (4848 : Miles Partnership Tourism Website Services)
16.F.1.bPacket Pg. 1463Attachment: 18-7309-WV Miles Media Group_Contract_VendorSign rev (4848 : Miles Partnership Tourism Website Services)
16.F.1.bPacket Pg. 1464Attachment: 18-7309-WV Miles Media Group_Contract_VendorSign rev (4848 : Miles Partnership Tourism Website Services)
16.F.1.bPacket Pg. 1465Attachment: 18-7309-WV Miles Media Group_Contract_VendorSign rev (4848 : Miles Partnership Tourism Website Services)
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Packet Pg. 1466 Attachment: 18-7309-WV Miles Media Group_Contract_VendorSign rev (4848 : Miles Partnership Tourism Website Services)
16.F.1.bPacket Pg. 1467Attachment: 18-7309-WV Miles Media Group_Contract_VendorSign rev (4848 : Miles Partnership Tourism Website Services)
16.F.1.bPacket Pg. 1468Attachment: 18-7309-WV Miles Media Group_Contract_VendorSign rev (4848 : Miles Partnership Tourism Website Services)