TDC Minutes 01/22/2018 January 22, 2018
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, January 22, 2018
LET IT BE REMEMBERED the Collier County Tourist Development Council in and for
the County of Collier, having conducted business herein, met on this date at 9:00 AM in a
REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida
with the Following members present:
Chairman: Commissioner Donna Fiala
Vice Chairman: Susan Becker
Victor Rios
Clark Hill
Robert Miller (Excused)
Ed (Ski) Olesky (Excused)
Dan Sullivan
Michelle McLeod
Nancy Kerns
ALSO PRESENT: Jack Wert, Tourism Director
Ed Caum, Deputy Director, Sports Tourism/Marketing
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
Barry Williams, Director, Parks and Recreation
Amanda Townsend, Museum Director
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2/5/2018 January 22,2018 I Collier County,FL
January 22, 2018
MEETING AGENDA&NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center,Administration Bldg. F,3rd Floor
3299 East Tamiami Trail,Naples,FL 34112
January 22,2018 9:0o am
Collier County Commission Chambers
*Requires TDC Action
1.Call to Order
2. Pledge of Allegiance
3. Roll Call
4. *AGENDA AND MINUTES
A.Changes and Approval of Today's Agenda
B.Approval of prior TDC Meeting Minutes
i. Regular Meeting 11/27/17
ii. Special Meeting 12/8/17
5.Presentations/Public Comment-(3 minutes each)
6. *CONSENT AGENDA
All matters listed under this agenda item are considered to be routine and action will be taken by one motion
without separate discussion of each item. If discussion is desired by a member of the Council,that item(s)will be
moved from the Consent Agenda and considered separately under New Business or Old Business.
A.COASTAL ZONE MANAGEMENT
These items have been before the Coastal Advisory Committee(CAC)and have received a recommendation by
majority vote of the CAC to proceed with the requested work after further recommendation from the TDC for the
necessary tourist tax funding.The TDC is requested to make a finding that each project promotes tourism.
B. BEACH PARK FACILITIES
These items have been before the Parks and Recreation Advisory Board(PARAB)and have received a
recommendation by majority vote of the PARAB to proceed with the requested work after further
recommendation from the TDC for the necessary tourist tax funding.The TDC is requested to make a finding that
each project promotes tourism.
C.TOURISM DIVISION
7.NEW BUSINESS
These items are for review and recommendation by the TDC and have not been reviewed by another County
Advisory Board and are to be considered for funding by a majority vote and with a finding that each request
promotes tourism.
A. *EVENT FUNDING REQUESTS
http://www.colliergov.net/your-govemment/advisory-boards-and-authorities/tourist-development-councilttdc-agendas/2018-agendas/january-22-2018 1/3
2/5/2018 January 22,2018 I Collier County,FL
i. Sports Event Funding Requests
B. *OTHER TDT FUNDING REQUESTS
i. ITB 18-7247"Printing of Guides"
C.One-Time Increase to Agreement 16-6618 for Construction of Pickleball Courts at ENCP
8. OLD BUSINESS
These items have been continued from a previous TDC meeting,or are reoccurring reports for review by the TDC.
9.Council Member Discussion
10. MARKETING PARTNER REPORTS
These reports are provided to TDC members on the digital link above to the County website.The Research Data
Services report will be presented on a monthly basis,and the other reports will be presented at TDC meetings on
an as needed basis.TDC members may request a presentation by the Marketing Partner representative or by
Tourism staff at each TDC meeting.
A. Research Data Services
B. Paradise Advertising&Marketing,Inc.
C. LHG(Lou Hammond Group)
D.Collier County Tourist Tax Collections
E.Miles Partners-Website Activity
F. Digital&Social Media-Paradise Advertising
11.TOURISM STAFF REPORTS
These activity reports are provided to TDC members on a digital link to the County
website and will be presented to the TDC on an as needed basis.TDC members may
request a presentation by Tourism staff members at each TDC meeting.
A. Director
B.Group Sales
C. Leisure&Travel Trade Sales
D.Sports Marketing
E. Public Relations&Communications
F.Film Office
G.International Representatives
H.Visitor Centers
I. County Museums
12.Detailed Staff Reports
13.Next Scheduled Meeting Date/Location—February 26,2018 Collier County Government Center,
Administration Bldg. F,3rd Floor,3299 East Tamiami Trail,Naples,Florida 34112
14.Adjournment
All interested parties are invited to attend,and to register to speak and to submit their objections,if any,in
writing,to the Council prior to the meeting if applicable.
For more information,please contact Jack Wert at(239)252-2402.
If you are a person with a disability who needs any accommodation in order to participate in this proceeding,you
are entitled, at no cost to you,to the provision of certain assistance.Please contact the Collier County Facilities
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2/5/2018 January 22,2018 Collier County,FL
Management Department located at 3335 Tamiami Trail East, Suite 101,Naples, FL 34112-5356, (239) 252-8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall,before engaging in any lobbying activities
(including,but not limited to, addressing the Board of County Commissioners before the Board of County
Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records
Department.
http://www.colliergov.net/your-government/advisory-boards-and-authorities/tourist-development-council/tdc-agendas/2018-agendas/january-22-2018 3/3
January 22, 2018.
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order—Commissioner Fiala
Commissioner Fiala called the meeting to order at 9:11 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. AGENDA AND MINUTES
A. Changes and Approval of Today's Agenda
Mr. Rios moved to approve the Agenda subject to adding Item 7.d—Election of a Vice Chairman.
Second by Ms. Becker. Carried unanimously 7— 0.
B. Approval of prior TDC Meeting Minutes
i. Regular Meeting 11/27/2017
Ms. Becker moved to approve the minutes of the November 27, 2017 meeting subject to the
following changes:
• Page 5, Item 8.A, Paragraph 2, Bullet Point 5, Line 1 —from "... and the County is only
allowed access to their data..."to "...and the County is allowed exclusive access to
their data..."
• Page 5, Paragraph 3, Item 9, Line 2—addition of sentence "She expressed concern on
the event conflicting with the Naples Boat Parade and Mr. Wert reported a request
was made to the parade organizer that an announcement be made for those attending
the boat parade on the opportunity to attend the concert following the parade."
Second by Mr. Rios. Carried unanimously 7— 0.
ii. Special Meeting 12/8/2017
Ms. Becker moved to approve the minutes of the December 8, 2017 meeting as presented.
Second by Mr. Hill. Carried unanimously 7—0.
5. Presentations/Public Comment- (3 minutes each)
None
6. CONSENT AGENDA
All matters listed under this agenda item are considered to be routine and action will be taken by one
motion without separate discussion of each item. If discussion is desired by a member of the Council,
that item(s) will be moved from the Consent Agenda and considered separately under New Business or
Old Business.
A. COASTAL ZONE MANAGEMENT
These items have been before the Coastal Advisory Committee (CAC) and have received a
recommendation by majority vote of the CAC to proceed with the requested work after further
recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make
a finding that each project promotes tourism.
None
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January 22, 2018
B. BEACH PARK FACILITIES
These items have been before the Parks and Recreation Advisory Board(PARAB) and have received
a recommendation by majority vote of the PARAB to proceed with the requested work after further
recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make
a finding that each project promotes tourism.
None
C. TOURISM DIVISION
None
7. New Business
These items are for review and recommendation by the TDC and have not been reviewed by another
County Advisory Board and are to be considered for funding by a majority vote and with a finding that
each request promotes tourism.
A. EVENT FUNDING REQUESTS
i. Sports Event Funding Requests
Mr. Caum presented the Executive Summary "Recommend approval of Tourist Development
Tax Promotion funding to support the upcoming March 2018 Pickleball event up to $5,250.00
and make a finding that these expenditures promote tourism" dated January 22, 2018 for
consideration. He noted the funds are for the Southern Tropics Pickleball tournament to be held
March 9— 11, 2018 at East Naples Community Park. The funding is based on the newly
established(effective January 1, 2018) acquisition cost of$15.00 per room night, an industry
standard.
Mr. Sullivan moved to recommend the Board of County Commissioners approve Tourist
Development Tax Promotion funding to support the upcoming March 2018 Pickleball event
up to $5,250.00 and finds these expenditures promote tourism. Second by Ms. Kerns. Carried
unanimously 7—0.
B. OTHER TDT FUNDING REQUESTS
i. ITB#18-7247 "Printing of Guides"
Mr. Wert presented the Executive Summary "Recommendation to award ITB #18-7247
"Printing of Visitor Guides" to Publication Printers Corporation for the Tourism Division to
print 75,000 copies of the 2018 Collier County Visitor Guides for a not to exceed amount of
$31,236 and make a finding that this action promotes tourism" dated January 22,2018 for
consideration. He noted:
• Thirty five firms requested full solicitation packages with 2 companies providing price
quotes.
• The guides will be "perfect bound" (like a book as opposed to stapling).
• Staff recommends the contract be awarded to Publication Printers Corporation as they
were the low bidder and the price includes shipping to Naples.
Mr. Rios moved to recommend the Board of County Commissioners award ITB #18-7247
"Printing of Visitor Guides"to Publication Printers Corporation for the Tourism Division to
print 75,000 copies of the 2018 Collier County Visitor Guides for a not to exceed amount of
$31,236 and finds these expenditures promote tourism. Second by Ms. Kerns. Carried
unanimously 7—0.
C. One-Time Increase to Agreement#16-6618 for Construction of Pickleball Courts at ENCP
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January 22, 2018
Mr. Williams presented the Executive Summary "Authorize a one-time increase of the $250,000
project value quote cap up to $400,000 under Agreement#16-6618, "Annual Contract for General
Contractor Services, "direct staff to obtain quotes for the construction of ten Pickleball courts from
the contractors that were awarded contracts under the General Contractor Services agreement,
approve the issuance of a Purchase Order to the lowest quote obtained from those contractors, and
make a finding that this action promotes tourism"dated January 22, 2018 for consideration. He
noted:
• The request is to increase the value cap of a previously budgeted expenditure for the
construction of 10 pickleball courts at East Naples Community Park.
• The courts need to be constructed prior to the US Open tournament scheduled for April of
2018.
• The cost of the project is estimated at between $300,000 and $400,000 and the lowest quote
obtained from a qualified bidder will be executed for the construction.
During Committee discussion, the following was noted:
• Concern was expressed the project was approved in the last budget cycle at $300,000 and the
estimate obtained by staff may have been premature given the costs now may be in the
$400,000 range—Mr. Williams reported staff's estimate was based on the $240,000
expended on the development of 8 courts two years ago and construction costs in the area
have changed due to recent events (Hurricane Irma, etc.) in the County.
• The feasibility of utilizing the new sports complex to house pickleball courts and the related
events associated with the activity -Mr. Caum reported there are no pickleball facilities
proposed for the venue at this time. There may be opportunities available in the future if
additional lands are acquired however the County has a contract with the organizer for the
April 2018 event and the courts need to be constructed at this time. Others noted the
attendees of the tournament favor the East Naples site given its intimate setting and
proximity to other services in the County.
• Concern the events held on site have adequate services available to users such as parking
restrooms, concessions, etc. —Mr. Williams reported the County is developing a Master Plan
for the park in an effort to address these services which includes working with the school
district who owns land adjacent to the site. The plan is anticipated to be completed in the
summer of 2018.
Mr. Sullivan moved to recommend the Board of County Commissioners authorize a one-time
increase of the$250,000 project value quote cap up to $400,000 under Agreement#16-6618,
"Annual Contract for General Contractor Services,"direct staff to obtain quotes for the
construction of ten Pickleball courts from the contractors that were awarded contracts under the
General Contractor Services agreement, approve the issuance of a Purchase Order to the lowest
quote obtained from those contractors. Second by Ms. Kerns. Carried unanimously 7—0.
D. Election of a Vice Chairman
Mr.Wert reported the members need to take the regular annual action to appoint a Vice Chairman
to the Council.
Ms. McLeod moved to appoint Susan Becker as Vice Chairman of the Tourist Development
Council. Second by Mr. Hill. Carried unanimously 7—0.
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January 22, 2018
8. Old Business
These items have been continued from a previous TDC meeting, or are reoccurring reports for review
by the TDC.
None
9. Council Member Discussion
Commissioner Fiala reported she received an email from the Marco Island Chamber of Commerce
requesting funding to replace their sign damaged during Hurricane Irma—Mr. Wert reported he is
aware of the request and working with the County Attorney's Office to determine if the funding is
permitted and may be bringing the item forth at the next meeting.
Mr. Rios expressed concern the data reported by staff for the year to year comparisons (2016 months
vs. 2017 months or others) for the Tourist Tax revenue may be skewed given the tax rate increased to 5
percent in September of 2017.—Mr. Wert noted report is based on the actual dollar amount of revenue
collected; he will prepare an analysis of the revenue based on 4 percent tax and a 5 percent tax for any
months in question, and/or an annual comparison as necessary. In the future he will provide a footnote
referencing the rationale for any potential deviations in the data due to the change in the tax rate.
Mr. Sullivan noted the revenue report may be skewed in other areas as approximately 800 rooms were
unavailable during the time frame outlined in the report.
Ms. Kerns requested staff provide an update at a future meeting on the beach trolley ridership.
Mr. Sullivan reported he undertook a tour of sports complexes throughout the State (Orlando,
Tallahassee, etc.) with other representatives of the County to assist in the design and operation of the
proposed sports complex to be constructed at City Gate. One of the primary issues associated with the
venues was available on site parking to serve the events.
10. Marketing Partner Reports
These reports are provided to TDC members on the digital link above to the County website. The
Research Data Services report will be presented on a monthly basis, and the other reports will be
presented at TDC meetings on an as needed basis. TDC members may request a presentation by the
Marketing Partner representative or by Tourism staff at each TDC meeting.
Marketing Partner Reports—January 22,2018
A. Research Data Services—Dr. Walter Klages
Klages Research &Research Data Services, Inc. -Research Report
The Council requested:
• The reports be adjusted to reflect the room availability for 2016 to provide consistency with
the 2017 reporting data.
• Any data available for the South American markets be included in next month's report.
B. Paradise Advertising—Nicole Delaney
Paradise Advertising and Marketing, Inc. —Marketing Report
Ms. Delaney presented an overview of the winter advertising campaign which is scheduled to be
officially launched at an event on February 6, 2018 in New York.
C. Lou Hammond Group -Jonell Modys
"Lou Hammond Group and CVB PR Team Public Relations Report"
D. Collier County Tourist Tax Collections—Jack Wert
"Collier County Tax Collector Tourist Tax Collections"
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January 22, 2018
E. Miles Partners—Website Activity—Buzzy Ford
"Web Site Analytics"
F. Digital & Social Media-Paradise Advertising and Zebra Brazil
"Brazil Social Media Marketing"
G. Atilus—Search Engine Optimization
"Digital/Social Media Marketing"
H. Phase V- Fulfillment Services—Jack Wert
"Phase V Fulfillment Services"
11. Tourism Staff Reports
These activity reports are provided to TDC members on a digital link to the County
website and will be presented to the TDC on an as needed basis. TDC members may
request a presentation by Tourism staff members at each TDC meeting.
A. Director
Mr. Wert:
• Supplemented the report with the handout "Tourism Works for Collier County, " a
publication prepared by the Florida Association of Destination Marketing for Florida
Counties. The report provides data on the direct and indirect economic benefit from tourism
and is tailored to the individual County.
• Reported the Convention and Visitor's Bureau website is being updated and the changes
should begin to be made available to the public around the middle of February, 2018.
• Noted the construction bids for the Naples Depot Visitors Center project are due back on
February 9th, 2018.
B. Group Sales
C. Leisure and Travel Trade Sales
D. Sports Marketing
E. Public Relations & Communications
F. Film Office
G. International Representatives
H. Visitor Centers
I. County Museums
Ms. Townsend reported the Division will begin providing monthly reports to the Council on
museum operations.
The Council requested she provide the budgets for the individual museum locations to them for
information purposes.
12. Detailed Staff Reports
Submitted
13. Next Scheduled Meeting Date/Location—February 26,2018—9:00 a.m.
Collier County Government Center, Administration Bldg. F,3rd Floor,
3299 East Tamiami Trail, Naples, Florida 34112
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January 22, 2018
There being no further business for the good of the County, the meeting was adjourned by order
of the chair at 11:24 A.M.
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
4-1-7"1
Chairman,`Commissioner Donna Fiala
These minutes approved by the Board/Committee on 211-t, Zo l$ as presented or as
amended
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