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Agenda 04/14/2015 Item # 5B 4/14/2015 5.B. News Media contacts: JoNell Modys,jonellmodvsecolliergov.net,239-252-2425 Carlyn Topkin,carlyntOlhammond.com,212-891-0214 HSMAI HONORS NAPLES, MARCO ISLAND, EVERGLADES CVB WITH SIX GOLD,TWO SILVER AND FOUR BRONZE AWARDS IN 58th ANNUAL ADRIAN AWARDS COMPETITION Collier Tourism Executive Director Jack Wert Honored as one of the Top 25 Extraordinary Minds in Hospitality, Sales and Marketing NEW YORK, N.Y. (February 23, 2015)—The Hospitality Sales&Marketing Association International (HSMAI) has recognized the Naples, Marco Island, Everglades Convention and Visitors Bureau (CVB) with 12 Adrian Awards honoring creative brilliance and best practices in hospitality, travel and tourism- related marketing for 2014. HSMAI paid tribute to the Collier County tourism marketing team during the 58th annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality,travel and tourism marketing executives at the New York Marriott Marquis on February 23.The CVB took home six Gold, two Silver and four Bronze Adrian Awards for advertising and digital marketing excellence. This year's contest garnered more than 1,200 entries from around the world, with entries judged by top executives throughout the industry. In addition to commending the Naples, Marco Island, Everglades CVB's award-winning work, the Gala and dinner reception honored lifetime achievement in travel and hospitality marketing, as well as The HSMAI Top 25: Extraordinary Minds in Hospitality Sales and Marketing. Collier County tourism executive director Jack Wert is included on this year's prestigious list of Top 25 honorees, selected by a panel of senior industry executives based on recent work meeting the criteria of creativity and innovation; cutting edge sales or marketing campaigns; triumph in challenging situations; and sales efforts that result in dramatic gains. For a full list of the 2014 HSMAI Top 25: Extraordinary Minds in Hospitality Sales and Marketing honorees visit www.adrianawards.com/competition/too25.asp. "Our tourism marketing team works very hard to produce creative and effective destination marketing materials that encourage vacation visits to our destination,resulting in over$1.8 billion in annual economic impact to Collier County,"said Collier tourism executive director Jack Wert."Personally, I am very honored and humbled to be included in the 2014 list of the HSMAI Top 25: Extraordinary Minds in Hospitality Sales and Marketing,"Wert added. The CVB's six Gold Adrian Awards were given for the"Paradise Refined and Redefined" integrated advertising campaign; the"Paradise Refined and Redefined"multi-media video campaign;the"Priceless Memories, Priced Less"interactive video and TV campaign; the"Priceless Memories, Priced Less"digital Packet Page-23- 4/14/2015 5.B. marketing Quattro unit; the"Meetings in Paradise"group sales video; and the"Paradise Refined and Redefined"leisure brand video. Silver Adrian Awards were given for the"Paradise Refined and Redefined"magazine print ad; and the"Wackos Stone Crab Festival Video"for digital/social media advertising. Bronze Adrian Awards were given for the"Art Basel Geo-Fencing"campaign for mapping and location marketing; the"Florida's Paradise Coast Consumer Email°for email campaign; the"Meetings in Paradise"video for digital B2B video; and the"Chicago Real Time Real Temperature"outdoor billboard ad. "We are continually amazed by the creativity of the Adrian Award submissions,"said Fran Brasseux, HSMAI executive vice president. "We saw imaginative campaigns that got results in all categories, and we're excited about honoring this year's Adrian Award winners." About HSMAI The Hospitality Sales and Marketing Association International(HSMAI)is committed to growing business for hotels and their partners,and is the industry's leading advocate for intelligent, sustainable hotel revenue growth.The association provides hotel professionals&their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI's MEET,Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. /".■ Connect with HSMAI at www.hsmai.oro, www.facebook.com/hsmai,www.twitter.com/hsmai and www.voutube.com/hsmail. About Naples, Marco Island. Everglades CVB The Naples, Marco Island, Everglades Convention and Visitors Bureau(CVB) is the official tourism marketing and management agency for Collier County, Florida, known as Florida's Paradise Coast. Tourism brings over$1.8 billion in economic impact annually to the Collier County economy.The CVB produces the area's ongoing destination marketing campaigns and provides information and assistance for travel media, group meeting and event planners, tour operators and travel agents.The CVB is funded entirely by the Collier County tourist development tax collected by hotels, short term vacation rentals and campgrounds. No local property taxes are used to fund the CVB or its marketing campaigns and tourism industry support activities. For more information visit www.ParadiseCoast.com or call 1-800-688-3600 for visitor information or 239-252-2384 to reach the local CVB office. Follow the destination on Twitter ©ParadiseCoast and on Facebook at www.Facebook.com/TheParadiseCoast. Packet Page-24- 4/14/2015 5.B. ,„-. COLLIER COUNTY Board of County Commissioners Item Number: 5.5.B. Item Summary: Presentation recognizing Jack Wert, Collier County Tourism Division Director, for being named as one of the "Top 25 Extraordinary Minds in Hospitality, Sales, Marketing, and Revenue Optimization" by the Hospitality Sales and Marketing Association International (HSMAI). Also, special recognition of the entire tourism marketing team for being awarded 12 Adrian Awards from HSMAI for advertising and marketing excellence. Meeting Date: 4/14/2015 Prepared By Name: BrockMaryJo Title:Executive Secretary to County Manager, County Managers Office 3/26/2015 2:54:33 PM Submitted by Title: Executive Secretary to County Manager, County Managers Office Name: BrockMaryJo 3/26/2015 2:54:35 PM Approved By Name: SheffieldMichael Title: Manager-Communications&Cust. Relations, Date: 3/26/2015 3:07:01 PM Name: SheffieldMichael Title: Manager-Communications&Cust. Relations, Date: 3/26/2015 4:31:42 PM Packet Page-25- 4/14/2015 5.B. HSMAI's Top 25 Extraordinary minds in Sales £t marketing 2014 Honorees Announced for The HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization The Hospitality Sales Et Marketing Association International (HSMAI) has announced its 2014 honorees for The HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization. The Top 25 honors leaders in sales, marketing, and revenue optimization of hospitality, travel and tourism organizations for their accomplishments in the preceding 18 months. HSMAI will honor The HSMAI Top 25 in conjunction with the Adrian Awards Dinner Reception and Gala on February 23, 2015, at the New York Marriott Marquis. • "The people named to this list have made incredible contributions to the industry," said Robert A. Gilbert, CHME, CHBA, president a CEO of HSMAI. "Their innovative sales, marketing and revenue management ideas have helped fuel the success of the hospitality industry the past two years." The HSMAI Top 25 Extraordinary Minds for 2014 are: • Greg Adams: Vice President, eCommerce, Best Western International • Jason Antony: Assistant Vice President of Digital Engagement, Viceroy Hotel Group • Shaun Aukland: Senior Account Executive, Google • Michael Bertetto: Director of Advertising Et Public Relations, SLS Las Vegas Hotel Et Casino • Gayle Conran: President, ConranPR • Susannah Costello: Vice President, Global Brand, VISIT FLORIDA • Craig Eister: Senior Vice President, Global Revenue Management a Systems, IHG • H. Stuart Foster: Vice President, Global Marketing, Hilton Worldwide • Peter Frantz: Marketing Director, Vantage Hospitality Et JCF Marketing • Monte Gardiner: Director, Marketing Programs, Best Western International • Maura Gast: Executive Director, Irving Convention and Visitors Bureau • Kathy Halpern: Vice President, Sales and Marketing, Palace Resorts • Sara Harper: Director of Marketing, Hotel Del Coronado • Michael Innocentin: Executive Director, Digital Marketing, FRHI Hotels a Resorts • Andrew Kauffman: Vice President, Digital Marketing Et Marriott.com, Marriott International • Chris Kenney: Vice President, Field Sales a Marketing, Destination Hotels Et Resorts • Vince LaRuffa: Vice President, Resort Sales Et Marketing, Universal Orlando Resort • Diana Plazas: Director, Global Brand Marketing, DoubleTree, Hilton Worldwide • John Ricks: Associate Director, Colorado Tourism Office • Evan Saunders: CEO a Co-Founder, Attract China LLC • Laurence David Tolpin: President, Chief Creative a Innovation Officer, Paradise Advertising, Digital and Entertainment • Vic Walla: Senior Director of Brand Marketing, Expedia, Inc. • John Washko, Vice President, Group Marketing and Sales, Atlantis Paradise Island • Jack Wert: Executive Director, Naples, Marco Island, Everglades CVB • Holly Zoba: Senior Vice President of Sales, Signature Worldwide The "Top 25" recipients were selected by a panel of senior industry executives based on recent work meeting the following criteria: creativity and innovation; cutting edge sales or marketing campaigns; triumph in challenging situations; and sales efforts that resulted in dramatic gains. Packet Page-26- 4/14/2015 5.B. Nominations for the Top 25 are reviewed by a panel of industry experts selected by HSMAI from among its membership and/or Board of Directors. HSMAI selects judges who have demonstrated exceptional leadership ability and have outstanding knowledge of the hospitality industry. Judges are held to the highest standards of integrity and commitment to honoring those individuals that have shown extraordinary leadership in our industry over the last 18 months. The entire judging process adheres firmly to these guiding principles and judges must recuse themselves from scoring any nomination that may present a conflict of interest. Nominations are scored on a scale of 1-10 for the results of their leadership for specific sales a marketing initiatives. Please contact HSMAI at 703-506-3262 for more information. 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