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TDC Minutes 01/26/2004 RJanuary 26, 2004 TRANSCRIPT OF THE MEETING OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Naples, Florida, January 26, 2004 LET IT BE REMEMBERED, that the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in REGULAR SESSION in Building "F of the Government Complex, East Naples, Florida, with the following members present: CHAIRMAN: Commissioner Donna Fiala David Loving Kevin Durkin Robert Dictor Rhona Saunders Gary Galleberg (Excused) Susan Becker (Excused) E. Glenn Tucker (Excused) Joe Dinunzio (Excused) ALSO PRESENT: Jack Wert - Director of Tourism Ron Hovell - Public Utilities Engineering Heidi Ashton - Assistant County Attorney I II II IV V VI VII MEETING AGENDA & NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Monday, January 26, 2004, 9:00 A.M. - Noon Collier County Government Center, Administration Bldg. F, 3ra Floor 3301 East Tamiami Trail, Naples, FL 34112 CALL TO ORDER ROLL CALL CHANGES AND APPROVAL OF AGENDA APPROVAL OF TDC MINUTES- December 22, 2003 STAFF REPORTS 1. Director's Report- Jack Wert 2. Sales Manager Report- Debi DeBenedetto 3. P.R. Report- JoNell Modys 4. Film Coordinator Report- Maggie McCarty 5. Inquiry Report - Jack Wert a. Phase V - Fulfillment & Call Summary b. Golf Pac-Golf Inquiries CATEGORY "A" BEACH PROJECTS- Ron Hovell, Public Utilities Engineering Dept. 1. Hideaway Beach Designation as Vital Tourism Area Subject to Abnormal Erosion 2. Hideaway Beach Monitoring- 2004 Engineering Services 3. County/City of Naples Public Information Program- Phase 2 Proposal 4. Information Items a. County/City of Naples Beach Renourishment Project Scope and Funding and Schedule b. Hideaway Beach Renourishment Project Schedule Update CATEGORY "A" 10 YEAR PLAN - Jack Wert Draft Plan Implementing New Policy VII OLD BUSINESS VIII NEW BUSINESS IX ANNOUNCEMENTS X AUDIENCE INPUT & DISCUSSION XI COUNCIL DISCUSSION XII NEXT MEETING DATE/LOCATION-January 26, 2004- Workshop February 23, 2004 XIII ADJOURNMENT ** All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to the meeting if applicable. ** For more information, please contact Jack Wert at (239) 403-2402. ** If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3301 East Tamiami Trail, Naples, FL 34112, (239) 774-8380. ** Public comments will be limited to 5 minutes unless the Chairman grants permission for additional time. ** Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Deparm~ent. January 26, 2004 II. III. IV. Ye The meeting was called to order by Commissioner Donna Fiala at 9:10 AM. Pledge of Allegiance was recited. Roll Call - a quorum was established with Mr. Galleberg, Ms. Becker, Mr. Tucker, and Joe Dinunzio being excused. Changes & Approval of Agenda VI. 1-with no public access to Hideaway Beach Jack Wert suggested postponing the designation and recommendation from the TDC until that designation is in place. Would like to have discussion at a later date when there is eligibility for the project. Under New Business - add "Review of the Category Grant Application" Ms. Saunders moved to approve the Agenda as amended. Second by Mr. Dictor. Carried unanimously 5-0. Approval of TDC Minutes - December 22, 2003 Ms. Saunders moved to approve the Minutes of December 22, 2003. Second by Mr. Dictor. Carried unanimously 5-0. Staff Reports 1. Directors Report - Jack Wert - gave report as follows: (Attached) · Many meetings and successful shows. · Will attend show in Washington DC · Official 2004 Visitors Guide will be ready soon · Trade Show Booth was a success with rave reviews and will be displayed at the Inn on 5th on January 29th. · Tourist tax continues to show growth - up 3% from 2002 (highest on record) · The golf market continues to be lucrative. Sales Manager Report - Debi DeBenedetto (Attached) · Trade Show Booth has drawn many · FAM trip - Germany · Working with Hooters Airline developing packages/promotions · Continue with Group leads - reunions etc. · Membership list for mailings and trade shows Approx. $34,000 was spent on the Booth with $10,000 funded by the Collier County Lodging Association. P.R. Report - JoNell Modys (Attached) · Many press releases and publications · Short stories and articles for web site (www.classicflorida. com) · Working with Regional Media January 26, 2004 e · Has a calendar of events · Responding to requests from j oumalists for itineraries · General Marketing & PR Activities · Gave some of the Media visits and contacts · Article in Boca Rotan magazine · Positive article in Golf Week Film Coordinator Report - Maggie McCarty (Attached) · Covered meetings · Revising film office production guide · Working with Paradise Marketing staff developing directory · Production Notes · Working Leads · Legislative session - working with Film Florida · Updating and editing Production Guide Inquiry Report - Jack Wert (Attached) a. Phase V - Fulfillment & Call Summary Referred to the call summary and response report (number of inquiries from publications & websites each month) - Points out how they are doing from previous year. - Visitor Guide #1 source - Newspapers - Website is increasing - New design for website in next 30 days b. Golf Pac - Golf Inquiries Websites, Magazines, TV Channels - $144,000 for golf packages booked in area - Hotel combinations **Part of Staff Report - Paradise Marketing - Cedar Hames Mr. Hames presented their goals and media schedules along with: · Strategic marketing and tactics Media (Newspaper/TV/Magazines/Publications · Targeting SE Florida through TV stations in Miami/Ft Lauderdale and West Palm, areas. · Search Engines · FLAUSA.Com · Directories · Group Businesses · Advertising - Visit Florida · Direct Mail - low season - (Labor Day - Thanksgiving) · Avoiding prime time as budget doesn't allow - very costly · Target late night programs without paying premiums January 26, 2004 · Negotiation with more competitive TV stations. Paradise Marketing - Dave DiMaggio · Initiating campaign for "Florida's last Paradise" · Updated on their Planning Phase · Passed out ads for viewing · New Logo - stationery, business cards, sales material · Rack Brochure - Visitor Guide · 2004 Calendar - (Collier County featured on the May sheet) passed out. IV. Category "A" Beach Projects - Ron Hovell Public Utilities Engineering Dept. 1. Hideaway Beach Designation as Vital Tourism Area Subject to Abnormal Erosion - Mr. Wert mentioned it may not be the time to do a recommendation at this time but to have discussion relating to the subject as the CAC did designate Hideaway Beach as a vital tourism area with a caveat. Mr. Hovell stated the Coastal Advisory Committee recommended that Hideaway Beach be designated a vital tourism area subject to abnormal erosion. They will need to meet the "funding policy" - paragraph 4 "a" in "eligibility" addressing at least one public access point from a public street, and 4 "b" talking about beach park facility or that a vital tourism area subject to abnormal erosion. He asked if they want to deal with the subject as one issue or an overall budget issue. Staff feels they should package it all together before taking it to the Board of County Commissioners. SPEAKER John Arceri - representing the City of Marco Island He discussed the two requirements for Hideaway to be eligible and mentioned the designation of it being a tourism area subject to abnormal erosion does not make it eligible for any funds. The other is a need to put in a separate pathway. With the two it would be designated as a low use beach and would be subject to partial funding. He was surprised that the TDC wasn't going to consider it. The City of Marco does realize they need a pathway. Hideaway needs to take some measures of voting and setting up special taxing district to allow the City of Marco to collect tax funds from Hideaway as their contribution to the renourishment project. If the TDC did not declare Hideaway eligible under the criteria of "vital tourism area subject to abnormal erosion" there would be no reason to proceed with the pathway or the special taxing district. He did not want to go back to the City of Marco and explain why the process is not moving forward at this time. The TDC would just be making a declaration that Hideaway Beach is a vital tourism area subject to abnormal erosion. The decision does not make Hideaway eligible for a dollar amount of funding, but to let everyone know there is support for designation. January 26, 2004 Mr. Dictor stated he concurred with Mr. Arceri and assumed there are professional studies presenting facts and felt they should proceed and vote on the declaration put before them. Ms. Saunders wanted to know if voting on the subject would lock them into any funding issues at this time. (It would not) Commissioner Fiala stated she would hate to stop moving forward with the pathway being installed if they did not vote on the declaration. Mr. Loving discussed the situation of Sand Dollar Island and taking sand from one area to another. Mr. Durkin stated the answers are not all there and would be more comfortable when all the answers are before them. Mr. Loving stated this is a step in the fight direction. A lengthy discussion pursued concerning the access. Heidi Ashton - Assistant County Attorney - asked the members to look at their packet concerning the eligible policy under Section 4 - Eligibility - "eligible beach area has at least one public access point from a public street and is no more than one-half mile from a beach park facility, public access point, hotel, motel or is a vital tourism area subject to abnormal erosion." By designating it as a vital tourism area, Hideaway Beach would quality if it has at least one access point and is a vital tourism area. Wouldn't be requiring it to be a half mile from a beach park facility. More discussion followed with stating the motion needs to be very specific. They are only designating it as a vital tourism area, and need the public street access in order for it to be eligible. They are adopting a policy only and not to commence work. Mr. Dictor moved to designate Hideaway Beach as a vital tourism area subject to abnormal erosion. Second by Ms. Saunders. The motion and second was amended to include "the public access". Carried 4-1. Mr. Durkin voting "no". Hideaway Beach Monitoring - 2004 Engineering Services Proposal has been submitted by Humiston & Moore for engineering services for approx. $85,000 to conduct the permit required 7th year monitoring. Ms. Saunders moved to approve the $85,252 as a work order to be issued to Humiston & Moore engineers. Second by Mr. Dictor. Carried unanimously 5-0. 3. County/City of Naples Public Information Program - Phase 2 Proposal January 26, 2004 e VI. VII. Proposal submitted by Coastal Planning & Engineering for developing and maintaining a website during their renourishment program as part of Phase 2. This is for public information and the amount of meetings were discussed. The amount is $56,474. Heidi Ashton - Assistant County Attorney - had some concerns with the item in question, and at a minimum, they would have to make a finding that this qualifies as finance for beach improvement or restoration. As part of the permitting project it is customary to have public information meetings. Her concern is with the website and media exposure because there is no funding for operational and promotional activities under this Category. The details will be worked out with Mr. Wert and herself before it goes to the BCC. Ms. Saunders stated it sounds like a great PR program but doesn't see a need for it. Staff is more qualified than Coastal Planning representatives and they can contact Naples Daily News and let them know about the project. Ms. Saunders moved to deny the work order for the updating on public information for the County/Naples Major Renourishment Phase 2 Proposal. Second by Mr. Durkin. Carried unanimously 5-0. Information Items a. County/City of Naples Beach Renourishment Project Scope and Funding and Schedule - Ron Hovell - Submitted the permit application, received first request for additional information and working on resubmitting. Mr. Hovell covered some of the different items of information that is needed. Monthly updates will be given. Permits could be issued close to October. b. Hideaway Beach Renourishment Project Schedule Update Category "A" 10 Year Plan - Jack Weft (Attached) Draft Plan Implementing New Policy Beginning to apply the mandatory items listed in the policy. Reserves line - major renourishment reserves and Vanderbilt Parking Garage was discussed. Covered projections sheet. (attached) All interest goes to the General Fund Discussion followed on eamings for the Beach Reserves staying in the Beach Reserves account to keep up with inflation. There were issues with Mr. Brock's office, but not sure it was with this particular account. Heidi Ashton will check and give a report at the next meeting. Old Business - None January26,2004 VIII. New Business Review Category "A" Grant Applications - The grant application form was reviewed and will be used for the new season. It was suggested to add "monitoring." Mr. Dictor moved to approve the grant application form with the suggestion of adding "monitoring." Second by Ms. Saunders. Carried unanimously 5-0. IX. Announcements - Workshop will be held at 1:00 PM in Building "H" Second floor, 216 conference Room. X. Audience Input & Discussion - None XI. Council Discussion - None XII. Next Meeting Date/Location - January 26, 2004 - Workshop February 23, 2004 There being no further business for the good of the County, the meeting was adjourned by order of the Chair at 10:50 PM. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Chairman Commissioner Donna Fiala 7