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TDC Minutes 11/24/2003 RNovember 24, 2003 TRANSCRIPT OF THE MEETING OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Naples, Florida, November 24, 2003 LET IT BE REMEMBERED, that the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in REGULAR SESSION in Building "F of the Government Complex, East Naples, Florida, with the following members present: CHAIRMAN: Commissioner Tom Henning Gary Galleberg Susan Becker David Loving E. Glenn Tucker (Absent) Kevin Durkin Robert Dictor Joe Dinunzio (Absent) Rhona Saunders ALSO PRESENT: Jack Wert- Director of Tourism Ron Hovell-Public Utilities Engineering Heidi Ashton, Assistant County Attorney Page 1 I II III IV V VI VII VIII IX X XI XII COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING AGENDA COLLIER COUNTY COMMISSION CHAMBERS NOVEMBER 24, 2003 9 A.M.- NOON CALL TO ORDER ROLL CALL CHANGES AND APPROVAL OF AGENDA APPROVAL OF MINUTES- OCTOBER 27, 2003 STAFF REPORTS 1. Director's Report- Jack Wert 2. Sales Manager Report- Debi DeBenedetto 3. P.R. Report- JoNell Modys 4. Film Coordinator Report- Maggie McCarty 5. Inquiry Report - Jack Wert a. Phase V - Fulfillment & Call Sunm~ary b. GolfPac- Golf Inquiries 6. Search Engine Report- Jack Wert 7. Introduce Paradise Advertising & Marketing- Jack Wert Category "A" Beach Projects- Ron Hovell, Public Utilities Engineering Dept. a. County/City Beach Renourishment Engineering Services- $425,000 b. Environmental Assessment for Minerals Management Lease- $50,000 c. Permit Comment & Response Phase- $100,000 d. Hideaway Beach South Point - $0 increase in budgeted amount. OLD BUSINESS NEW BUSINESS Tourism Travel Policy Resolution ANNOUNCEMENTS AUDIENCE INPUT & DISCUSSION COUNCIL DIS~2USSION NEXT MEETING DATE/LOCATION December 9, 2003- Joint TDC/BCC Workshop XIII ADJOURNMENT II. III. IV. Ve November 24, 2003 The meeting was called to order by Commissioner Chairman Tom Henning at 9:00 AM. Pledge of Allegiance was recited. Roll Call - a quorum was established with Mr. Tucker and Mr. Dinunzio being absent. Changes and Approval of Agenda Ms. Saunders moved to approve the Agenda. Second by Ms. Becket. Carried unanimously 6-0. Approval of Minutes - October 27, 2003 Ms. Becker moved to approve the minutes of October 27, 2003. Second by Commissioner Henning. Carried unanimously 6-0. Staff Reports: 1. Director's Report (Attached) - Jack Wert Attended World Travel Market - 7 hotels participated UK market has good outlook for 2004 Will do Joint Press Fam Trip New Air Carrier in May (Fly Blue) - serving Clearwater/St. Petersburg, Orlando, and Ft. Lauderdale area. Tourist Tax Collections showing growth Tax Collector Amnesty Program - many new accounts Sales Manager Report (Attached) - Debi DeBenedetto Web site - Conventionplantet.com - markets destination to meeting planners. Attended several meetings. Booked Conferences from Leads Met with Meeting Planners 2004 Trade Shows P.R. Report (Attached)- JoNell Modys - Worked with Film Crew in Wales, England Frontier Airlines - daily service into Ft. Meyers from Denver - Focusing on families in Everglade City - Breakfast/Free Lance Writers e Film Coordinator Report (Attached) - Maggie McCarty - TV Commercials - explained "behind the scenes" efforts - Film office - marketing meetings. ~ Launch web site - Film Florida - Florida stories 5. Inquiry Report- Jack Weft a. Phase V- Fulfillment & Call Summary Page 2 November 24, 2003 - Call Summary Volume for October (Attached) - Data Entry Input - Areas for Leads/Responses b. Golf Pac - Golf Inquiries - Public going to golf channel web sites -Golf. com etc. ~ Should be good revenue in season Search Engine Report - Jack Wert - Want people to find website through the various Search Engines - Paper click Program - getting information about the area. Introduce Paradise Advertising & Marketing - Jack Weft Introduced Kerry Durand (Account Executive), Dave DiMaggio (Creative Director) and Cedar Hames (President). A power point presentation was given. Gave a history of their company. Discussed client mix and their aggressive strategies and tactics. Research driven agency. - Gave history of particular accounts and how they increased their business. - Viewed a tape of different advertisements. (Mr. Loving arrived) VI. Category "A" Beach Projects - Ron Hovell, Public Utilities Engineering Dept. Commissioner Henning apologized for a conflict in his schedule, but asked the Council for input on the following items. Category "A" Funding -whether any change orders meets the intent of the RFP. Tourism Policy Resolution - references Statutes - want to make sure the expenditures are done correctly. Asked Council to decide whether they are meeting in December or not. - Read a correspondence received by the Collier County Beach Blue Ribbon Committee. It was signed by Gary Galleberg, Vice Mayor of the City Council. It did not address alternatives for the Category "A" Funds for beach access and he is looking forward to solutions. He will not make political decisions as an elected official representing the people as County Commissioner for all of Collier County. The meeting was then turned over to Vice Mayor Gary Galleberg. Vice Mayor Galleberg responded that the Commissioner can interrupt the letter subjectively. He stated the Citizen Committee established stands behind the letter and it is accurate and prudent. When talking about funding sources being put into effect for beach renourishment by the voters, and then discussion to divert those funds for another purpose, is of great concern. Everyone is looking Page 3 November 24, 2003 forward to a revised policy by County Staff to come before the Board of County Commissioners. County/City Beach Renourishment Engineering Services - $425,000 - Mr. Hovell explained the process and the work orders submitted by Coastal Planning and Engineering for the amount of $425,000, and is asking for an adjustment to the budget. The CAC discussed the issue and will take a formal action at their December meeting. There were undefined costs from the beginning, so expected to do a Budget Amendment. Discussion followed on the additional expense. Ms. Saunders moved to approve the Budget Amendment subject to approval of the Coastal Advisory Committee. Second by Mr. Loving. Carried unanimously 6-0. Environmental Assessment for Minerals Management Lease - $50,000 Mr. Hovell explained the environmental assessment as per page 41 of their packet. Ms. Becket moved to authorize staff to conclude negotiations and award a work order up to $50,000 for the Environmental Assessment for the Minerals Mgt. Lease. Second by Mr. Loving. Carried unanimously 6-0. Ce Permit Comment & Response Phase - $100,000 - Mr. Hovell explained this is a proposal for time and materials. Ms. Becker moved to approve the expense not to exceed $100,000. Second by Ms. Saunders. Carried unanimously 6-0. de Hideaway Beach South Point - $0 increase in budgeted amount. - Mr. Hovell explained the Board made a decision to place $600,000 in the budget to do the project this winter. The work orders were approved. The end of October, Humiston Moore took a survey in which they found a couple of homes have no backyard with sand bags. Humiston & Moore recommended placing 2,000 cubic yards of sand in that area. CAC recommended doing the work, but staying within the $600,000 budget. They only need 24,000 tons to do Royal Marco Point, compared to the 29,000 originally thought they needed. - Mr. Galleberg mentioned there were 3 conditions to the approval from CAC: - One - total cost not increase. - Two - total units of sand don't exceed projected amount of 29,000 - Third- be part of the existing project and not separate. Gives flexibility. Page 4 November 24, 2003 VII. VIII. IX. - Ms. Saunders opposes it as they have not solved the problem of Hideaway Beach and Beach access at Hideaway. - Mr. Galleberg stated this is a grandfathered project and would not go foreword unless access if provided. More discussion followed on the unexpected and unknown expenses for the future. - Ms. Saunders suggested doing the area under Contract, and if additional sand is available, then it can be done. Mr. Dictor moved to accept recommendation for the change in the project with the conditions approved by the CAC. Second by Mr. Durkin. Carried unanimously 6-0. Old Business: None New Business: Tourism Travel Policy Resolution (Attached) Mr. Wert discussed travel expenses for the Tourism Department employees and agents under the contract with Collier County that are covered by Florida Statutes 125.0104. The Statute expands the permissible expenses for reimbursement of County employees beyond the Florida Statute 112.061. The Clerks office felt they needed something more specific in approving expenses for the Department. Mr. Wert stated they are not expanding but clarifying what is covered under the Florida Statute. He discussed the Domestic Travel and Other Expenses covered and gave examples. The item will go before the Board of County Commissioners on December 2, 2003. There is no fiscal impact as all the items have been budgeted. Mr. Durkin moved to recommend approval for the Tourism Travel Policy Resolution. Second by Mr. Loving. Carried unanimously 6-0. Announcements: Mr. Wert asked whether they will have a TDC meeting in December. A .joint Workshop is scheduled with the BCC for December 9th. The decision was to leave the meeting on the calendar if needed after the Workshop. Audience Input & Discussion: None Council Discussion: Ms. Saunders asked about the policy that staff is working on for the BCC on the Beach Renourishment issue. Page 5 November 24, 2003 Mr. Weft responded it has been submitted to the County Manager and will try to get it on the December 2nd BCC agenda. The County Commission made it clear that the policy would go the Commissioners without review from any of the Committees. Mr. Galleberg stated it was disappointing that it would not be reviewed before the meeting. He also thought there would be letters distributed to the members from the City of Naples and Marco Island City Councils and the Blue Ribbon Committee letter Commissioner Henning read earlier. He asked that the members receive copies of such. He also mentioned the Blue Ribbon Committee met last week and the letter was voted on by everyone in attendance. Ms. Saunders stated the Committee has a fiduciary responsibility to advice and is uncomfortable with the BCC usurping that ability. She stated they have gone beyond the State Statutes and asked if the Council would like to see a Resolution to the BCC stating the BCC delay their approval of a policy until the TDC has a chance to review it. Mr. Galleberg reminded the members the Joint Workshop is on Dec. 9th and if the policy doesn't go before the BCC until Dec. 16th, perhaps they would work together to discuss it on the 9th. He does not want it to be political and stated it should be settled with more public discourse. Ms. Saunders moved to propose TDC provide a Resolution to the Board of County Commissioners requesting that the Beach issue be deferred until after full discussion between the TDC and Board of Commissioners at their Joint Workshop on December 9th. Second by Ms. Becker. Carried unanimously 6-0. Ms. Saunders asked copies be distributed to all the Commissioners. XII. Next Meeting Date/Location December 9, 2003 - Joint TDC/BCC Workshop There being no further business for the good of the County, the meeting was adjourned by order of the Chair at 10:33 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Chairman Commissioner Tom Henning Page 6 RESOLUTION NO. 2003 - A RESOLUTION OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL REQUESTING DEFERRAL OF BEACH POLICY. WHEREAS, the Tourist Development Council submitted a beach policy to the Board of County Commissioners; and WHEREAS, the Board of County Commissioners reviewed the beach policy from the Tourist Development Council and asked staff`to revise it; and WHEREAS, the Board of County Commissioners is scheduled to review the revised beach policy on December 2, 2003. NOW, THEREFORE, BE IT RESOLVED BY THE TOURIST DEVELOPMENT COUNCIL, that the Tourist Development Council requests the Board of County Commissioners to defer the beach policy issue until full discussion of the Tourist Development Council and Board of County Commissioners takes place at the joint workshop scheduled for December 9, 2003. THIS RESOLUTION ADOPTED this 24th day of November, 2003, after a motion, second and majority vote favoring same. ATTEST: DWIGHT E. BROCK, Clerk Deputy Clerk Approved as to form and Heidi F. A~shton Assistant County Attorney TOURIST DEVELOPMENT COUNCIL By: iARY G)kLLEBERG, Vice Chairrt~n