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TDC Minutes 10/23/2017 - DRAFT (FINAL NOT RECEIVED FROM TOURISM) October 23, 2017 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, October 23, 2017 LET IT BE REMEMBERED the Collier County Tourist Development Councir'n a the County of Collier, having conducted business herein, met on this da t :0 M in a REGULAR SESSION in Building "F" of the Government Complex, apl,s, Florida with the Following members present: 110 Chairman: C eV ' •loner Donna Fiala Vice Chairma . Sus. • :ecker ictor Rios lark Hill (Excused) Robert Miller (Excused) 4:1)-4 Ed (Ski) Olesky Dan Sullivan Michelle McLeod Nancy Kerns 'SI'S) '4(4 '141S- AL P NT: Jack Wert, Tourism Director Ed Caum, Deputy Director, Sports Tourism/Marketing Gary McAlpin, Manager, Coastal Zone Management Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator 1 10/19/2017 October 23,2017 I Collier County,FL October 23, 2017 MEETING AGENDA&NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center,Administration Bldg. F, 3rd Floor 3299 East Tamiami Trail,Naples, FL 34112 October 23,2017 9:O0 am Collier County Commission Chambers *Requires TDC Action 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. *AGENDA AND MINUTES A. Changes and Approval of Today's Agenda B.Approval of prior TDC Meeting Minutes i. Regular Meeting 9/20.7 5. Presentations/Public Comment- (3 minutes each) 6. *CONSENT AGENDA All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council,that item(s)will be moved from the Consent Agenda and considered separately under New Business or Old Business. A.COASTAL ZONE MANAGEMENT These items have been before the Coastal Advisory Committee(CAC)and have received a recommendation by majority vote of the CAC to proceed with the requested work after further recommendation from the TDC for the necessary tourist tax funding.The TDC is requested to make a finding that each project promotes tourism. B. BEACH PARK FACILITIES These items have been before the Parks and Recreation Advisory Board(PARAB)and have received a recommendation by majority vote of the PARAB to proceed with the requested work after further recommendation from the TDC for the necessary tourist tax funding.The TDC is requested to make a finding that each project promotes tourism. C.TOURISM DIVISION 7.NEW BUSINESS These items are for review and recommendation by the TDC and have not been reviewed by another County Advisory Board and are to be considered for funding by a majority vote and with a finding that each request promotes tourism. A. *EVENT FUNDING REQUESTS )orts Event:Fundin r Re( nests http://www.colliergov.net/your-govemment/advisory-boards-and-authorities/tourist-development-council/tdc-agendas/2017-agendas/october-23-2017/-f... 1/3 10/19/2017 October 23,2017 I Collier County,FL B. *OTHER TDT FUNDING REQUESTS i. Post liana Concert Event S 2onsorslai.. C. * REP 1.7-712o Tourism Sales Representation in Midwest D. * 2018 US Open Picklebai..0 Operating Expenses Pre-Approval E. *Arts Naples Cat.C.-2 Grant Agreement — Exhibit Revision Request. 8. OLD BUSINESS These items have been continued from a previous TDC meeting,or are reoccurring reports for review by the TDC. 9.Council Member Discussion 10.MARKETING PARTNER REPORTS These reports are provided to TDC members on the digital link above to the County website.The Research Data Services report will be presented on a monthly basis,and the other reports will be presented at TDC meetings on an as needed basis.TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. A. Research Data Services B. Paradise Advertising&Marketing, Inc. C. LHG(Lou Hammond Group) D. Collier County Tourist Tax Collections E.Miles Partners-Website Activity F. Digital&Social Media-Paradise Advertising and Zebra Brazil G. Phase V-Fulfillment Services 11.TOURISM STAFF REPORTS These activity reports are provided to TDC members on a digital link to the County website and will be presented to the TDC on an as needed basis.TDC members may request a presentation by Tourism staff members at each TDC meeting. A.Director B.Group Sales C.Leisure&Travel Trade Sales D. Sports Marketing E. Public Relations&Communications F. Film Office G.International Representatives H.Visitor Centers 12. Detailed Staff Reports 13. Next Scheduled Meeting Date/Location—November 27, 2017 Collier County Government Center, Administration Bldg.F,3rd Floor,3299 East Tamiami Trail,Naples, Florida 34112 14.Adjournment All interested parties are invited to attend,and to register to speak and to submit their objections,if any,in writing,to the Council prior to the meeting if applicable. For more information,please contact Jack Wert at(239)252-2402. http://www.col I iergov.net/you r-governmeet/advisory-boards-and-authorities/tourist-development-cou Heil/tdc-agendas/2017-agendas/october-23-2017/-f... 2/3 October 23, 2017 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order—Commissioner Fiala Commissioner Fiala called the meeting to order at 9:00AM 2. Pledge of Allegiance Pledge of Allegiance was recited. ASS") 3. Rolii Call A quorum was established. 414,41**1 4. AGENDA AND MINUTES A. Changes and Approval of Today's Agenda Mr. Rios moved to approve the Agenda subject to the addition of It, ork Order/Purchase Order Environmental&Biological Studies. Second by Ms. Kern . "i unanimously 7—0. B. Approval of prior TDC Meeting Minutes 1S i. Regular Meeting 9/25/2017 Ms. Becker moved to approve the minutes of the Se be 5, 2017 meeting as presented. Second by Mr. Rios. Carried unanimously 7—0. 5. Presentations/Public Comment- (3 minutes ea ) None 6. CONSENT AGENDA „.` All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s) will be moved from the_ Consent Agenda and considered separately under New Business or Old Business. Z1., ",, A. COASTAL ZONE MANAGEMENT These items have been before the Coastal Advisory Committee (CAC) and have received a recommendation by majority vote of the CAC to proceed with the requested work after further recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a finding that each project promotes tourism. B. BEACH PARK FACILITIES These items have been before the Parks and Recreation Advisory Board(PARAB) and have received a recommendation by majority vote of the PARAB to proceed with the requested work after further recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a finding that each project promotes tourism. C. TOURISM DIVISION There were no items on the Consent Agenda. 7. New Business These items are for review and recommendation by the TDC and have not been reviewed by another County Advisory Board and are to be considered for funding by a majority vote and with a finding that each request promotes tourism. 2 October 23, 2017 A. EVENT FUNDING REQUESTS i. Sports Event Funding Requests Mr. Caum presented the Executive Summary "Recommend approval of Tourist Development Tax Promotion funding to support four upcoming December 2017 Sports Events up to $19,650.00 and make a finding that these expenditures promote tourism"dated October 23, 2017 for consideration. He noted the funding is for the Florida State Pickleball Championships from December 8-10, 2017 ($7,200.00); Sports Recruiting Soccer Showcase from December 9-10, 2017 - ($5,850.00); Naples Holiday Shootout from December 27-30, 2017—($4,8 G. 10); Gulfshore Holiday Hoopfest from December 27-30, 2017—($1,800.00). Staff p vide.. previous year's economic impact for the event in the request. The Council requested Staff to provide a brief presentation (at a futu • ' ) on the DMAI (Destination Marketing Association International) calculator used , to assist in tracking economic impacts of sports events. 4:41, Ms. Becker moved to recommend the Board of County Commissioners approve Tourist Development Tax Promotion funding to support four u,prtigNg December 2017 Sports Events up to $19,650.00 and finds the item promotes tourism. Second by Mr. Rios. Carried unanimously 7— 0. ,' B. OTHER TDT FUNDING REQUESTS i. Post Irma Concert Event Sponsorship Mr. Wert presented the Executive Su ar ommendation to fund a Tourism Division Sponsorship for a Post Irma concert e indowntown Naples area up to $125,000, and make a finding that this item pro - • r "dated October 23, 2017 for consideration. He noted: • The CVB (Convention : • tor's Bureau) is proposing to participate in funding for a Post Irma conce • i n downtown Naples on December 9, 2017. • The funds will e e• • offset expenses such as the installation of fencing, provision of toilets, secii ' s is , etc. • They are a ork g with Visit Florida to determine if other funding is available. • Ines ..t. ion i derway to determine the feasibility of allowing donations through an on ' - . rce or an"app" as part of the function with the proceeds of the event being • •i%.ted ,4 unmet needs in the community as a result of the hurricane event. Durin$. . it discussion, the following was noted: ak • I he proposed entry fee for the concert is currently slated at$25.00. he event is scheduled for the same night as the Naples Boat Parade that may pose conflicts for visitors to the area. • Concern the promoter is earning a fee for the services associated with a charitable event— .) Mr. Wert noted the County funds will not be used to pay for any services provided by the promoter. Mr. Sullivan moved to recommend the Board of County Commissioners fund a Tourism Division Sponsorship for a Post Irma concert event in the downtown Naples area up to $125,000, and finds the item promotes tourism. Second by Ms. Becker. Motion carried 6 "yes"—1 "no." Mr. Rios voted "no.,, Mr. Rios reported his "no"vote was predicated on a concern over the process. 3 October 23, 2017 C. RFP#17-7120 Tourism Sales Representation in Midwest Mr. Wert presented the Executive Summary "Recommendation to award RFP#17-7120 for Tourism Midwest Sales Representation to SynergyConnect, LLC and make a finding that this item promotes tourism"dated October 23, 2017 for consideration. He noted: • Staff is proposing to engage a Midwest Sales Representative to assist in marketing visitation to the area. • A Request for Proposal was disseminated by the County with 29 firms requesting the package, yielding one responder interested in fulfilling the service. • A Selection Committee convened and determined SynergyConnect, LLC. was alifi d vendor, with an adequate database of contacts and is an organization familia • St Members. • There is $61,500 available in the budget to fund the contract and the a diti nal 0,000 required for tradeshow registration fees. Mr. Sullivan recommended the proposed scope of services be"put b ► to .id" given only one vendor responded to the request. Mr. Wert noted the deadline for responses was extended w' t ditional response, the vendor is qualified and the contract has a termination clause should t e unt so desire to end the service. He expressed concern the re-bidding process would dela`' ' .le ntation of the services 3 —4 months. The vendor will be providing monthly reporting Wta or review by the County. 11 Ms. Becker moved to recommend the Board o County Commissioners award RFP#17-7120 for Tourism Midwest Sales Representation to, n nect, LLC and finds the item promotes tourism. Second by Ms. Kerns. Motion carried 6 "yes"—1 "no." Mr. Sullivan voted "no." Mr. Sullivan reported his "no"vote was predicated on the concern the contract was not re-bid. ".4\1‘) D. 2018 US Open Pickleball Operating Expenses Pre-Approval Mr. Wert presented the ec iv'ummary "Recommend approval of Tourism Development Tax Promotion funding to ,fg. .t o tions for reimbursement of the operating expenses for the 2018 US Open Pickleball ` •io ips up to the amount of$116,000 and make a finding that these expenditures pro o e tou • "dated October 23, 2017 for consideration. He noted • The fu,•.'n ,mount is subject to change as the event is being held late spring of 2018. • The .r, mo participants and courts involved in the event this year resulting in higher c•sts • he event. • T' : y continues to upgrade the East Naples facility including construction of additional 1 co s, electrical improvements and bathroom renovations. Mr. Rios moved to recommend the Board of County Commissioners approve Tourism ev lopment Tax Promotion funding to Spirit Promotions for reimbursement of the operating e enses for the 2018 US Open Pickleball Championships up to the amount of$116,000 and finds the item promotes tourism. Second by Mr. Sullivan. Carried unanimously 7—0. E. Artis Naples Cat. C-2 Grant Agreement—Exhibit Revision Request Mr. Wert presented the Executive Summary "Recommendation to approve a change in the events requested in the FY 18 Category C-2 grant to Artis-Naples due to storm damage to the Baker Museum, approve County Attorney approved Contract Amendment# 1 and make a finding that this action promotes tourism"dated October 23, 2017 for consideration. He noted the recipient of the 4 October 23, 2017 original funding request for the"French Moderns" exhibit proposes to re-allocate the funds to concert events. The request is being made due to the hurricane event that caused damage to the museum facility and the Exhibit has to be rescheduled, or potentially postponed indefinitely. Speaker Kathleen van Bergen, CEO/President,Artis Naples noted the previously awarded $175,000 would be utilized on the costs associated with bringing the ensemble to the area, as the Vienna Philharmonic Orchestra requires $500,000 to attend the event. The concert series is scheduled for February/March of 2018. 1\) During Council discussion, some Members expressed concern on re-allocating t f444 u s the event was previously scheduled absent of the dedicated funds, advertising ha ak pl e, tickets sold for the event and the French Moderns exhibit may still be brought to til. Ms. Kerns moved to recommend the Board of County Commissioners approve a change in the events requested in the FY 18 Category C-2 grant to Artis Naples due to storm damage to the Baker Museum, approve County Attorney approved Contract Amendment#1 and finds the item promotes tourism. Second by Mr. Sullivan. Motion carried 5 "yes"—2 "no." Ms. Becker and Mr. Rios voted "no." F. Work Order/Purchase Order Environmental& Biological Studies. Mr. McAlpin presented "Work Order/Purchase ir#.- Co'tract 15-6397— "Environmental and Biological Studies, " Contract Expiration Dat ii ,e 2 , 018"for consideration. He noted: • The work is required in conjunctio it ' . . rmit issued to by the Florida Department of Environmental Protection(FDE • They are requiring a third pa e task, which determines if there was any damage to the Sea Grass during the •11 t Pass and if so, what remediation may be required. • The County received four s s • e work with Turrell, Hall and Associates, Inc. being deemed the lowest q • t -. •t er at $6,880.00. • The County is trai g to ' an effort to complete the work on their own in the future. Mr. Rios moved to rec` en the Board of County Commissioners approve "Work Order/Purchase 'r,er i ract 15-6397— "Environmental and Biological Studies,"Contract Expiration Di : i e 22, 2018"and finds the activity promotes Tourism. Second by Ms. McLeod. ill un imously 8—0. 8. Old Busines l`► These ',41k hs e been continued from a previous TDC Meeting, or are reoccurring reports for review byt • 4111 9. Cou "''''`ii Member Discussion The Council noted: • City Fest event will be held October 26 - 31, 2017 including a Halloween event on the 31' from 4:30 to 7:30pm. • Christmas on 3rd will begin on November 20, 2017 with a Tree Lighting and Celebration event. Mr. Wert provided an update on the status of the hurricane recovery program ("The Coast is Clear") noting: 5 October 23, 2017 • The CVB continues to issue press releases notifying the public the coast is clear and the area is open for business. • Updates to Social Media continue. • One positive is September is the slowest month of the year for tourism and the number of visitors to the area was generally flat, with an influx of National Guard members, first responders, etc. occupying area hotel rooms. • The insurance adjusters will also begin visiting the area adding to the visitation numbers. • Commercials will be embedded in upcoming TV events such as the Shark Shootout, a LPGA tournament, a Pro Watercross event. All events will assist in delivering the messa e a ea is open for business. • International representatives have been contacted as well and initial reports e t been no talk of the hurricane event overseas. Commissioner Fiala reported the County intends to have the major landsca i - de• :s removed and disposed of at a designated location by Thanksgiving. Ms. Kerns left the meeting at 10:10 a.m. /S'AIC *ftwl 10. Marketing Partner Reports AO These reports are provided to TDC members on the digital link above to the County website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. Marketing Partner Reports—October 23 0 A. Research Data Services—Jack We Klages Research &Research alt. . , c. -Research Report Speakers Andrew Neubauer and : u b > a ' , Marco Island Hilton addressed the Council noting their meeting space facilitie auk. a • to rants are open following a series of setbacks including the hurricane and a fire a — •ro.``rty. They have been partnering with the Marco Island Marriot to fill the needs of the : a hp me. ' g attendees visiting the area. B. Paradise A e 'sin- —Nicole Delaney Paradis' 'dye ' ing and Marketing, Inc—Marketing Report C. Lo ;m ,and Group -Jonell Modys " o and Group and CVB PR Team Public Relations Report" D. of er County Tourist Tax Collections—Jack Wert "Collier County Tax Collector Tourist Tax Collections" E. Miles Partners—Website Activity "Web Site Analytics" F. Digital & Social Media- Paradise Advertising and Zebra Brazil "Brazil Social Media Marketing" 6 October 23, 2017 G. Atilus—Search Engine Optimization "Digital/Social Media Marketing" H. Phase V- Fulfillment Services "Phase V Fulfillment Services" 11. Tourism Staff Reports These activity reports are provided to TDC members on a digital link to the County website and will be presented to the TDC on an as needed basis. TDC members may 444144*) request a presentation by Tourism staff members at each TDC meeting. The Council requested Staff or representatives include updates on the "state of e du "in reference to their area of assignment(as necessary) in future reports. A. Director B. Group Sales AS"."9 C. Leisure and Travel Trade Sales D. Sports Marketing E. Public Relations & Communications viitivAIS'IS/ F. Film Office G. International Representatives H. Visitor Centers 12. Detailed Staff Reports ..-i' e-C 5 r Submitted 13. Next Scheduled Meeting Date/Loca '.1141 v ber 27, 2017—9:00 a.m. Collier County Government Center, • stration Bldg. F, 3rd Floor, 3299 East Tamiami Trail,Nap •` . . • 34112 There being no furtheress or the good of the County, the meeting was adjourned by order of the chair at 10:5: >• .M. OrI;Zir '.( '' COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL ACO Chairman, Commissioner Donna Fiala These minutes approved by the Board/Committee on as presented or as amended . 7