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Backup Documents 10/10/2017 Item #16F 9 ORIGINAL DOCUMENTS CHECKLIST & ROUTING SLIP 1 6 F 9 TO ACCOMPANY ALL ORIGINAL DOCUMENTS SENT TO THE BOARD OF COUNTY COMMISSIONERS OFFICE FOR SIGNATURE Print on pink paper. Attach to original document. The completed routing slip and original documents are to be forwarded to the County Attorney Office at the time the item is placed on the agenda. All completed routing slips and original documents must be received in the County Attorney Office no later than Monday preceding the Board meetin . ** ROUTING SLIP Complete routing lines#1 through#2 as appropriate for additional signatures,dates,and/or information needed. If the document is already complete with the exception of the Chairman's signature,draw a line through routing lines#1 through#2,complete the checklist,and forward to the County Attorney Office. Route to Addressee(s) (List in routing order) Office Initials Date 1. County Attorney Office County Attorney Office 1(I [0 .i3. I 2. BCC Office Board of County ( y Commissioners / VD\LA\\'� 3. Minutes and Records Clerk of Court's Office (012_40 2-f6ip� 4. Procurement Services Procurement Services PRIMARY CONTACT INFORMATION Normally the primary contact is the person who created/prepared the Executive Summary. Primary contact information is needed in the event one of the addressees above,may need to contact staff for additiioyal or missing information. Name of Primary Staff Barbara Lance �/ Contact Information 239-252-89,8 Contact/ Department ` Agenda Date Item was October 10,2017 1�' Agenda Item Number 16.F.9 Approved by the BCC F Type of Document Amendment 1 Number of Original 1 Attached Documents Attached PO number or account N/A 15-6520 Tourism Lou Hammond number if document is Public Relations Associates to be recorded Services INSTRUCTIONS & CHECKLIST Initial the Yes column or mark"N/A"in the Not Applicable column,whichever is Yes N/A(Not appropriate. (Initial) Applicable) 1. Does the document require the chairman's original signature " ' OK • N/A 2. Does the document need to be sent to another agency for addi • us• s7 If yes, N/A provide the Contact Information(Name;Agency;Address;Phone)on an attached sheet. 3. Original document has been signed/initialed for legal sufficiency. (All documents to be BL signed by the Chairman,with the exception of most letters,must be reviewed and signed by the Office of the County Attorney. 4. All handwritten strike-through and revisions have been initialed by the County Attorney's N/A Office and all other parties except the BCC Chairman and the Clerk to the Board 5. The Chairman's signature line date has been entered as the date of BCC approval of the BL document or the final negotiated contract date whichever is applicable. 6. "Sign here"tabs are placed on the appropriate pages indicating where the Chairman's BL signature and initials are required. 7. In most cases(some contracts are an exception),the original document and this routing slip N/A should be provided to the County Attorney Office at the time the item is input into SIRE. Some documents are time sensitive and require forwarding to Tallahassee within a certain time frame or the BCC's actions are nullified. Be aware of your deadlines! 8. The document was approved by the BCC on 10/10/2017 and all changes made during N/A is not the meeting have been incorporated in the attached document. The County an option for Attorney's Office has reviewed the changes,if applicable. this line. 9. Initials of attorney verifying that the attached document is the version approved by the N/A is not BCC,all changes directed by the BCC have been made,and the document is ready for the �•' an option for Chairman's signature. this line. 16 F 9 MEMORANDUM Date: October 24, 2017 To: Barbara Lance for Adam Northrup, Procurement Services From: Martha Vergara, Deputy Clerk Minutes & Records Department Re: Contract #15-6520 "Tourism Public Relations Services" Contractor: Lou Hammond & Associates, Inc. Attached for your records is one (1) original of the referenced contract above, (Item #16F9) adopted by the Board of County Commissioners on Tuesday, October 10, 2017. The Board's Minutes & Records Department has kept an original as part of the Board's Official Records. If you have any questions, please feel free to contact me at 252-7240. Thank you. Attachment 16F 9 FIRST AMENDMENT TO AGREEMENT#I5-6520 FOR TOURISM PUBLIC RELATIONS SERVICES THIS AMENDMENT, made and entered into on this aq day of 04/V d 2017, by and between Lou Hammond & Associates, Inc. (FL), authorized to do business in the State of Florida, whose business address is 900 Third Avenue, New York, NY 10022 (the "Contractor") and Collier County,a political subdivision of the State of Florida, (the "County"): WHEREAS, on April 12, 2016, Item 16.F.4, the County entered into an Agreement with Contractor to provide a full range of Public Relations services; WHEREAS, on September 1, 2016, a contract modification through Change Order #1 was administratively approved to retroactively add Public Relations and Marketing Programs for the Collier County Museum at a cost of$2,500 per month. WHEREAS, the parties desire to amend the Agreement to include public relations services related to Hurricane Irma and incorporate Exhibit A-1 Scope of Services "Post Hurricane Irma Public Relations Recovery Plan." NOW, THEREFORE, in consideration of the mutual promises and covenants herein, the parties agree as follows; 1.The following paragraph is incorporated into Section 3, The Contract Sum, of the Agreement as follows: 3.4 HURRICANE IRMA SERVICES: The County shall nay the Contractor for the performance of public relations services related to Hurricane Irma. as outlined in Exhibit A-I Scope of Services Post Hurricane Irma Public Relations Recovery Plan" for a total amount of not-to-exceed seventy-five thousand(S75.000.00) through September 30,2018. 2. Exhibit A-1 Scope of Services "Post Hurricane Irma Public Relations Recovery Plan" attached hereto, is incorporated into the Agreement. SIGNATURE PAGE TO FOLLOW **Remainder of this page left blank intentionally** Page I of 2 Words Struck Through are deleted; Words Underlined are added ~~` 16F 9 IN WITNESS WHEREOF, the parties hereto, have each, respectively, by an authorized person or agent,have executed this Amendment on the date and year first written above. ATTEST: Dwight E. Brock,cleric of Courts BOARD •F ' • TY COMMISSIONERS COLLIE' ' . 1TY,FLORIDA • '" d' B Penny Taylor airman Dated:[')J()brl a i (SEAL)Attest as to Chairman's sign lure only. Contractor's Witnesses: CONTRACTOR: Lou Ham•• •nd & Ass' •i es,Inc.(FL) ,t\il)' By:‘ First Witness Signature &I'S—kW t\1ee a-bazok. 4o a fox n6 id TTy /print witness nameT TType/print signature and titlet ,c1,7, Co---19L ja.."--------- cond Witness g/aq 7-- 11 Date L c urc Oh >1 TType/print witness nameT A•pro -d . • Form and L-•..ality: • sistant County Attorney CoReen M. (veerie Print Name Page 2 of 2 Words St,.".,', Throub= arc deleted; Words Underlined are added ••Cr"` 16F 9 AMENDMENT 1—AGREEMENT#15-6520 EXHIBIT A-1 SCOPE OF SERVICES POST HURRICANE IRMA PUBUC RELATIONS RECOVERY PLAN LHG • LOU HAMMOND GROUP SCOPE OF SERVICES-Estimated Costs NAPLES MARCO ISLAND EVERGLADES CVB POST HURRICANE IRMA RESPONSE Following is a proposed budget not to exceed$75,000 for,but not limited to,the following tactical PR activities to assist with response to Hurricane Irma: Tactic Description Budget BROADCAST OUTREACH Outreach to national outlets that $25,000 visited pre-storm;advise destination is recovering;invite to return;Pitch Jack Wert as destination spokesperson to national morning shows and cable news networks;offer interviews via Skype,phone or via local affiliates;Leverage"feel good" stories—showcasing people getting back to work,helping one another. Seek travel expert,such as Emily Kaufman,for paid in-studio media tour promoting the Paradise Coast • as a revitalized vacation destination. Costs indude transportation, accommodations and ancillary expenses surrounding hosting. MEDIA/INFLUENCER HOSTING Invite top-tier writers for online $10,000 national media outlets to destination for visit and see first- hand irsthand we are open for business Handle coordination of press Itineraries,travel arrangements Targeting writers that can produce quickly to help drive fall business Costs include transportation, accommodations and ancillary expenses surrounding hosting. . �f 16F 9 AMENDMENT 1—AGREEMENT#15-6520 • EXHIBIT A-1 SCOPE OF SERVICES POST HURRICANE IRMA PUBUC RELATIONS RECOVERY PLAN LEVERAGE STONE CRAB SEASON Invite Governor Scott,key $5,000 officials,TV crews to"Blessing of the Stone Crab Fleet'(Sept.30) Position Stone Crab Festival as the reemergence of the destination, top culinary event of the year (Oct.27-29).Share personal interest stories;stone crab season marking the return of local workforce.Pitch event to national broadcast news outlets Outreach to local AP contact, leverage for coverage nationally Invite national/regional media to attend,cover festival. Costs include production and transportation for the event and media as needed. LEVERAGE EXISTING EVENTS Pitch vertical media associated n/a with upcoming events for possible PR coverage to underscore destination's status Events: • Naples International Film Festival—Oct.26-29 • HydroFlight World Championship—Oct.28-29 • CME Group Tour • Championship—Nov.14-19 • Clue B Shark Shootout Golf Event Dec.4-10 AMPLIFY NAPLES RESTAURANT Target celebrity chefs with $30,000 WEEK connection to Naples(e.g.Emeril Lagasse,Mario Batali,Sean Brock). Leverage relationship with Naples Winter Wine Festival,access to past chefs Invite chefs to Naples during Restaurant Week,donate portion of proceeds to hurricane relief. Distribute press release announcing Celebrity Chef in destination,consider auction 0 16F 9 special dinner with Chef to benefit hurricane relief. Seek media interviews with participating chefs during Restaurant Week. Costs include chef airfare, accommodations, meals,and any necessary appearance fees. GET LOCAL INFLUENCERS/IN- Focus pitching efforts in nearby $5,000 STATE counties unaffected by storm, encouraging visits. Coordinate with hotel partners to offer special rates for Florida residents, incentivizing travel in September/October. Host Instameet with local influencers—create dedicated hashtag,#NaplesNow,to share real-time images. Invite personalities from local broadcast/radio to join. Costs include those associated with hosting influencers. CONSTITUENT Create messaging for tourism N/A COMMUNICATIONS industry partners and constituents —ensure consistent voice. Provide toolkit with language surrounding"Coast is Clear" including: • Suggested website copy • Email auto-signature language • Social media copy • Instructions for media inquiries • Instructions for consumer inquiries Estimate Approved by: - _9/22/17