#15-6520 (Amendment #1 - Lou Hammond & Associates, Inc.) FIRST AMENDMENT TO AGREEMENT#15-6520
FOR
TOURISM PUBLIC RELATIONS SERVICES
THIS AMENDMENT, made and entered into on this 71 day off64IO%2Q71,.., 2017, by and
between Lou Hammond & Associates, Inc. (FL), authorized to do business in the State of Florida,
whose business address is 900 Third Avenue, New York, NY 10022 (the "Contractor") and Collier
County,a political subdivision of the State of Florida,(the"County"):
WHEREAS, on April 12, 2016, Item I6.F.4, the County entered into an Agreement with
Contractor to provide a full range of Public Relations services;
WHEREAS, on September 1, 2016, a contract modification through Change Order 41 was
administratively approved to retroactively add Public Relations and Marketing Programs for the Collier
County Museum at a cost of$2,500 per month.
WHEREAS, the parties desire to amend the Agreement to include public relations services
related to Hurricane Irma and incorporate Exhibit A-I Scope of Services "Post Hurricane Irma Public
Relations Recovery Plan."
NOW, THEREFORE, in consideration of the mutual promises and covenants herein, the
parties agree as follows:
1.The following paragraph is incorporated into Section 3, The Contract Sum, of the
Agreement as follows:
3.4 HURRICANE IRMA SERVICES: The County shall pay the Contractor for the
performance of public relations services related to Hurricane Irma.as outlined in Exhibit A-1 Scope of
Services Post hurricane Irma Public Relations Recovery Plan" for a total amount of not-to-exceed
seventy-five thousand(S75.000.00)through September 30.2018.
2. Exhibit A-1 Scope of Services "Post Hurricane Irma Public Relations Recovery Plan"
attached hereto, is incorporated into the Agreement.
SIGNATURE PAGE TO FOLLOW
**Remainder of this page left blank intentionally**
Page t of 2
Words Struck Trough are deleted; Words Underlined are added
IN WITNESS WHEREOF, the parties hereto, have each, respectively, by an authorized person or
agent,have executed this Amendment on the date and year first written above.
ATTEST:
Dwight E .Stock, ClerkotCourts BOARD • ` •• TY COMMISSIONERS
COLLIE• Y, FLORIDA
—
`- r Penny Taylor airman dier
ri7
Dated: � 24,;)( 7
(SEAL) Attest as to Chairman's
signature only.
Contractor's Witnesses: CONTRACTOR:
Lou Ham . Ind &Ass. fates,Inc.(FL)
♦I
By:
.
IneWitness Signature
Kecea Qivu rooad
l Ty j/print witness namet TType/print signature and title'
� vato//?-.
cond Witness
L cwkt Loh- Date
TType/print witness nameT
A proved as to Form and Le:ality:
sistant County Attorne
Ccemw . e I GU`_
Print Name
Page 2 of 2
Words S b are deleted; Words Underlined are added (AO
AMENDMENT 1—AGREEMENT#15-6520
EXHIBIT A-1 SCOPE OF SERVICES POST HURRICANE IRMA PUBLIC RELATIONS RECOVERY PLAN
LHD
LOU HAMMOND GROUP
SCOPE OF SERVICES-Estimated Costs
NAPLES MARCO ISLAND EVERGLADES CVB POST HURRICANE IRMA RESPONSE
Following is a proposed budget not to exceed$75,000 for,but not limited to,the following tactical PR
activities to assist with response to Hurricane Irma:
Tactic Description Budget
BROADCAST OUTREACH Outreach to national outlets that $25,000
visited pre-storm;advise
destination is recovering;invite to
return;Pitch Jack Wert as
destination spokesperson to
national morning shows and cable
news networks;offer interviews
via Skype,phone or via local
affiliates;Leverage"feel good"
stories—showcasing people
getting back to work,helping one
another.
Seek travel expert,such as Emily
Kaufman,for paid in-studio media
tour promoting the Paradise Coast
as a revitalized vacation
destination.
Costs include transportation,
accommodations and ancillary
expenses surrounding hosting.
MEDIA/INFLUENCER HOSTING Invite top-tier writers for online $10,000
national media outlets to
destination for visit and see first-
hand we are open for business
Handle coordination of press
itineraries,travel arrangements
Targeting writers that can produce
quickly to help drive fail business
Costs include transportation,
accommodations and ancillary
expenses surrounding hosting.
AMENDMENT 1—AGREEMENT#15-6520
EXHIBIT A-1 SCOPE OF SERVICES POST HURRICANE IRMA PUBUC RELATIONS RECOVERY PLAN
LEVERAGE STONE CRAB SEASON Invite Governor Scott,key $5,000
officials,TV crews to"Blessing of
the Stone Crab Fleet'(Sept.30)
Position Stone Crab Festival as the
reemergence of the destination,
top culinary event of the year
(Oct.27-29).Share personal
interest stories;stone crab season
marking the return of local
workforce.Pitch event to national
broadcast news outlets
Outreach to local AP contact,
leverage for coverage nationally
Invite national/regional media to
attend,cover festival.
Costs include production and
transportation for the event and
media as needed.
LEVERAGE EXISTING EVENTS Pitch vertical media associated n/a
with upcoming events for possible
PR coverage to underscore
destination's status
Events:
• Naples International Film
Festival—Oct.26-29
• HydroFlight World
Championship—Oct.28-29
• CME Group Tour •
Championship—Nov.14-19
• Que B Shark Shootout Golf
Event Dec.4-10
AMPLIFY NAPLES RESTAURANT Target celebrity chefs with $30,000
WEEK connection to Naples(e.g.Emeril
Lagasse,Mario Batali,Sean Brock).
Leverage relationship with Naples
Winter Wine Festival,access to
past chefs
Invite chefs to Naples during
Restaurant Week,donate portion
of proceeds to hurricane relief.
Distribute press release
announcing Celebrity Chef in
destination,consider auction
special dinner with Chef to benefit
hurricane relief.
Seek media interviews with
participating chefs during
Restaurant Week.
Costs include chef airfare,
accommodations, meals,and any
necessary appearance fees.
GET LOCAL INFLUENCERS/IN- Focus pitching efforts in nearby $5,000
STATE counties unaffected by storm,
encouraging visits.
Coordinate with hotel partners to
offer special rates for Florida
residents,incentivizing travel in
September/October.
Host Instameet with local
influencers—create dedicated
hashtag,#NaplesNow,to share
real-time images. Invite
personalities from local
broadcast/radio to join.
Costs include those associated
with hosting influencers.
CONSTITUENT Create messaging for tourism N/A
COMMUNICATIONS industry partners and constituents
—ensure consistent voice.
Provide toolkit with language
surrounding"Coast is Clear"
including:
• Suggested website copy
• Email auto-signature language
• Social media copy
• Instructions for media
inquiries
• Instructions for consumer
inquiries
Estimate Approved by:
— _9/22/17
Y✓'