Agenda 10/24/2017 Item #11C10/24/2017
EXECUTIVE SUMMARY
Recommendation to approve the Collier County Public Golf Course Facility Needs Assessment
Study prepared by Hunden Strategic Partners and direct staff not to pursue the purchase or
creation of a publicly operated golf course at this time.
OBJECTIVE: To provide information to the Board of County Commissioners (Board) on a publicly
owned and operated golf course in Collier County.
CONSIDERATION(S): Discussion of the Board approving a public golf course managed by the Collier
County Parks and Recreation Division or other 3rd party entity has been entertained over the years. The
following timeline provides a history of prior considerations:
1985-Collier County Golf Course Ad Hoc Committee formed to investigate the operation of a
public golf course in Collier County
1988-Parks and Recreation Division developed a recommendation to not purchase and operate
Pine Wood Lakes Country Club and Golf Course in Lakewood-golf course not pursued
1999/2000-investigated the possibility of building a public golf course from the land owned by
the County-concept not pursued
2000-Parks and Recreation Division solicited for the potential to purchase an existing course and
convert it to a public use-concept not pursued
2001-Parks and Recreation approached by Arrowhead Golf Course with offer to lease the facility
to the County for use as a public golf course-concept not pursued
2005-Parks and Recreation completed analysis of purchase of Ironwood (currently known as
Evergreen Country Club); however, was purchased by private investor
On March 14, 2017, The Board received a preliminary report prepared by Hunden Strategic Partners
regarding the concept of buying and developing a public golf course in Collier County. The Board’s vote
to accept the report was 2-2 (Item# 11E).
Staff continued to work with Hunden Partners to finalize their report (attached). The report summarized
the review of the costs and benefits of developing or managing a County golf course and alternatives to
that goal. Also, the report outlined national recreational golf trends that reflected a 24% decrease in
participation in the sport with a smaller market share of those playing the sport coupled with a high
concentration of golf courses in Collier County. One positive note of the r eport was the demographics in
Collier County did, in fact, lend itself to the target demographic for recreational golf, i.e., Baby Boomer
Generation and Generation X with household incomes above $50,000.
Currently, Collier County has 75 total courses for enthusiasts to play with 14 of those courses being
public (see attachment). Collier County has seen a moderate decrease in local play whereas seasonal play
has increased. There are fewer opportunities for year-round residents to play in season with higher rates
and limited availability; however, in the summer, rates are more attractive to locals and there is plenty of
availability.
The Hunden study also revealed trends of publicly operated courses in the state of Florida. Municipal golf
courses can serve a purpose within the community by making the sport available to all residents.
However, the report reflected operating costs where expenses exceeded revenues associated with course
management. There are also capital expenditures associated with periodic ma intenance of the courses to
keep them at the level of quality desired by user groups. Two local golf courses identified in the study
revealed a slight operating deficit for 2016 not including any additional expenses associated with capital
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10/24/2017
projects.
One of the local golf course respondents in the Hunden Study suggested that if Collier County were to
look for a course, the County should seek out a distressed golf course to purchase and operate.
The report concluded an average cost breakdown for purchasing a course including development costs of
$2M to $3M + land acquisition costs, as well as capital expenditures of $75K -$150K per year and a
likely net operating loss each year. It would provide affordable play for a portion of County residents but
would benefit a smaller amount of people compared to the impact of a different type of recreational
amenity.
Notwithstanding, any future offers to sell a private golf course or other property to the County that may
have a public benefit will always be evaluated and brought forward to the Board for consideration and
direction.
FISCAL IMPACT: There is no current fiscal impact to approving the final report and accepting the
recommendation from staff.
LEGAL CONSIDERATION: This item has been reviewed by the County Attorney, is approved as to
form and legality, and requires majority vote for approval. -JAK
GROWTH MANAGEMENT IMPACT: There is no growth management impact.
RECOMMENDATION: To approve the Collier County Public Golf Course Facility Needs Assessment
Study prepared by Hunden Strategic Partners and direct staff not to pursue the purchase or creation of a
publicly operated golf course at this time.
Prepared by: Barry Williams, Director, Parks and Recreation Division
ATTACHMENT(S)
1. Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (PDF)
2. Golf Courses Collier County (PDF)
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10/24/2017
COLLIER COUNTY
Board of County Commissioners
Item Number: 11.C
Doc ID: 3907
Item Summary: Recommendation to approve the Collier County Public Golf Course Facility
Needs Assessment Study prepared by Hunden Strategic Partners and direct staff not to pursue the
purchase or creation of a publicly operated golf course at this time. (Barry Williams, Director, Parks and
Recreation Division)
Meeting Date: 10/24/2017
Prepared by:
Title: Operations Analyst – Parks & Recreation
Name: Matthew Catoe
10/09/2017 3:02 PM
Submitted by:
Title: Division Director - Parks & Recreation – Parks & Recreation
Name: Barry Williams
10/09/2017 3:02 PM
Approved By:
Review:
Parks & Recreation Ilonka Washburn Additional Reviewer Completed 10/09/2017 3:06 PM
Operations & Veteran Services Sean Callahan Additional Reviewer Completed 10/09/2017 4:49 PM
Public Services Department Todd Henry Additional Reviewer Skipped 10/10/2017 8:18 AM
Parks & Recreation Barry Williams Additional Reviewer Completed 10/10/2017 11:38 AM
Public Services Department Todd Henry Level 1 Division Reviewer Completed 10/10/2017 2:13 PM
Public Services Department Steve Carnell Level 2 Division Administrator Review Completed 10/10/2017 2:18 PM
Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 10/11/2017 8:41 AM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 10/11/2017 2:18 PM
Budget and Management Office Ed Finn Additional Reviewer Completed 10/12/2017 12:36 PM
County Manager's Office Nick Casalanguida Level 4 County Manager Review Completed 10/15/2017 12:12 PM
Board of County Commissioners MaryJo Brock Meeting Pending 10/24/2017 9:00 AM
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Packet Pg. 124
Final Report
Hunden Strategic Partners
April 21, 2017
11.C.1
Packet Pg. 125 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
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Key Questions
o What is the purpose of Collier County developing its own golf course?
o What are the costs and benefits?
o Are there alternatives that achieve similar goals?
o What are national recreational golf trends and how do they relate to the long-term
viability of a publicly owned golf course?
o What are demographic trends in Florida, specifically Collier County? How do they
impact recreational golf?
o What is the present condition of golf facilities and infrastructure throughout Collier
County?
o What are the costs/benefits in providing a publicly managed golf course
versus a privately managed golf course in Collier County?
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Packet Pg. 126 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
Headlines
3
o The purpose of a publicly owned golf course is to provide quality golf at a seasonally
competitive, yet reasonable rate for residents –especially during the peak season
o The costs: capital development costs ($4 -$5 million), land purchase (TBD) and
ongoing operating costs ($0 -$300k+)
o Alternatives that achieve the same goal: discount coupons or similar county-
provided discounts at existing privately-owned courses.
o Result: enhances economy viability of existing courses for lower
investment.
o Challenge: golf demand currently so high that discounted rounds may not
solve the problem
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Packet Pg. 127 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
Headlines
4
o National golf participation is steadily decreasing –has experienced 24% decline
between 2006 and 2015
o Target demographic for recreational golf are members of Baby Boomer Generation
and Generation X –households with annual incomes above $50,000
o High concentration of golf courses in Collier County -limited number of high quality,
affordable public access courses (semi-private resort courses)
o Higher likelihood of increased gross and net revenue with private, third party
management relative to public management due to incentive based structure
o Quality is important. Existing privately owned low quality courses charging less than
higher quality publicly owned course (in other counties –from survey)
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Packet Pg. 128 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
What are national recreational golf standards and trends
and how do they relate to the long-term viability of a public
golf course?
5
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Packet Pg. 129 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
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24.5
22.7 23.3 22.3 21.9 20.9 21.1
18.9 18.4 18.618.6
17.6 18.1
16.9 16.5 15.9 15.1
13.5 14 13.9
5.9
5.1 5.2 5.4 5.4 5 6 5.4 4.4 4.7
0
5
10
15
20
25
30
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015Participation (millions)National Golf Participation
Total Male FemaleSource: NSGA
•Golf participation declining –24% decline since 2006
•75% male –25% female participation
•Female participation relatively consistent –gaining share
National Golfing Trends -Participation
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Packet Pg. 130 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
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43.9%
39.1%
17.0%
Frequency of Participation
Infrequent (2x -9x)
Occasional (10x-39x)
Frequent (40x+)Source: NSGA
National Golfing Trends -Frequency
•Small market share frequently participating –approx. 3.1 million participants
•44% infrequently playing –approx. 8.1 million participants
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Packet Pg. 131 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
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National Golfing Trends –Demographics •Primarily played by Baby
Boomer Generation and
Generation X –approx. 10
million participants (53%)
–34% of Collier County’s
population is between ages of 35
and 64
•Approx. 15 million participants
from households with incomes
greater than $50,000 (80%)
–57% of Collier County’s
households earn more than
$50K annually
•Strong market demographics
to support recreational golf in
Collier County
–196,700 people fit demographic
in Collier County (some overlap)
1.7
1.2
2.6
3.1 3.3 3.2 3.0
0.4
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
7 -17 18 -24 25 -34 35 -44 45 -54 55 -64 65 -74 75+Participation (millions)Axis Title
Golf Participation by Age (millions)
Source: NSGA
0.4 0.7 0.9
1.4
3.5
3.0
4.4 4.3
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
<$15,000 $15K -$24K $25K -$34K $35K -$49K $50K -$74K $75K -$99K $100K -$149K >$150KParticipation (millions)Axis Title
Golf Participation by Income (millions)
Source: NSGA
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Packet Pg. 132 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
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National Golfing Trends -Frequency
•Florida grouped in South Atlantic Region –largest share (18%)
•South Atlantic Region -DE, FL, GA, MD, NC, SC, VA, WV, DC
0.8
1.0
1.6
1.6
1.9
2.5
2.6
3.1
3.4
0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5
East South Central
New England
West North Central
West South Central
Mountain
Mid Atlantic
Pacific
East North Central
South Atlantic
Participation (millions)
Golf Participation by Region
Source: NSGA
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Packet Pg. 133 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
What are demographic trends in Collier County? How do they
impact recreational golf?
10
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Packet Pg. 134 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
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•57% of households in Collier County earn more than $50,000 (53% nationally)
•34% of population is between ages of 35 and 64 (39.7% nationally)
Collier County -Demographics
Population and Growth Rates
Population Percent Change
1990 2000 2010 2015 Estimate 2000-2015
United States 248,709,873 281,421,906 308,745,538 321,418,820 14.2%
Florida 12,937,926 15,982,378 18,801,310 20,271,272 26.8%
Collier County 152,099 251,377 321,520 357,305 42.1%
Source: U.S. Census Bureau, Hunden Strategic Partners
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Packet Pg. 135 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
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•Collier County features more households with incomes >$50K
•Highest percentage among comparable counties in SW Florida
•Collier County features lower ratio of citizens ages 35 to 64
•Lowest percentage among comparable counties in SW Florida –does not
account for seasonal visitors
Southwest Florida -Demographics
Southwest Florida Demographic Analysis
2015
Population
Estimate
Population
between 35-64
years old
Percentage Total
Households
Households with
income > $50K Percentage
Manatee County 363,369 165,927 46%143,725 66,966 47%
Polk County 650,092 232,196 36%221,381 96,928 44%
Pinellas County 949,827 494,247 52%402,653 186,779 46%
Lee County 701,982 248,573 35%252,287 122,753 49%
Average 666,318 285,236 42%255,012 118,357 46%
Collier County 357,305 122,462 34%129,888 74,296 57%
Source: American Community Survey, US Census Bureau
11.C.1
Packet Pg. 136 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
What is the present condition of golf facilities and infrastructure
throughout Collier County?
13
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Packet Pg. 137 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
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Collier County –Public
Golf Courses
•75 total courses
•14 public access
courses
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Packet Pg. 138 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
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•Public access resort courses drive average rates up in Collier County
•Inclusion of cart fee into rate also drives averages up
•Limited supply of high quality –public access courses in Collier County
•Average membership fee higher in Collier County vs. surveyed courses
•Cost per round averages $25 lower during low season and $56 lower
during high season on publicly-owned courses vs. privately owned
Survey Courses vs. Collier County Public Courses
Surveyed vs. Local Public Access Golf Courses - Rate Structure
Publicly Owned-Surveyed Golf Courses Privately Owned-Local Public Access Golf Courses Difference (Public less Private)
Membership Low Rate High Rate Membership Low Rate*High Rate*Membership Low Rate High Rate
Average $1,330 $22 $71 $4,681 $47 $126 ($3,351)($25)($56)
Low $720 $15 $24 $1,500 $25 $52 ($780)($10)($28)
High $2,199 $32 $225 $11,140 $90 $265 ($8,941)($58)($40)
Source: Collier County Municipal Golf Survey
*Cart Fee Included in ALL rates
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Packet Pg. 139 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
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Collier County Public Course –Feedback/Insight
o Moderate decrease in local play –seasonal play has increased
o Residents that are not members at private courses are seeking high quality, public
access courses
o Perceived opportunity for high quality public golf course development south of Naples
o Limited tee-time availability –especially in-season
o Annual number of golf rounds range between 30,000 to 40,000 per 18 holes
o Summer rates are more attractive to locals -local play in summer, seasonal play in peak
season (December –March)
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Packet Pg. 140 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
Statewide municipal golf course conversation feedback
17
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Packet Pg. 141 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
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Feedback –Pompano Beach Municipal Golf Course
o Challenging to operate with unaligned goals and vision –maintenance (outsourced),
restaurant (outsourced), golf pro (outsourced) –lack of team unity
o Difficult to entice off-season (summer) tournaments with no ability to control F&B pricing
–would like to sell F&B at cost and be more aggressive with golf pricing to entice
tournaments
o Has seen the number of rounds dwindle –believes the Southeast Florida coast is no
longer a ”golfing destination” but more of a “beach & cruise ship destination”
o Formerly operated out of an enterprise fund but was recently (2016) shifted to the
general fund –course was operating at loss due to annual rent payments to adjacent
airport and exceedingly high water bill (saltwater breached water well -had to build water
plant expressly for golf course)
o Reclaimed water bill runs them approx. $800,000 annually –average should be around
$150,000 for a 36-hole course
o Quality of life amenity to local population
o Recently renovated Pines Course ($4+ million) –paid $600,000 to Greg
Norman for design fee
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Packet Pg. 142 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
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Feedback –Pompano Beach Municipal Golf Course
o Golf is a tiered sport and is all about image –will not attract the “professional lifestyle” if
the course is not of top quality
o Clubhouses and amenities do not need to be huge –need for efficient and high quality
amenities –efficient bar/restaurant with no dinner program but quality food
o City employees will likely cost more per hour (with benefit package) than sourced
employees –expect at least $1.3 million in maintenance costs per year at quality course
o A quality mechanic is important to have on staff
o Course does between 80,000 and 85,000 rounds per year on average –expects a
quality course in Collier County to do between 25,000 and 30,000 (would want to limit
number of rounds to ensure quality and pace of play)
o Believes that locating a golf course near a hotel property is important –especially in
Collier County
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Packet Pg. 143 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
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Feedback –Sarasota Municipal Golf Course
o Municipal golf courses serve a purpose within the community –designed for golfers who
cannot afford / do not choose to play golf at high end courses (yearly memberships)
o Challenging to run a municipal golf course –expected to run as a for-profit business but
subject to government rules and regulations –must be reactive and competitive
o Golf courses are now exchanging tee times for advertising (Golf Now) –creating an
atmosphere that golf is cheap when it is not
o City runs the golf shop & starter but contracted out landscaping –working well as
landscapers are former city employees ($1.4 million annually)
o Has seen a drop off in foreign visits –believes this is due to devalued foreign currency
o Average 110,000 rounds annually (45 holes) –stagger tee times 8 to 9 minutes apart
o Have found it difficult to keep a restaurant tenant (4 tenants since 2008)
o If Collier County elects to go with a private management company, make
sure all management agreements are spelt out in detail
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Packet Pg. 144 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
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Feedback –Lakeland Municipal Golf Course
o Suggests one maintenance person per hole (excluding par 3’s) –estimates $300,000 in
maintenance expenses per year (per 9 holes)
o Have seen the number of rounds increase from 58,000 (2012) to 63,500 (2016) –27 hole
golf course
o Host approximately 40 charity golf tournaments annually
o Supplements revenue with scorecard and in-hole sponsorships –3rd party company sells
ad space in yardage books / scorecards to local businesses, offers cards free to course
o $1.1 million was budgeted for golf course in 2016 –only needed $750,000 –operates
within the general fund and was moved from the enterprise fund recently
o Offer summer deal (4sum Special) -$5 off greens fee but must have 4 players to qualify
(8,500 rounds in 2016)
o User demographic is primarily seniors and those from Detroit –Detroit Tigers have spring
training in Lakeland annually –summer users are tournaments and junior
golfers
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Packet Pg. 145 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
Case Studies
22
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Packet Pg. 146 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
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Eastwood Golf Course –Fort Myers
•Par 72 –18 hole golf course
•Owned and operated by the City of Fort Myers –operates within an enterprise fund
•Opened in September of 1977 –Designed by Von Hagge and Bruce Devlin
•Planned course renovation in May of 2017
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Packet Pg. 147 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
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Fort Myers Country Club –Fort Myers
•Par 70(71) –18 hole golf course
•Owned and operated by the City of Fort Myers –operates within enterprise fund
•Opened in 1917 –Designed by Donald Ross
•Renovated for $5.8 million in 2014 –improved tee box access, putting greens,
cart rental area, bag drop area and restroom facilities
•Resulted in more than a $450,000 increase in revenues compared to pre-
renovation revenue
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Packet Pg. 148 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
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Financial Summary –Fort Myers Municipal
Golf Courses
•Both courses operated near
breakeven in 2016
•Average revenue per hole across
two courses is approx. $92,850
•Average expense per hole across
two courses is approx. $93,680
•Average revenue per round across
two course is approx. $30.28
•Average expense per round across
two courses is approx. $30.55
2016 Operating Summary - City of Fort Myers Municipal Golf Courses
Line Item
Fort Myers
Country Club %Eastwood
Golf Course %
Operating Revenues
Charges for Services $1,652,785 99.1%$1,646,084 98.3%
Rent $14,875 0.9%$27,581 1.6%
Misc.$600 0.0%$600 0.0%
Total Operating Revenues $1,668,260 100%$1,674,265 100%
Operating Expenses
Personnel Services $248,025 14.7%$582,478 34.6%
Materials & Supplies $251,679 14.9%$110,369 6.5%
Contractual Services $801,073 47.5%$491,141 29.1%
General & Administrative $112,931 6.7%$107,778 6.4%
Utilities $69,671 4.1%$171,323 10.2%
Repairs & Maintenance $30,964 1.8%$37,304 2.2%
Rentals $114,463 6.8%$127,288 7.6%
Travel --------
Insurance $58,000 3.4%$58,000 3.4%
Total Operating Expenses $1,686,806 100%$1,685,681 100%
Net Operating Income ($18,546)--($11,416)--
Source: City of Fort Myers CAFR
Number of Golf Rounds per Year - City of Fort Myers
Golf Course 2010 2011 2012 2013 2014*2015 2016
Fort Myers Country Club 55,625 55,444 52,335 53,565 38,930 58,756 58,245
Eastwood Golf Course 55,327 56,117 52,196 54,920 59,741 56,466 52,439
Total 110,952 111,561 104,531 108,485 98,671 115,222 110,684
*Fort Myers CC closed for renovations (5 months)
Source: City of Fort Myers CAFR
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Packet Pg. 149 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
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Feedback –Fort Myers Municipal Golf Courses
o Sees a need in Collier County for a high quality municipal golf course
o The first question any municipality must ask is ”who is our clientele?” –this then allows
management to target an annual number of rounds and average fee per round
o Support amenities, like a clubhouse, need not be big and elaborate but efficient in
serving the course’s average golfer
o Suggests for the County to purchase distressed golf course ($3 million), put approx. $5
million into it and expect to pay debt on $8 million
o The Fort Myers Country Club did approx. 58,000 rounds in 2016 -approx. 75% were
greens fee rounds and approx. 25% were member rounds –this split is most effective in
turning a profit / break even
o Formerly had city employees working maintenance –recently started using Sunshine
Labor Force –can now get 2x the workers for same price
o Has not, and does not foresee, Fort Myer’s public golf course ever utilizing
any app like Golf Now –calculated a yearly expense of approx. $50k
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Packet Pg. 150 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
What are the pros and cons of private versus public golf course
management?
27
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Packet Pg. 151 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
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1.Public Management
o County maintains operational responsibilities
o County assumes liability of golf course operations
o Suggest experienced golf course manger or pro to optimize course performance
o May be more desire to maintain course quality and less emphasis on maximizing utilization
o Less likely to have incentives to maximize revenues and minimize expenses
o County may have less ability to change personnel due to business performance
o May be more in tune with county’s mission to offer low cost play than private management
2.Private Management
o Incentive to maximize utilization
o Incentive to minimize expenses
o Incentive to maximize customer service for repeat business which maximizes use
o Incentive to cross-sell other products and services like carts, food and beverage, etc.
o Bring experience from other golf courses
o County can ask management company to change manager if unhappy
Management Options for Collier County
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Packet Pg. 152 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
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Survey Results –Revenues / Expenses per 9 Holes
•Majority lose money
•Majority managed by the public sector
•Public golf courses are an amenity for local
residents –quality of life
$1.1
$0.5 $0.5
$1.0
$0.7
$0.5
$0.8
$1.2
$0.5
$0.8 $0.9
$1.2
$0.5
$0.9
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
$1.4
$1.6
$1.8
City of
Cape Coral
City of
Largo
City of
Lakeland
City of
Orlando
City of
Pompano
Beach
City of Sarasota Miami Dade
CountyMillionsSurveyed Municipal Golf Courses -2016 Revenues & Expenses per 9 Holes
Series1 Series2RevenueExpenseSource:Collier County Municipal Golf Survey
11.C.1
Packet Pg. 153 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
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Projection of Golf Demand: Low, Base, High
•Rounds per capita decreasing
•Number of rounds played
increasing in base and optimistic
case
•Depends on population growth
and rate of decrease in
participation
Projection of Golf Demand in Collier County - Pessimistic Case
Year
County
Population Change
Cumulative
Change
Golf Rounds
Played
Change from
Prior Period
Cumulative
Change
Rounds per
Capita
2015 357,000 ----3,375,000 ----9.5
2020 383,200 7%7%3,260,420 -3%-3%8.5
2025 415,000 8%16%3,177,889 -3%-6%7.7
2030 430,000 4%20%2,963,477 -7%-12%6.9
2035 445,000 3%25%2,760,169 -7%-18%6.2
2040 460,000 3%29%2,567,887 -7%-24%5.6
Projection of Golf Demand in Collier County - Base Case
County
Population Change
Cumulative
Change
Golf Rounds
Played
Change from
Prior Period
Cumulative
Change
Rounds per
Capita
2015 357,000 ----3,375,000 ----9.5
2020 383,200 7%7%3,441,555 2%2%9.0
2025 417,200 9%17%3,559,566 3%5%8.5
2030 447,000 7%25%3,623,130 2%7%8.1
2035 472,700 6%32%3,639,868 0%8%7.7
2040 497,700 5%39%3,640,753 0%8%7.3
Projection of Golf Demand in Collier County - Optimistic Case
County
Population Change
Cumulative
Change
Golf Rounds
Played
Change from
Prior Period
Cumulative
Change
Rounds per
Capita
2015 357,000 ----3,375,000 ----9.5
2020 421,500 18%18%3,865,226 15%15%9.2
2025 475,600 13%33%4,230,492 9%25%8.9
2030 527,500 11%48%4,551,381 8%35%8.6
2035 576,700 9%62%4,826,613 6%43%8.4
2040 627,100 9%76%5,090,976 5%51%8.1
Source: HSP, Bureau of Economic & Business Research, Florida Population Studies
11.C.1
Packet Pg. 154 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
31
Conclusions
o One-time and Ongoing Financial Commitment
o 140-180 acre site on average; land prices generally increasing as population increases
o Average development costs run between $2 and $3 million + land acquisition cost
o Capital expenditures (on top of operating loss) $75k -$150k/year
o Annual net operating loss more likely than profit; up to -$400,000.
o Provides affordable play for a portion of county residents
o Number of beneficiaries relatively small compared to overall population
o Little additional economic, fiscal or employment benefit to consider in the ROI calculation
o Discounts or coupons at existing courses would provide similar benefit but not likely in
high season. Much more targeted and less expensive solution. Also benefits local
privately-owned courses, especially during off-season.
o Difference between this investment and sports complex is lack of impact
11.C.1
Packet Pg. 155 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
Final Report
Hunden Strategic Partners
April 21, 2017
11.C.1
Packet Pg. 156 Attachment: Collier County Public Golf Course Facility Needs Assessment Study Report 4-21-17 (1) (3907
11.C.2
Packet Pg. 157 Attachment: Golf Courses Collier County (3907 : Public Golf Course Facility Needs)