TDC Minutes 10/27/2003 ROctober 27, 2003
TRANSCRIPT OF THE MEETING OF THE COLLIER
COUNTY TOURIST DEVELOPMENT COUNCIL
Naples, Florida, October 27, 2003
LET IT BE REMEMBERED, that the Collier County Tourist Development
Council in and for the County of Collier, having conducted business herein,
met on this date at 9:00 AM in REGULAR SESSION in Building "F of the
Government Complex, East Naples, Florida, with the following members
present:
CHAIRMAN:
Commissioner Tom Henning
Gary Galleberg
Susan Becker
David Loving
E. Glenn Tucker
Kevin Durkin
Robert Dictor
Joe Dinunzio
Rhona Saunders
ALSO PRESENT: Jack Wert, Director of Tourism
Ron Hovell, Public Utilities Engineering
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COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
MEETING AGENDA
COLLIER COUNTY COMMISSION CHAMBERS
OCTOBER 27, 2003
9 A.M.- NOON
CALL TO ORDER
ROLL CALL
CHANGES AND APPROVAL OF AGENDA
APPROVAL OF MINUTES- SEPTEMBER 22, 2003;
STAFF REPORTS
1. Director's Report- Jack Wert
2. Sales Manager Report- Debi DeBenedetto
3. P.R. Report- JoNell Modys
4. Film Coordinator Report- Maggie McCarty
5. Inquiry Report - Jack Wert
a. Phase V - Fulfillment
b. GolfPac- Golf Inquiries
6. Search Engine Report- Jack Wert
7. KSR Report
Category "A" Beach Projects- Ron Hovell, Public Utilities Engineering Dept.
a. Upland Sand on Royal Marco Point- Hideaway Beach- $570,650
b. Hideaway Beach Design Additional Expenses- $1,262.50
c. Grant Applications and Budget Update- 10 Year Plan
OLD BUSINESS
Marketing RFP- Paradise Advertising and Marketing
NEW BUSINESS
ANNOUNCEMENTS
Joim BCC/TDC Workshop- Dec. 9, 2003
2004 Meeting Dates
AUDIENCE INPUT & DISCUSSION
COUNCIL DISCUSSION
NEXT MEETING DATE/LOCATION- November 24, 2003
XV ADJOURNMENT
October 27, 2003
II.
III.
IV.
The meeting was called to order by Commissioner Chairman
Tom Henning at 9:00 AM. Pledge of Allegiance was recited.
Roll Call - a quorum was established.
Changes & Approval of Agenda - none.
Approval of Minutes - September 22, 2003 - Susan Becker moved to
approve the minutes of September 22, 2003. Second by Mr. Durkin.
Carried unanimously 9-0.
STAFF REPORTS:
1. Directors Report- Jack Wert (Attached)
A Video Tape was shown on the worth of a Convention & Tourism
Bureau to a community. The Bureau plans on adding their own footage
which can be presented to various clubs and organizations.
- Paradise Advertising and Marketing was the firm chosen for
marketing services and will go to the Board of County Commission
Agenda for approval.
- Roundtable - Nov. 17th at Big Cypress National Park.
- Tourist Tax up 3% over September 2002.
- Grant Funding Policy for Category "A" projects - BCC did not
support the proposal presented to them. Staff has been directed to
go back to the BCC with a compromise for what they need to do to
be in compliance with the Growth Management Plan in Collier
County. That will go before the BCC for their review at their first
meeting in December for review.
- Anticipate organizing a "Sports Organizing Committee" as a sports
destination to solicit events.
- Visitor Guide - working on a book for 2004 - displays were passed to
the committee members.
- Concern about 3rd party bookings (Intemet) for Hotels not paying the
entire cost of the room. Seems the tax is not being paid, being a large
amount of revenues lost for the whole State of Florida and Collier
County. A short tape was shown from a newscaster reporting in Palm
Beach concerning the above issue. Mr. Wert has discussed this with
the Collier County Tax Collectors office. State Statue states the
collection should be on the retail value of a room. They will work
with the Dept. of Revenue and see if there should be new legislation
that should be worked on for the future.
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October 27, 2003
VI.
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Sales Manager Report - Debi DeBenedetto (Attached)
Debi is at a trade show in Columbus, Ohio. Her report is attached.
Report shows the number of leads and bookings. Naples is a sought after
area.
3. P.R. Report - JoNell Modys (Attached)
September was a busy month of editing and coordination with various
magazines, journalists, media receptions and press releases. She has been
working with travel correspondents, hotels, restaurants and a UK
television crew wanting to film scenes in Naples.
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Film Coordinator Report - Maggie McCarty (Attached)
- Her activities have been feature films to smaller retail catalogs and
commercials. She has attended many meetings and has many "Working
Leads" foremost to "Production Notes."
- With many changes taking place so rapidly, she needs to keep the
pictures up-to-date for a producer to see what the area looks like now.
- She has met with various media groups and been a guest speaker as part
of notoriety in the community.
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Inquiry Report - Jack Wert (Attached)
a. Phase V - Fulfillment - report is enclosed. One of the things that
drive their leads is the official State Tourism Visitor Guide. They
have had 6,000 requests for information. Secondly Southern
Living and Travel & Leisure is also a large draw.
b. Golf Pac - report from golf wholesaler reflecting the number of
calls received from the web site advertising. No sales yet, but
good responses. Will be important related to rooms in the future.
Search Engine Report- Jack Wert (Attached)
- Report from firm doing their search engine marketing for sales and
marketing on the Internet. Report gave statistics on Overture, Google
and Looksmart. The new design Web Site will be launched in
November.
KSR Report (Attached)
- Report showed the various ad campaigns worked on through the
summer.
Category "A" Beach Projects - Ron Hovell
a. Upland Sand on Royal Marco Point-Hideaway Beach-S570,650
The BCC approved a $600,000 Budget to do the work this winter.
The trucking bid for $387,250 to STD Enterprises and a Work
Order for $183,400 to E. R. Jahna was recommended for approval
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October 27, 2003
by the Coastal Advisory Committee on October 9, 2003. The
total being $570,650.
Ms. Becker asked about the benefits of Hideaway Beach for
tourists and the citizens. She has toured the area and is confused
about the dollars spent for a few residents.
Commissioner Henning stated this has been a standing item and
commitment. It should not be held back and that is the reason why
a policy change is being asked for by the Commissioners for the
future.
Councilman Tucker moved to recommend approval to the
Board of County Commissioners for the $570,650 expenditure
of upland sand on Royal Marco Point. Second by Mr. Dictor.
Carried unanimously 9-0.
b. Hideaway Beach Design Additional Expenses - $1,262.50
The firm had been asked to attend a number of Coastal Advisory
Committee meetings for answering questions concerning
Hideaway Beach Renourishment. Humiston & Moore's extra
costs resulted in a change order for $1,262.50.
Councilman Galleberg stated the overage of costs is from staff
activity and not direction from the Coastal Advisory Committee.
Mr. Hovell responded that CAC did not recommend or direct staff,
but many of the CAC members asked several questions about the
project, consequently having Humiston & Moore address the
issues at their meetings.
Councilman Tucker moved to recommend approval of the
additional expenditure of $1,262.50. Second by Mr. Dictor.
Carried unanimously 9-0.
Grant Applications and Budget Update - 10 Year Plan
Mr. Hovell discussed the 10 outstanding Grants in which the top
5 will need to be addressed.
CAC recommended they own the 1 O-Year Plan but at what
level should it be done. This will have to be a decision of the
BCC and Staff.
Mr. Wert stated the Sub-committee discussed the subject and
felt the 1 O-Year Planning should be at the TDC level as they are,
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October 27, 2003
by Statute, the ones that look at and recommends funding to the
BCC. He agreed that staff needs some direction.
Councilman Galleberg noted that the CAC was charged with
creating the 10 year plan by the County Commission.
Without having purview of the elements that make up the
10-year plan - how does it get made up? If it resides with the
TDC, it would put them into the technical engineering areas of
what choices are to be made on the beaches. It is a difficult
decision to make, but felt it should be with one committee.
Commissioner Henning asked how to get recommendations
from the Parks and Rec Advisory Board and the Coastal
Advisory Council to the TDC to make the funding
recommendations to the County Commissioners.
The Coastal Advisory Committee's Ordinance says in their
Charter they are to prioritize beach maintenance projects
and provide a listing - if a similar listing is received
from the Parks & Rec Advisory Board, they could
be the TDC's call to meld them into a program.
After discussion a consensus was that the TDC needs the
expertise of the CAC for analyzing the beach projects etc., and
the TDC be the oversight committee for the 1 O-year plan.
Mr. Hovell just reminded the Committee that the Parks & Rec
will be updating their estimate of the Vanderbilt parking garage
when the lawsuit with WCI is settled. Then the decision of
financing will need to be determined.
Ms. Saunders asked about the date for the staff's policy to be brought
back to the BCC. Mr. Hovell responded the meeting is December 2nd.
Ms. Saunders moved that after the staff has made their
recommendation, the TDC would like to be involved and have
input on whether or not they think the policy is appropriate and
make comments back to the County Commissioners. Second by
Councilman Tucker. Carried unanimously 9-0.
This will be on the TDC's November 24th Agenda.
VII. OLD BUSINESS:
Marketing RFP-Paradise Advertising & Marketing - covered earlier.
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October 27, 2003
XI.
XII.
NEW BUSINESS:
None
ANNOUNCEMENTS:
Joint Workshop with County Commission on December 9th.
Page 54 of the packet is the dates for the TDC meetings for 2004.
AUDIENCE INPUT & DISCUSSION:
None
XIII. COUNCIL DISCUSSION:
None
XIV.
NEXT MEETING DATE/LOCATION - November 24, 2003
There being no further business for the good of the County, the meeting was
adjourned by order of the Chair at 10:10 AM.
COLLIER COUNTY
TOURIST DEVELOPMENT COUNCIL
Chairman Councilman Tom Henning
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