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TDC Minutes 10/27/2003 ROctober 27, 2003 TRANSCRIPT OF THE MEETING OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Naples, Florida, October 27, 2003 LET IT BE REMEMBERED, that the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in REGULAR SESSION in Building "F of the Government Complex, East Naples, Florida, with the following members present: CHAIRMAN: Commissioner Tom Henning Gary Galleberg Susan Becker David Loving E. Glenn Tucker Kevin Durkin Robert Dictor Joe Dinunzio Rhona Saunders ALSO PRESENT: Jack Wert, Director of Tourism Ron Hovell, Public Utilities Engineering Page 1 I II III IV V VI VII X XI XII XIII XIII COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING AGENDA COLLIER COUNTY COMMISSION CHAMBERS OCTOBER 27, 2003 9 A.M.- NOON CALL TO ORDER ROLL CALL CHANGES AND APPROVAL OF AGENDA APPROVAL OF MINUTES- SEPTEMBER 22, 2003; STAFF REPORTS 1. Director's Report- Jack Wert 2. Sales Manager Report- Debi DeBenedetto 3. P.R. Report- JoNell Modys 4. Film Coordinator Report- Maggie McCarty 5. Inquiry Report - Jack Wert a. Phase V - Fulfillment b. GolfPac- Golf Inquiries 6. Search Engine Report- Jack Wert 7. KSR Report Category "A" Beach Projects- Ron Hovell, Public Utilities Engineering Dept. a. Upland Sand on Royal Marco Point- Hideaway Beach- $570,650 b. Hideaway Beach Design Additional Expenses- $1,262.50 c. Grant Applications and Budget Update- 10 Year Plan OLD BUSINESS Marketing RFP- Paradise Advertising and Marketing NEW BUSINESS ANNOUNCEMENTS Joim BCC/TDC Workshop- Dec. 9, 2003 2004 Meeting Dates AUDIENCE INPUT & DISCUSSION COUNCIL DISCUSSION NEXT MEETING DATE/LOCATION- November 24, 2003 XV ADJOURNMENT October 27, 2003 II. III. IV. The meeting was called to order by Commissioner Chairman Tom Henning at 9:00 AM. Pledge of Allegiance was recited. Roll Call - a quorum was established. Changes & Approval of Agenda - none. Approval of Minutes - September 22, 2003 - Susan Becker moved to approve the minutes of September 22, 2003. Second by Mr. Durkin. Carried unanimously 9-0. STAFF REPORTS: 1. Directors Report- Jack Wert (Attached) A Video Tape was shown on the worth of a Convention & Tourism Bureau to a community. The Bureau plans on adding their own footage which can be presented to various clubs and organizations. - Paradise Advertising and Marketing was the firm chosen for marketing services and will go to the Board of County Commission Agenda for approval. - Roundtable - Nov. 17th at Big Cypress National Park. - Tourist Tax up 3% over September 2002. - Grant Funding Policy for Category "A" projects - BCC did not support the proposal presented to them. Staff has been directed to go back to the BCC with a compromise for what they need to do to be in compliance with the Growth Management Plan in Collier County. That will go before the BCC for their review at their first meeting in December for review. - Anticipate organizing a "Sports Organizing Committee" as a sports destination to solicit events. - Visitor Guide - working on a book for 2004 - displays were passed to the committee members. - Concern about 3rd party bookings (Intemet) for Hotels not paying the entire cost of the room. Seems the tax is not being paid, being a large amount of revenues lost for the whole State of Florida and Collier County. A short tape was shown from a newscaster reporting in Palm Beach concerning the above issue. Mr. Wert has discussed this with the Collier County Tax Collectors office. State Statue states the collection should be on the retail value of a room. They will work with the Dept. of Revenue and see if there should be new legislation that should be worked on for the future. Page 2 October 27, 2003 VI. e Sales Manager Report - Debi DeBenedetto (Attached) Debi is at a trade show in Columbus, Ohio. Her report is attached. Report shows the number of leads and bookings. Naples is a sought after area. 3. P.R. Report - JoNell Modys (Attached) September was a busy month of editing and coordination with various magazines, journalists, media receptions and press releases. She has been working with travel correspondents, hotels, restaurants and a UK television crew wanting to film scenes in Naples. e Film Coordinator Report - Maggie McCarty (Attached) - Her activities have been feature films to smaller retail catalogs and commercials. She has attended many meetings and has many "Working Leads" foremost to "Production Notes." - With many changes taking place so rapidly, she needs to keep the pictures up-to-date for a producer to see what the area looks like now. - She has met with various media groups and been a guest speaker as part of notoriety in the community. Se Inquiry Report - Jack Wert (Attached) a. Phase V - Fulfillment - report is enclosed. One of the things that drive their leads is the official State Tourism Visitor Guide. They have had 6,000 requests for information. Secondly Southern Living and Travel & Leisure is also a large draw. b. Golf Pac - report from golf wholesaler reflecting the number of calls received from the web site advertising. No sales yet, but good responses. Will be important related to rooms in the future. Search Engine Report- Jack Wert (Attached) - Report from firm doing their search engine marketing for sales and marketing on the Internet. Report gave statistics on Overture, Google and Looksmart. The new design Web Site will be launched in November. KSR Report (Attached) - Report showed the various ad campaigns worked on through the summer. Category "A" Beach Projects - Ron Hovell a. Upland Sand on Royal Marco Point-Hideaway Beach-S570,650 The BCC approved a $600,000 Budget to do the work this winter. The trucking bid for $387,250 to STD Enterprises and a Work Order for $183,400 to E. R. Jahna was recommended for approval Page 3 October 27, 2003 by the Coastal Advisory Committee on October 9, 2003. The total being $570,650. Ms. Becker asked about the benefits of Hideaway Beach for tourists and the citizens. She has toured the area and is confused about the dollars spent for a few residents. Commissioner Henning stated this has been a standing item and commitment. It should not be held back and that is the reason why a policy change is being asked for by the Commissioners for the future. Councilman Tucker moved to recommend approval to the Board of County Commissioners for the $570,650 expenditure of upland sand on Royal Marco Point. Second by Mr. Dictor. Carried unanimously 9-0. b. Hideaway Beach Design Additional Expenses - $1,262.50 The firm had been asked to attend a number of Coastal Advisory Committee meetings for answering questions concerning Hideaway Beach Renourishment. Humiston & Moore's extra costs resulted in a change order for $1,262.50. Councilman Galleberg stated the overage of costs is from staff activity and not direction from the Coastal Advisory Committee. Mr. Hovell responded that CAC did not recommend or direct staff, but many of the CAC members asked several questions about the project, consequently having Humiston & Moore address the issues at their meetings. Councilman Tucker moved to recommend approval of the additional expenditure of $1,262.50. Second by Mr. Dictor. Carried unanimously 9-0. Grant Applications and Budget Update - 10 Year Plan Mr. Hovell discussed the 10 outstanding Grants in which the top 5 will need to be addressed. CAC recommended they own the 1 O-Year Plan but at what level should it be done. This will have to be a decision of the BCC and Staff. Mr. Wert stated the Sub-committee discussed the subject and felt the 1 O-Year Planning should be at the TDC level as they are, Page 4 October 27, 2003 by Statute, the ones that look at and recommends funding to the BCC. He agreed that staff needs some direction. Councilman Galleberg noted that the CAC was charged with creating the 10 year plan by the County Commission. Without having purview of the elements that make up the 10-year plan - how does it get made up? If it resides with the TDC, it would put them into the technical engineering areas of what choices are to be made on the beaches. It is a difficult decision to make, but felt it should be with one committee. Commissioner Henning asked how to get recommendations from the Parks and Rec Advisory Board and the Coastal Advisory Council to the TDC to make the funding recommendations to the County Commissioners. The Coastal Advisory Committee's Ordinance says in their Charter they are to prioritize beach maintenance projects and provide a listing - if a similar listing is received from the Parks & Rec Advisory Board, they could be the TDC's call to meld them into a program. After discussion a consensus was that the TDC needs the expertise of the CAC for analyzing the beach projects etc., and the TDC be the oversight committee for the 1 O-year plan. Mr. Hovell just reminded the Committee that the Parks & Rec will be updating their estimate of the Vanderbilt parking garage when the lawsuit with WCI is settled. Then the decision of financing will need to be determined. Ms. Saunders asked about the date for the staff's policy to be brought back to the BCC. Mr. Hovell responded the meeting is December 2nd. Ms. Saunders moved that after the staff has made their recommendation, the TDC would like to be involved and have input on whether or not they think the policy is appropriate and make comments back to the County Commissioners. Second by Councilman Tucker. Carried unanimously 9-0. This will be on the TDC's November 24th Agenda. VII. OLD BUSINESS: Marketing RFP-Paradise Advertising & Marketing - covered earlier. Page 5 October 27, 2003 XI. XII. NEW BUSINESS: None ANNOUNCEMENTS: Joint Workshop with County Commission on December 9th. Page 54 of the packet is the dates for the TDC meetings for 2004. AUDIENCE INPUT & DISCUSSION: None XIII. COUNCIL DISCUSSION: None XIV. NEXT MEETING DATE/LOCATION - November 24, 2003 There being no further business for the good of the County, the meeting was adjourned by order of the Chair at 10:10 AM. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Chairman Councilman Tom Henning Page 6