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Agenda 10/10/2017 Item #16F 910/10/2017 EXECUTIVE SUMMARY Recommendation to approve the use of $250,000 in Tourism Division Emergency Advertising Reserves for a Post Hurricane Irma advertising and Public Relations recovery plan, authorize any related budget amendments, and make a finding that this plan promotes tourism. OBJECTIVE: Approve use of Tourism Emergency Advertising funds for post emergency response advertising and promotion related to Hurricane Irma. CONSIDERATIONS: On September 10, 2017, Hurricane Irma hit Collier County very hard and created a great deal of negative national and International publicity for our community. Florida Governor Rick Scott and the Collier County Commission declared a State of Emergency in advance of the storm, which is the necessary trigger mechanism for the use of Tourist Tax Emergency Advertising funds in Tourism Division Fund 196. The attached response plan has been prepared by the Tourism Division staff with input from Paradise Advertising and Marketing Inc. and Lou Hammond Group who are under contract (irrespectively Contract Nos.: 14-6295 and 15-6520) with Collier County to provide marketing and Public Relations services to the tourism division. Paradise Advertising and Marketing Inc. and Lou Hammond Group have each provided a proposal for the services to be provided related to Hurricane Irma. Staff is requesting approval of an amendment to the Lou Hammond Group’s contract #15-6520 to incorporate the services to the structure of the contract fee. This proposal has been vetted with the Collier County tourism industry and was implemented on Tuesday, September 26th, following the unanimous recommendation from the Tourist Development Council. Approval from the Board of County Commissioners is now requested to assist the Tourism Division in funding this emergency response. Tourism staff is requesting $250,000 for use in funding this plan through December 31, 2017. This plan, and the related advertising and PR expenditures will be implemented through Purchase Orders for Paradise Advertising and Marketing Inc. for $175,000 and for Lou Hammond Group for $75,000 for a total amount of $250,000 for FY 18. FISCAL IMPACT: TDC Emergency Advertising Fund (196) includes sufficient reserve funding to support the proposed $250,000 post Hurricane Irma advertising and public relations recovery plan. A budget amendment appropriating funding from reserves into the appropriate expenditure budget is required. ADVISORY BOARD RECOMMENDATION: The Tourist Development Council (TDC) reviewed this plan on September 25, 2017 and unanimously recommended approval 8-0. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: Recommendation to approve the use of $250,000 in Tourism Division Emergency Advertising Reserves for a Post Hurricane Irma advertising and Public Relations Recovery Plan; authorize any related budget amendments; authorize Paradise Advertising and Marketing Inc. and Lou Hammond Group, whom are under contract (respectively Contract Nos.: 14-6295 and 15-6520) to provide these services; approve Amendment 1 to Lou Hammond Group, Contract #15-6520; and make a finding that this plan promotes tourism. 10/10/2017 Prepared by: Jack Wert, Tourism Director ATTACHMENT(S) 1. Post Irma Advertising PR Plan (PDF) 2. Final Revised 15-6520 Lou Hammond_First Amendment_VendSign (PDF) 3. 15-6520LouHammond_Contract_20170928175953.988_X (PDF) 10/10/2017 COLLIER COUNTY Board of County Commissioners Item Number: 16.F.9 Doc ID: 3818 Item Summary: Recommendation to approve the use of $250,000 in Tourism Division Emergency Advertising Reserves for a Post Hurricane Irma advertising and Public Relations recovery plan, authorize any related budget amendments, and make a finding that this plan promotes tourism. Meeting Date: 10/10/2017 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 09/28/2017 10:36 AM Submitted by: Title: Division Director - Tourism – Tourism Name: Jack Wert 09/28/2017 10:36 AM Approved By: Review: Tourism Kelly Green Deputy Director Review Skipped 09/28/2017 10:02 AM Tourism Jack Wert Director Review Completed 09/28/2017 10:41 AM Procurement Services Sandra Herrera Additional Reviewer Completed 09/28/2017 3:02 PM Procurement Services Ted Coyman Additional Reviewer Completed 09/29/2017 11:07 AM County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 09/29/2017 11:35 AM Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 09/29/2017 2:24 PM County Attorney's Office Scott Teach Level 3 County Attorney's Office Review Completed 09/29/2017 2:57 PM County Manager's Office Tim Durham Executive Director- Corp Business Ops Completed 09/29/2017 3:19 PM Budget and Management Office Ed Finn Additional Reviewer Completed 09/29/2017 7:12 PM County Manager's Office Nick Casalanguida Level 4 County Manager Review Completed 10/03/2017 2:01 PM Board of County Commissioners MaryJo Brock Meeting Pending 10/10/2017 9:00 AM Post Hurricane Irma Advertising & PR Recovery Plan Post Irma Messaging Damage and Recovery Assessment: •First and foremost we need to complete an assessment of the entire destination. To date this is what we know: –F P& L indicates most power restored to Collier businesses by Friday, Sept. 22 –Boil Water Notice lifted in Collier today. •City of Naples could follow in a few days •Everglades City will take longer –Gulf Water is safe for swimming as of Wednesday –Water use restrictions eased on Wednesday Post Irma Plan •Monday, Sept. 25 the CVB will distribute a general message: “The Paradise Coast is Clear” –Utilizing Press Releases and Social Media •During next five days the message will get more succinct as our hotels restore their operations and begin to accept guests •A new “Florida’s Paradise Coast is Open and ready for you” campaign will launch the week of October 1 to coincide with re-opening of most Collier hotels Irma Recovery Plan •October 15 is the start of Stone Crab Season –Messaging for next two weeks will add information on the Stone Crab Festival October 27-29 in Tin City •Encourage visitors to “Return to Paradise for stone crab claws and all things great on Florida’s Paradise Coast •Restaurants County-wide encouraged to feature stone crab claws on menu through Nov. 15 –Distribute feature stories on fishing fleet, restaurant and hotel staffs getting back to work in Collier County •Every 45 new visitors we attract will support one additional hospitality & tourism industry job Irma Recovery Marketing Plan •Nov. 15 an all new Destination Marketing Campaign will launch in our winter feeder markets with a new brand message: “Love, Paradise” •Nov 30-Dec 13 Naples Restaurant Week (s) –Showcase our “Foodie Paradise” in over 40 restaurants in Collier County –Invite celebrity chefs here to focus on the fabulous food scene in Collier. –Invite food editors from top publications to come to Collier to write about our food scene •Nov. 14-19 –CME Group Golf Classic-Tiburon-National Television •Dec. 4-10 QBE Shootout-Tiburon-National Television •Dec. 16-21 Football University -National Championships •All the above events have Nationally televised finals with an opportunity to showcase our destination as open and welcoming guests Irma Recovery Marketing Plan •Our all new Winter Campaign will feature our new “Love, Paradise”brand message with an aggressive schedule in Northeast, Midwest, Canada, Florida, Europe, UK and Latin America •Special events and continual live social media posts will supplement the paid media buy in all markets Public Relations Hurricane Irma Recovery September 2017 o Outreach to national outlets that visited pre-storm; advise destination is recovering; invite to return o Pitch Jack Wert as destination spokesperson to national morning shows and cable news networks; offer interviews via Skype, phone or via local affiliates o Leverage “feel good” stories –showcasing people getting back to work, helping one another Tactic: Target national broadcast outlets o Invite top-tier editors/freelancers for online national media outlets to destination for visit and see first-hand we are open for business o LHG to handle coordination of press itineraries, travel arrangements o Targeting writers that can produce quickly to help drive fall business Tactic: Host individual media visits, Social Influencers o Invite Governor Scott, key officials, TV crews to “Blessing of the Stone Crab Fleet’ (Sept. 30) o Position Stone Crab Festival as the reemergence of the destination, top culinary event of the year (Oct. 27-29) o Share personal interest stories; stone crab season marking the return of local workforce o Pitch event to national broadcast news outlets o Outreach to local AP contact, leverage for coverage nationally o Invite national/regional media to attend, cover festival Tactic: Magnify Stone Crab Season o Utilize vertical media associated with upcoming events for possible PR coverage to underscore destination’s status o Events: o Pro Watercross Tour –Streaming live Sept. 18-21 o Naples International Film Festival –Oct. 26-29 o HydroFlight World Championship –Oct. 28-29 o CME Group Tour Championship –Nov. 14-19 o Que B Shark Shootout Golf Event Dec. 4-10 Tactic: Leverage existing events for destination exposure o Target celebrity chefs with connection to Naples (Emeril Lagassee, Mario Batali, Sean Brock) o Leverage relationship with Naples Winter Wine Festival, access to past chefs o Invite chefs to Naples during Restaurant Week, donate portion of proceeds to hurricane relief o Distribute press release announcing Celebrity Chef in destination, auction special dinner with Chef; donate money to hurricane relief o Seek media interviews with participating chefs during Restaurant Week Tactic: Amplify Naples Restaurant Week o Focus pitching efforts in nearby counties unaffected by storm, encouraging visits o Coordinate with hotel partners to offer special rates for Florida residents, incentivizing travel in September/October o Host Instameet with local influencers –create dedicated hashtag, #NaplesNow, to share real-time images. Invite personalities from local broadcast/radio to join. Tactic: Target local influencers, in-state markets o Create messaging for tourism industry partners and constituents –ensure consistent voice o Provide toolkit with language surrounding “Coast is Clear” including: o Suggested website copy o Email auto-signature language o Social media copy o Instructions for media inquiries o Instructions for consumer inquiries Tactic: Constituent communications Creative Creative Creative “Live from Beach” Video :15 •Option 1: • •Irma has come and gone from Florida’s Paradise Coast, and our hotels, shops, restaurants and beaches are open once again! In other words –the coast is clear! So come visit us in Naples, Marco Island and the Everglades. And rediscover your paradise! • •Option 2: • •Now that Irma’s gone, you might be wondering about Florida’s Paradise Coast. Well, our hotels are ready. Our restaurants are fired up. Our stores are open. And our beaches are as fabulous as ever! So discover your Paradise --in Naples, Marco Island and the Everglades. • •Option 3: • •Florida’s Paradise Coast is so beautiful, not even Irma could stay away! But now that she’s gone, our luxurious hotels, restaurants, shops and beaches are ready to welcome you back! So come visit us in Naples, Marco Island and the Everglades. And discover your paradise! View Rough Conceptual Edit “Live from Beach” Video :30 Hurricane Irma hit us pretty hard here in Naples, Marco Island, and the Everglades. But now that she’s gone, the only thing that could hit us harder is if you don’t come back to visit us. Because when tourism is impacted, our whole community is impacted. So if you want to help, here’s what you can do. Come visit us. Our world-class hotels are open. Our award-winning restaurants are fired up. And our white sand beaches are as beautiful as ever. We hope to see you soon. Because Irma is gone. The Coast is clear. It’s time to Rediscover Paradise. “Love, Paradise” Video :15 Dear Irma: You had your day in Naples, Marco Island and the Everglades, but we are SO over you. Our hotels are open. Our restaurants are fired up. And our beaches are as fabulous as ever! Told you you couldn’t keep a good coast down. Love, Paradise. View Rough Conceptual Edit Social Media Strategy Post -Irma Organic Content •(1-2) Sharing "Coast is clear" visuals from integrated campaign -with generic campaign message. Shared across Twitter and Facebook. Instagram will utilize a representative user photo. Specific copy mirrors broader campaign. (week of Sept. 25) •(6) Facebook Live Videos 1st week in October, each day highlighting different locations and message focusing on "we're ready for you" -showing cleaning up and preparing for visitors (week of Oct. 2) –JoNell to interview tourism partners –During these interviews, collect photo content as well to be shared •Share Marco Marriott's video and campaign collateral (week of Oct. 2) Post -Irma Paid Content •(1-2) "Coast is Clear"/Campaign visual promote as a conversion ad on FB and Twitter -driving people to book through our website. Specific copy mirrors broader campaign. (weeks Sept 25 + Oct 2) •(3-4) "We're ready for you" photo content promoted across Facebook and Instagram as Engagement ads. Help to drive the message that businesses are open and ready. (weeks Oct 9 + 16) Stone Crab Promotion •(3-4) Organic Content to support the festival (throughout October) •(2-3) Begin paid efforts to align with broader media campaign -driving broader and earlier interest in our seafood destination, across Facebook and Instagram (throughout October) •Stone Crab "Blessing of the Fleet" Social team to collect content to be shared across social channels (09/30) •(2) Live Facebook Video and collect additional content during the festival. Live Videos include: Interview with crab fisherman (Tony from Pinchers), and a general capture of the Performances and fun (10/28 -10/29) Restaurant Week •(3-4) Organic Content to support the upcoming Restaurant Week (throughout November) •(1-2) Paid efforts to drive interest for the event across Facebook (throughout November) •Social team to collect content during Restaurant Week to be shared, in addition to sharing tourism partner content (11/30 -12/13) •(1-2) Live Facebook Video to promote the various restaurant options and special chef specialties available (11/30 -12/13) Digital Newsletter •Promote upcoming events such as Stone Crab Festival, Pro Watercross and Naples Restaurant week •The newsletter will also include the Coast is Clear video •The targeted demographics are the same as the digital Media Schedule: 10/1/17 –10/22,/17 •Media Budget: $100,000 •Digital Channels: –Adara (Mainly used for Out of State) –Facebook Sponsored Post –SEM –Top Markets Newspaper sites •PDA (Paradise Digital Advertising, In-House DSP) Geo Targets Out of State: •50% of media budget will be allocated to Out of State prospects. •Target prospective out of state visitors before they begin planning for winter vacation travel and researching air travel costs to: –Fort Myers (RSW) –Miami international Airport (MIA), –Fort Lauderdale-Hollywood International Airport (FLL) –Palm Beach International Airport (PBI) –Tampa International Airport (TPA) –Orlando International Airport (MCO) –Punta Gorda (PNG) Geo Targets In-state: •50% of media budget will be allocated to In-State prospects. •Target them as they make Holiday travel plans and later as they plan summer family vacation travel •Target Markets: Miami, Ft. Lauderdale, West Palm, Tampa Bay, Orlando, Sarasota Geo Targets •Behavioral targeting -prospective visitors –Geo targets: Miami, West Palm, Fort Lauderdale and Tampa •Shopping, Hotels, Lodging Interest Intenders •Beach/Waterfront Interest Intenders Digital •Display and video :15/30 seconds •Demographics: Primary –Adults 35-64 weighted toward women $125+ HH Projected Budget •Paid Media: $100,000 •Social media: $ 35,000 (Includes Stone Crab Fest) •E-newsletters: $ 15,000 •Production: $ 25,000 •TOTAL: $175,000 FIRST AMENDMENT TO AGREEMENT #15-6520 FOR TOURISM PUBLIC RELATIONS SERVICES THIS AMENDMENT, made and entered into on this b day of L-�7 2017, by and between Lou Hammond & Associates, Inc. (FL), authorized to do business in the State of Florida, whose business address is 900 Third Avenue, New York, NY 10022 (the "Contractor") and Collier County, a political subdivision of the State of Florida, (the "County"): WHEREAS, on April 12, 2016, Item 16.F.4, the County entered into an Agreement with Contractor to provide a full range of Public Relations services; WHEREAS, on September 1, 2016, a contract modification through Change Order #1 was administratively approved to retroactively add Public Relations and Marketing Programs for the Collier County Museum at a cost of $2,500 per month. WHEREAS, the parties desire to amend the Agreement to include public relations services related to Hurricane Irma and incorporate Exhibit A-1 Scope of Services "Post Hurricane Irma Public Relations Recovery Plan." NOW, THEREFORE, in consideration of the mutual promises and covenants herein, the parties agree as follows: 1. The following paragraph is incorporated into Section 3, The Contract Sum, of the Agreement as follows: 3.4 HURRICANE IRMA SERVICES: The County shall pay the Contractor for the performance of public relations services related to Hurricane Irma, as outlined in Exhibit A-1 Scope of Services Post Hurricane Irma Public Relations Recovery Plan" for a total amount of not -to -exceed seventv-five thousand ($75.000.00) through September 30, 2018m 2. Exhibit A-1 Scope of Services "Post Hurricane Irma Public Relations Recovery Plan" attached hereto, is incorporated into the Agreement. SIGNATURE PAGE TO FOLLOW "Remainder of this page left blank intentionally" Page I of 2 Wordstruele Trough are deleted; Words Underlined are added !C,tO IN WITNESS WHEREOF, the parties hereto, have each, respectively, by an authorized person or agent, have executed this Amendment on the date and year fust written above. ATTEST: Dwight E. Brock, Clerk of Courts BOARD OF COUNTY COMMISSIONERS COLLIER COUNTY, FLORIDA M Dated: (SEAL) Contractor's Witnesses: First Witness Penny Taylor, Chairman CONTRACTOR: Lou Ham bnd &Ass tes, Inc. (FL) By: Signature N - ZO` ku 11aflnmo,11d witness namet TType/print signature and titlef S�4cond Witness L- WV-Ck COJI-C41 TType/print witness namet Page 2 of 2 CJala/� Date A proved as to Form and Legality: (t^ istant County Attorney Print Name Words Struel.-� Tag:. are deleted; Words Underlined are added Cqp AMENDMENT 1 - AGREEMENT #15-6520 EXHIBIT A-1 SCOPE OF SERVICES POST HURRICANE IRMA PUBLIC RELATIONS RECOVERY PLAN LIHLa LOU HAMMOND GROUP SCOPE OF SERVICES- Estimated Costs NAPLES MARCO ISLAND EVERGLADES CVB POST HURRICANE IRMA RESPONSE Following is a proposed budget not to exceed $75,000 for, but not limited to, the following tactical PR activities to assist with response to Hurricane Irma: Tactic Description Budget BROADCAST OUTREACH Outreach to national outlets that $25,000 visited pre -storm; advise destination is recovering; invite to return; Pitch Jack Wert as destination spokesperson to national morning shows and cable news networks; offer interviews via Skype, phone or via local affiliates; Leverage "feel good" stories — showcasing people getting back to work, helping one another. Seek travel expert, such as Emily Kaufman, for paid in -studio media tour promoting the Paradise Coast as a revitalized vacation destination. Costs include transportation, accommodations and ancillary expenses surrounding hosting. MEDIA/INFLUENCER HOSTING Invite top -tier writers for online $10,000 national media outlets to destination for visit and see first- hand we are open for business Handle coordination of press itineraries, travel arrangements Targeting writers that can produce quickly to help drive fall business Costs include transportation, accommodations and ancillary expenses surrounding hosting. CA) LEVERAGE STONE CRAB SEASON Invite Governor Scott, key $5,000 officials, TV crews to "Blessing of the Stone Crab Fleet' (Sept. 30) Position Stone Crab Festival as the reemergence of the destination, top culinary event of the year (Oct. 27-29). Share personal interest stories; stone crab season marking the return of local workforce. Pitch event to national broadcast news outlets Outreach to local AP contact, leverage for coverage nationally Invite national/regional media to attend, cover festival. Costs include production and transportation for the event and media as needed. LEVERAGE EXISTING EVENTS Pitch vertical media associated n/a with upcoming events for possible PR coverage to underscore destination's status Events: • Naples International Film Festival —Oct. 26-29 • HydroFlight World Championship —Oct. 28-29 • CME Group Tour Championship — Nov. 14-19 • Que B Shark Shootout Golf Event Dec. 4-10 AMPLIFY NAPLES RESTAURANT Target celebrity chefs with $30,000 WEEK connection to Naples (e.g. Emeril Lagasse, Mario Batali, Sean Brock). Leverage relationship with Naples Winter Wine Festival, access to past chefs Invite chefs to Naples during Restaurant Week, donate portion of proceeds to hurricane relief. Distribute press release announcing Celebrity Chef in destination, consider auction c�O Estimate Approved by: 9/22/17, special dinner with Chef to benefit hurricane relief. Seek media interviews with participating chefs during Restaurant Week. Costs include chef airfare, accommodations, meals, and any necessary appearance fees. GET LOCAL INFLUENCERS/IN- Focus pitching efforts in nearby $5,000 STATE counties unaffected by storm, encouraging visits. Coordinate with hotel partners to offer special rates for Florida residents, incentivizing travel in September/October. Host Instameet with local influencers — create dedicated hashtag, #NaplesNow, to share real-time images. Invite personalities from local broadcast/radio to join. Costs include those associated with hosting influencers. CONSTITUENT Create messaging for tourism N/A COMMUNICATIONS industry partners and constituents — ensure consistent voice. Provide toolkit with language surrounding "Coast is Clear" including: • Suggested website copy • Email auto -signature language • Social media copy • Instructions for media inquiries • Instructions for consumer inquiries Estimate Approved by: 9/22/17, AGREEMENT#15-6520 for Tourism Public Relations Services THIS AGREEMENT, made and entered into on this i JA day of A D", ( 2016, by and between Lou Hammond & Associates, Inc. (FL), authorized to do business in the State of Florida, whose business address is 900 Third Avenue, New York, NY 10022 (the "Contractor") and Collier County, a political subdivision of the State of Florida, (the "County"): WITNESSETH: 1. CONTRACT TERM. The contract shall be for a two (2) year period, commencing on May 1, 2016 and terminating on April 30, 2018. The County may, at its discretion and with the consent of the Contractor, renew the Agreement under all of the terms and conditions contained in this Agreement for two (2) additional one (1) year periods. The County shall give The Contractor written notice of the County's intention to renew the Agreement term not less than ten (10) days prior to the end of the Agreement term then in effect. The County Manager, or his designee, may, at his discretion, extend the Agreement under all of the terms and conditions contained in this Agreement for up to 180 days. The County Manager, or his designee, shall give The Contractor written notice of the County's intention to extend the Agreement term not less than ten (10) days prior to the end of the Agreement term then in effect. 2. STATEMENT OF WORK. The Contractor shall provide Public Relations Services in accordance with the terms and conditions of RFP #15-6520, Exhibit A - Scope of Services, and the Contractor's proposal referred to herein and made an integral part of this agreement. This Agreement contains the entire understanding between the parties and any modifications to this Agreement shall be mutually agreed upon in writing by the Parties, in compliance with the County Procurement Ordinance, as amended, and Procurement Procedures in effect at the time such services are authorized. 3. THE CONTRACT SUM. The County shall pay the Contractor for the performance of this Agreement an estimated annual amount of one hundred fifty-one thousand, nine hundred ninety-two dollars and zero cents ($151,992.00), in the form of monthly lump sum payments (lump sum is further defined in Section 3.1 Price Methodology). The monthly lump sum payment shall be eleven thousand dollars ($11,000.00) (totaling $132,000.00 per annum) plus travel and reimbursables (out-of-pocket expenses) not -to - exceed nineteen thousand, nine hundred and ninety-two dollars ($19,992.00) per year. Page 1 of 15 Agreement #15-6520 "Tourism Public Relations Services" Payments shall be made to the Contractor not more frequently than once per month upon receipt of a proper invoice, upon approval by the Tourism Director or his designee, and in compliance with Chapter 218, Fla. Stats., otherwise known as the "Local Government Prompt Payment Act". 3.1 Price Methodology. Lump Sum (Fixed Price): a firm fixed total price offering for a project; the risks are transferred from the County to the Contractor; and, as a business practice there are no hourly or material invoices presented, rather, the Contractor must perform to the satisfaction of the County's project manager before payment for the fixed price contract is authorized. 3.2 Payments will be made for services furnished, delivered, and accepted, upon receipt and approval of invoices submitted on the date of services or within six (6) months after completion of contract. Any untimely submission of invoices beyond the specified deadline period is subject to non-payment under the legal doctrine of "laches" as untimely submitted. Time shall be deemed of the essence with respect to the timely submission of invoices under this agreement. 3.3 Travel and Reimbursable Expenses. Travel and Reimbursable Expenses (out of pocket expenses) must be approved in advance in writing by the County. Travel expenses shall be reimbursed at actual cost in accordance with Collier County Resolution No. 2006-40 "Travel Expenses for Persons Conducting Official Tourism Business" and §125.0104, Fla. Stat. Contractor's travel time will be included in the monthly service fee. Reimbursable items (out of pocket expenses) other than travel expenses shall be include but not limited to; telephone long-distance charges, fax charges, parking fees, reasonable commercial transportation, reasonable gratuities, taxes, tolls, entertainment, location rental and catering for events, photocopying charges, shipping and postage. Reimbursable items will be paid only after Contractor has provided all receipts. Contractor shall be responsible for all other costs and expenses associated with activities and solicitations undertaken pursuant to this Agreement. 4. SALES TAX. Contractor shall pay all sales, consumer, use and other similar taxes associated with the Work or portions thereof, which are applicable during the performance of the Work. Collier County, Florida as a political subdivision of the State of Florida, is exempt from the payment of Florida sales tax to its vendors under Chapter 212, Florida Statutes, Certificate of Exemption # 85-8015966531C-2. 5. NOTICES. All notices from the County to the Contractor shall be deemed duly served if mailed or faxed to the Contractor at the following address: Page 2 of 15 Agreement #15-6520 "Tourism Public Relations Services" 0 Lou Hammond & Associates, Inc. (FL) 900 Third Avenue New York, NY 10022 Attention: Terence Gallagher, President Telephone: 212-308-8880 Fax: 212-891-0200 Email: terryg@louhammond.com All Notices from the Contractor to the County shall be deemed duly served if mailed or faxed to the County to: Collier County Government Center Procurement Services Division 3327 Tamiami Trail, East Naples, Florida 34112 Attention: Joanne Markiewicz, Director, Procurement Services Division Telephone: 239-252-8407 Facsimile: 239-252-6480 The Contractor and the County may change the above mailing address at any time upon giving the other party written notification. All notices under this Agreement must be in writing. 6. NO PARTNERSHIP. Nothing herein contained shall create or be construed as creating a partnership between the County and the Contractor or to constitute the Contractor as an agent of the County. 7. PERMITS: LICENSES: TAXES. In compliance with Section 218.80, F.S., all permits necessary for the prosecution of the Work shall be obtained by the Contractor. The County will not be obligated to pay for any permits obtained by Subcontractors. Payment for all such permits issued by the County shall be processed internally by the County. All non -County permits necessary for the prosecution of the Work shall be procured and paid for by the Contractor. The Contractor shall also be solely responsible for payment of any and all taxes levied on the Contractor. In addition, the Contractor shall comply with all rules, regulations and laws of Collier County, the State of Florida, or the U. S. Government now in force or hereafter adopted. The Contractor agrees to comply with all laws governing the responsibility of an employer with respect to persons employed by the Contractor. 8. NO IMPROPER USE. The Contractor will not use, nor suffer or permit any person to use in any manner whatsoever, County facilities for any improper, immoral or offensive purpose, or for any purpose in violation of any federal, state, county or municipal ordinance, rule, order or regulation, or of any governmental rule or Page 3 of 15 Agreement 415-6520 "Tourism Public Relations Services" regulation now in effect or hereafter enacted or adopted. In the event of such violation by the Contractor or if the County or its authorized representative shall deem any conduct on the part of the Contractor to be objectionable or improper, the County shall have the right to suspend the contract of the Contractor. Should the Contractor fail to correct any such violation, conduct, or practice to the satisfaction of the County within twenty-four (24) hours after receiving notice of such violation, conduct, or practice, such suspension to continue until the violation is cured. The Contractor further agrees not to commence operation during the suspension period until the violation has been corrected to the satisfaction of the County. 9. TERMINATION. Should the Contractor be found to have failed to perform his services in a manner satisfactory to the County as per this Agreement, the County may terminate said agreement for cause; further the County may terminate this Agreement for convenience with a thirty (30) day written notice. The County shall be sole judge of non-performance. In the event that the County terminates this Agreement, Contractor's recovery against the County shall be limited to that portion of the Contract Amount earned through the date of termination. The Contractor shall not be entitled to any other or further recovery against the County, including, but not limited to, any damages or any anticipated profit on portions of the services not performed. 10. NO DISCRIMINATION. The Contractor agrees that there shall be no discrimination as to race, sex, color, creed or national origin. 11. INSURANCE. The Contractor shall provide insurance as follows: A.Commercial General Liability: Coverage shall have minimum limits of $500,000 Per Occurrence, $2,000,000 aggregate for Bodily Injury Liability and Property Damage Liability. This shall include Premises and Operations; Independent Contractors; Products and Completed Operations and Contractual Liability. B.Workers' Compensation: Insurance covering all employees meeting Statutory Limits in compliance with the applicable state and federal laws. The coverage must include Employers' Liability with a minimum limit of $500,000 for each accident. C. Professional Liability: Shall be maintained by the Contractor to ensure its legal liability for claims arising out of the performance of professional services under this Agreement. Contractor waives its right of recovery against County as to any claims under this insurance. Such insurance shall have limits of not less than $500,000 each claim and in the aggregate. Page 4 of 15 Agreement #15-6520 "Tourism Public Relations Services" OdJ Special Requirements: Collier County Government shall be listed as the Certificate Holder and included as an Additional Insured on the Comprehensive General Liability Policy. Current, valid insurance policies meeting the requirement herein identified shall be maintained by Contractor during the duration of this Agreement. The Contractor shall provide County with certificates of insurance meeting the required insurance provisions. Renewal certificates shall be sent to the County ten (10) days prior to any expiration date. Coverage afforded under the policies will not be canceled or allowed to expire until the greater of: ten (10) days prior written notice, or in accordance with policy provisions. Contractor shall also notify County, in a like manner, within twenty-four (24) hours after receipt, of any notices of expiration, cancellation, non- renewal or material change in coverage or limits received by Contractor from its insurer, and nothing contained herein shall relieve Contractor of this requirement to provide notice. Contractor shall ensure that all subcontractors comply with the same insurance requirements that he is required to meet. 12. INDEMNIFICATION. To the maximum extent permitted by Florida law, the Contractor shall indemnify and hold harmless Collier County, its officers and employees from any and all liabilities, damages, losses and costs, including, but not limited to, reasonable attorneys' fees and paralegals' fees, whether resulting from any claimed breach of this Agreement by Contractor, any statutory or regulatory violations, or from personal injury, property damage, direct or consequential damages, or economic loss, to the extent caused by the negligence, recklessness, or intentionally wrongful conduct of the Contractor or anyone employed or utilized by the Contractor in the performance of this Agreement. This indemnification obligation shall not be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available to an indemnified party or person described in this paragraph. This section does not pertain to any incident arising from the sole negligence of Collier County. 12.1 The duty to defend under this Article 12 is independent and separate from the duty to indemnify, and the duty to defend exists regardless of any ultimate liability of the Contractor, County and any indemnified party. The duty to defend arises immediately upon presentation of a claim by any party and written notice of such claim being provided to Contractor. Contractor's obligation to indemnify and defend under this Article 12 will survive the expiration or earlier termination of this Agreement until it is determined by final judgment that an action against the County or Page 5 of 15 Agreement #15-6520 "Tourism Public Relations Services" an indemnified party for the matter indemnified hereunder is fully and finally barred by the applicable statute of limitations. 13. CONTRACT ADMINISTRATION. This Agreement shall be administered by the Collier County Tourism Department, on behalf of the Naples, Marco Island, Everglades Convention and Visitors Bureau (CVB). 14. CONFLICT OF INTEREST. Contractor represents that it presently has no interest and shall acquire no interest, either direct or indirect, which would conflict in any manner with the performance of services required hereunder. Contractor further represents that no persons having any such interest shall be employed to perform those services. 15. COMPONENT PARTS OF THIS CONTRACT This Contract consists of the following component parts, all of which are as fully a part of the contract as if herein set out verbatim: Contractor's Proposal, Insurance Certificate(s), Exhibit A - Scope of Services, RFP #15-6520 and Addenda. 16. SUBTECT TO APPROPRIATION. It is further understood and agreed by and between the parties herein that this agreement is subject to appropriation by the Board of County Commissioners, 17. PROHIBITION OF GIFTS TO COUNTY EMPLOYEES No organization or individual shall offer or give, either directly or indirectly, any favor, gift, loan, fee, service or other item of value to any County employee, as set forth in Chapter 112, Part III, Florida Statutes, Collier County Ethics Ordinance No. 2004-05, as amended, and County Administrative Procedure 5311. Violation of this provision may result in one or more of the following consequences: a. Prohibition by the individual, firm, and/or any employee of the firm from contact with County staff for a specified period of time; b. Prohibition by the individual and/or firm from doing business with the County for a specified period of time, including but not limited to: submitting bids, RFP, and/or quotes; and, c. immediate termination of any contract held by the individual and/or firm for cause. 18. COMPLIANCE WITH LAWS. By executing and entering into this agreement, the Contractor is formally acknowledging without exception or stipulation that it agrees to comply, at its own expense, with all federal, state and local laws, codes, statutes, ordinances, rules, regulations and requirements applicable to this Agreement, including but not limited to those dealing with the Immigration Reform and Control Act of 1986 as located at 8 U.S.C. 1324, et seq. and regulations relating thereto, as either may be amended; taxation, workers' compensation, equal employment and safety (including, but not limited to, the Trench Safety Act, Chapter 553, Florida Statutes), and the Florida Public Records Law Chapter 119, including specifically those contractual requirements at F.S. § 119.0701(2)(a) -(d) and (3) stated as follows: Page 6 of 15 Agreement #15-6520 "Tourism Public Relations Services" (2) In addition to other contract requirements provided by law, each public agency contract for services must include a provision that requires the contractor to comply with public records laws, specifically to: (a) Keep and maintain public records that ordinarily and necessarily would be required by the public agency in order to perform the service. (b) Provide the public with access to public records on the same terms and conditions that the public agency would provide the records and at a cost that does not exceed the cost provided in this chapter or as otherwise provided by law. (c) Ensure that public records that are exempt or confidential and exempt from public records disclosure requirements are not disclosed except as authorized by law. (d) Meet all requirements for retaining public records and transfer, at no cost, to the public agency all public records in possession of the contractor upon termination of the contract and destroy any duplicate public records that are exempt or confidential and exempt from public records disclosure requirements. All records stored electronically must be provided to the public agency in a format that is compatible with the information technology systems of the public agency. (3) If a contractor does not comply with a public records request, the public agency shall enforce the contract provisions in accordance with the contract. If Contractor observes that the Contract Documents are at variance therewith, it shall promptly notify the County in writing. Failure by the Contractor to comply with the laws referenced herein shall constitute a breach of this agreement and the County shall have the discretion to unilaterally terminate this agreement immediately. 19. OFFER EXTENDED TO OTHER GOVERNMENTAL ENTITIES. Collier County encourages and agrees to the successful proposer extending the pricing, terms and conditions of this solicitation or resultant contract to other governmental entities at the discretion of the successful proposer. 20. AGREEMENT TERMS. If any portion of this Agreement is held to be void, invalid, or otherwise unenforceable, in whole or in part, the remaining portion of this Agreement shall remain in effect. Page 7 of 15 Agreement #15-6520 "Tourism Public Relations Services" 21. ADDITIONAL ITEMS/SERVICES Additional items and/or services may be added to this contract in compliance with the Procurement Ordinance, as amended, and Procurement Procedures. 22. DISPUTE RESOLUTION. Prior to the initiation of any action or proceeding permitted by this Agreement to resolve disputes between the parties, the parties shall make a good faith effort to resolve any such disputes by negotiation. The negotiation shall be attended by representatives of Contractor with full decision-making authority and by County's staff person who would make the presentation of any settlement reached during negotiations to County for approval. Failing resolution, and prior to the commencement of depositions in any litigation between the parties arising out of this Agreement, the parties shall attempt to resolve the dispute through Mediation before an agreed-upon Circuit Court Mediator certified by the State of Florida. The mediation shall be attended by representatives of Contractor with full decision-making authority and by County's staff person who would make the presentation of any settlement reached at mediation to County's board for approval. Should either party fail to submit to mediation as required hereunder, the other party may obtain a court order requiring mediation under section 44.102, Fla. Stat. 23. VENUE. Any suit or action brought by either party to this Agreement against the other party relating to or arising out of this Agreement must be brought in the appropriate federal or state courts in Collier County, Florida, which courts have sole and exclusive jurisdiction on all such matters. 24. KEY PERSONNEL. The Contractor's personnel and management to be utilized for this project shall be knowledgeable in their areas of expertise. The County reserves the right to perform investigations as may be deemed necessary to ensure that competent persons will be utilized in the performance of the contract. The Contractor shall assign as many people as necessary to complete the services on a timely basis, and each person assigned shall be available for an amount of time adequate to meet the required service dates. The Contractor shall not change Key Personnel unless the following conditions are met: (1) Proposed replacements have substantially the same or better qualifications and/or experience. (2) that the County is notified in writing as far in advance as possible. The Contractor shall make commercially reasonable efforts to notify Collier County within seven (7) days of the change. The County retains final approval of proposed replacement personnel. 25. ORDER OF PRECEDENCE. In the event of any conflict between or among the terms of any of the Contract Documents and/or the County's Board approved Executive Summary, the terms of the Agreement shall take precedence over the terms of all other Contract Documents. Page 8 of 15 Agreement #15-6520 "Tourism Public Relations Services" 26. ASSIGNMENT. Contractor shall not assign this Agreement or any part thereof, without the prior consent in writing of the County. Any attempt to assign or otherwise transfer this Agreement, or any part herein, without the County's consent, shall be void. If Contractor does, with approval, assign this Agreement or any part thereof, it shall require that its assignee be bound to it and to assume toward Contractor all of the obligations and responsibilities that Contractor has assumed toward the County. (Signature page to follow) Page 9 of 15 Agreement #15-6520 "Tourism Public Relations Services" IN WITNESS WHEREOF, the parties hereto, have each, respectively, by an authorized person or agent, have executed this Agreement on the date and year first written above. ATTEST: Dwight E. Brock, Cl rk of Courts co Y Dated: (SEAI�`�'td Lialfman'S vii W r �6niy, First Witness �Vl.el an r- A01- Inas TType/ print witness �na, meT� &,Oct Second Witness C4 l TType/print witness nameT Approved as to Form and Legality: A CAssistantCounty Al ren Col A M c Print Name BOARD OF COUNTY COMMISSIONERS COLLIER COUNTY, FLORIDA v By: Donna Fiala, Chairman LoLuH d & Associates— ByS' ture(-kTj �� 0,4 a /,q C7 TType/print signature and titleT Page 10 of 15 Agreement #15-6520 "Tourism Public Relations Services" Exhibit A Agreement #15-6520 "Tourism Public Relations Services" Scope of Services The Contractor will create and implement an effective out of market media relations strategy that may include but not be limited to the following: 1. Provide full range media pitching and targeting that includes: • Nurture personal media relationships on our clients' behalf; • Develop pitches specifically targeted to each individual outlet and journalist by niche; • Create pitches that reference the journalist's recent stories and specific section topics; • Utilize statistics wherever possible to support trends; and • Employ unobtrusive follow-up with journalists. 2. Develop a media grid of agreed-upon, targeted outlets for the destination's key niche segments. The Contractor will then craft pitch angles and story ideas customized for the audience. The Contractor will utilize the segmented media grid to track responses and plan additional tactical outreach such as desksides and media visits. 3. Implement a proactive campaign directed to the broadcast media. The Contractor will continually research and review programs on network and cable TV as well as shows in syndication that may be appropriate for the County. The Contractor will work with the County to target key broadcast outlets that have national exposure on morning shows, talk shows, cable networks such as Travel Channel, Food Network, HGTV, Wealth TV, Bravo, etc. and more. The Contractor will work closely with the outlets' publicists and editors to provide regular, current information. 4. Provide access to the County for the agency's extensive computerized database. 5. As part of its media mailing services, the Contractor will create an addendum for each client, which includes personnel and other non -media contacts the client wants to reach with its materials. 6. Release of a tailored calendar of events, with emphasis on particular seasons and holidays. These are times when media are particularly looking for news and special offerings. Page 11 of 15 Agreement #15-6520 "Tourism Public Relations Services" 7. Operate an aggressive Collier County News Bureau. The bureau will be staffed and equipped to pitch the media proactively and respond 24 -hours -a -day to inquiries, refer coverage opportunities to the appropriate parties, give advice on trends and developments and provide current information. The Contractor will provide a fully - staffed extension the Collier County media team to help you to be execute activities for which you may not previously have had the time or staff to utilize. Actions of the News Bureau will include: • Handle inquiries, referring to the County as necessary; • Alert the media to news, developments and opportunities; • Maintain a fact file, electronic image and multimedia library; • Provide current information on all aspects of the destination; • Research editorial calendars to facilitate placements; • Review potential media visits; • Maintain updated listings of journalists with their specific interests; continuing regular contact to maximize enthusiasm, providing information as necessary; • Develop and present high -impact story ideas; • Providing the client with clips of all media coverage; and • Monitor and maintain an Online News Room. 8. Incorporate the County into as many appropriately themed agency -wide releases as possible. 9. Post material on the Contractor's Facebook site and tweet about news from the Contractor's Twitter handle with 1,500+ followers. 10. Participate actively in the Collier County marketing process. This will include being involved in the strategic planning process and participating in key tourism meetings and events. 11. Provide a 12 -month program and timeline of activities in cooperation with the Director of Public Relations. In addition, no releases or other materials will be disseminated without written client approval. 12. Distribute the following resource guides to the County and its constituents on an annual basis: • Travel Industry Meeting Booklets - This book will contain a listing of some 139 important worldwide travel industry meetings with dates, locations, topics and contact information; Page 12 of 15 Agreement #15-6520 "Tourism Public Relations Services" • Calendar of Holidays - This year-long calendar outlines major North American holidays with corresponding deadlines for editorial coverage of related news; • Hotel/Tourism Award Listings - This book is a compilation of 64 significant opportunities for hotel/ tourism awards and 22 surveys; information provided includes criteria, deadlines and contact names for entries. 13. Coordinate seminars to benefit the County and its constituents. The seminar is designed for people who can benefit by learning from public relations experts and are staged in a central location convenient for multiple tourism and economic development partners. Participants also receive an update on the public relations program. 14. Create weekly, monthly and quarterly newsletters for the County. These newsletters contain a mix of destination updates, partner news, and promotions, supported by appropriate imagery. 15. The Contractor will assist the CVB in the creation of the in -market newsletter. It will be important to stress opportunities for their involvement in the CVB's activities and utilize the newsletter to outline upcoming events and opportunities with deadlines for participation. 16. Develop and implement a Visiting Journalist Program in which the Contractor makes individual judgments on each and every journalist requesting a visit. Further, it is essential that a Visiting Journalist Program (VJP) be developed and monitored monthly to ascertain placement timing. Knowing who has traveled and where and when placements can be expected, delivers an organized approach that maximizes value for visits granted. The Contractor will: • Aggressively encourage the right journalists to visit the destination; • Review requirements/ requests and anticipated results with client approvals; • Work with an airline partner to secure airline tickets; • Assist client with itinerary arrangements; • Forward press materials; and • Monitor and report results. Each individual press trip request is submitted to the client with the agency's press request form, outlining the journalist's affiliation, audience reach and special interests as well as agency recommendation and remarks. A client signature authorizes the agency to proceed with the trip. Any top media that are not allowed to participate in sponsored visits (such as Conde Nast Traveler and Travel+ Leisure, USA Today and The New York Times). The Contractor will Page 13 of 15 Agreement #15-6520 "Tourism Public Relations Services" 0 work with this media and encourage them to consider why they should arrange a visit on their own. Through one-on-one contact, the Contractor will make a compelling case about the destination and its news value. The Contractor offers assistance with fact checking, photography and source material to help them create their stories. 17. Create an integrated social media campaign that will help the County build brand equity and credibility, engage customers, attract events, reach goals, track metrics and conversation trends. The Contractor will: • Advise regarding best practices to use social media sites effectively given the synergy between the various communication channels ( i.e., an iPhone image can be posted to Flickr, a Facebook page and then tweeted). Across all social media platforms, the Contractor will also monitor to evaluate, track/measure conversations. • Support the presence on relevant social networks such as Facebook for the Naples, Marco Island, and Everglades - Paradise Coastal brand to launch direct -to -consumer incentives, online events, contests and communication to increase fans. Promotions can be customized and targeted to both the peak leisure season and slower season as need dictates. • The Contractor will provide Collier County with tips and suggested course of action to leverage micro blogging sites such as Twitter, developing a content calendar as necessary. The Contractor can create exclusive promotions/ incentives for followers and engage those followers through experts, live events and conferences. The Contractor will monitor topics and retweets through TweetBeep and other tracking outlets, as well as link Tweets between Facebook, YouTube, etc. as desired. • The Contractor will also feature Collier County and its partners on its own Twitter page, which is comprised of a ready network of some 1500+ top media and industry followers. • The Contractor will monitor coverage and reviews, responding to noteworthy blog posts as agreed upon by the client to help manage perceptions within the online community and become part of blog conversation with transparent messaging at the authority's direction as well. The Contractor will serve as an advisor regarding best practices for establishing its own blog, if desired, including proper language, tone and frequency of posts, as well as offering direction on linking blog updates to client Facebook page and other social media outlets. • The Contractor will work with Collier County to ensure that any information that appears on Wikipedia is correct, helping to implement any revisions if necessary. Agency, at client direction, can also create entries. • The Contractor will post on Video sharing Web sites such as YouTube, Yahoo! Video and Google Video allow users to distribute video clips to the masses. With the proper distribution, consumers interested in learning more about Collier County can easily find related videos online. The Contractor will develop a distribution Page 14 of 15 Agreement #15-6520 "Tourism Public Relations Services" strategy and schedule consisting of appropriate video sharing Web sites and "tagging" with the goal of achieving a viral effect, measuring viewers as necessary. • Post on web sites like Flickr, Zoomr and Picasa to enable marketers to share and post images with several audiences, including media. The Contractor can support Collier County capitalizing on current photo -sharing trends, with tactics ranging from the upload of high -impact photography and strategic "tagging" and "geotagging" of online photos, to participation in relevant online groups and the execution of online photos contests, all the while measuring viewers as necessary. • The Contractor will assist in concepting and developing personalized apps that interface with smart phone technologies. We will seek to work with new geo-gaming opportunities such as Foursquare and SCVNGR as well. The Contractor can also support Podcast development as well as other Web 2.0 tools. • The Contractor will provide ongoing counsel on how to build the Naples, Marco Island and Everglades brand through social media, keeping abreast of all new developments. The Contractor is also to help strategize and integrate all social media efforts, linking each outlet to the other. Page 15 of 15 Agreement #15-6520 "Tourism Public Relations Services" ll CERTIFICATE OF LIABILITY INSURANCE """'DATE (MM DD YYYY} 11,Sr1Dl5 THIS CERTIFICATE IS ISSUED AS A MATTER Of INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER. IMPORTANT: it the certificate holder Is an ADDITIONAL INSURED, the policy(les) must be endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). PRODUCER NJ@n8 Zander, CPcU, cic AME: NAME: C. T. Lowndes - Mt. Pleasant Office PHONE (843)884-3159 FAX Isaaleel-seri INC. No, Erry, No): 966 MCCaats tOz'. _WC, AGDBESS,, jzander2ctlowndes.com Mt. Pleasant sc 29464 INSURERS) AFFORDING COVERAGE MAIC Is INsuaERA Ohio Security - Montgomery 24082 INSURED INSURER B :Ohio Casualty 24074 Lou Hammond a Associates Inc 145 King St INSURER C, Suite 411 INSURER D INSURER E Charleston sC 29401 INSURER F: THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES, LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. INSR ADOL SUER LTR TYPE OF INSURANCE-Wyn POLICY NUMBER MMtUODYtYYYY POLICY WDO7YYYY LIMITS _ X COMMERCIAL GENERAL LIABILITY CACH ODCURRENCE 3 1, 000, 000 A CLAIMS MADE X OCCUR DAMAGE TO RENTED PREMISES (Ea o—rrencej 5 11000,000 X BZS55609265 7/12/2015 7/12/2016 MEDEXP{Anyax na—a S 15,000 PERSONAL .IL ADV INJURY S 11 000, 000 GEN'LAGGREGATE LIMIT APPLIESPER GENERAL AGGREGATc` 3 2.000,000 X PRO PGE.ICY JECT LOC: PRODUCTS COMP+OP AGG S 2,000,000 OTHER: EmpV.Ye Dmhonesly S 25,000 AUTOMOBILE LIABILITY ;Es4nnE dent SiN0L^ LIMIT g 11000,000 A _.. ANY AUTO BODILY INJURY Per vc,—u S ALL OWNED X SCHEDULED SA355696220 —_.. AUTOS AUTOS 7/12/2015 7112/2016 EODILY INjURY'Parr al;cadelx) S X HIRES AUTOS X.. NON.OIWNE0 PROPERTY DAMAGEAilTOS (Per aae,feni) S U. --d matnrYse—Nned S 1.000, 000 X UMBRELLA LIAR OCCUR i:ACH OCCURRENCE $ 5,000,000 $ EXCESS LIAR CLAIMS -MADE:— _ AGGREGATE 3 5:0001000 DEG X RETENTIONS 10,000 1:18055609265 7t1212015 7n2t2016 s WORKERS COMPENSATIONP-R OTH- ANO EMPLOYERS' LIABILITY Y f N X PATU"E ER ANY PROPRIk.70P,'PARTNER:`E.XECU-! VE EL. EACH ACCIDENT 11 11000,000 CFFICER+'MEMEER EXCLUDED' Y NIA A (Mandatary in NH) RN555609265 7/1272015 7/1212016 Ei If yep. describe -A., . OIaE.1.w`E- EA EMPLOYEE 8 1, 000, 004 DESCRIPTION OF OPERATIONS h.i— E . DISEASE - POLICY LIMIT & 1 000 000 DESCRIPTION OF OPERATIONS 1 LOCATIONS f VEHICLES (ACORD 101. Additional Remarks Sahedala, may be attached it more space is required) Those usual to the insureds operation. Lou Hammond & Stephen Hammond are excluded from coverage under the workers' compensation policy. Solicitation 15-6520 Tourism Public Relations Services Certificate holder is included as additional insured on the commercial general liability policy for any and all work performed on behalf of Collier County per form SP 7996 0713 if required by written contract, v 1953-2014 ACORD CORPORATION, All rights reserved. ACORD 25 (2014/01) The ACORD name and logo are registered marks of ACORD INS025 (20 tau!) Lou Hammond & Associates, Inc. Response to Request for Proposal, Collier County November 5, 2015 Page 105 SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE Collier County Board Of County Commissioners, Naples, Florida THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN ACCORDANCE WITH THE POLICY PROVISIONS, 3299 Tamiami Trail East AUTHORIZED REPRESENTATIVE Naples, FL 34112 B1,1 Si'coxi:TAZ G•f/GLtGs�caQ / ALrc'cc?C�- v 1953-2014 ACORD CORPORATION, All rights reserved. ACORD 25 (2014/01) The ACORD name and logo are registered marks of ACORD INS025 (20 tau!) Lou Hammond & Associates, Inc. Response to Request for Proposal, Collier County November 5, 2015 Page 105 E � N Extra Professional Liability Coverage Part Declarations NOTICE MANY OF THE PROFESSIONAL LIABILITY COVERAGE PARTS ARE WRITTEN ON A CLAIMS MADE BASIS, AND AS SUCH, TO ALL PROVISIONS, APPLIES ONLY TO ANY CLAIM FIRST MADE DURING THE POLICY PERIOD. NO COVERAGE EXISTS FOR CLAIMS FIRST MADE AFTER THE END OF THE POLICY PERIOD UNLESS, AND TO THE EXTENT THAT, THE EXTENDED REPORTING PERIOD APPLIES. DEFENSE COSTS REDUCE THE LIMIT OF LIABILITY AND ARE SUBJECT TO THE RETENTION. PLEASE REVIEW THE POLICY CAREFULLY AND DISCUSS THE COVERAGE WITH YOUR INSURANCE AGENT OR BROKER. Named Insured: Lou Hammond & Associates. Inc. Policy Number: 596361873 Policy Period: 8/28/2015 to 8/28/2017 Item 1. Policy Year Limits of Liability and Retentions (inclusive of Defense Costs). Regardless of the Option selected, as indicated by a checked box, please refer to the Coverage Schedule below for applicable Coverage Parts, The Coverage Parts designated below are issued with the Limits of Liability and Retention Option selected below: 0 Single Limit of Liability and Scheduled Retentions: Single Limit of Liability` $1,000,000 / $1,000,000 Scheduled Retentions Refer to Column 3 below ❑ Scheduled Limits of Liability and Scheduled Retentions: Scheduled Limits of Liability Refer to Column 2 below Scheduled Retentions Refer to Column 3 below O Coverage Part Scheduled Limits of Scheduled Retroactive Policy Policy Liability Retentions Date Year Period Per Claim or Privacy Per Claim Premium Premium Event/Aggregate Limit Media Liability - Claims Made $25,000 08/28/2006 $5,200 $10,400 Single Limit applies to claims made coverage parts only. If an occurrence coverage part is selected the limit for that coverage part is a separate scheduled limit. NOTE: The premium shown on this Declarations page does not include Surcharges or Taxes, if applicable. Authorized Representative Date: f 08/06/2015 GSL12048_032010 Pagel ©CNA All Rights Reserved