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Agenda 09/26/2017 Item #16F909/26/2017 EXECUTIVE SUMMARY Recommendation to approve and authorize the Chairman to execute Tourist Development Tax Grant Agreements for FY 2018 for Promotion ($164,300) and Non-County Owned Museums ($604,073) Grants, and make a finding that this action promotes tourism. OBJECTIVE: Approve grant agreements for Tourist Development Tax Promotion and Non-County Owned Museums for FY 2018. CONSIDERATIONS: Tourism Grant Applications were made available on our County Tourism website in March and were due April 28, 2017. In accordance with the Grant Guidelines, the applications were reviewed by Tourism Division staff to verify they met the Grant Guidelines. Tourism staff made suggestions on the funding level for each applicant. The Tourist Development Council (TDC) then reviewed the grant applications on May 22, 2017 and recommended that the Board of County Commissioners approves the grant funding as follows: Marketing & Events Grants Naples, Marco Region of Antique Automobile Club of America, Inc. (AACA) - Recommended Funding of $13,000 This 501 c (4) organization received grant funding in 2016 for $10,000 and 2017 for $13,000. Their request for the upcoming grant cycle is for $13,000 in promotional assistance with the AACA Antique Auto Show at Naples Depot to be held in March 2018. Funding will be used for national and Florida specific advertising in antique auto magazines and on websites. The organization is projecting 200 overnight visitors and 125 hotel room nights for the 2018 event. The TDC and staff recommend funding at $13,000 for the event in FY 2018. Artis-Naples, Inc. - Recommended Funding of $25,000 This request is to promote the 2017 Naples International Film Festival (NIFF) in October. As of January 1, 2017, NIFF became part of the Artis-Naples portfolio. Funding will be used to promote the festival through digital and social media outlets in addition to advertising in film industry publications. The organization projects 1,500 overnight visitors and 3,000 hotel room nights during the event. The TDC and staff recommend funding for the festival for FY 2018 at $25,000. Hodges University - Recommended Funding of $10,000 This is a first-time request to promote the first annual 2018 Identity Fraud Conference to be held in Collier County in April 2018. The request if for advertising assistance to attract out of area attendees to the conference via social media, website, direct mail and a press release campaign. The University projects 150 visitors for the three-day conference. The TDC and staff recommend $10,000 in funding for FY 2018. Kiwanis Club of Pelican Bay Naples, Inc. - Recommended Funding of $25,000 This is a first-time request to assist in funding promotional efforts for the third annual Bacon Fest at Naples Airport. The two previous events have primarily attracted local attendees, with 3,000 visitors in 2014 and 5,000 visitors in 2015. The Kiwanis Club believes that with out -of-market advertising they can attract 200-300 overnight visitors for their November 2017 event. The TDC and staff recommend $25,000 in funding for FY 2018. 16.F.9 Packet Pg. 2647 09/26/2017 Spirit Promotions, LLC - Recommended Funding of $76,300 The US Open Pickleball Championships will take place in Collier County at East Naples Community Park from April 22 - April 29, 2018. This will be the third year of a multiple year contractual commitment with Collier County to keep the US Open Championships in our area. Spirit Promotions, the event organizer, has requested $76,300 to assist with broadcast, live streaming and production costs for a two - hour television special on CBS Sports Network and 6 hours of live streaming of the event on either ESPN 3 or Facebook Live. This coverage will highlight the US Open and prominently feature Collier County as a sports tourism destination of choice. The broadcast is anticipated to reach approximately 50 million homes throughout the United States to further drive future visitation to our destination. The show will run in prime time on a pre-determined weekend in and have a minimum of one re-broadcast. Event organizers anticipate 12,000 overnight visitors, over 4,000 hotel room nights, $194,396 in tourist tax revenue, $4,548,280 in direct visitor spending, and $6,776,937 in economic impact over the course of the seven - day event. The promoter received a grant in FY 2017 in the amount of $71,000 for similar event promotion expenses. The TDC and staff recommend $76,300 in funding for FY 2018. Food Idea Group, Inc. - Recommended Funding of $15,000 This is a first-time request to promote the Fall 2017 edition of Naples Restaurant Week. It will take place November 30 - December 13, 2017 and will pattern the successful Spring 2017 event, featuring over 30 area restaurants. The promoters have requested $15,000 for regional radio advertising, billboard advertising and website enhancements to promote the event. They are projecting 1,250 overnight visitors, $2,642,500 in direct visitor spending and $486,922 in Tourist Tax revenue. The TDC and staff recommend $15,000 in funding for FY 18. Non County Owned/Operated Museums Artis-Naples, Inc. - Recommended Funding of $175,000 This request is for exhibit acquisition and promotional expenditures for an exhibit entitled, “French Moderns: Monet to Matisse, 1850-1950 that will run from October to January at the Baker Museum. The organization has had grants using Category C-2 funds in 2009 ($20,000) , 2012 ($25,000) and 2016 ($150,000). The organization projects 4,731 overnight visitors, 9,462 room nights and TDT revenue of $22,055 over the course of the exhibit. The TDC and staff recommend funding for FY 2018 at $175,000. Naples Botanical Garden, Inc. - Recommended Funding of $150,000 This request is for exhibit rental and promotional expenditures for a Dinosaurs in the Garden exhibit at the Garden. The exhibit will feature a multi-sensory display of ten life-size dinosaurs that will run from February through May 2018. The organization has received past grants in 2009 ($150,000), 2010 ($75,000), 2011 ($63,000) and 2016 ($150,000). The organization projects 10,638 overnight visitors, 2,660 room nights and TDT revenue of $185,785 for the duration of the exhibit. The TDC and staff recommend funding for FY 2018 at $150,000. Golisano Children’s Museum of Naples, Inc. - Recommended Funding of $150,000 C’mon is applying for a grant to acquire and to promote two traveling exhibits to the museum in 2018. Museum staff will select from four different exhibits with different age and subject matter appeal depending upon availability. C’mon has received grants in 2008 ($150,000), 2009 ($75,000), 2010 ($100,000), 2014 ($100,000) and 2016 ($111,1760). The organization projects 600 overnight visitors and TDT revenue of $7,744. The TDC and staff is recommending funding for FY 2018 at $150,000. Naples Zoo, Inc. - Recommended Funding of $129,073 This application is for exhibit rental and promotional expenses for a traveling exhibit entitled, “Penguins in Paradise” consisting of four African black footed penguins that will be featured at the Naples Zoo from 16.F.9 Packet Pg. 2648 09/26/2017 November 2017 to April 2018. This Zoo has received grants in 2008 ($121,000) and 2009 ($40,000). The organization projects 42,896 overnight visitors, 14,298 room nights and TDT revenue of $617,850 over the course of the exhibit. The TDC and staff recommend funding for FY 2018 at $129,073. FISCAL IMPACT: Funding for promotion and marketing grants in the amount of $164,300 (Fund 184) and for Non-County owned museums of $604,073 (Fund 193) is included in the proposed FY 2018 Tourism Division budget. ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended approval of this item 7-0 at the May 22, 2017 meeting with a recommended finding that the expenditures promote tourism. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: Recommendation to approve and authorize the Chairman to sign Tourist Development Tax Grant Agreements for FY 2018 Promotion & Marketing ($164,300) and Non -County Owned Museums ($604,073) Grants, and make a finding that this action promotes tourism. ATTACHMENT(S) 1. CORRECTED - Fy 18 - Naples_Marco Antique Auto Club (2) (PDF) 2. CORRECTED - FY 18 - Artis-Naples, Inc. (Internatio (PDF) 3. CORRECTED - FY 18 - Hodges University (PDF) 4. CORRECTED - FY 18 - Kiwanis Club of Pelican Bay (PDF) 5. CORRECTED - FY 18 - Spirit Promotions, LLC (PDF) 6. CORRECTED - FY 18 - Food Idea Group, Inc (PDF) 7. CORRECTED - FY 18 - Artis-Naples, Inc.(French Mode (PDF) 8. CORRECTED - FY 18 - Naples Botanical Garden, Inc (PDF) 9. CORRECTED - FY 18 - Golisano Children's Museum of (PDF) 10. CORRECTED - FY 18 - Naples Zoo, Inc (PDF) 16.F.9 Packet Pg. 2649 09/26/2017 COLLIER COUNTY Board of County Commissioners Item Number: 16.F.9 Doc ID: 3779 Item Summary: Recommendation to approve and authorize the Chairman to execute Tourist Development Tax Grant Agreements for FY 18 for Promotion ($164,300) and Non-County Owned Museums ($604,073) Grants, and make a finding that this action promotes tourism. Meeting Date: 09/26/2017 Prepared by: Title: Tourist Development Tax Coordinator – Tourism Name: Kelly Green 09/19/2017 3:43 PM Submitted by: Title: Division Director - Tourism – Tourism Name: Jack Wert 09/19/2017 3:43 PM Approved By: Review: Tourism Ed Caum Deputy Director Review Completed 09/19/2017 3:55 PM County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 09/19/2017 4:45 PM Tourism Jack Wert Director Review Completed 09/19/2017 5:26 PM County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 09/20/2017 7:20 AM Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 09/20/2017 7:55 AM Budget and Management Office Ed Finn Additional Reviewer Completed 09/20/2017 9:17 AM County Manager's Office Tim Durham Executive Director- Corp Business Ops Completed 09/20/2017 12:10 PM County Manager's Office Leo E. Ochs Level 4 County Manager Review Completed 09/20/2017 2:01 PM Board of County Commissioners MaryJo Brock Meeting Pending 09/26/2017 9:00 AM 16.F.9 Packet Pg. 2650 16.F.9.a Packet Pg. 2651 Attachment: CORRECTED - Fy 18 - Naples_Marco Antique Auto Club (2) (3779 : FY 18 TDC Grant Agreements) 16.F.9.a Packet Pg. 2652 Attachment: CORRECTED - Fy 18 - Naples_Marco Antique Auto Club (2) (3779 : FY 18 TDC Grant Agreements) 16.F.9.a Packet Pg. 2653 Attachment: CORRECTED - Fy 18 - Naples_Marco Antique Auto Club (2) (3779 : FY 18 TDC Grant Agreements) 16.F.9.a Packet Pg. 2654 Attachment: CORRECTED - Fy 18 - Naples_Marco Antique Auto Club (2) (3779 : FY 18 TDC Grant Agreements) 16.F.9.a Packet Pg. 2655 Attachment: CORRECTED - Fy 18 - Naples_Marco Antique Auto Club (2) (3779 : FY 18 TDC Grant Agreements) 16.F.9.a Packet Pg. 2656 Attachment: CORRECTED - Fy 18 - Naples_Marco Antique Auto Club (2) (3779 : FY 18 TDC Grant Agreements) 16.F.9.a Packet Pg. 2657 Attachment: CORRECTED - Fy 18 - Naples_Marco Antique Auto Club (2) (3779 : FY 18 TDC Grant Agreements) 16.F.9.a Packet Pg. 2658 Attachment: CORRECTED - Fy 18 - Naples_Marco Antique Auto Club (2) (3779 : FY 18 TDC Grant Agreements) 16.F.9.a Packet Pg. 2659 Attachment: CORRECTED - Fy 18 - Naples_Marco Antique Auto Club (2) (3779 : FY 18 TDC Grant Agreements) 16.F.9.a Packet Pg. 2660 Attachment: CORRECTED - Fy 18 - Naples_Marco Antique Auto Club (2) (3779 : FY 18 TDC Grant Agreements) 16.F.9.a Packet Pg. 2661 Attachment: CORRECTED - Fy 18 - Naples_Marco Antique Auto Club (2) (3779 : FY 18 TDC Grant Agreements) 16.F.9.a Packet Pg. 2662 Attachment: CORRECTED - Fy 18 - Naples_Marco Antique Auto Club (2) (3779 : FY 18 TDC Grant Agreements) 16.F.9.b Packet Pg. 2663 Attachment: CORRECTED - FY 18 - Artis-Naples, Inc. (Internatio (3779 : FY 18 TDC Grant Agreements) 16.F.9.b Packet Pg. 2664 Attachment: CORRECTED - FY 18 - Artis-Naples, Inc. (Internatio (3779 : FY 18 TDC Grant Agreements) 16.F.9.b Packet Pg. 2665 Attachment: CORRECTED - FY 18 - Artis-Naples, Inc. (Internatio (3779 : FY 18 TDC Grant Agreements) 16.F.9.b Packet Pg. 2666 Attachment: CORRECTED - FY 18 - Artis-Naples, Inc. (Internatio (3779 : FY 18 TDC Grant Agreements) 16.F.9.b Packet Pg. 2667 Attachment: CORRECTED - FY 18 - Artis-Naples, Inc. (Internatio (3779 : FY 18 TDC Grant Agreements) 16.F.9.b Packet Pg. 2668 Attachment: CORRECTED - FY 18 - Artis-Naples, Inc. (Internatio (3779 : FY 18 TDC Grant Agreements) 16.F.9.b Packet Pg. 2669 Attachment: CORRECTED - FY 18 - Artis-Naples, Inc. (Internatio (3779 : FY 18 TDC Grant Agreements) 16.F.9.b Packet Pg. 2670 Attachment: CORRECTED - FY 18 - Artis-Naples, Inc. (Internatio (3779 : FY 18 TDC Grant Agreements) 16.F.9.b Packet Pg. 2671 Attachment: CORRECTED - FY 18 - Artis-Naples, Inc. 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(Internatio (3779 : FY 18 TDC Grant Agreements) 16.F.9.c Packet Pg. 2675 Attachment: CORRECTED - FY 18 - Hodges University (3779 : FY 18 TDC Grant Agreements) 16.F.9.c Packet Pg. 2676 Attachment: CORRECTED - FY 18 - Hodges University (3779 : FY 18 TDC Grant Agreements) 16.F.9.c Packet Pg. 2677 Attachment: CORRECTED - FY 18 - Hodges University (3779 : FY 18 TDC Grant Agreements) 16.F.9.c Packet Pg. 2678 Attachment: CORRECTED - FY 18 - Hodges University (3779 : FY 18 TDC Grant Agreements) 16.F.9.c Packet Pg. 2679 Attachment: CORRECTED - FY 18 - Hodges University (3779 : FY 18 TDC Grant Agreements) 16.F.9.c Packet Pg. 2680 Attachment: CORRECTED - FY 18 - Hodges University (3779 : FY 18 TDC Grant Agreements) 16.F.9.c Packet Pg. 2681 Attachment: CORRECTED - FY 18 - Hodges University (3779 : FY 18 TDC Grant Agreements) 16.F.9.c Packet Pg. 2682 Attachment: CORRECTED - FY 18 - Hodges University (3779 : FY 18 TDC Grant Agreements) 16.F.9.c Packet Pg. 2683 Attachment: CORRECTED - FY 18 - Hodges University (3779 : FY 18 TDC Grant Agreements) 16.F.9.c Packet Pg. 2684 Attachment: CORRECTED - 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FY 18 - Spirit Promotions, LLC (3779 : FY 18 TDC Grant Agreements) 16.F.9.f Packet Pg. 2712 Attachment: CORRECTED - FY 18 - Food Idea Group, Inc (3779 : FY 18 TDC Grant Agreements) 16.F.9.f Packet Pg. 2713 Attachment: CORRECTED - FY 18 - Food Idea Group, Inc (3779 : FY 18 TDC Grant Agreements) 16.F.9.f Packet Pg. 2714 Attachment: CORRECTED - FY 18 - Food Idea Group, Inc (3779 : FY 18 TDC Grant Agreements) 16.F.9.f Packet Pg. 2715 Attachment: CORRECTED - FY 18 - Food Idea Group, Inc (3779 : FY 18 TDC Grant Agreements) 16.F.9.f Packet Pg. 2716 Attachment: CORRECTED - FY 18 - Food Idea Group, Inc (3779 : FY 18 TDC Grant Agreements) 16.F.9.f Packet Pg. 2717 Attachment: CORRECTED - FY 18 - Food Idea Group, Inc (3779 : FY 18 TDC Grant Agreements) 16.F.9.f Packet Pg. 2718 Attachment: CORRECTED - FY 18 - Food Idea Group, Inc (3779 : FY 18 TDC Grant Agreements) 16.F.9.f Packet Pg. 2719 Attachment: CORRECTED - FY 18 - Food Idea Group, Inc (3779 : FY 18 TDC Grant Agreements) 16.F.9.f Packet Pg. 2720 Attachment: CORRECTED - 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Artis-Naples, Inc.(French Mode (3779 : FY 18 TDC Grant Agreements) 16.F.9.h Packet Pg. 2738 Attachment: CORRECTED - FY 18 - Naples Botanical Garden, Inc (3779 : FY 18 TDC Grant Agreements) 16.F.9.h Packet Pg. 2739 Attachment: CORRECTED - FY 18 - Naples Botanical Garden, Inc (3779 : FY 18 TDC Grant Agreements) 16.F.9.h Packet Pg. 2740 Attachment: CORRECTED - FY 18 - Naples Botanical Garden, Inc (3779 : FY 18 TDC Grant Agreements) 16.F.9.h Packet Pg. 2741 Attachment: CORRECTED - FY 18 - Naples Botanical Garden, Inc (3779 : FY 18 TDC Grant Agreements) 16.F.9.h Packet Pg. 2742 Attachment: CORRECTED - FY 18 - Naples Botanical Garden, Inc (3779 : FY 18 TDC Grant Agreements) 16.F.9.h Packet Pg. 2743 Attachment: CORRECTED - FY 18 - Naples Botanical Garden, Inc (3779 : FY 18 TDC Grant Agreements) 16.F.9.h Packet Pg. 2744 Attachment: CORRECTED - FY 18 - Naples Botanical Garden, Inc (3779 : FY 18 TDC Grant Agreements) 16.F.9.h Packet Pg. 2745 Attachment: CORRECTED - FY 18 - Naples Botanical Garden, Inc (3779 : FY 18 TDC Grant Agreements) 16.F.9.h Packet Pg. 2746 Attachment: CORRECTED - 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