Agenda 09/26/2017 Item #16D2109/26/2017
EXECUTIVE SUMMARY
Recommendation to approve an after-the-fact Florida Department of Economic Opportunity
(DEO) Community Planning Technical Assistance Grant application to implement a tourism
marketing mobile-responsive website in the amount of $60,000.
OBJECTIVE: To strengthen agricultural and heritage tourism partnership opportunities in Immokalee
and surrounding areas, including the Immokalee Pioneer Museum at Roberts Ranch.
CONSIDERATIONS: The DEO offers funding to local governments in the form of C ommunity
Planning Technical Assistance Grants to assist with creative planning and development strategies that
foster a diverse economy as well as healthy rural and urban communities (see Florida Statutes, §
163.3168).
The DOE grant will enable the Museum Division to create an easily navigable mobile-responsive website
that includes a network of local attractions and tourism experiences that visitors and residents can explore.
With a focus on agricultural, culinary, and heritage tourism, the project will strengthen and diversify less
well-known aspects of the interior tourism economy and provide easier access to less visible tourism
resources. With a collaborative and cooperative approach, the website will assist a user in capitalizing on
multiple venues during day trips while highlighting the deep history and enduring traditions of Collier
County’s agricultural industry.
The deadline for the DEO grant application was June 23, 2017. The Museum Division became aware of
the grant opportunity at a Southwest Florida Promise Zone Task Force meeting on June 21, 2017. In
accordance with Collier County CMA #5330, the County Manager is authorized to approve the submittal
of grant applications with subsequent after-the-fact approval by the Board of County Commissioners at
the next regularly scheduled Board meeting. The County Manager approved the grant application on
Friday, June 23, 2017.
Should the grant be awarded, the agreement will be brought to the Board for approval and execution.
FISCAL IMPACT: There is no fiscal impact associated with applying for this grant. Should the grant be
awarded, staff will bring back budget amendments recognizing grant revenue and budgeting expenditures
in a dedicated project number. The total cost of this project is equal to the grant request. No local grant
match is required.
GROWTH MANAGEMENT IMPACT: There is no growth management impact.
LEGAL CONSIDERATIONS: The Board will have the opportunity to accept or reject the award if the
DEO Community Planning Technical Assistance Grant applied for is approved. This item is approved as
to form and legality, and requires majority vote for Board approval. -SRT
RECOMMENDATION: To approve the after-the-fact grant application for a Community Planning
Technical Assistance Grant in the amount of $60,000.
Prepared by: Amanda Townsend, Museum Division Director
ATTACHMENT(S)
1. APP 2017 60-23 DEO (PDF)
2. CM MEMO 2017 06-23 DEO (PDF)
16.D.21
Packet Pg. 1925
09/26/2017
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.D.21
Doc ID: 3621
Item Summary: Recommendation to approve an after-the-fact Florida Department of Economic
Opportunity (DEO) Community Planning Technical Assistance Grant application to implement a tourism
marketing mobile-responsive website in the amount of $60,000.
Meeting Date: 09/26/2017
Prepared by:
Title: Administrative Assistant – Museum
Name: Wanda Bieschke
08/14/2017 3:48 PM
Submitted by:
Title: Division Director - MuseumOperations Support – Museum
Name: Amanda O. Townsend
08/14/2017 3:48 PM
Approved By:
Review:
Public Services Department Joshua Hammond Additional Reviewer Skipped 08/15/2017 2:26 PM
Public Services Department Joshua Hammond Level 1 Division Reviewer Completed 08/15/2017 2:56 PM
Operations & Veteran Services Sean Callahan Additional Reviewer Completed 08/15/2017 2:58 PM
Public Services Department Steve Carnell Level 2 Division Administrator Review Completed 08/17/2017 11:28 AM
County Attorney's Office Scott Teach Level 2 Attorney Review Completed 08/21/2017 11:34 AM
Grants Edmond Kushi Level 2 Grants Review Completed 08/22/2017 3:37 PM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 08/23/2017 10:42 AM
Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 08/23/2017 10:58 AM
Grants Therese Stanley Additional Reviewer Completed 08/25/2017 2:54 PM
County Manager's Office Nick Casalanguida Level 4 County Manager Review Completed 08/27/2017 9:44 AM
Board of County Commissioners Michael Cox Meeting Completed 09/12/2017 9:00 AM
16.D.21
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c,{f,*.C-Otttfl
Public SeMoes Department
lVluseum Division
23 )une 2077
J ulie A. Dennis
Director, Division of Community Development
Division of Community Development / community Planning
107 East Madison Street
Caldwell Building, MSC 160
Tallahassee, Florida 32399
RE:Community Planning Technical Assistance Grant Request - Letter of Request and
Proposed Scope of Work
Dear Ms. Dennis
Collier County Museums Division on behalf of the Board County Commissions is submltting this letter of
request and proposed Scope of Work for the Roberts Ranch Pioneer Museum located in lmmokalee,
Florida and tourism partners in the South Central Rural Area of Opportunlty. The contact person at
Roberts Ranch is Theresa Schober, Manager (TheresaSchober@colliergov.net) and the contact person at
the Museums Division is Amanda Townsend, Director (AmandaTownsend @colliergov.net). The
Southwest Florida Regional Planning Council will assist with partner identification, coordination and
networking as needed at no cost to the Brant fund.
Tourism Marketing Mobile-Responsive Website
1. The Proiect
Collier County is requesting a Community Planning Technical Assistance Grant in the amount of
S60,000 to undertake a tourism marketing strategy that will create a network of local attractions and
tourism experiences visitors can explore thorough an easily navigable mobile-responsive website. The
proposed project is geographically set in the economically distressed counties and communities of the
South Central "Rural Area of Opportunity" (RAO) designation. This includes lmmokalee in northern
Collier County where the National Register listed Roberts Ranch is located, operating as a pioneer
museum. Adjoining communities with the South Central RAO include Glades, Hendry, and Okeechobee
Counties and the communities of Pahokee, Belle Glade, and South Bay (Palm Beach County). Focused on
agricultural, culinary and heritage tourism, the project will strengthen and diversify less well known
aspects of the tourism Industry and provide easier access to less visible tourism resources hidden among
the citrus groves and cattle ranches of the state's interior. Through the website, driving routes that
highlight multiple tourism partners will allow Collier County and partners to capitalize on day trips by
visitors and residents while highlighting the deep history and enduring traditions of agricultural
enterprise in Florida.
[j3['-'iTMUSL,UMS
t\tusam Di/ision . 3331 TamiamiTrail East . Naples, Florida 34112-4901 . 239252-8476 . wvw.colliermuseums.com
16.D.21.a
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4, Includes the amount of time the project is expected to take
This project is expected to take 10 months and will be complete by June 1, 2018.
5, The amount of money requested
Collier County is requesting 560,000 to create and launch the website. The entire requested funding
amount is for contracted services with no indirect cost reimbursement requested.
EXPENDITURE CATEGORIES BU DGET
Person nel
Fringe Benefits
Travel
Eq uipment
Su p p lies
Contractua I S6o,ooo
Other
lndirect Costs
Total Bu dget (direct & indirect)S6o,ooo
S in ce re ly,
Leo E. Ochs Jr.
County Manager
Collier County, Florida
3299 Tamiami Trail East, Suite 202
Naples, FL 34112
€
16.D.21.a
Packet Pg. 1929 Attachment: APP 2017 60-23 DEO (3621 : DEO Community Planning Technical Assistance Grant)
Exhibit A
Scope of Work - Collier County Museums
Deliverables Performance Measures and
Estimated Deliverable Date
Payment Amt.
Deliverable 1
ldentify all existing tourism resources
and key stakeholders in the South
central RAO and adjoining rural areas
Estimated Date: October 31, 2017
Performance Measures:
. List of tourism venues that are
identified
. Contact list of pro.iect partners
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Deliverable 2
Obtain GPS coordinates and
marketing photographs of each venue.
Develop a cultural event calendar with
dates. Prepare descriptions, location
information, and costs for each venue.
Through stakeholder outreach and a
workshop, craft multi-venue tourism
opportunities.
Estimated Date: December 31, 2017
Performance Measures:
. GPS coordinates, photographs and
write-ups of each venue and event
o Confirmed links to all exlsting
online content
. Annual calendar of events
. Minutes of stakeholder workshops
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Deliverable 3
Develop draft digital content, design
development platform, and determine
mobile user interface. Script writing
for content.
Estimated Date: January 31, 2018
Performance Measures:
o Technicalspecificationsdocument
. Schematic illustration of content
. List of integrated analytics tools
s20,000
Deliverable 4
Graphic design of a custom map,
platform features, icon images of all
regional resources and routes.
Estimated Date: February 28, 2018
Performance Measures:
o Electronic copy of the map
. Link to test website
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16.D.21.a
Packet Pg. 1930 Attachment: APP 2017 60-23 DEO (3621 : DEO Community Planning Technical Assistance Grant)
oeliverable 5
Develop marketing rack card
identifying the website and its
purpose; and
Beta test website on different
platforms and devices.
Estimated Date: March 31, 2018
Performance Measures:
. Electronic copy ofthe rack card
. Written results of beta launch
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Deliverable 6
Print and distribute rack cards; and
La unch website with integrated
feedback from beta test
Estimated Date: May 31, 2018
Performance Measures:
. Link to website
. copy of rack card
. List of locations distributed to and
displayed
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16.D.21.a
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