TDC Agenda 09/25/2017 MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor
3299 East Tamiami Trail, Naples, FL 34112
September 25, 2017
* Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. *AGENDA AND MINUTES
A. Changes and Approval of Today's Agenda
B. Approval of prior TDC Meeting Minutes
i. Regular Meeting 7/31/17
5. Presentations/Public Comment - (3 minutes each)
6. * CONSENT AGENDA
All matters listed under this agenda item are considered to be routine and action will be taken by
one motion without separate discussion of each item. If discussion is desired by a member of the
Council, that item(s)will be moved from the Consent Agenda and considered separately under
New Business or Old Business.
A. COASTAL ZONE MANAGEMENT
These items have been before the Coastal Advisory Committee(CAC) and have received a
recommendation by majority vote of the CAC to proceed with the requested work after further
recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to
make a finding that each project promotes tourism.
B. BEACH PARK FACILITIES
These items have been before the Parks and Recreation Advisory Board(PARAB) and have
received a recommendation by majority vote of the PARAB to proceed with the requested work
after further recommendation from the TDC for the necessary tourist tax funding. The TDC is
requested to make a finding that each project promotes tourism.
C. TOURISM DIVISION
7. NEW BUSINESS
These items are for review and recommendation by the TDC and have not been reviewed by
another County Advisory Board and are to be considered for funding by a majority vote and with
a finding that each request promotes tourism.
A. * EVENT FUNDING REQUESTS
i. Sports Event Funding Requests
B. * OTHER TDT FUNDING REQUESTS
i. FBU Operating Expense Agreement
C. * FY 18 Tourism Strategic Marketing Plan
i. Power Point Summary
ii. Marketing Plan
D. * Sports Event Applications
E. * 17-7229 Sports Facilities Assessment Agreement
F. * TDC Member Agenda Item Request
G. * Tigertail and Vanderbilt Tractor Shelters
H. * 17-7153 Doctor's Pass South Jetty Erosion
I. * RFP —Biological Monitoring
J. * ITB 17-7054 Beach Maintenance Activities
K. * Beach Damage Assessment—Information Only
8. OLD BUSINESS
These items have been continued from a previous TDC meeting, or are reoccurring reports for
review by the TDC.
9. Council Member Discussion
10. MARKETING PARTNER REPORTS
These reports are provided to TDC members on the digital link above to the County website. The
Research Data Services report will be presented on a monthly basis, and the other reports will be
presented at TDC meetings on an as needed basis. TDC members may request a presentation by
the Marketing Partner representative or by Tourism staff at each TDC meeting.
A. Research Data Services
B. Paradise Advertising& Marketing, Inc.
C. LHG (Lou Hammond Group)
D. Collier County Tourist Tax Collections
E. Miles Partners -Website Activity
F. Digital & Social Media- Paradise Advertising and Zebra Brazil
G. Phase V- Fulfillment Services
11. TOURISM STAFF REPORTS
These activity reports are provided to TDC members on a digital link to the County
website and will be presented to the TDC on an as needed basis. TDC members may
request a presentation by Tourism staff members at each TDC meeting.
A. Director
B. Group Sales
C. Leisure&Travel Trade Sales
D. Sports Marketing
E. Public Relations & Communications
F. Film Office
G. International Representatives
H. Visitor Centers
12. Detailed Staff Reports
13. Next Scheduled Meeting Date/Location—October 23, 2017 Collier County Government
Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112
14. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their objections,
if any, in writing, to the Council prior to the meeting if applicable.
For more information, please contact Jack Wert at (239) 252-2402.
If you are a person with a disability who needs any accommodation in order to participate in this
proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please
contact the Collier County Facilities Management Department located at 3335 Tamiami Trail
East, Suite 101, Naples, FL 34112-5356, (239) 252-8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for
additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall,before engaging in any
lobbying activities (including,but not limited to, addressing the Board of County Commissioners
before the Board of County Commissioners and its advisory boards, register with the Clerk to the
Board at the Board Minutes and Records Department.
EXECUTIVE SUMMARY
Recommend approval of Tourist Development Tax Promotion and Marketing funding to
support the four upcoming November 2017 Sports Tourism Events up to $27,700.00 and
make a finding that these expenditures promote tourism.
______________________________________________________________________________
OBJECTIVE: Recommend funding support for managing and promoting four upcoming sports
events in Collier County during FY 18.
CONSIDERATIONS: Collier County is scheduled to host the following four events in
November 2017. The Tourism Division Sports Marketing Team has attracted these prestigious
events to our community. The projected hosting costs to manage these events are based on our past
experience with similar events, and the event funding applications from each event organizer. The
Tourism Division proposes to pay Parks and Recreation for the field rental costs and event staff
support expenses for each event. Field rental and event staff assistance are authorized expenditures
for the BCC approved Sports Assistance Program. Funding for these events is subject to TDC
recommendation and Board approval.
Winter Nationals Senior Softball Tournament will take place November 7-12, 2017. This is a
slow pitch men’s softball tournament featuring over 100 teams with participants in the 40 plus age
categories. In 2016, this event attracted 2,000 athletes, 720 room nights, TDT revenue of
$4,392.00, and an economic impact of $1,040,000.00, for an investment of $5,000.00 in field rental
and event staff costs. The 2017 event is projected to generate 700 room nights. The expenses to
be paid for this event will be assistance with a facility rental up to $5,000.00 and park staff overtime
up to $1,200.00 for a total of $6,200.00.
Paradise Shootout will take place November 11-12, 2017. This is a lacrosse tournament that will
take place for the 6th year in Naples at North Collier Regional Park. In 2016, the tournament
attracted 1,100 athletes, 375 room nights, TDT revenue of $2,288.00, and an economic impact of
$307,350.00 for an investment of $11,700.00 in event support costs. The 2017 event will feature
approximately 50 teams and looks to generate 400 room nights. The expenses to be paid for this
event will be assistance with facility rental up to $3,200.00, event marketing assistance up to
$6,500.00, and park staff overtime up to $1,500 for a total of $11,200.00.
Red Bull Privateers will take place November 17-18, 2017. This is a new paddle board
competition that will take place in the Marco Island and Cape Romano areas. The event is projected
to attract four teams of SUP paddlers and approximately 400 room nights. The expenses to be paid
for this event will be assistance with marketing fees and equipment rental up to a total of $6,000.00.
Paradise Coast Fastpitch Invitational will take place November 17-19, 2017. This is a softball
event taking place for the third year in Naples at North Collier Regional Park. This is a college
showcase event attracted twenty Division I and NAIA college coaches for recruiting purposes and
featured 297 athletes, generated 317 room nights, TDT revenue of $1,934.00, and an economic
impact of $80,230.50 for an investment of $2,500.00 for field fees and staff overtime. The 2017
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event is projected to attract 300 athletes and to generate approximately 325 room nights. The
expenses to be paid for this event will be assistance with field rental up to $2,500.00 and park staff
overtime up to $1,800.00 for a total of $4,300.00.
FISCAL IMPACT: Funding of up to $27,700.00 for support of these four sports events is
included in the requested FY 18 Tourism Division budget in Fund 184 for Sports Marketing Event
support.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan
from this action.
LEGAL CONSIDERATION: This item is approved as to form and legality and requires
majority vote for approval. – CMG
RECOMMENDATION: That the Board of County Commissioners approves Tourist
Development Tax Promotion and Marketing funding to support four upcoming November 2017
Sports Tourism Events up to $27,700.00 and make a finding that these expenditures promote
tourism.
Prepared By: Michael Obyc, Senior Sports Marketing Manager
Attachments: Event Assistance Applications
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EXECUTIVE SUMMARY
Recommendation to approve the 2017 Football University (FBU) event operating and
promotional expenses support budget of $372,000 and $140,000 for media expenses using
Tourist Development Tax Promotion Funds, approve the First Amendment to the
Agreement with All American Games, and make a finding that this event promotes tourism.
______________________________________________________________________________
OBJECTIVE: Approve local event, promotional and media coverage expenses for the Football
University (FBU) National Championships in Collier County.
CONSIDERATIONS: The FBU event has been hosted in Collier County for three consecutive
years. This is a national championship football event showcasing the best sixth, seventh and eighth
grade football teams and stars from around the nation. This year FBU will adding the best 9 & 10-
year-old players to the championships in addition to hosting the Freshman All American Game in
Collier County this year. The event has been televised (locally/nationally) for the past three years
and has brought great exposure to our community. The event takes place December 17-21, 2017
prior to the busy Christmas to New Year’s holiday period.
Based on the success of the past three years, the organizer of the FBU event, All American Games
(AAG), plans to double the size of the event from 24 teams to 48 teams. This growth would bring
added overnight visitors and additional spending to our community during a slower part of the
year. The following is a breakdown of the impact of the proposed 2017 event:
2017 Projections (Over Last Year)
Teams 48 (from 24)
Visitors 6,091 (from 4346)
Location of teams Destination Target Markets
Economic Impact $3 Million (from $1.2 Million)
Hotel TDT $31,275 (from $12,510)
Room Nights 4,500 (from 2,250)
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Proposed FBU National Championship Expenses 2017
Phase I:
Promotional Items Up to $170,000
Adidas player jerseys with CVB logo, Facebook posts from regional qualifier games using
#PathtoNaples and #ParadiseCoast and copies of other event marketing materials with “Path to
Naples” indicated and our logo clearly visible.
Payable Upon receipt of deliverables
Deliverables: Upon documentation from FBU to Collier County confirming receipt of
Adidas player jerseys and screen shots of Facebook posts during qualifying games with
players wearing the CVB logoed jerseys. Screenshots or other evidence of other
marketing materials showing the CVB logo and to promote the Path to Naples
Championship games in Naples.
Phase 2:
Event Operations & Player Experience Up to $90,000
Staff Cost including Referees, officials, clock operators, event site managers, Orientation event
supplemental costs.
Payable Upon receipt of deliverables
Deliverables: Invoices from all vendors and proof of payment to support cost to be
reimbursed including the cost of the Beach Party at the Naples Beach Hotel, or other
approved location. Player Orientation extra costs, Transportation, Trophies, daily
schedules to substantiate the event staff hours cost for reimbursement.
Phase 3:
Media & Event Promotion $140,000
Reimbursed to AAG/FBU by Paradise Advertising & Marketing, Inc. for the live streaming of
the Championship games in Naples by Eleven Sports, and the NBC Network broadcast of the
All- American Bowl in San Antonio, TX featuring two Naples tourism :30 TV spots. In addition
to the costs detailed above, there will be $112,000 in hosting costs.
Payable Upon receipt of deliverables
Breakdown of event operating expenses:
Hosting Expenses to be Paid by Collier
County directly to local vendors
Vendor Projected Cost- To be scheduled by
CVB staff
Venue Rental Fees
$65,000- To Collier County Public Schools
City of Naples for Fleishman Park,
Community School and North Collier
Regional Park as facilities to meet the needs of
the FBU event per FBU contract attached.
Security $20,000- To City of Naples Police and Collier
County Sherriff Department
EMS $10,000- To Collier County EMS
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Operating Event Contingency $5,000- Will obtain quotes per the Board’s
Procurement Ordinance from local approved
vendors.
Athletic Trainers $12,000 Not to Exceed- To be scheduled by
FBU Staff and reimbursed by Collier County.
Total Hosting Cost $112,000
Expenses to be Paid by FBU and
Reimbursed by Collier County
FBU staff to Schedule. Staff costs to include
Game Officials, Clock Operators, Event
Site Managers, Clean Up Crews, Ticket
Takers, Game Announcers and
Photographer
Event Operations and Player Experience $90,000–Staff Costs, Event Orientation, Beach
Party, Trophies and Transportation.
Promotional/Marketing Costs $170,000–CVB Logo, Player Jersey’s,
Facebook Posts and all other Event Marketing
Materials.
Reimbursable Cost not to Exceed $260,000
Media Expenses To be paid by Advertising Agency
$140,000 - Eleven Sports to live stream and
televise Championship games. Two
commercial spots on NBC in the Army All
American Bowl.
Total Media Cost $140,000
Total to be Paid by Collier County $512,000
The FBU staff has indicated that with the expansion of teams, they will need a total of 6 fields to
adequately stage the event. With the number of teams doubling and the length of stay increasing,
the number of potential room nights could also double. The funding for media coverage of the
FBU event will be included in our advertising agency of record approved media budget for FY 18
in the amount of $140,000. Increases in field fees, transportation, and other event support expenses
will not exceed $202,000.
FISCAL IMPACT: Funding for support for the FBU event will be budgeted in the Tourism
Division requested FY 18 budget in Fund 184. This total includes $170,00 in Promotional Items,
$90,000 in Event Operations and Player Experience and $112,000 in Hosting Costs. An additional
$140,000 in Media purchases for live streaming of the championship games in Naples by Eleven
Sports, and the NBC Network broadcast of the All- American Bowl in San Antonio, TX featuring
two Naples tourism :30 TV spots. Total Cost of hosting this event is $512,000.
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GROWTH MANAGEMENT IMPACT: There are no Growth Management impacts associated
with this Executive Summary.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires
majority vote for approval. – CMG
RECOMMENDATION: Recommendation to approve the 2017 Football University (FBU) event
operating expenses of $202,000, $170,000 in promotional items and $140,000 in media expenses
(total $512,000) using Tourist Development Tax Promotion Funds, approve the First Amendment
to the Agreement with All American Games, and make a finding that this event promotes tourism.
Prepared by: Jack Wert, Tourism Director
Attachments: Contract Amendment, Schedule II-A, Contract with AAG
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EXECUTIVE SUMMARY
Recommendation to approve the Fiscal Year 2017-18 Strategic Marketing Plan for the Naples, Marco
Island, Everglades Convention & Visitors Bureau (CVB) and make a finding that this plan promotes
tourism.
_____________________________________________________________________________________
OBJECTIVE: Review the strategic plan for the destination for FY 18 commencing October 1, 2017.
CONSIDERATIONS: During 2017, the CVB conducted meetings with its marketing partners at quarterly
Advisory Roundtables where numerous elements of our destination marketing efforts were discussed.
Additional input was gained at our day-long strategic retreat on June 30, 2017 attended by over 90 tourism
industry partners and monthly face to face meetings with hotel sales and marketing managers and PR
representatives.
The information collected from all these above sources has been analyzed and has now been compiled into
a one year marketing plan to promote the destination and a two year longer range plan to meet our
destination marketing objectives in the future. The resulting 2017-18 Strategic Marketing plan is now ready
for TDC review and recommendation to the BCC.
Each TDC member has been provided a PowerPoint Summary of the 2017-18 Marketing Plan for review
at the September 25 TDC meeting. The plan includes all aspects of the CVB’s initiatives to market Collier
County worldwide as a tourism destination of choice for group meetings, sports events and leisure vacations
in 2017-2018. Following TDC review and recommendation, the plan will be presented as a draft to the BCC
on October 10, 2017. After this initial review, the plan will be presented again to the BCC on October 24
for final approval. The approved final plan will then be posted on our website for use by our Collier tourism
industry partners.
The plan includes Goals, Objectives, Situation Analysis, Strategies, Implementation details, and detailed
planned expenditures for each marketing discipline in the Tourism Division Budget for FY 18. Those
planned expenditures include Administrative Costs, Marketing and Advertising, Public Relations and
Communications, Group and Leisure Sales, Sports Marketing, Film and Entertainment, International
Representation in UK, Europe, Brazil, Marketing Grants and Museum Grants and Capital Expenditures.
FISCAL IMPACT: The projected destination marketing budget to support this strategic marketing plan is
$5.0 million in paid advertising and promotion plus Contracted Services, Promotions, Sports Marketing
and Group Meetings support totaling an additional $6.8 million. These expenditures are funded by the FY
18 projected tourist development tax revenue, collected monthly by the Collier County Tax Collector. This
budget reflects the enactment of the fifth percent of Tourist Development Tax, effective September 1, 2017.
These funds are a part of Funds 184, 193, 194, 196 proposed Tourism Division budget for FY 18.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to
this action.
LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote
for approval. – CMG
RECOMMENDATION: To recommend approval of the Fiscal Year 2017-18 Strategic Marketing Plan
for the Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) and make a finding that
this Plan promotes tourism.
Prepared by: Jack Wert, Tourism Division Director
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EXECUTIVE SUMMARY
Recommendation to approve the usage of the Event & Athletic Application for Sports
Tourism in an effort to assist in the Sports Tourism promotion for Collier County staff and
event organizers alike.
______________________________________________________________________________
OBJECTIVE: Establish a standard Event & Athletic Application for Sports Tourism that will
assist the Tourism Division in their Sports Tourism promotion efforts.
CONSIDERATIONS: Sports Tourism is proposing to use a standard Event & Athletic
Tournament Application. This form is a necessary tool in regards to the procurement and execution
of events. The contents of this form will aid in the process of collecting data, forecasting
performance, and aiding in communication between Collier County staff and Event Organizers.
Approval of this form would allow for a more streamlined process internally between Collier
County staff members, and externally between Collier County Staff and Event Organizers. This
application will allow Collier County Sports Tourism to improve processes and economize staff
time in regards to facilitating current and future events in Collier County.
Due to the timing of the events, Staff will ask the Board of County Commissioners to delegate
signature authority for the Event Applications to the County Manager or his designee.
Staff requests approval to modify the event application as needed provided that the modifications
do not change the legal requirements or the intent of the application with main focus on promoting
sports tourism. Any changes will be returned to the TDC for after the fact review and approval.
EVENT & ATHLETIC APPLICATION This application was created to compile all the
information required by Collier County staff to fully promote and accommodate Sports Tourism
in Collier County. The information in this application will allow for a completely transparent
process from the time of procurement through the execution of the event for Collier County, Collier
County Parks & Recreation, and any Event Organizer bringing Sports Tourism to Collier County.
Once executed by the Parties, the Application is a contract with specific terms and conditions that
must be followed including the County’s standard indemnification language and a termination
provision that will allow the County to cancel or reschedule an event for any reason.
The institution of the form will aid in the following areas:
• Qualifications for funding support eligibility
• Qualifications required for awarding funding
• Allowable vs. Non-Allowable Expenses (reimbursable by the tourist development tax)
• Application Review Process
• Event Summary & Marketing Plan Information
• Collier County Event & Athletic Tournament Policies
• Compliance with Collier County Application Requirements
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FISCAL IMPACT: There is no Fiscal Impact associated with the item in this Executive
Summary; there will be a positive fiscal impact with the benefit of the streamlined process,
standard form, and more Sports Tourism events in Collier County.
GROWTH MANAGEMENT IMPACT: There are no Growth Management impacts associated
with this Executive Summary.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires
majority vote for approval. – CMG
RECOMMENDATION: For the Tourist Development Council to recommend approval the
usage of the Event & Athletic Application for Sports Tourism in an effort to assist in the Sports
Tourism promotion for Collier County staff and event organizers alike.
Prepared by: Michael Obyc, Senior Sports Marketing Manager
Attachments: Event & Athletic Tournament Application
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Collier County Sports Tourism Event Funding Application
Policies and Procedures
Funding Eligibility
Sports Tourism events should promote future overnight visitors to the designation or have a history of
attracting overnight visitors who utilize hotels and lodging in the hosting County over multiple days
throughout the duration of the event.
Funding for Sports Tourism events are required to comply with Section 125.0104, Fla. Stat., which
states:
“To promote and advertise tourism in this state and nationally, and internationally, however, if tax
revenues area expended for an activity, service, venue, or event, the activity, service, venue, or event
shall have as one of its main purposes the attraction of tourists as evidenced by the promotion of the
activity, service, venue, or event to tourists.”
The following criteria are required for funding support:
Funding Eligibility
1. Applications must be received 90 days prior to the first day of the event fully completed.
2. All applications must be submitted online via email.
3. Event must be more than (1) day in duration.
4. Event must generate (250) or more room nights within Collier County.
5. Events with national television exposure will be considered for funding reimbursement.
6. Event must have a history of attracting significant out-of-county visitors and/or the potential to
attract out-of-county visitors. Collier County reserves the right to request proof of room nights,
host, and/or hotel references from previous events.
7. Must comply with all Collier County guidelines, rules, protocols, and laws always.
Pre-Event Requirements
1. Applicant must provide proof of insurance coverage as required by Collier County.
2. Must promote Collier County hotels and lodging as the primary event accommodations.
3. Collier County hotel or other Collier County paid lodging accommodations must be advertised
prior to the event, on the event website and/or via email blast to participants.
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4. Must provide a list of marketing and/or promotional medium for the event. This includes
advertising via promotions, public relations, press conferences, digital media, social media,
newspaper, on-air, television, magazine, and websites etc., that will attract overnight visitors
and spectators to Collier County.
5. Naples, Marco Island, Everglades Convention and Visitors Bureau logo and/or website
(sportsinparadise.com) must be used in all marketing and/or promotional items as it relates to
the event. Please note, only marketing that is promoted to outlets outside of Collier County is
eligible for application and reimbursement of funds.
Post-Event Requirements
1. Events that exceed the estimated room nights will receive the maximum amount of
funding Collier County previously approved. The high production of room nights will be
considered during the funding application process for the following year.
2. All expenses (i.e. facility rental) will be paid on a reimbursement basis. The event
organizer is responsible for all expenses associated with the event, and must provide an
invoice from all entities that charged the event organizer for said expenses. Event
organizers are subject to audit prior to payment.
3. Proof of payment (i.e. wire transfer receipt, front and back of cleared check, proof of
production, proof of advertisement etc.) must be accompanied by an invoice from the
entity charging the event organizer for each expense, proof of room night pick-up reports,
and an invoice to the CVB for the amount the event qualified for via room night
production. Only the items approved by the Collier County Board of Commissioners on the
event application are eligible to be reimbursed.
4. Room night pick-up must be tracked and reported with the submission of a post-event
report to Collier County within (10) calendar days after the last day of the event to remain
eligible for funding reimbursement.
5. The event must achieve at least 80% of the applicant’s estimated room nights within
Collier County, to receive the full amount of the proposed funding reimbursement. If the
room nights generated from the event within Collier County are less than 80% of the
amount proposed in the funding application, funding will be prorated per each room night
picked-up within Collier County hotels.
Allowable Expenses
1. Promotional, marketing, and advertising expenses in target markets outside of Collier County.
2. Field rental fees, site rental fees, contracted labor to assist with event (i.e. set-up, breakdown,
operational assistance), official/referee fees, equipment rental (i.e. golf carts). Please note,
any facility rental, equipment or third party rental and/or vendor will need to be procured and
rented by the event organizer. Event organizers may apply for reimbursement for such
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expenses. The Naples, Marco Island, Everglades Convention and Visitors Bureau will not pay
any rental or vendor directly on behalf of the event organizer. The only exception to this is if
the CVB agrees in writing to pay an internal Collier County entity directly (i.e. Collier County
Police Department, Collier County EMS, Collier County Parks and Recreation etc.).
3. Sanctioning and/or bid fees directly related to the event.
Non-Allowable Expenses
1. Food, Beverages, Refreshments.
2. Administrative or general expenses. (i.e. office supplies, copies etc.)
3. Building projects or permanent equipment expenses.
4. Fundraising cost and/or functions.
5. Prize money or purses.
6. Expenses and debts not related to event.
Review Process
1. Applications will be reviewed to evaluate the impact of the event in Collier County.
2. All proposed funding must be approved by the Collier County Tourism Development Council
and the Collier County Board of Commissioners. Funding will not be reimbursed unless all
elements of the Event Application are strictly adhered to.
Event Summary
How many years has this event been held?
_____________________________________________________________________________________
What previous locations have hosted this event?
_____________________________________________________________________________________
How many participants does this event host historically?
_____________________________________________________________________________________
How many spectators does this event host historically?
_____________________________________________________________________________________
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Please, provide a breakdown of participants, spectators, staff, and media.
Out- of- Area Youth Participants __________________ Local Youth Participants _______________
Out-of-Area Adult Participants __________________ Local Adult Participants _______________
Out-of-Area Youth Spectators __________________ Local Youth Spectators _______________
Out-of-Area Adult Spectators __________________ Local Adult Spectators _______________
Out-of-Area Staff __________________ Local Staff _______________
Out-of-Area Media __________________ Local Media _______________
Number of projected room nights for this event? *Please, provide a single number NOT a range.
____________________________________________________________________________________
How will you be securing Collier County hotel accommodations: host hotel, room blocks, general RFP,
third-party agency? Please, explain in detail and list any hotels with the negotiated rate for the event.
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
Marketing Plan
Please, describe in detail the marketing outlets that will be used to promote this event to participants,
visitors, and entities outside of Collier County. Please note, media kits must be submitted no later than
90 days prior to the first day of the event with the application.
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
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Please refer to the allowable and non-allowable expenses on page 2 of this document to indicate
the intended use of Tourist Development Tax (TDT) Funds below. Please, provide (1) item per line.
If an item is not outlined below, it will not be considered for funding reimbursement.
Expense Amount
___________________________________________ ___________________________________
___________________________________________ ___________________________________
___________________________________________ __________________________________
___________________________________________ __________________________________
___________________________________________ __________________________________
___________________________________________ ___________________________________
___________________________________________ __________________________________
Total Amount Requested: _________________________________
Compliance
I hereby certify that the information contained in this application is true and correct to the best of my
knowledge and that I have read the Policies and Procedures outlined in the Collier County Sports
Tourism Event Funding Application. I will abide by all legal, financial, and reporting requirements as a
condition of receiving funds from Collier County.
Name: _______________________________________________________________________________
Title: ________________________________________________________________________________
Organization: _________________________________________________________________________
Signature: ____________________________________________________________________________
Date: ________________________________________________________________________________
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Event & Athletic Tournament Application
*Application must be received via email 90 days prior to the first day of the event.
Organization Name: ________________________________________________________________
Organization Address: ______________________________________________________________
City: ____________________________State: _______________________ Zip: _________________
Organization Phone: ________________________________________________________________
Organization Website: ______________________________________________________________
Organization Email: _________________________________________________________________
Non-Profit Tax ID No.: _______________________________________________________________
Federal Tax ID No.: _________________________________________________________________
Event Director Full Name: ____________________________________________________________
*Event Director will be the first point of contact in the event of any issues during the event (i.e. medical,
safety, altercations etc.). Collier County Parks and Recreation site-lead representative will consult on
appropriate facility protocols, but it is the responsibility of the Event Director to regulate the situation. Once
the situation has been mediated, the Collier County Parks and Recreation site-lead representative will
discuss the appropriate recourse with the Event Director. (Altercations or violations may result in ejecting
teams and/or individuals from facility etc.)
The below contact information will be used to contact the Event Director during the event.
Event Director Email: _______________________________________________________________
Event Director Cell Phone: ___________________________________________________________
Event Director Home/Business Address: ________________________________________________
City: _________________________State: _________________________ Zip: _________________
Event Name: ______________________________________________________________________
Sport(s):__________________________________________________________________________
Dates requested for event: __________________________________________________________
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Will this event be charging for parking? ____________________If yes, how much? _____________
*Collier County Parks and Recreation requires retention of 10% of the parking revenue.
Will this event be charging admission? ___________________ If yes, how much? _____________
*Collier County Parks and Recreation requires retention of 10% of the admission revenue.
Will there be a different cost for youth? ___________________ If yes, how much? _____________
Is there an age limit for youth to be eligible for free admission? _____ If yes, what age? ________
Will you require food concessions? _____________
*If yes, please ensure an accurate event schedule is provided to Collier County Parks and
Recreation upon request to ensure ample preparation time.
*Please note, event organizers MUST provide their own staff to coordinate, operate, and supervise
any parking and/or admission transactions and regulation of said activities. Collier County staff is
NOT responsible for the storing of any monetary profits or tills gained from admission, parking, or
any other revenue source or vendor associated with the event. Collier County Staff is also NOT
responsible for any lost or stolen items or monies associated with the event.
________ (Please, initial to verify your compliance)
Will you require the use of stage? ______________ If yes, provide detail: _____________________
__________________________________________________________________________________
Will you require bleachers? ___________________ If yes, provide detail: _____________________
__________________________________________________________________________________
*Please note, an additional cost may be associated with the rental of the stage and/or bleachers.
Will this event be sanctioned? If yes, by which organization?
_________________________________________________________________________________
Will you require load-in dates in addition to the above requested dates? Please, circle one below.
(Please note, load-in days may require additional facility rental fees.)
Yes Please list schedule of load-in and tear down (Date, Start, & End Time) and details
on what will be loaded-in/torn down: ___________________________________
__________________________________________________________________
No No load-in days are needed.
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Vendors
1. Vendors are required to supply their own power.
2. Vendors are required to be fully set-up at least (1) hour prior to competition.
3. No outside food and/or beverage vendors are allowed at North Collier Regional Park
as there is an exclusive concessionaire on-site.
4. All vendors must provide a current business license and proof of insurance of at least
$1,000,000 in coverage.
Will you be securing any vendors at this event? Please, circle one below.
YES Please list the name of the vendor(s), dates, times, and dimensions of set-up.
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
NO Vendors will NOT be on-site for the event.
*Please note, a fee may be required for vendors to utilize venue space during the event.
Facility(ies) Requesting:
(Include number of fields and type. Example – North Collier Regional Park – (1) multi-purpose field)
(1) _______________________________________________________________________________
(2) _______________________________________________________________________________
(3) _______________________________________________________________________________
(4) _______________________________________________________________________________
(5) _______________________________________________________________________________
Please, list any other logistical needs (i.e. number of tables, chairs, stage etc.). Please note, a cost may
be associated with these requests at the expense of the event organizer, unless agreed upon in
writing and excused as an expense by the CVB.
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
Estimated # of Athletes: ________________________________________________________________
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Estimated # of Spectators: ______________________________________________________________
Estimated # of Teams: __________________________________________________________________
*Please note after 200 teams, multiple facilities must be used. Event organizers may also be asked to
supply port-o-lets at their expense for events in excess of 200 teams.
If using multiple facilities, please provide the information below.
*Site Directors must be at least 21 years of age and remain on premises for the duration of the event.
Site Director Full Name (1): ____________________________________________________________
Site Director Cell Phone (1):____________________________________________________________
Site Location: _____________________________________________________________
Site Director Full Name (2): ____________________________________________________________
Site Director Cell Phone (2):____________________________________________________________
Site Location: _____________________________________________________________
Site Director Full Name (3): ____________________________________________________________
Site Director Cell Phone (3):____________________________________________________________
Site Location: _____________________________________________________________
Site Director Full Name (4): ____________________________________________________________
Site Director Cell Phone (4):____________________________________________________________
Site Location: ____________________________________________________________
Insurance Policy
Please provide the appropriate Certificate of Insurance per the guidelines below. Documentation of
coverage must be supplied to Collier County Parks and Recreation Staff (15) business days prior to
event. Reservation will not be honored without appropriate insurance on file.
Please refer to the below for additionally insurance and coverage requirements.
Collier County Board of County Commissioners
3299 East Tamiami Trail, Suite 303 Naples, FL. 34112-5746
o Agree to provide certificate(s) of insurance 15 business days prior to event starting as additional
insured for the entirety of the event including the following language:
o General liability requirements as follows: Provide Collier County with proof of a comprehensive
General Liability Policy. Limits: $1,000,000.00 Bodily Injury and property damage. $1,000,000.00
Auto, bodily injury, property damage, workers comp, employers liability (minimum $100,000)
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o Agree that Collier County assumes no liability for the recruitment, selection, background screening of
non-county special event management, staff, volunteers, coaches, youth leaders, and others.
________ (Please, initial to verify your compliance with the above Insurance Policy)
Facility Rental Deposit Policy
A deposit of 15% of the total rental fees and charges associated with the event must be paid to Collier
County Parks and Recreation no later than 90 business days prior or at the time of scheduling, whichever
is earlier, to the first day of reservation. Once the event takes place and is complete, Collier County
Parks and Recreation will issue a full refund to the entity that paid the deposit, provided the facilities
utilized for the event are returned in the same condition as prior to the event. Should any damages or
monetary obligations be incurred by the facility (i.e. excessive damage, vandalism etc.), the 15% deposit
shall be retained by Collier County Parks and Recreation.
________ (Please, initial to verify your compliance with the Facility Rental Deposit Policy)
Event Cancellation Policy
Please note, if the event is cancelled 90 or more days prior to the first requested date of reservation, a
full refund will be issued to the entity that paid the deposit.
In the event the reservation is cancelled less than 90 days prior to the first requested date of
reservation, the 15% deposit will be retained by Collier County Parks and Recreation and no refund will
be issued to the entity that paid the deposit.
If the event is not able to be hosted due to Acts of God (i.e. hurricane), the 15% deposit will be refunded
by Collier County Parks and Recreation.
In regards to inclement weather, if competition begins on any day, rental fees and event expenses are
to be paid in full for said day. If the rented areas are deemed unplayable by Parks and Recreation Lead
Supervisor and/or weather does not allow for the event to begin, rental fees and expenses associated
with the date of cancellation will be waived.
Collier County reserves the right to terminate this Event for any reason with 30 days notice to the Event
Organizer. Deposit will be refunded in full. No other refunds will be made.
________ (Please, initial to verify your compliance with the Event Cancellation Policy)
Facility Parking Policy
Please note, all cars parking on Collier County Park property must park within the designated parking
spot areas. This DOES NOT include any grass area, berm, median, or area not conducive with the safety
of park users. In addition, destruction of landscaping and/or signs prohibiting parking in certain areas
is strictly prohibited. Failure to comply with the above policy and/or failing to comply with the proper
parking guidelines as set forth by Collier County Parks and Recreation may result in parking violations
being issued to the party in violation and/or towing of vehicles. Please, communicate this policy to
individuals associated with the event (i.e. teams, coaches, spectators, vendors etc.) prior to the first
event day via email.
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________ (Please, initial to verify your compliance with the Facility Parking Policy)
Post-Event Material Deadline Policy
Post-event forms and proof of room nights in Collier County must be submitted within (10) calendar
days from the last day of the event. Failure to submit the proper documentation provided by Collier
County, may result in forfeiture of County approved funding reimbursement and/or future event dates.
________ (Please, initial to verify your compliance with the Post-Event Material Deadline Policy)
Evaluation of Event for Future Dates Policy
Upon submission of the post-event and room night materials, Collier County will evaluate the impact
of the event in Collier County based on the deliverables outlined by the event organizer in the funding
application. Collier County will determine based on said evaluation, the extent of which Collier County
will be involved with the event in future years, in terms of event dates and funding. If an event fails to
meet the assured impact to Collier County, Collier County reserves the right to cancel future requested
and/or approved dates. In addition, if there are any activities, violations, or infractions (i.e. altercations,
law enforcement/security detail required, violation of park regulations, county laws, etc.) that are
deemed unfavorable to Collier County, Collier County reserves the right to cancel future requested
and/or approved dates.
________ (Please, initial to verify your compliance with the Evaluation of Event for Future Dates Policy)
Future Date Request Policy
Upon submission of post-event materials, event organizers may request dates for future events. The
ability of the event to deliver the proposed room nights and impact in Collier County provided in the
funding application, will be factored in to the potential for future event funding and date request.
Collier County staff reserves the right to deny a request for rental of the desired dates and times.
________ (Please, initial to verify your compliance with the Future Date Request Policy)
Venue Rental Request & Approval Policy
Venue rental request and/or approved venue request, are subject to being relocated to another County
facility or cancelled in the event of maintenance, safety issues, scheduling, facility capacity, non-
compliance with Collier County guidelines, rules, and laws. This also includes any Acts of God (i.e.
hurricane). Any of the above adversities will be communicated to the renter by Collier County staff.
________ (Please, initial to verify your compliance with the Venue Rental Request & Approval Policy)
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Collier County Resident Policy
In the event a Collier County funded event does not fulfill the impact assured to the County in the event
application, the event is subject to cancellation of future requested and/or approved dates. If the event
organizer is still interested in hosting an event over the same or different date patterns without Collier
County funding, the event organizer must be a Collier County resident and show proof of Collier County
residency. CVB and/or Collier County Parks & Recreation staff reserves the right to deny a request for
rental of the desired dates and times.
________ (Please, initial to verify your compliance with the Collier County Resident Policy)
Hotel & Room Night Guidelines Policy
Event organizers are required to provide actual room night pick-up reports from hotels, which housed
event patrons in Collier County to Collier County staff within (10) calendar days of the last day of the
event. These reports must come from hotel representatives and be featured on official hotel
documentation (Written emails, excel sheets etc., will not be accepted as valid proof of room nights).
In the event a third-party booking agency is used; the same procedure as above applies. Third-party
booking agencies must also verify in writing, the accuracy of the reports. Room nights that are not
accounted for on pick-up reports as outlined above, will not be considered for inclusion into the room
night total for the event.
________ (Please, initial to verify your compliance with the Hotel & Room Night Guidelines Policy)
Rental Fees & Payment Policy
All fees and expenses related with the event are the responsibility of the event organizer to pay. In
addition, any field, equipment, and/or facility usage in excess of the approved number of fields, venues,
and/or equipment is subject to additional charges at the expense of the event organizer. In the event,
it is determined that the event will require more event fields/space after funding has been submitted
for the event, the additional cost will be the responsibility of the event organizer to remit.
Payment of all rental fees and expenses associated with the event are to be paid within 30 calendar
days after the last day of the event. This does not include any expense that is agreed upon in writing as
an excused expense with the CVB.
________ (Please, initial to verify your compliance with the Rental Fees Policy)
Weather Policy
Inclement weather and/or field conditions will be assessed by the Collier County Parks & Recreation
Event Supervisor and/or CVB Sports Representative in accordance with the protocol approved by
Collier County Risk Management.
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________ (Please, initial to verify your compliance with the Weather Policy)
Event Approval Policy
I understand that submitting an application is NOT a guarantee of availability or approval. Approval
will be indicated once all signatures below are completed and the County confirms compliance with
requirements. However, Collier County reserves the right to deny or cancel rental request if the
required documentation is not provided and/or if guidelines are not followed as requested by Collier
County. This also includes those guidelines set forth in the above application and the Collier County
Parks and Recreation Rules & Regulations form.
________ (Please, initial to verify your compliance with Event Approval Policy)
INDEMNIFICATION
To the maximum extent permitted by Florida law, the EVENT SPONSOR shall indemnify
and hold harmless Collier County, its officers and employees from any and all liabilities,
damages, losses and costs, including, but not limited to, reasonable attorneys’ fees and
paralegals’ fees, to the extent caused by the negligence, recklessness, or intentionally
wrongful conduct of the EVENT SPONSOR or anyone employed or utilized by the EVENT
SPONSOR in the performance of this Agreement. This indemnification obligation shall
not be construed to negate, abridge or reduce any other rights or remedies which
otherwise may be available to an indemnified party or person described in this
paragraph. This section does not pertain to any incident arising from the sole negligence
of Collier County. The foregoing indemnification shall not constitute a waiver of
sovereign immunity beyond the limits set forth in section 768.28, Florida Statutes.
________ (Please, initial to verify your compliance with required Indemnification language)
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Event Director Collier County/CVB Representative
Printed Name: ______________________________ Printed Name: __________________________
Title :______________________________________ Title: _________________________________
Signature: __________________________________ Signature: _____________________________
Date: ______________________________________ Date: ________________________________
Parks & Recreation Representative
Printed Name: _______________________________
Title: ______________________________________
Signature: __________________________________
Date: ______________________________________
Collier County Use Only
Rental Fees and Charges
Approved facility: ______________________________________________________________
Number of fields approved: ______________________________________________________
Field type: _____________________________________________________________________
Venue Rental Cost (including load-in dates): ____________________________________________
Additional Rental Cost (i.e. stage, tables, etc.): __________________________________________
______________________________________________________________________________________
Total Cost: _________________________________________________________________________
Expenses to be paid by CVB: ___________________________________________________
Expenses to be paid by Event Organization: ______________________________________
Applications must be sent electronically to be
eligible for review.
Please send application via email to:
Michael Obyc
Naples, Marco Island, Everglades Convention
and Visitors Bureau
239-252-6293
MichaelObyc@colliergov.net
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EXECUTIVE SUMMARY
Recommendation to approve the funding for Contract #17-7229-WV – Sports Facilities
Assessment with Hunden Strategic Partners and make a finding that these expenditures
promote tourism.
______________________________________________________________________________
OBJECTIVE: Perform consultant work in the phasing in of the design, build and operations of
the recently approved amateur sports complex in East Naples.
CONSIDERATIONS: Hunden Strategic Partners (“Hunden”) was selected in a competitive bid
process to perform a Sports Facilities Assessment and award Contract # 15-6419 on October 27,
2015. The Board of County Commissioners (Board) directed staff to do additional study on several
alternative sites for a proposed amateur sports event complex. Staff requests that Hunden be
engaged to consult County staff for the balance of the phased development plan of the new complex
because of Hunden’s intimate knowledge of the proposed new complex and previous assessment
of the types of facilities that the County needs to grow in sports competitions.
Hunden staff will perform tasks within the agreed upon scope and will present its findings monthly
to County Staff, who will in turn report those findings to the County Commission quarterly. The
consulting contract will not exceed a total of $34,500 annually. The contract can be extended for
an additional 180 days, and can be renewed at the option of the County for an additional two one-
year terms.
Pursuant to Section Eleven, sub-paragraph 11 of the Collier County Procurement Ordinance 2017-
08, as amended, staff requests that the Board find that it is in the best interest of the County to
continue utilizing the services of Hunden.
FISCAL IMPACT: Funding for this additional scope of consulting services by Hunden Strategic
Partners of $34,500 is in the proposed Tourism Division FY 18 budget in Fund 184, Contractual
Services.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan
with this Executive Summary.
ADVISORY COMMITTEE RECOMMENDATIONS: This item will be reviewed for
recommendation for approval by the Tourist Development Council at their September 25, 2017
meeting.
LEGAL CONSIDERATIONS: This item is approved as to form and legality, and requires
majority vote for Board approval. —SRT
RECOMMENDATION: Recommendation to approve the funding for to Contract #17-7229-
WV– Sports Facilities Assessment with Hunden Strategic Partners annually for $34,500; authorize
the Chair to execute the attached contract; and make a finding that these expenditures promote
tourism.
Prepared by: Ed Caum, Tourism Deputy Director
Attachments:
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(1) Agreement #17-7229-WV; and (2) Collier County Waiver Request
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EXECUTIVE SUMMARY
Recommendation to approve a Capital Improvement Project in the amount of $114,208, for
the installation of two (2) Beach Tractor Shelters to be installed at the Tigertail Beach Park
and the Vanderbilt Beach Parking Garage to facilitate adequate equipment protection and
equipment cleaning operations to prolong useful operational life of beach cleaning
equipment and make a finding that this item promotes tourism.
OBJECTIVE: To install two (2) Beach Tractor Shelters at Tigertail Beach Park, and the
Vanderbilt Beach Parking Garage to provide adequate protection and cleaning capabilities for the
newly purchased beach tractors and other equipment used for beach cleaning.
CONSIDERATIONS: Coastal Zone Management recently purchased two new beach tractor units
in the amount of $137,000 for the daily beach maintenance and grooming operations for Marco
Island beach and Vanderbilt beach. The tractor units are currently being stored and exposed to
severe open air salt-weather conditions. Prior to replacing the tractor units, staff frequently
encountered excessive cost for the maintenance and restoration of the tractors due to extreme rapid
corrosion from the exposure to these weather and beach conditions. The tractor units have an
economic life span ranging from 5-7 years; however, this is largely contingent upon how well the
tractors are properly stored and maintained. In order to properly protect and maintain the tractors
and other equipment, proper facilities are necessary to clean, store and safeguard the equipment
from bad salt-weather conditions. The County proposes to install two beach tractor shelters at
Tigertail Beach Park ($65,214.00) and the Vanderbilt Beach Parking Garage ($48,994.00) for the
protection of these two new beach tractors.
Proper cleaning and maintenance will prolong the useful life of our beach cleaning equipment.
ADVISORY COMMITTEE RECOMMENDATIONS: This item will be reviewed for
recommendation for approval by the Tourist Development Council at their September 25, 2017
meeting.
The Coastal Advisory Committee meeting on September 14, 2017 was cancelled due to the
hurricane. This item will be reviewed after the fact at their October 12, 2017 meeting.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan
related to this action.
LEGAL CONSIDERATIONS: This item and the use of funding from TDC Fund 195 is
consistent with the beach maintenance operations. This item is approved as to form and legality
and requires majority vote for approval. – CMG
FISCAL IMPACT: The budgeted funds to perform this work in the amount of $114,208 are available
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in TDC Fund 195.
RECOMMENDATION: Recommendation to approve a Capital Improvement Project in the
amount of $114,208, for the installation of two (2) Beach Tractor Shelters to be installed at the
Tigertail Beach Park and the Vanderbilt Beach Parking Garage to facilitate adequate equipment
protection and equipment cleaning operations to prolong useful operational life of beach cleaning
equipment and make a finding that this item promotes tourism.
Prepared By: J. Gary McAlpin, P.E., Coastal Zone Management, Capital Project Planning, Impact
Fees and Program Management Division.
Attachments:
Engineering Design Proposal Vanderbilt Beach
Engineering Design Proposal Tigertail Beach
Vanderbilt Beach Exhibit
Tigertail Beach Exhibit
Cost Estimates Exhibit
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EXISTING DUMPSTER PAD EXISTING FENCE
PROPOSED FREE-STANDING CANOPY
PROPOSED CANOPY
GradyMinor
Civil Engineers ● Land Surveyors
Planners ● Landscape Architects
www.GradyMinor.com
VANDERBILT BEACH PARKING GARAGE
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SHED
CONC.
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CANOPY
GradyMinor
Civil Engineers ● Land Surveyors
Planners ● Landscape Architects
www.GradyMinor.com
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EXECUTIVE SUMMARY
Recommendation to award Invitation to Bid 17-7153R Doctors Pass South Jetty Rehabilitation and
Erosion Control Structures Contract to Earth Tech Enterprises, Inc. in the amount of $2,047,626 to
rebuild the Doctors Pass south jetty and mitigate beach erosion in the Doctors Pass area with the
installation of Erosion Control Structures, authorize necessary budget amendments, authorize the
Chairman to execute the Agreement, and make a finding that this item promotes tourism (Project
No. 90073).
OBJECTIVE: To rebuild the South Jetty at Doctors Pass and install New Erosion Control Structures to the
critically eroded beach immediately south of the Pass.
CONSIDERATIONS: The proposed scope of work under “Doctors Pass South Jetty Rebuild &
Installation of new Erosion Control Structures” is consistent with the Capital Improvement Program (CIP)
contained in the Coastal Zone Management Proposed Projects approved by the Board of County
Commissioners (BCC) on May 23, 2017 (Agenda Item 16A17).
The Doctors Pass south jetty has deteriorated over time and requires rebuilding to the original permit
conditions to satisfy design intent and function. Additionally, the beaches immediately south of Doctors
Pass suffer from excessive beach erosion due to the interruption of natural sand migration by Doctors Pass.
Emergency beach renourishment has been necessary in the past to temporarily stabilize this highly eroded
area. This renourishment has not been effective and an erosion control structure has been recommended as
a permanent solution based on conceptual design and modeling. Construction of the Erosion Control
Structures is required prior to the dredging of Wiggins and Doctors Passes which are required to be
completed outside of turtle nesting season.
The original solicitation to perform this work was posted on May 5, 2017, the Procurement Services
Division released notices of Invitation to Bid No. 17-1753, to 2,036 vendors. Ninety bid packages were
downloaded with four (4) firms submitting proposals on June 6, 2017. The lowest bidder was Shoreline
Foundations, Inc. However, Shoreline Foundations, Inc. misinterpreted the procedural method of work to
be performed during the sea turtle nesting season. In consideration of this misinterpretation and since all
bids were above the budgeted amount of $1,490,000, staff elected to clarify the specifications and to rebid
the project accordingly.
The re-solicitation was posted on July 13, 2017, the Procurement Services Division released notices of
Invitation to Bid No. 17-1753R, to 2,057 vendors. Eighty-two bid packages were downloaded with four
(4) proposal responses received on August 14, 2017. Staff evaluated the bids and determined that Earth
Tech Enterprises, Inc. was the lowest, responsible and responsive bidder.
Per the Purchasing Ordinance 12.2.b, the contract was further negotiated with the low bidder Earth Tech,
Inc. from a lump sum base bid of $2,077,626 to $2,047,626; and extending the contractual duration from 90
days to 120 days. Following the negotiations, the lowest qualified base bid is approximately 2.4 percent
above the design engineer’s $2,000,000 opinion of probable cost. A summary of the bids received is as
follows:
Vendor Bid
Earth Tech Enterprises, Inc. $ 2,047,626.00
Ebsary Foundation Company $ 2,905,700.00
Kelly Brothers, Inc. $ 2,983,676.76
Shoreline Foundations, Inc. $ 3,549,830.00
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ADVISORY COMMITTEE RECOMMENDATIONS: This item will be reviewed for recommendation
for approval by the Tourist Development Council at their September 25, 2017 meeting.
The Coastal Advisory Committee meeting on September 14, 2017 was cancelled due to the hurricane.
This item will be reviewed after the fact at their October 12, 2017 meeting.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to
this action.
FISCAL IMPACT: Funding in the amount of $2,047,626 for the rebuilding of Doctors Pass south jetty
and installation of Erosion Control Structures is provided in the FY17 Tourist Development Tax Beach
Renourishment Fund (195) budget. A budget amendment is necessary to fully fund the Erosion Control
Structures for Doctors Pass project no. 90073 by utilizing funding originally appropriated to the Doctors
Pass South Jetty project no. 90029 in addition to TDC Beach Renourishment Fund (195) Reserves.
Funding for this project will not be requested for reimbursement from any grantor agency.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To award Invitation to Bid 17-7153R to Earth Tech Enterprises Inc., for the
Doctors Pass South Jetty Rebuild and the installation of new Erosion Control Structures, Project No. 90073
in the amount of $2,047,626, authorize the necessary budget amendment and authorize the Chairman to
execute the Agreement, and make a finding that this item promotes tourism.
Prepared By: J. Gary McAlpin, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and
Program Management Division
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Item Description Unit
Estimated
Quantity Unit Cost Total Cost Cost Total Cost Cost Total Cost Cost Total Cost
1 Mobilization/Demobilization Lump Sum 1 $537,987 $537,987 $445,164.76 $445,164.76 $260,000 $260,000 $723,830.00 $723,830.00
2 1 South Jetty Rehabilitation
2a Armor StoneII, III Tons 4,000 $55 $220,000 $110.25 $441,000.00 $225 $900,000 $190.00 $760,000.00
3
3 Breakwater, Spur, Detached Groin and South
Groin Rehabilitation
3a Armor StoneII, III Tons 8500 $55 $467,500 $145.75 $1,238,875.00 $132 $1,122,000 $170.00 $1,445,000.00
3b Bedding StoneII, IV Tons 1900 $136.75 $259,825 $169.94 $322,886.00 $143 $271,700 $190.00 $361,000.00
3c Filter FabricV SQ. FT 24,000 $9.25 $222,000 $10.00 $240,000.00 $8 $192,000 $4.00 $96,000.00
3d GeogridV SQ. FT 24,000 $8.50 $204,000 $10.00 $240,000.00 $4 $96,000 $6.00 $144,000.00
4 Provide and Install Daymarks Each 2 $10,657 $21,314 $4,750.00 $9,500.00 $12,000 $24,000 $5,000.00 $10,000.00
5 Environmental Protection (Turbidity monitering, et)Lump Sum 1 $145,000 $115,000 $46,250.00 $46,250.00 $40,000 $40,000 $10,000.00 $10,000.00
$2,047,626.00 $2,983,675.76 $2,905,700.00 $3,549,830.00
Y Y Y Y
Y Y Y Y
Y Y Y Y
Y Y Y Y
Y Y Y Y
Y Y Y Y
Y Y Y Y
Y Y Y Y
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Y N N Y
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Kristofer Lopez, Procurement Strategist
Clint Perryman, Project Manager
Opened by: Kristofer Lopez, Procurement Strategist
Earth Tech Enterprises, Inc.
17-7153R Doctors Pass South Jetty Rehabilitation
Bid Tabulation Opened August 14, 2017 @ 3:00 pm
Ebsary Foundation Company Shoreline Foundation, Inc.
Sent: 2057
Downloaded: 82
Submitted: 4
Witnessed by: Evelyn Colon, Procurement Strategist
Kelly Brothers, Inc.
Bidders Checklist
Material Manufacturers
List of Major Subcontractors
Statement of Experience of Bidder
Trench Safety Act
Immigrations Law Affidavit Certification
E-Verify
Substitiute W-9
Bid Bond
Insurance Requirements
Addenda
TOTAL BID PRICE FOR PROJECT
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August 16, 2017
Gary McAlpin, P.E., Manager
Coastal Zone Management
Collier County Government
2685 South Horseshoe Drive, Unit 103
Naples, FL 34104
Re: 17‐7153R Doctors Pass South Jetty and Erosion Control Structures
HM File No. 24‐018
Dear Gary,
As Engineer or Record, we have reviewed the qualifications and experience of Earth Tech
Enterprises, Inc., they have demonstrated the capability to perform the work. Earth Tech
Enterprises, Inc. has previously worked on projects in Collier County, including the construction
of a revetment on Hideaway Beach in 2010 and the 2013 dredging of Clam Pass, designed by
H&M Engineers. In addition, their proposed construction cost is consistent with the $ 2,000,000
opinion of probable cost.
Please advise if you need any additional information.
Sincerely,
HUMISTON & MOORE ENGINEERS
Brett D. Moore, P.E.
President
5679 STRAND COURT
NAPLES, FLORIDA 34110
FAX:239 594 2025 PHONE: 239 594 2021
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Doctors Pass South Jetty and Erosion Control Structures
COLLIER COUNTY BID NO. 17-7153R
COLLIER COUNTY, FLORIDA
Kristofer Lopez, Procurement Strategist
Email: kristoferlopez@colliergov.net
Telephone: (239) 252 - 8944
FAX: (239) 252 - 6593
Design Professional:
Humiston and Moore Engineers
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TABLE OF CONTENTS
PUBLIC NOTICE ....................................................................................................................... 3
PART B - INSTRUCTIONS TO BIDDERS ................................................................................. 5
SECTION 1. DEFINITIONS ................................................................................................. 5
SECTION 2. PREPARATION OF BIDS ............................................................................... 5
SECTION 3. BID DEPOSIT REQUIREMENTS .................................................................... 5
SECTION 4. RIGHT TO REJECT BIDS .............................................................................. 6
SECTION 5. SIGNING OF BIDS ......................................................................................... 6
SECTION 6. WITHDRAWAL OF BIDS ................................................................................ 7
SECTION 7. LATE BIDS ..................................................................................................... 7
SECTION 8. INTERPRETATION OF CONTRACT DOCUMENTS ...................................... 7
SECTION 9. EXAMINATION OF SITE AND CONTRACT DOCUMENTS ........................... 7
SECTION 10. MATERIAL REQUIREMENTS ........................................................................ 8
SECTION 11. BID QUANTITIES ........................................................................................... 8
SECTION 12. AWARD OF CONTRACT ............................................................................... 8
SECTION 13. SALES TAX .................................................................................................... 9
SECTION 14. EXCLUSION OF COUNTY PERMITS IN BID PRICES ................................... 9
SECTION 15. USE OF SUBCONTRACTORS....................................................................... 9
SECTION 16. PROHIBITION OF GIFTS ..............................................................................10
SECTION 17. LOBBYING ....................................................................................................10
SECTION 18. PUBLIC ENTITY CRIMES .............................................................................10
CONSTRUCTION BID ..............................................................................................................12
BID SCHEDULE .......................................................................................................................13
MATERIAL MANUFACTURERS ..............................................................................................14
STATEMENT OF EXPERIENCE OF BIDDER ..........................................................................16
TRENCH SAFETY ACT ............................................................................................................17
IMMIGRATION LAW AFFIDAVIT CERTIFICATION .................................................................18
COLLIER COUNTY SOLICITATIONS SUBSTITUTE W – 9 .....................................................19
BID BOND ................................................................................................................................23
BIDDERS CHECK LIST ...........................................................................................................24
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PUBLIC NOTICE
INVITATION TO BID
Doctors Pass South Jetty and Erosion Control Structures
COUNTY BID NO. 17-7153R
Sealed bids for the construction of Doctors Pass South Jetty and Erosion Control Structures will
be received electronically until 3:00 P.M. LOCAL TIME, on the 14th day of August, 2017 on
the County’s on-line bidding system: www.colliergov.net/bid. All bids will be publicly
opened and read aloud. Any bids received after the time and date specified will not be
accepted and shall be returned unopened to the Bidder. The anticipated project budget is:
$1,490,000.00.
A mandatory pre-bid conference shall be held at the Procurement Services Division,
Conference Room A, at 2:00 p.m. LOCAL TIME on the 25th day of July, 2017, at which time
all prospective Bidders may have questions answered regarding the Bidding Documents for this
Project.
[In instances where the Owner has deemed the pre-bid to be Mandatory, the Bidder's
failure to attend the pre-bid conference shall result in the rejection of its bid.]
Bids shall be received on line by the Bid Date of August 14, 2017 @ 3:00 P.M. No bid shall be
considered unless it is made on unaltered Bid forms which are included in the Bidding
Documents. One contract will be awarded for all Work. Bidding Documents may be examined
on the Collier County Procurement Services Division Online Bidding System website:
www.colliergov.net/bid. Copies of the Bidding Documents may be obtained only from the
denoted website. Bidding Documents obtained from sources other than the Collier County
Procurement Services Division website may not be accurate or current.
Each bid shall be accompanied by a certified or cashier’s check or a Bid Bond in an amount not
less than five percent (5%) of the total Bid to be retained as liquidated damages in the event the
Successful Bidder fails to execute the Agreement and file the required bonds and insurance
within ten (10) calendar days after the receipt of the Notice of Award. The Successful Bidder
acknowledges and agrees that it shall execute the Agreement in the form attached hereto and
incorporated herein.
The Successful Bidder shall be required to furnish the necessary Payment and Performance
Bonds, as prescribed in the General Conditions of the Contract Documents. All Bid Bonds,
Payment and Performance Bonds, Insurance Contracts and Certificates of Insurance shall be
either executed by or countersigned by a licensed resident agent of the surety or insurance
company having its place of business in the State of Florida. Further, the said surety or
insurance company shall be duly licensed and qualified to do business in the State of Florida.
Attorneys-in-fact that sign Bid Bonds or Payment and Performance Bonds must file with each
bond a certified and effective dated copy of their Power of Attorney.
In order to perform public work, the Successful Bidder shall, as applicable, hold or obtain such
contractor's and business licenses, certifications and registrations as required by State statutes
and County ordinances.
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Before a contract will be awarded for the Work contemplated herein, the Owner shall conduct
such investigations as it deems necessary to determine the performance record and ability of
the apparent low Bidder to perform the size and type of work specified in the Bidding
Documents. Upon request, the Bidder shall submit such information as deemed necessary by
the Owner to evaluate the Bidder's qualifications.
The Successful Bidder shall be required to finally complete all Work within one hundred and
five (105) calendar days from and after the Commencement Date specified in the Notice to
Proceed.
The Owner reserves the right to reject all Bids or any Bid not conforming to the intent and
purpose of the Bidding Documents, and to postpone the award of the contract for a period of
time which, however, shall not extend beyond one hundred twenty (120) days from the bid
opening date without the consent of the Successful Bidder.
Dated this 13th day of July, 2017.
BOARD OF COUNTY COMMISSIONERS
COLLIER COUNTY, FLORIDA
BY: /s/ Edward F. Coyman, Jr.
Director, Procurement Services Division
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PART B - INSTRUCTIONS TO BIDDERS
Section 1. Definitions
1.1 The term "Owner" used herein refers to the Board of County Commissioners, or its duly
authorized representative.
1.2 The term "Project Manager" used herein refers to the Owner's duly authorized
representative and shall mean the Division Administrator or Department Director, as applicable,
acting directly or through duly authorized representatives.
1.3 The term "Design Professional" refers to the licensed professional engineer or architect
who is in privity with the Owner for the purpose of designing and/or monitoring the construction
of the project. At the Owner’s discretion, any or all duties of the Design Professional referenced
in the Contract Documents may be assumed at any time by the Project Manager on behalf of
the Owner. Conversely, at the Owner’s discretion the Project Manager may formally assign any
of his/her duties specified in the Contract Documents to the Design Professional.
1.4 The term "Bidder" used herein means one who submits a bid directly to the Owner in
response to this solicitation.
1.5 The term "Successful Bidder" means the lowest, qualified, responsible and responsive
Bidder who is awarded the contract by the Board of County Commissioners, on the basis of the
Owner's evaluation.
1.6 The term "Bidding Documents" includes the Legal Advertisement, these Instructions to
Bidders, the Bid Schedule and the Contract Documents as defined in the Agreement.
1.7 The term "Bid" shall mean a completed Bid Schedule, bound in the Bidding Documents,
properly signed, providing the Owner a proposed cost for providing the services required in the
Bidding Documents.
Section 2. Preparation of Bids
2.1 The Bids must be submitted on the standard form herein furnished by the Owner (pages
15 - 29 as bound in these Bidding Documents). By submitting a Bid, Bidder acknowledges and
agrees that it shall execute the Agreement in the form attached hereto and incorporated herein.
The Bidder shall complete the Bid and shall sign the Bid correctly. The Bid may be rejected if it
contains any omission, alteration of form, conditional bid or irregularities of any kind. Bids must
be submitted on www.colliergov.net/bid
Section 3. Bid Deposit Requirements
3.1 No Bid shall be considered or accepted unless at the time of Bid filing the same shall be
accompanied by a cashier’s check, a cash bond posted with the County Clerk, a certified check
payable to Owner on some bank or trust company located in the State of Florida insured by the
Federal Deposit Insurance Corporation, or Bid Bond, in an amount not less than 5% of the
bidder's maximum possible award (base bid plus all add alternates) (collectively referred to
herein as the "Bid Deposit"). The Bid Deposit shall be retained by Owner as liquidated damages
if the Successful Bidder fails to execute and deliver to Owner the unaltered Agreement, or fails
to deliver the required Performance and Payment Bonds or Certificates of Insurance, all within
ten (10) calendar days after receipt of the Notice of Award. Bid Bonds shall be executed by a
corporate surety licensed under the laws of the State of Florida to execute such bonds, with
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conditions that the surety will, upon demand, forthwith make payment to Owner upon said bond.
Bid Deposits of the three (3) lowest Bidders shall be held until the Agreement has been
executed by the Successful Bidder and same has been delivered to Owner together with the
required bonds and insurance, after which all three (3) Bid Deposits shall be returned to the
respective Bidders. All other Bid Deposits shall be released within ten (10) working days of the
Bid Opening. No Bid including alternates, shall be withdrawn within one hundred and twenty
(120) days after the public opening thereof. If a Bid is not accepted within said time period it
shall be deemed rejected and the Bid Deposit shall be returned to Bidder. In the event that the
Owner awards the contract prior to the expiration of the one hundred twenty (120) day period
without selecting any or all alternates, the Owner shall retain the right to subsequently award to
the Successful Bidder said alternates at a later time but no later than one hundred twenty (120)
days from opening, unless otherwise agreed by the Procurement Director and the Successful
Bidder.
3.2 The Successful Bidder shall execute two (2) copies of the Agreement in the form
attached and deliver same to Owner within the time period noted above. The Owner shall
execute all copies and return one fully executed copy of the Agreement to Successful Bidder
within thirty (30) working days after receipt of the executed Agreement from Successful Bidder
unless any governmental agency having funding control over the Project requires additional
time, in which event the Owner shall have such additional time to execute the Agreement as
may be reasonably necessary.
Section 4. Right to Reject Bids
4.1 The Owner reserves the right to reject any and all Bids or to waive informalities and
negotiate with the apparent lowest, qualified Bidder to such extent as may be necessary for
budgetary reasons.
Section 5. Signing of Bids
5.1 Bids submitted by a corporation must be executed in the corporate name by the
president, a vice president, or duly authorized representative. The corporate address and state
of incorporation must be shown below the signature.
5.2 Bids by a partnership must be executed in the partnership name and signed by a
general partner whose title must appear under the signature and the official address of the
partnership must be shown below said signature.
5.3 If Bidder is an individual, his or her signature shall be inscribed.
5.4 If signature is by an agent or other than an officer of corporation or general partner of
partnership, a properly notarized power of attorney must be submitted with the Bid.
5.5 All Bids shall have names typed or printed below all signatures.
5.6 All Bids shall state the Bidder's contractor license number.
5.7 Failure to follow the provisions of this section shall be grounds for rejecting the Bid as
irregular or unauthorized.
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Section 6. Withdrawal of Bids
Any Bid may be withdrawn at any time prior to the hour fixed in the Legal Advertisement for the
opening of Bids, provided that the withdrawal is requested in writing, properly executed by the
Bidder and received by Owner prior to Bid Opening. The withdrawal of a Bid will not prejudice
the right of a Bidder to file a new Bid prior to the time specified for Bid opening.
Section 7. Late Bids
No Bid shall be accepted that fails to be submitted prior to the time specified in the Legal
Advertisement.
Section 8. Interpretation of Contract Documents
8.1 No interpretation of the meaning of the plans, specifications or other Bidding Documents
shall be made to a Bidder orally. Any such oral or other interpretations or clarifications shall be
without legal effect. All requests for interpretations or clarifications shall be in writing and
addressed on the County’s Online Bidding System to be given consideration. All such requests
for interpretations or clarification must be received as directed in the Online Bidding System
instructions and prior to the Bid opening date. Any and all such interpretations and
supplemental instructions shall be in the form of written addendum which, if issued via the
Online Bidding System at their respective email addresses furnished for such purposes no later
than three (3) working days prior to the date fixed for the opening of Bids. Such written
addenda shall be binding on Bidder and shall become a part of the Bidding Documents.
8.2 It shall be the responsibility of each Bidder to ascertain, prior to submitting its Bid, that it
has received all addenda issued and it shall acknowledge same in its Bid.
8.3 As noted in the Legal Advertisement, attendance by all bidders at the Pre-Bid
Conference is mandatory. In instances where the Owner has deemed the pre-bid to be
mandatory, the Bidder's failure to attend the pre-bid conference shall result in the
rejection of his bid.
Section 9. Examination of Site and Contract Documents
9.1 By executing and submitting its Bid, each Bidder certifies that it has:
a. Examined all Bidding Documents thoroughly;
b. Visited the site to become familiar with local conditions that may in any manner affect
performance of the Work;
c. Become familiar with all federal, state and local laws, ordinances, rules, and regulations
affecting performance of the Work; and
d. Correlated all of its observations with the requirements of the Bidding documents.
No plea of ignorance of conditions or difficulties that may exist or conditions or difficulties that
may be encountered in the execution of the Work pursuant to these Bidding Documents as a
result of failure to make the necessary examinations and investigations shall be accepted as an
excuse for any failure or omission on the part of the Successful Bidder, nor shall they be
accepted as a basis for any claims whatsoever for extra compensation or for an extension of
time.
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9.2 The Owner will make copies of surveys and reports performed in conjunction with this
Project available to any Bidder requesting them at cost; provided, however, the Owner does not
warrant or represent to any Bidder either the completeness or accuracy of any such surveys
and reports. Before submitting its Bid, each Bidder shall, at its own expense, make such
additional surveys and investigations as may be necessary to determine its Bid price for the
performance of the Work within the terms of the Bidding Documents. This provision shall be
subject to Section 2.3 of the General Conditions to the Agreement.
Section 10. Material Requirements
It is the intention of these Bidding Documents to identify standard materials. When space is
provided on the Bid Schedule, Bidders shall specify the materials which they propose to use in
the Project. The Owner may declare any Bid non-responsive or irregular if such materials are
not specifically named by Bidder.
Section 11. Bid Quantities
11.1 Quantities given in the Bid Schedule, while estimated from the best information
available, are approximate only. Payment for unit price items shall be based on the actual
number of units installed for the Work. Bids shall be compared on the basis of number of units
stated in the Bid Schedule as set forth in the Bidding Documents. Said unit prices shall be
multiplied by the bid quantities for the total Bid price. Any Bid not conforming to this requirement
may be rejected. Special attention to all Bidders is called to this provision, because if conditions
make it necessary or prudent to revise the unit quantities, the unit prices will be fixed for such
increased or decreased quantities. Compensation for such additive or subtractive changes in
the quantities shall be limited to the unit prices in the Bid. Subsequent to the issuance of a
notice to proceed, the Project Manager and the Successful Bidder shall have the discretion to
re-negotiate any unit price(s) where the actual quantity varies by more than twenty-five percent
(25%) from the estimate at the time of bid.
11.2 Alternate Bid Pricing: In the event that alternate pricing is requested, it is an expressed
requirement of the bid invitation to provide pricing for all alternates as listed. The omission of a
response or a no-bid or lack of a submitted price may be the basis for the rejection of the
submitted bid response.
Section 12. Award of Contract
12.1 Any prospective bidder who desires to protest any aspect(s) or provision(s) of the bid
invitation (including the form of the bid documents or bid procedures) shall file their protest with
the Procurement Director prior to the time of the bid opening strictly in accordance with Owner’s
then current procurement ordinance and policies.
12.2 Statement of Award: The Award of Contract shall be issued to the lowest, responsive
and responsible Bidder determined by the base bid, and any, or all, selected alternates, and the
Owner's investigations of the Bidder. In determining the lowest, responsive and responsible
bidder, the Owner shall consider the capability of the Bidder to perform the contract in a timely
and responsible manner. When the contract is awarded by Owner, such award shall be
evidenced by a written Notice of Award, signed by a Procurement professional of the Owner’s
Procurement Services Division or his or her designee and delivered to the intended awardee or
mailed to awardee at the business address shown in the Bid.
12.3 Award recommendations will be posted on the Procurement Services Division Web Site.
Award of Contract will be made by the Board of County Commissioners in public session. Any
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actual or prospective bidder who desires to formally protest the recommended contract award
must file a notice of intent to protest with the Procurement Director within two (2) calendar days
(excluding weekends and holidays) of the date that the recommended award is posted. Upon
filing of said notice, the protesting party will have five (5) days to file a formal protest, said
protest to strictly comply with Owner’s then current procurement ordinance and policies. A copy
of the procurement ordinance is available at:
http://www.colliergov.net/Index.aspx?page=762
12.4 For Bidders who may wish to receive copies of Bids after the Bid opening, The Owner
reserves the right to recover all costs associated with the printing and distribution of such
copies.
12.5 Certificate of Authority to Conduct Business in the State of Florida (FL Statute
607.1501)
In order to be considered for award, firms must be registered with the Florida Department of State
Divisions of Corporations in accordance with the requirements of Florida Statute 607.1501 and
provide a certificate of authority (www.sunbiz.org/search.html) prior to execution of a contract. A
copy of the document may be submitted with the solicitation response and the document number
shall be identified. Firms who do not provide the certificate of authority at the time of response
shall be required to provide same within five (5) days upon notification of selection for award. If
the firm cannot provide the document within the referenced timeframe, the County reserves the
right to award to another firm.
Section 13. Sales Tax
13.1 The Successful Bidder acknowledges and agrees that Owner may utilize a sales tax
savings program and the Successful Bidder agrees to fully comply, at no additional cost to
Owner, with such sales tax savings program implemented by the Owner as set forth in the
Agreement and in accordance with Owner’s policies and procedures.
Section 14. Exclusion of County Permits in Bid Prices
14.1 To ensure compliance with Section 218.80, F.S., otherwise known as “The Public Bid
Disclosure Act”, Collier County will pay the Contractor for all Collier County permits and fees
applicable to the Project, including license fees, permit fees, impact fees or inspection fees
applicable to this Work through an internal budget transfer(s). Hence, bidders shall not include
these permit/fee amounts in their bid offer. However, the Successful Bidder shall retain the
responsibility to initiate and complete all necessary and appropriate actions to obtain the
required permits other than payment for the items identified in this section. Owner will not be
obligated to pay for any permits obtained by Subcontractors.
14.2 The Successful Bidder shall be responsible for procuring and paying for all necessary
permits not issued by Collier County pursuant to the prosecution of the work.
Section 15. Use of Subcontractors
15.1 To ensure the Work contemplated by the Contract Documents is performed in a
professional and timely manner, all Subcontractors performing any portion of the work on this
Project shall be “qualified” as defined in Collier County Ordinance 2017-08, as amended,
meaning a person or entity that has the capability in all respects to perform fully the Agreement
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requirements and has the integrity and reliability to assure good faith performance. A
Subcontractor’s disqualification from bidding by the Owner, or other public contracting entity
within the past twelve months shall be considered by the Owner when determining whether the
Subcontractors are “qualified.”
15.2 The Owner may consider the past performance and capability of a Subcontractor when
evaluating the ability, capacity and skill of the Bidder and its ability to perform the Agreement
within the time required. Owner reserves the right to disqualify a Bidder who includes
Subcontractors in its bid offer which are not “qualified” or who do not meet the legal
requirements applicable to and necessitated by this Agreement.
15.3 The Owner may reject all bids proposing the use of any subcontractors who have been
disqualified from submitting bids to the Owner, disqualified or de-certified for bidding purposes
by any public contracting entity, or who has exhibited an inability to perform through any other
means.
15.4 Notwithstanding anything in the Contract Documents to the contrary, the Bidder shall
identify the subcontractor(s) it intends to use for the categories of work as set forth in the List of
Subcontracts attached hereto, said list to be submitted with its bid. Bidders acknowledge and
agree that the subcontractors identified on the list is not a complete list of the subcontractors to
be used on the Project, but rather only the major subcontractors for each category of Work as
established by Owner. Bidders further acknowledge that once there is an Award of Contract,
the Successful Bidder shall identify, subject to Owner’s review and approval, all the
subcontractors it intends to use on the Project. Once approved by Owner, no subcontractor
shall be removed or replaced without Owner’s prior written approval.
Section 16. Prohibition of Gifts
No organization or individual shall offer or give, either directly or indirectly, any favor, gift, loan,
fee, service or other item of value to any County employee, as set forth in Chapter 112, Part III,
Florida Statutes, Collier County Ethics Ordinance No. 2003-53, as amended, and County
Administrative Procedure 5311. Violation of this provision may result in one or more of the
following consequences: a. Prohibition by the individual, firm, and/or any employee of the firm
from contact with County staff for a specified period of time; b. Prohibition by the individual
and/or firm from doing business with the County for a specified period of time, including but not
limited to: submitting bids, RFP, and/or quotes; and, c. immediate termination of any contract
held by the individual and/or firm for cause.
Section 17. Lobbying
All firms are hereby placed on NOTICE that the Board of County Commissioners does
not wish to be lobbied, either individually or collectively about a project for which a firm
has submitted a response. Firms and their agents are not to contact members of the County
Commission for such purposes as meeting or introduction, luncheons, dinners, etc. During the
process, from solicitation closing to final Board approval, no firm or their agent shall contact any
other employee of Collier County in reference to this solicitation, or the vendor’s response, with
the exception of the Procurement Director or his designee(s). Failure to abide by this provision
may serve as grounds for disqualification for award of this contract to the firm.
Section 18. Public Entity Crimes
By its submitting a Bid, Bidder acknowledges and agrees to and represents it is in compliance
with the terms of Section 287.133(2)(a) of the Florida Statutes which read as follows:
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"A person or affiliate who has been placed on the convicted vendor list
following a conviction for a public entity crime may not submit a bid,
proposal, or reply on a contract to provide any goods or services to a
public entity; may not submit a bid, proposal, or reply on a contract with a
public entity for the construction or repair of a public building or public
work; may not submit bids, proposals, or replies on leases of real property
to a public entity’; may not be awarded or perform work as a contractor,
supplier, subcontractor, or consultant under a contract with any public
entity; and may not transact business with any public entity in excess of
the threshold amount provided in s. 287.017 for CATEGORY TWO for a
period of 36 months from the date of being placed on the convicted vendor
list.”
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Department of State /Division of Corporations /Search Records /Detail By Document Number /
Document Number
FEI/EIN Number
Date Filed
State
Status
Detail by Entity Name
Florida Profit Corporation
EARTH TECH ENTERPRISES, INC.
Filing Information
P00000098390
59-3679652
10/18/2000
FL
ACTIVE
Principal Address
5425 GOLDEN GATE PARKWAY
#3
NAPLES, FL 34116
Changed: 03/13/2012
Mailing Address
5425 GOLDEN GATE PARKWAY
#3
NAPLES, FL 34116
Changed: 03/13/2012
Registered Agent Name & Address
GEHRING, CHRISTOPHER L
3420 3RD AVE. S.W.
NAPLES, FL 34117
Address Changed: 04/11/2007
Officer/Director Detail
Name & Address
Title PD
GEHRING, CHRISTOPHER L
3420 3RD AVE. S.W.
NAPLES, FL 34117
Title VP
LIRETTE-GEHRING, LISA A
DIVISION OF CORPORATIONSFlorida Department of State
Page 1 of 2Detail by Entity Name
8/25/2017http://search.sunbiz.org/Inquiry/CorporationSearch/SearchResultDetail?inquirytype=Entity...
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3420 3RD AVE SW
NAPLES, FL 34117
Annual Reports
Report Year Filed Date
2015 01/15/2015
2016 02/11/2016
2017 03/01/2017
Document Images
03/01/2017 -- ANNUAL REPORT View image in PDF format
02/11/2016 -- ANNUAL REPORT View image in PDF format
01/15/2015 -- ANNUAL REPORT View image in PDF format
02/26/2014 -- ANNUAL REPORT View image in PDF format
01/17/2013 -- ANNUAL REPORT View image in PDF format
03/13/2012 -- ANNUAL REPORT View image in PDF format
03/14/2011 -- ANNUAL REPORT View image in PDF format
02/16/2010 -- ANNUAL REPORT View image in PDF format
07/22/2009 -- ANNUAL REPORT View image in PDF format
03/23/2009 -- ANNUAL REPORT View image in PDF format
04/30/2008 -- ANNUAL REPORT View image in PDF format
04/11/2007 -- ANNUAL REPORT View image in PDF format
04/26/2006 -- ANNUAL REPORT View image in PDF format
04/30/2005 -- ANNUAL REPORT View image in PDF format
04/28/2004 -- ANNUAL REPORT View image in PDF format
05/02/2003 -- ANNUAL REPORT View image in PDF format
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04/02/2001 -- ANNUAL REPORT View image in PDF format
10/18/2000 -- Domestic Profit View image in PDF format
Florida Department of State, Division of Corporations
Page 2 of 2Detail by Entity Name
8/25/2017http://search.sunbiz.org/Inquiry/CorporationSearch/SearchResultDetail?inquirytype=Entity...
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BID SCHEDULE
Doctors Pass South Jetty and Erosion Control Structures
Bid No. 17-7153R
"Also attached, hereto, following this page"
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BID SCHEDULE
17-7153R Doctors Pass South Jetty and Erosion Control Structures Rehabilitation
Earth Tech Enterprises, Inc.
Item Description Unit Estimated
Quantity
Unit Cost Total Cost
1 Mobilization/Demobilization Lump Sum 1 $537,987 $537,987
2 1 South Jetty Rehabilitation
2a Armor StoneII, III Tons 4,000 $55 $220,000
3 3 Breakwater, Spur, Detached Groin and
South Groin Rehabilitation
3a Armor StoneII, III Tons 8500 $55 $467,500
3b Bedding StoneII, IV Tons 1900 $136.75 $259,825
3c Filter FabricV SQ. FT 24,000 $9.25 $222,000
3d GeogridV SQ. FT 24,000 $8.50 $204,000
4 Provide and Install Daymarks Each 2 $10,657 $21,314
5 Environmental Protection (Turbidity
monitering, et)
Lump Sum 1 $145,000 $115,000
TOTAL BID PRICE FOR PROJECT $2,047,626.00
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EXECUTIVE SUMMARY
Recommendation to approve award of Invitation To Bid No. 17-7054 Beach Maintenance
Activities to Eastman Aggregate Enterprises, LLC for an as-needed contract for
emergency beach maintenance services, authorize the Chair to sign the attached contract,
and make a finding that this activity promotes Tourism.
OBJECTIVE: To award a contract to Eastman Aggregate Enterprises, LLC for as-needed
beach maintenance activities.
CONSIDERATIONS: The Coastal Zone management division is responsible for the
maintenance and upkeep of all beaches in Collier County. To be able to adequately respond to
issues on the beach, staff needs an on-call vendor to perform basic beach maintenance and be
available to respond to emergencies.
Most beach maintenance related activities that will be performed under this contract consist of:
required beach tilling per DEP permit conditions, beach grading in excess of Collier County
capability, significant fish kill removals, significant escarpment removals, and equipment removal
in emergency situations. This contract is intended to augment the routine beach maintenance
activities performed by Collier County staff. All work performed under the contract will be
monitored and managed by County staff.
Staff posted a re-solicitation for these services on January 20 2017, with notices sent to 1849 firms
and 42 firms downloading full packages. The County received two (2) responses on the February
21, 2017, due date. Those bids are summarized below.
VENDOR BID TOTAL
Eastman Aggregates $67,650,00
Earth Tech Enterprises, Inc. $87,625.00
The bids were based on formulas involving prices for equipment and services multiplied by the
approximate usage, as demonstrated on the attached bid schedule. After reviewing the two bids,
Eastman Aggregates is lower priced on every piece of equipment and its mobilization, except for one
in which the two companies were tied. Staff is recommending award of the contract to the lowest
responsive/responsible bidder, Eastman Aggregate Enterprises, LLC. For more than two
decades Eastman Aggregates has been providing various earthwork services such as beach
restoration projects, beach renourishment projects, erosion control projects, dune restoration
projects, and wetland restoration, and is fully capable of meeting the County’s needs.
FISCAL IMPACT: Each year annual funds are included in TDC Category "A" budgeted for
beach maintenance related activities. Historical spending has been approximately
$25,000 per year. Funding is available in Fund 195 Project 90533.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan
related to this action.
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ADVISORY COMMITTEE RECOMMENDATIONS: This item will be reviewed for recommendation
for approval by the Tourist Development Council at their September 25, 2017 meeting.
The Coastal Advisory Committee meeting on September 14, 2017 was cancelled due to the hurricane. This
item will be reviewed after the fact at their October 12, 2017 meeting.
LEGAL CONSIDERATIONS: This item is approved as to form and legality, and requires
majority vote for Board approval. -SRT
RECOMMENDATION: To approve award of a contract for ITB No. 17-7054 Beach
Maintenance Activities to Eastman Aggregate Enterprises, LLC on an as-needed basis for beach
maintenance services, make a finding that this activity promotes Tourism, and authorize
the Chair to sign the attached contract.
Prepared By: J. Gary McAlpin, P.E., Coastal Zone Management, Capital Project Planning,
Impact Fees and Program Management Division
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Marketing Partner
Reports
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RESEARCH REPORT
Klages Research &
Research Data Services, Inc.
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Year to Date 2017
January –August
Collier Visitor Profile
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Collier Tourism Metrics
YTD 2017 (January –August)
Number of
Visitors
Room Nights
Economic Impact
•1,275,000
•+2.4%∆
•1,678,100
•-0.2%∆
•$1,513,310,900
•+5.0%∆
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Occupancy/ADR
YTD 2017 (January –August)
Occupancy ADR
2016 2017 % ∆2016 2017 % ∆
Q1 86.1%85.2%-1.0%$313.7 $305.9 -2.5%
Q2 73.1%73.0%-0.1%$210.4 $228.7 +8.7%
July 71.6%72.6%+1.4%$149.1 $154.1 +3.4%
August 59.2%60.7%+2.5%$137.7 $143.6 +4.3%
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Visitor Origins
YTD 2017 (January –August)
# of Visitors 2017 ∆ %
Florida 446,005 +4.2
Southeast 80,441 -0.1
Northeast 262,428 -0.2
Midwest 198,249 +1.0
Canada 30,245 -3.3
Europe 196,706 +3.4
West 60,926 +7.9
YTD 2017 1,275,000 +2.4
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Collier Comp Set
Occupancy ADR RevPAR
2017 % ∆2017 % ∆2017 % ∆
Naples MSA 69.5%+5.7 $232.98 -1.7 $162.04 +3.9
Naples Upscale 76.2%+6.3 $300.61 +0.8 $229.10 +7.2
Miami-Hialeah 78.7%+0.3 $189.55 -3.7 $149.18 -3.4
Florida Keys 83.0%+3.7 $277.38 -1.5 $230.21 +2.1
Ft. Myers 72.1%-2.0 $162.80 +0.8 $117.39 -1.3
Sarasota-Bradenton 72.5%+0.1 $149.15 +2.3 $108.19 +2.5
Clearwater 76.5%-1.7 $151.93 +6.0 $116.28 +4.2
St. Petersburg 74.8%+1.3 $158.10 +1.2 $118.33 +2.5
Palm Beach County 74.9%+0.7 $178.23 +0.8 $133.45 +1.6
Ft. Lauderdale 79.8%+0.5 $144.46 -0.9 $115.22 -0.5
Florida 75.4%+1.7 $141.72 +1.6 $106.82 +3.3
SOURCE: SMITH TRAVEL RESEARCH, INC.
YTD 2017 (January –August)
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Collier Comp Set –Occupancy (%)
SOURCE: SMITH TRAVEL RESEARCH, INC.
YTD 2017 (January –August)
Trans % ∆16-17 Grp % ∆16-17 Total
Naples MSA 48.1%+7.0 21.1%+4.4 69.5%
Miami-Hialeah 60.5%+4.1 14.3%-11.3 78.7%
Florida Keys 74.7%+3.9 7.6%+4.0 83.0%
Ft. Myers 54.9%-0.0 15.8%-5.2 72.1%
Sarasota-Bradenton 53.0%-4.4 17.5%+11.2 72.5%
Clearwater 58.9%-0.6 17.6%-5.4 76.5%
St. Petersburg 54.2%+4.5 18.8%-5.4 74.8%
Palm Beach County 51.3%+1.0 21.7%-0.7 74.9%
Ft. Lauderdale 56.3%-0.2 18.3%-2.6 79.8%
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Collier Comp Set –ADR ($)
Trans % ∆16-17 Grp % ∆16-17 Total
Naples MSA $240.23 -2.3 $219.25 -0.8 $232.98
Miami-Hialeah $191.01 -4.4 $205.90 -1.7 $189.55
Florida Keys $278.88 -1.4 $271.08 -2.1 $277.38
Ft. Myers $171.59 -0.2 $139.90 +3.2 $162.80
Sarasota-Bradenton $161.11 +5.4 $123.11 -2.3 $149.15
Clearwater $157.60 +5.3 $132.93 +8.1 $151.93
St. Petersburg $163.29 +0.3 $148.33 +1.3 $158.10
Palm Beach County $183.16 +1.0 $175.93 +0.8 $178.23
Ft. Lauderdale $144.14 -1.2 $159.31 +0.3 $144.46
SOURCE: SMITH TRAVEL RESEARCH, INC.
YTD 2017 (January –August)
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Collier Direct Leisure and Hospitality
Employment (Calendar Year)*
Jan.Feb.Mar.Apr.May Jun.Jul.Aug.Sep.Oct.Nov.Dec.
2012 25,300 25,800 25,900 25,100 23,700 22,300 21,200 21,000 21,000 22,200 24,300 24,900
2013 25,600 26,400 26,400 25,900 24,500 22,800 22,200 22,000 22,100 23,400 25,500 26,300
2014 26,900 27,600 27,900 27,100 25,700 24,100 23,200 23,100 22,700 24,400 26,500 26,900
2015 27,700 28,400 28,600 27,900 26,300 24,800 23,800 23,800 24,000 25,600 27,900 28,700
2016 29,000 29,700 29,700 29,000 27,500 25,900 25,100 24,800 24,900 25,500 26,900 27,900
2017 28,400 28,100 28,700 29,000 27,400 25,600 25,000 24,500
20,000
21,000
22,000
23,000
24,000
25,000
26,000
27,000
28,000
29,000
30,000
MonthlyDirect Leisure and Hospitality Employment* SOURCE: Florida Department of Economic Opportunity, Labor Market Information, Current Employment Statistic Program
(CES), Collier County Leisure and Hospitality Sector.
2014
2013
2012
2015
2016
2017
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Visitation Metrics
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
Jan-15 Mar-15 May-15 Jul-15 Sep-15 Nov-15 Jan-16 Mar-16 May-16 Jul-16 Sep-16 Nov-16 Jan-17 Mar-17 May-17 Jul-17 Sep-17
Key Collier Visitation Metrics (%∆)
% Change Visitors % Change RevPar
RevPar
Visitors
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Visitation Metrics
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
Jan-15 Mar-15 May-15 Jul-15 Sep-15 Nov-15 Jan-16 Mar-16 May-16 Jul-16 Sep-16 Nov-16 Jan-17 Mar-17 May-17 Jul-17 Sep-17
Key Collier Visitation Metrics (%∆)
% Change Occupancy % Change ADR
ADR
OCC
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Visitation/Economic Impacts of Tourism
Collier August 2017
Visitors
2017
107,300
2016
100,300
Room Nights
2017
148,400
2016
141,800
Economic
Impact
2017
$90,394,300
2016
$82,258,500
%∆
+7.0
%∆
+4.7
August
%∆
+9.9
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Occupancy/Room Rates
Collier August 2017
Occupancy 59.2%60.7%+2.5%
ADR $137.7 $143.6 +4.3%
RevPAR $81.5 $87.2 +7.0%
2016 2017 % ∆
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First Time Visitors (% Yes)
Collier August 2017
10.2 12.8
39.2 36.0
49.4%48.8%
0
10
20
30
40
50
60
2016 2017
%
New Market Share Gain from FL
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Visitor Origins
Collier August 2017
# of Visitors 2017 ∆ %
Florida 53,006 +4.0
Southeast 4,507 -8.3
Northeast 8,369 +11.2
Midwest 7,940 +11.5
Canada 1,073 +33.8
Europe 27,147 +9.6
West 5,258 +24.8
Total 107,300 +7.0
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Collier Comp Set
August 2017
Occupancy ADR RevPAR
2017 % ∆2017 % ∆2017 % ∆
Naples MSA 55.1%+7.1 $148.35 +1.2 $81.79 +8.4
Naples Upscale 65.1%+19.4 $194.40 +2.9 $126.53 +22.9
Miami-Hialeah 75.4%+2.4 $145.01 +1.0 $109.32 +3.3
Florida Keys 76.3%+9.0 $217.14 -1.0 $165.60 +7.9
Ft. Myers 55.7%-3.6 $114.95 +1.9 $63.99 -1.7
Sarasota-Bradenton 57.2%-5.0 $112.73 +2.5 $64.46 -2.6
Clearwater 66.7%0.0 $131.59 +8.4 $87.81 +8.4
St. Petersburg 62.9%+1.8 $131.51 -1.0 $82.67 +0.8
Palm Beach County 63.4%+0.9 $115.80 +0.1 $73.45 +1.0
Ft. Lauderdale 74.9%+2.6 $108.59 +2.3 $81.31 +5.0
Florida 68.0%+2.9 $114.21 +2.1 $77.69 +5.1
SOURCE: SMITH TRAVEL RESEARCH, INC.
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Collier Comp Set –Occupancy (%)
August 2017
SOURCE: SMITH TRAVEL RESEARCH, INC.
Trans % ∆16-17 Grp % ∆16-17 Total
Naples MSA 44.4%-0.8 10.4%+73.4 55.1%
Miami-Hialeah 64.1%+3.1 7.4%-3.5 75.4%
Florida Keys 71.5%+9.0 4.1%+7.6 76.3%
Ft. Myers 45.7%-8.9 8.8%+50.4 55.7%
Sarasota-Bradenton 45.3%-9.9 9.6%+10.2 57.2%
Clearwater 55.9%-6.3 10.9%+52.7 66.7%
St. Petersburg 48.9%+3.2 11.8%-8.2 62.9%
Palm Beach County 50.4%-1.2 11.3%+7.7 63.4%
Ft. Lauderdale 55.8%+0.5 13.7%+0.7 74.9%
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Collier Comp Set –ADR ($)
August 2017
Trans % ∆16-17 Grp % ∆16-17 Total
Naples MSA $155.08 +3.1 $123.47 -1.8 $148.35
Miami-Hialeah $149.37 +1.5 $132.38 -4.5 $145.01
Florida Keys $218.23 -0.9 $207.08 -1.9 $217.14
Ft. Myers $120.29 +3.1 $97.62 +7.3 $114.95
Sarasota-Bradenton $119.54 +4.3 $93.91 +4.9 $112.73
Clearwater $136.94 +9.7 $104.05 +11.7 $131.59
St. Petersburg $136.52 -1.9 $120.24 +4.5 $131.51
Palm Beach County $118.37 +0.6 $112.36 -1.4 $115.80
Ft. Lauderdale $111.31 +2.8 $109.06 +2.3 $108.59
SOURCE: SMITH TRAVEL RESEARCH, INC.
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Airports of Deplanement (Top Four)
Collier August 2017
52.4
23.0
9.5 8.2
54.0
22.0
10.2 9.6
0
10
20
30
40
50
60
RSW Miami Orlando Int'l Ft. Lauderdale Int'l
%
2016 2017
% of Visitors Who Fly
2016 55.4%
2017 57.3%
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Visitor Perceptions
Collier August 2017
•95.8%Satisfaction 93.9%
•92.2%Would Recommend 92.7%
•22.6%More Expensive 23.8%
•95.8%Plan to Return 94.9%
2016 2017
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Average Age/Median Income
Collier August 2017
•46.6
Average Age (years)45.7
•$147,182 Median HH Income $153,400
2016 2017
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Executive Summary
Collier August 2017
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Visitor Metrics
This August, some 107,300 visitors stayed in Collier’s
commercial lodgings (+7.0%). Their visits contributed
an estimated $90,394,300 of economic impact to the
County (+9.9%). Key performance metrics are as
follows:
Collier August 2017
August 2016 2017 %∆
Occupancy 59.2%60.7%+2.5
ADR $137.7 $143.6 +4.3
RevPAR $81.5 $87.2 +7.0
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Visitor Metrics
Collier’s August visitation originates from the
following primary market segments:
Collier August 2017
August Visitation 2017 Visitor #∆
Florida 53,006 +4.0
Southeast 4,507 -8.3
Northeast 8,369 +11.2
Midwest 7,940 +11.5
Canada 1,073 +33.8
Europe 27,147 +9.6
Mkts. of Opp.5,258 +24.8
Total 107,300 +7.0
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Transportation
This August, better than half of the destination’s
patrons flew (2016: 55.4%; 2017: 57.3%).A
majority of these (54.0%) deplaned at RSW, with
Miami capturing some 22.0%of deplanements.
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Party Size/LOS/First Time
The typical August visitor party includes an average
of 2.8 travelers who stay for 3.7 nights in the
Naples, Marco Island, Everglades area.
Some 48.8% of Collier’s August visitors are in the
destination for the first time (2016: 49.4%).
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Information
Fully 95.2% consult the web for trip information,
with some 82.8% making bookings for their trip
online.
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Satisfaction/Demographics
The vast majority (93.9%) are satisfied with their
Collier stay, with 94.9% planning a future trip to
the area.
This year, August visitors average 45.7 years of
age (2016: 46.6 years of age).
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Thank you!
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POST IRMA MESSAGING
Paradise Advertising &
Marketing, Inc.
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National Public Relations Update
TDC Meeting
Services conducted from
August 9 –September 7, 2017
September 2017
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Media Highlights
LHG PR EFFORTS
August 9 –September 7, 2017 Media Impressions: 56,827,502
August 9 –September 7, 2017 Value: $276,880
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Media Highlights
Naples Daily News
UMV: 852,999
Media Value: $5,686
Press Release Distribution
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Media Highlights
Bloomberg
UMV: 43,730,621
Media Value: $145,768
Press Release Distribution
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Media Highlights
Naples Herald
UMV: 48,155
Media Value: $321
Press Release Distribution
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Media Highlights
Gulfshore Life
UMV: 26,739
Media Value: $176
Press Release Distribution
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Media Highlights
Visit Florida
UMV: 8,010
Media Value: $80
Press Release Distribution
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Media Highlights
Cape Weather
UMV: 19,950
Media Value: $133
Press Release Distribution
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Media Highlights
Naples Illustrated Twiter
6,311 Followers
Media Value: N/A
Press Release Distribution
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Media Highlights
Gulfshore Business
7,000 Subscribers
Media Value: $140
Press Release Distribution
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Media Highlights
Taking the Kids
UMV: 25,045
Media Value: $501
Media Visit
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Media Highlights
Lonely Planet
UMV: 11,876,272
Media Value: $79,175
Press Release Distribution
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Media Highlights
Sweet Leisure
UMV: 2,400
Media Value: $100
Media Visit
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Media Highlights
Vandifair
10 posts
Followers: 224,000
Media Value Per Post: $4,480
Total Media Value: $44,800
Media Visit
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Activities
Recent Media Visits:
Social media influencer, Lauren Vandiver (August 21-24)
Aventura Magazine, Angela Carlton (September 8-11)
•Postponed due to Hurricane Irma
Orlando Magazine, Barry Glenn (September 8-11)
•Postponed due to Hurricane Irma
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Projects/Written Materials
CVB/LHG revitalizing newsletter for constituents
Agency drafted and distributed U.S. Tourism
Quality Index Award to national outlets
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Thank you!
Proud to be your Partner in Paradise!
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PARADISE
PARADISEADV.COM
JULY 2017 DIGITAL SNAPSHOT
Naples, Marco Island, the Everglades CVB
50
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CONSUMER NEWS EMAILS
19.6%
OPEN RATE
11.42%
CTR
51
GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Topic Resolutions Romance Stress Pets Family Dining Summer
Quantity Distributed 20,598 21,343 21,168 22,036 22,060 22,464 22,290 151,989
Open Rate 21.45%22.48%21.93%20.75%20.49%20.93%19.6%21.08%
Click-Thru-Rate 14.85%14.38%10.67%9.69%10.51%15.05%11.42%12.45%
GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Quantity Distributed 87,262 87,282 87,282 87,282 87,282 87,282 87,282 523,6720
Open Rate 15.9%13.8%14.8%14.4%14.1%13.5%15.2%14.41%
Click-Thru-Rate 2.1%1.6%1.9%1.7%1.7%1.5%2.1%1.75%
PAID RESULTS
Monthly Performance:
Winning Subject Line: “Summer fun & deals are within reach.
Link With Most Clicks: Top Beaches of Naples and Marco Island
24.32% of all click-throughs
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CONSUMER NICHE EMAILS
Monthly Performance:
Winning Subject Line: “Don’t miss out on your Paradise summer!”
Link With Most Clicks: The video image
16.98% of all click-throughs
31.65%
OPEN RATE
15.8%
CTR
52
GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Topic Eco Art Eco Dining Water
Sports
Water
Sports Family
Quantity Distributed 1,573 1,937 1,547 2,262 2,049 2,045 2,343 13,756
Open Rate 32.73%33.09%32.14%33.29%32.04%30.63%31.65%32.22%
Click-Thru-Rate 21.26%16.22%22.52%20.83%15.49%17.04%15.8%18.46%
GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Quantity Distributed 87,262 87,282 87,282 87,282 87,282 87,282 87,282 610,954
Open Rate 16%14.2%15.4%15.4%14.7%14.3%15.9%15.13%
Click-Thru-Rate 2.1%1.7%1.9%2.0%1.8%1.6%2.2%1.9%
PAID RESULTS
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MEETINGS EMAILS
53
OPEN RATE
4.25%
CTR
GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Quantity Distributed 5,996 5,938 5,851 5,786 5,752 5,701 5,646 40,670
Open Rate 16.38%16.29%15.38%14.41%14.81%14.79%14.11%15.17%
Click-Thru-Rate 2.69%6.52%4.74%3.21%4.76%3.26%4.25%4.2%
EARNED RESULTS
GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Quantity Distributed 49,964 150,000 150,000 12,261 200,000 150,000 14,755 726,980
Open Rate 15.2%14.8%15.6%14.1%15.3%13.7%14.5%14.74%
Click-Thru-Rate 1.9%1.8%2%1.9%1.8%1.8%1.7%1.85%
PAID RESULTS
Monthly Performance:
Winning Subject Line: “Meetings Trend Alert: Experiential Meetings”
Link With Most Clicks: New Expansion Continues at JQ Marriott Marco Island Beach Resort
16.13% of all click-throughs
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27,584
SOCIAL MEDIA
TOTAL ENGAGEMENTSTOTAL IMPRESSIONS TOTAL FOLLOWERS
RESULTS DELIVERED
2M 42.7K
*January –June: KPIs are cumulative for all Paradise Coast Twitter handles only
*July –December: KPIs are cumulative for all Paradise Coast social media accounts: (3) Twitter handles, Facebook and Instagram
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KPI JAN FEB MAR APR MAY JUN JUL*AUG SEP OCT NOV DEC TOTAL
Impressions 85,388 64,932 70,173 82,887 108,380 100,037 1,566,985 2,078,782
New Followers 177 66 118 139 113 85 766 1,464
Engagements 1,792 1,205 1,747 1,814 3,729 2,807 14,490 27,584
Link Clicks 103 79 112 74 90 73 7,130 7,661
Retweets 142 105 130 128 182 159 161 1,007
Mentions 252 215 285 387 190 262 198 1,789
Avg. Interaction
per Post
(Instagram)
------105.5 105.5
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SOCIAL MEDIA: TWITTER
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TWITTER
Impressions: 2,228
Total Engagements: 27
TWITTER
Impressions: 3,840
Total Engagements: 64
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SOCIAL MEDIA: FACEBOOK + INSTAGRAM
56
INSTAGRAM
Likes: 306
Comments: 9
FACEBOOK
Reach: 5,642
Video Views: 1,379
Total Engagements: 440
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SOCIAL MEDIA: PAID FACEBOOK
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FACEBOOK
Reach: 13,237
Total Engagements: 2,362
Total Ad Spend: $498.74
Cost per Engagement: $0.19
FACEBOOK
Reach: 31,897
Total Engagements: 961
Total Ad Spend: $200.00
Cost per Click: $0.28
FACEBOOK
Reach: 29,855
Total Engagements: 2,090
Total Ad Spend:$100.00
Cost per Click: $0.33
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SOCIAL MEDIA: PINTEREST
3,266 190,981 2,105 643
AVG. DAILY IMPRESSIONS TOTAL VIEWERS TOTAL FOLLOWERSTOTAL PINS
RESULTS DELIVERED
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KPI JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Impressions
(daily avg)
1,188 1,453 2,871 2,159 2,203 3,266 4,982 4,982
Viewers
(monthly avg)
14,843 20,060 33,312 41,638 36,176 44,952 82,380 273,361
Engaged
(monthly)
240 267 504 2,031 1,968 2,688 4,082 11,780
Total Pins 1,638 1,721 1,848 1,884 1,983 2,059 2,105 2,105
Followers 538 552 591 603 611 634 643 643
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CAMPAIGN TRAFFIC
Monthly Performance
Number one source of campaign traffic for the month of July was Spring Summer campaign.
35,154
USERS
44,673
SESSIONS
RESULTS DELIVERED
59,689
PAGEVIEWS
80.81%
BOUNCE RATE
59
PAGES / SESSIONS
GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Users 25,912 52,255 36,045 23,720 33,772 27,805 35,154 234,663
Sessions 29,006 60,890 39,772 26,220 38,319 34,645 44,673 273,525
Pageviews 44,213 86,672 61,074 46,031 57,666 51,059 59,689 406,404
Bounce Rate 75.65%77.70%75.18%61.86%73.44%73.32%80.81%73.99%
Pages / Session 1.52 1.42 1.54 1.76 1.5 1.47 1.34 1.51
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CAMPAIGN SUMMARY
ANALYSIS
Across all campaigns, Naples advertising generated over 9.6 million impressions and 38,000+ clicks. An additional 1,000 people
visited the website after being exposed to advertising.
All digital campaigns performed above the industry benchmark of .05% -.10% click-through rate*.
RESULTS DELIVERED
* CTR benchmark according to Google’s measurement of US Tourist Destination campaigns.
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Row Labels Impressions Clicks CTR View-Throughs
Spring Summer FY17 9,638,152 38,734 0.40%1,089
Display 6,452,562 24,496 0.38%982
Video 3,185,590 14,238 0.45%107
Grand Total 9,638,152 38,734 0.40%1,089
Campaign Reach
Average
Frequency
Spring Summer FY17 6,858,050 1.41
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CAMPAIGN DELIVERY –DISPLAY
ANALYSIS
Display campaigns generated over 6 million impressions and over 24,000 clicks.
All display campaigns performed at or above the industry benchmark of .05% -.10% click-through rate.
RESULTS DELIVERED
* CTR benchmark according to Google’s measurement of US Tourist Destination campaigns.
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Row Labels Impressions Clicks CTR
Display
Spring Summer FY17 6,452,552 24,496 0.38%
MaxPoint 1,474,646 17,500 1.19%
Sojern 747,178 2,442 0.33%
Travel Spike 531,866 1,277 0.24%
Weather.com 155,888 313 0.20%
Choozle 2,164,248 1,987 0.09%
OrlandoSentinel.com 615,347 469 0.08%
Adara 763,379 508 0.07%
Grand Total 6,452,552 24,496 0.38%
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CAMPAIGN DELIVERY –VIDEO
ANALYSIS
Video campaigns delivered over 3 million impressions with over 1.2 million of completions, resulting in a view completion rate of
70.27%.
RESULTS DELIVERED
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Row Labels Impressions Clicks Completions Completion Rate
Video
Spring Summer FY17 3,185,590 14,238 1,238,994 70.27%
Choozle 1,370,439 5,407 972,279 74.53%
Adara 259,191 75 130,177 50.00%
OrlandoSentinel.com 123,731 959 89,024 72.22%
Sojern 79,123 248 47,514 63.22%
Weather.com 1,069,991 5,830 N/A N/A
NYTimes.com 283,115 1,719 N/A N/A
Grand Total 3,185,590 14,238 1,238,994 70.27%
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GLOSSARY OF TERMS
Avg Frequency The number of times, on average, a person was exposed to digital advertising during the reporting period.
Bounce Rate The percentage of people who leave a website after viewing just one page.
CTR Click-through rate –the percentage of total impressions resulting in a click on the ad.
Impressions The number of times a digital communication element (email, banner ad, video, etc.) was viewed by a person.
This number includes multiple exposures to an individual.
Interactions The number of clicks on measured elements within a website or digital ad. In Social Media, this refers to
comments and shares.
Open Rate Click-through rate –the percentage of total emails sent that were opened and viewed.
Unique Users The number of unduplicated people exposed to digital communications.
VTR View-through rate –the percentage of total impressions resulting in a person visiting the website after being exposed
to digital advertising but not clicking on the ad.
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GLOSSARY OF SOCIAL MEDIA TERMS
Impressions The number of times a piece of content was viewed by a person. This number includes multiple exposures to
an individual.
Instameet Opportunity where Instagrammers gather together to take photos / videos of an area or event.
Interactions The number of Twitter mentions and retweets.
Retweet A Twitter term referring to a repost or forwarded message.
Mention A Twitter term referring to the number of times someone has initiated or participated in conversation directly
with the brand account.
Interaction Total number of times a user has interacted with a Tweet. This includes any clicks on the tweet (hashtags, links,
avatar, username, tweet expansion), retweets, replies, follows, media views, follows, card clicks, and likes.
Pin Clickable piece of content within Pinterest that brings viewers to its source location on the internet. Pins are located
within boards which are organized by topics and themes.
Unique Users The number of unduplicated people who interacted with social platforms.
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TOURIST TAX COLLECTIONS
Collier County Tax Collector
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WEB SITE ANALYTICS
Miles Partners, Inc.
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Report Summary: July 2017
•ACTIVITY: Visits increased significantly in July, rising 26% month over month and 19% year over year. Year-to-date visits
were up 12% over this time last year; unique visits were up 15%.
•ENGAGEMENT: Most engagement metrics lost some traction MoM and YoY, as is typical when visits increase. The overall
bounce rate increased moderately; the homepage bounce rate decreased/improved MoM but increased significantly YoY.
•TRAFFIC SOURCES: Campaign traffic was the dominant source, driving 47% of all visits –campaign traffic saw significant lift
both MoM and YoY, helping drive the traffic increase for July. Organic traffic was the second largest source, driving 43% of
visits –organic traffic was up 20% YoY.
•MOBILE: 80% of all site traffic came from mobile devices (59% from mobile phones; 21% from tablets).
•SIGNALS OF INTENT TO TRAVEL: Month over month, goal completions were down 4% on average. Year over year, however,
goal completions increased an average of 4%. The gains included guide orders (+7%), newsletter signups (+40%), deals
page views (+19%) and BookDirect widget searches (+41%).
•MOST VIEWED PAGES: The top five pages were: (1) Discover Your Paradise campaign page, (2) 4th of July Fireworks at
Naples Beach event profile page, (3) Events grid landing page, (4) Homepage, (5) Major Annual Events editorial page.
•TOP MARKETS: The top five state markets in terms of activity were: Florida, New York, Georgia, New Jersey and Illinois. All
saw triple-digit growth YoY except Florida. The top five metro area markets were once again: Naples/Fort Myers, New York,
Miami/Ft. Lauderdale, Tampa/St. Pete and Orlando/Daytona. Activity from the New York market increased nearly 400%
YoY; growth from the local market saw modest increases (+14%).
•INTERNATIONAL SITES:
•UK –MoM, visits increased 26% and engagement didn’t shift significantly. YoY, visits declined an insignificant amount
(-4%), time on site held steady and the bounce rate climbed 18%.
•GERMANY –MoM, visits decreased 39% while engagement improved slightly. YoY, activity and engagement didn’t
shift significantly.
•BRAZIL –MoM, visits fell 77% but time on site rose 88% and the bounce rate fell/improved almost 20%. YoY, activity
fell a moderate amount while engagement was almost static.
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Website Measurement Dashboard
July 2017
Activity Current LM %ch LY %ch YTD %ch Engagement Current LM %ch LY %ch
Visits 92,948 73,628 26%78,232 19%630,121 12%Avg. Time on Site 01:03 01:16 -17%01:18 -20%
PageViews 157,914 140,634 12%152,095 4%1,221,963 4%Bounce Rate (Total )72.0%65.8%9%63.4%14%
Unique Visitors 77,378 62,658 23%64,279 20%522,445 15%Bounce Rate (Homepage )45.8%56.2%-19%25.4%80%
Activity Visualization YTD Activity
180,000
160,000
140,000
120,000
100,000
80,000
60,000
40,000
20,000
0
Visits Unique Visitors Pageviews
July 2017 92,948 77,378 157,914
July 2016 78,232 64,279 152,095
1,400
,000
1,200
,000
1,000
,000
800,000
600,000
400,000
200,000
0
Visits Unique Visitors Pageviews
2017 630,121 522,445 1,221,963
2016 564,975 452,855 1,177,567
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Traffic by Medium over Time
Website Measurement Dashboard
July 2017
Sources of Traffic
Source /Medium Visits Bounce Rate
google /organic 37,664 66.6%
MaxPoint /Display 10,562 89.3%
Facebook /Social 5,981 63.1%
(direct) /(none)5,946 57.1%
interfuse.com /display 5,338 91.6%
Weather.com /Video 5,104 84.9%
Choozle /Video 3,266 96.2%
direct-lists /email 2,141 51.9%
Sojern /Display 2,068 88.4%
Direct-lists /Email 1,735 46.7%
Choozle /Display 1,481 91.6%
NYTimes.com /Video 1,445 88.5%
Traffic byMedium
6%4%campaigns
47%organic
43%(none)
referral
Medium Visits Bounce Rate
campaigns 43,913 80.8%
organic 40,010 66.0%
(none)5,946 57.1%
referral 3,078 56.0%
Visits over Time
140,000
120,000
100,000
80,000
60,000
40,000
20,000
0
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov
Dec
2010 2011 2012 2013 2014 2015 2016
2017
140000
120000
100000
80000
60000
40000
20000
0
7/1/20158/1/20159/1/201510/1/201511/1/201512/1/20151/1/20162/1/20163/1/20164/1/20165/1/20166/1/20167/1/20168/1/20169/1/201610/1/201611/1/201612/1/20161/1/20172/1/20173/1/20174/1/20175/1/20176/1/20177/1/2017Direct/None Referral Organic Campaigns
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Most-Viewed Pages
Website Measurement Dashboard
July 2017
Signals of Intent to Travel
Goal Completion Rate (Total SITs/Pageviews)
LM LY
6.93%8.13%6.95%
Instances LM %ch LY %ch
Guide Orders 363 363 0%339 7%
Newsletter Signup 196 223 -12%140 40%
Deals Page Views 2,581 3,033 -15%2,175 19%
Hotels & Rentals Listings Views 3,257 3,781 -14%4,081 -20%
eBook Views 206 165 25%213 -3%
BookDirect Widget Searches 3,047 2,509 21%2,162 41%
BookDirect Click-Throughs 1,288 1,354 -5%1,457 -12%
Total 10,938 11,428 -4%10,567 4%
Pageviews Bounce Rate
/discoveryourparadise 43,863 84%
/listings/events/profile/4th-of-july-fireworks-at-na 10,865 83%
/listings/events 8,103 35%
/6,638 46%
/major_annual_events 3,672 40%
/articles/celebrities_find_their_own_paradise_in_3,346 84%
/listings/events/profile/city-of-naples-july-4th-para 3,091 69%
/attractions 2,574 43%
/lodgings 2,151 2%
/guide 1,870 40%
/articles/beach_bound 1,654 60%
/map 1,536 82%
/listings/events?view=results 1,402 41%
Traffic by Device Category
21%mobile
desktop
19%59%
tablet
Visits Pgs./Visit Bounce Rate Time on Site
mobile 54,734 1.46 76.0%00:46
desktop 17,975 2.60 54.4%02:03
tablet 19,699 1.55 76.9%00:55
2017-07-012017-07-022017-07-032017-07-042017-07-052017-07-062017-07-072017-07-082017-07-092017-07-102017-07-112017-07-122017-07-132017-07-142017-07-152017-07-162017-07-172017-07-182017-07-192017-07-202017-07-212017-07-222017-07-232017-07-242017-07-252017-07-262017-07-272017-07-282017-07-292017-07-302017-07-31Visits by Day
12000
10000
8000
6000
4000
2000
0
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Website Measurement Dashboard
July 2017
Referring Domains
Visits Bounce Rate
m.facebook.com /referral 415 73.7%
cityofmarcoisland.com / referral 331 39.9%
honeymoons.com /referral 300 51.7%
floridatravellife.com /referral 172 62.8%
colliergov.net /referral 155 31.0%
l.facebook.com /referral 120 76.7%
visitflorida.com /referral 109 46.8%
southernliving.com /referral 93 71.0%
duckduckgo.com /referral 62 58.1%
nhgcc.com /referral 61 77.1%
facebook.com /referral 60 45.0%
search.xfinity.com /referral 56 41.1%
start.att.net /referral 54 44.4%
Visits By Geography
State Visits LM %ch LY %ch
Florida 46,547 31,331 49%53,061 -12%
New York 8,151 6,623 23%1,905 328%
Georgia 5,806 3,006 93%1,436 304%
New Jersey 4,463 3,951 13%1,028 334%
Illinois 4,442 3,953 12%1,588 180%
Massachusetts 3,417 2,812 22%736 364%
Texas 1,386 1,267 9%1,486 -7%
North Carolina 1,285 820 57%691 86%
Pennsylvania 996 1,359 -27%1,100 -9%
Ohio 969 1,312 -26%1,040 -7%
California 949 996 -5%932 2%
Visits By Geography
Metro Area Visits LM %ch LY %ch
Ft. Myers-Naples FL 16,485 11,020 50%14,507 14%
New York NY 12,320 10,120 22%2,496 394%
Miami-Ft. Lauderdale FL 11,070 7,105 56%12,593 -12%
Tampa-St. Petersburg (Sarasota)FL 9,021 5,789 56%10,758 -16%
Orlando-Daytona Beach-Melbourne FL 7,473 5,243 43%11,386 -34%
Atlanta GA 5,514 2,742 101%1,262 337%
Chicago IL 4,422 3,883 14%1,413 213%
Boston MA-Manchester NH 3,952 3,205 23%742 433%
West Palm Beach-Ft. Pierce FL 1,812 1,524 19%3,053 -41%
Charlotte NC 895 510 75%365 145%
Washington DC (Hagerstown MD)843 1,043 -19%1,146 -26%
Philadelphia PA 835 1,161 -28%867 -4%
Houston TX 642 433 48%346 86%
Visits By Geography (Visits to U.S.Site)
Country Visits LM %ch LY %ch
UnitedStates 87,333 66,477 31%73,134 19%
Canada 1,277 843 51%797 60%
United Kingdom 1,076 983 9%1,293 -17%
Germany 676 1,272 -47%599 13%
Brazil 302 1,385 -78%422 -28%
India 147 149 -1%140 5%
Italy 144 139 4%141 2%
Belgium 129 93 39%33 291%
Philippines 121 57 112%37 227%
France 115 75 53%94 22%
Argentina 110 148 -26%107 3%
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Website Measurement Dashboard
July 2017
Browsers (all devicetypes)
Visits LM %chg LY %chg
Safari 39,342 30,131 31%31,125 26%
Chrome 24,048 21,774 10%30,450 -21%
Android Webview 13,208 5,794 128%0 100%
Safari (in-app)7,835 6,603 19%6,096 100%
Internet Explorer 3,412 4,027 -15%5,112 -33%
Firefox 2,532 2,987 -15%2,797 -9%
Edge 1,172 1,288 -9%1,172 0%
Mozilla Compatible Agent 534 342 56%10 5240%
Android Browser 387 301 29%977 -60%
Amazon Silk 334 235 42%286 17%
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Website Measurement Dashboard
July 2017
Campaigns
Name Visits LM %chg Pgs/Visit Bounce Rate Time on Site
spring-summer-fy17 33,135 24,944 33%1.25 83.8%00:26
spring/summer-2017 5,339 228 2242%1.09 91.7%00:13
discoveryourparadise 3,692 3,228 14%2.4 49.8%02:07
discover your paradise 764 198 286%1.49 85.1%00:36
golf landing 492 448 10%1.36 1.4%01:46
meetinparadise 196 2,026 -90%2.35 46.4%02:11
brand-usa_in-market_brazil_2017 57 684 -92%1.26 79.0%01:17
meetings 45 324 -86%1.89 68.9%01:15
winter-fy17 41 59 -31%1.1 90.2%00:02
springsummer2016 22 19 16%1.5 72.7%04:11
buffer 21 2 950%0.95 95.2%00:00
5c6b86e370-
luxusinsider_newsletter_2017_07_03
19 1 1800%3.74 47.4%02:06
dining-fy17 15 1,553 -99%1.8 66.7%01:26
brand-usa_in-market_germanyspring_2017 14 327 -96%1.07 92.9%00:01
CAMPAIGN
RESP
43,913
TOTAL RESPONSES
ONSE
47%
OF TOTALVISITS
34,114 32,661
LAST MONTH LAST YEAR
46%42%
OF TOTALVISITS OF TOTALVISITS
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Website Measurement Dashboard
July 2017
International Traffic over Time to U.S. SiteInternational Microsite Activity
UK LM %ch LY %ch
Visits 964 767 26%1,006 -4%
Pageviews 2,371 1,777 33%2,411 -2%
Time on Site 01:44 01:45 -1%01:43 1%
Bounce Rate 60.0%60.5%-1%50.8%18%
German LM %ch LY %ch
Visits 654 1,070 -39%640 2%
Pageviews 1,645 2,272 -28%1,555 6%
Time on Site 01:45 01:38 7%01:45 0%
Bounce Rate 64.5%68.1%-5%61.9%4%
Brazil LM %ch LY %ch
Visits 286 1,264 -77%352 -19%
Pageviews 572 1,840 -69%741 -23%
Time on Site 01:39 00:53 88%01:39 0%
Bounce Rate 67.8%83.9%-19%69.0%-2%
Visitation to U.S. Site -Domestic vs.International
LM %ch LY %ch
Domestic 87,333 66,817 31%73,134 19%
International 5,615 6,811 -18%5,098 10%
14000
12000
10000
8000
6000
4000
2000
0
Jul-15Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17Germany Canada UK Switzerland Denmark
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Website Measurement Dashboard
July 2017
SEO: Top 20 Keywords by Search Volume SEO: Top Opportunities (Striking Distance KW)
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Website Measurement Dashboard
July 2017
SEO: Top 20 Most Improved Keywords
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Website Measurement Dashboard
Metric Defintions
Visit –This metric tracks the total number of visits to the website, both unique and repeat.
Unique Visitor –The metric counts each visitor’s first visit to the site during a specified time period.
Page View –A request to load a single page of a website.
Bounce Rate –Percentage of visitors who view only one page on the site and exit immediately without interacting with the site in any way.
Because of event tracking in Google Analytics, outbound links, video plays and other site interaction elements that would have been a
bounce before are now not counted as bounces. Paradisecoast.com has anaytics event tracking set up for outbound links. There is no
industry-wide standard for bounce rate, but the generally accepted goal is less than 50 percent for overall bounce rate. Bounce rate can be
affected by campaigns and promotions, referrals --especially from social media, and many other factors.
Signals of Intent to Travel (SITs) –A measurement that captures goal completion events that indicate a strong desire that the site visitor will
travel to the destination. The SIT conversions are unique to each website. Some examples include ordering a visitor guide, signing up for
email newsletter, visiting a deals page, clicking through to a booking vendor, visiting the detailed listing of a hotel, activity or event.
Traffic Sources:
Organic Traffic –Visitors referred by an unpaid search engine listing, i.e. a Google or Bing search.
Campaign Traffic –Traffic from campaign-related media such as banner ads and campaign landing pages; relies on proper tracking code setup to
be attributed correctly. Includes traffic from paid search.
Direct/None Traffic –Traffic that either comes from a visitor typing the web address directly into their browser, or they have
bookmarked/favorited the site and are entering by opening the bookmark on their device. It also includes untagged links within emails or
campaign traffic missing tracking parameters.
Referral Traffic –Visitors referred by links on other websites, such as city/county government sites, social networks, and more. Much of this
traffic is not easy to control, although it can be affected by social media posting.
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JULY 2017 DIGITAL SNAPSHOT
Naples, Marco Island, the Everglades
CVB
82
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CAMPAIGN TRAFFIC
Monthly Performance
Number one source of campaign traffic for the month of July was Spring Summer campaign.
35,154
USERS
44,673
SESSIONS
RESULTS DELIVERED
59,689
PAGEVIEWS
80.81%
BOUNCE RATE
83
PAGES / SESSIONS
GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Users 25,912 52,255 36,045 23,720 33,772 27,805 35,154 234,663
Sessions 29,006 60,890 39,772 26,220 38,319 34,645 44,673 273,525
Pageviews 44,213 86,672 61,074 46,031 57,666 51,059 59,689 406,404
Bounce Rate 75.65%77.70%75.18%61.86%73.44%73.32%80.81%73.99%
Pages / Session 1.52 1.42 1.54 1.76 1.5 1.47 1.34 1.51
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CAMPAIGN SUMMARY
ANALYSIS
Across all campaigns, Naples advertising generated over 9.6 million impressions and 38,000+ clicks. An additional 1,000 people
visited the website after being exposed to advertising.
All digital campaigns performed above the industry benchmark of .05% -.10% click-through rate*.
RESULTS DELIVERED
* CTR benchmark according to Google’s measurement of US Tourist Destination campaigns.
84
Row Labels Impressions Clicks CTR View-Throughs
Spring Summer FY17 9,638,152 38,734 0.40%1,089
Display 6,452,562 24,496 0.38%982
Video 3,185,590 14,238 0.45%107
Grand Total 9,638,152 38,734 0.40%1,089
Campaign Reach
Average
Frequency
Spring Summer FY17 6,858,050 1.41
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CAMPAIGN DELIVERY –DISPLAY
ANALYSIS
Display campaigns generated over 6 million impressions and over 24,000 clicks.
All display campaigns performed at or above the industry benchmark of .05% -.10% click-through rate.
RESULTS DELIVERED
* CTR benchmark according to Google’s measurement of US Tourist Destination campaigns.
85
Row Labels Impressions Clicks CTR
Display
Spring Summer FY17 6,452,552 24,496 0.38%
MaxPoint 1,474,646 17,500 1.19%
Sojern 747,178 2,442 0.33%
Travel Spike 531,866 1,277 0.24%
Weather.com 155,888 313 0.20%
Choozle 2,164,248 1,987 0.09%
OrlandoSentinel.com 615,347 469 0.08%
Adara 763,379 508 0.07%
Grand Total 6,452,552 24,496 0.38%
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CAMPAIGN DELIVERY – VIDEO
ANALYSIS
Video campaigns delivered over 3 million impressions with over 1.2 million of completions, resulting in a view completion rate of
70.27%.
RESULTS DELIVERED
86
Row Labels Impressions Clicks Completions Completion Rate
Video
Spring Summer FY17 3,185,590 14,238 1,238,994 70.27%
Choozle 1,370,439 5,407 972,279 74.53%
Adara 259,191 75 130,177 50.00%
OrlandoSentinel.com 123,731 959 89,024 72.22%
Sojern 79,123 248 47,514 63.22%
Weather.com 1,069,991 5,830 N/A N/A
NYTimes.com 283,115 1,719 N/A N/A
Grand Total 3,185,590 14,238 1,238,994 70.27%
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THANK YOU
Questions?
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DIRECTOR ACTIVITIES- Jack Wert- August-September 2017
PERIOD AT A GLANCE 2017
2016
Number of Advocacy Contacts 5
5
Number of Trade Show/Conferences 1
2
Number of Tourism Industry Events 4
5
Number of PR Interviews/Communications 6 4
3
Advocacy
• DMAI Advocacy Committee Meetings
• Conference calls with Visit Florida, Florida Assoc of Destination Marketing Organizations on marketing plans and
co-op opportunities with Visit Florida and other providers
• Collier Lodging & Tourism Alliance Board Meetings on tourism issues
• Meetings on sports complex design/build process
• Meetings with County Procurement on contract issues
Trade Shows/Tourism Industry Conferences
• Attended Florida Governor’s Conference on Tourism in Hollywood FL
Tourism Industry
• Coverage during Hurricane Irma at Emergency Ops Center on ESF 18 desk for tourism and hotel information to
public and press
• Meetings with Fort Myers Airport Marketing team on new German flights
• Conference Calls with Visit Florida for Hurricane updates
• Marketing Plan presentation to tourism industry at Collier Museum
Public Relations/Communications
• Press interviews on Hurricane with Ft. Myers News Press, NBC-2 and WINK TV and Naples News
• Collier New Hire Orientations on Tourism
• Presentation to SCORE on Tourism
Promotional Activities/Special Events
• Meeting with LPGA, Greg Norman events in 2017 and Chubb Classic 2018 event organizers
• Meetings with Pickleball event organizers for 2018 event
• Meetings with FBU event organizers on plans for 2017 event & hotel booking solution
• Meetings with Hunden Partners on new agreement
Promotional Activities 6
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GROUP MEETING SALES REPORT
Debi DeBenedetto – Group Sales & Marketing Manager
July 7, 2017 – August 10, 2017
PERIOD AT A GLANCE
2016 2017
Number of Meeting Planner
Contacts
129 179 planner contacts at shows,
Rfps and sites
Number of Rfp’s leads sent
50 50 Rfp’s sent
Number of Groups booked
11 4 groups booked
Total Room Nights/Econ. Impact
for Period booked
7203 room nights
$4,623,493.44 estimated
Economic Impact
1727 room nights booked
$951,144.07 estimated economic
impact
Number of RFP Enhancement
(RFPE) Requests
2 New requests granted funds 3
Number of RFPE’s to Contract
2 2 booked
Site Visits
2 Planning 7 current
Number of Shows Attended 3
Florida Society of Association
Executives Annual Meeting
Sales Activities this Period
• Booked Meetings Today hosting event for Oct. 28-30, 2018 The destination is proud to host 30 meeting planners
hand-picked to book our destination and the southeast and 25 suppliers for Meetings Today Southeast Event.
Hilton Marco Island Beach Resort will be the host hotel, other hosts include Marco Beach Ocean Resort, JW
Marriott Marco Island Beach Resort and The Ritz-Carlton Resorts of Naples. I will have more sponsors as we
progress with plans.
• Will attend Florida Governors Conference August 28th
• Registered for Connect Florida, Connect Medical, Luxury Summit Pittsburgh
• Appointments and preparations to attend this month for CMITE -Incentive planner show in Jamaica and Connect
Corporate in New Orleans
• Held the last of Group Sales Strategy task force meetings, determined Group sales plan direction
• Completed Group Sales Plan for 2017/2018 Fiscal
• Appointed to Visit Florida Group Sales/Meetings Committee for the year
• Attended a Wellness conference event with Collier Lodging Association
• Put out 3 Rfp’s for opportunity to the hotels to bid to the 2018 and 2019 Destination Southeast by NorthStar and
XSITE by XSITE for 2018. We hope hotels will bid this so Destination can host these planner trade show events.
• Currently working on 7 site visits to bring planners with open Rfp’s to see the destination.
• 2018 Trade show plan and sign up participation is complete and ongoing
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• Started a Tourism Wellness Visionary Task Force with partner Peggy Sealfon – mission Focused on making
Naples Marco Island & the Everglades recognized globally as a wellness destination. First meeting scheduled for
Sept. 14, 2017 at Edgewater beach Hotel from 1pm – 3 pm.
Fam Activities:
• None for group sales this month
Sales Plan Goal Tracking
Below is a tracking report YTD for 2017. I am on track with all tactics for 2017 plan.
Booked business is behind because hotels are not bidding Rfp’s due to closures and renovations and lack of meeting
space. Pace is basically flat. I apologize but I cannot find a Pace report in our system that tracks anything that makes
sense.
GROUP MEETING SALES REPORT- 2017
PERIOD AT A GLANCE
YTD for Oct. 1, 2016 – current date July 25, 2017
Number of Meeting Planner Contacts
800 plus – all are now loaded into IDSS
containing over 5000 meetings planners
Number of RFP’s Collected/Distributed
313 RFP’s sent to date
Number of RFP’s to Contract
69 to date contracted
Total Room Nights/Econ. Impact for Period
25,603 room nights; Economic Impact of $14
million
Number of RFP Enhancement (RFPE) Requests
2017 -50 granted to date with 42 booked
definite (2016: 12 booked 13 lost 2016 =25
requests granted)
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PUBLIC RELATIONS & COMMUNICATIONS REPORT- JoNell Modys- August 2017
PERIOD AT A GLANCE
Number of Media Submissions from CVB PR
August 2017 - 326
• 26 – Direct submissions
• 300+ – Release distribution
Number of Journalists Hosted in Destination - 3
August 2017 - 3
Total 4
• 2 – VandiFair Blog
• 1 – Laura Reiley, Tampa Bay Times
Number of News Releases Written and/or
Issued by CVB - 3
News Releases
August 3
• Naples Makes List of Top 10 Most Adventurous
Destinations in U.S.
• Tourist tax 1% increase to take effect Sept. 1
• CME Group Tour Championship Tickets
Available (posted to website)
September
• Hotel Vacancies – Hurricane Irma evacuees,
first responders
Publicity Highlights
(not included in agency reporting)
• TravelMole UK – September romance
getaways
• Naples in top 10 outdoor adventure
destinations
• NBC 2, WINK – TDT increase from 4 to 5%
Facebook Live September 1 – Shell Island
Top Staff Projects – J. Modys
• Escort Vandifair blog journalists
• Tourism awards projects
• Visitor guide proofs
• Planning, pre-production for Sept. 1
Facebook Live from Shell Island broadcast
• Interviews for assistant position
• Copy edits to consumer e-newsletters,
rewrite meetings e-newsletter
• Write tourist tax release
• WebEOC training at EOC and webinar
• Edit, rewrites for Outdoor Adventure
Destination news release
• Rewrite, update multiple website articles
• Ongoing addition of website articles, listings,
events.
• Planning for September Brazil Press FAM
• Planning for SE Florida travel/food writer
FAM or FAMs to highlight getaways, dining
• Hurricane Irma emergency communications
begins first week of September
TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT- Claudia Cianfero-Dates Aug. 10 to Sept 8, 2017
PERIOD AT A GLANCE
2016 2017
Number of Travel Agent Contacts 484 113
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Number of Tour Operator Contacts
35 1
Number of FAM’s/Site Visits
0 2
Number Trade Shows Attended 2 2
EVENTS RECAP
Sun Country – August 16-18, 2017
Eagan, MN
Comments/Trends: The tradeshow is in it’s second year and very well attended. We had a fair amount of Florida
representation with 13 of us in attendance. Tampa, Lee, Collier and Palm Beach were the only CVB’s represented. We
also participated in the Employee Tradeshow Day which was a terrific opportunity to interact with the reservations
agents and answer any questions they had as it relates to the Paradise Coast.
Florida Governor’s Conference on Tourism – August 28 – 30, 2017.
Hollywood, FL
Comments/Trends: GC17 gave me the opportunity to continue my professional development by attending the
specialized sessions and learn the latest in destination marketing. Of particular importance to me were the sessions on
marketing to Canada and Brazil in which I learned how to do business with these countries to get them interested in
coming the Paradise Coast.
FAM’s/Site Visits:
Ancoradouro FAM - Brazil Tour Operators August 14 – 17, 2017
This is the second year we hosted travel agents from this Brazilian Tour Operator. Maria Power escorted the group as I
was at the Sun Country Trade Show. See Aviareps report for feedback from the group.
Eurowings FAM – September 4 – 7, 2017
This was a social media FAM we put together in conjunction with Lee County to help promote the new Eurowings flights
into RSW. Eurowings (part of Lufthansa Airlines) will start new service next spring. We hosted two Influencers in Collier
and Lee Counties from September 4-7, 2017. In addition, the Sparkloft team that represents Eurowings was in
attendance and they shot additional video and some 360 to include in the social media campaign that will follow this
influencer visit.
Influencers: Taylor Fuller and Mario Cisneros
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Future Project Highlights
Production/Lead Highlights
PARADISE COAST FILM OFFICE
September 2017
PERIOD AT
A GLANCE
This Year Last Year Spending Estimate New or Repeat
Productions 1 3 $15K Repeat
Working
Leads 3 4
Meetings
Attended
1 4
Events/
Tradeshows
1 1
Media
Assisted 1 2
Location
Scouts 1 2
Control + Click to view
https://youtu.be/NaWI-SsGQiw
• SON Studios is gearing up to shoot a pilot for their reality-based series in October
(See trailer below)
• Attending the Toronto International Film Festival which ranks among the most
prestigious international film festivals in the world. TIFF’s mandate is to present the most
outstanding films produced in every part of the world and to promote contacts between
industry professionals to assist in the development of the international motion picture
industry. It welcomes over 376,000 attendees to public and press & industry screenings
and includes an extensive Industry Conference with over 70 panels and over 250
speakers. In addition, Film Florida hosts a Filmmakers Reception at SoHo House Toronto
that showcases Florida entertainment product. This year there are five feature films and 4
shorts made in Florida or by Florida filmmakers screening at the event.
• Chico’s – print/ retail Florida-founded women’s fashion and lifestyle
company with over 700 boutiques, monthly print catalogues and online
shopping shot on location in Collier County
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AUGUST 2017 DIGITAL & SOCIAL MEDIA REPORT- Buzzy Ford
AUGUST 2017
PERIOD AT A GLANCE
2017 2016
Twitter Accounts (3)
184 Post, 2,959 Total Engagements,
94 Link Clicks, 90 New Followers,
142,730 Twitter Impressions
292 Post, 2,524 Total Engagements,
43 Link Clicks, 141 New Followers,
101,173 Twitter Impressions
Facebook Accounts (5)
2,432 New Fans, 25,723 Engagements,
141 Post, 1,979,135 Impressions
434 New Fans, 6,554 Engagements,
96 Post, 716,541 Impressions
Instagram Accounts (2)
70 Posts, 1148 followers gained,
7,085 Engagements,
35 Posts, 91 followers gained,
1,758 Engagements
Website / Social Media Enhancements
• Restarted Construction of New ParadiseCoast.com Website
• Zebra proposal was accepted for Brazil Social Media Management
• Communicated with Google to let them know our interest in participating in the new Google
Search initiative
• Updated photography order on the Naples Website Page
• Updated Advertiser Links on Paradise Coast Visitors online guide
• Updated / Created Event / Deals / Partner Listings
• Updated Website RSW Flight Information
• Update Paradise Coast in the News website section
• Activate & Updated Paradise Coast Tourism Awards info and voting pages
• Attended Florida Governors Conference on Tourism, meet with several vendors in regards to
website enhancements
• Updated Meetings Page Hotel Deals / Group Deals
• Assist various partners with website listing assistance
• Post Events to Paradisecoast.com Website
• Post Various Deals to Paradisecoast.com Website
• Set up Tourism Star Award Judge Credentials
• Update Sports Website Events
• Escort Social Blogger and Influencer Lauren Vandiver around our destination
• Test Website Emergency Procedures
• Promoted Naples “U.S. Top Ten Outdoor Sports & Adventure Destinations”
• Boosted various Facebook & Instagram Post
• Scouted Shell Island for Sept 1st Live Facebook Broadcast
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VISITOR SERVICES REPORT- Lori Lou Waddell
AUGUST 2017
Visitor Profiles
Month Big
Cypress
Oasis Everglades Immokalee Marco
Island
Naples YTD Total
Year
2015
52,473 107,564 85,941 1,103 6,810 20,419 274,310
Year
2016
65,051 104,162 67,403 1,252 6,321 6,992 251,180
Jan
2017
6,866 11,624 6,840 148 829 1,072 27,379
Feb
2017
8,092 14,656 8,993 80 1,019 1,031 33,871
Mar
2017
7,473 13,196 9,533 350 720 617 31,889
Apr
2017
4,979 10,358 6,205 82 518 457 22,599
May
2017
2,623 6,261 2,765 60 364 292 12,365
Jun
2017
1,989 4,229 1,847 77 254 294 8,690
Jul
2017
2,986 6,176 2,102 N/A 204 267 11,735
Aug
2017
2,360 5,097 139 239 7,835
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Naples and Marco Island Domestic
Visitor Information Center Visitor Origins
Naples and Marco Island International
Visitor Information Center Visitor Origins
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Activities for the Period
• Attended CVB staff meeting
• Collect return signatures indicating “Receipt of Handbook” from volunteers
• FAM for Palm Cottage scheduled for November 20th, 2017 at 3:00pm
• Gift Bag information materials for Collier County Public School meeting
• New calendar recipients – Travel Agent in Miami and local business
• In process of scheduling a FAM at Big Cypress
• Request FAM date from NT&T for Everglades tour
• Respond to all calls & emails regarding Hurricane Irma received at the VIC
• Respond to all emails regarding tourism in Collier County coming to Chamber of Commerce
• Respond to requests for Visitor and Relocation packets
• Update Visitor Counts for Collier County Visitor Information Centers
• Update Statistics for Naples Visitor Information Center
• Request all materials below par levels for Visitor Information Center from attractions, hotels, restaurants
• Manage VIC Vol Schedule
• Manage/update/email Calendar of Events for Tourism partners
• Manage daily operation of Visitor Information Center
• Manage all requests for Visitor and Relocation materials
Distribution
• 30 packets to Collier County School Board
• 100 Naples on the Gulf to Bill Walsh for Realtor Conference in Stockholm, Sweden
• Gift Bag information materials for Collier County Public School meeting
Attendance
• VISIT Florida Governor’s Conference on Tourism in Hollywood, FL
• Governor’s Conference:
Monday, August 28th-Registration & Opening Dinner, Florida Tourism Hall of Fame Award recipient given
posthumously to Thom Stork, a bridge-builder and a creator of coalition whose motto was “Growth in
tourism benefits all.”
Tuesday, August 29th-Breakfast & Opening Session, featuring remarks by Ken Lawson, CEO of VISIT
FLORIDA and keynote addresses by Dustin Bomar, Head of Industry, Travel at Google We are
experiencing the next big technological shift: from mobile to artificial intelligence enabled through
machine learning. In developing travel and destination content, Google is focusing on the following core
themes: Better Discovery, More Personalization, and Universal Assistance. Lynne Lancaster-Social media
personal sharing habits. Selling and Marketing to the Generations. We now have five distinct
generations in the travel marketplace. Each generation reinvents how and why they travel, so
understanding what motivates them can make you a more effective marketer and service provider. You
can market to one generation, without turning off the others.
1. Break-Out Sessions-Reaching the Modern Traveler-New Research Highlighting Social Media Behaviors and
Preferences by Jody Farrar, Vice President of Marketing, Chute. Canada 2.0: The ‘New’ Canadian Traveler by
Jerry Crymek highlighting Canada’s diverse population. General Session: A panel discussion about current
Marketing Strategies in the Attractions’ Industry new summer openings and why the attractions sector is
important to the health of the entire tourism industry as a whole.
2. Governor Scott addressed the audience: During his speech, he highlighted the importance of tourism to Florida's
economy and the jobs that it creates for current and future families of Florida.
3. Wednesday, August 30th-Breakfast and Opening Session. Break-Out Session: An Update on Florida’s Economy
with Dr. Jerry Parrish. Both domestic and international factors are affecting the current and future paths of
Florida’s economy.
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Sports–Michael Obyc, Ed Caum, Nicole King
We did not host any events in August due to numerous facilities being shut down for annual
maintenance and summer rain showers keeping field events away.
Development Activities this Period-Nicole King
• Attended Operations Meeting for the FBU event in December
• Attended Monthly Meeting with Parks & Rec staff on maintenance and scheduling issues
• Attended Conference call- FBU
• On Site Meeting at East Naples Community Park with Pickleball for All
• On Site Meeting with FBU to tour facilities for the National Championships in December
• Scheduled upcoming NASC Professional Development courses
• Attended On -Site Meeting with HotelRoomBlocks.com on future event housing services
• Attended site visit with Naples Princess
• Attended site visit with Greenlinks Hotel staff
• Attended site visit Edgewater Hotel sales staff
• Attended IDSS On Site training for sports sales use of database
• Attended PARAB meeting on behalf of Pro Watercross for beer garden sales permission
• Met with Sanchez Casal Tennis Academy on future events at Naples Bath & Tennis
• Attended Grand Re-Opening at Springhill Suites
• Attended Monthly Sports Council Meeting
Development Activities this Period-Michael Obyc
• Attended Parks & Recreation artificial turf Committee Meeting
• Hosted Conference Call with USA Weightlifting
• Attended an artificial turf site inspection at Barron Collier High School
August – Total Event Impact
Number of Events 0
Direct Impact
Economic Impact
Room Nights
TDC Funding
Acquisition Cost
Total Local Tax ROI
TDT
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• Hosted a meeting with Paradise Coast TV on video production possibilities
• Attended webinar for Destination Marketing Association International
• Attended monthly Tourism Staff Meeting
• Hosted a post-event meeting with US Open Pickleball to gather analytics on 2017 event
• Attended monthly Parks & Recreation meeting on event logistics
• Attend June and July TDC Meetings
• Attended Annual Marketing Summit to represent sports for the 2018 marketing plan
• Worked shifts in EOC for Hurricane Irma
Development Activities this Period - Ed Caum
• Assisted County Museums with their Marketing Plan
• Worked with Parks and Rec on a Memo of Understanding for future event scheduling
• Worked with Sports Council on a Memo of Understanding
• Met with a Volleyball Event Producer
• Meeting on Chef Swap with Naples to New York Chefs
• Conducted interviews and hired PR Assistant
• Met with CAT on Beach Trolley Marketing for next season
• Pickleball Meeting with Jim Ludwig on upcoming events and contractual issues
• Presentation to Florida Newspaper and Marketing Executives
• Participated in Ancoradoura FAM from Brazil
• Participated in Collier 2020 presentations by SCORE
• Participated in Eurowings Sparkloft FAM
• Attended Annual Governors Conference on Tourism in Hollywood FL
• Attended Sports Council Meeting
• Attended Publix Labor Day Cup Tournament
• Multiple Meetings on FBU with Tourism staff and with FBU staff
• Sports Complex Meetings, Naming Rights, Hunden Contract, Partner Questions Developed
• Association of Chief Executives for Sport Conference Cancelled (To Be Rescheduled)
• Hurricane Irma – EOC Assignment
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AVIAREPS- Brazil Monthly Report
August 2017
MARKET INFORMATION
In July, São Paulo International Airport (GRU) had a record number of passengers who departed or
entered the country in a single month. Altogether, more than 1.3 million travelers were transported. The
last record had taken place in January 2015, when 1.29 million people traveled through the airport.
According to the airport survey, this is the fifth consecutive month of growth in international demand.
The most popular destinations were Buenos Aires (12.3%), Santiago (8.5%), Miami (6.7%), Madrid (4.5%),
Paris (4.4) and Bogota %).
http://www.panrotas.com.br/noticia-turismo/aviacao/2017/08/gru-registra-recorde-de-pax-
internacionais-em-julho_149025.html?lista
Brazilians are spending more abroad, according to the Central Bank (BC). Expenditure growth, which
has been systematic since the beginning of the year, reached a margin of 38% in the last month of July, in
comparison with the same period last year. In numbers, the index points to a figure of $ 1.879 billion spent
on international travel. Still according to the Central Bank, the number is also the highest for the month
of July since 2014 - when spending reached $ 2.4 billion - and since then, the number has been decreasing.
This increase in spending, the survey points out, may have been influenced by the devaluation of the
dollar, which reached R$3.11 in the last month. For the entity, the stabilization of the income of the
population also contributed to the positive number. During the first half of the year, household
expenditures were resumed, especially with travel expenses - which in the past year accounted for an
annual expenditure of 40% in the course of 2016.
http://www.panrotas.com.br/noticia-turismo/mercado/2017/08/gasto-de-brasileiros-no-exterior-
aumenta-38-em-julho_148999.html?pesquisa
TRADE
Leisure Sales Calls / Meetings
Name Market Company Objective and Outcome Follow Up
Ricardo Bezerra
ricardo.bezerra@voeazul.co
m.br
BR
Azul Viagens – TO
Av. Marcos
Penteado de U.
Rodrigues, 939 –
Torre Jatobá, 9th
floor – Barueri/SP
– 06460-040 –
Phone: 5511
4134.9800
Azul has the idea of
having a second FAM to
PC/PB in May/18, but
they will have to wait
until 2018 program is
defined to give us a
definitive answer. They
are also providing new
dates for the training.
Ricardo will
follow-up with PC
at La Cita.
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Tadeu Leal
online@frt.tur.br
BR
FRT – TO
Av. Brasil, 720 –
Centro – Foz do
Iguaçu/PR –
85851-000
Phone: 5545
35218500
Promote the destinations
and its highlights.
Digital collaterals
sent.
Barbara Picolo
barbara.picolo@flytour.com
.br
BR
Flytour – TO
Av. Francisco
Matarazzo, 1350 –
2nd floor – 05001-
100
Phone: 5511
45031900
Discuss possible
participation in Feirão
Flytour 2018.
Bárbara will send
us an idea of
values after this
year’s edition of
the Fair.
Cesar Turlão
cesar.turlao@ancoradouro.c
om.br
BR
Ancoradouro – TO
Av. Dr. Liráucio
Gomes, 55 –
Campinas/SP -
13024-490
Phone: 5519
21373034
With the FAM concluded
we are waiting for
Ancoradouro to schedule
the remaining training.
The idea is to
have this training
in Riberão Preto.
Date is TBC as per
Ancoradouro’s
schedule.
Lilian Kori
lilian@transpac.com.br
BR
Transpac – TO
Rua Galvão
Bueno, 33 – 3rd
floor – Suite 31 –
São Paulo/SP –
01506-000 –
Phone: 5511
32747020
Promote the destinations
and its highlights.
Digital collaterals
sent.
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Paulo Biondo
paulo.biondo@agaxtur.c
om.br
BR Agaxtur – TO
Av. Europa, 884 -
Jardim Europa,
São Paulo/SP -
01449-000
Phone: 5511
3067.0900
We communicated
Agaxtur that the training
schedule was approved.
They are
scheduling the
trainings
according to the
Tourism agenda
for the next two
months. We will
try to have all of
these trainings
done before the
new FY starts but
that might NOT
be possible. We
will share the
schedule asap.
Ricardo Campos
ricardo@tradetours.co
m.br
BR
Trade Tours – TO
Avenida Ipiranga,
318 - Bloco B -
Conj. 1001 -
República, São
Paulo/SP - 01046-
010
Phone: 5581
99996.4115
We communicated Trade
that the training schedule
was approved.
They are
scheduling the
trainings
according to the
Tourism agenda
for the next two
months. We will
try to have all of
these trainings
done before the
new FY starts but
that might NOT
be possible. We
will share the
schedule asap.
Vitor Santos
vitor.santos@orinter.com.br
BR
Orinter – TO
Rua da
Consolação, 247 –
8th floor – São
Paulo/SP – 01301-
903 – Phone: 5511
3514.4444
Orinter’s proposal for
participation in their
training seminar event is
being adjusted.
Value of the
proposal was set
at 3,000 dollars,
to be divided with
PB 50/50. Airline
ticket not
included.
Eduardo Zorzanello BR Rua Garibaldi,
308/201 –
FESTURIS is ongoing. We are following
up with them on
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eduardo@rossiezorzanello.c
om.br
Gramado/RS –
95670-000
Phone: 5554
3286.3313
meetings and
trade show
schedule.
MICE Sales Calls / Meetings
Name Market Company Objective and Outcome Follow Up
Paulo Falcão
Paulo.falcao@bcdtravel.co
m.br
BR
BCD Travel – TO
Rua Julio Gonzales,
132-269 – Barra
Funda – São
Paulo/SP – 01156-
060
Phone: 5511
33722234
Paulo is responsible for
choosing destinations for
his incentive groups.
We sent him all
the MICE
information we
had and will
schedule a
meeting and
training soon.
André Khouri
andre@cntour.com.br
BR
CNTour – TO
Av. Brigadeiro Luis
Antônio, 2050 –
Sobreloja B – Bela
Vista – São
Paulo/SP - 01318-
002 – Phone: 5511
35290900
CNTour is mainly focused
in incentive and corporate
travel.
All MICE material
sent, as well as
leisure for
corporate travel
sales. Will
schedule a
training for
October.
Nelson Oliveira
ndeoliveira@carlsonwagon
lit.com.br
BR
CWT – TO
Alameda Santos,
1357 – 3rd floor –
São Paulo/SP –
01419-001
Phone: 5511
35989377
CWT promotes incentive
sales and did not have PC
in their portfolio yet.
All MICE material
sent, as well as
leisure for
corporate travel
sales. Will
schedule a
training for
October.
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Ricardo Szpigel
ricardo@copastur.com.br
BR
Copastur – TO
Rua Bela Cintra,
986 – 6th floor –
Cerqueira César –
São Paulo/SP –
01415-000
Phone: 5511
32187300
Copastur is a corporate
travel agency, but they
also sell incentive travel.
All MICE material
sent, as well as
leisure for
corporate travel
sales. Will
schedule a
training for
October or
November.
Leonor Alba
leonor@ltnbrasil.travel
BR
LTN – TO
R. Matias Aíres,
402 – Consolação -
São Paulo/SP -
01309-020
Phone: 5511
35004200
Focuses in corporate and
MICE travel.
All MICE material
sent, as well as
leisure for
corporate travel
sales. Will
schedule a
training for
October or
November.
Alessandra Ramos
Alessandra.ramos@grupop
2.com
BR
Pertra – TA
Rua Alcides
Lourenço Rocha,
167 – 10th floor –
Brooklin – São
Paulo/SP
Phone: 5511
51808181
Pertra, now part of the
MCI group, is specialized
in corporate travel.
All MICE material
sent, as well as
leisure for
corporate travel
sales. Will
schedule a
training for
October or
November.
AVIAREPS is quoting and preparing a list of Co-Op and Trade actions for 2017. We will send this as soon
as possible.
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Tour
Operator
Name
Market Description – Coop Actions Launch/Start Status
Ancorado
uro BR
Only one training and the FAM Tour missing.
Packages on website:
Final stages.
FAM Tour
completed. Last
training to be
scheduled.
Shows / Sales Missions / Fam Trips (Media and Trade) / Other
Name Market Description Date Status
Ancoradouro
FAM
São
Paulo
country
side
Ancoradouro FAM Tour in one of the last
actions from the Co-Op we did in 2016, and
did not take place last year due to high
airline fares during the Olympic games in
Rio.
August 14-17,
2017
Finalized. We
have requested a
feedback from
the group
through a
questionnaire,
we had great
acceptance
during the FAM.
In general, the
group was
impressed with
what they saw
and believed
Brazilians would
be interested in
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visiting the
region.
Flytour B2C
Fair
Santos
and
Campin
as
Event 100% focused on direct consumer
sales.
Program:
Sept 13 – Agent training in Santos
Sept 15 – Agent training in Campinas
Sept 22-24 – Event in Santos
Oct 6-8 – Event in Campinas
Sept 13, 15, 22-
24 and Oct 6-8
Participation
Confirmed
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Orinter USA
Day
Cambor
iú,
Santa
Catarin
a
Promotional event only for USA
destinations. Event partially sponsored by
Brand USA.
Oct 1-3 Participation
confirmed
Agaxtur
Training
Program
Several
cities Partner training program
Scheduled
São Paulo Sept
14
Remaining
trainings will
take place in
October
Approved
Trade Tours
Training
Program
Several
Cities Partner training program
Schedule
Rio 9/12,
Campo Grande
9/19 and
Cuiabá 9/20
Approved
FAM PARTICIPANTS AND FEEDBACK
Lilian Meneguetti
lilian.meneguetti@latamtravel.com
LATAM Travel
Av. Iguatemi, 777 – 1st Floor
Campinas/SP
Phone: +5519 3254.3747
Highlighted the segway tour, the boat tours and the resorts.
Believes tourists would be interested in the beaches with
warm waters, resorts and resting
Did not receive the kit. Please send her through mail.
Regina Neves Moraes
regina@abcturismo.com.br
ABC Turismo
Praça Santa Terezinha, 347 – Centro
– Taubaté/SP – 12010-130
Phone: 5512 2123.5777
Highlighted Segway tour through safe roads, specialty
restaurants, seafront hotels, great service and closeness to
Walmart, CVC and Walgreens, where Brazilians like to go.
Everglades was a pleasant surprise, enjoyed the airboat but
believes it would be good to wear a life-vest. Suggests tours to
invest in Portuguese/Spanish speaking guides.
Nicole Sanches
financeiro@foxtravel.com.br
FOX Travel
Rua Oscar Rodrigues Alves, 526 –
Centro – Araçatuba/SP 16010-330
Phone: 5518 3622.1973
Highlighted the Segway tour and the sunset cruise. Believes
the airboat tour was the Top ride.
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Ana Hoche
ana@hocheturismo.com.br
Hoche Salvana
Visconde do Rio Branco, 111 –
Araras/SP – 13600-080
Phone: 5519 3541.1700
Highlighted the closeness to Miami and Orlando as being
strong assets, and though it is a fantastic destination with the
airboat, shopping and beautiful beaches.
Mônica Morgatto
monica@qualityturismo.tur.br
Quality Turismo
Rua Mimi Alemagna, 128 – Centro –
Jaboticabal/SP – 14870-280
Phone: 5516 3202.9537
Highlighted the airboat tour and the Marco Princess dinner as
activities that Brazilians would enjoy. Enjoyed the Segway tour
and will recommend it.
Lucas Martin
botucatu@clubeturismo.com.br
Praça Dom Luiz Maria de Santana,
215 – Suite 1 – Centro – Botucatu/SP
– 18600-311
Phone: 5514 3882.5580
Highlighted the airboat and Segway tours as two different and
interesting attractions for Brazilians.
Márcia Novaes
marcia.novaes@ancoradouro.com.br
Ancoradouro
R. Dr. Liráucio Gomes, 55 –
Campinas/SP
Phone: 5519 2137.3155
Highlighted that having so many outdoor activities is the
advantage to the destination and may attract Brazilian.
Enjoyed the boat ride and the stand-up paddle at the Naples
Grande as the top moments in the FAM. She will add as much
as she can to the products they are selling at the TO.
Melissa Vasconcelos
melissa@methatur.com.br
Metha Turismo
Av. Major Nicácio, 2070 – Centro –
Franca/SP
Phone: 5516 3724.3766
Highlighted Naples as charming city, Marco Island sea as
amazing with no waves, ideal for children. Everglades fun for
families to do airboat tours and see wild animals. Will
recommend to her clients all the activities they did in the
FAM.
Vivian Lopes Contrera
vivian@premiattaturismo.com.br
Premiatta Turismo
Av. Luiz José Sereno, 700 – Suite 05 –
Eloy Chaves – Jundiaí/SP – 13212-
210
Phone: 5511 4582.1502
\highlighted the boat rides where we saw several dolphins as
#1 attraction for her clients. The sunset cruise as well as a
great option.
Flávia Patto
flavia@deltaturismo.com.br
Av. Jon F. Kennedy, 1114 – Jd. Das
Nações – Taubaté/SP – 12030-200
Phone: 5512 3411.7440
Highlighted the sunset cruise and the segway tour and her
Top choices for her clients. Loved Naples!
* All of them stated that participating in a FAM completely changes and transforms the idea you make of
the destination, and believe that this opportunity was excellent to help them sell and speak properly about
the region.
** Videos, collaterals and photos sent to all participants
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MEDIA RESULTS
Media Meetings & Calls
Name Publication/
Media Market Objective & Notes Follow Up
Eduardo Takashi -
eduardo@agitosp.com.br
Agito SP
(website) BR
e-mail to complement
information about the
press release we have
worked along the month
PR agency to clarify the
editor’s questions and
to publish an article
Anderson Masetto -
anderson@mercadoeeve
ntos.com.br
Mercado &
Eventos
(trade media)
BR
e-mail to share some
news about the
destinations
conversation with the
editor to share some
news regarding the
destination
Renata Araújo -
araujorenata1@me.com
You Must Go
(travel blog) BR
the blogger was in Florida
and we called her to
present more details
about Paradise Coast
conversation with the
blogger to share some
news regarding the
destination
Denise Shiroma -
denise@topmagazine.co
m.br
Top Destinos
(magazine) BR
call to explain about the
destination and to invite
for the press trip
Confirmed media for
the press trip
Vanessa Mathias -
vanessa.mathias2@gmail
.com
Chicken or
Past
(Travel blog)
BR
call to explain about the
destination and to invite
for the press trip
Confirmed media for
the press trip
Priscila de Martini -
priscila.martini@zerohor
a.com.br
Zero Hora
(newspaper) BR
call to explain about the
destination and to invite
for the press trip
Confirmed media for
the press trip
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RESULTS
• Agito SP
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• Sundaycooks
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MEDIA LINKS
• Agito SP
https://agitosp.com.br/paradise-coast-o-paraiso-da-florida-que-conta-com-um-habitat-marinho-
em-expansao/
• Juliana Ariza
http://www.julianaariza.com.br/2017/08/18/paradise-coast-o-paraiso-da-florida-que-conta-com-
um-habitat-marinho-em-expansao/
• Sundaycooks
https://sundaycooks.com/compras-florida-paradise-coast-palm-beaches/
• Travel3
http://www.travel3.com.br/noticia.php?festuris-gramado-2017-tera-novidades-importantes-15803
• Sundaycooks
https://sundaycooks.com/naples-evereglades-marco-island-florida/
• Turismo-sa
http://www.turismo-sa.com/hotelaria.cfm?id=2346#.WbaLdsiGPIU
• Brasilturis
http://brasilturis.com.br/paradise-coast-conta-com-habitat-marinho-em-expansao/
• Pesca Amadora
http://www.pescamadora.com.br/2017/08/paradise-coast-na-florida-conta-com-habitat-marinho-
em-expansao-e-ideal-para-a-pesca-esportiva/
• Correio Braziliense
http://www.correiobraziliense.com.br/app/noticia/turismo/2017/08/21/interna_turismo,619527/el
eitos-os-melhores-hoteis-do-mundo.shtml
MEDIA VALUE
MEDIA SUBJECT PUBL.
DATE
MEDIA
VALUE CIRCULATION
Agito SP Paradise Coast, the paradise of Florida with an expanding
marine habitat 8-2 TBC TBC
Juliana Ariza Paradise Coast, the paradise of Florida with an expanding
marine habitat 8-18 TBC TBC
Sundaycooks Shopping in Florida: Paradise Coast and Palm Beaches 8-21 USD
3.200,00 82.000
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Travel3 Festuris Gramado will have an important new 8-24 USD
4,200.00 200.000
Sundaycooks Itinerary of Naples, Everglades and Marco Island in
Florida 8-29 USD
3.200,00 82.000
Turismo-SA Paradise Coast, the paradise of Florida with an expanding
marine habitat 8-04 TBC TBC
Brasilturis Paradise Coast has expanding marine habitat 8-04 USD
5.300,00 10.500
Pesca Amadora Paradise Coast in Florida has an expanding marine
habitat and is ideal for sport fishing 8-02 TBC TBC
Correio Braziliense Elected the best hotels in the world 8-21 TBC 57.290
Total USD
15,900 58.164
SOCIAL MEDIA
Facebook Paradise Coast
Facebook address is www.facebook.com/paradisecoastbr
We achieved a significant rate of engagement and have now over 18,427 likes on the page.
Promoting Father’s Day
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Prospect work for September
• Participation in Flytour B2C Fair, Santos
• Agent training with Trade Tours in Rio de Janeiro, Campo Grande and Cuiabá
• Agent training with Flytour in São Paulo, Santos and Campinas
• Agent training in São Paulo with Agaxtur
• USA Day with Orinter Oct 1-3
• Definition of Social Media management agency
• At least 1 press release distributed to media (subject to be defined)
• At least 3 media calls/meetings
• To decide the upcoming press trip in October (the press trip was postponed to October due to
the Irma hurricane)
• Development of the itinerary for the press trip
• Contact with media participants to reinforce the press trip (3 participants)
• Potentially invitation for more 2 media
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DIAMONDE - EUROPE
TOUR OPERATOR ACCOUNTS
Key Accounts
Tour Operator Achievement Cost
CANUSA We have successfully trained 3 agents
including the agency manager. Only the
agency manager has been to Florida before
and just briefly drove through Naples. The
training was very much appreciated. The
agents reported that clients in Berlin are a bit
price driven in their booking decision therefore
the 3* hotels sell best.
Swiss Accounts
Tour Operator Achievement Cost
Knecht Reisen We could secure and confirm our participation
at the Knecht Reisen travel days in Windisch on
November 25-27, 2017. We will have our own
booth during the consumer days 5,000
consumers are expected to visit and will be
part of the B2B training day with a workshop,
where we will train 60-70 travel agents.
USD 2,850
Kuoni The news mailing in form of a flyer with Kuoni,
was sent to 160 Kuoni retailers and 620 travel
agents on August 2nd, 2017. The flyer had an
inspirational theme. Please find layout
attached.
In addition to the campaign we held a training
in their new headquarter in Zurich. We have
successfully trained 8 agents from the Kuoni
service team in 2 sessions. The training was very
much appreciated as 50% of the agents
haven't been to Florida before. They took
many notes and had a lot of questions.
USD 2,000
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Furthermore, we held a product meeting and
discussed a potential Florida FAM, Kuoni is
planning to do in 2018. We have
communicated that we would be more than
happy to have them in NAP. Kuoni will contact
us when plans are more concrete.
TUI CH We have accomplished a comprehensive
training to 4 agents of the service team in
Zurich. The agents were thankful for the training
as only 2 have been personally to Florida
before.
Benelux Accounts
Tour Operator Achievement Cost
General Tour We could achieve that Gerald Ponsard the
USA product manager will include NAP in their
B2B newsletter send out in September
completely FOC, featuring a NAP fly-drive
offer. The newsletter goes to 945 travel agents
all over Belgium.
FOC
Secondary Accounts
Tour Operator Achievement Cost
Meso Reisen We held a comprehensive training to the USA
sales team. The training was very much
appreciated as non-of them has been to
Florida before. We had a very interactive
training as many questions were asked and
notes were taken.
In addition to that we held a product meeting
with the owner Ulrich Finke. The general
booking situation for the USA is a bit down, he
reported this is caused by the exchange rate
and the political situation. He is very positive
minded, but sure the numbers won’t be as
high as the years before. This specialized long-
haul TO is making 40% of the business in the
USA, therefore they had to compensate with
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Canada bookings this year, Canada is
perceived as stable country, he said. In the
years before he had a good amount of
approx. 200 room nights to NAP, in comparison
they book approx. 300 to Fort Myers. NAP is
very well positioned in their fly drive offers, for
now there is no space for hotels and
destination information online, but they are
hiring new personnel to work on the website
and marketing. As there are also active in
social media, we could for now achieve that
they will include NAP into their Instagram
account (1,400 follower).
FAIRFLIGHT We could secure and confirm the marketing
campaign with FAIRFLIGHT. We will have again
a NAP ad in their Florida brochure as well as
they will distribute our NAP brochures at the
Dresden (30,000 visitors) and Leipzig (57,000
visitors) fairs. The campaign will run October
2017 – January 2018.
USD 1,500
Luxury Dreams We have personally visited this luxury TO in
Berlin and held a meeting with one of the
owner Marcel Kern. We have presented NAP
as luxury Florida destination. They are very
much interested as they are expanding the
portfolio, which has no specialization in terms
of regions. At the moment, they are working on
a new website with direct booking function,
which will go online in fall. After that they will
concentrate again on the expansion of the
portfolio. We will monitor and take action
accordingly.
Diamir They started their first USA group travel with a
Naples and South America combination and
further expanded their USA portfolio in 2017.
We could achieve that NAP is now featured in
3 fly drives. After a brief call, Diamir reported
that Marco Island and Naples are starting
good in their individual travel segment in
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Florida and they mainly sell 4-5* hotels to their
clients, NAP is the only beach destination in
Southwest Florida. As the product was
established in 2017 Diamir has 10 room nights
so far for NAP, with potential to grow.
Florida-expert.de This VH TO is specialized in Florida vacation
homes and currently offers 2000 objects. They
are a team of 3 and their clients come from all
over DACH. The found the company 2010 and
are quite successful so far. For 2016 they had
approx. 100 room nights to NAP. There
definitely is potential. We could achieve, that
they included NAP destination information on
their website, as the product is placed.
Esprit Villas This is a small TO for VH and are specialized in
Europe VH, but also feature Florida, which is
selling not as well as it could be, due to the
political situation and exchange rate. We
could achieve that they feature a NAP blog
post and new images on their website. NAP
product is placed as well.
Landmark This TO is specialized in luxury travels all over the
world. They are just starting with a USA portfolio
and in Florida only feature Miami so far. There
is a very small volume for the USA in general as
they are not familiar with the destination at all.
We have comprehensively introduced NAP
and didn’t need to introduce ourselves as we
have taken advantage of the contacts with
this TO from other DiaMonde clients, who work
with them as well. Landmark showed interest in
expanding the USA portfolio and this will be a
priority for 2018. We will monitor and take
action accordingly.
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TRAVEL AGENTS
Sales calls: Total of 36 personal visits to travel agents in Zurich and Berlin.
EVENTS
DiaMonde Dinner Event for airtours
o Dates: 22.08.2017
o Location: Der Zauberlehrling, Hannover
o Profile /Number of attendees: All in all, we had 14 participants. A total
of 12 agents from the call center attended, unfortunately we had a
last-minute cancellation of 8 agent’s due to unforeseen problems in
their IT department who then could not leave the office in time.
Furthermore the call center manager was present as well as our key
account manager and Oliver Kreipe, who is the head behind the
airtours.business.club and holds all the various event formats which we
partake in very frequently.
o Feedback: It was an exclusive dinner event for the airtours
compentence center team to educate them on the product news of
our portfolio. It was held in the wine cellar of one of the best
restaurants in Hannover. The evening was very initmate with a lot of
Q&A on product highlights and how these can be of use in their daily
telephone business. They have also understood much better our role in
terms of agent sales and that we are there to help them generate
more bookings or save those that might be lost due to systems
challenges. Not many representation agencies invite these teams, so
they were very thankful for also a nice team event.
DiaMonde After Work Cocktail
o Dates: 23.08.2017
o Location: Schlosshotel Moenchstein, Salzburg
o Profile /Number of attendees: All in all, 9 agents attended. All the
attendees were from high and very high potential agencies and were
experienced sellers. Therefore, the profile of agents was excellent.
o Feedback: It was an exlusive After Work Cocktail at a very special
location, which has been recommended by one of the attendees.
Everyone knows the location, but most of them have never been there
before as it is very exlcusive. The location offers a great view of
Salzburg and as it was a warm and sunny evening the atmosphere
was brilliant. TAs have been invited for a get together and an inspiring
evening in order to exchange news and updates of the DiaMonde
portfolio and to focus on lovely stories about the different properties.
Both drinks and Canapés have been served during the Get-together
with the agents. We had an excellent evening with intense networking
possibility with the agents. The quality of agents was exceptional and a
very high interest has been identified to learn more and establish
relationships with us and understand our role and the USPs of our
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properties. During the evening it was obvious, that in terms of TOs, most
of the TAs prefer to book Dertour Deluxe rather than Airtours due to
their flexibiltiy and quick action on their booking requests. TAs are very
satisfied with their booking situation and appreciated to receive an
update on the portfolio. In general TAs in Austria are very loyal and
appreciate DiaMonde’s efforts and support and also very much
appreciated the evening.
Registrations / Preparations
o Registration for VUSA consumer show brochure distribution (Jan - Feb
2018)
o Preparation Influencer Campaign with Primematter (Oct 2017)
o Preparation Brand USA Mega FAM (Sep 2017)
MARKETING
Type of Activity Details Cost
Facebook advertising Finalized our 4-week Facebook ad
implemented by DiaMonde. The ad was an
image slideshow and could reach 54,313
people and had a result of 1219 more followers
on the German NAP Facebook page. We
could also notice a great interaction among
the followers. This Facebook ad was a huge
success.
USD 750
Eurowings The Eurowings campaign to promote the new
flight routes to RSW starting in April 2018, will
begin in September, therefore we have also
been participating at the conference call on
August 9th, with the agency and the German
team of Eurowings. During the call, the itinerary
for the first campaign was discussed as they
will send local influencer from Southwest
Florida to explore the region and have it filmed
accordingly and shared on social media
platforms.
NAP B2B newsletter Prepared and sent out dedicated NAP
newsletter featuring “all about the
Everglades” to 2.669 agents in DACH on
August 23, 2017. The opening rate 5 days after
it was sent out was 21 %, which is 2% higher
than last time. 550 opened it and in total it was
opened 967 times, which is also higher than
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the last one sent in June. The B2B newsletter
was successful. Please find screenshot of
newsletter attached.
NAP B2C newsletter Prepared and sent out dedicated NAP
newsletter featuring “all about the
Everglades” to 656 consumers in DACH on
August 23, 2017. The opening rate 5 days after
it was sent out was 29,4 % which is again very
high compared to the industries average of
16,9%. 192 opened the newsletter and in total
it was opened 392 times. All in all, this B2C
newsletter was very successful and had much
better results than the one sent out in June.
Please find screenshot of newsletter attached.
DiaMonde newsletter
“Storyletter”
We have included NAP in the DiaMonde
newsletter “Storyletter” sent out on August 22,
2017 to 9,691 travel agents and travel industry
contacts in Germany, Switzerland, Austria and
Luxembourg. The newsletter was opened
3,165 times and the opening rate was 24,2 %
which is great. The NAP content was the travel
story from Anne-Kathrine Graf’s NAP trip in
May, which was clicked on 29 times.
Expedia TAAP We have held a conference call with Chris
Bowers from Expedia TAAP, the Expedia
booking channel for travel agencies. He could
deliver us some insights. Currently between
Jan – July 2017 agents all over Germany have
booked 190 room nights to NAP, most booked
hotels through Expedia TAAP are: The Port of
the Island, The Ivey House Bed & Breakfast and
motels along the way. Which shows that this
booking portal for TAs is used mostly for
Everglades hotel, so far.
We furthermore discussed joint breakfast
trainings in cities like Cologne, Berlin or Munich,
as these are the cities with the most Expedia
TAAP agnciesbookings. Details tbd.
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Typisch Florida This is an information page functioning as an
online travel guide to Florida. Naples, Marco
Island and Everglades City each are featured
with an own highlight page with information
and images.
DiaMonde website,
Facebook &
Instagram & Pinterest
content
This month we could place 2 blog posts on the
DiaMonde website, one about the Dolphin
Explorer and one about an Airboat tour
through the Everglades.
In addition to that, we have created ongoing
content on the DiaMonde Facebook page
(700 follower) and the newly developed
Instagram page (100 follower) as well as we
have pinned content on the NAP dedicated
pin wall of the DiaMonde site.
Facebook # posts: 14 #fans: 9,920
In August, we had again 3 very successful
posts:
1#: 11.08.17 Naples 5th Avenue, reached
13,700 clients, 440 reactions and 359 likes.
2#: 13.08.17 Beach image, reached 9,800
clients, 315 reactions and 264 likes.
3#: 14.08.17 Airboat, reached 7,518 clients,
264 reactions and 184 likes.
Please find screenshots attached.
MEDIA / PR
Blog content
o The article from Mrs. Hagen, whom was in NAP in March was posted on
the Deichmann Trend Blog August 19th, 2017. This trend blog has 600.000
unique visitors a year. NAP had its own section, where she highlighted
the activities she experienced: Everglades tour as well as the unique
and chic atmosphere in Naples with all the boutiques and shops. Please
find screenshot attached.
o We have achieved that the travel blog “immerreisen” has featured
Naples as well as the Big Cypress National Preserve in their travel blog.
They even named Naples as most wonderful city during their Florida trip.
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Please find blog posts here:
https://www.immerreisen.de/reiseziele/amerika/usa/florida/naples/
https://www.immerreisen.de/reiseziele/amerika/usa/florida/big-
cypress-national-preserve/
PROJECTS
VH project
o We comprehensively researched and identified the following vacation
home operators as key partners: Florida-Expert, Esprit Villas, Fewo-direct,
Interchalet. NAP is featured with a good selection of VH in all of the
operators. We established contact and expanded online destination feature
where possible. The main accomplishments were with Florida-Expert and
Esprit Villas (see TO achievements).
Golf TO project
o We have comprehensively researched and analyzed Golf Tos in DACH and
evaluated them accordingly. During the research, we have identified the
following key partners: Gruber Golf (Austria), Classic Golf, Golfsportreisen.de,
Fairway Golf, Junker Reisen, H&H Golf Reisen, Sam Golf Time. We have
established first contacts with these accounts, placed the product and will
be monitoring the accounts from now on and will secure additional NAP
exposure.
New luxury insider tip list
o Along with our focus on the luxury TOs we identified their needs and therefore
researched and created an insider tip list, featuring high-end
accommodation suggestions, restaurant inspirations, luxury activities all over
NAP. The document is not static and will be updated on a regular basis,
accordingly.
Marketing Plan & Budget FY 16/17
o Accompliahed detailed marketing plan for FY 17/18, including a recap of
accomplishments in FY 15/16, market overview as well as outlining of new
identified target groups, objectives and detailed marketing strategy.
o Sales, marketing and promotion opportunities were evaluated, planned,
secured and negotiated with either tour operator partners or third parties
such as marketing agencies. A detailed summary including timings of
realization of and exact negotiated cost for activities is outlines in the
detailed proposed budget plan for FY 2017/18.
HIGHLIGHTS IN SEPTEMBER
TO training FTI, September 1, 2017
TA training CANUSA Munich, September 1, 2017
TA training Explorer Munich, September 1, 2017
TA training Boomerang Stuttgart, September 19, 2017
Brand USA Mega FAM, September 27-30, 2017
TA Sales Calls Munich, September 4-5, 2017
TA Sales Calls Hannover, September 11-13, 2017
TA Sales Calls Bavaria, September 14, 2017
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MONTH/YEAR: AUGUST 2017 PREPARED BY: OMMAC, LTD.
UK & IRELAND OFFICE
HIGHLIGHT OF THE MONTH:
Co-op Marketing Campaign with leading tour operators USAirtours and
Travelplanners
We are implementing an impactful coop marketing campaign with leading US tour operators
USAirtours and Travelplanners. The activity focuses around a tactical campaign promoting key
hotel partners within Florida’s Paradise Coast, pushing late offers during August – November
2017 and early offers May to end October 2018.
We have so far developed a solus enewsletters with Cheapflights and USAirtours,
reaching a database of 3 million consumers, as well as features within the USAirtours
newsletter and the Travelplanners newsletter reaching their customers databases of
7,500 consumers and 200,000 consumers respectively. We also produced a dedicated
website banner and a destination focus page which was featured on the Travelplanners
website for the month of August, which receives 150,000 unique website visitors every
month.
Finally we worked with USAirtours to develop a website poster, which was hosted on the
Agent Zone of USAirtours’ website under Hot deals. USAirtours have an active agent
database of 7,500 travel agents who access the website and are able to print off the poster
to display in their shop window. It was also sent out via email to all of these travel agents.
MARKET UPDATE:
Britons have ‘turned their backs’ on two-week holidays
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Britons have “turned their backs” on traditional two-week holidays in favour of short breaks and
weeks away, according to new data from Office for National Statistics (ONS) – they analyses UK
foreign holiday numbers in 1996 against last year to find the biggest differences between now
and 20 years ago.
Its report found that British people are going on more holidays, but spending less time away on
each trip. There was a 68% rise in the number of foreign holidays UK residents go on, the ONS
found. Last year, 45 million holidays abroad were taken by Brits, compared to 27 million in
1996. The UK’s population increased 12% in the same period.
Low cost carriers report rise in July passenger numbers
Budget airlines easyJet and Norwegian have both reported a rise in passenger numbers last
month against July 2016. EasyJet said it had carried nearly 8.2 million passengers in the month,
up 8.9% on the same month last year. Its load factor rose by 1% to 96.8%.
The rise in passengers follows a similar pattern over the past 12 month.
Norwegian recorded a 15% year-on-year increase in passengers in July – the first month it
carried more than 3.3 million customers. Its load factor was 94%.
Research finds customers favour responsible holidays
Consumer research for Tui suggests there is increasing demand for sustainable holidays, allied
to a desire to see sustainable options more clearly identified and made more readily available.
The study in December, which surveyed more than 3,000 adult holidaymakers across six
European markets, found 57% would book a more environmentally sustainable holiday if these
were available. This was 17 percentage points up on the response to the same question in a
similar survey in December 2012.
Airbnb said to be planning luxury tier
Airbnb Inc is reportedly mulling yet another new service, this time targeting cashed-up one
percenters.
Bloomberg reports the home sharing platform will pilot 'Airbnb Lux' in some markets by the end
of the year. Aimed at well-heeled travelers, the service will feature luxury homes, mansions and
penthouses that will each be personally inspected.
It is a separate tier from the previously reported Airbnb Select, which will focus on homes with
hotel-like amenities. Airbnb may well use one of its recent acquisitions to support the new high-
end service.
It bought full-service villa rental company Luxury Retreats earlier this year, which lists about
4,000 luxury villa rentals. If the initial pilot program proves successful, it could be rolled out to
more markets. This could be very beneficial for Florida’s Paradise Coast as it targets the higher
end consumer.
Wet weather brings surge in bookings
Rainy weather across the UK has prompted a surge in last minute searches and bookings for
overseas holidays. TUI said the heavy rain and unseasonal August weather has brought an
increase in bookings for sunnier destinations.
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A spokeswoman said shorter breaks of three or four nights are up 150% year on year, with the
Balearics proving particularly popular.
UPCOMING
EVENTS
DATE SPECIAL EVENT LOCATION
October Preparation for World Travel Market Trade Show London
October Activate new marketing plans / industry meetings UK
November 5th-8th World Travel Market, Trade Show London
November 6th Paradise Coast Annual Showcase Event, Co-sponsoring
with Visit Florida
London
MARKETING/SALES/PROJECTS & ACTIVITIES:
Coop marketing campaign with Golfbreaks
Golf tour operator, Golfbreaks, one of the leading UK golf tour operators offering general and
bespoke tours. We have negotiated to activate a joint marketing campaign during the months
of August and September.
As part of this, Golfbreaks are featuring an email banner promoting 2018 packages for Naples,
Marco Island and the Everglades. See below featured:
Lusso Travel Booking request
We are working with luxury tour operator, Lusso Travel, regarding booking family x 10 requiring
a 6 bedroom home on the Gulf Coast of Florida for next year. We are reaching out to local
industry partners and relevant parties - Lusso Travel will review the options and will convert the
booking. This lead follows on from hosting Lusso travel company for a fam trip in the
destination earlier this year.
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2017 - 2018 Planning
A considerable proportion of time has been allocated to researching and discussing forward
planning for the budget and marketing plan for next year. According to format as requested by
the CVB - we have submitted marketing and PR plans including objectives for the coming year.
With a focus on new and innovative ways to grow business for Florida’s Paradise Coast, as well
as nurturing existing relationships and partnerships to ensure continued success for our region.
Year end
We have been working diligently with our various partners to ensure all projects and activities
are finalised accordingly.
PUBLIC RELATIONS
Publication/
Circulation
Activation/
Date of
travel
Angle/
Theme
Industry partners Status
update/
publish date
PR Value
Florida Friday,
Travelmole,
Distributed to
34,000
Submitted
content for
monthly
newsletter
Supplied
content
around
activities for
couples when
kids are back
to school in
September
Naples Botanical
Gardens, Everglades
National Park
Completed
Achieved
coverage in one
newsletter
$162
A League of
Their Own Road
Trip, TV show
on Sky 1
1.39m
viewership
US Road Trip is
the spin show
hosted by
James Cordon.
The first series
of the spin off
beat the original
BAFTA award
B roll video
footage sent
to
production
team
A panoramic
view of the
Everglades
from an aerial
camera – as
footage fill in
Everglades National
Park
Completed
Footage used in
episode that
was aired on
19th June 2017
$747.50
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winning show in
TV ratings.
Wedding Ideas
Magazine
(Online/ offline
magazine)
Circulation:
30,140
N/A Travel section,
a dedicated
month to
Paradise Coast
in the
honeymoon
calendar
N/A Completed
Paradise Coast
was mentioned
as the place to
go for
honeymoons in
June. It was
also the only
USA mention.
$648.50
Sunday Times
(National
online/offline
newspaper)
Circ.: 789,145
Discussed
with
journalist
potential
dining
options
Never heard of
classical US
road trips?
Something
different to
Route 66.
Rod and Gun Club
Completed
Article released
17th March 2017
$28,074
Selling Travel
(Trade
publication)
Circulation:
14,925
Press
release sent
to journalist
What new in
2017.
1. Everglades
2. Quinn’s on the
Beach Marco
Island
Completed
Naples received
1/5th in March
issue
$918
Independent
(National
online/offline
newspaper)
Circulation:
75,127,812
Simon
visited our
region on
22nd – 23rd
October
Film series on
the less
familiar
destinations in
Florida
1. Lemon Tree Inn
2. The Dock at
Crayton Cove
3. Joanie’s Blue Crab
Café
4. 5th Avenue
Completed
Naples had 1
page and video
online. Present
by respected
journalist Simon
Calder
$71,0000
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Florida Friday – September in the sunshine state for couples
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SOCIAL MEDIA ACTIVITIES
Activity Status/Result
We continue to keep a presence on
@ParadiseCoastUK. This month we have
used inspirational quotes to inspire travelers
as it comes to the end of the UK summer
holidays
We have created a Facebook advertising
proposal and will be sharing this shortly. By
targeting friends of friends, we will increase
our following and thereby increase interaction
on our page.
@ParadiseCoastUK continues to grow
followers and get support through retweets
and likes.
A selection of Facebook and Twitter updates this month
Facebook
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Twitter – National Watermelon
Day
Twitter - #MondayMotivation
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