Agenda 09/12/2017 Item #16F209/12/2017
EXECUTIVE SUMMARY
Recommendation to approve Tourist Development Tax Category “B” Promotion funding to
support the USGA Women’s Mid-Amateur Championship, October 7-12, 2017 up to $25,000 and
make a finding that these expenditures promote tourism.
_____________________________________________________________________________________
OBJECTIVE: Recommend funding support for promoting the United States Golf Association’s
(USGA) Women Mid-Amateur Championship at Quail Creek Country Club.
CONSIDERATIONS: Collier County has been selected to host this prestigious golf event. This is the
first time that Collier County has hosted a Woman’s Mid- Amateur golf event at this level. Successfully
hosting this event may lead to other opportunities with the USGA in the f uture. Sponsoring this event is
an authorized expenditure for the BCC approved sports assistance program, and is subject to a
recommendation from the Tourist Development Council and Board of County Commissioners’ approval.
USGA Women’s Mid-Amateur Championship will take place October 7-12, 2017. This Mid-Amateur
event will bring in 156 Players and 36 USGA officials. The championship is expected to produce 400
room nights with a projected room night revenue of $59,000. Acquisition cost for this event is pr ojected
at $55.30 per room. In return for sponsoring the event, the CVB will receive logo placement on all
programs and pairings sheets, sponsorship of the Media Room and Volunteer Area, personal locker drops
for all players and officials and exposure throughout the facility. Total cost of sponsorship for this event is
$25,000. This amount will be used to offset the hospitality, food and beverage cost for the athletes and
special guests attending the event at Quail Creek Country Club.
FISCAL IMPACT: Funding of up to $25,000 for this event is included in the proposed FY 18 Tourism
Division budget in Fund 184 for Sports Marketing Event support.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this
action.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item 6-0 at the July 31, 2017 meeting.
LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To approve Tourist Development Tax Category “B” Promotion funding to
support the USGA Women’s Mid-Amateur Championship, October 7-12, 2017 up to $25,000 and make a
finding that these expenditures promote tourism.
Prepared by: Ed Caum, Deputy Tourism Director
ATTACHMENT(S)
1. USGA Letter (PDF)
2. Sponsorship Request Letter (PDF)
16.F.2
Packet Pg. 2022
09/12/2017
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.2
Doc ID: 3555
Item Summary: Recommendation to approve Tourist Development Tax Category “B” Promotion
funding to support the USGA Women’s Mid-Amateur Championship, October 7-12, 2017 up to $25,000
and make a finding that these expenditures promote tourism.
Meeting Date: 09/12/2017
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
08/02/2017 11:22 AM
Submitted by:
Title: Division Director - Tourism – Tourism
Name: Jack Wert
08/02/2017 11:22 AM
Approved By:
Review:
Tourism Ed Caum Deputy Director Review Completed 08/02/2017 11:26 AM
Tourism Jack Wert Director Review Completed 08/02/2017 2:20 PM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 08/02/2017 3:00 PM
Office of Management and Budget Laura Wells Level 3 OMB Gatekeeper Review Completed 08/02/2017 3:08 PM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 08/07/2017 3:41 PM
Budget and Management Office Mark Isackson Additional Reviewer Completed 08/09/2017 3:00 PM
County Manager's Office Tim Durham Executive Director- Corp Business Ops Completed 08/17/2017 10:06 AM
County Manager's Office Leo E. Ochs Level 4 County Manager Review Completed 08/29/2017 2:55 PM
Board of County Commissioners MaryJo Brock Meeting Pending 09/12/2017 9:00 AM
16.F.2
Packet Pg. 2023
16.F.2.a
Packet Pg. 2024 Attachment: USGA Letter (3555 : USGA Funding Request)
16.F.2.b
Packet Pg. 2025 Attachment: Sponsorship Request Letter (3555 : USGA Funding Request)