LAB Minutes 06/21/2017 Naples, Florida, June 21, 2017
LET IT BE KNOWN that the LIBRARY ADVISORY BOARD met on this date in regular session at 10:00
a.m. in the Headquarters Library with the following members present:
CHAIR: Loretta Murray— District 1
VICE-CHAIR: Connie Bettinger-Hennink— District 3
SECRETARY: Joy White — District 4
Marjorie H. Gagnon — District 5
Lynne Nordhoff— District 2
ALSO PRESENT: Tanya Williams, Library Director
Karen Tibbetts, Administrative Assistant
PLEDGE OF ALLEGIANCE
APPROVAL OF MINUTES
Mrs. Murray asked for additions or corrections to the minutes of May 17, 2017. No corrections were
noted. Mrs. Nordhoff moved to approve the minutes. Ms. Bettinger-Hennink seconded and the motion
was carried unanimously.
REPORT OF THE FRIENDS
• No representative from the Friends of the Library was present for today's meeting.
• Ms. Williams reported that the FOL will fund approximately $12K in branch enhancements.
• She further explained that each branch provided a wish list to the FOL.
• An FOL representative met with each manager to determine what wish list items they would fund.
REPORT OF OFFICERS — None
COMMUNICATIONS
a —Written — None
b— Personal — None
PUBLIC COMMENTS — None
UNFINISHED BUSINESS
1) Employee of the Month — June
• Mrs. Nordhoff nominated Billie Jo Zissler, Library Assistant at the East Naples Branch Library,
as the June employee of the month. Mrs. White seconded the nomination and the motion
passed unanimously.
2) Employee of the Month Procedural Changes
• Ms. Williams reported that she sent an email to LAB members with information regarding
Library employees.
• She distributed a list of current staff and their email addresses.
• The County is in the process of converting to new email addresses for all employees.
NEW BUSINESS
1) Community Assessment & 5 Year Strategic Plan
• Ms. Williams mailed each LAB member a copy of the Community Assessment summary so
they would have time to review prior to the meeting.
• She reported that she and Steve Carnell met with each Commissioner individually to discuss
the results.
• Discussion ensued regarding feedback from LAB members on the survey results.
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o Ms. Bettinger-Hennink found the results to be more inclusive than she expected.
o She appreciated the breakdown of each branch.
o Mrs. White stated that the survey summary validates information about the library since
a third-party vendor, Stantec, was hired to collect and analyze the data.
o Mrs. Nordhoff was interested to see that the demographics reflect an older population.
o Ms. Williams stated that although the median age is 64 years, the general demographics
show an average age of 46 years.
o She added that teens and millennials are the hardest age groups to reach.
o Mrs. Murray asked about the Commissioner's responses to the survey results.
o Ms. Williams reported that all Commissioners are supportive of the recommendations.
o Ms. Williams stated that after meeting with the Commissioners, she and Mr. Carnell plan
to move the Library forward in phases. The initial phase would include adding additional
professional staff to the East Naples and Estate Branches, as well as an Administrative
Fiscal Technician.
• Ms. Williams added that Stantec provided marketing research that reflects general national
trends among libraries, which will be helpful as the Library creates its 5-year strategic plan.
• The summary shows that all elements of the survey need to be reviewed as a whole package
when considering any individual areas that may need to be addressed.
• Ms. Williams stated that she is particularly interested in the responses of the smaller survey
populations.
• The Library has added Hoopla, which provides streaming services to patrons, in order to
reach the younger populations.
• Discussion ensued regarding bridging the gap of the younger populations in the community
and how to make them aware of the services that the Library provides.
• Many agreed that when children become middle school aged, they are less inclined to have
their parents bring them to the Library.
• Ms. Williams will be budgeting additional money for the Library's marketing plan.
• Ms. Williams reported that she will be mapping out the Library's strategic plan for the next
five years in July.
• She plans to have this information ready for the LAB to review at the August 16 meeting.
• Once reviewed by LAB members, the 5-year strategic plan will need to be approved by the
Board of County Commissioners.
• Ms. Bettinger-Hennink suggested including staff days in the Library's strategic plan.
• Ms. Williams stated that she was unable to schedule an after-assessment staff day due to
staff preparing for the Summer Reading Program.
• She plans to schedule a half-day staff meeting in late August/early September.
• The final assessment was made available at each location for staff to review by June 16.
• The assessment will also be catalogued and available to the public in July.
• Ms. Bettinger-Hennink asked if Library staff are now able to access social media sites. She
was concerned that important emergency information during the recent wild fires in the
County did not reach employees due to social media restrictions.
• Ms. Williams reported that the County IT department has completed the split of the County
network (staff side and public side), so that employees can access previously restricted sites.
• She added that the Library was selected by the Community and Customer Relations Division
to be the ambassador for the entire County agency to create a procedure/process for
employees to access social media sites such as Facebook and Twitter.
• One person from each Library location will be able to post information on social media sites.
• Ms. Williams distributed copies of the County's 10-year strategic plan.
• Discussion ensued regarding the Library's current mission statement.
• LAB members agreed that it should be simplified.
• They are considering to update it to be: "To provide and promote library resources to
residents and visitors of all ages."
• Ms. Williams also would like for members to consider a Library motto.
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• This item will be discussed further at the August 16 meeting.
GENERAL CONSIDERATION — None
DIRECTOR'S REPORT
1) FY18 Budget
• Ms. Williams reported that the Commissioners did not have any questions regarding the
Library's proposed budget at the budget hearings on Thursday.
• She added that millage rates are determined by property taxes and will be set by the County
in July.
• Ms. Williams reiterated the addition of three full-time Library employees to include a Branch
Manager at the East Naples and Estates Branches and an Administrative Fiscal Technician.
• The Library will be reclassifying the vacant Library Program Specialist position at the
Immokalee Branch to a Branch Manager position.
2) Staffing Update
• Ms. Williams reported that Opal Vann, Library Technician at the Marco Island Branch, has
accepted a Purchasing Technician position at the County's Procurement Department.
• Jamie Reilly, Branch Manager at the Marco Island Branch, has accepted a position in
Maryland.
• Michelle Ramkissoon at Naples Regional was promoted to Administrative Supervisor.
Interviews have been scheduled for the Library Technician position she vacated.
• Louise Bergeron's last day at the Golden Gate Branch will be July 1. A potluck will be held on
June 27 from 12-2pm.
• Ms. Williams reported that several of the LEAP students are graduating and new LEAP
students are in the process of being hired.
New Library Logo
Ms. Williams distributed Brand Manuals for the new Library logo to each LAB member. The new logo
will be used when current inventory of printed items are depleted and as new promotional materials are
created.
LAB members can continue to use the current LAB letterhead until it is updated with the new logo.
Ms. Williams plans to have polo shirts made with the new logo for all Library staff to wear. Other items,
such as hats, jackets, shirts, etc. will be available for staff to purchase.
Mrs. Nordhoff asked if Library staff could wear name badges. Ms. Williams replied that all County
employees are required to wear the County ID badges, which display the employee's photo and name.
ADJOURNMENT
There being no further business to come before the Library Advisory Board, Mrs. Gagnon moved to
adjourn, Ms. Bettinger-Hennink seconded and the motion was carried unanimously. The meeting was
adjourned at 11:20 a.m.
The Library Advisory Board does not meet in July. The next LAB meeting will be held on Wednesday,
August 16, 2017 at the Estates Branch Library, 1266 Golden Gate Blvd. W, Naples, FL 34120.
Approved by:
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Loretta Murray, Chair
Library Advisory Board
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