TDC Minutes 06/26/2017 June 26, 2017
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, June 26, 2017
LET IT BE REMEMBERED the Collier County Tourist Development Council in and for
the County of Collier, having conducted business herein, met on this date at 9:00 AM in a
REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida
with the Following members present:
Chairman: Commissioner Donna Fiala
Vice Chairman: Susan Becker
Victor Rios
Clark Hill
Robert Miller
Ed (Ski) Olesky
Dan Sullivan
Michelle McLeod
Nancy Kerns
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Manager, Coastal Zone Management
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
Michael Obyc, Sr. Sports Marketing Manager
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MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor
3299 East Tamiami Trail, Naples, FL 34112
June 26, 2017 9:00 am
Collier County Commission Chambers
* Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. *AGENDA AND MINUTES
A. Changes and Approval of Today’s Agenda
B. Approval of prior TDC Meeting Minutes
i. Regular Meeting 5/22/17
5. Presentations / Public Comment - (3 minutes each)
6. * CONSENT AGENDA
All matters listed under this agenda item are considered to be routine and action will be taken by one
motion without separate discussion of each item. If discussion is desired by a member of the Council, that
item(s) will be moved from the Consent Agenda and considered separately under New Business or Old
Business.
A. COASTAL ZONE MANAGEMENT
These items have been before the Coastal Advisory Committee (CAC) and have received a
recommendation by majority vote of the CAC to proceed with the requested work after further
recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a
finding that each project promotes tourism.
i. Doctors Pass and Wiggins Pass Dredging RFP No. 17-7128
ii. 17-7097 Collier Creek Modeling Study
iii. 2017 Beach Renourishment RFP 17-7132
iv. Feasibility Analysis of Building Collier County’s Coastal Resiliency
v. Resiliency Plan
B. BEACH PARK FACILITIES
These items have been before the Parks and Recreation Advisory Board (PARAB) and have received a
recommendation by majority vote of the PARAB to proceed with the requested work after further
recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a
finding that each project promotes tourism.
i. ITB 17-7139 – Ann Olesky Park Pier Replacement
ii. ITB 17-7142 – Clam Pass Parking Improvements
C. TOURISM DIVISION
7. NEW BUSINESS
These items are for review and recommendation by the TDC and have not been reviewed by another
County Advisory Board and are to be considered for funding by a majority vote and with a finding that
each request promotes tourism.
A. * EVENT FUNDING REQUESTS
i. Sports Event Funding Requests
B. * OTHER TDT FUNDING REQUESTS
i. FY 18 TDC Category B Out of Cycle Grant Applications
C. * Pro Watercross World Championships Contract Amendment #2
D. * TDT Ordinance Amendment Review
8. OLD BUSINESS
These items have been continued from a previous TDC meeting, or are reoccurring reports for review by
the TDC.
A. County Museums Report
B. Visitor Information Center Update
9. Council Member Discussion
10. MARKETING PARTNER REPORTS
These reports are provided to TDC members on the digital link above to the County website. The
Research Data Services report will be presented on a monthly basis, and the other reports will be
presented at TDC meetings on an as needed basis. TDC members may request a presentation by the
Marketing Partner representative or by Tourism staff at each TDC meeting.
A. Research Data Services
B. Paradise Advertising & Marketing, Inc.
C. LHG (Lou Hammond Group)
D. Collier County Tourist Tax Collections
E. Miles Partners - Website Activity
F. Digital & Social Media- Paradise Advertising and Zebra Brazil
G. Phase V - Fulfillment Services
11. TOURISM STAFF REPORTS
These activity reports are provided to TDC members on a digital link to the County
website and will be presented to the TDC on an as needed basis. TDC members may
request a presentation by Tourism staff members at each TDC meeting.
A. Director
B. Group Sales
C. Leisure & Travel Trade Sales
D. Sports Marketing
E. Public Relations & Communications
F. Film Office
G. International Representatives
H. Visitor Centers
12. Detailed Staff Reports
13. Next Scheduled Meeting Date/Location – July 24, 2017 Collier County Government Center,
Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112
14. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in
writing, to the Council prior to the meeting if applicable.
For more information, please contact Jack Wert at (239) 252-2402.
If you are a person with a disability who needs an y accommodation in order to participate in this
proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the
Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples,
FL 34112-5356, (239) 252-8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying
activities (including, but not limited to, addressing the Board of County Commissioners before the Board
of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board
Minutes and Records Department.
June 26, 2017
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order—Commissioner Fiala
Commissioner Fiala called the meeting to order at 9:00 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. AGENDA AND MINUTES
A. Changes and Approval of Today's Agenda
Mr. Olesky moved to approve the Agenda subject to removing Item 6.Aiv from the Consent
Agenda. Second by Mr. Rios. Carried unanimously 9—0.
B. Approval of prior TDC Meeting Minutes
i. Regular Meeting 5/22/2017
Ms. Becker moved to approve the minutes of the May 22, 2017 meeting subject to the following
change:
• Page 6, paragraph 4, line 3, from "Jack Mulvera..."to "Jack Mulvena..."
Second by Mr. Olesky. Carried unanimously 9—0.
5. Presentations/Public Comment- (3 minutes each)
Neil Dorrill, Pelican Bay Services Division reported:
• Clam Pass was dredged 15 months ago but the ebb shoal is collapsing due to recent storm
activity.
• Although the management plan's trigger for major dredging has not been met, the Division
proposes to remove approximately 4,000cy of sand and repair the inlet.
• The work will be completed utilizing a"Track hoe" and the material will be placed north and
south of the Pass.
• The costs associated with any sand placed on private lands will be reimbursed to the County.
• The work is anticipated to begin the first week of July, take about 7 days to complete.
• The total cost of the work is estimated at $30,000 with approximately 5 — 10 percent of the
expenses eligible for reimbursement to the County.
• The item is scheduled to be heard by the County Commissioners on June 27, 2017 and he sought
a recommendation from the Council on the proposal given the activity will be funded through
Tourist Development Tax (TDT) revenue.
Staff reported the activity is eligible for TDT funding.
Mr. Rios moved to recommend the Board of County Commissioners approve an expenditure for
emergency repair to Clam Pass as proposed by Mr. Dorrill and finds the item promotes tourism.
Second by Ms. Kerns. Carried unanimously 9—0.
6. CONSENT AGENDA
All matters listed under this agenda item are considered to be routine and action will be taken by one
motion without separate discussion of each item. If discussion is desired by a member of the Council,
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June 26, 2017.
that item(s) will be moved from the Consent Agenda and considered separately under New Business or
Old Business.
A. COASTAL ZONE MANAGEMENT
These items have been before the Coastal Advisory Committee (CAC) and have received a
recommendation by majority vote of the CAC to proceed with the requested work after further
recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make
a finding that each project promotes tourism.
i. Doctors Pass and Wiggins Pass Dredging RFP No. 17-7128
Executive Summary "Recommendation to approved the ranked list of design professionals
pursuant to RFP No. 17-7128 "Engineering for Doctors and Wiggins Pass Dredging" and
authorize staff to negotiate a contract with the top ranked firm CB&I Environmental &
Infrastructure, Inc.for subsequent Board approval, and, if contract negotiations are not
successful with CB&I, then to authorize staff to commence contract negotiations with the
remaining ranked firms, and make a find that this item promotes tourism" dated June 26, 2017.
ii. #17-7097 Collier Creek Modeling Study
Executive Summary "Recommendation to recommend approval of Contract#17-7097 to provide
engineering services for Collier Creek Modeling Study for time and material not to exceed
$298,959.30 to CB&I Environmental &Infrastructure, Inc. and make a finding that this
expenditure promotes tourism" dated June 26, 2017.
iii. 2017 Beach Renourishment RFP #17-7132
Executive Summary "Recommendation to approve the ranked list of design professionals
pursuant to RFP No. 17-7132 "2017 Beach Renourishment Engineering" and authorize staff to
negotiate a contract with the top ranked firm CB&I Environmental &Infrastructure, Inc.for
subsequent Board approval, and, if contract negotiations are not successful with CB&I, then to
authorize staff to commence contract negotiations with the remaining ranked firm, and make a
find that this item promotes tourism" dated June 26, 2017.
B. BEACH PARK FACILITIES
These items have been before the Parks and Recreation Advisory Board(PARAB) and have
received a recommendation by majority vote of the PARAB to proceed with the requested work
after further recommendation from the TDC for the necessary tourist tax funding. The TDC is
requested to make a finding that each project promotes tourism.
i. ITB #17-7139—Ann Olesky Park Pier Replacement
Executive Summary "Recommendation to award Invitation to Bid No. 17-7139 to Infinite
Construction, LLC,for the Ann Olesky Park Pier Replacement, in the amount of
$437,736.94,plus $5,000 for County permitting fees for a total of$442,736.94, authorize the
necessary budget amendment, and make a finding that this expenditure promotes tourism"
dated June 26, 2017.
ii. ITB #17-7142 —Clam Pass Parking Improvements
Executive Summary "Recommendation to award Invitation to Bid No. 17-7142 to Compass
Construction, Inc.,for the Clam Pass Parking Improvements, in the amount of$588,010,
plus $5,000 for County permitting fees for a total of$593,010, and authorize the necessary
budget amendment, and make a finding that this expenditure promotes tourism" dated June
26, 2017.
C. TOURISM DIVISION
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June 26, 2017
None
Mr. Rios moved to recommend the Board of County Commissioners approve the Items 6.A.i, ii
and iii and 6.B.i and ii listed on the Consent Agenda and hereby finds the items promote
tourism. Second by Mr. Hill. Carried unanimously 9— 0.
The following 2 items were not heard as part of the Consent Agenda.
6.A.iv Feasibility Analysis of Building Collier County's Coastal Resiliency
Mr. McAlpin presented the Executive Summary "Recommendation to approve a proposal
from CB&I Environmental &Infrastructure, Inc.for Feasibility Analysis of Building Collier
County's Coastal Resiliency under Contract No. 15-6382, authorize the County Manager or
his designee to execute the work order for a not to exceed amount of$24,975.00 and makes a
finding that this expenditure promotes tourism" for consideration dated June 26, 2017. He
noted that the item is a time and material contract for the work required on determining the
feasibility of obtaining permits for the County's proposed Coastal Resiliency Plan for the
beaches including those on Marco Island.
Mr. Rios moved to recommend the Board of County Commissioners approve a proposal
from CB&I Environmental& Infrastructure,Inc.for Feasibility Analysis of Building
Collier County's Coastal Resiliency under Contract No. 15-6382, authorize the County
Manager or his designee to execute the work order for a not to exceed amount of
$24,975.00 and finds the expenditure promotes tourism. Second by Ms. Becker. Carried
unanimously 9—0.
6.A.v Resiliency Plan
Mr. McAlpin presented the document "Collier County Beach Renourishment and Coastal
Resiliency Program" for consideration. He noted the following:
• The plan outlines the work required to implement the proposed improvements for the
20.6 miles (a measurement as determined by the Florida Department of
Environmental Protection) of County beaches.
• The cost to implement the Plan is estimated at $38M.
• The funds are available if the County utilizes all unrestricted funds currently available
with the anticipation of rebuilding the balances of those accounts over time.
Ms. McLeod moved to endorse the Collier County Beach Renourishment and Coastal
Resiliency Program as presented by Staff. Second by Mr. Rios. Carried unanimously 9—
0.
7. New Business
These items are for review and recommendation by the TDC and have not been reviewed by another
County Advisory Board and are to be considered for funding by a majority vote and with a finding that
each request promotes tourism.
A. EVENT FUNDING REQUESTS
i. Sports Event Funding Requests
Mr. Obyc presented the Executive Summary "Recommend approval of Tourist Development
Tax Category "B"funding to support the upcoming four September-October Sports Events up to
$34,050 and make a finding that these expenditures promote tourism" dated June 26, 2017 for
consideration. He noted the Grants include funding activities for the: Publix Labor Day
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June 26, 2017
Tournament hosted by Mega Events, a soccer event to take place September 2—3, 2017;
($5,850.00); the Naples Cup, a soccer event to take place September 15 — 17, 2017 ($13,500.00);
the Florida Fire Juniors Fall Junior Classic, a soccer event to take place September 30th— 1st,
2017 ($7,350.00) and the Florida Fire Columbus Day Tournament, a soccer event to take place
October 7th and 8th, 2017 ($7,350.00). Staff continues to identify avenues to reduce County
labor costs associated with events including use of job bankers and or"flex"time.
Ms. Kerns moved to recommend the Board of County Commissioners approve Tourist
Development Tax Category "B"funding to support the upcoming four September-October
Sports Events up to $34,050 and hereby finds the item promotes tourism. Second by Ms.
Becker. Carried unanimously 9—0.
B. OTHER TDT FUNDING REQUESTS
i. FY 18 TDC Category B Out of Cycle Grant Applications
Mr. Wert presented the Executive Summary "Recommendation to review out of cycle Tourist
Development Tax Grant Applications and provide recommendations for FY 18 Category B in the
amount of$91,300 and make a finding that these expenditures promote tourism" dated June 26,
2017 for consideration. He noted:
• The applications were anticipated by Staff but did not meet the deadline for in cycle
grants as all the data was unavailable until recently.
• The applications include Spirit Promotions- 2018 US Open Pickleball Championships in
the amount of$76,300 and Food Events, Inc. —Naples Restaurant Week- Fall 2017 at
$15,000.
• The Friends of Fakahatchee, Inc. - Wayfinding Project grant request to promote the trail
system will be returned under an alternative funding format. After review by the County
Attorney's Office, the application does not meet the requirements for TDC Category B
grants.
The Council questioned the rationale for the Tourist Tax Revenue projection of$486,922
generated by the Naples Restaurant Week.
Speakers
Guy Clarke and Rafael Feliciano, Naples Restaurant Week noted that the spreadsheets
provided were used to calculate the projected revenue.
Staff reported they will verify the data as it appears there is an error in the calculations.
Mr. Olesky moved to recommend the Board of County Commissioners approve out of cycle
Tourist Development Tax Grant Applications and provide recommendations for FY 18
Category B in the amount of$91,300 and hereby finds the item promotes tourism. Second by
Carried unanimously out of cycle Tourist Development Tax Grant Applications and provide
recommendations for FY 18 Category B in the amount of$91,300. Second by Mr. Rios.
Carried unanimously 9— 0.
C. Pro Watercross World Championships Contract Amendment#2
Mr. Obyc presented the Executive Summary "Recommendation to approve a Second Amendment
to Collier County's Agreement with Pro Watercross to host the 2017 Pro Watercross World
Championships October 17—November 5, 2017, approve Tourist Development Tax Category "B"
funding in the amount of$67,500 for local event expenses, and make a finding that this expenditure
promotes tourism" dated June 26, 2017 for consideration. He noted the following:
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June 26, 2017
• The Championship will be held at Sugden Park for the third year and the event includes US
and International participants.
• Besides the room nights associated with the event,the County also benefits from media
exposure as CBS Sports Network Broadcasts the event.
• The Convention and Visitors Bureau will promote the event via their social media accounts
as well.
• Staff is developing models to improve the methods used to identify the economic impact of
sporting events held in the County.
Ms. Becker moved to recommend the Board of County Commissioners approve a Second
Amendment to Collier County's Agreement with Pro Watercross to host the 2017 Pro Watercross
World Championships October 17—November 5,2017, approve Tourist Development Tax
Category "B"funding in the amount of$67,500 for local event expenses, and hereby finds the
item promotes tourism Second by Olesky. Carried unanimously 9—0.
D. TDT Ordinance Amendment Review
Mr. Wert presented the Executive Summary "Recommendation to direct the County Attorney to
advertise an ordinance amending County Ordinance No. 92-60, as amended, to increase the Tourist
Development Tax (TDT) by 1%, and reallocate the funds generated by the TDT to increase funding
for beach renourishment, repay the anticipated debt service on the proposed amateur sports
complex, continue to fund County Museum operations, while limiting future Museum TDT funding
growth, and minimally impacting the funds dedicated to promoting the destination"dated June 26,
2017 for consideration. He noted that the BCC directed staff to:
• Develop an amendment to County Ordinance 92-60, increasing the Local Option for a
Tourist Development Tax from 4%to 5%.
• Implement the plans necessary to fund and build an amateur sports complex.
• Reallocate the tourist development tax funds and increase the funding to beach
renourishment,provide for construction of an Amateur Sports Complex and maintain the
current funding for County owned and operated museum operations.
• Suggest ways to limit the proposed reduction to current levels of destination marketing
funding and present any alternatives to the TDC for a recommendation to the BCC.
Mr. Wert reported:
• Staff developed a spreadsheet on the new proposed allocations which utilizes a total TDT
revenue, at the proposed 5 percent tax rate of$26.25M for FY18 ($11.17 for Beach
Renourishment, Pass & Inlet Maintenance and Beach Park Facilities, $3.75M for the sports
complex debt, $8.81M for Tourist Promotion(the current total budget is $9.9M)and $2.52
for County Museum operations).
• Staff proposes that the following options to mitigate the reduction to destination marketing:
1. Allocate up to $1 million of the uncommitted reserves in the current Category C-2 Non-
County Owned or Operated Museum Grant Fund to the Destination
Promotion/Administration Fund to maintain destination promotion at its current year
round programmed level.
2. Reduce the funding to C-1- County Owned Museums by$500,000 each of the next 5
years, and allocate that amount to the Destination Promotion/Administration Fund plus a
transfer of an additional $500,000 from the C-2 Reserve Fund to maintain destination
promotion at its current year-round programmed level.
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June 26, 2017
3. Cap the funding of the County Owned and Operated Museums at a predetermined time or
amount (i.e. FY 14 level after the reallocation in 2013 or$2 million). That would allow
about $500,000 to be re-allocated to Destination Promotion/Administration. The balance
of up to $1 million for Destination Promotion could then come from the Non-County
Owned and Operated Museum Grant Fund Reserves.
Speakers
Elaine Reed, Naples Historical Society recommended that the area be assessed for cultural
opportunities to ensure efforts in the marketplace are not being duplicated by the various entities.
Lori Waddell,Visitor Center Coordinator recommended that the destination marketing budget
not be reduced given the positive economic impacts to the area from tourism.
Jonathan Foerster, Artis Naples recommended that the funding for museums including grant
funding remain at current levels. Studies indicate cultural tourism opportunities have a positive
economic impact on an areas economy and competitive markets continue to promote their regions
cultural activities.
The issues discussed by the Council included:
• The potential negative impact that raising the tourist tax may have on the hoteliers' revenue
stream.
• Concern at previous meetings with the models on the TDT allocations presented by Staff and
follow up discussion indicated funding for County Museum operations would be shifted to
the General Fund. However, at the BCC Workshop the proposal was to continue funding the
activity with TDT funds.
• Although the construction of the sports complex should be beneficial to the area, it may
create a shift in the area's tourism identity from a unique, high-end luxury destination to a
more typical tourist resort area.
• The County museums are an important component to the area however, the need to shift the
funding of museum operations from Tourist Development Tax revenue back to the General
Fund to ensure destination marketing is adequately funded.
• The feasibility of blending options 1 & 2 proposed by Staff and capping the dollars allocated
to museum operations and phasing out the funding over a series of years.
Mr. Rios presented the spreadsheet "Proposed New TDT Allocations"which proposed an additional
option for reallocating funds including increasing the level of funding for tourism promotions to
$9.45M.
Amanda Townsend, Director of Collier County Museums provided an overview of the museum's
finances noting that Staff continues to develop data on the benefits to tourism and will provide an
update at the September meeting.
Break: 11:08 a.m.
Reconvened: 11:18 a.m.
Mr. Sullivan moved to recommend the Board of County Commissioners cap the Tourist
Development Tax funds allocated to the County owned museums at$1.86M and reduce the
allocation 25 percent annually over the succeeding 4 years to a zero dollar allocation and to re-
allocate the funds to the Destination Promotion/Administration accounts.
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June 26, 2017
Mr. Rios recommended that a portion of the reallocated Museum operation funds be directed to
beach renourishment accounts over the proposed phase out time period, and not solely dedicate them
to Tourism Destination Marketing/Administration.
Others noted that the funds should be allocated to Tourism Destination Marketing/Administration to
ensure the funding remains at adequate levels.
Discussion ensued if two actions should be taken, one on the funding reallocations and the other on
the proposal to increase the tourist tax rate to 5 percent.
Staff noted that an action to raise the tourist tax rate was already taken by the BCC who
subsequently requested recommendations on the funding allocations.
Mr. Miller amended the motion to include the original motion and for the County to continue to
entertain Grant Applications from the Non County Owned Museums and finds the proposed
expenditures promote tourism. Second by Ms. Kerns. Motion carried 8 `yes"1 "no." Mr. Rios
voted "no."
Mr. Miller and Mr. Rios left the meeting at 11:48 a.m.
E. Engineering for Doctors Pass Jetty and Erosion Control Project
Mr. McAlpin presented the Executive Summary "Recommendation to approve a proposal from
Humiston &Moore Engineers for Construction Engineering and Inspection services required to
construct Doctors Pass Jetty & Erosion Control Project under Contract 13-6164CZ; authorize the
County Manager or his designee to execute the work order for a not to exceed amount of$104,
626.00 and make a finding that this item promotes tourism" dated June 26, 2017 for consideration.
He noted that the scope of work includes the construction of the erosion control structures south of
the Pass and the re-build of the south jetty. Staff will be augmenting the services provided by the
consultant to help reduce the overall costs associated with the work.
Mr. Rios moved to recommend the Board of County Commissioners approve a proposal from
Humiston & Moore Engineers for Construction Engineering and Inspection services required to
construct Doctors Pass Jetty& Erosion Control Project under Contract 13-6164CZ; authorize the
County Manager or his designee to execute the work order for a not to exceed amount of$104,
626.00 and finds the item promotes tourism. Second by Ms. Kerns. Carried unanimously 9—0.
F. Mr. McAlpin presented the Executive Summary "Recommendation to award Invitation to Bid 17-
7153 Doctors Pass South Jetty Rehabilitation and Erosion Control Structures Contract to Shoreline
Foundations, Inc. in the amount of$1,774,830. to rebuild the Doctors Pass south jetty and mitigate
beach erosion in the Doctors Pass area with the installation of Erosion Control Structures,
authorize necessary budget amendments, and make a finding that this item promotes tourism" dated
June 26, 2017 for consideration. He noted the following:
• Shoreline Foundations, Inc. was deemed the lowest and most responsive bidder of the 4
proposals received by the County.
• The work will return the jetty to its original specifications and include adding a new spur on
the end to help prevent beach erosion.
During Council discussion it was noted it would be beneficial to determine if navigational lighting
may be installed in the area to improve safety for boaters utilizing the area.
8
• June 26, 2017
Ms. McLeod moved to recommend the Board of County Commissioners award Invitation to Bid
#17--7153 Doctors Pass South Jetty Rehabilitation and Erosion Control Structures Contract to
Shoreline Foundations,Inc. in the amount of$1,774,830.00 to rebuild the Doctors Pass south
jetty and mitigate beach erosion in the Doctors Pass area with the installation of Erosion Control
Structures, authorize necessary budget amendments, and make a finding that this item promotes
tourism subject to Staff investigating the feasibility of adding navigational lighting to the
structures where necessary. Second by Ms. Becker. Carried unanimously 9— 0.
8. Old Business
These items have been continued from a previous TDC meeting, or are reoccurring reports for review
by the TDC.
A. County Museums Report
Staff provided the "Collier County Museums Visitor Information April and May 2017" for
information purposes.
B. Visitor Information Center Update
None
9. Council Member Discussion
None.
10. Marketing Partner Reports
These reports are provided to TDC members on the digital link above to the County website. The
Research Data Services report will be presented on a monthly basis, and the other reports will be
presented at TDC meetings on an as needed basis. TDC members may request a presentation by the
Marketing Partner representative or by Tourism staff at each TDC meeting.
Marketing Partner Reports—June 26,2017
A. Research Data Services —Anne Wittine
"Research Report—Klages Research and Research Data Services, Inc.
B. Paradise Advertising—Cedar Hames/Nicole Delaney
Paradise Advertising and Marketing, Inc—Marketing Report
C. Lou Hammond Group - Jonell Modys
"Lou Hammond Group and CVB PR Team Public Relations Report"
D. Collier County Tourist Tax Collections—Jack Wert
"Collier County Tax Collector Tourist Tax Collections"
E. Miles Partners—Website Activity—Buzzy Ford
"Web Site Analytics"
F. Digital & Social Media- Paradise Advertising and Zebra Brazil
"Brazil Social Media Marketing"
G. Atilus— Search Engine Optimization
"Digital/Social Media Marketing"
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June 26, 2017
H. Phase V- Fulfillment Services—Jack Wert
"Phase V Fulfillment Services"
11. Tourism Staff Reports
These activity reports are provided to TDC members on a digital link to the County website and will be
presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff
members at each TDC meeting.
A. Director
B. Group Sales
C. Leisure and Travel Trade Sales
D. Sports Marketing
E. Public Relations & Communications
F. Film Office
G. International Representatives
H. Visitor Centers
12. Detailed Staff Reports
Submitted
13. Next Scheduled Meeting Date/Location—July 24, 2017—9:00 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor,
3299 East Tamiami Trail, Naples, Florida 34112
There being no further business for the good of the County, the meeting was adjourned by order
of the chair at 12:15 P.M.
COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL
7747A Cs/ /6-4/v--4--
Chairman, Co,,missioner Donna Fiala
These minutes approved by the Board/Committee on , as
presented V or as amended
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