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TDC Agenda 07/31/2017 MEETING AGENDA & NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center,Administration Bldg. F,3rd Floor 3299 East Tamiami Trail,Naples, FL 34112 July 31,2017 9:00 am * Requires TDC Action 1. Call to Order 2.Pledge of Allegiance 3. Roll Call 4. *AGENDA AND MINUTES A. Changes and Approval of Today's Agenda B.Approval of prior TDC Meeting Minutes i. Regular Meeting 6/26/17 5.Presentations/Public Comment- (3 minutes each) 6. * CONSENT AGENDA All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council,that item(s)will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. COASTAL ZONE MANAGEMENT These items have been before the Coastal Advisory Committee(CAC)and have received a recommendation by majority vote of the CAC to proceed with the requested work after further recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a finding that each project promotes tourism. i. FDEP Long Range Budget Plan Resolution B. BEACH PARK FACILITIES These items have been before the Parks and Recreation Advisory Board(PARAB)and have received a recommendation by majority vote of the PARAB to proceed with the requested work after further recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a finding that each project promotes tourism. C. TOURISM DIVISION 7.NEW BUSINESS These items are for review and recommendation by the TDC and have not been reviewed by another County Advisory Board and are to be considered for funding by a majority vote and with a finding that each request promotes tourism. A. * EVENT FUNDING REQUESTS i. Sports Event Funding Requests ii. USGA Women's Mid-Amateur Funding Request B. * OTHER TDT FUNDING REQUESTS i. East Naples Community Park-Additional Pickleball Court Construction C. * FY 18 Proposed Tourism Budget D. * Naples Depot Train Car Sublease for Visitor Information Center E. * FY 18 Proposed Marketing Plan Schedule F. * Event Signage Pilot Project G. * Friends of the Fakahatchee Funding Request 8. OLD BUSINESS These items have been continued from a previous TDC meeting, or are reoccurring reports for review by the TDC. A. FY 17 Q2 Quarterly Financial Review B. Beach Trolley Update—Michelle Arnold 9. Council Member Discussion 10. MARKETING PARTNER REPORTS These reports are provided to TDC members on the digital link above to the County website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. A. Research Data Services B.Paradise Advertising&Marketing, Inc. C.LHG(Lou Hammond Group) D. Collier County Tourist Tax Collections E. Miles Partners-Website Activity F. Digital& Social Media-Paradise Advertising and Zebra Brazil G.Phase V-Fulfillment Services 11. TOURISM STAFF REPORTS These activity reports are provided to TDC members on a digital link to the County website and will be presented to the TDC on an as needed basis.TDC members may request a presentation by Tourism staff members at each TDC meeting. A. Director B. Group Sales C. Leisure&Travel Trade Sales D. Sports Marketing E. Public Relations&Communications F. Film Office G. International Representatives H.Visitor Centers 12. Detailed Staff Reports 13.Next Scheduled Meeting Date/Location—September 25,2017 Collier County Government Center, Administration Bldg.F, 3rd Floor, 3299 East Tamiami Trail,Naples,Florida 34112 14.Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing,to the Council prior to the meeting if applicable. II For more information,please contact Jack Wert at(239)252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding,you are entitled,at no cost to you,to the provision of certain assistance.Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101,Naples, FL 34112-5356, (239)252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall,before engaging in any lobbying activities(including,but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards,register with the Clerk to the Board at the Board Minutes and Records Department. EXECUTIVE SUMMARY Recommendation to approve a Resolution supporting the County’s applications to Florida Department of Environmental Protection for Long Range Budget Plan Requests for Beach Renourishment Projects for Fiscal Year 2018/2019. This action maintains the County's eligibility for State Cost Share Funding for future renourishment projects. OBJECTIVE: To approve a Resolution supporting the County’s applications to the Florida Department of Environmental Protection (FDEP) for Long Range budget Plan Requests for Fiscal Year 2018/2019. CONSIDERATIONS: Coastal Zone Management continues to seek funding from FDEP to augment existing tourist taxes that have been budgeted for these projects. These requests, if approved by FDEP, will provide partial funding for Collier County projects as listed below: 1. Collier County Nourishment a. FY 18/19 physical, biological, turtle, and shorebird monitoring, and tilling for the Collier County beach renourishment project; b. FY 17/18 feasibility study for coastal resiliency; c. Engineering and construction of the 2017 Naples Nourishment using the Doctors Pass borrow area. d. FY 18/19 engineering, design and permitting for the 2020 Collier County beach construction; e. FY 18/19 rehabilitation of the south jetty of Doctors Pass to restore the structure to its original design specifications; f. FY 18/19 engineering and construction of a spur groin off the south jetty of Doctors Pass and an emergent breakwater with a detached groin. The project will also rehabilitate an existing rock groin; 2. Marco Island Nourishment a. FY 18/19 engineering, design and permitting tasks for the 2019/2020 South Marco beach nourishment project 3. Wiggins Pass Dredging a. Reimbursement of FY 16/17 funds for monitoring, engineering, permitting and Wiggins Pass Inlet Management Plan; b. Reimbursement of FY 17/18 funds engineering, monitoring and construction of the 2017 dredging of Wiggins Pass; Approval of this Resolution is required as a condition of submittal to request long range State funding to renourish Collier County beaches and Inlet Monitoring. FISCAL IMPACT: Tourist Development Tax funds are currently available and budgeted in Beach Renourishment Fund 195 to accomplish this work. State approval will lead to future state cost share participation on these projects through FDEP grant agreement and contract. GROWTH MANAGEMENT IMPACT: There is no impact to the growth management plan related to this action. July 31, 2017 Consent Agenda 6-A (i) 1 of 5 ADVISORY COMMITTEE RECOMMENDATIONS: This item is time sensitive and will be presented after the fact to the Coastal Advisory Committee at their September 14, 2017 regular meeting. LEGAL CONSIDERATIONS: This item has been approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATION: To approves a resolution of the Board of County Commissioners of Collier County, Florida supporting the County’s applications to the FDEP for Long Range Budget Plan Requests for Fiscal Year 2018/2019. Prepared By: J. Gary McAlpin, P.E., Coastal Zone Management, Natural Resources Department Attachments: 1) Resolution; 2) FY 2018/19 Local Government Funding Request July 31, 2017 Consent Agenda 6-A (i) 2 of 5 July 31, 2017 Consent Agenda 6-A (i) 3 of 5 July 31, 2017 Consent Agenda 6-A (i) 4 of 5 July 31, 2017 Consent Agenda 6-A (i) 5 of 5 EXECUTIVE SUMMARY Recommend approval of Tourist Development Tax Promotion funding to support the five upcoming October and November 2017 Sports Events up to $20,600 and make a finding that these expenditures promote tourism. ______________________________________________________________________________ OBJECTIVE: Recommend funding support for managing and promoting five upcoming sports events in Collier County during FY 17. CONSIDERATIONS: Collier County is scheduled to host the following events in October and November 2017. The Tourism Division Sports Marketing Team has attracted these prestigious events to our community. The projected hosting costs to manage these events are based on our past experience with similar events. The Tourism Division proposes to pay Parks and Recreation for the field rental and event staff support expenses for each event. Field rental and event assistance are authorized expenditures for the BCC approved sports assistance program. Funding for these events is subject to Board approval. ITF Super Senior Tournament will take place October 2-6, 2017. This event is a tennis tournament taking place at Naples Bath and Tennis Club and will feature both men’s and women’s singles and doubles competition in the Seniors division. The event is projected to attract 80 athletes and approximately 250 room nights. The expenses to be paid for this event will be assistance with tennis officials fees and event marketing items for the tournament for a total of $2,200. USTA National Women’s 40 & 50 Mother Daughter Clay Court Championships will take place October 4-8, 2017. This event is a tennis tournament taking place at Naples Bath and Tennis Club and will feature singles and doubles competition. The event is projected to attract 80 athletes and approximately 250 room nights. The expenses to be paid for this event will be assistance with tennis officials fees and tournament staff assistance for the tournament for a total of $2,200. USSSA Naples Fall Classic will take place October 13-15, 2017. This is a baseball tournament that will take place at North Collier Regional Park, Veterans Park, and Golden Gate Park. The event will host participants ages 8-14 and looks to attract over 270 athletes and generate 250 room nights. The expenses to be paid for this event will be assistance with event marketing and event staff up to $2,500 and park staff overtime up to $4,500 for a total of $7,000. ITF Senior Tournament will take place October 23-27, 2017. This event is a tennis tournament taking place at Naples Bath and Tennis Club and will feature both men’s and women’s singles and doubles competition in the Seniors division. The event is projected to attract 80 athletes and approximately 250 room nights. The expenses to be paid for this event will be assistance with tennis official fees and event marketing items for the tournament for a total of $2,200. Suncoast Invitational will take place November 4-5, 2017. This is a second-year youth soccer event with a field of competition for both boys and girls ages 9 to 19. In 2016, the tournament garnered over 600 athletes, 160 room nights, TDT of $3,541.44, and an economic impact of July 31, 2017 New Business 7-A (i) 1 of 19 $106,560 for an investment of $3,200. This year the tournament looks to garner a field of over 600 athletes and is projected to generate 360 room nights. The expenses to be paid for this event will be facility rental to North Collier Regional Park up to $5,200 and park staff overtime up to $1,800 for a total cost of $7,000. FISCAL IMPACT: Funding of up to $20,600 for these five sports events is included in the BCC approved FY 17 Tourism Division budget in Fund 184 for Sports Marketing Event support. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this action. LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATION: That the Board of County Commissioners approves Tourist Development Tax Promotion funding to support five upcoming October and November 2017 sports events up to $20,600 and make a finding that these expenditures promote tourism. Prepared By: Michael Obyc, Senior Sports Marketing Manager Attachments: Event Assistance Applications July 31, 2017 New Business 7-A (i) 2 of 19 July 31, 2017 New Business 7-A (i) 3 of 19 July 31, 2017 New Business 7-A (i) 4 of 19 July 31, 2017 New Business 7-A (i) 5 of 19 July 31, 2017 New Business 7-A (i) 6 of 19 July 31, 2017 New Business 7-A (i) 7 of 19 July 31, 2017 New Business 7-A (i) 8 of 19 July 31, 2017 New Business 7-A (i) 9 of 19 July 31, 2017 New Business 7-A (i) 10 of 19 July 31, 2017 New Business 7-A (i) 11 of 19 July 31, 2017 New Business 7-A (i) 12 of 19 July 31, 2017 New Business 7-A (i) 13 of 19 July 31, 2017 New Business 7-A (i) 14 of 19 July 31, 2017 New Business 7-A (i) 15 of 19 July 31, 2017 New Business 7-A (i) 16 of 19 July 31, 2017 New Business 7-A (i) 17 of 19 July 31, 2017 New Business 7-A (i) 18 of 19 July 31, 2017 New Business 7-A (i) 19 of 19 EXECUTIVE SUMMARY Recommend approval of Tourist Development Tax Category “B” Promotion funding to support the USGA Women’s Mid-Amateur Championship, October 7-12, 2017 up to $25,000 and make a finding that these expenditures promote tourism. _____________________________________________________________________________________ OBJECTIVE: Recommend funding support for promoting the United States Golf Association’s (USGA) Women Mid-Amateur Championship at Quail Creek Country Club. CONSIDERATIONS: Collier County has been selected to host this prestigious golf event. This is the first time that Collier County has hosted a Woman’s Mid- Amateur golf event at this level. Successfully hosting this event may lead to other opportunities with the USGA in the future. Sponsoring this event is an authorized expenditure for the BCC approved sports assistance program, and is subject to a recommendation from the Tourist Development Council and Board of County Commissioners’ approval. USGA Women’s Mid-Amateur Championship will take place October 7-12, 2017. This Mid-Amateur event will bring in 156 Players and 36 USGA officials. The championship is expected to produce 400 room nights with a projected room night revenue of $59,000. Acquisition cost for this event is projected at $55.30 per room. In return for sponsoring the event, the CVB will receive logo placement on all programs and pairings sheets, sponsorship of the Media Room and Volunteer Area, personal locker drops for all players and officials and exposure throughout the facility. Total cost of sponsorship for this event is $25,000. This amount will be used to offset the hospitality, food and beverage cost for the athletes and special guests attending the event at Quail Creek Country Club. FISCAL IMPACT: Funding of up to $25,000.00 for this event is included in the proposed FY 18 Tourism Division budget in Fund 184 for Sports Marketing Event support. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this action. LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATION: To approve Tourist Development Tax Category “B” Promotion funding to support the USGA Women’s Mid-Amateur Championship, October 7-12, 2017 up to $25,000 and make a finding that these expenditures promote tourism. Prepared by: Ed Caum, Deputy Tourism Director Attachments: Quail Creek request letter; Sponsorship Request Form July 31, 2017 New Business 7-A (ii) 1 of 3 July 31, 2017 New Business 7-A (ii) 2 of 3 July 31, 2017 New Business 7-A (ii) 3 of 3 EXECUTIVE SUMMARY Recommendation to approve TDT funding for the construction and related permit and engineering costs for ten Pickleball courts at East Naples Community Park (ENCP) at a cost up to $300,000, approve all necessary budget amendments and make a finding that this expenditure promotes tourism. OBJECTIVE: To add ten pickleball courts to accommodate additional competition facilities for the ongoing growth in demand for Pickleball courts and to meet the needs of next year’s U.S. Open Pickleball Championship, future regional tournaments and resident demand for pickleball play at this facility. CONSIDERATIONS: The sport of pickleball has grown dramatically both internationally and in Collier County. To maintain our reputation as the “Pickleball Capital of the World”, we need to further expand the number of championship quality pickleball courts at East Naples Community Park. Engineering study by Agnoli, Barber & Brundage, Inc. will identify the best location and layout for these ten new courts in the park area. Final construction bids will then be solicited and the final cost will be known. The cost, however will not exceed $300,000. ADVISORY BOARD RECOMMENDATION(S): The Parks and Recreation Advisory Board (PARAB) reviewed this item at its regularly scheduled meeting on July 19, 2017 and recommended approval. FISCAL IMPACT: The estimated cost of constructing the ten pickleball courts is $300,000. Funding for the ten pickleball courts will be provided in the FY 18 proposed Tourism Division budget from Fund 184 Reserves in the amount of $82,200 and from Fund 193 Unallocated Reserves in the amount of $217,800. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this action. East Naples Community Park is inventoried in the AUIR for Parks. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATION: That the Board approve TDT funding for the construction and related permitting and engineering cost for ten Pickleball courts at East Naples Community Park (ENCP) at a cost up to $300,000, approve all necessary budget amendments and make a finding that this expenditure promotes tourism. Prepared by: Jack Wert, Tourism Director Attachments: 1. Agnoli, Barber & Brundage, Inc., Project Proposal July 31, 2017 New Business 7-B 1 of 7 July 31, 2017 New Business 7-B 2 of 7 July 31, 2017 New Business 7-B 3 of 7 July 31, 2017 New Business 7-B 4 of 7 July 31, 2017 New Business 7-B 5 of 7 July 31, 2017 New Business 7-B 6 of 7 July 31, 2017 New Business 7-B 7 of 7 EXECUTIVE SUMMARY Recommendation to approve the FY 18 Proposed Tourism Division budget and make a finding that this action promotes tourism. ____________________________________________________________________________________________ OBJECTIVE: Review and recommend for approval to the BCC the proposed Tourism Division budget for the next fiscal year CONSIDERATIONS: The Tourism Division administers the Tourist Development Council (TDC) budget and promotes the destination as a Convention & Visitors Bureau (CVB). The budget process begins in early March with input from each staff member and becomes a draft budget request to the County Manager. Guidelines this year were to allocate modest increases in destination marketing expenditures based on the same tourist tax revenue as FY 17. This budget guidance was in response to the sluggish economic conditions in the U.S. and in Europe. Each Tourism Division staff member was asked to look at their current year budget items and project expenditures from March to September 30, 2017, and then to project each of the budget line items pertaining to their area of responsibility for the FY 18 budget year. Those calculations were then uploaded to the County’s GovMax on-line budgeting system. The proposed department budget was reviewed by the County Manager and then reviewed in a workshop by the County Commission on June 15, 2017. Revenue from the Tourist Development Tax for the funds under the supervision of the Tourism Division is currently about even with the same nine-month period in FY 16. We project that by fiscal year end (FY 17), TDT revenue will match FY 16. The stabilization of TDT revenue is a direct result of a slower economy in the US and in Europe, and fewer rooms in inventory due to major renovations at several of our larger hotels. Secondary research sources indicate that weakened international exchange rates and a slowing growth in the US economy will result in minimal or no growth in visitation and spending for the coming year. On July 11, 2017, the Board approved a change in the Tourist Development Tax (TDT) Ordinance by adding an additional percent of TDT. A new allocation model was also approved by the Board. (See Exhibit “A”). Effective September 1, 2017, there will be three groups of TDT funding – Beaches, Promotion and Museums. Each of those groups will receive TDT revenue per the percentages indicated on Exhibit “A”. Budget Highlights: Fund 184- Tourism Promotion: TDT Revenue for all promotion expenditures will be put into Fund 184 and then distributed to Fund 194 (Tourism Promotion Administration), Fund 196 (Advertising Reserve) and Fund 758 (Tourism Capital Projects). Our overall operating expense request for Fund 184 is up 6.5% over FY 17. Indirect costs for shared County services are up 8.22%. We are maintaining our support of tournament facilities in the amount of $50,000 to Parks and Recreation for FY 18. We have five Category “B” marketing grants totaling $125,000: the Naples-Marco Region of the Antique Auto Club of America; Artis-Naples for the Naples International Film Festival; Kiwanis Club of Pelican Bay for their Bacon Fest; Hodges University for an Identity Fraud Conference; and Old Naples Waterfront Association for their Stone Crab Festival. $600,000 is allocated for the Naples Visitor Center baggage car project at the Naples Depot. Group Meeting Support is $150,000 for FY 18 and a like amount for FY 19. Fund 194- Promotion Administration: Tourism Division staff positions are at 12.75 FTE’s with the addition of our new Deputy Director-Sports Marketing position. Modest salary increases are planned based on BCC budget approval. Three job bank positons are planned for weekend event staffing for sports events held at County facilities. Indirect costs reimbursement to cover County support functions is decreased by 12.7% as these costs are now allocated to Fund 184. Overall operating expenses increase by 14.5% due primarily to the added staff position and job bank positons. Total administrative costs are 17.54% of total Category B revenue, well within our limit of 32% for administrative costs July 31, 2017 New Business 7-C 1 of 19 Fund 196- Promotion Reserve Fund: The amount in this fund to cover emergency advertising needs is increased to $1,500,000, which would cover three disaster or emergency situations during the fiscal year. Fund 193- Non- County Owned Museum Grants: We have three grant requests for FY 18 totaling $625,000 for marketing of special exhibits for Artis Naples, Naples Botanical Garden, Golisano Children’s Museum of Naples and Naples Zoo. The remaining funds in Fund 193 are in reserve for future grant requests. Fund 758- Tourism Promotion Capital Projects: Funding for the upcoming planned capital project expenditures has been transferred to this new Fund from Fund 184 (Tourism Promotion). These projects include the proposed Amateur Sports Complex, the Artificial Turf conversion at North Collier Regional Park and the Naples Depot Baggage Car conversion into the Naples Visitor Center. The Tourism Division Budget has been prepared with assistance from the County Budget Office. Upon TDC recommendation of the Tourism Division budget, it will be incorporated into the complete County budget and presented to the Board of County Commissioners at two public meetings in September before adoption and subsequently takes effect October 1, 2017. FISCAL IMPACT: Each fund’s expenditures, reserves and transfers are balanced with the associated projected revenue. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATION: Recommendation to approve the FY 18 Proposed Tourism Division Budget and make a finding that this action promotes tourism Prepared by: Jack Wert, Tourism Director July 31, 2017 New Business 7-C 2 of 19 Collier County Government Fiscal Year 2018 Tentative Budget Office of the County Manager Tourist Development Council (TDC) Division TDC Category C Non County Museum - Fund (193) Mission Statement To provide funding for Non-County Museums. FY 2018 Budget FY 2018 Total FTE FY 2018 Revenues FY 2018 Net CostProgram Summary Grant Distributions to Non-County Museums - 625,000 625,000 - To allocate tourist tax revenues to Non-County Museums consistent with the Tourist Development Plan based on applications received. Reserves, Transfers & Misc. Overhead - 2,028,900 2,028,900 - - 2,653,900 2,653,900 -Current Level of Service Budget ForecastAdopted Tentative ChangeExpandedActualCurrent FY 2017 FY 2018FY 2018FY 2018FY 2017FY 2016 FY 2018 Program Budgetary Cost Summary 700 1,800 700 - 700 1,800 (61.1%)Indirect Cost Reimburs 19,453 425,000 625,000 - 625,000 400,000 47.1%Remittances Net Operating Budget 20,153 426,800 625,700 - 625,700 401,800 46.6% 10,404 10,500 10,600 - 10,600 10,500 1.0%Trans to Tax Collector - - 500,000 - 500,000 - Trans to 184 TDC Promo na - 2,082,400 1,517,600 - 1,517,600 - (27.1%)Restricted for Unfunded Requests 30,557 2,519,700 2,653,900 - 2,653,900 5.3% 412,300 Total Budget Program Funding Sources ForecastAdopted Tentative ChangeExpandedActualCurrent FY 2017 FY 2018FY 2018FY 2018FY 2017FY 2016 FY 2018 520,189 525,500 526,900 - 526,900 0.3% 509,700 Tourist Devel Tax 16,918 20,000 20,000 - 20,000 0.0% 20,000 Interest/Misc 4,050 - - - - - Trans frm Tax Collector na 140,700 - - - - - Trans fm 198 Museum Fd na 1,382,600 2,001,500 2,134,400 - 2,134,400 6.6% 2,017,000 Carry Forward - (27,300)(27,400) - (27,400) 0.4% - Less 5% Required By Law Total Funding 2,653,900 2,064,458 2,519,700 2,653,900 - 5.3% 2,546,700 Notes: During FY 05, the administration of Museum Category "C" funding was amended to provide for direct deposit of TDC County Museum proceeds into Fund (198) in lieu of the previous method that deposited all Museum Category TDC proceeds into this fund, Fund (193), and transferred a portion out to County Museums Fund (198). On July 11, 2017, the Board approved increasing the Tourist Development Tax from 4% to 5% and distribution adjustments among Tourist Tax supported funds. The increase is effective September 1, 2017. Non-County Owned Museum TDC revenues represent approximately 1.91% of the Tourist Tax revenue budget. Forecast FY 2017: The remittance forecast reflects staff's estimate of awards that will be granted in FY 17. Current FY 2018: Anticipated grant awards are $625,000 and include Artis Naples, Naples Botanical Gardens, Golisano Children's Museum and Naples Zoo. A $500,000 transfer to Tourism Promotion Fund (184) is provided to restore a portion of (184) Tourist Development Tax redirected from Fund (184) to beach renourishment. Revenues: Non-County Museum TDC revenue is budgeted at $526,900. The accumulated balance carrying forward is $2,134,400. Fiscal Year 2018 3 Office of the County Manager July 31, 2017 New Business 7-C 3 of 19 Collier County Government Fiscal Year 2018 Tentative Budget Office of the County Manager Tourist Development Council (TDC) Division TDC Category B - Promotion Administration - Fund (194) Mission Statement To promote year-round distinctive, world-class vacation and group meeting experiences, resulting in positive economic growth and stability for Collier County. FY 2018 Budget FY 2018 Total FTE FY 2018 Revenues FY 2018 Net CostProgram Summary TDC Management, Marketing & Promotion - 1,796,900 1,796,900 12.75 To provide tourist development management over TDC marketing and promotional programs, sales, and public relations. Reserves & Transfers - 55,900 55,900 - 12.75 1,852,800 1,852,800 -Current Level of Service Budget FY 2017 FY 2018FY 2016 FY 2017 BudgetForecastBudgetActualProgram Performance Measures 17.54 15.70 15.22 14.30TDC Promotion Administration expenses less than or equal to 32% of Cat B Revenue ForecastAdopted Tentative ChangeExpandedActualCurrent FY 2017 FY 2018FY 2018FY 2018FY 2017FY 2016 FY 2018 Program Budgetary Cost Summary 978,638 1,050,000 1,289,900 - 1,289,900 1,051,200 22.8%Personal Services 282,890 436,100 434,600 - 434,600 433,800 (0.3%)Operating Expense 54,300 72,600 63,400 - 63,400 72,600 (12.7%)Indirect Cost Reimburs 3,423 10,000 9,000 - 9,000 11,600 (10.0%)Capital Outlay Net Operating Budget 1,319,252 1,568,700 1,796,900 - 1,796,900 1,569,200 14.5% 50,744 52,000 - - - 52,000 (100.0%)Trans to Tax Collector - 833,600 - - - 867,600 (100.0%)Trans to 184 TDC Promo - - 10,900 - 10,900 - Trans to 506 IT Capital na - - 63,100 - 63,100 - Reserves for Contingencies na - (17,400)(18,100) - (18,100) - 4.0%Reserves for Attrition 1,369,995 2,436,900 1,852,800 - 1,852,800 (24.0%) 2,488,800 Total Budget 11.75 11.75 12.75 - 12.75 8.5% 12.75 Total FTE Program Funding Sources ForecastAdopted Tentative ChangeExpandedActualCurrent FY 2017 FY 2018FY 2018FY 2018FY 2017FY 2016 FY 2018 2,537,177 2,563,200 - - - (100.0%) 2,486,300 Tourist Devel Tax 194 - - - - - Miscellaneous Revenues na 10,927 2,000 2,000 - 2,000 0.0% 9,600 Interest/Misc 19,754 - - - - - Trans frm Tax Collector na - - 1,850,900 - 1,850,900 - Trans fm 184 TDC Promo na (8,300) - - - - (7,100)Carry Forward na - (128,300)(100) - (100) (99.9%) - Less 5% Required By Law Total Funding 1,852,800 2,559,753 2,436,900 1,852,800 - (24.0%) 2,488,800 Notes: The Board of County Commissioners authorized collection of an additional one (1) percent Tourist Development Tax (TDT) - fourth percent - on July 26, 2005. Proceeds from this fourth penny are devoted exclusively to tourism marketing and promotion. Pursuant to terms contained within ordinance 2005-43, collections began on October 1, 2005. This ordinance provided that the existing 23.236% of the first two (2) percent collected will be allocated to Fund (194) providing for TDC administrative and overhead expenses; Fiscal Year 2018 3 Office of the County Manager July 31, 2017 New Business 7-C 4 of 19 Collier County Government Fiscal Year 2018 Tentative Budget Office of the County Manager Tourist Development Council (TDC) Division TDC Category B - Promotion Administration - Fund (194) replenishing the Disaster Recovery Fund (196); and providing supplemental dollars to Beach Renourishment/Pass Maintenance (Fund 195) and Beach Park Facility (Fund 183) initiatives. With passage of Ordinance 2011-02 on January 25, 2011, the distribution requirements changed with all year ending proceeds within Fund 194 swept to Disaster Recovery Fund (196) in an amount sufficient to achieve a $1,000,000 cash balance. Thereafter, Marketing and Promotion Fund (184) will receive all remaining swept dollars. On April 23, 2013 the Board authorized amendments to the Ordinance that increased the overall distribution of Tourist Development Taxes (TDT) to Category B from 36.7% to 46.7% of total TDT collections, decreased County Museum operations distribution from 11% to 9.6%, decreased Category A (Beach Park Facilities portion only) from 50% to 41.2% of total collections and reduced the required Disaster Recovery fund balance from $1,000,000 to $500,000. The change to Disaster Recovery administration also included making the General Fund responsible for maintaining the required fund balance. These changes were reflected in the various TDC funded FY 14 budgets. On February 26, 2013, the Board authorized the addition of three positions in the areas of direct sales, sports marketing, and digital and social media marketing bringing the authorized number of positions to ten. In the FY 16 budget, the Board authorized the addition of an Event Sales and Marketing position and a fiscal position bringing the authorized position count to 11.75. In FY 17, the Board authorized the addition of a Deputy Director of Tourism and Sports Marketing bringing the authorized position count to 12.75. The Board of County Commissioners authorized collection of an additional one (1) percent tourist tax - fifth percent - on July 11, 2017. The increase will go into effect on September 1, 2017. Also authorized were amendments to the Ordinance that made the overall distribution of Tourist Taxes to Tourism Promotion 33.57%, capped County Museum distribution at $2,000,000, added a 14.28% distribution for an Amateur Sports Complex and increased Beach Renourishment to 39.98% of total collections. The percentage of overall TDT collections distribution to Beach Park Facilities Fund (183) became 3.58%. And the distribution to non-County Museum Fund (193) became 1.91%. These changes are reflected in the various TDT funded FY 18 budgets. Forecast FY 2017: Forecast personal services, operating expenses and capital expenditures are in line with budget. At the end of the year funds remaining in Fund (194) are transferred to Tourism Promotion Fund (184). Based on the FY 17 forecast, the transfer to Fund (184) is expected to be $867,600. Tourist Development Tax revenue distributed to Fund (194) is forecast to be $2,436,900. Current FY 2018: The personal service budget includes salary and related costs for the Deputy Director of Tourism and Sports Marketing position added mid year in FY 17 as well as $50,000 for Sports Tourism Event staffing. $9,000 is included in the Capital Outlay budget for replacing computers and video equipment. Total budgeted tourism promotion administrative costs, net of non-applicable transfers, totals $1,807,800. Pursuant to Ordinance 2005-43 as amended, tourism promotion administrative costs shall not exceed 32% of the total amount collected each fiscal year from Category "B" uses and shall be financed solely out of Fund (194). FY 18 budgeted tourism promotion administration costs represent 19.47% of budgeted Category "B" collections ($9,281,000). Revenues: The entire TDT distribution to Tourism Promotion is made to Tourism Promotion Fund (184) from which a transfer to support Fund (194) is made. The amount of the transfer is $1,850,900. The FY 18 distribution of Tourist Development Tax is as follows: Beach Park Facilities Fund 183 - $990,100 Tourism Promotion Fund 184 - $9,405,900 TDC Museums Fund 193 - $526,900 Beach Renourishment Fund 195 - $10,777,100 County Museums Fund 198 - $2,000,000 TDC Capital Projects Fund 758 - $3,950,000 Combined FY 18 Tourist Development Tax collection budget for all TDC categories is $27,650,000. Fiscal Year 2018 4 Office of the County Manager July 31, 2017 New Business 7-C 5 of 19 Collier County Government Fiscal Year 2018 Tentative Budget Office of the County Manager Tourist Development Council (TDC) Division TDC Category B Promotion Reserve & Projects - Fund (196) Mission Statement To provide funding for emergency promotional campaigns or other efforts designed to assist economic recovery of the tourism industry in the event of natural or economic disaster. FY 2018 Budget FY 2018 Total FTE FY 2018 Revenues FY 2018 Net CostProgram Summary Post Disaster Stimulus Reserves & Transfers - 1,510,800 1,510,800 - Funds maintained in reserve for stimulus advertising to be used in wake of a disaster. - 1,510,800 1,510,800 -Current Level of Service Budget ForecastAdopted Tentative ChangeExpandedActualCurrent FY 2017 FY 2018FY 2018FY 2018FY 2017FY 2016 FY 2018 Program Budgetary Cost Summary - - - - - 98,200 Operating Expense na 100 300 300 - 300 300 0.0%Indirect Cost Reimburs Net Operating Budget 100 300 300 - 300 98,500 0.0% - 12,000 10,500 - 10,500 12,000 (12.5%)Trans to 184 TDC Promo - 263,900 - - - - (100.0%)Restricted for Unfunded Requests - 500,000 1,500,000 - 1,500,000 - 200.0%Reserve for Disaster Stimulus Advertising 100 776,200 1,510,800 - 1,510,800 94.6% 110,500 Total Budget Program Funding Sources ForecastAdopted Tentative ChangeExpandedActualCurrent FY 2017 FY 2018FY 2018FY 2018FY 2017FY 2016 FY 2018 16,185 12,000 10,500 - 10,500 (12.5%) 12,000 Interest/Misc - - 834,500 - 834,500 - Trans fm 184 TDC Promo na 765,000 764,900 666,400 - 666,400 (12.9%) 764,900 Carry Forward - (700)(600) - (600) (14.3%) - Less 5% Required By Law Total Funding 1,510,800 781,185 776,200 1,510,800 - 94.6% 776,900 Notes: Reserves within this fund are available to provide funding for emergency promotional campaigns or other efforts to promptly respond to any disaster - natural or economic - which adversely impact tourism in Collier County. Pursuant to Ordinance 2005-43, Tourism Disaster Recovery Fund (196) received $500,000 per year as a transfer from Tourism Administration and Overhead Fund (194) beginning in FY 06 and this transfer amount (or some lesser amount) continued for three (3) years until reserves in Fund (196) reached $1,500,000. Reserves reached $1,500,000 at fiscal year ending 2008. With passage of Ordinance 2011-02, the required fund balance ceiling within the disaster recovery fund was dropped to $1,000,000. Consistent with Ordinance changes approved on April 23, 2013, the required balance in the Disaster Recovery Fund (196) was reduced to $500,000 with the County General Fund (001) becoming responsible for maintaining the balance in the future. Expenditure History: In March 2005, the Board of County Commissioners approved - based on an emergency designation - the expenditure of up to an additional $500,000 for use in promoting Collier County as a tourist destination in the wake of four (4) hurricanes during the 2004. Similarly, the BCC during FY 09 approved an emergency advertising stimulus package responding to the economic recession and its negative effects upon tourism travel and leisure spending. The use of emergency advertising dollars totaling $1,066,000 continued in FY 10 under Board authorization recognizing the global economic slowdown. In FY 11, $500,000 of emergency reserves was once again dedicated to marketing the destination in anticipation of building tourism visitation in the wake of a stagnate economy. These funds were designated to promote the Group Meeting Market. In September of 2016 the Board authorized use of approximately $98,000 to be used for design and permitting of the East Naples Pickleball Court Shade Structure and a Amateur Sports Tourism Complex feasibility study. Forecast FY 2017: Forecast expenditures includes $48,000 for Sports Tourism Venue feasibility study as well as $50,000 for the East Naples Picklball Fiscal Year 2018 6 Office of the County Manager July 31, 2017 New Business 7-C 6 of 19 Collier County Government Fiscal Year 2018 Tentative Budget Office of the County Manager Tourist Development Council (TDC) Division TDC Category B Promotion Reserve & Projects - Fund (196) Court Shade structure design. Current FY 2018: A reserve for disaster stimulus advertising is provided at $1,500,000 with additional funding provided from Tourism Promotion Fund (184). Fiscal Year 2018 7 Office of the County Manager July 31, 2017 New Business 7-C 7 of 19 Collier County Government Fiscal Year 2018 Tentative Budget Office of the County Manager Tourist Development Council (TDC) Division TDC Category B Tourism Promotion - Fund (184) Mission Statement To promote year-round distinctive, world-class vacation and group meeting experiences, resulting in positive economic growth and stability for Collier County. FY 2018 Budget FY 2018 Total FTE FY 2018 Revenues FY 2018 Net CostProgram Summary Contracted Private Sector Marketing Services - 2,356,200 2,356,200 - Sports Event Venue Support & Projects - 2,030,000 2,030,000 - Provide funding for costs associated with sports tourism events as well as related capital improvements that promote tourism. Tourism Promotion Capital Outlay - 600,000 600,000 - Depot Baggage Car Conversion - Visitor Center Direct Sales (Show Registration & Travel) - 595,500 595,500 - Group Meeting Support - 466,000 466,000 - Destination Marketing,Promotion & Sponsorships - 6,367,500 6,367,500 - Insurance & Indirect Costs - 147,800 147,800 - Reserves & Transfers - 2,956,600 2,956,600 - - 15,519,600 15,519,600 -Current Level of Service Budget FY 2017 FY 2018FY 2016 FY 2017 BudgetForecastBudgetActualProgram Performance Measures 3 3 3 2Economic Impact - Spending by Visitors (% Increase) 2,360,000 2,337,000 2,409,000 2,386,800Hotel Room Nights ForecastAdopted Tentative ChangeExpandedActualCurrent FY 2017 FY 2018FY 2018FY 2018FY 2017FY 2016 FY 2018 Program Budgetary Cost Summary 7,564,241 9,562,300 9,868,400 - 9,868,400 10,073,000 3.2%Operating Expense 61,700 90,800 114,600 - 114,600 90,800 26.2%Indirect Cost Reimburs - - - - - 755,000 Capital Outlay na Net Operating Budget 7,625,941 9,653,100 9,983,000 - 9,983,000 10,918,800 3.4% 153,309 155,000 189,000 - 189,000 155,000 21.9%Trans to Tax Collector - - 1,850,900 - 1,850,900 - Trans to 194 TDC Prom na - - 834,500 - 834,500 - Trans to 196 TDC Eco Disaster na - - 2,580,000 - 2,580,000 1,980,000 Trans to 758 TDC Cap Proj Fd na - 98,000 82,200 - 82,200 - (16.1%)Reserves for Contingencies - 6,600,300 - - - - (100.0%)Restricted for Unfunded Requests 7,779,251 16,506,400 15,519,600 - 15,519,600 (6.0%) 13,053,800 Total Budget Fiscal Year 2018 3 Office of the County Manager July 31, 2017 New Business 7-C 8 of 19 Collier County Government Fiscal Year 2018 Tentative Budget Office of the County Manager Tourist Development Council (TDC) Division TDC Category B Tourism Promotion - Fund (184) Program Funding Sources ForecastAdopted Tentative ChangeExpandedActualCurrent FY 2017 FY 2018FY 2018FY 2018FY 2017FY 2016 FY 2018 7,665,473 7,744,000 9,405,900 - 9,405,900 21.5% 7,511,700 Tourist Devel Tax 55,345 - - - - 20,100 Miscellaneous Revenues na 78,910 - 60,200 - 60,200 84,000 Interest/Misc na 59,683 - - - - - Trans frm Tax Collector na - - 500,000 - 500,000 - Trans fm 193 TDC Museum Fd na - 833,600 - - - (100.0%) 867,600 Trans fm 194 TDC Prom Fd - 12,000 10,500 - 10,500 (12.5%) 12,000 Trans fm 196 TDC Dis 8,816,300 8,316,000 6,016,400 - 6,016,400 (27.7%) 10,574,800 Carry Forward - (399,200)(473,400) - (473,400) 18.6% - Less 5% Required By Law Total Funding 15,519,600 16,675,710 16,506,400 15,519,600 - (6.0%) 19,070,200 Notes: The Board of County Commissioners authorized collection of an additional one percent tourist tax - fourth penny - on July 26, 2005. Proceeds from this fourth penny are devoted exclusively to marketing and promotion. Pursuant to terms contained within Ordinance 2005-43, collections began on October 1, 2005. Further regulation on the distribution of swept proceeds from Administrative and Overhead Fund (194) into TDC Tourism Promotion Fund (184) is contained within Ordinance 2011-02. On April 23, 2013, the Board authorized amendments to the Ordinance that, among other things, increased the overall distribution of tourist taxes to Promotion Category B from 36.7% to 46.7%. This change went into effect in June 2013. On July 11, 2017, the Board approved increasing the Tourist Development Tax from 4% to 5% and distribution adjustments among Tourist Tax supported funds. The increase is effective September 1, 2017. Also authorized were amendments to the Ordinance that made the overall distribution of Tourist Taxes to Tourism Promotion 33.57%, capped County Museum distribution at $2,000,000, added a 14.28% distribution for an Amateur Sports Complex and increased Beach Renourishment to 39.98% of total collections. The percentage of overall TDT collections distribution to Beach Park Facilities Fund (183) became 3.58%. And the distribution to non-County Museum Fund (193) became 1.91%. These changes are reflected in the various TDT funded FY 18 budgets. Forecast FY 2017: Noteworthy operating expenses include paid advertising, professional advertising, promotion fees and other contract support services and marketing/promotion related travel. The anticipated sweep of residual fund balance from the TDC Administrative and Overhead Fund (194) is modestly above budget. A transfer to TDC Capital Fund (758) for $1,980,000 is provided for artificial turf conversion of two general purpose playing fields at the North County Regional Park. Current FY 2018: The advertising and marketing plan will be maintained at the level established in FY 17. Destination advertising, digital media, production, and service fees total $5,500,000; contracted services for website, fulfillment, research and search engine optimization total $2,346,700. Four Category “B” marketing grants totaling $125,000 to Naples, Marco Region of Antique Auto Clubs of America; Artis-Naples for the Naples International Film Festival; Kiwanis Club of Pelican Bay for their Bacon Fest; Hodges University for their 2018 Identity Fraud Conference. Group Meeting support is budgeted at $150,000 for FY 18 and a contingency budget of $150,000 for future requests because group meetings are bid on and booked several years out. The Tourism Division Sports Marketing function provides financial assistance to the Parks & Recreation Division to support the incremental costs associated with sports tournaments and training events that promote tourism to Collier County. The amount of funding is $50,000. Transfers to TDC Capital Fund (758) totals $2,580,000 and includes $1,980,000 for artificial turf conversion of two general purpose playing fields at the North County Regional Park and $600,000 to convert the baggage car at the Naples Depot Museum into a visitor center. Fiscal Year 2018 4 Office of the County Manager July 31, 2017 New Business 7-C 9 of 19 Collier County Government Fiscal Year 2018 Tentative Budget Office of the County Manager Tourist Development Council (TDC) Division TDC Category B Tourism Promotion - Fund (184) Revenues: The Tourist Tax revenue budget of $9,405,900 to support both Fund (184) and (194) is established approximately $901,000 lower than under the previous allocation. Fiscal Year 2018 5 Office of the County Manager July 31, 2017 New Business 7-C 10 of 19 Collier County Government Fiscal Year 2018 Tentative Budget Office of the County Manager Capital Tourist Development Council (TDC) Capital TDC Capital Projects Fund (758) ForecastAdopted Tentative ChangeExpandedActualCurrent FY 2017 FY 2018FY 2018FY 2018FY 2017FY 2016 FY 2018 Program Budgetary Cost Summary - - 6,253,400 - 6,253,400 1,980,000 Capital Outlay na Net Operating Budget - - 6,253,400 - 6,253,400 1,980,000 na - - 79,000 - 79,000 - Trans to Tax Collector na - - 6,332,400 - 6,332,400 1,980,000 Total Budget na Program Funding Sources ForecastAdopted Tentative ChangeExpandedActualCurrent FY 2017 FY 2018FY 2018FY 2018FY 2017FY 2016 FY 2018 - - 3,950,000 - 3,950,000 - Tourist Devel Tax na - - 2,580,000 - 2,580,000 1,980,000 Trans fm 184 TDC Promo na - - (197,600) - (197,600) - Less 5% Required By Law na Total Funding 6,332,400 - - 6,332,400 - 1,980,000 na CIP Category / Project Title Adopted ForecastedAmended BudgetBudgetBudgetBudgetBudget FY 2017 FY 2017FY 2017 FY 2022FY 2021FY 2020FY 2019FY 2018 County Manager's Capital - - 0 3,673,400 - - - -Amateur Sports Complex - 1,980,000 1,980,000 1,980,000 - - - -Artificial Turf Conversion - - 0 600,000 - - - -Naples Depot Baggage Car Conversion - Visitor Center - - - - 6,253,400 1,980,000 1,980,000 -County Manager's Capital Misc Capital - - 0 79,000 - - - -X-fers/Reserves - Fund 758 - - - - - 6,332,400 1,980,000 1,980,000Program Total Project Budget Notes: On July 11, 2017 the Board approved increasing the Tourist Development Tax from 4% to 5% and distribution adjustments among Tourist Tax supported funds. The County's Amateur Sports Complex is funded by 14.28% of the Tourist Tax revenue budget. Fiscal Year 2018 12 Office of the County Manager Capital July 31, 2017 New Business 7-C 11 of 19 Account Description Budget Budget Budget Budget Budget FY 2018 FY 2019 FY 2020 FY 2021 FY 2022 Collier County Government Fiscal Year 2018 Amended FY 2017FY 2016 ActualCode Account Adopted FY 2017 Expenditure Line Item Budget grouped by Account Major, Business Unit 50 Personal Services 0704 Tourist Development Council (TDC) Division 101540-194 Tdc Advertisements & Promotions Cat B 512100 Regular Salaries 819,418 0 0 0 0 672,435 716,382 716,382 512500 Auto Use Benefit 0 0 0 0 0 1,160 0 0 512600 Er 457 Deferred Comp 5,000 0 0 0 0 3,000 3,500 3,500 513100 Other Salaries And Wages 86,600 0 0 0 0 9,064 0 0 514100 Overtime 0 0 0 0 0 403 0 0 515000 Vacation Sell Back 3,114 0 0 0 0 0 4,402 4,402 518100 Termination Pay 0 0 0 0 0 1,596 0 0 519100 Reserve For Salary Adjustment 23,729 0 0 0 0 0 21,491 21,491 521100 Social Security Matching 68,484 0 0 0 0 49,801 56,305 56,305 522100 Retirement Regular 99,225 0 0 0 0 68,611 77,903 77,903 523150 Health Insurance 170,300 0 0 0 0 157,200 157,200 157,200 523152 Dental Insurance 6,370 0 0 0 0 5,880 5,880 5,880 523153 Short Term Disability Ins 1,170 0 0 0 0 1,080 1,080 1,080 523154 Long Term Disability Ins 2,470 0 0 0 0 2,280 2,280 2,280 523160 Life Insurance Short - Long Term 2,370 0 0 0 0 2,634 2,077 2,077 524100 Workers Compensation Regular 1,650 0 0 0 0 2,100 1,500 1,500 528100 Allowances Moving Expenses 0 0 0 0 0 1,395 0 0 1,289,900 0 0 0 0 1,050,000 978,638 1,050,000101540-194 Tdc Advertisements & 0704 Tourist Development Council 0 0 0 0 1,289,900 1,050,000 1,050,000 978,638 0 0 0 1,289,900 1,050,000 1,050,000 978,63850 Personal Services 0 60 Operating Expense 0704 Tourist Development Council (TDC) Division 101540-194 Tdc Advertisements & Promotions Cat B 631820 Clerk Of Board Secretarial Services 4,000 0 0 0 0 4,195 3,800 3,800 634207 IT Capital Allocation 5,400 0 0 0 0 4,900 6,000 6,000 634210 Info Tech Automation Allocation 40,400 0 0 0 0 29,900 36,800 36,800 634212 IT Microsoft Office Allocation 1,300 0 0 0 0 0 1,400 1,400 634970 Indirect Cost Reimbursement 63,400 0 0 0 0 54,300 72,600 72,600 634999 Other Contractual Services 132,000 0 0 0 0 79,932 146,600 151,274 639964 Storage Contractor 900 0 0 0 0 381 800 800 640200 Mileage Reimbursement Regular 10,000 0 0 0 0 1,855 10,000 10,000 640300 Out Of County Travel Prof Devel 25,000 0 0 0 0 11,275 25,000 25,000 640320 Interview Expense 0 0 0 0 0 3,224 0 0 640410 Motor Pool Rental Charge 100 0 0 0 0 104 0 0 641230 Telephone Access Charges 3,000 0 0 0 0 4,021 3,000 3,000 641700 Cellular Telephone 16,000 0 0 0 0 13,604 14,000 14,000 641900 Telephone Sys Support Allocation 2,700 0 0 0 0 496 2,500 2,500 641950 Postage Freight And Ups 16,000 0 0 0 0 6,592 15,900 15,900 643100 Electricity 8,000 0 0 0 0 3,439 7,000 7,000 644100 Rent Buildings 64,600 0 0 0 0 56,222 64,600 64,600 645100 Insurance General 5,900 0 0 0 0 6,300 5,700 5,700 645260 Auto Insurance 500 0 0 0 0 600 500 500 646180 Building R And M Isf Billings 0 0 0 0 0 374 0 0 1GovMax V5 7/25/2017 12:18:55PM - ET July 31, 2017 New Business 7-C 12 of 19 Account Description Budget Budget Budget Budget Budget FY 2018 FY 2019 FY 2020 FY 2021 FY 2022 Collier County Government Fiscal Year 2018 Amended FY 2017FY 2016 ActualCode Account Adopted FY 2017 Expenditure Line Item Budget grouped by Account Major, Business Unit 60 Operating Expense 0704 Tourist Development Council (TDC) Division 101540-194 Tdc Advertisements & Promotions Cat B 646430 Fleet Maint Isf Labor And Overhead 0 0 0 0 0 100 0 0 646445 Fleet Non Maint ISF Parts and Sublet 600 0 0 0 0 626 5,300 5,300 648170 Marketing And Promotional 16,000 0 0 0 0 11,707 16,000 16,000 648174 Registration Fees 0 0 0 0 0 5,675 0 0 649000 Sales Tax Expense 0 0 0 0 0 7 0 0 649100 Legal Advertising 500 0 0 0 0 0 500 500 651110 Office Supplies General 10,400 0 0 0 0 6,445 10,400 10,400 651210 Copying Charges 4,000 0 0 0 0 4,617 4,000 4,000 651950 Minor Data Processing Equipment 3,000 0 0 0 0 0 2,000 2,000 652490 Fuel and Lubricants ISF Billings 1,000 0 0 0 0 401 1,600 1,600 652920 Computer Software 6,000 0 0 0 0 1,619 0 0 654110 Books Publ & Subscriptions 3,700 0 0 0 0 973 2,200 2,200 654210 Dues And Memberships 48,600 0 0 0 0 23,306 45,500 45,500 654360 Other Training Ed Exp 5,000 0 0 0 0 0 5,000 5,000 498,000 0 0 0 0 513,374 337,190 508,700101540-194 Tdc Advertisements & 101541-193 Tdc Special Events Category C 634970 Indirect Cost Reimbursement 700 0 0 0 0 700 1,800 1,800 700 0 0 0 0 1,800 700 1,800101541-193 Tdc Special Events 101542-196 Tdc Adv And Prom B Disaster 634970 Indirect Cost Reimbursement 300 0 0 0 0 100 300 300 300 0 0 0 0 300 100 300101542-196 Tdc Adv And Prom B 101543-184 Tdc Tourism Promotion (additional 1%) 634210 Info Tech Automation Allocation 500 0 0 0 0 0 0 0 634211 IT Billing Hours Allocation 300 0 0 0 0 0 400 400 634970 Indirect Cost Reimbursement 114,600 0 0 0 0 61,700 90,800 90,800 634980 Interdept Payment For Serv 50,000 0 0 0 0 0 100,000 100,000 634999 Other Contractual Services 2,396,700 0 0 0 0 2,158,564 2,124,300 2,285,834 639990 Other Contractual Service 0 0 0 0 0 0 200,000 200,000 640200 Mileage Reimbursement Regular 0 0 0 0 0 35 0 0 640300 Out Of County Travel Prof Devel 255,000 0 0 0 0 168,018 257,000 257,000 645100 Insurance General 33,200 0 0 0 0 28,600 32,300 32,300 647110 Printing Binding Outside Vendors 9,700 0 0 0 0 0 8,900 8,900 648170 Marketing And Promotional 6,732,700 0 0 0 0 5,035,560 6,488,400 7,656,122 648174 Registration Fees 390,300 0 0 0 0 173,439 351,000 351,000 649000 Sales Tax Expense 0 0 0 0 0 25 0 0 9,983,000 0 0 0 0 10,982,356 7,625,941 9,653,100101543-184 Tdc Tourism Promotion 101544-196 TDC Project A 634999 Other Contractual Services 0 0 0 0 0 0 0 50,000 0 0 0 0 0 50,000 0 0101544-196 TDC Project A 101545-196 TDC Project B 634999 Other Contractual Services 0 0 0 0 0 0 0 48,240 0 0 0 0 0 48,240 0 0101545-196 TDC Project B 0704 Tourist Development Council 0 0 0 0 10,482,000 11,596,070 10,163,900 7,963,931 2GovMax V5 7/25/2017 12:18:55PM - ET July 31, 2017 New Business 7-C 13 of 19 Account Description Budget Budget Budget Budget Budget FY 2018 FY 2019 FY 2020 FY 2021 FY 2022 Collier County Government Fiscal Year 2018 Amended FY 2017FY 2016 ActualCode Account Adopted FY 2017 Expenditure Line Item Budget grouped by Account Major, Business Unit 0 0 0 10,482,000 11,596,070 10,163,900 7,963,93160 Operating Expense 0 70 Capital Outlay 0704 Tourist Development Council (TDC) Division 101540-194 Tdc Advertisements & Promotions Cat B 764900 Data Processing Equipment 9,000 0 0 0 0 3,423 10,000 10,000 9,000 0 0 0 0 10,000 3,423 10,000101540-194 Tdc Advertisements & 101546-184 TDC Sport Venue A 763100 Improvements General 0 0 0 0 0 0 0 755,000 0 0 0 0 0 755,000 0 0101546-184 TDC Sport Venue A 0704 Tourist Development Council 0 0 0 0 9,000 765,000 10,000 3,423 0 0 0 9,000 765,000 10,000 3,42370 Capital Outlay 0 80 Grants and Aids 0704 Tourist Development Council (TDC) Division 101541-193 Tdc Special Events Category C 882100 Remittances Private Organizations 625,000 0 0 0 0 19,453 425,000 425,000 625,000 0 0 0 0 425,000 19,453 425,000101541-193 Tdc Special Events 0704 Tourist Development Council 0 0 0 0 625,000 425,000 425,000 19,453 0 0 0 625,000 425,000 425,000 19,45380 Grants and Aids 0 91 Transfers Out 0704 Tourist Development Council (TDC) Division 929010-184 Transfer 911940 Transfer to 194 TDC Prom/Spec 1,850,900 0 0 0 0 0 0 0 911960 Transfer To 196 Tdc Eco Disaster 834,500 0 0 0 0 0 0 0 917580 Transfer to 758 TDC Capital Project Fd 2,580,000 0 0 0 0 0 0 0 5,265,400 0 0 0 0 0 0 0929010-184 Transfer 929010-193 Transfer 911840 Transfer To 184 Tdc Promo 500,000 0 0 0 0 0 0 0 500,000 0 0 0 0 0 0 0929010-193 Transfer 929010-194 Transfer 911840 Transfer To 184 Tdc Promo 0 0 0 0 0 0 833,600 833,600 915060 Transfer To 506 It Capital 10,900 0 0 0 0 0 0 0 10,900 0 0 0 0 833,600 0 833,600929010-194 Transfer 929010-196 Transfer 911840 Transfer To 184 Tdc Promo 10,500 0 0 0 0 0 12,000 12,000 10,500 0 0 0 0 12,000 0 12,000929010-196 Transfer 0704 Tourist Development Council 0 0 0 0 5,786,800 845,600 845,600 0 0 0 0 5,786,800 845,600 845,600 091 Transfers Out 0 93 Transfers to Constitutional Officers 0704 Tourist Development Council (TDC) Division 959010-184 Transfers - Elected Officers 3GovMax V5 7/25/2017 12:18:55PM - ET July 31, 2017 New Business 7-C 14 of 19 Account Description Budget Budget Budget Budget Budget FY 2018 FY 2019 FY 2020 FY 2021 FY 2022 Collier County Government Fiscal Year 2018 Amended FY 2017FY 2016 ActualCode Account Adopted FY 2017 Expenditure Line Item Budget grouped by Account Major, Business Unit 93 Transfers to Constitutional Officers 0704 Tourist Development Council (TDC) Division 959010-184 Transfers - Elected Officers 930700 Budget Transfers Tax Collector 189,000 0 0 0 0 153,309 155,000 155,000 189,000 0 0 0 0 155,000 153,309 155,000959010-184 Transfers - Elected Officers 959010-193 Transfers - Elected Officers 930700 Budget Transfers Tax Collector 10,600 0 0 0 0 10,404 10,500 10,500 10,600 0 0 0 0 10,500 10,404 10,500959010-193 Transfers - Elected Officers 959010-194 Transfers - Elected Officers 930700 Budget Transfers Tax Collector 0 0 0 0 0 50,744 52,000 52,000 0 0 0 0 0 52,000 50,744 52,000959010-194 Transfers - Elected Officers 0704 Tourist Development Council 0 0 0 0 199,600 217,500 217,500 214,457 0 0 0 199,600 217,500 217,500 214,45793 Transfers to Constitutional Officers 0 99 Reserves 0704 Tourist Development Council (TDC) Division 919010-184 Reserves 991000 Reserve For Contingencies 82,200 0 0 0 0 0 98,000 98,000 991300 Restricted For Unfunded Requests 0 0 0 0 0 0 6,600,300 5,845,300 82,200 0 0 0 0 5,943,300 0 6,698,300919010-184 Reserves 919010-193 Reserves 991300 Restricted For Unfunded Requests 1,517,600 0 0 0 0 0 2,082,400 2,082,400 1,517,600 0 0 0 0 2,082,400 0 2,082,400919010-193 Reserves 919010-194 Reserves 991000 Reserve For Contingencies 63,100 0 0 0 0 0 0 0 992100 Reserve For Attrition - Salary Savings -18,100 0 0 0 0 0 -17,400 -17,400 45,000 0 0 0 0-17,400 0 -17,400919010-194 Reserves 919010-196 Reserves 991300 Restricted For Unfunded Requests 0 0 0 0 0 0 263,900 165,660 991500 Reserve for Disaster Stimulus Advertising 1,500,000 0 0 0 0 0 500,000 500,000 1,500,000 0 0 0 0 665,660 0 763,900919010-196 Reserves 0704 Tourist Development Council 0 0 0 0 3,144,800 8,673,960 9,527,200 0 0 0 0 3,144,800 8,673,960 9,527,200 099 Reserves 0 Report Total 0 0 23,573,130 9,179,903 22,239,200 0 0 21,537,100 4GovMax V5 7/25/2017 12:18:55PM - ET July 31, 2017 New Business 7-C 15 of 19 Expenditure Detail Item Description Issue # Budget Budget Budget Budget Budget FY 2018 FY 2019 FY 2020 FY 2021 FY 2022 Collier County Government Fiscal Year 2018 LevelService JL Code Expenditure Detail Item Budget grouped by Fund, Fund Center 184 Tourism Promotion 101543-184 Tdc Tourism Promotion (additional 1%) 070404-10 Contracted Private Sector Marketing Services 101543-184 634999 Other Contractual Services 0 0 0 0 200,0001Category B Sports Marketing Grants (reimbursable grants to sports organizers) 0 0 0 0 3,5001Constant Contact 0 0 0 0 200,0001Dia Monde - Germany Representation 0 0 0 0 7,5001DMAI Empowermint Module 0 0 0 0 7,2001DMAI Event Impact Calculator (Group & Sports) 0 0 0 0 125,0001Latin America Representation 0 0 0 0 190,0001Lou Hammond & Associates - Public Relations Agency 0 0 0 0 15,0001Media Database, Monitoring & Evaluation 0 0 0 0 275,0001Miles Media Group - Website (Tourism, Film, Sports, Blueway) 0 0 0 0 200,0001Ommac - UK Representation 0 0 0 0 500,0001Paradise Advertising Agency Fee 0 0 0 0 75,0001Phase V 0 0 0 0 126,0001Research Data Services, Inc. 0 0 0 0 7,5001Smith Travel Research 0 0 0 0 225,0001TDC Category B Marketing Grants 0 0 0 0 20,0001TravMedia - Social Media Network 0 0 0 0 30,0001United Arts Council Events Brochure and Gallery Guide 0 0 0 0 90,0001Video, Audio, Still Production 0 0 0 0 50,0001Visitor Guide Production 2,346,700 0 0 0 0101543-184 634999 Other Contractual Services 101543-184 647110 Printing Binding Outside Vendors 0 0 0 0 7,5001Outside Printing (Historical Guide, etc.) 0 0 0 0 1,0001Printing - PR (Invitations, Press Releases, PR Kits) 0 0 0 0 1,0001Printing - Sales/Marketing (Invitations, Flyers, Rack Cards) 9,500 0 0 0 0101543-184 647110 Printing Binding Outside Vendors 070404-10 Contracted Private Sector Marketing Services 2,356,200 0 0 0 0 070404-15 Sports Event Venue Support & Projects 101543-184 634980 Interdept Payment For Serv 0 0 0 0 50,0001Sports Event Venue Support 070404-15 Sports Event Venue Support & Projects 50,000 0 0 0 0 070404-20 Direct Sales (Show Registration & Travel) 101543-184 640300 Out Of County Travel Prof Devel 0 0 0 0 14,0001Film Office Travel Professional Travel Expenses 0 0 0 0 43,0001Leisure Sales Travel Professional Expenses 0 0 0 0 30,0001PR Travel Expenses 0 0 0 0 60,0001Sports Marketing Travel Expenses 0 0 0 0 58,0001Travel for Director - Trade Shows, Other Out of Market Travel 205,000 0 0 0 0101543-184 640300 Out Of County Travel Prof Devel 101543-184 647110 Printing Binding Outside Vendors 0 0 0 0 2001Printing - Film Commission (Trade Show Collateral Materials) 101543-184 648174 Registration Fees 0 0 0 0 30,0001Registration for Europe Shows 0 0 0 0 30,0001Registration for Latin America Tradeshows 0 0 0 0 55,0001Registration for Misc. Int'l Trade Shows 0 0 0 0 90,0001Registration for Trade Shows - Group Sales 0 0 0 0 63,0001Registration for Trade Shows - Leisure Sales 0 0 0 0 33,0001Registration for Trade Shows - Sports Mktg. 0 0 0 0 50,0001Registration for UK Shows 0 0 0 0 14,3001Registrations for Film Office 0 0 0 0 25,0001Registrations for Trade Shows - PR 390,300 0 0 0 0101543-184 648174 Registration Fees 1GovMax V5 7/25/2017 12:21:58PM - ET July 31, 2017 New Business 7-C 16 of 19 Expenditure Detail Item Description Issue # Budget Budget Budget Budget Budget FY 2018 FY 2019 FY 2020 FY 2021 FY 2022 Collier County Government Fiscal Year 2018 LevelService JL Code Expenditure Detail Item Budget grouped by Fund, Fund Center 184 Tourism Promotion 101543-184 Tdc Tourism Promotion (additional 1%) 070404-20 Direct Sales (Show Registration & Travel) 070404-20 Direct Sales (Show Registration & Travel) 595,500 0 0 0 0 070404-30 Group Meeting Support 101543-184 634999 Other Contractual Services 0 0 0 0 50,0001Contracted Sales Assistance - Midwest Representation 101543-184 640300 Out Of County Travel Prof Devel 0 0 0 0 50,0001Group Sales Travel Professional Travel Expenses 101543-184 648170 Marketing And Promotional 0 0 0 0 150,0001Group Meeting Support - FY 18 RFP Enhancement 0 0 0 0 150,0001Group Meeting Contingency FY19 0 0 0 0 6,0001Sales Dept. Planner Site Visit Support 0 0 0 0 60,0001Sponsorships of Meetings/Events - Group 366,000 0 0 0 0101543-184 648170 Marketing And Promotional 070404-30 Group Meeting Support 466,000 0 0 0 0 070404-40 Destination Marketing,Promotion & Sponsorships 101543-184 634210 Info Tech Automation Allocation 0 0 0 0 5001Per IT, shared office automation 101543-184 634211 IT Billing Hours Allocation 0 0 0 0 3001Deducated Shares 102.37 GB 101543-184 648170 Marketing And Promotional 0 0 0 0 300,0001Air Service Marketing 0 0 0 0 8,0001Brochure Distribution (Domestic/Int'l Trade Shows) 0 0 0 0 50,0001Coop Brazil Promotions 0 0 0 0 75,0001Coop European Promotions 0 0 0 0 75,0001Coop UK Promotions 0 0 0 0 1,5001Film Commission Ads 0 0 0 0 8,0001Freelance Art and Video Translations 0 0 0 0 100,0001Heritage Marketing 0 0 0 0 5,000,0001Paid Advertising & Production - Contracted Ad Agency 0 0 0 0 50,0001Paid Influencer Fees, Freelancers for Content, PR Support 0 0 0 0 2,0001PR Award Submission Fees 0 0 0 0 40,0001PR Fam Support 0 0 0 0 10,0001PR Press and Event Sponsorships 0 0 0 0 15,0001PR Social Media Boosts 0 0 0 0 3,0001Press Release Distribution - Events, Shows, Newswires 0 0 0 0 30,0001Promo Items - Sports 0 0 0 0 3,0001Promo Items PR 0 0 0 0 2001Promotional Items - Film Office 0 0 0 0 11,0001Promotional Items - Sales Dept. 0 0 0 0 15,0001Sales Fam Trip Support - Group 0 0 0 0 25,0001Sales Fam Trip Support - Leisure 0 0 0 0 30,0001Sales Missions - Group and Leisure 0 0 0 0 10,0001Sponsorships of Meetings/Events - Leisure 0 0 0 0 20,0001Sport Event Bid Fees 0 0 0 0 10,0001Sports Dept. - Event Operating Labor Assistance 0 0 0 0 395,0001Sports Dept. - Major Event Operations Expenses 0 0 0 0 20,0001Sports Dept. Site Visits 0 0 0 0 56,0001Sports Dept. Sponsorships 0 0 0 0 4,0001Sports Event Signage - Booth Decor, Mktg. Banners 6,366,700 0 0 0 0101543-184 648170 Marketing And Promotional 070404-40 Destination Marketing,Promotion & Sponsorships 6,367,500 0 0 0 0 070404-50 Insurance & Indirect Costs 101543-184 634970 Indirect Cost Reimbursement 0 0 0 0 114,6001Indirect Cost Allocation FY18 101543-184 645100 Insurance General 0 0 0 0 33,2001Per Risk, General Ins 2GovMax V5 7/25/2017 12:21:58PM - ET July 31, 2017 New Business 7-C 17 of 19 Expenditure Detail Item Description Issue #Budget Budget Budget Budget Budget FY 2018 FY 2019 FY 2020 FY 2021 FY 2022 Collier County Government Fiscal Year 2018 LevelService JL Code Expenditure Detail Item Budget grouped by Fund, Fund Center 184 Tourism Promotion 101543-184 Tdc Tourism Promotion (additional 1%) 070404-50 Insurance & Indirect Costs 070404-50 Insurance & Indirect Costs 147,800 0 0 0 0 101543-184 Tdc Tourism Promotion (additional 1%) 9,983,000 0 0 0 0 919010-184 Reserves 070404-90 Reserves & Transfers 919010-184 991000 Reserve For Contingencies 0 0 0 0 82,2001Reserves to balance July adjustment 070404-90 Reserves & Transfers 82,200 0 0 0 0 919010-184 Reserves 82,200 0 0 0 0 929010-184 Transfer 070404-15 Sports Event Venue Support & Projects 929010-184 917580 Transfer to 758 TDC Capital Project Fd 0 0 0 0 1,980,0001Transfer Turf Conversion #3&4 Fund 758 070404-15 Sports Event Venue Support & Projects 1,980,000 0 0 0 0 070404-16 Tourism Promotion Capital Outlay 929010-184 917580 Transfer to 758 TDC Capital Project Fd 0 0 0 0 600,0001Transfer Depot Baggage Car Conversion - Visitor Center 070404-16 Tourism Promotion Capital Outlay 600,000 0 0 0 0 070404-90 Reserves & Transfers 929010-184 911940 Transfer to 194 TDC Prom/Spec 0 0 0 0 1,850,9001Transfer to TDC Mgt & Admin 194 929010-184 911960 Transfer To 196 Tdc Eco Disaster 0 0 0 0 834,5001Fund up Reserve for Post Catastrophe Stimulus Marketing 070404-90 Reserves & Transfers 2,685,400 0 0 0 0 929010-184 Transfer 5,265,400 0 0 0 0 959010-184 Transfers - Elected Officers 070404-90 Reserves & Transfers 959010-184 930700 Budget Transfers Tax Collector 0 0 0 0 189,0001Transfer to Tax Collector 070404-90 Reserves & Transfers 189,000 0 0 0 0 959010-184 Transfers - Elected Officers 189,000 0 0 0 0 15,519,600 0 0 0 0184 Tourism Promotion 3 7/25/2017 12:21:58PM - ET July 31, 2017 New Business 7-C 18 of 19 Exhibit A ‐ Tourist Development PlanCollier County Tourist Development Plan Distribution of 1st thru 3rd percent (60% of TDT Levy)  Distribution of 4th percent (20% of TDT Levy)  Distribution of 5th percent (20% of TDT Levy)  Overall Distribution (1) CategoryDescription FundBeaches Beach Park Facilities1835.968%0.000%0.000% 3.58%BeachesBeach Renourishment, Pass & Inlet Maintenance19564.961%0.000%0.000% 38.98%Total BeachesTotal Beaches (includes Administrative Costs)70.929%0.000%0.000% 42.56%Promotion Destination Promotion & Administration18413.086%100.00%28.571% 33.57%PromotionAmateur Sports Complex/Debt 7580.000%0.000%71.429% 14.28%Total PromotionTotal Destination Promotion & Amateur Sports 13.086%100.00% 100.000% 47.85%Museums County Museum (2)19812.809%0.000%0.000% 7.68%Museums Non‐County Museums1933.176%0.000%0.000% 1.91%Total Museums Total Museums15.985%0.000%0.000% 9.59%Total100.00%100.00%100.00% 100.00%(1) The overall distribution is provided for illustrative purposes.  Distributions are calculated on the factors provided for the 1st thru 3rd percentage, the 4th percentage and the 5th percentage.(2) County Museum Distribution ‐ Annual TDT taxes in excess of $2,000,000 will be redirected to TDC Promotion Fund (184) reserves. 7/5/20172:00 PMJuly 31, 2017 New Business 7-C 19 of 19 EXECUTIVE SUMMARY Recommendation to approve the Sub Lease Agreement to house the Greater Naples Chamber of Commerce Visitor Information Center at the Naples Depot Museum, approve the projected construction expenditures of $600,000, approve necessary budget amendments, and make a finding that this expenditure promotes tourism. _____________________________________________________________________________________ OBJECTIVE: Approve the Sub Lease to the Greater Naples Chamber of Commerce and the projected construction costs to complete the leasehold improvements to a railroad car at the Naples Depot. CONSIDERATIONS: The Greater Naples Chamber of Commerce desires to move their downtown Naples Visitor Information Center location to the Naples Depot property on 5th Avenue South in Naples. The Depot is a Collier County Museum with a railroad theme. Next to the Depot Building are three railroad cars. A former dining car is undergoing renovation to become a restaurant. The former baggage car sits across the parking lot from the dining car and is attached to a caboose. None of the cars have been used for some time. The Naples Chamber would like to occupy the baggage car for its new visitor information center. The Chamber obtained at their cost preliminary drawings and elevations and remodeling costs for the interior of the baggage car including an ADA compliant entrance ramp, air conditioning, flooring and wall coverings. The County then engaged an Amec, Foster Wheeler Architects to complete the exterior and interior improvements. That firm has now provided detailed drawings and projected costs to compete the build-out of the Visitor Information Center. The attached projected costs and schedule are currently out for construction bids. Staff is requesting the TDC review the projected costs and the Sub Lease Agreement between the County and the Naples Chamber, and recommend that the project should proceed for Board approval. These leasehold improvements are authorized tourist development tax expenditures using tourist development tax promotion funds. The Naples Chamber has agreed to the terms of the sub lease with the County through the Museum Division who in turn lease the Depot and baggage car from Southwest Heritage, Inc. The Chamber will pay the County $10,000 annually in quarterly installments for rent. The lease term is 10 years. Construction cannot begin until the final construction costs and the sub-lease are recommended by the TDC and approved by the Board. The Tourism Division will work with the County Museums, Facilities Division, and the Procurement Division to oversee the project in compliance with County Procurement Policy. FISCAL IMPACT: Based on the architect’s projections, staff is requesting up to $600,000 for the leasehold improvements to the baggage car that will be paid for from Tourism Division Capital Project Fund 758. GROWTH MANAGEMENT IMPACT: No impact to the Growth Management Plan from this action. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATION: Recommendation to approve the Sub Lease Agreement to house the Greater Naples Chamber of Commerce Visitor Information Center, approve projected construction expenditures of $600,000, approve necessary budget amendments, and make a finding that this expenditure promotes tourism. Prepared by: Jack Wert, Tourism Director Attachments: 1.) Amec, Foster, Wheeler Architects drawings and projected costs; architectural drawings; projected costs and construction timeline. 2.) Sub Lease Agreement 3.) Exhibit A July 31, 2017 New Business 7-D 1 of 19 Naples Visitor Center 1051 5th Ave. S. Naples FL Probable Cost Estimate Quantity LineNumber Description Ext. Total O&P 1176 024113175010 Demolish, remove pavement & curb, remove bituminous pavement, up to, 3" thick, excludes hauling and disposal fees 3,034.08$ 1148 321440101250 Stone pavers, flagging, bluestone, snapped random rectangular, 2" thick 35,358.40$ 122 033053404525 Structural concrete, in place, handicap access ramp (4000 psi), railing both sides, 5' wide, includes forms(4 uses), Grade 60 rebar, concrete (Portland cement Type I), placing and finishing 62,332.24$ 7 031505850130 Stair tread nosing insert, cast aluminum, abrasive surface, 3" wide x 5' long, pre- drilled, includes concrete screws 727.65$ 7 055113500300 Stair, shop fabricated, steel, 4'-0" W, incl picket railing, stringers, metal pan treads, excl concrete for pan treads, per riser 5,068.77$ 56 092423400100 Stucco, 3 coats, on masonry construction, 7/8" thick, no mesh included 1,364.16$ 1512 099653100300 Paints & coatings, high build, water proof, one coat system, stucco, brush 1,738.80$ 1.25 061323100240 Wood framing, heavy mill timber, beams, built from 3" lumber, multiple 3" x 12"2,466.19$ 630 061633100070 Board sheathing, roof, laid horizontal, 1" x 8"1,663.20$ 630 061636100305 Sheathing, plywood on roof, CDX, 3/4" thick, pneumatic nailed 825.30$ 7 073213101140 Clay tile, barrel mission tile, terra cotta red, 166 pieces per square, 18", incl. accessories 4,408.60$ 44 060523600120 Timber connectors, connector plates, steel, tee-strap, 14 gauge, 12" x 8" x 2", includes bolts 2,006.40$ 176 060523601600 Timber connectors, joist & beam hangers, galvanized, 16 gauge, for 3" x 6" to 3" x 10" joist 836.00$ 42 077123302200 Copper clad stainless steel gutters, K type, 6" wide 577.92$ July 31, 2017 New Business 7-D 2 of 19 36 077123107800 Stainless steel tubing downspouts, schedule 5, 2" x 3" or 3" diameter 1,408.68$ 81 312316130090 Excavating, trench or continuous footing, common earth, 1/2 C.Y. excavator, 4' to 6' deep, excludes sheeting or dewatering 515.97$ 200 057323500600 Railing, ornamental, composite metal and wood or glass, 3'-6" high, posts @ 6' O.C., hand assembled, plain 43,928.00$ 42 033053404500 Structural concrete, in place, free- standing wall (3000 psi), 15" thick x 18' high, includes forms(4 uses), Grade 60 rebar, concrete (Portland cement Type I), placing and finishing 15,258.18$ 30 033053403800 Structural concrete, in place, spread footing (3000 psi), under 1 C.Y., includes forms(4 uses), Grade 60 rebar, concrete (Portland cement Type I), placing and finishing 10,278.00$ 8 265623550120 Exterior LED fixture, wall mounted, indoor/outdoor, 66 watt, incl lamps 6,246.72$ 500 096519237600 Flooring, vinyl tile, premium colors/patterns, 12" x 12"x 1/8"4,110.00$ 1000 072113100120 Wall insulation, rigid, fiberglass, unfaced, 3" thick, R12.4, 1.5#/CF 1,070.00$ 1000 062526100130 Panel systems, standard, cherry veneer, 3/4" MDO 37,710.00$ 100 084313201200 Storefront systems, aluminum frame, monumental grade, clear 3/8" plate glass, 6' x 7' door with hardware, 400 SF max wall, wall height to 12' high 7,500.00$ 2 236213100050 Condensing unit, air cooled, compressor, 1.5 ton, includes standard controls 2,734.18$ 1 113013165600 Refrigerator, residential appliances, no frost, 10 to 12 C.F., maximum 690.87$ 25 265113552010 Interior LED fixtures, strip, surface mounted, 5000K, one light bar 4' long, incl lamps, mounting hardware and connections 7,964.00$ 500 Allowance Custom Ceiling and Wall Trim 25,000.00$ 500 Allowance Electrical 1,750.00$ 500 Allowance Mechanical 1,900.00$ 100 Allowance Custom Case Work 36,400.00$ Total 326,872.31$ July 31, 2017 New Business 7-D 3 of 19 July 31, 2017 New Business 7-D 4 of 19 July 31, 2017 New Business 7-D 5 of 19 July 31, 2017 New Business 7-D 6 of 19 July 31, 2017 New Business 7-D 7 of 19 July 31, 2017 New Business 7-D 8 of 19 July 31, 2017 New Business 7-D 9 of 19 July 31, 2017 New Business 7-D 10 of 19 July 31, 2017 New Business 7-D 11 of 19 July 31, 2017 New Business 7-D 12 of 19 July 31, 2017 New Business 7-D 13 of 19 July 31, 2017 New Business 7-D 14 of 19 July 31, 2017 New Business 7-D 15 of 19 July 31, 2017 New Business 7-D 16 of 19 July 31, 2017 New Business 7-D 17 of 19 EXHIBIT “A” The following exhibits show the planned exterior and interior elevations and the floor plan for the conversion of the former baggage car at the Naples Depot into the Naples Visitor Center sub leased from Collier County to the Greater Naples Chamber of Commerce. Naples Visitor Center Exterior July 31, 2017 New Business 7-D 18 of 19 July 31, 2017 New Business 7-D 19 of 19 EXECUTIVE SUMMARY For the TDC to recommend approval of the proposed production schedule for the Tourism Division FY 18 Destination Marketing Plan and Two Year Strategic Plan ______________________________________________________________________ OBJECTIVE: Recommend approval of the proposed production schedule for the FY 18 Destination Marketing Plan and Strategic Plan. CONSIDERATIONS: Each year the Tourism Division prepares a detailed plan to market the destination for the coming year. This plan is prepared with continuous input from the Collier County tourism industry partners through quarterly Advisory Roundtable meetings. Annually the Division also holds a day-long Destination Marketing Summit with the entire tourism industry for detailed discussions on all aspects of the destination marketing plan. The schedule attached to this Executive Summary is the sequence of events to produce the Annual Marketing Plan and the Two Year Strategic Plan from the input provided to date by our tourism partners as outlined above. Staff will complete a draft of the annual plan for FY 18 by August 25 including the projected costs for that annual plan. The two-year Strategic Plan will be added to the one year marketing plan by August 31. Staff will then schedule a series of presentations to interested community organizations on that proposed Destination Marketing Plan and solicit input from each group. Those presentations will take place between September 1 and September 15, 2017. The plan will be amended with the input obtained from these community organization presentations and the resulting draft Marketing Plan and Strategic Plan will be presented to the TDC and BCC Chairs between September 18 and September 22. One September 25, the draft Marketing Plan and Strategic Plan will be presented to the TDC for their review and recommendation and presented to the BCC on October 10. The final suggestions from the TDC and BCC will be added to the Final Destination Marketing Plan and the Two Year Strategic Plan and presented to the BCC for final approval on October 24. The approved FY 18 Marketing Plan and Two Year Strategic Plan will then be implemented on October 25 for the balance of the fiscal year. Quarterly reports will be provided to the TDC and BCC on the progress of the annual Destination Marketing Plan. Changes in strategies and tactics will be made as market and economic conditions dictate. FISCAL IMPACT: There is no immediate impact from the preparation and review of this plan. The annual budget for the Tourism Division will go through two public hearings in September and will be adopted by the BCC effective October 1, 2017. The budget for July 31, 2017 New Business 7-E 1 of 4 each marketing discipline will be included in the annual marketing plan and if the entire plan is approved by the Board on October 24, the plan will be implemented. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary LEGAL CONSIDERATIONS: This item will be reviewed for legal sufficiency prior to the July 31, 2017 TDC meeting. RECOMMENDATION: For the TDC to recommend approval of the proposed production schedule for the Tourism Division FY 18 Destination Marketing Plan and Two Year Strategic Plan Prepared by: Jack Wert, Tourism Director Attachments: Proposed Schedule for Marketing Plan Preparation and Approval July 31, 2017 New Business 7-E 2 of 4 2018 Strategic Destination Marketing Plan Production Schedule: • June 20, 2017- 15th Annual Marketing Summit- Day-long gathering at Naples Botanical Garden. • Attended by 100 area tourism professionals representing resorts, hotels, attractions, art and culture organizations, airports, restaurants and marketing partner organizations • June 30- CVB Staff completes transcription of Summit notes: • 12 separate roundtable discussions on suggestions and strategies for corporate and association meeting sales, leisure and travel trade sales, sports event sales and management, public relations and communications, arts, culture and heritage marketing , digital and social media, International marketing strategies, and strengths, weaknesses, opportunities and threats for our community • July 28- CVB staff, International representatives, marketing services partners complete their marketing plans for their disciplines from the input received on June 20 from our local area hospitality and tourism partners, plus secondary research from DMAI, US Travel, Brand USA, VISIT FLORIDA and FADMO. • August 25- CVB staff and marketing agency completes draft of 2018 Destination Marketing Plan including projected costs and strategic priorities • August 31- CVB staff completes and inserts the Destination Marketing 3-Year Strategic Plan into the one year Marketing Plan document July 31, 2017 New Business 7-E 3 of 4 2018 Destination Marketing Plan Production Schedule- Page 2 • September 1-15- Presentations of draft plan to Collier Lodging Association, Sports Council, Chambers of Commerce and other interested groups tied to tourism industry. • September 18-22- Presentation of draft Destination Strategic Marketing Plan to Chairman Taylor and Commissioner Fiala • September 25- Draft Plan presentation to TDC • October 10- Draft Plan presentation to BCC • October 24- Final Plan presented to BCC for final approval • October 25- BCC approved Marketing Plan and budget is implemented July 31, 2017 New Business 7-E 4 of 4 EXECUTIVE SUMMARY Review and discuss a Pilot Program for Event Promotional Signage during the 2017 USGA sanctioned U.S. Women’s Mid-Amateur Championship at Quail Creek Country Club October 7 – 12-, 2017, and recommend to the Board of County Commissioners that signage of this nature is a form of wayfinding and marketing to event participates, visitors and residents that promotes tourism in our destination. ______________________________________________________________________________ OBJECTIVE: That the Tourist Development Council (TDC) recommends that the Board consider a Pilot Program for Event Signage in support of sports and other special events in Collier County. CONSIDERATIONS: Collier County is scheduled to host the first-ever USGA sanctioned U.S. Women’s Mid-Amateur Championship at Quail Creek Country Club, October 7-12, 2017. The Quail Creek management team has volunteered to purchase and place event signage on light poles on access roads leading to the event site. This signage will market the event to potential spectators and will benefit both visitors and residents for wayfinding to the event. This project will require a request to the Board for an LDC amendment authorizing the advertising of County sponsored events in highway right of ways. A project of this nature will also require coordination between several County Divisions/Departments including Growth Management, Traffic, Road and Bridge Divisions, and others on an as needed basis. Staff will work with the County Attorney to draft an LDC Amendment in accordance with state statues and local ordinances concerning right-of-way and signage. FISCAL IMPACT: There is no direct expenditure of hard cost funds for this Pilot Program, only staff time for coordination. Quail Creek Country Club has graciously agreed to supply the signage and hardware for this pilot project. Their investment is $7,842.50, not including staff time. (See Attached) GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this action. LEGAL CONSIDERATION: This item has been reviewed by the County Attorney. There is no such thing as a Pilot Program for what is being asked. What is being asked is to use the County right-of-way for signage to promote a sports tourism event. This would require an amendment to the County’s Land Development Code. The Board of County Commissioners could authorize this signage at the same time they ask staff to prepare and bring back an amendment to the Land Development Code as a form of zoning in progress. Be advised that the County cannot permit signs for tourism in the County right-of-way and exclude other forms of signage without potentially being in violation of the First Amendment, as discussed in the landmark 2015 U.S. Supreme Court case of Reed v. Town of Gilbert. Accordingly, allowing this use of the County’s right-of-way could open up the right-of-way to signage of all kinds from all people, at which point in time the only limitation which could be imposed would be the size of the signage. Such use of the County’s right-of-way has been historically opposed by the Board of County Commissioners. July 31, 2017 New Business 7-F 1 of 3 It is the opinion of the County Attorney that the potential benefits of this proposed signage is dwarfed by the potential impact to the County, especially when there would be no issue if these signs were simply placed on Quail Creek’s private property. -JAK RECOMMENDATION: Review and discuss a Pilot Program for Event Promotional Signage during the 2017 USGA sanctioned U.S. Women’s Mid-Amateur Championship at Quail Creek Country Club October 7 – 12-, 2017, and recommend to the Board of County Commissioners that signage of this nature is a form of wayfinding and marketing to event participates, visitors and residents that promotes tourism in our destination. Prepared by: Jack Wert, Tourism Director Attachments: Sign Examples July 31, 2017 New Business 7-F 2 of 3 July 31, 2017 New Business 7-F 3 of 3 EXECUTIVE SUMMARY Recommendation to review and recommend a Promotion marketing program request with the Friends of the Fakahatchee for a wayfinding project in the amount of $46,720 and make a finding that this expenditure promotes tourism. ______________________________________________________________________________ OBJECTIVE: Review and make recommendations to the Board of County Commissioners for approval of an FY 18 marketing wayfinding program in the Fakahatchee Strand Preserve. CONSIDERATIONS: Friends of Fakahatchee, Inc.- Wayfinding Project The Friends of Fakahatchee have requested funding assistance for a wayfinding project that includes trail signage, promotional materials, advertising, PR, Digital and Social media promotion of the trails network at the Fakahatchee Strand. The project expenses include trial head kiosks, directional signage, trail and road mile markers, warning and interpretive signage on the existing trail network. The Friends group projects that the addition of these amenities along the trail will attract 89,600 new visitors to the trail system after completion and $13,529,606 in direct visitor spending in Collier County. The project that the Friends of Fakahatchee have proposed supports the TDC ongoing efforts to promote ecotourism activities to visitors. This Wayfinding project will enable more visitors to enjoy the Fakahatchee Strand area of Collier County by directing them to areas that may otherwise be missed. The application details the Wayfinding materials that they will utilize on the trail system. The Friends group will work with a professional sign development firm to design and build the various elements of the Wayfinding materials. The County will reimburse the expenditures made in compliance with the Agreement between the Friends and the County. The request is for up to $46,720 in support funding. FISCAL IMPACT: Funding for Promotion marketing program in the amount of $46,720 is included in the proposed FY 18 Tourism Division’s budget. LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATION: To review and recommend a Promotion marketing program request with the Friends of the Fakahatchee for a wayfinding project in the amount of $46,720 and make a finding that this expenditure promotes tourism. Prepared by: Jack Wert, Tourism Director Attachments: (1) Application outlining wayfinding project July 31, 2017 New Business 7-G 1 of 12 P. 0. Box 35, Everglades City, FL 34139 website: www.orchidswamp.org Jack W. Wert Executive Director Convention and Visitors Bureau 2660 N. Horseshoe Drive Naples, Florida 34104 May 17 t h 2017 Dear Mr Wert, The Project: Friends of the Fakahatchee Application for a TDC Category "B" Marketing assistance with a Wayfinding project for Fakahatchee Strand Preserve State Park's Hiking, Biking and Canoe Trail system As you know the Fakahatchee is Florida's largest State Park. At 85,000 acres, it encompasses almost 10% of the entire State Park system, is only 27 miles east of Naples and receives over 128,000 visitors a year. Even at this current level of visitation the Fakahatchee has an annual economic impact of over $11 Million to the local economy, supporting over 174 local jobs With it’s mosaic of wet prairies, marsh, swamp, tropical hardwood hammocks and pine uplands it is one of the most biologically diverse regions of the greater Everglades ecosystem. It is also the world's largest forest with a mixed royal palm- cypress canopy. In spite of the past ravages of clear-cut logging, the park is a remarkable testament to nature's resilience. It is home to many endangered species such as Florida panther, Florida black bear, Everglades mink, Cypress fox squirrel, wood stork, American crocodile, 47 native orchid species, 14 native bromeliad species, and 44 species of native ferns, truly warranting the Fakahatchee’s special status as a preserve, and as orchid and bromeliad capital of the United States. Diagonally traversing the park is Janes Scenic Drive, an eleven mile, unimproved dirt road originally built as a railway bed to lumber the area. Old railway ties can still be seen in the ditches bordering the road. It starts at the park's ranger station and terminates at the boundary with Picayune Strand State Forest. As well as glimpses into the Fakahatchee's watery jungle-like interior, Janes Scenic Drive is also the gateway to the park' s ten major trailheads and almost 100 miles of largely unmarked trails and trams suitable for hiking or biking. This trail system is the venue for the prestigious annual Everglade s SO-mile Ultra Race that attracts international runners from all over the world each February. Apart from Janes Scenic Drive there are two other main access points for the Fakahatchee. These are the Big Cypress Bend Boardwalk and the East River Canoe Trail. The currently un- signposted East River canoe launch is located off the Tamiami Trail 5.2 miles west of the Page 1 of 3 July 31, 2017 New Business 7-G 2 of 12 P. 0. Box 35, Everglades City, FL, 34139 www.orchidswamp.org website: Carnestown junction. East River is a beautiful and varied creek passing through a succession of small lakes and canopied mangrove tunnels before widening into a tidal river. Along the way there are several wading bird rookeries. It enters Fakahatchee Bay at Daniels point 5.6 miles from the canoe launch and can be paddled as a day trip or part of a longer overnight excursion with camping in the 10,000 Islands. This season commercial operators brought some visiting 6,000 paddlers down the East River. The Fakahatchee's Big Cypress Bend Boardwalk site is also located just off the Tamiami Trail, 2.8 miles past Port of Islands by the Indian Village. The site was designated by the US Secretary of the Interior in 1966 as a National Natural Landmark. It's the location of a privately-built 2300 ft. boardwalk entirely maintained by the Friends of Fakahatchee (FOF). The Boardwalk provide visitors the rare opportunity to explore a strand swamp without getting their feet wet. It winds its way through one of only two stands of old-growth virgin cypress forest still existing in Florida and leads to a scenic alligator hole. It currently attracts over 100,000 mainly casual visit m due to a lack of wayfinding, a year with virtually no signage. All this is about to change, which will bring a lot more visitors into the Fakahatchee . A three - phase development is underway at the site. In the not too distant future the current haphazard parking with families dashing across Highway 41 and unsightly port a-potties will be a thing of the past. Phase 1 is fully funded and is in permitting at the moment. As part of this, a new parking area is being created out of an old curve of the Tamiami Trail leftover from when the highway was straightened. This is located further along Highway 41 from the current entrance by the Indian Village. The deceleration lane for this new entrance was completed in 2016. Phase 1 covers the new parking area, its access gate, a bridge across the canal and a new boardwalk linking it to the original site. Drivers along the Trail are often frustrated by nowhere safe to park to observe wildlife in the canal. The new bridge has been designed to also serve as a wildlife viewing platform and will be a huge attraction in its own right. FOF has made a substantial contribution to Phase 1 totaling almost $250,000 to cover LEED consultancy, architectural design, survey work and the development of a comprehensive Interpretive Plan for the entire site. Phase 2 was just funded by the Florida legislature. It is to construct badly needed proper restrooms in the new parking area and an Interpretive Pavilion at the site. This will be located over the canal on the wet prairie and provide an introduction to the whole park. Phase 3 will construct a unique, approximately 1500 ft. elevated canopy walk that will rise at a gentle 1:20 grade to make it fully ADA compliant and will also form a loop trail with its connection to the existing boardwalk. This will become a major draw to Collier County and the park. Page 2 of 3 July 31, 2017 New Business 7-G 3 of 12 P.O. Box 35, Everglades City, FL, 34139 www.orchidswamp.org website: Even with only phases 1 & 2 completed, park visitation is anticipated to increase by 1/3 and when phase 3 is built to easily double. The park's economic impact will increase accordingly as each phase is completed. The Fakahatchee is one of the last remaining areas of the old, 'real' Florida. The Friends of Fakahatchee contributed 10,000 hours of volunteer time last year as well as almost $80,000 in direct park support, but we have limited financial resources. To increase accessibility there is a need for information kiosks at trailheads, as well as directional signage, for trail and road mile markers, and for interpretive signage on the existing trail network to help cope with this increased visitation. We are requesting a wayfaring grant from the TDC to accomplish this important work and to ensure visitors' safety and enjoyment of this spectacular Collier County asset. This will benefit Collier County's birders, hikers, photographers, nature enthusiasts and our many US and foreign tourists alike. President Friends of Fakahatchee, Inc. Attachments: Park map with main trails Application of requested funds spreadsheet Economic Impact sheet Boardwalk vision brochure Page 3 of 3 July 31, 2017 New Business 7-G 4 of 12 Fakahatchee Strand Preserve State Park July 31, 2017 New Business 7-G 5 of 12 Grand Total $ 46,720 Application for Tourist Development Council (TDC) 'Category "B" Marketing Funding for Wayfinding Project for Fakahatchee Strand Preserve State Park Trail System (V 4) FOF Funded TDC Per unit TDC Item location Quantity Quantity cost FOF Total Grand Total Sign plan, graphics design & writing For entire site 1 $ 5,000 $5,000 Janes Scenic Drive starting Kiosk Jane Scenic Drive Visitor center 1 $ 1,800 $ 1,800 JSD Boundary Kiosk entrance from Picayune Strand State Forest 1 $ 1,800 $ - $ 1,800 New loop walk in lower park at each end Gate 2, off Janes Scenic Drive at mile 2.3 & Lake Herron 2 $ 1,800 $ 3,600 Prairie Kiosks Four Stakes Prairie top and bottom 2 $ 1,340 $ 2,680 East River Canoe Trail Head Kiosk & Hwy 41 turn-off East river & Hwy 41 1 $ 2,200 $ 2,200 Tail head Information kiosks Gates 0, 3, 4, 7, 12, 16, 19, Jones Grade & East River 9 $ 1,800 $ 16,200 Install mile markers (every 1/2 mile) Janes Scenic Drive 22 $ 120 $ 2,640 Commission and Install interpretive panels Janes Scenic Drive 8 $ 775 $ 6,200 Trail distance, safety on trails (alligator warning etc.) & plant and animal protection signs Trail network 40 $ 160 $ 6,400 Volunteer effort for installation (man hours) In -kind expenditure including a 10% contingency 241 $ 18 $ 4,218 Grand Total FOF $ 6,018 .. ., i July 31, 2017 New Business 7-G 6 of 12 FAKAHATCHEE STRAND PRESERVE STATE PARK Fakahatchee Strand Preserve State Park, also known as "the Amazon of North America", is a linear swamp forest, approximately twenty miles long by five miles wide and oriented from north to south. It has been sculpted by the movement of water for thousands of years and clean fresh water is the key to its existence. Beneath a protective canopy of bald cypress trees flows a slow moving, shallow river or slough that is warmer than the ambient temperature in the winter and cooler in the summer. The buffering effect of the slough and the deeper lakes that punctuate it shields the forest interior from extreme cold temperatures and this fosters a high level of rare and endangered tropical plant species. It is the orchid and bromeliad capital of the continent with 44 native orchids and 14 native bromeliad species including the famous "Ghost Orchid." Fakahatchee Strand is a haven for diverse wildlife and migratory birds. Paddle or tour the Ten Thousand Islands on a guided canoe trip, enjoy a guided swamp walk or hike the trails or boardwalk and bring your camera. ..r _. ACTIVITIES HIKING/NATURE TRAIL • TOURS • WILDLIFE VIEWING • BOARDWALK • CANOEING • KAYAKING• FISHING 137 COASTLINE DRIVE I COPELAND, FL 34137 I 239.695.4593 I COLLIER COUNTY July 31, 2017 New Business 7-G 7 of 12 FLORIDA STATE PARKS- A MAJOR CONTRIBUTOR TO FLORIDA’S ECONOMY! WHY INVEST IN STATE PARKS AND HISTORIC SITES? Florida has the O N LY state park system in the entire nation twice awarded the Gold Medal of Excellence by its national peer group. Florida 's state park system is comprised of 171 state parks and trails on 788,692 acres. In FY 2015, more than 27 million visitors were served, parks earned over $58 million, and a record 1,3 85,55 1 volunteer hours were contributed. Florida 's state park system exists to set aside and preserve exceptional resource areas, to promote a healthy society by providing satisfying outdoor recreation opportunities, and to contribute to the slate's economic well- being by providing parks for Florida 's citizens and visitors and their leisure related expenditures. WHY ARE PARKS IMPORTANT TO FLORIDA'S ECONOMIC HEALTH? In FY 2015, state parks had an economic impact of over $2, 8 15,587, 87 3 on local economies throughout Florida. $ 184 ,07 1,03 2 was contributed to the state's genera l revenues in the form of state sales taxes. More than 45,049 jobs were created in local economies as a result o f state park operations. In many rural counties throughout the state, the state park is one of the most important attractions drawing visitors to the county and supporting small businesses that depend on tourism for survival. HOW ARE STATE PARKS SUPPORTED THROUGH THE STATE BUDGET? Florida state parks receive NO general revenue funds and they raise 64 % of their operating costs through entry and camping fees, concessionaire income sharing and other partnerships. State parks have become more self-sufficient in generating the funds required to operate and aim to make the system as a whole completely self-supporting within the next few years, recognizing that not every park has the potential of being self-sufficient. Meeting this goal requires new ways of increasing park revenues through innovation and partnerships, as well as reducing operating costs while staying true to the balanced program of outdoor recreation and resource protection. These dual missions have been the basis for the success of Florida’s state parks program since its inception. Support of our award-winning state parks will help insure their continued role in creating jobs and contributing to a healthy state economy. Join us! Become a Friend today and follow-us on Facebook. FRIENDS OF FLORIDA STATE PARKS, l C A nonprofit citizen support organization formed in support of the entire Florida State Park system. Friends is recognized as the leading advocate of the Florida Park Service to ensure the existence of the Real Florida for future generations. FRIENDS OF FLORIDA Stale PARKS WWW.FRIENOSOFFLORIOASTATEPARKS.ORB I] July 31, 2017 New Business 7-G 8 of 12 -- e a ll-volunteer, non-profit Friends of Fakahatchee has launched a capital campaign to expand Access for All in one of our country's most spectacular areas of subtropical wilderness: Fakahatchee Strand Preserve State Park, located in southwest Florida. The project focuses on the Park's Big Cypress Bend Boardwalk site, which was designated a National Natural Landmark in 1966. lt will open up new areas of the Park, protect and restore the resource, and enhance the visitor's experience. The Friends of Fakahatchee donate over 8,000 hours annually lo the Park to clear trails, provide interpretive programs, aid orchid restoration, remove non-native plants, and maintain the existing 2,200' privately-built Big Cypress Bend Boardwalk, as well as provide direct financial support for the purchase of specialized equipment. Now over 30 years old, the boardwalk needs replacing and its amenities upgraded. Our members have already pledged or donated over $300,000 to the project. We now need your help. Education, Preservation, Restoration Sharing our vision for Fakahatchee Strand's Big Cypress Bend Boardwalk July 31, 2017 New Business 7-G 9 of 12 Site significance Fakahatchee Strand Preserve, located in Florida's Collier County 45 minutes south of Naples and l 112 hours west of Miami, is Florida's largest State Park. With an optimal boundary of 80,000 acres, it is as big as Florida's next three largest State Parks combined, but it is the least developed, with no gate and no roads except unpaved Janes Scenic Drive. It is designated as a preserve because of its unique ecosystem and microclimate. Nothing short of superlatives captures its significance. It is the orchid and bromeliad capital of the United States. It supports the largest population of native royal palms in the country, rivals Everglades National Park in fern diversity and is the largest forest in the world with a mixed royal palm/cypress canopy. It is also home to many endangered species including the Florida panther, Florida black bear, rare Everglades mink, wood stork, American crocodile and mangrove fox squirrel. Remarkably, the Fakahatchee's Big Cypress Bend site was spared the logger's blade in the logging rush of the 1940’s. It is one of only two remaining virgin cypress stands in Florida. Towering bald cypress entwined by ancient strangler figs, and royal palms still cast their shade over a dense understory. Bromeliads and orchids cling to the branches. Butterflies flitter by, birds callout, lizards scurry, the occasional alligator hauls out on a log or sand bar. Each year a pair of bald eagle’s nests within view of the Boardwalk. It is a place where wildness still reigns. Project Goals In partnership with the Florida Park Service: Improve visitor safety by building a new arrival zone off the highway and new parking area complete with restrooms, picnic facilities, orientation signs, and viewing opportunities. Other improvements include a bridge over the canal paralleling the Tamiami Trail that will become a feature in itself and open up new areas of the park to the public. Create the Fakahatchee's first ever interpretive pavilion. This will be on the far side of the canal and have a wraparound cracker style porch with expansive views of the surrounding prairie. lts contents will tell the story of the Fakahatchee and inspire visitors to explore further. Link the new parking area, interpretive pavilion, and the original boardwalk site with a series of new ADA accessible trails and boardwalks, ensuring that all visitors will have the opportunity for number of loop walks and not have to enter and exit the same way. These new trails and boardwalks include: a low-level boardwalk across the salt marsh, with wheel stop edges, but no side railings to provide an uninterrupted view of the habitat, a "Canopy Walk" along the edge of the Strand that gradually rises to a 20' shaded observation platform with views over the wet prairie on one side and the forest on the other, before descending through the Strand, a crushed-shell path, overlook, and rain shelter with wildlife viewing opportunities around a newly accessible lake. Upgrade and widen the existing aging boardwalk that winds through a section of virgin cypress forest to an alligator hole and repopulate the route with native orchids and bromeliads propagated by the park to create a unique “Epiphyte Walk." Build an outdoor classroom at the original boardwalk site for school programs. Develop interpretive panels and displays for the new interpretive pavilion and entire expanded site. Secure access to protect the restored epiphyte population. - Increase annual boardwalk visitation from 80,000 to 160,000. July 31, 2017 New Business 7-G 10 of 12 July 31, 2017 New Business 7-G 11 of 12 FOF mission The Friends of Fakahatchee provide financia l and volunteer support to preserve the unique ecology and culture of Fakahatchee Strand Preserve State Park and to educate about its importance. Call to action Fakahatchee Strand's Big Cypress Bend Boardwalk is in dire need of structural improvements to enhance the experiences of visitors and protect its fragile resources. As the source of financial and volunteer support for Fakahatchee Strand Preserve State Park, the Friends of Fakahatchee invite you to get involved in our work. This is a rare opportunity to help contribute to and shape the future of one of the last undeveloped areas of the Everglades' remaining subtropical wilderness. To learn more about our vision for the Fakahatchee Strand and Big Cypress Bend Boardwalk, visit www.OrchidSwamp.org and register for our newsletter, or contact us by phone or email. Visit! Experience the splendor of Fakahatchee Strand and Big Cypress Bend Boardwalk First hand. We would be pleased to arrange a private potential donor experience. Donate to support the s Friends of Fakahatchee and know that your tax- deductible gift will be put to work immediately. You can do this via the donor button on our website, www.OrchidSwarnp.org,, or via mail. Please make donations out to the Friends of Fakahatchee, Inc. To learn more about the project please contact the Friends of Fakahatchee Friends of Fakahatchee P. 0. Box 35 Everglades City, FL 34139 Boardwalk Project @OrchidSwamp.org How to contact us: Email: BoardwalkProject@OrchidSwamp.org Francine Stevens - President, Friends of Fakahatchee (239) 495-6744 Tom Maish - Chair, Boardwalk Vision Committee (239) 992-5963 Patrick Higgins - VP& Boardwalk Vision Co-chair (239) 595-4828 -- July 31, 2017 New Business 7-G 12 of 12 EXECUTIVE SUMMARY Tourist Development Tax FY 17 Second Quarter Financial Review OBJECTIVE: Review of Tourist Development Tax funds FY 17 Second Quarter budget to actual financial reports. CONSIDERATIONS: The financial position of all funds that the Tourist Development Council (TDC) oversees is reviewed on a quarterly basis in accordance with County Ordinance 92-60, as amended. The attached report is presented in a budget to actual format. This format is derived from the County’s SAP financial accounting system. The FY 17 2 nd quarter report (January 1, - March 31, 2017) is provided in a budget to actual format and includes the eight TDC funds. The first section of the report provides summarized reporting. Page 3 provides a recap of FY 17 Tourist Development Tax receipts for the 2nd quarter as well as budget and historical comparisons. Pages 4 through 6 provide summarized budgeted to actual reports. The first report is grouped by TDT categories (“A”, “B” and “C”) and the second by fund number (183, 184, 185, 193, 194, 196 & 198). Capital project reporting is organized around project numbers and starts on page 7. This section includes Category “A” Beach Park Facilities Fund (183) and Beach Renourishment Fund (195) as well as the Category “B” Pickleball Shade Structure project funded from Promotion Fund (184). Pages 11 through 20 of the report provide commitment item level budget to actual reporting. Category “A” project funds (183 and 195) do not necessarily expend funds in a regular periodic pattern. These funds are best evaluated on a project-by-project basis focusing on project cycle milestones and achieving individual project schedules. Operating Funds conforming to a typical operating budget, Beach Renourishment Operations (185), TDC Program Management (194) and Museum (198), expended funds in a more regular periodic pattern consistent with budget. Expenditures in Fund (184), TDC Marketing and Promotions, are tracking a bit slower than budgeted due to lagging payments for advertising and marketing services. Fund (196), the TDC Catastrophe Recovery Fund is required to maintain a $500,000 emergency promotion reserve to be used in the event a disaster that negatively impacts tourism. There is an expenditure budget provided in this fund for design services for the East Naples Pickleball Shade Structure and Amateur Sports Venue feasibility study. The FY 17 Tourist Development Tax revenue budget is $22.062 million. Through the first quarter collections are on target to match the budget. Preliminary Carry Forward (cash beginning balance) is included in this report in the Actual column for each fund. Overall, financial activity through the 2nd quarter of FY 17 is reasonably consistent with the FY 17 County Commission approved budget for the Tourism Division. FISCAL IMPACT: This item is for review and comment with no financial impact. RECOMMENDATION: Staff requests the TDC review the 1st Quarter Financial report. This item is for information only. SUBMITTED BY: Jack Wert, Tourism Director July 31, 2017 Old Business 8-A 1 of 21         Tourist Development Tax Funds  FY 2017 2nd Quarter Budget to Actual Report                                              7‐15‐17    July 31, 2017 Old Business 8-A 2 of 21   Tourist Development Tax Funds  FY 2017 2nd Quarter Budget to Actual Report  Summary Section                                          July 31, 2017 Old Business 8-A 3 of 21 COLLIER COUNTY TOURIST DEVELOPMENT TAX REVENUE Description Fund FY 17 Adopted Budget FY 17 Current Forecast FY 17 YTD Forecast FY 17 YTD Actual Var to FY 17 YTD Forecast Beach Facilities 183 987,500 987,495 502,823 506,655 3,832 TDC Promotion 184 7,744,000 7,743,983 3,943,159 3,973,211 30,051 Non-County Museums 193 525,500 525,517 267,588 269,627 2,039 TDC Admin 194 2,563,200 2,563,163 1,305,137 1,315,084 9,947 Beach Renourishment 195 8,122,300 8,122,346 4,135,818 4,167,338 31,519 Disaster Recovery 196 - - 0 - - County Museums 198 2,119,500 2,119,496 1,079,227 1,087,451 8,225 Gross Budget 22,062,000 22,062,000 11,233,752 11,319,366 85,614 Less 5% Rev Res (1,129,000)100.0% 141.6% 0.8% 0.4% Net Budget 20,933,000 -48.7% Collections Month Actual FY 17 Cum YTD % Budget Collected to Date % over FY 16 Collections % over FY 15 Collections % over FY 14 Collections Oct 813,891 813,891 3.69% 2.42% 18.85% 41.57% Nov 1,059,765 1,873,656 8.49% 5.58% 9.73% 20.97% Dec 1,289,344 3,163,000 14.34% -2.37% 4.47% 22.04% Jan 1,989,868 5,152,868 23.36% -2.48% 2.06% 30.89% Feb 2,870,125 8,022,993 36.37% -9.87% -4.08% 12.49% Mar 3,296,373 11,319,366 51.31% -0.81% 6.14% 18.46% Apr 11,319,366 51.31% n/a n/a n/a May 11,319,366 51.31% n/a n/a n/a June 11,319,366 51.31% n/a n/a n/a July 11,319,366 51.31% n/a n/a n/a Aug 11,319,366 51.31% n/a n/a n/a Sept 11,319,366 51.31% n/a n/a n/a Total 11,319,366 11,319,366 YTD -2.98%3.54%20.91% Forecast 22,062,000 100.0%22,062,000 High Forecast 22,960,970 Budget Comparison Month 5 Yr History- Cum 5 Yr History- Monthly Budgeted Collections Actual Collections Budget to Actual Variance Forecast Oct 3.46%3.46%762,497 813,891 51,394 762,497 Nov 8.04%4.58%1,011,013 1,059,765 48,752 1,011,013 Dec 13.94%5.91%1,302,851 1,289,344 (13,507)1,302,851 Jan 22.44%8.50%1,874,762 1,989,868 115,106 1,874,762 Feb 35.95% 13.51%2,980,587 2,870,125 (110,462)2,980,587 31-Mar-2017 FY 17 TDC Revenue Report Mar 50.92% 14.97%3,302,043 3,296,373 (5,670)3,302,043 Apr 70.61% 19.69%4,343,310 0 n/a 4,343,310 May 79.97%9.37%2,066,501 0 n/a 2,066,501 June 85.90%5.93%1,308,620 0 n/a 1,308,620 July 90.65%4.75%1,047,353 0 n/a 1,047,353 Aug 95.69%5.04%1,112,152 0 n/a 1,112,152 Sept 100.00% 4.31%950,311 0 n/a 950,311 Total 100.0% 100.0%22,062,000 11,319,366 85,614 22,062,000 100.00% 71868805444.69% $0.0 $0.5 $1.0 $1.5 $2.0 $2.5 $3.0 $3.5 $4.0 $4.5 $5.0 MonthOctNovDecJanFebMarAprMayJuneJulyAugSeptCollections Millions Tourist   Development Tax  Collection Curve  Budgeted Collections Actual Collections Forecast 4/3/20171:13 PM C:\Users\edfinn\Documents\Back ups\Monthly Sales, and TDC Receipts 4-3-17.xls July 31, 2017 Old Business 8-A 4 of 21 - Category/Description Adopted Budget Amended Budget Commitments Actual % Actual + Commited A - Beaches Expenditure Tourist Development Tax Funded Funds Budget to Actual Report - Summary by TDC Category 2nd Quarter FY 17 p Personal 580,000 740,000 43,491 299,300 46.3% Operating 1,089,200 5,844,620 1,832,244 2,179,645 68.6% Capital 11,205,000 16,690,309 202,301 2,412,135 15.7% Tax Collect Exp 184,000 184,000 - 66,257 36.0% Reimittances - - - - n/a Transfers 936,400 1,073,650 - 551,450 51.4% Reserves 29,996,000 29,598,150 - - 0.0% Expenditure Total 43,990,600 54,130,729 2,078,036 5,508,786 14.0% Revenue Operating Rev.(9,315,700) (9,315,700) - (3,691,344) 39.6% Contribution & Transfers (34,674,900) (44,815,029) - (45,103,139) 100.6% Revenue Total (43,990,600) (54,130,729) - (48,794,483) 90.1% B - Promotion Expenditure Personal 1,050,000 1,050,000 85,009 477,145 53.5% Operating 10,162,100 11,592,670 5,764,664 3,690,418 81.6% Capital 10,000 766,600 240,640 507,530 97.6%Capital 10,000 766,600 240,640 507,530 97.6% Tax Collect Exp 207,000 207,000 - 74,965 36.2% Transfers 845,600 845,600 - - 0.0% Reserves 7,444,800 6,591,560 - - 0.0% Expenditure Total 19,719,500 21,053,430 6,090,313 4,750,058 51.5% Revenue Operating Rev. (10,321,200) (10,321,200) - (3,802,102) 36.8% Contribution & Transfers (9,398,300) (10,732,230) - (11,354,532) 105.8% Revenue Total (19,719,500) (21,053,430) - (15,156,633) 72.0% C - Museums Expenditure Personal 1,198,800 1,198,800 109,762 467,370 48.1% Operating 848,100 853,320 301,270 299,698 70.4% Capital 34,700 37,537 36,321 1,150 99.8% Tax Collect Exp 53,000 53,000 - 19,237 36.3% Reimittances 425,000 425,000 126,176 133,390 61.1% Transfers 311,600 311,600 - 155,800 50.0% Reserves 2 313 000 2 313 000 --00%Reserves 2,313,000 2,313,000 0.0% Expenditure Total 5,184,200 5,192,257 573,529 1,076,645 31.8% Revenue Operating Rev. (2,699,000) (2,699,000) - (980,813) 36.3% Contribution & Transfers (2,485,200) (2,493,257) - (2,656,555) 106.5% Revenue Total (5,184,200) (5,192,257) - (3,637,367) 70.1% Grand Total Exp 68,894,300 80,376,416 8,741,878 11,335,489 25.0% Grand Total Rev (68,894,300) (80,376,416) - (67,588,484) 84.1% July 31, 2017 Old Business 8-A 5 of 21 - Fund/Description Adopted Budget Amended Budget Commitments Actual % Actual + Commited Tourist Development Tax Funded Funds Budget to Actual Report - Summary by Fund 2nd Quarter FY 17 Fund/Description Adopted Budget Amended Budget Commitments Actual Commited 183 Expenditure Operating 8,800 827,804 1,287,813 107,658 168.6% Capital 2,165,000 5,242,204 116,817 18,278 2.6% Tax Collect Exp 21,000 21,000 - 7,182 34.2% Reimittances - - - - n/a Transfers - 137,250 - - 0.0% Reserves 6,062,100 5,664,250 - - 0.0% Expenditure Total 8 256 900 11 892 508 1 404 630 133 118 12 9%Expenditure Total 8,256,900 11,892,508 1,404,630 133,118 12.9% Revenue Operating Rev. (1,072,500) (1,072,500) - (421,851) 39.3% Contribution & Transfers (7,184,400) (10,820,008) - (11,848,400) 109.5% Revenue Total (8,256,900) (11,892,508) - (12,270,251) 103.2% 184 Expenditure Operating 9,653,100 10,982,356 5,577,763 3,414,171 81.9% Capital 755 000 240 640 503 378 98 5%Capital - 755,000 240,640 503,378 98.5% Tax Collect Exp 155,000 155,000 - 56,323 36.3% Reserves 6,698,300 5,943,300 - - 0.0% Expenditure Total 16,506,400 17,835,656 5,818,404 3,973,871 54.9% Revenue n/a Operating Rev.(7,744,000) (7,744,000) - (2,860,630) 36.9% Contribution & Transfers (8,762,400) (10,091,656) - (10,596,693) 105.0% Revenue Total (16,506,400) (17,835,656) - (13,457,323) 75.5% 185185 Expenditure Personal 580,000 580,000 43,491 262,253 52.7% Operating 175,800 175,800 42,471 51,074 53.2% Transfers 10,000 10,000 - 5,000 50.0% Reserves 33,300 33,300 - - 0.0% Expenditure Total 799,100 799,100 85,962 318,327 50.6% Revenue Operating Rev. (900) (900) - (886) 98.5% Contribution & Transfers (798 200)(798 200)(426 650)53 5%Contribution & Transfers (798,200) (798,200) - (426,650) 53.5% Revenue Total (799,100) (799,100) - (427,536) 53.5% 185 Total - - 115,711 (85,964) n/a 193 Expenditure Operating 1,800 1,800 900 900 100.0% Tax Collect Exp 10,500 10,500 - 3,822 36.4% Reimittances 425,000 425,000 126,176 133,390 61.1% Reserves 2,082,400 2,082,400 - - 0.0% Expenditure Total 2 519 700 2 519 700 127 076 138 112 10 5%Expenditure Total 2,519,700 2,519,700 127,076 138,112 10.5% Revenue Operating Rev. (545,500) (545,500) - (201,457) 36.9% Contribution & Transfers (1,974,200) (1,974,200) - (2,017,000) 102.2% Revenue Total (2,519,700) (2,519,700) - (2,218,457) 88.0% July 31, 2017 Old Business 8-A 6 of 21 Fund/Description Adopted Budget Amended Budget Commitments Actual % Actual + Commited 194 Expenditure Personal 1,050,000 1,050,000 85,009 477,145 53.5% Operating 508,700 513,374 143,490 228,619 72.5% Capital 10,000 10,000 - 4,153 41.5% Tax Collect Exp 52,000 52,000 - 18,642 35.9%p ,,, Transfers 833,600 833,600 - - 0.0% Reserves (17,400) (17,400) - - 0.0% Expenditure Total 2,436,900 2,441,574 228,498 728,559 39.2% Revenue Operating Rev. (2,565,200) (2,565,200) - (937,645) 36.6% Contribution & Transfers 128,300 123,626 - 7,061 5.7% Revenue Total (2,436,900) (2,441,574) - (930,584) 38.1% 194 Total 442,046 171,751 n/a 195 Expenditure Personal - 160,000 - 37,047 23.2% Operating 904,600 4,841,016 501,960 2,020,913 52.1% Capital 9,040,000 11,448,105 85,484 2,393,857 21.7% Tax Collect Exp 163,000 163,000 - 59,074 36.2% Transfers 926,400 926,400 - 546,450 59.0% Reserves 23,900,600 23,900,600 - - 0.0% Expenditure Total 34,934,600 41,439,121 587,444 5,057,341 13.6% RevenueRevenue Operating Rev.(8,242,300) (8,242,300) - (3,268,607) 39.7% Contribution & Transfers (26,692,300) (33,196,821) - (32,828,089) 98.9% Revenue Total (34,934,600) (41,439,121) - (36,096,695) 87.1% 196 Expenditure Operating 300 98,540 43,411 47,629 92.4% Transfers 12,000 12,000 - - 0.0% Reserves 763,900 665,660 --0.0%Reserves 763,900 665,660 0.0% Expenditure Total 776,200 776,200 43,411 47,629 11.7% Revenue Operating Rev. (12,000) (12,000) - (3,826) 31.9% Contribution & Transfers (764,200) (764,200) - (764,900) 100.1% Revenue Total (776,200) (776,200) - (768,726) 99.0% 198 Expenditure Personal 1 198 800 1 198 800 109 762 467 370 48 1%Personal 1,198,800 1,198,800 109,762 467,370 48.1% Operating 846,300 851,520 300,370 298,798 70.4% Capital 34,700 37,537 36,321 1,150 99.8% Tax Collect Exp 42,500 42,500 - 15,415 36.3% Transfers 311,600 311,600 - 155,800 50.0% Reserves 230,600 230,600 - - 0.0% Expenditure Total 2,664,500 2,672,557 446,453 938,533 51.8% Revenue Operating Rev. (2,153,500) (2,153,500) - (779,355) 36.2% Contribution & Transfers (511 000)(519 057)-(639 555)123 2%Contribution & Transfers (511,000) (519,057) (639,555) 123.2% Revenue Total (2,664,500) (2,672,557) - (1,418,910) 53.1% Grand Total Exp 68,894,300 80,376,416 8,741,878 11,335,489 25.0% Grand Total Rev (68,894,300) (80,376,416) - (67,588,484) 84.1% July 31, 2017 Old Business 8-A 7 of 21           Tourist Development Tax Funds  FY 2017 2nd Quarter Budget to Actual Report  Category “A” Capital Funds   Fund (183) Beach Park Facilities   Fund (195) Beach Renourishment and Inlet Management   Fund (184) Amateur Sports Tourism Promotion      July 31, 2017 Old Business 8-A 8 of 21 TDC Beach Park Facilities Fund 183 - FY17 2nd Qtr Fund Prog / Com Item Adopted Budget Amended Budget Commitment Actual % of Budget Utilized to Date Expenditures 31183 Operating Fund 183 8,800 55,200 39,176 15,992 99.9% 33496 Park and Ride Beach Circulator Service - 200,000 11,200 - 5.6% 80141 Remaining Vanderbilt Beach Accesses - 225,000 - - 0.0% 80143 Delnor Wiggins State Park Entrance Impro - 729,644 232 1,598 0.3% 80194 Barefoot Beach Access Parking Lot Drainag - 277,875 4,590 2,761 2.6% 80242 Barefoot Beach ADA, replace toll booth, re- - 135,095 72,094 19,720 68.0% 80243 Wildlife Proof Trash Cans - 1,197 - - 0.0% 80244 Clam Pass EZ Paddler Launch - 20,108 - - 0.0% 80246 Tigertail Bch Tower,Kiosk,resurface lot - 48,472 - - 0.0% 80330 Barefoot Bch Boardwalk & Pavilion - 192,729 - 2,729 1.4% 80331 Beach Wheel Chairs - 12,000 - 9,280 77.3% 80332 Clam Pass Restroom Expansion - 286,400 - 1,394 0.5% 80333 Clam Pass Boardwalk Repair - 100,000 23,508 - 23.5% 80334 Clam Pass Trim Mangroves - 43,300 4,495 - 10.4% 80335 N Gulf Shore Access - 32,818 32,472 346 100.0% 80336 S Marco Parking Lot Improvement - 237,285 235,782 1,315 99.9% 80337 S Marco Boardwalk & Landscape - 44,658 28,843 15,815 100.0% 80338 Tigertail Entrance Improvement & Signage - 50,000 33,351 - 66.7% 80339 Vanderbilt Parking Area Restriping - 80,000 - 19,279 24.1% 80340 BEACH SECURITY CAMERAS - 100,000 - - 0.0% 80343 Loudermilk Pavilion-City of Naples 100,000 100,000 - - 0.0% 80344 Barefoot Beach Boardwalk Repairs 40,000 40,000 - - 0.0% 80345 Clam Pass Electrical Upgrades 800,000 800,000 625,644 17,341 80.4% 80347 N Gulf Shore Access - Irrig, Pk Lot 260,000 260,000 150,343 - 57.8% 80348 Tigertail Beach Park Improvements 690,000 690,000 - - 0.0% 80349 Vanderbilt Repair Showers & Furniture 275,000 275,000 - - 0.0% 88038 Tigertail Beach Bathroom - 194,520 715 8,187 4.6% 88039 Seagate Bathroom Study - 48,619 - - 0.0% 88040 Clam Pass Boardwalk Piling Inspection - 28,907 3,680 - 12.7% 88041 Clam Pass Concession Area Deck - 87,639 16,395 3,490 22.7% 88042 Clam Pass Derelict Material Removal - 25,000 9,964 - 39.9% 88043 Clam Pass Parking/Wall/Entrance - 431,538 17,741 2,211 4.6% 88044 Clam Pass Boardwalk Renovation FY16 - 198,675 83,076 150 41.9% 90046 Vanderbilt Restroom Expansion Re-work - 3,697 1,763 - 47.7% 90093 Tigertail Restroom/Pedestrian Walk - 14,634 9,567 4,330 95.0% TRANSFERS - 137,250 - - 0.0% TRANSFER CONST 21,000 21,000 - 7,182 34.2% RESERVES 6,062,100 5,664,250 - - 0.0% *** Grand Total 8,256,900 11,892,508 1,404,630 133,118 12.9% Fund Prog / Com Item Adopted Budget Amended Budget Commitment Actual % of Budget Utilized to Date Revenues * 314300 3% TOURIST DEVEL 987,500-987,500- 359,106- 36.4% * 331220 FEMA E Mgt 3,386- n/a * 334225 Public Safety Support 648- n/a * 361170 OVERNIGHT INTERE 9,137- n/a * 361180 INVESTMENT INTER 85,000-85,000- 49,075- 57.7% ** REVENUE - OPERATING Sub-T 1,072,500-1,072,500- 421,351- 39.3% * 489200 CARRY FORWARD GE 7,238,000-7,238,000- 11,848,400 -163.7% * 489201 CARRY FORWARD OF 3,635,608- 0.0% * 489900 NEG 5% EST REV 53,600 53,600 0.0% ** CONTRIBUTION AND TRANSFER 7,184,400- 10,820,008- 11,848,400- 109.5% *** Grand Total 8,256,900- 11,892,508- 12,269,751- 103.2% July 31, 2017 Old Business 8-A 9 of 21 TDC Beach Renourishment Fund 195 - FY17 2nd Qtr Fund Prog / Com Item Adopted Budget Amended Budget Commitment Actual % of Budget Utilized to Date Expenditures 80165 County Beach Analysis - 41,353 - - 0.0% 80171 Beach Tilling 40,000 77,918 - - 0.0% 80210 Wiggins Pass Channel - 275 - - 0.0% 80268 AOlesky Pier Repair - 310,000 - - 0.0% 80288 Wiggns Pass Dredge 750,000 779,380 - 180 0.0% 80301 Collier Beach Renourishment - General - 3,313,300 85,721 2,744,634 85.4% 88032 Clam Pass Dredge Pelican Bay 20,000 43,029 1,955 8,481 24.3% 90020 Operating Fund 195 46,600 90,565 23,300 23,300 51.5% 90029 Doctors Pass S Jetty Rebuild - 502,373 6,172 5,889 2.4% 90033 Near Shore Hard Bottom Monitoring 165,000 333,742 36,460 149,541 55.7% 90044 Vegetation Repairs-Exotic Removal 75,000 351,410 - 800 0.2% 90061 TS Debbie Marco Isl Bch/PW-1079 - 862,538 5,809 713,252 83.4% 90062 Marco Island Central Bch Re-Grade - 1,045,695 55,521 1,771 5.5% 90064 Collier Creek Feasibility - 465,850 - 353,552 75.9% 90065 FDEP LGFR ANALYSIS 15,000 27,207 - - 0.0% 90066 VANDERBILT BEACH MAINTENANCE 2,500,000 1,892,419 - - 0.0% 90067 PARK SHORE BEACH MAINTENANCE 1,500,000 942,519 - - 0.0% 90069 CLAM PASS BEACH MAINTENANCE 1,250,000 1,262,551 1,110 11,441 1.0% 90070 PELICAN BAY BEACH MAINTENANCE 1,250,000 1,250,000 - - 0.0% 90072 COLLIER CREEK JETTY 750,000 750,000 - - 0.0% 90073 Erosion Control Structure Doctor's Pass 1,000,000 1,000,000 - - 0.0% 90096 Naples Pier Annualized Repair - 50 - - 0.0% 90297 Shorebird Monitoring 28,000 56,000 - 1,641 2.9% 90527 County/Naples Beach Renourishment 175,000 375,000 175,000 161,026 89.6% 90533 Beach Cleaning 190,000 321,807 3,706 271,060 85.4% 90536 County/Naples Beach Monitoring 2004 165,000 304,140 192,690 5,249 65.1% 90549 Doctors Pass Dredging 25,000 50,000 - - 0.0% TRANSFERS (001)166,500 166,500 - 166,500 100.0% TRANSFERS (185)759,900 759,900 379,950 50.0% TRANSFER CONST 163,000 163,000 - 59,074 36.2% RESERVES 23,900,600 23,900,600 - - 0.0% *** Grand Total 34,934,600 41,439,121 587,444 5,057,341 13.6% Fund Prog / Com Item Adopted Budget Amended Budget Commitment Actual % of Budget Utilized to Date Revenues * 314300 3% TOURIST DEVEL 8,122,300-8,122,300- 2,953,721- 36.4% * 331220 FEMA E Mgt 83,441- n/a * 334225 Public Safety Support 60,208- n/a * 334391 Florida DEP 15,418- n/a * 361180 INVESTMENT INTER 120,000-120,000- 24,137- 20.1% * 369130 Ins Refunds 3,793- n/a * 369130 INSURANCE CO REFUNDS 131,681- n/a * 369802 Reimbursements 10,096- n/a ** REVENUE - OPERATING Sub-T 8,242,300-8,242,300- 3,282,495- 39.8% * 487376 REIMBURSE PBID 1,250,000-1,250,000- * 489200 CARRY FORWARD GE 25,854,400- 25,854,400- 32,814,200- 126.9% * 489201 CARRY FORWARD OF 6,504,521- 0.0% * 489900 NEG 5% EST REV 412,100 412,100 0.0% ** CONTRIBUTION AND TRANSFER 26,692,300- 33,196,821- 32,814,200- 98.8% *** Grand Total 34,934,600- 41,439,121- 36,096,695- 87.1% July 31, 2017 Old Business 8-A 10 of 21 TDC Promotion Fund 184 - FY17 2nd Qtr Fund Prog / Com Item Adopted Budget Amended Budget Commitment Actual % of Budget Utilized to Date Expenditures 763100 Pickleball Shade Structure E Naples Park - 755,000 240,640 503,378 98.5% - 755,000 240,640 503,378 98.5% July 31, 2017 Old Business 8-A 11 of 21   Tourist Development Tax Funds  FY 2017 2nd Quarter Budget to Actual Report  Commitment Item Detail                                                 July 31, 2017 Old Business 8-A 12 of 21 Tourist Development Tax Funds Budget to Actual Report - Commitment Item Detail 2nd Quarter FY 17 Beach Park Facilities Fund (183) Adopted Budget Amended Budget Commitments Actual Exp % Actual + Commited 183 Expenditures 631400 ENG FEES - 30,576 38,412 - 125.6% 631401 ENG FEES DESIGN - 262 17,144 16,815 12983.3% 631410 SURVEYING FEES - - - - n/a 631500 ARCHITECTURAL F - 41,037 48,968 18,824 165.2% 631990 OTHER PROFESSIO - 9,342 - 9,000 96.3% 634970 INDIRECT COST R 8,800 8,800 4,400 4,400 100.0% 634980 INTERDEPT PAYME - - - 448 n/a 634999 OTHER CONTRACTU - 73,606 1,164,214 28,885 1620.9% 644610 LEASE VEHICLES - 75,000 11,200 - 14.9% 646317 FENCING MAINTEN - 100,000 - - 0.0% 646319 TREE TRIMMING - 43,300 - - 0.0% 646320 LANDSCAPE MATER - 89,830 450 - 0.5% 646388 RESURFACING - 3,001 3,001 - 100.0% 646983 PAVEMENT MARK &- 80,000 - 19,279 24.1% 649010 LICENSES AND PE - - - 9,846 n/a 649100 LEGAL ADVERTISI - - - 161 n/a 652992 ELECTRICAL CONT - 23 23 - 100.0% 653710 TRAFFIC SIGNS - 50,000 - - 0.0% 653900 OTHER ROAD MATE - 223,027 - - 0.0% 762200 BUILDING IMPROV - 285,857 - - 0.0% 763100 IMPROVEMENTS GE 2,165,000 4,843,151 116,817 8,998 2.6% 764220 RADIOS AND EQUI - 113,197 - - 0.0% 764990 OTHER MACHINERY - - - 9,280 n/a 881300 REMITT TO MUNIC - - - - n/a 914250 TRANS TO 425 CA - 137,250 - - 0.0% 930700 TC BUDGET TRANS 21,000 21,000 - 7,182 34.2% 991000 RESERVE FOR CON 217,000 19,150 - - 0.0% 993000 RESERVE FOR CAP 5,845,100 5,645,100 - - 183 Beach Park Facilities Total 8,256,900 11,892,508 1,404,630 133,118 12.9% 183 Revenues 314300 3% TOURIST DEVE (987,500) (987,500) - (359,106) 36.4% 331220 FEMA FED EM MGT - - - (3,886) n/a 334225 PUBLIC SAFETY-F - - - (648) n/a 361170 OVERNIGHT INTER - - - (9,137) n/a 361180 INVESTMENT INTE (85,000) (85,000) - (49,075) 57.7% 361320 INTEREST TAX CO - - - - n/a 486700 TRANS FROM TAX - - - - n/a 489200 CARRY FORWARD G (7,238,000) (7,238,000) - (11,848,400) 163.7% 489201 CARRY FORWARD O - (3,635,608) - - 489900 NEG 5% EST REV 53,600 53,600 - - 183 Total (8,256,900) (11,892,508) - (12,270,251) 103.2% July 31, 2017 Old Business 8-A 13 of 21 Tourist Development Tax Funds Budget to Actual Report - Commitment Item Detail 2nd Quarter FY 17 Promotion Fund 184 Adopted Budget Amended Budget Commitments Actual Exp % Actual + Commited 184 Expenditures 634211 IT BILLING HOUR 400 400 - - 0.0% 634970 INDIRECT COST R 90,800 90,800 45,400 45,400 100.0% 634980 INTERDEPT PAYME 100,000 100,000 - 62,957 63.0% 634999 OTHER CONTRACTU 2,124,300 2,285,834 4,576,824 2,198,653 296.4% 639990 OTHER CONTRACTU 200,000 200,000 - - 0.0% 640300 TRAVEL PROF DEV 257,000 257,000 - 66,773 26.0% 641950 POST FREIGHT UP - - - 455 n/a 645100 INSURANCE GENER 32,300 32,300 16,150 16,150 100.0% 647110 PRINTING AND OR 8,900 8,900 - - 0.0% 648170 MARKETING AND P 6,488,400 7,656,122 931,198 834,390 23.1% 648174 REGISTRATION FE 351,000 351,000 7,960 181,714 54.0% 649000 SALES TAX EXPEN - - - - n/a 651110 OFFICE SUPPLIES - - 231 93 n/a 654210 DUES AND MEMBER - - - 7,585 n/a 763100 IMPROVEMENTS GE - 755,000 240,640 503,378 98.5% 917580 TRANS TO 758 TD - - - - n/a 930700 TC BUDGET TRANS 155,000 155,000 - 56,323 36.3% 991000 RESERVE FOR CON 98,000 98,000 - - 0.0% 991300 RESTRICTED FOR 6,600,300 5,845,300 - - 0.0% 184 Total 16,506,400 17,835,656 5,818,404 3,973,871 54.9% 184 Revenues 314300 3% TOURIST DEVELOPMENT TAX (7,744,000) (7,744,000) - (2,816,128) 36.4% 361170 OVERNIGHT INTEREST - - - (6,992) n/a 361180 INVESTMENT INTEREST - - - (37,511) n/a 361320 INTEREST TAX COLLECTOR - - - - n/a 369802 REIMBURSE FOR CURRENT YEAR EXPE - - - (21,893) n/a 481194 TRANSFER FROM 194 TOURIST DEVELO (833,600) (833,600) - - 0.0% 481196 TRANSFER FROM 196 TDC DISASTER RE (12,000) (12,000) - - 0.0% 486700 TRANSFER FROM TAX COLLECTOR - - - - n/a 489200 CARRY FORWARD GENERAL (8,316,000) (8,316,000) - (10,574,800) 127.2% 489201 CARRY FORWARD OF ENCUMB AMT BY - (1,329,256) - - 0.0% 489900 NEGATIVE 5% ESTIMATED REVENUES 399,200 399,200 - - 0.0% 184 Total (16,506,400) (17,835,656) - (13,457,323) 75.5% July 31, 2017 Old Business 8-A 14 of 21 Tourist Development Tax Funds Budget to Actual Report - Commitment Item Detail 2nd Quarter FY 17 Beach Renourishment Adminsitration and Management Fund 185 Adopted Budget Amended Budget Commitments Actual Exp % Actual + Commited 185 Expenditures 512100 REGULAR SALARIE 366,426 366,426 - 171,749 46.9% 512600 ER 457 1,000 1,000 - 1,000 100.0% 513100 OTHER SALARIES 29,100 29,100 - 13,795 47.4% 514100 OVERTIME 15,000 15,000 - 2,540 16.9% 515000 VACATION SELL-B 1,721 1,721 - - 0.0% 519100 RESERVE FOR SAL 11,016 11,016 - - 0.0% 521100 SOCIAL SECURITY 32,481 32,481 - 14,321 44.1% 522100 RETIREMENT REGU 36,274 36,274 - 15,357 42.3% 523150 HEALTH INSURANC 78,600 78,600 39,300 39,300 100.0% 523152 DENTAL INSURANC 2,940 2,940 1,470 1,470 100.0% 523153 SHORT TERM DISA 540 540 270 270 100.0% 523154 LONG TERM DISAB 1,140 1,140 570 570 100.0% 523160 LIFE INSURANCE 1,062 1,062 531 531 100.0% 524100 WORKERS COMPENS 2,700 2,700 1,350 1,350 100.0% 634207 IT CAP ALLOCAT 2,500 2,500 1,250 1,250 100.0% 634210 IT OFFICE AUTOM 16,600 16,600 8,300 8,300 100.0% 634212 IT MS OFFICE AL 600 600 - 600 100.0% 634970 INDIRECT COST R 49,700 49,700 24,850 24,850 100.0% 634980 INTERDEPT PAYME 71,000 71,000 - - 0.0% 634999 OTHER CONTRACTU 2,000 2,000 1,246 754 100.0% 639964 STORAGE CONTRAC 400 400 - 102 25.6% 640300 TRAVEL PROF DEV 4,000 4,000 - 821 20.5% 641230 TELEPHONE ACCES 1,800 1,800 - 877 48.7% 641700 CELLULAR TELEPH 3,900 3,900 2,770 1,270 103.6% 641900 TELEPHONE SYSTE 400 400 - 44 11.0% 641950 POST FREIGHT UP 500 500 194 16 42.0% 644620 LEASE EQUIPMENT 2,400 2,400 1,095 1,094 91.2% 645100 INSURANCE GENER 3,200 3,200 1,600 1,600 100.0% 647110 PRINTING AND OR 500 500 - - 0.0% 649010 LICENSES AND PE 200 200 - 100 50.0% 651110 OFFICE SUPPLIES 3,500 3,500 705 1,295 57.1% 651210 COPYING CHARGES 200 200 365 295 330.0% 652110 CLOTHING AND UN 600 600 - 214 35.7% 652140 PERSONAL SAFETY 600 600 - - 0.0% 652990 OTHER OPERATING 500 500 95 229 64.8% 654110 BOOKS PUB SUBS 200 200 - 6,120 3059.9% 654210 DUES AND MEMBER 7,000 7,000 - 1,099 15.7% 654360 OTHER TRAINING 3,500 3,500 - 144 4.1% 764900 DATA PROCESSING - - - - n/a 911130 TRANS TO 113 CO 10,000 10,000 - 5,000 50.0% 991000 RESERVE FOR CON 33,300 33,300 - - 0.0% 185 Total 799,100 799,100 85,962 318,327 50.6% 185 Revenues 361170 OVERNIGHT INTEREST - - - (133) n/a 361180 INVESTMENT INTEREST (900) (900) - (753) 83.7% 481195 TRANSFER FROM 195 TOURIST DEVELO (759,900) (759,900) - (379,950) 50.0% 489200 CARRY FORWARD GENERAL (38,300) (38,300) - (46,700) 121.9% 185 Total (799,100) (799,100) - (427,536) 53.5% July 31, 2017 Old Business 8-A 15 of 21 Tourist Development Tax Funds Budget to Actual Report - Commitment Item Detail 2nd Quarter FY 17 Non-County Museums Fund 193 Adopted Budget Amended Budget Commitments Actual Exp % Actual + Commited 193 Expenditures 634970 INDIRECT COST REIMBURSEMENT 1,800 1,800 900 900 100.0% 882100 REMITTANCES PRIVATE ORGANIZATION 425,000 425,000 126,176 133,390 61.1% 930700 BUDGET TRANSFERS TAX COLLECTOR 10,500 10,500 - 3,822 36.4% 991300 RESTRICTED FOR UN FUNDED REQUES 2,082,400 2,082,400 - - 0.0% 193 Total 2,519,700 2,519,700 127,076 138,112 10.5% 193 Revenues 314300 3% TOURIST DEVELOPMENT TAX (525,500) (525,500) - (191,106) 36.4% 361170 OVERNIGHT INTEREST - - - (1,601) n/a 361180 INVESTMENT INTEREST (20,000) (20,000) - (8,437) 42.2% 361320 INTEREST TAX COLLECTOR - - - (313) n/a 486700 TRANSFER FROM TAX COLLECTOR - - - - n/a 489200 CARRY FORWARD GENERAL (2,001,500) (2,001,500) - (2,017,000) 100.8% 489900 NEGATIVE 5% ESTIMATED REVENUES 27,300 27,300 - - 0.0% 193 Total (2,519,700) (2,519,700) - (2,218,457) 88.0% July 31, 2017 Old Business 8-A 16 of 21 Tourist Development Tax Funds Budget to Actual Report - Commitment Item Detail 2nd Quarter FY 17 TDC Management & Tourist Bureau Expenditures Fund 194 Adopted Budget Amended Budget Commitments Actual Exp % Actual + Commited 194 Expenditures 512100 REGULAR SALARIE 716,382 716,382 - 326,850 45.6% 512500 AUTO USE BENEFI - - - 550 n/a 512600 ER 457 3,500 3,500 - 2,525 72.1% 513100 OTHER SALARIES - - - 3,342 n/a 515000 VACATION SELL-B 4,402 4,402 - - 0.0% 519100 RESERVE FOR SAL 21,491 21,491 - - 0.0% 521100 SOCIAL SECURITY 56,305 56,305 - 23,675 42.0% 522100 RETIREMENT REGU 77,903 77,903 - 35,194 45.2% 523150 HEALTH INSURANC 157,200 157,200 78,600 78,600 100.0% 523152 DENTAL INSURANC 5,880 5,880 2,940 2,940 100.0% 523153 SHORT TERM DISA 1,080 1,080 540 540 100.0% 523154 LONG TERM DISAB 2,280 2,280 1,140 1,140 100.0% 523160 LIFE INSURANCE 2,077 2,077 1,039 1,039 100.0% 524100 WORKERS COMPENS 1,500 1,500 750 750 100.0% 631820 CLERK OF BOARD 3,800 3,800 - 956 25.2% 634207 IT CAP ALLOCAT 6,000 6,000 3,000 3,000 100.0% 634210 IT OFFICE AUTOM 36,800 36,800 18,400 18,400 100.0% 634212 IT MS OFFICE AL 1,400 1,400 - 1,400 100.0% 634970 INDIRECT COST R 72,600 72,600 36,300 36,300 100.0% 634999 OTHER CONTRACTU 146,600 149,674 39,214 87,124 84.4% 639964 STORAGE CONTRAC 800 800 - 213 26.7% 640200 MILEAGE REIMBUR 10,000 10,000 - 700 7.0% 640300 TRAVEL PROF DEV 25,000 25,000 - 6,506 26.0% 640320 INTERVIEW EXPEN - - 725 - n/a 641230 TELEPHONE ACCES 3,000 3,000 - 2,050 68.3% 641700 CELLULAR TELEPH 14,000 14,000 - 9,758 69.7% 641900 TELEPHONE SYSTE 2,500 2,500 - 253 10.1% 641950 POST FREIGHT UP 15,900 15,900 3,957 5,550 59.8% 643100 ELECTRICITY 7,000 7,000 - 1,551 22.2% 644100 RENT BUILDINGS 64,600 64,600 27,314 31,401 90.9% 645100 INSURANCE GENER 5,700 5,700 2,850 2,850 100.0% 645260 AUTO INSURANCE 500 500 250 250 100.0% 646180 BUILDING RM ISF - - - 351 n/a 646445 FLEET NON MAINT 5,300 5,300 - 39 0.7% 648170 MARKETING AND P 16,000 16,000 - 4,885 30.5% 648174 REGISTRATION FE - - - - n/a 649000 SALES TAX EXPEN - - - (8) n/a 649100 LEGAL ADVERTISI 500 500 500 - 100.0% 651110 OFFICE SUPPLIES 10,400 10,400 6,631 2,155 84.5% 651210 COPYING CHARGES 4,000 4,000 1,931 2,144 101.9% 651930 MINOR OFFICE FU - - 2,233 - n/a 651950 MINOR DATA PROC 2,000 2,000 185 1,121 65.3% 652490 FUEL AND LUB IS 1,600 1,600 - 110 6.9% 652920 COMPUTER SOFTWA - - - 365 n/a 654110 BOOKS PUB SUBS 2,200 2,200 - - 0.0% 654210 DUES AND MEMBER 45,500 45,500 - 9,194 20.2% 654360 OTHER TRAINING 5,000 5,000 - - 0.0% 764900 DATA PROCESSING 10,000 11,600 - 4,153 35.8% 911840 TRANS TO 184 TD 833,600 833,600 - - 0.0% 930700 TC BUDGET TRANS 52,000 52,000 - 18,642 35.9% 992100 RESV ATTRITION (17,400) (17,400) - - 0.0% 194 Total 2,436,900 2,441,574 228,498 728,559 39.2% 194 Revenues 314300 3% TOURIST DEVELOPMENT TAX (2,563,200) (2,563,200) - (932,104) 36.4% 361170 OVERNIGHT INTEREST - - - (919) n/a 361180 INVESTMENT INTEREST (2,000) (2,000) - (4,622) 231.1% 361320 INTEREST TAX COLLECTOR - - - - n/a 369802 REIMBURSE FOR CURRENT YEAR EXPEN - - - (39) n/a 486700 TRANSFER FROM TAX COLLECTOR - - - - n/a 489201 CARRY FORWARD OF ENCUMB AMT BY A - (4,674) - 7,100 -151.9% 489900 NEGATIVE 5% ESTIMATED REVENUES 128,300 128,300 - - 0.0% 194 Total (2,436,900) (2,441,574) - (930,584) 38.1% July 31, 2017 Old Business 8-A 17 of 21 Tourist Development Tax Funds Budget to Actual Report - Commitment Item Detail 2nd Quarter FY 17 Beach Renourishment & Inlet Capital Projects Fund 195 Adopted Budget Amended Budget Commitments Actual Exp % Actual + Commited 195 Expenditures * 512100 REGULAR SALARIES - - - 16,142 n/a * 513100 OTHER SALARIES A - 160,000 - 17,173 10.7% * 521100 SOCIAL SECURITY - - - 2,518 n/a * 522100 RETIREMENT REGUL - - - 1,214 n/a * 631400 ENGINEERING FEES 225,000 2,214,148 284,914 364,221 29.3% * 631990 OTHER PROFESSION - 4,024 - - 0.0% * 634970 INDIRECT COST RE 46,600 46,600 23,300 23,300 100.0% * 634990 LANDSCAPE INCIDE - 41,210 - - 0.0% * 634992 CONTRACT TDC RES - 25,000 - - 0.0% * 634999 OTHER CONTRACTUA 565,500 945,642 187,346 165,570 37.3% * 639990 OTHER CONTRACTUA - 1,407,200 - 1,395,906 99.2% * 640600 PRIV VEH RENT/LS - - 1,821 3,058 n/a * 641950 POST FREIGHT UPS - 10,000 - 200 2.0% * 643300 TRASH AND GARBA - - - 26,636 n/a * 645260 AUTO INSURANCE 4,500 4,500 2,250 2,250 100.0% * 646430 FLEET MAINT ISF 10,200 22,435 - 5,100 22.7% * 646440 FLEET MAINT PART 18,100 18,100 - 4,008 22.1% * 646445 FLEET NON MAINT 20,200 20,200 - 2,429 12.0% * 649010 LICENSES AND PER - 1,615 - 4,480 277.4% * 649030 CLERKS RECORDING - - - 277 n/a * 652490 FUEL AND LUB ISF 14,500 50,179 - 6,643 13.2% * 652910 MINOR OPERATING - 1,500 - - 0.0% * 652920 COMPUTER SOFTWAR - - - 5,400 n/a * 652990 OTHER OPERATING - 28,662 2,330 5,436 27.1% * 654360 OTHER TRAINING E - - - 6,000 n/a * 762600 BEACH RENOURISHM - 621,251 - - 0.0% * 763100 IMPROVEMENTS GEN 9,040,000 10,710,678 85,483 2,152,938 20.9% * 764110 AUTOS AND TRUCKS - 36,646 1 72,543 198.0% * 764900 DATA PROCESSING - - - 19,984 n/a * 764990 OTHER MACHINERY - 79,530 - 148,391 186.6% * 910010 TRANS TO 001 GEN 166,500 166,500 - 166,500 100.0% * 911850 TRANS TO 185 TDC 759,900 759,900 - 379,950 50.0% * 930700 TC BUDGET TRANS 163,000 163,000 - 59,074 36.2% * 991100 RESERVE FOR CONT 5,000,000 5,000,000 - - * 993000 RESERVE FOR CAPI 2,762,300 2,762,300 - - * 994500 RES FOR FUTURE C 16,138,300 16,138,300 - - 195 Total 34,934,600 41,439,121 587,444 5,057,341 13.6% 195 Revenues 314300 3% TOURIST DEVE (8,122,300) (8,122,300) - (2,953,721) 36.4% 331220 FEMA FED EM MGT - - - (83,441) n/a 334225 PUBLIC SAFETY-F - - - (60,208) n/a 361170 OVERNIGHT INTER - - - (24,137) n/a 361180 INVESTMENT INTE (120,000) (120,000) - (131,681) 109.7% 361320 INTEREST TAX CO - - - - n/a 486700 TRANS FROM TAX - - - - n/a 489200 CARRY FORWARD G (25,854,400) (25,854,400) - (32,814,200) 126.9% 489201 CARRY FORWARD O - (6,504,521) - - 0.0% 489900 NEG 5% EST REV 412,100 412,100 - - 0.0% 369802 REIMB FOR CURRE - - - (10,096) n/a 334391 FLORIDA DEP - - - (15,418) n/a 369130 INS CO REFUNDS - - - (3,793) n/a 487376 REIMB PBID (1,250,000) (1,250,000) - - 0.0% 195 Total (34,934,600) (41,439,121) - (36,096,695) 87.1% July 31, 2017 Old Business 8-A 18 of 21 Tourist Development Tax Funds Budget to Actual Report - Commitment Item Detail 2nd Quarter FY 17 Promotion Catastrophe Reserves Fund 196 Adopted Budget Amended Budget Commitments Actual % Actual + Commited 196 Expenditures 631400 ENG FEES - - 19,675 21,065 n/a 634970 INDIRECT COST R 300 300 150 150 100.0% 634999 OTHER CONTRACTU - 98,240 23,586 26,414 50.9% 911840 TRANS TO 184 TD 12,000 12,000 - - 0.0% 991300 RESTRICTED FOR 263,900 165,660 - - 0.0% 991500 RES FOR ADVERTI 500,000 500,000 - - 0.0% 196 Total 776,200 776,200 43,411 47,629 11.7% 196 Revenues 361170 OVERNIGHT INTEREST - - - (570) n/a 361180 INVESTMENT INTEREST (12,000) (12,000) - (3,256) 27.1% 489200 CARRY FORWARD GENERAL (764,900) (764,900) - (764,900) 100.0% 489900 NEGATIVE 5% ESTIMATED REVENUES 700 700 - - 0.0% 196 Total (776,200) (776,200) - (768,726) 99.0% July 31, 2017 Old Business 8-A 19 of 21 Tourist Development Tax Funds Budget to Actual Report - Commitment Item Detail 2nd Quarter FY 17 County Museums Fund 198 Adopted Budget Amended Budget Commitments Actual Exp % Actual + Commited 198 Expenditures 512100 REGULAR SALARIE 749,327 731,327 - 290,355 39.7% 512600 ER 457 3,000 3,000 - - 0.0% 513100 OTHER SALARIES 67,800 85,800 - 19,227 22.4% 514100 OVERTIME - - - 1,031 n/a 515000 VACATION SELL-B 4,408 4,408 - - 0.0% 519100 RESERVE FOR SAL 22,469 22,469 - - 0.0% 521100 SOCIAL SECURITY 64,735 64,735 - 22,448 34.7% 522100 RETIREMENT REGU 67,537 67,537 - 23,358 34.6% 523150 HEALTH INSURANC 196,500 196,500 98,250 98,250 100.0% 523152 DENTAL INSURANC 7,350 7,350 3,675 3,675 100.0% 523153 SHORT TERM DISA 1,350 1,350 675 675 100.0% 523154 LONG TERM DISAB 2,850 2,850 1,425 1,425 100.0% 523160 LIFE INSURANCE 2,174 2,174 1,087 1,087 100.0% 524100 WORKERS COMPENS 9,300 9,300 4,650 4,650 100.0% 528700 EDUCATIONAL EXP - - - 1,189 n/a 634207 IT CAP ALLOCAT 5,300 5,300 2,650 2,650 100.0% 634210 IT OFFICE AUTOM 31,900 31,900 15,950 15,950 100.0% 634211 IT BILLING HOUR 2,900 2,900 - - 0.0% 634970 INDIRECT COST R 217,800 217,800 108,900 108,900 100.0% 634999 OTHER CONTRACTU 151,300 149,613 5,859 31,836 25.2% 639965 LOCKSMITHS SERV 500 500 - - 0.0% 639967 TEMPORARY LABOR - - - 1,042 n/a 640200 MILEAGE REIMBUR 2,600 2,600 - 760 29.2% 640300 TRAVEL PROF DEV 2,900 2,900 - - 0.0% 640310 TRAVEL REGULAR 1,000 1,000 - - 0.0% 640410 MOTOR POOL RENT 300 300 - - 0.0% 641100 TELEPHONE BASE 16,200 16,200 7,138 7,162 88.3% 641230 TELEPHONE ACCES 2,600 2,600 - 1,267 48.7% 641700 CELLULAR TELEPH 6,100 6,100 2,405 1,595 65.6% 641900 TELEPHONE SYSTE 500 500 - 8 1.7% 641950 POST FREIGHT UP 3,200 3,200 1,810 21 57.2% 643100 ELECTRICITY 42,400 42,400 26,412 15,988 100.0% 643300 TRASH AND GARB 6,000 6,000 2,673 3,508 103.0% 643400 WATER AND SEWER 21,700 21,700 10,572 11,128 100.0% 645100 INSURANCE GENER 9,000 9,000 4,500 4,500 100.0% 645200 PROPERTY INSURA 66,500 66,500 66,500 - 100.0% 645260 AUTO INSURANCE 900 900 450 450 100.0% 646180 BUILDING RM ISF 3,000 3,000 - 953 31.8% 646320 LANDSCAPE MATER 3,500 3,500 500 366 24.7% 646430 FLEET MAINT ISF 4,200 4,200 - 2,100 50.0% 646440 FLEET MAINT PAR 3,200 3,200 - 1,253 39.2% 646445 FLEET NON MAINT - - - 196 n/a 646920 STORAGE RENTAL 9,600 9,600 830 3,900 49.3% 646970 OTHER EQUIP REP 200 200 - - 0.0% 647110 PRINTING AND OR 11,600 11,600 - 982 8.5% 647210 PHOTO PROCESSIN 500 500 - - 0.0% 648170 MARKETING AND P 157,900 157,900 28,072 54,963 52.6% 649990 OTHER MISCELLAN 3,700 3,700 - 2,282 61.7% 649992 VOLUNTEER RECOG 1,500 1,500 - - 0.0% 651110 OFFICE SUPPLIES 9,000 9,000 3,997 4,003 88.9% 651910 MINOR OFFICE EQ 1,000 1,000 - - 0.0% 651930 MINOR OFFICE FU 1,100 1,100 2,343 - 213.0% 651950 MINOR DATA PROC 1,000 1,000 - - 0.0% 652110 CLOTHING AND UN 1,800 1,800 1,000 316 73.1% 652210 FOOD OPERATING 2,800 2,800 - 300 10.7% 652490 FUEL AND LUB IS 4,800 4,800 - 720 15.0% 652720 MEDICAL SUPPLIE 800 800 115 685 100.0% 652910 MINOR OPERATING 1,200 1,200 - - 0.0% 652920 COMPUTER SOFTWA 2,200 2,200 - 352 16.0% 652989 LUMBER AND LAMI 1,800 1,800 - - 0.0% 652990 OTHER OPERATING 14,500 21,407 6,694 15,448 103.4% 652999 PAINTING SUPPLI 2,000 2,000 1,000 - 50.0% 654110 BOOKS PUB SUBS 1,000 1,000 - 495 49.5% 654210 DUES AND MEMBER 4,300 4,300 - 2,660 61.9% 654310 TUITION 4,900 4,900 - - 0.0% 654360 OTHER TRAINING 1,600 1,600 - 60 3.7% 764110 AUTOS AND TRUCK 30,500 32,187 32,187 - 100.0% 764900 DATA PROCESSING 4,200 4,200 4,134 - 98.4% 764990 OTHER MACHINERY - 1,150 - 1,150 100.0% 913140 TRANS TO 314 MU 311,600 311,600 - 155,800 50.0% 930700 TC BUDGET TRANS 42,500 42,500 - 15,415 36.3% 991000 RESERVE FOR CON 50,000 50,000 - - 0.0% 992100 RESV ATTRITION (19,400) (19,400) - - 998000 RESV FOR CASH B 200,000 200,000 - - 198 Total 2,664,500 2,672,557 446,453 938,533 51.8% July 31, 2017 Old Business 8-A 20 of 21 Tourist Development Tax Funds Budget to Actual Report - Commitment Item Detail 2nd Quarter FY 17 County Museums Fund 198 Adopted Budget Amended Budget Commitments Actual Exp % Actual + Commited 198 Revenues 314300 3% TOURIST DEVE (2,119,500) (2,119,500) - (770,763) 36.4% 361170 OVERNIGHT INTER - - - (331) n/a 361180 INVESTMENT INTE (4,000) (4,000) - (2,202) 55.1% 361320 INTEREST TAX CO - - - - n/a 486700 TRANS FROM TAX - - - - n/a 489200 CARRY FORWARD G (418,700) (418,700) - (634,400) 151.5% 489201 CARRY FORWARD O - (8,057) - - 0.0% 489900 NEG 5% EST REV 107,700 107,700 - - 0.0% 369802 REIMB FOR CURRE - - - (293) n/a 347310 GROUP TOUR TAXA (2,000) (2,000) - (740) 37.0% 347311 GROUP TOUR NON (2,000) (2,000) - (2,320) 116.0% 347321 COPYING SERV NO (1,000) (1,000) - (31) 3.1% 347911 FACILITY RENTAL (8,000) (8,000) - (2,968) 37.1% 347940 FACILITY RENTAL (2,000) (2,000) - - 0.0% 366900 CONTRIBUTIONS (15,000) (15,000) - (4,415) 29.4% 369300 REIMB FOR PY EX - - - (447) n/a 481001 TRANS FRM 001 G (200,000) (200,000) - - 198 Total (2,664,500) (2,672,557) - (1,418,910) 53.1% July 31, 2017 Old Business 8-A 21 of 21 Collier Area Transit (CAT) Beach Trolley Route -2017 July 31, 2017 July 31, 2017 Old Business 8-B 1 of 15 Route Statistics •Route ran from February 4th to May 28th •Reverse Route from North Collier Regional Park to Conner Park (8.1 miles one-way) •Operating Hours: 9:00 a.m. –2:50 p.m. •Operating Days: Monday through Sunday •Frequency: One Hour -6 round trips 2 July 31, 2017 Old Business 8-B 2 of 15 Route Alignment 3 July 31, 2017 Old Business 8-B 3 of 15 Ridership •Overall ridership in 16 weeks of operations was 321 4 0 5 10 15 20 25 30 35 Vanderbilt Beach Trolley Route 29 Route 29 July 31, 2017 Old Business 8-B 4 of 15 •Target Audience ✓Aged 18 to 44, employed or on vacation with 48% earning up to $50K, who listen to radio and/or use social media. Aged 55 to 65+, retired. •Marketing Budget –$15,368 5 Marketing Target July 31, 2017 Old Business 8-B 5 of 15 Marketing Efforts Type Duration/Contact Commenced Route Start Date -February 6th Press Releases 4 Notices (Monthly)February 13th Print Print and distribution of 3,000 schedules February 17th Radio Fourteen (14) weeks of promotion, 288 thirty second spots March 6th Digital Six (6) weeks of promotion, 147,226 impressions, 4,169 clicks March 6th Paradise TV Nine (9) weeks of promotion, 365,452 views April 6rd Broadcast TV One (1) day of promotion, viewership was 80,000 April 30th 6 July 31, 2017 Old Business 8-B 6 of 15 Other Outreach Efforts •Survey conducted by CAT staff on March 8th •Survey conducted by Parks & Rec on March 19th •Distribution of flyers to beach goers on February 17th and on March 3rd •Visited businesses in area on February 17th and on March 3rd 7 July 31, 2017 Old Business 8-B 7 of 15 Revenue & Expenses •Total Revenue:$86,775 (including grants) •Total Expenses:$70,497 •Net Revenue: $16,278 8 July 31, 2017 Old Business 8-B 8 of 15 Takeaways •Begin Service earlier in season (Friday after Thanksgiving 2017 until the end of April 2018) •Provide Service only 4 days a week (Friday – Monday) •Change Service Hours (Morning & Sunset hours) •Free Fare for Route •Begin Marketing well in advance of service starting 9 July 31, 2017 Old Business 8-B 9 of 15 Alternate Service Options •Provide a Circulator Route to cover more area •Shorten the Route to provide more frequency •Provide a route that services Delnor-Wiggins State Park •Partner with Private provider for on demand service 10 July 31, 2017 Old Business 8-B 10 of 15 Proposed Circulator 11 •Shortened route starting on Airport Road rather than Livingston Road July 31, 2017 Old Business 8-B 11 of 15 Shortened Route 12 •Limit route to US 41, VBR, Gulfshore Drive; and Bluebill (111th Avenue) •Provides for increased frequency July 31, 2017 Old Business 8-B 12 of 15 Proposed Delnor-Wiggins Route 13 •Extending into Delnor Wiggins •Providing more accessibility to park rather than along the Drive. July 31, 2017 Old Business 8-B 13 of 15 On-Demand Service 14 •Geofence an area •Smaller vehicles/carts (potentially all electric) •Pick-up & drop-off upon request using a Mobile App or Phone Call. July 31, 2017 Old Business 8-B 14 of 15 Questions? Michelle Arnold, PTNE Division Director 15 July 31, 2017 Old Business 8-B 15 of 15 Marketing Partner Reports July 31, 2017 July 31, 2017 Marketing Partner Reports 10 A-G 1 of 101 RESEARCH REPORT Klages Research & Research Data Services, Inc. July 31, 2017 Marketing Partner Reports 10 A-G 2 of 101 3 Year to Date 2017 January –June Collier Visitor Profile July 31, 2017 Marketing Partner Reports 10 A-G 3 of 101 4 Collier Tourism Metrics YTD 2017 (January –June) Number of Visitors Room Nights Economic Impact •1,032,500 •+1.5%∆ •1,340,600 •-1.1%∆ •$1,293,417,600 •+4.3%∆ July 31, 2017 Marketing Partner Reports 10 A-G 4 of 101 5 Occupancy/ADR YTD 2017 (January –June) Occupancy ADR 2016 2017 % ∆2016 2017 % ∆ Q1 86.1%85.2%-1.0%$313.7 $305.9 -2.5% April 83.4%84.3%+1.1%$259.1 $283.8 +9.5% May 70.1%69.1%-1.4%$197.6 $215.1 +8.9% June 65.9%65.5%-0.6%$174.4 $187.3 +7.4% Q2 73.1%73.0%-0.1%$210.4 $228.7 +8.7% July 31, 2017 Marketing Partner Reports 10 A-G 5 of 101 6 Visitor Origins YTD 2017 (January –June) # of Visitors 2017 ∆ % Florida 322,019 +4.2 Southeast 68,228 +0.4 Northeast 240,269 -0.7 Midwest 181,521 +0.6 Canada 27,820 -3.9 Europe 145,628 +1.2 West 47,015 +4.5 YTD 2017 1,032,500 +1.5 July 31, 2017 Marketing Partner Reports 10 A-G 6 of 101 7 Collier Comp Set Occupancy ADR RevPAR 2017 % ∆2017 % ∆2017 % ∆ Naples MSA 72.5%+5.1 $253.40 -2.1 $183.71 +2.9 Naples Upscale 77.7%+3.3 $326.67 +0.9 $253.77 +4.2 Miami-Hialeah 78.9%-0.6 $202.25 -4.7 $159.56 -5.2 Florida Keys 83.6%+3.4 $291.77 -2.0 $243.85 +1.4 Ft. Myers 75.5%-1.1 $173.29 +0.5 $130.84 -0.6 Sarasota-Bradenton 76.1%+1.8 $158.00 +2.3 $120.20 +4.2 Clearwater 77.4%-2.5 $156.20 +6.0 $120.91 +3.3 St. Petersburg 77.0%+1.5 $163.58 +1.8 $125.92 +3.4 Palm Beach County 77.6%+1.1 $195.51 +0.8 $151.70 +2.0 Ft. Lauderdale 80.6%-0.0 $155.28 -1.2 $125.10 -1.2 Florida 76.4%+1.6 $148.05 +1.5 $113.04 +3.1 SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2017 (January –June) July 31, 2017 Marketing Partner Reports 10 A-G 7 of 101 8 Collier Comp Set –Occupancy (%) SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2017 (January –June) Trans % ∆16-17 Grp % ∆16-17 Total Naples MSA 48.3%+8.7 23.9%0.0 72.5% Miami-Hialeah 59.0%+4.3 16.1%-13.4 78.9% Florida Keys 74.0%+3.8 8.8%+3.3 83.6% Ft. Myers 56.5%+2.0 17.6%-7.4 75.5% Sarasota-Bradenton 53.8%-2.6 20.3%+12.2 76.1% Clearwater 57.2%-0.4 20.2%-8.0 77.4% St. Petersburg 53.9%+5.2 21.4%-4.3 77.0% Palm Beach County 51.5%+2.2 24.0%-1.3 77.6% Ft. Lauderdale 56.1%-0.7 19.5%-2.1 80.6% July 31, 2017 Marketing Partner Reports 10 A-G 8 of 101 9 Collier Comp Set –ADR ($) Trans % ∆16-17 Grp % ∆16-17 Total Naples MSA $263.95 -3.9 $234.40 +0.8 $253.40 Miami-Hialeah $203.95 -6.0 $218.09 -1.3 $202.25 Florida Keys $294.32 -2.0 $278.32 -2.3 $291.77 Ft. Myers $183.41 -1.1 $148.13 +4.0 $173.29 Sarasota-Bradenton $172.81 +5.5 $127.79 -2.2 $158.00 Clearwater $163.00 +4.8 $137.00 +8.6 $156.20 St. Petersburg $169.65 +1.0 $152.76 +1.0 $163.58 Palm Beach County $203.24 +0.8 $188.69 +0.9 $195.51 Ft. Lauderdale $154.26 -1.6 $172.06 0.0 $155.28 SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2017 (January –June) July 31, 2017 Marketing Partner Reports 10 A-G 9 of 101 10 Collier Direct Leisure and Hospitality Employment (Calendar Year)* Jan.Feb.Mar.Apr.May Jun.Jul.Aug.Sep.Oct.Nov.Dec. 2012 25,300 25,800 25,900 25,100 23,700 22,300 21,200 21,000 21,000 22,200 24,300 24,900 2013 25,600 26,400 26,400 25,900 24,500 22,800 22,200 22,000 22,100 23,400 25,500 26,300 2014 26,900 27,600 27,900 27,100 25,700 24,100 23,200 23,100 22,700 24,400 26,500 26,900 2015 27,700 28,400 28,600 27,900 26,300 24,800 23,800 23,800 24,000 25,600 27,900 28,700 2016 29,000 29,700 29,700 29,000 27,500 25,900 25,100 24,800 24,900 25,500 26,900 27,900 2017 28,400 28,100 28,700 29,000 27,300 20,000 21,000 22,000 23,000 24,000 25,000 26,000 27,000 28,000 29,000 30,000 MonthlyDirect Leisure and Hospitality Employment* SOURCE: Florida Department of Economic Opportunity, Labor Market Information, Current Employment Statistic Program (CES), Collier County Leisure and Hospitality Sector. 2014 2013 2012 2015 20162017 July 31, 2017 Marketing Partner Reports 10 A-G 10 of 101 11 Visitation Metrics -10.0% -5.0% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% Jan-15 Mar-15 May-15 Jul-15 Sep-15 Nov-15 Jan-16 Mar-16 May-16 Jul-16 Sep-16 Nov-16 Jan-17 Mar-17 May-17 Jul-17 Key Collier Visitation Metrics (%∆) % Change Visitors % Change RevPar RevPar Visitors July 31, 2017 Marketing Partner Reports 10 A-G 11 of 101 12 Visitation Metrics -10.0% -5.0% 0.0% 5.0% 10.0% 15.0% 20.0% Jan-15 Mar-15 May-15 Jul-15 Sep-15 Nov-15 Jan-16 Mar-16 May-16 Jul-16 Sep-16 Nov-16 Jan-17 Mar-17 May-17 Jul-17 Key Collier Visitation Metrics (%∆) % Change Occupancy % Change ADR ADR OCC July 31, 2017 Marketing Partner Reports 10 A-G 12 of 101 13 June 2017 Collier Visitor Profile July 31, 2017 Marketing Partner Reports 10 A-G 13 of 101 14 Visitation/Economic Impacts of Tourism Collier June 2017 Visitors 2017 144,800 2016 142,000 Room Nights 2017 179,800 2016 177,000 Economic Impact 2017 $146,727,800 2016 $138,612,300 %∆ +2.0 %∆ +1.6 June %∆ +5.9 July 31, 2017 Marketing Partner Reports 10 A-G 14 of 101 15 Occupancy/Room Rates Collier June 2017 Occupancy 65.9%65.5%-0.6% ADR $174.4 $187.3 +7.4% RevPAR $114.9 $122.7 +6.8% 2016 2017 % ∆ July 31, 2017 Marketing Partner Reports 10 A-G 15 of 101 16 First Time Visitors (% Yes) Collier June 2017 2.3 4.0 37.6 32.8 39.9%36.8% 0 10 20 30 40 50 2016 2017 % New Market Share Gain from FL July 31, 2017 Marketing Partner Reports 10 A-G 16 of 101 17 Visitor Origins Collier June 2017 # of Visitors 2017 ∆ % Florida 71,821 +2.4 Southeast 11,005 +10.7 Northeast 15,928 -13.7 Midwest 17,086 +6.5 Canada 2,606 +8.0 Europe 17,376 +5.5 West 8,978 +5.4 Total 144,800 +2.0 July 31, 2017 Marketing Partner Reports 10 A-G 17 of 101 18 Domestic and International Visitors Collier June 2017 Number of Visitors 2016 2017 ∆ % Domestic 115,826 118,288 +2.1 International 26,174 26,512 +1.3 Canada 2,414 2,606 +8.0 Europe 16,472 17,376 +5.5 Latin America 6,518 5,670 -13.0 Other International 770 860 +11.7 July 31, 2017 Marketing Partner Reports 10 A-G 18 of 101 19 Collier Top June 2017 DMA’s Collier June 2017 Market (% of Domestic Visitation)June 2017 1. Miami -Ft. Lauderdale 17.0% 2.Tampa -St. Petersburg 8.3 3.New York 7.1 4.West Palm Beach 6.3 5.Greater Orlando 5.0 6.Chicago 4.2 7.Philadelphia 3.8 8.Atlanta 3.5 9.Boston 3.0 10. Cincinnati 2.9 July 31, 2017 Marketing Partner Reports 10 A-G 19 of 101 20 Airports of Deplanement (Top Four) Collier June 2017 60.8 18.0 7.1 4.8 59.1 20.4 9.6 5.6 0 10 20 30 40 50 60 70 RSW Miami Ft. Lauderdale Orlando Int'l % 2016 2017 % of Visitors Who Fly 2016 52.1% 2017 49.6% July 31, 2017 Marketing Partner Reports 10 A-G 20 of 101 21 Visitor Perceptions Collier June 2017 •96.6%Satisfaction 96.1% •95.0%Would Recommend 93.2% •18.5%More Expensive 19.3% •92.4%Plan to Return 90.5% 2016 2017 July 31, 2017 Marketing Partner Reports 10 A-G 21 of 101 22 Average Age/Median Income Collier June 2017 •46.6 Average Age (years)46.2 •$139,097 Median HH Income $142,754 2016 2017 July 31, 2017 Marketing Partner Reports 10 A-G 22 of 101 23 Collier Comp Set June 2017 Occupancy ADR RevPAR 2017 % ∆2017 % ∆2017 % ∆ Naples MSA 56.5%+7.6 $160.64 +2.7 $90.80 +10.5 Naples Upscale 62.5%+8.7 $205.63 +6.0 $128.57 +15.2 Miami-Hialeah 72.8%+2.1 $146.87 -1.0 $106.92 +1.1 Florida Keys 80.6%+3.0 $232.46 +0.5 $187.43 +3.5 Ft. Myers 66.0%+0.5 $126.85 +1.3 $83.78 +1.8 Sarasota-Bradenton 70.0%+2.6 $126.85 +7.9 $88.82 +10.6 Clearwater 74.2%-5.0 $135.92 +4.5 $100.87 -0.8 St. Petersburg 71.7%-3.3 $142.67 +1.1 $102.23 -2.2 Palm Beach County 68.6%+1.9 $124.74 +3.4 $85.58 +5.3 Ft. Lauderdale 73.9%+2.2 $112.78 +0.8 $83.34 +3.0 Florida 73.2%+1.9 $125.59 +3.4 $91.98 +5.4 SOURCE: SMITH TRAVEL RESEARCH, INC. July 31, 2017 Marketing Partner Reports 10 A-G 23 of 101 24 Collier Comp Set –Occupancy (%) June 2017 SOURCE: SMITH TRAVEL RESEARCH, INC. Trans % ∆16-17 Grp % ∆16-17 Total Naples MSA 41.0%+5.1 15.0%+14.8 56.5% Miami-Hialeah 56.4%+3.5 12.7%-3.5 72.8% Florida Keys 72.3%+3.8 7.8%-1.9 80.6% Ft. Myers 49.7%+0.5 15.3%+5.5 66.0% Sarasota-Bradenton 47.4%-6.5 20.7%+24.8 70.0% Clearwater 60.9%-0.4 13.3%-21.5 74.2% St. Petersburg 55.1%+6.8 15.2%-26.6 71.7% Palm Beach County 46.2%-0.3 20.3%+5.3 68.6% Ft. Lauderdale 52.9%-2.3 16.1%+13.7 73.9% July 31, 2017 Marketing Partner Reports 10 A-G 24 of 101 25 Collier Comp Set –ADR ($) June 2017 Trans % ∆16-17 Grp % ∆16-17 Total Naples MSA $164.63 0.0 $153.56 +14.0 $160.64 Miami-Hialeah $147.79 -1.3 $157.47 +0.5 $146.87 Florida Keys $232.79 +0.3 $234.77 +2.5 $232.46 Ft. Myers $135.23 +1.0 $104.38 +2.6 $126.85 Sarasota-Bradenton $139.04 +14.8 $105.76 -4.0 $126.85 Clearwater $140.76 +3.0 $113.85 +6.8 $135.92 St. Petersburg $147.75 -0.7 $128.19 +1.6 $142.67 Palm Beach County $124.37 +3.8 $131.76 +3.0 $124.74 Ft. Lauderdale $113.25 +1.5 $121.38 -2.6 $112.78 SOURCE: SMITH TRAVEL RESEARCH, INC. July 31, 2017 Marketing Partner Reports 10 A-G 25 of 101 26 Executive Summary Collier June 2017 July 31, 2017 Marketing Partner Reports 10 A-G 26 of 101 27 Visitor Metrics This June, some 144,800 visitors stayed in Collier’s commercial lodgings (+2.0%). Their visits contributed an estimated $146,727,800 of economic impact to the County (+5.9%). Key performance metrics are as follows: Collier June 2017 June 2016 2017 %∆ Occupancy 65.9%65.5%-0.6 ADR $174.4 $187.3 +7.4 RevPAR $114.9 $122.7 +6.8 July 31, 2017 Marketing Partner Reports 10 A-G 27 of 101 28 Visitor Metrics Compared to last June, nearly seven out of ten (68.0%) lodging managers report their three month forward reservations levels as “up” or the “same:” Collier June 2017 % of Properties (June) Reporting Reservations 2016 2017 Up 40.3%36.2% The Same 33.3 31.8 Down 24.3 32.1 July 31, 2017 Marketing Partner Reports 10 A-G 28 of 101 29 Visitor Metrics Collier’s June visitation originates from the following primary market segments: Collier June 2017 June Visitation 2017 Visitor #∆ Florida 71,821 +2.4 Southeast 11,005 +10.7 Northeast 15,928 -13.7 Midwest 17,086 +6.5 Canada 2,606 +8.0 Europe 17,376 +5.5 Mkts. of Opp.8,978 +5.4 Total 144,800 +2.0 July 31, 2017 Marketing Partner Reports 10 A-G 29 of 101 30 Transportation This June, half of the destination’s patrons flew (2016: 52.1%; 2017: 49.6%).A majority of these (59.1%) deplaned at RSW, with Miami capturing some 20.4%of deplanements. Collier June 2017 July 31, 2017 Marketing Partner Reports 10 A-G 30 of 101 31 Party Size/LOS/First Time The typical June visitor party includes an average of 2.9 travelers who stay for 3.1 nights in the Naples, Marco Island, Everglades area. Some 36.8% of Collier’s June visitors are in the destination for the first time (2016: 39.9%). Collier June 2017 July 31, 2017 Marketing Partner Reports 10 A-G 31 of 101 32 Information Fully 96.5% consult the web for trip information, with some 82.4% making bookings for their trip online. Collier June 2017 July 31, 2017 Marketing Partner Reports 10 A-G 32 of 101 33 Satisfaction/Demographics The vast majority (96.1%) are satisfied with their Collier stay, with 90.5% planning a future trip to the area. This year, June visitors average 46.2 years of age (2016: 46.6 years of age). Collier June 2017 July 31, 2017 Marketing Partner Reports 10 A-G 33 of 101 ADVERTISING REPORT Paradise Advertising & Marketing, Inc. July 31, 2017 Marketing Partner Reports 10 A-G 34 of 101 PARADISE PARADISEADV.COM ARRIVALIST METHODOLOGY User moves Arrivalist technology finds the user in the destination location Analytics of representativ e sample that is formed by the total arrivals found in target destination MEASUREMENTEXPOSUREMOVEMENTARRIVAL July 31, 2017 Marketing Partner Reports 10 A-G 35 of 101 PARADISE PARADISEADV.COM CONFIDENTIAL •ARRIVALS PER 1,000 EXPOSURES (APM) Number of arrivals measured per 1,000 impressions. Also known as Arrival Efficiency. APM = (Arrivals)/[Exposures/1000] •DAYS TO ARRIVAL Number of days taken between first exposure in origin market and arrival in destination market •ORIGIN MAP DATA POINTS All map data points show APM from the selected origin market, Total number of exposures & Total Number of arrivals from there 1 2 3 Arrivals per 1,000 Exposures Total Number of Exposures Total Number of Arrivals 1 2 3 •EXPOSURES Number of ad impressions/page-visits measured by Arrivalist •VERIFIED ARRIVALS Sampling of visitation measured from exposed users. Also known as Arrival Volume. •ARRIVALIST ATTRIBUTION Arrival credit is given to the first exposed campaign in a sequence of marketing exposures that inspired a visitor to arrive in destination market. ARRIVALIST TERMS & DEFINITIONS 0.86 67,085 58 July 31, 2017 Marketing Partner Reports 10 A-G 36 of 101 PARADISE PARADISEADV.COM ARRIVALIST HAS MEASURED 14,510 *VERIFIED ARRIVALS DATA AS OF 06-06-2017 *VERIFIED ARRIVALS ARE A SAMPLING OF VISITATION FROM EXPOSED USERS OCT 24TH 2016 STARTED PROGRAM 11,078 ARRIVALS PAID MEDIA 2,643 ARRIVALS OWNED MEDIA July 31, 2017 Marketing Partner Reports 10 A-G 37 of 101 PARADISE PARADISEADV.COM INVESTING PAID MEDIA EXPOSURES IN ILLINOIS & MASSACHUSSETS HAS PROVEN EFFECTIVE DATA AS OF 06-06-2017 STATE IMPRESSION %ARRIVAL %APM ILLINOIS 9.51% 14.52% 0.24 NEW YORK 16.30% 13.48% 0.13 MASSACHUSETTS 5.59% 10.85% 0.30 FLORIDA 7.27% 10.14% 0.22 OHIO 6.31% 8.66% 0.22 PAID MEDIA ARRIVALS 11,057 Domestic Arrivals ARRIVALIST BENCHMARK APM FOR MIXED PAID MEDIA: 0.1 July 31, 2017 Marketing Partner Reports 10 A-G 38 of 101 PARADISE PARADISEADV.COM PAID MEDIA PAID MEDIA PROGRAMS HAVE BEEN SUCCESSFUL IN ATTRACTING MORE UPPER FUNNEL USERS AVG. TIME TO ARRIVAL 41.9 DAYS DATA AS OF 06-06-2017 July 31, 2017 Marketing Partner Reports 10 A-G 39 of 101 PARADISE PARADISEADV.COM WINTER CAMPAIGN ANALYSIS A LOOK AT CAMPAIGN PERFORMANCE FROM FY17 WINTER CAMPAIGN July 31, 2017 Marketing Partner Reports 10 A-G 40 of 101 PARADISE PARADISEADV.COM WHILE MOST OF THE EXPOSURES WERE SPENT IN FEBRUARY 2017 (39.02%), MAJORITY OF THE FY17 WINTER ARRIVALS HAPPENED IN MARCH (34.99%) MONTH EXPOSURES ARRIVALS NOVEMBER ‘16 0.42%0.23% DECEMBER ‘16 1.15%0.61% JANUARY ‘17 33.11%12.22% FEBRUARY ‘17 39.02%23.29% MARCH ‘17 26.28%34.99% APRIL ‘17 0.01%19.60% MAY ‘17 0.00%7.94% JUNE ‘17 (SO FAR)0.00%1.10%0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% NOVEMBER ‘16 DECEMBER ‘16 JANUARY ‘17 FEBRUARY ‘17 MARCH ‘17 APRIL ‘17 MAY ‘17 JUNE ‘17 (SO FAR) EXPOSURES AND ARRIVALS BY MONTH EXPOSURES ARRIVALS DATA AS OF 06-06-2017 LONG TERM IMPACT July 31, 2017 Marketing Partner Reports 10 A-G 41 of 101 PARADISE PARADISEADV.COM SOJERN (0.93 APM) WAS THE MOST EFFICIENT MEDIA SOURCE DURING FY17 WINTER DISPLAY CAMPAIGNS DATA AS OF 06-06-2017 MEDIA SOURCE EXPOSURES ARRIVALS APM AVG. DAYS TO ARRIVAL ADARA 12.70% 25.90%0.4 35 CHOOZLE 28.40% 11.80% 0.08 41.7 CNTRAVELER.COM 3.20% 0.90% 0.06 38.4 MAXPOINT 7.70% 1.00% 0.03 43.6 NBC 4.10% 1.70% 0.08 39.6 NYTIMES.COM 8.80% 3.40% 0.07 36.2 ORLANDOSENTINEL.COM 5.90% 1.80% 0.06 37.8 SOJERN 8.80% 42.40% 0.93 34.8 THEWEATHERNETWORK.COM 2.70% 0.60% 0.04 35.1 TRAVEL-SPIKE 7.70% 5.00% 0.13 39.6 VISITFLORIDA.COM 1.20% 2.20% 0.35 42.1 ARRIVALIST BENCHMARK FOR STANDARD DISPLAY ADS: 0.1 APM July 31, 2017 Marketing Partner Reports 10 A-G 42 of 101 PARADISE PARADISEADV.COM SOJERN (0.30 APM) WAS THE MOST EFFICIENT MEDIA SOURCE DURING FY17 WINTER VIDEO CAMPAIGNS DATA AS OF 06-06-2017 MEDIA SOURCE EXPOSURES ARRIVALS APM AVG. DAYS TO ARRIVAL CHOOZLE 75.30% 59.40% 0.05 36.9 CNTRAVELER.COM 0.80% 0.80% 0.07 40.6 MAXPOINT 10.10% 2.90% 0.02 43.6 ORLANDOSENTINEL.COM 5.20% 10.20% 0.13 43.9 SOJERN 4.30% 19.00%0.3 35.4 THEWEATHERNETWORK.COM 4.40% 7.70% 0.12 33.6 ARRIVALIST BENCHMARK FOR PRE-ROLL ADS: 0.1 APM July 31, 2017 Marketing Partner Reports 10 A-G 43 of 101 PARADISE PARADISEADV.COM AVERAGE DISTANCE BY ARRIVAL (FY17 WINTER DISPLAY CAMPAIGNS) DATA AS OF 06-06-2017 931 1,019 1,062 1,062 1,084 1,112 1,128 1,140 1,150 1,158 1,177 1,254 1,106 - 200 400 600 800 1,000 1,200 1,400 MILESAVERAGE DISTANCE July 31, 2017 Marketing Partner Reports 10 A-G 44 of 101 PARADISE PARADISEADV.COM AVERAGE DISTANCE BY ARRIVAL (FY17 WINTER VIDEO CAMPAIGNS) DATA AS OF 06-06-2017 632 996 1,068 1,130 1,161 1,243 1,038 - 200 400 600 800 1,000 1,200 1,400 MILESAVERAGE DISTANCE July 31, 2017 Marketing Partner Reports 10 A-G 45 of 101 PARADISE PARADISEADV.COM CUSTOM REPORT AN ANALYSIS OF PAID AND OWNED MEDIA SEQUENCES IN TERMS OF EFFICIENCY July 31, 2017 Marketing Partner Reports 10 A-G 46 of 101 PARADISE PARADISEADV.COM 0.46 7.41 11.53 27.58 0 5 10 15 20 25 30 PAID ONLY OWNED ONLY PAID THEN OWNED OWNED THEN PAIDAPMUARRIVALS PER 1,000 UNIQUE DEVICES DISPLAYED BY EXPOSURE SEQUENCE EFFICIENCY 16.1x 1.5X 2.4X MORE EFFICIENT WITH OWNED THEN PAID MEDIA COMBINATION DATA AS OF 06-06-2017 July 31, 2017 Marketing Partner Reports 10 A-G 47 of 101 PARADISE PARADISEADV.COM KEY TAKEAWAYS: •Massachusetts and Illinois are top performing paid media markets, and show strong organic interest as well •Markets could potentially absorb more investment •Current vendors & paid marketing methods display lengthened arrival latency/more upper funnel •Sojern’s media efforts were many times above Arrivalist benchmarks for “FY17 Winter” •Sojern’s Time to Arrival numbers were lowest for “FY17 Winter” July 31, 2017 Marketing Partner Reports 10 A-G 48 of 101 National Public Relations Update TDC Meeting Services conducted from June 10 –July 6, 2017 July XX, 2017 July 31, 2017 Marketing Partner Reports 10 A-G 49 of 101 Media Highlights LHG PR EFFORTS June 10 –July 6, 2017 Media Impressions: 45,836,713 June 10 –July 6, 2017 Value: $306,308 July 31, 2017 Marketing Partner Reports 10 A-G 50 of 101 Media Highlights Corporate & Incentive Travel UMV: 13,650 Media Value: $1,000 Media Outreach July 31, 2017 Marketing Partner Reports 10 A-G 51 of 101 Media Highlights Mantitlement Followers: 1,324 Dan George Media Visit July 31, 2017 Marketing Partner Reports 10 A-G 52 of 101 Media Highlights Mandy Carter Followers: 3,679 Mandy Carter Media Visit July 31, 2017 Marketing Partner Reports 10 A-G 53 of 101 Media Highlights Insider UMV: 21,657 Media Value: $144 Press Release Distribution Business Insider UMV: 36,838,006 Media Value: 245,586 Press Release Distribution July 31, 2017 Marketing Partner Reports 10 A-G 54 of 101 Media Highlights BravoTV UMV: 8,958,397 Media Value: $59,722 Media Outreach July 31, 2017 Marketing Partner Reports 10 A-G 55 of 101 Media Highlights CBS This Morning UMV (online) 26,088,988 Broadcast Media Value: $105,000 Audience: 3.39 million Becoming a Sports Tourism Destination: Bass industry in Tennessee town helps turn economy around Story highlighted Naples U.S. Open Pickleball as shining example. CVB worked directly with a producer at CBS This Morning beginning in February for story idea about smaller cities seeing positive impact from non-traditional sporting events. Supplied info on 2016 and 2017 tournaments, Sports Destination Management economic impact award, etc. Editor of magazine selected for interview about Naples. July 31, 2017 Marketing Partner Reports 10 A-G 56 of 101 Activities Recent Media Visits: Dan George (Mantitlement) •Visited June 9-June 11 •Stayed at Hyatt House •Visited Pure Florida Fishing Charters, 7th Avenue Social, Ocean Prime, Shula’s, Wooten’s, Pinchers and more Blogger Mandy Carter •Visited June 11-13 •Staying at JW Marco Island Marriott Beach Resort July 31, 2017 Marketing Partner Reports 10 A-G 57 of 101 Upcoming Media Visits Daily Mom -Elena Ollick (July 6 –17) •Agency working to secure meals for writer “staycation” Blogger Lauren Vandiver (August) •Agency developing contract to secure blogger visit Blogger Dana Vento (July 17-24) •Agency vetted influencer and recommended to host blogger overnight Blogger Ryan Noeker •Team vetted blogger and recommended on accommodating his request in exchange for hi-resolution photos Southeast FL travel/food writer getaway & dining FAMs July 31, 2017 Marketing Partner Reports 10 A-G 58 of 101 Projects/Written Materials T. Gallagher and C. Topkin visited destination for Annual Marketing Summit June 20. CVB/LHG revitalizing newsletter for media; consumers July 31, 2017 Marketing Partner Reports 10 A-G 59 of 101 Thank you! Proud to be your Partner in Paradise! July 31, 2017 Marketing Partner Reports 10 A-G 60 of 101 Paradise Advertising Digital & Social Media July 31, 2017 Marketing Partner Reports 10 A-G 61 of 101 PARADISE PARADISEADV.COM CONSUMER NEWS EMAILS 20.93% OPEN RATE 15.05% CTR 62 GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Topic Resolutions Romance Stress Pets Family Dining Quantity Distributed 20,598 21,343 21,168 22,036 22,060 22,464 129,669 Open Rate 21.45%22.48%21.93%20.75%20.49%20.93%21.33% Click-Thru-Rate 14.85%14.38%10.67%9.69%10.51%15.05%12.62% GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Quantity Distributed 87,262 87,282 87,282 87,282 87,282 87,282 523,6720 Open Rate 15.9%13.8%14.8%14.4%14.1%13.5%14.41% Click-Thru-Rate 2.1%1.6%1.9%1.7%1.7%1.5%1.75% PAID RESULTS Monthly Performance: The Highest click-through rate of any E-scape this year, so far. Dining would normally be a Niche-topic, but we chose to send it to the full list, knowing it would do better on the full list. Link With Most Clicks: What’s New in 2017? Transformed Hotels & Deliciously New Dining 22.28% of all click-throughs July 31, 2017 Marketing Partner Reports 10 A-G 62 of 101 PARADISE PARADISEADV.COM CONSUMER NICHE EMAILS Monthly Performance: Link With Most Clicks: Dive Into Delicious Waterfront Dining 21.48% of all click-throughs 30.63% OPEN RATE 17.04% CTR 63 GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Topic Eco Art Eco Dining Water Sports Water Sports Quantity Distributed 1,573 1,937 1,547 2,262 2,049 2,045 11,413 Open Rate 32.73%33.09%32.14%33.29%32.04%30.63%32.32% Click-Thru-Rate 21.26%16.22%22.52%20.83%15.49%17.04%18.9% GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Quantity Distributed 87,262 87,282 87,282 87,282 87,282 87,282 523,672 Open Rate 16%14.2%15.4%15.4%14.7%14.3%15% Click-Thru-Rate 2.1%1.7%1.9%2.0%1.8%1.6%1.85% PAID RESULTS July 31, 2017 Marketing Partner Reports 10 A-G 63 of 101 PARADISE PARADISEADV.COM MEETINGS EMAILS 64 OPEN RATE 3.26% CTR GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Quantity Distributed 5,996 5,938 5,851 5,786 5,752 5,701 35,024 Open Rate 16.38%16.29%15.38%14.41%14.81%14.79%15.35% Click-Thru-Rate 2.69%6.52%4.74%3.21%4.76%3.26%4.19% EARNED RESULTS GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Quantity Distributed 49,964 150,000 150,000 12,261 200,000 150,000 712,225 Open Rate 15.2%14.8%15.6%14.1%15.3%13.7%14.78% Click-Thru-Rate 1.9%1.8%2%1.9%1.8%1.8%1.87% PAID RESULTS Monthly Performance Link With Most Clicks: Header Image (Golf Social image with Men and Women) 23.81% of all click-throughs July 31, 2017 Marketing Partner Reports 10 A-G 64 of 101 PARADISE PARADISEADV.COM 13,094 SOCIAL MEDIA: TWITTER TOTAL ENGAGEMENTSTOTAL IMPRESSIONS TOTAL FOLLOWERS RESULTS DELIVERED 511.8K 10.8K *KPIs are cumulative for all Paradise Coast Twitter handles 65 KPI JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Impressions 85,388 64,932 70,173 82,887 108,380 100,037 511,797 New Followers 177 66 118 139 113 85 698 Engagements 1,792 1,205 1,747 1,814 3,729 2,807 13,094 Website Visits 103 79 112 74 90 73 531 Retweets 142 105 130 128 182 159 846 Mentions 252 215 285 387 190 262 1,591 July 31, 2017 Marketing Partner Reports 10 A-G 65 of 101 PARADISE PARADISEADV.COM SOCIAL MEDIA: TWITTER 66 Impressions: 3,102 Total Engagements: 133 Impressions: 2,849 Total Engagements: 99 July 31, 2017 Marketing Partner Reports 10 A-G 66 of 101 PARADISE PARADISEADV.COM SOCIAL MEDIA: OCEAN PRIME INSTAMEET On Saturday, June 24th we hosted an Instameet at Ocean Prime in Naples, Florida to celebrate National Seafood Month. We had 8 guests attend. The head chef, Jason Mallon, met the influencers, discussed summer dining deals as well as background on the restaurant and menu. Instagrammers were able to sample a variety of cocktails, appetizers and entrees. Below is an overview on the reach the influencers had and the total engagements on the content shared from the event. The following numbers only reflect performance on Instagram and don’t take into consideration performance on other social media platforms. POTENTIAL REACH TOTAL ENGAGEMENTS 83,771 1,850 18 INSTASTORIES July 31, 2017 Marketing Partner Reports 10 A-G 67 of 101 PARADISE PARADISEADV.COM SOCIAL MEDIA: PINTEREST 3,266 190,981 2,059 634 AVG. DAILY IMPRESSIONS TOTAL VIEWERS TOTAL FOLLOWERSTOTAL PINS RESULTS DELIVERED 68 KPI JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Impressions (daily avg) 1,188 1,453 2,871 2,159 2,203 3,266 3,266 Viewers (monthly avg) 14,843 20,060 33,312 41,638 36,176 44,952 190,981 Engaged (monthly) 240 267 504 2,031 1,968 2,688 7,698 Total Pins 1,638 1,721 1,848 1,884 1,983 2,059 2,059 Followers 538 552 591 603 611 634 634 July 31, 2017 Marketing Partner Reports 10 A-G 68 of 101 PARADISE PARADISEADV.COM CAMPAIGN TRAFFIC Monthly Performance Number one source of campaign traffic for the month of June was Spring Summer campaign. 27,805 USERS 34,645 SESSIONS RESULTS DELIVERED 51,059 PAGEVIEWS 73.32% BOUNCE RATE 69 PAGES / SESSIONS GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Users 25,912 52,255 36,045 23,720 33,772 27,805 199,509 Sessions 29,006 60,890 39,772 26,220 38,319 34,645 228,852 Pageviews 44,213 86,672 61,074 46,031 57,666 51,059 346,715 Bounce Rate 75.65%77.70%75.18%61.86%73.44%73.32%72.86% Pages / Session 1.52 1.42 1.54 1.76 1.5 1.47 1.54 July 31, 2017 Marketing Partner Reports 10 A-G 69 of 101 PARADISE PARADISEADV.COM CAMPAIGN SUMMARY ANALYSIS Across all campaigns, Naples advertising generated close to 10 million impressions and 27,000+ clicks. An additional 1,400 people visited the website after being exposed to advertising. All digital campaigns performed above the industry benchmark of .05% -.10% click-through rate*. RESULTS DELIVERED * CTR benchmark according to Google’s measurement of US Tourist Destination campaigns. 70 Row Labels Impressions Clicks CTR View- Throughs VTR Dining FY17 549,257 612 0.11%135 0.02% Display 478,232 481 0.10%117 0.02% Video 71,025 131 0.18%18 0.03% Spring Summer FY17 9,276,513 27,112 0.29%1,302 0.01% Display 6,065,313 14,946 0.25%1,136 0.02% Video 3,211,200 12,166 0.38%166 0.01% Grand Total 9,825,770 27,724 0.28%1,437 0.01% Campaign Reach Average Frequency Dining FY17 386,741 1.42 Spring Summer FY17 6,699,446 1.39 July 31, 2017 Marketing Partner Reports 10 A-G 70 of 101 PARADISE PARADISEADV.COM CAMPAIGN DELIVERY –DISPLAY ANALYSIS Display campaigns generated 6.5 million impressions and over 15,000 clicks. All display campaigns performed at or above the industry benchmark of .05% -.10% click-through rate. RESULTS DELIVERED * CTR benchmark according to Google’s measurement of US Tourist Destination campaigns. 71 Row Labels Impressions Clicks CTR Display Dining FY17 478,232 481 0.10% Choozle 250,979 320 0.13% SeriousEats.com 227,253 161 0.07% Spring Summer FY17 6,065,313 14,946 0.25% Adara 858,279 665 0.08% Choozle 2,116,463 1,330 0.06% MaxPoint 1,191,717 8,733 0.73% OrlandoSentinel.com 614,292 768 0.13% Sojern 424,802 849 0.20% Travel Spike 587,027 2,169 0.37% Weather.com 183,392 331 0.18% WSJ.com 89,341 101 0.11% Grand Total 6,543,545 15,427 0.24% July 31, 2017 Marketing Partner Reports 10 A-G 71 of 101 PARADISE PARADISEADV.COM CAMPAIGN DELIVERY –VIDEO ANALYSIS Video campaigns delivered over 3 million impressions with over 1.2 million of completions, resulting in a view completion rate of 67%. RESULTS DELIVERED 72 Row Labels Impressions Clicks Completions Completion Rate Video Dining FY17 71,025 131 53,072 74.72% Choozle 71,025 131 53,072 74.72% Spring Summer FY17 3,211,200 12,166 1,236,058 38.49% Adara 358,535 106 196,503 54.81% Choozle 1,318,867 2,829 919,820 69.74% NYTimes.com 300,574 1,724 N/A N/A OrlandoSentinel.com 123,070 1,035 88,806 72.16% Sojern 54,465 153 30,929 56.79% Weather.com 1,055,689 6,319 N/A N/A Grand Total 3,282,225 12,297 1,289,130 39.28% July 31, 2017 Marketing Partner Reports 10 A-G 72 of 101 PARADISE PARADISEADV.COM GLOSSARY OF TERMS Avg Frequency The number of times, on average, a person was exposed to digital advertising during the reporting period. Bounce Rate The percentage of people who leave a website after viewing just one page. CTR Click-through rate –the percentage of total impressions resulting in a click on the ad. Impressions The number of times a digital communication element (email, banner ad, video, etc.) was viewed by a person. This number includes multiple exposures to an individual. Interactions The number of clicks on measured elements within a website or digital ad. In Social Media, this refers to comments and shares. Open Rate Click-through rate –the percentage of total emails sent that were opened and viewed. Unique Users The number of unduplicated people exposed to digital communications. VTR View-through rate –the percentage of total impressions resulting in a person visiting the website after being exposed to digital advertising but not clicking on the ad. 73 July 31, 2017 Marketing Partner Reports 10 A-G 73 of 101 PARADISE PARADISEADV.COM GLOSSARY OF SOCIAL MEDIA TERMS Impressions The number of times a piece of content was viewed by a person. This number includes multiple exposures to an individual. Instameet Opportunity where Instagrammers gather together to take photos / videos of an area or event. Interactions The number of Twitter mentions and retweets. Retweet A Twitter term referring to a repost or forwarded message. Mention A Twitter term referring to the number of times someone has initiated or participated in conversation directly with the brand account. Interaction Total number of times a user has interacted with a Tweet. This includes any clicks on the tweet (hashtags, links, avatar, username, tweet expansion), retweets, replies, follows, media views, follows, card clicks, and likes. Pin Clickable piece of content within Pinterest that brings viewers to its source location on the internet. Pins are located within boards which are organized by topics and themes. Unique Users The number of unduplicated people who interacted with social platforms. 74 July 31, 2017 Marketing Partner Reports 10 A-G 74 of 101 TOURIST TAX COLLECTIONS Collier County Tax Collector July 31, 2017 Marketing Partner Reports 10 A-G 75 of 101 July 31, 2017 Marketing Partner Reports 10 A-G 76 of 101 July 31, 2017 Marketing Partner Reports 10 A-G 77 of 101 July 31, 2017 Marketing Partner Reports 10 A-G 78 of 101 July 31, 2017 Marketing Partner Reports 10 A-G 79 of 101 WEB SITE ANALYTICS Miles Partners, Inc. July 31, 2017 Marketing Partner Reports 10 A-G 80 of 101 Report Summary: June 2017 •ACTIVITY:Visits took a slight dip (-5%) month over month, but visits rose 10% year over year. Year-to-date visits were also up 10% over this time last year; unique visits were up 15%. •ENGAGEMENT:Month over month, there were no significant shifts. Year over year, the homepage bounce rate more than doubled, but the overall bounce rate and average time on site essentially held steady. •TRAFFIC SOURCES:Campaign traffic was the dominant source, driving 46% of all visits –campaign traffic was static YoY. Organic traffic was the second largest source, driving 42% of visits –organic traffic was up 20% YoY, boosting visits above June 2016 numbers. •MOBILE:Mobile traffic increased yet again with 72% of all site traffic came from mobile devices (mobile phones and tablets). •SIGNALS OF INTENT TO TRAVEL:Month over month, goal completions were down 2% on average. Year over year, goal completions increased an average of 11%. The gains included guide orders (+16%), newsletter signups (+22%), deals page views (+53%), and BookDirect widget searches (+19%). •MOST VIEWED PAGES:The top five pages were: (1) Discover Your Paradise campaign page, (2) Homepage, (3) Events grid landing page, (4) Fourth of July Fireworks at Naples Beach event profile page, (5) Major Annual Events editorial page. •TOP MARKETS:The top five state markets in terms of activity were once again: Florida, New York, Illinois, New Jersey and Georgia. All saw substantial growth YoY except Florida. The top five metro area markets were: Naples/Fort Myers, New York, Miami/Ft. Lauderdale, Tampa/St. Pete and Orlando/Daytona. Activity from the New York market increased nearly 300% YoY; growth from the local market saw modest increases (+19%). •INTERNATIONAL SITES: o UK – MoM, visits fell 23% but time on site rose 12%. YoY, visits also declined (-17%) and engagement lost traction (time on site down 9%, bounce rate up 22%). o GERMANY – MoM, visits decreased 27% but time on site climbed almost 60%. YoY, both activity and engagement were strong –visits rose 54%, pageviews rose 63% and average time on site increased 15%. o BRAZIL – MoM, visits fell 31% but time on site rose 16%. YoY, visits and pageviews soared, increasing 249% and 181% respectively, while time on site fell 23% and the bounce rate increased 10%. July 31, 2017 Marketing Partner Reports 10 A-G 81 of 101 Website Measurement Dashboard June 2017 Activity Current LM %ch LY %ch YTD %ch Engagement Current LM %ch LY %ch Visits 73,628 77,397 -5%67,225 10%537,173 10%Avg. Time on Site 01:16 01:15 1%01:19 -3% PageViews 140,634 149,234 -6%129,478 9%1,064,049 4%Bounce Rate (Total )65.8%65.4%1%64.9%1% Unique Visitors 62,658 67,486 -7%55,035 14%449,817 15%Bounce Rate (Homepage )56.2%59.0%-5%25.0%125% Activity Visualization YTD Activity 160,000 140,000 120,000 100,000 80,000 60,000 40,000 20,000 0 Visits Unique Visitors Pageviews June 2017 73,628 62,658 140,634 June 2016 67,225 55,035 129,478 1,200 ,000 1,000 ,000 800,000 600,000 400,000 200,000 0 Visits Unique Visitors Pageviews 2017 537,173 449,817 1,064,049 2016 486,743 392,792 1,025,472 July 31, 2017 Marketing Partner Reports 10 A-G 82 of 101 Traffic by Medium over Time Website Measurement Dashboard June 2017 Sources of Traffic Source /Medium Visits Bounce Rate google /organic 28,020 60.8% Facebook /Social 5,882 61.9% (direct) /(none)5,361 55.4% MaxPoint /Display 5,357 87.0% Weather.com /Video 5,225 85.0% Direct-lists /Email 3,299 33.1% Choozle /Video 2,106 92.7% direct-lists /email 1,906 51.9% Travel-Spike /Display 1,690 77.8% NYTimes.com /Video 1,443 88.7% Choozle /Display 1,381 81.2% yahoo /organic 1,074 56.3% Traffic byMedium 7% 5%campaigns 46%organic 42%(none) referral Medium Visits Bounce Rate campaigns 34,114 73.2% organic 30,159 60.2% (none)5,361 55.4% referral 3,992 59.5% Visits over Time 140,000 120,000 100,000 80,000 60,000 40,000 20,000 0 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec 2010 2011 2012 2013 2014 2015 2016 2017 140000 120000 100000 80000 60000 40000 20000 0 6/1/20157/1/20158/1/20159/1/201510/1/201511/1/201512/1/20151/1/20162/1/20163/1/20164/1/20165/1/20166/1/20167/1/20168/1/20169/1/201610/1/201611/1/201612/1/20161/1/20172/1/20173/1/20174/1/20175/1/20176/1/2017Direct/None Referral Organic Campaigns July 31, 2017 Marketing Partner Reports 10 A-G 83 of 101 Most-Viewed Pages Website Measurement Dashboard June 2017 Signals of Intent to Travel Goal Completion Rate (Total SITs/Pageviews) LM LY 8.13%7.82%7.98% Instances LM %ch LY %ch Guide Orders 363 419 -13%313 16% Newsletter Signup 223 204 9%183 22% Deals Page Views 3,033 3,120 -3%1,987 53% Hotels & Rentals Listings Views 3,781 4,118 -8%4,013 -6% eBook Views 165 195 -15%189 -13% BookDirect Widget Searches 2,509 2,315 8%2,109 19% BookDirect Click-Throughs 1,354 1,304 4%1,542 -12% Total 11,428 11,675 -2%10,336 11% Pageviews Bounce Rate /discoveryourparadise 28,721 80% /8,870 56% /listings/events 7,690 32% /listings/events/profile/4th-of-july-fireworks-at-na 4,182 74% /major_annual_events 3,722 41% /attractions 2,266 40% /articles/celebrities_find_their_own_paradise_in_2,196 83% /meetinparadise 1,908 37% /guide 1,836 37% /map 1,805 82% /lodgings 1,750 2% /listings/events/profile/city-of-naples-july-4th-para 1,572 60% /listings/events?page=2 1,452 53% Traffic by Device Category 20%mobile desktop 52%28%tablet Visits Pgs./Visit Bounce Rate Time on Site mobile 38,071 1.58 71.4%00:52 desktop 21,200 2.65 51.3%02:09 tablet 14,357 1.69 72.6%00:59 2017-06-012017-06-022017-06-032017-06-042017-06-052017-06-062017-06-072017-06-082017-06-092017-06-102017-06-112017-06-122017-06-132017-06-142017-06-152017-06-162017-06-172017-06-182017-06-192017-06-202017-06-212017-06-222017-06-232017-06-242017-06-252017-06-262017-06-272017-06-282017-06-292017-06-30Visits by Day 4000 3500 3000 2500 2000 1500 1000 500 0 July 31, 2017 Marketing Partner Reports 10 A-G 84 of 101 Website Measurement Dashboard June 2017 Referring Domains Visits Bounce Rate m.facebook.com /referral 971 79.0% cityofmarcoisland.com / referral 343 40.2% honeymoons.com /referral 323 51.1% airlebe-suedwestflorida.de /referral 236 54.7% floridatravellife.com /referral 192 57.8% colliergov.net /referral 180 29.4% snapsurveys.com /referral 143 73.4% facebook.com /referral 130 63.9% visitflorida.com /referral 100 31.0% l.facebook.com /referral 98 83.7% search.xfinity.com /referral 69 47.8% floridasunmagazine.com /referral 58 46.6% instagram.com /referral 53 69.8% Visits By Geography State Visits LM %ch LY %ch Florida 31,331 31,885 -2%42,120 -26% New York 6,623 7,129 -7%1,901 248% Illinois 3,953 4,399 -10%1,562 153% New Jersey 3,951 3,751 5%1,050 276% Georgia 3,006 3,588 -16%1,567 92% Massachusetts 2,812 2,859 -2%711 295% Pennsylvania 1,359 1,307 4%1,025 33% Ohio 1,312 1,171 12%1,150 14% Texas 1,267 1,518 -17%1,314 -4% California 996 1,222 -18%830 20% North Carolina 820 816 0%677 21% Visits By Geography Metro Area Visits LM %ch LY %ch Ft. Myers-Naples FL 11,020 10,847 2%9,256 19% New York NY 10,120 10,395 -3%2,547 297% Miami-Ft. Lauderdale FL 7,105 7,388 -4%12,565 -43% Tampa-St. Petersburg (Sarasota)FL 5,789 5,886 -2%8,300 -30% Orlando-Daytona Beach-Melbourne FL 5,243 5,436 -4%8,654 -39% Chicago IL 3,883 4,357 -11%1,417 174% Boston MA-Manchester NH 3,205 3,326 -4%740 333% Atlanta GA 2,742 3,285 -17%1,378 99% West Palm Beach-Ft. Pierce FL 1,524 1,647 -7%2,712 -44% Philadelphia PA 1,161 1,037 12%813 43% Washington DC (Hagerstown MD)1,043 1,166 -11%838 24% Minneapolis-St. Paul MN 564 387 46%357 58% Dallas-Ft. Worth TX 529 460 15%558 -5% Visits By Geography (Visits to U.S.Site) Country Visits LM %ch LY %ch UnitedStates 66,817 69,862 -4%61,258 9% Brazil 1,385 2,146 -35%560 147% Germany 1,273 1,477 -14%754 69% United Kingdom 983 1,028 -4%1,283 -23% Canada 845 823 3%873 -3% India 149 120 24%159 -6% Argentina 148 141 5%125 18% Ukraine 142 101 41%14 914% Netherlands 141 71 99%98 44% Italy 139 132 5%110 26% Switzerland 108 84 29%84 29% July 31, 2017 Marketing Partner Reports 10 A-G 85 of 101 Website Measurement Dashboard June 2017 Browsers (all devicetypes) Visits LM %chg LY %chg Safari 30,131 30,315 -1%22,687 33% Chrome 21,774 22,368 -3%30,544 -29% Safari (in-app)6,603 6,688 -1%3,766 75% Android Webview 5,794 7,676 -25%0 100% Internet Explorer 4,027 5,316 -24%5,197 -23% Firefox 2,987 2,794 7%2,433 23% Edge 1,288 1,136 13%1,055 22% Mozilla Compatible Agent 342 128 167%4 8450% Android Browser 301 416 -28%1,072 -72% Amazon Silk 235 356 -34%258 -9% July 31, 2017 Marketing Partner Reports 10 A-G 86 of 101 Website Measurement Dashboard June 2017 Campaigns Name Visits LM %chg Pgs/Visit Bounce Rate Time on Site spring-summer-fy17 24,944 27,577 -10%1.26 81.1%00:25 discoveryourparadise 3,228 3,119 3%2.29 50.7%02:00 meetinparadise 2,026 2,287 -11%2.9 23.6%02:41 dining-fy17 1,553 1,855 -16%1.69 61.8%00:49 brand-usa_in-market_brazil_2017 684 1,078 -37%1.18 88.5%00:35 golf landing 448 179 150%1.35 2.7%01:37 brand-usa_in-market_germanyspring_2017 327 776 -58%1.2 87.2%01:01 meetings 324 92 252%1.12 87.0%00:26 spring/summer-2017 228 850 100%1.21 85.1%00:16 discover your paradise 198 190 4%2.08 67.7%01:41 winter-fy17 59 134 -56%1.24 88.1%00:31 springsummer2016 19 13 46%1 100.0%00:00 brand-usa_in-market_germanyfall_2016 11 15 -27%1 100.0%00:00 brand-usa_in-market_uk_fall2016 7 13 -46%3.43 28.6%09:21 CAMPAIGN RESP 34,114 TOTAL RESPONSES ONSE 46% OF TOTALVISITS 38,319 34,205 LAST MONTH LAST YEAR 50%51% OF TOTALVISITS OF TOTALVISITS July 31, 2017 Marketing Partner Reports 10 A-G 87 of 101 Website Measurement Dashboard June 2017 International Traffic over Time to U.S. SiteInternational Microsite Activity UK LM %ch LY %ch Visits 767 997 -23%929 -17% Pageviews 1,777 2,299 -23%2,019 -12% Time on Site 01:45 01:34 12%01:55 -9% Bounce Rate 60.5%58.7%3%49.6%22% German LM %ch LY %ch Visits 1,070 1,458 -27%693 54% Pageviews 2,272 2,538 -10%1,390 63% Time on Site 01:38 01:02 59%01:25 15% Bounce Rate 68.1%76.8%-11%68.7%-1% Brazil LM %ch LY %ch Visits 1,264 1,833 -31%362 249% Pageviews 1,840 2,499 -26%654 181% Time on Site 00:53 00:46 16%01:08 -23% Bounce Rate 83.9%85.3%-2%76.2%10% Visitation to U.S. Site -Domestic vs.International LM %ch LY %ch Domestic 66,817 69,989 -5%61,258 9% International 6,811 7,408 -8%5,967 14% 14000 12000 10000 8000 6000 4000 2000 0 Jun-15Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17Germany Canada UK Switzerland Denmark July 31, 2017 Marketing Partner Reports 10 A-G 88 of 101 Website Measurement Dashboard June 2017 SEO: Top 20 Keywords by Search Volume SEO: Top Opportunities (Striking Distance KW) July 31, 2017 Marketing Partner Reports 10 A-G 89 of 101 Website Measurement Dashboard June 2017 SEO: Top 20 Most Improved Keywords July 31, 2017 Marketing Partner Reports 10 A-G 90 of 101 Website Measurement Dashboard Metric Defintions Visit –This metric tracks the total number of visits to the website, both unique and repeat. Unique Visitor –The metric counts each visitor’s first visit to the site during a specified time period. Page View –A request to load a single page of a website. Bounce Rate –Percentage of visitors who view only one page on the site and exit immediately without interacting with the site in any way. Because of event tracking in Google Analytics, outbound links, video plays and other site interaction elements that would have been a bounce before are now not counted as bounces. Paradisecoast.com has anaytics event tracking set up for outbound links. There is no industry-wide standard for bounce rate, but the generally accepted goal is less than 50 percent for overall bounce rate. Bounce rate can be affected by campaigns and promotions, referrals --especially from social media, and many other factors. Signals of Intent to Travel (SITs) –A measurement that captures goal completion events that indicate a strong desire that the site visitor will travel to the destination. The SIT conversions are unique to each website. Some examples include ordering a visitor guide, signing up for email newsletter, visiting a deals page, clicking through to a booking vendor, visiting the detailed listing of a hotel, activity or event. Traffic Sources: Organic Traffic –Visitors referred by an unpaid search engine listing, i.e. a Google or Bing search. Campaign Traffic –Traffic from campaign-related media such as banner ads and campaign landing pages; relies on proper tracking code setup to be attributed correctly. Includes traffic from paid search. Direct/None Traffic –Traffic that either comes from a visitor typing the web address directly into their browser, or they have bookmarked/favorited the site and are entering by opening the bookmark on their device. It also includes untagged links within emails or campaign traffic missing tracking parameters. Referral Traffic –Visitors referred by links on other websites, such as city/county government sites, social networks, and more. Much of this traffic is not easy to control, although it can be affected by social media posting. July 31, 2017 Marketing Partner Reports 10 A-G 91 of 101 FULFILLMENT SERVICES Phase V July 31, 2017 Marketing Partner Reports 10 A-G 92 of 101 July 31, 2017 Marketing Partner Reports 10 A-G 93 of 101 July 31, 2017 Marketing Partner Reports 10 A-G 94 of 101 July 31, 2017 Marketing Partner Reports 10 A-G 95 of 101 July 31, 2017 Marketing Partner Reports 10 A-G 96 of 101 July 31, 2017 Marketing Partner Reports 10 A-G 97 of 101 Naples, Marco Island, Everglades CVB Request Summary by Guide Guide # of Requests Quantity Area Map 1 1 Golf Guide 0 0 Rack Brochure (Portuguese) 4 4 Rack Brochure (Spanish) 11 11 Visitor's Guide (English) 730 748 Visitor's Guide (German) 14 14 Grand Total: 760 778 Unique requests for guides: 760 For the month of June 2017 July 31, 2017 Marketing Partner Reports 10 A-G 98 of 101 Live Chat by Topic June 2017 Topic # of chats Minutes Min/Chat Year to Date Cumulative Accommodations 0 0.0 0.0 16 Airport 0 0.0 0.0 1 Arts & Culture 0 0.0 0.0 3 Attractions 0 0.0 0.0 14 Beaches 0 0.0 0.0 5 Charters and Tours 1 4.8 4.8 4 Contact 0 0.0 0.0 2 CVB Department 0 0.0 0.0 6 Dining & Nightlife 0 0.0 0.0 7 Directions 0 0.0 0.0 2 Discover 0 0.0 0.0 0 Events & Festivals 2 8.7 4.4 41 Family 0 0.0 0.0 0 Golf 1 3.9 3.9 1 Island Information 0 0.0 0.0 1 Media 0 0.0 0.0 1 Misc.1 4.4 4.4 49 Outdoor Activities 0 0.0 0.0 7 Relocation 0 0.0 0.0 1 Salons & Spas 0 0.0 0.0 2 Shopping 0 0.0 0.0 0 Sports 0 0.0 0.0 2 Temperature 0 0.0 0.0 1 Transportation 0 0.0 0.0 4 Visitor's Guide 0 0.0 0.0 5 Wedding 0 0.0 0.0 4 Totals 4 17.9 4.5 179 July 31, 2017 Marketing Partner Reports 10 A-G 99 of 101 THANK YOU Questions? July 31, 2017 Marketing Partner Reports 10 A-G 100 of 101 July 31, 2017 Marketing Partner Reports 10 A-G 101 of 101 DIRECTOR ACTIVITIES- Jack Wert June- July 2017 PERIOD AT A GLANCE 2017 2016 Number of Advocacy Contacts 5 6 Number of Trade Show/Conferences 2 2 Number of Tourism Industry Events 5 6 Number of PR Interviews/Communications 4 4 4 Advocacy • DMAI Advocacy Committee Meeting • Conference calls with Visit Florida, Florida Assoc of Destination Marketing Organizations on marketing plans and future reporting mechanisms for working with Visit Florida • Collier Lodging & Tourism Alliance Board Meetings on tourism issues • Meetings on sports complex design/build process • Meetings with County Procurement on contract issues Trade Shows/Tourism Industry Conferences • Destination Marketing Accreditation Program Board Meeting • Destinations International Board of Directors meetings • Collier County Tourism Alliance Board Meeting • Destinations International Annual Meeting in Montreal on destination marketing best practices and education sessions on social media, content generation and future issues with destination marketing organizations. Tourism Industry • Naples Depot meetings with Naples Chamber and Facilities and Budget Office on the new Information Center at the Depot • Meeting with Community Foundation on Greenway District Project • Meeting with Fakahatchee Friends group on funding requests • Paradise Coast Blueway Committee meeting • Parks and Recreation meetings on booking of facilities for future events Promotional Activities 5 July 31, 2017 Tourism Staff Reports 11 A-H 1 of 60 Public Relations/Communications • Press interviews with Fort Myers News Press, NBC-2 and WINK TV • Collier New Hire Orientation on Tourism Promotional Activities/Special Events • Meeting with LPGA Championship 2017 and Chubb Classic 2018 event organizers. • Meetings with Greg Norman Shark Shootout organizers • Meetings with Pickleball event organizers for 2018 event • Meetings with FBU event organizers on plans for 2017 event • Meeting with USGA golf event organizers July 31, 2017 Tourism Staff Reports 11 A-H 2 of 60 GROUP MEETING SALES REPORT Debi DeBenedetto – Group Sales & Marketing Manager June- July 2017 PERIOD AT A GLANCE 2016 2017 Number of Meeting Planner Contacts 96 59 Planners this month + Number of Rfp’s leads sent 52 40 Rfp’s sent Number of Groups booked 10 3 groups booked Total Room Nights/Econ. Impact for Period booked 5635 room nights $3,005,948.25 Economic Impact $42,662.47 estimated Economic impact 316 room nights booked Number of RFP Enhancement (RFPE) Requests 2 New requests granted funds 5 Number of RFPE’s to Contract 2 1 booked - 1 lost Site Visits 2 Planning one now Number of Shows Attended 3 1 IBTM & post Fam Sales Activities this Period • Attended IBTM International Business Travel Marketplace – Ft. Lauderdale met with 44 meeting planners – one of the best trade shows ever! See Meeting pod photo • Proof ads, newsletters • Prospecting phone and email and follow up on lead generation program with SDR several leads prospected. • Preparations and appointments for FSAE and CMITE, Connect Marketplace for July and August shows • Opportunities to bid Connect Florida Show Fall 2019 and 2018 – JW Marriott is looking at 2019 possible • Successfully bid World Congress of Sports event Rfp and turned over to sports • Took on-line County training class – P card required class • Hosted 4 color ad in Corporate and Incentive magazine for August 20-17 complimentary July 31, 2017 Tourism Staff Reports 11 A-H 3 of 60 • Meeting with Gregg Anderson – Meetings Today – got opportunity to host a May meetings show in the destination – put out to hotels for bid – Hilton Marco Island is bidding and other local hosts have offered to co-sponsor lunches and events for 2018 May to host 30 planners event • Registered for Florida Governors Conference August 28th • Registered for Fall Annual FICP – Financial & Insurance planners conference – put on another wait list Fam Activities: • Hosted 7 Meeting planners post IBTM June 16-19 • HelmsBriscoe Wellness Fam Sept 2017 – still pending – details complete • Planning two sites Sales Plan Goal Tracking • Midwest Sales Rep Contract Labor job seeking project finally advertised on Linked In and through County site – open until July 28th • Completed update new design for top 10 reasons planners should meet in Paradise – See Sample attached • On track with sales & Marketing plan for groups • In creative planning process for 2018 sales goals and plan outline for Michelle, Debi and Claudia sales outline. • Held two strategic planning sessions with group hotels and have one more scheduled for July 20, 2017 – this includes CVB annual Strategic Summit June 20 at Naples Botanical Gardens Trade Show Stand IBTB July 31, 2017 Tourism Staff Reports 11 A-H 4 of 60 Pace Report July 31, 2017 Tourism Staff Reports 11 A-H 5 of 60 TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT Claudia Cianfero Dates June 3 – July 7, 2017 PERIOD AT A GLANCE 2016 2017 Number of Travel Agent Contacts 0 14 Number of Tour Operator Contacts 124 Team Total 114 Number of FAM’s/Site Visits 0 2 Number Trade Shows Attended 1 1 EVENTS RECAP IPW June 4 – 7, 2017 Location: Washington, DC Trends/Comments: Another successful year of meetings with International Tour Operators and our US, UK, German and Brazil Teams. Overall international tour operator business was reported flat or slightly down due to economic and political reasons. Zika was also mentioned in some of the meetings as a contributing factor. Latin American presence much bigger this year as tour operators are looking for unique ways to market themselves from the typical Miami or Orlando packages. This year we hosted a private dinner with our partners and 16 tour operators which was a great way to network and thank the operators for their business and continued partnership. We received rave reviews from all and will consider doing the same for IPW 2018. Jet Blue Training – June 14, 2017 Location: Orlando FL Jet Blue opened a new reservation center in Orlando this year and asked me to train 14 new agents on the destination. I was accompanied by the Hilton Naples and The Naples Beach Hotel & Golf Club. This was the first time anyone has done training in this office and they are looking to put me back on their schedule to do a training with all their agents. FAM’s/Site Visits: IAGTO pre-FAM – June 23 – 25, 2017 Location: Naples, FL July 31, 2017 Tourism Staff Reports 11 A-H 6 of 60 The IAGTO North American Conference took place in Miami this year and our UK Team OOMAC put together a pre-FAM with 11 hand-picked golf tour operators. The Ritz Golf Resort hosted the group and we played golf at Tiburon, The Naples Beach Hotel & Golf Club and La Playa Golf Club. This was a great group of people ready to book business in Naples. Two of the operators have already reached out to me to tell me that they are working to bring groups here. One would be a seniors group from FL and the other is a group from the UK. See also the OMMAC report. Alon Magenheim Site Visit: Alon is a golf tour operator from Argentina that joined the IAGTO pre-FAM but specifically to do site visits of the area. He did not golf with us but did join us for the meal functions. He was very impressed with the properties he visited as well as the various golf courses he toured. He will be working to bring golf groups to the area and he and I will keep in touch as well as meet again in October at LaFIT. Upcoming FAM Trips • Ancoradouro FAM - Brazil Tour Operators August 14 – 17, 2017. TUI FAM Update The Tui group sent out questionnaires to all the attendees that were chosen to participate in the FAM and they chose our airboat tour as the top highlight of their entire itinerary. July 31, 2017 Tourism Staff Reports 11 A-H 7 of 60 SPECIAL MARKET SALES REPORT- Michelle Pirre Tourism Assistant May 2017 PERIOD AT A GLANCE 2017 Number of Travel Agent Contacts 14 Number of Tour Operator Contacts 3 Number of FAM’s/Site Visits Number Trade Shows Attended 1 EVENTS RECAP Show Name: IGLTA 34th Annual Global Convention Location: St. Petersburg # Appointments: 17 Trends/Comments: I recently had the pleasure of attending the IGLTA conference in St. Petersburg. I have to say it was a great learning experience for me. Being the Tourism Assistant I normally do not get to go out and speak directly with travel agents and tour operators, so learning what the leisure market/specialty leisure market is looking for from the other side, was truly a great experience for me. Attached are the contacts I had appointments with, along with other contacts I met while networking. As this was an LGBTQ event, my thoughts of what they look for when traveling, I have to say were way off base! Keeping in mind this is the LGBTQ market, I have to say my whole morning of appointments interests were in the everglades! They want adventure and experiences and I didn’t bring it up first they did! My afternoon was a mix of eco, leisure, and weddings. There is only so much you can show and talk about in 6 minutes. Very short appointments so please send information as they are very interested in eco- tourism. Marketing & Advertising to LGBTQ In the LGBTQ Marketing 101 forum as well as the Millennials forum these are some things I took away for our destination: You cannot lump your LGBTQ Marketing into one group or type, there are many different Niches, there is no such thing as “LGBTQ Market” it’s not one market. The first item LGBTQ look for in a hotel is a good rewards program next they do look for LGBTQ friendly hotels when traveling abroad, this comes in July 31, 2017 Tourism Staff Reports 11 A-H 8 of 60 second, but mainly when traveling internationally. Within the states, they know that most hotels are friendly in general, so the little rainbow flag on your page, really isn’t going to do much, and they relate the little flag more to events than to LGBT friendly places. They look at pricing and value. LGBTQ are not luxury travelers, but will go for a moderate price range with a little luxury. Individual travelers choose rest and relaxation as the number one reason to travel, with museums and culture next, and historical attractions, scenery, foodie, finally beaches falling somewhere in the middle range. When traveling with their partners & spouses they want to share new activities and experiences with romance coming in second. There are two sets of Millennials, Younger Millennials at pricing and try to go on the cheap, lastly is location in the destination. Millennials like to travel in groups! Since they are digital all the time, getting together with other LGBTQ gives them a sense of community. Organizing group get togethers to go out on adventures and having experiences together. Millennials rely on bloggers/influencers for their information, they consider them their “friends” they trust their opinions Use Video - to reach millennials, Facebook live, YouTube etc… Millennials do not read printed ads, maybe in an LGBTQ pub, but generally they are not reading print ads. They are completely digital and rely on bloggers/influencers to get their info. If they want to go somewhere, they just google it, they do not use TripAdvisor or YELP etc, they rely on real people reporting real experiences. Here is an example of a group travel experience orchestrated by an LGBTQ millennial: my son is an LGBTQ Millennial, recently it was discovered that Harry Potter is going to be on Broadway next spring, they put it out on Facebook just like this: “Tim and I are going! And whoever wants to join!” Posted a pic of the article about the show. They have rounded up 25 people, who are now planning a trip to New York! They are coming from as far as LA! But this is what they do, I can tell you so many instances where they have gotten together with large groups of friends and traveled! If it’s something they want to do, millennials will find a way. Strange but true, *50 percent of millennials have a person they consider to be a BFF, and have never met them! But they consider them their friends, and only know them from the internet Training in diversity is important to the LGBTQ! The proper verbiage and etiquette is important, especially for weddings 2 women come to the front desk and you automatically assume they want 2 queens, but what if they are married? Here is a link for that type of training for staff: http://www.14stories.com/ and a link to an article about The Ritz Carlton Naples, when they were trained by 14 Stories http://www.14stories.com/_blog/Weddings_Redefined/post/a-gay-wedding-at- the-ritz-carlton-naples Here is another article about The Naples Beach Hotel & Golf Club written in Gay July 31, 2017 Tourism Staff Reports 11 A-H 9 of 60 Travelers Magazine just in case you were thinking that LGBTQ don’t come to our destination and share it, they do http://www.gaytravelersmagazine.com/naples-beach-hotel--golf-club---naples-florida.html If you want to advertise to the LGBTQ community authenticity is key. The guy with the washboard abs wearing a bikini is NOT what they look for in an ad, if they even read your ad! If you want to get your LGBTQ marketing right, look at the Marriott’s LGBT page, they are #1 in LGBTQ marketing. The reason, they use authentic gay couples, which makes the community feel they are sincere in their advertising and it makes them feel welcome, it resonates with them. Ft. Lauderdale recently ran an ad using a transgender model. People said “what’s the big deal?” “you can’t tell?!” Well it is a big deal, to the LGBTQ community. They know their actors, models, and community, and they knew she was in the ad. It makes them feel connected and gives them a feeling of welcome and sincerity. Again Authenticity is key! This is what I took from the educational sessions and from speaking direct to people. The LGBTQ have several niches, they are individual, they come in all shapes, sizes, ages and ethnicities. They all like and want different things when traveling. Eco tourism and adventure seems to be #1 no matter who we are talking to. Please let me know if you need any further information or contacts. July 31, 2017 Tourism Staff Reports 11 A-H 10 of 60 July 2017 Monthly Report- June Activity Sports–Michael Obyc, Ed Caum , Nicole King Development Activities this Period-Michael Obyc • Attended Parks & Recreation artificial turf Committee Meeting • Hosted Conference Call with USA Weightlifting • Attended an artificial turf site inspection at Barron Collier High School • Hosted a meeting with Paradise Coast TV • Attended webinar for Destination Marketing Association International • Attended Tourism Staff Meeting • Hosted a post-event meeting with US Open Pickleball • Attended monthly Parks & Recreation meeting • Attend June TDC Meeting • Attended Annual Marketing Summit June-USSSA Florida State Championship Event Impact Report Direct Impact $399,847 Economic Impact $568,724 Room Nights 487 TDC Funding $6400 Acquisition Cost $13.14 Total Local Tax ROI $7,758 TDT $2,514 2017 June – Total Event Impact Number of Events 1 Direct Impact $399,847 Economic Impact $568,724 Room Nights 487 TDC Funding $6400 Acquisition Cost $13.14 Total Local Tax ROI $7,758 TDT $2,514 July 31, 2017 Tourism Staff Reports 11 A-H 11 of 60 Development Activities this Period-Nicole King • Visited all Sporting Events in June • Attended Operations Meeting FBU • Attended Monthly Meeting with Parks & Rec staff • Attended Conference call-social Media Strategy FBU • Attended Tourism Staff Meeting • Prepared Monthly Report • Prepared Economic Impact Reports • On Site Meeting Florida Fire and Sanchez Casal Academy • Attended Post Event Meeting Pickleball • Attended Annual Marketing Summit • Completed NASC Training-SCEE Certification • Attended Webinar for Destination Marketing Association International Development Activities this Period- Ed Caum • Intern Job Descriptions Written, Approved • Conference Call with USA Weightlifting • Met with a Baseball Event Producer • Multiple meetings on USGA Women’s Mid-Amateur Championship • Turf Site Inspection Baron Collier • East Naples Community Park Walk Through, Meeting on Pickleball • Attended Annual Marketing Summit • Attended Sports Council Meeting • Multiple Meeting on FBU, news release sent out • Sports Complex Meetings, timeline being developed July 31, 2017 Tourism Staff Reports 11 A-H 12 of 60 PUBLIC RELATIONS & COMMUNICATIONS REPORT June 2017 PERIOD AT A GLANCE Number of Media Submissions from CVB PR - 230 Total 230 • 70 – Meetings or direct submissions • 160 – Naples #1 Best Beach Town local distribution Number of Journalists Hosted in Destination - 4 6 Total • 3 – Don George for Mantitlement Guy’s Getaway • 1 – Mandy Carter – Family blogger at JW Number of News Releases Written and/or Issued by CVB - 3 News Releases – • Naples #1 Beach Town to Live In • IPW – Guest experience transformed on Marco Island • IPW – Culinary scene in FL’s Paradise Coast Publicity Highlights (not included in agency reporting) • CBS This Morning segment on unusual sports events in small cities bringing big economic impact – US OPEN PICKLEBALL featured. Direct contact work with CVB • Trivago: Where to Travel in July – CVB provides info on Naples • Collier Tourism Column on signs of spring/summer, swallow-tailed kites upgraded to Sunday Tropicalia magazine • Collier Tourism Column highlights partners at annual CVB Marketing Summit Top Staff Projects – J. Modys • Attend IPW Int’l Media Marketplace • Ad agency meeting: content video shoot site, • CVB Strategic Marketing Summit • FBU marketing planning meeting • Cover Art Reef press conference; interview Vito Dibari, Diane Flagg about new artificial reef with turtle design • Interviews for assistant position • Copy edits to consumer e-newsletters, rewrite meetings e-newsletter • Edit best beach news release • Edit, rewrites for FBU news release • Ongoing addition of website articles, listings, • Planning for September Brazil Press FAM • Planning for SE Florida travel/food writer FAM or FAMs to highlight getaways, dining • Attend FRLA SWFL meeting at Naples Grande July 31, 2017 Tourism Staff Reports 11 A-H 13 of 60 DIGITAL & SOCIAL MEDIA REPORT Buzzy Ford JUNE 2017 PERIOD AT A GLANCE 2017 2016 Twitter Accounts (3) 180 Post, 2,810 Total Engagements, 70 Link Clicks, 88 New Followers, 101,435 Twitter Impressions 352 Post, 3,069 Total Engagements, 72 Link Clicks, 202 New Followers, 136,657 Twitter Impressions Facebook Accounts (5) 472 New Fans, 9,183 Engagements, 161 Post, 1,649,451 Impressions 620 New Fans, 20,045 Engagements, 92 Post, 1,375,274 Impressions Instagram Accounts (2) 53 Posts, 197 followers gained, 5,894 Engagements, 46 Posts, 260 followers gained, 1,908 Engagements Website Enhancements • Updated / Created Event / Deals / Partner Listings • Update Paradise Coast in the News website section • Updated Meetings Page Hotel Deals / Group Deals • Assist various partners with website listing assistance • Post Events to Paradisecoast.com Website • Post Various Deals to Paradisecoast.com Website • Update Sports Website Events • Solved text spacing issue • Trained Ritz Carlton on Listing events • Began work on Tourism Star Awards Webpage • Assisted Paradise Advertising with Google Analytics/Adwords Access • Test Website Emergency Procedures • Renew various expiring domain names • Relaunched Paradise Coast Blog • Enabled Social Media Sharing for Media Center “in the news” articles • Review online visitors guide links July 31, 2017 Tourism Staff Reports 11 A-H 14 of 60 Future Project Highlights Production/Lead Highlights PARADISE COAST℠ FILM OFFICE July 2017 PERIOD AT A GLANCE This Year Last Year Spending Estimate New or Repeat Productions 1 2 $30K 1 new Working Leads 4 6 Meetings Attended 1 6 Events/ Tradeshows 0 1 Media Assisted 0 1 Location Scouts 1 3 • Citizens Pictures – tv reality/lifestyle series filming on Cape Romano. Weather – permitting (this has been rescheduled) will now begin first week in August • A local production company in pre-production for a low-budget horror film to shoot this fall in the Picayune State Forest • Top Gear America/BBC America – re-launching the popular car series (the History Channel’s predecessor shot here in 2013 ) the production company is scouting possible locations in the county • Producer Scott Fort (Bone Tomahawk) is looking for a “film friendly resort” for a low-budget independent film for a three-week shoot –have narrowed it down to 3 Southwest FL properties • HGTV/DIY Network- Ultimate House Hunt – a local property in Grey Oaks is a finalist in HGTV’s popular Ultimate House Hunt in the category of “Outdoor Retreats.” The category is comprised of seven other homes, including a South African mansion; a waterfront villa in St. Maarten; and a mountaintop estate in Hawaii. Last year’s competition had over one million voters participate. Voting closes: Tuesday, July 18 July 31, 2017 Tourism Staff Reports 11 A-H 15 of 60 VISITOR SERVICES REPORT- Lori Lou Waddell JUNE 2017 Visitor Profiles Month Big Cypress Oasis Everglades Immokalee Marco Island Naples YTD Total Year 2015 52,473 107,564 85,941 1,103 6,810 20,419 274,310 Year 2016 65,051 104,162 67,403 1,252 6,321 6,992 251,180 Jan 2017 6,866 11,624 6,840 148 829 1,072 27,379 Feb 2017 8,092 14,656 8,993 80 1,019 1,031 33,871 Mar 2017 7,473 13,196 9,533 350 720 617 31,889 Apr 2017 4,979 10,358 6,205 82 518 457 22,599 May 2017 2,623 6,261 2,765 60 364 292 12,365 Jun 2017 1,989 4,229 1,847 77 254 294 8,690 Jul 2017 Aug 2017 Sept 2017 Oct 2017 Nov 2017 Dec 2017 Total YTD Naples and Marco Island Domestic Visitor Information Center Visitor Origins July 31, 2017 Tourism Staff Reports 11 A-H 16 of 60 Naples and Marco Island International Visitor Information Center Visitor Origins Naples Visitor Information Center July 31, 2017 Tourism Staff Reports 11 A-H 17 of 60 July 31, 2017 Tourism Staff Reports 11 A-H 18 of 60 Naples Visitor Information Center Activities for the Period • Attend CVB staff meeting • Share rack card holders with Marco Island Chamber of Commerce Visitor Center • Check rack card par-levels at Naples Depot Museum • Manage booth at Senior Lifestyles Expo • Continue finding Turtles on the Town • Collaborate on sending rack card holders to Marco Island Visitor Center • Collaborate on sending rack card holders to Immokalee Visitor Center • Speak at TDC on behalf of Greater Naples Chamber of Commerce • Deliver tourism/Naples marketing materials for Sports Council Booth for USSSA Softball at North Collier Regional • Went to Gulf Coast Visitor Center-Everglades National Park. Drop off Paradise Coast maps to Jill Wilson. • Stop in at Everglades City Chamber of Commerce Visitor Information Center-closed at time of visit. • Respond to all emails regarding tourism in Collier County coming to Chamber of Commerce • Respond to requests for Visitor and Relocation packets • Update Visitor Counts for Collier County Visitor Information Centers • Update Statistics for Naples Visitor Information Center • Request all materials below par levels for Visitor Information Center from attractions, hotels, restaurants • Manage VIC Vol Schedule • Manage/update/email Calendar of Events for Tourism partners • Manage daily operation of Visitor Information Center • Manage all requests for Visitor and Relocation materials Distribution • Naples on the Gulf, Paradise Coast Visitor Guide & Maps, 5th Avenue Guide, Downtown Guide to USSSA event • Gulf Coast Visitor Center-Everglades City-dropped off Paradise Coast Visitor Maps-for Jill Wilson. • 2017 Bike Maps Attendance • Chamber of Commerce monthly events • TDC Meeting • BCC Meeting • Concierge Meeting • Sports Council Board Meeting • Sports Council General Member meeting July 31, 2017 Tourism Staff Reports 11 A-H 19 of 60 AVIAREPS- Brazil Monthly Report June Activity 2017 MARKET INFORMATION • GOL Airlines started on June 20, to charge per baggage checked. This is valid for all tickets issued from this date on. See new rules here: http://www.panrotas.com.br/viagens- corporativas/aviacao/2017/06/gol-inicia-hoje-cobranca-de-bagagens-veja-regras_147305.html?lista • Brazilians are the second largest buyers of properties in Miami, having invested an average of USD 671K per property. (http://www.panrotas.com.br/noticia-turismo/destinos/2017/06/brasileiro-e- 2o-maior-comprador-de-imoveis-em-miami_147253.html?pesquisa) • Luxury Tourism has generated over USD220M in 2016. One of the markets with greatest growth potential in Brazilian Tourism. This is how the president of Brazil Luxury Travel Association (BLTA), Martin Frankenberg, defines the luxury segment in the country. The entity's annual report will be released on June 27, but he told M&E that the industry handled $ 725 million real in the country last year. The value, though considered high by him, can still improve. For the president, if better exploited, the sector has the potential to grow between 40 and 50% in the coming years. (http://www.mercadoeeventos.com.br/noticias/servicos/turismo-de- luxo-movimentou-r-725-milhoes-no-brasil-em-2016/ ) TRADE Leisure Sales Calls / Meetings Name Market Company Objective and Outcome Follow Up Ricardo Bezerra ricardo.bezerra@voeazul.com. br BR Azul Viagens – TO Av. Marcos Penteado de U. Rodrigues, 939 – Torre Jatobá, 9th floor – Barueri/SP – 06460-040 – Phone: 5511 4134.9800 Training schedule for the whole call center team for August. On going. July 31, 2017 Tourism Staff Reports 11 A-H 20 of 60 Cesar Turlão cesar.turlao@ancoradouro.co m.br BR Ancoradouro – TO Av. Dr. Liráucio Gomes, 55 – Campinas/SP - 13024-490 Phone: 5519 21373034 Ancoradouro has has the final dates for the FAM, August 13 to 21. Is now defining selection process for participants. Vilmara Souza vilmara.souza@mmtgapnet.com.br BR MMT – BR Francisco Matarazzo, 1350 - Água Branca - São Paulo/SP - 01144- 080 – Phone 5511 4503.1444 MMT will promote a workshop for 400-600 agents in August or September that will have the participation of several destinations and will include two different markets. They will send us a proposal for participating in this event that will include a 30min training session per market. Michael Barkoczy michael@flytour.com.br BR Flytour – TO Av. Francisco Matarazzo, 1350 – Torre II – 2nd floor – São Paulo/SP – 05001-100 Phone: 5511 4503.2525 It was discussed at IPW the participation in the Flytour Sales Fair, which was already approved by PC. Awaiting signed documents from Claudia Cianfero. Luca Souza luca.souza@abreutur.com.br BR Abreu – TO Rua Lauro Muller, 116 – Suite 905 – Rio de Janeiro/RJ – 22290-906 Phone: 5521 2586.1806 Wants to expand trainings into SP countryside. Will send us a proposal. July 31, 2017 Tourism Staff Reports 11 A-H 21 of 60 Bruna Batista bruna.batista@latam.com Latin Americ a Santiago - TO Av. Presidente Riesco, 5711 – Piso 7 – Las Condes – Santiago/Chile Phone: 56 2 26201489 Since TAM and LAN became one company, all the products department from TAM moved to Chile, which is why this contact is not based in Brasil. Bruna stated that they are able to develop a Coop with products + sales campaign for the whole Latin America. Will send us a proposal from Brasil, with additional actions for other countries in Lat. Am. Vitor Santos vitor.santos@orinter.com.br BR Orinter – TO Rua da Consolação, 247 – 8th floor – São Paulo/SP – 01301-903 – Phone: 5511 3514.4444 Orinter Roadshow was adjusted for group trainings in the south for more effectiveness. They are also developing new products focused in niche markets such as honeymoon and destination wedding, and requested material developed specifically for the niche. Will send us the project for evaluation when last details are defined. PC has to put together collateral developed for destination wedding and honeymoon, there are several requests on this area. Juliana Balancin jbalancin@trendoperadora.co m.br BR Trend – TO Rua Alceu Amoroso de Lima, 470 – Ed. Niemayer – Suite 909 – Caminho das Árvores – Salvador/BA – 41820-770 Juliana participated in our last FAM, and stated that all properties visited are already in their system with personal recommendation by her. When asked what are the highlight from Will schedule new trainings soon. July 31, 2017 Tourism Staff Reports 11 A-H 22 of 60 Phone: 55713016.1500 Paradise Coast that she believes Brazilians would like she said: “The sunset on the beach, the Everglades attractions and the great food!” Eduardo Zorzanello eduardo@rossiezorzanello.co m.br BR Rossi e Zorzanello – FESTURIS Organizer Rua Garibaldi, 308/201 – Gramado/RS – 95670-000 Phone: 5554 3286.3313 PC is registered for FESTURIS. On stand by for hotel and airline tickets reservations. Tatiana Milat tatiana.milat@55destinos.com BR 55 destinos (Alatur JTB) – TO Av. São Luis, 50 – 9th Floor – Ed. Itália – São Paulo/SP – 01046-000 Phone: 5511 3217.4176 Tatiana gave us a great feedback on the FAM. She mentioned several points that she believes are positive for the market: the Outlet and its variety of stores, the diversity of restaurants, the airboat tour and beaches and its pleasant vibe. 55 is fully booked for trainings until August. Until then, Tatiana will work on developing the products, so when we have the training she will join us to inform the agencies about what they have to offer on the region. Paulo Biondo paulo.biondo@agaxtur.com.br BR Agaxtur – TO Av. Europa, 884 - Jardim Europa, São Agaxtur has grown to 19 stores in the last few months, with 5 new stores opening until the end of the Will verify how they can market PC for July 31, 2017 Tourism Staff Reports 11 A-H 23 of 60 Paulo/SP - 01449- 000 Phone: 5511 3067.0900 year. They will have new sales promoters in Porto Alegre, Florianópolis, Brasília, Salvador and Recife. They will also start developing niche and segmente packages, a market that has been growing in Brazil sales together with cruises. Proposed the following trainings for approval, please review. Dates are TBC to July/August: Market Partne r Operat or Investment Operator Investment PB Investment PC São Paulo - 50ppl Agaxtu r USD 614,35 USD 307,18 USD 307,18 Campinas - 50ppl Agaxtu r USD 995,68 USD 497,84 USD 497,84 Socoraba - 50ppl Agaxtu r USD 889,15 USD 444,58 USD 444,58 Santos - 50ppl Agaxtu r USD 976,20 USD 488,10 USD 488,10 Belo Horizonte - 50ppl Agaxtu r USD 1.038,70 USD 519,35 USD 519,35 Ricardo Campos ricardo@tradetours.com.br BR Trade Tours – TO Avenida Ipiranga, 318 - Bloco B - Conj. 1001 - República, São Paulo/SP - 01046- 010 Phone: 5581 99996.4115 Ricardo sent us the following proposal for the trainings. Proposal to be approved by PB for training to be done until September, with the development of product. Dates of trainings TBC. July 31, 2017 Tourism Staff Reports 11 A-H 24 of 60 Market Partne r Operat or Investment Operator Investment PB Investment PC São Paulo - house team Trade USD 0,00 USD 0,00 USD 0,00 Rio de Janeiro downtown 1 - 30ppl Trade USD 4.500,00 USD 2.250,00 USD 2.250,00 Rio de Janeiro Barra 2 - 30ppl Trade for all trainings for all for all Cuiabá - 50 ppl Trade trainings trainings Campo Grande - 50 ppl Trade São Paulo 1 - 30 ppl Trade São Paulo 2 - 30 ppl Trade Celso Aredes caredes@skytours.com.br BR Sky Events & Incentive Travel – TA Av. Jurema, 185 – Moema - São Paulo/SP – 04079- 000 Phone: 5511 3791.2217 Sky specializes in MICE, corporate and Incentive. They have requested more information on MICE about Paradise Coast. Information sent. Priscila Farias priscila@aguilaviagens.com.br Soroca ba Águila – TA Av. Eng. Carlos Reinaldo Mendes, 3200 - Além Ponte – Sorocaba/SP Phone: 55 15 3358 2644 Priscila will participate in a leisure event in Sorocaba and requested material for distribution. Collaterals sent. July 31, 2017 Tourism Staff Reports 11 A-H 25 of 60 MICE Sales Calls / Meetings Name Market Company Objective and Outcome Follow Up Training Name of Company Market Number of Staff Trained Training Follow Up Promotions (Joint Marketing Activities – JMA’s) AVIAREPS is quoting and preparing a list of Co-Op and Trade actions for 2017. We will send this as soon as possible. Tour Operator Name Market Description – Coop Actions Launch/Start Status Ancorado uro BR Only one training and the FAM Tour missing. Packages on website: Final stages. Second training scheduled to June/July in Ribeirão Preto, SP countryside. Date will be defined soon. FAMTour will place in August/2017, sponsored by AVIANCA. Date scheduled to 13 to 21 of August. July 31, 2017 Tourism Staff Reports 11 A-H 26 of 60 Shows / Sales Missions / Fam Trips (Media and Trade) / Other Name Market Description Date Status FESTURIS Southern Brazil Largest B2B trade show in Brazilian southern region. November 9-11 Registered FAM BR PC + PB + Ancoradouro + AVIANCA FAM 12 people total August 13 to 21 (arrival on 14) Scheduled. Tickets sponsored by AVIANCA. MEDIA RESULTS Media Meetings Name Publication/Media Market Objective & Meeting Notes Follow Up Camila Brandalise IstoE BR Meeting Discuss new opportunities camila@istoe.com.br Gardenia Rogatto Nao Pira Desopila BR Meeting Discuss new opportunities gardenia.rogatto@naopiradesopila.com Carina dos Santos Brito Portal iG BR Meeting July 31, 2017 Tourism Staff Reports 11 A-H 27 of 60 cbrito@igcorp.com.br Discuss new opportunities Caio Martins Dubbi BR Meeting Discuss new opportunities caio@dubbi.com.br Mauricio Oliveira Viagens Possiveis BR Meeting Discuss new opportunities maums77@gmail.com Antonio Guerra MG Turismo BR Meeting Discuss new opportunities postagensmgturismo@gmail.com Ray Santos Jornal Dia a Dia BR Meeting Discuss new opportunities jrdiadia@terra.com.br DIGITAL RESULTS Travel3 July 31, 2017 Tourism Staff Reports 11 A-H 28 of 60 Loving Florida July 31, 2017 Tourism Staff Reports 11 A-H 29 of 60 Travel3 July 31, 2017 Tourism Staff Reports 11 A-H 30 of 60 Radio Band News Belo Horizonte MEDIA LINKS • Travel3 http://travel3.com.br/noticia.php?paradise-coast-tem-48km-de-praias-para-o-brasileiro-curtir---descobrir-15257 • Loving Florida http://lovingflorida.com/br/everglades-na-florida/ • Travel3 http://www.travel3.com.br/podcast.php?o-que-paradise-coast-tem-para-oferecer-aos-brasileiros-15266 • Radio Band News Belo Horizonte July 31, 2017 Tourism Staff Reports 11 A-H 31 of 60 https://soundcloud.com/radiobandnewsbh/viagens-27062017-o-que-paradise-coast-tem-para-oferecer-aos- brasileiros MEDIA VALUE MEDIA SUBJECT PUBL. DATE MEDIA VALUE CIRCULATION Travel3 Paradise coast has 48 km of beaches for Brazilians to enjoy + discover 6-4 USD 4,200.00 200,000 Loving Florida Everglades in Florida 6-9 TBC TBC Radio Travel3 What Paradise Coast has to offer to Brazilians June USD 4,200.00 200,000 Band News FM What Paradise Coast has to offer to Brazilians 6-27 TBC TBC Total USD 8,400.00 400,000 SOCIAL MEDIA Facebook Paradise Coast Facebook address is www.facebook.com/paradisecoastbr We achieved a significant rate of engagement and have now over 18,427 likes on the page. July 31, 2017 Tourism Staff Reports 11 A-H 32 of 60 Promoting Shelling Post with video Post promoting Fathers Day July 31, 2017 Tourism Staff Reports 11 A-H 33 of 60 Prospect work for July • Definition of dates and participants for the press trip • First approach with selected journalists to be invited for the press trip • At least 1 press release to distribute to media • At least 7 media calls/meetings • Definition of process for selecting participants for the FAM and start of selection • Get approval for trainings proposed for scheduling asap • Sales calls • Definition of Social Media management agency • Translation of map listing and scripts Approved:____________7/7/17______ July 31, 2017 Tourism Staff Reports 11 A-H 34 of 60 DIAMONDE MONTHLY ACTIVITY REPORT JUNE 2017 EUROPEAN SALES & MARKETING TOUR OPERATOR ACCOUNTS  Key Accounts Tour Operator Achievement Cost DERTOUR Conducted a comprehensive training of the DER Touristik Service Center in Frankfurt. In total we trained 10 agents, including Melanie Belle the product coordinator for Florida from Kuoni and Katharina Volkmar the product coordinator from the Dertour Florida team. We held two sessions and each group was very interested and took many notes as well as they had questions. About 50% have been to NAP personally. The training was successful and very much appreciated. Secured and achieved to be included in their newspaper USA, Florida edition with 1 page, send out on July 14th. The newspaper will be announced in their weekly counter mail 15 of the newspapers will be send to 8,600 TAs in Germany and 10 to 1,200 in Austria. The newspaper will also be placed on their TA online portal come closer. Other participating partners are St Pete, Ft. Myers, Bradenton/Tampa, Ft. Lauderdale and airberlin. $ 3,400 TUI We achieved inclusion of NAP into the follow up newsletter to the TUI Florida Live event July 31, 2017 Tourism Staff Reports 11 A-H 35 of 60 participants. Input (news of NAP) were provided accordingly. CANUSA Secured and scheduled a destination training for the travel agents in the Berlin office on August 17th, 2017. Secured and confirmed participation at the CANUSA Pow Wow in December. This is an exclusive event which takes place once a year in the CANUSA headquarter in Hamburg. It is the only time of the year, where all the colleagues from the seven offices come together to take part in staff trainings on the destinations and products. This year they will additionally plan to organize a Florida themed beach party in a well-known event location near the Hamburg office. During the staff training sessions, we will get, next to Fort Myers & Sanibel“ as well as „Florida Keys & Key West“ an exclusive opportunity to hold several destination trainings to the sales team. $ 4,000  Benelux Accounts Tour Operator Achievement Cost Riksja Travel Evelyn Groenenberg Dutch TO specialized in long-haul travels. They feature 40 destinations all over the world and have a USA website which is called Amerika Online, they work with a building block system for their travels. NAP hasn’t been a building block until we have achieved them to include it on their website in March 17. On top of this we have now achieved them to include the NAP building block also on their separate homepage July 31, 2017 Tourism Staff Reports 11 A-H 36 of 60 “America Kids”, which is focused on family travels to the USA. Tenzing Travel Secured that the NAP dedicated pages in new Florida brochure will be updated. Sent new images, insider tips and destination text accordingly.  Secondary Accounts Tour Operator Achievement Cost Meso Reisen Secured and scheduled a destination training in Berlin on August 17th, 2017. In addition to that we have supported Meso Reisen with brochures for them to distribute to their clients. TRAVEL AGENTS  Sales calls: Total of 33 personal visits to travel agents in Saarland, Dusseldorf, Algäu.  Support: We have supported Siamar Reisen a TA in Leipzig with giveaways for their jubilee in August. EVENTS  IPW Washington DC o Dates: June 4-7, 2017 o City: Washington DC o Feedback: Attended IPW in Washington DC and held meetings with a total of 20 accounts from the DACH and Benelux market. Please find attached the detailed meeting report consisting of detailed information on each meeting held. A personal follow up was done for each account we met. Summarizing the trade show, we had productive meetings, both with existing TO accounts but also prospective TO specialists in the respective markets. In general, it is a challenging year, for both, the big players and the North America specialists in the German market. The main reason is the currency exchange rate which affects especially families. The “Trump effect” does not help either. Canada gained market share from July 31, 2017 Tourism Staff Reports 11 A-H 37 of 60 the USA, but rather from the Westcoast than from Florida as a beach destination. Interestingly, while the booking numbers from the German speaking markets are either down or flat for Florida, the Dutch and Belgian markets seem to have finally recovered, even though the tour operators do report an increasing competition with the OTAs. Looking at Naples in particular, the booking situation differs from TO to TO but all in all the Westcoast of Florida has gained a lot more market share while booking numbers for Miami and the East coast are mostly down.  Golf tournament Frankfurter Sportstiftung o Dates: June 23, 2017 o City: Frankfurt o Participants: 80 golf players and 180 guests during the evening event o Feedback: Secured and participated at the golf tournament of the Frankfurter Sportstiftung in cooperation with Rademacher Reisen and the Ritz-Carlton Abama. Frankfurt is a great area with consumers with a high income. As the Ritz-Carlton, Naples sponsored a 5 night stay therefore the NAP exposure was FOC. We had the chance to place brochures and giveaways at the goodie bags which were distributed to all participants. On top of this the brochures where handed out during the tournament, were we could present the Ritz-Carlton and NAP with personal presence. During the evening raffle the name of the Ritz- Carlton, Naples and the NAP logo was shown to all guests. In addition to that, we could secure the NAP logo to be displayed in the golf magazine of the Frankfurter Sportstiftung and have the name of the Ritz- Carlton, Naples and the NAP logo displayed on the website.  Registrations / Preparations o Registration for VUSA AT Seminar (Jan 2017) MARKETING Type of Activity Details Cost NAP B2B newsletter Prepared and sent out dedicated NAP newsletter featuring “summer activities for families” to 2.720 agents in DACH on June 29, 2017. The opening rate 5 days after it was sent out was 19,8 %, which is lower than last time. Could be due to start of summer holiday. 525 opened and in total it was opened 901 times. The B2B newsletter was July 31, 2017 Tourism Staff Reports 11 A-H 38 of 60 successful. Please find screenshot of newsletter attached. NAP B2C newsletter Prepared and sent out dedicated NAP newsletter featuring “summer activities for families” to 643 consumers in DACH on June 29, 2017. The opening rate 5 days after it was sent out was 27,8 % which is again very high compared to the industries average of 17 %. 177 opened the newsletter and in total it was opened 267 times. All in all, this B2C newsletter was very successful. Please find screenshot of newsletter attached. Bellinghausen mailing Sent out dedicated Naples newsletter featuring information on things to do at the Paradise Coast to 360.000 consumers in the Netherlands through Bellinghausen on June 10, 2017. Detailed follow up will follow in July. € 2.520 Facebook group We could achieve a good amount of interactions among the Facebook members giving advices and tips about NAP to each other. DiaMonde Facebook We could place a NAP dedicated Facebook post on our DiaMonde Facebook fan page with over 600 fans mostly travel agents and other travel industry partners. Pinterest We have been expanding our NAP dedicated pin wall on the DiaMonde account and pinned images and German blog posts during June. Facebook # posts: 14 #fans: 8661 #most successful post: 17.06.17 5th Avenue, reached 6921 clients, 124 reactions and 102 likes. Please find screenshot attached. July 31, 2017 Tourism Staff Reports 11 A-H 39 of 60 MEDIA / PR  Inclusion in travel magazines o TravelTalk Newsletter  We secured to be featured in the travel agent journey report from our Willy-Scharnow fam in May, which was send out in the TravelTalk newsletter on June 13, 2017. Please find article attached. o Golf Woman  Resulting from the PR fam from January of the editor from the magazine Mr. Stegmaier, they have included 2 articles in their June magazine of the Golf Woman. Naples and Marco Island are named on the cover page and the first article is about the JW Marriott and the second is about the Naples Beach Golf Course. Please find articles attached. o Florida Sun  We achieved that the Riverwalk Restaurant and Tin City is featured with a 1 page article in the June Florida Sun edition 2017. Please find article attached.  Press release o We have sent out a press release focusing on the culinary highlights of NAP to the media in DACH with assistance of PR agency Schirm Communications. The press release was sent on June 28, 2017.  Press release o The Willy-Scharnow foundation have sent out a press release focusing on our FAM with the Fort Lauderdale CVB in DACH. The press release was sent on June 12, 2017.  Press request o We have secured a media request from the journalist Georg H. Jeitler from Vienna Austria. His wife is the editor of the regional lifestyle magazine http://www.baden-passion.at/archiv/, which is the very wealthy southern part of Vienna. He is the photographer of the magazine and they are planning a Florida article in the winter/fall edition of the magazine. Therefore, they have requested media rates for a 3-night stay in Naples. Await feedback from hotel partner.  Online luxury magazine “LuxusInsider” o Negotiated, secured and confirmed gallery ad and newsletter ad for the USA edition of the LuxusInsider, an online luxury magazine for the travel industry, mainly travel agents in July. Sent content for ads, which have been approved already. PROJECTS  Feedback Willy-Scharnow Fam We received all the questionnaires from the participants of the fam and the feedback was great. The combination between west coast and east coast was perfect for the agents to see the differences and advantages of each coast July 31, 2017 Tourism Staff Reports 11 A-H 40 of 60 line. They very much enjoyed the variety of the program and especially named the Dolphin Explorer Tour as their highlight. All in all, it was a very positive feedback for us.  Blogger relations Resulting from our email blast in May to a selection of identified bloggers, we received excellent feedback from 4 of the 10 contacted bloggers. We could secure them to contact us when they will plan their next Florida trip. One of them has the opportunity for us to have a native advertisement on their blog. We will stay in contact with the blogger and work on the blogger relations accordingly.  Translation Visitors Map As the new Visitors Map is from now on produced in Germany, we have translated the text in the map to German.  Inventory We have again created a comprehensive list of all stored brochures and giveaways.  Marketing plan FY 2017/18 Worked out and presented proposed budget for FY 17/18 including suggested and evaluated sales, marketing and promotion activities for the next year. Based on our marketing strategy for 2017/18, opportunities were discussed, evaluated and negotiated with either tour operator partners or third parties. A detailed proposed budget plan was presented to the CVB including exact negotiated cost and suggestion of timings for realization of activities. CONSUMER  Brochure fulfillment: 13 in total  We have supported 1 consumer via e-mail in their travel planning. HIGHLIGHTS IN JULY  TO Training Faszination Fernweh, July 14, 2017  TO Training CANUSA Stuttgart, July 4, 2017  TA Sales Calls in Konstanz, July 25 -27, 2017  TA Sales Calls in Luxemburg, July 9-21, 2017  TA Sales Calls in Zurich, July 26-28, 2017  LuxusInsider gallery ad and newsletter ad, July 20      July 31, 2017 Tourism Staff Reports 11 A-H 41 of 60  MARKET NEWS  Economic Overview Germany  Germany Economy Outlook The German economy continues the upturn in the second quarter. The industry expanded production for the fourth consecutive month. Construction in the construction sector remains at the same level after the previous month's strong growth. The business climate in the economy is at a record level. The employment structure continues to develop dynamically. In view of the further decline in unemployment, the development of the real population is comparatively weak and the number of atypical workers remains high. Private and government spending on consumption is also continuing to grow noticeably. Source: BMWI)  German Airlines  New routes and takeoff delays German airlines are adding new offers, planes and routes but one start-up is facing launching problems. TUI is stepping up its cooperation with Lufthansa’s budget subsidiary Eurowings for long-haul holidays. Under a new sales offer, customers who book a TUI long-haul holiday in the Dominican Republic, Cuba, Thailand, Jamaica, the USA (Orlando, Miami) and Mauritius with Eurowings flights will benefit from free transfer flights to Cologne/Bonn from nine airports in Germany, Austria and Switzerland. The offer applies to bookings by July 15 for departures between November 1 and December 31. (Source: fvw, June 22, 2017)  Air Berlin  Quo vadis for crisis-hit carrier? The future of Air Berlin remains unclear after a dramatic week that included a request for state financial backing. Air Berlin’s strategy of downsizing its large fleet and repositioning itself as a network carrier focusing on European city routes and long-haul destinations was thrown into question by Etihad’s decision last week to call off talks with TUI over the planned TUIfly-Niki joint venture. Instead, the Gulf airline says it now sees a future for heavily loss-making Air Berlin and Niki as sister airlines but with separate operations and business models. Air Berlin itself responded quickly to the joint venture breakdown by officially seeking state financial guarantees worth €120 million guarantee from the two regional governments of Berlin and North Rhine Westphalia (NRW). The airline’s two hubs, and most of its employees, lie in Berlin and Düsseldorf, the NRW capital. July 31, 2017 Tourism Staff Reports 11 A-H 42 of 60 But several leading politicians rapidly played down the prospects of the listed company, which has made heavy losses for years and has accumulated debts of about €1.3 billion, receiving any state aid. Financially, Air Berlin remains dependent on shareholder Etihad, which has committed itself to supporting the German carrier for another 18 months. However, the departure of Etihad CEO James Hogan and the carrier’s strategic review have raised questions about how reliable this commitment is. Air Berlin CEO Thomas Winkelmann repeated this week that the airline is open for a partnership, including possibly with Lufthansa. But Lufthansa CEO Carsten Spohr has made it clear that he would only be interested in a deal if Air Berlin’s debts are first taken over by Etihad. Meanwhile, Air Berlin claims that it has successfully overcome the widespread problems with its flight operations of the last few weeks, which included countless delays and cancellations. These resulted from ground handling problems but also the transfer of leisure flights to Niki. CCO Götz Ahmelmann said: “By and large we are now flying to schedule again. We have the situation under control.” The airline has taken on 700 additional crew members to operate planes, and also wet-leased six planes from Alitalia and Italy’s Mistral Air for the summer, he said. (Source: fvw, June 14, 2017)  Destination USA  Mixed booking trends on German market Tour operators report fluctuating trends for Germany’s top long-haul destination as the ‘Trump effect’ and stronger dollar impact business. No really clear picture emerged at the recent IPW incoming trade fair in Washington of how Destination USA is performing on the German market this year. The USA is the top long-haul destination for German travellers and a record number of 2.3 million Germans visited the country in 2015. Despite widespread forecasts that foreign visitors could be scared off the strong dollar and by President Trump’s rhetoric and policies, such as the travel ban on seven Muslim countries, it is unclear whether there is any real ‘Trump slump’ or not. Hardly any German tour operators admitted any decline in bookings or sales revenues for the USA this year, with a mix of stable figures and moderate growth. With Canada continuing to boom, North America is proving popular this year overall. Fabio Negro, North America product manager of the FTI Group, commented: “We’re very satisfied with USA trends and will close the year ahead of last year. July 31, 2017 Tourism Staff Reports 11 A-H 43 of 60 Campervans and car rentals are going well, and there is only slightly reserved demand for coach tours.” Similarly, Robin Brückner, TUI’s North America product chief, declared: “The USA has lost none of its pull. We are seeing good demand and expect the USA to close the business year positively.” Gerrit Seefeld, senior product manager for Neckermann Reisen, said: “The season has started well for the USA. The dollar exchange rate is generally influencing booking behaviour more than the political situation.” In contrast, Per Illian, product manager of DER Touristik, admitted: “At present we are experiencing more holding back of bookings than at the start of the year. But price discounts and incentives from many destinations are driving late sales.” The picture was similarly mixed among specialists, with varying assessments. Tilo Krause-Dünow, managing director of Canusa Touristik, said: “We’re very satisfied with the single-digit increase in US sales. Despite the fairly robust dollar, the prices are not completely off track.” “Canada is going well and the USA is good, but not as good as we hoped for. Customers are switching more often to other destinations due to the political situation,” commented Holger Howind, product manager of Diamir Erlebnisreisen. On the other hand, Rüdiger Berger, managing director of Explorer Fernreisen, said: “The USA is slightly down. We expect US business will close at last year’s level or with a slight decline.” Friedrich Roth, Chief Operating Officer of CRD, commented: “Requests and bookings for the USA are slightly negative. We expect a decline for the (overall) tour operator market, but that should not be over-interpreted due to the strong previous years.” Similarly, Timo Kohlenberg, managing director of America Unlimited, added: “I think the market is clearly heading downwards. At trade fairs and in social media we are experiencing a strong rejection of the US president. We’re responding to this with strong marketing measures.” Dirk Büttner, owner of Argus Reisen, was more blunt. “We lost some bookings in January and February. But people seem to have got used to the clown in the White House in the meantime.” Meanwhile, Brand USA, the tourism marketing organisation, is fighting a rearguard action to save itself. President Trump wants to scrap the organisation but it still has a majority of supporters in Congress. Its contract runs until 2020 unless Congress revises the Travel Promotion Act which it passed with a large majority in 2014. July 31, 2017 Tourism Staff Reports 11 A-H 44 of 60 Despite the political funding dispute, Brand USA is pressing ahead with its latest promotion campaign, ‘One Big Welcome’, in which local residents present personal tips for their cities or regions. “We want to show how hospitable people are in this country,” explained the organisation’s chief Chris Thompson. “As little has changed about that as about the attractiveness of Destination USA,” he emphasised. (Source: fvw, June 14, 2017)  Trump Slump Could Take a $1.3 Billion Toll on U.S. Travel Spending Travel executives often say uncertainty is bad news for business. Now one group is trying to show just how bad. The Global Business Travel Association on Friday said it has developed an “uncertainty forecast” to highlight the impact of “mounting geopolitical uncertainty” on the economy. “There is no question that uncertainty is bad for business travel and bad for the global economy,” executive director and chief operating officer Michael McCormick said in a blog post. In the forecast, the association projects a $1.3 billion loss in overall travel-related spending this year in the United States from Europe and the Middle East (see chart below). That total includes hotels, food, rental cars, entertainment, and shopping that travelers would have done while here. It also factors in airfare that would have been spent within the U.S. Another $943 million is expected to be lost on airfare that would have been purchased in Europe and the Middle East, $332 million of that for business-related travel. (Source: Skift, May 19, 2017)  Winter holiday sales surge as summer bookings stagnate Germans snapped up early winter holiday offers last month but summer sales tailed off, according to new figures. Travel agencies in Germany increased their overall holiday sales by 4% in May after an 8% decline in April, the latest representative sales analysis of 1,500 agencies by market researchers GfK found. Bookings for summer 2017 stagnated at last year’s levels in May after mostly good increases in recent months. This left the underlying cumulative growth for this summer at +3%, the same level as in April. In terms of departure months, July (+4.6%) and September (+8.8%) both have solid increases but August was 3.2% lower. May sales closed with a 13.8% fall but bookings for June were up by 20.6% due to this year’s later spring holidays in parts of the country. July 31, 2017 Tourism Staff Reports 11 A-H 45 of 60 There was a boom in early bookings of winter 2017/18 holidays last month. Sales revenues for holidays next winter soared by 21% compared to May 2016, and accounted for a quarter of total sales revenues last month. The key factor in this surge, according to GfK, is the continuing policy of leading tour operators to open up their winter programmes for travel agency bookings ahead of their official brochure presentations and earlier than in previous years. This year’s rising sales after stagnating business in 2016 has improved the mood and expectations in German travel agencies, according to the latest monthly ‘fvw sales climate index’. Nearly 40% of participating travel agencies expect improving demand in the next 6 months, which is 10 percentage points higher than last month. (Source: fvw, June 22, 2017)  Stagnant revenues for German travel agents Travel agencies in Germany had flat sales of €24.6 billion last year, with diverse trends for the market leaders, according to fvw’s ‘German travel sales 2017’ dossier. The €24.6 billion turnover figure is in fact a fractional 0.3% decline on 2015. It is based on the sales figure of €24.3 billion generated by respondents to fvw’s annual market survey and additional calculations by the German Travel Association (DRV). Sales of leisure travel/tourism products dropped by 1% to €13.5 billion but they still made up the largest market segment, the dossier showed. However, this was a lower decline than the 1.9% fall in German tour operator revenues last year. This difference resulted mostly from stronger sales of higher-priced cruises and specialist holidays, which generate better commissions. Airline ticket sales, mostly to business travellers, were 2% higher at €8 billion while ‘other sales’ of diverse travel products and services increased by 3.4% to €2.43 billion. Rail tickets, which are overwhelmingly bought directly by travellers from Deutsche Bahn, accounted for travel agency revenues of just €590 million last year, a 1.7% drop. According to the dossier figures, German travel agency chains and franchises had sales of €12.9 billion last year while the looser cooperation groupings had turnover of €11.4 billion. DER, TUI, RTK, TSS and LCC remained Germany’s five largest travel agency organisations by turnover in 2016. Market leader DER, which has 2,061 branches, saw sales drop 0.9% to €4.46 billion. In contrast, TUI, with 1,324 outlets, grew by 1.8% to €3.35 billion. July 31, 2017 Tourism Staff Reports 11 A-H 46 of 60 RTK, the extensive cooperation grouping covering 4,289 agencies, had sales of €2.88 billion last year. This was a significant 4.3% decline on 2015. Rival TSS, another cooperation grouping with 2,308 branches, increased sales by a fractional 0.4% to €2.8 billion. Lufthansa City Center, whose 487 branches have extensive business travel activities, saw sales fall slightly by 0.4% to €2.37 billion, according to the dossier. Among other major players, business travel specialist BCD Travel increased sales by 5.5% to €1.88 billion while the Thomas Cook Partner Group, covering TC’s branches and franchise outlets, had a 1.6% fall to turnover of €1.46 billion, the dossier showed. Notably, the number of full-time travel agencies in Germany increased slightly by 58 to 9,938 last year. This was mostly the result of part-time agencies turning into full-time branches rather than new openings as such. (Source: fvw, June 22, 2017) July 31, 2017 Tourism Staff Reports 11 A-H 47 of 60 MONTH/YEAR: JUNE 2017 PREPARED BY: UK & IRELAND OFFICE HIGHLIGHT OF THE MONTH: IPW 3rd – 8th June, Washington DC : IPW, organized by the US Travel Association, and sponsored by Brand USA is the US travel industry's premier international marketplace and the largest generator of travel to the U.S. In just three days of intensive pre-scheduled business appointments, more than 1,000 U.S. travel organizations from every region of the USA (representing all industry category components), conduct business negotiations that result in the generation of more than $4.7 billion in future Visit USA travel. The total attendance at this year’s event was more than 6,130, with more than 1,600 international buyers and media attending the event from 70 countries. A very successful IPW for Florida’s Paradise Coast – OMMAC participated with over 38 individual meetings with leading decision makers within the full schedule of appointments and official events. We participate with the CVB hosted dinner for 12 VIP tour operators plus our Industry partners and CVB team. OMMAC attended the Visit USA association UK & Ireland reception with over 80 UK & Ireland industry in attendance. Below: The CVB hosted tour operator dinner at Ocean Prime, Washington DC – ensuring Florida’s Paradise Coast is top of mind with these influential buyers – our industry partners were able to network directly. Industry partners attending with us at IPW and above include: Cathy Christopher, Inn on Fifth; Jada Shigley, JW Marriott Marco Island Beach Resort; Karla Feazell, Hyatt House; Charles Wright, Everglades Area Tours. IAGTO (International Association of Golf Tour Operators) NAC (North America Convention) Pre-Fam, 22-25 June 2017, Florida’s Paradise Coast: Final preparations and executing the NAC pre-fam in association with IAGTO. We organized a select pre FAM trip for 11 attendees from leading golf tour operators covering 8 international markets, as well as event sponsor and strategic brand partner Moet Hennessy. The fam was very well supported by our industry partners – including: Ritz Carlton July 31, 2017 Tourism Staff Reports 11 A-H 48 of 60 Resort (hosted three nights’ accommodation, golf and hospitality; Naples Beach Hotel & Golf Club; GreenLinks Golf Villas, LaPlaya Beach & Golf Resort, Pure Florida, Sunset Cruise; PGA superstore and NNT with discounted transportation rate. At all stages of the planning we obtained approval from the CVB and worked closely to ensure the itinerary was satisfactory. The CVB assisted with welcome bags and I provided a hand written welcome note to all guests. The three day golf themed FAM trip allowed guests to experience the properties’ onsite golf courses first hand. Plus we very much wished the guest to experience other aspects of the destination including the beach & boat trip – see images below. We were delighted to have from the CVB – Claudia participated with us for the three days, Jack Wert presented to the group at Ritz-Carlton reception and Ed Caum presented at Naples Beach Hotel & golf Club Breakfast. This was all very much appreciated by the guests – who said they receive a great welcome from our area. The fam was a huge success with all guests expressing it was one of the best fam trips and best organized fam they had enjoyed. The guests also expressed how beneficial seeing the properties directly and being able to broaden their destination knowledge. The fam formed an excellent foundation from which to continue conversations at the IAGTO NAC event, furthering product development in our region and creating a stronger relationship between tour operators and hotel partners from our region. Left: First morning of the NAC pre-fam – being able to see/experience the wonderful beach at a welcome breakfast with LaPlaya Beach & Golf Club Left: Members of the fam group experiencing the sunset cruise with Pure Florida July 31, 2017 Tourism Staff Reports 11 A-H 49 of 60 Left: ‘Florida’s Paradise Coast – IAGTO Golf Invitational Champion 2017’ – Trophy We presented on the final day of the fam and also able to present and have official photograph during NAC. The trophy was on display during NAC – see below. IAGTO North America Convention (NAC), 25th – 29th June, Miami. This year’s IAGTO NAC event was held in Miami. Now in its 9th year, IAGTO’s NAC welcomes over 160 golf tour operators from some 35 countries, all selling North America. For Florida’s Paradise Coast we secured a full schedule of over 39 back-to-back appointments with tour operators from priority markets including UK, Europe, North America, Argentina and Brazil. The NAC is a key focus for the golf market and provides a great opportunity to increase product knowledge and create future prospects to sell more golf products in our region with leading golf tour operators in these key markets. We participate in all the networking events around the NAC for greater collaboration with various tourism partners wishing to work together for the greater mutual benefit. We negotiated with IAGTO to have an official photograph of the pre-fam group and winning trophy and organized the group for the photos – which will appear on the IAGTO website – see below. The IAGTO team mentioned on numerous occasions how NAC delegates were talking about how successful our fam was and we received much congratulations – a great reflection on our destination. We worked closely with our industry partners attending the NAC and include them with any additional meeting & introductions etc. – many received actual booking for groups while at the show. Our partners included the following: The Ritz-Carlton Resorts; Naples Beach Hotel & Golf Club; GreenLinks Golf Villas; Muzii & Assoc. for Marco Beach Ocean Resort. July 31, 2017 Tourism Staff Reports 11 A-H 50 of 60 Below: Official IAGTO – NAC photograph - with IAGTO team members, pre-fam guests and industry hosts - June 2017 Back Row L-R: Danny Seal, IAGTO; Sarah Forrest, Red Tee Breaks, UK; Alex Dinon, I VIAGGI DI SEVE, Italy; Dan Krull Golf Travel 1, USA; Rob Joling, Executive Golf Travel, Netherlands; Peter Salmon, VITA Golf, Iceland; Tom Boyle, Florida's Paradise Coast, UK& Ireland Office; Alon Magenheim, Trips2Golf, Argentina. Front Row L-R: Giles Greenwood, IAGTO; Oonagh McCullagh, Florida's Paradise Coast, UK& Ireland Office; Dan Sullivan, GreenLinks Golf Villas, Naples; Hana Peskova, Amazing Golf, Czech Republic – WINNER - ‘Florida’s Paradise Coast - IAGTO Golf Invitational Champion 2017; Fatima Salazar, Naples Beach Hotel & Golf Club; Steven Baron, CGE Golf Pty Ltd, Australia; Jan Miller, The Ritz-Carlton Resorts, Naples; Wendy Cole, Naples Beach Hotel & Golf Club; Gerry Boyle, Brand USA & Florida's Paradise Coast, UK& Ireland Office; Guillaume Post, IAGTO. NAC Pre-Fam Guests - unable to join this photo: Michael Robinson, Destination Golf, UK; Bob Smiley, Golf & Adventure Travel Expeditions, Inc, USA; Janice Krull, USA Golf Travel 1, USA. Below: Official IAGTO - NAC photograph at the Naples, Marco Island & Everglades booth - with IAGTO team members, pre-fam guests and industry hosts - June 2017 July 31, 2017 Tourism Staff Reports 11 A-H 51 of 60 Names as above At the CVB booth with our industry partners and IAGTO: L-R: Carlton Carugati, IAGTO; Wendy Cole, Naples Beach Hotel & Golf Club; Fatima Salazar, Naples Beach Hotel & Golf Club; Dan Sullivan, GreenLinks Golf Villas; Sharon Wardle, Muzii & Assoc. for Marco Beach Ocean Resort and Oonagh McCullagh, Florida's Paradise Coast, UK & Ireland Office. Unable to attend this photo - Jan Miller, The Ritz-Carlton Resorts, Naples MARKET UPDATE: Qatar Airways accused of ‘financial aggression’ as it eyes American Airlines stake Qatar Airways is bidding to buy a slice of American Airlines for $2.5 billion but the Gulf carrier, which holds a 20% stake in British Airways owner International Airlines Group, was accused of “financial aggression” after plans were revealed to buy up to 10% of the US carrier, which has accused it of receiving billions of dollars in improper state subsidies. US carriers, including American, Delta and United have called on President Donald Trump to restrict inbound and outbound flights by Gulf carriers. They allege that Qatar Airways, Emirates and Etihad have been unfairly subsidized by their governments to the tune of more than $50 billion, in breach of an open skies agreement with the US. Gold Medal boasts triple-digit US growth The long-haul specialist saw booking surges to destinations including Michigan and Montana, meanwhile traditional US haunts of New York, Hawaii and Florida continued to grow also. The long-haul specialist saw a 177% increase in bookings to the Midwestern state this year compared to 2016. New York took fifth place in Gold Medal’s list of the most popular US destinations with sales up 19% year-on-year; Hawaii saw a 16% boost and the Sunshine State of Florida secured a 10% growth. Manchester airport celebrates record long-haul passenger numbers Manchester airport saw record numbers of passengers flying long-haul and to destinations in Europe during May giving an overall uplift of almost 12% to 2.5 million. July 31, 2017 Tourism Staff Reports 11 A-H 52 of 60 Stansted Airport, which is also part of the Manchester Airports Group, achieved a 7% increase to 2.3 million passengers on the back of Jet2.com southern base experiencing a strong second month. East Midlands and Bournemouth airports also grew passenger numbers during the month, with East Midlands up by 3.9% to 503,000 and Bournemouth growing 4.7% to 74,112. New transport minister vows to be 'pro-aviation and pro-travel' The UK’s new transport minister has vowed the government will be “pro-aviation and pro- travel”, as he insisted the Conservatives remained committed to Heathrow expansion. Lord Callanan told delegates one thing that this is not going to change is the government will remain pro-aviation and pro-travel. He reassured those concerned by the omission of any mention about Heathrow expansion in last month’s Queen’s Speech, confirming that it remained very much on the government’s agenda. Heathrow promised 40 new domestic routes which Lord Callanan is keen to make they will deliver on this. UPCOMING EVENTS DATE SPECIAL EVENT LOCATION 6th July Visit USA Independence Day Ball and meetings London July Expedia travel industry event London August Co-op campaigns – (August /September) UK October/ November Prep WTM Trade Show London MARKETING/SALES/PROJECTS & ACTIVITIES: Thomas Cook Co-op Campaign We have been working closely with Thomas Cook on an impactful co-op campaign to raise the profile of Florida’s Paradise Coast amongst their consumer base. The final part of the joint activity was an e-brochure dedicated to Florida. This was approved by all parties and sent out to the customer database this month. With all activity now in-market, we’ll continue to liaise closely with Thomas Cook in the coming weeks to ensure the campaign is performing well and to report on the results of the campaign. This provided a call-to-action directly highlight our industry partners. July 31, 2017 Tourism Staff Reports 11 A-H 53 of 60 Left: Thomas Cook e - brochure front page Left: Thomas Cook dedicated Paradise Coast page in e brochure July 31, 2017 Tourism Staff Reports 11 A-H 54 of 60 US Airtours/ Travelplanners, Co-op Campaign We have reviewed and approved a proposal for joint coop activity with tour operator partner, USAir tours. The activity will be a tactical campaign promoting key hotel partners in our region. The campaign will look to push offers during June – November 2017 and May to end October 2018. We have forwarded our assets including latest images, copy and hotel partner information to support the coop. US Airtours have started working on the campaign and we have been sent first proofs to approve for email blasts of special offers/deals for our region. Inn on 5th: Followed up on contact information for Inn on 5th – for Black Tomato luxury brand UK Travel Company. Hilton Naples: Followed up with National Accounts Sales regarding opportunities from the UK & Ireland Market. Visit USA Ireland: Followed up with new contact and provided destination information for their quarterly Ezine for summer. PUBLIC RELATIONS Publication/ Circulation Date of travel Angle/ Theme Industry partners Status update/ publish date PR Value Wedding Ideas Magazine (Online/ offline magazine) Circulation: 30,140 N/A Travel section, a dedicated month to Paradise Coast in the honeymoon calendar N/A Completed Paradise Coast was mentioned as the place to go for honeymoons in June. It was also the $648.50 July 31, 2017 Tourism Staff Reports 11 A-H 55 of 60 Sunday Times (National online/offline newspaper) Circulation: 789,145 Discussed with journalist potential dining options Never heard of classical US road trips? Something different to Route 66. Rod and Gun Club Completed Article released 17th March 2017 $28,074 Selling Travel (Trade publication) Circulation: 14,925 Press release sent to journalist What new in 2017. 1. Everglades 2. Quinn’s on the Beach Marco Island Completed Naples received 1/5th in March issue $918 Independent (National online/offline newspaper) Circulation: 75,127,812 Simon visited our region on 22nd – 23rd October Film series on the less familiar destinations in Florida 1. Lemon Tree Inn 2. The Dock at Crayton Cove 3. Joanie’s Blue Crab Café 4. 5th Avenue Completed Naples had 1 page and video online. Present by respected journalist Simon Calder $71,0000 Below: Wedding Ideas Magazine – Paradise Coast mentioned in Honeymoon July 31, 2017 Tourism Staff Reports 11 A-H 56 of 60 SOCIAL MEDIA ACTIVITIES Activity Status/Result We continue to keep a presence on @ParadiseCoastUK. The twitter and facebook accounts stay relevant by posting and retweeting trending subjects as well as continuing with inspiration travel posts. We are pulling together a proposal for a Facebook advertising campaign in order to grow the number of fans on our Facebook page. By targeting friends of friends, we will increase our following and thereby increase interaction on our page. @ParadiseCoastUK continues to grow followers and get support through retweets and likes. S selection of Facebook and Twitter updates this month July 31, 2017 Tourism Staff Reports 11 A-H 57 of 60 Facebook #WednesdayWisdom July 31, 2017 Tourism Staff Reports 11 A-H 58 of 60 Twitter #FathersDay Twitter #NationalFlipFlopDay July 31, 2017 Tourism Staff Reports 11 A-H 59 of 60 July 31, 2017 Tourism Staff Reports 11 A-H 60 of 60 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017Metric & Type Rfp enhancement 0 0 0 0 0 5 14 11 22 19Events Held Rfp enhancement 90 0 0 0 0 13 10 30 28 9Turned Definite Rfp enhancement 80 0 0 0 2 11 14 23 19 11Turned Lost Rfp enhancement 0 0 0 0 2 33 19 53 44 13Leads Sent Rfp enhancement 0 0 0 0 0 13,876 19,196 11,403 21,389 28,931*Total Est. Room Nights RFP Rcvd 25 35 23 37 42 46 45 47 48 51Events Held RFP Rcvd 460 27 36 40 50 50 53 64 64 37Turned Definite RFP Rcvd 1,404 171 84 118 127 120 121 240 211 136Turned Lost RFP Rcvd 3 128 137 172 178 200 214 277 398 210Leads Sent RFP Rcvd 34,908 53,683 55,326 52,080 70,788 66,617 50,958 55,853 117,788 104,455*Total Est. Room Nights 36,970 54,044 55,606 52,447 71,189 80,971 70,644 68,001 140,011 133,872Totals Sales Year to Year 10 Year Trending. Ending 2017 Naples Marco Island Everglades CVB Printed: 7/10/2017 Page: 1 of Copyright ©2015 iDSS. All Rights Reserved. 1 July 31. 2017 Detailed Staff Report 12 1 of 40 6/9/2017 - 7/10/2017 Naples Marco Island Everglades CVB Sales Report Event Type:All Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:ALL FUTURE DEFINITE Advantage Destination & Meeting Services 2/19/2019 2/19/2019 0 600 600$0.00 0Site VisitSite Visit Site Global $0.00NewPlanning Advantage Destination & Meeting Services 2/17/2019 2/21/2019 0 220 1,100$933,517.30 0RFP Rcvdprestige destinations Incentive Site Global $0.00NewBooked Business Advisors Asset Management 3/27/2018 3/29/2018 0 80 240$181,806.83 0RFP RcvdPartner Meeting 2018 Financial Website $0.00NewBooked Business American Bar Association 1/16/2019 1/21/2019 0 95 335$236,518.69 0RFP Rcvd2019 ABA Business Law Section Midwinter Leadership Meeting Corporate Repeat Planner $0.00NewBooked Business AmeriQuest Business Services 11/13/2018 11/15/2018 95 95 195$82,053.80 0RFP Rcvd2018 Nationalease Sales Meeting Networking $0.00NewBooked Business Association for High Technology Distribution 10/2/2017 10/7/2017 0 230 719$566,992.42 0RFP Rcvd2017 AHTD Spring/Fall Meeting Corporate $0.00NewAlternate Location Selected Booked Business Barbara Ann Solutions 5/6/2018 5/11/2018 0 175 595$314,071.62 0RFP RcvdFlorida Council Against Sexual Violence (FCASV) 2018 Training Summit Association-Meetings, Conventions Website $0.00NewBooked Business ConferenceDirect / B. Melton 2/4/2018 2/7/2018 0 12 26$17,378.11 0RFP RcvdBaltimore Life 2018 BOD Meeting Insurance Cvent-Debi Knows $0.00NewBooked Business ConferenceDirect / C. Davis 2/8/2018 2/11/2018 0 80 240$179,749.86 0RFP RcvdSabert 2018 National Sales Meeting Corporate Cvent-Debi Knows $0.00NewBooked Business ConferenceDirect / C. Rehak 1/22/2018 1/24/2018 0 23 66$43,999.97 0RFP RcvdElkay - 2018 Jan. Board Meeting Cvent-Debi Knows $0.00NewBooked Business Printed: 7/10/2017 Page: 1 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 2 of 40 Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:ALL FUTURE DEFINITE ConferenceDirect / C. Tucker 9/22/2018 9/30/2018 0 190 931$732,515.06 0RFP Rcvd2018 APA Annual Conference Corporate GTM $0.00NewBooked Business ConferenceDirect / M. Klinkradt 11/14/2017 11/18/2017 0 80 245$110,420.52 0RFP RcvdNCSL 2017 Fiscal Leaders Meeting and SALT Task Force Cvent-Debi Knows $0.00RepeatBooked Business ConferenceDirect / S. Gates 1/6/2018 1/14/2018 0 100 468$325,360.00 0RFP RcvdAmphenol Advanced Sensors Corporate Cvent-Debi Knows $0.00NewBooked Business Delores Balogun 2/14/2018 2/18/2018 0 100 320$237,700.28 0RFP RcvdBreakthrough Urban Ministries Donor Cultivation Event SMERF Website $0.00NewBooked Business Fidelity & Guaranty Life 12/9/2017 12/11/2017 0 11 33$12,787.87 0RFP RcvdFGL EC Offsite Insurance Cvent $0.00NewBooked Business Florida Association of Museums Foundation 9/16/2017 9/20/2017 0 100 310$131,090.01 0RFP RcvdFlorida Association of Museums Foundation $0.00NewBooked Business Global Cynergies, LLC 10/1/2018 10/5/2018 0 100 389$298,073.31 0RFP RcvdFraternal Order of Police FL State Lodge Association-Meetings, Conventions Cvent-Debi Knows $0.00NewBooked Business HelmsBriscoe 1/31/2018 2/2/2018 0 15 35$24,593.79 0RFP Rcvd2018 ESICA Corporate Cvent $0.00RepeatBooked Business HelmsBriscoe 5/3/2019 5/8/2019 0 245 852$528,381.43 0RFP RcvdPlastics Pipe Institute 2019 Corporate Cvent-Debi Knows $0.00NewBooked Business HelmsBriscoe 6/7/2018 6/14/2018 0 175 575$0.00 0RFP RcvdFlorida Attractions Association 2018 Annual Conference Corporate Cvent-Debi Knows $0.00NewBooked Business HelmsBriscoe 4/20/2018 4/24/2018 0 22 78$65,987.10 0RFP RcvdFIDA Annual Meeting 2018 Association-Meetings, Conventions Cvent $0.00NewBooked Business HelmsBriscoe 2/10/2018 2/15/2018 0 64 232$119,551.44 0RFP Rcvd2018 University of Illinois Foundation Winter Retreat Education 2010 HelmsBriscoe planners $0.00RepeatBooked Business Printed: 7/10/2017 Page: 2 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 3 of 40 Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:ALL FUTURE DEFINITE HelmsBriscoe 10/31/2017 11/3/2017 0 57 181$102,782.02 0RFP RcvdThe Siegfried Group, NMLT November 2017 Corporate Cvent $0.00NewBooked Business HelmsBriscoe 9/17/2017 9/19/2017 0 47 71$52,819.72 0RFP RcvdSonus Connect Corporate Cvent-Debi Knows $0.00NewBooked Business HelmsBriscoe 10/4/2017 10/14/2017 0 70 447$241,404.81 0RFP Rcvd2017 THI Fall Retreat Corporate Cvent $0.00NewBooked Business HelmsBriscoe 12/1/2018 12/7/2018 0 85 416$185,158.99 0RFP RcvdNACD ADP & MC 12.2018 Association-Meetings, Conventions Cvent-Debi Knows $0.00NewBooked Business HelmsBriscoe 5/30/2018 6/2/2018 0 100 196$130,137.16 0RFP RcvdTMA Southeast Regional Association-Meetings, Conventions Cvent-Debi Knows $0.00NewBooked Business HelmsBriscoe 9/4/2019 9/7/2019 0 80 220$107,662.80 0RFP Rcvd2019 ESICA/CSIA Fall Conference Association-Meetings, Conventions Cvent-Debi Knows $0.00NewBooked Business HelmsBriscoe 11/25/2018 12/1/2018 0 220 730$631,014.39 0RFP RcvdEDPA - 2018 Annual Access Event Exhibit Designers & Producers Association Association-Meetings, Conventions Repeat Planner $0.00NewBooked Business HelmsBriscoe 4/17/2018 4/21/2018 0 25 77$68,675.73 0RFP RcvdARP Lead Team Corporate Cvent $0.00NewBooked Business HelmsBriscoe 8/7/2019 8/10/2019 0 405 1,215$920,990.17 0RFP RcvdHelmsBriscoe / FTBA Corporate Cvent-Debi Knows $0.00NewBooked Business Hilton Marco Island Beach Resort & Spa 9/9/2017 9/11/2017 0 80 240$106,928.69 0Rfp enhancementKing Jesus SMERF $0.00NewBooked Hilton Marco Island Beach Resort & Spa 1/8/2018 1/11/2018 0 100 300$132,282.34 0Rfp enhancementGraco AFTD National Sales Meeting Corporate $0.00 Booked Hospitality Performance Network 11/2/2017 11/4/2017 0 30 90$52,160.65 0RFP RcvdFall OMG Meeting 2017 Corporate Connect $0.00NewBooked Business Printed: 7/10/2017 Page: 3 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 4 of 40 Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:ALL FUTURE DEFINITE HPN / S. Weiner 4/28/2018 5/4/2018 0 100 375$353,764.08 0RFP RcvdAnnual Meeting # 38949 Corporate Networking $0.00NewBooked Business IMN Solutions 1/8/2019 1/19/2019 0 500 2,395$2,454,993.40 0RFP Rcvd2019 NAPA Annual Meeting Association-Meetings, Conventions Cvent $0.00NewBooked Business IMN Solutions 4/6/2018 4/13/2018 0 115 450$325,251.87 0RFP Rcvd2018 IFEBP Investments Institute Association-Meetings, Conventions Cvent-Debi Knows $0.00NewBooked Business Independent Community Bankers of Minnesota 11/11/2017 11/15/2017 0 50 250$0.00 0RFP RcvdNAPLES BOARD RETREAT Financial Site/FAM Assistance $0.00NewBooked Business JW Marriott Marco Island Beach Resort 7/12/2019 7/18/2019 0 875 3,010$1,568,304.27 0Rfp enhancementHobsons Inc 2019 Corporate $0.00NewCompany Canceled Meeting Booked JW Marriott Marco Island Beach Resort 11/5/2017 11/13/2017 0 134 622$169,450.57 0Rfp enhancementNYS Auto Dealers Assn Corporate $0.00 Booked JW Marriott Marco Island Beach Resort 8/8/2019 8/11/2019 0 304 1,216$537,218.24 0Rfp enhancementFlorida Transportation Builders Assn 2019 Association-Meetings, Conventions Cvent-Debi Knows $0.00NewBooked JW Marriott Marco Island Beach Resort 9/2/2017 9/28/2017 0 144 3,760$2,559,203.36 0Rfp enhancementDine Equity through US Motivation IHOP Applebees Successful Meetings =SMU $0.00NewBooked JW Marriott Marco Island Beach Resort 11/9/2017 11/11/2017 0 300 900$404,052.87 0Rfp enhancementBridgestone 2017 Consumer Business Tire Meeting $0.00NewBooked JW Marriott Marco Island Beach Resort 1/24/2018 1/28/2018 0 391 1,955$980,092.55 0Rfp enhancement2018 Compass National SAM $0.00RepeatBooked JW Marriott Marco Island Beach Resort 6/30/2018 7/5/2018 0 355 2,124$1,004,099.67 0Rfp enhancementTom James Sales Int 2018 Corporate $0.00RepeatBooked Kansas City Metropolitan Bar Association 9/13/2017 9/16/2017 0 63 194$94,809.36 0RFP Rcvd2017 COMBA Corporate ABA $0.00RepeatBooked Business Printed: 7/10/2017 Page: 4 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 5 of 40 Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:ALL FUTURE DEFINITE LaPlaya Beach & Golf Resort 10/8/2017 10/11/2017 0 70 280$97,707.93 0Rfp enhancementAARP RFPE Corporate $0.00 Booked Lennox Industries 5/2/2018 5/6/2018 0 43 135$95,387.36 0RFP Rcvd2018 Dave Lennox Awards (DLA) Corporate Networking $0.00NewBooked Business Naples Beach Hotel & Golf Club 2/12/2018 2/17/2018 0 41 210$127,402.37 0Rfp enhancementCIPP Corp-2018 Meeting Corporate $0.00NewBooked Naples Grande Beach Resort 6/10/2018 6/16/2018 0 120 595$784,213.37 0Rfp enhancement RegionalFlorida Council Against Sexual Violence $0.00NewBooked Naples Grande Beach Resort 11/8/2017 11/11/2017 0 2,900 945$362,764.69 0Rfp enhancementNORA Assn of Responsible Recyclers $0.00NewBooked Naples Grande Beach Resort 5/5/2018 5/11/2018 0 36 252$39,515.24 0Rfp enhancementWSTDA 2018 $0.00NewBooked Naples Grande Beach Resort 10/22/2017 10/26/2017 0 300 1,500$674,761.17 0Rfp enhancementSIRVA 2 Annual Convention $0.00NewBooked Naples Grande Beach Resort 7/28/2017 8/7/2017 0 95 1,010$403,102.50 0Rfp enhancementKappa Psi Pharma 2017 SMERF $0.00NewBooked Penn State College of Medicine 1/26/2018 1/30/2018 0 50 200$95,005.81 0RFP RcvdPenn State Otolaryngology Head and Neck Surgery Update Education Website $0.00NewBooked Business Site Search, Incorporated 5/18/2021 5/22/2021 0 350 935$0.00 0RFP RcvdFlorida Federation of Fairs & Livestock 2021 Association-Meetings, Conventions Repeat Planner $0.00NewBooked Business Site Search, Incorporated 5/17/2022 5/21/2022 0 350 935$0.00 0RFP RcvdFlorida Federation of Fairs & Livestock 2022 Association-Meetings, Conventions Repeat Planner $0.00NewBooked Business Site Search, Incorporated 8/24/2018 8/25/2018 0 29 29$12,320.27 0RFP RcvdFlorida Dental Assn Successful Meetings =SMU $0.00RepeatBooked Business Printed: 7/10/2017 Page: 5 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 6 of 40 Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:ALL FUTURE DEFINITE Site Selection Solutions Inc 4/12/2019 4/18/2019 0 145 620$420,557.02 0RFP RcvdNAEC 2019 Corporate $0.00NewBooked Business The Kellen Company 10/2/2017 10/4/2017 0 50 125$82,413.26 0RFP RcvdBHMA 2017 Fall Meeting Association-Meetings, Conventions Cvent-Debi Knows $0.00RepeatBooked Business The Kellen Company 3/2/2018 3/6/2018 0 103 377$294,758.69 0RFP RcvdNPA 2018 AM Corporate Cvent-Debi Knows $0.00NewBooked Business The Ritz-Carlton Golf Resort, Naples 10/8/2018 10/13/2018 0 66 396$121,498.00 0Rfp enhancementFraternal order of Police $0.00 Booked The Ritz-Carlton, Naples 5/3/2018 5/6/2018 300 200 600$368,466.65 0RFP RcvdMassachusetts Bankers Association 2018 Financial $0.00NewBooked Business The Ritz-Carlton, Naples 8/9/2017 8/12/2017 0 55 215$73,818.29 0Rfp enhancementFlorida Press Assn $0.00 Booked Tritone Jazz Fantasy Company 2/11/2018 2/17/2018 0 45 304$117,359.30 0RFP RcvdTri Tone Jazz Naples/Marco Leisure $0.00 Booked Business USANA 7/27/2017 7/30/2017 60 30 90$55,889.67 0RFP RcvdUSANA Growth Circle 2017 Corporate Website $0.00NewBooked Business Verto Solutions 4/12/2018 4/18/2018 0 245 915$673,690.50 0RFP Rcvd2018 ASTA Annual Meetings & Exhibits Corporate Cvent $0.00NewBooked Business 455 12,765 40,68667$23,226,439.21 0Event Count: $0.00 Status:CURRENT CONTRACTED ConferenceDirect / D. Borak 1/13/2015 1/15/2015 0 13 39$29,867.46 0CVB SponsoredSAHEC 2015 Conference Direct $0.00Newevent Booked definite Printed: 7/10/2017 Page: 6 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 7 of 40 Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT CONTRACTED Exceptional Site Selections 8/16/2016 8/17/2016 0 105 210$134,908.11 0CVB SponsoredXSITE 2016 Corporate Networking $0.00Newevent Booked definite JW Marriott Marco Island Beach Resort 5/15/2016 5/19/2016 0 150 470$0.00 0CVB SponsoredGTMC 2016 Association-Meetings, Conventions $0.00Newevent Booked definite JW Marriott Marco Island Beach Resort 9/9/2013 9/12/2013 0 0 0$0.00 0CVB SponsoredHPN Annual $0.00 event Booked definite JW Marriott Marco Island Beach Resort 4/8/2016 4/10/2016 0 16 48$33,073.86 0CVB SponsoredConference Direct Team Landers Retreat 2016 Corporate $0.00Newevent Booked definite Naples Grande Beach Resort 1/8/2018 1/10/2018 0 150 450$172,490.91 0CVB SponsoredASAE CEO Symposium $0.00Newevent Booked definite Naples Grande Beach Resort 5/21/2013 5/28/2013 0 94 752$150,755.00 0CVB SponsoredNational Assoc. Advancement of Colored people RFP Enhancement $0.00Newevent Booked definite Naples Grande Beach Resort 3/9/2013 3/14/2013 0 157 942$333,198.00 0CVB SponsoredTruck Renting & Leasing Assoc RFP Enhancement $0.00Newevent Booked definite Naples Grande Beach Resort 3/4/2013 3/7/2013 0 57 228$80,000.00 0CVB SponsoredChr. Hansen RFP Enhancement $0.00Newevent Booked definite 0 742 3,1399$934,293.34 0Event Count: $0.00 Status:CURRENT DEFINITE Naples Grande Beach Resort 6/26/2017 7/2/2017 0 200 1,395$683,334.94 0Rfp enhancementUndersea Hyperbaric Medical Society-Annual Scientific Meeting Medical/Pharmaceutical $0.00NewBooked 0 200 1,3951$683,334.94 0Event Count: $0.00 Status:CURRENT TENTATIVE Printed: 7/10/2017 Page: 7 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 8 of 40 Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE A Meeting Source 3/18/2018 3/24/2018 0 27 114$0.00 0RFP RcvdPharma COE 2018 Medical/Pharmaceutical Cvent $0.00NewRFP Pending Actega 2/19/2018 2/22/2018 0 70 280$172,396.97 0RFP Rcvd ACTEGA North America, Inc.Corporate Destination Showcase - DC $0.00NewRFP Pending Alliance Incentives & Meetings, LLC 11/3/2018 11/12/2018 0 225 955$559,977.79 0RFP RcvdAlliance Incentives & Meetings November 2018 RFP Corporate Networking $0.00NewRFP Pending American Academy of Otolarngic Allergy Foundation 2/7/2018 2/11/2018 0 202 644$399,876.09 0RFP RcvdAAOA Annual Scientific Meeting and Fellow Exam 2018 Medical/Pharmaceutical $0.00NewRFP Pending American Association of Motor Vehicle Administrators 1/7/2018 1/11/2018 0 62 161$107,565.51 0RFP Rcvd2018 January Board of Directors Meeting Association-Meetings, Conventions Virtuoso 2017 $0.00NewRFP Pending American Association of Oral and Maxillofacial Surgeons 5/31/2018 6/4/2018 0 27 100$44,795.64 0RFP Rcvd2018 Off-site Board of Trustees Meeting Website $0.00NewRFP Pending American Bar Association 3/6/2019 3/10/2019 0 65 210$114,414.08 0RFP RcvdAmerican College of Mortgage Attorney 2019 BOD Regents ABA $0.00 RFP Pending American Bar Association 3/18/2018 3/20/2018 0 133 276$198,119.99 0RFP RcvdKellogg, Hansen, Todd, Figel & Frederick 25th Anniversary Corporate $0.00NewRFP Pending American Coal Council 3/3/2018 3/8/2018 130 120 313$150,239.60 0RFP Rcvd2018 Spring Coal Forum Corporate Repeat Planner $0.00 RFP Pending American Express / K. Davis 9/11/2018 9/13/2018 0 57 171$80,605.17 0RFP RcvdSummit Trip - Sep/Oct 2018 Corporate Cvent-Debi Knows $0.00NewRFP Pending American Express / M. Jones 1/1/2017 1/7/2017 0 20 70$48,157.34 0RFP RcvdAW 2017 Retreat Corporate Cvent $0.00NewRFP Pending ASME 10/17/2017 10/21/2017 0 15 19$25,428.01 0RFP RcvdB20 Standards Committee Meeting Corporate Repeat Planner $0.00NewRFP Pending Printed: 7/10/2017 Page: 8 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 9 of 40 Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE CMP meeting Services 11/7/2018 11/11/2018 0 261 664$405,259.60 0RFP RcvdCMP Conclave – 2018 Corporate Website $0.00NewRFP Pending CMP meeting Services 11/6/2019 11/10/2019 0 261 664$410,288.51 0RFP RcvdCMP Conclave – 2019 Corporate Website $0.00NewRFP Pending CMP meeting Services 11/4/2020 11/8/2020 0 261 664$415,485.68 0RFP RcvdCMP Conclave – 2020 Corporate Website $0.00NewRFP Pending Conference Direct 10/6/2018 10/12/2018 0 2,196 700$434,468.99 0RFP RcvdCUES CETNET 2018 Chicago $0.00RepeatRFP Pending ConferenceDirect / B. Chisolm 3/4/2018 3/10/2018 0 598 1,995$1,700,211.72 0RFP Rcvd2018 BE Women of Power Summit Corporate Cvent $0.00NewRFP Pending ConferenceDirect / B. Melton 4/25/2019 5/3/2019 0 275 1,035$732,028.67 0RFP RcvdNM Managing Director's 2019 Corporate Cvent-Debi Knows $0.00NewRFP Pending ConferenceDirect / C. Marble 9/11/2021 9/19/2021 0 127 501$0.00 0RFP RcvdNational Association of Schools of Dance Association-Meetings, Conventions Cvent-Debi Knows $0.00NewRFP Pending ConferenceDirect / M. Garcia 11/3/2020 11/8/2020 0 250 695$509,659.61 0RFP RcvdFCA Winter 2020 Convention & Expo Association-Meetings, Conventions Cvent-Debi Knows $0.00NewRFP Pending ConferenceDirect / M. Klinkradt 2/20/2018 2/24/2018 0 44 128$84,412.80 0RFP Rcvd2018 CECO Concrete Construction Superintendent Meeting Corporate Cvent-Debi Knows $0.00RepeatRFP Pending ConferenceDirect / R. McKenna 10/31/2020 11/7/2020 0 198 864$705,686.39 0RFP RcvdISE Annual Stockholders Meeting 2020 Association-Meetings, Conventions Cvent $0.00NewRFP Pending ConferenceDirect / S. Hendrick 10/17/2018 10/19/2018 0 68 111$74,257.60 0RFP RcvdModern Healthcare Leadership Symposium Medical/Pharmaceutical Cvent-Debi Knows $0.00NewRFP Pending Conferencedirect / T. Bemis 4/10/2021 4/19/2021 0 525 2,217$1,383,156.25 0RFP RcvdACPA Annual Meeting 2021 Association-Meetings, Conventions Cvent $0.00NewRFP Pending Printed: 7/10/2017 Page: 9 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 10 of 40 Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE Connect 9/29/2018 10/2/2018 0 195 416$0.00 0RFP RcvdConnect Florida Association-Meetings, Conventions Connect $0.00NewRFP Pending Council on Occupational Education 2/16/2018 2/18/2018 0 28 72$78,233.15 0RFP RcvdWinter Commission Meeting-Feb. Encounter $0.00NewRFP Pending Council on Occupational Education 6/6/2018 6/9/2018 0 12 42$31,783.19 0RFP Rcvd2018 Commission Executive Comm. Mtg Encounter $0.00NewRFP Pending Debi's Itineraries 6/16/2017 6/19/2017 9 9 22$0.00 0CVB SponsoredIBTM Fam to Paradise Coast - Marco Island/Naples Fam CVB hosted $0.00NewEvent Pending Debi's Itineraries 6/14/2015 6/16/2015 0 20 60$0.00 0CVB SponsoredCollaborate in Paradise Fam Medical/Pharmaceutical Collaborate $0.00NewEvent Pending Detroit Chapter of the National Association of Guardsman 10/4/2018 10/7/2018 0 300 1,200$863,300.74 0RFP RcvdSocial Meeting Association-Meetings, Conventions Website $0.00NewRFP Pending Diversity Communications Associates 3/15/2018 3/16/2018 0 75 150$97,546.93 0RFP RcvdInternational Christian Education Auxiliary SMERF IPEC $0.00 RFP Pending Diversity Communications Associates 3/20/2019 3/22/2019 0 120 300$201,806.67 0RFP RcvdSpring Executive Board Meeting SMERF IPEC $0.00NewRFP Pending Eppendorf North America 1/26/2018 1/31/2018 0 181 757$436,221.91 0RFP Rcvd Local2018 Eppendorf North America Sales Meeting Corporate Networking $0.00NewRFP Pending Evolution Event Solutions 4/10/2019 4/13/2019 0 70 215$130,302.90 0RFP Rcvd2019 Asurion Achiever's Club Insurance Website $0.00NewRFP Pending Experient / K. Fein 2/6/2018 2/10/2018 0 19 59$39,104.66 0RFP RcvdNABP 2018 CEO Healthcare Regulatory meeting Medical/Pharmaceutical Cvent-Debi Knows $0.00NewRFP Pending Fiat Chrysler Automobiles 3/9/2018 3/15/2018 0 125 700$629,811.51 0RFP RcvdBMA Incentive Trip Corporate AIBTM $0.00NewRFP Pending Printed: 7/10/2017 Page: 10 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 11 of 40 Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE Florida American Society of Landscape Architects 6/6/2018 6/10/2018 0 250 715$387,681.70 0RFP RcvdASLA 2018 Conference & Expo Association-Meetings, Conventions Networking $0.00NewRFP Pending Florida Association of Criminal Defense Lawyers 6/10/2020 6/14/2020 0 150 675$292,621.67 0RFP RcvdFl Assn of Criminal Defense Lawyers FACDL 2020 Annual Association-Meetings, Conventions Repeat Planner $0.00RepeatRFP Pending Florida Association of Speech-Language Pathologists & Audiologists 7/24/2018 7/29/2018 0 200 610$460,378.52 0RFP RcvdFLASHA Annual Convention 2018 Association-Meetings, Conventions Networking $0.00NewRFP Pending Florida Association of Speech-Language Pathologists & Audiologists 7/21/2020 7/26/2020 0 200 610$460,378.52 0RFP RcvdFLASHA Annual Convention 2020 Association-Meetings, Conventions Networking $0.00NewRFP Pending Florida Behavioral Health Association 5/6/2018 5/8/2018 0 40 75$50,954.10 0RFP RcvdFBHA Board of Directors Retreat Association-Meetings, Conventions Connect $0.00NewRFP Pending Florida Literacy Coalition 5/1/2018 5/4/2018 0 180 475$293,335.35 0RFP Rcvd33rd Annual Florida Literacy Conference Association-Meetings, Conventions IMEX $0.00NewRFP Pending Forte' Buying Group 2/17/2018 2/23/2018 0 290 1,005$709,596.92 0RFP RcvdFebruary Conference Corporate Website $0.00NewRFP Pending Gay Days Inc.5/29/2018 6/4/2018 0 1,000 3,500$1,967,587.64 0RFP RcvdGay Days 2018 Association-Meetings, Conventions Connect $0.00NewRFP Pending Great American Custom Insurance Services 9/8/2019 9/11/2019 0 46 46$68,307.10 0RFP RcvdGreat American Customs Insurance Director's and Officers Meeting 2019 Corporate Incentive Live $0.00NewRFP Pending Great American Custom Insurance Services 10/1/2018 10/4/2018 0 55 55$86,785.96 0RFP RcvdGreat American Customs Insurance Management Meeting 2018 Incentive Live $0.00NewRFP Pending Great American Custom Insurance Services 9/29/2019 10/3/2019 0 55 55$86,785.96 0RFP RcvdGreat American Customs Insurance Management Meeting 2019 Incentive Live $0.00NewRFP Pending Hamilton Meetings & Incentives 1/31/2018 2/3/2018 0 14 56$30,812.78 0RFP RcvdGreater Michigan Ford Board Annual Planning Session 2018 Corporate $0.00NewRFP Pending Printed: 7/10/2017 Page: 11 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 12 of 40 Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE Hamilton Meetings & Incentives 1/30/2019 2/3/2019 0 14 56$30,812.78 0RFP RcvdGreater Michigan Ford Board Annual Planning Session 2019 Corporate Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 2/11/2019 2/16/2019 0 395 1,210$923,531.87 0RFP RcvdTIA OTR Conference - 2019 Association-Meetings, Conventions Cvent $0.00RepeatRFP Pending HelmsBriscoe 9/7/2017 9/9/2017 0 18 54$0.00 0CVB SponsoredHB wellness weekend Corporate 2010 HelmsBriscoe planners $0.00RepeatEvent Pending HelmsBriscoe 1/24/2019 1/28/2019 0 360 1,193$822,628.61 0RFP Rcvd LocalABC Foundation Summer 2019 Corporate Cvent $0.00RepeatRFP Pending HelmsBriscoe 12/13/2017 12/15/2017 0 10 30$15,853.99 0RFP RcvdASSA Abloy Board Meeting – Dec. 13 – Dec. 15, 2017 Corporate Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 2/28/2020 3/5/2020 0 334 1,271$964,087.09 0RFP RcvdAgriBank 2020 Annual Meeting Financial Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 3/5/2021 3/11/2021 0 334 1,271$977,327.16 0RFP RcvdAgriBank 2021 Annual Meeting Financial Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 3/4/2022 3/10/2022 0 334 1,271$977,327.16 0RFP RcvdAgriBank 2022 Annual Meeting Financial Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 9/21/2018 9/26/2018 0 300 701$541,882.60 0RFP RcvdBNP Media 2018 Best of Success Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 4/14/2019 4/18/2019 0 155 425$310,934.96 0RFP RcvdFCIAAO-2019 Annual Conference Association-Meetings, Conventions Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 2/22/2019 2/27/2019 0 400 1,293$889,730.04 0RFP RcvdConAgra Foods - (NEW SPECS) Natl Sales Meeting 2019 Corporate Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 9/10/2017 9/12/2017 0 45 135$57,458.23 0RFP RcvdSher-Wood Florida Meeting Corporate Cvent $0.00NewRFP Pending Printed: 7/10/2017 Page: 12 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 13 of 40 Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE HelmsBriscoe 5/16/2018 5/20/2018 0 176 560$289,883.15 0RFP RcvdGreat Expressions Dental Centers Corporate Cvent $0.00NewRFP Pending HelmsBriscoe 3/1/2019 3/7/2019 0 635 2,085$1,382,644.98 0RFP RcvdHH 2019 NSM Corporate Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 2/7/2020 2/16/2020 0 421 1,439$1,166,030.84 0RFP RcvdNat'l Council of Farmer Cooperatives 2020 Annual Conf Corporate Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 10/27/2017 11/6/2017 0 54 348$163,254.59 0RFP Rcvd"The Change" Conference Corporate Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 10/14/2018 10/20/2018 0 340 1,500$723,770.55 0RFP RcvdGoddard Systems 2018 Franchise Convention Corporate Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 6/14/2019 6/22/2019 0 229 865$361,396.41 0RFP RcvdFlorida Association for Pupil Transportation 2019 Association-Meetings, Conventions Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 1/17/2019 1/20/2019 0 29 73$47,737.39 0RFP Rcvd2019 Association of Life Insurance Counsel (ALIC) - Board Meeting Association-Meetings, Conventions Cvent $0.00NewRFP Pending HelmsBriscoe 4/7/2018 4/11/2018 0 148 368$294,647.01 0RFP RcvdFirebirds Awards Conference 2018 Corporate Cvent $0.00NewRFP Pending HelmsBriscoe 10/19/2017 10/21/2017 0 13 17$14,024.44 0RFP RcvdFL State Assoc of Minister Wives & Minister Widows Association-Meetings, Conventions Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 2/21/2019 2/27/2019 0 96 300$194,537.85 0RFP RcvdMunicipal Bond Buyers 2019 Conference Financial Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 4/17/2018 4/23/2018 0 180 607$398,236.28 0RFP RcvdWells Fargo Bank N.A.Financial Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 5/20/2018 5/25/2018 0 415 960$831,418.50 0RFP RcvdNEC-Advantage 2018 Corporate Cvent-Debi Knows $0.00NewRFP Pending Printed: 7/10/2017 Page: 13 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 14 of 40 Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE HelmsBriscoe 2/23/2018 2/28/2018 0 18 90$54,790.62 0RFP RcvdALPHA 2018 Association-Meetings, Conventions Cvent $0.00NewRFP Pending HelmsBriscoe 4/28/2018 5/1/2018 0 80 175$100,512.41 0RFP RcvdFAPIA - Florida Assn of Public Insurance Adjusters Spring 2018 Association-Meetings, Conventions Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 4/11/2018 4/14/2018 0 26 84$385,333.12 0RFP RcvdLGBT Executive Directors' Retreat 2018 Corporate Cvent $0.00NewRFP Pending HelmsBriscoe 2/22/2020 2/26/2020 0 18 90$55,766.64 0RFP RcvdALPHA 2020 Association-Meetings, Conventions Cvent $0.00NewRFP Pending HelmsBriscoe 2/23/2019 2/27/2019 0 18 90$55,271.21 0RFP RcvdALPHA 2019 Association-Meetings, Conventions Cvent $0.00NewRFP Pending HelmsBriscoe 2/21/2020 2/28/2020 0 675 0$0.00 0RFP Rcvd Local2020 Teleplex NAKO Cvent $0.00NewRFP Pending HelmsBriscoe 3/1/2018 3/10/2018 0 452 2,138$0.00 0RFP Rcvd Local2018 OSI User Forum Cvent $0.00NewRFP Pending HelmsBriscoe 3/7/2020 3/13/2020 0 515 1,555$1,050,446.28 0RFP Rcvd LocalSkanska Management Meeting 2020 Cvent $0.00NewRFP Pending HelmsBriscoe 5/2/2017 5/4/2017 0 30 90$43,458.55 0RFP Rcvd LocalCentral Life Sciences Equine Fall Meeting Cvent $0.00NewRFP Pending HelmsBriscoe 3/16/2018 3/16/2018 0 40 40$44,750.46 0RFP Rcvd LocalFlorida Swimming Pool Assn 2018 Cvent $0.00NewRFP Pending HelmsBriscoe 1/31/2018 2/2/2018 0 150 300$205,864.30 0RFP RcvdCenturyLink National Sales Kickoff 2018 Corporate Cvent-Debi Knows $0.00RepeatRFP Pending HelmsBriscoe 2/15/2018 2/23/2018 0 432 1,047$1,094,392.72 0RFP RcvdPerformance Foodservice Buying Brands Feb 2018 Corporate Cvent $0.00NewRFP Pending Printed: 7/10/2017 Page: 14 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 15 of 40 Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE HelmsBriscoe 6/19/2020 6/27/2020 0 300 962$625,134.52 0RFP RcvdNAPPA 2020 Conference -June Association-Meetings, Conventions Cvent $0.00NewRFP Pending HelmsBriscoe 1/26/2019 1/30/2019 0 116 376$227,073.63 0RFP RcvdAssociation of Corporate Patent Counsel 2019 Winter Meeting Corporate Cvent $0.00NewRFP Pending HelmsBriscoe 2/1/2018 2/12/2018 0 350 2,151$1,316,581.19 0RFP RcvdFEI Company Global Sales & Marketing Meeting 2018 Corporate Cvent-Debi Knows $0.00RepeatRFP Pending HelmsBriscoe 3/20/2018 3/22/2018 0 90 270$179,660.12 0RFP RcvdSales Meeting Corporate Cvent $0.00NewRFP Pending HelmsBriscoe 12/9/2017 12/13/2017 0 193 421$190,180.12 0RFP RcvdASSA Abloy Sales Meeting $0.00NewRFP Pending HelmsBriscoe 4/11/2018 4/15/2018 0 75 240$126,708.64 0RFP RcvdMettler Toledo Circle of Champions 2018 $0.00NewRFP Pending HelmsBriscoe 4/5/2019 4/9/2019 0 270 909$555,949.48 0RFP RcvdIngersoll Rand Corporate Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 2/16/2019 2/20/2019 0 75 225$142,415.71 0RFP RcvdMichigan Beer & Wine Wholesalers Association Association-Meetings, Conventions Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 2/12/2018 2/13/2018 0 75 150$102,932.15 0RFP Rcvd187635 - U.S. Bank ATM & Debit Sales Meeting- FL Financial Cvent $0.00NewRFP Pending HelmsBriscoe 1/27/2018 2/6/2018 0 228 1,209$757,646.01 0RFP Rcvd2018 Annual Sales Meeting Corporate Cvent $0.00NewRFP Pending HelmsBriscoe 12/6/2019 12/12/2019 0 546 1,946$1,022,418.21 0RFP RcvdHillel International Annual 2019 SMERF Cvent $0.00NewRFP Pending HelmsBriscoe 12/4/2020 12/10/2020 0 546 1,946$1,022,418.21 0RFP RcvdHillel International Annual 2020 SMERF Cvent $0.00NewRFP Pending Printed: 7/10/2017 Page: 15 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 16 of 40 Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE HelmsBriscoe 1/23/2018 1/26/2018 0 45 104$73,300.71 0RFP RcvdNational Marrow Donor Program Medical/Pharmaceutical Cvent $0.00NewRFP Pending HelmsBriscoe 2/1/2020 2/9/2020 0 570 2,474$1,712,205.09 0RFP RcvdAnnual 2020 Corporate Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 4/23/2018 4/29/2018 0 900 2,300$2,339,032.00 0RFP RcvdPartnership Meeting Corporate Cvent $0.00NewRFP Pending HelmsBriscoe 11/12/2017 11/16/2017 0 30 150$72,301.95 0RFP RcvdCabot Purchasing Annual Meeting - Nov 2017 HelmsBriscoe $0.00 RFP Pending HelmsBriscoe 9/26/2018 10/2/2018 0 1,000 3,917$1,912,229.42 0RFP RcvdBehind the Chair; Color, Cut & Style 2018 Corporate Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 2/6/2021 2/14/2021 0 570 2,474$1,730,123.07 0RFP RcvdAnnual 2021 Corporate Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 2/5/2022 2/13/2022 0 570 2,474$1,730,123.07 0RFP RcvdAnnual 2022 Corporate Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 2/5/2018 2/7/2018 0 62 125$84,289.51 0RFP RcvdBASF Inscalis Advisory Board Corporate Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 1/30/2019 2/2/2019 0 125 225$160,691.37 0RFP RcvdFMHAC 2019 Conference Association-Meetings, Conventions Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 4/3/2018 4/6/2018 0 35 110$72,719.43 0RFP RcvdUnitron Earned Incentive Trip 2018 Incentive Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 1/20/2019 1/29/2019 0 275 1,600$950,834.52 0RFP RcvdActivate 2019 Cvent $0.00NewRFP Pending HelmsBriscoe 5/3/2018 5/5/2018 0 100 240$151,799.87 0RFP RcvdEIPER 2018 Meeting Corporate Cvent $0.00NewRFP Pending Printed: 7/10/2017 Page: 16 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 17 of 40 Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE HelmsBriscoe 2/10/2018 2/13/2018 0 90 195$128,730.58 0RFP Rcvd2018 Sales Meeting Cvent $0.00NewRFP Pending HelmsBriscoe 5/24/2018 5/28/2018 0 30 100$53,045.95 0RFP Rcvd31st Golf Tournament Medical/Pharmaceutical Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 9/27/2019 10/3/2019 0 335 1,054$552,935.10 0RFP RcvdMitchell International P&C Conference 2019 Corporate Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 10/7/2018 10/12/2018 0 60 220$128,810.51 0RFP RcvdIPA National Meeting 2018 Association-Meetings, Conventions Cvent $0.00NewRFP Pending HelmsBriscoe 2/17/2018 2/22/2018 0 112 565$409,316.84 0RFP RcvdGuerbet National Sales 2018 Corporate Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 7/11/2020 7/18/2020 0 300 1,300$715,765.57 0RFP RcvdAnnual Supreme Convention Corporate Cvent $0.00NewRFP Pending HelmsBriscoe 8/3/2018 8/7/2018 0 115 245$133,551.59 0RFP Rcvd2018 FLCMAA Summer Conference Series Corporate Cvent $0.00NewRFP Pending HelmsBriscoe 11/6/2019 11/10/2019 0 100 230$101,316.16 0RFP Rcvd2019 IWA Annual Conference Association-Meetings, Conventions FAM Invites $0.00NewRFP Pending Hospitality Performance Network 2/15/2018 2/18/2018 0 80 185$140,875.47 0RFP RcvdConference 49454 Corporate Repeat Planner $0.00NewRFP Pending HPN / J. Bidanec 3/13/2018 3/15/2018 0 85 215$153,711.39 0RFP RcvdAnnual Sales Summit #48944 Association-Meetings, Conventions Repeat Planner $0.00NewRFP Pending HPN Global / F. Keen 1/23/2019 1/28/2019 0 200 835$674,125.35 0RFP Rcvd#45201 Corporate Repeat Planner $0.00NewRFP Pending IMN Solutions 7/26/2018 7/28/2018 0 55 113$78,558.05 0RFP Rcvd2018 SDA Florida Conference Leadership Convention Corporate Cvent-Debi Knows $0.00NewRFP Pending Printed: 7/10/2017 Page: 17 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 18 of 40 Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE Infinity Events Group 4/10/2021 4/16/2021 0 370 1,885$1,101,194.28 0RFP Rcvd88th Annual Conference 2021 Corporate Website $0.00NewRFP Pending International Behavioral Nueroscience 6/5/2018 6/9/2018 0 125 575$310,854.36 0RFP RcvdAnnual Meeting of the International Behavioral Neuroscience Society Corporate Fam CVB hosted $0.00NewRFP Pending JW Marriott Marco Island Beach Resort 1/15/2017 1/18/2017 0 93 206$70,378.03 0CVB SponsoredPrestige National Sales Meeting Incentive $0.00NewEvent Pending JW Marriott Marco Island Beach Resort 2/6/2019 2/8/2019 0 146 146$94,486.59 0Rfp enhancementLIMRA Distribution Leaders Roundtable 2019 Financial $0.00Newpending Kim Earle / ConferenceDirect 11/4/2018 11/11/2018 0 415 1,370$713,562.44 0RFP RcvdTechServe Alliance Conference 2018 Corporate Cvent $0.00NewRFP Pending Kzam Enterprises LLC 2/4/2018 2/10/2018 0 152 483$290,441.72 0RFP Rcvd2018 ACI-NA CEO Forum and Winter Board Meeting version 2 Corporate Cvent-Debi Knows $0.00 RFP Pending Kzam Enterprises LLC 6/7/2019 6/13/2019 0 500 1,640$0.00 0RFP Rcvd LocalACI-NA Business of Airports 2019 Corporate Cvent-Debi Knows $0.00NewRFP Pending Kzam Enterprises LLC 2/3/2018 2/11/2018 0 142 414$290,441.72 0RFP Rcvd2018 ACI-NA CEO Forum and Winter Board Meeting version 1 Corporate Cvent-Debi Knows $0.00 RFP Pending Life Insurance Settlement Association 10/12/2018 10/16/2018 0 145 351$207,033.33 0RFP Rcvd24th Annual Fall Life Settlement & Compliance Conference Association-Meetings, Conventions Connect $0.00RepeatRFP Pending lnformation Technology Senior Management Forum 5/4/2015 5/6/2015 0 175 525$376,565.65 0RFP Rcvd LocalSecond Quarter Symposium 2015 Corporate Connect $0.00NewRFP Pending lnformation Technology Senior Management Forum 11/5/2015 11/7/2015 0 150 450$313,535.77 0RFP Rcvd LocalFourth Quarter Symposium 2015 Corporate Connect $0.00NewRFP Pending MBD Inc 2/24/2018 3/1/2018 0 565 1,800$1,152,162.92 0RFP Rcvd 2018 National Sales Meeting Corporate Cvent $0.00NewRFP Pending Printed: 7/10/2017 Page: 18 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 19 of 40 Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE Meeting Management Group 1/24/2021 1/28/2021 0 650 2,350$1,670,105.90 0RFP RcvdWindstorm Insurance Network Annual Convention IMEX $0.00 RFP Pending Meeting Sites Resource / R. Mietkiewicz 7/23/2019 7/28/2019 0 745 745$359,754.84 0RFP Rcvd2019 Southeastern Lumber Manufacturers Association Repeat Planner $0.00NewRFP Pending Meeting Sites Resource / R. Mietkiewicz 7/23/2019 7/27/2019 0 210 745$359,754.84 0RFP Rcvd2019 Annual Conference Association-Meetings, Conventions Repeat Planner $0.00NewRFP Pending Meeting Sites Resource / T. Woodin 3/6/2020 3/11/2020 0 100 353$168,611.91 0RFP RcvdGreat Harvest Franchising Cvent-Debi Knows $0.00RepeatRFP Pending Meetings Today 3/2/2018 3/6/2018 0 56 170$112,864.86 0RFP RcvdMeetings Today South 2018 Corporate Networking $0.00 RFP Pending Meetings Today 3/1/2019 3/5/2019 0 56 170$127,734.35 0RFP RcvdMeetings Today South 2019 Corporate Networking $0.00 RFP Pending Mission India 2/28/2018 3/4/2018 0 31 86$64,971.83 0RFP RcvdMission India President's Forum 2 day Event Corporate Networking $0.00NewRFP Pending Mission India 2/27/2018 3/4/2018 0 51 177$64,971.83 0RFP RcvdMission India President's Forum 3 day Event Corporate Networking $0.00NewRFP Pending Naples Grande Beach Resort 10/9/2017 10/14/2017 0 76 456$143,509.51 0Rfp enhancementAmerican Sportfishing Assn 2017 summit $0.00Newpending Naples Grande Beach Resort 9/30/2017 10/4/2017 0 330 920$530,086.64 0Rfp enhancementIndivior 2017 Fall Plan of Action Medical/Pharmaceutical $0.00Newpending National Corrugated Steel Pipe Association 3/9/2018 3/13/2018 0 53 195$134,846.33 0RFP RcvdNational Corrugated Steel Pipe Association Association-Meetings, Conventions Website $0.00NewRFP Pending NGALA 10/17/2012 10/19/2012 0 75 162$24,000.00 0CVB SponsoredDTS Technologies Site Networking $0.00NewEvent Pending Printed: 7/10/2017 Page: 19 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 20 of 40 Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE North American Travel Journalists Association 5/1/2017 5/4/2017 0 80 228$185,694.40 0RFP RcvdNATJA Conference & Marketplace Networking $0.00 RFP Pending Northstar Travel Media 9/10/2017 9/13/2017 0 110 331$249,538.21 0RFP RcvdSMU Florida 2017 Corporate M&C Meeting & Conventions $0.00RepeatRFP Pending Nourish Retreats 9/27/2018 9/30/2018 0 24 96$28,711.70 0RFP RcvdRadical Joy Retreat SMERF Website $0.00NewRFP Pending Pediatric Endocrine Society 1/10/2018 1/12/2018 0 13 26$16,533.27 0RFP RcvdPES BOARD MEETING NEEDS 2018 Corporate Cvent $0.00NewRFP Pending Pfizer 2/10/2018 2/16/2018 0 800 3,352$2,097,989.47 0RFP RcvdOncology POA 2018 Medical/Pharmaceutical Repeat Planner $0.00NewRFP Pending Premier Management Group & Associates LLC 6/2/2018 6/5/2018 0 100 250$170,331.57 0RFP RcvdRecycle Florida Today 2018 Conference & Expo Association-Meetings, Conventions Website $0.00RepeatRFP Pending Renegade 4/28/2018 5/1/2018 0 400 1,290$1,058,795.47 0RFP RcvdRenegade Annual Website $0.00NewRFP Pending Retreats Resources LLC 4/15/2018 4/19/2018 0 250 675$437,438.42 0RFP Rcvd2018 World Congrass of Sports Sports Sales $0.00NewRFP Pending Rossback 2/16/2018 2/24/2018 0 12 108$58,535.51 0RFP RcvdWinter BOD retreat HelmsBriscoe $0.00NewRFP Pending SAGE Event Management 9/12/2017 9/16/2017 0 75 251$127,268.03 0RFP RcvdVideo Marketing Queen 2017 Corporate Cvent $0.00NewRFP Pending Sharon Burstein International 10/11/2018 10/14/2018 0 200 600$0.00 0RFP RcvdLeadership Summit – South/Bermuda Fall 2018 Corporate Leads $0.00NewRFP Pending Site Search, Incorporated 9/17/2019 9/19/2019 0 125 375$179,076.21 0RFP RcvdJudicial Assistants Association of Florida (JAAF) Government Repeat Planner $0.00NewRFP Pending Printed: 7/10/2017 Page: 20 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 21 of 40 Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE Site Search, Incorporated 5/3/2018 5/5/2018 0 35 105$114,074.86 0RFP RcvdLewan Technology – President’s Club Corporate Repeat Planner $0.00NewRFP Pending Site Selection & Meeting Consultants, Inc 6/5/2019 6/8/2019 0 225 700$450,154.42 0RFP RcvdFlorida Association of Criminal Defense Lawyers 2019 Association-Meetings, Conventions Repeat Planner $0.00NewRFP Pending Site Selection Services 2/27/2018 3/4/2018 0 175 612$497,553.60 0RFP RcvdOn Assignment, Inc. 2018 President's Club Cvent-Debi Knows $0.00NewRFP Pending Site Selection Services 2/25/2018 3/4/2018 0 408 1,729$1,276,878.64 0RFP RcvdApex Systems Incentive Meeting 2018 Corporate Cvent $0.00NewRFP Pending Suwannee River Area health Education Center 10/9/2017 10/13/2017 0 35 140$0.00 0RFP RcvdFSU AHEC College of Medicine - Tobacco Treatment Specialist Training Corporate Connect $0.00NewRFP Pending The Kellen Company 3/1/2019 3/6/2019 0 49 174$115,290.91 0RFP RcvdVinegar Institute 2019 Annual Meeting Association-Meetings, Conventions Cvent-Debi Knows $0.00NewRFP Pending The Kellen Company 8/11/2018 8/17/2018 0 224 982$430,489.91 0RFP RcvdRVAA 2018 Annual Executive Conference Association-Meetings, Conventions Cvent-Debi Knows $0.00NewRFP Pending The Ritz-Carlton, Naples 10/5/2018 10/7/2018 0 350 700$478,935.52 0Rfp enhancementCalvary Chapel Marriage Retreat SMERF $0.00Newpending Two By Two 9/25/2018 9/27/2018 0 35 75$37,047.90 0RFP RcvdPeople For The American Way Fall Institute Corporate IPEC $0.00NewRFP Pending Two By Two 4/22/2018 4/27/2018 0 35 115$69,998.74 0RFP RcvdPeople For The American Way Spring Institute SMERF IPEC $0.00NewRFP Pending University Aviation Association 9/18/2018 9/23/2018 0 150 535$307,300.66 0RFP RcvdUAA Annual Conference & Expo 2018 Association-Meetings, Conventions Smart Meetings $0.00NewRFP Pending University Aviation Association 9/17/2019 9/21/2019 0 150 530$307,300.66 0RFP RcvdUAA Annual Conference & Expo 2019 Association-Meetings, Conventions Smart Meetings $0.00NewRFP Pending Printed: 7/10/2017 Page: 21 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 22 of 40 Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:CURRENT TENTATIVE University Of Florida - IFAS Office of Conferences & Inst 11/3/2018 11/8/2018 0 130 435$261,712.74 0RFP Rcvd24th International Pepper Conference, November, 2018 Education Repeat Planner $0.00NewRFP Pending Winterfest, Inc.5/17/2018 5/20/2018 0 60 126$78,815.67 0RFP Rcvd LocalWinterfest Board Retreat Networking $58,308.14NewRFP Pending WJ Weiser & Associates, Incorporated 1/31/2018 2/3/2018 0 34 117$84,837.69 0RFP RcvdSAU 2018 Corporate Networking $0.00NewRFP Pending Wynford 4/10/2018 4/12/2018 0 29 87$50,695.38 0RFP Rcvd2018 Award of Excellence Financial Cvent $0.00NewRFP Pending 139 36,042 112,525172$70,011,952.45 0Event Count: $58,308.14 Status:ITINERARIES Debi's Itineraries 6/16/2017 6/19/2017 9 9 22$0.00 0CVB SponsoredIBTM Fam to Paradise Coast - Marco Island/Naples Fam CVB hosted $0.00New 9 9 221$0.00 0Event Count: $0.00 Status:LEADS SENT A Meeting Source 3/18/2018 3/24/2018 0 27 114$0.00 0RFP RcvdPharma COE 2018 Medical/Pharmaceutical Cvent $0.00NewRFP Pending American Express / K. Davis 9/11/2018 9/13/2018 0 57 171$80,605.17 0RFP RcvdSummit Trip - Sep/Oct 2018 Corporate Cvent-Debi Knows $0.00NewRFP Pending CMP meeting Services 11/7/2018 11/11/2018 0 261 664$405,259.60 0RFP RcvdCMP Conclave – 2018 Corporate Website $0.00NewRFP Pending CMP meeting Services 11/6/2019 11/10/2019 0 261 664$410,288.51 0RFP RcvdCMP Conclave – 2019 Corporate Website $0.00NewRFP Pending Printed: 7/10/2017 Page: 22 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 23 of 40 Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:LEADS SENT CMP meeting Services 11/4/2020 11/8/2020 0 261 664$415,485.68 0RFP RcvdCMP Conclave – 2020 Corporate Website $0.00NewRFP Pending Conference Direct 10/6/2018 10/12/2018 0 2,196 700$434,468.99 0RFP RcvdCUES CETNET 2018 Chicago $0.00RepeatRFP Pending ConferenceDirect / S. Hendrick 10/17/2018 10/19/2018 0 68 111$74,257.60 0RFP RcvdModern Healthcare Leadership Symposium Medical/Pharmaceutical Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 4/5/2019 4/9/2019 0 270 909$555,949.48 0RFP RcvdIngersoll Rand Corporate Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 2/16/2019 2/20/2019 0 75 225$142,415.71 0RFP RcvdMichigan Beer & Wine Wholesalers Association Association-Meetings, Conventions Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 2/12/2018 2/13/2018 0 75 150$102,932.15 0RFP Rcvd187635 - U.S. Bank ATM & Debit Sales Meeting- FL Financial Cvent $0.00NewRFP Pending HelmsBriscoe 1/27/2018 2/6/2018 0 228 1,209$757,646.01 0RFP Rcvd2018 Annual Sales Meeting Corporate Cvent $0.00NewRFP Pending HelmsBriscoe 12/15/2017 12/18/2017 0 12 48$22,068.73 0RFP RcvdReclassification Task Force Meeting Corporate Cvent-Debi Knows $0.00NewLost Business HelmsBriscoe 2/1/2020 2/9/2020 0 570 2,474$1,712,205.09 0RFP RcvdAnnual 2020 Corporate Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 4/23/2018 4/29/2018 0 900 2,300$2,339,032.00 0RFP RcvdPartnership Meeting Corporate Cvent $0.00NewRFP Pending HelmsBriscoe 11/12/2017 11/16/2017 0 30 150$72,301.95 0RFP RcvdCabot Purchasing Annual Meeting - Nov 2017 HelmsBriscoe $0.00 RFP Pending HelmsBriscoe 9/26/2018 10/2/2018 0 1,000 3,917$1,912,229.42 0RFP RcvdBehind the Chair; Color, Cut & Style 2018 Corporate Cvent-Debi Knows $0.00NewRFP Pending Printed: 7/10/2017 Page: 23 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 24 of 40 Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:LEADS SENT HelmsBriscoe 2/6/2021 2/14/2021 0 570 2,474$1,730,123.07 0RFP RcvdAnnual 2021 Corporate Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 2/5/2022 2/13/2022 0 570 2,474$1,730,123.07 0RFP RcvdAnnual 2022 Corporate Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 2/5/2018 2/7/2018 0 62 125$84,289.51 0RFP RcvdBASF Inscalis Advisory Board Corporate Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 1/30/2019 2/2/2019 0 125 225$160,691.37 0RFP RcvdFMHAC 2019 Conference Association-Meetings, Conventions Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 4/3/2018 4/6/2018 0 35 110$72,719.43 0RFP RcvdUnitron Earned Incentive Trip 2018 Incentive Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 12/6/2019 12/12/2019 0 546 1,946$1,022,418.21 0RFP RcvdHillel International Annual 2019 SMERF Cvent $0.00NewRFP Pending HelmsBriscoe 12/4/2020 12/10/2020 0 546 1,946$1,022,418.21 0RFP RcvdHillel International Annual 2020 SMERF Cvent $0.00NewRFP Pending HelmsBriscoe 1/23/2018 1/26/2018 0 45 104$73,300.71 0RFP RcvdNational Marrow Donor Program Medical/Pharmaceutical Cvent $0.00NewRFP Pending HelmsBriscoe 1/20/2019 1/29/2019 0 275 1,600$950,834.52 0RFP RcvdActivate 2019 Cvent $0.00NewRFP Pending HelmsBriscoe 5/3/2018 5/5/2018 0 100 240$151,799.87 0RFP RcvdEIPER 2018 Meeting Corporate Cvent $0.00NewRFP Pending HelmsBriscoe 2/10/2018 2/13/2018 0 90 195$128,730.58 0RFP Rcvd2018 Sales Meeting Cvent $0.00NewRFP Pending HelmsBriscoe 5/24/2018 5/28/2018 0 30 100$53,045.95 0RFP Rcvd31st Golf Tournament Medical/Pharmaceutical Cvent-Debi Knows $0.00NewRFP Pending Printed: 7/10/2017 Page: 24 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 25 of 40 Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:LEADS SENT Hospitality Performance Network 2/15/2018 2/18/2018 0 80 185$140,875.47 0RFP RcvdConference 49454 Corporate Repeat Planner $0.00NewRFP Pending Infinity Events Group 4/10/2021 4/16/2021 0 370 1,885$1,101,194.28 0RFP Rcvd88th Annual Conference 2021 Corporate Website $0.00NewRFP Pending Meetings Today 3/2/2018 3/6/2018 0 56 170$112,864.86 0RFP RcvdMeetings Today South 2018 Corporate Networking $0.00 RFP Pending Meetings Today 3/1/2019 3/5/2019 0 56 170$127,734.35 0RFP RcvdMeetings Today South 2019 Corporate Networking $0.00 RFP Pending Naples Grande Beach Resort 9/30/2017 10/4/2017 0 330 920$530,086.64 0Rfp enhancementIndivior 2017 Fall Plan of Action Medical/Pharmaceutical $0.00Newpending Pediatric Endocrine Society 1/10/2018 1/12/2018 0 13 26$16,533.27 0RFP RcvdPES BOARD MEETING NEEDS 2018 Corporate Cvent $0.00NewRFP Pending Retreats Resources LLC 4/15/2018 4/19/2018 0 250 675$437,438.42 0RFP Rcvd2018 World Congrass of Sports Sports Sales $0.00NewRFP Pending Sharon Burstein International 10/11/2018 10/14/2018 0 200 600$0.00 0RFP RcvdLeadership Summit – South/Bermuda Fall 2018 Corporate Leads $0.00NewRFP Pending Site Search, Incorporated 9/17/2019 9/19/2019 0 125 375$179,076.21 0RFP RcvdJudicial Assistants Association of Florida (JAAF) Government Repeat Planner $0.00NewRFP Pending The Ritz-Carlton Golf Resort, Naples 4/30/2018 5/4/2018 0 90 380$190,934.95 0Rfp enhancementPremier Promotional 2018 Annual Event Corporate $0.00Newlost Wynford 4/10/2018 4/12/2018 0 29 87$50,695.38 0RFP Rcvd2018 Award of Excellence Financial Cvent $0.00NewRFP Pending 0 10,884 31,48239$19,505,074.42 0Event Count: $0.00 Printed: 7/10/2017 Page: 25 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 26 of 40 Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED CANCELLED Event Travel Management 2/8/2018 2/10/2018 0 12 36$23,300.25 0RFP RcvdAccess National Mortgage Incentive 2018 Incentive Cvent $0.00NewPlanner Cancelled RFP HelmsBriscoe 3/5/2018 3/7/2018 0 115 345$229,565.71 0RFP RcvdNAPCO Media Hosted Buyer Power Meeting March 2018 Tech Cvent $0.00NewOther - Please Explain Planner Cancelled RFP 0 127 3812$252,865.96 0Event Count: $0.00 Status:TURNED DEFINITE ConferenceDirect / B. Melton 2/4/2018 2/7/2018 0 12 26$17,378.11 0RFP RcvdBaltimore Life 2018 BOD Meeting Insurance Cvent-Debi Knows $0.00NewBooked Business Independent Community Bankers of Minnesota 11/11/2017 11/15/2017 0 50 250$0.00 0RFP RcvdNAPLES BOARD RETREAT Financial Site/FAM Assistance $0.00NewBooked Business 0 62 2762$17,378.11 0Event Count: $0.00 Status:TURNED LOST Conference Direct 10/6/2018 10/12/2018 0 2,196 700$434,468.99 0RFP RcvdCUES CETNET 2018 Chicago $0.00RepeatRFP Pending ConferenceDirect / T. Schwinden 5/16/2018 5/18/2018 0 100 200$112,481.63 0RFP RcvdAdventist Information Technology 2018 Medical/Pharmaceutical Cvent $0.00NewLost Business HelmsBriscoe 9/4/2018 9/9/2018 0 77 201$125,308.27 0RFP Rcvd2018 ESICA/CSIA Fall Conference 2018 Association-Meetings, Conventions Cvent-Debi Knows $0.00NewLost Business HelmsBriscoe 4/30/2019 5/4/2019 0 62 153$113,097.68 0RFP Rcvd2019 ESICA Spring Conference Association-Meetings, Conventions Cvent-Debi Knows $0.00NewLost Business HelmsBriscoe 4/8/2018 4/10/2018 0 55 165$96,146.40 0RFP RcvdEpic/Edgewood Partners Top Producers Networking $0.00NewLost Business Printed: 7/10/2017 Page: 26 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 27 of 40 Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED LOST HelmsBriscoe 11/7/2020 11/14/2020 0 413 2,068$1,373,387.92 0RFP Rcvd2020 National Association for Interpretation (NAI) National Conference Association-Meetings, Conventions Cvent-Debi Knows $0.00NewOther - Please Explain Lost Business HelmsBriscoe 9/28/2018 10/4/2018 0 335 1,054$552,935.10 0RFP RcvdMitchell International P&C Conference 2018 Corporate Cvent-Debi Knows $0.00NewLost Business HelmsBriscoe 2/8/2018 2/11/2018 0 50 150$112,343.67 0RFP RcvdHilltop Securities 2018 Leadership Conference Financial Cvent-Debi Knows $0.00NewLost Business HelmsBriscoe 11/3/2020 11/15/2020 0 300 2,705$0.00 0RFP RcvdPekin Insurance Scenic Trip 11.2020 Insurance Cvent-Debi Knows $0.00NewLost Business HelmsBriscoe 3/1/2019 3/7/2019 0 334 1,271$977,327.16 0RFP RcvdAgriBank 2019 Annual Meeting Financial Cvent-Debi Knows $0.00NewLost Business HelmsBriscoe 2/12/2018 2/13/2018 0 75 150$102,932.15 0RFP Rcvd187635 - U.S. Bank ATM & Debit Sales Meeting- FL Financial Cvent $0.00NewRFP Pending HelmsBriscoe 12/15/2017 12/18/2017 0 12 48$22,068.73 0RFP RcvdReclassification Task Force Meeting Corporate Cvent-Debi Knows $0.00NewLost Business National Motor Club Field Services 1/13/2018 1/15/2018 0 15 45$26,896.27 0RFP RcvdNMCFS Winners Celebration 2017 Website $0.00NewRates Too High Lost Business Natsel 10/26/2017 10/29/2017 0 75 270$113,706.27 0RFP RcvdWomen's Ministry Conference SMERF Website $0.00NewLost Business NHS Global Events 3/10/2018 3/13/2018 0 125 385$254,909.67 0RFP RcvdCMC - Annual Summit - March 2018 Corporate Cvent $0.00NewLost Business The Ritz-Carlton Golf Resort, Naples 4/30/2018 5/4/2018 0 90 380$190,934.95 0Rfp enhancementPremier Promotional 2018 Annual Event Corporate $0.00Newlost The Ritz-Carlton, Naples 12/4/2017 12/7/2017 0 75 233$105,177.66 0Rfp enhancementSecurity Benefit $0.00Newlost Printed: 7/10/2017 Page: 27 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 28 of 40 0 4,389 10,17817$4,714,122.52 0Event Count: $0.00 A Meeting Source 3/18/2018 3/24/2018 0 27 114$0.00 0RFP RcvdPharma COE 2018 Medical/Pharmaceutical Cvent $0.00NewRFP Pending American Express / K. Davis 9/11/2018 9/13/2018 0 57 171$80,605.17 0RFP RcvdSummit Trip - Sep/Oct 2018 Corporate Cvent-Debi Knows $0.00NewRFP Pending CMP meeting Services 11/7/2018 11/11/2018 0 261 664$405,259.60 0RFP RcvdCMP Conclave – 2018 Corporate Website $0.00NewRFP Pending CMP meeting Services 11/6/2019 11/10/2019 0 261 664$410,288.51 0RFP RcvdCMP Conclave – 2019 Corporate Website $0.00NewRFP Pending CMP meeting Services 11/4/2020 11/8/2020 0 261 664$415,485.68 0RFP RcvdCMP Conclave – 2020 Corporate Website $0.00NewRFP Pending Conference Direct 10/6/2018 10/12/2018 0 2,196 700$434,468.99 0RFP RcvdCUES CETNET 2018 Chicago $0.00RepeatRFP Pending ConferenceDirect / S. Hendrick 10/17/2018 10/19/2018 0 68 111$74,257.60 0RFP RcvdModern Healthcare Leadership Symposium Medical/Pharmaceutical Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 2/10/2018 2/13/2018 0 90 195$128,730.58 0RFP Rcvd2018 Sales Meeting Cvent $0.00NewRFP Pending HelmsBriscoe 12/6/2019 12/12/2019 0 546 1,946$1,022,418.21 0RFP RcvdHillel International Annual 2019 SMERF Cvent $0.00NewRFP Pending HelmsBriscoe 12/4/2020 12/10/2020 0 546 1,946$1,022,418.21 0RFP RcvdHillel International Annual 2020 SMERF Cvent $0.00NewRFP Pending HelmsBriscoe 1/23/2018 1/26/2018 0 45 104$73,300.71 0RFP RcvdNational Marrow Donor Program Medical/Pharmaceutical Cvent $0.00NewRFP Pending HelmsBriscoe 1/20/2019 1/29/2019 0 275 1,600$950,834.52 0RFP RcvdActivate 2019 Cvent $0.00NewRFP Pending Status:TURNED TENTATIVE Printed: 7/10/2017 Page: 28 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 29 of 40 Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED TENTATIVE HelmsBriscoe 5/3/2018 5/5/2018 0 100 240$151,799.87 0RFP RcvdEIPER 2018 Meeting Corporate Cvent $0.00NewRFP Pending HelmsBriscoe 5/24/2018 5/28/2018 0 30 100$53,045.95 0RFP Rcvd31st Golf Tournament Medical/Pharmaceutical Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 4/5/2019 4/9/2019 0 270 909$555,949.48 0RFP RcvdIngersoll Rand Corporate Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 2/16/2019 2/20/2019 0 75 225$142,415.71 0RFP RcvdMichigan Beer & Wine Wholesalers Association Association-Meetings, Conventions Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 2/12/2018 2/13/2018 0 75 150$102,932.15 0RFP Rcvd187635 - U.S. Bank ATM & Debit Sales Meeting- FL Financial Cvent $0.00NewRFP Pending HelmsBriscoe 1/27/2018 2/6/2018 0 228 1,209$757,646.01 0RFP Rcvd2018 Annual Sales Meeting Corporate Cvent $0.00NewRFP Pending HelmsBriscoe 12/15/2017 12/18/2017 0 12 48$22,068.73 0RFP RcvdReclassification Task Force Meeting Corporate Cvent-Debi Knows $0.00NewLost Business HelmsBriscoe 2/1/2020 2/9/2020 0 570 2,474$1,712,205.09 0RFP RcvdAnnual 2020 Corporate Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 4/23/2018 4/29/2018 0 900 2,300$2,339,032.00 0RFP RcvdPartnership Meeting Corporate Cvent $0.00NewRFP Pending HelmsBriscoe 11/12/2017 11/16/2017 0 30 150$72,301.95 0RFP RcvdCabot Purchasing Annual Meeting - Nov 2017 HelmsBriscoe $0.00 RFP Pending HelmsBriscoe 9/26/2018 10/2/2018 0 1,000 3,917$1,912,229.42 0RFP RcvdBehind the Chair; Color, Cut & Style 2018 Corporate Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 2/6/2021 2/14/2021 0 570 2,474$1,730,123.07 0RFP RcvdAnnual 2021 Corporate Cvent-Debi Knows $0.00NewRFP Pending Printed: 7/10/2017 Page: 29 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 30 of 40 Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED TENTATIVE HelmsBriscoe 2/5/2022 2/13/2022 0 570 2,474$1,730,123.07 0RFP RcvdAnnual 2022 Corporate Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 2/5/2018 2/7/2018 0 62 125$84,289.51 0RFP RcvdBASF Inscalis Advisory Board Corporate Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 1/30/2019 2/2/2019 0 125 225$160,691.37 0RFP RcvdFMHAC 2019 Conference Association-Meetings, Conventions Cvent-Debi Knows $0.00NewRFP Pending HelmsBriscoe 4/3/2018 4/6/2018 0 35 110$72,719.43 0RFP RcvdUnitron Earned Incentive Trip 2018 Incentive Cvent-Debi Knows $0.00NewRFP Pending Hospitality Performance Network 2/15/2018 2/18/2018 0 80 185$140,875.47 0RFP RcvdConference 49454 Corporate Repeat Planner $0.00NewRFP Pending Infinity Events Group 4/10/2021 4/16/2021 0 370 1,885$1,101,194.28 0RFP Rcvd88th Annual Conference 2021 Corporate Website $0.00NewRFP Pending Meetings Today 3/2/2018 3/6/2018 0 56 170$112,864.86 0RFP RcvdMeetings Today South 2018 Corporate Networking $0.00 RFP Pending Meetings Today 3/1/2019 3/5/2019 0 56 170$127,734.35 0RFP RcvdMeetings Today South 2019 Corporate Networking $0.00 RFP Pending Naples Grande Beach Resort 9/30/2017 10/4/2017 0 330 920$530,086.64 0Rfp enhancementIndivior 2017 Fall Plan of Action Medical/Pharmaceutical $0.00Newpending Pediatric Endocrine Society 1/10/2018 1/12/2018 0 13 26$16,533.27 0RFP RcvdPES BOARD MEETING NEEDS 2018 Corporate Cvent $0.00NewRFP Pending Retreats Resources LLC 4/15/2018 4/19/2018 0 250 675$437,438.42 0RFP Rcvd2018 World Congrass of Sports Sports Sales $0.00NewRFP Pending Sharon Burstein International 10/11/2018 10/14/2018 0 200 600$0.00 0RFP RcvdLeadership Summit – South/Bermuda Fall 2018 Corporate Leads $0.00NewRFP Pending Printed: 7/10/2017 Page: 30 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 31 of 40 Sales Rep:Debi DeBenedetto Contracted Rooms Attend Peak Rooms Requested Rooms Account Name Event Start Event End Economic Impact Est Actual Event Type ScopeEvent Name SourceMarket Type New/RepeatCurrent Status Status:TURNED TENTATIVE Site Search, Incorporated 9/17/2019 9/19/2019 0 125 375$179,076.21 0RFP RcvdJudicial Assistants Association of Florida (JAAF) Government Repeat Planner $0.00NewRFP Pending The Ritz-Carlton Golf Resort, Naples 4/30/2018 5/4/2018 0 90 380$190,934.95 0Rfp enhancementPremier Promotional 2018 Annual Event Corporate $0.00Newlost Wynford 4/10/2018 4/12/2018 0 29 87$50,695.38 0RFP Rcvd2018 Award of Excellence Financial Cvent $0.00NewRFP Pending 0 10,884 31,48239$19,505,074.42 0Event Count: $0.00 0$138,850,535.37349 231,56676,104603Event Count: $58,308.14 Printed: 7/10/2017 Page: 31 of 31Copyright ©2015 iDSS. All Rights Reserved. - July 31. 2017 Detailed Staff Report 12 32 of 40 TOP TEN REASONS TO DISCOVER YOUR MEETINGS PARADISE Florida’s Paradise Coast is the perfect place to host an event of any size or budget. Discover a meeting filled with creativity, productivity and beautiful tropical elegance when you meet in Naples and Marco Island. Our famous white sand beaches and the turquoise waters of the Gulf of Mexico make this a breathtaking location to host any meeting or event. Coastal expert ‘Dr. Beach’ has placed two popular area beaches on his Top 10 USA Beaches list multiple times, and the Travel Channel has recognized the greater Naples region as America’s Best All- Around Beach. Take advantage of the white sands right at your beach resort for a team building activity or dining experience. For an off-site excursion, go by boat to a nearby deserted island for a picnic, watersports and great shelling. Miles of Pristine Beaches — 2 — Championship Golf Tee off an amazing teambuilding activity with a day on one of the area’s many championship courses. The oldest course in Naples at The Naples Beach Hotel & Golf Club, which is open to public play, was recently redesigned and rebuilt with the consultation of the legendary Jack Nicklaus. Play where the pros play at Tiburon Golf Club at The Ritz-Carlton Golf Resort, Naples – home to Hall-of-Famer Greg Norman’s annual QBE Shootout (a PGA TOUR event) as well as the LPGA’s CME Group Tour Championship. There are lots of top courses in the area to choose from. Recently the International Association of Golf Tour Operators (IAGTO) named the area the top Golf Destination in North America. — 4 — Stay and meet at the resorts and hotels in Naples and Marco Island, some located right on the beach and others within easy reach of sandy shores. State-of-the-art conference and meeting facilities combine with amenities including luxurious spas, top shelf dining, watersports, fishing adventures, and plenty of golf to create meeting perfection. Choose from The Ritz-Carlton Resorts of Naples (a beach and a golf resort), the JW Marriott Marco Island Beach Resort, Hilton Marco Island Beach Resort & Spa, the Naples Grande Beach Resort, LaPlaya Beach & Golf Resort, Naples Bay Resort, The Inn on Fifth and more. Stunning Conference Facilities — 1 — Exceptional Dining Options Naples has long had a ‘sense of place’ through dining with a high ratio of locally-owned restaurants. In recent years, the local cuisine scene has exploded with area chefs dedicated to raising the bar for exceptional dining and an ever-increasing focus on regionally sourced ingredients, including the bounty of fresh fish and shellfish from the Gulf. Readers of Conde Nast Traveler have voted Naples as a top food city in the U.S. multiple times. New craft breweries and a burgeoning craft cocktail culture offer tantalizing options for nightlife and recreational tours. — 3 — July 31. 2017 Detailed Staff Report 12 33 of 40 Plan an unforgettable meeting at an outstanding off site venue. Attendees can feed a giraff e and see other exotic animals along with authentic African entertainment at the NGALA Wildlife Preserve. The Naples Zoo at Caribbean Gardens and Naples Botanical Garden off er beautiful outdoor event options. Take your attendees on a sunset dinner cruise on the Naples or Marco Island Princess yachts, or just relax and bond around a beachside fi re pit. Exciting experiences and venues are plentiful and ultimately help create successful events. You’re assured of receiving superior assistance and expertise from the group sales staff in Florida’s Paradise Coast. As winner of the 2016 Pinnacle Platinum Award for “Best CVB/DMO in the Southeast Region,” the team is ready to help make your next meeting your best ever. A wide four-mile stretch of white sand beach and blue-green waters surround Marco Island. Named No. 1 on the list of Top Ten Islands – United States in the TripAdvisor Reader’s Choice Awards recently, the island is a consistent favorite for its fun, welcoming attitude and endless array of watersports. Whether it’s for a large association meeting, a corporate retreat, an incentive getaway or a social gathering, Marco Island has much to off er, including easy access to the Gulf Coast entrance to Everglades National Park in nearby Everglades City. Employee health and environmental awareness are important for a company’s sustainability goals. Awarded the No. 1 Happiest-Healthiest Community ranking for two consecutive years, Florida’s Paradise Coast has resources to help you bring both wellness and environmental awareness to your meeting programs. Draw on the experts at the Blue Zones Project who are leading the community’s transformation toward wellness and well-being, take advantage of hotel-based wellness activities and menus for healthy meeting break options, combine an active adventure like kayaking or paddle boarding with a trained naturalist guide, or arrange a special presentation or activity at one of the area’s science-based attractions like Rookery Bay or the Conservancy of Southwest Florida. Getting to Naples, Marco Island and Everglades City is easier than ever with many nonstop fl ights available to nearby Southwest Florida International Airport. Transportation companies off er bus, coach, van, limo and sedan transfer options. Once in the destination, you can take advantage of interesting options like the Naples Bay Water Shuttle, which off ers water taxi service to the popular restaurants and bars along the Old Naples Waterfront. Naples is the second community in the country to off er Slidr. Use the Slidr App or call for free short trips of a mile or so in the downtown Naples area in an eco-friendly vehicle. There are many unique and interesting activities to engage attendees. Explore the Gulf Coast side of the Everglades and Ten Thousand Islands by boat, kayak or canoe. Try off shore fi shing over the area’s new artifi cial reef system or, fi sh inshore in the pristine shallow water coastal estuaries. You can even fi nd wild adventure close to your Naples or Marco Island hotel by kayaking numerous waterways or by exploring the Gordon River Greenway on foot. If shopping adventures are more your speed, you’ll fi nd some excellent spots to explore like Waterside Shops, Fifth Avenue South and Third Street South. Create your own golf tournament or work with the Seminole Casino Hotel on a poker tournament just for your group. Marco Island: The No. 1 Island Healthy & Green Travel Made Easy Breathtaking Venues Award-winning Destination TeamEndless Adventure — 5 — — 6 — — 7 —— 9 — — 10 — — 8 — Debi DeBenedetto Naples Marco Island Everglades CVB 239-252-2379 Debide@colliergov.net MeetInParadise.com July 31. 2017 Detailed Staff Report 12 34 of 40 LATEST COLLIER TOURISM & DESTINATION FEATURE NEWS Collier Tourism-CVB News Media Outlet Story Title & Link to Online Version Publication Date Details WINK TV News Collier tourist tax debate raises questions about museums 6/1/17 Impact on Collier museums if operation funding removed from tourist tax allocation Naples Daily News Youth football: FBU National Championship to bring even more talent to Naples 6/1/17 FBU expands December tournament to add more players, teams FADMO Tourism Marketing Today Collier County Welcomes New Deputy Director for Tourism/Sports Marketing June Issue CVB NEWS RELEASE/PHOTO: Ed Caum appointment in state tourism newsletter. FADMO Tourism Marketing Today National Travel & Tourism Week: Naples, Marco Island, Everglades CVB June Issue CVB NEWS RELEASE/PHOTO: Facebook Live Campaign for #NTTW17 in state tourism newsletter. Naples Daily News Brent Batten: Youth football organizers thinking small, and thinking big 6/5/17 Input from Jeff Berman of All American Games/FBU on type of amateur sports stadium needed in Naples/Collier Naples Florida Weekly Not To Code: Short term rentals not allowed in most residential Collier 6/7/17 Story including Jack Wert quote on rentals, impacs of AirBnB, etc. WINK TV News Naples chamber CEO questions proposed sports complex site 6/5/17 Dalby questions use of City Gate site NBC-2 Collier taxes (tourist) on the rise to build new sports stadium 6/13/17 Story refers to TDT as your taxes. Naples Herald Will Collier bed tax fund new sports complex?6/13/17 Report from joint BCC/TDC meeting, new 5th % increase on tourist tax. Naples Daily News Tourist Development Council remains undecided on tourism tax allocations 6/14/17 After BCC votes to increase tourist tax to 5%, TDC remains undecided about allocation. Postpones decision to 6/26/ meeting. Naples Herald No decision on allocating tourism funds 6/14/17 Decision postponed. Travel Weekly Florida: Zika, one year later 6/15/17 Story about Florida preparing for summer, mosquito season. Focused on Miami, FL Keys. Naples Florida Weekly Films made in SW Florida bring home to the screen 6/15/17 Feature on movies filmed in Lee and Collier counties over the years July 31. 2017 Detailed Staff Report 12 35 of 40 Marco Eagle Hilton remains closed indefinitely after fire, flooding 6/16/17 No word yet on when Hilton Marco will re-open. After fire, there was a separate flooding incident. Florida Weekly Film story 6/14/17 Naples Daily News Brent Batten: Hot, sizzling Pickleball's a hit on Facebook 6/15/17 From BCC/TDC Joint Meeting: Column on Facebook research with Pickleball and tourism topics The News-Press, Tropicalia Swallow-tailed kites highlight spring, summer skies 6/18/17 Collier Tourism Column: Swallow-tailed kites sure sign of spring, summer. Selected for special placement in the Sunday Topicalia magazine The News-Press Hotel, attraction partners meet about marketing the Paradise Coast 6/22/17 Collier Tourism Column: Coverage of CVB Marketing Summit Naples Daily News Brent Batten: Artifact may be coming back 6/25/17 Column covers several Marco Island issues - the lead is the planned returned in November 2017 of the Key Marco Cat acrchealogical artifact. Naples Daily News Collier museum advocates push to retain share of bed tax dollars 6/25/17 Lobbying to keep County museums funded by tourist tax. Naples Daily News New reef to be placed off Gordon Pass 6/26/17 New "Art Reef" with 34 modules to be dropped 17 miles out from Gordon Pass Tuesday morning. The reef will be formed in the shape of a sea turtle. Internationally-known artist/designer Vito DiBari, who has significant name recognition and draw throughout Europe. NaplesNews.com May brought more visitors to Collier County 6/26/17 From TDC Meeting: Report from TDC meeting, May visitation slightly up, occupancy down NaplesNews.com May brought more visitors to Collier County 6/27/17 TDC Meeting: Report of May visitation Naples Daily News Editorial: A notable week ahead for Collier Tourism, FGCU 6/27/17 A look at tourist tax, funding for amateur sports, beaches, tourism WalletHub.com 2017's Best Beach Towns to Live In 6/28/17 Naples ranked #1 Best Beach Town to Live In in national data-based ranking. NBC-2 SWFL City Ranks #1 on Best Beach Towns List 6/28/17 Report on Naples getting #1 ranking Lee Herald Collier museums see tourism funds capped; marketing unscathed 6/28/17 Report from BCC Naples Daily News Collier commissioners agree to cap museum funding at $2 million 6/27/17 Report on vote for tourist tax allocation Florida Trend Florida city tops list of best beach towns in America 6/29/17 FL Trend analysis of WalletHub data compares best to worst. Naples Daily News Naples-area businesses preparing for record July Fourth crowds 6/29/17 Hotels, attractions ready to welcome 4th vacationers. Jack Wert quoted. July 31. 2017 Detailed Staff Report 12 36 of 40 Naples Herald May tourism spending up 7% in Collier 6/29/17 CVB News Release: May visitation Naples Daily News WalletHub ranks Naples, Florida as most livable beachside community 6/29/17 Personal finance website ranks beach cities for liveability based on six areas of focus. Naples is #1, Marco Island #7. GulfshoreLife.com Naples named best beach town to live in: But we already knew that 6/29/17 Report on WalletHub ranking The News-Press TripAdvisor rates Sun-n-Fun Lagoon in North Naples among best in U.S.6/30/17 Collier water park ranks #24 in list of USA water parks Coastal Breeze Naples, Marco Named Best Beach Towns 6/28/17 CVB News Release - Release pick up includes mention of both Naples and Marco Island in WalletHub Best Beach Towns to Live in ranking. Insider Best US Beach Towns 6/30/17 CVB News Release: Naples #1, Marco Island #7 Business Insider Best US Beach Towns 6/30/17 CVB News Release: Naples #1, Marco Island #7 The News-Press Area attractions make summer learning fun 7/6/17 Collier Tourism Column: Benefits of living in tourism destination. Area attractions make summer learning fun. Naples Beach-Pier Advisory - Bacteria High WINK TV Health advisory dissued for Naples ier beach 6/22/17 Fox 4 High bacteria levels detected in waters around Naples Pier 6/22/17 Naples Herald Bacteria bloom at Naples Pier Beach causes health advisory 6/22/17 ABC-7 Health advisory issues 6/22/17 Facebook - NBC-2 Health advisory issued for Naples Pier Beach 6/22/17 Naples Daily News Health advisory: Don't swim near Naples Pier until more tests done 6/23/17 Destination Feature News Media Outlet Publication Date Details ConventionSouth 2017 Top Hot Spots for Winter Events 5/22/17 Editorial team selects 20 destinawtions as Top Hot Spots for Winter Events, including Paradise Coast Association News Central & South Florida: The Sunshine Factor 5/1/17 CVB submitted info. Includes editorial and listing information for Naples, Marco Island meeting venues, planner quotes, etc. July 31. 2017 Detailed Staff Report 12 37 of 40 The News-Press SW Florida business reach out with perks for tourist pets, four-legged locals 5/31/17 CVB submitted info. Pet perks at area hotels, businesses. Facebook SW Florida business reach out with perks for tourist pets, four-legged locals 5/31/17 CVB submitted info. The News-Press shares pet perks story on Facebook Naples Daily News SW Florida business reach out with 6/3/17 CVB submitted info. Repeat of News-Press story: Pet perks at area hotels, Gulfshore Life Prepping for Hurricane Season June Guide to being prepared for major storms Working Mother 4 Vacation Spots for a Hassle-Free Family Getaway June Profile includes by Maricar Santos includes Naples Grande Corporate & Incentive Travel Florida June CVB New Release: JW Marriott Marco Island and Hilton Marco Island get mentions. LHG shared CVB What's New release MrScottEddy.com Family Travel to Marco Island & Naples 6/6/17 CVB FAM - April 2017: Family travel experience, brief blog with extensive photo content 2TravelDads.com Florida Gulf Coast Road Trip Itinerary: Gators, manatees and pristine waters 6/9/17 Blog feature on traveling the Gulf Coast of FL by camper with 2 small kids. Features Big Cypress, Gulf Coast Everglades, Naples, etc. and other areas of Gulf Coast Corporate Meetings & Incentives Florida: The Sunshine State Checks All the Boxes Planners and Attendees Want and Need June Issue CVB News Release & Info Assist: Roundup includes SWFL - Naples Grande, Hilton Marco, JW. Naples Daily News Fishingcast: Conditions for Naples, June 10-16 6/11/17 Mantitlement Mantitlement Instagram CVB/LHG FAM June 2017. Don George, Mantitlement's Instagram posts at Bone Hook Brewing, Wooten's and Pinchers Tin City during recent visit. Full blog article to come. ACupFul.com MandyCarter Instagram 6/10/17 CVB/LHG FAM June 201. Mandy Carter family travel blogger, influencer's Instagram posts from JW Marriott Marco Island WINK Marco Island Hilton reamins closed following electrical fire 6/11/17 Fox 4 Fire at Marco Hilton forces guests to relocate 6/12/17 Hilton forced to close, evacuate. Guests not too happy. Naples Daily News Marco Hilton remains closed after electrical fire 6/13/17 Includes disgruntled guest comments July 31. 2017 Detailed Staff Report 12 38 of 40 NBC-2 Marco Island Hilton remains closed after electrical fire 6/13/17 Coastal Breeze News Hilton Fire Causes Evacuations 6/12/17 Electrical fire causes hotel to close. Update indicated damage worse then expected. No word yet on reopening. Naples Daily News Man fishing in Chokoloskee removes 17- foot rope from sawfish 6/13/17 Florida Trend Stetching out-expanding culinary diversity: Florida's restaurateurs extended themselves in all culinary and geographical directions this year 6/14/17 Article providing an intro to the annual Golden Spoon awards includes several mentions for the Naples area including restaurants that are not on the GS list. Florida Trend Golden Spoon Awards 6/14/17 Naples has four restaurants awarded the Golden Spoon, two in the Golden Spoon Hall of Fame and one Best New Restaurant awardee. Florida Weekly Movies Move On 6/15/17 COVER feature story about lack of film industry incentives causing producers to leave Florida. Maggie McCarty quoted. Travel Weekly Florida: Zika, one year later 6/15/17 Story about Florida preparing for summer, mosquito season. Focused on Miami, FL Keys. NBC-2 Thousands attend Naples Pridefest event 6/17/17 History made in Naples' Cambier Park with first Naples Pridefest. NBC-2 Collier County taxes (ad valorem) may rise for renewal of Conservation Collier program 6/17/17 BCC considering bringing back tax supported land conservation program. Decision in September. CBS This Morning Bass industry in Tennesee town helps turn economy around 6/19/17 CVB Worked Directly with CBS This Morning: Naples U.S. Open Pickleball Championship featured at 3:40 into story. Orlando Sentinel More summer deals offered at Florida hotels and resorts 6/21/17 Summer deals roundup includes Naples Grande, Trivago.com Where to Travel in July 6/22/17 CVB sumitted info: Naples is a featured destination. CVB submitted destination and activity information. Hotels selected by Trivago are Park Shore, Trianon and Cove Inn Naples Daily News Part-time Naples resident Ted Nugent talks music, politics, Trump, food, more 6/22/17 Ted Nugent expounds on spending time in Naples, life, politics, more July 31. 2017 Detailed Staff Report 12 39 of 40 Naples Daily News Two Naples men secure gold at National Senior Games 6/23/17 Two Naples residents score gold in basketball at National Senior Games in Birmingham, AL Marco Eagle Hilton guests out of luck through August as hotel remains closed 6/27/17 Latest from resort manager Vincent Bucci - hotel will close through August. It will be at least September before it reopens after fire, flood. Naples Daily News Naples Zoo teams up with FPL to install solar power panels 6/27/17 New shade structures in parking lot to be covered with solar panels. Naples Daily News Naples panel urges OK of downtown parking garage 6/27/17 Redevelopment board recommends approve of 3rd parking garage. Decision in August. Naples Daily News VISIT FLORIDA vice president quits 6/27/17 Alfredo Gonazlez quits VF. Naples Daily News SWFL Golf Column: Calusa Pines, Naples National ranked among state's best courses by Golf Digest 6/28/17 Golf Digest ranks Calusa Pines #3 and Naples National #19 on its annual ranking of best courses in Florida. WINK TV Collier officials hope to attract tourists with artificial reef 6/27/17 Story on the Art Reef deployment Naples Daily News Choclatier Norman Love shares stories from his career 6/27/17 Famed choclatier speaks to local seniors about his early career in Naples, world travel and settling back to SWFL to grow his choclate company. WDBO Orlando News Radio - website South FL couple finds stowaway Burmese python in boat 6/29/17 Boat brought from Everglades City to Orlando for repairs had a stowaway - an 8 ft. Burmese python Naples Daily News How to see Fouth of July fireworks by boat 6/30/17 Rundown of boat trip opportunities in SWFL to view fireworks. Insider Best US Beach Towns 6/30/17 CVB News Release: Naples #1, Marco Island #7 Business Insider Best US Beach Towns 6/30/17 CVB News Release: Naples #1, Marco Island #7 ESPN Reel Talk Radio Marco Island to enforce fireworks law 7/1/17 CVB submits info: Radio coverage of Marco Island's plan to enforce illegal fireworks law BravoTV Chefs Favorite Drunk Foods 7/4/17 CVB FAM: 8 chefs share their surprsing go-to dishes when they're drunk. LHG worked with Hilary Sheinbaum, who CVB hosted in Dec. 2016 to include chef Vincenzo Betulia and Osteria Tulia's Butter Burger in the article. July 31. 2017 Detailed Staff Report 12 40 of 40