Agenda 07/11/2017 Item #16F607/11/2017
EXECUTIVE SUMMARY
Recommendation to approve Tourist Development Tax Category “B” funding to support the
upcoming four September-October Sports Events up to $34,050 and make a finding that these
expenditures promote tourism.
_____________________________________________________________________________________
OBJECTIVE: Approve funding support for managing and promoting the upcoming sports events in
Collier County during September - October, 2017
CONSIDERATIONS: Collier County is scheduled to host the following events in September and
October 2017. The Tourism Division Sports Marketing Team has attracted these prestigious events to our
community. The projected hosting costs to manage and promote these events are based on the application
forms provided by the event promoters and our past experiences with similar events. The Tourism
Division proposes to pay Parks and Recreation for the field rental and event support expenses for each
event. Field rental and event assistance are authorized expenditures for the BCC approved sports
assistance program. Funding for these events is subject to a recommendation from the Tourist
Development Council and Board of County Commissioners’ approval.
Publix Labor Day Tournament hosted by Mega Events will take place September 2 - 3, 2017. This is a
first-year soccer event that will feature athletes ages 9-19 and is projected to attract 1,500 athletes and
generate 500 room nights. The expenses to be paid for this event will be for facility rental fees to North
Collier Regional Park and assistance with sanctioning fees, up to a total cost of $4,350, and park staff
overtime costs up to $1,500 for a total of $5,850.
Naples Cup will take place September 15 - 17, 2017. This is the fifth year this event has taken place in
Collier County. In 2016 Collier County received approximately 700 room nights from this event for an
investment of $11,700. The expenses to be paid for this event will be facility rental fees to North Collier
Regional Park and assistance officials fees, golf cart rental, radio rental up to a total cost of $11,700, and
park staff overtime costs up to $1,800 for a total of $13,500.
Florida Fire Juniors Fall Junior Classic will take place September 30th - October 1st, 2017. This soccer
event will take place at North Collier Regional Park featuring athletes from ages 8-14 and looks to
generate 350 room nights. The expenses to be paid for this event will be facility rental fees to North
Collier Regional Park, golf cart rental, athletic trainer fees in the amount of $5,8 50, and park staff
overtime cost up to $1,500 for a total of $7,350.
Florida Fire Columbus Day Tournament will take place October 7th and 8th, 2017. This event will
feature both boys and girls ages 15 and under. In 2016 this event brought 23 room ni ghts to the County
for an investment of $3,200. In 2017, the event will take place at North Collier Regional Park and looks
to generate 250 room nights. The expenses to be paid for this event will be facility rental fees to North
Collier Regional Park, golf cart rental, and trainer fees in the amount of $5,850, park staff overtime cost
up to $1,500 for a total of $7,350.
FISCAL IMPACT: Funding of up to $34,050 for this event is included in the BCC approved FY 17
Tourism Department budget in Fund 184 for Sports Marketing Event support.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this
action.
07/11/2017
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item 9-0 at the June 26, 2017 meeting.
LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: Recommend approval of Tourist Development Tax Category “B” funding to
support the upcoming four September-October Sports Events up to $34,050 and make a finding that these
expenditures promote tourism.
Prepared By: Michael Obyc, Senior Sports Marketing Manager
ATTACHMENT(S)
1. Event Applications (PDF)
07/11/2017
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.6
Doc ID: 3441
Item Summary: Recommendation to approve Tourist Development Tax Category “B” funding to
support the upcoming four September-October Sports Events up to $34,050 and make a finding that these
expenditures promote tourism.
Meeting Date: 07/11/2017
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
06/27/2017 12:59 PM
Submitted by:
Title: Division Director - Tourism – Tourism
Name: Jack Wert
06/27/2017 12:59 PM
Approved By:
Review:
Tourism Ed Caum Deputy Director Review Completed 06/28/2017 9:38 AM
Parks & Recreation Barry Williams Additional Reviewer Completed 06/28/2017 10:50 AM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 06/28/2017 1:29 PM
Tourism MaryJo Brock Director Review Skipped 06/30/2017 3:05 PM
Budget and Management Office Mark Isackson Additional Reviewer Completed 07/03/2017 9:23 AM
Office of Management and Budget MaryJo Brock Level 3 OMB Gatekeeper Review Skipped 06/30/2017 3:05 PM
County Manager's Office Tim Durham Executive Director- Corp Business Ops Completed 07/03/2017 10:37 AM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 07/03/2017 11:22 AM
County Manager's Office Nick Casalanguida Level 4 County Manager Review Completed 07/05/2017 8:13 AM
Board of County Commissioners MaryJo Brock Meeting Pending 07/11/2017 9:00 AM
Estimated Room Nights Funding Range
500 and over $4,500-$6,500±
200-499 $2,400-$4,499
100-199 $1,201-$2,399
Less Than 100 $041,200
Collier Counp/ Tourism Sports Event Assistaanc/e-A—/pppplication
1. Organization Making Request NO
2. NQMe=fibT**4WN0.� ' .157
or Federal Tax ID No ,,"
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3. Contact Person/Responsible Party
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5. City:�State 1�G zip 5 q ,6
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6. Cell #: Alternate phone#
7. Email: th0h/11,
8. Name of Event:
9. Website: /,ii/ltlW //-S Un vY
10.Venue:/L2�
11. Sanctioning Organization:
12. Event Date(s)
13. Description of Event (Format, participants, sanctioning body, etc)
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14. History of Event (Past cities event has been held in, past participants, past
number of participants and visitors, etc)
JST- fie- 2
Summarize your marketing Ian for the event including all planned media.
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Economic Impact/participant projections -4 -
hi zP6-}_-mss
Total Number of Expected Visitors from outside of Collier County: % S o0 Ail IPr�`
Proiected Accommodation Room Niahts for event: J ^�
EVENT BUDGET
Intended Uses of Tourist Tax Grant Funds:
Please refer to authorized and unauthorized uses on page 4. Provide an itemized summary
indicating the intended use of Tourist Development Tax (TDT) funds. Please be as explicit as
possible, including planned cities where advertising or promotional materials will be
placed. Indicate the total amount you plan to spend for each category or promotion. Use
additional sheets ifnecessary.
$
�t $
$
Total Tourist Tax Funds Requested: $ s — G
Certification and Compliance
I hereby certify that the information contained in this application is true and correct to
the best of my knowledge and that I have read the Policies and Procedures of the
Collier County Sports Event Assistance Program and will abide by all legal, financial,
and reporting requirements as a condition of receiving grant funds from the Collier
County Tourist Development Council. Please attach written authorization from
organizing entity showing authority to apply for this funding.
Name:
Organization:
/%(Signature)
Please send application to:
Michael Obyc
2660 N. Horseshoe Drive, Suite 105
Naples, FL 34104
239-252-6293
MichaelObvice.collieroov. net
or
Please Print or Type
�—/l/
(Date)
Collier County Parks & Recreation
15000 Livingston Rd
(239) 252-4000
Labor Day Soccer Tournament
Mega Sports Events
Attn: Jeff Pinteralli
727-251-8459
09/02-04/2017
Quote
quote is based upon the rental of the above facilities, If addii
will change to reflect the additional facilities rental. Overtim€
actual schedule of the event.
Quote
06/06/2017
Estimated Roam Niant4 Eund!114 Rande ,
500 and over 54,500-$6,500±
200-499 51,400-$4,499
100-199 51,20142,399
Less Than 100 $0-$1,200
Colllar ('Ol+ntv Ttauria n4rtR FLent AU taao 19W& +
1. Organization Making Request
2. Non -Profit Tax ID No.
or Federal Tax id No.
3. Contact Person/Responsible Party__,
4. Address 104 WCT-OAIi 1 r i
S
5 City ttiiC.S State_'i ZpFi'
6. Cell #: .t .}� r. 4410 Alternate phone# ----
1. Email:
8. Name of Event: LO.i i= c ,T-Q,0pati : r c CVN, c
9 Website: F rtitty8 i ,i'
10. Venue
11. Sanctioning Organization fu,= f' ai sS�x
12. Event Date(s) 54- 4�- '° . x C'ck A, I
13. Description of Event (Format, participants, sanctioning body, etc)
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14. History of Event (Past cities avant has been held in, past participants, past
number of participants and visitors, etc)
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Economic Impact / participant projections
Total Number of Expected Visitors from outside of Collier County: ')C�) -` t`° `k- '
Proidcted J{rrommodaJign Room Niohfs fqE yP�,L}
v)f4+Ncy-: 'rs c tk cur •Kk :'vt e K..:, t-2... "#c ^. <s.k. ,,_a 4Itt-t �,,.tx :,� .d' w•. �,r, .v
EVENT BUDGET
htteaded Uses orT purist Tax grant Funds:
Please refer to authorized aril tutauthorizv(i tiws on page 4. Provide an itemized smnm.11v
indieatiny Cite intenders Ilse oC'I'ourist Uevelopmeni Tax (TDT) finds. I'lease be as explicit as
possihic, Including plannt"Al cities where advvrtising or promotional materials will he
placed tndicale tine total amount you plan to spend for each category or promotion. Use
additional sheets if necessary,
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l'nial `Pnurist `Tar 7�'unds
lieYluextt^ts:
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Certification and Compliance
I hereby certify that the information contained in this application is true and correct to
the best of my knowledge and that I have read the Policies and Procedures of the
Collier County Sports Event Assistance Program and will abide by all legal, financial,
and reporting requirements as a condition of receiving grant funds from the Collier
County Tourist Development Council. Please attach written authorization from
organizing entity showing authority to apply for this funding.
Name: sa# p`
%4s ad «n r'3�tt, •�
Please Print or Type
Organization: ff t a)tnr' .vr€S
Please Print or Type
x
ut
.
_ (Signature) (Date)
Please send application to:
Michael Obyc
2660 N. Horseshoe Drive, Suite 105
Naples, FL 34104
239-242-6293
Fi,�Sicfr€rf:#CJbyrra�t;s�ilier€ac�v. net
WO and over $4,500-$6,500+_
200499 $2,40044,499
100-199 $1,2{11-$2,399
Less Than 100 $0-$1,200
1. Organization Making RequestV �'�f P t r t S t '*hi '�P•; r , . ^_ •, ",
2 Non-ProtitTax ID No.
or Federal Tax ID No.
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3_ Contact Person/Responsible Party 33
4 Address 2'0-4- t iii, aGr:(4 j .
5. City: ,V i t g State -L'� Zip
6. Cell #: C .?„S�, t Alternate phone#
7. Email:
8. Name of Event: I , t't PT 75wtt,
9_ Website;
10.Venue
11. Sanctioning Organization: r-: , Lr
12, Event Date(s) � -7',-j �' ' E°,,,-7
13. Description of went (Format, participants, sanctioning body, etc)
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14. History of Event (Past cities event has been hold In, past participants, past
number of participants and visitors. etcl
Ttt•Y,� i,�,t4 ��•_ v c'i <, it""^�,=a,- �S` *� d -'..i 'sl��.
Economic impact /Participant projections
Total Number of Expected Visitors from outside of Collier County_
Projected Atcxxrtmddatian R Tom Niohls for event � ` ` �' ` ' ��. `", ri a;1��5
o-�J }S\ ey-a N «.!1 it t ..{ ; hi Y1+*U' C'i"r "3a j is K.xiw
.y Yt .'
i 4.�'��.�.� .t,.•a..lie_. C'Lrba.�i.-�'�X ��, e Ja._'e.".,tat "
EVENT BUDGET
Intended Uses oP'1'oorist To% Crant Funds:
i'lt use refer to authorized and unauthoriRd tkses on page 4. provide an itemi/c_d summary
indicating the intended use orf "Courist Development Tax {'7"I)'i') funds" Please be as explicit as
Possible, including planucd cities where advertising or promotional materials will lie
placed. Indicate the total aunouat ;you plan to spend for each category or promotion, use
additional sheets if necessary.
.,p
.
w';
—cr 3t 3te4 -t}-`
Economic impact /Participant projections
Total Number of Expected Visitors from outside of Collier County_
Projected Atcxxrtmddatian R Tom Niohls for event � ` ` �' ` ' ��. `", ri a;1��5
o-�J }S\ ey-a N «.!1 it t ..{ ; hi Y1+*U' C'i"r "3a j is K.xiw
.y Yt .'
i 4.�'��.�.� .t,.•a..lie_. C'Lrba.�i.-�'�X ��, e Ja._'e.".,tat "
EVENT BUDGET
Intended Uses oP'1'oorist To% Crant Funds:
i'lt use refer to authorized and unauthoriRd tkses on page 4. provide an itemi/c_d summary
indicating the intended use orf "Courist Development Tax {'7"I)'i') funds" Please be as explicit as
Possible, including planucd cities where advertising or promotional materials will lie
placed. Indicate the total aunouat ;you plan to spend for each category or promotion, use
additional sheets if necessary.
.,p
.
—cr 3t 3te4 -t}-`
...._ .�..--._ g
t 1ta lA:__
A..._f.f
1 .�a✓�,«
I`olai Tourist'l'ax Fonds It"loested:
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Certification and Compliance
I hereby certify that the information contained in this application is true and correctto
the best of my knowledge and that I have rear! the Policies and Procedures of the
Collier County Sports went Assistance grogram and will abide by all legal, financial,
and reporting requirements as a condition of receiving grant funds from the Collier
County Tourist Development Council_ Please attach written authorization from
organizing entity showing authority to apply for this funding.
Name -
or'
Organization iu•,t,; '\ fLn
Please Print or Type
a
(Signaturej
Please send application to;
Michael Obyc
2660 N. Horseshoe Drive, Suite 105
Naples, FL 34104
239-252-6293
Rli4;h13e iDtsyc!t;r. �i€irUCv.rrt
(Date)
Collier County Parks & Recreation
15000 Livingston Rd
(239) 252-4000
Florida Fire Soccer Tournament
Quote
06/06/2017
MDe ;,"
�- - e .
Q a
1 I
09/30-10/01/2017
Florida Fire Tournament
NCRP Soccer T
NCRP Staff OT
This qui
fees will
facilities are requested, the
sates may change due to the
1 ,
0
500 and over
200-499
100-199
Less Than 100
$4,500-$6,500±
$2,400-$4,499
$1,201-$2,399
$0-$1,200
' Collier County Tourism Snorts Event Assistance Application
Organization Making Request soc<'r
2. Non -Profit Tax ID No.
or Federal Tax ID No. --� a' 3 >W' - ? $y33
3. Contact Person/Responsible Party
4. Address ,'0./ 9 '5� �rrp� ✓t�� cs c+'✓ ✓�
5. City: State-2L/—Zip Sro'l
6. Cell #: -'205-3,"o Alternate phone# '-ry -3 05 vd' D- )
7. Email: s-<- er'r CsyJ ry47 S,
8. Name of Event:
9. Website: i r•✓ v' e r'-5 , r 0 1 L
10. Venue:
11. Sanctioning Organization:
12. Event Dates)
13. Description of Event (Format, participants, sanctioning body, etc)
i
14. History of Event (Past cities event has been held in, past participants, past
number of participants and visitors, etc)
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/r. /'" e^!,i't- j�_s %!,�J %'.t�rraY ,?_ �..3 C7 �' /....� , � /jai'- � - •- �,5' 7.c
o{• -`L7 �'' r'vaw, `,.�iy:r JS r..'n t3'r.+ �T �,-, clv� .a r, ri �ir»�� .�C�l�i�
Summarize your marketing plan for the event including all planned media.
Economic Impact / participant projections
Total Number of Expected Visitors from outside of Collier County:
Projected Accommodation Room Nights for event:
Additional information to support visitor and participant projections
VC
/ �'a 7-Y� 1 +�+C /Yf�.J / r -hr f°�Y,L✓1 ji/✓W,/.'YY!'/.»i CrS 2S f"!''Y,.ir'Y V),(e J. 1
EVENT BUDGET
Intended Uses of Tourist Tax Grant Funds:
Please refer to authorized and unauthorized uses on page 4. Provide an itemized summary
indicating the intended use of Tourist Development Tax (TDT) funds. Please be as explicit as
possible, including planned cities where advertising or promotional materials will be
placed. Indicate the total amount you plan to spend for each category or promotion. Use
additional sheets if necessary.
$
Total Tourist Tax Funds Requested $
5
Certification and Compliance
I hereby certify that the information contained In this application is true and correct to
the best of my knowledge and that I have read the Policies and Procedures of the
Collier County Sports Event Assistance Program and will abide by all legal, financial,
and reporting requirements as a condition of receiving grant funds from the Collier
County Tourist Development Council. Please attach written authorization from
organizing entity showing authority to applyfor this funding.
Name:
Organization:
(Signature)
Please send application to:
Michael Obyc
2660 N. Horseshoe Drive, Suite 105
Naples, FL 34104
239-252-6293
MichaelObyc(a-)colIiernov.net
;e Print or Tvoe
Please Print or Type
--2-/�;7
(Date)
Naples Cup:
The Naples Cup is a youth soccer tournament that has been in Naples, FL for the past 4 years. 2017 will be the 5`h year.
We average about 100 teams, with the majority being from Florida and outside of Collier County. We typically have
some international teams that attend the tournament as well. The tournament is played over Friday, Saturday, and
Sunday. The tournament is sanctioned by Florida Youth Soccer Association. The majority of the attending teams are in
the 10-14 year age groups- both, boys and girls.
The Marketing plan forth e tournament is via social media, website advertising, email marketing, and direct phone/
email marketing/ networking. We utilize a 15,000+ email database of team contacts via Constant Contact that will reach
approximately 200,000+ total emails. We market via our website and facebook pages for Premier Soccer Services. We
also market via Florida Youth Soccer Association's website and the national marketing and registration platform,
GOTSOCCER.
Event Expense Budget Overview:
Facility Rental
$5700
Staff Travel
$1000
Staff pay
$3000
CC Merchant Fees
$750
Marketing expenses
$4000
Staff/ Ref / team hotel expenses
$2000
Referee Fees and expenses
$16,000
FYSA Sanctioning
$350
Radio rentals
$800
Athletic Trainers
$1100
Golf Car Rentals
$800
Referee/ Staff meals
$2000
Awards Ceremonies/ DJ services
$750
Admin/ Misc
$5000
Awa rds
$3000
International Support
$2000
Online Registration Fees
$1000
Commissions
$4000
TOTAL: $53,250
I am requesting offsetting facility usage charges of $5,700 or to have those fees waived. Also, I
am requesting $6,000 to offset some of the event budget expenses falling into approved
categories.
Note, this is also partially offsetting the loss of parking revenue that has been eliminated over
the past 3 years. Typically, we would be charging $10/ car for the weekend which would result
in approximately $7500+ in parking revenue.
Collier County Parks & Recreation
15000 Livingston Rd
(239) 252-4000
Premier Soccer Services
Attn: Scott Spencer
10194 Green Moss Dr N
Cordova, TN 38018
Quote
06/06/2017
~
9/15/2017-9/17/2017
Naples Cup