TDC Agenda 06/26/2017MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor
3299 East Tamiami Trail, Naples, FL 34112
June 26, 2017 9:00 am
Collier County Commission Chambers
* Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. *AGENDA AND MINUTES
A. Changes and Approval of Today’s Agenda
B. Approval of prior TDC Meeting Minutes
i. Regular Meeting 5/22/17
5. Presentations / Public Comment - (3 minutes each)
6. * CONSENT AGENDA
All matters listed under this agenda item are considered to be routine and action will be taken by one
motion without separate discussion of each item. If discussion is desired by a member of the Council, that
item(s) will be moved from the Consent Agenda and considered separately under New Business or Old
Business.
A. COASTAL ZONE MANAGEMENT
These items have been before the Coastal Advisory Committee (CAC) and have received a
recommendation by majority vote of the CAC to proceed with the requested work after further
recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a
finding that each project promotes tourism.
i. Doctors Pass and Wiggins Pass Dredging RFP No. 17-7128
ii. 17-7097 Collier Creek Modeling Study
iii. 2017 Beach Renourishment RFP 17-7132
iv. Feasibility Analysis of Building Collier County’s Coastal Resiliency
v. Resiliency Plan
B. BEACH PARK FACILITIES
These items have been before the Parks and Recreation Advisory Board (PARAB) and have received a
recommendation by majority vote of the PARAB to proceed with the requested work after further
recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a
finding that each project promotes tourism.
i. ITB 17-7139 – Ann Olesky Park Pier Replacement
ii. ITB 17-7142 – Clam Pass Parking Improvements
C. TOURISM DIVISION
7. NEW BUSINESS
These items are for review and recommendation by the TDC and have not been reviewed by another
County Advisory Board and are to be considered for funding by a majority vote and with a finding that
each request promotes tourism.
A. * EVENT FUNDING REQUESTS
i. Sports Event Funding Requests
B. * OTHER TDT FUNDING REQUESTS
i. FY 18 TDC Category B Out of Cycle Grant Applications
C. * Pro Watercross World Championships Contract Amendment #2
D. * TDT Ordinance Amendment Review
8. OLD BUSINESS
These items have been continued from a previous TDC meeting, or are reoccurring reports for review by
the TDC.
A. County Museums Report
B. Visitor Information Center Update
9. Council Member Discussion
10. MARKETING PARTNER REPORTS
These reports are provided to TDC members on the digital link above to the County website. The
Research Data Services report will be presented on a monthly basis, and the other reports will be
presented at TDC meetings on an as needed basis. TDC members may request a presentation by the
Marketing Partner representative or by Tourism staff at each TDC meeting.
A. Research Data Services
B. Paradise Advertising & Marketing, Inc.
C. LHG (Lou Hammond Group)
D. Collier County Tourist Tax Collections
E. Miles Partners - Website Activity
F. Digital & Social Media- Paradise Advertising and Zebra Brazil
G. Phase V - Fulfillment Services
11. TOURISM STAFF REPORTS
These activity reports are provided to TDC members on a digital link to the County
website and will be presented to the TDC on an as needed basis. TDC members may
request a presentation by Tourism staff members at each TDC meeting.
A. Director
B. Group Sales
C. Leisure & Travel Trade Sales
D. Sports Marketing
E. Public Relations & Communications
F. Film Office
G. International Representatives
H. Visitor Centers
12. Detailed Staff Reports
13. Next Scheduled Meeting Date/Location – July 24, 2017 Collier County Government Center,
Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112
14. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in
writing, to the Council prior to the meeting if applicable.
For more information, please contact Jack Wert at (239) 252-2402.
If you are a person with a disability who needs an y accommodation in order to participate in this
proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the
Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples,
FL 34112-5356, (239) 252-8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying
activities (including, but not limited to, addressing the Board of County Commissioners before the Board
of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board
Minutes and Records Department.
May 22, 2017
1
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, May 22, 2017
LET IT BE REMEMBERED the Collier County Tourist Development Council in and for
the County of Collier, having conducted business herein, met on this date at 9:00 AM in a
REGULAR SESSION in Building “F” of the Government Complex, Naples, Florida
with the Following members present:
Chairman: Commissioner Donna Fiala (Excused)
Vice Chairman: Susan Becker
Victor Rios (Excused)
Clark Hill
Robert Miller
Ed (Ski) Olesky
Dan Sullivan
Michelle McLeod
Nancy Kerns
ALSO PRESENT: Jack Wert, Tourism Director
Ed Caum, Deputy Director, Sports Tourism/Marketing
Gary McAlpin, Manager, Coastal Zone Management
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
Michael Obyc, Sr. Sports Marketing Manager
Tim Durham, Executive Manager of Corporate Business Operations
May 22, 2017
2
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order – Vice Chairman Becker
Vice Chairman Becker called the meeting to order at 9:00 AM
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. AGENDA AND MINUTES
A. Changes and Approval of Today’s Agenda
Mr. Hill moved to approve the Agenda. Second by Mr. Olesky. Carried unanimously 7 – 0.
B. Approval of prior TDC Meeting Minutes
i. Regular Meeting 4/24/2017
Mr. Hill moved to approve the minutes of the April 24, 2017 Meeting as presented. Second by
Mr. Olesky. Carried unanimously 7 – 0.
ii. TDC Workshop 4/18/17
Mr. Hill moved to approve the minutes of the April 18, 2017 Workshop subject to the following
change:
Page 4 – last bullet, from …encumbered….” to “…encumbered/unencumbered…”
Second by Ms. Kerns. Carried unanimously 7 – 0.
5. Presentations/Public Comment - (3 minutes each)
None
Ms. McLeod requested items on the Consent Agenda be heard by the Council individually.
6. CONSENT AGENDA
All matters listed under this agenda item are considered to be routine and action will be taken by one
motion without separate discussion of each item. If discussion is desired by a member of the Council,
that item(s) will be moved from the Consent Agenda and considered separately under New Business or
Old Business.
A. COASTAL ZONE MANAGEMENT
These items have been before the Coastal Advisory Committee (CAC) and have received a
recommendation by majority vote of the CAC to proceed with the requested work after further
recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to
make a finding that each project promotes tourism.
i. 2017-2018 Cat. A Grant Application Requests - Revised
Mr. McAlpin presented the Executive Summary “Recommendation to approve Category
“A” Tourist Development Council Grant applications from the City of Naples, the City of
Marco Island and Collier County for FY-2017-2018 in the amount of $10,296,300; authorize
May 22, 2017
3
the Chairman to sign Grant Agreements following County Attorney’s approval; and make a
finding that these expenditures will promote tourism” dated May 22, 2017 for consideration.
He noted:
The Grant applications were previously recommended for approval by the Tourist
Development Council but have been revised to include the Naples Beach
renourishment project at $4.5M and the work at Doctors/Wiggins Pass at $475,000.
The expenditures proposed have been reviewed by the budget office and are a more
accurate reflection of the costs for Fiscal Year 2018.
The dredging work that may be required at Doctors Pass (800 cubic yards) is not
included in the applications at this point in time as staff is awaiting price quotes on
the work.
Mr. Hill moved to recommend the Board of County Commissioners approve Category “A”
Tourist Development Council Grant applications from the City of Naples, the City of
Marco Island and Collier County for FY-2017-2018 in the amount of $10,296,300;
authorize the Chairman to sign Grant Agreements following County Attorney’s approval
and finds the expenditures will promote tourism. Second by Ms. Kerns. Carried
unanimously 7 – 0.
ii. 10 Year Plan Review - Revised
Mr. McAlpin presented the Executive Summary “Recommendation to approve the 10-Year
Capital Planning document for Fund 195-Beach Renourishment and Pass Maintenance and
Fund 185 Program Management and Administration” dated May 22, 2017 for consideration.
He noted the Capital Plan has been revised to reflect the changes in the proposed Grant
Applications heard under item 6.i.
Ms. Kerns moved to recommend the Board of County Commissioners approve the 10-Year
Capital Planning document for Fund 195-Beach Renourishment and Pass Maintenance
and Fund 185 Program Management and Administration. Second by Ms. McLeod.
Carried unanimously 7 – 0.
iii. FDEP Agreement 16CO1
Mr. McAlpin presented the Executive Summary “Recommendation to approve and
authorize the Chairman to execute Agreement No.16CO1 with the Florida Department of
Environmental Protection Bureau of Beaches and Coastal Systems Beach Management
Funding Assistance Program for Collier County Beach Nourishment, and make a finding
that this item promotes tourism” dated May 22, 2017 for consideration.
Ms. Kerns moved to recommend the Board of County Commissioners approve and
authorize the Chairman to execute Agreement No. 16CO1 with the Florida Department of
Environmental Protection Bureau of Beaches and Coastal Systems Beach Management
Funding Assistance Program for Collier County Beach Nourishment and finds the
expenditures will promote tourism. Second by Mr. Sullivan. Carried unanimously 7 – 0.
B. BEACH PARK FACILITIES
These items have been before the Parks and Recreation Advisory Board (PARAB) and have
received a recommendation by majority vote of the PARAB to proceed with the requested work
May 22, 2017
4
after further recommendation from the TDC for the necessary tourist tax funding. The TDC is
requested to make a finding that each project promotes tourism.
None
C. TOURISM DIVISION
None
7. New Business
These items are for review and recommendation by the TDC and have not been reviewed by another
County Advisory Board and are to be considered for funding by a majority vote and with a finding that
each request promotes tourism.
Ed Caum, the new Deputy Director for Sports Tourism/Marketing was introduced to the Council.
A. EVENT FUNDING REQUESTS
i. Sports Event Funding Request
Mr. Obyc presented the Executive Summary “Recommend approval of Tourist Development
Tax Category “B” funding to support the upcoming FY 17 Sports Event up to $6,400.00 and
make a finding that these expenditures promote tourism” dated May 22, 2017 for consideration.
He noted:
The Grant request is for the South Florida State Championships A/B/C Girls Softball
Tournament which is held in partnership with Lee County.
The event will be held from June 30, 2017 thru July 2, 2017 and is expected to attract
350 participants.
In 2016, 26 teams participated, generating 500 room nights for the County.
The funds will be utilized for field rental and staff costs.
Ms. Kerns moved to recommend the Board of County Commissioners approve Tourist
Development Tax Category “B” funding to support the upcoming FY 17 Sports Event up to
$6,400.00 and finds these expenditures promote tourism Second by Mr. Sullivan. Carried
unanimously 7 – 0.
B. OTHER TDT FUNDING REQUESTS
None
C. FY 18 TDC Grant Applications
i. Category B Applications
Mr. Wert presented the Executive Summary “Recommendation to review Tourist Development
Tax Grant Application(s) and provide recommendations for FY 18 Category B ($83,000) and
Category C-2 ($604,073) and make a finding that these expenditures promote tourism” dated
May 22, 2017 for consideration. He provided an overview of the applications noting annually
there are $600,000 of funds is dedicated to the activity with approximately $1M of funds
available for distribution at this point in time, including the prior years carry forward.
Category B Applications
Naples, Marco Region of Antique Automobile Club of America, In.
May 22, 2017
5
Mr. Wert noted staff recommends $25,000 be awarded to the applicant. The auto show is held
at the Naples Depot and the applicant is projecting 200 out of town visitors generating 125 room
nights.
Artis-Naples
Mr. Wert noted staff recommends $25,000 be awarded to the applicant.
Speaker
Denise Bealin noted the application is for promotion of the 2017 Naples International Film
Festival (NIFF) in October of 2017. As of January 1, 2017, NIFF became part of the Artis-
Naples portfolio and funding will be used for out of the area promotions through digital and
social media outlets in addition to advertising in film industry publications. They project 1,500
overnight visitors and 3,000 hotel room nights for the event.
Hodges University
Mr. Wert noted staff recommends $10,000 be awarded to the applicant.
Speaker
Carrie Keriskie
This application is to promote the first annual 2018 Identity Fraud Cyber Security Conference in
April 2018. The funds will be used for advertising assistance via social media, website, direct
mail and a press release campaign to attract out of area attendees to the conference. They project
150 visitors for the three-day conference.
Kiwanis Club of Pelican Bay, Naples
Mr. Wert noted staff recommends $25,000 be awarded to the applicant.
Speaker
Jessica Macera noted the request is to promote the Fourth Annual Bacon Fest to be held at the
Naples Airport in November 2017. The November 2016 event attracted 7,000 visitors and
generated 235 hotel room nights and event organizers project 8,000 overnight visitors and 300
room nights for the 2017 festival. Proceeds are used to feed children in Collier County through
programs such as “Blessings in the Backpack,” a school activity for designated students.
Naples St. Patrick Foundation
Mr. Wert noted staff recommends funding up to $10,000 for out of market promotion of the
parade to college alumni groups, however it’s been subsequently determined the funds requested
were to be used for operating expenses.
Speaker
Jim McEvoy reported the Grant request for operating expenses which are not an allowed use of
funds under the guidelines and is withdrawing the application.
Mr. Hill moved to recommend the Board of County Commissioners approve the following
Grant applications: Naples, Marco Region of Antique Automobile Club of America, Inc. -
$13,000; Artis-Naples - $25,000; Hodges University - $10,000; Kiwanis Club of Pelican Bay,
Naples - $25,000 and finds the expenditures promote tourism. Second by Ms. Kerns. Carried
unanimously 7 – 0.
ii. Category C-2 Applications (this item was heard before Item 7.C.i)
Artis Naples
Mr. Wert reported staff recommends $175,000 be awarded to the applicant.
Speaker
May 22, 2017
6
Denise Bealin noted the application is for acquisition and promotional expenditures for a
traveling exhibit from the Brooklyn Museum titled, “French Moderns: Monet to Matisse”
encompassing 65 works of art. The show will run from October to January at the Baker
Museum, but may be extended. They project 4,731 overnight visitors and 9,462 room nights
generated by the event.
Naples Botanical Garden
Mr. Wert reported staff recommends $150,000 be awarded to the applicant.
Speaker
Kara Laufer noted the request is for exhibit rental and promotional expenditures for a
“Dinosaurs in the Garden” exhibit at the Garden. The exhibit will feature a multi-sensory
display of ten life-size dinosaurs that will run from February through May. The event is expected
to attract 10,638 overnight visitors and generate 2,660 room nights.
Golisano Children’s Museum of Naples
Mr. Wert reported staff recommends $150,000 be awarded to the applicant.
Speaker
Teresa Stohs noted the request is to assist in promoting traveling exhibits to the museum in
2018. Museum staff will select from four different exhibits with different age and subject matter
depending upon availability. They project 600 overnight visitors for the event.
Naples Zoo
Mr. Wert reported Staff recommends $129,073 be awarded to the applicant.
Speaker
Jack Mulvera noted the request is for rental and promotional expenses for a traveling exhibit
titled, “Penguins in Paradise” consisting of four critically endangered African black footed
penguins to be featured at the Naples Zoo from November 2017 – April 2018. They project
42,896 overnight visitors generating 14,298 room nights over the course of the event.
Mr. Miller moved to recommend the Board of County Commissioners approve the following
Grant applications: Artis-Naples $175,000; Naples Botanical Garden - $150,000; Golisano
Children’s Museum of Naples - $150,000 and the Naples Zoo - $129,073 and finds the
expenditures promote tourism. Second by Mr. Olesky. Carried unanimously 7 – 0.
D. TDC Summer Schedule
Mr. Wert presented the Executive Summary “Recommendation to establish a 2017 summer meeting
schedule for the TDC” dated May 22, 2017 for consideration.
Ms. Kerns moved to cancel the regularly scheduled Tourist Development Council Meeting for
August 2017. Second by Mr. Sullivan. Carried unanimously 7 – 0.
8. Old Business
These items had been continued from a previous TDC Meeting, or are reoccurring reports for review by
the TDC.
A. TDC Workshop Wrap-Up – Invitation to 6/13/17 BCC Meeting
Mr. Wert presented the Executive Summary “Recap of Discussion at TDC Workshop and April
Meeting on TDT Reallocation and the Amateur Sports Complex and invitation to attend the
May 22, 2017
7
July 13, 2017 Joint BCC/TDC Workshop on these subjects” dated May 22, 2017 for informational
purposes. Staff researched items that arose during the Workshop discussions as follows:
1. The costs for Operations and Maintenance and future revenue are included in the proposed sports
complex business model and will be covered by the General Fund through the Parks &
Recreation budget.
2. Land acquisition costs are included in the business model.
3. The sales, operation/maintenance (O & M) and management of the proposed complex will most
likely be handled via a public/private partnership with the O&M the responsibility of Parks &
Recreation Division and the marketing, sales and management handled by a private sector firm.
4. Additional funding models as requested have been developed to be reviewed under item 8.A.i.
i. TDT Modeling Research
Mr. Wert provided the Executive Summary “Recap of Discussion of TDC Workshop and April
Meeting on TDT Reallocation and the Amateur Sports Complex and invitation to attend at the
June 13, 2017 Joint TDC/BCC Workshop on these subjects” dated May 22, 2017 for information
purposes. He noted the City of Naples approved a Resolution supporting a 60%/40% split of
Tourist Development Tax revenue for beach renourishment/facilities and promotions and
marketing respectively, and not supporting construction of a sports complex.
Mr. Durham provided the following funding models for information purposes:
“Tourist Development Tax Permissible Uses and Current Allocation.”
“4 Percent TDT - Reallocation of Funds with Sports Complex.”
“4 Percent TDT - Reallocation of Funds – 60/40 split.”
“5 Percent TDT - Reallocation of Funds – 60/40 split.”
“5 Percent TDT - Model #1.”
“5 Percent TDT - Model #1-2.”
The following was noted during Council Member discussions:
Concern some of the models indicate a reduction in allocations to promotions and
marketing.
Visit Florida may be the subject of reduced funding this year and the County may be
losing co-op advertising opportunities.
The management, sales, marketing, operations and maintenance by an outside vendor is
necessary as the County does not have the staffing available to provide the services. This
style of operations is common in the industry and the final structure of any agreement
would be executed by the County at a later date.
The Resolution approved by the City of Naples was to ensure adequate funds are
available for beach maintenance and facilities and supporting the position of the City’s
hoteliers on not increasing the tourist tax rate.
The Council unanimously accepted the report prepared by staff in anticipation of the June 13,
2017 Joint TDC/BCC Workshop.
Break: 10:40 am
Reconvened: 10:47 am
9. Council Member Discussion
May 22, 2017
8
Ms. McLeod noted, for information purposes, her research on the original adoption of the Tourist Tax
reveals it was originally proposed for the construction of a baseball stadium for the Baltimore Orioles in
1990, however hoteliers sued and the action was overturned. Subsequently, in 1992 the Board of
County Commissioners adopted the originally imposed 2 percent tax rate.
Ms. Kerns reported the “Stay in May” campaign was very successful.
10. Marketing Partner Reports
These reports are provided to TDC Members on the digital link above to the County website. The
Research Data Services report will be presented on a monthly basis, and the other reports will be
presented at TDC Meetings on an as needed basis. TDC members may request a presentation by the
Marketing Partner representative or by Tourism Staff at each TDC Meeting.
Marketing Partner Reports – May 22, 2017
A. Research Data Services – Dr. Walter Klages
“Research Report – Klages Research and Research Data Services, Inc.
The following was noted during Council discussions:
Easter Sunday, being in mid-April will help boost Average Daily Rates and occupancy for
the month.
The group events facilities on Marco Island are anticipated to be online in the near future.
Staff continues discussion with Airbnb for collection of tourist tax on rentals booked through
the organization.
B. Paradise Advertising – Cedar Hames/Nicole Delaney
None
C. Lou Hammond Group - Jonell Modys
“Lou Hammond Group and CVB PR Team Public Relations Report”
D. Collier County Tourist Tax Collections – Jack Wert
“Collier County Tax Collector Tourist Tax Collections”
E. Miles Partners – Website Activity – Buzzy Ford
“Web Site Analytics”
F. Digital & Social Media- Paradise Advertising and Zebra Brazil
“Brazil Social Media Marketing”
G. Atilus – Search Engine Optimization
“Digital/Social Media Marketing”
H. Phase V - Fulfillment Services – Jack Wert
“Phase V Fulfillment Services”
11. Tourism Staff Reports
These activity reports are provided to TDC Members on a digital link to the County
website and will be presented to the TDC on an as needed basis. TDC Members may
request a presentation by Tourism staff members at each TDC Meeting.
A. Director
B. Group Sales
May 22, 2017
9
C. Leisure and Travel Trade Sales
D. Sports Marketing
E. Public Relations & Communications
F. Film Office
G. International Representatives
H. Visitor Centers
12. Detailed Staff Reports
Submitted
13. Next Scheduled Meeting Date/Location – June 26, 2017 – 9:00 a.m.
Collier County Government Center, Administration Bldg. F, 3rd Floor,
3299 Tamiami Trail East, Naples, Florida 34112
*****
There being no further business for the good of the County, the meeting was adjourned by order
of the Chair at 11:35 A.M.
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
______________________________________________________
Chairman, Commissioner Donna Fiala
These minutes approved by the Board/Committee on _________________ as presented________
or as amended ___________.
EXECUTIVE SUMMARY
Recommendation to approved the ranked list of design professionals pursuant to RFP No.
17-7128 “Engineering for Doctors and Wiggins Pass Dredging” and authorize staff to
negotiate a contract with the top ranked firm CB&I Environmental & Infrastructure, Inc.
for subsequent Board approval, and, if contract negotiations are not successful with CB&I,
then to authorize staff to commence contract negotiations with the remaining ranked firms,
and make a find that this item promotes tourism.
OBJECTIVE: To obtain professional engineering services for the Engineering for Doctors and
Wiggins Pass Dredging projects.
CONSIDERATIONS: Engineering services are required to obtain a Notice to Proceed from the
Florida Department of Environmental Protection (FDEP) and the United States Army Corps of
Engineers (USACE) for Doctors and Wiggins Pass Dredging. The County intends to dredge
Doctors Pass and Wiggins Pass after turtle nesting season beginning on November 1, 2017.
Dredging of Doctors Pass and Wiggins Pass has been performed numerous times in the past and
will be based on the recently completed survey and monitoring reports performed in February
2017.
It is anticipated that these projects will be executed at the same time utilizing one mobilization.
The exact sequence of construction has not been finalized but one dredging event will
immediately follow the other with no gaps or delays between dredging events.
Services requested under an awarded contract may include but are not limited to the following:
• Utilize the existing permits for both Doctors Pass (JCP Permit No. 0331817-001-JC) and
Wiggins Pass (JCP Permit No.0142538-008-JC), along with the recently completed surveys
conducted in February 2017, as the basis for the design and permitting activities.
• Perform all permitting and design activities necessary to obtain Notice to Proceed
authorization from FDEP and the USACE for both projects.
• Provide design, permitting, plans, specification and bidding documentation as necessary to
execute the projects.
• Provide coordination activities during the design and construction with the contractor and
permitting agencies.
• Review and approve all contractor submittals.
• Perform an Engineers Opinion of Most Probable Costs.
• Provide part time construction inspections sufficient to perform Engineer of Record
Certification.
• Perform all Engineer of Record activities, issue a final report for each project and certify the
results.
• Participate in 2 meetings with the County and local stakeholders to discuss the project.
The County posted Request for Proposal (RFP) No. 17-7128, “Engineering for Doctors and Wiggins Pass
Dredging” for the projects’ design in compliance with the Consultants’ Competitive Negotiations Act
(CCNA) on April 4, 2017. The County sent out one-thousand seven hundred-twelve (1,712) notices and
June 26, 2017
Consent Agenda 6-A (i)
1 of 4
sixty-two (62) firms downloaded full document packages. The County received three (3) responsive
proposals by May 3, 2017. On May 19, 2017, a four-member selection committee short-listed the three
(3) firms based on an evaluation of their technical proposals. The selection committee unanimously
ranked the firms as shown below:
Name of Firm Final Ranking
CB&I Environmental & Infrastructure, Inc. 1
Humiston & Moore 2
Stantec 3
The top firm, CB&I Environmental & Infrastructure, Inc., is sufficiently familiar with the scope of this
project and is qualified by having performed similar work in Collier County. Staff recommends approval
of the final ranking and requests authorization to commence contract negotiations with CB&I
Environmental & Infrastructure, Inc. for this work. If contract negotiations are unsuccessful with CB&I,
staff seeks authorization to commence contract negotiations with the remaining ranked firms in order with
the objective of bringing back an acceptable negotiated contract for Board approval.
FISCAL IMPACT: There is no fiscal impact at this time. Once negotiations are completed and
approved, funding is available and budgeted in Fund 195 Tourist Development Tax to accomplish this
project. Funding for this contract will not be requested for reimbursement from any grantor agency.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan
related to this action.
ADVISORY COMMITTEE RECOMMENDATIONS: At the June 8, 2017 Coastal Advisory
Committee (CAC) meeting this item was recommended for approval by a unanimous vote of 5 to 0.
This item will be presented to the Tourist Development Council (TDC) for recommendation of approval
at their June 26, 2017 meeting.
LEGAL CONSIDERATIONS: This item is approved as to form and legality, and requires
majority vote for Board approval.—SRT
RECOMMENDATION: To approved the ranked list of design professionals pursuant to RFP
No. 17-7128 “Engineering for Doctors and Wiggins Pass Dredging” and authorize staff to
negotiate a contract with the top ranked firm CB&I Environmental & Infrastructure, Inc. for
subsequent Board approval, and if contract negotiations are not successful with CB&I, then to
authorize staff to commence contract negotiations with the remaining ranked firms (in order of
ranking), and make a find that this item promotes tourism.
Prepared By: J. Gary McAlpin, P.E., Coastal Zone Management, Capital Project Planning,
Impact Fees and Program Management Division
Attachments:
Notice of Recommended Award – Solicitation 17-7128
June 26, 2017
Consent Agenda 6-A (i)
2 of 4
Selection Committee
Final Ranking Sheet (Step 2)
RFP #: 17-7128
Title: Engineering for Doctors and Wiggins Pass Dredging
Name of Firm Clint
Perryman Eric Fey Eddy
Chesser Shane Cox Gary
McAlpin
Final
Total
Final
Ranking
CB&I Environmental & Infrasructure, Inc.1 1 1 1 2 1.0
Humiston & Moore Engineers 2 2 2 2 4 2.0
Stantec 3 3 3 3 6 3.0
Procurement Professional
Step 1: Upon direction by the Procurement professional, the individual selection committee member should provide their final ranking of
the proposals.
Step 2: The rankings of each committee member will be added together. The Firm with the lowest total shall be the number one (1)
ranked firm. The firm with the second lowest total shall be the number tow (2) ranked firm, and so on.
Step 3: The County will enter in to negotiations with the top ranked firm. If negotiations with that firm are not successful, the County will
move on to negotiations with the second ranked firm, and so on, in accordance with Florida Statute 287.055 Consultants Competitive
Negotiation Act.
June 26, 2017
Consent Agenda 6-A (i)
3 of 4
June 26, 2017 Consent Agenda 6-A (i) 4 of 4
EXECUTIVE SUMMARY
Recommendation to recommend approval of Contract 17-7097 to provide engineering
services for Collier Creek Modeling Study for time and material not to exceed $298,959.30
to CB&I Environmental & Infrastructure, Inc. and make a finding that this expenditure
promotes tourism.
OBJECTIVE: To obtain professional engineering services and authorization to move forward
with the Collier Creek Modeling Study and project permitting.
CONSIDERATIONS: Collier Creek meets the Marco River on the north side of Marco Island
in Collier County, Florida, and is flanked to the east by the Ville de Marco West condominium
(VDMW) and to the west by a terminal jetty on Marco Point, the eastern end of Hideaway
Beach. This creek is used by local boaters and visitors to access Collier Bay, residences and the
Esplanade Shoppes on Smokehouse Bay.
Residents of Marco Island have raised concerns to Collier County about the safety of boaters
navigating through Collier Creek’s entrance and the amount of scouring that is occurring at the
VDMW seawall and docks. As sand migrates east from Hideaway Beach, it is overtopping the
terminal jetty and infilling the already narrowing entrance to Collier Creek. Collier Creek meets
the Marco River at a right angle and strong currents from the river are creating turbulence along
the eastern side of the creek entrance at VDMW.
A feasibility study to identify the current issues and potential solutions at the Collier Creek
entrance was completed by Coastal Planning and Engineering/CBI in February of 2015. As a
result of this feasibility study, the Board of County Commissioners (Board) authorized the
development of a master plan for Collier Creek with the first step to stabilize the inlet. This
interim dredging was completed in 2016 and addressed these safety concerns for a sufficient
period of time to allow the proper investigation and modeling to occur to design a
comprehensive long term solution.
On April 24, 2017 the Board approved and authorized staff to negotiate a contract with the top
ranked firm CB&I Environmental & Infrastructure, Inc. for subsequent Board approval. CB&I
Environmental & Infrastructure, Inc. is a very experienced consultant with extensive experience
throughout Collier County. Additionally, CB&I has completed the successful modeling and
straightening of Wiggins Pass in 2013.
The scope of work for this project includes the following activities:
• Agency and Stakeholder Consideration
• Field work and analysis to support modeling and permitting for jetty modifications
• Sediment budget
• Modeling alternatives
• Modeling study report
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• Management plan
• Permitting and permitting contingency
The effort required permitting jetty modifications; increased offshore disposal capacity and
modifications to the dredge template and alignment are dependent upon the permitting agencies.
Due to uncertainties associated with potential agency requests related to these activities,
permitting contingency is required. This contingency is for professional services outside of the
expected base permitting efforts described in the proposal and will be authorized as a Change
Order, if required.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan
related to this action.
ADVISORY COMMITTEE RECOMMENDATIONS: At the June 8, 2017 Coastal Advisory
Committee (CAC) meeting this item was recommended for approval by a unanimous vote of 5 to 0.
This item will be presented to the Tourist Development Council (TDC) for recommendation of approval
at their June 26, 2017 meeting.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires
majority vote for approval. – CMG
FISCAL IMPACT: Funding for this work is available in project 90072 - Collier Creek
Modeling, Jetty Rework and Channel Training. Funding for this contract will not be requested
for reimbursement from any grantor agency.
RECOMMENDATION: To recommend approval of Contract 17-7097 to provide engineering
services for Collier Creek Modeling Study for time and material not to exceed $298,959.30 to
CB&I Environmental & Infrastructure, Inc. and make a finding that this expenditure promotes
tourism.
Prepared By: J. Gary McAlpin, P.E., Coastal Zone Management, Capital Project Planning,
Impact Fees and Program Management Division
Attachments:
1) Contract 17-7097
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Exhibit A
Scope of Work
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EXHIBIT 1. - SCOPE OF WORK
COLLIER CREEK MODELING STUDY
COLLIER COUNTY, FL
June 2017
Introduction
This is a scope of work for a modeling study, management plan, and permitting for Collier Creek. The
modeling study will be based on the results of the Collier Creek Feasibility Study (CB&I, 2015). The area
of concern is the entrance to Collier Creek, where it meets the Marco River on the north side of Marco
Island. The creek entrance is flanked to the east by the Ville de Marco West condominium (VDMW) and
to the west by a terminal jetty on Marco Point, the eastern end of Hideaway Beach. The modeling study
will focus on the area from monument H-14 (near the easternmost T-groin) east to H-16, and channel cross
sections C-1 to C-11. Currently, safe boating through Collier Creek is threatened by severe currents and
turbulence during bi-monthly spring tides. The two primary modeling objectives of this project will be to
improve navigability in the inlet and to manage coastal sediments so that periodic dredging events will have
a project life of 4 years.
The 2015 feasibility study resulted in the following findings that will be investigated further through a
modeling study:
1. The entrance to Collier Creek has narrowed since 2005, when the terminal jetty was installed.
2. Infilling is occurring in Collier Creek.
3. Collier Creek experiences turbulent flow and strong currents around peak tides.
4. Too much sand is being transported to the creek, shortening the time between dredging events
and causing further constriction of the inlet’s width.
5. The terminal jetty may need to be relocated, modified, or removed.
Based on the results of the modeling study, a Collier Creek Management Plan will be developed for County
review and approval. The management plan will include and alternatives analysis considering pros, cons,
and probable costs. In consultation with permitting agencies, CB&I will perform permitting tasks for the
recommended plan from the Collier Creek Management Plan.
The following tasks are included in the scope of work:
Task 1. Agency and Stakeholder Coordination
For successful completion of this modeling study and development of an implementable coastal
management plan, CB&I recognizes the importance of coordination with permitting agencies, stakeholders
and the County throughout this project. As applicable, CB&I will coordinate with FDEP divisions of State
Lands, and Beaches, Inlets & Ports (BIPS), and USACE about permitting and land use feasibility.
Meetings with the County or local stakeholders will be held at key milestones during the project:
1. Prior to the start of modeling production runs, CB&I will have a discussion with the County to
review the data collected and the data proposed for use in modeling.
2. Once the bulk of the modeling work is completed, CB&I will regroup with the County and local
stakeholders if needed, to discuss the initial results of the modeling.
3. CB&I will conduct another meeting with the County and local stakeholders to present the
management plan.
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Task 2. Field Work and Analysis to Support Modeling Study & Permitting for Jetty Modifications
All survey work will be conducted under the direct supervision of the registered Florida professional
surveyor and mapper in compliance with Chapter 472 FS and 5J-12 FAC. A topographic and hydrographic
survey map certified by a Florida registered professional surveyor and mapper will be provided.
Conduct wave, current and tidal measurements for a 28 day period in the throat of Collier Creek and at
the mouth of the Marco River using a pair of ADCPs.
One tide gauge in Collier Bay will be deployed
Conduct a survey of selected profiles from the project area containing cross sections C-1 to C-11 and
beach profiles H-14 to H-16 (CB&I, 2015). One survey line across Marco River will be conducted east
of Collier Creek. Include a survey of the VDMW seawall and toe protection (scour apron) for use in
the model. Selected survey lines of the inlet entrance, ebb shoal and the 2016 Hideaway beach disposal
area (see below) may be required to resolve specific bathymetric features.
The approximate mean high water line will be located on the portions of Hideaway Beach along the
Marco River and Collier Creek
Using RTK GPS, our surveyors will locate the relevant features of the terminal jetty adjacent to Collier
Creek as well as collect topographic data covering all of the potential jetty relocation sites, with enough
detail to support the permit application for jetty modification.
Task 3. Sediment Budget
Based on available historic data and field collected grab samples, CB&I will develop a sediment budget
around the Collier Creek entrance. A sediment budget illustrating the flows and quantifying the sediment
movement will assist in defining the coastal processes and provide a basis for design alternative selections.
The developed sediment budget will be one of the tools used to calibrate the model. Once this project
proceeds to the permitting phase, the sediment budget will likely be requested by the permitting agencies
for consideration of any proposed projects.
Task 4. Modeling
A model that performs waves, hydrodynamic and morphological simulations in the vicinity of Collier Creek
in 3D is essential in order to evaluate the impact of the channel dredging and sediment transport from the
adjacent beaches. The Delft3D model is specifically designed to model complex interactions between
offshore and inlet bathymetry, structures, waves, tides, wind-induced currents, sediment transport, erosion
and deposition.
The model will be setup in three-dimensional (3D) mode and calibrated with existing bathymetry data,
along with the locally measured water levels, currents and waves. This includes the development of a model
computational grid, interpolation of the bathymetry, waves, hydrodynamic and morphological calibration,
and production runs of the simulation alternatives. To the maximum extent practical, the modeling set up
will use existing surveys including construction and monitoring surveys of Collier Creek and Hideaway
Beach, 2007, 2010 and 2015 LiDAR survey datasets where available, and NOAA bathymetry. The
hydrodynamic and morphology model calibration will be conducted to a level that is sufficient for
comparing relative performance of the project alternatives.
Prior to simulating possible changes to the inlet, the 3D hydrodynamic model calibrated with ADCP data
collection will be applied to study the 3D flow field and better understand the causes for the severe
turbulence and currents.
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Based on data availability and the input from the County, the period of the sediment budget and morphology
model calibration will be defined. The analyzed time frame should extend at least two years and consider
the December 2014 channel survey or a similar condition of Collier Creek to be approved by the County,
which represents a time of severe turbulence and currents.
After calibration, the combined wave, 3D hydrodynamic, sediment transport and morphology model will
be used to compare the results of a baseline condition and the alternatives listed below. The alternatives
analysis will examine both the hydrodynamic performance within the inlet and sediment transport from the
adjacent Hideaway Beach. Performance of each alternative will be optimized by varying size and position,
except the first and last ones listed below.
1. December 2012 permitted plan with jetty relocation.
2. Enlarge entrance channel to an equilibrium cross section
3. Move terminal jetty to the west
4. Adjust terminal jetty: raise, lengthen, sand tighten and move west
5. Streamline the flow in Collier Creek
6. Remove the jetty on the west side of the inlet.
7. Groin Updrift of Inlet
Modeling results will be provided to the County for review prior to finalization. After consultation with the
County and initial production runs, a combination alternative will likely be developed and modeled as the
final plan.
Task 5. Modeling Study Report
Following completion for the Delft3D modeling effort and processing of the modeling results, CB&I will
compile a Collier Creek Modeling Study Report. The detailed modeling report will document the data
collection, model setup, calibration, model scenarios and results of the production runs. Lessons learned
from the modeling study as well as ideas for future consideration will also be included in this report.
Appendices may include:
1) Certified Survey Map
2) Granularmetric Reports and Grain Size Distribution Curves
3) Sediment Budget
4) Modeling Graphics
Task 6. Management Plan
Based on the model results, coordination with permitting agencies and stakeholder input, CB&I will build
upon the Modeling Study Report and prepare an alternatives analysis of the potential implementation
options, including pros, cons and probable cost estimates. This analysis will result in a recommended
alternative and be incorporated into a management plan with a detailed description suitable for discussion
with stakeholders and permitting agencies. The plan will identify portions that can be implemented without
a new permit and those pieces that would require additional permitting coordination.
A goal of the plan will be to develop a sediment management plan that promotes longevity for the navigation
project and minimize sediment transport from Hideaway Beach into the inlet. Analyses will be conducted
to estimate the amount of sand that can be placed on Hideaway Beach without negative impact to navigation
in Collier Creek. The sediment management plan may include identification of a potential location other
than Hideaway Beach, its borrow areas and the Marco-Capri Pass Disposal Area, for economical long-term
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dredge disposal and sand stockpiling. Modeling results and environmental constraints will be considered.
The plan will recommend responsibilities of participating stakeholders in the Collier Creek area.
CB&I will present the findings of the alternatives analysis along with the recommended alternative to the
County for review and input. Based on County feedback, CB&I will finalize the management plan for
County acceptance and accompany the County in presenting the plan to FDEP and USACE. The resulting
Collier Creek Management Plan will be prepared as a final report and will include the Modeling Study
Report as a supporting attachment.
Task 7. Permitting
Based upon agency feedback on the management plan, the County may choose to pursue additional permit
modifications and permits to achieve the selected alternative. CB&I has the multi-disciplined in-house
professionals needed to bring permit modification requests and new state and federal permit applications to
completion in support of the County’s management plan for Collier Creek. Pending the results of the study,
the County may wish to pursue one or all of the following options: Terminal Jetty Modifications, Increase
Offshore Disposal Capacity, and Adjust Dredge Template/Alignment.
a) Pre-application Meeting
CB&I will prepare for and accompany the County to pre-application meetings with FDEP and USACE
to communicate the permitting intent and determine the documentation needed for the permit and/or
permit modification applications.
b) Permitting for Terminal Jetty Modifications
At this stage, it is assumed that modifications (improvements, relocation, or removal) to the terminal
jetty will be part of the long term Collier Creek Management Plan. This scope includes professional
services for CB&I to support the County in submitting a major permit modification/new permit
application for jetty modifications to state and federal permitting agencies.
Following the pre-application meeting, and with a clear path forward, CB&I engineers will conduct
preliminary structural design work for the terminal jetty modifications. Structural drawings suitable for
inclusion in the permit application will be developed. A technical design narrative will be written and
used to support the permit applications, which will include the Modeling Study Report and Collier
Creek Management Plan prepared in Tasks 5 and 6.
CB&I will prepare the appropriate permit application/modification request for regulatory
authorizations. We will research existing easements and support the County in obtaining additional
easements as required. The County will provide all permit fees directly to the permit agencies and will
be responsible for publication of any public notices. CB&I will prepare the permit
application/modification request and reply to limited and reasonably expected Requests for Additional
Information (RAI) from the permitting agencies to bring the permit application to completion.
c) Permitting to Increase Offshore Disposal Capacity or Adjust Dredge Template/Alignment
A potential result of the modeling study and management plan could be the need for an increased
capacity for offshore disposal or an adjustment to the dredge template. Increasing offshore disposal
capacity may be achieved by reducing the environmental restrictions on the currently permitted Big
Marco/Capri Pass Disposal Area or by identification of a new offshore disposal area. CB&I will include
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this for discussion in the pre-application meeting, if supported by the modeling study and deemed a
viable, cost effective option by the County.
It is assumed that these activities may be achieved by permit modifications to FDEP Permit No.
0309260-001-JC and USACE Permit No. SAJ-1988-00290. After the pre-application meeting, CB&I
will proceed with preparations of a minor modification request. CB&I will make a formal consultation
early in the process with the USACE to consider expanding the permitted disposal area into sea turtle
critical habitat. This scope assumes that a minor modification request is one that can be submitted
utilizing existing data and analysis for support, and does not require additional coordination with
environmental agencies beyond an initial request for consultation.
CB&I will prepare the appropriate permit modification request(s) for regulatory authorizations. We
will research existing easements and support the County in obtaining additional easements as required.
The County will provide all permit fees directly to the permit agencies and will be responsible for
publication of any public notices. CB&I will prepare the permit modification request(s) and reply to
limited Requests for Additional Information (RAI) from the permitting agencies to bring the permit
modification request to completion.
d) Permitting Contingency
The effort required to permit jetty modifications, increased offshore disposal capacity, and/or
modifications to the dredge template/alignment are dependent upon input from the permitting agencies.
Due to the uncertainties associated with potential agency requests related to these permitting efforts,
this task is included in the scope of work as contingency for professional services outside of the
expected base permitting efforts described above.
These additional permitting efforts may include:
responses to protracted agency RAIs
additional engineering analysis and computation
limited modeling efforts in support of the RAIs
additional regulatory coordination
coordination with consulting environmental agencies
additional design effort, permit drawings revisions, or expanded permit modification requests
This scope of work does not include geophysical, geotechnical or environmental field investigations.
CB&I will request feedback from the agencies early on to determine the additional field investigations
and engineering work that may be required for the alternatives for the County to consider. CB&I could
complete these tasks under a change order and separate notice to proceed from the County. However,
a cost benefits analysis will be discussed with the County to determine if additional field investigations
are worthwhile before proceeding.
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Exhibit B
Fee Proposal
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(Hours) (Hours) (Hours) (Hours) (Hours) (Hours) (Hours) (Hours) (Hours) (Hours) (Hours) (Hours) (Hours)1 Coordination $15,118.40 $399.40 $14,719.006920 20 32882 Field Work & Analysis$47,583.40 $3,270.40 $44,313.00228 16 128 76123Historic Data Analysis & Sediment Budget$5,777.00 $0.00 $5,777.001244161644 Modeling Alternatives$70,428.00 $0.00 $70,428.00812 24 432245 Modeling Report$17,378.00 $0.00 $17,378.002616 8024 12 86 Management Plan$35,642.10 $3,086.10 $32,556.008 3672484081687 Permitting$107,032.40 (see below) (see below)$2,850.40 $13,750.002243232$0.00 $46,654.00212 96872 100 12 1640 4$0.00 $22,840.002842440 324 84 30 4$0.00 $20,938.002 163012322012820833 125 338 560 256 240 58 48 128 76 32 142 32$207 $173 $148 $140 $139 $111 $121 $119 $86 $136 $94 $103 $63$6,831 $21,625 $50,024 $78,400 $35,584 $26,640 $7,018 $5,712 $11,008 $10,336 $3,008 $14,626 $2,016TIME & MATERIALS TOTAL $298,959.30a. Pre-Application Meetingb. Permitting Terminal Jetty Modificationsc. Permitting to Increase In-Water Disposal or Adjust Dredge Template/Alignmentd. Permitting ContingencyEXHIBIT BFEE PROPOSAL FORCOLLIER CREEK MODELING STUDYCOLLIER COUNTY BEACH RENOURISHMENT PROJECT, Contract No. 17-7097Page 1 of 2Task ItemTask Cost Reimbursable ExpensesLabor & EquipmentPrincipalSenior Project ManagerProject ManagerSenior Planner/ ModelerSenior Marine BiologistPlanner/ Coastal EngineerSurveyor and MapperSenior ScientistSenior TechnicianLABOR COSTSSurvey Crew -2 manScientist/GeologistGIS SpecialistClericalF:\Marketing\_Proposals\Florida Counties\Collier\2017\Collier Creek Modeling\proposal\Collier Creek Exhibit B Fee Proposal.xlsxJune 26, 2017 Consent Agenda 6-A (ii) 11 of 14
(Units/Month)(Unit/Month) (Days) (Days) (Days) (Days) (Days)1 Coordination452022 Field Work & Analysis1515520221342113 Historic Data Analysis & Sediment Budget44 Modeling Alternatives5 Modeling Report6 Management Plan93580127 Permittinga. Pre-Application Meeting6332011b. Permitting Terminal Jetty Modificationsc. Permitting to Increase In-Water Disposal or Adjust Dredge Template/Alignmentd. Permitting Contingency34156 1,9402742134211$36.00 $165.00 $800.00 $0.445 $80.00 $12.00 $95.00 $5,000.00 $900.00 $790.00 $495.00 $260.00 $215.00 $160.00$1,224.00 $2,475.00 $4,800.00 $863.30 $160.00 $84.00 $380.00 $10,000.00 $900.00 $2,370.00 $1,980.00 $520.00 $215.00 $160.00Task ItemEXHIBIT BFEE PROPOSAL FORCOLLIER CREEK MODELING STUDYHeave, Pitch, Roll CompensatorSounderAirfare MileageCOLLIER COUNTY BEACH RENOURISHMENT PROJECT, Contract No. 17-7097Page 2 of 2EQUIPMENTREIMBURSEABLE EXPENSESUnderwater Tide GuageSurvey Boat RTK GPS HypackMeals Lodging Rental Car TollsSieve AnalysisADCPF:\Marketing\_Proposals\Florida Counties\Collier\2017\Collier Creek Modeling\proposal\Collier Creek Exhibit B Fee Proposal.xlsxJune 26, 2017 Consent Agenda 6-A (ii) 12 of 14
Exhibit C
Rate Schedule
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EXECUTIVE SUMMARY
Recommendation to approve the ranked list of design professionals pursuant to RFP No. 17-7132
“2017 Beach Renourishment Engineering” and authorize staff to negotiate a contract with the top
ranked firm CB&I Environmental & Infrastructure, Inc. for subsequent Board approval, and, if
contract negotiations are not successful with CB&I, then to authorize staff to commence contract
negotiations with the remaining ranked firm, and make a find that this item promotes tourism.
OBJECTIVE: To obtain professional engineering services for the 2017 Beach Renourishment
Engineering.
CONSIDERATIONS: Engineering services are required to obtain a Notice to Proceed from the Florida
Department of Environmental Protection (FDEP) and the United States Army Corps of Engineers
(USACE) for 2017 Beach Renourishment.
The physical beach surveys conducted in January/February 2017 indicated that the Naples Beach is in
need of renourishment in 2017. The beach width measurements and three years of advanced
renourishment placement indicated that the Naples Beach (R58A-R65) will require approximately
106,500 CY’s (cubic yards) of renourishment. South of Doctors Pass between R58A and R61 will
require approximately 89,424 CY’s of renourishment and the beach in front of the Naples Beach hotel
between markers R63 and R65 will require approximately 17,082 CY’s.
The area south of Doctors Pass (R58A-R61) will be renourished in two parts. The first will be with the
sand dredged from Doctors Pass (approximately 27,000 CY’s) and then with approximately 62,424 CY’s
of truck haul sand for a total quantity of 89,424 CY’s. The area in front of the Naples Beach hotel
between markers R63 and R65 will require approximately 17,082 CY’s and be renourished with truck
haul sand.
The scope of work the engineering consultant is required to perform is as follows:
1. Analyze recent survey data on existing beach for actual beach conditions and make
recommendations
2. Develop, plan, design, specifications, Construction Drawings, NTP documentation, bid package
and other related services as required to engineer the project utilizing a truck haul renourishment
3. Complete application for and obtain a FDEP NTP to accomplish this work
4. Estimate of most probable costs
5. Bid Package generation
6. Evaluation and Recommendation of bidders
7. Coordinate as needed to complete this project
8. Certify the project at completion
9. Time is of the essence. Engineering must be accomplished to allow beach renourishment to begin
on 11/1/2017 and be complete by 1/1/2018.
The County posted Request for Proposal (RFP) No. 17-1732, “2017 Beach Renourishment Engineering”
for the project’s design in compliance with the Consultants’ Competitive Negotiations Act (CCNA) on
April 4, 2017. The County sent out one-thousand seven hundred-twelve (1,712) notices and sixty-five
(65) firms downloaded full document packages. The County received two (2) responsive proposals by
May 8, 2017. On June 2, 2017, a five-member selection committee short-listed the two (2) firms based
on an evaluation of their technical proposals. The selection committee ranked (4-1) the firms as shown
below:
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Name of Firm Final Ranking
CB&I Environmental & Infrastructure, Inc. 1
Stantec 2
The top firm, CB&I Environmental & Infrastructure, Inc., is sufficiently familiar with the scope of this
project and is qualified by having performed similar work in Collier County. Staff recommends approval
of the final ranking and requests authorization to commence contract negotiations with CB&I
Environmental & Infrastructure, Inc., for this work. If contract negotiations are unsuccessful with CB&I,
staff seeks authorization to commence contract negotiations with the remaining ranked firms in order with
the objective of bringing back an acceptable negotiated contract for Board approval.
FISCAL IMPACT: There is no fiscal impact at this time. Once negotiations are completed and
approved, funding is available and budgeted in Fund 195 Tourist Development Tax to accomplish this
project. Funding for this contract will not be requested for reimbursement from any grantor agency.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to
this action.
ADVISORY COMMITTEE RECOMMENDATIONS: At the June 8, 2017 Coastal Advisory
Committee (CAC) meeting this item was recommended for approval by a unanimous vote of 5 to 0.
This item will be presented to the Tourist Development Council (TDC) for recommendation of approval
at their June 26, 2017 meeting.
LEGAL CONSIDERATIONS: This item is approved as to form and legality, and requires majority
vote for Board approval. -SRT
RECOMMENDATION: To approved the ranked list of design professionals pursuant to RFP No. 17-
7132 “2017 Beach Renourishment Engineering” and authorize staff to negotiate a contract with the top
ranked firm CB&I Environmental & Infrastructure, Inc. for subsequent Board approval, and, if contract
negotiations are not successful with CB&I, then to authorize staff to commence contract negotiations with
the remaining ranked firm, and make a find that this item promotes tourism.
Prepared By: J. Gary McAlpin, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees
and Program Management Division
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Summary of Proposers
RFP #: 17-7128
Title: 2017 Beach Renourishment
Engineering
Solicitation Post Date: 4/4/2017
Due Date: 5/8/2017
Email Notices Sent: 1712
Solicitations Downloaded: 65
Proposers City State Master
Copy
CB&I Environement and Infrastructure Boca Raton FL 1
Stantec Naples FL 1
Opened By:Adam Northrup
Witnessed by:Viviana Giarimoustas
Date:5/8/2017
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Selection Committee
Final Ranking Sheet (Step 2)
RFP #: 17-7128
Title: 2017 Beach Renourishment Engineering
Name of Firm Eddie
Chesser
Gary
McAlpin Claude Nesbitt Clint
Perryman Chad Sweet Final
Total
Final
Ranking
CB&I Environement and Infrastructure 1 1 1 1 2 6 1.00
Stantec 2 2 2 2 1 9 2.00
Procurement Professional
Step 1: Upon direction by the Procurement professional, the individual selection committee member should provide their final ranking of the
proposals.
Step 2: The rankings of each committee member will be added together. The Firm with the lowest total shall be the number one (1) ranked firm.
The firm with the second lowest total shall be the number tow (2) ranked firm, and so on.
Step 3: The County will enter in to negotiations with the top ranked firm. If negotiations with that firm are not successful, the County will move on
to negotiations with the second ranked firm, and so on, in accordance with Florida Statute 287.055 Consultants Competitive Negotiation Act.
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Date: 6/2/2017
Notice of Recommended Award
Solicitation: 17-7132 Title: 2017 Beach Renourishment Engineering
Due Date and Time: 5/3/2017
Respondents:
Company Name City County State Bid Amount Responsive/Responsible
CB&I Environment and
Infrastructure
Boca Raton Palm Beach FL NA Yes
Stantec Naples Collier FL NA Yes
Utilized Local Vendor Preference: Yes No
Recommended Vendor(s) For Award:
That the BCC approves the ranking of CBI #1, and Stantec #2, and allows for negotiation to commence with the
top ranked firm, CB&I.
Required Signatures
Project Manager: Gary McAlpin;
Procurement Strategist: Adam Northrup;
Procurement Services Director:
__________________________________ _________________
Edward F. Coyman Jr. Date
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EXECUTIVE SUMMARY
Recommendation to approve a proposal from CB&I Environmental & Infrastructure, Inc. for Feasibility
Analysis of Building Collier County’s Coastal Resiliency under Contract No. 15-6382, authorize the County
Manager or his designee to execute the work order for a not to exceed amount of $24,975.00 and makes a
finding that this expenditure promotes tourism.
OBJECTIVE: To move forward with the Feasibility Analysis of Building Collier County’s
Coastal Resiliency.
CONSIDERATIONS: CBI will perform engineering calculations and analysis to determine
potential for beach widening and the addition of dunes, prepare planning map tools, and
coordinate with Florida Department of Environmental Protection (FDEP) to develop a potential
beach widening methodology. Once CB&I has completed the analysis, they will provide a
memo of the methodology and potential beach widths by project reach to Collier County and set
up a webinar to consult with FDEP.
CB&I will seek conceptual approval and comments from FDEP and other regulatory agencies
for assistance that the proposed plan will be supported for permit issuance and future state cost
share.
FISCAL IMPACT: Funds have been budgeted and approved for this activity in FY 2016/17
fund 195 Tourist Development Tax.
FDEP cost share funding may be requested at a future date to reimburse Collier County for a
portion of the completed work.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan
related to this action.
ADVISORY COMMITTEE RECOMMENDATIONS: At the June 8, 2017 Coastal Advisory
Committee (CAC) meeting this item was recommended for approval by a unanimous vote of 5 to 0.
This item will be presented to the Tourist Development Council (TDC) for recommendation of approval
at their June 26, 2017 meeting.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires
majority vote for approval. – CMG
RECOMMENDATION: To approve a proposal from CB&I Environmental & Infrastructure,
Inc. for Feasibility Analysis of Building Collier County’s Coastal Resiliency under Contract No.
15-6382, authorize the County Manager or his designee to execute the work order for a not to
exceed amount of $24,975.00 and makes a finding that this expenditure promotes tourism.
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Prepared By: J. Gary McAlpin, P.E., Coastal Zone Management, Capital Project Planning,
Impact Fees and Program Management Division, Growth Management Department
Attachments: 1) Proposal; 2) Work Order
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CB&I Environmental & Infrastructure, Inc.
2481 NW Boca Raton Blvd.
Boca Raton, FL 33431
Tel: +1 561 391 8102
Fax: +1 561 391 9116
www.CBI.com
June 7, 2017
Gary McAlpin, Director
Collier County Coastal Zone Management
2800 N. Horseshoe Drive
Naples, FL 34104
Re: Feasibility Analysis of Building Collier County’s Coastal Resiliency (Contract No 15-6382)
Dear Gary:
This letter is in response to Collier County’s (County) request for a proposal for CB&I Environmental &
Infrastructure, Inc. (CB&I) to perform engineering services for the County to investigate the method to
build coastal resiliency into the beach renourishment program. CB&I will perform engineering
calculations and analysis to determine potential for beach widening and the addition of dunes, prepare
planning map tools, and coordinate with Florida Department of Environmental Protection (FDEP) to
develop a potential beach widening methodology. Once we have completed the analysis, we will
provide a memo of the methodology and potential beach widths by project reach to Collier County and
set up a webinar to consult with FDEP.
Included as Exhibits are; the Scope of Work (Exhibit A), Fee Proposal (Exhibit B), and the Rates
Schedule (Exhibit C). CB&I proposes to provide these services on a time and materials basis not-to-
exceed $24,975.00 under the terms and conditions of the existing Contract No. 15-6382 for Grant
Funded Professional Services for Coastal Zone. Barring any unforeseen circumstances, all work will be
completed within 180 days of receiving the Notice to Proceed.
Very truly yours,
Thomas P. Pierro, P.E., D.CE
Director
CB&I Environmental & Infrastructure, Inc.
cc: Tara Brenner, P.G., P.E., CB&I
Steve Keehn, P.E., CB&I
yyy ,
Thomas PPierro PE DCE
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Exhibit A
Scope of Work
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Feasibility Analysis of Building Collier County’s Coastal Resiliency
Collier County, Florida
Scope of Work
Contract Number 15-6382
Introduction
The purpose of this study is to investigate the feasibility of constructing a higher and wider beach
and dune system in support of Collier County’s Coastal Resiliency Program. This analysis will
investigate if adding additional beach fill within dunes and/or an extended beach template is
feasible and permittable with consideration of the County’s nearshore hardbottom habitat. A
higher and wider beach and dune system may improve Collier County’s ability to resist storm
surge, erosion and wave impacts, and allow the community to rebound in a more resilient
manner in the wake of a storm.
The resulting memo will make recommendations to update goals and objectives, and further
explore options for improving resiliency by building upon the established beach management
program. Through this work, we will seek conceptual approval and comments from the Florida
Department of Environmental Protection (FDEP) and other regulatory agencies for assurance
that the proposed plan will be supported for permit issuance and future state cost sharing.
The project will be limited to the Collier County beach renourishment project areas:
Vanderbilt R-22 to R-30
Park Shore R-42 to R-54
Naples R-58A to R-79
This study is meant to be of sufficient detail to obtain constructive agency feedback and to scope
out the next phase of Collier County’s Coastal Resiliency Program.
1. Planning Database
A planning database will be developed within a GIS framework to illustrate the geospatial
relationship between pertinent project features. The GIS database will utilize information
developed or obtained from previous projects. Bathymetry and topography developed from the
2010 USACE LiDAR data and other sources will be included. The topography will identify the
seaward and landward limits of the dune and its crest. Various alongshore lines will be included
such as: Erosion Control Lines (ECL), Coastal Construction Control Line (CCCL), Mean High
Water (MHW), permitted Equilibrium Toe of Fill (ETOF), and latest mapped hardbottom edges.
The project will include R-monuments, street names, and the permitted plan view fill limits. The
database will be of sufficient detail to support the analysis describe below and used to create
graphics and maps for planning purposes and discussion with FDEP.
2. Feasibility Analysis for Dunes and Beach Widening
Beach Widening
The currently permitted beach widths are constrained by proximity to nearshore hardbottom and
engineering assumptions that were acceptable to FDEP during past permitting efforts. The 2006
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beach renourishment project’s goal was to establish a beach design and biological monitoring
plan that avoided hardbottom coverage. During that permitting effort, compromises were made
with the permit agencies when determining the location of the ETOF. The result was an
estimated ETOF permitted approximately 50 feet further offshore than the actual performance of
the 2006 beach project. The permitted ETOF and hardbottom edge have a similar alignment and
location. The sand used for the 2006 and 2013 projects had an average mean grain size of 0.32
mm, which was considerably coarser than the beach sand that existed on the beach in 2003. The
continued use of this coarser sand has developed a steeper beach profile. We hypothesize that by
keeping the permitted ETOF (from 2006) unchanged and continuing to use coarser sand, that a
wider beach could be constructed without any additional impacts to the nearshore hardbottom.
Given typical alongshore and cross-shore variability, this added width may not be uniformly
realized in all areas, but it can be refined through engineering analysis to create a project with
increased durability and beach width to resist storm impacts.
To determine the size of the added beach width available, the results of recent profile surveys
that best represent the equilibrium condition (2015 or 2016) at each selected R-monument will be
compared to the permitted ETOF and adjacent hardbottom edge. This will establish the existing
gap between the hardbottom edge and the actual toe of fill. Based on this comparison, the
potential additional volume will be estimated. This method will use Deans’ equilibrium theory
and average profile methods to develop equilibrium profiles suitable for design. These profiles
will be translated until they are tangent to the permitted ETOF and/or hardbottom edge. This
will be the maximum extension feasible, before any safety factor is considered. This proposed
method is based on review of monitoring surveys conducted since 2006 that show an average
gap of more than 50 feet between the permitted ETOF and the actual toe of fill.
The results of this preliminary analysis will be used to estimate the maximum sand volume for
the project area compared to the renourishment volumes within the existing permit and design
intent. A recommended safety factor will be provided, which will be the buffer between the toe
of fill and the hardbottom edge to account for uncertainty and be dependent upon permit agency
guidance.
Dunes
A wider beach will provide additional dry beach area that may provide space to build up the
natural dune system, which would increase the storm surge protection qualities of the beach. The
dunes can be integrated with existing structures and the natural dune line to create a continuous
and comprehensive level of protection for coastal infrastructure.
In areas where dune construction is not feasible, an alternate method would be to create an
elevated sand berm seaward of the Erosion Control Line on State Lands. The GIS database
created in Task 1 will be useful in identifying gaps in the existing beach and dune system and
will be a decision making tool helpful in considering the tradeoffs between enhancing the
existing dunes verses building a newer enhanced seaward berm.
Memo Report
A memo report will be prepared discussing the methodology of the higher and wider beach and
dune system analyses conducted and results by reach. A preliminary cost estimate will be
prepared using the calculated beach and dune volume estimates. The memo will include lessons
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learned, suggestions for future analysis, and a recommendation for next steps in building Collier
County’s Coastal Resiliency Program.
3. Agency Coordination
An interactive webinar with FDEP will be scheduled to consult on building a higher and wider
beach and dune system for Collier County. CB&I will prepare a project description and
supporting graphics suitable for consultation with the permit agencies using their terminology
and perspective. The proposed methodology, project size, and impacts will be discussed.
Summary
This work will be performed on a time and materials (T&M) basis with a cost not to exceed
$24,975.00 as outlined in the attached fee spreadsheet. The work will be completed within 180
days of receipt of the Notice to Proceed.
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Exhibit B
Fee Proposal
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(Hours) (Hours) (Hours) (Hours) (Hours)1 Planning Database$2,413.0014 162 Feasibility Analysis for Dunes and Beach Widening $20,172.004 1652803 Agency Coordination$2,390.00284Total Hours = 6 25 60 80 16Rate = $207 $173 $148 $111 $103Cost = $1,242 $4,325 $8,880 $8,880 $1,648TIME & MATERIAL TOTAL$24,975.00EXHIBIT AFEE PROPOSAL FORFEASIBILITY ANALYSIS OF BUILDING COLLIER COUNTY'S COASTAL RESILIENCYCOLLIER COUNTY, Contract No. 15-6382Planner/ Coastal EngineerJune 7, 2017Task ItemCost GIS SpecialistPrincipalSenior Project ManagerProject Manager F:\Marketing\_Proposals\Florida Counties\Collier\2017\Resiliency\Resiliency - Exhibit B - Cost.xlsxJune 26, 2017 Consent Agenda 6-A (iv) 9 of 11
Exhibit C
Rate Schedule
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Collier County Beach Renourishment and Coastal Resiliency Program
The elements of Collier County’s beach nourishment program should be allowed to evolve with time to
take advantage of lessons learned and to incorporate new goals. The present program has been highly
successful in achieving the goals of buffering erosion, maintaining the recreation quality of the beach,
nourishing on a flexible schedule with multiple sand sources, and exercising environmental sensitivity.
The next step is to improve upon this plan by adding increased storm protection and climate change
resiliency to the goals with incremental improvements to the existing plan, using a cost effective
approach that improves the resident and tourist experience at the beach. Many of these objectives can
be met with construction of a wider beach, a larger dune system and an improved construction method
to build these features.
A more robust, comprehensive and sustainable approach to beach renourishment and coastal resiliency
can be achieved using offshore sand sources, a six (6) year beach design life and ocean going hopper
dredges. This can be accomplished with increased TDT funding of $2.5M per year. This program is
practical and relies on proven techniques that would be broken into the following implementation
phases.
Phase 1
Phase 2
Phase 3
Phase 4 Bayside solutions to prevent tidal surge roll over on the backside of the beach
Initial renourishment of approximatly 1M CY's to create a 50 ft. wider dry beach that
is 1 ft. higher with dune and a 6 yr maintenance renourishment cycle
Hard Structural Solutions where beach widening with sand on previously renourished
critically eroded beaches is not feasible. Areas downdrift of inlets, Park Shore beach,
Clam Pass Park beach, Older beach structures too close to water and beaches with
significant hardbottom outcroppings too close to shore are examples of areas that will
require hard structural solutions. Examples of solutions could be Permeable Adjustable
Groins, Concrete seawalls encased inside sand dunes, selected new seawalls, Raising
the height of existing private seawalls and submerged breakwaters.
Private/Public partnerships to protect coastal Infrastructure for non-critically eroded
or private beaches.
The $2.5M in additional TDC fund would be used exclusively for beach renourishment or solutions
where beach widening is not practical to protect the coastal environment, upland structures or
infrastructure. The additional $2.5M will be combined with the existing $2.5M and used for beach
renourishment and/or coastal protection. Funding for the first major beach renourishment/widening
project will be in Yr. 3-FY20 and will be funded from a onetime adjustment from unrestricted 195
monies ($12M), catastrophe reserves ($8.5M), FDEM reserve reimbursement ($7M), reserves from Fund
183 ($5.5M) and $5M from FY18 and FY19 incremental TDC revenues. Funds borrowed from the
catastrophe reserves and from Fund 183 will be reimbursed as funding becomes available.
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The program will be managed in 5 year planning blocks over a 25 year period. Each planning block will
include all revenue and expenses associated with renourishment, resiliency, inlets, regulatory costs,
beach maintenance and program management and are summarized as follows:
Yr 1-5 Yr 6-10 Yr 11-15 Yr 15-20 Yr 21-25 Total
$91,931,800 $56,045,400 $56,916,500 $56,916,500 $56,916,500 $318,726,700
$75,503,636 $79,150,908 $41,643,330 $66,248,330 $55,168,330 $317,714,534
$16,428,164 -$23,105,508 $15,273,170 -$9,331,830 $1,748,170 $1,012,166
Yearly Difference
Revenue (+) Vs. Expenses (-)
Total Revenue
Total Program Expenses
With the additional $2.5M yearly increase in beach renourishment funding a wider and higher beach
program is possible along with structural solutions to protect the coastal environment, upland
structures or infrastructure where beach widening with sand is not possible. This completely
accomplishes Phase 1 and Phase 2 of our renourishment/resiliency system.
Funding is also available for studies, design, permitting and some construction for the Private/Public
Partnership and Bayside Phases of this program (Phases 3 and 4). As the program progresses, studies
will refine and clarify implementation for all phases of this program. With these refinements and
improvements, sufficient funding will be available to meet our Renourishment and Resiliency goals.
A detailed spreadsheet is attached.
Critical assumptions made in the development of this plan are as follows:
1. No major storm damages to the beaches over the life of this 25 year plan or if a major storm
does occurs then reimbursement would be reimbursed by FEMA.
2. FDEP cost share program remains in effect.
3. Escalation of renourishment costs will be approximately 2% per year.
4. The county will consider a more flexible beach renourishment timing in the future.
5. Revenue will increase over the next ten years as per the 10 year projections with no increases
for the balance of the 25 year plan.
6. No interest income has been projected in this plan.
7. Catastrophe reserves will be set aside in FY21 through FY40 to reestablish $10M in reserves.
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Yr 1-FY18 Yr 2-FY19 Yr 3-FY20 Yr 4-FY21 Yr 5-FY22 Yr 6-FY23 Yr 7-FY24 Yr 8-FY25 Yr 9-FY26 Yr 10-FY27 Yr 11-FY28 Yr 12-FY29 Yr 13-FY30 Yr 14-FY31 Yr 15-FY32 Yr 16-FY33 Yr 17-FY34 Yr 18-FY35 Yr 19-FY36 Yr 20-FY37 Yr 21-FY38 Yr 22-FY39 Yr 23-FY40 Yr 24-FY41 Yr 25-FY42 Yr 1-5 Yr 6-10 Yr 11-15 Yr 15-20 Yr 21-25 Total
$8,122,300 $8,203,500 $8,285,500 $8,368,400 $8,452,100 $8,536,600 $8,622,000 $8,708,200 $8,795,300 $8,883,300 $8,883,300 $8,883,300 $8,883,300 $8,883,300 $8,883,300 $8,883,300 $8,883,300 $8,883,300 $8,883,300 $8,883,300 $8,883,300 $8,883,300 $8,883,300 $8,883,300 $8,883,300
$41,431,800 $43,545,400 $44,416,500 $44,416,500 $44,416,500 $218,226,700
$2,500,000 $2,500,000 $2,500,000 $2,500,000 $2,500,000 $2,500,000 $2,500,000 $2,500,000 $2,500,000 $2,500,000 $2,500,000 $2,500,000 $2,500,000 $2,500,000 $2,500,000 $2,500,000 $2,500,000 $2,500,000 $2,500,000 $2,500,000 $2,500,000 $2,500,000 $2,500,000 $2,500,000 $2,500,000 $12,500,000 $12,500,000 $12,500,000 $12,500,000 $12,500,000 $62,500,000
$38,000,000
$38,000,000 $0 $0 $0 $0 $38,000,000
$10,622,300 $10,703,500 $48,785,500 $10,868,400 $10,952,100 ##########$11,122,000 $11,208,200 $11,295,300 $11,383,300 $11,383,300 $11,383,300 $11,383,300 $11,383,300 $11,383,300 $11,383,300 $11,383,300 $11,383,300 $11,383,300 $11,383,300 $11,383,300 $11,383,300 $11,383,300 $11,383,300 $11,383,300 $91,931,800 $56,045,400 $56,916,500 $56,916,500 $56,916,500 $318,726,700
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
$20,000 $20,000 $0 $0 $0 $0 $20,000
$500,000 $500,000 $1,000,000 $0 $0 $0 $0 $1,000,000
$100,000
$100,000 $0 $0 $0 $0 $100,000
$38,000,000
$38,000,000 $0 $0 $0 $0 $38,000,000
$1,000,000 $1,000,000 $0 $0 $0 $0 $1,000,000
$29,640,000 $0 $29,640,000 $0 $0 $0 $29,640,000
$25,600,000 $0 $0 $0 $25,600,000 $0 $25,600,000
$24,140,000 $0 $0 $0 $0 $24,140,000 $24,140,000
$2,000,000 $2,000,000 $2,000,000 $2,000,000 $0 $0 $0 $4,000,000
$2,300,000 $2,500,000 $2,750,000 $3,000,000 $3,500,000
$2,300,000 $2,500,000 $2,750,000 $3,000,000 $3,500,000 $14,050,000
$3,500,000 $7,500,000
$3,500,000 $7,500,000 $0 $0 $0 $11,000,000
$50,000 $50,000 $50,000 $75,000 $75,000 $75,000 $75,000 $75,000 $75,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000 $85,000 $85,000 $85,000 $85,000 $85,000 $85,000 $85,000 $90,000 $90,000 $300,000 $380,000 $400,000 $420,000 $435,000 $1,935,000
$170,000 $170,000 $170,000 $170,000 $170,000 $170,000 $170,000 $170,000 $170,000 $185,000 $185,000 $185,000 $185,000 $185,000 $185,000 $185,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $850,000 $865,000 $925,000 $985,000 $1,000,000 $4,625,000
Annual Shorebird Monitoring $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $35,000 $35,000 $35,000 $35,000 $35,000 $35,000 $35,000 $35,000 $35,000 $125,000 $130,000 $150,000 $170,000 $175,000 $750,000
$170,000 $170,000 $170,000 $170,000 $170,000 $170,000 $170,000 $170,000 $170,000 $185,000 $185,000 $185,000 $185,000 $185,000 $185,000 $185,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $850,000 $865,000 $925,000 $985,000 $1,000,000 $4,625,000
$165,000 $165,000 $165,000 $165,000 $165,000 $165,000 $165,000 $165,000 $165,000 $180,000 $180,000 $180,000 $180,000 $180,000 $180,000 $180,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $825,000 $840,000 $900,000 $980,000 $1,000,000 $4,545,000
$30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $150,000 $150,000 $150,000 $150,000 $150,000 $750,000
$340,000 $340,000 $350,000 $350,000 $350,000 $350,000 $350,000 $350,000 $350,000 $375,000 $375,000 $375,000 $375,000 $375,000 $375,000 $375,000 $400,000 $400,000 $400,000 $400,000 $400,000 $400,000 $400,000 $400,000 $400,000 $1,730,000 $1,775,000 $1,875,000 $1,975,000 $2,000,000 $9,355,000
Local Government Funding Requests to FDEP $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $125,000 $125,000 $125,000 $125,000 $125,000 $625,000
Naples Pier Maintenance (Category D)$0 $0 $135,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $200,000 $535,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $4,535,000
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
$500,000 $500,000 $0 $0 $0 $0 $500,000
$150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $750,000 $0 $0 $0 $900,000
$2,500,000 $2,500,000 $2,500,000 $2,500,000 $2,500,000 $2,500,000 $2,500,000 $2,500,000 $2,500,000 $2,500,000 $2,500,000 $0 $12,500,000 $12,500,000 $2,500,000 $0 $27,500,000
$100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $0 $400,000 $500,000 $200,000 $0 $1,100,000
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
Wiggins Pass $25,000 $150,000 $25,000 $850,000 $25,000 $150,000 $25,000 $850,000 $35,000 $250,000 $35,000 $900,000 $35,000 $250,000 $35,000 $900,000 $35,000 $250,000 $35,000 $900,000 $35,000 $250,000 $35,000 $900,000 $35,000 $1,075,000 $1,310,000 $1,255,000 $2,120,000 $1,255,000 $7,015,000
Doctors Pass $600,000 $650,000 $700,000 $700,000 $700,000 $750,000 $600,000 $650,000 $700,000 $1,400,000 $750,000 $4,100,000
Clam Pass $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $1,000,000 $500,000 $500,000 $500,000 $1,000,000 $3,500,000
Gordon Pass $2,000,000 $2,000,000 $2,000,000 $2,000,000 $2,000,000 $0 $2,000,000 $2,000,000 $4,000,000 $2,000,000 $10,000,000
Collier Creek $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $1,000,000 $500,000 $3,000,000
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
$212,446 $214,070 $975,710 $217,368 $219,042 $220,732 $222,440 $224,164 $225,906 $227,666 $227,666 $227,666 $227,666 $227,666 $227,666 $227,666 $227,666 $227,666 $227,666 $227,666 $227,666 $227,666 $227,666 $227,666 $227,666 $1,838,636 $1,120,908 $1,138,330 $1,138,330 $1,138,330 $6,374,534
$500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $2,500,000 $2,500,000 $2,500,000 $2,500,000 $1,500,000 $11,500,000
$5,500,000 $5,500,000 $0 $0 $0 $0 $5,500,000
$800,000 $800,000 $800,000 $800,000 $800,000 $800,000 $800,000 $800,000 $800,000 $800,000 $800,000 $800,000 $800,000 $800,000 $800,000 $800,000 $800,000 $800,000 $800,000 $800,000 $800,000 $800,000 $800,000 $800,000 $800,000 $4,000,000 $4,000,000 $4,000,000 $4,000,000 $4,000,000 $20,000,000
$0 $0 $0 $0 $0 $0
Collier County Coastal Resiliency Plan/Projections
Results monitoring
Inlets
Areas downdrift of inlets, Park Shore beach, Clam Pass Park beach, Older beach structures too close to water and beaches with significant
hardbottom outcroppings too close to shore are examples of areas that will require hard structural solutions. Examples of solutions could be
Permeable Adjustable Groins, Concrete seawalls encased inside sand dunes, selected new seawalls, Raising the height of existing private seawalls
and submerged breakwaters.
Annual Beach Tilling
Beach widening permit feasibility study and cost verification
Regulatory Permits, Studies, Design and NTP
Phase 1 - Critically Eroded Beaches in the Naples and Marco Island Sub-Region that previously been
renourished.
Study to determine the optimum balance between storm
level protection (30 yr, 50 yr or 100 yr storm protection)
verses costs verses attainable results.
Phase 2 - Hard Structural Solutions where beach widening with sand on previously renourished critically eroded
beaches is not feasible. 15% of beach length requires Hard Resiliency measures.
Initial Renourishment 1.1MCY's ( 1M CY's resiliency plus
and 100K CY's Naples 2017), 50 ft. wider dry beach, 1 ft.
higher with dune, $5M mob, $30/CY)
Dune Plantings (Based on 2006 Plantings)
FY27 Maintenance Renourishment (6 year design life, 700K
CY's, 2% yearly escalation) History on decreasing quantity.
FY34 Maintenance Renourishment (6 year design life, 500K
CY's, 2% yearly escalation) History on decreasing quantity.
Study, modeling and Peer Review
Permitting, Engineering and Design
Construction
FY41 Maintenance Renourishment (6 year design life, 400K
CY's, 2% yearly escalation) History on decreasing quantity.
County wide Dune Plantings Annual Maintenance/Exotic
Removals
Florida Department of Environmental Protection Strategic Beach Management Plan Identifies 20.6 miles of beaches in the Naples Sub-Region.
This includes 8.9 miles of critically eroded beach and 5.8 miles of previously restored Beaches. The southern Islands which includes Marco
Island has 10 miles of beaches which includes 5.6 miles of critically eroded beaches and 1.7 miles of restored beaches.
Beach Cleaning - Collier, Naples and Marco Island
Two engineered mitigation reef to offset potential
Hardbottom coverage. (Design, Permit, Construct each reef
Marco South Beach Renourishment (R145 to G-2) -100,000
CY's, $500K mob, $18/CY Includes Caxambas Pass
Dredging.
Dune shaping/plantings Marco Island beaches R136 to
R148/G2 - approximately 10,000 feet beach ($3.5M) , 50
Walkover and Boardwalks @$150K each
Annual Pass and Physical Beach Monitoring
Annual Turtle Monitoring
Annual Biological Monitoring
Revenue - Current TDC revenue allocation is $8,122,300 per year with $2,500,000 set aside for beach renourishment. An additional
$2,500,000 set aside for strictly beach renourishment will increase the yearly set aside for renourishment to $5,000,000 and increase the yearly
revenue to $10,622,300 to fund all program activities.
Current Projected Revenue - Revenue increases as
per the 10 year plan for the next 10 years with no
increase after that.
Incremental TDC revenue set aside for Beach
Renourishment
Total Revenues
Expenses
One time adjustment for Unrestricted 195 monies ($12M),
Catastrophe reserves ($8.5M), FDEM Reserve
reimbursement ($7M), Reserves from Fund 183 ($5.5M)
and $5M for FY18 and FY19 incremental TDC revenues.
Activity
Other Expenses
Tax Collector Expenses
Catastrophe Reserve
Repayment Fund 183 - FY20
Operational Contingency ($800K per year)
June 26, 2017
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$0 $0 $0 $0 $0 $0
Personnel, equipment and supplies $865,000 $865,000 $900,000 $900,000 $900,000 $900,000 $900,000 $950,000 $950,000 $950,000 $950,000 $950,000 $950,000 $950,000 $950,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $4,430,000 $4,650,000 $4,750,000 $5,000,000 $5,000,000 $23,830,000
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
$150,000 $150,000 $0 $300,000 $0 $0 $0 $300,000
$100,000 $100,000 $100,000 $100,000 $100,000 $0 $200,000 $300,000 $0 $0 $500,000
$500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $0 $0 $1,000,000 $2,500,000 $500,000 $4,000,000
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
$150,000 $150,000 $0 $0 $300,000 $0 $0 $300,000
$250,000 $250,000 $250,000 $250,000 $250,000 $250,000 $0 $0 $500,000 $1,000,000 $0 $1,500,000
$750,000 $750,000 $750,000 $750,000 $750,000 $750,000 $750,000 $750,000 $0 $0 $0 $3,000,000 $3,000,000 $6,000,000
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
$4,397,446 $6,404,070 $48,820,710 $8,077,368 $7,804,042 $13,930,732 $8,907,440 $12,584,164 $7,220,906 $36,507,666 $6,502,666 $13,317,666 $7,152,666 $7,517,666 $7,152,666 $11,267,666 $34,637,666 $5,652,666 $5,437,666 $9,252,666 $5,687,666 $8,402,666 $4,687,666 $32,447,666 $3,942,666 $75,503,636 $79,150,908 $41,643,330 $66,248,330 $55,168,330 $317,714,534
$0 $0 $0 $0 $0 $0
$6,224,854 $4,299,430 -$35,210 $2,791,032 $3,148,058 -$2,894,132 $2,214,560 -$1,375,964 $4,074,394 -$25,124,366 $4,880,634 -$1,934,366 $4,230,634 $3,865,634 $4,230,634 $115,634 -$23,254,366 $5,730,634 $5,945,634 $2,130,634 $5,695,634 $2,980,634 $6,695,634 -$21,064,366 $7,440,634 $1,012,166 $16,428,164 -$23,105,508 $15,273,170 -$9,331,830 $1,748,170 $1,012,166
CZM Program Management
Total Program Expense - Program Costs with Phase
1 and Phase 2 of Resiliency Program included
Yearly Difference - Revenue (+) Vs. Expenses (-)
Permitting, Engineering and Design
Results monitoring
Study, modeling and Peer Review
Permitting, Engineering and Design
Construction
Phase 3 - Private/Public partnerships to protect coastal Infrastructure for non-critically eroded or private
beaches.
Study, modeling and Peer Review
Construction
Results monitoring
Phase 4 - Bayside Activities
Bayside storm roll over on the back of the beach can be a significant issue that must be addressed in a comprehensive manner with storm surge.
June 26, 2017
Consent Agenda 6-A (v)
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EXECUTIVE SUMMARY
Recommendation to award Invitation to Bid No. 17-7139 to Infinite Construction, LLC, for the Ann
Olesky Park Pier Replacement, in the amount of $437,736.94, plus $5,000 for County permitting
fees for a total of $442,736.94, authorize the necessary budget amendment, and make a finding that
this expenditure promotes tourism.
OBJECTIVE: To replace the existing Ann Olesky Park Pier at Lake Trafford in Immokalee.
CONSIDERATIONS: The pier at Ann Olesky Park is approximately 33 years old and is in disrepair. A
structural inspection was performed and, due to the severity of degradation, a full replacement of the pier
structure was recommended. To ensure Parks and Recreation’s vision to provide safe and secure
recreational facilities, the project design includes replacing the pier within the existing footprint, and
electrical work to provide lighting along the pier.
The fishing pier is a cultural icon that frames Lake Trafford in Immokalee. The pier serves tourists who
visit the lake for observations of the unique features of one of the only two freshwater lakes in Collier
County. A burgeoning tourism business operates on the lake where visitors are provided airboat tours,
fishing excursions, and “lake watching” from local vendors to enjoy a unique aspect of Collier County.
Neighboring the pier is Pepper Ranch, which provides amenities for this Conservation Collier property as
well as Immokalee’s Seminole Casino. All of these tourist destinations are enhanced by the preservation
of the fishing pier, which has met its useful life span.
On April 14, 2017, the Procurement Services Division released notices of Invitation to Bid No. 17-7139,
“Ann Olesky Park Pier Replacement,” to 2,032 vendors. Seventy-six vendors downloaded bid packages,
and six bids were received May 18, 2017, as shown below and on the attached Bid Tabulation. The lowest
qualified base bid is approximately 7 percent above the consultant engineer’s cost estimate of $408,890.
Staff reviewed the lump sum base bid and recommends awarding the bid to Infinite Construction, LLC,
the lowest, responsible and responsive bidder.
Contractor Base Bid
1 Infinite Construction, LLC $437,736.94
2 DSI General Contractors $568,585.00
3 Duncan Seawall, Dock and Boat Lift, LLC $625,573.00
4 Underwater Engineering Services $633,317.00
5 Greg Orick II Marine Construction, Inc. $654,290.00
6 Marine Contracting Group, Inc. $819,000.00
The replacement of the pier will be implemented utilizing a safer design by adding galvanized wire mesh
behind the side railing system, as opposed to the current open railing system. In addition, to extend the
asset life expectancy, the dock piles will be wrapped to protect them from degradation in the harsh marine
environment.
The Board of County Commissioners (Board) approved the Tourist Development Grant Application on
June 14, 2016 (Item 16D15). The Board approved the reallocation of funds between Category A beaches
and beach park facilities and Category D fishing piers with a supermajority vote of the Board.
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ADVISORY BOARD RECOMMENDATION: On April 25, 2016, the Tourist Development Council
(TDC) approved a grant application for $310,000 for the Ann Olesky Park Pier Replacement by a 7-0
vote.
FISCAL IMPACT: The original project budget approved on 4-25-16 by the TDC and 6-14-16 by the
Board was $310,000. After accounting for design services, approximately $279,300 is available to fund
construction. The bid award is $437,736.94. Also anticipated is $5,000 for permitting and ancillary site
work for a total construction phase budget of $442,736.94. A budget amendment providing an additional
$164,000 is recommended in order to move forward with the proposed pier replacement contract.
Consistent with the manner existing project funding was provided TDC Category “A” funds in Beach
Park Facilities Fund (183) reserves, in the amount of $164,000, are proposed to be reallocated to Fishing
Piers Category “D” in TDC Fund (195). A budget amendment will be processed transferring monies from
TDC Fund (183) to TDC Category “D” in Fund (195) placing those monies into Ann Oleksy Park Pier
Replacement Project No. 80268.
Because the budget action described above will be delayed by due to mandated public hearing
requirements an interim budget amendment will also be processed in the same dollar amount. This
budget amendment will temporarily move TDC Fund (195) reserves into the Olesky Pier project with the
primary budget amendment restoring Fund (195) reserves.
GROWTH MANAGEMENT IMPACT: None.
LEGAL CONSIDERATIONS: On July 8, 2014, the Board of County Commissioners (“Board”)
amended the tourist development tax ordinance, No. 92-60, as amended, to provide: “Notwithstanding
anything to contrary herein, the Board of County Commissioners may reallocate funds between the above-
defined Categories (A—D) with an affirmative vote of a majority plus one additional member of the Board of
County Commissioners.” Ordinance No. 14-30. The Board may approve this additional funding with four
affirmative votes to reallocate the funds from Category “A” beaches to Category “D” for fishing pier repair
and maintenance. This item is approved as to form and legality and requires majority vote of the Tourist
Development Council for approval. – CMG
RECOMMENDATION: To award Bid No. 17-7139, “Ann Olesky Park Pier Replacement,” Project No.
80268, to Infinite Construction, LLC in the amount of $437,736.94, plus $5,000 for county permitting
fees, for a total of $442,736.94; authorize the necessary budget amendment; and make a finding that this
expenditure promotes tourism.
Prepared by: Felicia Kirby, Associate Project Manager, Facilities Management Division
ATTACHMENT(S)
1. 17-7125 - Bid Tab (PDF)
2. 17-7125 - Contract (PDF)
3. 17-7125 - NORA (PDF)
4. 195 BA (PDF)
5. 183 BA (PDF)
6. TDC ES 4-25-16 (PDF)
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Procurement Strategist: Jim FlanaganNo. of Notices:2032Project Manager: Felicia KirbyNo. of Downloads76May 18, 2017No. of Bids Rec'd6Project No:17‐7139Project:Ann Olesky Park Pier ReplacmentDescription:Pier Replacment BidBidder: Infinite Construction LLC DSI General Contractors Duncan Seawall Dock & BL LUnderwater Engineering SerGreg Orek II Marine ConstruMarine Contracting GroupITEM NO.ITEM DESCRIPTIONQUANTITY UNIT LUMP SUM COSTLUMP SUM COSTLUMP SUM COSTLUMP SUM COSTLUMP SUM COSTLUMP SUM COSTMOBILIZATION & DEMOBILIZATION1 LS$23,871.00$40,000.00$34,244.00$21,706.00$33,275.00$35,000.00TURBITITY BARRIER1 LS$4,996.28$7,500.00$500.00$8,456.00$6,685.00$17,739.00DEMOLITION & DISPOSAL1 LS$37,674.03$65,035.00$68,197.00$42,252.00$31,865.00$130,037.00FIXED PIER AND CANOPY (EXCLUDING PILES)1 LS$195,938.95$295,500.00$383,484.00$370,480.00$432,510.00$376,333.00PIER PILES WITH WRAPS1 LS$82,766.75$65,050.00$68,902.00$99,279.00$48,750.00$111,082.00ELECTRICAL SERVICE (INCLUDING FIXTURES)1 LS$20,450.00$25,000.00$11,450.00$18,223.00$26,230.00$59,775.00SIDEWALK1 LS$3,745.61$4,500.00$6,050.00$7,890.00$7,985.00$16,296.006 FT ARLINGTON IPE BENCHES W/ INSTALL1 LS$18,294.32$16,000.00$2,746.00$15,031.00$16,990.00$22,738.00BASE BID TOTAL$387,737$518,585$575,573$583,317$604,290$769,000OWNERS ALLOWANCE $50,000$50,000$50,000$50,000$50,000$50,000TOTAL BID $437,737$568,585$625,573$633,317$654,290$819,000*Contractor to include anticiapted project schedule.NYYYYNJune 12 ‐ August 10 SC18 WeeksMay 29 ‐ January 16110 daysCompleted Bid Form (solicitation page 12)YYYYYYCompleted Bid Schedule (as REVISED ‐ 17‐7139 Bid Schedule ‐ ADD#1rev)YYYYYYCompleted Bid Forms: Material Manufacturers (solicitation page 14)YYYYYY List of Major Subcontractors (solicitation page 15)YYYYYY Statement of Experience of Bidder (soliciation page 16)YYYYYY Trench Safety Act Acknowledgement (solicitation page 17) YYYYYY E‐Verify Immigration Law Affidavit Certification (solicitation page 18)YYYYYY Solicitations Substitute W‐9 (solicitation page 19‐22)YYYYYY Bid Bond Form (solicitaiton page 23)YYYYYY Bidders Checklist (solitication page 24)YYYYYY Insurance and Bonding Requirements (solicitation pages 40 and 41)YYYYYYAcknowledgement ‐ Receipt of Addendum #1YYYNNNAcknowledgement ‐ Receipt of Addendum #2YYYNNNStrategist: Confirm validity w/FL Divisions of Corporations on‐lineYYYYYYStrategist: Confirm Insurance and Bonding RequirementsYYYYYYStrategist: CONFIRM ALL BID DOCUMENTS COMPLETED AND SIGNED:YYYNNNOpened By: Jim FlanaganWitnessed by: Kristofer Lopez17‐7139 ‐ BID SCHEDULE ‐ ADD#1June 26, 2017 Consent Agenda 6-B (i) 3 of 112
Ann Olesky Park Pier Replacement
COLLIER COUNTY
INVITATION TO BID NO. 17-7139
COLLIER COUNTY, FLORIDA
Jim Flanagan, Procurement Strategist
Email: JimFlanagan@colliergov.net
Telephone: (239) 252 - 8946
Design Professional:
Bridging Solutions, LLC
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TABLE OF CONTENTS
PUBLIC NOTICE ....................................................................................................................... 3
PART B - INSTRUCTIONS TO BIDDERS ................................................................................. 5
CONSTRUCTION BID ..............................................................................................................12
BID SCHEDULE .......................................................................................................................13
MATERIAL MANUFACTURERS ..............................................................................................14
LIST OF MAJOR SUBCONTRACTORS ..................................................................................15
STATEMENT OF EXPERIENCE OF BIDDER ..........................................................................17
TRENCH SAFETY ACT ............................................................................................................18
IMMIGRATION LAW AFFIDAVIT CERTIFICATION .................................................................19
COLLIER COUNTY SOLICITATIONS SUBSTITUTE W – 9 .....................................................20
BID BOND ................................................................................................................................25
BIDDERS CHECK LIST ...........................................................................................................26
CONSTRUCTION AGREEMENT..............................................................................................27
EXHIBIT A 1: PUBLIC PAYMENT BOND ................................................................................34
EXHIBIT A 2: PUBLIC PERFORMANCE BOND ......................................................................37
EXHIBIT B: INSURANCE REQUIREMENTS............................................................................40
EXHIBIT C: RELEASE AND AFFIDAVIT FORM ......................................................................44
EXHIBIT D: FORM OF CONTRACT APPLICATION FOR PAYMENT .....................................45
EXHIBIT E: CHANGE ORDER .................................................................................................46
EXHIBIT F: CERTIFICATE OF SUBSTANTIAL COMPLETION ...............................................47
EXHIBIT G: FINAL PAYMENT CHECKLIST ............................................................................49
EXHIBIT H: GENERAL TERMS AND CONDITIONS ................................................................50
EXHIBIT I: SUPPLEMENTAL TERMS AND CONDITIONS ......................................................77
EXHIBIT J: TECHNICAL SPECIFICATIONS ...........................................................................78
EXHIBIT K: PERMITS ..............................................................................................................79
EXHIBIT L: STANDARD DETAILS ..........................................................................................80
EXHIBIT M: PLANS AND SPECIFICATIONS ..........................................................................81
EXHIBIT N: CONTRACTOR’S KEY PERSONNEL ASSIGNED TO THE PROJECT ...............82
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PUBLIC NOTICE
INVITATION TO BID
Ann Olesky Park Pier Replacement
COUNTY INVITATION TO BID NO. 17-7139
Sealed bids for the construction of Ann Olesky Park Pier Replacement will be
received electronically until 2:30 P.M. LOCAL TIME, on the 18th day of May, 2017 on the
County’s on-line bidding system: www.colliergov.net/bid. All bids will be publicly opened
and read aloud. Any bids received after the time and date specified will not be accepted and
shall be returned unopened to the Bidder. The anticipated project budget is: $358,890.
A non-mandatory pre-bid conference shall be held at the Procurement Services Division,
Conference Room A, 3295 Tamiami Trail East (Bldg C2) – (please note new location) at 9:00
a.m. LOCAL TIME on the 25th day of April, 2017, at which time all prospective Bidders may have
questions answered regarding the Bidding Documents for this Project.
Bids shall be received on line by the Bid Date of May 18, 2017. No bid shall be considered unless
it is made on unaltered Bid forms which are included in the Bidding Documents. One contract will
be awarded for all Work. Bidding Documents may be examined on the Collier County
Procurement Services Division Online Bidding System website: www.colliergov.net/bid. Copies
of the Bidding Documents may be obtained only from the denoted website. Bidding Documents
obtained from sources other than the Collier County Procurement Services Division website may
not be accurate or current.
Each bid shall be accompanied by a certified or cashier’s check or a Bid Bond in an amount not
less than five percent (5%) of the total Bid to be retained as liquidated damages in the event the
Successful Bidder fails to execute the Agreement and file the required bonds and insurance within
ten (10) calendar days after the receipt of the Notice of Award. The Successful Bidder
acknowledges and agrees that it shall execute the Agreement in the form attached hereto and
incorporated herein.
The Successful Bidder shall be required to furnish the necessary Payment and Performance
Bonds, as prescribed in the General Conditions of the Contract Documents. All Bid Bonds,
Payment and Performance Bonds, Insurance Contracts and Certificates of Insurance shall be
either executed by or countersigned by a licensed resident agent of the surety or insurance
company having its place of business in the State of Florida. Further, the said surety or insurance
company shall be duly licensed and qualified to do business in the State of Florida.
Attorneys-in-fact that sign Bid Bonds or Payment and Performance Bonds must file with each
bond a certified and effective dated copy of their Power of Attorney.
In order to perform public work, the Successful Bidder shall, as applicable, hold or obtain such
contractor's and business licenses, certifications and registrations as required by State statutes
and County ordinances.
Before a contract will be awarded for the Work contemplated herein, the Owner shall conduct
such investigations as it deems necessary to determine the performance record and ability of the
apparent low Bidder to perform the size and type of work specified in the Bidding Documents.
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Upon request, the Bidder shall submit such information as deemed necessary by the Owner to
evaluate the Bidder's qualifications.
The Successful Bidder shall be required to finally complete all Work within One Hundred Twenty
(120) calendar days from and after the Commencement Date specified in the Notice to Proceed.
The Owner reserves the right to reject all Bids or any Bid not conforming to the intent and purpose
of the Bidding Documents, and to postpone the award of the contract for a period of time which,
however, shall not extend beyond one hundred twenty (120) days from the bid opening date
without the consent of the Successful Bidder.
Dated this 13th day of April, 2017
BOARD OF COUNTY COMMISSIONERS
COLLIER COUNTY, FLORIDA
BY: /s/ Edward F. Coyman, Jr.
Director, Procurement Services Division
June 26, 2017
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PART B - INSTRUCTIONS TO BIDDERS
Section 1. Definitions
1.1 The term "Owner" used herein refers to the Board of County Commissioners, or its duly
authorized representative.
1.2 The term "Project Manager" used herein refers to the Owner's duly authorized
representative and shall mean the Division Administrator or Department Director, as applicable,
acting directly or through duly authorized representatives.
1.3 The term "Design Professional" refers to the licensed professional engineer or architect
who is in privity with the Owner for the purpose of designing and/or monitoring the construction of
the project. At the Owner’s discretion, any or all duties of the Design Professional referenced in
the Contract Documents may be assumed at any time by the Project Manager on behalf of the
Owner. Conversely, at the Owner’s discretion the Project Manager may formally assign any of
his/her duties specified in the Contract Documents to the Design Professional.
1.4 The term "Bidder" used herein means one who submits a bid directly to the Owner in
response to this solicitation.
1.5 The term "Successful Bidder" means the lowest, qualified, responsible and responsive
Bidder who is awarded the contract by the Board of County Commissioners, on the basis of the
Owner's evaluation.
1.6 The term "Bidding Documents" includes the Legal Advertisement, these Instructions to
Bidders, the Bid Schedule and the Contract Documents as defined in the Agreement.
1.7 The term "Bid" shall mean a completed Bid Schedule, bound in the Bidding Documents,
properly signed, providing the Owner a proposed cost for providing the services required in the
Bidding Documents.
Section 2. Preparation of Bids
2.1 The Bids must be submitted on the standard form herein furnished by the Owner (pages
15 - 29 as bound in these Bidding Documents). By submitting a Bid, Bidder acknowledges and
agrees that it shall execute the Agreement in the form attached hereto and incorporated herein.
The Bidder shall complete the Bid and shall sign the Bid correctly. The Bid may be rejected if it
contains any omission, alteration of form, conditional bid or irregularities of any kind. Bids must
be submitted on www.colliergov.net/bid
Section 3. Bid Deposit Requirements
3.1 No Bid shall be considered or accepted unless at the time of Bid filing the same shall be
accompanied by a cashier’s check, a cash bond posted with the County Clerk, a certified check
payable to Owner on some bank or trust company located in the State of Florida insured by the
Federal Deposit Insurance Corporation, or Bid Bond, in an amount not less than 5% of the
bidder's maximum possible award (base bid plus all add alternates) (collectively referred to
herein as the "Bid Deposit"). The Bid Deposit shall be retained by Owner as liquidated damages
if the Successful Bidder fails to execute and deliver to Owner the unaltered Agreement, or fails to
deliver the required Performance and Payment Bonds or Certificates of Insurance, all within ten
(10) calendar days after receipt of the Notice of Award. Bid Bonds shall be executed by a
corporate surety licensed under the laws of the State of Florida to execute such bonds, with
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conditions that the surety will, upon demand, forthwith make payment to Owner upon said bond.
Bid Deposits of the three (3) lowest Bidders shall be held until the Agreement has been executed
by the Successful Bidder and same has been delivered to Owner together with the required bonds
and insurance, after which all three (3) Bid Deposits shall be returned to the respective Bidders.
All other Bid Deposits shall be released within ten (10) working days of the Bid Opening. No Bid
including alternates, shall be withdrawn within one hundred and twenty (120) days after the public
opening thereof. If a Bid is not accepted within said time period it shall be deemed rejected and
the Bid Deposit shall be returned to Bidder. In the event that the Owner awards the contract prior
to the expiration of the one hundred twenty (120) day period without selecting any or all alternates,
the Owner shall retain the right to subsequently award to the Successful Bidder said alternates at
a later time but no later than one hundred twenty (120) days from opening, unless otherwise
agreed by the Procurement Director and the Successful Bidder.
3.2 The Successful Bidder shall execute two (2) copies of the Agreement in the form attached
and deliver same to Owner within the time period noted above. The Owner shall execute all
copies and return one fully executed copy of the Agreement to Successful Bidder within thirty (30)
working days after receipt of the executed Agreement from Successful Bidder unless any
governmental agency having funding control over the Project requires additional time, in which
event the Owner shall have such additional time to execute the Agreement as may be reasonably
necessary.
Section 4. Right to Reject Bids
4.1 The Owner reserves the right to reject any and all Bids or to waive informalities and
negotiate with the apparent lowest, qualified Bidder to such extent as may be necessary for
budgetary reasons.
Section 5. Signing of Bids
5.1 Bids submitted by a corporation must be executed in the corporate name by the president,
a vice president, or duly authorized representative. The corporate address and state of
incorporation must be shown below the signature.
5.2 Bids by a partnership must be executed in the partnership name and signed by a general
partner whose title must appear under the signature and the official address of the partnership
must be shown below said signature.
5.3 If Bidder is an individual, his or her signature shall be inscribed.
5.4 If signature is by an agent or other than an officer of corporation or general partner of
partnership, a properly notarized power of attorney must be submitted with the Bid.
5.5 All Bids shall have names typed or printed below all signatures.
5.6 All Bids shall state the Bidder's contractor license number.
5.7 Failure to follow the provisions of this section shall be grounds for rejecting the Bid as
irregular or unauthorized.
Section 6. Withdrawal of Bids
Any Bid may be withdrawn at any time prior to the hour fixed in the Legal Advertisement for the
opening of Bids, provided that the withdrawal is requested in writing, properly executed by the
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Bidder and received by Owner prior to Bid Opening. The withdrawal of a Bid will not prejudice
the right of a Bidder to file a new Bid prior to the time specified for Bid opening.
Section 7. Late Bids
No Bid shall be accepted that fails to be submitted prior to the time specified in the Legal
Advertisement.
Section 8. Interpretation of Contract Documents
8.1 No interpretation of the meaning of the plans, specifications or other Bidding Documents
shall be made to a Bidder orally. Any such oral or other interpretations or clarifications shall be
without legal effect. All requests for interpretations or clarifications shall be in writing and
addressed on the County’s Online Bidding System to be given consideration. All such requests
for interpretations or clarification must be received as directed in the Online Bidding System
instructions and prior to the Bid opening date. Any and all such interpretations and supplemental
instructions shall be in the form of written addendum which, if issued via the Online Bidding
System at their respective email addresses furnished for such purposes no later than three (3)
working days prior to the date fixed for the opening of Bids. Such written addenda shall be binding
on Bidder and shall become a part of the Bidding Documents.
8.2 It shall be the responsibility of each Bidder to ascertain, prior to submitting its Bid, that it
has received all addenda issued and it shall acknowledge same in its Bid.
8.3 As noted in the Legal Advertisement, attendance by all bidders at the Pre-Bid Conference
is non-mandatory.
Section 9. Examination of Site and Contract Documents
9.1 By executing and submitting its Bid, each Bidder certifies that it has:
a. Examined all Bidding Documents thoroughly;
b. Visited the site to become familiar with local conditions that may in any manner affect
performance of the Work;
c. Become familiar with all federal, state and local laws, ordinances, rules, and regulations
affecting performance of the Work; and
d. Correlated all of its observations with the requirements of the Bidding documents.
No plea of ignorance of conditions or difficulties that may exist or conditions or difficulties that may
be encountered in the execution of the Work pursuant to these Bidding Documents as a result of
failure to make the necessary examinations and investigations shall be accepted as an excuse
for any failure or omission on the part of the Successful Bidder, nor shall they be accepted as a
basis for any claims whatsoever for extra compensation or for an extension of time.
9.2 The Owner will make copies of surveys and reports performed in conjunction with this
Project available to any Bidder requesting them at cost; provided, however, the Owner does not
warrant or represent to any Bidder either the completeness or accuracy of any such surveys and
reports. Before submitting its Bid, each Bidder shall, at its own expense, make such additional
surveys and investigations as may be necessary to determine its Bid price for the performance of
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the Work within the terms of the Bidding Documents. This provision shall be subject to Section
2.3 of the General Conditions to the Agreement.
Section 10. Material Requirements
It is the intention of these Bidding Documents to identify standard materials. When space is
provided on the Bid Schedule, Bidders shall specify the materials which they propose to use in
the Project. The Owner may declare any Bid non-responsive or irregular if such materials are not
specifically named by Bidder.
Section 11. Bid Quantities
11.1 Quantities given in the Bid Schedule, while estimated from the best information available,
are approximate only. Payment for unit price items shall be based on the actual number of units
installed for the Work. Bids shall be compared on the basis of number of units stated in the Bid
Schedule as set forth in the Bidding Documents. Said unit prices shall be multiplied by the bid
quantities for the total Bid price. Any Bid not conforming to this requirement may be rejected.
Special attention to all Bidders is called to this provision, because if conditions make it necessary
or prudent to revise the unit quantities, the unit prices will be fixed for such increased or decreased
quantities. Compensation for such additive or subtractive changes in the quantities shall be
limited to the unit prices in the Bid. Subsequent to the issuance of a notice to proceed, the Project
Manager and the Successful Bidder shall have the discretion to re-negotiate any unit price(s)
where the actual quantity varies by more than twenty-five percent (25%) from the estimate at the
time of bid.
11.2 Alternate Bid Pricing In the event that alternate pricing is requested, it is an expressed
requirement of the bid invitation to provide pricing for all alternates as listed. The omission of a
response or a no-bid or lack of a submitted price may be the basis for the rejection of the
submitted bid response.
Section 12. Award of Contract
12.1 Any prospective bidder who desires to protest any aspect(s) or provision(s) of the bid
invitation (including the form of the bid documents or bid procedures) shall file their protest with
the Procurement Director prior to the time of the bid opening strictly in accordance with Owner’s
then current procurement ordinance and policies.
12.2 Statement of Award: The Award of Contract shall be issued to the lowest, responsive and
qualified Bidder determined by the base bid, and any, or all, selected alternates, and the Owner's
investigations of the Bidder. In determining the lowest, responsive and qualified bidder, the Owner
shall consider the capability of the Bidder to perform the contract in a timely and responsible
manner. When the contract is awarded by Owner, such award shall be evidenced by a written
Notice of Award, signed by a Procurement professional of the Owner’s Procurement Services
Division or his or her designee and delivered to the intended awardee or mailed to awardee at
the business address shown in the Bid.
12.3 Award recommendations will be posted outside the offices of the Procurement Services
Division generally on Wednesdays or Thursdays prior to the presentation to the Board of County
Commissioners. Award of Contract will be made by the Board of County Commissioners in public
session. Any actual or prospective bidder who desires to formally protest the recommended
contract award must file a notice of intent to protest with the Procurement Director within two (2)
calendar days (excluding weekends and holidays) of the date that the recommended award is
posted. Upon filing of said notice, the protesting party will have five (5) days to file a formal protest,
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said protest to strictly comply with Owner’s then current procurement ordinance and policies. A
copy of the procurement ordinance is available at
http://www.colliergov.net/Index.aspx?page=762
12.4 For Bidders who may wish to receive copies of Bids after the Bid opening, The Owner
reserves the right to recover all costs associated with the printing and distribution of such copies.
12.5 Certificate of Authority to Conduct Business in the State of Florida (FL Statute
607.1501)
In order to be considered for award, firms must be registered with the Florida Department of State
Divisions of Corporations in accordance with the requirements of Florida Statute 607.1501 and
provide a certificate of authority (www.sunbiz.org/search.html) prior to execution of a contract. A
copy of the document may be submitted with the solicitation response and the document number
shall be identified. Firms who do not provide the certificate of authority at the time of response shall
be required to provide same within five (5) days upon notification of selection for award. If the firm
cannot provide the document within the referenced timeframe, the County reserves the right to
award to another firm.
Section 13. Sales Tax
13.1 The Successful Bidder acknowledges and agrees that Owner may utilize a sales tax
savings program and the Successful Bidder agrees to fully comply, at no additional cost to Owner,
with such sales tax savings program implemented by the Owner as set forth in the Agreement
and in accordance with Owner’s policies and procedures.
Section 14. Exclusion of County Permits in Bid Prices
14.1 To ensure compliance with Section 218.80, F.S., otherwise known as “The Public Bid
Disclosure Act”, Collier County will pay the Contractor for all Collier County permits and fees
applicable to the Project, including license fees, permit fees, impact fees or inspection fees
applicable to this Work through an internal budget transfer(s). Hence, bidders shall not include
these permit/fee amounts in their bid offer. However, the Successful Bidder shall retain the
responsibility to initiate and complete all necessary and appropriate actions to obtain the required
permits other than payment for the items identified in this section. Owner will not be obligated to
pay for any permits obtained by Subcontractors.
14.2 The Successful Bidder shall be responsible for procuring and paying for all necessary
permits not issued by Collier County pursuant to the prosecution of the work.
Section 15. Use of Subcontractors
15.1 To ensure the Work contemplated by the Contract Documents is performed in a
professional and timely manner, all Subcontractors performing any portion of the work on this
Project shall be “qualified” as defined in Collier County Ordinance 2013-69, as amended, meaning
a person or entity that has the capability in all respects to perform fully the Agreement
requirements and has the integrity and reliability to assure good faith performance. A
Subcontractor’s disqualification from bidding by the Owner, or other public contracting entity within
the past twelve months shall be considered by the Owner when determining whether the
Subcontractors are “qualified.”
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15.2 The Owner may consider the past performance and capability of a Subcontractor when
evaluating the ability, capacity and skill of the Bidder and its ability to perform the Agreement
within the time required. Owner reserves the right to disqualify a Bidder who includes
Subcontractors in its bid offer which are not “qualified” or who do not meet the legal requirements
applicable to and necessitated by this Agreement.
15.3 The Owner may reject all bids proposing the use of any subcontractors who have been
disqualified from submitting bids to the Owner, disqualified or de-certified for bidding purposes by
any public contracting entity, or who has exhibited an inability to perform through any other means.
15.4 Notwithstanding anything in the Contract Documents to the contrary, the Bidder shall
identify the subcontractor(s) it intends to use for the categories of work as set forth in the List of
Subcontracts attached hereto, said list to be submitted with its bid. Bidders acknowledge and
agree that the subcontractors identified on the list is not a complete list of the subcontractors to
be used on the Project, but rather only the major subcontractors for each category of Work as
established by Owner. Bidders further acknowledge that once there is an Award of Contract, the
Successful Bidder shall identify, subject to Owner’s review and approval, all the subcontractors it
intends to use on the Project. Once approved by Owner, no subcontractor shall be removed or
replaced without Owner’s prior written approval.
Section 16. Prohibition of Gifts
No organization or individual shall offer or give, either directly or indirectly, any favor, gift, loan,
fee, service or other item of value to any County employee, as set forth in Chapter 112, Part III,
Florida Statutes, Collier County Ethics Ordinance No. 2004-05, and County Administrative
Procedure 5311. Violation of this provision may result in one or more of the following
consequences: a. Prohibition by the individual, firm, and/or any employee of the firm from contact
with County staff for a specified period of time; b. Prohibition by the individual and/or firm from
doing business with the County for a specified period of time, including but not limited to:
submitting bids, RFP, and/or quotes; and, c. immediate termination of any contract held by the
individual and/or firm for cause.
Section 17. Lobbying
All firms are hereby placed on NOTICE that the Board of County Commissioners does not
wish to be lobbied, either individually or collectively about a project for which a firm has
submitted a response. Firms and their agents are not to contact members of the County
Commission for such purposes as meeting or introduction, luncheons, dinners, etc. During the
process, from solicitation closing to final Board approval, no firm or their agent shall contact any
other employee of Collier County in reference to this solicitation, or the vendor’s response, with
the exception of the Procurement Director or his designee(s). Failure to abide by this provision
may serve as grounds for disqualification for award of this contract to the firm.
Section 18. Public Entity Crimes
By its submitting a Bid, Bidder acknowledges and agrees to and represents it is in compliance
with the terms of Section 287.133(2)(a) of the Florida Statutes which read as follows:
"A person or affiliate who has been placed on the convicted vendor list
following a conviction for a public entity crime may not submit a bid,
proposal, or reply on a contract to provide any goods or services to a public
entity; may not submit a bid, proposal, or reply on a contract with a public
entity for the construction or repair of a public building or public work; may
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not submit bids, proposals, or replies on leases of real property to a public
entity’; may not be awarded or perform work as a contractor, supplier,
subcontractor, or consultant under a contract with any public entity; and may
not transact business with any public entity in excess of the threshold
amount provided in s. 287.017 for CATEGORY TWO for a period of 36
months from the date of being placed on the convicted vendor list.”
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BID SCHEDULE
Ann Olesky Park Pier Replacement
Bid No. 17-7139
"Also attached, hereto, following this page"
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Company ID Number:
THE E-VERIFY
MEMORANDUM OF UNDERSTANDING
FOR EMPLOYERS
ARTICLE I
PURPOSE AND AUTHORITY
E-Verify is a program that electronically confirms an employee’s eligibility to work in the United States
after completion of Form I-9, Employment Eligibility Verification (Form I-9). This Memorandum of
Understanding (MOU) explains certain features of the E-Verify program and describes specific
responsibilities of the Employer, the Social Security Administration (SSA), and DHS.
Authority for the E-Verify program is found in Title IV, Subtitle A, of the Illegal Immigration Reform and
Immigrant Responsibility Act of 1996 (IIRIRA), Pub. L. 104-208, 110 Stat. 3009, as amended (8 U.S.C.
§ 1324a note). The Federal Acquisition Regulation (FAR) Subpart 22.18, “Employment Eligibility
Verification” and Executive Order 12989, as amended, provide authority for Federal contractors and
subcontractors (Federal contractor) to use E-Verify to verify the employment eligibility of certain
employees working on Federal contracts.
ARTICLE II
RESPONSIBILITIES
A. RESPONSIBILITIES OF THE EMPLOYER
1.The Employer agrees to display the following notices supplied by DHS in a prominent place that is
clearly visible to prospective employees and all employees who are to be verified through the system:
a.Notice of E-Verify Participation
b.Notice of Right to Work
2.The Employer agrees to provide to the SSA and DHS the names, titles, addresses, and telephone
numbers of the Employer representatives to be contacted about E-Verify. The Employer also agrees to
keep such information current by providing updated information to SSA and DHS whenever the
representatives’ contact information changes.
3.The Employer agrees to grant E-Verify access only to current employees who need E-Verify access.
Employers must promptly terminate an employee’s E-Verify access if the employer is separated from
the company or no longer needs access to E-Verify.
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4. The Employer agrees to become familiar with and comply with the most recent version of the
E-Verify User Manual.
5. The Employer agrees that any Employer Representative who will create E-Verify cases will
complete the E-Verify Tutorial before that individual creates any cases.
a. The Employer agrees that all Employer representatives will take the refresher tutorials when
prompted by E-Verify in order to continue using E-Verify. Failure to complete a refresher tutorial
will prevent the Employer Representative from continued use of E-Verify.
6. The Employer agrees to comply with current Form I-9 procedures, with two exceptions:
a. If an employee presents a "List B" identity document, the Employer agrees to only accept "List
B" documents that contain a photo. (List B documents identified in 8 C.F.R. § 274a.2(b)(1)(B)) can
be presented during the Form I-9 process to establish identity.) If an employee objects to the photo
requirement for religious reasons, the Employer should contact E-Verify at
888-464-4218.
b. If an employee presents a DHS Form I-551 (Permanent Resident Card), Form I-766
(Employment Authorization Document), or U.S. Passport or Passport Card to complete Form I-9,
the Employer agrees to make a photocopy of the document and to retain the photocopy with the
employee’s Form I-9. The Employer will use the photocopy to verify the photo and to assist DHS
with its review of photo mismatches that employees contest. DHS may in the future designate
other documents that activate the photo screening tool.
Note: Subject only to the exceptions noted previously in this paragraph, employees still retain the right
to present any List A, or List B and List C, document(s) to complete the Form I-9.
7. The Employer agrees to record the case verification number on the employee's Form I-9 or to print
the screen containing the case verification number and attach it to the employee's Form I-9.
8. The Employer agrees that, although it participates in E-Verify, the Employer has a responsibility to
complete, retain, and make available for inspection Forms I-9 that relate to its employees, or from other
requirements of applicable regulations or laws, including the obligation to comply with the
antidiscrimination requirements of section 274B of the INA with respect to Form I-9 procedures.
a. The following modified requirements are the only exceptions to an Employer’s obligation to not
employ unauthorized workers and comply with the anti-discrimination provision of the INA: (1) List B
identity documents must have photos, as described in paragraph 6 above; (2) When an Employer
confirms the identity and employment eligibility of newly hired employee using E-Verify procedures,
the Employer establishes a rebuttable presumption that it has not violated section 274A(a)(1)(A) of
the Immigration and Nationality Act (INA) with respect to the hiring of that employee; (3) If the
Employer receives a final nonconfirmation for an employee, but continues to employ that person,
the Employer must notify DHS and the Employer is subject to a civil money penalty between $550
and $1,100 for each failure to notify DHS of continued employment following a final
nonconfirmation; (4) If the Employer continues to employ an employee after receiving a final
nonconfirmation, then the Employer is subject to a rebuttable presumption that it has knowingly
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employed an unauthorized alien in violation of section 274A(a)(1)(A); and (5) no E-Verify participant
is civilly or criminally liable under any law for any action taken in good faith based on information
provided through the E-Verify.
b. DHS reserves the right to conduct Form I-9 compliance inspections, as well as any other
enforcement or compliance activity authorized by law, including site visits, to ensure proper use of
E-Verify.
9. The Employer is strictly prohibited from creating an E-Verify case before the employee has been
hired, meaning that a firm offer of employment was extended and accepted and Form I-9 was
completed. The Employer agrees to create an E-Verify case for new employees within three Employer
business days after each employee has been hired (after both Sections 1 and 2 of Form I-9 have been
completed), and to complete as many steps of the E-Verify process as are necessary according to the
E-Verify User Manual. If E-Verify is temporarily unavailable, the three-day time period will be extended
until it is again operational in order to accommodate the Employer's attempting, in good faith, to make
inquiries during the period of unavailability.
10. The Employer agrees not to use E-Verify for pre-employment screening of job applicants, in
support of any unlawful employment practice, or for any other use that this MOU or the E-Verify User
Manual does not authorize.
11. The Employer must use E-Verify for all new employees. The Employer will not verify selectively
and will not verify employees hired before the effective date of this MOU. Employers who are Federal
contractors may qualify for exceptions to this requirement as described in Article II.B of this MOU.
12. The Employer agrees to follow appropriate procedures (see Article III below) regarding tentative
nonconfirmations. The Employer must promptly notify employees in private of the finding and provide
them with the notice and letter containing information specific to the employee’s E-Verify case. The
Employer agrees to provide both the English and the translated notice and letter for employees with
limited English proficiency to employees. The Employer agrees to provide written referral instructions
to employees and instruct affected employees to bring the English copy of the letter to the SSA. The
Employer must allow employees to contest the finding, and not take adverse action against employees
if they choose to contest the finding, while their case is still pending. Further, when employees contest
a tentative nonconfirmation based upon a photo mismatch, the Employer must take additional steps
(see Article III.B. below) to contact DHS with information necessary to resolve the challenge.
13. The Employer agrees not to take any adverse action against an employee based upon the
employee's perceived employment eligibility status while SSA or DHS is processing the verification
request unless the Employer obtains knowledge (as defined in 8 C.F.R. § 274a.1(l)) that the employee
is not work authorized. The Employer understands that an initial inability of the SSA or DHS automated
verification system to verify work authorization, a tentative nonconfirmation, a case in continuance
(indicating the need for additional time for the government to resolve a case), or the finding of a photo
mismatch, does not establish, and should not be interpreted as, evidence that the employee is not work
authorized. In any of such cases, the employee must be provided a full and fair opportunity to contest
the finding, and if he or she does so, the employee may not be terminated or suffer any adverse
employment consequences based upon the employee’s perceived employment eligibility status
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(including denying, reducing, or extending work hours, delaying or preventing training, requiring an
employee to work in poorer conditions, withholding pay, refusing to assign the employee to a Federal
contract or other assignment, or otherwise assuming that he or she is unauthorized to work) until and
unless secondary verification by SSA or DHS has been completed and a final nonconfirmation has
been issued. If the employee does not choose to contest a tentative nonconfirmation or a photo
mismatch or if a secondary verification is completed and a final nonconfirmation is issued, then the
Employer can find the employee is not work authorized and terminate the employee’s employment.
Employers or employees with questions about a final nonconfirmation may call E-Verify at 1-888-464-
4218 (customer service) or 1-888-897-7781 (worker hotline).
14. The Employer agrees to comply with Title VII of the Civil Rights Act of 1964 and section 274B of
the INA as applicable by not discriminating unlawfully against any individual in hiring, firing,
employment eligibility verification, or recruitment or referral practices because of his or her national
origin or citizenship status, or by committing discriminatory documentary practices. The Employer
understands that such illegal practices can include selective verification or use of E-Verify except as
provided in part D below, or discharging or refusing to hire employees because they appear or sound
“foreign” or have received tentative nonconfirmations. The Employer further understands that any
violation of the immigration-related unfair employment practices provisions in section 274B of the INA
could subject the Employer to civil penalties, back pay awards, and other sanctions, and violations of
Title VII could subject the Employer to back pay awards, compensatory and punitive damages.
Violations of either section 274B of the INA or Title VII may also lead to the termination of its
participation in E-Verify. If the Employer has any questions relating to the anti-discrimination provision,
it should contact OSC at 1-800-255-8155 or 1-800-237-2515 (TDD).
15. The Employer agrees that it will use the information it receives from E-Verify only to confirm the
employment eligibility of employees as authorized by this MOU. The Employer agrees that it will
safeguard this information, and means of access to it (such as PINS and passwords), to ensure that it
is not used for any other purpose and as necessary to protect its confidentiality, including ensuring that
it is not disseminated to any person other than employees of the Employer who are authorized to
perform the Employer's responsibilities under this MOU, except for such dissemination as may be
authorized in advance by SSA or DHS for legitimate purposes.
16. The Employer agrees to notify DHS immediately in the event of a breach of personal information.
Breaches are defined as loss of control or unauthorized access to E-Verify personal data. All
suspected or confirmed breaches should be reported by calling 1-888-464-4218 or via email at
E-Verify@dhs.gov. Please use “Privacy Incident – Password” in the subject line of your email when
sending a breach report to E-Verify.
17. The Employer acknowledges that the information it receives from SSA is governed by the Privacy
Act (5 U.S.C. § 552a(i)(1) and (3)) and the Social Security Act (42 U.S.C. 1306(a)). Any person who
obtains this information under false pretenses or uses it for any purpose other than as provided for in
this MOU may be subject to criminal penalties.
18. The Employer agrees to cooperate with DHS and SSA in their compliance monitoring and
evaluation of E-Verify, which includes permitting DHS, SSA, their contractors and other agents, upon
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reasonable notice, to review Forms I-9 and other employment records and to interview it and its
employees regarding the Employer’s use of E-Verify, and to respond in a prompt and accurate manner
to DHS requests for information relating to their participation in E-Verify.
19. The Employer shall not make any false or unauthorized claims or references about its participation
in E-Verify on its website, in advertising materials, or other media. The Employer shall not describe its
services as federally-approved, federally-certified, or federally-recognized, or use language with a
similar intent on its website or other materials provided to the public. Entering into this MOU does not
mean that E-Verify endorses or authorizes your E-Verify services and any claim to that effect is false.
20. The Employer shall not state in its website or other public documents that any language used
therein has been provided or approved by DHS, USCIS or the Verification Division, without first
obtaining the prior written consent of DHS.
21. The Employer agrees that E-Verify trademarks and logos may be used only under license by
DHS/USCIS (see M-795 (Web)) and, other than pursuant to the specific terms of such license, may not
be used in any manner that might imply that the Employer’s services, products, websites, or
publications are sponsored by, endorsed by, licensed by, or affiliated with DHS, USCIS, or E-Verify.
22. The Employer understands that if it uses E-Verify procedures for any purpose other than as
authorized by this MOU, the Employer may be subject to appropriate legal action and termination of its
participation in E-Verify according to this MOU.
B. RESPONSIBILITIES OF FEDERAL CONTRACTORS
1. If the Employer is a Federal contractor with the FAR E-Verify clause subject to the employment
verification terms in Subpart 22.18 of the FAR, it will become familiar with and comply with the most
current version of the E-Verify User Manual for Federal Contractors as well as the E-Verify
Supplemental Guide for Federal Contractors.
2. In addition to the responsibilities of every employer outlined in this MOU, the Employer understands
that if it is a Federal contractor subject to the employment verification terms in Subpart 22.18 of the
FAR it must verify the employment eligibility of any “employee assigned to the contract” (as defined in
FAR 22.1801). Once an employee has been verified through E-Verify by the Employer, the Employer
may not create a second case for the employee through E-Verify.
a. An Employer that is not enrolled in E-Verify as a Federal contractor at the time of a contract
award must enroll as a Federal contractor in the E-Verify program within 30 calendar days of
contract award and, within 90 days of enrollment, begin to verify employment eligibility of new hires
using E-Verify. The Employer must verify those employees who are working in the United States,
whether or not they are assigned to the contract. Once the Employer begins verifying new hires,
such verification of new hires must be initiated within three business days after the hire date. Once
enrolled in E-Verify as a Federal contractor, the Employer must begin verification of employees
assigned to the contract within 90 calendar days after the date of enrollment or within 30 days of an
employee’s assignment to the contract, whichever date is later.
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b. Employers enrolled in E-Verify as a Federal contractor for 90 days or more at the time of a
contract award must use E-Verify to begin verification of employment eligibility for new hires of the
Employer who are working in the United States, whether or not assigned to the contract, within
three business days after the date of hire. If the Employer is enrolled in E-Verify as a Federal
contractor for 90 calendar days or less at the time of contract award, the Employer must, within 90
days of enrollment, begin to use E-Verify to initiate verification of new hires of the contractor who
are working in the United States, whether or not assigned to the contract. Such verification of new
hires must be initiated within three business days after the date of hire. An Employer enrolled as a
Federal contractor in E-Verify must begin verification of each employee assigned to the contract
within 90 calendar days after date of contract award or within 30 days after assignment to the
contract, whichever is later.
c. Federal contractors that are institutions of higher education (as defined at 20 U.S.C. 1001(a)),
state or local governments, governments of Federally recognized Indian tribes, or sureties
performing under a takeover agreement entered into with a Federal agency under a performance
bond may choose to only verify new and existing employees assigned to the Federal contract. Such
Federal contractors may, however, elect to verify all new hires, and/or all existing employees hired
after November 6, 1986. Employers in this category must begin verification of employees assigned
to the contract within 90 calendar days after the date of enrollment or within 30 days of an
employee’s assignment to the contract, whichever date is later.
d. Upon enrollment, Employers who are Federal contractors may elect to verify employment
eligibility of all existing employees working in the United States who were hired after November 6,
1986, instead of verifying only those employees assigned to a covered Federal contract. After
enrollment, Employers must elect to verify existing staff following DHS procedures and begin
E-Verify verification of all existing employees within 180 days after the election.
e. The Employer may use a previously completed Form I-9 as the basis for creating an E-Verify
case for an employee assigned to a contract as long as:
i. That Form I-9 is complete (including the SSN) and complies with Article II.A.6,
ii. The employee’s work authorization has not expired, and
iii. The Employer has reviewed the Form I-9 information either in person or in
communications with the employee to ensure that the employee’s Section 1, Form I-9
attestation has not changed (including, but not limited to, a lawful permanent resident alien
having become a naturalized U.S. citizen).
f. The Employer shall complete a new Form I-9 consistent with Article II.A.6 or update the
previous Form I-9 to provide the necessary information if:
i. The Employer cannot determine that Form I-9 complies with Article II.A.6,
ii. The employee’s basis for work authorization as attested in Section 1 has expired or
changed, or
iii. The Form I-9 contains no SSN or is otherwise incomplete.
Note: If Section 1 of Form I-9 is otherwise valid and up-to-date and the form otherwise complies with
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Article II.C.5, but reflects documentation (such as a U.S. passport or Form I-551) that expired after
completing Form I-9, the Employer shall not require the production of additional documentation, or use
the photo screening tool described in Article II.A.5, subject to any additional or superseding instructions
that may be provided on this subject in the E-Verify User Manual.
g. The Employer agrees not to require a second verification using E-Verify of any assigned
employee who has previously been verified as a newly hired employee under this MOU or to
authorize verification of any existing employee by any Employer that is not a Federal contractor
based on this Article.
3. The Employer understands that if it is a Federal contractor, its compliance with this MOU is a
performance requirement under the terms of the Federal contract or subcontract, and the Employer
consents to the release of information relating to compliance with its verification responsibilities under
this MOU to contracting officers or other officials authorized to review the Employer’s compliance with
Federal contracting requirements.
C. RESPONSIBILITIES OF SSA
1. SSA agrees to allow DHS to compare data provided by the Employer against SSA’s database. SSA
sends DHS confirmation that the data sent either matches or does not match the information in SSA’s
database.
2. SSA agrees to safeguard the information the Employer provides through E-Verify procedures. SSA
also agrees to limit access to such information, as is appropriate by law, to individuals responsible for
the verification of Social Security numbers or responsible for evaluation of E-Verify or such other
persons or entities who may be authorized by SSA as governed by the Privacy Act (5 U.S.C. § 552a),
the Social Security Act (42 U.S.C. 1306(a)), and SSA regulations (20 CFR Part 401).
3. SSA agrees to provide case results from its database within three Federal Government work days of
the initial inquiry. E-Verify provides the information to the Employer.
4. SSA agrees to update SSA records as necessary if the employee who contests the SSA tentative
nonconfirmation visits an SSA field office and provides the required evidence. If the employee visits an
SSA field office within the eight Federal Government work days from the date of referral to SSA, SSA
agrees to update SSA records, if appropriate, within the eight-day period unless SSA determines that
more than eight days may be necessary. In such cases, SSA will provide additional instructions to the
employee. If the employee does not visit SSA in the time allowed, E-Verify may provide a final
nonconfirmation to the employer.
Note: If an Employer experiences technical problems, or has a policy question, the employer should
contact E-Verify at 1-888-464-4218.
D. RESPONSIBILITIES OF DHS
1. DHS agrees to provide the Employer with selected data from DHS databases to enable the
Employer to conduct, to the extent authorized by this MOU:
a. Automated verification checks on alien employees by electronic means, and
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b. Photo verification checks (when available) on employees.
2. DHS agrees to assist the Employer with operational problems associated with the Employer's
participation in E-Verify. DHS agrees to provide the Employer names, titles, addresses, and telephone
numbers of DHS representatives to be contacted during the E-Verify process.
3. DHS agrees to provide to the Employer with access to E-Verify training materials as well as an
E-Verify User Manual that contain instructions on E-Verify policies, procedures, and requirements for
both SSA and DHS, including restrictions on the use of E-Verify.
4. DHS agrees to train Employers on all important changes made to E-Verify through the use of
mandatory refresher tutorials and updates to the E-Verify User Manual. Even without changes to
E-Verify, DHS reserves the right to require employers to take mandatory refresher tutorials.
5. DHS agrees to provide to the Employer a notice, which indicates the Employer's participation in
E-Verify. DHS also agrees to provide to the Employer anti-discrimination notices issued by the Office of
Special Counsel for Immigration-Related Unfair Employment Practices (OSC), Civil Rights Division,
U.S. Department of Justice.
6. DHS agrees to issue each of the Employer’s E-Verify users a unique user identification number and
password that permits them to log in to E-Verify.
7. DHS agrees to safeguard the information the Employer provides, and to limit access to such
information to individuals responsible for the verification process, for evaluation of E-Verify, or to such
other persons or entities as may be authorized by applicable law. Information will be used only to verify
the accuracy of Social Security numbers and employment eligibility, to enforce the INA and Federal
criminal laws, and to administer Federal contracting requirements.
8. DHS agrees to provide a means of automated verification that provides (in conjunction with SSA
verification procedures) confirmation or tentative nonconfirmation of employees' employment eligibility
within three Federal Government work days of the initial inquiry.
9. DHS agrees to provide a means of secondary verification (including updating DHS records) for
employees who contest DHS tentative nonconfirmations and photo mismatch tentative
nonconfirmations. This provides final confirmation or nonconfirmation of the employees' employment
eligibility within 10 Federal Government work days of the date of referral to DHS, unless DHS
determines that more than 10 days may be necessary. In such cases, DHS will provide additional
verification instructions.
ARTICLE III
REFERRAL OF INDIVIDUALS TO SSA AND DHS
A. REFERRAL TO SSA
1. If the Employer receives a tentative nonconfirmation issued by SSA, the Employer must print the
notice as directed by E-Verify. The Employer must promptly notify employees in private of the finding
and provide them with the notice and letter containing information specific to the employee’s E-Verify
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case. The Employer also agrees to provide both the English and the translated notice and letter for
employees with limited English proficiency to employees. The Employer agrees to provide written
referral instructions to employees and instruct affected employees to bring the English copy of the letter
to the SSA. The Employer must allow employees to contest the finding, and not take adverse action
against employees if they choose to contest the finding, while their case is still pending.
2. The Employer agrees to obtain the employee’s response about whether he or she will contest the
tentative nonconfirmation as soon as possible after the Employer receives the tentative
nonconfirmation. Only the employee may determine whether he or she will contest the tentative
nonconfirmation.
3. After a tentative nonconfirmation, the Employer will refer employees to SSA field offices only as
directed by E-Verify. The Employer must record the case verification number, review the employee
information submitted to E-Verify to identify any errors, and find out whether the employee contests the
tentative nonconfirmation. The Employer will transmit the Social Security number, or any other
corrected employee information that SSA requests, to SSA for verification again if this review indicates
a need to do so.
4. The Employer will instruct the employee to visit an SSA office within eight Federal Government work
days. SSA will electronically transmit the result of the referral to the Employer within 10 Federal
Government work days of the referral unless it determines that more than 10 days is necessary.
5. While waiting for case results, the Employer agrees to check the E-Verify system regularly for case
updates.
6. The Employer agrees not to ask the employee to obtain a printout from the Social Security
Administration number database (the Numident) or other written verification of the SSN from the SSA.
B. REFERRAL TO DHS
1. If the Employer receives a tentative nonconfirmation issued by DHS, the Employer must promptly
notify employees in private of the finding and provide them with the notice and letter containing
information specific to the employee’s E-Verify case. The Employer also agrees to provide both the
English and the translated notice and letter for employees with limited English proficiency to
employees. The Employer must allow employees to contest the finding, and not take adverse action
against employees if they choose to contest the finding, while their case is still pending.
2. The Employer agrees to obtain the employee’s response about whether he or she will contest the
tentative nonconfirmation as soon as possible after the Employer receives the tentative
nonconfirmation. Only the employee may determine whether he or she will contest the tentative
nonconfirmation.
3. The Employer agrees to refer individuals to DHS only when the employee chooses to contest a
tentative nonconfirmation.
4. If the employee contests a tentative nonconfirmation issued by DHS, the Employer will instruct the
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employee to contact DHS through its toll-free hotline (as found on the referral letter) within eight
Federal Government work days.
5. If the Employer finds a photo mismatch, the Employer must provide the photo mismatch tentative
nonconfirmation notice and follow the instructions outlined in paragraph 1 of this section for tentative
nonconfirmations, generally.
6. The Employer agrees that if an employee contests a tentative nonconfirmation based upon a photo
mismatch, the Employer will send a copy of the employee’s Form I-551, Form I-766, U.S. Passport, or
passport card to DHS for review by:
a. Scanning and uploading the document, or
b. Sending a photocopy of the document by express mail (furnished and paid for by the employer).
7. The Employer understands that if it cannot determine whether there is a photo match/mismatch, the
Employer must forward the employee’s documentation to DHS as described in the preceding
paragraph. The Employer agrees to resolve the case as specified by the DHS representative who will
determine the photo match or mismatch.
8. DHS will electronically transmit the result of the referral to the Employer within 10 Federal
Government work days of the referral unless it determines that more than 10 days is necessary.
9. While waiting for case results, the Employer agrees to check the E-Verify system regularly for case
updates.
ARTICLE IV
SERVICE PROVISIONS
A. NO SERVICE FEES
1. SSA and DHS will not charge the Employer for verification services performed under this MOU. The
Employer is responsible for providing equipment needed to make inquiries. To access E-Verify, an
Employer will need a personal computer with Internet access.
ARTICLE V
MODIFICATION AND TERMINATION
A. MODIFICATION
1. This MOU is effective upon the signature of all parties and shall continue in effect for as long as the
SSA and DHS operates the E-Verify program unless modified in writing by the mutual consent of all
parties.
2. Any and all E-Verify system enhancements by DHS or SSA, including but not limited to E-Verify
checking against additional data sources and instituting new verification policies or procedures, will be
covered under this MOU and will not cause the need for a supplemental MOU that outlines these
changes.
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B. TERMINATION
1. The Employer may terminate this MOU and its participation in E-Verify at any time upon 30 days
prior written notice to the other parties.
2. Notwithstanding Article V, part A of this MOU, DHS may terminate this MOU, and thereby the
Employer’s participation in E-Verify, with or without notice at any time if deemed necessary because of
the requirements of law or policy, or upon a determination by SSA or DHS that there has been a breach
of system integrity or security by the Employer, or a failure on the part of the Employer to comply with
established E-Verify procedures and/or legal requirements. The Employer understands that if it is a
Federal contractor, termination of this MOU by any party for any reason may negatively affect the
performance of its contractual responsibilities. Similarly, the Employer understands that if it is in a state
where E-Verify is mandatory, termination of this by any party MOU may negatively affect the
Employer’s business.
3. An Employer that is a Federal contractor may terminate this MOU when the Federal contract that
requires its participation in E-Verify is terminated or completed. In such cases, the Federal contractor
must provide written notice to DHS. If an Employer that is a Federal contractor fails to provide such
notice, then that Employer will remain an E-Verify participant, will remain bound by the terms of this
MOU that apply to non-Federal contractor participants, and will be required to use the E-Verify
procedures to verify the employment eligibility of all newly hired employees.
4. The Employer agrees that E-Verify is not liable for any losses, financial or otherwise, if the Employer
is terminated from E-Verify.
ARTICLE VI
PARTIES
A. Some or all SSA and DHS responsibilities under this MOU may be performed by contractor(s), and
SSA and DHS may adjust verification responsibilities between each other as necessary. By separate
agreement with DHS, SSA has agreed to perform its responsibilities as described in this MOU.
B. Nothing in this MOU is intended, or should be construed, to create any right or benefit, substantive
or procedural, enforceable at law by any third party against the United States, its agencies, officers, or
employees, or against the Employer, its agents, officers, or employees.
C. The Employer may not assign, directly or indirectly, whether by operation of law, change of control or
merger, all or any part of its rights or obligations under this MOU without the prior written consent of
DHS, which consent shall not be unreasonably withheld or delayed. Any attempt to sublicense, assign,
or transfer any of the rights, duties, or obligations herein is void.
D. Each party shall be solely responsible for defending any claim or action against it arising out of or
related to E-Verify or this MOU, whether civil or criminal, and for any liability wherefrom, including (but
not limited to) any dispute between the Employer and any other person or entity regarding the
applicability of Section 403(d) of IIRIRA to any action taken or allegedly taken by the Employer.
E. The Employer understands that its participation in E-Verify is not confidential information and may be
disclosed as authorized or required by law and DHS or SSA policy, including but not limited to,
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Congressional oversight, E-Verify publicity and media inquiries, determinations of compliance with
Federal contractual requirements, and responses to inquiries under the Freedom of Information Act
(FOIA).
F. The individuals whose signatures appear below represent that they are authorized to enter into this
MOU on behalf of the Employer and DHS respectively. The Employer understands that any inaccurate
statement, representation, data or other information provided to DHS may subject the Employer, its
subcontractors, its employees, or its representatives to: (1) prosecution for false statements pursuant to
18 U.S.C. 1001 and/or; (2) immediate termination of its MOU and/or; (3) possible debarment or
suspension.
G. The foregoing constitutes the full agreement on this subject between DHS and the Employer.
To be accepted as an E-Verify participant, you should only sign the Employer’s Section of the
signature page. If you have any questions, contact E-Verify at 1-888-464-4218.
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Company ID Number:
Approved by:
Employer
Name (Please Type or Print) Title
Signature Date
Department of Homeland Security – Verification Division
Name (Please Type or Print) Title
Signature Date
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Company ID Number:
Information Required for the E-Verify Program
Information relating to your Company:
Company Name
Company Facility Address
Company Alternate Address
County or Parish
Employer Identification Number
North American Industry
Classification Systems Code
Parent Company
Number of Employees
Number of Sites Verified for
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Company ID Number:
Are you verifying for more than 1 site? If yes, please provide the number of sites verified for in
each State:
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Information relating to the Program Administrator(s) for your Company on policy questions or
operational problems:
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EXECUTIVE SUMMARY
Recommendation to approve one (1) Collier County Tourist Development Council
Category “A” Grant Application for Beach Park Facilities for Fiscal Year 2016/2017 in the
Total Amount of $310,000, reallocate tourist development funds from Category “A”
beaches to Category “D” fishing piers with a supermajority vote of the Board, and to make
the finding that the project promotes tourism.
OBJECTIVE: To obtain Collier County Tourist Development Council grant funding as recommended
by the Parks & Recreation Advisory Board.
CONSIDERATIONS:
The Ann Olesky Park Fishing Pier, located on Lake Trafford in Immokalee, has been in existence since
1985. The park provides the only public fishing pier to the largest freshwater lake south of Lake
Okeechobee. Since the completion of the Lake Trafford Restoration Project in 2011 visitation to the park
has increased annually by 1,000 visitors. A 2016 inspection of the pier by Bridging Solutions
recommends full replacement of the structure. In addition, an ADA compliant concrete approach
walkway will be added.
FISCAL IMPACT: Funds in the amount of $310,000 are available for appropriation from TDC Beach
Renourishment Fund (195).
GROWTH MANAGEMENT IMPACT:There is no impact to the Growth Management Plan related to
this action.
LEGAL CONSIDERATIONS:This item has been reviewed and approved as to form and legality.
Pursuant to Section 125.0104, Fla. Stat. and County Ordinance No. 92-60, as amended, fishing piers may
be funded with tourist development tax funds. The County Ordinance provides that the fishing pier fund,
Category “D”, shall be funded to a maximum of $200,000 per year. The annual funding has been
allocated for the major renovation at the City of Naples Fishing Pier. In order to reallocate the funds from
Category “A” beach maintenance, beach renourishment, and beach park facilities (generally) to Category
“D” fishing piers, the Board must approve this allocation with an affirmative vote of four members of the
Board of County Commissioners. Ord. No. 92-60, as amended, provides that funds may be reallocated
within the Ordinance with a supermajority vote of the Board.
ADVISORY BOARD RECOMMENDATION:The Parks and Recreation Advisory Board will meet on
April 20, 2016. Their recommendation will be presented for the record at the Tourist Development
Council meeting.
RECOMMENDATION:That the Tourist Development Council recommends approval of the above
referenced grant application in the amount of $310,000 for design, permitting, and installation, reallocate
tourist development tax funds from Category “A” beaches to Category “D” fishing piers with a
supermajority vote of the Board and makes a finding that this project expenditure promotes tourism.
Prepared by: Nancy E. Olson, Region Manager, Collier County Parks and Recreation
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COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY “A” GRANT APPLICATION
Ann Olesky Park Pier Replacement
1. Name and Address of Project Sponsor Organization:
Collier County Parks and Recreation Department
North Collier Regional Park
15000 Livingston Road
Naples, Florida 34109
2. Contact Person, Title and Phone Number:
Name: Barry Williams, Director
Address: 15000 Livingston Road
City: Naples; ST: FL; ZIP 34109
Phone: 239-252-4035 FAX: 252-530-6538
Other: 239-280-7035
3. Organization’s Chief Official and Title:
Barry Williams, Director
Collier County Parks and Recreation Department
4. Details of Project-Description and Location:
The Ann Olesky Park Pier, located on Lake Trafford in Immokalee, has been in existence
since 1985. The park provides the only public fishing pier to the largest freshwater lake
south of Lake Okeechobee. Since the completion of the Lake Trafford Restoration
Project in 2011 visitation to the park has increased annually by 1,000 visitors. A 2016
inspection of the pier by Bridging Solutions recommends full replacement of the
structure. In addition, an ADA compliant concrete approach walkway will be added.
5. Estimated project start date: October 2016
6. Estimated project duration: (see below for milestones).
7. Total TDC Tax Funds Requested: $310,000
8. If the full amount requested cannot be awarded, can the program/project be
restructured to accommodate a smaller award? Yes ( ) No (X)
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Collier County Tourist Development Council
Category “A” Grant Application Page 2
Ann Olesky Park Pier Replacement
PROJECT BUDGET
PROJECT ELEMENT AMOUNT
TDC Funds Requested $310,000
City/Taxing District Share $ N/A
State of Florida Share $ N/A
Federal Share $ N/A
TOTAL
PROJECT EXPENSES:
Design and Permitting $50,000
Demolition and Removal of existing/Construction $260,000
TOTAL
Milestones:
Solicit proposals for scope 30 days after scope is defined
Proposals due 30 days after solicitation
Approve Work Order 30 days after quotes received
Issue NTP 2 weeks after PO is issued
Design and Permitting 6 months after NTP is issued
Replacement Cost Estimate 6 months after NTP is issued
Solicit quotes for demolition and replacement 30 days after drawings and
permitting are complete
Quotes due 30 days after solicitation
Approve work order 30 days after quotes received
Issue NTP 2 weeks after PO is issued
Replacement completion 6 months after NTP issued
I have read the Tourist Development Category “A” Beach Funding Policy covering beach
re-nourishment and pass maintenance and agree that my organization will comply with all
guidelines and criteria.
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Signature of Sponsor Organization’s Chief Official Date
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EXECUTIVE SUMMARY
Recommendation to award Invitation to Bid No. 17-7142 to Compass Construction, Inc., for the
Clam Pass Parking Improvements, in the amount of $588,010, plus $5,000 for County permitting
fees for a total of $593,010, and authorize the necessary budget amendment, and make a finding
that this expenditure promotes tourism.
OBJECTIVE: To reconstruct the Clam Pass Beach Park parking lot, replace the existing privacy wall,
and install the Sea Turtle Stranding Facility.
CONSIDERATIONS: Clam Pass Park is a popular beach access in Collier County. The parking demand
at the park commonly exceeds capacity during peak tourist season and limits the ability of tourism at the
park. To follow the Tourist Development Council’s (TDC) mission to be recognized as the most desirable
tourism destination in the world, the Clam Pass parking renovations incorporates an increase in the
amount of available parking from 175 spaces to 198 spaces. In addition, the design includes water quality
enhancements, through an exfiltration system, restriping, to allow for adequate turning radii for the
Collier Area Transit bus service drop off, and a new landscaping plan of the entire parking area.
The existing privacy wall along the south side of the parking lot is damaged and deteriorated. The wall
cannot be repaired and requires complete replacement. The existing foam-filler wall will be replaced with
a more substantial concrete wall. Additionally, the sea turtle monitoring equipment has been in a
temporary storage facility onsite. This temporary structure has exceeded its useful life and the equipment
requires a more permanent housing facility. The new Sea Turtle Stranding Facility will be a permanent
structure to store sea turtle equipment at the entrance of the parking lot. The Pelican Bay Foundation has
reviewed and approved this scope of work, including approval to allow for an increase in available
parking spaces.
On April 20, 2017, the Procurement Services Division released notices of Invitation to Bid No. 17-7142,
“Clam Pass Parking Renovations,” to 1,887 vendors. Fifty-three vendors downloaded bid packages, and
five bids were received May 25, 2017, as shown below and on the attached Bid Tabulation. The lowest
qualified bid is approximately 47 percent above the consultant engineer’s cost estimate of $400,000. A
significant portion of this variance can be attributed to the maintenance of traffic required to keep half of
the park open at all times, which was not included in the engineer’s cost estimate. In addition, costs for
the wall have increased over recent similar projects. Given the quality of the bidders, Facilities staff,
together with its engineering consultant, finds that the bid costs are reasonable for the differences noted
above and in part due to the abundance of potential work for contractors in the area. Staff reviewed the
lump sum base bid pricing and Add Alternate’s and recommends awarding the base bid plus Alternates
1A and 1B Compass Construction, Inc., the lowest, responsive and responsible bidder.
Contractor Base Bid Add Alternate 1A
(Wall Demo)
Add Alternate
1B (New Wall)
Total
1 Compass Construction, Inc. $522,507 $11,138 $54,365 $588,010
2 Coastal Concrete Products $528,700 $9,500 $57,000 $595,200
3 Haskins, Inc. $586,600 $7,000 $65,000 $658,600
4 Quality Enterprises USA, Inc. $642,798 $12,960 $66,345 $722,103
5 Bonness, Inc. $664,930 $12,962 $55,862 $733,754
In alignment with the TDC’s mission to promote tourism, an additional 23 parking spaces will provide
additional capacity for tourism at the park. In addition, park aesthetics will be improved through the new
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landscaping design and a new privacy wall.
ADVISORY BOARD RECOMMENDATION: On July 29, 2016, the TDC approved a grant
application for $1,160,000, with $300,000 approved for the parking lot and $125,000 approved for the
wall, by a 6-0 vote.
FISCAL IMPACT: The low bid award is $588,010. Also anticipated is $5,000 for permitting and
ancillary site work for a total construction phase budget of $593,010. A budget amendment is necessary to
move $185,200 from TDC Beach Park Facilities Reserves to the Clam Pass Parking Renovations Project
No. 88043 within TDC Beach Park Facilities Fund (183).
GROWTH MANAGEMENT IMPACT: None.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To award to Bid No. 17-7142 to Compass Construction, Inc. for the Clam
Pass Parking Improvements, Project No. 88043, in the amount of $593,010; authorize the necessary
budget amendment; and, make a finding that this expenditure promotes tourism.
Prepared by: Felicia Kirby, Associate Project Manager, Facilities Management Division
ATTACHMENT(S)
1. 17-7142 - Bid Tabulation (PDF)
2. 17-7142 - NORA (PDF)
3. Pelican Bay Approval Letters (PDF)
4. BA (XLSX)
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17‐7142 BID SCHEDULE REVProcurement Strategist: Jim FlanaganNo. of Notices:1887CLAM PASS PARKING AREA IMPROVEMENTSProject Manager: Felicia Kirby No. of Downloads53BID NO. 17-7142No. of Bids Rec'd5May 25, 2017 - 2:30 PMBIDDER:Compass Constr Coastal Concrete HaskinsQualityBonnessITEMDESCRIPTIONQTY UNITLUMP SUM COSTLUMP SUM COSTLUMP SUM COSTLUMP SUM COSTLUMP SUM COST1 Mobilization/Demobilization1 LS$70,184 $35,000 $55,000 $64,000 $20,074 2 Stormwater Pollution Plan 1 LS$1,820 $1,500 $7,500 $2,300 $7,306 3 Project Sign1 LS$810 $2,500 $1,500 $1,800 $1,265 4 Demolition Clearing and Grubbing1 LS$22,545 $15,000 $16,500 $66,828 $78,394 5 Parking Area Construction1 LS$215,777 $225,000 $265,000 $264,700 $326,223 7 Landscaping & Irrigation1 LS$80,248 $103,750 $98,600 $89,165 $96,216 8 Shed1 LS$7,874 $12,500 $5,000 $7,000 $3,942 9 Shed Lighting1 LS$405 $950 $500 $450 $929 10A Existing Wall Demolition (approx. 625' for 6' wall)1 LS$12,040 $13,750 $9,000 $17,280 $15,017 10B New Precast Wall (approx. 625' for 6' wall)1 LS$60,804 $68,750 $78,000 $79,275 $65,564 11 Owner Allowance1 ALL$50,000 $50,000 $50,000 $50,000 $50,000 $522,507 $528,700 $586,600 $642,798 $664,930 ADD ALTERNATESITEMDESCRIPTIONQTY UNITLUMP SUM COSTLUMP SUM COSTLUMP SUM COSTLUMP SUM COSTLUMP SUM COSTALT 1A Wall Demolition (approx. 475' for 8' wall)1 LS$11,138 $9,500 $7,000 $12,960 $12,962 ALT 1B New Precast Wall (approx. 475' for 8' wall)1 LS$54,365 $57,000 $65,000 $66,345 $55,862 TOTAL INCLUDING ALTERNATES$588,010 $595,200 $658,600 $722,103 $733,754Confirmation and Acknowledgement of Site VisitYYYYYSignature:YYYYYDate:YYYYYDate of Site Visit:5/18/2017 5/13/2017 5/18/2017 5/10/2017 5/11/2017Completed Bid Form (solicitation page 12)YYYYYCompleted Bid Schedule (as REVISED ‐ 17‐7142 Bid Schedule ‐ ADD#2rev)YYYYYCompleted Bid Forms: Material Manufacturers (solicitation page 14)YYYYY List of Major Subcontractors (solicitation page 15)Y to be determined YYY Statement of Experience of Bidder (soliciation page 16YYnothing listedYY Trench Safety Act Acknowledgement (solicitation page 17)YYYYY E‐Verify Immigration Law Affidavit Certification (solicitation page 18)YYYYY Solicitations Substitute W‐9 (solicitation page 19‐22)YYYYY Florida Division of CorporationsYYYYY Bid Bond Form (solicitaiton page 23)YYYYY Bidders Checklist (solitication page 24)YYYYY Insurance and Bonding Requirements (solicitation pages 40 and 41)YYYYYAcknowledgement ‐ Receipt of Addendum #1YYYYYStrategist: Confirm validity w/FL Divisions of Corporations on‐lineYYYYYStrategist: Confirm Insurance and Bonding RequirementsYYYYYStrategist: CONFIRM ALL BID DOCUMENTS COMPLETED AND SIGNED:YYNYYWall Product SupplierCoastal ConcreteCoastal ConcreteCoastal ConcreteOpened By: Jim FlanaganWitnessed by: Felicia Kirby, Hank JonesBASE BID TOTAL June 26, 2017 Consent Agenda 6-B (ii) 3 of 19
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PELICAN
BAY
Pelican Bay Foundation,Inc.
April 7,2017
Felicia Kirby
Associate Project Manager
Facilities Management Division
feliciakirby(5)colliergov.net
Good Morning Felicia,
Re:CLAM PASS PARKING AREA,Insubstantial Change to SIP 2000-14
LOCATION:465 Seagate Drive FOLIO:66277840008 &00239520005
Concrete Wall Replacement
For the above-referenced Site,the Foundation has reviewed your request to replace the existing damaged wall with
Stonetree Concrete Wall "Smooth Wall Look".
The Foundation does not object to the proposed location or materials used in construction of wall,therefore your
request is APPROVED.
Ifyou need further assistance,please feel free to contact me.
Pelican Bay Foundation,Inc.•6251 Pelican Bay Boulevard •Naples,Florida 34108
(239)597-8081 •(239)597-6802 FAX •E-Mail:memberservices@pelicanbay.org
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EXECUTIVE SUMMARY
Recommend approval of Tourist Development Tax Category “B” funding to support the upcoming
four September-October Sports Events up to $34,050 and make a finding that these expenditures
promote tourism.
_____________________________________________________________________________________
OBJECTIVE: Approve funding support for managing and promoting the upcoming sports events in
Collier County during September - October, 2017
CONSIDERATIONS: Collier County is scheduled to host the following events in September and October
2017. The Tourism Division Sports Marketing Team has attracted this prestigious events to our community.
The projected hosting costs to manage and promote these events are based on the application forms provided
by the event promoters and our past experiences with similar events. The Tourism Division proposes to pay
Parks and Recreation for the field rental and event support expenses for each event. Field rental and event
assistance are authorized expenditures for the BCC approved sports assistance program. Funding for these
events is subject to a recommendation from the Tourist Development Council and Board of County
Commissioners’ approval.
Publix Labor Day Tournament hosted by Mega Events will take place September 2 – 3, 2017. This is a
first-year soccer event that will feature athletes ages 9-19 and is projected to attract 1,500 athletes and
generate 500 room nights. The expenses to be paid for this event will be with a facility rental fees to North
Collier Regional Park and assistance with sanctioning fees, event staffing up to a total cost of $4,350, and
park staff overtime costs up to $1,500 for a total of $5,850.
Naples Cup will take place September 15 – 17, 2017. This is the fifth year this event has taken place in
Collier County. In 2016 Collier County received approximately 700 room nights from this event for an
investment of $11,700. The expenses to be paid for this event will be facility rental fees to North Collier
Regional Park and assistance officials fees, golf cart rental, radio rental up to a total cost of $11,700, and
park staff overtime costs up to $1,800 for a total of $13,500.
Florida Fire Juniors Fall Junior Classic will take place September 30th – 1st, 2017. This soccer event will
take place at North Collier Regional Park featuring athletes from ages 8-14 and looks to generate 350 room
nights. The expenses to be paid for this event will be facility rental fees to North Collier Regional Park,
golf cart rental, athletic trainer fees in the amount of $5,850, and park staff overtime cost up to $1,500 for
a total of $7,350.
Florida Fire Columbus Day Tournament will take place October 7th and 8th, 2017. This event will feature
both boys and girls ages 15 and under. In 2016 this event brought 23 room nights to the County for an
investment of $3,200. In 2017, the event will take place at North Collier Regional Park and looks to
generate 250 room nights. The expenses to be paid for this event will be facility rental fees to North Collier
Regional Park, golf cart rental, and trainer fees in the amount of $5,850, park staff overtime cost up to
$1,500 for a total of $7,350.
FISCAL IMPACT: Funding of up to $34,050 for this event is included in the BCC approved FY 17
Tourism Department budget in Fund 184 for Sports Marketing Event support.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this
action.
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LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote
for approval. – CMG
RECOMMENDATION: Recommend approval of Tourist Development Tax Category “B” funding to
support the upcoming four September-October Sports Events up to $34,050 and make a finding that these
expenditures promote tourism.
Prepared By: Michael Obyc, Senior Sports Marketing Manager
Attachments: Event funding application forms
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EXECUTIVE SUMMARY
Recommendation to review out of cycle Tourist Development Tax Grant Applications and
provide recommendations for FY 18 Category B in the amount of $91,300 and make a
finding that these expenditures promote tourism.
______________________________________________________________________________
OBJECTIVE: Review and make recommendations to the Board of County Commissioners for
additional Tourist Development Tax Category B grant applicants for FY 18.
CONSIDERATIONS: Tourism Grant Applications were made available on our County Tourism
website in February and were due April 28, 2017. Three applicants were not able to finalize their
applications until after the deadline on April 28, and requested that they have an opportunity to
complete their applications later and present them to the TDC. In accordance with the Grant
Guidelines, these applications have now been reviewed by Tourism Department staff to verify they
meet the Grant Guidelines and then by the County Attorney’s Office for legal sufficiency.
Category “B”- Marketing & Events Grants
Spirit Promotions- 2018 US Open Pickleball Championships
The US Open Pickleball Championships will take place in Collier County at East Naples
Community Park from April 22 – April 29, 2018. This will be the third year of a multiple year
contractual commitment with Collier County to keep the US Open Championships to our area (#15-
6439, approved 4/14/15, item 16F4) attached. Spirit Promotions, the event organizer, has submitted
an out of cycle marketing grant request in the amount of $76,300 to assist with broadcast, live
streaming and production costs for a two -hour television special on CBS Sports Network and 6
hours of live streaming of the event on either ESPN 3 or Facebook Live. This coverage will
highlight the US Open and prominently feature Collier County as a sports tourism destination of
choice. The broadcast is anticipated to reach approximately 50 million homes throughout the
United States to further drive future visitation to our destination. The show will run in prime time
on a pre-determined weekend in and have a minimum of one re-broadcast. Event organizers
anticipate 12,000 overnight visitors, over 4,000 hotel room nights, $194,396 in tourist tax revenue,
$4,548,280 in direct visitor spending, and $6,776,937 in economic impact over the course of the
seven-day event. The promoter received a grant in FY 17 in the amount of $71,000 for similar event
promotion expenses. This project meets the guidelines and criteria for funding eligibility as a
Category “B” Marketing Grant, and staff recommends funding this request up to $76,300.
Friends of Fakahatchee, Inc.- Wayfinding Project
The Friends of Fakahatchee have requested and submitted an out of cycle grant application in the
amount of $46,720 to provide promotional materials, advertising, PR, Digital and Social media
promotion of the trails network at the Fakahatchee Strand. The project expenses include trail head
kiosks, directional signage, trail and road mile markers, warning and interpretive signage on the
existing trail network. The Friends group projects that the addition of these amenities along the trail
will attract 89,600 new visitors to the trail system, $13,529,606 in direct visitor spending in Collier
County. The application details the Wayfinding materials that they will utilize on the trail system.
The Friends group will work with a professional sign development firm to design and build the
various elements of the Wayfinding materials. Staff has reviewed the application and the County
Attorney has reviewed the backup documentation and finds that the application as submitted does
not meet the Category “B” grant guidelines, but this project may be eligible for funding in another
manner, for example a general marketing project funded by the Tourist Development Council.
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Food Events, Inc. – Naples Restaurant Week- Fall 2017
The promoters of Naples Restaurant Week have applied for an out of cycle grant to promote the
Fall 2017 edition of this popular event. It will take place November 30 – December 13, 2017 and
will pattern the successful Spring 2017 event and will feature over 30 area restaurants. The
promoters have requested $15,000 for regional radio advertising, billboard advertising and website
enhancements to promote the event. This is the first time this event has requested promotional
assistance for their event. They are projecting 1,250 overnight visitors, $2,642,500 in direct visitor
spending and $486,922 in Tourist Tax revenue. Staff has reviewed the application and finds that
the event does meet grant guidelines and are recommending funding this project up to $15,000.
FISCAL IMPACT: Funding for Category B marketing grants in the amount of $91,300 is
included in the proposed FY 18 Tourism Division’s budget.
LEGAL CONSIDERATION: As stated above, funding for the Friends of Fakahatchee, Inc.-
Wayfinding Project does not meet Category “B” grant guidelines, however this project may be
eligible for tourist development tax funding in another manner. The other two projects, Spirit
Promotions and Food Events, Inc., meet the grant guidelines. This item is approved as to form and
legality and requires majority vote for approval. – CMG
RECOMMENDATION: Recommendation to review out of cycle Tourist Development Tax
Grant Applications and provide recommendations for FY 18 Category B in the amount of
$91,300 and make a finding that these expenditures promote tourism.
SUBMITTED BY: Jack Wert, Tourism Director
Attachments: (1) 3 Cat. B Grant Applications
(2) Grant Application Recap
(3) FY 18 Grant Guidelines for B
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COLLIER COUNTY GOVERNMENT
TOURIST DEVELOPMENT COUNCIL GRANT APPLICATION
CATEGORY “B” MARKETING OR EVENT GRANTS FY 17-18
I GENERAL INFORMATION
To assist us in evaluating the impact your project may have on Collier County and to better understand
what support you are requesting, the following questions must be answered in full.
(1) LEGAL NAME OF ORGANIZATION __Spirit Promotions
(2) NAME OF PROJECT OR EVENT______US OPEN Pickleball Championships
(3) Contact Person’s Name: __________Terri Graham
Phone #: ____________________Cell Phone #__239-777-2969
E-mail Address: __terri@usopenpickleballchampionship.com
(4) COMPLETE ADDRESS OF ORGANIZATION:
STREET__500 Saturn Court #74
CITY: Marco Island ST_FL _ZIP__34145_
PHONE: ____239-777-2969 FAX: __________________________
WEBSITE: ____USOPENPICKLEBALLCHAMPIONSHIP.COM_
(5) ORGANIZATION'S CHIEF OFFICIAL’S NAME: __TERRI GRAHAM_
TITLE: _President_ Address if different from above:
__________________________ ________________________________
PHONE: __________________________ FAX: ___________________________
E-Mail: _________________________________
(6) ORGANIZATIONAL STRUCTURE: ( ) NON-PROFIT ( ) GOVERNMENT AGENCY
( X ) FOR-PROFIT ORGANIZATION
(7) GRANT AMOUNT REQUESTED: $_76,300
(8) PROJECT TYPE (Check all that apply)
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( ) PROMOTIONAL MATERIALS (Brochures, flyers, website)
( ) MARKETING PROGRAM (Advertising, Public Relations, Digital or Social Media)
(x ) OTHER (Describe)___CBS Sports Network time buy and production
(9) If the entire Tourist Tax funding request cannot be funded, may the project be restructured with
less funding? ( X ) YES ( ) NO
(10). PROJECT DESCRIPTION: describe in detail the project for which funding is requested
• Professionally produce and broadcast a minimum of two hours of the US OPEN Pickleball
Championships reaching a potential 50MM subscribers on CBS Sports Network
• Professionally produce and broadcast up to 6 hours of Live Streaming on either ESPN3 or
Facebook Live
(11). APPLICANT'S GRANT HISTORY: Have you received previous grant assistance from the
Collier County Tourist Development Council?
( X ) YES ( ) NO. If “Yes”, specify the year (s), the project name, the amount of the grant awarded
and the number of visitors and hotel room nights generated by the grant activity.
YEAR: 2017 PROJECT/EVENT NAME __US OPEN Pickleball Championships
PREVIOUS GRANT AMOUNT $ ___$71,000
# VISITORS ATTRACTED: __12,000_# HOTEL ROOM NIGHTS GENERATED - 3500
Please add additional year grant details below using the format above.
YEAR: 2016 PROJECT/EVENT NAME __US OPEN Pickleball Championships
PREVIOUS GRANT AMOUNT: $25,000
# VISITORS ATTRACTED: __10,000_# HOTEL ROOM NIGHTS GENERATED - 1500
If you have previously received funding from the TDC, please attach a copy of your FINAL STATUS
REPORT including attendance, economic impact and other information that will assist the tourism staff to
evaluate your prior experience.
(12). OTHER FUNDING SOURCES: List the sources and amounts of confirmed other funds and
planned revenue sources to support the amount of the grant. Tourist Tax grant funds cannot be the sole
source of funding.
Event Sponsors $150,000
Ticket sales $3,500
Entry Fees $150,000
Private funding $125,000
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TOTAL OTHER FUNDS: $ 428,500
(13) Provide projections of the Direct Economic Impact this project will have on Collier County using
the event calculator available on County website at http://www.colliergov.net/index.aspx?page=847.
Projected # of Overnight Visitors: 12,000 Hotel Room Nights: 4000+
Tourist Tax Revenue $194,396.13 Direct Visitor Spending : $4,548,280.00
Economic Impact: $ 6,776,937.20
PROJECT BUDGET RECAP
INCOME SOURCES:
TOURIST DEVELOPMENT TAX GRANT REQUEST $76,300
TOTAL ADDITIONAL FUNDING SOURCES (From #12 previous page) $428,500
OTHER INCOME SOURCES
TOTAL INCOME - ALL SOURCES $ 504,800
PROJECT EXPENSES:
Intended Uses of Tourist Tax Grant Funds:
Please refer to authorized and unauthorized uses on page 2. Provide an itemized summary indicating the
intended use of Tourist Development Tax (TDT) funds. Please be as explicit as possible, including
planned cities where advertising or promotional materials will be placed. Indicate the total amount
you plan to spend for each category or promotion. Use additional sheets if necessary.
Digital Wave Productions $27,800
Live Steaming Production on ESPN3 or FB LIVE $10,000
On-air talent $ 5,500
CBSSN two-hour time buy $30,000
Sunbelt rental generator & scissor lift $ 3,000
Total Tourist Tax Grant Expenses Planned: $76,300
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Other Project Expenses not using Tourist tax grant funds:
Projected overall expenses for 2018 event: $511,000
Total Other Project Expenses: $511,000
TOTAL PROJECT EXPENSES $____________________________
Profit (Loss) $____________________________
CERTIFICATION
Please attach a copy of the Corporate Minutes or proof of authority authorizing this application for Tourist
Tax Grant funds for the purposes stated in this application
I have reviewed this Application for Grant Funds from Collier County for FY 2017-18. I am in full
agreement with the information contained herein and have the authority to request this funding on
behalf of the organization. To the best of my knowledge, the information contained in this
Application and its attachments is accurate and complete.
Chief Officer (or designee):
Terri Graham Signature
Terri Graham, President Spirit Promotions Printed Name and Title
May 17, 2017 Date
______________________
Organization Secretary (or designee)
Chris Evon Signature
Chris Evon, Executive Director Spirit Promotions Printed Name and Title
May 17, 2017 Date
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COLLIER COUNTY GOVERNMENT
TOURIST DEVELOPMENT COUNCIL GRANT APPLICATION
CATEGORY “B” MARKETING OR EVENT GRANTS FY 17-18
I GENERAL INFORMATION
To assist us in evaluating the impact your project may have on Collier County and to better understand
what support you are requesting, the following questions must be answered in full.
(1) LEGAL NAME OF ORGANIZATION ___Food Idea Group ___________________________
(2) NAME OF PROJECT OR EVENT__Naples Restaurant Week - 2017 Winter Edition _________
(3) Contact Person’s Name: __Guy Clarke_________________________________
Phone #: ____________________Cell Phone #__239-682-0942_____________
E-mail Address: _____Guy@FoodIdeaGroup.com _________________________________
(4) COMPLETE ADDRESS OF ORGANIZATION:
STREET__136 Cypress Way E #3_________________________________
CITY_Naples_________________ ST_FL_____ZIP__34110________
PHONE: _239-674-6262__________________ FAX: __________________________
WEBSITE: ___www.NaplesRestaurantWeek.com _________________________________
(5) ORGANIZATION'S CHIEF OFFICIAL’S NAME: ___Guy Clarke _____________________
TITLE: _President_________________________ Address if different from above:
__________________________ ________________________________
PHONE: __239-682-0942________________________ FAX: ___________________________
E-Mail: __ Guy@FoodIdeaGroup.com _______________________________
(6) ORGANIZATIONAL STRUCTURE: ( ) NON-PROFIT ( ) GOVERNMENT AGENCY
( X ) FOR-PROFIT ORGANIZATION
(7) GRANT AMOUNT REQUESTED: $_15,000____________________
(8) PROJECT TYPE (Check all that apply)
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(X ) PROMOTIONAL MATERIALS (Brochures, flyers, website)
(X ) MARKETING PROGRAM (Advertising, Public Relations, Digital or Social Media)
( ) OTHER (Describe)____________________________________________________
(9) If the entire Tourist Tax funding request cannot be funded, may the project be restructured with
less funding? (X ) YES ( ) NO
(10). PROJECT DESCRIPTION: describe in detail the project for which funding is requested
We will be using the funds to promote Naples as a premier dinning destination via radio and billboard
advertising in Sarasota and Fort Lauderdale areas for the 30 days prior to the event, and revamping
the Restaurant Week website to include local hotel deals and connections to the CVB page. We want
to make sure our website has the info out-of-towners will need to come, dine and stay.
(11). APPLICANT'S GRANT HISTORY: Have you received previous grant assistance from the
Collier County Tourist Development Council?
( ) YES ( X ) NO. If “Yes”, specify the year (s), the project name, the amount of the grant awarded
and the number of visitors and hotel room nights generated by the grant activity.
YEAR ___________ PROJECT/EVENT NAME __________________________________________
PREVIOUS GRANT AMOUNT $ _______________________
# VISITORS ATTRACTED: ___________# HOTEL ROOM NIGHTS GENERATED__________
Please add additional year grant details below using the format above.
If you have previously received funding from the TDC, please attach a copy of your FINAL STATUS
REPORT including attendance, economic impact and other information that will assist the tourism staff to
evaluate your prior experience.
(12). OTHER FUNDING SOURCES: List the sources and amounts of confirmed other funds and
planned revenue sources to support the amount of the grant. Tourist Tax grant funds cannot be the sole
source of funding.
Mercedes-Benz Sponsorship ____ $ 12,500__________________
Entry fee from restaurants $ 50,000
Additional Sponsorships________ $ 5,000
__________________________ $
__________________________ $
TOTAL OTHER FUNDS: $ 67,500
(13) Provide projections of the Direct Economic Impact this project will have on Collier County using
the event calculator available on County website at http://www.colliergov.net/index.aspx?page=847.
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Projected # of Overnight Visitors 1250___________ Hotel Room Nights 625______________
Tourist Tax Revenue $ 486,922.08_____ Direct Visitor Spending $ 2,642,500_______________
Economic Impact: $ 11,392,500__________________
PROJECT BUDGET RECAP
INCOME SOURCES:
TOURIST DEVELOPMENT TAX GRANT REQUEST $15,000____________
TOTAL ADDITIONAL FUNDING SOURCES (From #12 previous page) $67,500____________
OTHER INCOME SOURCES $ ___________
TOTAL INCOME - ALL SOURCES $ 82,500_____________
PROJECT EXPENSES:
Intended Uses of Tourist Tax Grant Funds:
Please refer to authorized and unauthorized uses on page 2. Provide an itemized summary indicating the
intended use of Tourist Development Tax (TDT) funds. Please be as explicit as possible, including
planned cities where advertising or promotional materials will be placed. Indicate the total amount
you plan to spend for each category or promotion. Use additional sheets if necessary.
iHeart Meda (Radio)_______________________ $5,000___________________________
Carter or Lamar Billboards __________________ $5,000___________________________
Local Web development company______________ $5,000___________________________
____________________________________________ $___________________________
Total Tourist Tax Grant Expenses Planned: $15,000___________________________
Other Project Expenses not using Tourist tax grant funds:
6 Different local radio stations ___________________ $8,000___________________________
Multiple local newspapers & magazines_________ $8,000___________________________
Social Media Marketing ____________________ $5,000___________________________
Multiple local TV stations ______________________ $4,000___________________________
Total Other Project Expenses: $12,000___________________________
TOTAL PROJECT EXPENSES $37,000____________________________
Profit (Loss) $30,000____________________________
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CERTIFICATION
Please attach a copy of the Corporate Minutes or proof of authority authorizing this application for
Tourist Tax Grant funds for the purposes stated in this application
I have reviewed this Application for Grant Funds from Collier County for FY 2017-18. I am in full
agreement with the information contained herein and have the authority to request this funding on
behalf of the organization. To the best of my knowledge, the information contained in this
Application and its attachments is accurate and complete.
Chief Officer (or designee):
_____________________________ Signature
Guy E. Clarke II President____ Printed Name and Title
June 8 2017___ Date
Organization Secretary (or designee)
_____________________________ Signature
_____________________________ Printed Name and Title
_______________________________________ Date
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PENDING APPLICATIONS - CATEGORY B MARKETING & EVENTS
APPLYING ORGANIZATION AMOUNT REQUESTED
ELIGIBLE AMOUNT
PER GUIDELINES PROJECT DESCRIPTION
NEW OR PAST
GRANTEE REMARKS
Friends of the Fakahatchee, Inc.$46,720.00 $25,000.00
Wayfinding for
Fakahatchee's Hiking,
Biking & Canoe Trail
system
New Wayfinding signage to promote Fakahatchee Preserve Trail System ; pending legal review.
Spirit Promotions (US Open Pickleball)$76,300.00 $25,000.00
Production, Broadcast and
Live Stream of 2018 US
Open Pickleball
Championships
Past: 2016 - $25,000;
2017 - $71,000
Event scheduled for April 2018; production, broadcast and live steam of event; pending legal
review.
Food Idea Group, Inc.$15,000.00 $25,000.00 2017 Naples Restaurant
Week New Event scheduled for June 2018. Out of market advertising, pending legal review.
Pending Category B Funding Requests $138,020.00
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EXECUTIVE SUMMARY
Recommendation to approve a Second Amendment to Collier County’s Agreement with Pro
Watercross to host the 2017 Pro Watercross World Championships October 17 – November 5, 2017,
approve Tourist Development Tax Category “B” funding in the amount of $67,500 for local event
expenses, and make a finding that this expenditure promotes tourism.
_____________________________________________________________________________________
OBJECTIVE: Approve funding for promoting, managing, and televising the Pro Watercross World
Championships.
CONSIDERATIONS: Collier County was awarded the Pro Watercross Tour World Championships for
the years 2017-2019. The Agreement provides for three additional one year renewal terms; this is the
second recommended renewal. Staff is seeking approval to allow the County to host the 2017 Pro
Watercross World Championships. This event will take place at Sugden Regional Park in Collier County
October 17 – November 5, 2017. The 2017 event will bring in Pro Watercross riders, crews, families, and
fans from all over the world. The County’s commitment is to fund the following costs to support and
promote this event. Funding for this event is subject to a recommendation from the Tourist Development
Council and approval by the Board of County Commissioners.
Projected Expenses for 2017 Pro Watercross World Championship
ITEMS – To be Paid by Collier County Projected Cost
Sugden Park Rental Fees $ 25,000
Hotel Rooms for event staff & officials $ 9,000
EMT Support $ 12,000
Law Enforcement $ 6,000
Overnight Security for Equipment $ 5,500
Promotional Items for Athletes $ 5,000
Pro Watercross Event Film Production & Press Conference $ 5,000
Collier County Total $ 67,500
CBS Sports Network or Similar Network
production & airing of (1) hour television show that will
highlight the Watercross World Championship and
Naples, FL – placed by Advertising Agency of record $ 80,000
Total Event Support Cost $147,500.00
Operational costs for the 2017 event have increased due to additional venue usage and increased personnel
costs that are necessary to run a safe event.
FISCAL IMPACT: Funding for this event is included in the proposed FY 18 Tourism Division budget in
Fund 184 for sports marketing and media advertising.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this
action.
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LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote for
approval. – CMG
RECOMMENDATION: That the Board approves a Second Amendment to Collier County’s Agreement
with Pro Watercross to host the 2017 Pro Watercross World Championships October 17 – November 5,
2017, approves Tourist Development Tax Category “B” funding in the amount of $67,500 for local event
expenses, and makes a finding that this expenditure promotes tourism.
PREPARED BY: Michael Obyc, Sr. Sports Marketing Manager
Attachments: Proposed Amendment #2
Amendment #1
Pro Watercross Hosting Agreement
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EXECUTIVE SUMMARY
Recommendation to direct the County Attorney to advertise an ordinance amending County
Ordinance No. 92-60, as amended, to increase the Tourist Development Tax (TDT) by 1%, and
reallocate the funds generated by the TDT to increase funding for beach renourishment, repay the
anticipated debt service on the proposed amateur sports complex, continue to fund County Museum
operations, while limiting future Museum TDT funding growth, and minimally impacting the funds
dedicated to promoting the destination.
OBJECTIVE: To advertise an ordinance that would increase the Tourist Development Tax by 1% and
reallocate all five percents to cover current needs of Collier County.
CONSIDERATIONS: The Board directed staff to develop an amendment to County Ordinance 92-60,
as amended, to increase the Local Option Tourist Development Tax from 4% to 5%, implement plans and
the necessary funding to build an amateur sports complex and to reallocate the uses of the tourist
development tax to increase the funding to beach renourishment, build the amateur sports complex,
maintain the current funding for County owned and operated museum operations and to suggest ways to
limit the proposed reduction to current levels of destination marketing funding.
County staff has worked with the Budget Office and the County Attorney’s Office to develop a plan to
accomplish the goals set by the County Commission. The plan includes a reorganization of the TDT Fund
Categories as follows:
Beach/Inlet/Beach Park Projects - Includes funding for Beach Renourishment, Beach Maintenance,
Monitoring, Inlet Management, Beach Park Facilities Capital Projects and Fishing Pier projects. Funding
will come from the first three percents of TDT. (Formerly Categories A & D).
Destination Promotion/Administrative - Includes all destination marketing and advertising expenditures
for paid advertising, digital and social media, production of marketing materials, outsourced services for
Public Relations, Research, Website Maintenance, Inquiry Fulfillment, International and Domestic
Representation, Tourism Division Administrative Expenses and Emergency Recovery Advertising.
Funding will come from all five percents. (Formerly Category B).
Tourism Capital Projects - Includes costs for sports event venue enhancements and debt service on
Amateur Sports Complex. Funding will come from the 5th percent of TDT. (New Fund #758)
Museum Operations/Grants - Includes operating expenses for County owned and operated museums, and
non-county owned and operated museum marketing grants. Funding will come from the first 3 percents of
TDT. (Formerly Categories C-1 & C-2).
The following chart indicates the proposed new allocations to each of the major funding categories
described above based on the model presented and reviewed at the June 13, 2017 joint BCC/TDC meeting.
Each percent of TDT represents $5,250,000 in annual revenue for a total projected TDT revenue for FY 18
of $26,250,000.
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PROPOSED NEW TDT ALLOCATIONS ($)
Description Beach
Renourishment,
Pass & Inlet
Maintenance,
Beach Park
Facilities
Amateur Sports
Complex/Debt
Tourism
Promotion
Museums Total
1st thru 3rd
Percent
$11,171,320 - $2,060,990 $2,517,690 $15,750,000
4th Percent - - $5,250,000 - $5,250,000
5th Percent - $3,750,000 $1,500,000 - $5,250,000
Total $11,171,320 $3,750,000 $8,810,990 $2,517,690 $26,250,000
Overall % 42.56% 14.29% 33.57% 9.59% 100%
At the joint TDC/BCC meeting on June 13, 2017, the direction was to proceed with the increase in the TDT
to 5% and to proceed with the amateur sports complex. The indication to staff from both groups was to
come back with suggestions to mitigate the proposed reduction in the amount of funding allocated to
destination promotion and present alternatives to the TDC, with a recommendation to the BCC. One of the
ways discussed was to cap the current funding level of the County owned museums and apply some portion
of the incremental revenue growth in that category to destination marketing and promotion.
ADVISORY BOARD RECOMMENDATIONS: The TDC will review this item on Monday, June 26,
2017. Their recommendation will be presented to the BCC on Tuesday, June 27, 2017.
FISCAL IMPACT: The planning model assumes each percent of TDT will generate $5,250,000 per year.
The total TDT levy of 5 percent will generate an estimated $26,250,000. Prior to the final budget hearing
in September the budget for FY 18 will be adjusted to reflect the addition of the 5th percent as well as the
category allocations approved by the Board.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary
LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney. For purposes of
eliminating potential issues and questions that could be raised in the contemplated bond validation
proceeding, the Tourist Development Ordinance was simplified by converting the Tourist Development
Plan into chart form, thereby eliminating the references to the various categories, which from time-to-time
raised some confusion. Other changes were the deletion of the required Ballot Question (which occurred
25 years ago) and use of previously collected tax receipts (which were presumably used 25 years ago).
The proposed Ordinance uses an Effective Date of September 1, 2017. The statute also authorizes an
effective date of August 1, 2017, should that be the Board’s preference. With that noted, this item is
approved by the County Attorney and requires majority vote to authorize the advertisement. Enactment
of the Ordinance will require supermajority vote. -JAK
RECOMMENDATION: To direct the County Attorney to advertise an ordinance amending County
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Ordinance No. 92-60, as amended, to increase the Tourist Development Tax (TDT) by 1%, and reallocate
the funds generated by the TDT to increase funding for beach renourishment, repay the anticipated debt
service on the proposed amateur sports complex, continue to fund County Museum operations, while
limiting future Museum TDT funding growth, and minimally impacting the funds dedicated to promoting
the destination.
Prepared by: Jack Wert, Tourism Director
Attachments:
(1) County Ordinance 92-60
(2) County Ordinance 2013-30
(3) Proposed Amendment to Tourist Tax Ordinance
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ORDINANCE NO. 2017 - ____
AN ORDINANCE OF THE BOARD OF COUNTY COMMISSIONERS OF
COLLIER COUNTY, FLORIDA, AMENDING ORDINANCE NO. 92-60,
AS AMENDED (THE COLLIER COUNTY TOURIST DEVELOPMENT
TAX ORDINANCE) BY AMENDING SECTION TWO, TOURIST
DEVELOPMENT PLAN, PROVIDING FOR THE ADOPTION OF AN
ADDITIONAL 1% (5th PERCENT) TOURIST DEVELOPMENT TAX TO
BE USED FOR TOURISM PROMOTION, AND AMENDING SECTION 3,
USES OF TAX REVENUE, TO REALLOCATE THE TOURIST
DEVELOPMENT TAX AS SET FORTH IN SECTION 125.0104, FLA.
STAT. AUTHORIZING THE TOURIST DEVELOPMENT TAX AND THE
TOURIST DEVELOPMENT PLAN EXHIBIT “A”; DELETING IN THEIR
ENTIRETY SECTION FOUR, BALLOT QUESTION, AND SECTION
FIVE, USE OF PREVIOUSLY COLLECTED TAX RECEIPTS;
PROVIDING FOR CONFLICT AND SEVERABILITY; PROVIDING FOR
INCLUSION IN THE CODE OF LAWS AND ORDINANCES; AND
PROVIDING FOR AN EFFECTIVE DATE.
WHEREAS, Section 125.0104, Florida Statutes, provides for the levy of a local option
tourist development tax by any county; and
WHEREAS, on August 18, 1992, the Board of County Commissioners (Board) adopted
Ordinance No. 92-60, which levied and imposed a 2% tourist development tax throughout
Collier County for the purposes permitted in Section 125.0104, Florida Statutes, as amended; and
WHEREAS, through adoption of Ordinance No. 95-56 and Ordinance No. 2005-43, the
Board levied an additional 3rd and 4th percent tourist development tax; and
WHEREAS, the Board, by supermajority vote, desires to amend Section Two of
Ordinance No. 92-60, as amended, to provide for the adoption of an additional 1% (5th percent)
tourist development tax; and
WHEREAS, the Board, by supermajority vote, desires to amend Section Three of
Ordinance No. 92-60, as amended, to reallocate tourist development tax funds as set forth in
Section 125.0104, Fla. Stat. and the Tourist Development Plan, Exhibit “A”, and
WHEREAS, the Board, by supermajority vote, desires to repeal Sections Four and Five
to remove outdated language regarding the original referendum and imposition of the tourist
development tax; and
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WHEREAS, the Board intends to seek a bond validation proceeding regarding the
development of a Amateur Sports Complex in Collier County; and
WHEREAS, the proposed amendments were presented to and recommended for approval
by the Collier County Tourist Development Council.
NOW, THEREFORE, BE IT ORDAINED BY THE BOARD OF COUNTY
COMMISSIONERS OF COLLIER COUNTY, FLORIDA, that:
SECTION ONE: THE FOLLOWING SECTIONS OF ORDINANCE NO. 92-60, AS
AMENDED, KNOWN AS THE TOURIST DEVELOPMENT TAX
ORDINANCE, ARE HEREBY FURTHER AMENDED AS
FOLLOWS:
Section One: Purpose
This ordinance is adopted pursuant to the authority and requirements of Chapter
125.0104, Florida Statutes, for the purpose of levying and imposing the Tourist Development
Tax, subject to approval by voters at a referendum election. It is further the intent of this
Ordinance to provide for the use of the receipts of the tax imposed by Ordinance No. 90-43 as
required by Laws of Florida, Chapters 92-175 and 92-204.
Section Two: Tourist Development Tax
A. There is hereby levied, imposed and set a tourist development tax throughout the
geographic area of the county at a rate of two percent of each whole and major fraction of each
dollar of the total consideration charged every person who rents, leases or lets for consideration
any living quarters or accommodations in any hotel, apartment hotel, motel, resort motel,
apartment, apartment motel, roominghouse, mobile home park, recreational vehicle park, or
condominium for a term of six months or less, as provided in Section 125.0104(3)(a), Florida
Statutes, as amended, unless such person rents, leases, or lets for consideration any living
quarters or accommodations which are exempt according to the provisions of Chapter 212,
Florida Statutes. When receipt of consideration is by way of property other than money, the
tax shall be levied and imposed on the fair market value of such nonmonetary consideration.
B. The tourist development tax shall be in effect until repealed by the Board or repealed by
referendum pursuant to Section 126-90 herein and shall be in addition to any other tax imposed
pursuant to Chapter 212, Florida Statutes, and in addition to all other taxes, fees and the
considerations for the rental or lease.
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C. The tourist development tax shall be charged by the person receiving the consideration
for the lease or rental, and it shall be collected from the lessee, tenant, or customer at the time
of payment for the consideration for such lease or rental.
D. Pursuant to Chapter 212, Florida Statutes, the State Department of Revenue shall keep
records showing the amount of taxes collected, which shall also include records disclosing the
amount of taxes collected for and from each county in which the tax authorized by this act is
applicable. These records shall be open for inspection during the regular office hours of the
said department of revenue subject to the provisions of Section 213.053, Florida Statutes.
E. Pursuant to Section 125.0104(10), Florida Statutes, the County Tax Collector shall be
responsible for the collection and administration of the tax. Collections received by the Tax
Collector shall be placed in the County Tourist Development Trust Fund, which shall be
established by resolution of the Board of County Commissioners prior to receipt of any tax
revenues collected pursuant to this division.
F. Pursuant to Section 125.0104(3)(d), Florida Statutes, the Board of County
Commissioners by an extraordinary vote hereby levies, sets and imposes an additional one
percent tourist development tax (3rd percent) to be collected in the same manner as the two
percent tax collected pursuant to this article.
G. Pursuant to Section 125.0104(3()(1), Florida Statutes, the Board of County
Commissioners by a majority vote hereby levies, sets and imposes an additional one percent
tourist development tax (4th percent) to be collected in the same manner as the two percent tax
collected pursuant to this article.
H. Pursuant to Section 125.0104(3)(n), Florida Statutes, the Board of County Commissioners
by supermajority vote hereby levies, sets, and imposes an additional 1% tourist development tax
(5th percent) to be collected in the same manner as the first 4% of the tax collected percent to this
Ordinance. The effective date of this levy and imposition of the tax authorized herein shall be
September 1, 2017.
Section Three: Uses of Tax Revenues
(a) The tax revenues received pursuant to this division shall be used to fund the County
Tourist Development Plan, which is hereby amended as follows:
A. The Board may utilize the tourist development tax for all expenditures authorized by
law, and may specifically utilize Fund 195 (Beaches) to fund pass and inlet maintenance, and
all funding allocations of the tourist development tax must be conducted in compliance with
Section 125.0104, Florida Statutes. The tax revenues received pursuant to this ordinance shall
be used to fund the Collier County Tourist Development Plan which is attached hereto as
Exhibit “A” and which is hereby adopted and incorporated into this ordinance. The Tourist
Development Plan may not be substantially amended except by ordinance enacted by an
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affirmative vote of a majority plus one additional member of the Board of County
Commissioners.
Tourist Development Plan
The two percent tourist development tax was levied throughout Collier County beginning
the first day of the second month following approval of this Ordinance by referendum. The tax
district includes the entire geographic area of Collier County, Florida. The anticipated revenue
for a two percent tourist development tax for all of Collier County over a 24-month period was
$7,000,000.00, less costs of administration.
The additional one percent tourist development tax (3rd percent) was levied throughout the
county beginning the first day of January, 1996. A majority of the electors of Collier County
voting in a straw referendum election approved the continuation of the additional one percent
tourist development tax prior to June 30, 2000, therefore the additional one percent tourist
development tax shall continue until terminated by an amendment to this Ordinance. The tax
district shall include the entire geographic area of Collier County, Florida.
The additional tourist development tax (4th percent) shall be used to finance tourism
promotion as provided herein. The tax district shall include the entire geographic area of
Collier County, Florida.
(1) The categories of use of the two percent, one percent (3rd percent) and
additional one percent (4th percent) tax revenues by specific project or special use are
hereby listed in the order of priority:
CATEGORY A: To finance beach park facilities or beach improvement, maintenance,
renourishment, restoration and erosion control, including pass and inlet
maintenance shoreline protection, enhancement, cleanup or restoration of
inland lakes and rivers to which there is public access as these uses relate
to the physical preservation of the beach, shoreline or inland lake or
river.
Percentage of Net Revenue
32.584 percent of the two percent tax and 100 percent of the one percent
tax (3rd percent), reduced by the amount required for Category D.
CATEGORY B: To promote and advertise county tourism within the State of Florida,
nationally and internationally, which encourages tourism to Collier
County and to fund convention bureaus, tourist bureaus, tourist
information centers and news bureaus as county agencies. If tax revenues
are expended for an activity, service, venue or event, the activity,
service, venue or event shall have as one of its main purposes the
attraction of tourists as evidenced by the promotion of the activity,
service, venue or event to tourists.
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Percentage of Net Revenue
43.438 percent of the two percent tax and 100 percent of the additional
one percent tax (4th percent)
CATEGORY C To acquire, construct, extend, enlarge, remodel, repair, improve,
maintain, operate or promote one or more County owned or operated
museums or municipal owned museums that are owned and operated by
not for profit organizations and open to the public.
Percentage of Net Revenue
23.978 percent of the two percent tax.
Sub-categories:
C(1): County owned or operated museums: 19.214 percent
C(2): Municipal owned museums and museums owned and operated by
not for profit organizations open to the public: 4.764 percent
CATEGORY D: To acquire, construct, extend, enlarge, remodel, repair, improve,
maintain, operate or promote one or more fishing piers which are
publicly owned and operated.
Percentage of Net Revenue
Amount budgeted for this category by the Board of County
Commissioners each fiscal year, but not to exceed $200,000.00. This
amount may be amended upwardly or downwardly prospectively from
the date of the budget amendment approval, provided that the amount of
the aggregate allocation per fiscal year does not exceed $200,000.00.
It is the intent of this division that the above uses shall be funded separately, but
simultaneously in the above percentages regardless of the actual amount of net revenues
collected.
(2) The additional one percent tax revenues (3rd percent) collected pursuant
to Section 126-82(f) shall be used to finance beach park facilities, beach improvement,
maintenance, renourishment, restoration and erosion control including pass and inlet
maintenance shoreline protection, enhancement, cleanup or restoration of inland lakes
and rivers to which there is public access as these uses relate to the physical
preservation of the beach, shoreline or inland lake or river.
(3) The additional one percent tax (4th percent) collected pursuant to Section 126-
82(g) shall be used entirely to finance tourism promotion including advertising, public
relations, promotion, research and fulfillment. It is the intent of the Board of County
Commissioners to maintain this new level of tourism promotion dollars in the future.
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(4) The Disaster Recover Advertising Fund will maintain a maximum level of
$500,000.00. Should the fund fall below $500,000.00, the fund shall be replenished up
to a maximum of $500,000.00 per fiscal year from the General Fund.
(5) B. Administrative costs. The Board may utilize a portion of the tourist development tax to
pay for authorized administrative costs.
1. Tourism promotion administrative costs (Fund 194) shall not exceed 32% of the
total amount collected each fiscal year for Category "B" Destination Promotion
revenue. This amount may be amended upwardly or downwardly each budget
year provided that the amount of the budget does not exceed 32% of the total
revenue for Destination Promotion. Category "B" revenue.
2. Project Management (Fund 185), Indirect Overhead, and Program
Administration in support of Fund 195 (Beaches) and Fund 183 (Beach Park
Facilities) shall not exceed 15% of revenue for Beaches. Category "A" revenues.
This amount may be amended upwardly or downwardly each budget year
provided that the amount of the budget does not exceed 15% of the total revenue
for Beaches Category "A" revenues.
(6) C. The revenues to be derived from the tourist development tax may be pledged to secure
and liquidate revenue bonds in accordance with the provisions of F.S. § 125.0104. Such
revenue bonds and revenue refunding bonds may be authorized and issued in such principal
amounts, with such interest rates and maturity dates, and subject to such other terms,
conditions and covenants as the governing board of Collier County shall provide. This
paragraph shall be full and complete authority for accomplishing such purposes, but such
authority shall be supplemental and additional to, and not in derogation of, any powers now
existing or later conferred under law.
(7) D. The In the event bonds are issued by Collier County for any of the purposes enumerated
by the Tourist Development Plan, the amount of tourist development tax receipts used to pay
debt service on such bonds may exceed the percentages provided for the purpose for which
such bonds were issued; provided, however, the maximum annual debt service on such bonds,
together with any other obligations of Collier County which were issued to finance
improvements for the same purpose and which are secured by the tourist development tax,
must not exceed the stated percentage of tourist development tax receipts provided in the
Tourist Development Plan for such purposes, as calculated as of the date of sale of such bonds.
For purposes of performing the calculations described in this paragraph, the amount of tourist
development tax receipts shall be assumed to be the amount provided as such in Collier
County's immediately preceding annual audit, plus, if the levy of such tax was imposed or
increased subsequent to the beginning of the period which was audited, an amount equal to the
estimate by the County Manager of the moneys the County would have received if the tax
imposition or increase had been in effect during the entire audit period. At or prior to the
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issuance of bonds the County Manager shall provide a certificate as to the findings required in
this paragraph, which certificate shall be conclusive as to all matters provided herein.
(8) Notwithstanding anything to contrary herein, the Board of County
Commissioners may reallocate funds between the above-defined Categories (A—D)
with an affirmative vote of a majority plus one additional member of the Board of
County Commissioners.
(9) The above and foregoing tourist development plan may not be substantially
amended except by ordinance enacted by an affirmative vote of a majority plus one
additional member of the Board of County Commissioners.
Section Four: Ballot Question.
Pursuant to F.S. § 125.0104, the Board of County Commissioners, by resolution, shall
cause to be placed on the ballot at the next regular or special election to be held in the County,
the question of the approval or disapproval of this ordinance, such question to be preceded by
an explanatory statement or title as set forth in such resolution, with such question to appear on
the ballot substantially as follows:
____________ FOR THE TOURIST DEVELOPMENT TAX
____________ AGAINST THE TOURIST DEVELOPMENT TAX
Section Five: Use of Previously Collected Tax Receipts.
In accordance with Laws of Fla. chs. 92-175 and 92-204, the tourist tax revenues
previously received by the county pursuant to division 2 of this article shall be expended as
follows:
(1) If the voters approve the imposition of the tourist tax at the referenda provided
in section 126-84, 60 percent of the tax revenue previously received shall be
expended to finance beach improvement, maintenance, renourishment,
restoration and erosion control, including pass and inlet maintenance; and 40
percent shall be expended to promote and advertise the county tourism within
the state, nationally and internationally, which encourages tourism with an
emphasis on off-season visitors to the county.
(2) If the voters disapprove the imposition of the tourist tax at the referenda
provided in section 126-84, the revenue shall be expended for the uses provided
in section 126-62.
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Section Six Four: Tourist Development Council.
Pursuant to the provisions of Section 125.0104, Florida Statutes, the Board of County
Commissioners established by Chapter 2, Article VIII, Division 10 of this Code an advisory
council which is known as the Collier County Tourist Development Council. The council is
composed of nine members, the original membership of which have been appointed by the
Board of County Commissioners by Resolution No. 92-238, Chapter 2, Article VIII, Division
10 of this Code also sets forth the terms and composition of membership and the
responsibilities and duties of the council.
Section Seven Five: Penalties for Failure to Collect
Any person who is a dealer hereunder who fails or refuses to charge and collect from the
person paying any rental or lease the taxes herein provided, either by himself or through his
agents or employees, is, in addition to being personally liable for the payment of the tax, guilty
of a misdemeanor of the first degree, punishable as provided in Section 775.082 or Section
775.083, Florida Statutes.
Section Eight Six: Penalties for Misrepresentation
No person shall advertise or hold out to the public in any manner, directly or indirectly,
that he will absorb all or any part of the tax, or that he will relieve the person paying the rental
of the payment of all or any part of the tax, or that the tax will not be added to the rental or
lease consideration, or when added, that it or any part thereof will be refunded or refused,
either directly, or indirectly, by any method whatsoever. Any person who willfully violates
any provision of this section shall be guilty of a misdemeanor of the first degree, punishable as
provided in Section 775.082 or 775.083, Florida Statutes.
Section Nine Seven: Liens Authorized
The tax hereby levied shall constitute a lien on the property of the lessee, customer or
tenant in the same manner as, and shall be collectible as are, liens authorized and imposed in
Sections 713.67, 713.68 and 713.69, Florida Statutes.
Section Ten Eight: Repeal by Referendum
Upon the filing of a petition signed by 15 percent, or more, of the electors of the County,
the Board of County Commissioners shall cause an election to be held for the repeal of the tax,
which election shall be subject only to any outstanding revenue bonds for which the tax has
been pledged.
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Section Eleven Nine: Local Administration of The Tax
A. It is the intent of the County to provide for the collection and administration of the
tax on a local basis pursuant to Section 125.0104(10), Florida Statutes, which provides for
such election of local administration of the tax. It is further the intent of the County to be
exempted from those requirements of Section 125.0104, Florida Statutes, that the tax
collected be remitted to the department of revenue before being returned to the County.
B. The County assumes responsibility for auditing the records and accounts of dealers,
and assessing, collecting, and enforcing payment of delinquent tourist development taxes.
The County adopts any and all powers and authority granted to the state in Section 125.0104
and Chapter 212, Florida Statutes, to determine the amount of the tax, penalties and interest
to be paid by each dealer and to enforce payment of such tax, penalties, and interests by, but
not limited to, distress warrants, writ of garnishments and criminal penalties as provided in
Chapter 212, Florida Statutes.
C. Initial collection of the tax shall continue to be made in the same manner as the tax
imposed under Chapter 212, Florida Statutes, Part I (Section 212.01 et seq.).
D. The County Tax Collector shall be responsible for the collection and administration
of the tax. The person receiving the consideration for such rental or lease shall receive,
account for, and remit the tax to the County Tax Collector. The Tax Collector shall keep
appropriate records of said funds. The same duties and privileges imposed by Chapter 212,
Florida Statutes, upon dealers in tangible property, respecting the collection and remission
of tax, the making of returns, the keeping of books, records and accounts, the payment of a
dealer's credit in compliance with the rules of the department of revenue in the
administration of said Chapter shall apply to and be binding upon all persons who are
subject to the provisions of this division; provided, however, the said County Tax Collector
may authorize a quarterly return and payment when the tax remitted by the person receiving
the consideration for such rental or lease for the preceding quarter did not exceed $100.00.
Remittances of the tax and filing of the appropriate return may be done semiannually or
seasonally as follows:
1. Facilities rented or leased which generate a total of $300.00 or less of tourist
development tax revenue during a six-month period may remit the tax
semiannually. The remittance and return filing date shall be between April
1st and April 20th for the six-month rental or lease period ending the
preceding March 31st and the remittance and return filing date shall be
between October 1st and October 20th for the six-month rental or lease period
ending September 30th of each year.
2. The Tourist Development Tax may be remitted seasonally for facilities that
are rented or leased only for a total period of three months or less annually.
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The remittance and return filing date shall be between April 1st and April
20th for the preceding rental or lease period ending March 31st and the
remittance and return filing date shall be between October 1st and October
20th for the preceding rental period ending September 30th of each year.
E. The County Tax Collector may promulgate rules, prescribe and publish the forms
necessary to effectuate this division.
F. The County Tax Collector is hereby designated as the local official for the County
who shall perform the enforcement and audit functions referenced in subsection (b) Section
Nine B of this section which are associated with the collection and remission of this tax,
including, without limitation, the following:
1. For the purpose of enforcing the collection of the tax levied by this division,
the tax collector is hereby specifically authorized and empowered to examine
at all reasonable hours the books, records, and other documents of all dealers,
or other persons charged with the duty to report or pay a tax under this
division, in order to determine whether they are collecting the tax or
otherwise complying with this division. In the event said dealer refuses to
permit such examination of its books, records or other documents by the tax
collector as aforesaid, it is guilty of a misdemeanor of the second degree,
punishable as provided in Section 775.083, Florida Statutes. The Tax
Collector shall have the right to proceed in circuit court to seek a mandatory
injunction or other appropriate remedy to enforce its right against the
offender, as granted by this section, to require an examination of the books
and records of such dealer.
2. Each dealer, as defined by statute, shall secure, maintain, and keep for a
period of three years a complete record of rooms or other lodging, leased or
rented by said dealer, together with gross receipts from such sales, and other
pertinent records and papers as may be required by the tax collector for the
reasonable administration of this division; and all such records which are
located or maintained in this state shall be open for inspection by the tax
collector at all reasonable hours at such dealer's place of business located in
the County. Any dealer who maintains such books and records at a point
outside this County must make such books and records available for
inspection by the tax collector in the county. Any dealer subject to these
provisions of this division who violates these provisions is guilty of a
misdemeanor of the second degree, punishable as provided in Section
775.082 or 775.083, Florida Statutes.
3. The Tax Collector shall send written notification, at least 30 days prior to the
date an auditor is scheduled to begin an audit, informing the taxpayer of the
audit. The Tax Collector is not required to give 30 days prior notification of a
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forthcoming audit in any instance in which the taxpayer requests an
emergency audit. Such written notification shall contain:
(a) The approximate date on which the auditor is scheduled to
begin the audit.
(b) A reminder that all of the records, receipts, invoices, and
related documentation of the taxpayer must be made available to the auditor.
(c) Any other requests or suggestions the tax collector may deem
necessary.
4. In addition to criminal sanctions, the Tax Collector is empowered and it shall
be his duty, when any tax becomes delinquent or is otherwise in jeopardy
under this division, to issue a warrant for the full amount of the tax due or
estimated to be due, with the interest, penalties, and cost of collection,
directed to all and singular the sheriffs of the state, and shall record the
warrant in the public records of the County, and thereupon the amount of the
warrant shall become a lien on any real or personal property of the taxpayer in
the same manner as a recorded judgment. The Tax Collector may issue a tax
execution to enforce the collection of taxes imposed by this division and
deliver it to the sheriff. The sheriff shall thereupon proceed in the same
manner as prescribed by law for executions and shall be entitled to the same
fees for his services in executing the warrant to be collected. The Tax
Collector may also have a writ of garnishment issued regarding any goods,
money, chattels, or effects of the delinquent dealer which are in the hands,
possession, or control of a third person based on an indebtedness owed to the
delinquent dealer by the third person, to enforce collection of the taxes in the
manner provided by law. Upon payment of the execution, warrant, judgment,
or garnishment, the tax collector shall satisfy the lien of record within 30
days.
G. The amount of administrative costs retained by the Tax Collector shall be negotiated
annually, but shall not exceed three percent of the tax collected herein. The remainder of the
tax collected shall be submitted to the County on a monthly basis. If the Tax Collector
retains less than three percent of the tax collected for administrative costs, the County may
retain an amount up to three percent for administrative costs provided the aggregate amount
retained by the County and the tax collector does not exceed three percent of the tax
collected.
SECTION TWO: CONFLICT AND SEVERABILITY.
In the event this Ordinance conflicts with any other ordinance of Collier County or other
applicable law, the more restrictive shall apply. If any phrase or portion of the Ordinance is held
invalid or unconstitutional by any court of competent jurisdiction, such portion shall be deemed a
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separate, distinct and independent provision and such holding shall not affect the validity of the
remaining portion.
SECTION THREE: INCLUSION IN THE CODE OF LAWS AND ORDINANCES.
The provisions of this Ordinance shall become and be made a part of the Code of Laws and
Ordinances of Collier County, Florida. The sections of the Ordinances may be renumbered or
relettered to accomplish such, and the word "ordinance" may be changed to "section," "article,"
or any other appropriate word.
SECTION FOUR: EFFECTIVE DATE.
This Ordinance shall be effective September 1, 2017.
PASSED AND DULY ADOPTED by a vote of a majority plus one of the Board of County
Commissioners of Collier County, Florida, this ____ day of July, 2017.
ATTEST: BOARD OF COUNTY COMMISSIONERS
DWIGHT E. BROCK, CLERK COLLIER COUNTY, FLORIDA
By: By:
, Deputy Clerk PENNY TAYLOR, CHAIRMAN
Approved as to form and legality:
__________________________
Colleen M. Greene
Assistant County Attorney
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Exhibit ACollier County Tourist Development Plan Distribution of 1st thru 3rd percent (60% of TDT Levy) Distribution of 4th percent (20% of TDT Levy) Distribution of 5th percent (20% of TDT Levy) Overall Distribution (1) CategoryDescription FundBeaches Beach Park Facilities1835.968%0.0%0.0% 3.58%BeachesBeach Renourishment, Pass & Inlet Maintenance19564.961%0.0%0.0% 38.98%BeachesTotal Beaches (includes Administrative Costs)70.929%0.0%0.0% 42.56%PromotionDestination Promotion & Administration18413.086%100%28.571% 33.57%PromotionAmateur Sports Complex/Debt 7580.0%0.0%71.429% 14.29%Promotion Total Promotion 13.086% 100% 100% 47.85%Museums County Museum 19812.809% 0.0% 0.0% 7.69%Museums Non‐County Museums 1933.176% 0.0% 0.0% 1.91%Museums Total Museums15.985%0.0%0.0% 9.59%Total100%100%100% 100%(1) The overall distribution is provided for illustrative purposes only.6/21/20172:21 PMJune 26, 2017 New Business 7-D 37 of 37
Visitor Information
April 2017
7,068 total known visitors in April
April 2016 April 2017
CCM- 386 CCM- 782
Depot- 1,304 Depot- 1,378
MIHM- 1,185 MIHM- 1,799
MOE- 2,485 MOE- 2,528
Ranch- 198 Ranch- 581
TOTAL- 5,558 TOTAL- 7,068
517 Volunteer hours performed in April
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In April, we had visitors come in from 40 countries around the globe (from
every continent except Antarctica!), over 40 states and territories (including
D.C. and Puerto Rico), and 7 Canadian provinces!
Countries represented at the five museums in April (in no particular order):
United States, Sweden, The Netherlands, France, Denmark, Italy, Austria,
Canada, Germany, Norway, Switzerland, Ireland, Belgium, Australia,
Japan, Scotland, England, Finland, Poland, Iceland, Mexico,
Russia, India, Czech Republic, Brazil, Ecuador, Argentina, Israel,
Cuba, Spain, Yemen, Morocco, Iraq, Haiti, Lithuania,
Taiwan, China, South Africa, Costa Rica, Venezuela
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Visitor Information
May 2017
3,984 total known visitors in May
May 2016 May 2017
CCM- 249 CCM- 795
Depot- 624 Depot- 627
MIHM- 726 MIHM- 1,214
MOE- 1,328 MOE- 1,288
Ranch- 88 Ranch- 60
TOTAL- 3,015 TOTAL- 3,984
402 Volunteer hours performed in May
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In May, we had visitors come in from 35 countries around the globe (from
every continent except Antarctica!), over 30 states and territories (including
D.C, Puerto Rico, and the Virgin Islands), and 5 Canadian provinces!
Countries represented at the five museums in May (in no particular order):
United States, Sweden, The Netherlands, France, Denmark, Italy, Austria,
Canada, Germany, Norway, Switzerland, Ireland, Belgium, Australia, Japan,
Scotland, England, Finland, Poland, Mexico, Russia, India, Brazil, Argentina,
Spain, Cuba, Wales, Turkey, Slovenia, Peru, Sri Lanka, Taiwan, China, South
Africa, and Colombia
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8,749
19,029
26,802
31,680
34,695
7,854
18,765
34,027
41,095
45,079
-
10,000
20,000
30,000
40,000
50,000
January February YTD March YTD April YTD May YTD
Museum System Visitation 2016 vs. 2017
2016 2017
Museum visitation system-wide
is up more than 10,000 visitors
over last year’s attendance
year-to-date, a 30% increase.
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Marketing Partner
Reports
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RESEARCH REPORT
Klages Research &
Research Data Services, Inc.
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Year to Date 2017
January –May
Collier Visitor Profile
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Collier Tourism Metrics
YTD 2017 (January –May)
Number of
Visitors
Room Nights
Economic Impact
•887,700
•+1.4%∆
•1,160,800
•-1.5%∆
•$1,146,689,800
•+4.0%∆
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Occupancy/ADR
YTD 2017 (January –May)
Occupancy ADR
2016 2017 % ∆2016 2017 % ∆
Q1 86.1%85.2%-1.0%$313.7 $305.9 -2.5%
April 83.4%84.3%+1.1%$259.1 $283.8 +9.5%
May 70.1 69.1%-1.4%$197.6 $215.1 +8.9%
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Visitor Origins
YTD 2017 (January –May)
# of Visitors 2017 ∆ %
Florida 250,198 +4.8
Southeast 57,223 -1.3
Northeast 224,341 +0.3
Midwest 164,435 -0.02
Canada 25,214 -5.0
Europe 128,252 +0.6
West 38,037 +4.3
YTD 2017 887,700 +1.4
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Collier Comp Set
Occupancy ADR RevPAR
2017 % ∆2017 % ∆2017 % ∆
Naples MSA 75.7%+4.9 $267.19 -2.2 $202.21 +2.6
Naples Upscale 80.7%+2.9 $345.31 +1.3 $278.67 +4.2
Miami-Hialeah 80.1%-1.1 $212.30 -4.9 $170.15 -5.9
Florida Keys 84.2%+3.5 $303.15 -2.4 $255.17 +1.1
Ft. Myers 77.4%-1.3 $181.32 +0.5 $140.37 -0.7
Sarasota-Bradenton 77.3%+1.7 $163.67 +1.7 $126.55 +3.4
Clearwater 78.0%-2.0 $159.33 +6.2 $124.35 +4.0
St. Petersburg 78.0%+2.4 $167.43 +1.8 $130.67 +4.3
Palm Beach County 79.4%+1.0 $207.67 +0.6 $164.86 +1.7
Ft. Lauderdale 82.0%-0.3 $162.94 -1.3 $133.58 -1.5
Florida 77.0%+1.5 $152.27 +1.2 $117.21 +2.8
SOURCE: SMITH TRAVEL RESEARCH, INC.
YTD 2017 (January –May)
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Collier Comp Set –Occupancy (%)
SOURCE: SMITH TRAVEL RESEARCH, INC.
YTD 2017 (January –May)
Trans % ∆16-17 Grp % ∆16-17 Total
Naples MSA 49.8%+9.3 25.6%-1.2 75.7%
Miami-Hialeah 59.6%+4.6 16.7%-14.9 80.1%
Florida Keys 74.4%+3.8 9.1%+4.3 84.2%
Ft. Myers 57.9%+2.4 18.0%-9.2 77.4%
Sarasota-Bradenton 55.1%-1.9 20.2%+10.0 77.3%
Clearwater 56.4%-0.4 21.6%-6.0 78.0%
St. Petersburg 53.6%+4.9 22.6%-0.3 78.0%
Palm Beach County 52.6%+2.7 24.8%-2.3 79.4%
Ft. Lauderdale 56.7%-0.3 20.2%-4.0 82.0%
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Collier Comp Set –ADR ($)
Trans % ∆16-17 Grp % ∆16-17 Total
Naples MSA $280.23 -4.3 $243.84 +0.8 $267.19
Miami-Hialeah $214.60 -6.6 $227.33 -1.0 $212.30
Florida Keys $306.30 -2.3 $285.80 -3.1 $303.15
Ft. Myers $191.78 -1.3 $155.66 +4.9 $181.32
Sarasota-Bradenton $178.63 +4.1 $132.31 -1.5 $163.67
Clearwater $167.03 +5.1 $139.23 +8.4 $159.33
St. Petersburg $174.15 +1.4 $156.08 +0.1 $167.43
Palm Beach County $217.03 +0.3 $197.97 +1.0 $207.67
Ft. Lauderdale $161.88 -2.1 $180.20 +1.1 $162.94
SOURCE: SMITH TRAVEL RESEARCH, INC.
YTD 2017 (January –May)
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Collier Direct Leisure and Hospitality
Employment (Calendar Year)*
Jan.Feb.Mar.Apr.May Jun.Jul.Aug.Sep.Oct.Nov.Dec.
2012 25,300 25,800 25,900 25,100 23,700 22,300 21,200 21,000 21,000 22,200 24,300 24,900
2013 25,600 26,400 26,400 25,900 24,500 22,800 22,200 22,000 22,100 23,400 25,500 26,300
2014 26,900 27,600 27,900 27,100 25,700 24,100 23,200 23,100 22,700 24,400 26,500 26,900
2015 27,700 28,400 28,600 27,900 26,300 24,800 23,800 23,800 24,000 25,600 27,900 28,700
2016 29,000 29,700 29,700 29,000 27,500 25,900 25,100 24,800 24,900 25,500 26,900 27,900
2017 28,400 28,100 28,700 29,000 27,300
20,000
21,000
22,000
23,000
24,000
25,000
26,000
27,000
28,000
29,000
30,000
MonthlyDirect Leisure and Hospitality Employment* SOURCE: Florida Department of Economic Opportunity, Labor Market Information, Current Employment Statistic Program
(CES), Collier County Leisure and Hospitality Sector.
2014
2013
2012
2015
2016
2017
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Visitation Metrics
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
Jan-15 Mar-15 May-15 Jul-15 Sep-15 Nov-15 Jan-16 Mar-16 May-16 Jul-16 Sep-16 Nov-16 Jan-17 Mar-17 May-17
Key Collier Visitation Metrics (%∆)
% Change Visitors % Change RevPar
RevPar
Visitors
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Visitation Metrics
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
Jan-15 Mar-15 May-15 Jul-15 Sep-15 Nov-15 Jan-16 Mar-16 May-16 Jul-16 Sep-16 Nov-16 Jan-17 Mar-17 May-17
Key Collier Visitation Metrics (%∆)
% Change Occupancy % Change ADR
ADR
OCC
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May 2017
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Visitation/Economic Impacts of Tourism
Collier May 2017
Visitors
2017
137,200
2016
135,300
Room Nights
2017
186,600
2016
186,000
Economic
Impact
2017
$166,462,800
2016
$155,818,000
%∆
+1.4
%∆
+0.3
May
%∆
+6.8
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Occupancy/Room Rates
Collier May 2017
Occupancy 70.1%69.1%-1.4%
ADR $197.6 $215.1 +8.9%
RevPAR $138.5 $148.6 +7.3%
2016 2017 % ∆
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First Time Visitors (% Yes)
Collier May 2017
5.8 6.8
45.8 41.2
51.6%48.0%
0
10
20
30
40
50
60
2016 2017
%
New Market Share Gain from FL
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Visitor Origins
Collier May 2017
# of Visitors 2017 ∆ %
Florida 56,252 +0.7
Southeast 11,388 +5.2
Northeast 20,031 -2.6
Midwest 18,522 +7.8
Canada 3,293 -13.1
Europe 21,129 -2.4
West 6,585 +21.7
Total 137,200 +1.4
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Domestic and International Visitors
Collier May 2017
Number of Visitors 2016 2017 ∆ %
Domestic 106,639 108,816 +2.0
International 28,661 28,384 -1.0
Canada 3,788 3,293 -13.1
Europe 21,648 21,129 -2.4
Latin America 2,395 2,972 +24.1
Other International 830 990 +19.3
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Collier Top May 2017 DMA’s
Collier May 2017
Market (% of Domestic Visitation)May 2017
1. Miami -Ft. Lauderdale 17.5%
2.Tampa -St. Petersburg 7.2
3.New York 6.9
4.West Palm Beach 6.2
5.Boston 6.0
6.Orlando -Daytona Beach 5.7
7.Chicago 4.2
8.Cleveland 3.1
9.Philadelphia 2.2
10.Columbus, OH 2.2
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Airports of Deplanement (Top Four)
Collier May 2017
63.6
18.2
6.3 5.4
64.4
19.1
5.6 4.8
0
10
20
30
40
50
60
70
RSW Miami Orlando Int'l Ft. Lauderdale
%
2016 2017
% of Visitors Who Fly
2016 58.1%
2017 59.0%
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Visitor Perceptions
Collier May 2017
•97.1%Satisfaction 97.5%
•92.1%Would Recommend 90.0%
•17.2%More Expensive 14.4%
•89.9%Plan to Return 89.0%
2016 2017
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Average Age/Median Income
Collier May 2017
•47.6
Average Age (years)46.7
•$140,917 Median HH Income $142,006
2016 2017
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Collier Comp Set
May 2017
Occupancy ADR RevPAR
2017 % ∆2017 % ∆2017 % ∆
Naples MSA 65.9%+8.6 $182.57 -1.1 $120.31 +7.5
Naples Upscale 71.9%+11.3 $239.97 +2.2 $172.60 +13.8
Miami-Hialeah 74.6%-2.4 $170.83 -1.7 $127.40 -4.1
Florida Keys 79.9%+3.0 $255.28 -0.2 $203.85 +2.8
Ft. Myers 64.6%-0.5 $132.07 +3.1 $85.27 +2.5
Sarasota-Bradenton 70.5%+1.6 $129.16 +3.5 $91.08 +5.2
Clearwater 73.7%-3.7 $139.23 +4.7 $102.56 +0.9
St. Petersburg 73.6%+3.0 $148.67 +0.7 $109.38 +3.7
Palm Beach County 70.2%+1.9 $143.56 +2.7 $100.82 +4.7
Ft. Lauderdale 75.2%-0.4 $123.19 -0.7 $92.68 -1.1
Florida 72.4%+2.2 $130.83 +2.4 $94.68 +4.6
SOURCE: SMITH TRAVEL RESEARCH, INC.
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Collier Comp Set –Occupancy (%)
May 2017
SOURCE: SMITH TRAVEL RESEARCH, INC.
Trans % ∆16-17 Grp % ∆16-17 Total
Naples MSA 43.3%+9.6 21.9%+8.0 65.9%
Miami-Hialeah 57.4%+1.5 13.7%-13.4 74.6%
Florida Keys 68.5%+1.2 10.7%+20.4 79.9%
Ft. Myers 48.5%+1.9 15.0%-1.4 64.6%
Sarasota-Bradenton 49.7%-4.9 18.6%+18.0 70.5%
Clearwater 53.5%-1.8 20.2%-8.4 73.7%
St. Petersburg 52.9%-0.1 19.1%+11.8 73.6%
Palm Beach County 46.0%+0.7 22.6%+4.4 70.2%
Ft. Lauderdale 53.6%+0.1 17.3%-5.3 75.2%
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Collier Comp Set –ADR ($)
May 2017
Trans % ∆16-17 Grp % ∆16-17 Total
Naples MSA $187.07 -0.5 $177.43 -2.1 $182.57
Miami-Hialeah $172.15 -1.4 $183.05 -3.8 $170.83
Florida Keys $257.20 0.0 $247.91 -2.4 $255.28
Ft. Myers $135.50 +0.2 $126.45 +12.4 $132.07
Sarasota-Bradenton $134.57 +4.2 $123.47 +6.7 $129.16
Clearwater $143.94 +4.6 $126.75 +4.3 $139.23
St. Petersburg $153.12 +1.0 $140.44 +0.4 $148.67
Palm Beach County $139.26 +3.5 $158.02 +0.7 $143.56
Ft. Lauderdale $120.69 -2.4 $141.53 +4.9 $123.19
SOURCE: SMITH TRAVEL RESEARCH, INC.
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Executive Summary
Collier May 2017
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Visitor Metrics
This May, some 137,200 visitors stayed in Collier’s
commercial lodgings (+1.4%). Their visits contributed
an estimated $166,462,800 of economic impact to
the County (+6.8%). Key performance metrics are as
follows:
Collier May 2017
May 2016 2017 %∆
Occupancy 70.1%69.1%-1.4
ADR $197.6 $215.1 +8.9
RevPAR $138.5 $148.6 +7.3
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Visitor Metrics
Compared to last May, nearly nine out of ten (87.4%)
lodging managers report their three month forward
reservations levels as “up” or the “same:”
Collier May 2017
% of Properties (May)
Reporting Reservations 2016 2017
Up 33.5%40.0%
The Same 37.9 47.4
Down 19.8 12.6
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Visitor Metrics
Collier’s May visitation originates from the following
primary market segments:
Collier May 2017
May Visitation 2017 Visitor #∆
Florida 56,252 +0.7
Southeast 11,388 +5.2
Northeast 20,031 -2.6
Midwest 18,522 +7.8
Canada 3,293 -13.1
Europe 21,129 -2.4
Mkts. of Opp.6,585 +21.7
Total 137,200 +1.4
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Transportation
This May, six out of every ten of the destination’s
patrons flew (2016: 58.1%; 2017: 59.0%).A
majority of these (64.4%) deplaned at RSW, with
Miami capturing some 19.1%of deplanements.
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Party Size/LOS/First Time
The typical May visitor party includes an average of
2.5 travelers who stay for 3.0 nights in the Naples,
Marco Island, Everglades area.
Some 48.0% of Collier’s May visitors are in the
destination for the first time (2016: 51.6%).
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Information
Fully 95.5% consult the web for trip information,
with some 81.7% making bookings for their trip
online.
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Satisfaction/Demographics
The vast majority (97.5%) are satisfied with their
Collier stay, with 89.0% planning a future trip to
the area.
This year, May visitors average 46.7 years of age
(2016: 47.6 years of age).
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ARRIVALIST DATA
Paradise Advertising &
Marketing, Inc.
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ARRIVALIST METHODOLOGY
User moves
Arrivalist
technology
finds the
user in the
destination
location
Analytics of
representativ
e sample that
is formed by
the total
arrivals found
in target
destination
MEASUREMENTEXPOSUREMOVEMENTARRIVAL
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ARRIVALIST METHODOLOGY
User moves
Arrivalist
technology
finds the
user in the
destination
location
Analytics of
representativ
e sample that
is formed by
the total
arrivals found
in target
destination
MEASUREMENTEXPOSUREMOVEMENTARRIVAL
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CONFIDENTIAL
•ARRIVALS PER 1,000 EXPOSURES (APM)
Number of arrivals measured per 1,000 impressions.
Also known as Arrival Efficiency.
APM = (Arrivals)/[Exposures/1000]
•DAYS TO ARRIVAL
Number of days taken between first exposure in origin market and
arrival in destination market
•ORIGIN MAP DATA POINTS
All map data points show APM from the selected origin market, Total
number of exposures & Total Number of arrivals from there
1
2
3
Arrivals per 1,000 Exposures
Total Number of Exposures
Total Number of Arrivals
1
2
3
•EXPOSURES
Number of ad impressions/page-visits measured by
Arrivalist
•VERIFIED ARRIVALS
Sampling of visitation measured from exposed users.
Also known as Arrival Volume.
•ARRIVALIST ATTRIBUTION
Arrival credit is given to the first exposed campaign in a
sequence of marketing exposures that inspired a visitor
to arrive in destination market.
ARRIVALIST TERMS & DEFINITIONS
0.86
67,085
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ARRIVALIST HAS MEASURED 14,510 *VERIFIED ARRIVALS
DATA AS OF 06-06-2017
*VERIFIED ARRIVALS ARE A SAMPLING OF VISITATION FROM EXPOSED USERS
OCT 24TH
2016
STARTED
PROGRAM
11,078
ARRIVALS
PAID MEDIA
2,643
ARRIVALS
OWNED
MEDIA
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INVESTING PAID MEDIA EXPOSURES IN ILLINOIS & MASSACHUSSETS
HAS PROVEN EFFECTIVE
DATA AS OF 06-06-
2017
STATE IMPRESSION %ARRIVAL %APM
ILLINOIS 9.51% 14.52% 0.24
NEW YORK 16.30% 13.48% 0.13
MASSACHUSETTS 5.59% 10.85% 0.30
FLORIDA 7.27% 10.14% 0.22
OHIO 6.31% 8.66% 0.22
PAID MEDIA ARRIVALS 11,057 Domestic Arrivals
ARRIVALIST
BENCHMARK
APM FOR MIXED
PAID MEDIA: 0.1
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PAID MEDIA
PAID MEDIA PROGRAMS HAVE BEEN SUCCESSFUL IN
ATTRACTING MORE UPPER FUNNEL USERS
AVG.
TIME TO
ARRIVAL
41.9 DAYS
DATA AS OF 06-06-2017
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WINTER CAMPAIGN ANALYSIS
A LOOK AT CAMPAIGN PERFORMANCE FROM FY17 WINTER
CAMPAIGN
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WHILE MOST OF THE EXPOSURES WERE SPENT IN FEBRUARY 2017
(39.02%), MAJORITY OF THE FY17 WINTER ARRIVALS HAPPENED IN
MARCH (34.99%)
MONTH EXPOSURES ARRIVALS
NOVEMBER ‘16 0.42%0.23%
DECEMBER ‘16 1.15%0.61%
JANUARY ‘17 33.11%12.22%
FEBRUARY ‘17 39.02%23.29%
MARCH ‘17 26.28%34.99%
APRIL ‘17 0.01%19.60%
MAY ‘17 0.00%7.94%
JUNE ‘17 (SO FAR)0.00%1.10%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
NOVEMBER
‘16
DECEMBER
‘16
JANUARY
‘17
FEBRUARY
‘17
MARCH ‘17 APRIL ‘17 MAY ‘17 JUNE ‘17
(SO FAR)
EXPOSURES AND ARRIVALS BY
MONTH
EXPOSURES ARRIVALS
DATA AS OF 06-06-2017
LONG TERM
IMPACT
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SOJERN (0.93 APM) WAS THE MOST EFFICIENT MEDIA SOURCE
DURING
FY17 WINTER DISPLAY CAMPAIGNS
DATA AS OF 06-06-2017
MEDIA SOURCE EXPOSURES ARRIVALS APM
AVG. DAYS
TO ARRIVAL
ADARA 12.70% 25.90%0.4 35
CHOOZLE 28.40% 11.80% 0.08 41.7
CNTRAVELER.COM 3.20% 0.90% 0.06 38.4
MAXPOINT 7.70% 1.00% 0.03 43.6
NBC 4.10% 1.70% 0.08 39.6
NYTIMES.COM 8.80% 3.40% 0.07 36.2
ORLANDOSENTINEL.COM 5.90% 1.80% 0.06 37.8
SOJERN 8.80% 42.40% 0.93 34.8
THEWEATHERNETWORK.COM 2.70% 0.60% 0.04 35.1
TRAVEL-SPIKE 7.70% 5.00% 0.13 39.6
VISITFLORIDA.COM 1.20% 2.20% 0.35 42.1
ARRIVALIST BENCHMARK FOR STANDARD DISPLAY ADS: 0.1 APM
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SOJERN (0.30 APM) WAS THE MOST EFFICIENT MEDIA SOURCE
DURING
FY17 WINTER VIDEO CAMPAIGNS
DATA AS OF 06-06-2017
MEDIA SOURCE EXPOSURES ARRIVALS APM
AVG. DAYS
TO ARRIVAL
CHOOZLE 75.30% 59.40% 0.05 36.9
CNTRAVELER.COM 0.80% 0.80% 0.07 40.6
MAXPOINT 10.10% 2.90% 0.02 43.6
ORLANDOSENTINEL.COM 5.20% 10.20% 0.13 43.9
SOJERN 4.30% 19.00%0.3 35.4
THEWEATHERNETWORK.COM 4.40% 7.70% 0.12 33.6
ARRIVALIST BENCHMARK FOR PRE-ROLL ADS: 0.1 APM
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AVERAGE DISTANCE BY ARRIVAL (FY17 WINTER DISPLAY
CAMPAIGNS)
DATA AS OF 06-06-2017
931 1,019 1,062 1,062 1,084 1,112 1,128 1,140 1,150 1,158 1,177 1,254 1,106
-
200
400
600
800
1,000
1,200
1,400
MILESAVERAGE DISTANCE
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AVERAGE DISTANCE BY ARRIVAL (FY17 WINTER VIDEO
CAMPAIGNS)
DATA AS OF 06-06-2017
632
996 1,068 1,130 1,161 1,243 1,038
-
200
400
600
800
1,000
1,200
1,400
MILESAVERAGE DISTANCE
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CUSTOM REPORT
AN ANALYSIS OF PAID AND OWNED MEDIA SEQUENCES IN
TERMS OF EFFICIENCY
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0.46
7.41
11.53
27.58
0
5
10
15
20
25
30
PAID ONLY OWNED ONLY PAID THEN
OWNED
OWNED THEN
PAIDAPMUARRIVALS PER 1,000 UNIQUE DEVICES DISPLAYED BY
EXPOSURE SEQUENCE EFFICIENCY
16.1
x
1.5X
2.4
X
MORE EFFICIENT WITH OWNED THEN PAID MEDIA COMBINATION
DATA AS OF 06-06-2017
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KEY TAKEAWAYS:
•Massachusetts and Illinois are top performing paid media markets, and show strong organic interest as well
•Markets could potentially absorb more investment
•Current vendors & paid marketing methods display lengthened arrival latency/more upper funnel
•Sojern’s media efforts were many times above Arrivalist benchmarks for “FY17 Winter”
•Sojern’s Time to Arrival numbers were lowest for “FY17 Winter”
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National Public Relations Update
TDC Meeting
Services conducted from
May 11 –June 9, 2017
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Media Highlights
LHG PR EFFORTS
May 11 –June 9 Media Impressions: 38,250,530
May 11 –June 9 Value: $19,552
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Media Highlights
Oyster
UMV: 1,556,883
Media Value: $10,379
Ongoing Outreach
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Media Highlights
USA Today
UMV: 36,693,647
Media Value: $9,173
Ongoing Outreach
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Activities
Recent Media Visits:
Dan George (Mantitlement)
•Visited June 9-June 11
•Stayed at Hyatt House
•Visited Pure Florida Fishing Charters, 7th Avenue Social,
Ocean Prime, Shula’s, Wooten’s, Pinchers and more
CVB Team
•Arranged for video shoot, How To Do Florida TV show
•German blogger
•Brazilian blogger
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Written Materials
Flagler Awards
•Agency proposed and approved award submissions
with client
•Agency drafted and submitted awards submissions
Made in the South Awards –Garden & Gun
•Agency distributed information to client regarding
award opportunity for partners
LIVE with Kelly & Ryan Prize Opportunity
•Agency distributed information to client regarding
opportunity for partners
Travel + Leisure Operation Vacation
•Agency distributed Hot Tip for exclusive offers lead and
submitted The Inn on Fifth.
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Upcoming Media Visits
Blogger Mandy Carter
•Visiting June 11-13
•Staying at JW Marco Island Marriott Beach Resort
Sea Salt Media Dinner
•CVB staff provided local contacts
•Agency working with Sea Salt to invite Southeast Florida
media to upcoming dinner
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Thank you!
Proud to be your Partner in Paradise!
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CONSUMER NEWS EMAILS
20.49%
OPEN RATE
10.51%
CTR
58
GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Topic Resolutions Romance Stress Pets Family
Quantity Distributed 20,598 21,343 21,168 22,036 22,060 107,205
Open Rate 21.45%22.48%21.93%20.75%20.49%21.42%
Click-Thru-Rate 14.85%14.38%10.67%9.69%10.51%12.13%
GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Quantity Distributed 87,262 87,282 87,282 87,282 87,282 436,390
Open Rate 15.9%13.8%14.8%14.4%14.1%14.59%
Click-Thru-Rate 2.1%1.6%1.9%1.7%1.7%1.8%
PAID RESULTS
Monthly Performance:
Link With Most Clicks: The Best Beaches Based On Your Interests
20.85% of all click-throughs
This is Followed closely by: “Naples Restaurant Week” with 20.49%
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CONSUMER NICHE EMAILS
Monthly Performance:
Link With Most Clicks: How to catch a Tripletail in 5 minutes
20% of all click-throughs
32.04%
OPEN RATE
15.49%
CTR
59
GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Topic Eco Art Eco Dining Water
Sports
Quantity Distributed 1,573 1,937 1,547 2,262 2,049 9,368
Open Rate 32.73%33.09%32.14%33.29%32.04%32.66%
Click-Thru-Rate 21.26%16.22%22.52%20.83%15.49%19.27%
GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Quantity Distributed 87,262 87,282 87,282 87,282 87,282 436,390
Open Rate 16%14.2%15.4%15.4%14.7%15.14%
Click-Thru-Rate 2.1%1.7%1.9%2.0%1.8%1.9%
PAID RESULTS
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MEETINGS EMAILS
60
OPEN RATE
4.76%
CTR
GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Quantity Distributed 5,996 5,938 5,851 5,786 5,752 29,323
Open Rate 16.38%16.29%15.38%14.41%14.81%15.46%
Click-Thru-Rate 2.69%6.52%4.74%3.21%4.76%4.38%
EARNED RESULTS
GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Quantity Distributed 49,964 150,000 150,000 12,261 200,000 562,225
Open Rate 15.2%14.8%15.6%14.1%15.3%15%
Click-Thru-Rate 1.9%1.8%2%1.9%1.8%1.88%
PAID RESULTS
Monthly Performance
Link With Most Clicks: Hotels button
16.13% of all click-throughs
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10,287
SOCIAL MEDIA: TWITTER
TOTAL ENGAGEMENTSTOTAL IMPRESSIONS TOTAL FOLLOWERS
RESULTS DELIVERED
411.7K 10.7K
*KPIs are cumulative for all Paradise Coast Twitter handles
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KPI JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Impressions 85,388 64,932 70,173 82,887 108,380 411,760
New Followers 177 66 118 139 113 613
Engagements 1,792 1,205 1,747 1,814 3,729 10,287
Website Visits 103 79 112 74 90 458
Retweets 142 105 130 128 182 687
Mentions 252 215 285 387 190 1,329
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SOCIAL MEDIA: TWITTER
62
Impressions: 5,723
Total Engagements: 71
Impressions: 5,241
Total Engagements: 55
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SOCIAL MEDIA: FACEBOOK LIVE
63
37,492
TOTAL REACH
12,470
TOTAL VIDEO VIEWS
1,597
TOTAL ENGAGEMENTS
4,816
TOTAL MINUTES VIEWED
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SOCIAL MEDIA: PINTEREST
2,203 146,029 1,983 611
AVG. DAILY IMPRESSIONS TOTAL VIEWERS TOTAL FOLLOWERSTOTAL PINS
RESULTS DELIVERED
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KPI JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Impressions
(daily avg)
1,188 1,453 2,871 2,159 2,203 2,203
Viewers
(monthly avg)
14,843 20,060 33,312 41,638 36,176 146,029
Engaged
(monthly)
240 267 504 2,031 1,968 5,010
Total Pins 1,638 1,721 1,848 1,884 1,983 1,983
Followers 538 552 591 603 611 611
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CAMPAIGN TRAFFIC
Monthly Performance
Number one source of campaign traffic for the month of April was Spring Summer campaign.
33,772
USERS
38,319
SESSIONS
RESULTS DELIVERED
57,666
PAGEVIEWS
73.44%
BOUNCE RATE
65
PAGES / SESSIONS
GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Users 25,912 52,255 36,045 23,720 33,772 169,094
Sessions 29,006 60,890 39,772 26,220 38,319 194,188
Pageviews 44,213 86,672 61,074 46,031 57,666 295,686
Bounce Rate 75.65%77.70%75.18%61.86%73.44%73.90%
Pages / Session 1.52 1.42 1.54 1.76 1.5 1.52
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CAMPAIGN SUMMARY
ANALYSIS
Across all campaigns, Naples advertising generated close to 11 million impressions and almost 34,000 clicks. An
additional 1,300 people visited the website after being exposed to advertising.
All digital campaigns performed above the industry benchmark of .05% -.10% click-through rate*.
RESULTS DELIVERED
Row Labels Impressions Clicks CTR
View-
Throughs VTR
Dining FY17 659,679 1,064 0.16%145 0.02%
Display 575,319 706 0.12%136 0.02%
Video 84,360 358 0.42%9 0.01%
Spring Summer FY17 10,235,497 33,654 0.33%1,153 0.01%
Display 6,497,635 13,281 0.20%1,038 0.02%
Video 3,737,862 20,373 0.55%115 0.00%
Grand Total 10,895,176 34,718 0.32%1,298 0.01%
* CTR benchmark according to Google’s measurement of US Tourist Destination campaigns.
Campaign Reach Frequency
Dining FY17 458,768 1.45
Spring Summer FY17 6,373,249 1.61
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CAMPAIGN DELIVERY –DISPLAY
ANALYSIS
Display campaigns generated 7 million impressions and close to 14,000 clicks.
All display campaigns performed at or above the industry benchmark of .05% -.10% click-through rate.
RESULTS DELIVERED
Row Labels Impressions Clicks CTR
Dining FY17 575,319 706 0.12%
Choozle 324,926 514 0.16%
SeriousEats.com 250,393 192 0.08%
Spring Summer FY17 6,497,635 13,281 0.20%
Adara 1,177,048 699 0.06%
Choozle 2,036,236 1,885 0.09%
MaxPoint 1,071,741 5,853 0.55%
OrlandoSentinel.com 784,363 1,062 0.14%
Sojern 480,408 926 0.19%
Travel Spike 630,782 2,412 0.38%
Weather.com 211,011 334 0.16%
WSJ.com 106,046 110 0.10%
Grand Total 7,072,954 13,987 0.20%
* CTR benchmark according to Google’s measurement of US Tourist Destination campaigns.
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CAMPAIGN DELIVERY – VIDEO
ANALYSIS
Video campaigns delivered almost 4 million impressions with over 1.4 million of completions, resulting in a view
completion rate of 67%.
RESULTS DELIVERED
Row Labels Impressions Clicks Completions
Completion
Rate
Dining FY17 84,360 358 55,946 66.32%
Choozle 84,360 358 55,946 66.32%
Spring Summer FY17 3,737,862 20,373 1,344,177 67.26%
Adara 412,265 66 250,190 60.69%
Choozle 1,424,251 7,441 975,061 68.46%
NYTimes.com 472,704 2,657 N/A 0.00%
OrlandoSentinel.com 161,905 1,355 118,922 73.45%
Sojern 4,990 79 4 0.08%
Weather.com 1,261,747 8,775 N/A 0.00%
Grand Total 3,822,222 20,731 1,400,123 67.06%
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GLOSSARY OF TERMS
Avg Frequency The number of times, on average, a person was exposed to digital advertising during the
reporting period.
Bounce Rate The percentage of people who leave a website after viewing just one page.
CTR Click-through rate –the percentage of total impressions resulting in a click on the ad.
Impressions The number of times a digital communication element (email, banner ad, video, etc.) was viewed by
a person. This number includes multiple exposures to an individual.
Interactions The number of clicks on measured elements within a website or digital ad. In Social Media, this
refers to comments and shares.
Open Rate Click-through rate –the percentage of total emails sent that were opened and viewed.
Unique Users The number of unduplicated people exposed to digital communications.
VTR View-through rate –the percentage of total impressions resulting in a person visiting the website after being
exposed to digital advertising but not clicking on the ad.
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GLOSSARY OF SOCIAL MEDIA
TERMS
Impressions The number of times a piece of content was viewed by a person. This number includes multiple
exposures to an individual.
Instameet Opportunity where Instagrammers gather together to take photos / videos of an area or event.
Interactions The number of Twitter mentions and retweets.
Retweet A Twitter term referring to a repost or forwarded message.
Mention A Twitter term referring to the number of times someone has initiated or participated in conversation
directly with the brand account.
Interaction Total number of times a user has interacted with a Tweet. This includes any clicks on the tweet
(hashtags, links, avatar, username, tweet expansion), retweets, replies, follows, media views, follows, card
clicks, and likes.
Pin Clickable piece of content within Pinterest that brings viewers to its source location on the internet. Pins are
located within boards which are organized by topics and themes.
Unique Users The number of unduplicated people who interacted with social platforms.
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TOURIST TAX COLLECTIONS
Collier County Tax Collector
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WEB SITE ANALYTICS
Miles Partners, Inc.
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Report Summary: May 2017
•ACTIVITY:In May we saw some upward shifts with visits rising 12% month over month and 5% year over year.
Year to date, visits are tracking 10% higher and unique visits 15% higher.
•ENGAGEMENT:Month over month, time on site was down 12% and the overall bounce rate was up 9%. Year
over year, time on site and overall bounce rate saw no significant shifts.
•TRAFFIC SOURCES:Campaign traffic was the dominant source, driving half of all site visits –campaign traffic
was about static YoY. Organic traffic was the second largest source, driving 38% of visits –organic traffic was
up 12% YoY and helped drive overall traffic gains in May.
•MOBILE:Mobile traffic increased, with 70% of all site traffic came from mobile devices (mobile phones and
tablets).
•SIGNALS OF INTENT TO TRAVEL:Month over month, goal completions were up an average of 14%. Guide
orders were down 11% and eBook views were down 36%, but all other SITs were positive. Year over year, goal
completions were down an average of 8%. Guide orders (+18%) and eBook views (+13%) were both positive
YoY.
•MOST VIEWED PAGES:The top five pages were: (1) Discover Your Paradise campaign page, (2) Events grid
landing page, (3) Homepage, (4) Major Annual Events editorial page, (5) Meet in Paradise landing page.
•TOP MARKETS:The top five state markets in terms of activity were: Florida, New York, Illinois, New Jersey and
Georgia. All saw triple-digit growth YoY except Florida. The top five metro area markets were: Naples/Fort
Myers, New York, Miami/Ft. Lauderdale, Tampa/St. Pete and Orlando/Daytona. The New York market saw
substantial growth YoY (+229%).
•INTERNATIONAL SITES:
•UK –MoM, visits fell 9% and engagement didn’t change significantly. YoY, visits were essentially static
but the bounce rate increased 22%.
•GERMANY –MoM, visits soared 104% while engagement declined –time on site fell 56% and the bounce
rate rose 33%. YoY, visits fell 15%, time on site fell 14% and the bounce rate remained the same.
•BRAZIL –MoM, visits rose a dramatic 467% while time on site fell 47%. YoY, visits increased 133%, time
on site fell 45% and the bounce rate increased slightly (+6%).
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Website Measurement Dashboard
May 2017
Activity Current LM %ch LY %ch YTD %ch Engagement Current LM %ch LY %ch
Visits 77,397 68,915 12%73,491 5%463,545 10%Avg. Time on Site 01:15 01:26 -12%01:16 -1%
PageViews 149,234 143,130 4%144,750 3%923,415 3%Bounce Rate (Total )65.5%60.0%9%64.2%2%
Unique Visitors 67,486 60,658 11%62,310 8%390,821 15%Bounce Rate (Homepage )59.0%50.2%18%33.8%75%
Activity Visualization YTD Activity
160,000
140,000
120,000
100,000
80,000
60,000
40,000
20,000
0
Visits Unique Visitors Pageviews
May 2017 77,397 67,486 149,234
May 2016 73,491 62,310 144,750
1,000
,000
900,000
800,000
700,000
600,000
500,000
400,000
300,000
200,000
100,000
0
Visits Unique Visitors Pageviews
2017 463,545 390,821 923,415
2016 419,518 341,104 895,994
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Traffic by Medium over Time
Website Measurement Dashboard
May 2017
Sources of Traffic
Source /Medium Visits Bounce Rate
google /organic 27,299 58.1%
Weather.com /Video 7,205 86.3%
Facebook /Social 5,968 64.3%
(direct) /(none)5,254 54.3%
Choozle /Video 3,722 89.6%
Direct-lists /Email 3,688 28.7%
MaxPoint /Display 2,660 88.9%
Choozle /Display 2,202 76.1%
NYTimes.com /Video 2,094 89.0%
brand-usa /banner 1,888 90.3%
Travel-Spike /Display 1,840 77.7%
direct-lists /email 1,713 48.0%
Traffic byMedium
7% 5%campaigns
50%organic
38%(none)
referral
Medium Visits Bounce Rate
campaigns 38,319 73.4%
organic 29,510 57.6%
(none)5,254 54.3%
referral 4,311 60.5%
Visits over Time
140,000
120,000
100,000
80,000
60,000
40,000
20,000
0
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov
Dec
2010 2011 2012 2013 2014 2015 2016
2017
140000
120000
100000
80000
60000
40000
20000
0
5/1/20156/1/20157/1/20158/1/20159/1/201510/1/201511/1/201512/1/20151/1/20162/1/20163/1/20164/1/20165/1/20166/1/20167/1/20168/1/20169/1/201610/1/201611/1/201612/1/20161/1/20172/1/20173/1/20174/1/20175/1/2017Direct/None Referral Organic Campaigns
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Most-Viewed Pages
Website Measurement Dashboard
May 2017
Signals of Intent to Travel
Goal Completion Rate (Total SITs/Pageviews)
LM LY
7.82%7.15%8.73%
Instances LM %ch LY %ch
Guide Orders 419 472 -11%356 18%
Newsletter Signup 204 182 12%249 -18%
Deals Page Views 3,120 2,079 50%2,404 30%
Hotels & Rentals Listings Views 4,118 4,087 1%5,455 -25%
eBook Views 195 305 -36%172 13%
BookDirect Widget Searches 2,315 1,985 17%2,310 0%
BookDirect Click-Throughs 1,304 1,129 16%1,694 -23%
Total 11,675 10,239 14%12,640 -8%
Pageviews Bounce Rate
/discoveryourparadise 32,026 81%
/listings/events 10,333 32%
/10,311 59%
/major_annual_events 3,973 38%
/meetinparadise 2,295 25%
/attractions 2,273 44%
/articles/celebrities_find_their_own_paradise_in_2,178 84%
/guide 2,154 36%
/listings/hotels_and_rentals 2,036 76%
/listings/events?page=2 1,813 59%
/map 1,710 80%
/articles/beach_bound 1,690 58%
/lodgings 1,636 1%
Traffic by Device Category
21%mobile
desktop
49%
30%tablet
Visits Pgs./Visit Bounce Rate Time on Site
mobile 38,211 1.60 72.2%00:51
desktop 22,789 2.67 47.7%02:10
tablet 16,264 1.65 74.1%00:55
2017-05-012017-05-022017-05-032017-05-042017-05-052017-05-062017-05-072017-05-082017-05-092017-05-102017-05-112017-05-122017-05-132017-05-142017-05-152017-05-162017-05-172017-05-182017-05-192017-05-202017-05-212017-05-222017-05-232017-05-242017-05-252017-05-262017-05-272017-05-282017-05-292017-05-302017-05-31Visits by Day
3500
3000
2500
2000
1500
1000
500
0
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Website Measurement Dashboard
May 2017
Referring Domains
Visits Bounce Rate
m.facebook.com /referral 872 81.0%
cityofmarcoisland.com / referral 387 39.5%
honeymoons.com /referral 370 53.0%
usopenpickleballchampionship.com /referral 268 79.5%
dailymotion.com /referral 235 87.7%
colliergov.net /referral 154 34.4%
huffingtonpost.co.uk /referral 153 77.1%
visitflorida.com /referral 133 35.3%
facebook.com /referral 126 57.1%
floridatravellife.com /referral 124 46.8%
l.facebook.com /referral 100 78.0%
floridaforboomers.com / referral 77 50.7%
search.xfinity.com /referral 68 47.1%
Visits By Geography
State Visits LM %ch LY %ch
Florida 31,885 30,512 4%43,166 -26%
New York 7,129 4,588 55%2,283 212%
Illinois 4,399 3,229 36%1,752 151%
New Jersey 3,751 2,703 39%1,547 142%
Georgia 3,588 3,680 -3%1,448 148%
Massachusetts 2,859 2,288 25%975 193%
Texas 1,518 1,752 -13%1,579 -4%
Pennsylvania 1,307 1,579 -17%1,316 -1%
California 1,222 1,069 14%959 27%
Ohio 1,171 1,451 -19%1,442 -19%
Connecticut 851 585 45%420 103%
Visits By Geography
Metro Area Visits LM %ch LY %ch
Ft. Myers-Naples FL 10,847 12,123 -11%9,718 12%
New York NY 10,395 6,611 57%3,155 229%
Miami-Ft. Lauderdale FL 7,388 6,488 14%12,692 -42%
Tampa-St. Petersburg (Sarasota)FL 5,886 6,370 -8%9,255 -36%
Orlando-Daytona Beach-Melbourne FL 5,436 3,582 52%7,626 -29%
Chicago IL 4,357 3,080 41%1,552 181%
Boston MA-Manchester NH 3,326 2,614 27%1,028 224%
Atlanta GA 3,285 3,437 -4%1,227 168%
West Palm Beach-Ft. Pierce FL 1,647 1,018 62%3,070 -46%
Washington DC (Hagerstown MD)1,166 1,069 9%1,197 -3%
Philadelphia PA 1,037 1,482 -30%1,231 -16%
DetroitMI 565 833 -32%495 14%
Houston TX 562 696 -19%414 36%
Visits By Geography (Visits to U.S.Site)
Country Visits LM %ch LY %ch
UnitedStates 69,989 63,238 11%66,094 6%
Brazil 2,146 373 475%932 130%
Germany 1,478 691 114%1,598 -8%
United Kingdom 1,028 1,126 -9%1,387 -26%
Canada 825 1,401 -41%850 -3%
Argentina 141 131 8%150 -6%
Italy 132 92 43%94 40%
India 120 175 -31%139 -14%
Ukraine 101 23 339%14 621%
France 85 73 16%75 13%
Switzerland 84 116 -28%90 -7%
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Website Measurement Dashboard
May 2017
Browsers (all devicetypes)
Visits LM %chg LY %chg
Safari 30,315 26,322 15%25,890 17%
Chrome 22,368 23,271 -4%28,166 -21%
Android Webview 7,676 4,037 90%0 100%
Safari (in-app)6,688 5,816 15%6,287 6%
Internet Explorer 5,316 4,027 32%6,764 -21%
Firefox 2,794 2,992 -7%3,057 -9%
Edge 1,136 1,192 -5%1,198 -5%
Android Browser 416 426 -2%1,460 -72%
Amazon Silk 356 319 12%340 5%
Mozilla Compatible Agent 128 337 -62%14 814%
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Website Measurement Dashboard
May 2017
Campaigns
Name Visits LM %chg Pgs/Visit Bounce Rate Time on Site
spring-summer-fy17 27,577 12,275 125%1.27 82.0%00:23
discoveryourparadise 3,119 3,543 -12%2.64 44.0%02:26
meetinparadise 2,287 887 158%2.84 22.3%02:53
dining-fy17 1,855 1,909 -3%1.75 57.3%01:03
brand-usa_in-market_brazil_2017 1,078 126 756%1.18 90.3%00:42
spring/summer-2017 850 4,557 -81%1.67 53.8%00:57
brand-usa_in-market_germanyspring_2017 776 3 25767%1.15 90.1%00:21
discover your paradise 190 179 6%2.19 70.0%01:39
golf landing 179 0 100%1.3 1.1%01:40
winter-fy17 134 349 -62%1.21 87.3%00:33
meetings 92 49 88%1.28 77.2%00:45
spring/summer17 50 9 456%1.2 64.0%00:18
golf-fy17 16 16 0%1.13 87.5%00:53
brand-usa_in-market_germanyfall_2016 15 6 150%1 100.0%00:00
CAMPAIGN
RESP
38,319
TOTAL RESPONSES
ONSE
50%
OF TOTALVISITS
26,220 38,188
LAST MONTH LAST YEAR
38%52%
OF TOTALVISITS OF TOTALVISITS
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Website Measurement Dashboard
May 2017
International Traffic over Time to U.S. SiteInternational Microsite Activity
UK LM %ch LY %ch
Visits 997 1,098 -9%1,009 -1%
Pageviews 2,299 2,635 -13%2,148 7%
Time on Site 01:34 01:41 -7%01:39 -5%
Bounce Rate 58.7%55.7%5%48.2%22%
German LM %ch LY %ch
Visits 1,458 713 104%1,711 -15%
Pageviews 2,538 1,993 27%3,173 -20%
Time on Site 01:02 02:21 -56%01:12 -14%
Bounce Rate 76.8%57.9%33%76.9%0%
Brazil LM %ch LY %ch
Visits 1,833 323 467%787 133%
Pageviews 2,499 627 299%1,237 102%
Time on Site 00:46 01:25 -47%01:23 -45%
Bounce Rate 85.3%70.0%22%80.2%6%
Visitation to U.S. Site -Domestic vs.International
LM %ch LY %ch
Domestic 69,989 63,584 10%66,094 6%
International 7,408 5,331 39%7,397 0%
14000
12000
10000
8000
6000
4000
2000
0
May-15Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17Germany Canada UK Switzerland Denmark
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Website Measurement Dashboard
Metric Defintions
Visit –This metric tracks the total number of visits to the website, both unique and repeat.
Unique Visitor –The metric counts each visitor’s first visit to the site during a specified time period.
Page View –A request to load a single page of a website.
Bounce Rate –Percentage of visitors who view only one page on the site and exit immediately without interacting with the site in any way.
Because of event tracking in Google Analytics, outbound links, video plays and other site interaction elements that would have been a
bounce before are now not counted as bounces. Paradisecoast.com has anaytics event tracking set up for outbound links. There is no
industry-wide standard for bounce rate, but the generally accepted goal is less than 50 percent for overall bounce rate. Bounce rate can be
affected by campaigns and promotions, referrals --especially from social media, and many other factors.
Signals of Intent to Travel (SITs) –A measurement that captures goal completion events that indicate a strong desire that the site visitor will
travel to the destination. The SIT conversions are unique to each website. Some examples include ordering a visitor guide, signing up for
email newsletter, visiting a deals page, clicking through to a booking vendor, visiting the detailed listing of a hotel, activity or event.
Traffic Sources:
Organic Traffic –Visitors referred by an unpaid search engine listing, i.e. a Google or Bing search.
Campaign Traffic –Traffic from campaign-related media such as banner ads and campaign landing pages; relies on proper tracking code setup to
be attributed correctly. Includes traffic from paid search.
Direct/None Traffic –Traffic that either comes from a visitor typing the web address directly into their browser, or they have
bookmarked/favorited the site and are entering by opening the bookmark on their device. It also includes untagged links within emails or
campaign traffic missing tracking parameters.
Referral Traffic –Visitors referred by links on other websites, such as city/county government sites, social networks, and more. Much of this
traffic is not easy to control, although it can be affected by social media posting.
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FULFILLMENT SERVICES
Phase V
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Naples, Marco Island, Everglades CVB
Request Summary by Guide
Guide # of Requests Quantity
Area Map 1 540
Golf Guide 0 0
Rack Brochure (Portuguese) 7 7
Rack Brochure (Spanish) 9 9
Visitor's Guide (English) 811 988
Visitor's Guide (German) 15 15
Grand Total: 843 1559
Unique requests for guides: 843
For the month of May 2017
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Live Chat by Topic
May 2017
Topic # of chats Minutes Min/Chat
Year to Date
Cumulative
Accommodations 1 3.5 3.5 16
Airport 0 0.0 0.0 1
Arts & Culture 0 0.0 0.0 3
Attractions 0 0.0 0.0 14
Beaches 0 0.0 0.0 5
Charters and Tours 0 0.0 0.0 3
Contact 0 0.0 0.0 2
CVB Department 0 0.0 0.0 6
Dining & Nightlife 0 0.0 0.0 7
Directions 0 0.0 0.0 2
Discover 0 0.0 0.0 0
Events & Festivals 1 1.5 1.5 39
Family 0 0.0 0.0 0
Golf 1 3.9 3.9 1
Island Information 0 0.0 0.0 1
Media 0 0.0 0.0 1
Misc.0 0.0 0.0 48
Outdoor Activities 0 0.0 0.0 7
Relocation 0 0.0 0.0 1
Salons & Spas 0 0.0 0.0 2
Shopping 0 0.0 0.0 0
Sports 0 0.0 0.0 2
Temperature 0 0.0 0.0 1
Transportation 0 0.0 0.0 4
Visitor's Guide 0 0.0 0.0 5
Wedding 0 0.0 0.0 4
Totals 3 8.9 8.9 175
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THANK YOU
Questions?
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DIRECTOR ACTIVITIES- Jack Wert
May- June 2017
PERIOD AT A GLANCE 2017
2016
Number of Advocacy Contacts 7
6
Number of Trade Show/Conferences 3
2
Number of Tourism Industry Events 7
5
Number of PR Interviews/Communications 4 4
4
Advocacy
• DMAI Advocacy Committee Meeting
• Conference calls with Visit Florida, Florida Assoc of Destination Marketing Organizations on
pending legislation to reduce funding for Visit Florida
• Phone calls & e-mails with Collier Lodging & Tourism Alliance on legislative issues
• Communications with Florida legislative delegation on preserving Visit Florida funding
• Meetings on sports complex designs
• Meetings with County Finance and Clerk on tourism payment issues
• Meetings with County Procurement on contract issues
Trade Shows/Tourism Industry Conferences
• Destination Marketing Accreditation Program Board Meeting Conference Calls
• Collier County Tourism Alliance Board Meeting
• IPW Trade Show in Washington DC to meet with tour operators, journalists and trade publishers
Tourism Industry
• Naples Depot meetings with Naples Chamber and Facilities and Budget Office on the new
Information Center at the Depot
• Meeting with Community Foundation on Greenway District Project
• Presentations to Marco Realtors Assoc.
• International Golf Tour Operators fam trip from Miami
• Meeting with Fakahatchee Friends group on funding requests
• Paradise Coast Blueway Committee meeting
• Parks and Recreation meetings on booking of facilities for future events
Promotional Activities 4
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Public Relations/Communications
• Press interviews with Fort Myers News Press, NBC-2 and WINK TV
• Collier New Hire Orientation on Tourism
Promotional Activities/Special Events
• Meeting with LPGA Championship 2017 and Chubb Classic 2018 event organizers.
• Meetings with Pickleball event organizers and FBU event organizers on plans for 2018 events
• Meeting with USGA golf event organizers
• Meetings with FBU event organizers
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GROUP MEETING SALES REPORT
Debi DeBenedetto – Group Sales & Marketing Manager
May 10, 2017 – June 6, 2017
PERIOD AT A GLANCE
2016 2017
Number of Meeting Planner
Contacts
96 86 Planners this month +
Number of RFP’s leads sent
52 45 RFP’s sent in 25 days -
potential $ 12 Million
Number of Groups booked
5 18 groups booked!
Total Room Nights/Econ. Impact
for Period booked
3032 room nights
$1,055,936.30 Economic
Impact
$4,106,973.42 estimated
Economic impact
9073 room nights booked
Holding 150 open RFP’s with potential Econ. Impact = $54 million
Number of RFP Enhancement
(RFPE) Requests
7 new requests granted funds 6
Number of RFPE’s to Contract
2 4 booked 3 lost
Site Visits
6 2 Sites Patti Coles
Undersea Cancelled site
Number of Shows Attended 3
1 Smart Meetings
Sales Activities this Period
• Attended Smart Meetings Orlando met with 38 planners one on one
• Proof ads, newsletters
• Prospecting phone and email and follow up on lead generation program with SDR 6 leads
prospected.
• Preparations and appointments for IBTM coming June 14 & 15
• Preparations and final confirmations for post IBTM Fam -9 total attending June 16-19
• Registered for CMITE, and Connect Marketplace
• Declined to bid SITE TX tech conference CVB brought to hotels but they declined to bid it
• Preparations to attend FADMO – Florida Association of Destination Marketing Organizations will
attend June 7-9 - Education
• Took on-line County training class – Time Management Skills
• Interview with John Harbison writer for Insurance & Financial publication for article
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• Interview with John Buchanan for another Insurance & Financial Story
• Review of Newsletter statistics from Paradise Agency – Our newsletters get good response and
open rates that show continued success – 12-15% open rates
• Completed a study for Paradise Agency on successes of Medical and Insurance & Financial RFP
increases after pushing to this market – Each of those markets has shown continued increases in
Raps
• Conducted a strategic marketing group sales meeting with 22 hotel/DMC and attraction
partners to brainstorm group sales strategy for 2018 – May 18, 2017 from 1-3 pm – very
productive – notes available upon request
• Meeting with Hilton Marco Island Beach Resort & property site
• Attended Charlotte County Tourism annual event as CVB rep May 12
Fam Activities:
• Planning for IBTM June 2017 – still pending Takes place June 16-19
• HelmsBriscoe Wellness Fam Sept 2017 – still pending – details complete
Sales Plan Goal Tracking
• Midwest Sales Rep Contract Labor job seeking project finally underway – RFP should be
published June 7 – Reviews in July and hire start Oct. 1 with TDC and BCC approvals
• Please Meet Maria Power our new Job bank sales assistant
• Completed update new design for top 10 reasons planners should meet in Paradise
• On track with sales & Marketing plan for groups
• Pace Report shown below:
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TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT
Claudia Cianfero
Dates May 6 – June 2, 2017
PERIOD AT A GLANCE
2016 2017
Number of Travel Agent Contacts
18 0
Number of Tour Operator
Contacts
32 39
Number of FAM’s/Site Visits
5 1
Number Trade Shows Attended 1 1
•
• EVENTS RECAP
• FAM’s/Site Visits:
• Brand USA Brazil Tour Operator FAM
• May 10 – 12, 2017
• Location: Florida’s Paradise Coast
• Trends/Comments: We hosted 5 hand-picked tour operators that do business in the Paradise
Coast. By seeing and experiencing the Paradise Coast first-hand these tour operators will go
back and create packages to promote the destination. These are typically in conjunction with a
pre or post stay in Orlando or Miami. See attached for list of participants and itinerary.
• Group kayaking thanks to AWE
•
#NEXT 2017; May 16-18, 2017; Location: Cancun, Mexico
• Trends/Comments: This is the second year that I attended this Latin American luxury tour
operator show.
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• Over the 3 days I met with 33 tour operators at one-on-one meetings, seminars and networking
events. What stood out this year is that there is much interest in our destination from the
Peruvian market. I met with several operators that want to start promoting Naples and Marco
Island to differentiate themselves from the rest of the operators – they want to have something
unique to sell. It seems that with the many direct flights into Fort Lauderdale and Miami from
Lima that we are now on their radar. Argentina and Colombia tour operators continue to have
interest and are requesting trainings in their offices.
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PUBLIC RELATIONS & COMMUNICATIONS REPORT
May 2017
PERIOD AT A GLANCE
Number of Media Submissions from CVB PR -
125
125 Total
• 70 – Direct submissions, pitches
• 55 – News release distribution
Number of Journalists Hosted in Destination - 6
6 Total
• 4 – How To Do Florida TV crew
• 1 – Anja Beckman, Travel on Toast, freelance
(Germany)
• 1 – Natalia Manczyk – Viaje Mais (Brazil)
Number of News Releases Written and/or
Issued by CVB - 5
News Releases –
• Collier Appoints Deputy Director
Tourism/Sports – Ed Caum
• UPDATE: Offseason Adventures for Families,
Couples/Transformed Hotels, Dining Lead
What’s New
• Marco Island Guest Experience Transformed-
IPW news
• Naples Culinary Scene-IPW news
• Golf is Great in Naples, Fla. – Website media
center
Publicity Highlights
(not included in agency reporting)
• Naples Florida Weekly: Weak Winter-Tourism
#’s down in all but Collier – here’s why.
• Naples Daily News: Collier saw tourism
strengthen in April
• 8 Cool Luxury Hotel Free Amenities
• ConventionSouth 2017 “Top Hot Spots for
Winter Events”
• Association News – The Sunshine Factor:
roundup of central, south Florida
Top Staff Projects – J. Modys
• Video shoot coordination, escort for How To
Do Florida episode-artificial reef
• Travel On Toast German blogger visit
coordination
• Planning, execution of social media activation
for Nat’l Travel & Tourism Week
• Direct activities of Digital team, LHG PR team
• PRSA-SATW Travel & Tourism PR/Media
Conference
• Photo workshop with NatGeo photographer
• Attend post-Pickleball tourney meeting
• Copy edits to consumer e-newsletters and
corresponding updates to linked web content
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• FL SEE Board of Director’s meeting
• JoNell, Buzzy – Serve as judges for Inn on 5th
corporate meeting sandcastle contest
• Ongoing addition of website articles, listings,
events.
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DIGITAL & SOCIAL MEDIA REPORT
MAY 2017
PERIOD AT A GLANCE
2017 2016
Twitter Accounts (3)
194 Post, 3,741 Total Engagements,
89 Link Clicks, 111 New Followers,
109,354 Twitter Impressions
283 Post, 2,607 Total Engagements,
97 Link Clicks, 150 New Followers,
144,333 Twitter Impressions
Facebook Accounts (5)
736 New Fans, 8,665 Engagements,
253 Post, 1,584,813 Impressions
334 New Fans, 8,008 Engagements,
77 Post, 806,493 Impressions
Instagram Accounts (2)
43 Posts, 171 followers gained,
4,836 Engagements,
30 Posts, 66 followers gained,
805 Engagements
Website Enhancements
• Updated / Created Event / Deals / Partner Listings
• Update Paradise Coast in the News website section
• Updated Meetings Page Hotel Deals / Group Deals
• Assist various partners with website listing assistance
• Post Events to Paradisecoast.com Website
• Post Various Deals to Paradisecoast.com Website
• Update Sports Website Domain / Events
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SPORTS MARKETING REPORT- Ed Caum, Michael Obyc & Nicole King
June, 2017
PERIOD AT A
GLANCE
Event Name # ATTENDEES # ROOM
NIGHTS
DIRECT
VISITOR
SPENDING
Approved
Funding
Amount
Funding
Awarded
Acquisition
Cost*
FSSAA Boy’s
Volleyball State
Championships
384 63 $223,112.00
$7,800.00 $4,436.00 $70.41
USTA National
Clay Court
Championships
600 71 $91,800.00 $1,400.00 $852.00 $12.00
ITA Womens’s Pro
Circuit Week 1
1500 415 $612,000.00 $7,800.00 $4,980.00 $12.00
ITA Women’s Pro
Circuit Week 2
1500 368 $612,000.00 $4,100.00 $4,100.00 $11.14
Sweetbay
Memorial Cup
7300 212 $1,196,175.00 $4,850.00 $4119.16 $9.93
APRIL Events, 2017
Alligator Alley 940 201 $166,700.00 $2000 $2000 $9.95
FF Spring Classic 3105 551 $596,520.00 $5950.00 $5950 $10.80
*Acquisition cost is used in the sports tourism industry to determine ROI for funding spent.
Comparison Report
(May, 2016) (May,2017) Change
Number of Events 4 5 +1
YTD Events 31 18 -13
Monthly Attendees 4623 11,284 +6661
YTD Attendees 38,151 50,374 +12,223
Monthly Room Nights 1814 1129 -685
YTD Room Nights 13,649 7640 -6009
Monthly Est. Direct Spending $749,700.00 $2,735,087.00 +$1,610,537.00
YTD Est. Direct Spending $14,720,550.00 $9,538,228.00 -$5,182,322.00
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Development Activities this Period
• Attended the monthly TDC and BCC Meetings Sports Council meetings
• Visited all sporting events in June
• Attended conference call Pro Watercross
• Attended meeting with Parks & Rec staff regarding policy’s/procedures
• Attended Kids Day at the Women’s Pro Tennis Circuit
• Attended meeting with PR department
• Attended Tourism staff meeting
• Visited sporting venues in Palm Beach
• Attended FSF Summit in Palm Beach
• Attended conference call with FBU
• Prepared executive summary for upcoming events
• Hosted a site visit
• Attended artificial turf project meeting
• Updated Facebook Page Sports in Paradise
• Updated Twitter feed @athleteparadise
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Future Project Highlights
Production/Lead Highlights
PARADISE COAST℠ FILM OFFICE
June 2017
PERIOD AT
A GLANCE
This Year Last Year Spending
Estimate
New or
Repeat
Productions 1 2 $15,500 1 new
Working
Leads
4 8
Meetings
Attended
1 1
Events/
Tradeshows
1 2
Media
Assisted
1 0
Location
Scouts
1 1
• The Produced By Conference, is a signature event of the Producers
Guild of America, showcasing influential decision-makers in the
entertainment industry who represent the best of the diverse creative
• Next U.K. – British fashion retailer did a week-long catalogue shoot
in Everglades City.
• Speedo/USA will be doing an extensive photo shoot at a local resort in
September.
community working in film, television, and digital. Attendees have an opportunity to network
with Oscar®-winning filmmakers, Emmy®-winning showrunners, and the next generation of creative
and innovative entrepreneurs. Prior to the conference, Film Florida is hosting a reception for PGA
participants.
• Working with Film Florida and its entertainment insurance members, the Film Commissioners have
updated and revised our hurricane preparedness plan for 2017. The customized document is
available for all productions filming June 1 through November 30, 2017. (Attached)
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DIAMONDE EUROPEAN REPRESENTATION
SUMMARY OF ACHIEVEMENTS
TOUR OPERATOR ACCOUNTS
Key Accounts
Tour Operator Achievement Cost
Airtours (Austria) Secured and held training on the entire
DiaMonde portfolio at the airtours call center
in Vienna on May 9, 5 passengers in total
CANUSA Secured and scheduled a destination training
for the travel agents in the Stuttgart office on
July 4th, 2017.
Swiss Accounts
Tour Operator Achievement Cost
Kuoni Secured and scheduled a destination training
for the service team on August 8th, 2017.
TUI Switzerland Secured and scheduled a destination training
for the service team on August 8th, 2017.
Benelux Accounts
Tour Operator Achievement Cost
GoAmerika The feedback from Hans Tattersall who spend
a week at the Edgewater Hotel with his family
was excellent, we arranged special rates for
his stay. He enjoyed the stay, especially the
hotel. He and his family were experiencing a
beach stay and a cruise afterwards, which
they will now include in their offers online. They
appreciated the relaxed and the high
standards Naples offers, compared to other
destinations like Frt. Myers and Kissimmee.
Secondary Accounts
Tour Operator Achievement Cost
Schauinsland Reisen We held a telephone conference with one of
the new product managers of the USA
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product management Martina Yurdagel. We
introduced ourselves and asked why the PAX
number went down from 300 PAX in 2015 to
200 PAX in 2016 as well as the hotel exposure
of NAP in the brochure, which went down
from 5 to 2 hotels and now to only 1 hotel in
the brochure for 2018. It’s the same situation
for other Florida destinations. Unfortunately,
this was due to some internal changes. They
are planning to expand the Florida portfolio
again for the winter offers in their online
feature, which is bookable for their TAs as well
as consumer. We have provided them with a
selection of hotels for them to feature online,
as there are only 2 hotels for now.
Usa-reisen.de Finalized online campaign: the newsletter to
over 60.000 consumer had an opening rate
of 38% which is excellent, the click rate was
5,3% which is very high as well. The 2-week
offer promoted in the newsletter was 50%
more requested than the short-trip offer. We
had a box for each city and from Naples,
Marco Island and Everglades City Marco
Island was the most interesting box. The
landing pages were created in April and the
Facebook posts were posted in May, on top
of the 2 posts we could negotiate 2 more
Facebook posts. The sales newsletter
including offers, was sent out on May 19th. All
in all, this campaign was very successful.
USD 2,999
Faszination Fernweh Secured and scheduled a destination
training for the service team on July 14th,
2017.
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TRAVEL AGENTS
Sales calls: Total of 31 personal visits to travel agents in Vienna, Munich,
Dormagen and Wuppertal.
Booking Assistance: Assisted 1 of agency (Reiseagntur Dick) with info on the
Everglades.
Support: Supported 1 agency (TUI Reisecenter) with a giveaway for an event in
the travel agency.
EVENTS
TUI live erleben
o Dates: 30. April
o Cities: Everglades, Naples
o Profile /Number of attendees: about 120 travel agents and 20 of TUI staff
o Feedback: TUI conducted their main annual TA event in Florida in April,
named “Florida Live erleben”. We have achieved that NAP was
included into the fam trip itinerary. 120 agents were accompanied by
the TUI product team. The group was staying in different areas in Florida
and came to NAP for an air boat ride with Wooten’s Everglades Airboat
Tours. On their way to the Everglades many stopped in Naples on the
Pier, Tin City and 5th Avenue individually, as it was suggested to them in
their itinerary. NAP welcome backs as well as lunch boxes (Oyster
House) were provided. The feedback from the agents was
overwhelmingly great! All of them saw many alligators and had a blast
during the tour, many spoke of the tour as their highlight during this fam.
The product manager Carmen Kreps and her boss Robin Brückner were
very happy with the outcome and enjoyed the tour themselves. The
feedback from the agents who went to Naples, was excellent as well,
they wished to have more time there, which was initially planned from
our side but couldn’t be realized in the end from TUI sides. The whole
fam had their final evening in Miami Beach, where Claudia Cianfero
and Anne-Kathrine Graf joined the event as well and represented NAP
and used the time for networking with the product team as well as the
travel agents. All in all, it was a good outcome, but we would have
wished to show the group more of the region.
Willy-Scharnow FAM
o Dates: May 3-6, 2017
o Cities: Naples, Marco Island, Everglades
o Profile /Number of attendees: 14 handpicked travel agents have
visited the area, all varying in age and experience
o Feedback: The agents stayed in NAP for 3 nights and 2 whole days; one
night at the Hilton Marco Island Beach Resort and Spa, which was great
for them to see the renovations, which they liked very much, especially
the breakfast at the beach; the second night they stayed at the Hyatt
House Naples, which they enjoyed as it is close to Naples city center;
the third night they stayed at the Holiday Inn Express & Suites Downtown
Naples, where they especially liked the benefits the hotel has to offer.
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The agents were impressed with the area. Many of the participants
knew the destination but haven’t been to NAP personally. Their absolute
highlights were the Dolphin Explorer Tour as well as the Conservancy of
Southwest Florida. The entire group was very interested not only in the
destination but also in the hotels they have visited. It was also perfect to
start the tour on Marco Island so the agents could get the island feeling
directly and see the advantages of the island. They enjoyed Naples as
well and loved the atmosphere and the city center very much. They
told us they could easily sell the destination to their clients and offer it as
alternative to a medium-haul vacation as the summer rates in NAP are
attractive. After they visited NAP they went to Fort Lauderdale and the
feedback from Willy- Scharnow was, that they preferred NAP over Fort.
Lauderdale. A personal follow-up email was sent to each participant
accordingly.
Second personal familiarization trip
o Dates: May 2-3, 2016
o Arriving previously for the TUI fam and using the time in between the
Willy- Scharnow fam trip and the TUI fam, Anne -Kathrine Graf organized
and scheduled site inspections in Naples, Marco Island and the
Everglades to complete her knowledge of the destination.
Registrations / Preparations
o Preparation Dutch newsletter (June 2017)
o Input press release (May 2017)
MARKETING
Type of Activity Details Cost
Expedia The reporting from the social media part of
the campaign was good. We had one
Facebook post, two on Instagram as well as
two on Twitter. All together they reached
443,238 impressions. The postings reach was a
little lower than they first expected. In future
campaigns, we must discuss how we can get
an even better outcome for the social media
part. Please find report attached.
EUR 15,000
Facebook group Along with the Willy-Scharnow fam we
achieved the participants to get a member
in our NAP Facebook group and post from
their accounts about their personal
experiences in NAP, which worked very well
and got interaction among the other group
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members. We are counting 209 group
members in May.
DiaMonde Facebook We could place a NAP dedicated
Facebook post on our DiaMonde Facebook
fan page with over 600 fans mostly travel
agents and other travel industry partners.
Pinterest We have been expanding our NAP
dedicated pin wall on the DiaMonde
account and pinned images and German
blog posts during May.
Facebook # posts: 15 #fans: 8634
#most successful post: 11.05.17 Tin City,
reached 4324 clients, 158 reactions and 115
likes. Please find screenshot attached.
MEDIA / PR
Press release
o We have sent out a press release focusing on the artificial coral reef to
the media in DACH with assistance of PR agency Schirm
Communications. The press release was sent on May 23, 2017.
Blogger project
o We have comprehensively researched among the travel blogger scene
and identified 10 bloggers whom we would love to visit NAP in the future
or have other cooperation’s with. To get as less budget involved as
possible we have reached out to the bloggers and introduced ourselves
as contact persons for cooperation’s and offered our assistance with
accommodation and activities in NAP on availability, when they are in
Florida. We will further monitor them and manage possible responses.
Press request
o We achieved a PR fam press request from Anna Dogadkina, she has an
online magazine called spylista a magazine, focused on lifestyle themes
including travel. She has many followers on her social media channels.
Await further information from her side.
PR FAM
o Karin Beckmann from Travel on Toast a well-known travel blog in
Germany visited Everglades City, she stayed at the Ivey House and did
an Airboat tour as well as a kayak tour with Everglades Area Tours. Her
feedback was excellent she enjoyed her stay and got a good
impression about real Everglades feeling. She posted on Instagram live
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videos (28,000 follower) during her trip and posted 1 post on Instagram
and one on Facebook (11,500 fans) about her Everglades tours. Her
blog post will follow in June. Please find screenshots attached.
o Susann Grassow from Ich bin reisen a popular German travel blog
accompanied the TUI live erleben fam and posted during her visit in
Naples and the Everglades on her Instagram live (25,500 follower).
PROJECTS
IPW Preparation
o Preparation for IPW including preparation of market overview and
update, comprehensive preparation of the meetings as well as manual
appointment schedule.
Social Media Meeting CVB
o During Anne-Kathrine Grafs stay in NAP, she held a social media
meeting with Buzzy Ford. It was discussed that from now on every 3
months during a conference call, they will update the German website,
with new videos, articles and images. Furthermore, it was discussed to
repost more German Instagram posts during popular German travel
times such as the summer, it was also agreed to include even more
German hashtags during this time to reach the travelers. Buzzy always
includes 2 German hashtags on every post. Buzzy also showed Anne-
Kathrine tips and tricks on the social media channels, for example on
how to create an ad, which she can do now by herself, this will save the
CVB the agency cost for placing the ad.
PR/Blog management system
o The media requests have increased and to manage the requests and
the media publication, mainly the follow up, we have established a
management system. From now on we will not only document each
contact in our CRM system, but also will report it in our sheet and will
systematically contact journalists as well as blogger to build a closer
personal relationship.
Insider Tip List
o We updated our Insider tip list and added new tours and culinary
highlights as well as new images. We added the Hyatt House Naples as
wells as the Hawthorn Inn and Suites Naples to the hotel suggestions.
OTA Holidaycheck Conference Call
o We held a meeting with Aleksandar Lukin from the marketing team of
Holidaycheck. This OTA and rating portal gets more and more market
share from the insolvency competitor Unister, therefore we scheduled a
call to see how we can work together. Holidaycheck is a rating portal
as well as the find the best offers of the Tour Operators in Germany for
the consumer on their website. They offer hotels to display themselves
with content on their website FOC, it wasn’t possible to include
destination info so far, but there will be a change and starting
October/November 2017, there will be the possibility also for
destinations to place information. In 2016 Holidaycheck had 232 room
nights in NAP. Next to the FOC website content they have an online
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travel magazine with great content. In the magazine, there is a lot
content for medium-long distances as this was their core business. They
are expanding their international content and offer marketing
packages, many of them based on a cooperation for 12 months with
different actions such as social media postings, articles, banner and
newsletter. He reported that they haven’t worked with any other Florida
destination so far. He will do a competitor analysis and send us proposal
accordingly.
CONSUMER
Brochure fulfillment: 14 in total
HIGHLIGHTS IN JUNE
IPW Washington D.C.
Press release theme culinary highlights NAP, June 2017
B2B & B2C NAP newsletter, June 28, 2017
TO Training DER Touristik, June 27, 2017
TA Sales Calls Saarland, June 22-23, 2017
TA Sales Calls Palatinate region, June 19, 2017
TA Sales Calls Algaeu, June 27-29, 2017
TA Sales Calls Dusseldorf, June 27, 2017
Dutch newsletter via Bell Marketing, June 10, 2017
MARKET NEWS
Economic Overview Germany
Germany Economy Outlook
The German economy increased by 0,6% in the first quarter. Especially the
production of the production industry helped the increase. The manufacturing
sectors and the industry production expanded. The business climate is excellent.
The growth of employment continues to be dynamic. In almost all economic
sectors arise new jobs. The price development noticeable accelerated. The
private and governmental consumption have a noticeable growth. (Source:
BMWI)
Tourism Market Overview Germany
Market share gains in Germany
TUI is profiting from hotels and cruises expansion, and claims to be winning market
share in Germany with high single-digit revenue growth for the summer 2017
season.
Europe’s largest tourism group increased overall turnover by 3.3% to €6,382 million
in the half-year ending March 31, 2017. The seasonal loss in operating profits
(reported EBIT) was reduced to €310.8 million from €422.9 million last year, and the
overall group loss was reduced to €308.6 million from €394.9 million.
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At constant currency rates and on a like-for-like basis excluding the late timing
impact of Easter 2017, underlying EBITA improved by 6.3% to a seasonal loss of
€193.3 million. Including foreign exchange translation and the Easter timing
impact, it declined by 3.8% to -€214.4 million.
The key drivers were higher profits from the hotels and cruises businesses. TUI’s
hotels business improved operating profits (reported EBITA) by 26% to €120 million
and underlying EBITA by 28% to €122.8 million, on turnover up 13% to €300 million.
The cruises business, now including Thomson Cruises, increased turnover by 12% to
€346 million while EBITA was up by 52% at €75 million.
Among the major source markets, the Northern Region (including the UK) had a
5.3% turnover drop while the underlying seasonal loss widened by 14%.
The Central Region (Germany, Austria, Switzerland, Poland) increased turnover by
2.1% to just over €2 billion in the half-year but the underlying loss deepened by 30%
to €143.7 million. The main reason for this was a €24 million financial impact from
the higher than usual sickness levels in TUIFly Germany, where many pilots called
in sick last October amidst a dispute, resulting in many flight cancellations.
More positively, TUI Germany delivered an improvement in its trading
performance, with market share gains and an increased range of holidays and
departure airports, the group noted in its half-year report. The result from aviation
was impacted by additional aircraft repair costs as well as the timing of Easter.
Prospects for the summer 2017 are looking good for the German market leader.
TUI has a 7% increase in revenues for summer 2017, based on a 4% rise in customer
numbers and a 3% improvement in average selling prices. The company has now
sold 62% of overall capacity for this summer.
The revenue increase is well ahead of the 3.2% growth in summer sales for the
overall German package holiday market (as of end-April), which market
researchers GfK calculated from their latest monthly analysis of travel agency
sales.
Overall, TUI said that current trading for summer 2017 is in line with expectations.
Trading revenue is 8% ahead of prior year at group level, with customer numbers
up 4% year-on-year. Lower demand for Turkey and Egypt is being offset by greater
demand for Greece, Spain, Cape Verde, Cyprus and long-haul destinations such
as the Caribbean.
Commenting on the group’s half-year financial performance, CEO Fritz Joussen
said: “Our transformation to an integrated tourism business is on track. We are
delivering strong growth in our hotel and cruise brands. These two segments
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contribute half of our operating result on a full year basis. The TUI Group is changing
quickly – our guidance remains unchanged despite a challenging environment.
We reiterate our guidance to deliver at least 10% growth in underlying EBITA this
year.”
However, Joussen was unable to say when the planned joint venture between
TUIfly and Niki might take off. He said talks with the European Commission over the
venture are continuing but left it open whether the airline might launch in winter
2017/18 or next summer. The airline holding was originally planned to be ready to
launch in summer 2017.
But the TUI CEO reiterated the advantages of the planned airline venture. “It’s a
win-win situation for both parties,” he said. In addition, the overall German leisure
airline market would profit when over-capacity “gets sorted out a bit”. (Source:
Fvw May 17, 2017)
TUI and DER dispute market leadership
TUI and DER Touristik are arguing over who is Germany’s largest tour operator for
long-haul holidays.
TUI has claimed that it has overtaken DER Touristik, the long-standing market leader
for long-haul holidays, and is now Germany’s number one in this segment.
The Hanover-based company has substantially expanded its long-haul program
in recent years and has increased customer bookings thus. Nearly every fourth
booking is now for an exotic destination. “Long-haul holidays will be among the
growth markets in the years to come,” predicted tourism director Marek
Andryszak.
TUI said it has a 16% rise in long-haul bookings for the summer 2017 season, with
strong demand for major destinations such as the USA, Canada, Mexico,
Caribbean, Mauritius, Indonesia and the Maldives. It also has high double-digit
increases for smaller destinations such as Sri Lanka, Jamaica and Kenya.
The company claimed that, per its market research, it is now the largest long-haul
tour operator brand in Germany. However, this claim only covers the ‘TUI’ brand
and not its other German brands such as Airtours, its luxury tour operator, and
budget brand 1-2-Fly, a spokesperson confirmed.
But DER Touristik was quick to respond and stress that it remains the overall number
one for long-haul holidays, when all the two groups’ brands are considered. “DER
Touristik remains market leader to long-haul destinations,” declared René Herzog,
CEO Central Europe.
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According to fvw information, both companies are right. TUI is now the largest
single long-haul brand, ahead of Dertour, Neckermann, FTI and Meier’s Weltreisen.
But at a group level, counting all brands, DER Touristik (Dertour, Meier’s, Jahn) is still
number one ahead of TUI (TUI, Airtours, 1-2-Fly), Thomas Cook (Neckermann,
Thomas Cook Signature) and FTI.
Thomas Cook and FTI have also expanded their long-haul programs in recent
years to profit from rising demand and to try to increase their market shares as well.
(Source: Fvw May 3, 2017)
German Market trends: German travel agents predict strong demand for
individual holidays
Individual holidays, cruises, city trips and long-haul holidays will be the main growth
travel segments in future, German travel agents believe.
The vast majority of agents had clear views about which market segments will
grow in future, the recent fvw survey of travel agency opinions about tour
operators found.
Demand will rise for individual holidays (85%), cruises (84%) and domestic holidays
in Germany (76%), agents predicted. City trips (58%), cultural holidays (55%), long-
haul holidays (56%), luxury holidays (56%) and active holidays (45%) are also all
seen as having good growth potential.
In stark contrast, only 19% of agents said that demand will grow for traditional
beach holidays, although 68% said demand is likely to remain stable, and just 13%
predicted an actual decline.
As a result, an overwhelming 78% of travel agents expect it will become more
important for tour operators to specialize more in future.
Views were mixed, however, about the importance of tour operator brands.
Nearly half (47%) said that a brand is an important (or very important) factor when
selling holidays. But even more (58%) claimed that their customers do not care
about tour operator brands and are mostly interested in prices.
German travel agents were optimistic that the present market conditions will
continue for the foreseeable future. Only 34% feared that they will increasingly lose
customers to online sales channels, and just 42% predicted that the number of tour
operators will decline in future.
These views also reflect their dependency on tour operators, who generate about
83% of the combined revenues of the agents surveyed.
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In the fvw survey, owners and sales experts from 212 representative travel agencies
were asked to give their views on market trends and to evaluate 20 named tour
operators in terms of various criteria on a scale of 1 (very good) to 6 (very bad).
The results of the tour operator rankings were already reported on fvw.com last
week. (Source: Fvw May 9, 2017)
April showers dampen summer holiday bookings
German travel agents saw an 11% drop in summer holiday bookings last month
although demand was better for winter holidays, according to new figures.
Travel agencies in Germany recorded an 8% drop in overall holiday sales in April
despite cold and rainy weather, the latest representative sales analysis of 1,500
agencies by market researchers GfK found. In comparison, there had been a 7%
sales increase in April 2016. The downturn was partly due to this year’s late Easter
holiday, when sales are traditionally lower.
Summer bookings, which accounted for 77% of all sales last month, slumped by
11% in April (compared to a 3% rise in the same month last year). However, taking
into account March, when summer sales soared by 8%, the two months combined
showed a 2% fall.
As a result, cumulated sales for summer 2017 holidays fell back by two percentage
points from last month to 3.2% growth as of end-April. Most summer months
showed booking falls in April, led by July and including May, August and October.
In contrast, there were good early bookings for winter 2017/18 holidays as tour
operators opened up more of their winter programs for travel agency bookings.
Sales rose by 5% and accounted for over 19% of total sales last month.
There was also a slight 1% rise in late sales of winter 2016/17 holidays, leaving the
November 2016 – April 2017 winter season showing an overall 2.7% drop in sales.
The GfK figures were similar to those in the monthly survey of 2,500 agencies by IT
services company TATS. This showed a 6.1% drop in leisure travel bookings in April,
due to the Easter holiday impact, following a 12.8% rise in March. (Source: Fvw
May 11, 2017)
German tour operators expand ancillary sales
Thomas Cook and TUI are trying to increase bookings of additional holiday
products through travel agents as customer wishes change.
Germany’s two largest tourism groups are both building up their ancillary sales of
diverse travel products, such as flight seat reservations and upgrades, room
upgrades, transfers and excursions. Customers are increasingly seeking
alternatives to standard packages by demanding more individualized products
and services, according to senior managers.
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Christian Funk, Thomas Cook Group’s head of ancillary sales, said: “Customers
want an increasing individualization of their trip. The ‘0815’ standard package
holiday is declining.” He said that many customers want information from travel
agents about additional offers at the time of booking.
To meet this customer demand, the tour operator has invested a seven-digit euro
sum in the ‘Cook & Book’ platform where travel agents can book additional
services such as flight and room upgrades after the main package holiday has
been booked. However, only 8% of short-haul holiday customers and 15% of
customers on long-haul trips have so far booked any additional product.
“Travel agents are missing out on a great potential,” Funk said. “For travel agents,
sales of ancillary products are a customer loyalty tool and can differentiate them
from online portals,” he pointed out.
Thomas Cook Germany sales manager Carsten Seeliger said his target is “no trip
without an ancillary”.
For its part, TUI already set up a separate department three years ago under the
management of Linda Lüdde to develop ancillary sales. Her team handles sales
of additional flight products and destination products such as excursions.
“Customers want ever more individual services. And they are also ready to pay
more for them,” she explained. Seat reservations and car rentals are the most
popular ancillaries but bookings of the more than 1,000 available excursions are
also rising.
TUI’s main competitive advantage is that German travel agents can book the
additional product as part of the main package holiday booking through the
company’s reservation system Iris Plus. Cook does not yet have an integrated
booking solution but instead it pays travel agents full commission for ancillary sales
while TUI only pays a 5% commission. (Source: Fvw May 3, 2017)
Cruise firms and specialists score best
German travel agents rate cruise lines and specialists higher than all-round tour
operators, a new fvw study found.
TUI Cruises, Hapag-Lloyd Cruises and Studiosus are Germany’s three best tour
operators, the in-depth survey of travel agents’ views, needs and wishes showed.
In the survey, owners and sales experts from 212 representative travel agencies
were asked to evaluate 20 named tour operators in terms of various criteria on a
scale of 1 (very good) to 6 (very bad). These included ‘reliable quality’, ‘fair
commissions’, ‘availability/exact pricing’, and ‘value for money’.
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TUI Cruises came out top of the overall ranking, clearly ahead of sister company
Hapag-Lloyd Cruises and cultural travel specialist Studiosus. Three all-round tour
operators – TUI, Schauinsland-Reisen and DER Touristik – came 4th to 6th
respectively, followed by Aida Cruises and river cruises firm A-Rosa, and Southern
Europe specialist Olimar.
Looking at the most important criteria, the overall top three - TUI Cruises, Hapag-
Lloyd Cruises and Studiosus – were rated best for ‘reliable quality’ (which agents
defined as the key factor) as well as for ‘availability/exact pricing’ (the third-most
important sales factor). Schauinsland-Reisen came first for ‘fair commissions’
(ahead of TUI Cruises and Hapag-Lloyd Cruises) and for ‘value for money’
(followed by TUI Cruises and Studiosus).
Several major tour operators such as Thomas Cook (10th), Alltours (11th) and FTI
(15th) scored surprisingly poorly in the overall ranking of 20 major tour operators.
Cook was last but one in the category of ‘fair commissions’, while FTI was a very
low 18th in the category of ‘complaints’.
But the worst scores went to dynamic packaging specialists Tropo, JT, LMX and
Vtours. They suffered from lacking a clear profile in the eyes of travel agents, along
with poor product availability and inexact pricing. (Source: Fvw May 4, 2017).
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OMMAC, LTD. MONTH/YEAR: MAY 2017 PREPARED BY: UK & IRELAND OFFICE
HIGHLIGHT OF THE MONTH:
Thomas Cook Florida Buzz Training Day and Networking Dinner, Peterborough, 10th
May
We partnered with Visit Florida during a Florida Takeover Training day at leading UK tour
operator, Thomas Cook. We spent the day with the Thomas Cook sales/ reservations team,
based in Peterborough and engaged with a large number of agents directly in order to raise
their knowledge of Florida’s Paradise Coast. We also trained additional members of the Thomas
Cook team, in particular the customer service team who deal with clients wishing to change
their holiday destination due to unexpected events. The extra knowledge of the region helps
promote Florida’s Paradise Coast to their customers of which, the majority spend time in the
central Florida region first. With Thomas Cook’s additional Miami service – our region is an
excellent fit as UK visitors enter Florida via Orlando & can depart via Miami.
We participated with other Florida partners and had a dedicated Florida area in ‘the street’
(main corridor) area of the Thomas Cook offices, which receives a high footfall from Thomas
Cook staff. We reached one on one training and discussions and held individual meeting with
the produce & marketing teams. Over 40 agents attended the training session and were
very keen to learn as much as they could about our region.
In the evening we participated with a networking dinner for 12 key members of the Thomas
Cook product and marketing teams. This was a very efficient & effective way to confirm
our support for their Florida program and build ongoing relationships.
During both events we reached over 52 Thomas Cook staff.
Attendees at the evening co-hosted dinner:
• Kelly Munday – Campaign Support Manager
• Andrew Pickering – Media and Partnership Manager
• Ella Brighty - Campaign Support Executive
• Charlotte Aldridge – Senior Media and Partnerships Manager
• Julian Stockdale – Contractor
• Jill Townsin – Regional Product Manager
• Jill Thompson – Head of Specialist Product
• Jaime Thompson – Commercial Manager
• Amanda Fitch – Contact Centre Team Manager
• Caroline La Niece – Advertising Manager
• Heather Sharpe – Head of Commercial Specialist
• Finola Murtagh – Digital Content Assistant
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Oonagh, UK&I Office participating with
the training workshop at Thomas Cook’s new offices in Peterborough
MARKET UPDATE:
Virgin Holidays to open refurbished flagship London store
Virgin Holidays will re-open its flagship vroom store in London following refurbishment. The
revamped store on High Street Kensington follows a concept seen in the operator’s nine other
dedicated vrooms across the UK. The new-look outlet will be open for business from June 2
featuring a dedicated area for children, a lounge and bar.
Virgin Holidays managing director David Geer said: “Customers have loved the experience that
they get in our concept vroom stores, so we’re delighted that our High Street Kensington store
will be providing that fantastic experience to our London customers. “This store has been
redesigned to inspire customers to experience their next adventure and we’re really looking
forward to opening our doors in June.”
Just You adds Thailand, Florida and the Swiss Alps
Singles specialist Just You has added Florida for 2018 as well as tours in Thailand and the Swiss
Alps. All Just You holidays include scheduled flights, transfers, accommodation and the services
of a tour manager and local guides.
Air Europa signs web deal with Ryanair
Air Europa is hoping to increase its profile in the UK following the signing of a new deal with
Ryanair. Ryanair customers can now book Air Europa flights via Ryanair.com to 16 countries in
the Americas including the US with departures effective immediately.
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BA lifts off at Birmingham after 10-year absence
BA withdrew its flights from Birmingham in 2007 when its regional airline business was sold to
Flybe. However after the successful launch of services from Stansted last year, BA has
continued to grow its regional routes and chose to restart flights from Birmingham after 10
years. Currently flying only to Europe destinations BA Chief executive Alex Cruz has commented
he is ‘excited about the future opportunities’ for BA flights from Birmingham.
Aer Lingus ‘to hire 200 cabin crew’ to meet transatlantic demand
Aer Lingus is being tipped to hire 200 new cabin crew to cope with increasing demand for US
flights. The demand comes from increasing numbers of passengers flying from the UK to
Ireland to avoid Heathrow and connecting to transatlantic flights from Dublin.
The Irish carrier owned by British Airways parent International Airlines Group is to announce
the addition of cabin crew this week. Connections via Dublin and Shannon airports are being
favoured by travellers because passengers can pre-clear US customs to speed up arrival in
America.
Some passengers from UK regions prefer to fly to Dublin to avoid congestion at Heathrow or
because it is easier to fly to Ireland than to travel to London. Dublin airport’s capacity eases the
pressure on Heathrow as it waits more than a decade for a new runway. Airbus says it expects
Dublin to become one of the most important emerging hubs in Europe in the coming years.
UPCOMING
EVENTS
DATE SPECIAL EVENT LOCATION
3-8th June IPW – International Trade Show Washington DC
22-25th June Pre- IAGTO FAM Trip & golf tournament Florida’s Paradise
Coast
25 – 29th June IAGTO – North America Convention (NAC) Miami
6th July Visit USA Independence Day Ball London
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MARKETING/SALES/PROJECTS & ACTIVITIES:
Upcoming Events
Ongoing planning and monitoring for effective and productive activation within the activity and
events we are participating with to ensuring maximum ROI for the destination.
UK Advisory Luncheon for Tour Operators, Airline and trade media partners with
Visit Florida, 12th May – London.
We participated with the Visit Florida UK Advisory Luncheon in Central London, in order to
network with leading trade partners and tour operators – 19 leading UK travel industry
attended. The meeting is an excellent opportunity to learn directly from the trade how Florida
is performing and to ascertain the significance of any external influences which could be
affecting sales, including current economic climate, terrorism and currency exchange. As
industry partners we have the opportunity to update the guests on our region and confirm our
support for their activity and programs into our area. On behalf of the Florida partners Oonagh
presented an update on how our CVB & the regions of Florida are opposed to the Visit Florida
budget cuts and supporting the Governor and Visit Florida to ensure the budget will remain. We
participated and co-hosted this meeting with 16 Florida partners in attendance.
L-R Lisa Barrington, Ocean Holidays, Casey Hurford, Attraction World, Mark Tanner, BA Holidays
and Oonagh, Paradise Coast, UK&I Office
L_R Oonagh, Paradise Coast,
UK&I Office, Alison Ward, Virgin Atlantic Airways and Sonia Lee, Delta Airlines
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See below UK industry guest list:
VISIT FLORIDA UK Advisory Luncheon
Friday May 12th, Balthazar London
First Last Company Name
Industry Guests:
Alan Wilson Bon Voyage Travel & Tours
Mark Tanner British Airways Holidays
Marc James British Airways Plc
Tom Dale DNTA Travel Group
Lyn Bradley Kenwood Travel
Charlotte Aldridge Thomas Cook UK & Ireland
Simon Woodward Trailfinders
Steve Dean Travel Republic
David McLaren US Airtours
Alison Ward Virgin Atlantic Airways
Isla King Travelopia
Sonia Lee Delta Airlines
Lisa Barrington Ocean Holidays
Steve Hartridge BMI publishing
Emma Hook Virgin Holidays
Summa Barton Attraction Tickets Direct
Casey Hurford Attraction World
Linsey McNeill TravelMole
Melissa Tilling Funway
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IPW – 3- 7 June 2017 – Washington DC
Final preparations for the leading international trade show. Assisting with some last minute
appointment requests and amendments – working closely with the CVB on the upcoming event.
Ensuring all additional invitations for Visit USA UK & Ireland reception and other events are
coordinated accordingly, including support for the CVB hosted event.
IAGTO – NAC pre-fam – 22-25 June 17 – Florida’s Paradise Coast
We continue to manage and execute this excellent opportunity – working closely with IAGTO
regarding the invitations and details of the outline itinerary which are live on their website.
Currently finalizing attendees where the host partners review the tour operator requests in order
to select targeted operators able to produce increased business for our destination. The fam
opportunity to NAC delegates attending the annual North America Convention in Miami in June
will provide the destination with a legacy event following our successful hosting the NAC for the
first time in 2013. We are working closely with the CVB & reaching out to our industry partners
for support and participation – IAGTO members are first consideration. Anticipated numbers to
attend between 10- 15 leading decision makers from global golf tour operations, including hosts.
Our Industry partners confirmed are Ritz-Carlton Resorts, Naples Beach Hotel, Greenlinks, LaPlaya
Beach & Golf Resort, Pure Florida and Naples Transportation & Tours. Final confirmations are in
place for the full itinerary.
IAGTO NAC Event, 25 – 29 June, Miami
Scheduling of appointments for the IAGTO Convention opened this month and we have been
strategically targeting influential tour operators to book meetings with them during the course of
the event. The Florida’s Paradise Coast schedule is now almost fully booked, with just a couple
of appointments to fill over the next week or so. We have reached out to operators that we feel
will offer most benefit to Florida’s Paradise Coast and have the greatest potential to work with
the region, expand product and grow sales.
British Airways Individual FAM Trip
A key member of the British Airways Management Team is travelling to our region on her
personal vacation with her family, ahead of IPW. We liaised with Michelle to arrange a welcome
pack upon arrival, as well as contacting her hotel the Naples Grande to see if they might be
able to assist with a room upgrade etc.
Thomas Cook Co-op Campaign
We are currently managing Florida’s Paradise Coast’s participation with Thomas Cook co-op
campaign – themed: ‘There’s more to Florida than you think’. We are ensuring all copy has
approval. We have already approved a range of banners to be hosted on thomascook.com and
their 3rd party sites. Additionally we are working on the printed brochure page and e-brochure
that will target their customer database and link to our Industry Partners tactical offers. See
final copy attached.
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BA & BA Holidays Co-op Florida Campaign – April-May’17
We are working closely with British Airways to maximize Florida’s Paradise Coast’s participation
with the BA co-op Florida campaign, and ensure highly targeted messaging for our destination.
The campaign consists of two commissioned native articles on AOL and Huffington Post.
We have completed copy for a selection of highlight points and sent now following the initial
brief – all currently checked and approved copy and images. We are working closely with the
CVB & PR office to approve all copy, Images and Logo while safeguarding the tight timelines.
The planned articles are ‘Live Like a Local In…Naples, Marco Island & Everglades’ and
‘Alternative Ways To Explore Florida’s Paradise Coast Spectacular Everglades’.
Again with a call to action via BA Holidays and special offers from our Industry Partners.
Assisted industry partner Inn at Pelican Bay
We researched on behalf of Inn at Pelican Bay regarding a request from UK company ‘ Hands
Up Holidays’. We checked with V Florida and Brand USA. It seems they are a London based
company (family run) – that specialise in 'luxury volunteer vacation'. This is perhaps not our
focus market and as we have never worked with them – we recommended payment upfront
and careful with contract as probably very small numbers.
Travel Counsellors Florida Partners Co-op Activity, April – May 17
As part of Visit Florida’s takeover day with Travel Counsellors, which we attended in April, the
final activity involved a co-op B2B communication. The Florida focus e-newsletter was
distributed to 1,028 travel counsellors in the last week of May 2017.
For the copy we provided background information on Naples, Marco Island & the Everglades as
well as three ‘must do’ activities when in the destination.
Travel Counsellors e-newsletter
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Virgin Holidays Co-op Florida Campaign – April-May’17
Ongoing - approval of this campaign and now activated. We are managing the activation to
ensure Florida’s Paradise Coast participation. We further negotiated with Virgin Holidays to
feature Naples, Marco Island & the Everglades prominently within the overall campaign and
have the call-to action for our Industry Partners special offers. We have sent refreshed assets
for the project and are working closely with the Virgin Holidays team regarding the creative for
the Print, Digital and OOH content – including all approval.
PUBLIC RELATIONS
Publication/
Circulation
Date of
travel
Angle/
Theme
Industry partners Status
update/
publish
date
PR Value
A league of their
own: US Road
Trips (BAFTA
award winning).
James Cordon’s
TV show on Sky
1
Viewership
ratings: 1.39
million
B-roll
footage
sent of the
Everglades
Florida themes
episode,
featuring
Everglades
No industry partners
were involved on this
occasion – simply the
provision of b-roll
footage
Pending
Air dates not
officially
released –
said to air
around
August 2017
$1,489
Sunday Times
(National
online/offline
newspaper)
Circulation:
789,145
Discussed
with
journalist
potential
dining
options
Never heard of
classical US
road trips?
Something
different to
Route 66.
Rod and Gun Club
Completed
Article
released
17th March
2017
$28,074
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Selling Travel
(Trade
publication)
Circulation:
14,925
Press
release
sent to
journalist
What new in
2017.
1. Everglades
2. Quinn’s on the
Beach Marco
Island
Completed
Naples
received
1/5th in
March issue
$918
Independent
(National
online/offline
newspaper)
Circulation:
75,127,812
Simon
visited our
region on
22nd –
23rd
October
Film series on
the less
familiar
destinations in
Florida
1. Lemon Tree Inn
2. The Dock at
Crayton Cove
3. Joanie’s Blue Crab
Café
4. 5th Avenue
Completed
Naples had 1
page and
video online.
Present by
respected
journalist
Simon Calder
$71,0000
SOCIAL MEDIA ACTIVITIES
Activity Status/Result
We continue to keep a presence on
@ParadiseCoastUK. The twitter and facebook
accounts stay relevant by posting and
retweeting trending subjects as well as
continuing with inspiration travel posts.
We are researching a proposal for Facebook
advertising campaign in order to grow the
number of fans on our Facebook page. By
targeting friends of friends, we will increase
our following and thereby increase interaction
on our page.
@ParadiseCoastUK continues to grow
followers and get support through retweets
and likes.
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A selection of Facebook and Twitter updates this month
Facebook #wisdomwednesday
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Monthly Report
May 2017
Brazil
MARKET INFORMATION
• After two years in a recession, the economy grew 1.12% in the first quarter, says the Central
Bank. Influenced by a record crop harvest, the central bank's indicator of economic activity
rose 1.12% in the first quarter over the last three months of last year, shows data released on
Monday (http://m.folha.uol.com.br/mercado/2017/05/1884114-atividade-economica-cresceu-112-no-
primeiro-trimestre-diz-bc.shtml)
• On April 28 that the Federal Court authorized the baggage charges, with the suspension of an
injunction that prohibited the new rules of the Commercial Aviation Association (ANAC). In
the last 15 days, the four Brazilian companies Azul, Latam, Gol and Avianca have spoken about
how the new measures will be. See the changes in the link
(http://www.mercadoeeventos.com.br/noticias/aviacao/aereas-anunciam-novas-regras-para-despacho-
de-bagagem-veja-o-que-mudou/ )
• The corruption News broadcasted on May 18 resulted in an increase in dollar rates that
reached 9%. In some exchange stores, the rate reached R$4,00 for a dollar.
(http://www.panrotas.com.br/noticia-turismo/mercado/2017/05/dolar-em-alta-mercado-repercute-
denuncia-contra-temer_146629.html?lista )
• CVC bought Trend Group, in a business transaction evaluated in over USD80 Million that will
add to the group six more companies, Trend Operator (national and international hotels plus
other products for leisure and corporate), Shop Hotel (low-cost for B2B product sales), TC
World (air consolidator), Trend Travel USA (US based company), Trend Tech (technology) and
VHC - Vacation Homes Collection (house rental company in the US).
(http://www.panrotas.com.br/noticia-turismo/mercado/cvc-adquire-grupo-trend-por-r-258-
milhoes-saiba-os-detalhes_146282.html?voceViuDestaque
• Brasilturis newspaper published an article on tendencies in the Latin American tourism
market, based on an analysis from Euromonitor International. The article states that three
groups must receive special attention from destinations in the near future: people over 50
year old (the number of tourists in this segment will grow 40% until 2020, reaching nearly 90
million people), independent professionals (from 2010 to 2016 over 7 million people invested
in their own businesses) and women travelling by themselves (women “empowerment”
already has its place in the tourism market. In Brazil, one in every 8 women plans to travel, by
herself, in 2017. This segment represents 3 million travelers, and is not at all related to age. It
can range from 18 to 86 years old). (Brasilturis #800, May 2017)
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TRADE
Leisure Sales Calls / Meetings
Name Market Company Objective and Outcome Follow Up
Ricardo Bezerra
ricardo.bezerra@voeazul.com.
br
BR
Azul Viagens – TO
Av. Marcos
Penteado de U.
Rodrigues, 939 –
Torre Jatobá, 9th
floor – Barueri/SP –
06460-040 –
Phone: 5511
4134.9800
Training will be done
after IPW on a date
TBC by Azul.
With the new
system online
and new
flights leaving
from Recife to
Orlando, Azul
wants to
schedule a
FAM for 2018.
We suggested
the month of
May.
Cesar Turlão
cesar.turlao@ancoradouro.co
m.br
BR
Ancoradouro – TO
Av. Dr. Liráucio
Gomes, 55 –
Campinas/SP -
13024-490
Phone: 5519
21373034
Ancoradouro was able
to secure a
partnership with
AVIANCA for the
upcoming FAM in
August. The airline
will provide the group
with the tickets, and
one representative
will join us in the
FAM.
The date in
pending
AVIANCA’s
definition. We
proposed the
second of
third week of
August.
Paulo Bispo
pbispo@ofb.com.br
BR
OFB – TO
Av. Tancredo
Neves, 805 – Suite
601 - Salvador/BA –
41820-021
Phone: 5571
33415100
OFB hasn’t sold
Naples yet, but they
are expanding their
portfolio to the USA.
They will develop the
products and then e-
mail market them to
their mailing of
agencies.
We will assist
them in
developing
new tour
packages to
include PC.
Bárbara Picolo
barbara.picolo@flytour.com.br BR Flytour – TO With the indefinition
of Visit Florida’s
participation in Feirão
Barbara is
adjusted the
proposal for
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Av. Francisco
Matarazzo, 1350 –
Torre II – 2nd floor
– São Paulo/SP –
05001-100
Phone: 5511
4503.2525
Flytour, we requested
an individual quote
from Flytour to
participate in Feirão.
immediate
remittance to
PC for
approval.
Bruno Sá
bruno@mmtgapnet.com.br
BR
MMT – TO
Francisco
Matarazzo, 1350 -
Água Branca - São
Paulo/SP - 01144-
080 – Phone 5511
4503.1444
Bruno was in São
Paulo from June 20-31
and provided Trend
team will a feedback
on the sites he visited
in the May FAM, in
Paradise Coast
Will send us a
feedback on
the FAM soon.
Sergio Vianna
sergio.vianna@abreutur.com.b
r
BR
Abreu – TO
Rua Lauro Muller,
116 – Suite 905 –
Rio de Janeiro/RJ –
22290-906
Phone: 5521
2586.1806
Sergio stated that the
product is very good.
He will open a new
Abreu office in Brasília
from next month on,
and will promote the
products there.
Sergio sold a
New Year
package while
still in the
FAM. Good
prospects.
Zilda Moura
zilda.pirauaviagens@gmail.co
m
PE
Pirauá – TA
Av. Bernardo Vieira
de Melo, 4099 –
Piedade -
Jaboatão/PE –
54420-10 Phone:
5581 3062.3921
Pirauá is a big seller of
Florida products, but
they have sold only
Miami and Orlando so
far.
Sent
collaterals,
digitals, video
links and
image bank
link.
Vitor Santos
vitor.santos@orinter.com.br BR
Orinter – TO
Rua da Consolação,
247 – 8th floor –
São Paulo/SP –
01301-903 –
Orinter Roadshow
Motorhome project
had to be adjusted.
Will send us
the project for
evaluation
when it’s
ready.
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Phone: 5511
3514.4444
Marcus Campos
mcampos@trendoperadora.co
m.br
BR
Trend – TO
Rua Alceu Amoroso
de Lima, 470 – Ed.
Niemayer – Suite
909 – Caminho das
Árvores –
Salvador/BA –
41820-770
Phone:
55713016.1500
Marcus will provide us
with some dates for
the training schedule,
where we can partner
with Trend to
capacitate the agents.
On stand by.
Agnes Vilela
embarcaviagens@gmail.com
PE
Embarca – TA
Rua Martins
Ribeiro, 137 –
Hipódromo –
Recife/PE
Phone: 5581
99665.0854
Embarca’s #1 product
is Florida, and they
have sold Naples
before.
Sent
collaterals,
digitals, video
links and
image bank
link.
Clovis Casemiro
clovis.casemiro@iglta.org
BR
IGLTA – Association
Phone: 5511 9692-
05454
We had a meeting to
talk about the LGBT
actions he was
developing and how
we could help to
develop more his
event for next year.
Is PC able to
provide IGLTA
with a LGBT
informal
guide, or
brochure?
Tatiane Costa
tatianne@aldeiaviagens.com.b
r
PE
Aldeia – TA
Estrada da Aldeia,
Km 4,5, 3947 –
Suite 13A – Aldeia
dos Camarás –
Camaragibe/PE
Aldeia is starting to
promote new
destinations to their
clients, and will add
PC to their portfolio.
We sent them
all the
collateral
available, and
will assist in
developing
the products if
necessary.
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Phone: 5581
3352.0231
Juanice Barros
igarassuturismo@hotmail.com
PE
Igarassu – TO
Rua Centro
Comercial, box 26C
– Igarassu/PE
Phone: 5581
99996.4115
Igarassu has just
started developing
their international
portfolio, and is
interested in Florida
destinations.
Sent
collaterals,
digitals, video
links and
image bank
link.
Cristiane Lago BR
Queensberry – TO
Avenida São Luís,
165 – República -
São Paulo/SP -
01046-001
Phone: 5511
3217.7100
They are specialized in
luxury groups with
guides,
Honeymooners and
Weeding, experience
packages and
gastronomy. The
argument they use for
not selling too much
Florida is that the
guest finds easy to
buy it thru internet
and the passenger do
not need a travel
agent or tour
operator assistance.
They are interested in
niche trainings for
staff
Training to be
schedule after
the IPW.
Erica do Carmo
contato.abc@numatur.com.br
SP
Numatur – TA
R. Campos Sáles,
71 - Centro, Santo
André/SP - 09015-
200
Telefone: 5511
4994.4000
Selling Florida for the
last years, but not
Naples or Marcos
Island.
Sent
collaterals,
digitals, video
links and
image bank
link.
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Alane Alves
viagensdesucesso@outlook.co
m
PE
Sucesso – TA
Rua João Batista de
Carvalho, 99 – São
Sebastião
Carpina/PE –
Phone: 5581
3621.4503
Works with groups,
and takes big
numbers to Florida.
Has included Naples in
their itineraries
before, but mostly
Orlando and Miami.
Sent
collaterals,
digitals, video
links and
image bank
link. They will
add PC to
their portfolio.
Diego Souza
diego@tboholidays.com
BR
Tboholidays –
Broker
Rua André
Fernandes, 205-A –
Suite 01 – Itaim
Bibi – São Paulo/SP
– 04536-020
Phone: 5511
3078.1550
Tboholidays is a hotel
broker platform based
in Dubai that is now
operating in Brazil and
expanding to the
northeast of the
country. They will
include PC products.
Sent
collaterals,
digitals, video
links and
image bank
link. We will
connect them
to hotels as
requested.
Teka Araujo
tekaraujo@btl.com.br
BA
BTL – TA
Av. Tanchedo
Neves, 620 – Suite
1604 – Mundo
Plaza, Caminho das
Árvores
Salvador/BA
41820-020 - Phone:
5571 3367.1349
BTL has requested
more information on
PC and its highlights.
Sent
collaterals,
digitals, video
links and
image bank
link.
Ricardo Coelho
ricardocoelho.8570@cvc.com.
br
BA
CVC – TO
Av. Luis Viana Filho,
13223 – Ed. Hangar
Empresarial II –
Suite 104 – Paralela
– Salvador/BA –
41500-300 - Phone:
5571 3500.6100
CVC Bahia has been
selling Florida. They
are aware of all PC
products available
and will send out an
e-mail MKT to their
agency portfolio.
Sent
collaterals,
digitals, video
links and
image bank
link.
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Leandro Lustosa
Leandro.lustosa@aa.com
BR
American Airlines
Bahia – Airline
Phone: 5571
9633.8312
Leandro stated that
AA might bring back
the direct flight from
Salvador to Miami,
which would be great
news for PC. Not in a
near future though.
We will keep
monitoring
and pushing
for new
Florida flights.
MICE Sales Calls / Meetings
Name Market Company Objective and
Outcome Follow Up
Training
Name of
Company Market Number of
Staff Trained Training Follow Up
Visit Florida
Partner
Training
BR 60
Present destination and highlights to all
the agents.
Agents were very
responsive to the
training. The quiz in
the end promoted the
discussion regarding
the destination and
the exchange of
information among
them, who helped
each other answer
the questions
correctly.
Panrotas:
http://www.panrotas.
com.br/noticia-
turismo/eventos/201
7/05/veja-fotos-da-
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capacitacao-do-visit-
florida-em-sao-
paulo_146721.html?p
esquisa
Mercado & Eventos:
http://www.mercado
eeventos.com.br/noti
cias/visit-florida-quer-
atrair-mais-visitantes-
para-fora-do-eixo-
miami-e-orlando/
Promotions (Joint Marketing Activities – JMA’s)
AVIAREPS is quoting and preparing a list of Co-Op and Trade actions for 2017. We will send this as soon
as possible.
Tour
Operator
Name
Market Description – Coop Actions Launch/Start Status
Ancorado
uro BR
Only one training and the FAM Tour missing.
Packages on website:
Final stages.
Second training
scheduled to June
in Ribeirão Preto,
SP countryside.
Date will be
defined soon.
FAMTour will place
in August/2017,
sponsored by
AVIANCA. Date to
be confirmed
according to airline
availability, to
second or third
week of August.
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Shows / Sales Missions / Fam Trips (Media and Trade) / Other
Name Market Description Date Status
Brand
USA
FAM
SP, Rio
and
Paraná
PB hosted a FAM in partnership with Brand USA, for
5 TOP Tour Operators: Trend, MMT, 55 Destinos,
Schultz and Abreu. The FAM was divided into three
destinations: New York, Palm Beaches and
Naples/Marco Island.
From May
4 to 12.
Palm
Beaches 7
to 9.
Finalized. All
operators
enjoyed and
learned a lot
about the
destination. All
activities planned
were done and
feedback is
excellent. We
have sent them a
few questions to
answer regarding
the content of
the trip and
future actions. As
soon as we get all
answers we will
send the over to
PC for analysis.
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MEDIA RESULTS
Media Meetings
Name Publication/Media Market
Objective &
Meeting
Notes
Follow Up
Talita
Viagens S/A BR Meeting Discuss new opportunities
talita@viagenssa.com
Leo Vidal
Maior Viagem BR Meeting Discuss new opportunities
contato@maiorviagem.net
Cristina Massari O Globo - Boa
Viagem BR Meeting Discuss new opportunities
cristina.massari@oglobo.com.br
Fernanda Lara I'm Press - Media
database tool BR Meeting Discuss new opportunities
fernanda@imcgrupo.com.br
Mirela TopClip -
Company of
clipping
BR Meeting Discuss new opportunities
qualviagempress@gmail.com
Natália Manczyk Viaje Mais / Viaje
Mais Luxo BR Meeting Press Trip opportunity
natalia@europanet.com.br
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DIGITAL RESULTS
Viajando a Dois
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Coisas que Amamos
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Nana Me Leva
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Panrotas
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Natalia Pelo Mundo
Natalia Pelo Mundo
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Natalia Pelo Mundo
Natalia Pelo Mundo
Natalia Pelo Mundo
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Natalia Pelo Mundo
Natalia Pelo Mundo
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Natalia Pelo Mundo
Revista Viaje Mais
Revista Viaje Mais
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Revista Viaje Mais
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Revista Viaje Mais
Revista Viaje Mais
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Revista Viaje Mais
MEDIA LINKS
• Viajando a Dois
http://viajandoadois.com/12-lugares-para-lua-de-mel-em-2017
• Coisas que Amamos
http://coisasqueamamos.com/tag/everglades/
• Nana Me Leva
http://nanameleva.com.br/naples-uma-cidade-super-fofa-na-florida/
• Natalia Pelo Mundo
https://www.instagram.com/p/BUmLmorjh-7/
https://www.instagram.com/p/BUnlLHKDPPK/
https://www.instagram.com/p/BUqLXfDjX1O/
https://www.instagram.com/p/BUrjBNGjsN-/
https://www.instagram.com/p/BUs4aa2jiPz/
https://www.instagram.com/p/BUxHmXEj7LL/
https://www.instagram.com/p/BUx2j8_jwRt/
https://www.instagram.com/p/BUz4e2cDzcu/
https://www.instagram.com/p/BU0zXL7jFog/
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• Revista Viaje Mais
https://www.instagram.com/p/BUz-BMaDGb0/
https://www.instagram.com/p/BUx0bogjGya/
https://www.instagram.com/p/BUviWwIj1_G/
https://www.instagram.com/p/BUu8tmVjoKO/
https://www.instagram.com/p/BUrXxm_jJeZ/
https://www.instagram.com/p/BUnnIiYDiQA/
MEDIA VALUE
MEDIA SUBJECT PUBL.
DATE
MEDIA
VALUE CIRCULATION
Viajando a Dois 12 Places for Honeymoon in 2017 4-29 TBC TBC
Coisas que Amamos Airboat Tour in The Everglades 5-22 TBC TBC
Nana Me Leva Naples: a cute city in Florida 5-8 TBC TBC
Panrotas See photos of the training of Visit Florida in Sao Paulo 5-24 USD
6,000.00 510,000
Instagram Natalia Pelo
Mundo 9 Posts May USD
1,800.00 17,100
Instagram Revista Viaje
Mais 6 Posts June USD
1,200.00 2,766
Total USD
9,000.00 529,866
SOCIAL MEDIA
Facebook Paradise Coast
Facebook address is www.facebook.com/paradisecoastbr
We achieved a significant rate of engagement and have now over 18,427 likes on the page.
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Promoting The Everglades
Post with video Post promoting the pet-friendly month
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Instagram
Promoting Naples Pier
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DIRECTOR ACTIVITIES- Jack Wert
May- June 2017
PERIOD AT A GLANCE 2017
2016
Number of Advocacy Contacts 7
6
Number of Trade Show/Conferences 3
2
Number of Tourism Industry Events 7
5
Number of PR Interviews/Communications 4 4
4
Advocacy
• DMAI Advocacy Committee Meeting
• Conference calls with Visit Florida, Florida Assoc of Destination Marketing Organizations on
pending legislation to reduce funding for Visit Florida
• Phone calls & e-mails with Collier Lodging & Tourism Alliance on legislative issues
• Communications with Florida legislative delegation on preserving Visit Florida funding
• Meetings on sports complex designs
• Meetings with County Finance and Clerk on tourism payment issues
• Meetings with County Procurement on contract issues
Trade Shows/Tourism Industry Conferences
• Destination Marketing Accreditation Program Board Meeting Conference Calls
• Collier County Tourism Alliance Board Meeting
• IPW Trade Show in Washington DC to meet with tour operators, journalists and trade publishers
Tourism Industry
• Naples Depot meetings with Naples Chamber and Facilities and Budget Office on the new
Information Center at the Depot
• Meeting with Community Foundation on Greenway District Project
• Presentations to Marco Realtors Assoc.
• International Golf Tour Operators fam trip from Miami
• Meeting with Fakahatchee Friends group on funding requests
• Paradise Coast Blueway Committee meeting
• Parks and Recreation meetings on booking of facilities for future events
Promotional Activities 4
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Public Relations/Communications
• Press interviews with Fort Myers News Press, NBC-2 and WINK TV
• Collier New Hire Orientation on Tourism
Promotional Activities/Special Events
• Meeting with LPGA Championship 2017 and Chubb Classic 2018 event organizers.
• Meetings with Pickleball event organizers and FBU event organizers on plans for 2018 events
• Meeting with USGA golf event organizers
• Meetings with FBU event organizers
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GROUP MEETING SALES REPORT
Debi DeBenedetto – Group Sales & Marketing Manager
May 10, 2017 – June 6, 2017
PERIOD AT A GLANCE
2016 2017
Number of Meeting Planner
Contacts
96 86 Planners this month +
Number of RFP’s leads sent
52 45 RFP’s sent in 25 days -
potential $ 12 Million
Number of Groups booked
5 18 groups booked!
Total Room Nights/Econ. Impact
for Period booked
3032 room nights
$1,055,936.30 Economic
Impact
$4,106,973.42 estimated
Economic impact
9073 room nights booked
Holding 150 open RFP’s with potential Econ. Impact = $54 million
Number of RFP Enhancement
(RFPE) Requests
7 new requests granted funds 6
Number of RFPE’s to Contract
2 4 booked 3 lost
Site Visits
6 2 Sites Patti Coles
Undersea Cancelled site
Number of Shows Attended 3
1 Smart Meetings
Sales Activities this Period
• Attended Smart Meetings Orlando met with 38 planners one on one
• Proof ads, newsletters
• Prospecting phone and email and follow up on lead generation program with SDR 6 leads
prospected.
• Preparations and appointments for IBTM coming June 14 & 15
• Preparations and final confirmations for post IBTM Fam -9 total attending June 16-19
• Registered for CMITE, and Connect Marketplace
• Declined to bid SITE TX tech conference CVB brought to hotels but they declined to bid it
• Preparations to attend FADMO – Florida Association of Destination Marketing Organizations will
attend June 7-9 - Education
• Took on-line County training class – Time Management Skills
• Interview with John Harbison writer for Insurance & Financial publication for article
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• Interview with John Buchanan for another Insurance & Financial Story
• Review of Newsletter statistics from Paradise Agency – Our newsletters get good response and
open rates that show continued success – 12-15% open rates
• Completed a study for Paradise Agency on successes of Medical and Insurance & Financial RFP
increases after pushing to this market – Each of those markets has shown continued increases in
Raps
• Conducted a strategic marketing group sales meeting with 22 hotel/DMC and attraction
partners to brainstorm group sales strategy for 2018 – May 18, 2017 from 1-3 pm – very
productive – notes available upon request
• Meeting with Hilton Marco Island Beach Resort & property site
• Attended Charlotte County Tourism annual event as CVB rep May 12
Fam Activities:
• Planning for IBTM June 2017 – still pending Takes place June 16-19
• HelmsBriscoe Wellness Fam Sept 2017 – still pending – details complete
Sales Plan Goal Tracking
• Midwest Sales Rep Contract Labor job seeking project finally underway – RFP should be
published June 7 – Reviews in July and hire start Oct. 1 with TDC and BCC approvals
• Please Meet Maria Power our new Job bank sales assistant
• Completed update new design for top 10 reasons planners should meet in Paradise
• On track with sales & Marketing plan for groups
• Pace Report shown below:
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TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT
Claudia Cianfero
Dates May 6 – June 2, 2017
PERIOD AT A GLANCE
2016 2017
Number of Travel Agent Contacts
18 0
Number of Tour Operator
Contacts
32 39
Number of FAM’s/Site Visits
5 1
Number Trade Shows Attended 1 1
•
• EVENTS RECAP
• FAM’s/Site Visits:
• Brand USA Brazil Tour Operator FAM
• May 10 – 12, 2017
• Location: Florida’s Paradise Coast
• Trends/Comments: We hosted 5 hand-picked tour operators that do business in the Paradise
Coast. By seeing and experiencing the Paradise Coast first-hand these tour operators will go
back and create packages to promote the destination. These are typically in conjunction with a
pre or post stay in Orlando or Miami. See attached for list of participants and itinerary.
• Group kayaking thanks to AWE
•
#NEXT 2017; May 16-18, 2017; Location: Cancun, Mexico
• Trends/Comments: This is the second year that I attended this Latin American luxury tour
operator show.
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• Over the 3 days I met with 33 tour operators at one-on-one meetings, seminars and networking
events. What stood out this year is that there is much interest in our destination from the
Peruvian market. I met with several operators that want to start promoting Naples and Marco
Island to differentiate themselves from the rest of the operators – they want to have something
unique to sell. It seems that with the many direct flights into Fort Lauderdale and Miami from
Lima that we are now on their radar. Argentina and Colombia tour operators continue to have
interest and are requesting trainings in their offices.
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PUBLIC RELATIONS & COMMUNICATIONS REPORT
May 2017
PERIOD AT A GLANCE
Number of Media Submissions from CVB PR -
125
125 Total
• 70 – Direct submissions, pitches
• 55 – News release distribution
Number of Journalists Hosted in Destination - 6
6 Total
• 4 – How To Do Florida TV crew
• 1 – Anja Beckman, Travel on Toast, freelance
(Germany)
• 1 – Natalia Manczyk – Viaje Mais (Brazil)
Number of News Releases Written and/or
Issued by CVB - 5
News Releases –
• Collier Appoints Deputy Director
Tourism/Sports – Ed Caum
• UPDATE: Offseason Adventures for Families,
Couples/Transformed Hotels, Dining Lead
What’s New
• Marco Island Guest Experience Transformed-
IPW news
• Naples Culinary Scene-IPW news
• Golf is Great in Naples, Fla. – Website media
center
Publicity Highlights
(not included in agency reporting)
• Naples Florida Weekly: Weak Winter-Tourism
#’s down in all but Collier – here’s why.
• Naples Daily News: Collier saw tourism
strengthen in April
• 8 Cool Luxury Hotel Free Amenities
• ConventionSouth 2017 “Top Hot Spots for
Winter Events”
• Association News – The Sunshine Factor:
roundup of central, south Florida
Top Staff Projects – J. Modys
• Video shoot coordination, escort for How To
Do Florida episode-artificial reef
• Travel On Toast German blogger visit
coordination
• Planning, execution of social media activation
for Nat’l Travel & Tourism Week
• Direct activities of Digital team, LHG PR team
• PRSA-SATW Travel & Tourism PR/Media
Conference
• Photo workshop with NatGeo photographer
• Attend post-Pickleball tourney meeting
• Copy edits to consumer e-newsletters and
corresponding updates to linked web content
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• FL SEE Board of Director’s meeting
• JoNell, Buzzy – Serve as judges for Inn on 5th
corporate meeting sandcastle contest
• Ongoing addition of website articles, listings,
events.
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DIGITAL & SOCIAL MEDIA REPORT
MAY 2017
PERIOD AT A GLANCE
2017 2016
Twitter Accounts (3)
194 Post, 3,741 Total Engagements,
89 Link Clicks, 111 New Followers,
109,354 Twitter Impressions
283 Post, 2,607 Total Engagements,
97 Link Clicks, 150 New Followers,
144,333 Twitter Impressions
Facebook Accounts (5)
736 New Fans, 8,665 Engagements,
253 Post, 1,584,813 Impressions
334 New Fans, 8,008 Engagements,
77 Post, 806,493 Impressions
Instagram Accounts (2)
43 Posts, 171 followers gained,
4,836 Engagements,
30 Posts, 66 followers gained,
805 Engagements
Website Enhancements
• Updated / Created Event / Deals / Partner Listings
• Update Paradise Coast in the News website section
• Updated Meetings Page Hotel Deals / Group Deals
• Assist various partners with website listing assistance
• Post Events to Paradisecoast.com Website
• Post Various Deals to Paradisecoast.com Website
• Update Sports Website Domain / Events
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SPORTS MARKETING REPORT- Ed Caum, Michael Obyc & Nicole King
June, 2017
PERIOD AT A
GLANCE
Event Name # ATTENDEES # ROOM
NIGHTS
DIRECT
VISITOR
SPENDING
Approved
Funding
Amount
Funding
Awarded
Acquisition
Cost*
FSSAA Boy’s
Volleyball State
Championships
384 63 $223,112.00
$7,800.00 $4,436.00 $70.41
USTA National
Clay Court
Championships
600 71 $91,800.00 $1,400.00 $852.00 $12.00
ITA Womens’s Pro
Circuit Week 1
1500 415 $612,000.00 $7,800.00 $4,980.00 $12.00
ITA Women’s Pro
Circuit Week 2
1500 368 $612,000.00 $4,100.00 $4,100.00 $11.14
Sweetbay
Memorial Cup
7300 212 $1,196,175.00 $4,850.00 $4119.16 $9.93
APRIL Events, 2017
Alligator Alley 940 201 $166,700.00 $2000 $2000 $9.95
FF Spring Classic 3105 551 $596,520.00 $5950.00 $5950 $10.80
*Acquisition cost is used in the sports tourism industry to determine ROI for funding spent.
Comparison Report
(May, 2016) (May,2017) Change
Number of Events 4 5 +1
YTD Events 31 18 -13
Monthly Attendees 4623 11,284 +6661
YTD Attendees 38,151 50,374 +12,223
Monthly Room Nights 1814 1129 -685
YTD Room Nights 13,649 7640 -6009
Monthly Est. Direct Spending $749,700.00 $2,735,087.00 +$1,610,537.00
YTD Est. Direct Spending $14,720,550.00 $9,538,228.00 -$5,182,322.00
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Development Activities this Period
• Attended the monthly TDC and BCC Meetings Sports Council meetings
• Visited all sporting events in June
• Attended conference call Pro Watercross
• Attended meeting with Parks & Rec staff regarding policy’s/procedures
• Attended Kids Day at the Women’s Pro Tennis Circuit
• Attended meeting with PR department
• Attended Tourism staff meeting
• Visited sporting venues in Palm Beach
• Attended FSF Summit in Palm Beach
• Attended conference call with FBU
• Prepared executive summary for upcoming events
• Hosted a site visit
• Attended artificial turf project meeting
• Updated Facebook Page Sports in Paradise
• Updated Twitter feed @athleteparadise
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Future Project Highlights
Production/Lead Highlights
PARADISE COAST℠ FILM OFFICE
June 2017
PERIOD AT
A GLANCE
This Year Last Year Spending
Estimate
New or
Repeat
Productions 1 2 $15,500 1 new
Working
Leads
4 8
Meetings
Attended
1 1
Events/
Tradeshows
1 2
Media
Assisted
1 0
Location
Scouts
1 1
• The Produced By Conference, is a signature event of the Producers
Guild of America, showcasing influential decision-makers in the
entertainment industry who represent the best of the diverse creative
• Next U.K. – British fashion retailer did a week-long catalogue shoot
in Everglades City.
• Speedo/USA will be doing an extensive photo shoot at a local resort in
September.
community working in film, television, and digital. Attendees have an opportunity to network
with Oscar®-winning filmmakers, Emmy®-winning showrunners, and the next generation of creative
and innovative entrepreneurs. Prior to the conference, Film Florida is hosting a reception for PGA
participants.
• Working with Film Florida and its entertainment insurance members, the Film Commissioners have
updated and revised our hurricane preparedness plan for 2017. The customized document is
available for all productions filming June 1 through November 30, 2017. (Attached)
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DIAMONDE EUROPEAN REPRESENTATION
SUMMARY OF ACHIEVEMENTS
TOUR OPERATOR ACCOUNTS
Key Accounts
Tour Operator Achievement Cost
Airtours (Austria) Secured and held training on the entire
DiaMonde portfolio at the airtours call center
in Vienna on May 9, 5 passengers in total
CANUSA Secured and scheduled a destination training
for the travel agents in the Stuttgart office on
July 4th, 2017.
Swiss Accounts
Tour Operator Achievement Cost
Kuoni Secured and scheduled a destination training
for the service team on August 8th, 2017.
TUI Switzerland Secured and scheduled a destination training
for the service team on August 8th, 2017.
Benelux Accounts
Tour Operator Achievement Cost
GoAmerika The feedback from Hans Tattersall who spend
a week at the Edgewater Hotel with his family
was excellent, we arranged special rates for
his stay. He enjoyed the stay, especially the
hotel. He and his family were experiencing a
beach stay and a cruise afterwards, which
they will now include in their offers online. They
appreciated the relaxed and the high
standards Naples offers, compared to other
destinations like Frt. Myers and Kissimmee.
Secondary Accounts
Tour Operator Achievement Cost
Schauinsland Reisen We held a telephone conference with one of
the new product managers of the USA
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product management Martina Yurdagel. We
introduced ourselves and asked why the PAX
number went down from 300 PAX in 2015 to
200 PAX in 2016 as well as the hotel exposure
of NAP in the brochure, which went down
from 5 to 2 hotels and now to only 1 hotel in
the brochure for 2018. It’s the same situation
for other Florida destinations. Unfortunately,
this was due to some internal changes. They
are planning to expand the Florida portfolio
again for the winter offers in their online
feature, which is bookable for their TAs as well
as consumer. We have provided them with a
selection of hotels for them to feature online,
as there are only 2 hotels for now.
Usa-reisen.de Finalized online campaign: the newsletter to
over 60.000 consumer had an opening rate
of 38% which is excellent, the click rate was
5,3% which is very high as well. The 2-week
offer promoted in the newsletter was 50%
more requested than the short-trip offer. We
had a box for each city and from Naples,
Marco Island and Everglades City Marco
Island was the most interesting box. The
landing pages were created in April and the
Facebook posts were posted in May, on top
of the 2 posts we could negotiate 2 more
Facebook posts. The sales newsletter
including offers, was sent out on May 19th. All
in all, this campaign was very successful.
USD 2,999
Faszination Fernweh Secured and scheduled a destination
training for the service team on July 14th,
2017.
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TRAVEL AGENTS
Sales calls: Total of 31 personal visits to travel agents in Vienna, Munich,
Dormagen and Wuppertal.
Booking Assistance: Assisted 1 of agency (Reiseagntur Dick) with info on the
Everglades.
Support: Supported 1 agency (TUI Reisecenter) with a giveaway for an event in
the travel agency.
EVENTS
TUI live erleben
o Dates: 30. April
o Cities: Everglades, Naples
o Profile /Number of attendees: about 120 travel agents and 20 of TUI staff
o Feedback: TUI conducted their main annual TA event in Florida in April,
named “Florida Live erleben”. We have achieved that NAP was
included into the fam trip itinerary. 120 agents were accompanied by
the TUI product team. The group was staying in different areas in Florida
and came to NAP for an air boat ride with Wooten’s Everglades Airboat
Tours. On their way to the Everglades many stopped in Naples on the
Pier, Tin City and 5th Avenue individually, as it was suggested to them in
their itinerary. NAP welcome backs as well as lunch boxes (Oyster
House) were provided. The feedback from the agents was
overwhelmingly great! All of them saw many alligators and had a blast
during the tour, many spoke of the tour as their highlight during this fam.
The product manager Carmen Kreps and her boss Robin Brückner were
very happy with the outcome and enjoyed the tour themselves. The
feedback from the agents who went to Naples, was excellent as well,
they wished to have more time there, which was initially planned from
our side but couldn’t be realized in the end from TUI sides. The whole
fam had their final evening in Miami Beach, where Claudia Cianfero
and Anne-Kathrine Graf joined the event as well and represented NAP
and used the time for networking with the product team as well as the
travel agents. All in all, it was a good outcome, but we would have
wished to show the group more of the region.
Willy-Scharnow FAM
o Dates: May 3-6, 2017
o Cities: Naples, Marco Island, Everglades
o Profile /Number of attendees: 14 handpicked travel agents have
visited the area, all varying in age and experience
o Feedback: The agents stayed in NAP for 3 nights and 2 whole days; one
night at the Hilton Marco Island Beach Resort and Spa, which was great
for them to see the renovations, which they liked very much, especially
the breakfast at the beach; the second night they stayed at the Hyatt
House Naples, which they enjoyed as it is close to Naples city center;
the third night they stayed at the Holiday Inn Express & Suites Downtown
Naples, where they especially liked the benefits the hotel has to offer.
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The agents were impressed with the area. Many of the participants
knew the destination but haven’t been to NAP personally. Their absolute
highlights were the Dolphin Explorer Tour as well as the Conservancy of
Southwest Florida. The entire group was very interested not only in the
destination but also in the hotels they have visited. It was also perfect to
start the tour on Marco Island so the agents could get the island feeling
directly and see the advantages of the island. They enjoyed Naples as
well and loved the atmosphere and the city center very much. They
told us they could easily sell the destination to their clients and offer it as
alternative to a medium-haul vacation as the summer rates in NAP are
attractive. After they visited NAP they went to Fort Lauderdale and the
feedback from Willy- Scharnow was, that they preferred NAP over Fort.
Lauderdale. A personal follow-up email was sent to each participant
accordingly.
Second personal familiarization trip
o Dates: May 2-3, 2016
o Arriving previously for the TUI fam and using the time in between the
Willy- Scharnow fam trip and the TUI fam, Anne -Kathrine Graf organized
and scheduled site inspections in Naples, Marco Island and the
Everglades to complete her knowledge of the destination.
Registrations / Preparations
o Preparation Dutch newsletter (June 2017)
o Input press release (May 2017)
MARKETING
Type of Activity Details Cost
Expedia The reporting from the social media part of
the campaign was good. We had one
Facebook post, two on Instagram as well as
two on Twitter. All together they reached
443,238 impressions. The postings reach was a
little lower than they first expected. In future
campaigns, we must discuss how we can get
an even better outcome for the social media
part. Please find report attached.
EUR 15,000
Facebook group Along with the Willy-Scharnow fam we
achieved the participants to get a member
in our NAP Facebook group and post from
their accounts about their personal
experiences in NAP, which worked very well
and got interaction among the other group
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members. We are counting 209 group
members in May.
DiaMonde Facebook We could place a NAP dedicated
Facebook post on our DiaMonde Facebook
fan page with over 600 fans mostly travel
agents and other travel industry partners.
Pinterest We have been expanding our NAP
dedicated pin wall on the DiaMonde
account and pinned images and German
blog posts during May.
Facebook # posts: 15 #fans: 8634
#most successful post: 11.05.17 Tin City,
reached 4324 clients, 158 reactions and 115
likes. Please find screenshot attached.
MEDIA / PR
Press release
o We have sent out a press release focusing on the artificial coral reef to
the media in DACH with assistance of PR agency Schirm
Communications. The press release was sent on May 23, 2017.
Blogger project
o We have comprehensively researched among the travel blogger scene
and identified 10 bloggers whom we would love to visit NAP in the future
or have other cooperation’s with. To get as less budget involved as
possible we have reached out to the bloggers and introduced ourselves
as contact persons for cooperation’s and offered our assistance with
accommodation and activities in NAP on availability, when they are in
Florida. We will further monitor them and manage possible responses.
Press request
o We achieved a PR fam press request from Anna Dogadkina, she has an
online magazine called spylista a magazine, focused on lifestyle themes
including travel. She has many followers on her social media channels.
Await further information from her side.
PR FAM
o Karin Beckmann from Travel on Toast a well-known travel blog in
Germany visited Everglades City, she stayed at the Ivey House and did
an Airboat tour as well as a kayak tour with Everglades Area Tours. Her
feedback was excellent she enjoyed her stay and got a good
impression about real Everglades feeling. She posted on Instagram live
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videos (28,000 follower) during her trip and posted 1 post on Instagram
and one on Facebook (11,500 fans) about her Everglades tours. Her
blog post will follow in June. Please find screenshots attached.
o Susann Grassow from Ich bin reisen a popular German travel blog
accompanied the TUI live erleben fam and posted during her visit in
Naples and the Everglades on her Instagram live (25,500 follower).
PROJECTS
IPW Preparation
o Preparation for IPW including preparation of market overview and
update, comprehensive preparation of the meetings as well as manual
appointment schedule.
Social Media Meeting CVB
o During Anne-Kathrine Grafs stay in NAP, she held a social media
meeting with Buzzy Ford. It was discussed that from now on every 3
months during a conference call, they will update the German website,
with new videos, articles and images. Furthermore, it was discussed to
repost more German Instagram posts during popular German travel
times such as the summer, it was also agreed to include even more
German hashtags during this time to reach the travelers. Buzzy always
includes 2 German hashtags on every post. Buzzy also showed Anne-
Kathrine tips and tricks on the social media channels, for example on
how to create an ad, which she can do now by herself, this will save the
CVB the agency cost for placing the ad.
PR/Blog management system
o The media requests have increased and to manage the requests and
the media publication, mainly the follow up, we have established a
management system. From now on we will not only document each
contact in our CRM system, but also will report it in our sheet and will
systematically contact journalists as well as blogger to build a closer
personal relationship.
Insider Tip List
o We updated our Insider tip list and added new tours and culinary
highlights as well as new images. We added the Hyatt House Naples as
wells as the Hawthorn Inn and Suites Naples to the hotel suggestions.
OTA Holidaycheck Conference Call
o We held a meeting with Aleksandar Lukin from the marketing team of
Holidaycheck. This OTA and rating portal gets more and more market
share from the insolvency competitor Unister, therefore we scheduled a
call to see how we can work together. Holidaycheck is a rating portal
as well as the find the best offers of the Tour Operators in Germany for
the consumer on their website. They offer hotels to display themselves
with content on their website FOC, it wasn’t possible to include
destination info so far, but there will be a change and starting
October/November 2017, there will be the possibility also for
destinations to place information. In 2016 Holidaycheck had 232 room
nights in NAP. Next to the FOC website content they have an online
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travel magazine with great content. In the magazine, there is a lot
content for medium-long distances as this was their core business. They
are expanding their international content and offer marketing
packages, many of them based on a cooperation for 12 months with
different actions such as social media postings, articles, banner and
newsletter. He reported that they haven’t worked with any other Florida
destination so far. He will do a competitor analysis and send us proposal
accordingly.
CONSUMER
Brochure fulfillment: 14 in total
HIGHLIGHTS IN JUNE
IPW Washington D.C.
Press release theme culinary highlights NAP, June 2017
B2B & B2C NAP newsletter, June 28, 2017
TO Training DER Touristik, June 27, 2017
TA Sales Calls Saarland, June 22-23, 2017
TA Sales Calls Palatinate region, June 19, 2017
TA Sales Calls Algaeu, June 27-29, 2017
TA Sales Calls Dusseldorf, June 27, 2017
Dutch newsletter via Bell Marketing, June 10, 2017
MARKET NEWS
Economic Overview Germany
Germany Economy Outlook
The German economy increased by 0,6% in the first quarter. Especially the
production of the production industry helped the increase. The manufacturing
sectors and the industry production expanded. The business climate is excellent.
The growth of employment continues to be dynamic. In almost all economic
sectors arise new jobs. The price development noticeable accelerated. The
private and governmental consumption have a noticeable growth. (Source:
BMWI)
Tourism Market Overview Germany
Market share gains in Germany
TUI is profiting from hotels and cruises expansion, and claims to be winning market
share in Germany with high single-digit revenue growth for the summer 2017
season.
Europe’s largest tourism group increased overall turnover by 3.3% to €6,382 million
in the half-year ending March 31, 2017. The seasonal loss in operating profits
(reported EBIT) was reduced to €310.8 million from €422.9 million last year, and the
overall group loss was reduced to €308.6 million from €394.9 million.
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At constant currency rates and on a like-for-like basis excluding the late timing
impact of Easter 2017, underlying EBITA improved by 6.3% to a seasonal loss of
€193.3 million. Including foreign exchange translation and the Easter timing
impact, it declined by 3.8% to -€214.4 million.
The key drivers were higher profits from the hotels and cruises businesses. TUI’s
hotels business improved operating profits (reported EBITA) by 26% to €120 million
and underlying EBITA by 28% to €122.8 million, on turnover up 13% to €300 million.
The cruises business, now including Thomson Cruises, increased turnover by 12% to
€346 million while EBITA was up by 52% at €75 million.
Among the major source markets, the Northern Region (including the UK) had a
5.3% turnover drop while the underlying seasonal loss widened by 14%.
The Central Region (Germany, Austria, Switzerland, Poland) increased turnover by
2.1% to just over €2 billion in the half-year but the underlying loss deepened by 30%
to €143.7 million. The main reason for this was a €24 million financial impact from
the higher than usual sickness levels in TUIFly Germany, where many pilots called
in sick last October amidst a dispute, resulting in many flight cancellations.
More positively, TUI Germany delivered an improvement in its trading
performance, with market share gains and an increased range of holidays and
departure airports, the group noted in its half-year report. The result from aviation
was impacted by additional aircraft repair costs as well as the timing of Easter.
Prospects for the summer 2017 are looking good for the German market leader.
TUI has a 7% increase in revenues for summer 2017, based on a 4% rise in customer
numbers and a 3% improvement in average selling prices. The company has now
sold 62% of overall capacity for this summer.
The revenue increase is well ahead of the 3.2% growth in summer sales for the
overall German package holiday market (as of end-April), which market
researchers GfK calculated from their latest monthly analysis of travel agency
sales.
Overall, TUI said that current trading for summer 2017 is in line with expectations.
Trading revenue is 8% ahead of prior year at group level, with customer numbers
up 4% year-on-year. Lower demand for Turkey and Egypt is being offset by greater
demand for Greece, Spain, Cape Verde, Cyprus and long-haul destinations such
as the Caribbean.
Commenting on the group’s half-year financial performance, CEO Fritz Joussen
said: “Our transformation to an integrated tourism business is on track. We are
delivering strong growth in our hotel and cruise brands. These two segments
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contribute half of our operating result on a full year basis. The TUI Group is changing
quickly – our guidance remains unchanged despite a challenging environment.
We reiterate our guidance to deliver at least 10% growth in underlying EBITA this
year.”
However, Joussen was unable to say when the planned joint venture between
TUIfly and Niki might take off. He said talks with the European Commission over the
venture are continuing but left it open whether the airline might launch in winter
2017/18 or next summer. The airline holding was originally planned to be ready to
launch in summer 2017.
But the TUI CEO reiterated the advantages of the planned airline venture. “It’s a
win-win situation for both parties,” he said. In addition, the overall German leisure
airline market would profit when over-capacity “gets sorted out a bit”. (Source:
Fvw May 17, 2017)
TUI and DER dispute market leadership
TUI and DER Touristik are arguing over who is Germany’s largest tour operator for
long-haul holidays.
TUI has claimed that it has overtaken DER Touristik, the long-standing market leader
for long-haul holidays, and is now Germany’s number one in this segment.
The Hanover-based company has substantially expanded its long-haul program
in recent years and has increased customer bookings thus. Nearly every fourth
booking is now for an exotic destination. “Long-haul holidays will be among the
growth markets in the years to come,” predicted tourism director Marek
Andryszak.
TUI said it has a 16% rise in long-haul bookings for the summer 2017 season, with
strong demand for major destinations such as the USA, Canada, Mexico,
Caribbean, Mauritius, Indonesia and the Maldives. It also has high double-digit
increases for smaller destinations such as Sri Lanka, Jamaica and Kenya.
The company claimed that, per its market research, it is now the largest long-haul
tour operator brand in Germany. However, this claim only covers the ‘TUI’ brand
and not its other German brands such as Airtours, its luxury tour operator, and
budget brand 1-2-Fly, a spokesperson confirmed.
But DER Touristik was quick to respond and stress that it remains the overall number
one for long-haul holidays, when all the two groups’ brands are considered. “DER
Touristik remains market leader to long-haul destinations,” declared René Herzog,
CEO Central Europe.
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According to fvw information, both companies are right. TUI is now the largest
single long-haul brand, ahead of Dertour, Neckermann, FTI and Meier’s Weltreisen.
But at a group level, counting all brands, DER Touristik (Dertour, Meier’s, Jahn) is still
number one ahead of TUI (TUI, Airtours, 1-2-Fly), Thomas Cook (Neckermann,
Thomas Cook Signature) and FTI.
Thomas Cook and FTI have also expanded their long-haul programs in recent
years to profit from rising demand and to try to increase their market shares as well.
(Source: Fvw May 3, 2017)
German Market trends: German travel agents predict strong demand for
individual holidays
Individual holidays, cruises, city trips and long-haul holidays will be the main growth
travel segments in future, German travel agents believe.
The vast majority of agents had clear views about which market segments will
grow in future, the recent fvw survey of travel agency opinions about tour
operators found.
Demand will rise for individual holidays (85%), cruises (84%) and domestic holidays
in Germany (76%), agents predicted. City trips (58%), cultural holidays (55%), long-
haul holidays (56%), luxury holidays (56%) and active holidays (45%) are also all
seen as having good growth potential.
In stark contrast, only 19% of agents said that demand will grow for traditional
beach holidays, although 68% said demand is likely to remain stable, and just 13%
predicted an actual decline.
As a result, an overwhelming 78% of travel agents expect it will become more
important for tour operators to specialize more in future.
Views were mixed, however, about the importance of tour operator brands.
Nearly half (47%) said that a brand is an important (or very important) factor when
selling holidays. But even more (58%) claimed that their customers do not care
about tour operator brands and are mostly interested in prices.
German travel agents were optimistic that the present market conditions will
continue for the foreseeable future. Only 34% feared that they will increasingly lose
customers to online sales channels, and just 42% predicted that the number of tour
operators will decline in future.
These views also reflect their dependency on tour operators, who generate about
83% of the combined revenues of the agents surveyed.
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In the fvw survey, owners and sales experts from 212 representative travel agencies
were asked to give their views on market trends and to evaluate 20 named tour
operators in terms of various criteria on a scale of 1 (very good) to 6 (very bad).
The results of the tour operator rankings were already reported on fvw.com last
week. (Source: Fvw May 9, 2017)
April showers dampen summer holiday bookings
German travel agents saw an 11% drop in summer holiday bookings last month
although demand was better for winter holidays, according to new figures.
Travel agencies in Germany recorded an 8% drop in overall holiday sales in April
despite cold and rainy weather, the latest representative sales analysis of 1,500
agencies by market researchers GfK found. In comparison, there had been a 7%
sales increase in April 2016. The downturn was partly due to this year’s late Easter
holiday, when sales are traditionally lower.
Summer bookings, which accounted for 77% of all sales last month, slumped by
11% in April (compared to a 3% rise in the same month last year). However, taking
into account March, when summer sales soared by 8%, the two months combined
showed a 2% fall.
As a result, cumulated sales for summer 2017 holidays fell back by two percentage
points from last month to 3.2% growth as of end-April. Most summer months
showed booking falls in April, led by July and including May, August and October.
In contrast, there were good early bookings for winter 2017/18 holidays as tour
operators opened up more of their winter programs for travel agency bookings.
Sales rose by 5% and accounted for over 19% of total sales last month.
There was also a slight 1% rise in late sales of winter 2016/17 holidays, leaving the
November 2016 – April 2017 winter season showing an overall 2.7% drop in sales.
The GfK figures were similar to those in the monthly survey of 2,500 agencies by IT
services company TATS. This showed a 6.1% drop in leisure travel bookings in April,
due to the Easter holiday impact, following a 12.8% rise in March. (Source: Fvw
May 11, 2017)
German tour operators expand ancillary sales
Thomas Cook and TUI are trying to increase bookings of additional holiday
products through travel agents as customer wishes change.
Germany’s two largest tourism groups are both building up their ancillary sales of
diverse travel products, such as flight seat reservations and upgrades, room
upgrades, transfers and excursions. Customers are increasingly seeking
alternatives to standard packages by demanding more individualized products
and services, according to senior managers.
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Christian Funk, Thomas Cook Group’s head of ancillary sales, said: “Customers
want an increasing individualization of their trip. The ‘0815’ standard package
holiday is declining.” He said that many customers want information from travel
agents about additional offers at the time of booking.
To meet this customer demand, the tour operator has invested a seven-digit euro
sum in the ‘Cook & Book’ platform where travel agents can book additional
services such as flight and room upgrades after the main package holiday has
been booked. However, only 8% of short-haul holiday customers and 15% of
customers on long-haul trips have so far booked any additional product.
“Travel agents are missing out on a great potential,” Funk said. “For travel agents,
sales of ancillary products are a customer loyalty tool and can differentiate them
from online portals,” he pointed out.
Thomas Cook Germany sales manager Carsten Seeliger said his target is “no trip
without an ancillary”.
For its part, TUI already set up a separate department three years ago under the
management of Linda Lüdde to develop ancillary sales. Her team handles sales
of additional flight products and destination products such as excursions.
“Customers want ever more individual services. And they are also ready to pay
more for them,” she explained. Seat reservations and car rentals are the most
popular ancillaries but bookings of the more than 1,000 available excursions are
also rising.
TUI’s main competitive advantage is that German travel agents can book the
additional product as part of the main package holiday booking through the
company’s reservation system Iris Plus. Cook does not yet have an integrated
booking solution but instead it pays travel agents full commission for ancillary sales
while TUI only pays a 5% commission. (Source: Fvw May 3, 2017)
Cruise firms and specialists score best
German travel agents rate cruise lines and specialists higher than all-round tour
operators, a new fvw study found.
TUI Cruises, Hapag-Lloyd Cruises and Studiosus are Germany’s three best tour
operators, the in-depth survey of travel agents’ views, needs and wishes showed.
In the survey, owners and sales experts from 212 representative travel agencies
were asked to evaluate 20 named tour operators in terms of various criteria on a
scale of 1 (very good) to 6 (very bad). These included ‘reliable quality’, ‘fair
commissions’, ‘availability/exact pricing’, and ‘value for money’.
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TUI Cruises came out top of the overall ranking, clearly ahead of sister company
Hapag-Lloyd Cruises and cultural travel specialist Studiosus. Three all-round tour
operators – TUI, Schauinsland-Reisen and DER Touristik – came 4th to 6th
respectively, followed by Aida Cruises and river cruises firm A-Rosa, and Southern
Europe specialist Olimar.
Looking at the most important criteria, the overall top three - TUI Cruises, Hapag-
Lloyd Cruises and Studiosus – were rated best for ‘reliable quality’ (which agents
defined as the key factor) as well as for ‘availability/exact pricing’ (the third-most
important sales factor). Schauinsland-Reisen came first for ‘fair commissions’
(ahead of TUI Cruises and Hapag-Lloyd Cruises) and for ‘value for money’
(followed by TUI Cruises and Studiosus).
Several major tour operators such as Thomas Cook (10th), Alltours (11th) and FTI
(15th) scored surprisingly poorly in the overall ranking of 20 major tour operators.
Cook was last but one in the category of ‘fair commissions’, while FTI was a very
low 18th in the category of ‘complaints’.
But the worst scores went to dynamic packaging specialists Tropo, JT, LMX and
Vtours. They suffered from lacking a clear profile in the eyes of travel agents, along
with poor product availability and inexact pricing. (Source: Fvw May 4, 2017).
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OMMAC, LTD. MONTH/YEAR: MAY 2017 PREPARED BY: UK & IRELAND OFFICE
HIGHLIGHT OF THE MONTH:
Thomas Cook Florida Buzz Training Day and Networking Dinner, Peterborough, 10th
May
We partnered with Visit Florida during a Florida Takeover Training day at leading UK tour
operator, Thomas Cook. We spent the day with the Thomas Cook sales/ reservations team,
based in Peterborough and engaged with a large number of agents directly in order to raise
their knowledge of Florida’s Paradise Coast. We also trained additional members of the Thomas
Cook team, in particular the customer service team who deal with clients wishing to change
their holiday destination due to unexpected events. The extra knowledge of the region helps
promote Florida’s Paradise Coast to their customers of which, the majority spend time in the
central Florida region first. With Thomas Cook’s additional Miami service – our region is an
excellent fit as UK visitors enter Florida via Orlando & can depart via Miami.
We participated with other Florida partners and had a dedicated Florida area in ‘the street’
(main corridor) area of the Thomas Cook offices, which receives a high footfall from Thomas
Cook staff. We reached one on one training and discussions and held individual meeting with
the produce & marketing teams. Over 40 agents attended the training session and were
very keen to learn as much as they could about our region.
In the evening we participated with a networking dinner for 12 key members of the Thomas
Cook product and marketing teams. This was a very efficient & effective way to confirm
our support for their Florida program and build ongoing relationships.
During both events we reached over 52 Thomas Cook staff.
Attendees at the evening co-hosted dinner:
• Kelly Munday – Campaign Support Manager
• Andrew Pickering – Media and Partnership Manager
• Ella Brighty - Campaign Support Executive
• Charlotte Aldridge – Senior Media and Partnerships Manager
• Julian Stockdale – Contractor
• Jill Townsin – Regional Product Manager
• Jill Thompson – Head of Specialist Product
• Jaime Thompson – Commercial Manager
• Amanda Fitch – Contact Centre Team Manager
• Caroline La Niece – Advertising Manager
• Heather Sharpe – Head of Commercial Specialist
• Finola Murtagh – Digital Content Assistant
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Oonagh, UK&I Office participating with
the training workshop at Thomas Cook’s new offices in Peterborough
MARKET UPDATE:
Virgin Holidays to open refurbished flagship London store
Virgin Holidays will re-open its flagship vroom store in London following refurbishment. The
revamped store on High Street Kensington follows a concept seen in the operator’s nine other
dedicated vrooms across the UK. The new-look outlet will be open for business from June 2
featuring a dedicated area for children, a lounge and bar.
Virgin Holidays managing director David Geer said: “Customers have loved the experience that
they get in our concept vroom stores, so we’re delighted that our High Street Kensington store
will be providing that fantastic experience to our London customers. “This store has been
redesigned to inspire customers to experience their next adventure and we’re really looking
forward to opening our doors in June.”
Just You adds Thailand, Florida and the Swiss Alps
Singles specialist Just You has added Florida for 2018 as well as tours in Thailand and the Swiss
Alps. All Just You holidays include scheduled flights, transfers, accommodation and the services
of a tour manager and local guides.
Air Europa signs web deal with Ryanair
Air Europa is hoping to increase its profile in the UK following the signing of a new deal with
Ryanair. Ryanair customers can now book Air Europa flights via Ryanair.com to 16 countries in
the Americas including the US with departures effective immediately.
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BA lifts off at Birmingham after 10-year absence
BA withdrew its flights from Birmingham in 2007 when its regional airline business was sold to
Flybe. However after the successful launch of services from Stansted last year, BA has
continued to grow its regional routes and chose to restart flights from Birmingham after 10
years. Currently flying only to Europe destinations BA Chief executive Alex Cruz has commented
he is ‘excited about the future opportunities’ for BA flights from Birmingham.
Aer Lingus ‘to hire 200 cabin crew’ to meet transatlantic demand
Aer Lingus is being tipped to hire 200 new cabin crew to cope with increasing demand for US
flights. The demand comes from increasing numbers of passengers flying from the UK to
Ireland to avoid Heathrow and connecting to transatlantic flights from Dublin.
The Irish carrier owned by British Airways parent International Airlines Group is to announce
the addition of cabin crew this week. Connections via Dublin and Shannon airports are being
favoured by travellers because passengers can pre-clear US customs to speed up arrival in
America.
Some passengers from UK regions prefer to fly to Dublin to avoid congestion at Heathrow or
because it is easier to fly to Ireland than to travel to London. Dublin airport’s capacity eases the
pressure on Heathrow as it waits more than a decade for a new runway. Airbus says it expects
Dublin to become one of the most important emerging hubs in Europe in the coming years.
UPCOMING
EVENTS
DATE SPECIAL EVENT LOCATION
3-8th June IPW – International Trade Show Washington DC
22-25th June Pre- IAGTO FAM Trip & golf tournament Florida’s Paradise
Coast
25 – 29th June IAGTO – North America Convention (NAC) Miami
6th July Visit USA Independence Day Ball London
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MARKETING/SALES/PROJECTS & ACTIVITIES:
Upcoming Events
Ongoing planning and monitoring for effective and productive activation within the activity and
events we are participating with to ensuring maximum ROI for the destination.
UK Advisory Luncheon for Tour Operators, Airline and trade media partners with
Visit Florida, 12th May – London.
We participated with the Visit Florida UK Advisory Luncheon in Central London, in order to
network with leading trade partners and tour operators – 19 leading UK travel industry
attended. The meeting is an excellent opportunity to learn directly from the trade how Florida
is performing and to ascertain the significance of any external influences which could be
affecting sales, including current economic climate, terrorism and currency exchange. As
industry partners we have the opportunity to update the guests on our region and confirm our
support for their activity and programs into our area. On behalf of the Florida partners Oonagh
presented an update on how our CVB & the regions of Florida are opposed to the Visit Florida
budget cuts and supporting the Governor and Visit Florida to ensure the budget will remain. We
participated and co-hosted this meeting with 16 Florida partners in attendance.
L-R Lisa Barrington, Ocean Holidays, Casey Hurford, Attraction World, Mark Tanner, BA Holidays
and Oonagh, Paradise Coast, UK&I Office
L_R Oonagh, Paradise Coast,
UK&I Office, Alison Ward, Virgin Atlantic Airways and Sonia Lee, Delta Airlines
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See below UK industry guest list:
VISIT FLORIDA UK Advisory Luncheon
Friday May 12th, Balthazar London
First Last Company Name
Industry Guests:
Alan Wilson Bon Voyage Travel & Tours
Mark Tanner British Airways Holidays
Marc James British Airways Plc
Tom Dale DNTA Travel Group
Lyn Bradley Kenwood Travel
Charlotte Aldridge Thomas Cook UK & Ireland
Simon Woodward Trailfinders
Steve Dean Travel Republic
David McLaren US Airtours
Alison Ward Virgin Atlantic Airways
Isla King Travelopia
Sonia Lee Delta Airlines
Lisa Barrington Ocean Holidays
Steve Hartridge BMI publishing
Emma Hook Virgin Holidays
Summa Barton Attraction Tickets Direct
Casey Hurford Attraction World
Linsey McNeill TravelMole
Melissa Tilling Funway
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IPW – 3- 7 June 2017 – Washington DC
Final preparations for the leading international trade show. Assisting with some last minute
appointment requests and amendments – working closely with the CVB on the upcoming event.
Ensuring all additional invitations for Visit USA UK & Ireland reception and other events are
coordinated accordingly, including support for the CVB hosted event.
IAGTO – NAC pre-fam – 22-25 June 17 – Florida’s Paradise Coast
We continue to manage and execute this excellent opportunity – working closely with IAGTO
regarding the invitations and details of the outline itinerary which are live on their website.
Currently finalizing attendees where the host partners review the tour operator requests in order
to select targeted operators able to produce increased business for our destination. The fam
opportunity to NAC delegates attending the annual North America Convention in Miami in June
will provide the destination with a legacy event following our successful hosting the NAC for the
first time in 2013. We are working closely with the CVB & reaching out to our industry partners
for support and participation – IAGTO members are first consideration. Anticipated numbers to
attend between 10- 15 leading decision makers from global golf tour operations, including hosts.
Our Industry partners confirmed are Ritz-Carlton Resorts, Naples Beach Hotel, Greenlinks, LaPlaya
Beach & Golf Resort, Pure Florida and Naples Transportation & Tours. Final confirmations are in
place for the full itinerary.
IAGTO NAC Event, 25 – 29 June, Miami
Scheduling of appointments for the IAGTO Convention opened this month and we have been
strategically targeting influential tour operators to book meetings with them during the course of
the event. The Florida’s Paradise Coast schedule is now almost fully booked, with just a couple
of appointments to fill over the next week or so. We have reached out to operators that we feel
will offer most benefit to Florida’s Paradise Coast and have the greatest potential to work with
the region, expand product and grow sales.
British Airways Individual FAM Trip
A key member of the British Airways Management Team is travelling to our region on her
personal vacation with her family, ahead of IPW. We liaised with Michelle to arrange a welcome
pack upon arrival, as well as contacting her hotel the Naples Grande to see if they might be
able to assist with a room upgrade etc.
Thomas Cook Co-op Campaign
We are currently managing Florida’s Paradise Coast’s participation with Thomas Cook co-op
campaign – themed: ‘There’s more to Florida than you think’. We are ensuring all copy has
approval. We have already approved a range of banners to be hosted on thomascook.com and
their 3rd party sites. Additionally we are working on the printed brochure page and e-brochure
that will target their customer database and link to our Industry Partners tactical offers. See
final copy attached.
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BA & BA Holidays Co-op Florida Campaign – April-May’17
We are working closely with British Airways to maximize Florida’s Paradise Coast’s participation
with the BA co-op Florida campaign, and ensure highly targeted messaging for our destination.
The campaign consists of two commissioned native articles on AOL and Huffington Post.
We have completed copy for a selection of highlight points and sent now following the initial
brief – all currently checked and approved copy and images. We are working closely with the
CVB & PR office to approve all copy, Images and Logo while safeguarding the tight timelines.
The planned articles are ‘Live Like a Local In…Naples, Marco Island & Everglades’ and
‘Alternative Ways To Explore Florida’s Paradise Coast Spectacular Everglades’.
Again with a call to action via BA Holidays and special offers from our Industry Partners.
Assisted industry partner Inn at Pelican Bay
We researched on behalf of Inn at Pelican Bay regarding a request from UK company ‘ Hands
Up Holidays’. We checked with V Florida and Brand USA. It seems they are a London based
company (family run) – that specialise in 'luxury volunteer vacation'. This is perhaps not our
focus market and as we have never worked with them – we recommended payment upfront
and careful with contract as probably very small numbers.
Travel Counsellors Florida Partners Co-op Activity, April – May 17
As part of Visit Florida’s takeover day with Travel Counsellors, which we attended in April, the
final activity involved a co-op B2B communication. The Florida focus e-newsletter was
distributed to 1,028 travel counsellors in the last week of May 2017.
For the copy we provided background information on Naples, Marco Island & the Everglades as
well as three ‘must do’ activities when in the destination.
Travel Counsellors e-newsletter
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Virgin Holidays Co-op Florida Campaign – April-May’17
Ongoing - approval of this campaign and now activated. We are managing the activation to
ensure Florida’s Paradise Coast participation. We further negotiated with Virgin Holidays to
feature Naples, Marco Island & the Everglades prominently within the overall campaign and
have the call-to action for our Industry Partners special offers. We have sent refreshed assets
for the project and are working closely with the Virgin Holidays team regarding the creative for
the Print, Digital and OOH content – including all approval.
PUBLIC RELATIONS
Publication/
Circulation
Date of
travel
Angle/
Theme
Industry partners Status
update/
publish
date
PR Value
A league of their
own: US Road
Trips (BAFTA
award winning).
James Cordon’s
TV show on Sky
1
Viewership
ratings: 1.39
million
B-roll
footage
sent of the
Everglades
Florida themes
episode,
featuring
Everglades
No industry partners
were involved on this
occasion – simply the
provision of b-roll
footage
Pending
Air dates not
officially
released –
said to air
around
August 2017
$1,489
Sunday Times
(National
online/offline
newspaper)
Circulation:
789,145
Discussed
with
journalist
potential
dining
options
Never heard of
classical US
road trips?
Something
different to
Route 66.
Rod and Gun Club
Completed
Article
released
17th March
2017
$28,074
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Selling Travel
(Trade
publication)
Circulation:
14,925
Press
release
sent to
journalist
What new in
2017.
1. Everglades
2. Quinn’s on the
Beach Marco
Island
Completed
Naples
received
1/5th in
March issue
$918
Independent
(National
online/offline
newspaper)
Circulation:
75,127,812
Simon
visited our
region on
22nd –
23rd
October
Film series on
the less
familiar
destinations in
Florida
1. Lemon Tree Inn
2. The Dock at
Crayton Cove
3. Joanie’s Blue Crab
Café
4. 5th Avenue
Completed
Naples had 1
page and
video online.
Present by
respected
journalist
Simon Calder
$71,0000
SOCIAL MEDIA ACTIVITIES
Activity Status/Result
We continue to keep a presence on
@ParadiseCoastUK. The twitter and facebook
accounts stay relevant by posting and
retweeting trending subjects as well as
continuing with inspiration travel posts.
We are researching a proposal for Facebook
advertising campaign in order to grow the
number of fans on our Facebook page. By
targeting friends of friends, we will increase
our following and thereby increase interaction
on our page.
@ParadiseCoastUK continues to grow
followers and get support through retweets
and likes.
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A selection of Facebook and Twitter updates this month
Facebook #wisdomwednesday
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Monthly Report
May 2017
Brazil
MARKET INFORMATION
• After two years in a recession, the economy grew 1.12% in the first quarter, says the Central
Bank. Influenced by a record crop harvest, the central bank's indicator of economic activity
rose 1.12% in the first quarter over the last three months of last year, shows data released on
Monday (http://m.folha.uol.com.br/mercado/2017/05/1884114-atividade-economica-cresceu-112-no-
primeiro-trimestre-diz-bc.shtml)
• On April 28 that the Federal Court authorized the baggage charges, with the suspension of an
injunction that prohibited the new rules of the Commercial Aviation Association (ANAC). In
the last 15 days, the four Brazilian companies Azul, Latam, Gol and Avianca have spoken about
how the new measures will be. See the changes in the link
(http://www.mercadoeeventos.com.br/noticias/aviacao/aereas-anunciam-novas-regras-para-despacho-
de-bagagem-veja-o-que-mudou/ )
• The corruption News broadcasted on May 18 resulted in an increase in dollar rates that
reached 9%. In some exchange stores, the rate reached R$4,00 for a dollar.
(http://www.panrotas.com.br/noticia-turismo/mercado/2017/05/dolar-em-alta-mercado-repercute-
denuncia-contra-temer_146629.html?lista )
• CVC bought Trend Group, in a business transaction evaluated in over USD80 Million that will
add to the group six more companies, Trend Operator (national and international hotels plus
other products for leisure and corporate), Shop Hotel (low-cost for B2B product sales), TC
World (air consolidator), Trend Travel USA (US based company), Trend Tech (technology) and
VHC - Vacation Homes Collection (house rental company in the US).
(http://www.panrotas.com.br/noticia-turismo/mercado/cvc-adquire-grupo-trend-por-r-258-
milhoes-saiba-os-detalhes_146282.html?voceViuDestaque
• Brasilturis newspaper published an article on tendencies in the Latin American tourism
market, based on an analysis from Euromonitor International. The article states that three
groups must receive special attention from destinations in the near future: people over 50
year old (the number of tourists in this segment will grow 40% until 2020, reaching nearly 90
million people), independent professionals (from 2010 to 2016 over 7 million people invested
in their own businesses) and women travelling by themselves (women “empowerment”
already has its place in the tourism market. In Brazil, one in every 8 women plans to travel, by
herself, in 2017. This segment represents 3 million travelers, and is not at all related to age. It
can range from 18 to 86 years old). (Brasilturis #800, May 2017)
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TRADE
Leisure Sales Calls / Meetings
Name Market Company Objective and Outcome Follow Up
Ricardo Bezerra
ricardo.bezerra@voeazul.com.
br
BR
Azul Viagens – TO
Av. Marcos
Penteado de U.
Rodrigues, 939 –
Torre Jatobá, 9th
floor – Barueri/SP –
06460-040 –
Phone: 5511
4134.9800
Training will be done
after IPW on a date
TBC by Azul.
With the new
system online
and new
flights leaving
from Recife to
Orlando, Azul
wants to
schedule a
FAM for 2018.
We suggested
the month of
May.
Cesar Turlão
cesar.turlao@ancoradouro.co
m.br
BR
Ancoradouro – TO
Av. Dr. Liráucio
Gomes, 55 –
Campinas/SP -
13024-490
Phone: 5519
21373034
Ancoradouro was able
to secure a
partnership with
AVIANCA for the
upcoming FAM in
August. The airline
will provide the group
with the tickets, and
one representative
will join us in the
FAM.
The date in
pending
AVIANCA’s
definition. We
proposed the
second of
third week of
August.
Paulo Bispo
pbispo@ofb.com.br
BR
OFB – TO
Av. Tancredo
Neves, 805 – Suite
601 - Salvador/BA –
41820-021
Phone: 5571
33415100
OFB hasn’t sold
Naples yet, but they
are expanding their
portfolio to the USA.
They will develop the
products and then e-
mail market them to
their mailing of
agencies.
We will assist
them in
developing
new tour
packages to
include PC.
Bárbara Picolo
barbara.picolo@flytour.com.br BR Flytour – TO With the indefinition
of Visit Florida’s
participation in Feirão
Barbara is
adjusted the
proposal for
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Av. Francisco
Matarazzo, 1350 –
Torre II – 2nd floor
– São Paulo/SP –
05001-100
Phone: 5511
4503.2525
Flytour, we requested
an individual quote
from Flytour to
participate in Feirão.
immediate
remittance to
PC for
approval.
Bruno Sá
bruno@mmtgapnet.com.br
BR
MMT – TO
Francisco
Matarazzo, 1350 -
Água Branca - São
Paulo/SP - 01144-
080 – Phone 5511
4503.1444
Bruno was in São
Paulo from June 20-31
and provided Trend
team will a feedback
on the sites he visited
in the May FAM, in
Paradise Coast
Will send us a
feedback on
the FAM soon.
Sergio Vianna
sergio.vianna@abreutur.com.b
r
BR
Abreu – TO
Rua Lauro Muller,
116 – Suite 905 –
Rio de Janeiro/RJ –
22290-906
Phone: 5521
2586.1806
Sergio stated that the
product is very good.
He will open a new
Abreu office in Brasília
from next month on,
and will promote the
products there.
Sergio sold a
New Year
package while
still in the
FAM. Good
prospects.
Zilda Moura
zilda.pirauaviagens@gmail.co
m
PE
Pirauá – TA
Av. Bernardo Vieira
de Melo, 4099 –
Piedade -
Jaboatão/PE –
54420-10 Phone:
5581 3062.3921
Pirauá is a big seller of
Florida products, but
they have sold only
Miami and Orlando so
far.
Sent
collaterals,
digitals, video
links and
image bank
link.
Vitor Santos
vitor.santos@orinter.com.br BR
Orinter – TO
Rua da Consolação,
247 – 8th floor –
São Paulo/SP –
01301-903 –
Orinter Roadshow
Motorhome project
had to be adjusted.
Will send us
the project for
evaluation
when it’s
ready.
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Phone: 5511
3514.4444
Marcus Campos
mcampos@trendoperadora.co
m.br
BR
Trend – TO
Rua Alceu Amoroso
de Lima, 470 – Ed.
Niemayer – Suite
909 – Caminho das
Árvores –
Salvador/BA –
41820-770
Phone:
55713016.1500
Marcus will provide us
with some dates for
the training schedule,
where we can partner
with Trend to
capacitate the agents.
On stand by.
Agnes Vilela
embarcaviagens@gmail.com
PE
Embarca – TA
Rua Martins
Ribeiro, 137 –
Hipódromo –
Recife/PE
Phone: 5581
99665.0854
Embarca’s #1 product
is Florida, and they
have sold Naples
before.
Sent
collaterals,
digitals, video
links and
image bank
link.
Clovis Casemiro
clovis.casemiro@iglta.org
BR
IGLTA – Association
Phone: 5511 9692-
05454
We had a meeting to
talk about the LGBT
actions he was
developing and how
we could help to
develop more his
event for next year.
Is PC able to
provide IGLTA
with a LGBT
informal
guide, or
brochure?
Tatiane Costa
tatianne@aldeiaviagens.com.b
r
PE
Aldeia – TA
Estrada da Aldeia,
Km 4,5, 3947 –
Suite 13A – Aldeia
dos Camarás –
Camaragibe/PE
Aldeia is starting to
promote new
destinations to their
clients, and will add
PC to their portfolio.
We sent them
all the
collateral
available, and
will assist in
developing
the products if
necessary.
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Phone: 5581
3352.0231
Juanice Barros
igarassuturismo@hotmail.com
PE
Igarassu – TO
Rua Centro
Comercial, box 26C
– Igarassu/PE
Phone: 5581
99996.4115
Igarassu has just
started developing
their international
portfolio, and is
interested in Florida
destinations.
Sent
collaterals,
digitals, video
links and
image bank
link.
Cristiane Lago BR
Queensberry – TO
Avenida São Luís,
165 – República -
São Paulo/SP -
01046-001
Phone: 5511
3217.7100
They are specialized in
luxury groups with
guides,
Honeymooners and
Weeding, experience
packages and
gastronomy. The
argument they use for
not selling too much
Florida is that the
guest finds easy to
buy it thru internet
and the passenger do
not need a travel
agent or tour
operator assistance.
They are interested in
niche trainings for
staff
Training to be
schedule after
the IPW.
Erica do Carmo
contato.abc@numatur.com.br
SP
Numatur – TA
R. Campos Sáles,
71 - Centro, Santo
André/SP - 09015-
200
Telefone: 5511
4994.4000
Selling Florida for the
last years, but not
Naples or Marcos
Island.
Sent
collaterals,
digitals, video
links and
image bank
link.
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Alane Alves
viagensdesucesso@outlook.co
m
PE
Sucesso – TA
Rua João Batista de
Carvalho, 99 – São
Sebastião
Carpina/PE –
Phone: 5581
3621.4503
Works with groups,
and takes big
numbers to Florida.
Has included Naples in
their itineraries
before, but mostly
Orlando and Miami.
Sent
collaterals,
digitals, video
links and
image bank
link. They will
add PC to
their portfolio.
Diego Souza
diego@tboholidays.com
BR
Tboholidays –
Broker
Rua André
Fernandes, 205-A –
Suite 01 – Itaim
Bibi – São Paulo/SP
– 04536-020
Phone: 5511
3078.1550
Tboholidays is a hotel
broker platform based
in Dubai that is now
operating in Brazil and
expanding to the
northeast of the
country. They will
include PC products.
Sent
collaterals,
digitals, video
links and
image bank
link. We will
connect them
to hotels as
requested.
Teka Araujo
tekaraujo@btl.com.br
BA
BTL – TA
Av. Tanchedo
Neves, 620 – Suite
1604 – Mundo
Plaza, Caminho das
Árvores
Salvador/BA
41820-020 - Phone:
5571 3367.1349
BTL has requested
more information on
PC and its highlights.
Sent
collaterals,
digitals, video
links and
image bank
link.
Ricardo Coelho
ricardocoelho.8570@cvc.com.
br
BA
CVC – TO
Av. Luis Viana Filho,
13223 – Ed. Hangar
Empresarial II –
Suite 104 – Paralela
– Salvador/BA –
41500-300 - Phone:
5571 3500.6100
CVC Bahia has been
selling Florida. They
are aware of all PC
products available
and will send out an
e-mail MKT to their
agency portfolio.
Sent
collaterals,
digitals, video
links and
image bank
link.
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Leandro Lustosa
Leandro.lustosa@aa.com
BR
American Airlines
Bahia – Airline
Phone: 5571
9633.8312
Leandro stated that
AA might bring back
the direct flight from
Salvador to Miami,
which would be great
news for PC. Not in a
near future though.
We will keep
monitoring
and pushing
for new
Florida flights.
MICE Sales Calls / Meetings
Name Market Company Objective and
Outcome Follow Up
Training
Name of
Company Market Number of
Staff Trained Training Follow Up
Visit Florida
Partner
Training
BR 60
Present destination and highlights to all
the agents.
Agents were very
responsive to the
training. The quiz in
the end promoted the
discussion regarding
the destination and
the exchange of
information among
them, who helped
each other answer
the questions
correctly.
Panrotas:
http://www.panrotas.
com.br/noticia-
turismo/eventos/201
7/05/veja-fotos-da-
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capacitacao-do-visit-
florida-em-sao-
paulo_146721.html?p
esquisa
Mercado & Eventos:
http://www.mercado
eeventos.com.br/noti
cias/visit-florida-quer-
atrair-mais-visitantes-
para-fora-do-eixo-
miami-e-orlando/
Promotions (Joint Marketing Activities – JMA’s)
AVIAREPS is quoting and preparing a list of Co-Op and Trade actions for 2017. We will send this as soon
as possible.
Tour
Operator
Name
Market Description – Coop Actions Launch/Start Status
Ancorado
uro BR
Only one training and the FAM Tour missing.
Packages on website:
Final stages.
Second training
scheduled to June
in Ribeirão Preto,
SP countryside.
Date will be
defined soon.
FAMTour will place
in August/2017,
sponsored by
AVIANCA. Date to
be confirmed
according to airline
availability, to
second or third
week of August.
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Shows / Sales Missions / Fam Trips (Media and Trade) / Other
Name Market Description Date Status
Brand
USA
FAM
SP, Rio
and
Paraná
PB hosted a FAM in partnership with Brand USA, for
5 TOP Tour Operators: Trend, MMT, 55 Destinos,
Schultz and Abreu. The FAM was divided into three
destinations: New York, Palm Beaches and
Naples/Marco Island.
From May
4 to 12.
Palm
Beaches 7
to 9.
Finalized. All
operators
enjoyed and
learned a lot
about the
destination. All
activities planned
were done and
feedback is
excellent. We
have sent them a
few questions to
answer regarding
the content of
the trip and
future actions. As
soon as we get all
answers we will
send the over to
PC for analysis.
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MEDIA RESULTS
Media Meetings
Name Publication/Media Market
Objective &
Meeting
Notes
Follow Up
Talita
Viagens S/A BR Meeting Discuss new opportunities
talita@viagenssa.com
Leo Vidal
Maior Viagem BR Meeting Discuss new opportunities
contato@maiorviagem.net
Cristina Massari O Globo - Boa
Viagem BR Meeting Discuss new opportunities
cristina.massari@oglobo.com.br
Fernanda Lara I'm Press - Media
database tool BR Meeting Discuss new opportunities
fernanda@imcgrupo.com.br
Mirela TopClip -
Company of
clipping
BR Meeting Discuss new opportunities
qualviagempress@gmail.com
Natália Manczyk Viaje Mais / Viaje
Mais Luxo BR Meeting Press Trip opportunity
natalia@europanet.com.br
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DIGITAL RESULTS
Viajando a Dois
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Coisas que Amamos
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Nana Me Leva
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Panrotas
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Natalia Pelo Mundo
Natalia Pelo Mundo
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Natalia Pelo Mundo
Natalia Pelo Mundo
Natalia Pelo Mundo
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Natalia Pelo Mundo
Natalia Pelo Mundo
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Natalia Pelo Mundo
Revista Viaje Mais
Revista Viaje Mais
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Revista Viaje Mais
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Revista Viaje Mais
Revista Viaje Mais
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Revista Viaje Mais
MEDIA LINKS
• Viajando a Dois
http://viajandoadois.com/12-lugares-para-lua-de-mel-em-2017
• Coisas que Amamos
http://coisasqueamamos.com/tag/everglades/
• Nana Me Leva
http://nanameleva.com.br/naples-uma-cidade-super-fofa-na-florida/
• Natalia Pelo Mundo
https://www.instagram.com/p/BUmLmorjh-7/
https://www.instagram.com/p/BUnlLHKDPPK/
https://www.instagram.com/p/BUqLXfDjX1O/
https://www.instagram.com/p/BUrjBNGjsN-/
https://www.instagram.com/p/BUs4aa2jiPz/
https://www.instagram.com/p/BUxHmXEj7LL/
https://www.instagram.com/p/BUx2j8_jwRt/
https://www.instagram.com/p/BUz4e2cDzcu/
https://www.instagram.com/p/BU0zXL7jFog/
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• Revista Viaje Mais
https://www.instagram.com/p/BUz-BMaDGb0/
https://www.instagram.com/p/BUx0bogjGya/
https://www.instagram.com/p/BUviWwIj1_G/
https://www.instagram.com/p/BUu8tmVjoKO/
https://www.instagram.com/p/BUrXxm_jJeZ/
https://www.instagram.com/p/BUnnIiYDiQA/
MEDIA VALUE
MEDIA SUBJECT PUBL.
DATE
MEDIA
VALUE CIRCULATION
Viajando a Dois 12 Places for Honeymoon in 2017 4-29 TBC TBC
Coisas que Amamos Airboat Tour in The Everglades 5-22 TBC TBC
Nana Me Leva Naples: a cute city in Florida 5-8 TBC TBC
Panrotas See photos of the training of Visit Florida in Sao Paulo 5-24 USD
6,000.00 510,000
Instagram Natalia Pelo
Mundo 9 Posts May USD
1,800.00 17,100
Instagram Revista Viaje
Mais 6 Posts June USD
1,200.00 2,766
Total USD
9,000.00 529,866
SOCIAL MEDIA
Facebook Paradise Coast
Facebook address is www.facebook.com/paradisecoastbr
We achieved a significant rate of engagement and have now over 18,427 likes on the page.
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Promoting The Everglades
Post with video Post promoting the pet-friendly month
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Instagram
Promoting Naples Pier
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