Backup Documents 06/13/2017 Item # 5BBoard of County Commissioner’s Meeting
June 14, 2017
Official Website
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2017 EVENT SUMMARY
•April 2017
•East Naples Community Park -Naples, Florida
•The largest pickleball tournament in the world
•Close to 1300 participants (42 states & 14 countries)
•Over 64 Pro Players competed for $35,000 in prize money
•Over 10,000+ spectators visited throughout the 7 day event
•3000+ heads in beds
•3.2MM total direct economic impact to Collier County
THE LOCAL PROS
SIMONE JARDIM
US OPEN
TRIPLE CROWN CHAMPION
KYLE YATES
TWO-TIME MEN’S PRO CHAMPION
THE “PROS”
MARGARET BISHOP
US OPEN
HONORARY PRO
NICK CASALANGUIDA
US OPEN
HONORARY PRO
THE EVENT
Media Day -Kids Day
•We kicked off the tournament by opening up the courts and inviting kids
from the Manatee Middle School to experience the game of pickleball
•2 hours of instructions and play
•Pro Mixed doubles exhibition
•Local media invited
THE 2017 EVENT
THE ZING ZANG CHAMPIONSHIP COURT
THE 2017 EVENT
2017 TELEVISION SUMMARY
•Men’s Pro Finals and Women’s Pro Finals produced and
nationally broadcasted on CBSSN reaching a potential 50MM
subscribers
•Pro Men’s, Pro Mixed, Pro Women Doubles, along with week long
coverage, all broadcasted on the
2017 LIVE STREAMING
•Two days of Live Streaming on Facebook Live
•Three days of Live Streaming on the
SURVEY SAYS
•
PLAYERS SURVEY
Final Results
(May 28, 2017)
•1,270 Invitations sent starting May 10, 2017
•632 responses (50% response rate)
SURVEY SAYS
•
SPIRIT PROMOTIONS LLC 2
7%
5%2%
27%
59%
Overall
Satisfaction
(n=632)
Very Satisfied
Somewhat Satisfied
Neither Satisfied nor
Dissatisfied
Somewhat Dissatisfied
Very Dissatisfied
3%3%2 4%4%3%4%3%1%5%1%
6%11%11%12%15%
2%
4%10%
9%6%9%11%15%
10%
28%
15%
29%34%
37%38%
36%
84%
61%
72%
51%46%39%35%31%
Check-in /
Registration
Finding your way
around the park
Zing Zang
Championship
Court
Parking Communication
of matches
Restroom
facilities
Places to find
shade
Availability of
food / beverages
Satisfaction with Attributes (n=610)
•86% of the players responding to this study rated their
Overall Satisfaction as Very/Somewhat Satisfied
•Three out of five players were “Very Satisfied”
•9 out of 10 players were very/somewhat satisfied with
the check-in/registration process and finding their way
around the venue
•Players were least satisfied with the availability of food
and drink
SURVEY SAYS
SPIRIT PROMOTIONS LLC
37%32%
17%
8%2%4%
GreenLinks VRBO Airbnb Private/
Friend's Rental
HomeAway Other
16%16%
10%
6%5%5%4%4%3%2%2%2%2%2%2%
16%
8%
19%
31%
42%
1-2 3-4 5-6 7+
Nights Stayed (n=460)
3
30%26%25%
15%
4%
Rental Hotel My own home Family/
Friend's home
RV Park
Stayed while at event (n=632)
Hotels (n=165)
Rentals (n=190)
•3 out of 4 players stayed in Naples during the event
•56% of players stayed in a rental or hotel
•Over 2 out of 5 players stayed more than 7 nights
City/Town Stayed
During Event (n=632)
Naples 76%
Bonita Springs 9%
Ft. Myers 7%
Marco Island 2%
Estero 1%
Punta Gorda 1%
Cape Coral 1%
Other 3%
RV Park (n=24)
Neopolitan RV
Resort 75%
Other 25%
SURVEY SAYS
•
SPIRIT PROMOTIONS LLC 4
57%
45%
25%22%17%
3%1%3%
Clothing Accessories
(bag/balls/hat
etc.)
Did not buy
anything
US Open
licensed items
Pickleball paddle Shoes Pickleball ball
machine
Other
Items Purchased (n=603)
Activities Enjoyed During Event (n=471)
86%
30%28%
10%7%6%4%2%1%1%1%1%
15%
Dine out Shopping Sightseeing Boat tours Beach Botanical
Gardens
Golf Pickleball
outside
venue
Fishing Bicycling Boating Zoo Other
8 6 %
3 0 %2 8 %
1 0 %7 %6 %4 %
1 5 %
6 7 %
2 3 %
1 6 %
1 0 %1 2 %1 1 %1 3 %1 0 %
7 6 %
2 4 %
1 8 %
4 %
1 8 %
4 %9 %1 1 %
9 3 %
2 0 %
1 3 %1 3 %
7 %
1 3 %
Dine out Shopping Sightseeing Boat tours Beach Botanical
Gardens
Golf Live here so
did nothing
Other
Players (n=471)Referees/Volunteers (n=83)Spectators (n=45)Sponsors (n=15)SPONSORSPLAYERSREFEREES/VOLUNTEERSACTIVITIES ENJOYED DURING THE EVENT
•The main activity was dining out by all participants of the event.SPECTATORS20
SURVEY SAYS
10
9
8
7
6
5
4
3
2
1
0
PLAYERS
(n=608)
10
9
8
7
6
5
4
3
2
1
0
Very Likely
Very Unlikely
8.81 Recommend
US Open
to Family,
Friends or
Colleagues
•On a 10 -point scale, with 10 being “Very Likely”, players, referees/volunteers, spectators and sponsors rate an
average of 9.2 that they would recommend the US Open to family, friends or associates.
10
9
8
7
6
5
4
3
2
1
0
REFEREES/VOLUNTEERS
(n=136)
Very Likely
Very Unlikely
9.31
SPECTATORS
(n=57)
10
9
8
7
6
5
4
3
2
1
0
Very Likely
Very Unlikely
9.54
21
SPONSORS
(n=19)
Very Likely
Very Unlikely
9.16
SURVEY SAYS
ECONOMIC IMPACT
EVENT NAME: US OPEN Pickleball Championships EVENT DATES:April 22 - 29, 2017
VISITOR FACTORS Quantity Multiplier # DAYS Total
How many adult out-of-area participant days expected?1300 151.00$ 8 1,570,400.00$
How many youth out-of-area participant-days are expected?40 51.00$ 5 10,200.00$
How many out-of-area spectator-days are expected?1500 51.00$ 8 612,000.00$
How many out-of-town media-days are expected?20 102.00$ 8 16,320.00$
How many in-area spectator days are expected?5000 25.00$ 8 1,000,000.00$
Total direct impact =3,208,920.00$
Output multiplier 1.49 Total output impact 4,781,290.80$
Employment impact 112.3122
Total earnings impact 1732816.8
Transient lodging tax 128,356.80$
Local option gasoline tax 8,794.31$
Payment by Event Organizer for use of public facility -$
Total gross revenue 137,151.11$
Funds expended by local government to attract the event or team -$
Cost of additional public services required by the event or team -$
Additional local expenses not covered above -$
Total expenditures -$
Gross revenue 137,151.11$
Net revenue 137,151.11$
Submitted for estimation 2017 event
THE 2018 EVENT
•Date:April 22 –April 29, 2017
More room nights!
• Site:Naples, Florida
• Prize Money:Increased to $40,000
• Competitors:1300 -1500 participants
•Spectators:12,000+
•Television:Produced and nationally broadcasted within 30
days of the event on CBS Sports Network
•Live Streaming:6 hours of Live Streaming on Facebook Live
•Social Media:www.usopenpickleballchampionship.com
Facebook,Twitter, Instagram
Thank you!