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TDC Minutes 04/24/2017 April 24, 2017 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, April 24, 2017 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Donna Fiala Vice Chairman: Susan Becker Victor Rios Clark Hill Robert Miller (Excused) Ed (Ski) Olesky Dan Sullivan Michelle McLeod Nancy Kerns ALSO PRESENT: Jack Wert, Tourism Director Barry Williams, Director, Parks and Recreation Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator Michael Obyc, Sports Marketing 1 4/27/2017 Collier County,FL:April 24,2017 April 24, 2017 MEETING AGENDA&NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center,Administration Bldg. F, 3rd Floor 3299 East Tamiami Trail, Naples, FL 34112 April 24, 2017 9:00 am Collier County Commission Chambers * Requires TDC Action 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. *AGENDA AND MINUTES A. Changes and Approval of Today's Agenda B.Approval of prior TDC Meeting Minutes i. Regular Meeting 3/27/17 5. Presentations/ Public Comment-(3 minutes each) 6. * CONSENT AGENDA All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s)will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. COASTAL ZONE MANAGEMENT These items have been before the Coastal Advisory Committee (CAC)and have received a recommendation by majority vote of the CAC to proceed with the requested work after further recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a finding that each project promotes tourism. i. to Year Budget Plan Review ii. 2017-2018 Grant Application Requests iii. 2018-2019 Local Government Funding Request iv. BOEM Lease Extension &Modification Support v.Amendment #2 to FDEP Contract #14C01 vi. RFP 17-7097"Collier Creek Modeling" B. BEACH PARK FACILITIES These items have been before the Parks and Recreation Advisory Board(PARAB)and have received a recommendation by majority vote of the PARAB to proceed with the requested work after further recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a finding that each project promotes tourism. i. Category A Beach Park Facilities Grant Applications (Fund 18A) C. TOURISM DIVISION http://www.colliergov.net/your-government/advisory-boards-and-authorities/tourist-development-council/tdc-agendas/2017-agendas/april-24-2017 1/3 4/27/2017 Collier County,FL:April 24,2017 7. NEW BUSINESS These items are for review and recommendation by the TDC and have not been reviewed by another County Advisory Board and are to be considered for funding by a majority vote and with a finding that each request promotes tourism. A. * EVENT FUNDING REQUESTS i. June Sports Event Funding Request B. *OTHER TDT FUNDING REQUESTS i. Pro Watercross World Championships Agreement C. *TDC Workshop Recap 8. OLD BUSINESS These items have been continued from a previous TDC meeting, or are reoccurring reports for review by the TDC. A. County Museums Report 9. Council Member Discussion 10. MARKETING PARTNER REPORTS These reports are provided to TDC members on the digital link above to the County website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as needed basis.TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. A. Research Data Services B. Paradise Advertising&Marketing, Inc. C. LHG (Lou Hammond Group) D. Collier County Tourist Tax Collections E. Miles Partners-Website Activity F. Digital&Social Media-Paradise Advertising and Zebra Brazil G. Phase V-Fulfillment Services 11. TOURISM STAFF REPORTS These activity reports are provided to TDC members on a digital link to the County website and will be presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff members at each TDC meeting. A. Director B. Group Sales C. Leisure&Travel Trade Sales D. Sports Marketing E. Public Relations&Communications F. Film Office G. International Representatives H.Visitor Centers 12. Detailed Staff Reports 13.Next Scheduled Meeting Date/Location —May 22, 2017 Collier County Government Center,Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 httpl/www.colliergov.net/your-goverrun ent/advisory-boards-and-authorities/tourist-development-counci I/tdc-agendas/2017-agendas/april-24-2017 2/3 4/27/2017 Collier County,FL:April 24,2017 14.Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing,to the Council prior to the meeting if applicable. For more information, please contact Jack Wert at(239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding,you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall,before engaging in any lobbying activities (including,but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. http://www.colliergov.net/your-governorent/advisory-boards-ar authoritiesftourist-development-counciI/tdc-agendas/2017-agendas/apriI-24-2017 3/3 April 24, 2017 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order—Commissioner Fiala Commissioner Fiala called the meeting to order at 9:00 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. AGENDA AND MINUTES A. Changes and Approval of Today's Agenda Mr. Rios moved to approve the Agenda subject to continuing Item 7.B i. — "Pro Watercross World Championships Agreement"to the next meeting. Second by Ms. Becker. Carried unanimously 8—0. B. Approval of prior TDC Meeting Minutes i. Regular Meeting 3/27/2017 Ms. Becker moved to approve the minutes of the March 27, 2017 meeting as presented. Second by Ms. Kerns. Carried unanimously 8—0. 5. Presentations/Public Comment - (3 minutes each) None 6. CONSENT AGENDA All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s) will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. COASTAL ZONE MANAGEMENT These items have been before the Coastal Advisory Committee (CAC) and have received a recommendation by majority vote of the CAC to proceed with the requested work after further recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a finding that each project promotes tourism. Mr. Wert noted any expenditures proposed have already been accounted for in the budget. i. 10-Year Budget Plan Review Executive Summary "Recommendation to review and recommend for approval the 10-Year Capital Planning document for Fund 195-Beach Renourishment and Pass Maintenance and Fund 185-Program Management and Administration. " ii. 2017-2018 Grant Application Requests Executive Summary"Recommendation to approve Category "A" Tourist Development Council Grant applications from the City of Naples, the City of Marco Island and Collier County for FY 2017-2018 in the amount of$4,505,70, authorize the Chairman to sign Grant 2 April 24, 2017 Agreements following County Attorney's approval and make a finding that these expenditures will promote tourism. " iii. 2018-2019 Local Government Funding Request Executive Summary"Recommendation to approve a work order with CB&I Coastal Planning&Engineering, Inc. to provide professional engineering services for 2018-2019 Local Government Funding Request under Contract No.15-6382 for time and material not to exceed$19,818, authorize the County Manager or his designee to execute the work order and make a finding that this item promotes tourism. " iv. BOEM Lease Extension & Modification Support Executive Summary "Recommendation to approve a work order with CB&I Environmental &Infrastructure, Inc. to provide professional engineering services in support of a three (3) year Bureau of Ocean Energy Management (BOEM)Lease Extension &Modification to Agreement No. OCS-G 35160 under Contract#15-6382 for time and material not to exceed $14,936, authorize the County Manager or his designee to execute the Work Order, and make a finding that this item promotes tourism. " v. Amendment#2 to FDEP Contract#14C01 Executive Summary "Recommendation to approve and authorize the Chairman to execute Amendment No. 2 to Contract No. 14C01 with the Florida Department of Environmental Protection Bureau of Beaches and Coastal Systems Beach Management Funding Assistance Program for Collier County Beach Nourishment and make a finding that this item promotes tourism. " vi. RFP #17-7097 "Collier Creek Modeling" Executive Summary"Recommendation to approve the ranked list of designed professionals pursuant to RFP No. 17-7097, "Collier Creek Modeling, "and authorize staff to negotiate a contract with the top ranked firm CB&I Environmental&Infrastructure, Inc.,for subsequent Board approval, or if contract negotiations are unsuccessful to authorize staff to commence contract negotiations with the second ranked proposer, Atkins North America, and make a finding that this item promotes tourism. " Mr. Rios moved to recommend the Board of County Commissioners approve the items listed on the Consent Agenda and hereby finds the items promote tourism. Second by Ms. Kerns. Carried unanimously 8—0. B. BEACH PARK FACILITIES These items have been before the Parks and Recreation Advisory Board(PARAB) and have received a recommendation by majority vote of the PARAB to proceed with the requested work after further recommendation from the TDC for the necessary tourist tax funding. The TDC had been requested to make a finding that each project promotes tourism. i. Category A Beach Park Facilities Grant Applications (Fund 183) Executive Summary"Recommendation to approve eight (8) Collier County Tourist Development Council Category "A" Grant Application for Beach Park Facilities for Fiscal Year 2018 in the total amount of$956,100.00 and to make the finding that the project expenditures promote tourism. " Mr. Williams noted: 3 April 24, 2017 • The security cameras are to be placed in venues not regularly staffed for security purposes. • The Barefoot Beach parking lot resurfacing and striping project requires extensive work before the pavement is placed and the area re-striped. • The new parking system for the parking garage will allow the user to determine the number of spaces available at the site before entering the facility (or via the internet). Mr. Rios moved to recommend the Board of County Commissioners approve the item listed on the Consent Agenda and finds the items promote tourism. Second by Ms. Becker. Carried unanimously 8—0. C. TOURISM DIVISION None 7. New Business These items are for review and recommendation by the TDC and have not been reviewed by another County Advisory Board and are to be considered for funding by a majority vote and with a finding that each request promotes tourism. A. EVENT FUNDING REQUESTS i. June Sports Event Funding Request Mr. Obyc presented the Executive Summary "Recommend approval of Tourist Development Tax Category "B"funding to support the upcoming June 2017 Gulf Coast Classic Lacrosse Sports Event up to $4,700.00 and make a finding that the expenditures promote tourism" dated April 24, 2017 for consideration. He noted: • The funds will be utilized for field rentals and staffing. • The event generated 250 room nights in 2016. • Grant funding is based on the number of room nights generated in the County by the event with reductions in the monies awarded if certain thresholds are not met. • Staff is working on means to improve online booking to assist participants in reserving hotel rooms in the County. • Staff is also reviewing avenues to determine returns on investments for events and revising the agreements between the parties to address any deficient issues in the process. Mr. Rios moved to recommend the Board of County Commissioners approve Tourist Development Tax Category "B"funding to support the upcoming June 2017 Gulf Coast Classic Lacrosse Sports Event up to $4,700.00 and finds the expenditures promote tourism. Second by Ms. Kerns. Carried unanimously 8—0. B. OTHER TDT FUNDING REQUESTS i. Pro Watercross World Championships Agreement Continued to the next meeting C. TDC Workshop Recap Mr. Wert provided an overview of the Workshop held on April 24, 2017 highlighting: • Staff, TDC Members and concerned citizens were in attendance where reallocations of the tourist tax, financing options for a new sports facility and the feasibility of increasing the tax rate from 4 to 5 percent were discussed. 4 April 24, 2017 • Analysis was presented on the reallocations of funds for the activities funded by the TDC (promotions, beach renourishment, etc.) incorporating an annual expense of approximately $5M for financing the sports facility. • Staff will be developing additional models utilizing a 60/40 percent funding split, beaches to advertising for the 4th and potential 5th cent of revenue. • The TDC: • Generally supports the concept of the sports facility; however has strong reservations on funding the development of the venue utilizing Tourist Tax Development revenue. There is a concern on the substantial financial commitment of funds which may affect the monies available for beaches, promotions, etc. on years when revenue is in decline. • Requested staff to develop a comprehensive economic analysis for the facility including detailed costs of construction and operation,potential revenue sources including partnerships with outside parties (naming rights, etc.). • Supports the concept of transferring funding for the operation of County Museums from the TDT revenue to the General Fund. • Expressed concern beach maintenance activities are underfunded and do not want to reduce funding dedicated to marketing and promotions. • Another workshop may be held on the issue to ensure all topics are adequately vetted. Discussion occurred noting it is critical infrastructure is in place to meet the increasing number of people visiting the area. Commissioner Fiala reported the County is aware of the concerns and continues to fund road, sewer and water improvements to maintain acceptable levels of service. A large portion of the growing demand for services is being created by the increasing number of seasonal and full time residents, not short term visitors. 8. Old Business These items have been continued from a previous TDC meeting, or are reoccurring reports for review by the TDC. A. County Museums Report Mr. Wert provide the "Collier County Museums Visitor Information March 2017" for information purposes. He noted the report will be provided on a quarterly basis and individuals from 35 different countries visited the area in the 1st quarter of 2017. 9. Council Member Discussion Ms. Kerns reported: • She visits area hotels and many of the establishments have pickleball patrons staying in their venues. • Recommends a staff person periodically provide a report to the Council on the activities in their area of responsibility. • Area concierges have expressed concern there are not many events in the summer season for tourists to attend. Ms. Becker reported there is an extensive activity calendar for the area that is available for tourists at the visitor center and other venues. Commissioner Fiala noted she will be absent from the next meeting. 10. Marketing Partner Reports 5 April 24, 2017 These reports are provided to TDC members on the digital link above to the County website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. Marketing Partner Reports—April 24,2017 A. Research Data Services—Dr. Walter Klages "Research Report—Klages Research and Research Data Services, Inc. The following was noted during discussions: • The closure of the Marco Island Marriot and Hilton for renovations has had a negative impact on tourist tax collections, especially for group market sales. • Canadian visitation has decreased over time as many visitors purchased property in the area for seasonal use. B. Paradise Advertising—Cedar Hames/Nicole Delaney Paradise Advertising and Marketing, Inc. —Marketing Report C. Lou Hammond Group -Jonell Modys "Lou Hammond Group and CVB PR Team Public Relations Report" D. Collier County Tourist Tax Collections—Jack Wert "Collier County Tax Collector Tourist Tax Collections" E. Miles Partners—Website Activity—Buzzy Ford "Web Site Analytics" F. Digital& Social Media - Paradise Advertising and Zebra Brazil "Brazil Social Media Marketing" G. Atilus—Search Engine Optimization "Digital/Social Media Marketing" H. Phase V- Fulfillment Services—Jack Wert "Phase V Fulfillment Services" 11. Tourism Staff Reports These activity reports are provided to TDC members on a digital link to the County website and will be presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff members at each TDC meeting. A. Director B. Group Sales C. Leisure and Travel Trade Sales D. Sports Marketing E. Public Relations & Communications F. Film Office G. International Representatives H. Visitor Centers 6 • April 24, 2017 12. Detailed Staff Reports Submitted The Council requested staff to provide monthly reports on: 1. Bookings for the sports and group visitation including consumption. 2. Sports events grant funding including the approved dollars and actual payouts to the applicants. 13. Next Scheduled Meeting Date/Location—May 24,2017—9:00 a.m. Collier County Government Center, Administration Bldg. F,3rd Floor, 3299 East Tamiami Trail,Naples, Florida 34112 There being no further business for the good of the County, the meeting was adjourned by order of the chair at 11:46 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Chairman, ommissioner Donna Fiala These minutes approved by the Board/Committee on as presented V" or as amended 7