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TDC Agenda 03/27/2017 3/22/2017 Collier County,FL:March 27,2017 March 27, 2017 MEETING AGENDA&NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center, Administration Bldg. F, 3rd Floor 3299 East Tamiami Trail, Naples, FL 34112 March 27, 2017 9:oo am Collier County Commission Chambers * Requires TDC Action 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. *AGENDA AND MINUTES A. Changes and Approval of Today's Agenda B.Approval of prior TDC Meeting Minutes i. Regular Meeting 2/27/17 5. Presentations/ Public Comment- (3 minutes each) 6. * CONSENT AGENDA All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s)will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. COASTAL ZONE MANAGEMENT These items have been before the Coastal Advisory Committee (CAC) and have received a recommendation by majority vote of the CAC to proceed with the requested work after further recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a finding that each project promotes tourism. i. FDEM/FDEP Beach Renourishment Reconciliation Support B. BEACH PARK FACILITIES These items have been before the Parks and Recreation Advisory Board(PARAB) and have received a recommendation by majority vote of the PARAB to proceed with the requested work after further recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a finding that each project promotes tourism. C. TOURISM DIVISION 7. NEW BUSINESS These items are for review and recommendation by the TDC and have not been reviewed by another County Advisory Board and are to be considered for funding by a majority vote and with a finding that each request promotes tourism. A. * EVENT FUNDING REQUESTS http://www.col liergoy.net/your-government/advisory-boards-and-authorities/tourist-development-counci I/tdc-agendas/2017-agendas/march-27-2017 1/3 3/22/2017 Collier County,FL:March 27,2017 i. May Sports Events Funding Request ii. FHSAA Volleyball Sponsorship B. * OTHER TDT FUNDING REQUESTS C. * Naples Depot Leasehold Improvements to Baggage Car D. * Financing Plan for Future Sports Facility E. *TDT Reallocation Discussion 8. OLD BUSINESS These items have been continued from a previous TDC meeting, or are reoccurring reports for review by the TDC. A. *NCRP Returf Economic Analysis — 10:30 am time certain B. *Beach Trolley Update C. *Advisory Board Nominations D. *01 FY 17 Financial Report 9. Council Member Discussion 10. MARKETING PARTNER REPORTS These reports are provided to TDC members on the digital link above to the County website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. A. Research Data Services B. Paradise Advertising&Marketing, Inc. C. Lou Hammond&Associates D. Collier County Tourist Tax Collections E. Miles Partners-Website Activity F. Digital&Social Media-Paradise Advertising and Zebra Brazil G. Phase V-Fulfillment Services ii. TOURISM STAFF REPORTS These activity reports are provided to TDC members on a digital link to the County website and will be presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff members at each TDC meeting. A. Director B. Group Sales C. Leisure &Travel Trade Sales D. Sports Marketing E. Public Relations &Communications F. Film Office G. International Representatives H.Visitor Centers 12. Detailed Staff Reports http://www.colliergov.net/your-government/advisory-boards-and-authorities/tourist-development-council/tdc-agendas/2017-agendas/march-27-2017 2/3 3/22/2017 Collier County,FL:March 27,2017 13. Next Scheduled Meeting Date/Location —April 24, 2017 Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 14.Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall,before engaging in any lobbying activities (including,but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. http://www.colliergov.net/your-government/advisory-boards-and-authorities/tourist-development-council/tdc-agendas/2017-agendas/march-27-2017 3/3 February 27, 2017 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, February 27, 2017 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building “F” of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Donna Fiala Vice Chairman: Susan Becker Victor Rios Clark Hill Robert Miller Ed (Ski) Olesky Mac Chaudhry Michelle McLeod Nancy Kerns ALSO PRESENT: Jack Wert, Tourism Director Barry Williams, Director, Parks and Recreation Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator Michael Obyc, Sports Marketing February 27, 2017 2 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order – Commissioner Fiala Commissioner Fiala called the meeting to order at 9:03 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. AGENDA AND MINUTES A. Changes and Approval of Today’s Agenda Mr. Olesky moved to approve the Agenda subject to adding an Item to consider Election of a Vice Chairman after the presentation for Item 5. Second by Mr. Chaudhry. Carried unanimously 9 – 0. B. Approval of prior TDC Meeting Minutes i. Regular Meeting 1/23/2017 Ms. Becker moved to approve the minutes of the January 23, 2017 meeting as presented. Second by Mr. Rios. Carried unanimously 9 – 0. 5. Presentations/Public Comment - (3 minutes each) Mac Chaudhry Recognition Mr. Wert reported Mr. Chaudhry has resigned from the Tourist Development Council as he is relocating out of the area after living in the region for 28 years. The Council recognized his service to the citizens of Collier County. Election of a Vice Chairman Mr. Olesky moved to appoint Susan Becker as Vice Chairman of the Tourist Development Council. Second by Ms. Kerns. Carried unanimously 9 – 0. 6. CONSENT AGENDA All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s) will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. COASTAL ZONE MANAGEMENT These items have been before the Coastal Advisory Committee (CAC) and have received a recommendation by majority vote of the CAC to proceed with the requested work after further recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a finding that each project promotes tourism. B. BEACH PARK FACILITIES These items have been before the Parks and Recreation Advisory Board (PARAB) and have received a recommendation by majority vote of the PARAB to proceed with the requested work after further recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a finding that each project promotes tourism. February 27, 2017 3 i. Barefoot Beach Boardwalk Inspection Executive Summary “Recommendation to approve an expenditure of Tourist Development Tax for Category “A” Beach Park Facilities to Bridging Solutions, LLC under Contract Number #13-6164, “Professional Services for Engineers and Architects”, for a boardwalk inspection at the Barefoot Beach Preserve Park for $13,040, and make a finding that this expenditure promotes tourism” dated February 27, 2017. ii. Barefoot Beach Drainage Improvements Executive Summary “Recommendation to an expenditure of Tourist Development Tax Category “A” Beach Park Facilities to Q. Grady Minor and Associates, P.A., using Contract Number #13-6164, “Professional Services for Engineers and Architects,” for an engineering report for drainage improvements at Barefoot Beach Park, for $4,590, and make a finding that this expenditure promotes tourism” dated February 27, 2017. iii. Clam Pass Inspection Executive Summary “Recommendation to approve an expenditure of Tourist Development Tax for Category “A” Beach Park Facilities to Bridging Solutions, LLC, using Contract Number #13-6164, “Professional Services for Engineers and Architects”, for a boardwalk inspection at Clam Pass Park, for $10,468, and make a finding that this expenditure promotes tourism” dated February 27, 2017. iv. Seagate Parking Lot Improvements Executive Summary “Recommendation to approve the expenditure of Category “A” Beach Park Facility Tourist Tax Funds for Request for Quote (RFQ) to Bonness, Inc. in the amount of $21,594.03 for sealing and restriping the parking lot, and make a finding that this expenditure promotes tourism” dated February 27, 2017. v. Seagate Sidewalk and Landscape Improvements Executive Summary “Recommendation to approve the expenditure of Category “A” Beach Park Facility Tourist Tax Funds for Invitation to Bid (ITB) #16-7027 to Heritage Utilities, LLC in the amount of $156,467.89 for sidewalk widening and landscape enhancement at Seagate and North Gulf Shore beach access locations, to accept the donation of a Right of Entry to install and maintain the landscape enhancement, and make a finding that this expenditure promotes tourism” dated February 27, 2017. C. TOURISM DIVISION None Mr. Olesky moved to recommend the Board of County Commissioners approve the items listed in the Consent Agenda and hereby finds they promote tourism. Second by Mr. Rios. Carried unanimously 9 – 0. 7. New Business These items are for review and recommendation by the TDC and have not been reviewed by another County Advisory Board and are to be considered for funding by a majority vote and with a finding that each request promotes tourism. A. EVENT FUNDING REQUESTS i. Sports Events Funding Request February 27, 2017 4 Mr. Obyc presented the Executive Summary “Recommend approval of Tourist Development Tax Category “B” funding to support the four upcoming April 2017 Sports Events up to $19,300.00 and make a finding that these expenditures promote tourism” dated February 27, 2017 for consideration. He noted the events include the:  Naples Spring Shootout youth soccer tournament from April 1-2, 2017 - $8,450.  Alligator Alley Challenge baseball tournament from April 21-23, 2017 - $3,500.00.  USPTA (US Professional Tennis Association) National Clay Court Championship from April 28-30, 2017 - $1,400.  Adidas Spring Classic youth soccer tournament from April 29-30, 2017 - $5,950. Staff noted the number of hotel nights generated is determined by discussions with the promoter, participant questionnaires, contacting the hotels, etc. The Council noted it may be beneficial to contact a representative from the event directly to garner accurate information as they have the accommodation information for all the teams given they need to contact them on scheduling prior to, and during the event (especially for rescheduling due to emergency weather situations, etc.). Ms. Becker moved to recommend the Board of County Commissioners approve of Tourist Development Tax Category “B” funding to support the four upcoming April 2017 Sports Events up to $19,300.00 and hereby finds the items promotes tourism. Second by Mr. Olesky. Carried unanimously 9 – 0. B. OTHER TDT FUNDING REQUESTS C. Miles Media Website Contract Amendment Mr. Wert presented the Executive Summary “Recommendation to approve Amendment #1 to Contract #13-6109 for Website Development and Maintenance with Miles Media and make a finding that these expenditures promote tourism” dated February 27, 2017 for consideration. He noted the revised contract includes increasing the maintenance hours from 20 to 25 per month, additional analytics and web site hosting. Staff does undertake approximately 2/3 of the maintenance required for the website, however the remaining work is the responsibility of the vendor given it deals with coding and programming for the back end of the portal. Ms. Becker moved to recommend the Board of County Commissioners approve Amendment # 1 to Contract #13-6109 for Website Development and Maintenance with Miles Media and hereby finds the items promotes tourism. Second by Mr. Olesky. Carried unanimously 9 – 0. D. North Collier Regional Park Field Returf Mr. Williams presented the Executive Summary “Recommendation to approve initial funding for budget purposes in the amount of $1.8 million for conversion of multipurpose natural turf fields to artificial turf, authorize necessary Tourist Development Council (TDC) Category “B” Tourism Promotion Fund (184) budget amendments in the amount of $1.8 million and make a finding that this expenditure promotes tourism” dated February 27, 2017 for consideration. He noted the request is for a $1.8M expenditure to replace the grass on two of the soccer fields at North Collier Regional Park (NCRP) with artificial turf. Dominic Amico, ABB presented the PowerPoint “North Collier Regional Park Conversion of Natural Grass to Artificial Turf” highlighting: February 27, 2017 5  The conversion will allow use of the fields 100 percent of the time given grass fields are out of commission a few months annually so the turf can recover.  The artificial turf will require substantially less “upkeep” as no irrigation, mowing, fertilizing, etc. is needed to maintain the surface.  The surface will be more amenable to use for multi purpose events such as soccer, lacrosse, concerts, etc.  Permitting will be required, however should not be an issue given the fields are existing and the proposal eliminates the use of irrigation water, fertilizer, etc.  The work should take 10 weeks to complete and can be undertaken during the summer months. Mr. Williams noted:  The Hunden Strategic Partners Study (“Collier County Market and Needs Assessment Analysis”) commissioned by the BCC to identify areas where sports tourism in the County may be increased recommended improvements be made to NCRP to increase the potential number of events hosted.  There is no area to add playing fields at the park, so the conversion will increase the amount of annual playing time available at the facility.  The Parks and Recreation Advisory Board recommended approval of the proposed expenditure by a vote of 6 in favor and 1 opposed. The following items were discussed by Staff and the Council:  With respect to player safety and the surface, studies indicate athletes using artificial turf are less prone to injuries (other than those participating in tackle football).  The conversion is to primarily accommodate the growing demand for hosting sports events in the area which will increase the annual number of events to be held by approximately 25 percent.  No economic analysis or “Return on Investment” has been provided (other than data indicating a $6,000 annual savings in irrigation costs per field) with the request, nor data supporting the 25 percent increase estimated for events to be hosted.  The use of TDC funds is proposed as the expenditure will promote tourism and most of the players/spectators occupying hotel rooms will be from outside the County.  Impact fee revenue may not be utilized to fund the request as the facility was already constructed using the fees, and the item falls under the “repair and maintenance” category of expenditures.  It may be more beneficial to use the $1.8M of funds to promote the destination via advertising as for every dollar spent in the endeavor there is a return on investment of approximately $100.  Concern TDC funds have been used to fund other parks and recreation/beach facilities (Vanderbilt Parking Garage, etc.) with the revenue generated being allocated to the General fund or parks and recreation operation with no return to the TDC accounts. The Council determined to continue the item until the next meeting and requested Staff to provide an economic analysis including the cost/benefit, Return on Investment, etc. of the conversion. The analysis should include an estimate of revenue generated from the sports tourism events (parking fees, admission fees, team participation fees, etc.). February 27, 2017 6 Mr. Williams reported the item is scheduled to be heard by the Board of County Commissioners on February 28, 2017 and he will notify them on the Council’s directive. E. Paradise Coast Blueway Service Mark Renewals Mr. Wert presented the Executive Summary “Recommendation to approve payment of filing fees for renewal of Service Marks for Paradise Coast Blueway and Blueway Paddling Trail at a total cost of $975 and make a finding that this expenditure promotes tourism” dated February 27, 2017 for consideration. He noted the renewal is required every 3 - 4 years. Ms. Becker moved to Recommend the Board of County Commissioners approve payment of filing fees for renewal of Service Marks for Paradise Coast Blueway and Blueway Paddling Trail at a total cost of $975 and hereby finds the items promotes tourism. Second by Mr. Hill. Carried unanimously 9 – 0. F. Contract 16-6566 Renewal – Cision US, Inc. Mr. Wert presented the Executive Summary “Recommendation to renew Contract #16-6566 to Cision US Inc. for years 2 through 4 for Media Monitoring Services and make a finding that this action promotes tourism” dated February 27, 2017 for consideration. He noted the work involves tracking public relations and other efforts via the website and monthly reports are provided to the Council on the activity. The contract has a 30 day “opt out” if the County determines the agreement should be cancelled. Mr. Hill moved to recommend the Board of County Commissioners renew Contract #16-6566 to Cision US Inc. for years 2 through 4 for Media Monitoring Services and hereby finds the item promotes tourism. Second by Mr. Olesky. Carried unanimously 9 – 0. Break 10:13 a.m. Reconvened 10:27 a.m. G. Minto Communities - Spirit Promotions US Open Pickleball Donation Mr. Wert presented the Executive Summary “Recommendation to accept a multiple year donation from Minto Communities and Spirit Promotions for future marketing and promotion of Pickleball and other sports tourism events in Collier County” dated February 27, 2017 for consideration. Mr. Olesky moved to recommend the Board of County Commissioners accept a multiple year donation from Minto Communities and Spirit Promotions for future marketing and promotion of Pickleball and other sports tourism events in Collier County. Second by Ms. Becker. Carried unanimously 9 – 0. H. Advisory Board Nominations Mr. Wert presented the Executive Summary “Tourist Development Council (TDC) Appointment Review” dated February 27, 2017 for consideration. He noted Ronald Albeit, Dan Sullivan and Tom White have applied for the position vacated by Mr. Chaudhry. Mr. Hill nominated Tom White to fill the position. Ms. McLeod nominated Dan Sullivan to fill the position. Mr. Rios nominated Ron Albeit to fill the position. February 27, 2017 7 Commissioner Fiala polled the Council to determine which candidate’s application should be forwarded to the Board of County Commissioner’s for consideration with the applicants each receiving 3 votes. The Council determined to continue the item until the next meeting and requested any interested applicant be present to answer any questions the Council may re-vote on the applications. 8. Old Business These items have been continued from a previous TDC meeting, or are reoccurring reports for review by the TDC. Speakers Commissioner Taylor addressed the Council on the proposed conversion of the grass fields at NCRP to artificial turf noting the funding request is a sports tourism item and was generated as part of a recommendation in the Hunden Strategic Partners Study. Historically, the County has had to turn down requests for events to be held at the park due to capacity issues. TDC funds have been used in the past for capital improvements such as the $750,000 for construction of a shade structure for the Pickleball Court at East Naples Community Park. Local funding participation utilizing $60M of impact fees occurred when the park was originally constructed. Tim Durham, Executive Manager of Corporate Business Operations noted the life of the artificial turf is approximately 10 years and only the “surface” would need to be replaced at a cost of 15 percent of the original expenditure. Mr. Williams noted the item would be returned to the Council for consideration once the actual construction bids have been obtained for the project. The Council noted they are in favor of the concept; however the issue is whether $1.8M of TDC monies should be utilized to fund the project. 9. Council Member Discussion Ms. Kerns requested the Agenda for the March meeting include an update on the beach trolley. Ms. McLeod recommended the Members email addresses be made available to the public on the TDC’s web page. 10. Marketing Partner Reports These reports are provided to TDC members on the digital link above to the County website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. Marketing Partner Reports – February 27, 2017 A. Research Data Services – Dr. Walter Klages “Research Report – Klages Research and Research Data Services, Inc. B. Paradise Advertising – Cedar Hames/Nicole Delaney Paradise Advertising and Marketing, Inc – Marketing Report C. Lou Hammond Group - Jonell Modys “Lou Hammond Group and CVB PR Team Public Relations Report” February 27, 2017 8 D. Collier County Tourist Tax Collections – Jack Wert “Collier County Tax Collector Tourist Tax Collections” E. Miles Partners – Website Activity – Buzzy Ford “Web Site Analytics” F. Digital & Social Media- Paradise Advertising and Zebra Brazil “Brazil Social Media Marketing” G. Atilus – Search Engine Optimization “Digital/Social Media Marketing” H. Phase V - Fulfillment Services – Jack Wert “Phase V Fulfillment Services” 11. Tourism Staff Reports These activity reports are provided to TDC members on a digital link to the County website and will be presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff members at each TDC meeting. A. Director B. Group Sales C. Leisure and Travel Trade Sales D. Sports Marketing E. Public Relations & Communications F. Film Office G. International Representatives H. Visitor Centers 12. Detailed Staff Reports Submitted 13. Next Scheduled Meeting Date/Location – March 27, 2017 – 9:00 a.m. Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 There being no further business for the good of the County, the meeting was adjourned by order of the chair at 11:53 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL _________________________________ Chairman, Commissioner Donna Fiala These minutes approved by the Board/Committee on _________________ as presented________ or as amended ___________. EXECUTIVE SUMMARY Recommendation to approve a work order with CB&I Coastal Planning & Engineering, Inc. to provide professional engineering services for Florida Department of Emergency Management/Florida Department of Environmental Protection (FDEM/FDEP) Beach Renourishment Reconciliation Support under Contract No.15-6382 for time and material not to exceed $19,991.72, authorize the County Manager or his designee to execute the work order, and make a finding that this item promotes tourism. OBJECTIVE: To provide engineering support with reconciling records with the Florida Department of Emergency Management/Florida Department of Environmental Protection (FDEM/FDEP) for the 2006 Beach Renourishment Project. CONSIDERATIONS: A reconciliation of FDEP cost share payments for FDEP contracts 01C01, 05C01 and 07C01 and FDEM project worksheets reimbursements for Tropical Storm Gabrielle, Hurricane Wilma and Hurricane Katrina is required to assure that no duplicative payments from either state or federal agency has been made to Collier County. CB&I will assist the County with the review of historic records and will provide coordination with the FDEM/FDEP. A CB&I engineer familiar with the events of the 2006 renourishment project will be available to assist the County by reviewing documents at the County offices for several days. Upon completion of the historic records review, CB&I will participate in a conference call led by Collier County with FDEM/FDEP, and assist the County in preparing a reconciliation memo for submittal to FDEM/FDEP. The CB&I engineer will be available to travel to Tallahassee with the County to discuss the reconciliation with FDEM/FDEP. FISCAL IMPACT: Funding for this work order is available in Project 90020, TDC Administration within the TDC Beach Renourishment Fund 195. GROWTH MANAGEMENT IMPACT: There is no impact to the growth management plan related to this action. ADVISORY COMMITTEE RECOMMENDATIONS: At the March 9, 2017 Coastal Advisory Committee meeting, this item was recommended for approval by an 8 to 0 vote. This item will be presented to the Tourist Development Council for recommendation of approval on March 27, 2017. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATION: To approve a work order with CB&I Coastal Planning & Engineering, Inc. to provide professional engineering services for FDEM/FDEP Beach Renourishment Reconciliation Support under Contract No.15-6382 for time and material not to exceed $19,991.72, authorize the County Manager or his designee to execute the work order, and make a finding that this item promotes tourism. Prepared By: J. Gary McAlpin, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and Program Management Division Attachments: March 27, 2017 Consent Agenda 6-A (i) 1 of 9 A. Proposal B. Work Order March 27, 2017 Consent Agenda 6-A (i) 2 of 9 CB&I Environmental & Infrastructure, Inc. 2481 NW Boca Raton Blvd. Boca Raton, FL 33431 Tel: +1 561 391 8102 Fax: +1 561 391 9116 www.CBI.com March 8, 2017 Gary McAlpin, Director Collier County Coastal Zone Management 2685 S. Horseshoe Drive, Suite 103 Naples, FL 34104 Re: FDEM/FDEP Beach Renourishment Reconciliation Support (Contract No 15-6382) Dear Gary: This letter is in response to Collier County’s (County) request for a proposal for CB&I Environmental & Infrastructure, Inc. (CB&I) to support the County with reconciling records with the Florida Department of Emergency Management/Florida Department of Environmental Protection (FDEM/FDEP) for the 2006 Beach Renourishment Project. CB&I will assist the County with the review of historic records and will provide coordination with FDEM/FDEP. A CB&I engineer familiar with the events of the 2006 renourishment project will be available to assist the County by reviewing documents at the County offices for several days. The CB&I engineer will travel to Naples to perform work within the County offices. Upon completion of the historic record review, CB&I will participate in a conference call led by Collier County with FDEM/FDEP, and assist the County in preparing a reconciliation memo for submittal to FDEM/FDEP. The CB&I engineer will be available to travel to Tallahassee with the County to discuss the reconciliation with FDEM/FDEP. Included as Attachments are; the Fee Proposal (Exhibit A), and the Rates Schedule (Exhibit B). The proposed cost to provide the Services is $19,991.72. Work will be performed on a time and materials not-to-exceed basis under the terms and conditions of the existing Grant Funded Professional Services for Coastal Zone Contract No 15-6382. Barring any unforeseen circumstances, all work will be completed within 90 days of receiving a written Work Order and/or a Notice to Proceed. Very truly yours, Thomas P. Pierro, P.E., D.CE Vice President CB&I Environmental & Infrastructure, Inc. cc: Tara Brenner, P.G., P.E., CB&I March 27, 2017 Consent Agenda 6-A (i) 3 of 9 Exhibit A Fee Proposal March 27, 2017 Consent Agenda 6-A (i) 4 of 9 (Hours) (Hours) (Hours) (Hours) (Roundtrip) (Nights) (Days)(Days) (Roundtrip)1 Reconciliation Support29261214749612Total Hours = 29261214749612Rate = $207 $173 $148$63$800 $170 $36 $0.445 $25$20Cost = $414 $15,916 $888 $756 $800 $680 $252 $221 $25$40TIME & MATERIAL TOTAL$19,991.72AirfareParking TollsMileageMealsEXHIBIT AFEE PROPOSAL FORFDEM/FDEP Beach Renourishment Reconciliation SupportCOLLIER COUNTY, Contract No. 15-6382Project ManagerClerical/ AdministrativeMarch 8, 2017Task ItemLodgingPrincipalSenior Project ManagerF:\Marketing\_Proposals\Florida Counties\Collier\2017\Reconciliation Support\Exhibit A - Cost.xlsxMarch 27, 2017 Consent Agenda 6-A (i) 5 of 9 Exhibit B Rate Schedule March 27, 2017 Consent Agenda 6-A (i) 6 of 9 March 27, 2017 Consent Agenda 6-A (i) 7 of 9 March 27, 2017 Consent Agenda 6-A (i) 8 of 9 March 27, 2017 Consent Agenda 6-A (i) 9 of 9 EXECUTIVE SUMMARY Recommend approval of Tourist Development Tax Category “B” funding to support the three upcoming FY 17 Sports Events up to $16,750.00 and make a finding that these expenditures promote tourism. _____________________________________________________________________________________ OBJECTIVE: Approve funding support for managing and promoting three upcoming sports events in Collier County during FY 17. CONSIDERATIONS: Collier County is scheduled to host the following events in May 2017. The Tourism Division Sports Marketing Team has attracted these prestigious events to our community. The projected hosting costs to manage and promote these events are based on our past experience with similar events. The Tourism Division proposes to pay Parks and Recreation for the field rental and event support expenses for each applicable event and additional funding as needed and outlined below based on the type of event. The proposed event assistance expenses are authorized expenditures for the BCC approved Sports Assistance Program. Funding for these events is subject to Board approval. USTA – ITF Women’s Pro Circuit - Week 1 will take place May 7-14, 2017. This event will take place at Naples Bath and Tennis Club and will feature women’s singles and doubles competition. The event looks to attract over 120 athletes and 550 room nights. The expenses to be paid for this event will be assistance with official and press fees and USTA marketing production fees to aid in facilitating the tournament for a total of $7,800.00. USTA – ITF Women’s Pro Circuit - Week 2 will take place May 14-21, 2017. This event will take place at Naples Bath and Tennis Club and will feature women’s singles and doubles competitors from the first week of competition. The event estimates over 100 athletes and 500 room nights. The expenses to be paid for this event will be assistance with official and press fees for a total of $4,100.00. Sweetbay Memorial Day Cup will take place May 27-29, 2017. This is a youth soccer tournament in the sixth year in Naples and looks to attract over 80 teams and an estimated 600 room nights for the weekend. The expenses to be paid for this event will be assistance with a facility rental to North Collier Regional Park and assistance with sanctioning fees up to a total cost of $3,350.00 and park staff overtime costs up to $1,500.00 for a total of $4,850.00. FISCAL IMPACT: Funding of up to $16,750.00 for these three events is included in the BCC approved FY 17 Tourism Department budget in Fund 184 for Sports Marketing Event support. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this action. LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATION: That the TDC approve Tourist Development Tax Category “B” funding to support three upcoming FY 17 sports events up to $16,750.00 and make a finding that these expenditures promote tourism. Prepared By: Michael Obyc, Senior Sports Marketing Manager Attachments: Event Applications March 27, 2017 New Business 7-A (i) 1 of 14 March 27, 2017 New Business 7-A (i) 2 of 14 March 27, 2017 New Business 7-A (i) 3 of 14 March 27, 2017 New Business 7-A (i) 4 of 14 March 27, 2017 New Business 7-A (i) 5 of 14 March 27, 2017 New Business 7-A (i) 6 of 14 March 27, 2017 New Business 7-A (i) 7 of 14 March 27, 2017 New Business 7-A (i) 8 of 14 March 27, 2017 New Business 7-A (i) 9 of 14 March 27, 2017 New Business 7-A (i) 10 of 14 March 27, 2017 New Business 7-A (i) 11 of 14 March 27, 2017 New Business 7-A (i) 12 of 14 March 27, 2017 New Business 7-A (i) 13 of 14 March 27, 2017 New Business 7-A (i) 14 of 14 EXECUTIVE SUMMARY Recommend approval of Tourist Tax Category “B” funding to sponsor the upcoming May 2017 sports event, The FHSAA Boys’ Volleyball State Championship, totaling $7,800.00 and make a finding that these expenditures promote tourism. _____________________________________________________________________________________ OBJECTIVE: Approve funding support for managing and promoting the upcoming sports event in Collier County during FY 17. CONSIDERATIONS: Collier County is scheduled to host the following event in May 2017. This event will take place at Golden Gate High School. The Sports Tourism Department proposes that Collier County sponsor this event. Sponsorship of events is an authorized expenditure of tourist tax revenue with a finding that the expenditure of funds promotes tourism. The proposed event assistance expenses are authorized expenditures for the BCC approved Sports Assistance Program. Sponsorship of this event is subject to approval by the Board of County Commissioners. FHSAA Boys’ Volleyball State Championship will take place on May 4-6, 2017. This event will be the second time the Boys’ Volleyball State Championship has been hosted in Collier County. This event attracts the top talent in the state to Collier County for the State Championship. Hosting this event looks to further promote growth of the sport of volleyball in the region. The event looks to attract over 100 athletes who will compete at Golden Gate High School for the Championship. The sponsorship for this event will be $7,800.00 to assist with security, event staff, and hospitality accommodations cost related to the event. FISCAL IMPACT: Funding of up to $7,800.00 for this event is included in the BCC approved FY 17 Tourism Department budget in Fund 184 for Sports Marketing Event support. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this action. LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATION: That the TDC approve Tourist Development Tax Category “B” funding to support the upcoming FY 17 sports event up to $7,800.00 and make a finding that these expenditures promote tourism. Prepared By: Michael Obyc, Senior Sports Marketing Manager Attachments: Event Information March 27, 2017 New Business 7-A (ii) 1 of 2 March 27, 2017 New Business 7-A (ii) 2 of 2 EXECUTIVE SUMMARY Recommendation to approve the projected expenditures for the leasehold improvements to a railroad car at Naples Depot to house the Greater Naples Chamber of Commerce Visitor Information Center, approve necessary budget amendments, and make a finding that the construction expenditures promote tourism. _____________________________________________________________________________________ OBJECTIVE: Approve the projected construction costs to complete the leasehold improvements to a railroad car at the Naples Depot. CONSIDERATIONS: The Greater Naples Chamber of Commerce desires to move their downtown Naples Visitor Information Center location to the Naples Depot property on 5th Avenue South in Naples. The Depot is a Collier County Museum with a railroad theme. Next to the Depot Building are three railroad cars. A former dining car is undergoing renovation to become a restaurant. The former baggage car sits across the parking lot from the dining car and is attached to a caboose. None of the cars have been used for some time. The Naples Chamber would like to occupy the baggage car for its new visitor information center. The Chamber obtained preliminary drawings and elevations and remodeling costs for the interior of the baggage car including an ADA compliant entrance ramp, air conditioning, flooring and wall coverings. The County then engaged Amec Foster Wheeler Architects to complete the exterior and interior improvements. That firm has now provided detailed drawings and projected costs to complete the build out of the Visitor Information Center. The attached projected costs and schedule are where the project is currently. Staff is requesting the TDC review the projected costs and recommend that the project should proceed to BCC approval and the start of construction. These leasehold improvements are authorized tourist development tax expenditures. The Naples Chamber will enter into a sub lease with the County through the Museum Division who in turn lease the Depot and baggage car from Southwest Heritage, Inc. Construction will not start and no construction expenses will be incurred until the sub-lease is approved by all the required parties. The Tourism Division will work with the County Museum, Facilities and Procurement Divisions to solicit for construction bids in compliance with County Purchasing Policy. Once staff receives the construction bids for the leasehold improvements, this item will go to the BCC for final approval. In the event construction bids exceed the projected cost for this project, staff will return to the TDC and BCC to seek approval of the revised budget. FISCAL IMPACT: Based on the architect’s projections, staff is requesting up to $325,000 for leasehold improvements to the baggage that will be paid for using Tourism Division Fund 184 budgeted funds and reserve funds, requiring a budget amendment and Board approval. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this action. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATION: To approve the proposed expenditures for the leasehold improvements to a railroad car at Naples Depot to house the Greater Naples Chamber of Commerce Visitor Information March 27, 2017 New Business 7-C 1 of 10 Center, approve necessary budget amendments, and make a finding that the construction expenditures promote tourism. SUBMITTED BY: Jack Wert, Tourism Director Attachments: Amec Foster Wheeler Architects drawings, projected costs and construction schedule. March 27, 2017 New Business 7-C 2 of 10 Santiago JimenezAR-94369BIM / DRAWINGS BY:CHECKED BY:SHEET NUMBERPROJECT NUMBER | STATUS |ISSUE DATE5845 NW 158th SteetMiami Lakes, FL 33014 USAP:+1(305) 826-5588F:+1(305) 826-1799ARCHITECT OF RECORDwww.amecfw.comPROJECT TEAMDESIGNERREVISION SCHEDULESCALE:3/1/2017 11:23:03 PMC:\Users\danielle\Documents\train_danielle.rvtTLAuthorCheckerCITY OF NAPLESVISITOR'S CENTER 6788-16-2886DD PACKAGE |03/02/2017DesignerCOVERDET #ADA : AMERICANS WITH DISABILITIES ACTA.F.F. : ABOVE FINISHED FLOORALT.: ALTERNATIVEALUM. : ALUMINUMAPPROX. : APPROXIMATEBD. : BOARDBLDG. : BUILDINGBLK. : BLOCKBOT. : BOTTOMC.J.: CONTROL JOINTCL.: CENTER LINECLG. : CEILINGCLR.: CLEARCMU. : CONCRETE MASONRY UNITC.O.: CLEAN OUTCOL. : COLUMNCONC. : CONCRETECTR. : CENTERDIA.: DIAMETERDBL. : DOUBLEDEMO: DEMOLITIONDET.: DETAILDF. : DRINKING FOUNTAINDIM. : DIMENSIONDN.: DOWND.S.: DOWN SPOUTDWG. : DRAWINGEA.: EACHE.F. : EXHAUST FANE.J.: EXPANSION JOINTEL. : ELEVATIONEQ.: EQUALEQUIP. : EQUIPMENTEWC: ELECTRIC WATER COOLEREXIST. : EXISTINGEXT. : EXTERIORFD. : FLOOR DRAINFE. : FIRE EXTINGUISHERFEC: FIRE EXTINGUISHER CABINETFIN : FINISHFR. : FIRE RATINGFT. : FOOT/FEETFTG.: FOOTINGGALV. : GALVANIZEDGFI. : GROUND FAULT CIRCUIT INTERRUPTGL.: GLASSGYP. : GYPSUMH.C.: HOLLOW COREH.D.G. : HOT DIPPED GALVANIZEDHDR.: HEADERHDWR.: HARDWAREHT.: HEIGHTHVAC. : HEATING, VENTILATING, AND AIR CONDITIONINGID. : INSIDE DIAMETERIN : INCHINCL : INCLUDEDINSUL : INSULATIONINT.: INTERIORKD.: KILN DRIEDLAM.: LAMINATEDLAV. : LAVATORYLB.: POUNDLTG. : LIGHTINGLVR: LOUVERMFR.: MANUFACTURERMAX. : MAXIMUMMECH. : MECHANICALMIN.: MINIMUMMISC. : MISCELLANEOUSMTL : METALN.I.C.: NOT IN CONTRACTNTS.: NOT TO SCALENO./#: NUMBERO.C.: ON CENTERO.D.: OUTSIDE DIAMETERO.H.: OVERHEADOPP.: OPPOSITEPARTN. : PARTITIONPT.: PAINTPLG.: PILINGPLYWD. : PLYWOODPNL.: PANELPREFAB. : PREFABRICATEDPRELIM. : PRELIMINARYPSF.: POUNDS PER SQUARE FOOTPSI.: POUNDS PER SQUARE INCHPT: PRESSURE TREATEDR: RADIUSREC.: RECESSEDREF.: REFERENCERCP.: REFLECTED CEILING PLANREINF. : REINFORCINGREQD. : REQUIREDREV.: REVISIONRFG.: ROOFINGRGH.: ROUGHRM.: ROOMR.O.: ROUGH OPENINGSAN.: SANITARYDWG. : DRAWINGS.C.: SOLID CORESCH.: SCHEDULESH.: SHINGLESSHT.: SHEETSHV.: SHELVINGSPEC. : SPECIFICATIONSQ.: SQUARESQ. FT. : SQUARE FOOTSST.: STAINLESS STEELSTL.: STEELSUP.: SUPPLYTG.: TEMPERED GLASSTEMP. : TEMPORARYTHK.: THICKNESSTYP.: TYPICALU.E.: UNDERGROUND ELECTRICU.G.: UNDER GROUNDUL: UNDERWRITERS LABORATORIES, INC.VENT. : VENTILATORVERT. : VERTICALVIF. : VERIFY IN FIELDVTR. : VENT THRU PIPEWC.: WATER CLOSETWD. : WOODWH. : WATER HEATERWP.: WATERPROOFYD. : YARDSHEETINTERIOR ELEVATIONMARKER MULTIPLE WALLSBUILDING SECTIONWALL SECTION MARKERSYMBOL LEGENDINTERIOR ELEVATIONMARKER ONE WALLDET #SHEETSHEETDET #DET #DET #DET #DET# : REFERS TO DETAIL NUMBER OF PROJECT SHEETSHEET: REFERS TO PROJECT SHEET (X/XX)ABBREVIATIONSDIMENSION NOTE:ALL DIMENSIONS ARE TAKEN TO AND FROM THE STRUCTURAL FACE OF THE WALL UNLESS OTHERWISE NOTED.GENERAL CONTRACTOR TO INFORM ARCHITECT OF DISCREPANCIES WHEN FOUND. GENERAL CONTRACTOR SHALLNOT SCALE CONSTRUCTION DRAWINGS. ROUNDING OF LENGTHS ONLY ALLOWED AS INDICATED IN THE PLANS.FINISHED ELEVATIONX' - X"SPOT ELEVATIONX.X'WALL SIZES:GENERAL CONTRACTOR TO REFER TO WALL AND PARTITION TYPE SCHEDULES FOR WALL SIZING, RATING ANDASSEMBLY. ALL SIZES SHOWN IN PLANS ARE ACTUAL UNLESS OTHERWISE INDICATED.ALIGNDD PACKAGENAPLES VISITOR CENTERNo. DESCRIPTION DATEMarch 27, 2017 New Business 7-C 3 of 10 REF.A1A102A2001A200A200A2005232A1026PAMPHLET RACKSPROVIDED BY MUSEUM.TYP.THEMED FRAMEDADVERTISING SPACE. TYP.STANDING PATRONCOUMPUTER DESKTHEMED COLUMN RACKSEPARATION. TYP.ADA PATRON COMPUTERDESK. TYP.RECEPTION DESK WITH FLIPTOP COUNTER.OFFICE AND RECEPTION AREAPATRON AND INFORMATION AREACOVERED PLATFORMTHEMED WALLSCONCE. TYP.PAVER SIDEWALK5" ROLL CURBUPUPUPUPUP-0' - 2 1/2" :LANDING-1' - 1 1/2" :LANDING0' - 6" :PLATFORM-3' - 6" :SIDEWALKBCDF19' - 0"9' - 0"9' - 0"9' - 0"5' - 6"11' - 5"5' - 0"30' - 0" 1' - 8 "4' - 6"1' - 1 1/2"4' - 6"9' - 0"36' - 4"LINE OF ROOF ABOVEARCH WALLCOLUMNS. TYP.CURB CUTA1A1022A102BARREL TILE ROOFTRAIN ROOF4" / 1'-0"4" / 1'-0"BCDF17' - 4"7' - 4"41' - 3"GUTTERSantiago JimenezAR-94369BIM / DRAWINGS BY:CHECKED BY:SHEET NUMBERPROJECT NUMBER | STATUS |ISSUE DATE5845 NW 158th SteetMiami Lakes, FL 33014 USAP:+1(305) 826-5588F:+1(305) 826-1799ARCHITECT OF RECORDwww.amecfw.comPROJECT TEAMDESIGNERCITY OF NAPLESVISITOR'S CENTERREVISION SCHEDULESCALE:3/1/2017 11:22:51 PMC:\Users\danielle\Documents\train_danielle.rvt 3/8" = 1'-0"A101AuthorChecker6788-16-2886DD PACKAGE |03/02/2017DesignerPLANSNo. DESCRIPTION DATE 3/8" = 1'-0"1TRAIN AND PLATFORM 3/8" = 1'-0"2ROOF PLANMarch 27, 2017 New Business 7-C 4 of 10 2A102STREAMLINETHEMED RAILSHELF. TYP.FAUX WINDOWADVERTISINGSCREENS. TYP.THEMEDCOLUMN RACKSEPARATION.TYP.PAMPHLETRACKSPROVIDED BYMUSEUM.TYP.LED STRIPLIGHTINGRECEPTIONDESK WITHFLIP UPCOUNTER.THEMED WALLSCONCE. TYP.CONTINUOUSSTUCCO BANDSBARREL TILE ROOFCONCRETE BEAMSTREAMLINETHEMED GUARDRAIL4" 1'-0"4" 1'-0"AIR DUCTTIMBER TRUSSWOOD RUNNERS.TYP.METAL GUTTERDRIP EDGE, FLASHING,AND FASCIATONGUE IN GROOVEROOF DECKNAILER11A102STREAMLINETHEMED RAILSHELF. TYP.FAUX WINDOWADVERTISINGSCREENS. TYP.THEMED COLUMNRACK SEPARATION.TYP.PAMPHLET RACKSPROVIDED BYMUSEUM. TYP.RECEPTIONDESK WITH FLIPUP COUNTER.THEMED FRAMEDADVERTISINGSPACE. TYP.STANDING PATRONCOUMPUTER DESKADA PATRONCOMPUTERDESK. TYP.OFFICE AREARECEPTION AREAPATRON ANDINFORMATION AREASantiago JimenezAR-94369BIM / DRAWINGS BY:CHECKED BY:SHEET NUMBERPROJECT NUMBER | STATUS |ISSUE DATE5845 NW 158th SteetMiami Lakes, FL 33014 USAP:+1(305) 826-5588F:+1(305) 826-1799ARCHITECT OF RECORDwww.amecfw.comPROJECT TEAMDESIGNERREVISION SCHEDULESCALE:3/1/2017 11:22:54 PMC:\Users\danielle\Documents\train_danielle.rvtAs indicatedA102AuthorCheckerCITY OF NAPLESVISITOR'S CENTER 6788-16-2886DD PACKAGE |03/02/2017DesignerSECTIONSNo. DESCRIPTION DATE 1/2" = 1'-0"1TRAIN AND PLATFORM SECTION 3/8" = 1'-0"2Section 3March 27, 2017 New Business 7-C 5 of 10 ATHEMED WALLSCONCE. TYP.STUCCO TRIMTIMBER TRUSSBARREL TILEROOFSTREAMLINETHEMED GUARDRAILBCDF2' - 7 1/2" 9' - 0" 9' - 0" 9' - 0" 9' - 0"2' - 7 1/2"THEMED WALLSCONCE. TYP.STUCCO TRIMBARREL TILEROOFCONCRETE BEAMSTREAMLINETHEMED GUARDRAIL4" 1'-0"4" 1'-0"17' - 4"THEMED WALLSCONCE. TYP.STUCCO TRIMTIMBER TRUSSBARREL TILEROOFWOOD FASCIACONCRETE BEAMSTREAMLINETHEMED GUARDRAIL1STANDING PATRONCOUMPUTER DESK.TYP.STREAMLINETHEMED RAILSHELF. TYP.FAUX WINDOWADVERTISINGSCREENS.TYP.LED STRIPLIGHTINGAIR DUCTSTREAMLINETHEMED RAILSHELF. TYP.FAUX WINDOWADVERTISINGSCREENS.TYP.THEMED COLUMNRACK SEPARATION.TYP.PAMPHLET RACKSPROVIDED BYMUSEUM. TYP.RECEPTIONDESK WITH FLIPUP COUNTER.STANDING PATRONCOUMPUTER DESKADA PATRONCOMPUTERDESK. TYP.OFFICEAREAPATRON ANDINFORMATIONAREAFAUX WINDOWADVERTISINGSCREENS. TYP.Santiago JimenezAR-94369BIM / DRAWINGS BY:CHECKED BY:SHEET NUMBERPROJECT NUMBER | STATUS |ISSUE DATE5845 NW 158th SteetMiami Lakes, FL 33014 USAP:+1(305) 826-5588F:+1(305) 826-1799ARCHITECT OF RECORDwww.amecfw.comPROJECT TEAMDESIGNERREVISION SCHEDULESCALE:3/1/2017 11:23:00 PMC:\Users\danielle\Documents\train_danielle.rvt 1/4" = 1'-0"A200Danielle BayramiCheckerCITY OF NAPLESVISITOR'S CENTER 6788-16-2886DD PACKAGE |03/02/2017DesignerELEVATIONSNo. DESCRIPTION DATE 1/4" = 1'-0"1EXTERIOR - PLATFORM - EAST 1/4" = 1'-0"2EXTERIOR - PLATFORM - NORTH 1/4" = 1'-0"3EXTERIOR - PLATFORM - SOUTH 1/4" = 1'-0"5INTERIOR - TRAIN - NORTH 1/4" = 1'-0"6INTERIOR - TRAIN - WESTMarch 27, 2017 New Business 7-C 6 of 10 Santiago JimenezAR-94369BIM / DRAWINGS BY:CHECKED BY:SHEET NUMBERPROJECT NUMBER | STATUS |ISSUE DATE5845 NW 158th SteetMiami Lakes, FL 33014 USAP:+1(305) 826-5588F:+1(305) 826-1799ARCHITECT OF RECORDwww.amecfw.comPROJECT TEAMDESIGNERREVISION SCHEDULESCALE:3/1/2017 11:23:03 PMC:\Users\danielle\Documents\train_danielle.rvtA201AuthorCheckerCITY OF NAPLESVISITOR'S CENTER 6788-16-2886DD PACKAGE |03/02/2017DesignerPERSPECTIVE VIEWSNo. DESCRIPTION DATE1INTERIOR PERSPECTIVE 12INTERIOR PERSPECTIVE 2March 27, 2017 New Business 7-C 7 of 10 Naples Visitor Center 1051 5th Ave. S. Naples FL Probable Cost Estimate Quantity LineNumber Description Ext. Total O&P 1176 024113175010 Demolish, remove pavement & curb, remove bituminous pavement, up to, 3" thick, excludes hauling and disposal fees 3,034.08$ 1148 321440101250 Stone pavers, flagging, bluestone, snapped random rectangular, 2" thick 35,358.40$ 122 033053404525 Structural concrete, in place, handicap access ramp (4000 psi), railing both sides, 5' wide, includes forms(4 uses), Grade 60 rebar, concrete (Portland cement Type I), placing and finishing 62,332.24$ 7 031505850130 Stair tread nosing insert, cast aluminum, abrasive surface, 3" wide x 5' long, pre- drilled, includes concrete screws 727.65$ 7 055113500300 Stair, shop fabricated, steel, 4'-0" W, incl picket railing, stringers, metal pan treads, excl concrete for pan treads, per riser 5,068.77$ 56 092423400100 Stucco, 3 coats, on masonry construction, 7/8" thick, no mesh included 1,364.16$ 1512 099653100300 Paints & coatings, high build, water proof, one coat system, stucco, brush 1,738.80$ 1.25 061323100240 Wood framing, heavy mill timber, beams, built from 3" lumber, multiple 3" x 12"2,466.19$ 630 061633100070 Board sheathing, roof, laid horizontal, 1" x 8"1,663.20$ 630 061636100305 Sheathing, plywood on roof, CDX, 3/4" thick, pneumatic nailed 825.30$ 7 073213101140 Clay tile, barrel mission tile, terra cotta red, 166 pieces per square, 18", incl. accessories 4,408.60$ 44 060523600120 Timber connectors, connector plates, steel, tee-strap, 14 gauge, 12" x 8" x 2", includes bolts 2,006.40$ 176 060523601600 Timber connectors, joist & beam hangers, galvanized, 16 gauge, for 3" x 6" to 3" x 10" joist 836.00$ 42 077123302200 Copper clad stainless steel gutters, K type, 6" wide 577.92$ March 27, 2017 New Business 7-C 8 of 10 36 077123107800 Stainless steel tubing downspouts, schedule 5, 2" x 3" or 3" diameter 1,408.68$ 81 312316130090 Excavating, trench or continuous footing, common earth, 1/2 C.Y. excavator, 4' to 6' deep, excludes sheeting or dewatering 515.97$ 200 057323500600 Railing, ornamental, composite metal and wood or glass, 3'-6" high, posts @ 6' O.C., hand assembled, plain 43,928.00$ 42 033053404500 Structural concrete, in place, free- standing wall (3000 psi), 15" thick x 18' high, includes forms(4 uses), Grade 60 rebar, concrete (Portland cement Type I), placing and finishing 15,258.18$ 30 033053403800 Structural concrete, in place, spread footing (3000 psi), under 1 C.Y., includes forms(4 uses), Grade 60 rebar, concrete (Portland cement Type I), placing and finishing 10,278.00$ 8 265623550120 Exterior LED fixture, wall mounted, indoor/outdoor, 66 watt, incl lamps 6,246.72$ 500 096519237600 Flooring, vinyl tile, premium colors/patterns, 12" x 12"x 1/8"4,110.00$ 1000 072113100120 Wall insulation, rigid, fiberglass, unfaced, 3" thick, R12.4, 1.5#/CF 1,070.00$ 1000 062526100130 Panel systems, standard, cherry veneer, 3/4" MDO 37,710.00$ 100 084313201200 Storefront systems, aluminum frame, monumental grade, clear 3/8" plate glass, 6' x 7' door with hardware, 400 SF max wall, wall height to 12' high 7,500.00$ 2 236213100050 Condensing unit, air cooled, compressor, 1.5 ton, includes standard controls 2,734.18$ 1 113013165600 Refrigerator, residential appliances, no frost, 10 to 12 C.F., maximum 690.87$ 25 265113552010 Interior LED fixtures, strip, surface mounted, 5000K, one light bar 4' long, incl lamps, mounting hardware and connections 7,964.00$ 500 Allowance Custom Ceiling and Wall Trim 25,000.00$ 500 Allowance Electrical 1,750.00$ 500 Allowance Mechanical 1,900.00$ 100 Allowance Custom Case Work 36,400.00$ Total 326,872.31$ March 27, 2017 New Business 7-C 9 of 10 IDTask NameDuration StartFinish1NTP20 daysThu 10/13/16Tue 11/1/162Task 1 Testing, Survey Task2a Schematic42 daysWed 11/2/16Tue 12/13/163FMD Review35 daysWed 12/14/16Tue 1/17/174Task 2b Design Development42 daysWed 1/18/17Tue 2/28/175FMD Review7 daysWed 3/1/17Tue 3/7/176Task 2c 100% CD42 daysWed 3/8/17Tue 4/18/177FMD Review7 daysWed 4/19/17Tue 4/25/178Response to FMD Comments7 daysWed 4/26/17Tue 5/2/179Dy Run Permit 60 daysWed 5/3/17Sat 7/1/1710Bid and award28 daysSun 7/2/17Sat 7/29/1711Construction Phase112 daysSun 7/30/17Sat 11/18/17ONDJFMAMJJASON2017TaskMilestoneSummaryInactive TaskInactive TaskInactive MilestoneInactive SummaryManual TaskDuration-onlyManual Summary RollupManual SummaryStart-onlyFinish-onlyProgressNaples Visitor Information Center - Proposed ScheduleDate: Fri 1/20/17March 27, 2017 New Business 7-C 10 of 10 EXECUTIVE SUMMARY Recommendation to evaluate and comment on the financing plan associated with developing a regional tournament caliber sports facility. OBJECTIVE: To comply with prior Board direction for an evaluation of the financing plan associated with the development of a regional tournament caliber sports facility and to seek Tourist Development Council (TDC) input and comments on the financing plan. CONSIDERATIONS: On February 28, 2017, under item 11C, the Board considered the concept of developing a regional tournament caliber sports facility. Staff identified two locations that could support a facility of this type and also identified a third location that may also be suitable. The review was generally positive with respect to the concept of the facility. The Board also suggested that staff consider scenarios for potentially collocating the project with phasing. The item was presented with the premise that the Board would express a consensus, as a super majority, that they would be willing to fund such an endeavor. The preliminary funding plan was developed with the concept of a 1% increase in the Tourist Development Tax (TDT). The enactment of the fifth penny of TDT is expected to generate approximately $5,200,000 annually. The project is estimated to cost between $60,000,000 and $100,000,000 depending on the final land cost, amenities selected, final design, permitting, and construction values at the time the project is bid. The Board expressed an interest in proceeding with the project subject to having a viable financing plan. As such, the Board requested that staff prepare a more detailed financing plan clearly identifying that the project was financially viable using the additional TDT revenue. It was also suggested that the financing plan should be vetted with the TDC prior to coming back to the Board. The TDC comments will be presented by memorandum or verbally, as the TDC meeting on March 27th will have been held after the publishing of the Board agenda item. During the deliberations it was also pointed out that the facility could be used for local sports teams during times when tournament play was not scheduled. Subsequent to the Board meeting, the question was raised as to how the local usage would participate in financially supporting the project. For clarification, it was always staff’s intent to include partial financial support for the facility from local funds. Local teams would pay league fees and rental fees for the facilities. Additionally, staff anticipated following the same financial model as other jurisdictions where a proportionate share of the operation and maintenance costs are covered by ad valorem revenues similar to other public venues in Collier County. This item being presented to the TDC is strictly a review of the financing plan for the sports complex. The Board recognizing that the allocation model for TDT dollars will need to be updated, directed staff, through a consensus at the joint workshop with the City of Naples, to develop a reallocation primer for the TDC. That item is intended to begin a discussion amongst TDC members and their respective jurisdictions and come back with reallocation recommendations for the Board to consider. The sports complex item will come back to the Board prior to the summer recess. It is anticipated that the TDC will make their recommendations for the reallocation model at the same time. Both items presented do not require a formal finding from the TDC. This item seeks comments and recommendations, and the primer item is intended to begin discussions. March 27, 2017 New Business 7-D 1 of 18 Finally, the Office of Budget and Management, worked with outside bond counsel and developed a financing plan using two scenarios at $60,000,000 and two scenarios at $80,000,000. No scenarios were developed at $100,000,000 as the 1% TDT pledge would not support the financing. Project costs above these financing scenarios would require an up-front buy-down to meet the financing limits. Staff would not recommend a project outlay where the land costs would force the project to exceed $80,000,000. FISCAL IMPACT: Pursuing an amateur sports complex will require the addition of a statutorily authorized fifth penny of TDT tax in order to offset anticipated debt service of between $4 million and $6 million annually and preserve some semblance of dollar distribution to the various user beneficiaries similar to that currently enjoyed under the four penny structure. The following table and graph illustrates annual debt service at issues of $60 million and $80 million over 20 or 25 years. March 27, 2017 New Business 7-D 2 of 18 A fifth penny is required for the following reasons; 1. Protect cash flow and preserve distribution of dollars to current programs and services 2. Protect credit on the debt issued by maximizing Maximum Annual Debt Service (MADS) coverage If a fifth penny were not enacted and payment of debt service under bond covenants assumes a priority position in the distribution of tourist taxes, dollar distribution to programs such as beach re-nourishment; marketing; and museums will be greatly reduced. Imagine removing between $4 million and $6 million from available dollars currently funding beach re-nourishment or marketing. Now, the introduction of a non TDT revenue source is an option without increasing the TDT tax, but this approach significantly reduces budget certainty through subjectivity to the annual appropriation process and competition for available resources with priority capital and operating programs. From a policy and sequencing perspective, decisions on adding the fifth penny to the TDT structure and revising the current TDT ordinance will be necessary prior to beginning the credit process. Should a policy decision be made not to add the fifth penny as part of a revision to the TDT ordinance, then a policy decision could be made to continue with any ordinance revisions with the goal of adjusting the distribution formulas. GROWTH MANAGEMENT IMPACT: The development of sports facilities does not conflict with Growth Management Plan. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATION: That the Tourist Development Council receives the project update and financial information and provides comments on the proposal. Prepared by: Nick Casalanguida, Deputy County Manager; and Mark Isackson, Director of Corporate Financial Management March 27, 2017 New Business 7-D 3 of 18 02/28/2017 EXECUTIVE SUMMARY Recommendation to evaluate the site feasibility and financial requirements of developing a regional tournament caliber sports facility and to provide guidance on future actions. OBJECTIVE: To comply with prior Board direction with an evaluation of several sites for the development of a regional tournament caliber sports facility and seek direction for the County Manager to either proceed with the recommendations presented or terminate the process. CONSIDERATIONS: Over the last several years, Collier County has experienced a significant increase in the demand for the use of our sports facilities. The demand comes not only from the increase in our local population but also from our success in attracting national, regional, and local tournament play. North Collier Regional Park (NCRP) in particular has seen utilization rates that have exceeded the recoverability rates of our natural turf fields. Growing interest in pickleball from both local and tournament play at the East Naples Community Park is driving facility upgrades and a full master planning effort. Events like the Football University national championship continue to call Collier County home, but the event sponsors have noted our facilities are not keeping up with competing venues. In early 2015, staff recognized that we were unable to keep up with demand and proposed seeking professional assistance in evaluating our existing facilities and planning for future facilities. On October 27, 2015, request for proposal 15-6419 was awarded to Hunden Strategic Partners Inc. (HSP) to evaluate existing facilities, consider future demand, provide recommendations for facility amenities, and identify potential locations. On June 28, 2016, HSP provided a report to the Board with a staff recommendation to proceed with site specific feasibility studies. During the presentation, Mr. Hunden simply stated: “You’ve got a lot of demand and not a lot of supply.” The presentation was well received by the Board and unanimously accepted with the recommendation to conduct site specific feasibility studies with the caveat that the NCRP site would be further evaluated with additional public input. The transcript and presentation are attached for reference. Subsequent to additional public input, the evaluation at NCRP was reduced to an artificial turf conversion analysis only. The three remaining sites (Magnolia Pond, City Gate, and CC305) were further evaluated by staff and outside engineering firms. Particular attention was paid to availability, functionality, constructability, and cost. Complete reports are attached detailing the review of the three sites. The following information highlights the key factors associated with each site that were considered in developing our staff recommendations: 1. Magnolia Pond This location is made up of two property owners and access is controlled by a third property owner. The ability to negotiate a four party agreement without zoning in place and the lack of adequate existing transportation improvements are the bigge st constraints of this location. 2. City Gate This location is properly zoned and shovel ready. It is the most expensive of the sites reviewed but requires the least amount of time and effort to develop. The owners have expressed an interest in continuing a dialogue with respect to price. 3. Collier County 305 11.C Packet Pg. 322 March 27, 2017 New Business 7-D 4 of 18 02/28/2017 The County already owns the site and can develop this property in conjunction with other efforts over time. It is estimated that vertical construction could take as long as three to five years to begin. This is the least expensive site at this time but requires extensive permitting and onsite/offsite improvements. In reviewing the three locations, it becomes apparent that the final decision is subject to a time versus cost analysis, and the question of whether the Board is willing to fund such an endeavor. The development of this type of complex will range in price from $60,000,000 to $100,000,000 depending on the final price of land, amenities selected, and actual construction costs at the time the project is bid. The Magnolia pond site has too many open variables to be viable at this time. Should City Gate be willing to lower their price per acre to be more competitive to CC305, then staff would recommend this location as the preferred alternative. If the price per acre of City Gate does not rationalize the value of time over CC305, then staff would recommend fast tracking the entitlement and permitting process for CC305. Additional engineering analysis will be required to value the potential non-monetary construction and drainage synergies available between the County and City Gate. This analysis takes us to our first round of decision making prior to selecting a final site. Is Collier County committed to financing and developing a competitive sports facility and what would be the revenue source(s) pledged to complete and operate the facility? It should be noted that Collier County remains one of the only coastal communities with a 4% Tourist Development Tax (TDT). Most of our peers and neighboring communities are utilizing a 5% or 6% TDT rate. Understanding that this type of facility would also provide local residents with a much needed venue, the financing plan would require some sort of blending between a TDT and ad valorem revenues. Considering all of the factors above and within the reports provided, staff would recommend a cautious but committed approach to a project such as this. It is clear from the HSP report, existing field utilization numbers, and end user demand/comments, we cannot stay competitive in nonprofessional sports development without additional facilities. Should the Board wish to move forward with the next phase of due diligence, it would be prudent to get a strong consensus that there is a commitment to funding a project of this size and scope. FISCAL IMPACT: The next phase of due diligence will only incur additional engineering fees in an amount not to exceed $50,000. The ultimate project will cost between $60,000,000 and $100,000,000 and likely will require the issuance of debt under a strict TDT pledge. Borrowing $60,000,000 over 20 years at current market interest rates will require annual debt service of approximately $4,200,000. A 1% increase in TDT will annually generate approximately $5,200,000. The initial amount borrowed can be offset by a one-time buy down from any ad valorem share of the project. GROWTH MANAGEMENT IMPACT: The development of sports facilities does not conflict with Growth Management Plan. LEGAL CONSIDERATIONS: This item has been approved as to form and legality and requires a majority vote for Board approval. -JAK RECOMMENDATION: That the Board of County Commissioners reviews the information provided, approves the concept of developing a regional tournament caliber sports facilit y, and directs the County Manager or his designees to: 11.C Packet Pg. 323 March 27, 2017 New Business 7-D 5 of 18 02/28/2017 1. develop a financing plan with options that would support the facility and report back to the Board within 120 days; 2. negotiate with the owners of City Gate a final and best price for the land an d non-monetary exchanges and bring back the outcome with the financing plan; 3. deliver a final comparison of price and time comparing City Gate and CC305; and 4. authorize the expenditure of up to $50,000 for additional consultant services. As an alternative to the above recommendations, should a majority of the Board not support the concept, direct staff to terminate the search for a regional sports complex. Prepared by: Nick Casalanguida, Deputy County Manager ATTACHMENT(S) 1. [Linked] Magnolia Compiled study Final -r (PDF) 2. [Linked] 2016-01-31 CC SPORTS COMPLEX - 100 ACRES(CC) (PDF) 3. Magnola Pond market study (PDF) 4. Recorded DCA Amendment (PDF) 5. City Gate Market Analysis (PDF) 11.C Packet Pg. 324 March 27, 2017 New Business 7-D 6 of 18 March 27, 2017 New Business 7-D 7 of 18 March 27, 2017 New Business 7-D 8 of 18 March 27, 2017 New Business 7-D 9 of 18 March 27, 2017 New Business 7-D 10 of 18 March 27, 2017 New Business 7-D 11 of 18 March 27, 2017 New Business 7-D 12 of 18 March 27, 2017 New Business 7-D 13 of 18 March 27, 2017 New Business 7-D 14 of 18 March 27, 2017 New Business 7-D 15 of 18 March 27, 2017 New Business 7-D 16 of 18 March 27, 2017 New Business 7-D 17 of 18 March 27, 2017 New Business 7-D 18 of 18 Tourist Development Tax Overview •Overview: For the purposes permitted in Section 125.0104, Florida Statutes, the Board of Collier County Commissioners adopted Ordinance 92-60, as amended, which levies a 4% local option Tourist Development Tax. •In 2013 Tourist Tax revenue was redistributed to the following overall distribution percentages: •Category A –Beaches 41.29% (includes Cat “D”, fishing piers) –FY16 $9.0 million •Category “B” –Promotion 46.72% -FY16 $10.2 million •Category “C” –Museums 11.99%-FY16 $2.1 million March 27, 2017 New Business 7-E 1 of 11 Tourist Development Tax Allocation History March 27, 2017 New Business 7-E 2 of 11 Tourist Development Tax Statute 125.0104 Authorized Uses by Penny March 27, 2017 New Business 7-E 3 of 11 Collier County Tourist Development Tax TDT Distribution History March 27, 2017 New Business 7-E 4 of 11 Collier County Tourist Development Tax TDT 2013 Redistribution March 27, 2017 New Business 7-E 5 of 11 Collier County Tourist Development Tax Allocation by Penny March 27, 2017 New Business 7-E 6 of 11 Tourist Development Tax Collected by Area March 27, 2017 New Business 7-E 7 of 11 City-County Meeting -Tourist Development Tax Tourist Development Tax Collection Trend March 27, 2017 New Business 7-E 8 of 11 March 27, 2017 New Business 7-E 9 of 11 TDT Budgeted Reserves-FY 17 March 27, 2017 New Business 7-E 10 of 11 March 27, 2017 New Business 7-E 11 of 11 EXECUTIVE SUMMARY Recommendation to approve intial funding in the amount of $1.8 million plus a 10% contingency amount of $180,000 for conversion of multipurpose natural turf fields to artificial turf, authorize necessary Tourist Development Council (TDC) Category “B” Tourism Promotion Fund (184) budget amendments in the amount of $1.8 million, pre-authorize contract awards in an amount not to exceed $1.98 million, and make a finding that this expenditure promotes tourism. OBJECTIVE: To provide “state-of-the-art” venues for sports tourism activities within Collier County. CONSIDERATIONS: Hunden Strategic Partners (HSP) entered into a contract with Collier County in July 2016 to perform a market and needs assessment for sports and special event infrastructure throughout Collier County. The study identified a list of facilities that were needed throughout the County’s recreation system. HSP assessed 28 sites including existing park sites, proposed park sites, and vacant land possibly available for this use. The North Collier Regional Park (NCRP) site was one of the sites evaluated and selected as a phasing option for an expansion. HSP recommended artificial turf for the multipurpose/soccer fields. A drawback of the current natural grass soccer fields is the downtime required for rehabilitation of the fields. The natural grass fields can’t accommodate use 100% of the time. Without artificial turf fields, due to the required rest associated with turf fields events cannot be scheduled as frequently as business needs demand. In addition, having artificially turfed fields will allow for use during inclement weather conditions (non-lightning related) where playing on natural grass fields during rainy weather which further deteoriates the playing conditions requiring longer rest periods. ABB Engineering and Consulting was contracted (a work order was approved by the TDC on 08/22/16 and by the Board of County Commissioners on 09/13/16--Item # 7B2) to determine feasibility of converting natural grass fields to turf fields at NCRP. To accomplish this goal, a technical memorandum (TM) outlined sport specific artificial turf types and the associated benefits, technical considerations, possible consequences due to the conversion to turf field, and cost information on the various turf alternatives (see attachment). From this TM, it was determined that it is feasible to convert fields to artificial turf thus extending the playability of multipurpose fields at this location. The analysis determined that the conversion of one or more natural fields to artificial turf fields at NCRP would greatly benefit Collier County’s ultimate goal of increasing sports infrastructure and as a direct result sports tourism throughout the County. Additionally, an artificial turf field will satisfy one of the main requirements, increased playtime. Other benefits include reduced maintenance and irrigation costs as compared to the natural turf field. Of the five turf systems considered, the FieldTurf Revolution 360 Cool Play option is recommended. This system is comparable in cost, will reduce field surface temperatures, and possesses the best fiber rating as compared to the other turf system options. If approved, the Division will solicit for specifications consistent with the FieldTurf Revolution 360 Cool Play option with the County Procurement office. ADVISORY BOARD RECOMMENDATION(S): The Parks and Recreation Advisory Board (PARAB) reviewed this item at its regularly scheduled meeting on February 16, 2017 and recommended approval with a vote of 6-1. PARAB also recommended including a 10% contingency for an appropriation to fund the initial two field conversion. The TDC reviewed the item at their February 27, 2017 meeting and requested that the item be continued and requested staff to provide an economic March 27, 2017 Old Business 8-A 1 of 20 analysis including the cost/benefit, return on investment, etc. of the conversion. The TDC requested that the analysis include an estimate of revenue generated from the sports tourism events--parking fees, admission fees, team participation fees, etc. ECONOMIC ANALYSIS: The North Collier Regional Park has hosted sports tourism events since its opening in 2006. In FY 16, the Park hosted 37 events for a total economic impact of $11 million dollars and direct spending from these events of $7 million. With a conservative estimate of economic impact for the eleven years of the park being opened of $5 million dollars per year of economic impact and $3 million dollars of direct spending this equates to a total estimated total economic impact of $55 million and $33 million of direct spending since the Parks inception. The Park was originally built with impact fees at a cost of $60 million dollars. The Park serves as the tournament and game location for local recreational leagues in addition to serving as a venue for sports tourism events.. The current operating budget of the athletics section of the park, which is utilized by sports tourism events is $945,499 with offsetting revenues of $470,299. This results in a net contribution from the general fund of $475,200 and during the last two years, the sports tourism staff have provided approximately $50,000 per year to offset the operating deficit in support of the increased utilization of the facility. Given the contribution of operating expenses at the facility during the last 11 years, the facility has been provided to support sports tourism events with an estimate contribution of the general fund of $5.28 million dollars with an offset of TDC funds of $100,000 at this facilty. From Sports Tourism staff’s perspective, turfing existing fields would allow for more play time on the fields due to less need for maintenance on artificial turf as opposed to natural grass. This in turn would lead to less down time throughout the year with the potential for more tournaments to be brought in during the times of the year that had previously been reserved for maintenance on the fields (summer/rainy season) In addition, Sports Tourism staff have provided a summary of increase in business anticipated by the addition of artificial turfing of fields at North Collier Regional Park. That summary is found below. It conservatively estimates an increase in 3 added tournaments with an additional 750 room nights with the installation of these fields. This results in a direct economic impact of $145,200 and total economic impact of $216,348 with an estimated additional Tourist Development Tax of $5,808. While this return is marginal, the table also reveals an exponential increase in return in pursuing a plan to turf more fields in the future. Best benefit and return occurs if the facility is able to turf two additional fields at the park in the next fiscal year. With the addition of 4 artificially turfed fields this investment provides increasing returns on investment with the ability to book additional business at the facility with optimum results from a phased approach of phasing additional fields. The Division is seeking to phase this approach in order to turf two fields this year which will allow for the introduction of artificial turf to expand the facilities capacity while not disrupting current business operations and sports tourism events scheduled and two fields the following year. March 27, 2017 Old Business 8-A 2 of 20 Parks and Recreation staff are projecting that the expanded capacity at North Collier Regional Park will generate approximately $24,600 in field rentals; $6,000 in concession revenues; and $8,500 in revenues associated with the introduction of a summer soccer league for a total annual increase in revenue of $38,500. FISCAL IMPACT: Initial cost of converting two natural grass multipurpose fields to artificial turf is estimated to be $1.8 million. PARAB has also requested a 10% contingency associated with the project. With a recommendation from the TDC and/or BCC that the project promotes tourism, and the project qualifies for TDC Tourism Promotion Category B funding. Accordingly, funding for the proposed Sports Tourism related venue improvements can be provided from TDC Marketing and Promotion Fund (184) reserves. The fund (184) reserve budget is presently $5.8 million. Budget amendments reclassifying reserve funding from reserves into a specific project budget in a newly established TDC Project Fund will be required. Upon conversion of these two fields review of conversion of another two fields will be explored by Parks and Recreation and Tourism Division Sports Marketing staff in FY 18. GROWTH MANAGEMENT IMPACT: North Collier Regional Park is inventoried in the AUIR for Parks. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires a majority vote for approval. - CMG RECOMMENDATION: Approval of phase one funding in the amount of $1.8 million plus a 10% contingency of $180,000 for conversion of multipurpose natural turf fields to artificial turf, pre-authorizes Phase one contract awards in an amount not to acceeed $1.98 million, authorizes necessary TDC Category “B” Tourism Promotion Fund (184) budget amendments in the amount of $1.98 million, and makes a finding that this expenditure promotes tourism. March 27, 2017 Old Business 8-A 3 of 20 Professional Engineers, Planners & Land Surveyors 7400 Tamiami Trail N., Suite 200, Naples, FL 34108 Phone (239) 597 -3111 Fax: (239) 566-2203 MEMORANDUM Date: December 2016 To: Margaret Bishop, P.E. From: Dominick Amico, P.E. Subject: North Collier Regional Park Field Turf Technical Memorandum Executive Summary: The feasibility of converting soccer fields at North Collier Regional Park (NCRP) is addressed in this technical memorandum (TM). This TM includes the assessment of converting natural grass soccer fields to turf fields for the primary goal of increasing usable play time of the facilities. The analysis outlines sport specific artificial turf types and the associated benefits, possible ramifications due to the conversion to turf fields, and cost information on the various turf alternatives. 1. PROJECT OUTLINE Hunden Strategic Partners (HSP) entered into a contract with Collier County in July 2016 to perform a market and needs assessment for sports and special event infrastructure throughout Collier County. The study identified a list of facilities that were needed throughout the County’s recreation system. HSP assessed 28 sites including existing park sites, proposed park sites, and vacant land possibly available for this use. The North Collier Regional Park site was one of the sites evaluated and selected as a phasing option for a modest expansion. HSP recommended artificial turf for the multipurpose/soccer fields. A drawback of the current natural grass soccer fields is the downtime required for rehabilitation of the fields. The natural grass fields can’t accommodate use 100% of the time. The goal of this technical memorandum is to assess the conversion of natural grass fields to turf fields at NCRP. To accomplish this goal, this TM outlines sport specific artificial turf types and the associated benefits, technical considerations, possible consequences due to the conversion to turf field, and cost information on the various turf alternatives. March 27, 2017 Old Business 8-A 4 of 20 2. ARTIFICIAL FIELD TURF OPTIONS Artificial turf systems are comprised of two main components: the field turf and the sub drainage system. The turf component is made up of the turf fibers(1), infill(2), and a coating system(3) (see picture). The main components of the sub drainage system are the capstone layer, free draining base aggregate layer, geotextile fabric liner, and the perforated collector pipe (see FieldTurf Conceptual Drainage Plan). The turf fiber itself mainly serves aesthetic purposes. However, a few turf fiber traits to consider are fiber durability, resilience, temperature stability, and abrasiveness. A Fiber Performance Index (FPI) was developed by Labosport to rate artificial turf fiber quality. The FPI addresses these qualities through four specific tests: tear (durability), recovery (resilience), UV (temperature stability), and feel (softness or abrasiveness). The most important element of an artificial turf field is the infill component; it spreads between each turf fiber forming a surface to cushion, absorb impact, and provide traction for the players. It’s designed to provide the same biomechanical properties as a natural grass field. Infill is the most important aspect for turf safety; it was determined that heavier infill weight yielded less injuries. The coating system is composed of a woven polypropylene primary backing and a urethane coating for the secondary backing. Together, these backings hold the turf fibers in place. Two backing options currently exist for the coating system: “traditional” burned holes and the SureLock “finger-unit” system. Selection of the coating system plays an important role in the overall drainage of t he field. The SureLock system only coats rows of fibers leaving the remaining carpet untouched. This SureLock system has a 40% drainage to total drainage area, whereas, the “traditional” burned holes coating system provides less than two percent drainage t o total drainage area. An advantage of an artificial turf field is the capability to play in all-weather conditions, including heavy rainfall. Consequently, the sub drainage system is an important aspect of the artificial turf field as it is responsible for removing water from the field’s surface. A typical drainage system will consist of 6-12” thick aggregate base and 2” thick capstone layer. Surface grades typically range from 0.5-1.5% depending on the proposed use. Drainage system design ultimately depends on the site conditions and storm water management requirements. The various artificial field turf systems that are available for multipurpose/soccer fields are outlined below. The turf fibers available are slit film, diamond ridged monofilament, and ridged monofilament. The infill options include crumb rubber, CoolPlay, PureFill, and Ecosport. Fiber performance testing was performed for Revolution 360, Classis HD, and XM6 turf fibers by Labosport. The FPI results are presented in the table below. Turf Fiber Tear Recovery UV Feel Overall Revolution 360 84 87 90 51 82 Classic HD 70 74 84 48 72 XM6 51 84 90 68 72 March 27, 2017 Old Business 8-A 5 of 20 Crumb rubber infill includes cryogenic and ambient rubber. Cryogenic rubber is composed of ground-up recycled tires that are cryogenically frozen and shattered into smaller smooth particles. These smooth-edged particles facilitate movement of water through the system. Cryogenic rubber infill is the highest grade of rubber infill. Ambient rubber is processed through a mill at ambient temperature producing jagged rubber particles. These jagged particles provide a looser infill that can lead to infill migration. Ambient rubber is the more cost-efficient infill as compared to cryogenic rubber. CoolPlay is an extruded cork composite (ECC) that is 35 ͦF cooler than traditional sand/rubber infill systems. The ECC in the CoolPlay system is a top dressing that replaces the top layer of crumb rubber, thereby absorbing far less heat than the other alternatives. PureFill cork infill possesses high membrane flexibility making it a very resistant and durable infill option. The air-filled cells within the cork provide shock absorption and can reduce field temperatures significantly. Additionally, cork possesses anti-microbial and anti-allergenic properties. The eco-friendly ecosport series infills include ecomax, ecogreen, and ecogrind. This infill is composed of thermoplastic elastomer and various other recycled materials. 3. TYPICAL FIELD SPECIFICATIONS MULTIPURPOSE/ SOCCER FIELD TURF SYSTEM a. FieldTurf Revolution 360 i. Fiber – Monofilament ii. Infill 1. Top Layer - Cryogenic Rubber 2. Middle Layer - Cryogenic Rubber and Silica Sand Mix 3. Bottom Layer - Silica Sand iii. Coating - SureLock iv. System Weights 1. 2.5” Pile Height – 1384 oz/yd2 2. 2.25” Pile Height – 1265 oz/yd2 3. 2” Pile Height – 953 oz/yd2 b. FieldTurf Classic HD i. Fiber – Slit Film ii. Infill 1. Top Layer - Cryogenic Rubber 2. Middle Layer - Cryogenic Rubber and Silica Sand Mix 3. Bottom Layer - Silica Sand iii. Coating - SureLock iv. System Weights 1. 2.5” Pile Height – 1384 oz/yd2 2. 2.25” Pile Height – 1265 oz/yd2 3. 2” Pile Height – 953 oz/yd2 March 27, 2017 Old Business 8-A 6 of 20 c. FieldTurf XM6 i. Fiber – Diamond Ridged Monofilament ii. Infill 1. Top Layer - Ambient Rubber 2. Bottom Layer - Silica Sand iii. Coating - Solid Coating and Perforated Backing iv. System Weights 1. 2.5” Pile Height – 1068 oz/yd2 2. 2.25” Pile Height – 922 oz/yd2 3. 2” Pile Height – 775 oz/yd2 d. FieldTurf XT i. Fiber – Slit Film ii. Infill 1. Top Layer- Ambient Rubber 2. Bottom Layer - Silica Sand iii. Coating - Solid Coating and Perforated Backing iv. System Weights 1. 2.5” Pile Height – 1069 oz/yd2 2. 2.25” Pile Height – 922 oz/yd2 3. 2” Pile Height – 775 oz/yd2 e. FieldTurf Multi40 i. Fiber 1. Ridged Monofilament 2. Slit Film ii. Infill 1. Top Layer - Ambient Rubber or Purefill Cork or Thermoplastic Elastomer (TPE) 2. Bottom Layer - Silica Sand iii. Coating - Solid Coating and Perforated Backing iv. System Weights 1. 1.6” Pile Height – 680 oz/yd2 4. TECHNICAL CONSIDERATIONS This section outlines various consequences associated with the conversion to artificial turf. Some technical matters to consider are possible limitations, drainage issues, field settling, required care products and equipment, and field maintenance. Limitations for artificial turf fields include footwear selection, temporary field lines, fireworks, track and field events, training equipment, and bleach use. Molded cleats are recommended for footwear selection, flat-soled shoes and steel cleats don’t provide optimal athlete performance. Furthermore, long steel jagged cleats are not recommended. Lime stone used for temporary field lines tend to settle into the infill and can “gum” up the infill causing drainage issues after prolonged use. Taped temporary lines have proved unsuccessful since they can pull out turf fibers, leave behind sticky residue, and pose a tripping hazard. Fireworks can singe the fibers when in direct March 27, 2017 Old Business 8-A 7 of 20 contact and should be avoided. Special precautions should be implemented for track and field events including covering the field with an appropriate tarp, using a rubber tip on the javelin, rotating landing spaces to avoid concentrated wear, and grooming the infill after each event. Training equipment should be used off the main field of play avoiding inlaid markings, or across the field in the direction of the panels if used on the main field. However, the equipment should be used with caution. Modified equipment for synthetic systems are available. Bleach and other oxidizing agents should not be used. Other noteworthy items that can cause damage to the field include food, gum, sunflower seeds, glass, cigarettes, and driving stakes and other sharp objects. An irrigation system currently exists under the soccer fields at NCRP; the system would require removal as to not interfere with the base sub drainage system. Several retrofit projects have left the irrigation systems in place and used the system to cool the turf. However, the benefit of leaving the system in place may be outweighed by the risk of damage caused to the field by irrigation system breaks and the subsequent disturbance to the cross section in need of repair. Drainage issues and field depressions are major concerns for an artificial turf field. Poor design, incorrect materials, improper construction, and inadequate infrastructure of the base can cause drainage issues. Furthermore, unstable or poor quality base soil can shift, resulting in field depressions similar to potholes. Artificial turf fields require maintenance and field care products to a lesser extent than natural turf fields. The four basic maintenance operations for artificial turf fields include brushing, aerating, raking, and sweeping. Brushing levels the top portion of infill and should be performed every 4-6 weeks. Aerating prevents minor compaction of the infill and should be performed no more than three times per year. Raking every 4 -6 weeks prevents fiber matting and loosens the infill. Sweeping should be performed as needed to remove foreign debris. This required maintenance can be accomplished through the following approved maintenance equipment: FieldTurf Groomright, FieldTurf Sweepright, and FieldTurf Static brush. It should be noted that specific maintenance guidelines are established for the PureFill fields. Other periodic maintenance includes the addition of infill to the top layer, field line and seam inspections, and weed and moss removal. Various maintenance care products that may be necessary include scrub detergent, static conditioner, gum remover, a depth gauge, emergency repair kit, shoe cleaning tool, and turf bond. 5. REGULATORY ANALYSIS From a stormwater standpoint, the proposed turf system is pervious like the existing natural grass fields and provide several benefits from a surface water stance. The system does not require fertilizer, eliminating the possibility of introducing Nitrogen and Phosphorus into the water management system. Furthermore, artificial turf does not require irrigation thus reducing the overall consumptive water use of the park. Under heavy use, natural turf can export turbidity and suspended solids whereas the artificial turf is stable. From a South Florida Water Management District (SFWMD) perspective, the conversion should be easily permitted if required. Therefore, field conversion from natural to artificial turf at NCRP shouldn’t be problematic. March 27, 2017 Old Business 8-A 8 of 20 From a local permitting perspective, this project would be permitted under the SDPI (insubstantial change) process since there isn’t additional square footage under air or an impervious percentage change. If the SFWMD requires a permit modification, this should be completed prior to submission of the SDPI to avoid the need for an SDP amendment. 6. COST ANALYSIS FieldTurf’s artificial turf fields are fully warranted for eight years and typically have a life expectancy in Florida between 10-11 years. It should be noted that the design and construction of the sub drainage system is not included in FieldTurf’s scope of services. Sub drainage system design is to be completed by a qualified Civil Engineer and constructed by a qualified contractor. A preliminary construction cost analysis for one multipurpose/soccer field is included on the following page. The five turf system choices have been included in the cost analysis for reference, however, the most robust option (Cool Play) was used in the total cost estimation. Various maintenance and field care product costs have been included as well. In 2008, Collier County School District entered into three separate contracts for the construction of FieldTurf Artificial Turf Athletic fields for Lely High School (LHS), Immokalee High School (IHS), and Naples High School (NHS). Total contract costs were $541,340, $544,187, and $546,900 per field for IHS, NHS, and LHS, respectively. These contract costs were estimated during a severe recession (2008) and exclude excavation and fees in the total cost. All three of the contracts included grass and sod removal, regrading, drainage system, turf system, irrigation loop, site restoration, and mobilization. March 27, 2017 Old Business 8-A 9 of 20 Per Multipurpose/Soccer Field DESCRIPTION QUANTITY UNIT UNIT COST $SUB TOTAL $ Remove Existing Field Cross Section 3174 CY $17.00 $53,959.26 Vertical Curb 1,230 LF $15.00 $18,450.00 Geotextile Base Fabric 9522 SY $9.00 $85,700.00 Aggregate Base (6")1587 CY $20.00 $31,740.74 Capstone Layer (2")529 CY $20.00 $10,580.25 ADS 1"X12" Flat Drains (@20' O.C. Herringbone Pattern)2028 LF $25.00 $50,700.00 8" (min) Perimeter ADS Perforated Pipe w/ Sock 1,230 LF $25.00 $30,750.00 Connection to Drainage 552 LF $25.00 $13,800.00 Existing Irrigation System Removal 1 LS $8,000.00 $8,000.00 Sub-Total $303,680.25 FieldTurf CoolPlay (using Revolution or Classic)*85700 SF $4.50 $385,650.00 FieldTurf Revolution 360 (2.25” pile height)*85700 SF $4.10 $351,370.00 FieldTurf Classic HD (2.25” pile height)* 85700 SF $4.10 $351,370.00 FieldTurf XM6 (2.25” pile height)* 85700 SF $3.40 $291,380.00 FieldTurf XT (2.25” pile height)* 85700 SF $3.35 $287,095.00 *Sales tax, logos, custom colors, engineering testing not included Max Sub-Total (Cool Play)$689,330.25 Min Sub-Total (XT)$590,775.25 Design/Permit 1 7% of Sub Total $48,253 $48,253.12 Permits/Review Fees 1 4% of Sub Total $27,573 $27,573.21 Sub-Total $765,156.57 153,031.31$ Total (Cool Play) $842,361.56 Multipurpose/Soccer Field Accessory Items FieldTurf Groomright 1 EA $5,000.00 $5,000.00 FieldTurf Sweepright 1 EA $1,750.00 $1,750.00 FieldTurf 7’ Static Brush 1 EA $3,500.00 $3,500.00 Scrub Detergent 1 GAL $20.00 $20.00 Static Conditioner 1 GAL $20.00 $20.00 Gum Remover 1 EA $10.00 $10.00 Depth Gauge 1 EA $30.00 $30.00 Emergency Repair Kit 1 EA $250.00 $250.00 Shoe Cleaning Tool 1 EA $100.00 $100.00 Turf Bond 1 EA $100.00 $100.00 Total $10,780.00 Contingency = 20% of Total Collier County Parks Feasibility - North Collier Regional Park Construction Cost Analysis March 27, 2017 Old Business 8-A 10 of 20 7. NATURAL FIELD VS ARTIFICIAL TURF FIELD COMPARISON Natural Turf Field Artificial Turf Field Surface Temperature Lower field temperatures as compared to artificial turf fields. Higher “wet bulb” temperatures possible due to higher localized humidity. Significantly higher field temperatures. May require irrigation to cool the field’s surface. Irrigation system installation; however, many new installations do not install irrigation. Maintenance $20,000 per year Will require re sodding/seeding/sprigging based on use. Requires fertilizer. $5,000 per year Maintenance typically required every 4-6 weeks or as needed. Available Playtime Reduced playtime due to turf rehabilitation from games. Currently, only games are allowed at NCRP, practices are prohibited. Playtime restricted for various weather conditions (heavy rain events, muddy fields). Playtime is virtually 100% and in almost any weather condition. Playtime would increase and include both practices and games. Downtime would consist of minimal maintenance. Irrigation $6,000/year for irrigating field Requires irrigation installation and irrigation costs. $0/year** **Not required; however, artificial turf fields receiving irrigation show lower surface temperatures. Irrigation costs would only exist if implemented and when used to cool the field. Ponding Can have ponding. No ponding due to sub drainage system. Field Restrictions Weather, ponding, and field recovery. Footwear selection, temporary field lines, fireworks, track and field events, training equipment, bleach use, gum, food, sunflower seeds, glass, cigarettes, and driving stakes and other sharp objects. March 27, 2017 Old Business 8-A 11 of 20 8. CONCLUSIONS This analysis concludes that the conversion of one or more natural fields to artificial turf fields at NCRP would greatly benefit Collier County’s ultimate goal of increasing sports infrastructure throughout the County. Additionally, an artificial turf field will satisfy one of the main requirements, increased playtime. Other benefits include reduced maintenance and irrigation costs as compared to the natural turf field. Of the five turf systems considered, the FieldTurf Revolution 360 Cool Play option is recommended. This system is comparable in cost, will reduce field surface temperatures, and possesses the best fiber rating as compared to the other turf system options. March 27, 2017 Old Business 8-A 12 of 20 March 27, 2017 Old Business 8-A 13 of 20 1 Kellie Fissinger From:Wedge, Chris <Chris.Wedge@fieldturf.com> Sent:Thursday, January 5, 2017 9:30 AM To:Kellie Fissinger Cc:Dominick Amico Subject:Re: FieldTurf-North Collier Regional Park Follow Up Flag:Follow up Flag Status:Flagged Ok thanks Kellie. Based on that sizing and assuming you're performing all CE design/storm water management for submission, we would include the following scopes of work. Note this is the assumed drainage scope of work based on the geotechnical history we have in building in Collier county: 1. a. Demo and remove approx. / nominal 8" of existing grass and soil b. Lasergrade & compact sub-grade 2. c. Install Mirafi 140N geotextile fabric 3. d. Furnish and Install 12"x6" concrete curbing at perimeter of field e. Furnish and install 8” perimeter collector pipe. Tie in within turf limits f. Install 1"x12" flat panel drains at 20' o.c. 5. g. Furnish and install 5” #57 base stone LZ grade & compact 6. h. Furnish and install 1” #89 finish stone and LZ grade 7. i. Installation of the Fieldturf CoolPlay artificial grass surface; j. An 8 year 3rd party pre-paid insured warranty on the FieldTurf artificial grass surface; 8. k. Inlaid football, soccer, and lacrosse markings TOTAL BUDGETARY PRICE: $742,000 If a 2nd field was built at the same time/phase, a roughly 3-5% discount would be applied to the total; roughly a $60,000 discount. If a 2nd or more field(s) was contracted but in a different phase, there could be other cost concessions. Please review and lmk of any questions or issues. Chris Wedge Regional Sales Manager March 27, 2017 Old Business 8-A 14 of 20 2 FieldTurf (352) 242-7620 On Jan 4, 2017, at 3:43 PM, Kellie Fissinger <fissinger@abbinc.com> wrote: Hi Chris, Ok, sounds great! We assumed 85,700 sf for one turfed multipurpose/soccer field. We determined our estimate using the Fieldturf CoolPlay option. Thanks in advance, Kellie Kellie Fissinger, E.I. Design Engineer Agnoli, Barber & Brundage, Inc. 7400 Tamiami Trail N., Suite 200 | Naples, FL 34108 t 239.597.3111 | f 239.566.2203 fissinger@abbinc.com **Please Note: Due to complex issues concerning electronic data transfers and data translators, Agnoli, Barber and Brundage, Inc. cannot control the procedures used in retrieving and manipulating data stored on computers. The recipient acknowledges and agrees that the use of computer data is at recipient's sole risk and without any liability risk or legal exposure by Agnoli, Barber and Brundage, Inc. The recipient agrees not to provide the subject information to any third party. Any user of the information has the sole responsibility of verifying the accuracy and applicability of that information by referring to the hard copy of the final construction drawings because changes made by hand to such drawings may not be incorporated on the enclosed data file. Furthermore, the recipient shall, to the fullest extent permitted by law, defend, indemnify and hold harmless Agnoli, Barber and Brundage, Inc. from all claims, damages, losses and expenses including attorney fees arising out of or resulting from the use of this information. Your use of this data file acknowledges acceptance of the conditions for the transfer of computer data as set forth above. From: Wedge, Chris [mailto:Chris.Wedge@fieldturf.com] Sent: Wednesday, January 4, 2017 3:34 PM To: Dominick Amico <amico@abbinc.com> Cc: Kellie Fissinger <fissinger@abbinc.com> Subject: Re: FieldTurf-North Collier Regional Park Thanks Dom and that is good news! If you can provide me square footage's of the fields, I can give you 90% accurate numbers, based on current Florida construction and turf pricing from 2016. Two qualifiers here: 1) we will assume that the existing grass sub – soil is sandy soil as what we have experienced in the 5 other Collier county projects we have done and 2) if the county wants to procure these fields using set, already-bid, cooperative purchasing unit prices, that can be done also. Let me know on the sizes and I can get extremely accurate on the scope and total price. Chris Wedge Regional Sales Manager FieldTurf March 27, 2017 Old Business 8-A 15 of 20 3 215 Harbour Cove Way Clermont, FL 34711 ANYTIME (352) 242-7620 On Jan 4, 2017, at 10:41 AM, Dominick Amico <amico@abbinc.com> wrote: Chris, We issued our report to the County a few weeks ago. Thanks for all the info. They are real excited about getting going on this conversion work, possibly 2 this year and 2 next. I was a little leery about our cost opinions for the work, would you happen to have any recent hard numbers regarding grass to turf conversions? The actual construction cost numbers will determine how many they do at a time, so it’s real important to be accurate. Thanks Dom Dominick J. Amico, P.E., V.P. Agnoli, Barber, & Brundage, Inc. 7400 Tamiami Trail North. Naples, FL 34108 (239) 597-3111 From: "Wedge, Chris" <Chris.Wedge@fieldturf.com> Date: Tuesday, January 3, 2017 at 8:10 PM To: Kellie Fissinger <fissinger@abbinc.com> Cc: Dominick Amico <amico@abbinc.com> Subject: RE: FieldTurf-North Collier Regional Park Kellie and Dom: Happy new year and just offering up my availability to meet this Thurs. if you need me to discuss any aspects of the north Collier Regional Park project. Best time would be Thurs. late morn. Thanks and LMK! Chris Wedge Regional Sales Manager <image001.jpg> <image002.jpg> <image003.jpg> <image004.jpg> <image005.jpg> 215 Harbour Cove Way Clermont Florida 34711 United States Tel: +1 352-242-7620 Email: Chris.Wedge@fieldturf.com CONFIDENTIALITY NOTICE: This e-mail message is intended only for the above-mentioned recipient(s). Its content is confidential. If you have received this e-mail by error, please notify us immediately and delete it without making a copy, nor disclosing its content, nor taking any action based thereon. Thank you. March 27, 2017 Old Business 8-A 16 of 20 4 AVERTISSEMENT DE CONFIDENTIALITÉ: Le présent courriel est destiné uniquement au(x) destinataire(s) susmentionné(s). Son contenu est confidentiel. Si vous avez reçu ce courriel par erreur, veuillez nous en aviser immédiatement et l'effacer sans en tirer de copie, ni en dévoiler le contenu, ni prendre quelque mesure fondée sur celui-ci. Merci. http://www.tarkett.com/e-mail-disclaimer.htm From: Wedge, Chris Sent: Tuesday, December 13, 2016 10:01 AM To: 'Kellie Fissinger' <fissinger@abbinc.com> Cc: 'Dominick Amico' <amico@abbinc.com> Subject: RE: FieldTurf-North Collier Regional Park Kellie (and Dom): Please see attached sample drainage base for softball/baseball and pricing information below. The products listed here are the ones we recommend for yours and similar projects. These are turf materials and installation along with the sports lines. This doesn’t include sales tax, logos, custom colors, engineering (such as GMAX or FIFA) testing, etc. This assumes field sizing >45,000 sf however not any potential discount for a high square footage, multiple field project. Assuming a project of 4 fields or roughly 360K sf, there would be about a 5% deduction on these prices. Soccer/Multipurpose: FieldTurf Revolution 360 (2.25” pile height): $4.10/sf FieldTurf Classic HD (2.25” pile height): $4.10/sf FieldTurf CoolPlay (using Revolution or Classic): $4.50/sf FieldTurf XM6 (2.25” pile height): $3.40/sf FieldTurf XT (2.25” pile height): $3.35/sf Softball: FieldTurf Double Play (2” Pile Height – 951 oz/yd^2): $4.05/sf FieldTurf XT (2” Pile Height – 922 oz/yd^2)” $3.25/sf Also if you could provide me the costs for the following accessory items, I would greatly appreciate it! FieldTurf Groomright: $5,000 FieldTurf Sweepright : $1,750 FieldTurf 7’ Static brush: $3,500 scrub detergent: $20/gal static conditioner: $20/gal gum remover: $10/can depth gauge: $30/ea. emergency repair kit: $250/ea. shoe cleaning tool: $100/ea. turf bond: $100/case Note that the GroomRight and SweepRight are 99% of the time included, not broken out, in our cost proposals; however the costs above are accurately captured. Other than the static brush above, the other items here are rarely requested/sold. Also note that the GroomRight and SweepRight are not sold/used on EACH field; one of each device could easily take care of multiple fields. Regarding base/stone/drainage building, it of course depends on site specific plans determined by the survey, geotechnical data, soils, etc, however, a good budgetary estimate for us to take each fields from provided sub-grade and to include all stone, March 27, 2017 Old Business 8-A 17 of 20 5 drainage, pipe, concrete curbing and nailer board would be about $2.50/sf - $2.90/sf. Engineering drawings, excavation, and removal of spoils by others in this scenario. Kellie – I will be in Naples and Ft. Myers this Friday – LMK if it makes sense to meet and discuss more. I’m happy to come by. Thanks! Chris Wedge Regional Sales Manager <image001.jpg> <image002.jpg> <image003.jpg> <image004.jpg> <image005.jpg> 215 Harbour Cove Way Clermont Florida 34711 United States Tel: +1 352-242-7620 Email: Chris.Wedge@fieldturf.com CONFIDENTIALITY NOTICE: This e-mail message is intended only for the above-mentioned recipient(s). Its content is confidential. If you have received this e-mail by error, please notify us immediately and delete it without making a copy, nor disclosing its content, nor taking any action based thereon. Thank you. AVERTISSEMENT DE CONFIDENTIALITÉ: Le présent courriel est destiné uniquement au(x) destinataire(s) susmentionné(s). Son contenu est confidentiel. Si vous avez reçu ce courriel par erreur, veuillez nous en aviser immédiatement et l'effacer sans en tirer de copie, ni en dévoiler le contenu, ni prendre quelque mesure fondée sur celui-ci. Merci. http://www.tarkett.com/e-mail-disclaimer.htm From: Kellie Fissinger [mailto:fissinger@abbinc.com] Sent: Friday, December 9, 2016 3:14 PM To: Wedge, Chris <Chris.Wedge@fieldturf.com> Subject: RE: FieldTurf-North Collier Regional Park Hi Chris, Thank you for all of the information! I was hoping that you can also provide me a price per sqft of the following turf systems (I picked the same pile heights/weights for ease of comparison in my memorandum): Soccer/Multipurpose: FieldTurf Revolution 360 (2.5” pile height) FieldTurf Classic HD (2.5” pile height) FieldTurf XM6 (2.5” pile height) March 27, 2017 Old Business 8-A 18 of 20 6 FieldTurf XT (2.5” pile height) FieldTurf Multi40 (2.5” pile height) Softball: FieldTurf Double Play (2.25” Pile Height – 951 oz/yd^2) FieldTurf XT (2.25” Pile Height – 922 oz/yd^2) Also if you could provide me the costs for the following accessory items, I would greatly appreciate it! FieldTurf Groomright FieldTurf Sweepright FieldTurf Static brush scrub detergent static conditioner gum remover depth gauge emergency repair kit shoe cleaning tool turf bond Thanks in advance, Kellie From: Wedge, Chris [mailto:Chris.Wedge@fieldturf.com] Sent: Wednesday, December 7, 2016 5:09 PM To: Kellie Fissinger <fissinger@abbinc.com> Subject: FW: FieldTurf-North Collier Regional Park Importance: High Kellie: Thanks for the conversation today! I’ll try and provide some of what you are looking for here. As stated, I don’t have any FPI’s on competitive, non-FieldTurf products as they have not been as quick to embrace the protocol. I’ve attached FPI analysis on our other turf products in addition to Revolution360: XM6-57 is a monofilament, and FTHD is Classic. Note all of these are in the 57mm or 2.25” pile height. I have attached this year’s Penn State wear testing data which has some of the same measurables as FPO. PSU is considered the leading authority on synthetic turf, namely the fiber wear testing. Fiber is largely an aesthetic function of the turf system, which of course needs to be durable but minimally abrasive. It is the infill that is the real differentiator when it comes to turf safety however. I’ve attached a summary pictogram based on the studies of Dr. Michael Meyers as conducted at Montana State and Idaho St. Univ.’s that have been published in the American Journal of Sports Medicine. The science is pretty clear: across different field sports at different levels in different parts of the country, FieldTurf is slightly safer than natural grass and among turf systems, the heaver the infill weight March 27, 2017 Old Business 8-A 19 of 20 7 (greater, deeper materials) systems (FieldTurf) used, the less the amount of injuries. I can send you greater detail on that presentation than this summary. With Revolution360 and Classic, the infill weights are the same and identical (8.4 lbs. per SF at this pile height). With XM6-57, it is a 2-layer system and is 6 lbs. per SF (3 lbs. sand/3 lbs. rubber) per SF There’s lots of information here; please let me know if you have any questions. Chris Wedge Regional Sales Manager <image001.jpg> <image002.jpg> <image003.jpg> <image004.jpg> <image005.jpg> 215 Harbour Cove Way Clermont Florida 34711 United States Tel: +1 352-242-7620 Email: Chris.Wedge@fieldturf.com CONFIDENTIALITY NOTICE: This e-mail message is intended only for the above-mentioned recipient(s). Its content is confidential. If you have received this e-mail by error, please notify us immediately and delete it without making a copy, nor disclosing its content, nor taking any action based thereon. Thank you. AVERTISSEMENT DE CONFIDENTIALITÉ: Le présent courriel est destiné uniquement au(x) destinataire(s) susmentionné(s). Son contenu est confidentiel. Si vous avez reçu ce courriel par erreur, veuillez nous en aviser immédiatement et l'effacer sans en tirer de copie, ni en dévoiler le contenu, ni prendre quelque mesure fondée sur celui-ci. Merci. http://www.tarkett.com/e-mail-disclaimer.htm March 27, 2017 Old Business 8-A 20 of 20 BEACH TROLLEY PROGRESS REPORT The Beach Trolley Route started on February 4th and has been running for a little over one month. We have been working with the Tourism Division to market the route so that the community and our tourism industry is made aware of the new service. Surveys are also being executed to gauge community awareness and how to encourage the use. Ridership has been increasing weekly as a result of these efforts and ridership for the month totals 128. Measures to inform the community of this service will continue in an effort to continue to increase usage including:  Hotel room TV promotion of the trolley  E-newsletter to hotel General Managers highlighting the ease of travel to the beach without the parking challenges.  Cards inside the trolley with #Paradisecoast to share photos and the experience they have on the ride. State/Province Percent of Total County - GEO City Count Percent of Collier FL 125 70.6% Unknown 41 Lee 3 Collier 72 88.9% Naples 8 9.9% Golden Gate 1 1.2% PA 8 4.5% NE MA 6 3.4% NE OH 5 2.8% MW VA 5 2.8% ATL NY 4 2.3% NE IL 3 1.7% MW GA 2 1.1% SE MI 2 1.1% MW MN 2 1.1% MW NC 2 1.1% SE AL 1 0.6% S NH 1 0.6% NE NJ 1 0.6% ATL ONTARIO 5 2.8% QUEBEC 4 2.3% 5.6% Canada MANITOBA 1 0.6% TOTAL 177 March 27, 2017 Old Business 8-B 1 of 2 Notes: 1. Survey was conducted on-site at Vanderbilt Beach and Parking Garage 2. Survey included observation and interviews 3. Out of state (FL) tourists make up 23.7% and 5.6% are from Canada for a total of 29.3% 4. Overall Collier County residents make up 45.8% of surveyed 5. Visitors from regions in the US were led by the Northeast followed by the Midwest, Atlantic, Southeast and South Conclusion (Beach Trolley Marketing): 1. Promotion of the Beach Trolley should be included in all CVB (Tourism Department) activities 2. Promotion of the Beach Trolley by CAT should be prior to beginning operations through the next to last month of operations 3. Promotion of the Beach Trolley by Parks and Recreation through distribution of flyers/tri-folds at the parking garage would be most helpful 4. Marketing tools such as hotel cable TV (Paradise TV), digital media, radio, broadcast media, print (tri-folds), Collier County schools and assisted living facilities should be effective when programmed together Observations: 1. Beach goers begin leaving at 2:30 pm through 5:00 pm 2. A second wave of visitors return for sunset beginning at 4:30 pm March 27, 2017 Old Business 8-B 2 of 2 EXECUTIVE SUMMARY Tourist Development Council (TDC) Appointment Review ______________________________________________________________________________ OBJECTIVE: Review applications for appointment to an upcoming vacant position on the Tourist Development Council (TDC). CONSIDERATIONS: Collier County Advisory Board appointments to vacant or expiring terms are advertised and the subsequent applicants are reviewed and a recommendation is sought from that specific advisory board. The County Commission then receives the applications and recommendations and makes the appointments. There is one term vacancy beginning in March 2017 on the Tourist Development Council (TDC). The open term is in the “Owner Operator Collector of the Tax” category. The County Commission office has received a total of 3 applications for this open position on the TDC. All the applicants are listed below along with the applications supplied by each candidate. Ronald Albeit, General Manager of Marco Beach Ocean Resort. Mr. Albeit has applied for the owner operator collector of the tax position, is a 15 year resident and is registered to vote in Collier County. Dan Sullivan, General Manager of GreenLinks Golf Villas at Lely Resort. Mr. Sullivan has applied for the owner operator collector of the tax position, is a 15 year resident and is registered to vote in Collier County. Tom White, Managing Partner of Hawthorn Suites by Wyndham. Mr. White has applied for the owner operator collector of the tax position, is a 15 year resident and is registered to vote in Collier County. Staff requests that the TDC discuss all the applicants and make a recommendation for the open Owner/Operator position. This recommendation will be forwarded to the County Commission for final appointment. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. ADVISORY BOARD RECOMMENDATION The TDC recommended that this item be continued to the March 27, 2017 meeting in order for candidates to be present. RECOMMENDATION: Staff requests a recommendation for one opening on the TDC. SUBMITTED BY: Jack Wert, Tourism Director Attachments: Applications March 27, 2017 Old Business 8-C 1 of 7 Advisory Board Application Form Collier County Government 3299 Tamiami Trail East, Suite 800 Naples, FL 34112 (239) 252-8400 Application was received on: 2/17/2017 4:52:44 PM. Name: Ronald Albeit Home Phone: 239-596-9455 Home Address: 1919 Timberline Drive City: Naples Zip Code: 34109 Phone Numbers Business: 239-253-3331 E-Mail Address: albeitr@fiddlerscreek.com Board or Committee: Tourist Development Council Category: Not indicated Place of Employment: Marco Beach Ocean Resort How long have you lived in Collier County: more than 15 How many months out of the year do you reside in Collier County: I am a year-round resident Have you been convicted or found guilty of a criminal offense (any level felony or first degree misdemeanor only)? No Not Indicated Do you or your employer do business with the County? No Not Indicated NOTE: All advisory board members must update their profile and notify the Board of County Commissioners in the event that their relationship changes relating to memberships of organizations that may benefit them in the outcome of advisory board recommendations or they enter into contracts with the County. March 27, 2017 Old Business 8-C 2 of 7 Would you and/or any organizations with which you are affiliated benefit from decisions or recommendations made by this advisory board? No Not Indicated Are you a registered voter in Collier County? Yes Do you currently hold an elected office? No Do you now serve, or have you ever served on a Collier County board or committee? Yes Tourist Development Council Naples Chamber of Commerce Marco Island Chamber of Commerce Please list your community activities and positions held: Florida Gulf Coast University Resort and Hospitality Advisory Board as Chair and now board member Florida Gulf Coast Resort and Hospitality Steering Committee as a board member Education: Masters Degree Experience / Background I have worked in the hospitality industry for over 40 years Currently I am the GM of the Marco Beach Ocean in Marco Island. Previously I was the GM of the Registry Resort ( now the Naples Grande ) in North Naples I am also an adjunct professor at Florida Gulf Coast University in the Resort and Hospitality Program. March 27, 2017 Old Business 8-C 3 of 7 Advisory Board Application Form Collier County Government 3299 Tamiami Trail East, Suite 800 Naples, FL 34112 (239) 252-8400 Application was received on: 2/14/2017 9:23:29 AM. Name: Daniel Sullivan Home Phone: 239-682-5976 Home Address: 9788 Whitehall Street City: Naples Zip Code: 34109 Phone Numbers Business: 239-280-1740 E-Mail Address: dan@greenlinksnaples.com Board or Committee: Tourist Development Council Category: Owner/Operator Place of Employment: GreenLinks Golf Villas at Lely Resort How long have you lived in Collier County: more than 15 How many months out of the year do you reside in Collier County: I am a year-round resident Have you been convicted or found guilty of a criminal offense (any level felony or first degree misdemeanor only)? Yes misdemeanor DUI - October 1997 Do you or your employer do business with the County? No Not Indicated NOTE: All advisory board members must update their profile and notify the Board of County Commissioners in the event that their relationship changes relating to memberships of organizations that may benefit them in the outcome of advisory board recommendations or they enter into contracts with the County. March 27, 2017 Old Business 8-C 4 of 7 Would you and/or any organizations with which you are affiliated benefit from decisions or recommendations made by this advisory board? Yes The hotel I work at may benefit with increased occupancy for events approved in East Naples. Are you a registered voter in Collier County? Yes Do you currently hold an elected office? No Do you now serve, or have you ever served on a Collier County board or committee? No Not Indicated Please list your community activities and positions held: Sports Council of Collier County - Past President and current BOD Advisor. Hospitality Sales and Marketing Association, Southwest Florida - Past President. Little League baseball coach. Organizing committee - Florida Encounter. Founding member of the East Naples Merchant's Association. School Advisory Council - Manatee Middle School, 6 years; Oakridge Middle School 3 years as President. Education: Master in Business Administration - Bryant College, 1990, Bachelor of Science - University of Massachusetts/Amherst from the School of Hotel, Restaurant and Travel Administration, 1980. Experience / Background 25 years in hospitality in Southwest Florida. 43 years total. Started as a dishwasher. Experience in multiple 5-star hotels as well as full service and limited service properties. Southwest Florida experience stretches from Marco Island to Captiva Island. Received the Director's Award for excellence in Tourism in 2014 from the Naples, Marco Island, Everglades Convention and Visitors Bureau. Current position as Director of Sales at GreenLinks Golf Villas at Lely Resort for the past 7 years. March 27, 2017 Old Business 8-C 5 of 7 Advisory Board Application Form Collier County Government 3299 Tamiami Trail East, Suite 800 Naples, FL 34112 (239) 252-8400 Application was received on: 2/17/2017 5:18:03 PM. Name: Tom White Home Phone: 239 273-4999 Home Address: 146 Burning Tree Drive City: Naples Zip Code: 34105 Phone Numbers Business: 239 593-2402 E-Mail Address: tom@whiteslodging.com Board or Committee: Tourist Development Council Category: Hotel Place of Employment: Hawthorn Suites by Wyndham How long have you lived in Collier County: more than 15 How many months out of the year do you reside in Collier County: I am a year-round resident Have you been convicted or found guilty of a criminal offense (any level felony or first degree misdemeanor only)? No Not Indicated Do you or your employer do business with the County? Yes Collier County employees from various government agencies and Collier County vendors stay with us when they are in need of Hotel accommodations. NOTE: All advisory board members must update their profile and notify the Board of County Commissioners in the event that their relationship changes relating to memberships of organizations that may benefit them in the outcome of advisory board recommendations or they enter into contracts with the County. March 27, 2017 Old Business 8-C 6 of 7 Would you and/or any organizations with which you are affiliated benefit from decisions or recommendations made by this advisory board? Yes I am the Managing Partner of the Hawthorn Suites by Wyndham. As the owner and operator of a Hotel in Collier County I am directly affected by the decisions the Tourist Development Council makes. Are you a registered voter in Collier County? Yes Do you currently hold an elected office? No Do you now serve, or have you ever served on a Collier County board or committee? No Not Indicated Please list your community activities and positions held: Collier County Lodging & Tourism Board Member for 15 years, (Held Treasurer position for majority of time) Collier County Sports Council Board Member (Founding President of Organization in 2003. Was asked to return as President in 2011.) Pelican Bay Rotary Club (Active Member 17 years, Past Board Member) Elder Moorings Presbyterian Church Education: University of Pittsburgh - MBA - Finance - 90' Michigan State University - BA - Supply Chain Mgmt 88' Royal Oak Shrine H.S. Experience / Background Tom is the Managing Partner of White’s Lodging LLC. White’s Lodging LLC is a Hotel Management and Development company. White’s Lodging LLC has developed the Hawthorn Suites by Wyndham, located in Naples Florida, an 84 room all suite Hotel, and the Hyatt Place Sarasota, a 114 room Hotel, located in Sarasota, Florida. The Hawthorn Suites of Naples was awarded Wyndham’s “Hotel of the Year” in both 2010 and 2014. Tom currently manages the day to day operations of the Hawthorn Suites by Wyndham. Tom has also worked as a Corporate Controller for ZF Industries, Lemforder Corporation, and O&S Manufacturing Company. Tom White has worked at Ford Motor Company, ITT Automotive and IBM. March 27, 2017 Old Business 8-C 7 of 7 Tourist Development Tax Funds FY 2017 1st Quarter Budget to Actual Report 2‐27‐17 March 27, 2017 Old Business 8-D 1 of 18 - Category/Description Adopted Budget Amended Budget Commitments Actual A - Beaches Budget to Actual Report - Summary by TDC Category First Quarter FY 17 Tourist Development Tax Funded Funds Expenditure Personal 580,000 740,000 65,237 145,310 Operating 1,089,200 5,769,620 1,354,953 1,787,167 Capital 11,205,000 16,565,309 2,779,420 47,488 Tax Collect Exp 184,000 184,000 - 15,473 Reimittances - - - - Transfers 936,400 936,400 - 358,975 Reserves 29,996,000 29,935,400 - - Expenditure Total 43,990,600 54,130,729 4,199,610 2,354,414 Revenue Contribution & Transfers (34,674,900) (44,815,029) - (44,899,275) Operating Rev.(9,315,700) (9,315,700) - (874,453) Revenue Total (43,990,600) (54,130,729) - (45,773,728) B - Promotion E ditExpenditure Personal 1,050,000 1,050,000 127,513 204,515 Operating 10,162,100 11,594,270 7,334,224 1,505,532 Capital 10,000 765,000 745,405 - Tax Collect Exp 207,000 207,000 - 17,507 Transfers 845,600 845,600 - - Reserves 7,444,800 6,591,560 - - E pendit re Total 19 719 500 21 053 430 8 207 142 1 727 554Expenditure Total 19,719,500 21,053,430 8,207,142 1,727,554 Revenue Contribution & Transfers (9,398,300) (10,732,230) - (11,332,600) Operating Rev. (10,321,200) (10,321,200) - (899,446) Revenue Total (19,719,500) (21,053,430) - (12,232,046) C - Museums Expenditure Personal 1 198 800 1 198 800 164 643 189 694Personal 1,198,800 1,198,800 164,643 189,694 Operating 848,100 854,470 355,054 207,555 Capital 34,700 36,387 34,269 - Tax Collect Exp 53,000 53,000 - 4,493 Reimittances 425,000 425,000 - (1,610) Transfers 311,600 311,600 - 77,900 Reserves 2,313,000 2,313,000 - - Expenditure Total 5 184 200 5 192 257 553 966 478 031Expenditure Total 5,184,200 5,192,257 553,966 478,031 Revenue Contribution & Transfers (2,485,200) (2,493,257) - (2,651,400) Operating Rev. (2,699,000) (2,699,000) - (231,493) Revenue Total (5,184,200) (5,192,257) - (2,882,893) March 27, 2017 Old Business 8-D 2 of 18 - Description Adopted Budget Amended Budget Commitments Actual 183 Edit Tourist Development Tax Funded Funds Budget to Actual Report - Summary by Fund First Quarter FY 17 Expenditure Operating 8,800 752,804 475,172 60,304 Capital 2,165,000 5,117,204 101,771 9,868 Tax Collect Exp 21,000 21,000 - 1,677 Reimittances - - - - Transfers - - - - Reserves 6,062,100 6,001,500 - - Expenditure Total 8,256,900 11,892,508 576,943 71,849 RevenueRevenue Operating Rev.(1,072,500) (1,072,500) - (105,914) Contribution & Transfers (7,184,400) (10,820,008) - (11,848,400) Revenue Total (8,256,900) (11,892,508) - (11,954,314) 183 Total - - 576,943 (11,882,465) 184 Expenditure Operating 9,653,100 10,982,356 6,937,986 1,322,035 Capital - 755,000 744,018 - Tax Collect Exp 155,000 155,000 - 13,153 Reserves 6,698,300 5,943,300 - - Expenditure Total 16,506,400 17,835,656 7,682,004 1,335,189 Revenue Operating Rev.(7,744,000) (7,744,000) - (678,149) Contribution & Transfers (8,762,400) (10,091,656) - (10,574,800) Revenue Total (16,506,400) (17,835,656) - (11,252,949) 184 Total - - 7,682,004 (9,917,760) 185185 Expenditure Personal 580,000 580,000 65,237 107,771 Operating 175,800 175,800 50,475 40,780 Transfers 10,000 10,000 - 2,500 Reserves 33,300 33,300 - - Expenditure Total 799,100 799,100 115,711 151,051 Revenue Operating Rev. (900) (900) - (340) Contribution & Transfers (798,200) (798,200) - (236,675) Revenue Total (799,100) (799,100) - (237,015) 185 Total - - 115,711 (85,964) 193 Expenditure Operating 1,800 1,800 900 900 Tax Collect Exp 10,500 10,500 - 893 Reimittances 425,000 425,000 - (1,610) Reserves 2 082 400 2 082 400Reserves2,082,400 2,082,400 - - Expenditure Total 2,519,700 2,519,700 900 183 Revenue Operating Rev.(545,500) (545,500) - (48,363) Contribution & Transfers (1,974,200) (1,974,200) - (2,017,000) Revenue Total (2,519,700) (2,519,700) - (2,065,363) 193 Total - - 900 (2,065,180) March 27, 2017 Old Business 8-D 3 of 18 - Description Adopted Budget Amended Budget Commitments Actual Tourist Development Tax Funded Funds Budget to Actual Report - Summary by Fund First Quarter FY 17 194 EdiExpenditure Personal 1,050,000 1,050,000 127,513 204,515 Operating 508,700 513,374 313,146 175,549 Capital 10,000 10,000 1,387 - Tax Collect Exp 52,000 52,000 - 4,354 Transfers 833,600 833,600 - - Reserves (17,400) (17,400) - - Expenditure Total 2,436,900 2,441,574 442,046 384,418 RevenueRevenue Operating Rev.(2,565,200) (2,565,200) - (219,767) Contribution & Transfers 128,300 123,626 - 7,100 Revenue Total (2,436,900) (2,441,574) - (212,667) 194 Total - 0 442,046 171,751 195 Expenditure Personal - 160,000 - 37,540 Operating 904,600 4,841,016 829,306 1,686,084 Capital 9,040,000 11,448,105 2,677,649 37,620 Tax Collect Exp 163,000 163,000 - 13,796 Transfers 926,400 926,400 - 356,475 Reserves 23,900,600 23,900,600 - - Expenditure Total 34,934,600 41,439,121 3,506,956 2,131,514 Revenue Operating Rev. (8,242,300) (8,242,300) - (768,199) Contribution & Transfers (26,692,300) (33,196,821) - (32,814,200) Revenue Total (34 934 600)(41 439 121)(33 582 399)Revenue Total (34,934,600) (41,439,121) - (33,582,399) 195 Total - 0 3,506,956 (31,450,885) 196 Expenditure Operating 300 98,540 83,092 7,948 Transfers 12,000 12,000 - - Reserves 763,900 665,660 - - Expenditure Total 776,200 776,200 83,092 7,948 Revenue Operating Rev.(12,000) (12,000) - (1,530) Contribution & Transfers (764,200) (764,200) - (764,900) Revenue Total (776,200) (776,200) - (766,430) 196 Total - - 83,092 (758,482) 198 Expenditure Personal 1,198,800 1,198,800 164,643 189,694 Operating 846,300 852,670 354,154 206,655 Citl 34 700 36 387 34 269Capital 34,700 36,387 34,269 - Tax Collect Exp 42,500 42,500 - 3,600 Transfers 311,600 311,600 - 77,900 Reserves 230,600 230,600 - - Expenditure Total 2,664,500 2,672,557 553,066 477,848 Revenue Operating Rev.(2,153,500) (2,153,500) - (183,130) Contribution & Transfers (511,000) (519,057) - (634,400) Revenue Total (2,664,500)(2,672,557)-(817,530)Revenue Total (2,664,500) (2,672,557) (817,530) 198 Total - - 553,066 (339,681) March 27, 2017 Old Business 8-D 4 of 18 Tourist Development Tax Funds FY 2017 1st Quarter Budget to Actual Report Category “A” Capital Funds Fund (183) Beach Park Facilities Fund (195) Beach Renourishment and Inlet Management March 27, 2017 Old Business 8-D 5 of 18 TDC Beach Park Facilities Fund 183 - FY17 1st Qtr Fund Prog / Com Item Adopted Budget Amended Budget Commitment Actual % of Budget Utilized to Date Expenditures 31183 Operating Fund 183 8,800 55,200 4,400 4,400 15.9% 33496 Park and Ride Beach Circulator Service - - - - n/a 80141 Remaining Vanderbilt Beach Accesses - 225,000 - - 0.0% 80143 Delnor Wiggins State Park Entrance Impro - 729,644 1,844 - 0.3% 80194 Barefoot Beach Access Parking Lot Drainag - 277,875 2,875 - 1.0% 80242 Barefoot Beach ADA, replace toll booth, re- - 135,095 129,675 5,394 100.0% 80243 Wildlife Proof Trash Cans - 1,197 - - 0.0% 80244 Clam Pass EZ Paddler Launch - 20,108 3 - 0.0% 80246 Tigertail Bch Tower,Kiosk,resurface lot - 48,472 - - 0.0% 80330 Barefoot Bch Boardwalk & Pavilion - 192,729 2,729 - 1.4% 80331 Beach Wheel Chairs - 12,000 - 9,280 77.3% 80332 Clam Pass Restroom Expansion - 286,400 1,400 - 0.5% 80333 Clam Pass Boardwalk Repair - 100,000 - - 0.0% 80334 Clam Pass Trim Mangroves - 43,300 - - 0.0% 80335 N Gulf Shore Access - 32,818 1,688 100 5.4% 80336 S Marco Parking Lot Improvement - 237,285 237,097 - 99.9% 80337 S Marco Boardwalk & Landscape - 44,658 30,158 14,500 100.0% 80338 Tigertail Entrance Improvement & Signage - 50,000 - - 0.0% 80339 Vanderbilt Parking Area Restriping - 80,000 - 19,279 24.1% 80340 BEACH SECURITY CAMERAS - 100,000 - - 0.0% 80343 Loudermilk Pavilion-City of Naples 100,000 100,000 - - 0.0% 80344 Barefoot Beach Boardwalk Repairs 40,000 40,000 - - 0.0% 80345 Clam Pass Electrical Upgrades 800,000 800,000 18,517 15,519 4.3% 80347 N Gulf Shore Access - Irrig, Pk Lot 260,000 260,000 - - 0.0% 80348 Tigertail Beach Park Improvements 690,000 690,000 - - 0.0% 80349 Vanderbilt Repair Showers & Furniture 275,000 275,000 - - 0.0% 88038 Tigertail Beach Bathroom - 194,520 5,903 - 3.0% 88039 Seagate Bathroom Study - 48,619 - - 0.0% 88040 Clam Pass Boardwalk Piling Inspection -28 907 3 680 -12 7%88040 Clam Pass Boardwalk Piling Inspection - 28,907 3,680 - 12.7% 88041 Clam Pass Concession Area Deck - 87,639 19,885 - 22.7% 88042 Clam Pass Derelict Material Removal - 25,000 - - 0.0% 88043 Clam Pass Parking/Wall/Entrance - 431,538 18,941 1,011 4.6% 88044 Clam Pass Boardwalk Renovation FY16 - 198,675 83,076 100 41.9% 90046 Vanderbilt Restroom Expansion Re-work - 3,697 1,763 - 47.7% 90093 Tigertail Restroom/Pedestrian Walk - 14,634 13,309 588 95.0% TRANSFERS - - - - n/a TRANSFER CONST 21,000 21,000 - 1,677 8.0% RESERVES 6,062,100 6,001,500 - - 0.0% 99183 Fund 183 Reserves/Transfers 6,083,100 6,022,500 - 1,677 0.0% *** Grand Total 8,256,900 11,892,508 576,943 71,849 5.5% Fund Prog / Com Item Adopted Budget Amended Budget Commitment Actual % of Budget Utilized to Date Revenues * 314300 3% TOURIST DEVEL 987,500-987,500- 83,864- 8.5% * 361170 OVERNIGHT INTERE 3,259- n/a * 361180 INVESTMENT INTER 85,000-85,000- 18,790- 22.1% ** REVENUE - OPERATING Sub-T 1,072,500-1,072,500- 105,914- 9.9% * 489200 CARRY FORWARD GE 7,238,000-7,238,000- 11,848,400 -163.7% * 489201 CARRY FORWARD OF 3,635,608- 0.0% * 489900 NEG 5% EST REV 53,600 53,600 0.0% ** CONTRIBUTION AND TRANSFER 7,184,400- 10,820,008- 11,848,400- 109.5% *** Grand Total 8,256,900- 11,892,508- 11,954,314- 100.5% March 27, 2017 Old Business 8-D 6 of 18 TDC Beach Renourishment Fund 195 - FY17 1st Qtr Fund Prog / Com Item Adopted Budget Amended Budget Commitment Actual % of Budget Utilized to Date Expenditures 80165 County Beach Analysis - 41,353 - - 0.0% 80171 Beach Tilling 40,000 77,918 - - 0.0% 80210 Wiggins Pass Channel - 275 - - 0.0% 80268 AOlesky Pier Repair - 310,000 - - 0.0% 80288 Wiggns Pass Dredge 750,000 779,380 - - 0.0% 80301 Collier Beach Renourishment - General - 3,313,300 2,272,341 962,020 97.6% 88032 Clam Pass Dredge Pelican Bay 20,000 43,029 8,500 - 19.8% 90020 Operating Fund 195 46,600 90,565 23,300 23,411 51.6% 90029 Doctors Pass S Jetty Rebuild - 502,373 10,494 1,568 2.4% 90033 Near Shore Hard Bottom Monitoring 165,000 333,742 81,415 67,710 44.7% 90044 Vegetation Repairs-Exotic Removal 75,000 351,410 - 800 0.2% 90061 TS Debbie Marco Isl Bch/PW-1079 - 862,538 662,530 113,346 90.0% 90062 Marco Island Central Bch Re-Grade - 1,045,695 55,521 1,771 5.5% 90064 Collier Creek Feasibility - 465,850 47 353,552 75.9% 90065 FDEP LGFR ANALYSIS 15,000 27,207 9,118 - 33.5% 90066 VANDERBILT BEACH MAINTENANCE 2,500,000 1,892,419 - - 0.0% 90067 PARK SHORE BEACH MAINTENANCE 1,500,000 942,519 - - 0.0% 90069 CLAM PASS BEACH MAINTENANCE 1,250,000 1,262,551 9,034 3,517 1.0% 90070 PELICAN BAY BEACH MAINTENANCE 1,250,000 1,250,000 - - 0.0% 90072 COLLIER CREEK JETTY 750,000 750,000 - - 0.0% 90073 Erosion Control Structure Doctor's Pass 1,000,000 1,000,000 - - 0.0% 90096 Naples Pier Annualized Repair - 50 - - 0.0% 90297 Shorebird Monitoring 28,000 56,000 - 1,560 2.8% 90527 County/Naples Beach Renourishment 175,000 375,000 175,000 161,026 89.6% 90533 Beach Cleaning 190,000 321,807 187,637 66,682 79.0% 90536 County/Naples Beach Monitoring 2004 165,000 304,140 12,018 4,281 5.4% 90549 Doctors Pass Dredging 25,000 50,000 - - 0.0% TRANSFERS (001)166,500 166,500 - 166,500 100.0% TRANSFERS (185)759 900 759 900 189 975 25 0%TRANSFERS (185)759,900 759,900 189,975 25.0% TRANSFER CONST 163,000 163,000 - 13,796 8.5% RESERVES 23,900,600 23,900,600 - - 0.0% 99195 Fund 195 Reserves/Transfers 24,990,000 24,990,000 - 370,271 1.5% *** Grand Total 34,934,600 41,439,121 3,506,956 2,131,514 13.6% Fund Prog / Com Item Adopted Budget Amended Budget Commitment Actual % of Budget Utilized to Date Revenues * 314300 3% TOURIST DEVEL 8,122,300-8,122,300- 689,798- 8.5% * 361180 INVESTMENT INTER 120,000-120,000- 50,389- 42.0% * 369130 INSURANCE CO REFUNDS 3,793- ** REVENUE - OPERATING Sub-T 8,242,300-8,242,300- 743,980- 9.0% * 487376 REIMBURSE PBID 1,250,000-1,250,000- * 489200 CARRY FORWARD GE 25,854,400- 25,854,400- 32,814,200- 126.9% * 489201 CARRY FORWARD OF 6,504,521- 0.0% * 489900 NEG 5% EST REV 412,100 412,100 0.0% ** CONTRIBUTION AND TRANSFER 26,692,300- 33,196,821- 32,814,200- 98.8% *** Grand Total 34,934,600- 41,439,121- 33,558,180- 81.0% March 27, 2017 Old Business 8-D 7 of 18 Tourist Development Tax Funds FY 2017 1st Quarter Budget to Actual Report Commitment Item Detail March 27, 2017 Old Business 8-D 8 of 18 Tourist Development Tax Funds Budget to Actual Report - Commitment Item Detail First Quarter FY 17 - Beach Park Facilities Expenditures Adopted Budget Amended Budget Commitments Actual Exp 183 Beach Park Facilities 631400 ENGINEERING FEES - 30,576 10,314 - 631401 ENGINEERING FEES DESIGN - 262 18,517 15,442 631500 ARCHITECTURAL FEES - 41,037 61,740 6,053 631990 OTHER PROFESSIONAL FEES - 9,342 9,342 - 634970 INDIRECT COST REIMBURSEMENT 8,800 8,800 4,400 4,400 634980 INTERDEPT PAYMENT FOR SERV - - - - 634999 OTHER CONTRACTUAL SERVICES - 73,606 367,836 14,500 644610 LEASE VEHICLES - - - - 646317 FENCING MAINTENANCE - 100,000 - - 646319 TREE TRIMMING - 43,300 - - 646320 LANDSCAPE MATERIALS - 89,830 - - 646388 RESURFACING PROGRAM / OVERLAY - 3,001 3,001 - 646983 PAVEMENT MARKING AND SIGNING - 80,000 - 19,279 649010 LICENSES AND PERMITS - - - 552 649100 LEGAL ADVERTISING - - - 78 652992 ELECTRICAL CONTRACTORS - 23 23 - 653710 TRAFFIC SIGNS - 50,000 - - 653900 OTHER ROAD MATERIALS - 223,027 - - 762200 BUILDING IMPROVEMENTS - 285,857 - - 763100 IMPROVEMENTS GENERAL 2,165,000 4,718,151 101,771 588 764220 RADIOS AND EQUIPMENT - 113,197 - - 764990 OTHER MACHINERY AND EQUIPMENT - - - 9,280 881300 REMITTANCES TO MUNICIPILITIES - - - - 914250 TRANSFER TO 425 CAT MATCH - - - - 930700 BUDGET TRANSFERS TAX COLLECTOR 21,000 21,000 - 1,677 991000 RESERVE FOR CONTINGENCIES 217,000 156,400 - - 993000 RESERVE FOR CAPITAL OUTLAY 5,845,100 5,845,100 - - 183 Beach Park Facilities Total 8,256,900 11,892,508 576,943 71,849 Grand Total 8,256,900 11,892,508 576,943 71,849 - Beach Park Facilities Revenues Adopted Budget Amended Budget Commitments Actual Exp 183 Beach Park Facilities 314300 3% TOURIST DEVELOPMENT TAX (987,500) (987,500) - (83,864) 361170 OVERNIGHT INTEREST - - - (3,259) 361180 INVESTMENT INTEREST (85,000) (85,000) - (18,790) 361320 INTEREST TAX COLLECTOR - - - - 486700 TRANSFER FROM TAX COLLECTOR - - - - 489200 CARRY FORWARD GENERAL (7,238,000) (7,238,000) - (11,848,400) 489201 CARRY FORWARD OF ENCUMB AMT BY A - (3,635,608) - - () 489900 NEGATIVE 5% ESTIMATED REVENUES 53,600 53,600 - - 183 Total (8,256,900) (11,892,508) - (11,954,314) Grand Total (8,256,900) (11,892,508) - (11,954,314) March 27, 2017 Old Business 8-D 9 of 18 Tourist Development Tax Funds Budget to Actual Report - Commitment Item Detail First Quarter FY 17 Beach Renourishment & Inlet Management Expenditures Adopted Budget Amended Budget Commitments Actual Exp 185 512100 REGULAR SALARIES 366,426 366,426 - 66,864 512600 ER 457 DEFERRED COMP 1,000 1,000 - - 513100 OTHER SALARIES AND WAGES 29,100 29,100 - 4,842 514100 OVERTIME 15,000 15,000 - 2,540 515000 VACATION SELL BACK 1,721 1,721 - - 519100 RESERVE FOR SALARY ADJUSTMENT 11,016 11,016 - - 521100 SOCIAL SECURITY MATCHING 32,481 32,481 - 5,606 522100 RETIREMENT REGULAR 36,274 36,274 - 6,173 523150 HEALTH INSURANCE 78,600 78,600 58,950 19,650 523152 DENTAL INSURANCE 2,940 2,940 2,205 735 523153 SHORT TERM DISABILITY 540 540 405 135 523154 LONG TERM DISABILITY 1,140 1,140 855 285 523160 LIFE INSURANCE SHORT AND LONG TERM 1,062 1,062 797 266 524100 WORKERS COMPENSATION REGULAR 2,700 2,700 2,025 675 634207 IT CAPITAL ALLOCATION 2,500 2,500 1,875 625 634210 IT OFFICE AUTOMATION ALLOCATION 16,600 16,600 12,450 4,150 634212 IT MICROSOFT OFFICE ALLOCATION 600 600 - - 634970 INDIRECT COST REIMBURSEMENT 49,700 49,700 24,850 24,850 634980 INTERDEPT PAYMENT FOR SERV 71,000 71,000 - - 634999 OTHER CONTRACTUAL SERVICES 2,000 2,000 1,635 365 639964 STORAGE CONTRACTOR 400 400 - 32 640300 OUT OF COUNTY TRAVEL PROFESSIONAL 4,000 4,000 - - 641230 TELEPHONE ACCESS CHARGES 1,800 1,800 - 615 641700 CELLULAR TELEPHONE 3,900 3,900 3,431 469 641900 TELEPHONE SYSTEM SUPPORT ALLOCAT 400 400 - 22 641950 POSTAGE FREIGHT AND UPS 500 500 194 16 644620 LEASE EQUIPMENT 2,400 2,400 1,642 547 645100 INSURANCE GENERAL 3,200 3,200 2,400 800 647110 PRINTING AND OR BINDING OUTSIDE VEN 500 500 - - 649010 LICENSES AND PERMITS 200 200 - 100 651110 OFFICE SUPPLIES GENERAL 3,500 3,500 1,168 832 651210 COPYING CHARGES 200 200 610 50 652110 CLOTHING AND UNIFORM PURCHASES 600 600 - 214 652140 PERSONAL SAFETY EQUIPMENT 600 600 - - 652990 OTHER OPERATING SUPPLIES 500 500 220 92 654110 BOOKS PUBLICATIONS AND SUBSCRIPTIO 200 200 - 6,000 654210 DUES AND MEMBERSHIPS 7,000 7,000 - 1,000 654360 OTHER TRAINING EDUCATIONAL EXPENS 3,500 3,500 - - 911130 TRANSFER TO 113 UNINC CNTY MSTD CO 10,000 10,000 - 2,500 991000 RESERVE FOR CONTINGENCIES 33,300 33,300 - - 185 Total 799,100 799,100 115,711 151,051 Grand Total 799,100 799,100 115,711 151,051 - Beach Renourishment & Inlet Management Revenues Adopted Budget Amended Budget Commitments Actual Exp 185 361170 OVERNIGHT INTEREST - - - (46) 361180 INVESTMENT INTEREST (900) (900) - (294) 481195 TRANSFER FROM 195 TOURIST DEVELOP (759,900) (759,900) - (189,975) 489200 CARRY FORWARD GENERAL (38,300) (38,300) - (46,700) 185 Total (799,100) (799,100) - (237,015) Grand Total (799,100) (799,100) - (237,015) March 27, 2017 Old Business 8-D 10 of 18 Tourist Development Tax Funds Budget to Actual Report - Commitment Item Detail First Quarter FY 17 - Beach Renourishment & Inlet Management Capital Projects Expenditures Adopted Budget Amended Budget Commitments Actual Exp 195 512100 REGULAR SALARIES - - - 14,150 513100 OTHER SALARIES AND WAGES - 160,000 - 19,752 521100 SOCIAL SECURITY MATCHING - - - 2,574 522100 RETIREMENT REGULAR - - - 1,064 631400 ENGINEERING FEES 225,000 2,214,148 337,974 135,634 631410 SURVEYING FEES - - - - 631990 OTHER PROFESSIONAL FEES - 4,024 - - 634970 INDIRECT COST REIMBURSEMENT 46,600 46,600 23,300 23,300 634980 INTERDEPT PAYMENT FOR SERV - - - - 634990 LANDSCAPE INCIDENTALS - 41,210 - - 634992 OTHER CONTRACTUAL - TOURISM RESEA - 25,000 - - 634999 OTHER CONTRACTUAL SERVICES 565,500 945,642 214,784 165,068 639990 OTHER CONTRACTUAL SERVICE - 1,407,200 245,978 1,323,960 640300 OUT OF COUNTY TRAVEL PROFESSIONAL - - - - 640410 MOTOR POOL RENTAL CHARGE - - - - 640600 PRIVATE VEHICLE RENTAL/LEASE - - 2,843 2,036 641950 POSTAGE FREIGHT AND UPS - 10,000 - - 643300 TRASH AND GARBAGE DISPOSAL - - - 14,485 645260 AUTO INSURANCE 4,500 4,500 3,375 1,125 646430 FLEET MAINT ISF LABOR AND OVERHEAD 10,200 22,435 - 2,550 646440 FLEET MAINT ISF PARTS AND SUBLET 18,100 18,100 - 3,369 646445 FLEET NON MAINT ISF PARTS AND SUBLE 20,200 20,200 - 2,275 647110 PRINTING AND OR BINDING OUTSIDE VEN - - - - 649000 SALES TAX EXPENSE - - - - 649010 LICENSES AND PERMITS - 1,615 - 4,300 649030 CLERKS RECORDING FEES ETC - - - 277 649100 LEGAL ADVERTISING - - - - 652110 CLOTHING AND UNIFORM PURCHASES - - - - 652490 FUEL AND LUBRICANTS ISF BILLINGS 14,500 50,179 - 3,803 652910 MINOR OPERATING EQUIPMENT - 1,500 - - 652920 COMPUTER SOFTWARE - - - - 652990 OTHER OPERATING SUPPLIES - 28,662 1,051 3,904 762600 BEACH RENOURISHMENT - 621,251 - - 763100 IMPROVEMENTS GENERAL 9,040,000 10,710,678 2,494,334 - 764110 AUTOS AND TRUCKS - 36,646 36,273 36,271 764990 OTHER MACHINERY AND EQUIPMENT - 79,530 147,042 1,349 910010 TRANSFER TO 001 GENERAL FUND 166,500 166,500 - 166,500 911850 TRANSFER TO 185 TDC ENINGEERING 759,900 759,900 - 189,975 930700 BUDGET TRANSFERS TAX COLLECTOR 163,000 163,000 - 13,796 991100 RESERVE FOR CONTINGENCIES #1 5,000,000 5,000,000 - - 993000 RESERVE FOR CAPITAL OUTLAY 2,762,300 2,762,300 - - 994500 RESV FOR FUTURE CONSTRUCTION AND 16,138,300 16,138,300 - - 195 Total 34,934,600 41,439,121 3,506,956 2,131,514 Grand Total 34,934,600 41,439,121 3,506,956 2,131,514 - Beach Renourishment & Inlet Management Capital Projects Revenues Adopted Budget Amended Budget Commitments Actual Exp 195 314300 3% TOURIST DEVELOPMENT TAX (8,122,300) (8,122,300) - (689,798) 334391 FLORIDA DEPARTMENT OF ENVIRONMENT - - - (15,418) 361170 OVERNIGHT INTEREST - - - (8,801) 361180 INVESTMENT INTEREST (120,000) (120,000) - (50,389) 361320 INTEREST TAX COLLECTOR - - - - 369130 INS CO REFUNDS - - - (3,793) 486700 TRANSFER FROM TAX COLLECTOR - - - - 487376 REIMBURSEMENT PELICAN BAY IMPROVE (1,250,000) (1,250,000) - - 489200 CARRY FORWARD GENERAL (25,854,400) (25,854,400) - (32,814,200) 489201 CARRY FORWARD OF ENCUMB AMT BY A - (6,504,521) - - 489900 NEGATIVE 5% ESTIMATED REVENUES 412,100 412,100 - - 195 Total (34,934,600) (41,439,121) - (33,582,399) Grand Total (34,934,600) (41,439,121) - (33,582,399) March 27, 2017 Old Business 8-D 11 of 18 Tourist Development Tax Funds Budget to Actual Report - Commitment Item Detail First Quarter FY 17 - Promotion Expenditures Adopted Budget Amended Budget Commitments Actual Exp 184 634211 INFO TECH BILLING HOURS ALLOCATION 400 400 - - 634970 INDIRECT COST REIMBURSEMENT 90,800 90,800 45,400 45,400 634980 INTERDEPT PAYMENT FOR SERV 100,000 100,000 - - 634999 OTHER CONTRACTUAL SERVICES 2,124,300 2,285,834 5,818,464 497,666 639990 OTHER CONTRACTUAL SERVICE 200,000 200,000 - - 640300 OUT OF COUNTY TRAVEL PROFESSIONAL 257,000 257,000 - 52,993 645100 INSURANCE GENERAL 32,300 32,300 24,225 8,075 647110 PRINTING AND OR BINDING OUTSIDE VEN 8,900 8,900 - - 648170 MARKETING AND PROMOTIONAL 6,488,400 7,656,122 1,048,181 634,825 648174 REGISTRATION FEES 351,000 351,000 1,460 77,033 651110 OFFICE SUPPLIES GENERAL - - 257 43 654210 DUES AND MEMBERSHIPS - - - 6,000 763100 IMPROVEMENTS GENERAL - 755,000 744,018 - 930700 BUDGET TRANSFERS TAX COLLECTOR 155,000 155,000 - 13,153 991000 RESERVE FOR CONTINGENCIES 98,000 98,000 - - 991300 RESTRICTED FOR UN FUNDED REQUESTS 6,600,300 5,845,300 - - 184 Total 16,506,400 17,835,656 7,682,004 1,335,189 Grand Total 16,506,400 17,835,656 7,682,004 1,335,189 - Promotion Revenues Adopted Budget Amended Budget Commitments Actual Exp 184 314300 3% TOURIST DEVELOPMENT TAX (7,744,000) (7,744,000) - (657,665) 361170 OVERNIGHT INTEREST - - - (2,469) 361180 INVESTMENT INTEREST - - - (14,414) 361320 INTEREST TAX COLLECTOR - - - - 369802 REIMBURSE FOR CURRENT YEAR EXPEND - - - (3,600) 481194 TRANSFER FROM 194 TOURIST DEVELOP (833,600) (833,600) - - 481196 TRANSFER FROM 196 TDC DISASTER REC (12,000) (12,000) - - 486700 TRANSFER FROM TAX COLLECTOR - - - - 489200 CARRY FORWARD GENERAL (8,316,000) (8,316,000) - (10,574,800) 489201 CARRY FORWARD OF ENCUMB AMT BY A - (1,329,256) - - 489900 NEGATIVE 5% ESTIMATED REVENUES 399,200 399,200 - - 184 Total (16,506,400) (17,835,656) - (11,252,949) Grand Total (16,506,400) (17,835,656) - (11,252,949) March 27, 2017 Old Business 8-D 12 of 18 Tourist Development Tax Funds Budget to Actual Report - Commitment Item Detail First Quarter FY 17 - Non-County Museums Expenditures Adopted Budget Amended Budget Commitments Actual Exp 193 634970 INDIRECT COST REIMBURSEMENT 1,800 1,800 900 900 882100 REMITTANCES PRIVATE ORGANIZATIONS 425,000 425,000 - (1,610) 930700 BUDGET TRANSFERS TAX COLLECTOR 10,500 10,500 - 893 991300 RESTRICTED FOR UN FUNDED REQUESTS 2,082,400 2,082,400 - - 193 Total 2,519,700 2,519,700 900 183 Grand Total 2,519,700 2,519,700 900 183 - Non-County Museums Revenues Adopted Budget Amended Budget Commitments Actual Exp 193 314300 3% TOURIST DEVELOPMENT TAX (525,500) (525,500) - (44,630) 361170 OVERNIGHT INTEREST - - - (568) 361180 INVESTMENT INTEREST (20,000) (20,000) - (3,165) 361320 INTEREST TAX COLLECTOR - - - - 486700 TRANSFER FROM TAX COLLECTOR - - - - 489200 CARRY FORWARD GENERAL (2,001,500) (2,001,500) - (2,017,000) 489900 NEGATIVE 5% ESTIMATED REVENUES 27,300 27,300 - - 193 Total (2,519,700) (2,519,700) - (2,065,363) Grand Total (2,519,700) (2,519,700) - (2,065,363) March 27, 2017 Old Business 8-D 13 of 18 Tourist Development Tax Funds Budget to Actual Report - Commitment Item Detail First Quarter FY 17 - TDC Management & Tourist Bureau Expenditures Adopted Budget Amended Budget Commitments Actual Exp 194 512100 REGULAR SALARIES 716,382 716,382 - 136,230 512500 AUTO USE BENEFIT - - - 250 512600 ER 457 DEFERRED COMP 3,500 3,500 - - 513100 OTHER SALARIES AND WAGES - - - 1,369 515000 VACATION SELL BACK 4,402 4,402 - - 519100 RESERVE FOR SALARY ADJUSTMENT 21,491 21,491 - - 521100 SOCIAL SECURITY MATCHING 56,305 56,305 - 9,468 522100 RETIREMENT REGULAR 77,903 77,903 - 14,694 523150 HEALTH INSURANCE 157,200 157,200 117,900 39,300 523152 DENTAL INSURANCE 5,880 5,880 4,410 1,470 523153 SHORT TERM DISABILITY 1,080 1,080 810 270 523154 LONG TERM DISABILITY 2,280 2,280 1,710 570 523160 LIFE INSURANCE SHORT AND LONG TERM 2,077 2,077 1,558 519 524100 WORKERS COMPENSATION REGULAR 1,500 1,500 1,125 375 631820 CLERK OF BOARD SECRETARIAL SERVICE 3,800 3,800 - - 634207 IT CAPITAL ALLOCATION 6,000 6,000 4,500 1,500 634210 IT OFFICE AUTOMATION ALLOCATION 36,800 36,800 27,600 9,200 634212 IT MICROSOFT OFFICE ALLOCATION 1,400 1,400 - - 634970 INDIRECT COST REIMBURSEMENT 72,600 72,600 36,300 36,300 634999 OTHER CONTRACTUAL SERVICES 146,600 151,274 190,934 85,312 639964 STORAGE CONTRACTOR 800 800 - 74 640200 MILEAGE REIMBURSEMENT REGULAR 10,000 10,000 - 111 640300 OUT OF COUNTY TRAVEL PROFESSIONAL 25,000 25,000 4,278 55 641230 TELEPHONE ACCESS CHARGES 3,000 3,000 - 1,259 641700 CELLULAR TELEPHONE 14,000 14,000 - 4,590 641900 TELEPHONE SYSTEM SUPPORT ALLOCAT 2,500 2,500 - 173 641950 POSTAGE FREIGHT AND UPS 15,900 15,900 5,374 1,916 643100 ELECTRICITY 7,000 7,000 - 805 644100 RENT BUILDINGS 64,600 64,600 28,729 23,687 645100 INSURANCE GENERAL 5,700 5,700 4,275 1,425 645260 AUTO INSURANCE 500 500 375 125 646180 BUILDING R AND M ISF BILLINGS - - - 281 646445 FLEET NON MAINT ISF PARTS AND SUBLE 5,300 5,300 - 28 648170 MARKETING AND PROMOTIONAL 16,000 16,000 - 3,164 648174 REGISTRATION FEES - - - - 649100 LEGAL ADVERTISING 500 500 - - 651110 OFFICE SUPPLIES GENERAL 10,400 10,400 7,178 949 651210 COPYING CHARGES 4,000 4,000 3,007 993 651950 MINOR DATA PROCESSING EQUIPMENT 2,000 2,000 596 - 652490 FUEL AND LUBRICANTS ISF BILLINGS 1,600 1,600 - 85 652920 COMPUTER SOFTWARE - - - 20 654110 BOOKS PUBLICATIONS AND SUBSCRIPTIO 2,200 2,200 - - 654210 DUES AND MEMBERSHIPS 45,500 45,500 - 3,500 654360 OTHER TRAINING EDUCATIONAL EXPENS 5,000 5,000 - - 764900 DATA PROCESSING EQUIPMENT 10,000 10,000 1,387 - 911840 TRANSFER TO 184 TDC - PROMOTION (AD 833,600 833,600 - - 930700 BUDGET TRANSFERS TAX COLLECTOR 52,000 52,000 - 4,354 992100 RESERVE FOR ATTRITION - SALARY SAVI (17,400) (17,400) - - 194 Total 2,436,900 2,441,574 442,046 384,418 Grand Total 2,436,900 2,441,574 442,046 384,418 - TDC Management & Tourist Bureau Revenues Adopted Budget Amended Budget Commitments Actual Exp 194 314300 3% TOURIST DEVELOPMENT TAX (2,563,200) (2,563,200) - (217,679) 361170 OVERNIGHT INTEREST - - - (313) 361180 INVESTMENT INTEREST (2,000) (2,000) - (1,736) 361320 INTEREST TAX COLLECTOR - - - - 369802 REIMBURSE FOR CURRENT YEAR EXPEND - - - (39) 486700 TRANSFER FROM TAX COLLECTOR - - - - 489201 CARRY FORWARD OF ENCUMB AMT BY A - (4,674) - 7,100 489900 NEGATIVE 5% ESTIMATED REVENUES 128,300 128,300 - - 194 Total (2,436,900) (2,441,574) - (212,667) Grand Total (2,436,900) (2,441,574) - (212,667) March 27, 2017 Old Business 8-D 14 of 18 Tourist Development Tax Funds Budget to Actual Report - Commitment Item Detail First Quarter FY 17 - Promotion Reserves & Capital Projects Expenditures Adopted Budget Amended Budget Commitments Actual Exp 196 631400 ENGINEERING FEES - - 32,942 7,798 634970 INDIRECT COST REIMBURSEMENT 300 300 150 150 634999 OTHER CONTRACTUAL SERVICES - 98,240 50,000 - 911840 TRANSFER TO 184 TDC - PROMOTION (AD 12,000 12,000 - - 991300 RESTRICTED FOR UN FUNDED REQUESTS 263,900 165,660 - - 991500 RESERVE FOR DISASTER STIMULUS ADVE 500,000 500,000 - - 196 Total 776,200 776,200 83,092 7,948 Grand Total 776,200 776,200 83,092 7,948 - Promotion Reserves & Capital Projects Revenues Adopted Budget Amended Budget Commitments Actual Exp 196 361170 OVERNIGHT INTEREST - - - (210) 361180 INVESTMENT INTEREST (12,000) (12,000) - (1,320) 489200 CARRY FORWARD GENERAL (764,900) (764,900) - (764,900) 489900 NEGATIVE 5% ESTIMATED REVENUES 700 700 - - 196 Total (776,200) (776,200) - (766,430) Grand Total (776,200) (776,200) - (766,430) March 27, 2017 Old Business 8-D 15 of 18 Tourist Development Tax Funds Budget to Actual Report - Commitment Item Detail First Quarter FY 17 - Non-County Museums Expenditures Adopted Budget Amended Budget Commitments Actual Exp 193 634970 INDIRECT COST REIMBURSEMENT 1,800 1,800 900 900 882100 REMITTANCES PRIVATE ORGANIZATIONS 425,000 425,000 - (1,610) 930700 BUDGET TRANSFERS TAX COLLECTOR 10,500 10,500 - 893 991300 RESTRICTED FOR UN FUNDED REQUESTS 2,082,400 2,082,400 - - 193 Total 2,519,700 2,519,700 900 183 Grand Total 2,519,700 2,519,700 900 183 - Non-County Museums Revenues Adopted Budget Amended Budget Commitments Actual Exp 193 314300 3% TOURIST DEVELOPMENT TAX (525,500) (525,500) - (44,630) 361170 OVERNIGHT INTEREST - - - (568) 361180 INVESTMENT INTEREST (20,000) (20,000) - (3,165) 361320 INTEREST TAX COLLECTOR - - - - 486700 TRANSFER FROM TAX COLLECTOR - - - - 489200 CARRY FORWARD GENERAL (2,001,500) (2,001,500) - (2,017,000) 489900 NEGATIVE 5% ESTIMATED REVENUES 27,300 27,300 - - 193 Total (2,519,700) (2,519,700) - (2,065,363) Grand Total (2,519,700) (2,519,700) - (2,065,363) March 27, 2017 Old Business 8-D 16 of 18 Tourist Development Tax Funds Budget to Actual Report - Commitment Item Detail First Quarter FY 17 - County Museums Expenditures Adopted Budget Amended Budget Commitments Actual Exp 198 512100 REGULAR SALARIES 749,327 749,327 - 108,193 512600 ER 457 DEFERRED COMP 3,000 3,000 - - 513100 OTHER SALARIES AND WAGES 67,800 67,800 - 8,627 514100 OVERTIME - - - 701 515000 VACATION SELL BACK 4,408 4,408 - - 518100 TERMINATION PAY - - - - 519100 RESERVE FOR SALARY ADJUSTMENT 22,469 22,469 - - 521100 SOCIAL SECURITY MATCHING 64,735 64,735 - 8,454 522100 RETIREMENT REGULAR 67,537 67,537 - 8,837 523150 HEALTH INSURANCE 196,500 196,500 147,375 49,125 523152 DENTAL INSURANCE 7,350 7,350 5,513 1,838 523153 SHORT TERM DISABILITY 1,350 1,350 1,013 338 523154 LONG TERM DISABILITY 2,850 2,850 2,138 713 523160 LIFE INSURANCE SHORT AND LONG TERM 2,174 2,174 1,631 544 524100 WORKERS COMPENSATION REGULAR 9,300 9,300 6,975 2,325 634207 IT CAPITAL ALLOCATION 5,300 5,300 3,975 1,325 634210 IT OFFICE AUTOMATION ALLOCATION 31,900 31,900 23,925 7,975 634211 INFO TECH BILLING HOURS ALLOCATION 2,900 2,900 - - 634970 INDIRECT COST REIMBURSEMENT 217,800 217,800 108,900 108,900 634990 LANDSCAPE INCIDENTALS - - - - 634999 OTHER CONTRACTUAL SERVICES 151,300 149,613 14,637 17,738 639965 LOCKSMITHS SERVICES AND SUPPLIES 500 500 - - 639967 TEMPORARY LABOR - - - 1,042 640200 MILEAGE REIMBURSEMENT REGULAR 2,600 2,600 - 102 640300 OUT OF COUNTY TRAVEL PROFESSIONAL 2,900 2,900 - - 640310 OUT OF COUNTY TRAVEL REGULAR BUS 1,000 1,000 - - 640410 MOTOR POOL RENTAL CHARGE 300 300 - - 641100 TELEPHONE BASE COST 16,200 16,200 11,040 3,260 641230 TELEPHONE ACCESS CHARGES 2,600 2,600 - 888 641700 CELLULAR TELEPHONE 6,100 6,100 3,197 803 641900 TELEPHONE SYSTEM SUPPORT ALLOCAT 500 500 - 1 641950 POSTAGE FREIGHT AND UPS 3,200 3,200 - 14 643100 ELECTRICITY 42,400 42,400 33,594 8,806 643300 TRASH AND GARBAGE DISPOSAL 6,000 6,000 4,084 2,098 643400 WATER AND SEWER 21,700 21,700 17,590 4,110 645100 INSURANCE GENERAL 9,000 9,000 6,750 2,250 645200 PROPERTY INSURANCE 66,500 66,500 66,500 - 645260 AUTO INSURANCE 900 900 675 225 646180 BUILDING R AND M ISF BILLINGS 3,000 3,000 - 239 646320 LANDSCAPE MATERIALS 3,500 3,500 - 366 646430 FLEET MAINT ISF LABOR AND OVERHEAD 4,200 4,200 - 1,050 646440 FLEET MAINT ISF PARTS AND SUBLET 3,200 3,200 - 120 646445 FLEET NON MAINT ISF PARTS AND SUBLE - - - 196 646920 STORAGE RENTAL 9,600 9,600 1,520 2,160 646970 OTHER EQUIP REPAIRS AND MAINTENANC 200 200 - - 647110 PRINTING AND OR BINDING OUTSIDE VEN 11,600 11,600 - 722 647210 PHOTO PROCESSING 500 500 - - 648170 MARKETING AND PROMOTIONAL 157,900 157,900 38,782 28,416 649990 OTHER MISCELLANEOUS SERVICES 3,700 3,700 - 82 649992 VOLUNTEER RECOGNITION 1,500 1,500 - - 651110 OFFICE SUPPLIES GENERAL 9,000 9,000 6,109 1,891 651910 MINOR OFFICE EQUIPMENT 1,000 1,000 - - 651930 MINOR OFFICE FURNITURE 1,100 1,100 - - 651950 MINOR DATA PROCESSING EQUIPMENT 1,000 1,000 - - 652110 CLOTHING AND UNIFORM PURCHASES 1,800 1,800 1,000 316 652210 FOOD OPERATING SUPPLIES 2,800 2,800 - 322 652490 FUEL AND LUBRICANTS ISF BILLINGS 4,800 4,800 - 382 652720 MEDICAL SUPPLIES 800 800 - - 652910 MINOR OPERATING EQUIPMENT 1,200 1,200 - - 652920 COMPUTER SOFTWARE 2,200 2,200 - 352 652989 LUMBER AND LAMINATES 1,800 1,800 - - 652990 OTHER OPERATING SUPPLIES 14,500 22,557 10,835 9,279 652999 PAINTING SUPPLIES 2,000 2,000 1,000 - 654110 BOOKS PUBLICATIONS AND SUBSCRIPTIO 1,000 1,000 - - 654210 DUES AND MEMBERSHIPS 4,300 4,300 - 1,205 654310 TUITION 4,900 4,900 - - 654360 OTHER TRAINING EDUCATIONAL EXPENS 1,600 1,600 40 20 764110 AUTOS AND TRUCKS 30,500 32,187 32,187 - 764900 DATA PROCESSING EQUIPMENT 4,200 4,200 2,082 - 764990 OTHER MACHINERY AND EQUIPMENT - - - - 913140 TRANSFER TO 314 MUSEUM CAPITAL FUN 311,600 311,600 - 77,900 930700 BUDGET TRANSFERS TAX COLLECTOR 42,500 42,500 - 3,600 991000 RESERVE FOR CONTINGENCIES 50,000 50,000 - - 992100 RESERVE FOR ATTRITION - SALARY SAVI (19,400) (19,400) - - 998000 RESERVE FOR CASH BALANCE (CH 129.01 200,000 200,000 - - 198 Total 2,664,500 2,672,557 553,066 477,848 Grand Total 2,664,500 2,672,557 553,066 477,848 March 27, 2017 Old Business 8-D 17 of 18 Tourist Development Tax Funds Budget to Actual Report - Commitment Item Detail First Quarter FY 17 - County Museums Revenues Adopted Budget Amended Budget Commitments Actual Exp 198 314300 3% TOURIST DEVELOPMENT TAX (2,119,500) (2,119,500) - (180,000) 347310 GROUP TOUR TAXABLE (2,000) (2,000) - (90) 347311 GROUP TOUR NON TAXABLE (2,000) (2,000) - (220) 347321 COPYING SERVICES NONTAXABLE (1,000) (1,000) - (30) 347911 FACILITY RENTALS TAXABLE (8,000) (8,000) - - 347940 FACILITY RENTALS CULTURE REC (2,000) (2,000) - - 361170 OVERNIGHT INTEREST - - - (141) 361180 INVESTMENT INTEREST (4,000) (4,000) - (945) 361320 INTEREST TAX COLLECTOR - - - - 366900 CONTRIBUTIONS PRIVATE SOURCE (15,000) (15,000) - (1,256) 369300 REIMBURSEMENT FOR PRIOR YEAR EXPE - - - (447) 481001 TRANSFER FROM 001 GENERAL FUND (200,000) (200,000) - - 486700 TRANSFER FROM TAX COLLECTOR - - - - 489200 CARRY FORWARD GENERAL (418,700) (418,700) - (634,400) 489201 CARRY FORWARD OF ENCUMB AMT BY A - (8,057) - - 489900 NEGATIVE 5% ESTIMATED REVENUES 107,700 107,700 - - 198 Total (2,664,500) (2,672,557) - (817,530) Grand Total (2,664,500) (2,672,557) - (817,530) March 27, 2017 Old Business 8-D 18 of 18 Marketing Partner Reports March 27, 2017 February 27, 2017 Marketing Partner Report 10 A-G 1 of 102 RESEARCH REPORT Klages Research & Research Data Services, Inc. February 27, 2017 Marketing Partner Report 10 A-G 2 of 102 3 Year to Date 2017 January –February Collier Visitor Profile February 27, 2017 Marketing Partner Report 10 A-G 3 of 102 Collier Tourism Metrics YTD 2017 (January – February) Number of Visitors Room Nights Economic Impact •377,300 •-0.4%∆ •478,100 •-3.9%∆ •$427,802,200 •+0.5%∆ February 27, 2017 Marketing Partner Report 10 A-G 4 of 102 RDS Occupancy/ADR YTD 2017 (January – February) Occupancy ADR 2016 2017 % ∆2016 2017 % ∆ January 79.8%77.3%-3.1%$235.0 $230.9 -1.7% February 89.1%87.9%-1.3%$353.0 $350.5 -0.7% February 27, 2017 Marketing Partner Report 10 A-G 5 of 102 Collier Competitive Destinations Occupancy ADR RevPAR 2017 % ∆2017 % ∆2017 % ∆ Naples MSA 74.7%-0.6 $280.48 -3.0 $209.55 -3.6 Naples Upscale 79.8%-1.5 $350.23 -2.8 $279.35 -4.2 Miami-Hialeah 80.1%-2.7 $223.58 -8.0 $179.07 -10.5 Florida Keys 81.8%+1.8 $302.97 -3.8 $247.80 -2.0 Ft. Myers 79.1%-2.9 $176.03 -2.1 $139.18 -5.0 Sarasota-Bradenton 77.5%+1.6 $160.52 +2.3 $124.33 +3.9 Clearwater 75.1%-0.6 $145.34 +9.7 $109.15 +9.0 St. Petersburg 75.5%+3.5 $154.76 +4.4 $116.77 +8.1 Palm Beach County 82.0%-0.3 $224.48 -0.8 $184.09 -1.1 Ft. Lauderdale 83.3%-0.9 $176.03 -1.8 $146.67 -2.7 Florida 74.9%+0.3 $153.90 -0.1 $115.26 +0.1 SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2017 (January – February) February 27, 2017 Marketing Partner Report 10 A-G 6 of 102 Collier Competitive Set –Occupancy (%) SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2017 (January – February) Trans % ∆16-17 Grp % ∆16-17 Total Naples MSA 44.1%+5.4 30.4%-7.5 74.7% Miami-Hialeah 56.9%+3.6 19.2%-15.6 80.1% Florida Keys 70.8%+1.5 10.3%+6.0 81.8% Ft. Myers 56.1%+3.3 21.4%-15.2 79.1% Sarasota-Bradenton 52.5%-0.2 23.5%+6.4 77.5% Clearwater 47.2%+2.2 27.9%-5.0 75.1% St. Petersburg 49.2%+10.9 24.7%-3.5 75.5% Palm Beach County 54.9%+4.7 25.2%-11.4 82.0% Ft. Lauderdale 55.2%-2.3 23.2%+0.3 83.3% February 27, 2017 Marketing Partner Report 10 A-G 7 of 102 Collier Comp Set –ADR ($) Trans % ∆16-17 Grp % ∆16-17 Total Naples MSA $294.87 -6.8 $260.75 +1.4 $280.48 Miami-Hialeah $226.03 -10.7 $238.28 -2.7 $223.58 Florida Keys $306.12 -4.0 $287.12 -2.1 $302.97 Ft. Myers $182.61 -4.0 $164.49 +0.9 $176.03 Sarasota-Bradenton $175.48 +3.7 $131.75 -0.1 $160.52 Clearwater $150.81 +9.7 $136.06 +9.2 $145.34 St. Petersburg $158.16 +4.6 $151.87 +0.4 $154.76 Palm Beach County $232.61 -2.6 $217.90 +3.4 $224.48 Ft. Lauderdale $173.47 -3.4 $195.82 +1.1 $176.03 SOURCE: SMITH TRAVEL RESEARCH, INC. YTD 2017 (January – February) February 27, 2017 Marketing Partner Report 10 A-G 8 of 102 9 Collier Direct Leisure and Hospitality Employment (Calendar Year)* Jan.Feb.Mar.Apr.May Jun.Jul.Aug.Sep.Oct.Nov.Dec. 2012 25,300 25,800 25,900 25,100 23,700 22,300 21,200 21,000 21,000 22,200 24,300 24,900 2013 25,600 26,400 26,400 25,900 24,500 22,800 22,200 22,000 22,100 23,400 25,500 26,300 2014 26,900 27,600 27,900 27,100 25,700 24,100 23,200 23,100 22,700 24,400 26,500 26,900 2015 27,700 28,400 28,600 27,900 26,300 24,800 23,800 23,800 24,000 25,600 27,900 28,700 2016 29,000 29,700 29,700 29,000 27,500 25,900 25,100 24,800 24,900 25,500 26,900 27,900 2017 28,800 20,000 21,000 22,000 23,000 24,000 25,000 26,000 27,000 28,000 29,000 30,000 MonthlyDirect Leisure and Hospitality Employment* SOURCE: Florida Department of Economic Opportunity, Labor Market Information, Current Employment Statistic Program (CES), Collier County Leisure and Hospitality Sector. 2014 2013 2012 2015 20162017 February 27, 2017 Marketing Partner Report 10 A-G 9 of 102 Visitation Metrics -10.0% -5.0% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% Jan-15 Mar-15 May-15 Jul-15 Sep-15 Nov-15 Jan-16 Mar-16 May-16 Jul-16 Sep-16 Nov-16 Jan-17 Key Collier Visitation Metrics (%∆) % Change Visitors % Change RevPar RevPar Visitors February 27, 2017 Marketing Partner Report 10 A-G 10 of 102 Visitation Metrics -10.0% -5.0% 0.0% 5.0% 10.0% 15.0% 20.0% Jan-15 Mar-15 May-15 Jul-15 Sep-15 Nov-15 Jan-16 Mar-16 May-16 Jul-16 Sep-16 Nov-16 Jan-17 Key Collier Visitation Metrics (%∆) % Change Occupancy % Change ADR ADR OCC February 27, 2017 Marketing Partner Report 10 A-G 11 of 102 Visitor Origins YTD 2017 (January – February) # of Visitors 2017 ∆ % Florida 97,626 +4.0 Southeast 24,244 -2.4 Northeast 104,950 +0.1 Midwest 70,689 -4.2 Canada 11,452 -14.2 Europe 52,310 +0.2 West 16,029 -0.5 YTD 2017 377,300 -0.4 February 27, 2017 Marketing Partner Report 10 A-G 12 of 102 13 February 2017 Collier Visitor Profile February 27, 2017 Marketing Partner Report 10 A-G 13 of 102 Visitation/Economic Impacts of Tourism Visitors 2017 194,700 2016 193,300 Room Nights 2017 248,700 2016 257,600 Economic Impact 2017 $255,972,900 2016 $249,783,200 %∆ +0.7 %∆ -3.5 February %∆ +2.5 *Please note February 2016 was a leap year February 27, 2017 Marketing Partner Report 10 A-G 14 of 102 RDS Occupancy/Room Rates Collier February 2017 Occupancy 89.1%87.9%-1.3% ADR $353.0 $350.5 -0.7% RevPAR $314.5 $308.1 -2.0% 2016 2017 % ∆ February 27, 2017 Marketing Partner Report 10 A-G 15 of 102 Collier Comp SetFebruary 2017 Occupancy ADR RevPAR 2017 % ∆2017 % ∆2017 % ∆ Naples MSA 82.0%+2.2 $300.83 -4.1 $246.62 -2.0 Naples Upscale 85.0%-0.1 $379.98 -2.3 $323.15 -2.4 Miami-Hialeah 83.5%-0.6 $231.98 -6.9 $193.78 -7.4 Florida Keys 86.4%+2.7 $325.77 -4.3 $281.47 -1.8 Ft. Myers 83.6%-1.8 $200.65 -2.7 $167.77 -4.4 Sarasota-Bradenton 83.9%+2.7 $181.30 +1.5 $152.14 +4.2 Clearwater 80.7%-1.2 $152.45 +5.7 $123.03 +4.5 St. Petersburg 82.5%+2.4 $165.27 +3.4 $136.31 +5.9 Palm Beach County 87.5%+2.1 $243.40 +0.2 $212.87 +2.2 Ft. Lauderdale 87.1%0.0 $183.92 -1.7 $160.18 -1.7 Florida 79.5%+1.3 $161.69 +0.6 $128.60 +1.9 SOURCE: SMITH TRAVEL RESEARCH, INC. February 27, 2017 Marketing Partner Report 10 A-G 16 of 102 Collier Comp Set –Occupancy (%) February 2017 SOURCE: SMITH TRAVEL RESEARCH, INC. Trans % ∆16-17 Grp % ∆16-17 Total Naples MSA 52.5%+7.1 29.3%-4.9 82.0% Miami-Hialeah 59.0%+5.6 20.5%-13.0 83.5% Florida Keys 76.1%+2.2 9.5%+7.1 86.4% Ft. Myers 62.9%+6.8 19.0%-22.8 83.6% Sarasota-Bradenton 60.1%+2.0 22.2%+4.1 83.9% Clearwater 51.9%+2.2 28.8%-6.7 80.7% St. Petersburg 55.5%+9.6 25.5%-4.2 82.5% Palm Beach County 59.0%+3.9 26.3%-3.1 87.5% Ft. Lauderdale 59.6%+0.9 22.5%-4.6 87.1% February 27, 2017 Marketing Partner Report 10 A-G 17 of 102 Collier Comp Set –ADR ($) February 2017 Trans % ∆16-17 Grp % ∆16-17 Total Naples MSA $308.89 -7.2 $287.64 +0.9 $300.83 Miami-Hialeah $235.06 -8.8 $245.15 -3.7 $231.98 Florida Keys $329.55 -4.2 $304.83 -3.8 $325.77 Ft. Myers $207.09 -5.1 $189.00 +3.0 $200.65 Sarasota-Bradenton $197.21 +3.2 $145.77 -2.7 $181.30 Clearwater $160.05 +6.8 $138.73 +2.8 $152.45 St. Petersburg $171.24 +4.4 $155.77 -3.4 $165.27 Palm Beach County $254.23 -0.2 $232.30 +1.6 $243.40 Ft. Lauderdale $182.10 -2.8 $204.53 +0.7 $183.92 SOURCE: SMITH TRAVEL RESEARCH, INC. February 27, 2017 Marketing Partner Report 10 A-G 18 of 102 First Time Visitors (% Yes) Collier February 2017 4.5 4.1 33.5 31.7 38.0%35.8% 0 10 20 30 40 50 2016 2017 % New Market Share Gain from FL February 27, 2017 Marketing Partner Report 10 A-G 19 of 102 Visitor Origins Collier February 2017 # of Visitors 2017 ∆ % Florida 43,029 +8.6 Southeast 14,018 +6.6 Northeast 55,100 -1.4 Midwest 38,551 -1.8 Canada 7,983 -8.2 Europe 27,842 -2.0 West 8,177 -1.6 Total 194,700 +0.7 February 27, 2017 Marketing Partner Report 10 A-G 20 of 102 Domestic and International Visitors Collier February 2017 Number of Visitors 2016 2017 ∆ % Domestic 154,556 156,581 +1.3 International 38,744 38,119 -1.6 Canada 8,698 7,983 -8.2 Europe 28,415 27,842 -2.0 Latin America 1,100 1,646 +49.6 Other International 531 648 +22.0 February 27, 2017 Marketing Partner Report 10 A-G 21 of 102 Collier Top February 2017 DMA’s Market (% of Domestic Visitation) February 2017 1. New York 12.0% 2.Chicago 8.9 3. Miami -Ft. Lauderdale 8.1 4. Boston 5.4 5.Hartford -New Haven 4.9 6.Minneapolis -St. Paul 4.6 7.Philadelphia 3.6 8.Detroit 3.3 9.Cleveland 3.2 10. Baltimore 3.0 February 27, 2017 Marketing Partner Report 10 A-G 22 of 102 Airports of Deplanement (Top Four) Collier February 2017 63.3 18.0 6.3 4.3 66.7 16.1 7.7 4.9 0 10 20 30 40 50 60 70 80 RSW Miami Ft. Lauderdale Tampa % 2016 2017 % of Visitors Who Fly 2016 69.1% 2017 68.5% February 27, 2017 Marketing Partner Report 10 A-G 23 of 102 Visitor PerceptionsCollier February 2017 •96.4%Satisfaction 96.2% •88.9%Would Recommend 86.3% •32.5%More Expensive 35.6% •93.2%Plan to Return 92.2% 2016 2017 February 27, 2017 Marketing Partner Report 10 A-G 24 of 102 Average Age/Median Income Collier February 2017 •52.8 Average Age (years)53.3 •$167,224 Median HH Income $171,891 2016 2017 February 27, 2017 Marketing Partner Report 10 A-G 25 of 102 Executive Summary Collier February 2017 February 27, 2017 Marketing Partner Report 10 A-G 26 of 102 Visitor Metrics •This February, some 194,700 visitors stayed in Collier’s commercial lodgings (+0.7%). Their visits contributed an estimated $255,972,900 of economic impact to the County (+2.5%). Key performance metrics are as follows: Collier February 2017 February 2016 2017 %∆ Occupancy 89.1%87.9%-1.3 ADR $353.0 $350.5 -0.7 RevPAR $314.5 $308.1 -2.0 February 27, 2017 Marketing Partner Report 10 A-G 27 of 102 Visitor Metrics •Compared to last February, nearly three out of four (74.1%) lodging managers report their three month forward reservations levels as “up” or the “same”: Collier February 2017 % of Properties (February) Reporting Reservations 2016 2017 Up 14.3%15.6% The Same 37.1 58.5 Down 40.0 25.8 February 27, 2017 Marketing Partner Report 10 A-G 28 of 102 Visitor Metrics •Collier’s February visitation originates from the following primary market segments: Collier February 2017 February Visitation 2017 Visitor #∆ Florida 43,029 +8.6 Southeast 14,018 +6.6 Northeast 55,100 -1.4 Midwest 38,551 -1.8 Canada 7,983 -8.2 Europe 27,842 -2.0 Mkts. of Opp.8,177 -1.6 Total 194,700 +0.7 February 27, 2017 Marketing Partner Report 10 A-G 29 of 102 Transportation •This February, nearly seven out of every ten of the destination’s patrons flew (2016: 69.1%; 2017: 68.5%).A majority of these (66.7%) deplaned at RSW, with Miami capturing some 16.1%of deplanements. Collier February 2017 February 27, 2017 Marketing Partner Report 10 A-G 30 of 102 Party Size/First Time •The typical February visitor party includes an average of 2.6 travelers who stay for 3.2 nights in the Naples, Marco Island, Everglades area. •Some 35.8% of Collier’s February visitors are in the destination for the first time (2016: 38.0%). Collier February 2017 February 27, 2017 Marketing Partner Report 10 A-G 31 of 102 Information •Fully 97.3% consult the web for trip information, with some 77.7% making bookings for their trip online. Collier February 2017 February 27, 2017 Marketing Partner Report 10 A-G 32 of 102 Satisfaction/Demographics •The vast majority (96.2%) are satisfied with their Collier stay, with 92.2% planning a future trip to the area. •This year, February visitors average 53.3 years of age (2016: 52.8 years of age). Collier February 2017 February 27, 2017 Marketing Partner Report 10 A-G 33 of 102 Thank you! February 27, 2017 Marketing Partner Report 10 A-G 34 of 102 PARADISE PARADISEADV.COM FEBRUARY 2017 ARRIVALIST ANALYSIS Naples, Marco Island, the Everglades CVB February 27, 2017 Marketing Partner Report 10 A-G 35 of 102 PARADISE PARADISEADV.COM ARRIVALIST Beginning in October, we implemented Arrivalist tracking of all digital advertising campaign creative as well as web site visits. It takes a few months before any meaningful data can be analyzed. Arrivalist tracks people who visit the ParadiseCoast.com web site and who are exposed to digital advertising. When these people show up in market and visit one of Arrivalist’s partner web sites, Arrivalist records that they arrived. Arrivalist can tell us how they were first exposed, how many days it took for them to arrive, and which market they came from. They provide us with a new metric –APM, Arrivals per Thousand Exposures. Keep in mind this is a sample of total exposed people who arrive. This technology is the best available, but it is not perfect. February 27, 2017 Marketing Partner Report 10 A-G 36 of 102 PARADISE PARADISEADV.COM DOES DIGITAL ADVERTISING WORK? Beginning in October, we had only dining and golf campaigns running. Soon after the winter campaign launched, we saw corresponding increases in arrivals among people exposed to Naples’ digital advertising. February 27, 2017 Marketing Partner Report 10 A-G 37 of 102 PARADISE PARADISEADV.COM DAYS TO ARRIVAL -FEBRUARY Of tracked arrivals in February, a majority (59.5%) occurred after 15-60 days of exposure to digital advertising. February 27, 2017 Marketing Partner Report 10 A-G 38 of 102 PARADISE PARADISEADV.COM DAYS TO ARRIVAL –CAMPAIGN TO DATE Of tracked arrivals to date, a majority (77%) occurred within 30 days of exposure to digital advertising. February 27, 2017 Marketing Partner Report 10 A-G 39 of 102 PARADISE PARADISEADV.COM TOP ORIGIN MARKETS -FEBRUARY The New York DMA led all origin markets in February with 16% of all arrivals, followed closely by Boston and Chicago. DMA ARRIVALS ARRIVAL %EXPOSURES APM NYC 369 16.18%4,983,784 0.07 Boston 336 14.74%1,748,782 0.19 Chicago 326 14.30%2,105,989 0.15 Philadelphia 211 9.25%1,922,669 0.11 Cleveland 136 5.96%1,034,145 0.13 Washington, DC 121 5.31%1,707,940 0.07 Minneapolis 121 5.31%1,251,499 0.10 Tampa 63 2.76%301,642 0.21 Columbus, OH 50 2.19%601,329 0.08 Detroit 45 1.97%241,357 0.19 Miami 44 1.93%270,551 0.16 Indianapolis 38 1.67%537,725 0.07 Orlando/Daytona 28 1.23%199,059 0.14 Syracuse 28 1.23%91,949 0.30 Buffalo 24 1.05%124,997 0.19 Rochester, NY 21 0.92%97,766 0.21 West Palm Beach 20 0.88%135,209 0.15 Albany 19 0.83%140,036 0.14 Baltimore 15 0.66%103,205 0.15 Ft. Myers 13 0.57%110,974 0.12 February 27, 2017 Marketing Partner Report 10 A-G 40 of 102 PARADISE PARADISEADV.COM TOP ORIGIN MARKETS –CAMPAIGN TO DATE To date, New York DMA led all origin markets in February with 16% of all arrivals, followed closely by Chicago and Boston. DMA ARRIVAL S ARRIVAL % EXPOSURE S APM NYC 711 16.58%11,594,978 0.06 Chicago 651 15.18%5,216,240 0.12 Boston 537 12.52%3,341,440 0.16 Philadelphia 409 9.54%4,416,463 0.09 Minneapolis 253 5.90%2,804,067 0.09 Washington, DC 249 5.81%4,245,673 0.06 Cleveland 226 5.27%1,979,853 0.11 Tampa 120 2.80%751,953 0.16 Miami 94 2.19%702,955 0.13 Detroit 88 2.05%905,776 0.10 Columbus, OH 87 2.03%1,119,623 0.08 Indianapolis 65 1.52%1,124,103 0.06 Orlando/Daytona 60 1.40%471,859 0.13 West Palm Beach 40 0.93%326,096 0.12 Syracuse 37 0.86%153,731 0.24 Albany 34 0.79%228,064 0.15 Buffalo 33 0.77%210,772 0.16 Rochester, NY 28 0.65%158,750 0.18 Ft. Myers 27 0.63%262,941 0.10 Atlanta 25 0.58%743,753 0.03 February 27, 2017 Marketing Partner Report 10 A-G 41 of 102 PARADISE PARADISEADV.COM ARRIVALS BY SOURCE –CAMPAIGN TO DATE Of all arrivals tracked since we began with Arrivalist, 68% were first exposed to display advertising. An additional 24% of tracked arrivals were first exposed to the web site. Row Labels Arrivals % of Arrivals Impressions APM DIsplay 4,080 67.94%44,724,172 0.09 Adara 774 12.89%4,308,958 0.18 Choozle 817 13.61%17,231,786 0.05 MaxPoint 26 0.43%2,806,934 0.01 OrlandoSentinel.com 61 1.02%2,117,473 0.03 other 0 0.00%110 0.00 Sojern 1,552 25.85%2,985,110 0.52 TheWeatherNetwork.com 34 0.57%992,966 0.03 Travel-Spike 131 2.18%2,533,815 0.05 unknown 0 0.00%1 0.00 Weather.com 102 1.70%3,062,340 0.03 CNTraveler.com 32 0.53%1,143,859 0.03 SportFishingMag.com 1 0.02%1,822 0.55 Saveur 1 0.02%78,546 0.01 Saveur.com 84 1.40%1,234,335 0.07 NYTimes.com 158 2.63%3,102,723 0.05 VisitFlorida.com 149 2.48%542,710 0.27 SeriousEats.com 97 1.62%951,675 0.10 NBC 56 0.93%1,517,740 0.04 Pandora 5 0.08%111,269 0.04 other 0 0.00%464 0.00 other 0 0.00%2 0.00 unknown 0 0.00%462 0.00 Page-Visit 1,457 24.26%859,706 1.69 ParadiseCoast.com 1,457 24.26%859,706 1.69 Video 400 6.66%10,734,781 0.04 Choozle 300 5.00%8,766,952 0.03 MaxPoint 6 0.10%822,135 0.01 OrlandoSentinel.com 21 0.35%379,210 0.06 Sojern 38 0.63%289,890 0.13 TheWeatherNetwork.com 23 0.38%345,248 0.07 CNTraveler.com 2 0.03%64,063 0.03 Saveur 0 0.00%1 0.00 Saveur.com 0 0.00%1,464 0.00 SeriousEats.com 10 0.17%65,818 0.15 Display-51 0.85%100,467 0.51 Choozle 51 0.85%100,467 0.51 Native 17 0.28%644,369 0.03 StackAdapt 17 0.28%644,369 0.03 Grand Total 6,005 100.00%57,063,959 0.11 February 27, 2017 Marketing Partner Report 10 A-G 42 of 102 PARADISE PARADISEADV.COM EXAMPLE ARRIVAL PATH This person was exposed 26 times in Langhorne, PA prior to arriving in Marco Island on February 19th. It was 117 days between their first exposure and when we spotted their arrival.10/25/2016 2/19/2017 12/2/2016 1/7/2017 1/9/2017 1/12/2017 1/13/2017 1/15/2017 1/16/2017 1/21/2017 1/22/2017 1/23/2017 1/24/2017 1/25/2017 1/26/2017 1/27/2017 1/28/2017 1/29/2017 1/30/2017 2/3/2017 2/4/2017 2/5/2017 2/7/2017 2/6/2017 2/8/2017 2/13/2017 2/16/2017 February 27, 2017 Marketing Partner Report 10 A-G 43 of 102 National Public Relations Update TDC Meeting Services conducted from February 9 –March 9, 2017 March 27, 2017 February 27, 2017 Marketing Partner Report 10 A-G 44 of 102 Media Highlights LHG PR EFFORTS February 9 –March 9 Media Impressions: 1,516,480 February 9 –March 9 Media Value: $12,647 February 27, 2017 Marketing Partner Report 10 A-G 45 of 102 Media Highlights AFAR UUMV : 903,300 Media Value: $9,033 JW Marriott Updates February 27, 2017 Marketing Partner Report 10 A-G 46 of 102 Media Highlights Style Cusp –Instagram Influencer Followers: 116,000+ Marissa Meade Visit Coverage: Desintation overview, luxury, shopping, beach February 27, 2017 Marketing Partner Report 10 A-G 47 of 102 Media Highlights Styled Snapshots Instagram Followers: 141,000+ Kendal Kremer Visit Coverage: Destination overview, shopping, luxury, beach February 27, 2017 Marketing Partner Report 10 A-G 48 of 102 Media Highlights Styled Snapshots Blog UMV: 9,450 Media Value: $100 Kendal Kremer Visit Naples overview February 27, 2017 Marketing Partner Report 10 A-G 49 of 102 Media Highlights Styled Snapshots Blog UMV: 9,450 Media Value: $100 Kendal Kremer Visit Naples overview February 27, 2017 Marketing Partner Report 10 A-G 50 of 102 Media Highlights 30 Day Adventures UMV: 68,640 Media Value: $457 Marc Smith Visit Coverage: Hilton Naples February 27, 2017 Marketing Partner Report 10 A-G 51 of 102 Media Highlights 30 Day Adventures UMV: 68,640 Media Value: $457 Marc Smith Visit Coverage: Hilton Naples February 27, 2017 Marketing Partner Report 10 A-G 52 of 102 Media Highlights New York Lifestyles Circ: 200,000 Media Value: $2,500 Media Outreach Naples overview February 27, 2017 Marketing Partner Report 10 A-G 53 of 102 Activities Recent Media Visits: INFLUENCER MARISSA MEADE •Visited February 25 –March 1 •Stayed at Hilton Naples and Edgewater Beach Hotel INFLUENCER KENDALL KREMER •Visited February 25 –March 1 •Stayed at Hilton Naples and Edgewater Beach Hotel February 27, 2017 Marketing Partner Report 10 A-G 54 of 102 Activities NYC Meetings: Jack Wert in NYC, February 22 •Met with LHG representatives, discussed 2017 planning •LHG coordinated meeting with Orbitz.com February 27, 2017 Marketing Partner Report 10 A-G 55 of 102 CVB Team Activities Host writers from Metro news Men’s Uno China “Styled” Influencers Regional Instameet Looked after of 11 media in destination Promote Latest Rankings News #1 Least Polluted City (Realtor.com) #1 Happiest-Healthiest (Local, Regional, National) LIVE With Kelly -$30,000+ media value Today.com, many more 224 media submissions Multiple additions to website All Facebook and Instagram posts February 27, 2017 Marketing Partner Report 10 A-G 56 of 102 Activities Key pitches: Winter escapes Spotlight on: Stone Crab Season What’s new Growing Craft Beer scene February 27, 2017 Marketing Partner Report 10 A-G 57 of 102 Thank you! February 27, 2017 Marketing Partner Report 10 A-G 58 of 102 Paradise Advertising Digital & Social Media February 27, 2017 Marketing Partner Report 10 A-G 59 of 102 PARADISECONSUMER NEWS EMAILS 22.48% OPEN RATE 14.38% CTR GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Topic Resolutions Romance Quantity Distributed 20,598 21,343 41,941 Open Rate 21.45%22.48%21.97% Click-Thru-Rate 14.85%14.38%14.62% EARNED RESULTS GOAL JAN FEB MAR APR MAY JUN JUL AUG S EP OCT NOV DEC TOTAL Quantity Distributed 87,262 87,282 174,544 Open Rate 15.9%13.8%14.85% Click-Thru-Rate 2.1%1.6%1.85% PAID RESULTS Monthly Performance: This is our first month using the new escape template. Link With Most Clicks: The Naples Art Festival 55% of all click-throughs February 27, 2017 Marketing Partner Report 10 A-G 60 of 102 PARADISECONSUMER NICHE EMAILS Monthly Performance: This is our first month using the new escape template. Link With Most Clicks: The Marco Island Seafood and Music Festival 36% of all click-throughs 33.09% OPEN RATE 16.22% CTR GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Topic Eco Art Quantity Distributed 1,573 1,937 3,510 Open Rate 32.73%33.09%32.91% Click-Thru-Rate 21.26%16.22%18.74% EARNED RESULTS GOAL JAN FEB MAR APR MAY JUN JUL AUG S EP OCT NOV DEC TOTAL Quantity Distributed 87,262 87,282 174,544 Open Rate 16%14.2%15.1% Click-Thru-Rate 2.1%1.7%1.9% PAID RESULTS February 27, 2017 Marketing Partner Report 10 A-G 61 of 102 PARADISEMEETINGSEMAILS 16.29% OPEN RATE 6.52% CTR GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Quantity Distributed 5,996 5,938 11,934 Open Rate 16.38%16.29%16.34% Click-Thru-Rate 2.69%6.52%4.6% EARNED RESULTS GOAL JAN FEB MAR APR MAY JUN JUL AUG S EP OCT NOV DEC TOTAL Quantity Distributed 49,964 150,000 199,964 Open Rate 15.2%14.8%15% Click-Thru-Rate 1.9%1.8%9.95% PAID RESULTS Monthly Performance This email uses the old template. Link With Most Clicks: Video Player 23.21% of all click-throughs February 27, 2017 Marketing Partner Report 10 A-G 62 of 102 PARADISE PARADISEADV.COM 2,997 SOCIAL MEDIA: TWITTER TOTAL ENGAGEMENTSTOTAL IMPRESSIONS TOTAL FOLLOWERSRESULTS DELIVERED 150K 10.3K *KPIs are cumulative for all Paradise Coast Twitter handles KPI JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Impressions 85,388 64,932 150,320 New Followers 177 66 243 Engagements 1,792 1,205 2,997 Website Visits 103 79 182 Retweets 142 105 247 Mentions 252 215 467 February was a very difficult month to participate in Twitter Chats because the topics were not related to Florida’s Paradise Coast. With that being said, we were only able to participate in (1) Twitter Chat hosted by Visit Florida. The topic for this chat was Romantic Florida and some of our top performing Tweets for the month came from this chat. Since Twitter Chats were difficult to come by, we retweeted more content from our partners. This allowed us to stay active and share the great things happening with the Paradise Coast hotels, restaurants and attractions. We also retweeted more content from our visitors and the visiting press. Sharing this content helps us tell the full story of Paradise Coast from our partners to the visitor experience. The overall decrease in results for the month can likely be attributed to the fewer Twitter Chats and the fewer days in the month. We anticipate the numbers to bounce back for March as it is a longer month and there are more people traveling for spring break. February 27, 2017 Marketing Partner Report 10 A-G 63 of 102 PARADISE PARADISEADV.COM SOCIAL MEDIA: TWITTER These are a few of the top performing Tweets during the month of February. The bottom photo on the left is a Tweet we shared during the Visit Florida Travel Chat. This Tweet garnered 4,511 impressions and 87 total engagements. The image on the right was a user photo that showcased someone lounging in a flamingo float off Keeywaydin Island. This incredibly relaxing photo reached 1,314 people and earned 41 total engagements. Impressions: 1,314 Total Engagements: 41 Impressions: 4,511 Total Engagements: 87 February 27, 2017 Marketing Partner Report 10 A-G 64 of 102 PARADISE PARADISEADV.COM INSTAMEET: THE CONTINENTAL On February 8th, we held an Instameet at The Continental. We had 9 influencers attend for this very unique experience. The Continental showcased 3 of their signature cocktails, a variety of appetizers and had Certified Sommelier, Higor Valle, meet our Instagrammers. Higor discussed (3) different wines along with tips on how to purchase wine, taste wine and pair wine with different cuisine styles. This one-of-a-kind event made our local Instagrammers feel incredibly special as they were able to experience The Continental in a VIP-like way. Below are results of the event and a few photos our Instagrammers shared. These numbers represent Instagram only, not analytics garnered from Facebook, Twitter, or other social media sharing platforms. POTENTIAL REACH TOTAL ENGAGEMENTS 19,002 1,593 TOTAL POSTS 13 February 27, 2017 Marketing Partner Report 10 A-G 65 of 102 PARADISE PARADISEADV.COM SOCIAL MEDIA: PINTEREST 1,453 34,903 1,721 552 DAILY IMPRESSIONS TOTAL VIEWERS TOTAL FOLLOWERSTOTAL PINS RESULTS DELIVERED KPI JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Impressions (daily avg) 1,188 1,453 1,453 Viewers (monthly avg) 14,843 20,060 34,903 Engaged (monthly) 240 267 240 Total Pins 1,638 1,721 1,721 Followers 538 552 552 During February, we pinned a lot of content from our local fashion influencers and visiting fashion writers. Kentucky fashion blogger, A Southern Drawl, shared many photos of her stay at Edgewater Beach Hotel. This was great content for Pinterest, specifically for the Paradise Fashion board that inspires our visitors on what to pack for your stay on Florida’s Paradise Coast. We also pinned photos from Kylen Every Wear, a local fashion influencer. Fashion influencers, Styled Cusp and Styled Snapshots were visiting Florida’s Paradise Coast during the end of February. We pinned many of their fashion-inspired posts to our Paradise Fashion board and look forward to content they share from the rest of their stay. We also pinned photos from recent articles that were shared by past visitors including The Best Places to Eat and Drink Around Naples, Florida by Luxury Columnist, 20 Photos that will Inspire You to Visit Marco Island, FL by Blond Wayfarer and Five Things to Do In Naples, Florida by The Epicurean Traveler. February 27, 2017 Marketing Partner Report 10 A-G 66 of 102 PARADISE PARADISEADV.COM CAMPAIGN TRAFFIC Monthly Performance Number one source of campaign traffic for the month of February was Winter campaign. 52,255 USERS 60,890 SESSIONS GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Users 25,912 52,255 77,342 Sessions 29,006 60,890 89,896 Pageviews 44,213 86,672 130,975 Bounce Rate 75.65%77.70%77.04% Pages / Session 1.52 1.42 1.46 RESULTS DELIVERED 86,672 PAGEVIEWS 77.70% BOUNCE RATE 1.42 PAGES / SESSIONS February 27, 2017 Marketing Partner Report 10 A-G 67 of 102 PARADISE PARADISEADV.COM CAMPAIGN SUMMARY ANALYSIS AcroAcross all campaigns, Naples advertising generated 24.2 million impressions and nearly 71,000 clicks. An additional 2,122 people visited the website after being exposed to advertising. All digital campaigns performed above the industry benchmark of .05% -.10% click-through rate*. RESULTS DELIVERED Row Labels Impressions Clicks CTR View- Throughs VTR Dining FY17 1,251,619 1,412 0.11%33 0.00% Display 1,022,716 850 0.08%33 0.00% Video 228,903 562 0.25%0 0.00% Golf FY17 905,060 888 0.10%103 0.01% Display 526,779 428 0.08%93 0.02% Video 378,281 460 0.12%10 0.00% Winter FY17 22,122,925 68,543 0.31%1,986 0.01% Display 16,717,314 47,325 0.28%1,810 0.01% Video 5,405,611 21,218 0.39%176 0.00% Grand Total 24,279,604 70,843 0.29%2,122 0.01% * CTR benchmark according to Google’s measurement of US Tourist Destination campaigns. Campaign Reach Frequency Dining FY17 925,562 1.35 Golf FY17 551,807 1.64 Winter FY17 16,369,213 1.35 February 27, 2017 Marketing Partner Report 10 A-G 68 of 102 PARADISE PARADISEADV.COM CAMPAIGN DELIVERY –DISPLAY ANALYSIS Display campaigns generated 18.3 million impressions and more than 48,000 clicks. The Weather.com placements performed exceptionally well, driven primarily by the Adaptor unit. All display campaigns performed at or above the industry benchmark of .05% -.10% click-through rate. RESULTS DELIVERED Row Labels Impressions Clicks CTR Dining FY17 1,022,716 850 0.08% Choozle 824,262 663 0.08% SeriousEats.com 198,454 187 0.09% Golf FY17 526,779 428 0.08% Choozle 526,779 428 0.08% Winter FY17 16,717,314 47,325 0.28% Adara 2,696,985 942 0.03% Choozle 5,079,824 4,042 0.08% CNTraveler.com 475,216 450 0.09% MaxPoint 1,723,732 10,855 0.63% NBC 690,397 368 0.05% OrlandoSentinel.com 941,015 1,403 0.15% Sojern 1,317,840 5,020 0.38% TheWeatherNetwork.com 331,151 688 0.21% Travel Spike 1,442,272 1,601 0.11% Weather.com 2,018,882 21,956 1.09% Grand Total 18,266,809 48,603 0.27% * CTR benchmark according to Google’s measurement of US Tourist Destination campaigns. February 27, 2017 Marketing Partner Report 10 A-G 69 of 102 PARADISE PARADISEADV.COM CAMPAIGN DELIVERY – VIDEO ANALYSIS Video campaigns delivered 6 million impressions with nearly 2.7 million completions, resulting in a view completion rate of 65%. RESULTS DELIVERED Row Labels Impressions Clicks Completions Completion Rate Dining FY17 228,903 562 170,488 74.48% Choozle 215,795 414 159,841 74.07% SeriousEats.com 13,108 148 10,647 81.23% Golf FY17 378,281 460 173,658 45.91% Choozle 378,281 460 173,658 45.91% Winter FY17 5,405,611 21,218 2,337,297 66.56% Choozle 2,642,600 7,139 1,816,068 68.72% CNTraveler.com 213,149 183 11,948 5.61% MaxPoint 383,767 4,262 301,106 78.46% NBC 249,992 1,353 0 0.00% NYTimes.com 1,446,756 4,247 0 0.00% OrlandoSentinel.com 160,749 1,213 123,497 76.83% Sojern 197,513 572 0 0.00% TheWeatherNetwork.com 111,085 2,249 84,678 76.23% Grand Total 6,012,795 22,240 2,681,443 65.11% February 27, 2017 Marketing Partner Report 10 A-G 70 of 102 TOURIST TAX COLLECTIONS Collier County Tax Collector February 27, 2017 Marketing Partner Report 10 A-G 71 of 102 February 27, 2017 Marketing Partner Report 10 A-G 72 of 102 February 27, 2017 Marketing Partner Report 10 A-G 73 of 102 February 27, 2017 Marketing Partner Report 10 A-G 74 of 102 February 27, 2017 Marketing Partner Report 10 A-G 75 of 102 WEB SITE ANALYTICS Miles Partners, Inc. February 27, 2017 Marketing Partner Report 10 A-G 76 of 102 Report Summary: February 2017 A note about campaign traffic and the ‘Discover Your Paradise’ campaign page: It appears that Paradise has placed Arrivalist tracking codes on the campaign page. What this does is show granular data about the Arrivalist campaign for that page. However, it also creates separate entries in GA for that page. Each tracking code is part of the page URL and instead of seeing "/discoveryourparadise" in GA as a top landing page or most-viewed page, there are 190-plus versions of the page in GA. We have chosen to leave the data as is, and we can provide a spreadsheet detailing the various URL versions if needed. Alternately, we could combine the data and update the report. •ACTIVITY:Visits increased 14% and page views rose 10% month over month. Year over year, visits rose 26% and page views rose 8%. Year to date, visits are up 13%. •ENGAGEMENT:Month over month there were no significant shifts –the average time on site dropped slightly (-7%) and the overall bounce rate increased slightly (3%). Year over year, the average time on site was down 21% and the homepage bounce rate rose 28%, but the total bounce rate didn’t change significantly (-10%). •TRAFFIC SOURCES:Campaign traffic was the dominant source, driving more than 60,000 visits (53% of all site traffic) –campaign visits were up 29% MoM and up 51% YoY. Organic traffic was the second largest source, driving almost 40,000 visits (34% of all site traffic) – an increase of 17%. •MOBILE:In January, 68% of all site traffic came from mobile devices, up from 64% the previous month. •SIGNALS OF INTENT TO TRAVEL:Goal completions didn’t change signficantly MoM. But YoY, goal completions were down 26%, with BookDirect widget searches taking the biggest hit (-45%). Guide orders were down 13%, newsletter signups were down 36% and eBook views were down 2%. •MOST VIEWED PAGES:The top five pages were: (1) Events grid landing page, (2) Homepage, (3) Discover Your Paradise campaign page, (4) Major Annual Events editorial page, (5) Discover Your Paradise campaign page •TOP MARKETS:The top five state markets in terms of activity were: Florida, New York, New Jersey, Illinois and Massachusetts. All had positive growth, but New Jersey (+41%) and Massachusetts (+60%) had the strongest YoY increase in activity. The top five metro area markets were: Naples/Fort Myers, Boston/Manchester, Philadelphia and Chicago. Of these, Boston (+78%) and Philadelphia had the strongest growth (+63%) YoY. •INTERNATIONAL SITES: o UK –MoM, visits declined 36% while engagement rose: time on site soared 55% and the bounce rate dropped/improved 12%. YoY saw similar patterns: visits declined 34% while time on site rose 35% and the bounce rate dropped 15%. o GERMANY –MoM, visits fell 21% but time on site increased 20% and the bounce rate held steady. YoY, visits rose 20% and time on site increased 14%, but the bounce rate increased 11%. o BRAZIL –MoM, visits dipped slightly (-9%), but time on site (-45%) and bounce rate (+20%) lost more traction. YoY, visits jumped 56% while time on site fell 20% and the bounce rate didn’t change significantly February 27, 2017 Marketing Partner Report 10 A-G 77 of 102 Website Measurement Dashboard February 2017 Activity Current LM %ch LY %ch YTD %ch Engagement Current LM %ch LY %ch Visits 115,486 101,430 14%91,592 26%216,916 13%Avg. Time on Site 01:15 01:21 -7%01:35 -21% PageViews 222,624 202,616 10%206,566 8%425,240 4%Bounce Rate (Total )67.8%65.8%3%61.7%10% Unique Visitors 100,878 88,583 14%76,524 32%186,167 19%Bounce Rate (Homepage )55.4%52.3%6%43.1%28% Activity Visualization YTD Activity 250,000 200,000 150,000 100,000 50,000 0 Visits Unique Visitors Pageviews February 2017 115,486 100,878 222,624 February 2016 91,592 76,524 206,566 450,00 0 400,00 0 350,00 0 300,00 0 250,00 0 200,00 0 150,00 0 100,00 0 50,000 0 Visits Unique Visitors Pageviews 2017 216,916 186,167 425,240 2016 191 595 156 581 408 622 February 27, 2017 Marketing Partner Report 10 A-G 78 of 102 Website Measurement Dashboard February 2017 Sources of Traffic Source /Medium Visits Bounce Rate google /organic 36,349 56.2% Weather.com /Display 15,034 85.1% (direct) /(none)9,906 59.1% MaxPoint /Display 7,699 90.0% direct-lists /email 5,374 26.9% Choozle /Display 3,832 90.9% Choozle /Video 3,616 90.4% Sojern /Display 3,586 61.0% Facebook /Social 2,847 71.6% NYTimes.com /Video 2,794 87.9% brand-usa /banner 2,527 92.4% MaxPoint /Video 2,039 69.3% Traffic byMedium 9% 4%campaigns organic 34%53% ( n o n e ) r e f e r r a l Medium Visits Bounce Rate campaigns 60,890 77.7% organic 39,649 55.7% (none)9,906 59.1% referral 5,040 59.5% Visits over Time 140,000 120,000 100,000 80,000 60,000 40,000 20,000 0 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec 2010 2011 2012 2013 2014 2015 2016 2017 Traffic by Medium over Time 140000 120000 100000 80000 60000 40000 20000 0 2/1/20153/1/20154/1/20155/1/20156/1/20157/1/20158/1/20159/1/201510/1/201511/1/201512/1/20151/1/20162/1/20163/1/20164/1/20165/1/20166/1/20167/1/20168/1/20169/1/201610/1/201611/1/201612/1/20161/1/20172/1/2017Direct/None Referral Organic Campaigns February 27, 2017 Marketing Partner Report 10 A-G 79 of 102 Most-Viewed Pages Website Measurement Dashboard February 2017 Signals of Intent to Travel Goal Completion Rate (Total SITs/Pageviews) LM LY 6.55%7.32%9.51% Instances LM %ch LY %ch Guide Orders 520 655 -21%595 -13% Newsletter Signup 204 216 -6%318 -36% Deals Page Views 2,412 2,172 11%2,787 -13% Hotels & Rentals Listings Views 6,386 6,387 0%7,861 -19% eBook Views 365 339 8%373 -2% BookDirect Widget Searches 3,160 3,101 2%5,714 -45% BookDirect Click-Throughs 1,531 1,953 -22%2,000 -23% Total 14,578 14,823 -2%19,648 -26% Pageviews Bounce Rate /listings/events 14,084 27% /12,235 55% /discoveryourparadise?a_source=Weather.com&a 8,518 85% /major_annual_events 6,407 37% /discoveryourparadise?a_source=MaxPoint&a_me 6,089 93% /discoveryourparadise 6,061 67% /attractions 3,316 41% /discoveryourparadise?a_source=Choozle&a_med 3,276 92% /listings/events?page=2 3,143 72% /articles/gliding_through_the_everglades 2,816 77% /listings/events/profile/everglades-seafood-festiva 2,765 73% /guide 2,736 34% /articles/zika_virus_information 2,707 86% Traffic by Device Category 27%mobile desktop 41% 32%tablet Visits Pgs./Visit Bounce Rate Time on Site mobile 46,291 1.62 74.2%00:53 desktop 37,219 2.49 53.4%01:53 tablet 31,608 1.73 75.2%01:03 2017-02-012017-02-022017-02-032017-02-042017-02-052017-02-062017-02-072017-02-082017-02-092017-02-102017-02-112017-02-122017-02-132017-02-142017-02-152017-02-162017-02-172017-02-182017-02-192017-02-202017-02-212017-02-222017-02-232017-02-242017-02-252017-02-262017-02-272017-02-28Visits by Day 6000 5000 4000 3000 2000 1000 0 February 27, 2017 Marketing Partner Report 10 A-G 80 of 102 Website Measurement Dashboard February 2017 Referring Domains Visits Bounce Rate m.facebook.com /referral 1,240 66.0% cityofmarcoisland.com /referral 316 43.0% myrecipes.com /referral 296 96.0% naplesgov.com /referral 237 27.4% floridatravellife.com /referral 185 36.2% l.facebook.com /referral 173 89.6% colliergov.net /referral 163 35.0% search.xfinity.com /referral 115 44.4% visitflorida.com /referral 102 36.3% facebook.com /referral 101 61.4% nhgcc.com /referral 94 83.0% outlook.live.com /referral 91 63.7% honeymoons.com /referral 71 56.3% Visits By Geography State Visits LM %ch LY %ch Florida 30,391 29,842 2%27,993 9% New York 10,039 7,264 38%9,646 4% New Jersey 6,594 4,720 40%4,671 41% Illinois 6,214 5,783 7%5,923 5% Massachusetts 5,710 3,567 60%3,562 60% Pennsylvania 5,610 3,654 54%3,699 52% Ohio 5,248 3,113 69%3,522 49% Minnesota 3,760 2,263 66%2,434 54% California 3,093 2,319 33%1,142 171% Indiana 2,561 1,736 48%1,557 64% Texas 2,470 1,562 58%1,996 24% Visits By Geography Metro Area Visits LM %ch LY %ch Ft. Myers-Naples FL 15,359 15,583 -1%13,482 14% New York NY 14,157 10,250 38%12,850 10% Boston MA-Manchester NH 6,552 3,877 69%3,681 78% Philadelphia PA 6,438 4,099 57%3,940 63% Chicago IL 6,059 5,558 9%5,691 6% Tampa-St. Petersburg (Sarasota)FL 5,825 5,733 2%2,832 106% Washington DC (Hagerstown MD)4,385 3,066 43%3,192 37% Miami-Ft. Lauderdale FL 4,220 3,734 13%8,264 -49% Minneapolis-St. Paul MN 3,718 2,187 70%2,364 57% Orlando-Daytona Beach-Melbourne FL 3,344 3,449 -3%1,757 90% Cleveland-Akron (Canton)OH 2,756 1,517 82%1,530 80% Indianapolis IN 1,779 1,041 71%1,042 71% Columbus OH 1,605 915 75%1,304 23% Visits By Geography (Visits to U.S.Site) Country Visits LM %ch LY %ch UnitedStates 104,931 83,928 25%81,566 29% Canada 6,092 12,233 -50%3,808 60% United Kingdom 1,165 1,573 -26%2,000 -42% Germany 709 864 -18%690 3% Brazil 271 289 -6%194 40% India 166 201 -17%153 8% Sweden 107 131 -18%85 26% France 102 99 3%149 -32% Italy 98 84 17%224 -56% Argentina 92 138 -33%277 -67% Switzerland 87 108 -19%123 -29% February 27, 2017 Marketing Partner Report 10 A-G 81 of 102 International Microsite Activity UK LM %ch LY %ch Visits 985 1,542 -36%1,499 -34% Pageviews 2,672 3,275 -18%2,771 -4% Time on Site 02:07 01:22 55%01:34 35% Bounce Rate 54.1%61.8%-12%63.3%-15% German LM %ch LY %ch Visits 616 778 -21%512 20% Pageviews 1,883 2,034 -7%1,528 23% Time on Site 02:30 02:06 20%02:11 14% Bounce Rate 59.6%62.1%-4%53.9%11% Brazil LM %ch LY %ch Visits 196 216 -9%126 56% Pageviews 498 593 -16%311 60% Time on Site 01:32 02:46 -45%01:55 -20% Bounce Rate 66.3%55.1%20%71.4%-7% Visitation to U.S. Site -Domestic vs.International LM %ch LY %ch Domestic 104,931 84,065 25%81,566 29% International 10,555 17,365 -39%10,026 5% 4000 2000 0 6000 Website Measurement Dashboard February 2017 International Traffic over Time to U.S.Site 14000 12000 10000 8000 Feb-15Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17Germany Canada UK Switzerland Denmark February 27, 2017 Marketing Partner Report 10 A-G 82 of 102 Website Measurement Dashboard February 2017 Browsers (all device types) Visits LM %chg LY %chg Safari 48,603 40,274 21%29,515 65% Chrome 33,034 31,209 6%35,153 -6% Android Webview 9,102 7,473 22%0 100% Internet Explorer 8,292 7,320 13%12,929 -36% Safari (in-app)8,170 7,139 14%4,376 87% Firefox 4,328 4,238 2%5,218 -17% Edge 1,972 2,318 -15%1,249 58% Android Browser 842 734 15%2,227 -62% Amazon Silk 673 477 41%432 56% Mozilla Compatible Agent 162 11 1373%7 2214% February 27, 2017 Marketing Partner Report 10 A-G 83 of 102 BRAZIL SOCIAL MEDIA MARKETING Zebra Social Media February 27, 2017 Marketing Partner Report 10 A-G 84 of 102 REPORT ONLINE ADVERTISING FEBRUARY 2017 February 27, 2017 Marketing Partner Report 10 A-G 85 of 102 CONCLUSION / NEXT STEPS We continue to have great results in campaign engagement campaigns. This time we tested several segmentations,such as people living in the main capitals of the Northeast and we find interesting also a public "lookalike"to the public of the page of Paradise Coast.This audience is people who have the same interests as the people who currently enjoy the Paradise Coast page. We tested the audience "Lookalike"with a video post that gave us a CPC of $ 0.004,which is well below the average for Facebook,even for a video. With the campaign of followers,we continued well,managing to lower the CPC slightly at the end of February.Let's look at these results to get back to the tests. February 27, 2017 Marketing Partner Report 10 A-G 86 of 102 GENERAL INFORMATION February 27, 2017 Marketing Partner Report 10 A-G 87 of 102 GENERAL INFO PERIOD ANALYZED 1.FEV À 28.FEV INVESTED VALUE Engagement Post (R$489,91) New Followers (R$817,97) TOTAL INVESTMENTS R$ 1.307,88 February 27, 2017 Marketing Partner Report 10 A-G 88 of 102 FACEBOOK ADS February 27, 2017 Marketing Partner Report 10 A-G 89 of 102 FACEBOOK ADS IMPRESSIONS 196.846 RESULTS 31.725 GENERAL INFORMATION February 27, 2017 Marketing Partner Report 10 A-G 90 of 102 FACEBOOK ADS Comments Once again the engagement campaigns are highlighted by the low CPC index, we reached a CPC of R $ 0.004 in one of the publications, generating a reach of almost 20 thousand people and 7,078 views in a video with only R $ 30 in investment in 3 Days. GENERAL INFORMATION IMPRESSIONS 196.846 RESULTS 31.725 February 27, 2017 Marketing Partner Report 10 A-G 91 of 102 BEST PERFORMANCE Comments The Promoted Post was what had better CTR with 5.30%. 11.337 people were reached (via ads). In publication: 644 total results. We invested R$154,89. Average CPC: R$0,24 Campaign Period 1.FEV À 28.FEV Ad Set: Travel LIKES February 27, 2017 Marketing Partner Report 10 A-G 92 of 102 BEST PERFORMANCE Comments The Promoted Post was what had better CTR with 2.06%. 19.568 people were reached (via ads). In publication: 19.509 total results. We invested R$30,00. Average CPV: R$0,004 Campaign Period 1.FEV À 28.FEV Segmentation: ENGAGEMENT February 27, 2017 Marketing Partner Report 10 A-G 93 of 102 FULFILLMENT SERVICES Phase V February 27, 2017 Marketing Partner Report 10 A-G 94 of 102 February 27, 2017 Marketing Partner Report 10 A-G 95 of 102 February 27, 2017 Marketing Partner Report 10 A-G 96 of 102 February 27, 2017 Marketing Partner Report 10 A-G 97 of 102 February 27, 2017 Marketing Partner Report 10 A-G 98 of 102 February 27, 2017 Marketing Partner Report 10 A-G 99 of 102 Naples, Marco Island, Everglades CVB Request Summary by Guide Guide # of Requests Quantity Area Map 2 100 Golf Guide 0 0 Rack Brochure (Portuguese) 2 2 Rack Brochure (Spanish) 5 5 Visitor's Guide (English) 874 1071 Visitor's Guide (German) 14 14 Grand Total: 897 1192 Unique requests for guides: 897 For the month of February 2017 February 27, 2017 Marketing Partner Report 10 A-G 100 of 102 Live Chat by Topic February 2017 Topic # of chats Minutes Min/Chat Year to Date Cumulative Accommodations 0 0.0 0.0 14 Airport 0 0.0 0.0 1 Arts & Culture 0 0.0 0.0 3 Attractions 0 0.0 0.0 14 Beaches 0 0.0 0.0 4 Charters and Tours 0 0.0 0.0 3 Contact 0 0.0 0.0 2 CVB Department 0 0.0 0.0 6 Dining & Nightlife 0 0.0 0.0 7 Directions 0 0.0 0.0 2 Discover 0 0.0 0.0 0 Events & Festivals 3 35.7 11.9 36 Family 0 0.0 0.0 0 Golf 0 0.0 0.0 0 Island Information 0 0.0 0.0 1 Media 0 0.0 0.0 1 Misc.3 38.4 12.8 43 Outdoor Activities 0 0.0 0.0 7 Relocation 0 0.0 0.0 1 Salons & Spas 0 0.0 0.0 2 Shopping 0 0.0 0.0 0 Sports 0 0.0 0.0 2 Temperature 0 0.0 0.0 1 Transportation 0 0.0 0.0 4 Visitor's Guide 0 0.0 0.0 4 Wedding 0 0.0 0.0 4 Totals 6 74.1 12.4 162 February 27, 2017 Marketing Partner Report 10 A-G 101 of 102 THANK YOU Questions? February 27, 2017 Marketing Partner Report 10 A-G 102 of 102 DIRECTOR ACTIVITIES- Jack Wert February-March 2017 PERIOD AT A GLANCE Number of Advocacy Contacts 5 Number of Trade Show/Conferences 3 Number of Tourism Industry Events 7 Number of PR Interviews 2 Advocacy  DMAI Advocacy Committee Meeting  Orientation with Commissioner Fiala on TDC Agenda  Conference calls with Visit Florida, Florida Assoc of Destination Marketing Organizations on pending legislation to eliminate Visit Florida  Meetings with Collier Lodging & Tourism Alliance on legislative issues  Meetings in Tallahassee with House & Senate delegation on tourism issues. Trade Shows/Tourism Industry Conferences  ITB –Berlin trade show- met with the following: o Tour Operators (21):  America Reisen; Profi Resin, Tenzing Travel; Expedia.com; Boomerang Tourism; Fazination Fernweh; Canusa; Kuoni -Frankfort; America Unlimited; TUI - Netherlands; Knecht Reisen; Fairflight; Explorer Reisen; Thomas Cook Germany; Enjoy America; TUI -Switzerland; Distinct Travel; CRD Germany; Dertour; Argus Reisen; Willy Scharnow Foundation o Airlines: (3)  Air Berlin, TUI, Dusseldorf Airport o Journalists: (5)  America Journal; Conde Nast Traveler; National Geographic Traveler; fvw publications; Bell Marketing;  Destination Marketing Accreditation Program Board Meeting Conference Calls  Collier County Tourism Alliance Board Meeting Tourism Industry  Florida CVB Association Meetings in Tallahassee  Destinations International (DMAI) CEO Summit- Nashville Promotional Activities 1 February 27, 2017 Tourism Staff Reports 11 A-H 1 of 47  Naples Depot meeting with Naples Chamber on the new Information Center at the Depot  Collier Sports Council meetings  Global Travel – Visit Florida committee on International marketing and air service  Beach Shuttle project review meetings  Paradise Coast Blueway meeting on new section Public Relations  Press interviews with Naples News, Fort Myers News Press, NBC-2 and Fox 4 TV  Collier New Hire Orientation on Tourism Promotional Activities/Special Events  Meeting with Shark Shootout 2017 event organizers. February 27, 2017 Tourism Staff Reports 11 A-H 2 of 47 GROUP MEETING SALES REPORT Debi DeBenedetto – Group Sales & Marketing Manager February 10, 2017 – March 10, 2017 PERIOD AT A GLANCE Number of Meeting Planner Contacts From shows and requests/communication 90 planning events and assisted Number of RFP’s Collected/Distributed 29 RFP’s sent in 4 weeks Number of Groups booked 4 groups booked Total Room Nights/Econ. Impact for Period booked Room nights booked 861 $132,076.35 Economic Impact Number of RFP Enhancement (RFPE) Requests new requests granted funds 2 Number of RFPE’s to Contract 2 plus 1 lost due to JW Marriott late opening meeting space Number of FAM’s/Sites Two site visits assisted Exam Soft/Mike Duchouch Terry Hartnett Tulsa Chamber Number of Shows Attended One CITE show Raleigh Durham NC Feb. 27-29 included two sales mission dinners Angus Barn 11 planners HelmsBriscoe event Bruno 3 planners Sales Activities this Period  CITE show attended North Carolina- follow up complete  Sales mission dinner 11 planners Raleigh, NC  Sales mission dinner 3 planners HelmsBriscoe, Raleigh, NC  Proof ads, newsletters  Maximize HelmsBriscoe membership – two articles published to them, deals shared and made a video for their Instagram contest for more exposure 2/22 filming scheduled with Marco Island Water Sports (share20 second video)  Planned destination group gathering for Global Meetings Industry Day in Ft. Lauderdale held by Brand USA, SITE, MPI and other Florida memberships to educate and celebrate GMID – arranged transportation for group and provided information and RSVP for this event so locals could attend.  Prospecting phone and email and follow up on lead generation program with SDR  HelmsBriscoe welcome letters sent to 20 new associates February 27, 2017 Tourism Staff Reports 11 A-H 3 of 47  Registered for FICP Financial Insurance Conference Planners educational summit June 2017  Assisted bid to get destination as a host for 2018 Florida Attractions Association Annual Conference  Declined to bid International Bloggers annual Conference 2018 – too expensive concessions and organization for CVB  Prepared for IBTM, June 2017 also post Fam preparations  Prepared for SITE TX summit – April 30-May 3  EOC County Training class completed 2/8/17  Declined membership with Global Cynergies Meeting planner group – too small an organization  Two other new power point presentations created  Preparations for travel and event -IPEC – Independent Planners Educational Conference Colorado Springs  Post card mailing to North Carolina planners Fam Activities:  Planning for IBTM June 2017  HelmsBriscoe Wellness Fam Sept 2017 Sales Plan Goal Tracking  Completed/ revised job description for contract labor sales for Midwest market – Rfp still not out  Completed job description for job bank assistant sales Fam coordinator – posted 2/17  Conducted interviews for job bank assistant sales admin secretary position  Coordinated March 16 Tourism Advisory Roundtable event February 27, 2017 Tourism Staff Reports 11 A-H 4 of 47 TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT Claudia Cianfero February 8 – March 10, 2017 PERIOD AT A GLANCE 2016 2017 Number of Travel Agent Contacts 306 550 Number of Tour Operator Contacts 0 15 Number of FAM’s/Site Visits 1 0 Number Trade Shows Attended 4 2 EVENTS RECAP Show Name: Boston Globe Travel Show February 10 – 12, 2017 Location: Boston, MA Trends/Comments: Visit Florida branded our aisle this year; however, we each had our own booths. They also brought in the State Chef for Florida, Chef Justin Timineri, showcasing Fresh from Florida products throughout the weekend. Additionally, they had their Florida Specialist, Karen Epstein, to answer Florida related questions. Despite the snow storm this year’s attendance was quite good with 18,117 consumers and 1,808 travel trade. Many attendees with whom I spoke had either just gotten back or were planning a trip to the area within the year. Boston is one of the top feeder markets for us so it’s good to be seen at this show along with the 15 other Florida destinations. Important to note that this year Beaches of Fort Myers and Sanibel had a double booth with two partners sharing. They also displayed their Shell Love Bug throughout the week at PR events and at the show on the weekend. Show Name: ANATO March 1 - 3, 2017 Location: Bogota, Columbia Trends/Comments: This is the premier show for all trade, tour operators, and press in Columbia and this is the first time we participated in this show as per partner request at the Strategic Marketing There are 150 flights from Columbia to Miami/Fort Lauderdale each week and Columbians love tra traveling to FL. Brand USA and Visit Florida typically handle the booth at ANATO but this year they had placement and fee issues so them both declined to participate. I was able to secure a position within a Tour Operator’s booth (Blanco Travel Service) along with Palm Beach, Fort Lauderdale and Disney. Palm Beach and I February 27, 2017 Tourism Staff Reports 11 A-H 5 of 47 completely ran out of brochures as travel agents and operators are looking to sell something different in Florida. I received many requests from the operators with whom I met for further destination information as they want to start promoting our destination. To keep the momentum going we are looking into the opportunity to work with eLatam to do trainings to the top tour operators in conjunction with Palm Beach in the next couple of months. BOSTON GLOBE CORNER BOOTH IN VF SECTION ANATO BOOTH - CENTRAL LOCATION WITH EXCELLENT EXPOSURE AND TRAFFIC February 27, 2017 Tourism Staff Reports 11 A-H 6 of 47 PUBLIC RELATIONS & COMMUNICATIONS REPORT February 1 – March 13, 2017 PERIOD AT A GLANCE Number of Media Submissions from CVB PR - 224 224  65 – Direct submissions or responses  106 – Sent Happiest, Healthiest news release  53 – Media list for Bark-A-Que event news release Number of Media Outlets/Journalists Hosted in Destination - 11 February - 11  Boca/Delray Mag – Pam Fisher  Metro newspaper – Ed Condran  Men’s Uno China – Xi Lei  Styled Cusp – Marissa Mead  Styled Snapshots – Kendall Kramer  IGERSNaplesFL – 6 Regional Instagram influencers Number of News Releases Written/Edited by and/or Issued by CVB - 3 News Releases – 3  What’s New-U.S. version update  What’s New Meetings update  Naples/Marco Island #1 Happiest, Healthiest Publicity Highlights (not included in agency reporting)  Realtor.com – Naples #1 Least Polluted  Gallup-Healthways - #1 Happiest, Healthiest  LIVE With Kelly, Today.com, others - Coverage of Happiest, Healthiest  FL Weekly – Gauging Tourism  News-Press Collier Tourism Columns – Marco Island Makeovers; Secluded Beaches; Vacation Worthy Drinks  Leading French business publication article on FL’s Paradise Coast as visitor destination & business zone for French businesses  France 2 TV – Gulf Coast Everglades featured in program on Climate Change impacts to Everglades  America Journal – coverage of Naples Grande, CVB Press Trip Top Staff Projects  2017 annual visitor guide final edits/approvals  Escorted 2 Press FAM Visits  Video shoot and production for Beach Trolley spot on Visitors TV Network  Attend Gov. Scott Fighting For FL Jobs Tourism & Industry Roundtable in Cape Coral  Press trip itinerary Ed Condran February 27, 2017 Tourism Staff Reports 11 A-H 7 of 47  Press trip itinerary Xi Lei  Press trip itinerary Charles McCool  Respond to daily incoming media and other requests  Interview for Florida Weekly  Set up JW interview for NBC-2  Issue news release on Happiest, Healthiest  Presentation to GAIN young Leadership Collier on Ecotourism  Attend UF/IFAS stakeholder meeting on ecotourism  Paradise Coast Blueway paddling trail meeting  Meeting and coordination of proposal for How To Do Florida episode-artificial reef  Everglades Seafood Fest video shoot for broll  Panther Festival meeting  FL SEE Board meeting  PRSA Gulfcoast meeting  Assist Collier Emergency Management with Wildlife Event – provided sorted lists of hotels by city, pet friendly  Ongoing addition of website articles, listings, events.  Emergency activation of Web notice on Wildlife Adds to Website by J. Modys  Events added - 45  Listings added, enhanced – 26  Articles written, added – Naples Art/Culture  Entire Getting Here page updated  Beach conditions page updates  Emergency Wildlife Messaging Activated March 6, updates daily  2017 Fact Sheet February 27, 2017 Tourism Staff Reports 11 A-H 8 of 47 DIGITAL & SOCIAL MEDIA STAFF REPORT February Activities PERIOD AT A GLANCE Twitter Accounts Posts 148 Post, 1,309 Total Engagements, and 84 Link Clicks Facebook New Likes 4,072 New Fans, and 15,443 Engagements Instagram Posts 63 Posts with 472 followers gained E-Newsletter Open/Click Thru Rates N/A Website Enhancements  Updated / Created Event / Deals / Partner Listings  Continue website rebuild / redesign process  Update Paradise Coast in the News website section  Reviewed Wireframes and Design Elements for new Paradise Coast website  Updated Meetings Page Hotel Deals / Group Deals  Updated several Meetings Services and offsite venues listings  Extensive update to Meetings Deals Website Page  Completed construction of Spanish Webpage for leisure sales  Remove “Read More” button from requested articles for Paradise Advertising  Purchase Sports Department Domains for website  Update Staff Contact page  Conducted meeting with Brazil & Miles Media Teams to solve the Brazil Website Discrepancy Numbers.  Update German Website Videos  Work with Miles media to fix website / sports website event listing error  Finalize Profile Page designs for new website February 27, 2017 Tourism Staff Reports 11 A-H 9 of 47 SPORTS MARKETING REPORT- Michael Obyc & Nicole King February, 2017 PERIOD AT A GLANCE Event Name # ATTENDEES # ROOM NIGHTS DIRECT VISITOR SPENDING ISPS Softball Superbowl Bash 336 110 $101,427.00 Comparison Report (Feb, 2016) (Feb, 2017) Change Number of Events 7 1 -6 YTD Events 14 7 -7 Monthly Attendees 3505 336 -3,169 YTD Attendees 14,055 29,270 +15,215 Monthly Room Nights 3,350 110 -3,240 YTD Room Nights 7,983 4,996 -2,987 Monthly Est. Direct Spending $2,098,125.00 $101,427.00 -$1,996,698 YTD Est. Direct Spending $5,348,625.00 $5,472,204.00 +$123,579 Development Activities this Period  Attended the monthly Parks and Recreation meeting.  Attended the monthly TDC and BBC Meetings.  Met with County Executives regarding plans for 2017 FBU Championships.  Met with FBU operations team regarding venues for FBU.  Conference call with Golden Gate High School and FHSAA for Boys State Championships Volleyball.  Met with Florida Fire Soccer to discuss future events and partnership.  Met with Barefoot Beach Ski to discuss future event opportunities.  Met with Rotary Club regarding US Pickleball.  Met with Growth Management for US Pickleball.  Met with Immokalee Regional Airport to discuss potential event opportunities  Attended First Tee Challenge Chubb Classic media day February 27, 2017 Tourism Staff Reports 11 A-H 10 of 47 Future Project Highlights Production/Lead Highlights PARADISE COAST FILM OFFICE- Maggie McCarty, Film Commissioner March 2017 PERIOD AT A GLANCE This Year Last Year Spending Estimate New or Repeat Productions 5 6 $468 K 161 room nights 3 repeat/ 2 new Working Leads 5 11 Meetings Attended 1 5 Events/Trade Shows 1 1 Media Assisted 1 1 Location Scouts 1 1  Gulfshore Life magazine shot at Lowdermilk Park with a classic 1964 Porsche convertible to be featured in an upcoming issue.  Have been working with CR Studios out of Cleveland for a still photography shoot since last Fall. They have been scouting for a very specific private home location, narrowing their search down to two Gulf-front residences.  T Group Productions/History Channel’s TV series, featuring reality tv/rock star Ozzy Osbourne and his son, Jack, shot an upcoming episode as they visited Ochopee in “Ozzy and Jack’s World Detour”  Blair Ltd. returned to Naples for their year-long commitment to filming their entire on-line and mail order catalogue collection of women’s fashions on location in our area. The fashion retailer allowed the film office to tag along to shoot their Spring Collection to add extensive production stills to our library.  Local production company, Fifth Avenue Films and the film office participated in a feature story with WINK-TV’s Adam Wright on the upcoming FL legislative session and how it potentially will affect the film/tv industry in the state. February 27, 2017 Tourism Staff Reports 11 A-H 11 of 47 MONTH/YEAR: FEBRUARY 2017 PREPARED BY: UK & IRELAND OFFICE FAM Trip, Lusso Travel 12th -14th March - Paradise Coast OMMAC arranged the Fam trip itinerary for Lusso travel, luxury specialist UK tour operator based near Manchester, northwest England. We reached out to our industry partners and the Naples CVB office are able to provide welcome bags for the guests. Over a two day itinerary for eight trade attending- six top UK selling agents and two senior management of Lusso Travel group are attending. The itinerary includes excursions and site visits to properties Lusso felt appropriate for their product development – see more below under ‘Activity’. IAGTO – NAC pre-fam - June 17 After further discussions – IAGTO confirmed we are able to offer a pre-fam opportunity to NAC delegated attending the annual North America Convention in Miami in June. This provides the destination with a legacy event following our successful hosting the NAC for the first time in 2013. We are working with the CVB & reaching out to our industry partners for support and participation. Anticipated numbers to attend 15 leading decision makers from global golf tour operations. Co-op Marketing Agreed: Following several meetings and ongoing discussions – we are able to confirm a number of proactive co-op marketing campaigns dedicated to driving additional & incremental business during the low season into Paradise Coast. All will provide tactical offers and enable our industry partners to benefit directly. See details under ‘Activity’. MARKET UPDATE: Kuoni sees rise in experiential travel in latest trends report Touring and experiential travel are in vogue this year among luxury holiday makers, according to Kuoni’s annual trends report. The report highlights UK holiday makers are no longer looking to fly and flop, instead seeking a combination of soft adventure and authenticity that will take them out of the ordinary. Kuoni also found that value for money remains front of mind for British travellers with demand for all-inclusive trips on the rise as people look to lock down their holiday costs before they travel. Data suggests ‘Trump slump’ after US travel ban President Trump’s ban on travel to the US by nationals of seven countries provoked a worldwide fall in flight bookings to the US in what analyst Forward Keys branded “a Trump slump”. Forward Keys reported a 6.5% fall in flight reservations to the US in the eight days following the ban’s imposition on January 27. February 27, 2017 Tourism Staff Reports 11 A-H 12 of 47 Bookings to the US from Western Europe were down 13% in the eight days to February 4, 6.6% down from northern Europe, 14% down from the Asia-Pacific region and 38% down from the Middle East. The figures are based on analysis of 16 million flight reservations a day. A senior industry figure confirmed the impact on the UK, saying: “There was an immediate negative impact on bookings and search to the US after the ban.” USAirtours have seen bookings to the US up in January 2017 however, a drop in Florida - the company did point out they could not say if this was due to the ban. Advances in artificial intelligence (AI) technology are poised to bring the virtual travel agent a step closer to reality. IT firms at last week’s Travel Technology Europe showcased how AI will increasingly automate many tasks traditionally done by humans. The pace of change is set to quicken, as firms aim to keep up with the rise to prominence of intelligent interactive voice-controlled devices such as Amazon’s Alexa and Chabot’s. Dutch budget airline Transavia has worked with digital customer experience specialist Mirabeau, part of the Cognizant group, to create a flight search Chabot for Facebook Messenger. Mirabeau strategy director Edgard Beckand predicted such natural language voice interfaces would have a bigger impact than the smartphone revolution and will take an important role in business. The Dutch budget airline plan to use AI on their website, call centers and it won’t be long until the travel industry in the UK catch on, especially travel agencies. Consumer spending habits have dramatically changed over the last decade and they have less time and patience. Consumers expect the online/ instore agent to know who they are and what they want. Therefore, travel companies are being challenged to create relevant and personal content on demand. AI is the key to achieving this, like Apple’s Siri or Amazon’s Echo, AI saves previous activity and can search the internet to find the best deal. Virgin Holidays makes captive whales and dolphins pledge Virgin Holidays will no longer sell or promote any new attractions or hotels that feature captive whales and dolphins for theatrical or other entertainment purposes. This forms part of a revised five-point plan, following the operator’s decision not to do business with any attractions taking whales and dolphins from the wild in 2014. UPCOMING EVENTS DATE SPECIAL EVENT LOCATION 12th -14th March Lusso Travel FAM trip Florida’s Paradise Coast February 27, 2017 Tourism Staff Reports 11 A-H 13 of 47 15th March Visit USA UK MEMBERS GENERAL MEETING London 23rd March TUI – Specialist Holidays Florida Training Day Crawley 23rd March Virgin Holidays / Visit Florida co-hosted dinner meeting Crawley 30th March Ocean Holidays / Visit Florida co-hosted dinner meeting Romford 11th April Visit Florida/ Travel Counsellors Florida Takeover Training Day Manchester 13th April Thomas Cook/ Visit Florida Training Day and co-hosted Dinner Peterborough 25th April Virgin Holidays /Visit Florida Retail Training Day Crawley ACTIVITY - MARKETING/SALES/PROJECTS/PROMOTIONS: Planning for upcoming trade events and trainings in UK. Working closely with a number of UK and Ireland operators for future promotional and training events. Also in discussion with Visit Florida regarding various opportunities to participate with co-op trade and trainings events – some are outlined above. All this activity will enable us to showcase the Naples, Marco Island Everglades destination to a far reaching trade audience with the aim to increase visitation and extend the length of stay for additional bed night sales. Lusso FAM Trip, March 2017 As mentioned in the Highlight of the Month above, we have arranged that Lusso Travel’s first visit to our region is a successful one. OMMAC liaised with local stakeholders and industry partners to negotiate FOC experiences for the group. Ahead of the trip, OMMAC sent collateral out to all the attendees to whet their appetite and give them all the knowledge they need ahead of the trip. Following discussions with Lusso an itinerary was confirmed that suited the high-end operator for increased sales to their affluent customers. The following was provided/ participated: Welcome bags from the CVB for all eight guests; Eco boat tour with Everglades Area Tours; Site inspections and various hosted hospitality with: Naples Bay Resort; Marco Beach Ocean Resort, Inn on 5th; LaPlaya Beach & Golf Resort and Ritz Carlton Beach Resort. Plus view/ visit at: Tin City; Naples Pier (sunset); 5th Ave & 3rd St. February 27, 2017 Tourism Staff Reports 11 A-H 14 of 47 Lusso Travel is a perfect fit for our region with high-end clients and we hope that the FAM trip is the beginning of a strong relationship with the operator, leading to increased sales for Florida’s Paradise Coast Lusso’s USA program has been extremely successful, producing some of the highest sales figures and revenues within the company since its launch in 2014. The company is keen to extend their USA product to the Gulf Coast and in particular the Naples, Marco Island, Everglades area. Have A Nice Stay Travel LTD, October 2018 Working with UK Travel Agent, Managing Director of Have A Nice Stay Travel. They are keen to bring a group out to Paradise Coast in October 2018. OMMAC in process of obtaining the detail in order to reach out to industry partners to facilitate the trip. US Airtours Co-Op Campaign, March 2017 OMMAC have been working closely with USAirtours on their in-store promotional activity. This is part of a co-op campaign with USAirtours and Visit Florida. A number of activity is confirmed – currently, Paradise Coast will be featured on posters which will be displayed in shop fronts - this will combine with tactical offers to our region. OMMAC provided hero images and logo for our region, as well as working with US Airtours on marketing copy to best attract consumers to our area. The in-store poster is featured below: US Airtours Florida in-store promotional poster Additional Co-Op Marketing Activity agreed and in final stages of confirmation:  BA/ BA Holidays / Visit Florida – consumer campaign  Thomas Cook Holidays/ Visit Florida – consumer & trade campaign  Ocean Holidays Florida Campaign - consumer & trade campaign February 27, 2017 Tourism Staff Reports 11 A-H 15 of 47 All the above will proactively drive UK visitors into our destination during the low season – summer months and into November 2017 and onwards. Tactical offers will enable our industry partner to benefit directly and increase bed night sales. Distribution of information OMMAC worked with the storage house, BH&P to distribute maps and guides to a number of consumers in UK, Ireland & France who requested information on our destination. Updated stock and monthly report Ongoing measures are in place to provide an accurate account of CVB literature at our UK mailing house, BH&P. We have reworked a new stock report which we plan to send along with this monthly report on a quarterly basis – in March, June, September and December. Included with the report this month, is the stock report to date. This includes the final quarter of 2016 (Oct – Dec 2016) as well as the first two months of 2017 (Jan – Feb). We will send the complete Q2 report for 2017 next month with the March report, then quarterly ongoing. PUBLIC RELATIONS AND SOCIAL MEDIA ACTIVITIES: Visit USA Media Awards, July 2017 OMMAC submitted January’s Paradise Coast coverage on the Independent.co.uk, written and produced by Simon Calder following his visit at the end of last year, for the Visit USA Media Awards. The feature has been submitted for two categories; national newspaper feature and online feature. Submissions eligible for the awards had to be published between the months of March 2016 and February 2017. The awards will take place on 4th July 2017. CONTACT ACTIVITY STATUS /RESULT Kate Freud, Little London Magazine Little London is a leading parent magazine for parents with children with baby’s to toddlers. Circulation 100,000 One page spread in a parenting bi monthly publication. Kate is looking to travel to our region in order to be able to write a Florida- based, family inspired feature for parents with toddlers. The feature will be in the travel section - the most widely read part of the magazine. OMMAC are currently liaising with the CVB in Paradise Coast to try to arrange support for Kate Freud. February 27, 2017 Tourism Staff Reports 11 A-H 16 of 47 Romain & Camille Meynier, Guide du Routard 40,000 guides published each year ROI: 5000 Euros for one page. Total ROI for 3 pages 15,000 Guide du Routard is the leading French Travel guide. The journalists will be heading to Florida to update the Florida guide and hoping to visit Paradise Coast. In return they will feature 3 pages in the guide. OMMAC are currently liaising with the CVB to try to arrange support for the journalists of Guide du Routard, Selling Travel, Trade Publication 14,925 circulation Through liaison with the journalist, OMMAC were made aware of an upcoming Florida feature in Selling Travel, with the theme ’What’s new in 2017’. We proactively pitched our latest news to the publication. Paradise Coast received 1/5th of a page within the publication in their March 2017 issue. Value of coverage was $918.00 (£750) February 27, 2017 Tourism Staff Reports 11 A-H 17 of 47 A League Of Their Own: US Road Trip, TV show on Sky 1 1.39m viewership US Road Trip is the spin show hosted by James Cordon. The first series of the spin off beat the original BAFTA award winning show in TV ratings. Visit Florida arranged for Florida to feature in the second series. Celebrity hosts James Cordan, Jamie Redknapp and Freddie Flintoff all traveled and filmed in Florida. As part of the episode Visit Florida arranged for the Everglades to be showcased. OMMAC were asked to provide B-Roll footage of the Everglades to be added in editing. We liaised with JoNell who kindly helped to provide b-roll footage. We supplied this to our contacts at CPL Productions and we’re awaiting to see if coverage will appear. The Irish Independent Readership: .5m Circulation: 200,000 Online – largest in Ireland Visit: 24th – 26th October Confirmed Saturday double page spread – doing a piece for early next year based around Florida beyond the theme parks and perhaps using the Paradise Coast as an area of focus. Conor Powers visited our region from 24th-26th October. The team are following up to see if he requires additional information or imagery now he has returned to Ireland, as well as to gather feedback on his trip. We will advise when the coverage appears. February 27, 2017 Tourism Staff Reports 11 A-H 18 of 47 VIP Magazine – largest selling in Ireland Cir: Monthly sales 25,500 · Monthly readership: 152,000 Visit – TBC VIP Magazine has agreed to a 6-8 page feature with a contact we approached on family holiday in Florida! Plus cover feature On-going - Dates now moved – checking with partners to establish suitable dates. The Independent Online Simon Calder Video series UVM: 75,127,812 Number of videos: 7 Value Potential ROI: approx. $71,000USD/ (£55,000GBP) per video Twitter Followers: 27.8 K Visit: 22 – 23rd October 2016 Simon visited our region from 22nd-23rd October, filming a video series on less familiar parts of Florida. Initial feedback from Simon is that his visit was both enjoyable and successful in terms of gathering content. Simon’s video went live on The Independent Online on 30th January 2017. Florida’s Paradise Coast was the third destination out of the seven videos by Simon. Once all of the articles are live, they will be promoted on a dedicated Florida Friday newsletter with TravelMole that will link to each of the videos. VISIT FLORIDA and Hertz will also produce dedicated blog posts. Hertz FB page will be sharing the content. February 27, 2017 Tourism Staff Reports 11 A-H 19 of 47 Social Media: Facebook and Twitter On 14th February OMMAC took part in Visit Florida’s live chat on Twitter. Using the #FLTravelChat, partners covered the topic Romantic Florida in keeping with the Valentines Day theme . OMMAC prepared the answers and images beforehand and partcipated in the live chat. The live chat was successful, with a lot of activity from partners and followers. Visit Florida liked and shared some of the answers by Paradise Coast UK to their 147,000 followers. Paradise Coast twitter account also saw activity with new followers and people saying they were inspired to visit. OMMAC continues to share posts across Facebook and Twitter in order to increase traffic to Paradise Coast UK Facebook and Twitter pages, as well as share other partners’ information. Florida feature, Selling Travel trade publication, March 2017 issue - Coverage: Paradise Coast received 1/5th of page March 2017 issue. Value of coverage: $918.00 (£750) Circulation: 14,925 - Trade February 27, 2017 Tourism Staff Reports 11 A-H 20 of 47 A selection of Facebook and Twitter updates this month February 27, 2017 Tourism Staff Reports 11 A-H 21 of 47 February 27, 2017 Tourism Staff Reports 11 A-H 22 of 47 Monthly Report February 2017 Brazil MARKET INFORMATION  The drop in dollar rates is already showing positive results in the tourism market. The currency registered its lowest rate in January 31, R$3.15. Actually, the end of January showed an increase of 30% in dollar purchase when compared to the beginning of 2017. Tour operators reported that since the end of 2016, international sales are increasing, and January was excellent when compared to the same month in 2016. In February, the exchange rates reached R$ 3.10. (http://www.mercadoeeventos.com.br/noticias/agencias-e-operadoras/dolar-em-queda-ja-reflete- na-demanda-de-viagens-internacionais-entenda/ )  The estimate for the inflation rate 2017 was reduced for the fifth time by Banco Central (Brazil’s Federal Bank). Inflation is projected to be 4.64% in 2017 and 4.5% in 2018. The economy is expected to grow by 0.49% in 2017 and 2.25% in 2018. (http://www.panrotas.com.br/noticia- turismo/mercado/2017/02/mercado-reduz-estimativa-de-inflacao-pela-5a-vez- seguida_144032.html?lista )  Flytour Operator is opening a new website to work with all requests they have for destination weddings and honeymoons. We strongly suggest the destination develops special collaterals on this niche as soon as possible to better work this market with the trade.  GOL Airlines will start charging by luggage after March 14, following new ANAC regulations, which will give all airlines the freedom to decide whether they will charge separately for luggage and tickets. TRADE Leisure Sales Calls / Meetings Name Market Company Objective and Outcome Follow Up Taciana Meirelles taciana.meirelles@novaoperadora. com BR Nova - TO Alameda dos Nhambiquaras, 1518 – 2nd floor - Suite 21– São Paulo/SP – 04090- 003 Phone: 5511 5042.5100 The Operator is three y.o. and it started to operate due to high demand of Forma Travel agency, a branch of the group. Nova wants to develop new product to Florida focused in different destinations besides Orlando and Miami. February 27, 2017 Tourism Staff Reports 11 A-H 23 of 47 Graziela Ferraz graziela@monark.tur.br BR Monark - TO Pça. Dom José Gaspar, 134 – 11th floor – São Paulo/SP – 01047- 912 Phone: 5511 3235.4330 Works mostly with B2C (95%). Sells Florida better in the middle of the year (school holidays). Will add PC video to their intranet. Mônica dos Santos monica@lespacetours.com.br BR L’Espace Tours – TA Av. Paulista, 1079 – Suite 21 – São Paulo/SP – 01311- 200 Phone: 5511 3254.5050 The agency is a Virtuoso member and specializes in the luxury market. They have sold luxury properties in PC like Ritz-Carlton. We will schedule a training soon to present the highlights of the county. Priscila Camillis priscila@eaglerider.com BR Eaglerider – Motorcycle Rental Av. Paulista 1471 – Suite 1504 – São Paulo/SP – 01311- 200 Phone: 5511 97178.6007 Eaglerider does direct consumer sales. They have self guided routes that include Naples. Sell a lot of Florida and will promote the routes that include PC to their mailing. Ana Elisa Facchinato ana.elisa@ogilvy.com BR Brand USA Av. Pedroso de Moraes, 1553 – 5th floor – Pinheiros - São Paulo/SP Phone: +5511 3039.0132 Ana Elisa was able to secure an agent rate for the May FAM with American Airlines. AA will only confirm if the tickets will be issued for May 2 or 3 (departure) so we can confirm with PB and PC the dates with 100% of certainty. February 27, 2017 Tourism Staff Reports 11 A-H 24 of 47 Marcus Campos mcampos@trendoperadora.com.br BR Trend – TO Rua Robert Bosch, 544 – 13th floor - Barra Funda – São Paulo/SP - 01141- 010 Phone: 5511 3123.8555 After the training we did in Salvador, we had a meeting to discuss trainings for Trend’s main markets. Marcus is preparing a proposal focused on training in different markets in BR. We should have something soon. Yuri Motta yuri.motta@flytour.com.br BR Flytour – TO Av. Francisco Matarazzo, 1350 – Torre II – 2nd floor – São Paulo/SP – 05001-100 Phone: 5511 4503.2525 Yuri has requested specific information about destination wedding and honeymoon. Flytour is opening a dedicated website and need to add partners (hotels and venues) that are interested in working with the Brazilian market. I believe it is important for PC to develop dedicated collateral to destination weddings and honeymoon. We received several requests on this matter from different operators and agents. Bárbara Picolo barbara.picolo@flytour.com.br BR Flytour – TO Av. Francisco Matarazzo, 1350 – Torre II – 2nd floor – São Paulo/SP – 05001-100 Phone: 5511 4503.2525 Barbara explained what the plans for 2017 are. They will expand Feirão Flytour (sales trade show) for Campinas and Santos. She will also send us a proposal for a Co-Op renewal focused in trainings (mainly in SP west side, Porto Alegre and Ribeirão Preto). It is possible that Visit Florida will register for Feirão in Santos. If that is the case they will open participation for the partners. Know more in a few months. February 27, 2017 Tourism Staff Reports 11 A-H 25 of 47 Teka Araújo tekaraujo@btl.com.br BA BTL – TA Av. Tancredo Neves, 620 – Suite 1604 – Salvador/BA – 41820-020 Phone: 5571 3367.1349 Participated in the Trend Training we did in Salvador. Collateral distributed. Digital links sent. Carol Matos carol@veromundo.com.br BA Ver o Mundo – TA Av. Otávio Mangabeira, 2401 – Shopping Ateliê Place – Store 11 – Pituba – Salvador/BA – 41830-050 – Phone: 5571 3347.4888 Participated in the Trend Training we did in Salvador. Collateral distributed. Digital links sent. Ana Santana ana@shoppingtourbahia.com.br BA Shopping Tour - TA Av. Centenário, 2992 – Shopping Barra – Store 121 – 1st floor – Salvador/BA – 40140-902 Phone: 5571 3264.3344 Participated in the Trend Training we did in Salvador. Collateral distributed. Digital links sent. Vandevilson Almeida vandevilson@terra.com.br BA Daniel Boone – TA Rua Belo Horizonte, 64 – Store 03 – Jardim Brasil – Salvador/BA – 40140-380 – Phone: 5571 3267.3099 Participated in the Trend Training we did in Salvador. Collateral distributed. Digital links sent. February 27, 2017 Tourism Staff Reports 11 A-H 26 of 47 Isadora Simıes igsimoes@trendoperadora.com.br PE Trend – TO Rua Bernardino de Campos, 70 – Suite 401 – Espinheiro – Recife/PE – 52020- 080 Phone: 5581 98149.7900 Local support to the training in Salvador. Participated in the Trend Training we did as well. Collateral distributed. Digital links sent. Rafael Carneiro rcarneiro@trendoperadora.com.br BA Trend – TO Rua Alceu Amoroso de Lima, 470 – Ed. Niemayer – Suite 909 – Caminho das Árvores – Salvador/BA – 41820-770 Phone: 55713016.1500 Responsible to personally invite all agents to the training in Salvador. Participated in the Trend Training we did as well. Kept several collaterals for further distribution in the market. Also invited PC for another training in Bahia’s countryside, which we had to decline due to conflict of dates with our FAM in May. Jaqueline Campos jaquelinejcturismo@terra.com.br BA JC – BA Rua Arthur de Azevedo Machado, 497 – Shopping Bahiamar – Store 105 – Salvador/BA Phone: 5571 3371.2941 Participated in the Trend Training we did in Salvador. Was the winner of the beach bag with gifts and a full kit of collaterals. Collateral distributed. Digital links sent. Girla Carneiro girla@tessatour.com.br BA Tessatour - TA Rua João Gomes, 39 – Rio Vermelho – Salvador/BA Participated in the Trend Training we did in Salvador. 2nd winner of the beach bag with gifts and collaterals. Collateral distributed. Digital links sent. February 27, 2017 Tourism Staff Reports 11 A-H 27 of 47 Carol Alencar Carol.alencar@casablancaturismo. com.br NE Casablanca – TA Rua Padre Valdevino, 2497 – Aldeota – Fortaleza/CE – 60135-041 – Phone: 5585 3466.6115 Casablanca is the largest Travel Agency in Fortaleza and, together with the group’s tour operator (Fábrica de Viagens) has an amazing reach into the Northeast market of Brazil. They are the leader in leisure in Fortaleza and have a great clientele for the luxury market. Virtuoso Members. Carol will send us a proposal for a coop mostly focused on training in the NE main markets. Georgia Mariano georgia.mariano@mmtgapnet.com .br BR MMT – BR Francisco Matarazzo, 1350 - Água Branca - São Paulo/SP - 01144- 080 – Phone 5511 4503.1444 March is the anniversary month of the TO and they will add new promotions to their website. For that they are updating the PC products they have on the shelf. They will also have a workshop in September, a god opportunity for us to train their main travel agents Georgia will send us the proposal for participating in the workshop and will schedule a training for their house team. Marcelo Michieletto presidencia@abtlgbt.com.br BR ABTLGBT – BR Largo do Arouche, 290 – República – São Paulo/SP – 01219-010 – Phone: 5511 3025.3144 ABTLGBT is interested in fomenting a partnership with all Floridian destinations represented in Brazil. They will have a workshop for the LGBT niche, to be held in both Rio and São Paulo, to 40 agencies. Marcelo will send us the proposal for the joint action and for affiliation to the organization in Brazil. February 27, 2017 Tourism Staff Reports 11 A-H 28 of 47 MICE Sales Calls / Meetings Name Market Company Objective and Outcome Follow Up Gisela Maranhão Gisela.maranhao@casabla ncaturismo.com.br BR Casablanca – TA Praça Antonio Prado, 33 – 18th floor – Suite 1806 – Centro – São Paulo/SP – 01010-010 – Phone: 5511 4931.2600 Casablanca SP in 100% focused in MICE and Corporative (60- 40). Their corporative sales last year reached 117% of the goals set previously. They are interested in Paradise Coast’s capacity to receive these. Received the MICE collaterals. Wil send us a proposal for a MICE and corporative management event they hold every year for their Top clients, where we will be able to present PC as a MICE destination. Training Name of Company Market Number of Staff Trained Training Follow Up Trend BR 40 travel agents in Salvador, Bahia Present destination and highlights to all the agents. Training done on February 9. February 27, 2017 Tourism Staff Reports 11 A-H 29 of 47 Promotions (Joint Marketing Activities – JMA’s) AVIAREPS is quoting and preparing a list of Co-Op and Trade actions for 2017. We will send this as soon as possible. Tour Operator Name Market Description – Coop Actions Launch/Start Status Ancorado uro BR Only one training and the FAM Tour missing. Packages on website: Final stages. Second training scheduled to May in Ribeirão Preto, SP countryside. Date will be defined soon. FAMTour to take place in August/2017 in a week to be approved by PB and PC. New packages will be developed. February 27, 2017 Tourism Staff Reports 11 A-H 30 of 47 Trade Tours BR http://tradetours.com.br/ Pending approval. Full proposal was sent by e-mail on February 23. Trade Tours sent us a proposal for a Coop, negotiated according to the guidelines we defined for 2017. We also added a few actions we believe will have a good result for Paradise Coast. This proposal includes:  Development of at least 5 different products for each destination and placement on a landing page on the WebSite www.tradetours. com.br  Social media posts for promoting the packages  Email- Marketing B2C and B2B February 27, 2017 Tourism Staff Reports 11 A-H 31 of 47  6 training seminar in different important markets  Radio action  Luxury Event to final consumer – this is an innovative action in partnership with an affluent member of the society in São Paulo, where she will invite a circle of 100 class A people to know the product, where they will also be able to book their trips directly at the venue. Trade has done this event once before with great results and several booking on site.  Investment of USD 7,500 each (total USD15,000 PB/PC + USD 15,000 Trade Tours) Shows / Sales Missions / Fam Trips (Media and Trade) / Other Name Market Description Date Status Visit USA SP and Rio PB will participate in the show with a table top and a 15 minute seminar in both cities. We will distribute at least 300 collaterals The show will take place from 27 to 30 of March. Pending registration February 27, 2017 Tourism Staff Reports 11 A-H 32 of 47 TBN Rio, Minas Gerais, Espírito Santo and Goiás Trade Show will take place in Búzios, Rio de Janeiro, where up to 40 meetings will be held with travel agents only. Collateral will be distributed in digital versions (PB to send the flashdrives). March 30 to April 2 Registered for participation. WTM L.A. BR Palm Beaches is registered to participate in WTM Latin America, which will take place in São Paulo. April 4-6 Registered with Visit Florida MEDIA RESULTS Media Meetings Name Publication/Media Market Objective & Meeting Notes Follow Up Rafael Faustino Panrotas BR Updates Information exchange from both parts rfaustino@panrotas.com.br Marcia Caetano Vogue BR Updates We are discussing a possible media FAM with them macaetano@globocondenast.com.br Erika Alk Famous influencer BR Introduction We are discussing a possible media FAM with her erikaalkblog@gmail.com Barbara Schilling Miami Tips BR Introduction Follow up barbara@miamitips.com.br Fred Marvila Sunday Cooks BR Press Trip Follow up marvila@sundaycooks.com Patrícia Chemin Qual Viagem BR Press Trip Follow up qualviagempress@gmail.com February 27, 2017 Tourism Staff Reports 11 A-H 33 of 47 Natalie Soares Sunday Cooks BR Press Trip Follow up natalie@sundaycooks.com Andrea Mirantes R7 BR Introduction Follow up amiramontes@sp.r7.com Isabelle Sabbatini Absoluta BR Updates Information exchange from both parts isabelle@absoluta.com.br Rodrigo Vieira Panrotas BR Updates Information exchange from both parts rvieira@panrotas.com.br Marcio Diniz Catraca Livre BR Updates Information exchange from both parts viagem@catracalivre.com.br Thayana Melhores Destinos BR Updates Information exchange from both parts thayana@melhoresdestinos.com.br Val Campello Miami e Florida BR Introduction She will assist us on PR miamieflorida@gmail.com DIGITAL RESULTS Qual Viagem February 27, 2017 Tourism Staff Reports 11 A-H 34 of 47 Roteiro na mão February 27, 2017 Tourism Staff Reports 11 A-H 35 of 47 All Planet Diaries Role pelo Mundo February 27, 2017 Tourism Staff Reports 11 A-H 36 of 47 MEDIA LINKS  Qual Viagem http://www.qualviagem.com.br/gastronomia-em-naples-florida-onde-e-o-que-comer/  Roteiro na Mao http://roteironamao.com.br/naples-florida/  All Planet Diaries http://allplanetdiaries.com.br/2017/02/viagens-literarias-voce-precisa-fazer/  Role pelo Mundo http://rolepelomundo.com.br/marco-island-florida-usa/  Brasilturis newspaper https://novo.brasilturis.com.br/brasilturis-jornal-edicao-797-fevereiro-2017/ MEDIA VALUE MEDIA SUBJECT PUBL. DATE MEDIA VALUE CIRCULATION Qual Viagem Cuisine in Naples: where and what to eat 2/7 USD 3.600,00 350.000 Roteiro na Mao Itinerary of Naples, Florida 2/2 USD 620,00 4.000 All Planet Diaries 7 literally trips you must do February USD 1.300,00 5.100 Role pelo Mundo Marco Island l Florida l USA 2/12 USD 2.850,00 18.000 Brasilturis Rest in Paradise February USD 5.300,00 10.500 Total USD 13.670,00 387.600 SOCIAL MEDIA Facebook Paradise Coast Facebook address is www.facebook.com/paradisecoastbr We achieved a significant rate of engagement and have now over 14,979 likes on the page. February 27, 2017 Tourism Staff Reports 11 A-H 37 of 47 Promoting Carnaval getaway Post with video Post shared form partner February 27, 2017 Tourism Staff Reports 11 A-H 38 of 47 Instagram February 27, 2017 Tourism Staff Reports 11 A-H 39 of 47 Regram/Repost Video post February 27, 2017 Tourism Staff Reports 11 A-H 40 of 47 Prospect work for March  Adjustment of Co-Op proposals totally focused on trainings  Training in São Paulo with Trade Tour Operator on March 9  Training with Visit Florida partners on March 7  Regular sales calls and visits  Participation on Visit USA SP and Rio  Preparation of meeting and interview schedule for WTM  Participation in TBN Búzios  At least 1 press release for the media  At least 10 media calls/meetings  Gather opportunities for group and individual media FAMs  Host Ana Paula from Orlando 4 You in March 24/25 nearly costless February 27, 2017 Tourism Staff Reports 11 A-H 41 of 47 VISITOR SERVICES REPORT- Lori Lou Waddell February 2017 Visitor Profiles Month Big Cypress Oasis Everglades Immokalee Marco Island Naples YTD Total Year 2015 52,473 107,564 85,941 1,103 6,810 20,419 274,310 Year 2016 65,051 104,162 67,403 1,252 6,321 6,992 251,180 Jan 2017 6,866 11,624 6,840 148 829 1,072 27,379 Feb 2017 8,092 14,656 8,993 80 1,019 1,031 33,871 Naples and Marco Island International Visitor Information Center Visitor Origins February 27, 2017 Tourism Staff Reports 11 A-H 42 of 47 Naples and Marco Island Domestic Visitor Information Center Visitor Origins Argentina 1% Belgium 0% Brasil 0% [CATEGORY NAME] [PERCENTAGE] China 0% Columbia 1% Cuba 0% Denmark 0% Finland 0% [CATEGORY NAME] [PERCENTAGE] [CATEGORY NAME] [PERCENTAGE] Greece 0% Holland 0% Ireland 1% Israel 1% Italy 0% Lithuania 0% Malaysia 0% Mexico 0% Netherlands 3%New Zealand 0% Norway 0% Russia 0% Spain 0% Sweden 1% Switzerland 2% Turkey 1% [CATEGORY NAME] [PERCENTAGE] Uruguay 0% Venezuela 0% International Origins February 27, 2017 Tourism Staff Reports 11 A-H 43 of 47 Naples Visitor Information Center Alaska 0% California 1% Colorado 1%Connecticut 2% [CATEGORY NAME] [PERCENTAGE] Georgia 1% Illinois 8% Indiana 4% Iowa 3% Kentucky 1% Louisiana 0% Maryland 2% [CATEGORY NAME] [PERCENTAGE][CATEGORY NAME] [PERCENTAGE] [CATEGORY NAME] [PERCENTAGE]Missouri 2% New Jersey 5% New York 7% North Dakota 0% Ohio 5% Oklahoma 0% Oregon 0% Pennsylvania 8% Rhode Island 1% South Dakota 1% Tennessee 1% Texas 1% Virginia 2% Washington 1% West Virginia 1% Wisonsin 5%U.S. Origins February 27, 2017 Tourism Staff Reports 11 A-H 44 of 47 FIRST VISIT-YES 40% FIRST VISIT-NO 60% VISITATION HOTEL/ MOTEL 17% Seasonal RENTAL 50% 2ND HOME 13% FAMILY/ FRIEND 20% ACCOMMODATION February 27, 2017 Tourism Staff Reports 11 A-H 45 of 47 Activities for the Period  Respond to all emails regarding tourism in Collier County coming to Chamber of Commerce  Respond to requests for Visitor and Relocation packets  Update Visitor Counts for Collier County Visitor Information Centers  Update Statistics for Naples Visitor Information Center  Request all materials below par levels for Visitor Information Center from attractions, hotels, restaurants LEISURE 96% MTG/ OTHER 4% REASON FOR VISIT FLY 42% DRIVE 53% Both FLY & DRIVE 5% TRANSPORTATION February 27, 2017 Tourism Staff Reports 11 A-H 46 of 47  Manage VIC Vol Schedule  Manage/update/email Calendar of Events for Tourism partners  Manage daily operation of Visitor Information Center  Manage all requests for Visitor and Relocation materials  Contact with Immokalee, Marco Island, Everglades and Big Cypress for update on Visitor Guides, Maps  Coordinate FAM to Collier Mosquito Control District on March 13th- visit Research Lab, outdoor Habitat Area and hangar to see aircraft fleet.  Register for GMID Education Event  Volunteer representative for Information Booth on Saturday, March 11, 8:00am Southern Tropics Pickleball Tournament at East Naples. Distribution  40 Naples on the Gulf to Marco Island Visitor Center  60 Paradise Coast Visitor Guide, Naples on the Gulf & Must Do for destination wedding in March  50 Naples on the Gulf, Paradise Coast Visitor Guide, Downtown to Hilton for wedding  4 Cases Downtown Guide to Inn on Fifth  2 Cases Naples on the Gulf to Third Street Concierge  New Map Orders for: 2 Cases Big Cypress Nat’l Preserve, 10 Cases Everglades City, 1 Case Immokalee, 2 Cases Marco Island & 6 Cases Naples Visitor Information Center  50 Naples on the Gulf, Paradise Coast, Downtown and Fifth Avenue guides, calendar of events for Macomb University reunion  25 Paradise Coast Visitor Guides to AAA Club Alliance in Cincinnati OH  1 Case Maps to Parkway Motel and Marina on Chokoloskee Attendance  Chamber of Commerce monthly events  TDC Meeting  Sports Council Meeting  CVB Sales Lunch Meeting  Rail Car Design Meeting & design update  UF Extension focus group on land eco-tourism-Library  Conservancy discussion on Legislative Priorities: oil and gas laws, Lake Okeechobee, Everglades restoration projects relating to tourism-Eaton Conservation Hall-Robert Moher intro speaker  BID Marketing Meeting February 27, 2017 Tourism Staff Reports 11 A-H 47 of 47