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TDC Minutes 02/27/2017 February 27, 2017 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, February 27, 2017 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Donna Fiala Vice Chairman: Susan Becker Victor Rios Clark Hill Robert Miller Ed (Ski) Olesky Mac Chaudhry Michelle McLeod Nancy Kerns ALSO PRESENT: Jack Wert, Tourism Director Barry Williams, Director, Parks and Recreation Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator Michael Obyc, Sports Marketing 1 MEETING AGENDA& NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center,Administration Bldg. F, 3rd Floor 3299 East Tamiami Trail, Naples, FL 34112 February 27, 2017 9:00 am Collier County Commission Chambers * Requires TDC Action 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. *AGENDA AND MINUTES A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes i. Regular Meeting 1/23/17 5. Presentations/Public Comment-(3 minutes each) A. Mac Chaudhry Recognition 6. * CONSENT AGENDA All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s)will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. COASTAL ZONE MANAGEMENT These items have been before the Coastal Advisory Committee (CAC)and have received a recommendation by majority vote of the CAC to proceed with the requested work after further recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a finding that each project promotes tourism. B. BEACH PARK FACILITIES These items have been before the Parks and Recreation Advisory Board (PARAB)and have received a recommendation by majority vote of the PARAB to proceed with the requested work after further recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a finding that each project promotes tourism. i. Barefoot Beach Boardwalk Inspection ii. Barefoot Beach Drainage Improvements iii. Clam Pass Inspection iv. Seagate Parking Lot Improvements v. Seagate Sidewalk and Landscape Improvements C. TOURISM DIVISION 7. NEW BUSINESS These items are for review and recommendation by the TDC and have not been reviewed by another County Advisory Board and are to be considered for funding by a majority vote and with a finding that each request promotes tourism. A. * EVENT FUNDING REQUESTS i. Sports Events Funding Request B. *OTHER TDT FUNDING REQUESTS C. *Miles Media Website Contract Amendment D. * North Collier Regional Park Field Returf E. * Paradise Coast Blueway Service Mark Renewals F. * Contract 16-6566 Renewal—Cision US, Inc. G. * Minto Communities-Spirit Promotions US Open Pickleball Donation H. *Advisory Board Nominations 8. OLD BUSINESS These items have been continued from a previous TDC meeting, or are reoccurring reports for review by the TDC. 9, Council Member Discussion 10. MARKETING PARTNER REPORTS These reports are provided to TDC members on the digital link above to the County website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. A. Research Data Services B. Paradise Advertising & Marketing, Inc. C. Lou Hammond &Associates D. Collier County Tourist Tax Collections E. Miles Partners-Website Activity F. Digital &Social Media- Paradise Advertising and Zebra Brazil G.Search Engine Optimization H. Phase V- Fulfillment Services 11. TOURISM STAFF REPORTS These activity reports are provided to TDC members on a digital link to the County website and will be presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff members at each TDC meeting. A. Director B. Group Sales C. Leisure &Travel Trade Sales D. Sports Marketing E. Public Relations&Communications F. Film Office G. International Representatives H. Visitor Centers 12. Detailed Staff Reports 13. Next Scheduled Meeting Date/Location—March 27, 2017 Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 14. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Jack Wert at(239)252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. February 27, 2017 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order—Commissioner Fiala Commissioner Fiala called the meeting to order at 9:03 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. AGENDA AND MINUTES A. Changes and Approval of Today's Agenda Mr. Olesky moved to approve the Agenda subject to adding an Item to consider Election of a Vice Chairman after the presentation for Item 5. Second by Mr. Chaudhry. Carried unanimously 9— 0. B. Approval of prior TDC Meeting Minutes i. Regular Meeting 1/23/2017 Ms. Becker moved to approve the minutes of the January 23, 2017 meeting as presented. Second by Mr. Rios. Carried unanimously 9—0. 5. Presentations/Public Comment- (3 minutes each) Mac Chaudhry Recognition Mr. Wert reported Mr. Chaudhry has resigned from the Tourist Development Council as he is relocating out of the area after living in the region for 28 years. The Council recognized his service to the citizens of Collier County. Election of a Vice Chairman Mr. Olesky moved to appoint Susan Becker as Vice Chairman of the Tourist Development Council. Second by Ms. Kerns. Carried unanimously 9—0. 6. CONSENT AGENDA All matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item(s) will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. COASTAL ZONE MANAGEMENT These items have been before the Coastal Advisory Committee (CAC) and have received a recommendation by majority vote of the CAC to proceed with the requested work after further recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a finding that each project promotes tourism. B. BEACH PARK FACILITIES These items have been before the Parks and Recreation Advisory Board(PARAB) and have received a recommendation by majority vote of the PARAB to proceed with the requested work after further recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a finding that each project promotes tourism. 2 February 27, 2017 i. Barefoot Beach Boardwalk Inspection Executive Summary"Recommendation to approve an expenditure of Tourist Development Tax for Category "A"Beach Park Facilities to Bridging Solutions, LLC under Contract Number #13-6164, "Professional Services for Engineers and Architects",for a boardwalk inspection at the Barefoot Beach Preserve Park for$13,040, and make a finding that this expenditure promotes tourism"dated February 27, 2017. ii. Barefoot Beach Drainage Improvements Executive Summary "Recommendation to an expenditure of Tourist Development Tax Category "A"Beach Park Facilities to Q. Grady Minor and Associates, P.A., using Contract Number #13-6164, "Professional Services for Engineers and Architects, "for an engineering report for drainage improvements at Barefoot Beach Park,for$4,590, and make a finding that this expenditure promotes tourism" dated February 27, 2017. iii. Clam Pass Inspection Executive Summary"Recommendation to approve an expenditure of Tourist Development Tax for Category "A"Beach Park Facilities to Bridging Solutions, LLC, using Contract Number #13-6164, "Professional Services for Engineers and Architects",for a boardwalk inspection at Clam Pass Park,for$10,468, and make a finding that this expenditure promotes tourism" dated February 27, 2017. iv. Seagate Parking Lot Improvements Executive Summary"Recommendation to approve the expenditure of Category "A"Beach Park Facility Tourist Tax Funds for Request for Quote (RFQ) to Bonness, Inc. in the amount of$21,594.03 for sealing and restriping the parking lot, and make a finding that this expenditure promotes tourism" dated February 27, 2017. v. Seagate Sidewalk and Landscape Improvements Executive Summary"Recommendation to approve the expenditure of Category "A"Beach Park Facility Tourist Tax Funds for Invitation to Bid(ITB) #16-7027 to Heritage Utilities, LLC in the amount of$156,467.89 for sidewalk widening and landscape enhancement at Seagate and North Gulf Shore beach access locations, to accept the donation of a Right of Entry to install and maintain the landscape enhancement, and make a finding that this expenditure promotes tourism" dated February 27, 2017. C. TOURISM DIVISION None Mr. Olesky moved to recommend the Board of County Commissioners approve the items listed in the Consent Agenda and hereby finds they promote tourism. Second by Mr. Rios. Carried unanimously 9—0. 7. New Business These items are for review and recommendation by the TDC and have not been reviewed by another County Advisory Board and are to be considered for funding by a majority vote and with a finding that each request promotes tourism. A. EVENT FUNDING REQUESTS i. Sports Events Funding Request 3 February 27, 2017 Mr. Obyc presented the Executive Summary "Recommend approval of Tourist Development Tax Category "B"funding to support the four upcoming April 2017 Sports Events up to $19,300.00 and make a finding that these expenditures promote tourism" dated February 27, 2017 for consideration. He noted the events include the: • Naples Spring Shootout youth soccer tournament from April 1-2, 2017 - $8,450. • Alligator Alley Challenge baseball tournament from April 21-23, 2017 - $3,500.00. • USPTA(US Professional Tennis Association)National Clay Court Championship from April 28-30, 2017 - $1,400. • Adidas Spring Classic youth soccer tournament from April 29-30, 2017 - $5,950. Staff noted the number of hotel nights generated is determined by discussions with the promoter, participant questionnaires, contacting the hotels, etc. The Council noted it may be beneficial to contact a representative from the event directly to garner accurate information as they have the accommodation information for all the teams given they need to contact them on scheduling prior to, and during the event(especially for rescheduling due to emergency weather situations, etc.). Ms. Becker moved to recommend the Board of County Commissioners approve of Tourist Development Tax Category "B"funding to support the four upcoming April 2017 Sports Events up to $19,300.00 and hereby finds the items promotes tourism. Second by Mr. Olesky. Carried unanimously 9—0. B. OTHER TDT FUNDING REQUESTS C. Miles Media Website Contract Amendment Mr.Wert presented the Executive Summary "Recommendation to approve Amendment#1 to Contract#13-6109 for Website Development and Maintenance with Miles Media and make a finding that these expenditures promote tourism" dated February 27, 2017 for consideration. He noted the revised contract includes increasing the maintenance hours from 20 to 25 per month, additional analytics and web site hosting. Staff does undertake approximately 2/3 of the maintenance required for the website, however the remaining work is the responsibility of the vendor given it deals with coding and programming for the back end of the portal. Ms. Becker moved to recommend the Board of County Commissioners approve Amendment#1 to Contract#13-6109 for Website Development and Maintenance with Miles Media and hereby finds the items promotes tourism. Second by Mr. Olesky. Carried unanimously 9—0. D. North Collier Regional Park Field Returf Mr.Williams presented the Executive Summary "Recommendation to approve initial funding for budget purposes in the amount of$1.8 million for conversion of multipurpose natural turf fields to artificial turf authorize necessary Tourist Development Council (TDC) Category "B" Tourism Promotion Fund(184) budget amendments in the amount of$1.8 million and make a finding that this expenditure promotes tourism" dated February 27, 2017 for consideration. He noted the request is for a$1.8M expenditure to replace the grass on two of the soccer fields at North Collier Regional Park(NCRP)with artificial turf. Dominic Amico,ABB presented the PowerPoint "North Collier Regional Park Conversion of Natural Grass to Artificial Turf'highlighting: 4 February 27, 2017 • The conversion will allow use of the fields 100 percent of the time given grass fields are out of commission a few months annually so the turf can recover. • The artificial turf will require substantially less "upkeep" as no irrigation, mowing, fertilizing, etc. is needed to maintain the surface. • The surface will be more amenable to use for multi purpose events such as soccer, lacrosse, concerts, etc. • Permitting will be required, however should not be an issue given the fields are existing and the proposal eliminates the use of irrigation water, fertilizer, etc. • The work should take 10 weeks to complete and can be undertaken during the summer months. Mr. Williams noted: • The Hunden Strategic Partners Study ("Collier County Market and Needs Assessment Analysis") commissioned by the BCC to identify areas where sports tourism in the County may be increased recommended improvements be made to NCRP to increase the potential number of events hosted. • There is no area to add playing fields at the park, so the conversion will increase the amount of annual playing time available at the facility. • The Parks and Recreation Advisory Board recommended approval of the proposed expenditure by a vote of 6 in favor and 1 opposed. The following items were discussed by Staff and the Council: • With respect to player safety and the surface, studies indicate athletes using artificial turf are less prone to injuries (other than those participating in tackle football). • The conversion is to primarily accommodate the growing demand for hosting sports events in the area which will increase the annual number of events to be held by approximately 25 percent. • No economic analysis or"Return on Investment"has been provided(other than data indicating a$6,000 annual savings in irrigation costs per field)with the request, nor data supporting the 25 percent increase estimated for events to be hosted. • The use of TDC funds is proposed as the expenditure will promote tourism and most of the players/spectators occupying hotel rooms will be from outside the County. • Impact fee revenue may not be utilized to fund the request as the facility was already constructed using the fees, and the item falls under the"repair and maintenance" category of expenditures. • It may be more beneficial to use the $1.8M of funds to promote the destination via advertising as for every dollar spent in the endeavor there is a return on investment of approximately $100. • Concern TDC funds have been used to fund other parks and recreation/beach facilities (Vanderbilt Parking Garage, etc.)with the revenue generated being allocated to the General fund or parks and recreation operation with no return to the TDC accounts. The Council determined to continue the item until the next meeting and requested Staff to provide an economic analysis including the cost/benefit,Return on Investment, etc. of the conversion. The analysis should include an estimate of revenue generated from the sports tourism events (parking fees, admission fees, team participation fees, etc.). 5 February 27, 2017 Mr. Williams reported the item is scheduled to be heard by the Board of County Commissioners on February 28, 2017 and he will notify them on the Council's directive. E. Paradise Coast Blueway Service Mark Renewals Mr. Wert presented the Executive Summary "Recommendation to approve payment of filing fees for renewal of Service Marks for Paradise Coast Blueway and Blueway Paddling Trail at a total cost of$975 and make a finding that this expenditure promotes tourism" dated February 27, 2017 for consideration. He noted the renewal is required every 3 - 4 years. Ms. Becker moved to Recommend the Board of County Commissioners approve payment of filing fees for renewal of Service Marks for Paradise Coast Blueway and Blueway Paddling Trail at a total cost of$975 and hereby finds the items promotes tourism. Second by Mr. Hill. Carried unanimously 9—0. F. Contract 16-6566 Renewal—Cision US, Inc. Mr. Wert presented the Executive Summary "Recommendation to renew Contract #16-6566 to Cision US Inc.for years 2 through 4 for Media Monitoring Services and make a finding that this action promotes tourism" dated February 27, 2017 for consideration. He noted the work involves tracking public relations and other efforts via the website and monthly reports are provided to the Council on the activity. The contract has a 30 day "opt out" if the County determines the agreement should be cancelled. Mr. Hill moved to recommend the Board of County Commissioners renew Contract#16-6566 to Cision US Inc.for years 2 through 4 for Media Monitoring Services and hereby finds the item promotes tourism. Second by Mr. Olesky. Carried unanimously 9—0. Break 10:13 a.m. Reconvened 10:27 a.m. G. Minto Communities - Spirit Promotions US Open Pickleball Donation Mr. Wert presented the Executive Summary "Recommendation to accept a multiple year donation from Minto Communities and Spirit Promotions for future marketing and promotion of Pickleball and other sports tourism events in Collier County" dated February 27, 2017 for consideration. Mr. Olesky moved to recommend the Board of County Commissioners accept a multiple year donation from Minto Communities and Spirit Promotions for future marketing and promotion of Pickleball and other sports tourism events in Collier County. Second by Ms. Becker. Carried unanimously 9—0. H. Advisory Board Nominations Mr. Wert presented the Executive Summary "Tourist Development Council (TDC)Appointment Review" dated February 27, 2017 for consideration. He noted Ronald Albeit, Dan Sullivan and Tom White have applied for the position vacated by Mr. Chaudhry. Mr. Hill nominated Tom White to fill the position. Ms. McLeod nominated Dan Sullivan to fill the position. Mr. Rios nominated Ron Albeit to fill the position. 6 February 27, 2017 Commissioner Fiala polled the Council to determine which candidate's application should be forwarded to the Board of County Commissioner's for consideration with the applicants each receiving 3 votes. The Council determined to continue the item until the next meeting and requested any interested applicant be present to answer any questions the Council may re-vote on the applications. 8. Old Business These items have been continued from a previous TDC meeting, or are reoccurring reports for review by the TDC. Speakers Commissioner Taylor addressed the Council on the proposed conversion of the grass fields at NCRP to artificial turf noting the funding request is a sports tourism item and was generated as part of a recommendation in the Hunden Strategic Partners Study. Historically, the County has had to turn down requests for events to be held at the park due to capacity issues. TDC funds have been used in the past for capital improvements such as the $750,000 for construction of a shade structure for the Pickleball Court at East Naples Community Park. Local funding participation utilizing $60M of impact fees occurred when the park was originally constructed. Tim Durham, Executive Manager of Corporate Business Operations noted the life of the artificial turf is approximately 10 years and only the "surface"would need to be replaced at a cost of 15 percent of the original expenditure. Mr. Williams noted the item would be returned to the Council for consideration once the actual construction bids have been obtained for the project. The Council noted they are in favor of the concept; however the issue is whether$1.8M of TDC monies should be utilized to fund the project. 9. Council Member Discussion Ms. Kerns requested the Agenda for the March meeting include an update on the beach trolley. Ms. McLeod recommended the Members email addresses be made available to the public on the TDC's web page. 10. Marketing Partner Reports These reports are provided to TDC members on the digital link above to the County website. The Research Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by Tourism staff at each TDC meeting. Marketing Partner Reports—February 27, 2017 A. Research Data Services—Dr.Walter Klages "Research Report—Klages Research and Research Data Services, Inc. B. Paradise Advertising—Cedar Hames/Nicole Delaney Paradise Advertising and Marketing, Inc—Marketing Report C. Lou Hammond Group -Jonell Modys "Lou Hammond Group and CVB PR Team Public Relations Report" 7 February 27, 2017 D. Collier County Tourist Tax Collections—Jack Wert "Collier County Tax Collector Tourist Tax Collections" E. Miles Partners—Website Activity—Buzzy Ford "Web Site Analytics" F. Digital& Social Media-Paradise Advertising and Zebra Brazil "Brazil Social Media Marketing" G. Atilus—Search Engine Optimization "Digital/Social Media Marketing" H. Phase V- Fulfillment Services—Jack Wert "Phase V Fulfillment Services" 11. Tourism Staff Reports These activity reports are provided to TDC members on a digital link to the County website and will be presented to the TDC on an as needed basis. TDC members may request a presentation by Tourism staff members at each TDC meeting. A. Director B. Group Sales C. Leisure and Travel Trade Sales D. Sports Marketing E. Public Relations & Communications F. Film Office G. International Representatives H. Visitor Centers 12. Detailed Staff Reports Submitted 13. Next Scheduled Meeting Date/Location—March 27,2017—9:00 a.m. Collier County Government Center, Administration Bldg. F,3rd Floor, 3299 East Tamiami Trail,Naples,Florida 34112 There being no further business for the good of the County,the meeting was adjourned by order of the chair at 11:53 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Chairman, Commissioner Donna Fiala These minutes approved by the Board/Committee on as presented ✓ or as amended 8