Agenda 02/28/2017 Item #16F 102/28/2017
EXECUTIVE SUMMARY
Recommendation to renew Contract #16-6566 to Cision US Inc. for years 2 through 4 for Media
Monitoring Services and make a finding that this action promotes tourism.
_____________________________________________________________________________________
OBJECTIVE: To renew Contract #16-6566 to Cision US Inc. for Media Monitoring Services on behalf
of the Tourism Division.
CONSIDERATIONS: Media Monitoring is a highly specialized service that is only provided by a
handful of companies nationwide. This is a very important tool for the Tourism Division Public Relations
staff to analyze the output of print, online, broadcast and social media editorial coverage of tourism
activities in our community. The monitoring service entails evaluating, r eporting and republishing, with
permission, the analytics of our promotional efforts world-wide.
RFQ # 16-6566 for media monitoring services was publically solicited and awarded for multiple years.
The solicitation requested a one year initial term with three one year renewals at the discretion of the
County.
In preparation for this renewal, Cision offered to lock pricing for the remaining renewal years of the
contract if all of the renewals are exercised immediately. Tourism Staff has been very pleased with the
services provided by Cision and believes that over the course of the three remaining years, this action will
save money and administrative time.
Staff recommends that the agreement with Cision US Inc. be renewed for years 2 through 4 (2/25/2017 -
2/24/2020)
ITB # 16-6566 for media monitoring services was posted on Tuesday, January 5, 2016. E-mail notices
were sent to 376 firms with 46 firms downloading the full solicitation package. Three bids were received
by the posted deadline of Tuesday, January 19, 2016. One bidder was found non-responsive. The award
of the ITB for one (1) year with three (3) one (1) year renewal options, and the first year of funding was
approved by the Tourist Development Council on March 28, 2016 and the Board of County
Commissioners on April 12, 2016 (Item 16.F.7).
The awarded vendor has performed its contractual duties to the satisfaction of the using division, and
offered to perform the second year of award with no price increase. Procurement Services recommends
renewal of this award with Cision US Inc.
FISCAL IMPACT: The four quarterly installment payments of $2,866.88, for a total annual amount of
$11,467.50 is covered in the Tourism Divisions’ Board approved FY 17 budget in Fund 184, Contracted
Services. Fiscal impact from the three additional renewal years is $34,402.50.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management plan from this
action.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council will review this
item at its regularly scheduled meeting on February 27, 2017 and the recommendation will be provided to
the BCC on the change sheet for the February 28, 2017 meeting.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To recommend the renewal of Contract #16-6566 to Cision US, Inc. for Media
16.F.1
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02/28/2017
Monitoring Services at an annual cost of $11,467.50 and make a finding that this expenditure promotes
tourism.
Prepared by: Jack Wert, Tourism Division Director
ATTACHMENT(S)
1. 16-6566NSCision_Contract_20170215195937.783_X (PDF)
2. Renewal Document (PDF)
16.F.1
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COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.1
Doc ID: 2754
Item Summary: Recommendation to renew Contract #16-6566 to Cision US Inc. for years 2
through 4 for Media Monitoring Services and make a finding that this action promotes tourism.
Meeting Date: 02/28/2017
Prepared by:
Title: Tourist Development Tax Coordinator – Tourism
Name: Kelly Green
02/15/2017 3:31 PM
Submitted by:
Title: Division Director - Tourism – Tourism
Name: Jack Wert
02/15/2017 3:31 PM
Approved By:
Review:
Tourism Jack Wert Additional Reviewer Completed 02/15/2017 5:00 PM
Procurement Services Lissett DeLaRosa Level 1 Purchasing Gatekeeper Completed 02/16/2017 8:51 AM
Procurement Services Ted Coyman Additional Reviewer Completed 02/16/2017 5:20 PM
Procurement Services Adam Northrup Additional Reviewer Completed 02/17/2017 7:33 AM
Procurement Services Michael Cox Additional Reviewer Skipped 02/17/2017 9:08 AM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 02/17/2017 1:53 PM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 02/17/2017 2:04 PM
Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 02/17/2017 2:12 PM
Budget and Management Office Ed Finn Additional Reviewer Completed 02/17/2017 5:01 PM
County Manager's Office Nick Casalanguida Level 4 County Manager Review Completed 02/19/2017 11:47 AM
Board of County Commissioners MaryJo Brock Meeting Pending 02/28/2017 9:00 AM
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Packet Pg. 1254 Attachment: 16-6566NSCision_Contract_20170215195937.783_X (2754 : Cision US Renewal)
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Packet Pg. 1267 Attachment: Renewal Document (2754 : Cision US Renewal)
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Packet Pg. 1272 Attachment: Renewal Document (2754 : Cision US Renewal)