TDC Agenda 02/27/2017MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor
3299 East Tamiami Trail, Naples, FL 34112
February 27, 2017 9:00 am
Collier County Commission Chambers
* Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. *AGENDA AND MINUTES
A. Changes and Approval of Today’s Agenda
B. Approval of prior TDC Meeting Minutes
i. Regular Meeting 1/23/17
5. Presentations / Public Comment - (3 minutes each)
A. Mac Chaudhry Recognition
6. * CONSENT AGENDA
All matters listed under this agenda item are considered to be routine and action will be taken by one
motion without separate discussion of each item. If discussion is desired by a member of the Council, that
item(s) will be moved from the Consent Agenda and considered separately under New Business or Old
Business.
A. COASTAL ZONE MANAGEMENT
These items have been before the Coastal Advisory Committee (CAC) and have received a
recommendation by majority vote of the CAC to proceed with the requested work after further
recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a
finding that each project promotes tourism.
B. BEACH PARK FACILITIES
These items have been before the Parks and Recreation Advisory Board (PARAB) and have received a
recommendation by majority vote of the PARAB to proceed with the requested work after further
recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a
finding that each project promotes tourism.
i. Barefoot Beach Boardwalk Inspection
ii. Barefoot Beach Drainage Improvements
iii. Clam Pass Inspection
iv. Seagate Parking Lot Improvements
v. Seagate Sidewalk and Landscape Improvements
C. TOURISM DIVISION
7. NEW BUSINESS
These items are for review and recommendation by the TDC and have not been reviewed by another
County Advisory Board and are to be considered for funding by a majority vote and with a finding that
each request promotes tourism.
A. * EVENT FUNDING REQUESTS
i. Sports Events Funding Request
B. * OTHER TDT FUNDING REQUESTS
C. * Miles Media Website Contract Amendment
D. * North Collier Regional Park Field Returf
E. * Paradise Coast Blueway Service Mark Renewals
F. * Contract 16-6566 Renewal – Cision US, Inc.
G. * Minto Communities - Spirit Promotions US Open Pickleball Donation
H. *Advisory Board Nominations
8. OLD BUSINESS
These items have been continued from a previous TDC meeting, or are reoccurring reports for review by
the TDC.
9. Council Member Discussion
10. MARKETING PARTNER REPORTS
These reports are provided to TDC members on the digital link above to the County website. The
Research Data Services report will be presented on a monthly basis, and the other reports will be
presented at TDC meetings on an as needed basis. TDC members may request a presentation by the
Marketing Partner representative or by Tourism staff at each TDC meeting.
A. Research Data Services
B. Paradise Advertising & Marketing, Inc.
C. Lou Hammond & Associates
D. Collier County Tourist Tax Collections
E. Miles Partners - Website Activity
F. Digital & Social Media- Paradise Advertising and Zebra Brazil
G.Search Engine Optimization
H. Phase V - Fulfillment Services
11. TOURISM STAFF REPORTS
These activity reports are provided to TDC members on a digital link to the County
website and will be presented to the TDC on an as needed basis. TDC members may
request a presentation by Tourism staff members at each TDC meeting.
A. Director
B. Group Sales
C. Leisure & Travel Trade Sales
D. Sports Marketing
E. Public Relations & Communications
F. Film Office
G. International Representatives
H. Visitor Centers
12. Detailed Staff Reports
13. Next Scheduled Meeting Date/Location – March 27, 2017 Collier County Government Center,
Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112
14. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in
writing, to the Council prior to the meeting if applicable.
For more information, please contact Jack Wert at (239) 252-2402.
If you are a person with a disability who needs any accommodation in order to participate in this
proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the
Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples,
FL 34112-5356, (239) 252-8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying
activities (including, but not limited to, addressing the Board of County Commissioners before the Board
of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board
Minutes and Records Department.
January 23, 2017
1
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, January 23, 2017
LET IT BE REMEMBERED the Collier County Tourist Development Council in and for
the County of Collier, having conducted business herein, met on this date at 8:30 AM in a
REGULAR SESSION in Building “F” of the Government Complex, Naples, Florida
with the Following members present:
Chairman: Commissioner Penny Taylor
Vice Chairman: Susan Becker
Victor Rios
Clark Hill
Robert Miller (Excused)
Ed (Ski) Olesky
Mac Chaudhry
Michelle McLeod
Nancy Kerns
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Manager, Coastal Zone Management
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
Michael Obyc, Sports Marketing
January 23, 2017
2
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order – Commissioner Taylor
Commissioner Taylor called the meeting to order at 8:30 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. AGENDA AND MINUTES
A. Changes and Approval of Today’s Agenda
Mr. Olesky moved to approve the Agenda subject to the following changes:
Continuing Item #7.C until the February meeting.
Hearing Item #8.A after Item #5.
Second by Ms. McLeod. Carried unanimously 8 – 0.
B. Approval of prior TDC Meeting Minutes
i. Regular Meeting 11/28/2016
Ms. Becker moved to approve the minutes of the November 28, 2016 meeting as presented.
Second by Mr. Chaudhry. Carried unanimously 8 – 0.
5. Presentations/Public Comment - (3 minutes each)
i. FBU Event Report
Mr. Wert provided an update on the Football University Event noting:
The championship event held in Naples in December of 2016 generating $2.1M being spent
in the area by attendees.
The 24 teams competing generated 2,250 hotel room nights, 3,000 spectators and
participation by approximately 900 athletes.
The event will be held again in 2017 and provides valuable exposure for the area in
broadcasts of the championship game on television and advertising on other football
broadcasts (US Army All American Bowl, etc.).
ii. Paradise Reef
Henry Julian, John Scouler and Diane Flagg reported:
The documentary “Paradise Reef” originally aired on June 30, 2016.
Since that time, it has been broadcast in a total market area of 21M people, aired on all 9
Florida PBS stations as well as some in Mississippi and Alabama.
It has aired in 2,150 cities and 42 countries worldwide and the film received an Emmy award
from the Suncoast Chapter of the National Academy of Television Arts Sciences.
Additional reefs may be deployed as donation funds become available with the reefs are
expected to remain for 800 years providing valuable fish habitat.
January 23, 2017
3
8. Old Business
These items have been continued from a previous TDC meeting, or are re-occurring reports for review
by the TDC.
A. Marketing Discussion – Continued from November 28, 2016 meeting
Commissioner Taylor presented the document “Comments to CVB Response dated 11/25/2016”
which outlined the results on research into the number of visitors each month to the County and
related promotional spending which indicates there is no direct correlation between the increasing
funds spent on destination marketing and visitor arrivals.
Mr. Wert presented the document “Responses to Questions on Destination Marketing Efforts,
January 20, 2017” noting studies indicate there is no direct correlation between destination
marketing and visitor arrivals. The means to measure the effectiveness of destination marketing
efforts is the amount of direct visitor spending, demand for the destination, repeat visitation and
limiting declines in economic downturns.
The following items were discussed by the Council following the presentations:
The Convention and Visitors Bureau’s (CVB) marketing budget is approximately $5M
annually, at the lower end when compared to the other competitive destination markets in
Florida.
The County currently allocates $2.5M annually to beach renourishment, an amount
satisfactory to maintain the beaches in their current state through truck haul projects.
There is currently $6-7M in catastrophic reserves held for beach renourishment and another
$12M in available for use for a major renourishment project.
Indications are if renourishment was required due to damage from a major storm event, a
hopper dredge project would be required at a cost to $20-30M.
Consideration may want to be given to investigating options available to address any
shortfalls which may include increasing the tourist tax rate from 4 percent to 5 percent, or
maintaining the current rate and reallocating the funding percentages within the existing
categories identified for use.
6. CONSENT AGENDA
All matters listed under this agenda item are considered to be routine and action will be taken by one
motion without separate discussion of each item. If discussion is desired by a member of the Council,
that item(s) will be moved from the Consent Agenda and considered separately under New Business or
Old Business.
A. COASTAL ZONE MANAGEMENT
These items have been before the Coastal Advisory Committee (CAC) and have received a
recommendation by majority vote of the CAC to proceed with the requested work after further
recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make
a finding that each project promotes tourism.
i. Collier County Beach and Inlets Monitoring Proposal
The Executive Summary “Recommendation to approve a proposal from Humiston & Moore
Engineers for Collier County Beaches and Inlets Annual Monitoring for 2017 under Contract
No. 15-6382, authorize the County Manager or his designee to execute the work order for a not
to exceed amount of $182,840 and makes a finding that this expenditure promotes tourism”
dated January 23, 2017.
January 23, 2017
4
During Council discussions it was noted the Florida Department of Parks is responsible for
maintaining the Wiggins Pass Park beaches, however during the dredging of Wiggins Pass, sand
is placed on the north and south side of the Pass at the direction of the State Agencies.
B. BEACH PARK FACILITIES
These items have been before the Parks and Recreation Advisory Board (PARAB) and have received
a recommendation by majority vote of the PARAB to proceed with the requested work after further
recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make
a finding that each project promotes tourism.
i. Clam Pass Beach Park Electrical Upgrade
The Executive Summary “Recommendation to award Invitation to Bid No. 16-7028 to John R.
Toscano, Inc., for the “Clam Pass Beach Park Electrical Upgrade,” an expenditure in the
amount of $603,500, plus $5,000.00 for county permitting fees for a total of $608,500, authorize
the Chairman to execute the contract, and make a finding that this expenditure promotes
tourism” dated January 23, 2017.
ii. McGee Work Order
The Executive Summary “Recommendation to award Invitation to Bid No. 16-7028 to John R.
Toscano, Inc., for the “Clam Pass Beach Park Electrical Upgrade,” an expenditure in the
amount of $603,500, plus $5,000.00 for county permitting fees for a total of $608,500, authorize
the Chairman to execute the contract, and make a finding that this expenditure promotes
tourism” dated January 23, 2017.
iii. Tigertail Beach Signage
The Executive Summary “Recommendation to approve the expenditure of Category “A” Beach
Park Facility Tourist Tax funds for Beach Park Entrance Enhancement and Interpretive Signage
at Tigertail Beach Park for $23,459.71, award request for quote (RFQ) to Sign Pro of North
Florida, Inc., and make a finding that this expenditure promotes tourism” dated January 23,
2017.
C. TOURISM DIVISION
None
Ms. Becker moved to recommend the Board of County Commissioners approve the items listed on
the Consent Agenda as presented and hereby finds the items promote tourism. Second by Ms.
Kerns. Carried unanimously 8 – 0.
7. New Business
These items are for review and recommendation by the TDC and have not been reviewed by another
County Advisory Board and are to be considered for funding by a majority vote and with a finding that
each request promotes tourism.
A. EVENT FUNDING REQUESTS
i. March Sports Events Funding Request
Mr. Obyc presented the Executive Summary “Recommend approval of Tourist Development Tax
Category “B” funding to support the two upcoming FY 17 Sports Events up to $6,500.00 and
make a finding that these expenditures promote tourism” dated January 23, 2017 for
consideration. He noted the events are the Southern Tropics Pickleball Tournament to be held
from March 10-12, 2017 - $5,500 and Southern Tropics Pickleball Tournament from March 10-
12, 2017 - $1,000.
January 23, 2017
5
Ms. Becker moved to recommend the Board of County Commissioners approve Tourist
Development Tax Category “B” funding to support the two upcoming FY 17 Sports Events up
to $6,500.00 as presented and hereby finds the items promote tourism. Second by Mr. Hill.
Carried unanimously 8 – 0.
ii. ISPS Softball Event Funding Request
Mr. Obyc presented the Executive Summary “Recommend approval of Tourist Development
Tax Category “B” funding to support the ISPS Softball event up to $3,500.00 and make a finding
that these expenditures promote tourism” dated January 23, 2017 for consideration. He noted
the event is the ISPS (International Slow Pitch Softball) Super Bowl Bash will be held from
February 4-5, 2017 at North Collier Regional Park - $3,500.00.
Ms. Becker moved to recommend the Board of County Commissioners approve Tourist
Development Tax Category “B” funding to support the ISPS Softball event up to $3,500.00
as presented and hereby finds the items promote tourism. Second by Ms. Kerns. Carried
unanimously 8 – 0.
The Council requested Staff to:
1. Ensure the monthly update from Sports Marketing includes detailed data on Staff’s
activities.
2. Provide emergency contact information so a Council Member may contact Staff the
morning of the meeting if they are unable to attend because of an unexpected
circumstance.
Break: 10:05 a.m.
Reconvened: 10:15 a.m.
B. OTHER TDT FUNDING REQUESTS
C. Miles Media Website Contract Amendment
Continued
D. Hunden Strategic Partners - Advisory Services for Amateur Sports Complex
Mr. Wert presented the Executive Summary “Recommendation to approve the funding for change
order #1 to Contract #15-6419 – Sports Facilities Assessment with Hunden Strategic Partners and
make a finding that these expenditures promotes tourism” dated January 23, 2017 for consideration.
He noted the request is an extension of the original contract to allow the company to review an in
depth analysis prepared by two engineering firms on the potential to develop a sports facility at
specific sites identified by the County. The findings will be reviewed by the TDC at their February
meeting and the funds required for the work are available in the budget.
Staff to provide Mr. Rios a copy of the original proposal approved by the County.
Ms. Becker moved to recommend the Board of County Commissioners approve the funding for
change order #1 to Contract #15-6419 – Sports Facilities Assessment with Hunden Strategic
Partners as presented and hereby finds the items promote tourism. Second by Mr. Olesky.
Carried unanimously 8 – 0.
January 23, 2017
6
E. FY 18 TDC Category B and C-2 Grant Application Review
Mr. Wert presented the Executive Summary “Review and recommend approval of Tourist
Development Council Grant Applications for Category B and C-2 and Sports Event Assistance for
FY 18 (October 1, 2017 - September 30, 2018) and make a finding that these expenditures promote
tourism” dated January 23, 2017 for consideration. He noted:
In 2016, a major overhaul of the guidelines was completed for the Category B and C-2 and
Sports Event Assistance Grant applications including clarifying the requirements of the
Collier County Clerk Office for payments to the applicant.
In 2017, minor changes are proposed to the questionnaire, etc. and the Grant funds have been
incorporated into the Convention and Visitor’s Bureau’s budget.
The notification for the availability of the grants is disseminated to the public via
organizations such as the Naples Daily News, Collier County Lodging and Tourism Alliance
and the Greater Naples Chamber of Commerce.
The term “large amount of overnight visitors” is defined as those events generating at least
100 hotel room nights.
The Council recommended all applications should be required to be submitted by 5:00 p.m. on the
due date (electronic, hand delivered, etc.).
Mr. Rios moved to recommend the Board of County Commissioners approve Tourist Development
Council Grant Applications for Category B and C-2 and Sports Event Assistance for FY 18
(October 1, 2017 - September 30, 2018). Second by Mr. Chaudhry. Carried unanimously 8 – 0.
9. Council Member Discussion
The Members thanked Commissioner Taylor for her service to the Council.
Mr. Wert reported he is meeting with representatives of Airbnb on their requirements to pay the
Tourist Development Tax for rooms rented in the County through their service.
Ms. Kerns recommended the Staff reports be streamlined so one selected Staff member provides
a 5 – 10 minute presentation each month on their activities. The Staff could be rotated on a
monthly basis so they are not spending unnecessary time attending the meetings when they
could be conducting client business beneficial to the goals of the CVB.
Staff reported they are still investigating the feasibility of the meeting packet being available via
IPad.
10. Marketing Partner Reports
These reports are provided to TDC members on the digital link above to the County website. The
Research Data Services report will be presented on a monthly basis, and the other reports will be
presented at TDC meetings on an as needed basis. TDC members may request a presentation by the
Marketing Partner representative or by Tourism staff at each TDC meeting.
Marketing Partner Reports – January 23, 2017
A. Research Data Services – Dr. Walter Klages
“Research Report – Klages Research and Research Data Services, Inc.
B. Paradise Advertising – Cedar Hames/Nicole Delaney
Paradise Advertising and Marketing, Inc – Marketing Report
Ms. Kerns and Mr. Chaudhry left the meeting at 11:03 a.m.
January 23, 2017
7
C. Lou Hammond Group - Jonell Modys
“Lou Hammond Group and CVB PR Team Public Relations Report”
Commissioner Taylor left the meeting at 11:15 a.m.
D. Collier County Tourist Tax Collections – Jack Wert
“Collier County Tax Collector Tourist Tax Collections”
E. Miles Partners – Website Activity – Buzzy Ford
“Web Site Analytics”
F. Digital & Social Media - Paradise Advertising and Zebra Brazil
“Brazil Social Media Marketing”
G. Atilus – Search Engine Optimization
“Digital/Social Media Marketing”
H. Phase V - Fulfillment Services – Jack Wert
“Phase V Fulfillment Services”
11. Tourism Staff Reports
These activity reports are provided to TDC members on a digital link to the County
website and will be presented to the TDC on an as needed basis. TDC members may
request a presentation by Tourism staff members at each TDC meeting.
A. Director – Jack Wert
B. Group Sales – Debi Benedetti
C. Leisure and Travel Trade Sales
D. Sports Marketing
E. Public Relations & Communications – Jonell Modys
F. Film Office – Jack Wert
G. International Representatives – Jack Wert
H. Visitor Centers – Lori Lou Waddell
12. Detailed Staff Reports
Submitted
13. Next Scheduled Meeting Date/Location – February 27, 2017 – Time TBD.
Collier County Government Center, Administration Bldg. F, 3rd Floor,
3299 East Tamiami Trail, Naples, Florida 34112
There being no further business for the good of the County, the meeting was adjourned by order
of the Vice-Chair at 11:39 A.M.
January 23, 2017
8
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
_________________________________
Chairman, Commissioner Penny Taylor
These minutes approved by the Board/Committee on _________________ as presented________ or as
amended ___________.
EXECUTIVE SUMMARY
Recommendation to approve an expenditure of Tourist Development Tax for Category “A” Beach
Park Facilities to Bridging Solutions, LLC under Contract Number 13-6164, “Professional Services
for Engineers and Architects”, for a boardwalk inspection at the Barefoot Beach Preserve Park for
$13,040, and make a finding that this expenditure promotes tourism.
OBJECTIVE: To obtain an inspection report on the boardwalk system and bathhouse structure at the
Barefoot Beach Preserve Park.
CONSIDERATION: The existing boardwalk system and bathhouse structure at Barefoot Beach
Preserve is over 20 years old. The boardwalk system is approximately 1,650 feet long and includes three
beach access points. The boardwalk connects the bathhouse structure to the beach and includes Cabana
Dan’s pavilion at the north beach access point.
The structure is located in a marine environment which has caused deterioration of the boardwalk
components and safety concerns that need to be addressed. For example, some of the supports in the
bathhouse substructure have visibly rusted through and are in need of replacement. This may present a
safety issue, and a more thorough inspection is needed to determine any additional structural concerns. In
addition, the handrail system along the boardwalk requires maintenance, and the continuous expansion
and contraction of the deck boards over time have caused loosening and warping.
To maintain longevity of the boardwalk system and bathhouse structure, an evaluation is needed to assess
the current condition and Future Year maintenance budgeting, for repairs. The assessment will include a
structural inspection of the pilings, superstructure and connecting hardware. The assessment will address
any safety issues and provide a recommendation for modifying the north beach access to provide
Americans with Disabilities Act (ADA) accessibility. Additionally, an Opinion of Probable Cost is
needed for Future Year maintenance budgeting and expected replacement costs for the boardwalk and
structural elements.
ADVISORY BOARD RECOMMENDATION: On April 25, 2016 the Tourist Development Council
(TDC) approved a grant application for $2,165,000 for Beach Park Facilities, with $40,000 approved
for the Barefoot Beach Preserve boardwalk assessment, with a 7-0 vote.
FISCAL IMPACT: Funding in the amount of $13,040 from Tourist Development revenues is available
and appropriated for this Project No. 80344 (Barefoot Beach Boardwalk and Pavilion) within the Parks
and Recreation Beach Park Facilities Capital Fund 183 (TDC Beach Parking Facilities).
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this
action.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. – CMG
RECOMMENDATION: That the Tourist Development Council approves an expenditure of Tourist
Development Tax for Category “A” Beach Park Facilities to Bridging Solutions, LLC under Contract
Number 13-6164, “Professional Services for Engineers and Architects”, for an inspection at Barefoot
Beach Preserve, Project No. 80344, in the amount of $13,040, and makes a finding that this project
expenditure promotes tourism.
February 27, 2017
Consent Agenda 6-B (i)
1 of 25
Prepared by: Felicia Kirby, Associate Project Manager, Facilities Management Division
Attachments: (1) Work Order
(2) Proposal
(3) TDC Grant Application- April 25, 2016
February 27, 2017
Consent Agenda 6-B (i)
2 of 25
WORK ORDER/PURCHASE ORDER
Contract | 3-6 | 64 "Professional Services for Engineers and Architects - ST'
Contract Expiration Date: March 8.2019
This Work Order is for professional engineering services for uork known as:
Project Name: Barefoot Beach Preserre Inspection
Project No: 80330
The work is specified in the proposal dated December 5.2016 which is anached hereto and made a
part of this Work Order. In accordance with Terms and Conditions of the Agreement referenced
above. this Work Order/Purchase Order is assigned to: Bridging Solutions, LLC.
Scope of Work: As deuiled in the anached proposal and the following:
* Task I Inspection and Field Reportr Task Il Evaluation Study Report
Schedule of Work: Complete work within 90 days from the date of the Notice to Proceed which is
accompanying this Work Order. The Consultant agrees that an)' Work Order that extends beyond the
expiration date of Agreement No. 13-6164 will survive and remain subject to the terms and
conditions of that Agreement until the completion or termination of this Work Order.
Compensation: In accordance rvith the Agreement referenced above. the County' will compensate the
Firm in accordance rvith following method(s): XNegotiated Lump Sum (NLS) nLump Sum Plus
Reimbursable Costs (LS+pg1 ntime & Material (T&M) (established hourly rate - Schedule A) fJ
Cost Plus Fixed Fee (CPFF ). as provided in the attached proposal.
Task I
Task ll
s 7.896.00 LS
S 5.1.14.00 l.S
PREPARED ev, G-l+' ?rrrn tzhht
rorAl FEE s13.040.00
Felicia Kirby. Associate Pmject Manager
Facilities Management Division
ect Manager
Facil ities Management Division
REVIEWED BY:
Date
t)-7-tL
Date
Projcct No. 80330 Contract No. l3-616'l Page I of2
February 27, 2017
Consent Agenda 6-B (i)
3 of 25
REVIEWED BY:t#/,/-
APPROVED BY:
APPROVED BY:#lsl'Q
By the signature below, the Firm (including employees, officers and/or agents) certifies, and hereby
discloses. that, to the best of their knowledge and belief, all relevant facts conceming past, present, or
currently planned interest or activity (financial. contractual, organizational, or othenrise) which
relates to the proposed work; and bear on whether the Firm has a potential conflict have been fully
disclosed.
Additionally, the Firm agrees to noti$ the Procurement Direcror, in wriring within 48 hours of
learning of any actual or potential conflict of interest that arises during the Work Order and/or project
duration.
ACCEPTED BY: Bridging Solutions, LLC
AAILL,m-December 7,2016
Ralph Verrastro. P.E., Principal Date
Princi pal Project Manager
Barry Wlliams, Division Director
Parks & Recreation Division
Date
Public Services Department
Pmject No. E0330 Contract No. l3-6164 Page2 of2
February 27, 2017
Consent Agenda 6-B (i)
4 of 25
December 5, 2016
Margaret A. Bishop, P.E.
Senior Project Manager
Facilities Management Department
Collier County Government
3299 Tamiami Trail East
Naples, FL 34112
RE: Proposal to Provide Professional Engineering Services for:
Barefoot Beach Preserve, Collier County, FL
Boardwalk and Bathhouse Inspection & Evaluation Report
Dear Ms. Bishop:
Bridging Solutions, LLC appreciates the opportunity to submit this proposal to provide engineering
services based on your e-mail request.
1. BACKGROUND
The Collier County Facilities Management Department selected Bridging Solutions, LLC (BSLLC) to
perform engineering services for an inspection and the preparation of an evaluation report for the
boardwalks and bathhouse structures under Collier County Contract Number 13-6164-ST. The findings
of the inspection will be documented in a report that will include recommendations to maintain the
longevity of the boardwalk and bathhouse structures.
2. SCOPE OF SERVICES
2.1. Inspection and Field Report – Perform an inspection of all visible structural elements of the
boardwalk and bathhouse structures. The inspection does not include the roofing waterproofing
elements. Document the inspection findings including significant defects including checks,
cracks, rotting, spalls, corrosion, impact damage, etc. using field notes and digital photographs.
2.2. Evaluation Study Report – Perform a study that considers the existing conditions and probable
future maintenance requirements including the probable life expectancy of the boardwalk and
bathhouse structures. Prepare a report that provides a summary of the inspection findings and
include recommendations to maintain the longevity of the boardwalk and bathhouse structures.
Prepare an opinion of probable cost for any suggested maintenance repairs and the eventual
replacement of the boardwalk elements. Conduct a meeting with the County staff to review the
report and recommendations.
February 27, 2017
Consent Agenda 6-B (i)
5 of 25
3. TIME SCHEDULE
We anticipate completion of the above described services in 90 days from receipt of a Notice to Proceed.
If the services covered by this proposal have not been completed within this time, through no fault of
Bridging Solutions, a time extension to complete our services may be renegotiated.
4. COMPENSATION
Bridging Solutions proposes to provide the above described services for lump sum fees according to the
following breakdown. The attached proposal back-up form provides the estimated hours, staffing titles
and rates that form a basis for the lump sum fees.
Task 2.1 – Inspection and Field Report $7,896
Task 2.2 – Evaluation Study Report 5,144
Total Fee $13,040
Thank you for your consideration of this proposal. Please contact me at 239-216-1370 if you have any
questions or comments.
Respectfully,
BRIDGING SOLUTIONS, LLC
Ralph Verrastro, PE
Principal
February 27, 2017
Consent Agenda 6-B (i)
6 of 25
Bridging Solutions, LLC Prepared by:RV
Proposal Back-up Form Date:12/5/2016
Barefoot Beach Boardwalk Checked by:RC
Proposal Name Date:12/5/2016
Inspection and Evaluation Report
Project Phase Proposal Sheet No.1 of 1
Department Sheet No.of
Principal Sr. Proj. Mgr.Sr. Engineer Engineer Sr. Designer Designer Sr. Inspector Inspector CADD Tech.Labor Direct Reimbursable Total
Task Description or Drawing Title $206.00 $172.00 $157.00 $123.00 $114.00 $94.00 $96.00 $76.00 $81.00 Subtotal Expenses Expenses Task Fee
-$ -$
2.1 Inspection & Field Report 24 24 7,896$ 7,896$
-$ -$
2.2 Evaluation Study Report 8 24 5,144$ 5,144$
-$ -$
-$ -$
-$ -$
-$ -$
-$ -$
-$ -$
-$ -$
-$ -$
-$ -$
-$ -$
-$ -$
-$ -$
-$ -$
-$ -$
-$ -$
-$ -$
-$ -$
-$ -$
TOTALS 0.0 32.0 48.0 0.0 0.0 0.0 0.0 0.0 0.0 13,040$ -$ -$ 13,040$
February 27, 2017
Consent Agenda 6-B (i)
7 of 25
EXECUTIVE SUMMARY
Recommendation to approve six (6) Collier County Tourist Development Council Category
“A” Grant Applications for Beach Park Facilities for Fiscal Year 2016/2017 in the Total
Amount of $2,165,000.00 and to make the finding that the projects promotes tourism.
OBJECTIVE: To obtain Collier County Tourist Development Council grant funding.
CONSIDERATIONS:
PROJECT AMOUNT
REQUESTED
PREVIOUS
AMOUNT
REQUESTED
Barefoot Beach Preserve $40,000
City of Naples Lowdermilk Park Pavilion
Concession Repair
$100,000
Clam Pass Beach Park Electrical Upgrade $800,000
North Gulf Shore Beach Access $260,000 $45,000
Tigertail Beach Park $690,000
Vanderbilt Beach Park $275,000
TOTAL $2,165,000
PROJECT DETAILS:
Barefoot Beach Preserve: $40,000
• Boardwalk assessment - $40,000
• Three connecting dune cross-overs (elevated boardwalks), constructed from material made from
recycle milk cartons, have been constructed in the Preserve. The dune cross-overs provide beach
access for all while protecting the sensitive and critical dune habitat.
• The boardwalks are over 20 years old and the Division is seeking an assessment of current
condition.
City of Naples Lowdermilk Park Pavilion Concession Repair: $100,000
• Pavilion Concession Repair - $100,000
Clam Pass Beach Park Electrical Upgrade: $800,000
• Permitting, Design, Upgrade – $800,000
• The electrical services at the Clam Pass Park Concession area are in disrepair and in need of
timely replacement and upgrading. Based on the existing concession equipment that services the
Concession Area, the electrical services need to be upgraded for safety purposes.
North Gulf Shore Beach Access located at the end of Seagate Drive in North Naples: $260,000
• Landscape and irrigation installation - $100,000
• New signage to include entrance, cycling, informational/regulatory - $35,000
• Thermoplasty striping and sealing of parking lot - $35,000
• Furnishings to include seating and new bicycle racks - $10,000
• Upgrade south wall / western face leading to beach - $80,000
February 27, 2017
Consent Agenda 6-B (i)
8 of 25
Tigertail Beach Park: $690,000
• Augment the Visitor Information Center/Public amenity area to include: $300,000
o Restroom enhancements (waterless urinals, vandal proof mirrors, hand-dryers, auto sinks
and auto flush toilets, repaint and re-tile all facilities and Xeri-scape landscaping and
irrigation enhancements around the Visitor Center and Café entrance).
• Replace remaining recycled boardwalk in front of playground and Café - $200,000
• Refurbish the two foot shower areas with auto-on/auto-off and provide for appropriate drainage -
$15,000
• Thermoplasty stripe and seal parking lot - $75,000
• Installation of new outdoor grills, bench seating, and picnic tables - $25,000
• Upgrade current front gate security from a drop down bar to an automatic gate system - $75,000
Vanderbilt Beach Park: $275,000
• Enhance the boardwalk and foot showers at the south side of the park-$250,000
• Upgrade current outdoor furnishings to include new bike racks and benches-$25,000
The cost of these projects will come from the TDC Category “A” Beach Park Facility Funds.
FISCAL IMPACT: Funds in the amount of are available for appropriation from Category “A” Tourist
Taxes Fund 183.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to
this action.
LEGAL CONSIDERATIONS: This item has been approved as to form and legality and requires
majority vote for approval. – CMG
ADVISORY BOARD RECOMMENDATION: The Parks and Recreation Advisory Board will meet
on April 20, 2016. Their recommendation will be presented for the record at the Tourist Development
Council meeting.
RECOMMENDATION: That the Tourist Development Council approve the above-referenced
Category “A” grant applications in the amount of $2,165,000 and make a finding that these expenditures
promote tourism.
Prepared by: Nancy E. Olson, Region Manager, Collier County Parks and Recreation
February 27, 2017
Consent Agenda 6-B (i)
9 of 25
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY “A” GRANT APPLICATION
Barefoot Beach Preserve Park
Boardwalk Assessment
1. Name and Address of Project Sponsor Organization:
Collier County Parks and Recreation Department
North Collier Regional Park
15000 Livingston Road
Naples, FL 34109
2. Contact Person, Title and Phone Number:
Name: Barry Williams, Director
Address: 15000 Livingston Road
City: Naples; ST: FL; ZIP 34109
Phone: (239) 252-4035 FAX: (252) 530-6538
Other: (239) 280-7035
3. Organization’s Chief Official and Title:
Barry Williams, Director
Collier County Parks and Recreation Division
4. Details of Project- Description and Location:
Collier County Parks and Recreation is requesting funding for boardwalk assessment
at Barefoot Beach Preserve Park on Bonita Beach Road. Annual visitation at this
public beach access exceeds 350,000. User/site enhancements include:
Boardwalk assessment to replace
with IPE
$40,000
TOTAL $40,000
5. Estimated project start date: October, 2016
6. Estimated project duration:
Task Date
Hire consultant to assess current
boardwalk
November 2016
Assessment complete and report received January 2017
February 27, 2017
Consent Agenda 6-B (i)
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7. Total TDC Tax Funds Requested: $40,000.00
8. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes ( ) No ( X )
I have read the Tourist Development Category “A” Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
______________________________ _________________
Signature of Sponsor Organization’s Chief Official Date
February 27, 2017
Consent Agenda 6-B (i)
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February 27, 2017
Consent Agenda 6-B (i)
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February 27, 2017
Consent Agenda 6-B (i)
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February 27, 2017
Consent Agenda 6-B (i)
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COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY “A” GRANT APPLICATION
Clam Pass Beach Park Electrical Upgrade
1. Name and Address of Project Sponsor Organization:
Collier County Parks and Recreation Department
North Collier Regional Park
15000 Livingston Road
Naples, Florida 34109
2. Contact Person, Title and Phone Number:
Name: Barry Williams, Director
Address: 15000 Livingston Road
City: Naples; ST: FL; ZIP 34109
Phone: 239-252-4035 FAX: 252-530-6538
Other: 239-280-7035
3. Organization’s Chief Official and Title:
Barry Williams, Director
Collier County Parks and Recreation Department
4. Details of Project-Description and Location:
The existing electrical service at Clam Pass Beach Park is inadequate to serve the
amenities in the park. On June 4, 2015 a public meeting was held to solicit input into the
scope of work for this beach park location and the electrical upgrade was discussed in the
overall scope of improvements at this location. However, the electrical upgrades need
immediate attention for the beach concession area. AECOM Technical Services, Inc.,
provided an assessment of current conditions and an estimated cost to upgrade.
5. Estimated project start date: October 2016
6. Estimated project duration: (see below for milestones).
7. Total TDC Tax Funds Requested: $800,000.00
8. If the full amount requested cannot be awarded, can the program/project be
restructured to accommodate a smaller award? Yes ( ) No (X)
February 27, 2017
Consent Agenda 6-B (i)
15 of 25
Collier County Tourist Development Council
Category “A” Grant Application Page 2
Clam Pass Beach Park Electrical Upgrade
PROJECT BUDGET
PROJECT ELEMENT AMOUNT
TDC Funds Requested $800,000
City/Taxing District Share $ N/A
State of Florida Share $ N/A
Federal Share $ N/A
TOTAL
PROJECT EXPENSES:
Permitting $5,000
Post Design $25,000
Upgrade $770,000
TOTAL $800,000
Milestones:
Solicit proposals for scope 30 days after scope is defined
Proposals due 30 days after solicitation
Approve Work Order 30 days after quotes received
Issue NTP 2 weeks after PO is issued
Permitting 6 months after NTP is issued
Replacement Cost Estimate 6 months after NTP is issued
Solicit quotes for upgrade 30 days after drawings and
permitting are complete
Quotes due 30 days after solicitation
Approve work order 30 days after quotes received
Issue NTP 2 weeks after PO is issued
Upgrade completion 6 months after NTP issued
February 27, 2017
Consent Agenda 6-B (i)
16 of 25
I have read the Tourist Development Category “A” Beach Funding Policy covering beach
re-nourishment and pass maintenance and agree that my organization will comply with all
guidelines and criteria.
Signature of Sponsor Organization’s Chief Official Date
February 27, 2017
Consent Agenda 6-B (i)
17 of 25
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY “A” GRANT APPLICATION
North Gulf Shore Beach Access User/Site Enhancements
Design, Permitting, and Installation
1. Name and Address of Project Sponsor Organization:
Collier County Parks and Recreation Department
North Collier Regional Park
15000 Livingston Road
Naples, FL 34109
2. Contact Person, Title and Phone Number:
Name: Barry Williams, Director
Address: 15000 Livingston Road
City: Naples; ST: FL; ZIP 34109
Phone: (239) 252-4035 FAX: (252) 530-6538
Other: (239) 280-7035
3. Organization’s Chief Official and Title:
Barry Williams, Director
Collier County Parks and Recreation Division
4. Details of Project- Description and Location:
Collier County Parks and Recreation is requesting funding for user enhancements at
North Gulf Shore Beach Access located on North Gulf Shore Drive. Annual
visitation at this public beach access exceeds 30,000. User/site enhancements
include:
PREVIOUS
AMOUNT
ALLOCATED
Landscape and irrigation and
installation
$100,000 $45,000
New signage to include:
• Entrance Sign
• Cyclist/Pedestrian Safety
• Informational/Regulatory
$35,000
Thermoplasty striping and sealing of
parking lot
$35,000
Access furnishings to include seating
and new bicycle racks
$10,000
Upgrade south wall/western face
leading to beach
$80,000
TOTAL $260,000.00
February 27, 2017
Consent Agenda 6-B (i)
18 of 25
5. Estimated project start date: October, 2016
6. Estimated project duration:
Task Date
• Landscape architect hired for
design
• Furnishings and bicycle racks
ordered
• General contractor hired for south
wall upgrade
• Sign design drafts ready for
fabrication
• Hire contractor for thermoplasty
and seal of parking lot
November 2016
• Landscape design complete and
approved
• Landscape/irrigation installation
begins
December 2016
• Landscape/irrigation completed
• Signage installed
• Furnishings and bicycle racks
installed
• Thermoplasty and parking lot
sealed
• South wall enhancements complete
January 2017
7. Total TDC Tax Funds Requested: $260,000.00
8. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes ( ) No ( X )
I have read the Tourist Development Category “A” Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
______________________________ _________________
February 27, 2017
Consent Agenda 6-B (i)
19 of 25
Signature of Sponsor Organization’s Chief Official Date
February 27, 2017
Consent Agenda 6-B (i)
20 of 25
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY “A” GRANT APPLICATION
Tigertail Beach Park User/Site Enhancements
Design, Permitting, and Installation
1. Name and Address of Project Sponsor Organization:
Collier County Parks and Recreation Department
North Collier Regional Park
15000 Livingston Road
Naples, FL 34109
2. Contact Person, Title and Phone Number:
Name: Barry Williams, Director
Address: 15000 Livingston Road
City: Naples; ST: FL; ZIP 34109
Phone: (239) 252-4035 FAX: (252) 530-6538
Other: (239) 280-7035
3. Organization’s Chief Official and Title:
Barry Williams, Director
Collier County Parks and Recreation Division
4. Details of Project- Description and Location:
Collier County Parks and Recreation is requesting funding for user enhancements at
Tigertail Beach Park located on Hernando Drive, Marco Island. Annual visitation at
this public beach park exceeds 150,000. User/site enhancements include:
Augment the Visitor Information
Center/Public amenity area of the
beach park to include
environmentally sustainable
enhancements including
permitting:
• Improve current restroom
facilities to include:
waterless urinals, vandal
proof mirrors, hand-dryers,
auto-sinks and auto-flush
toilets, repaint and re-tile
all facilities.
• Xeri-scape landscaping
enhancements around the
Visitor Center and Café
entrance.
$300,000
Replace the remaining recycled $200,000
February 27, 2017
Consent Agenda 6-B (i)
21 of 25
boardwalk next to the playground
and restaurant with IPE, an
environmentally sustainable
hardwood. Includes removal of
old boardwalk.
Refurbish the two foot shower
areas with auto-on/auto-off and
provide for appropriate drainage
$15,000
Thermoplasty stripe and seal
parking lot
$75,000
Installation of new outdoor
furniture to include grills, bench
seating, and picnic tables
$25,000
Upgrade current front gate security $75,000
TOTAL $690,000
5. Estimated project start date: October, 2016
6. Estimated project duration: (see milestones below)
Task Date
• Landscape architect hired.
• GC for boardwalk hired.
• GC for Visitor/Information Center
enhancements & shower
refurbishments hired.
• Gate company hired.
• Company for parking lot upgrades
hired.
• Furnishings ordered
November 2016
• Design approved for all projects
• Furnishing arrived and installed
December 2016
• All projects completed. January 2017
7. Total TDC Tax Funds Requested: $690,000.00
8. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes ( ) No ( X )
February 27, 2017
Consent Agenda 6-B (i)
22 of 25
I have read the Tourist Development Category “A” Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
______________________________ _________________
Signature of Sponsor Organization’s Chief Official Date
February 27, 2017
Consent Agenda 6-B (i)
23 of 25
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY “A” GRANT APPLICATION
Vanderbilt Beach Park User/Site Enhancements
Design, Permitting, and Installation
1. Name and Address of Project Sponsor Organization:
Collier County Parks and Recreation Department
North Collier Regional Park
15000 Livingston Road
Naples, FL 34109
2. Contact Person, Title and Phone Number:
Name: Barry Williams, Director
Address: 15000 Livingston Road
City: Naples; ST: FL; ZIP 34109
Phone: (239) 252-4035 FAX: (252) 530-6538
Other: (239) 280-7035
3. Organization’s Chief Official and Title:
Barry Williams, Director
Collier County Parks and Recreation Division
4. Details of Project- Description and Location:
Collier County Parks and Recreation is requesting funding for user enhancements at
Vanderbilt Beach located on Vanderbilt Beach Drive. Annual visitation at this public
beach access exceeds 350,000. User/site enhancements include:
Enhance the boardwalk and foot-
showers on the south side of the
park
$250,000
Upgrade current outdoor
furnishings to include new bike
racks and benches.
$25,000
TOTAL $275,000
5. Estimated project start date: October, 2016
6. Estimated project duration:
Task Date
February 27, 2017
Consent Agenda 6-B (i)
24 of 25
• Furnishings and bicycle racks
ordered
• General contractor hired for south
boardwalk and foot shower
enhancements
November 2016
• Furnishings installed December 2016
• Boardwalk and foot showers
complete.
January 2017
7. Total TDC Tax Funds Requested: $275,000.00
8. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes ( ) No ( X )
I have read the Tourist Development Category “A” Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
______________________________ _________________
Signature of Sponsor Organization’s Chief Official Date
February 27, 2017
Consent Agenda 6-B (i)
25 of 25
EXECUTIVE SUMMARY
Recommendation to an expenditure of Tourist Development Tax Category “A” Beach Park
Facilities to Q. Grady Minor and Associates, P.A., using Contract Number 13-6164, “Professional
Services for Engineers and Architects,” for an engineering report for drainage improvements at
Barefoot Beach Park, for $4,590, and make a finding that this expenditure promotes tourism.
OBJECTIVE: To obtain an engineering report for drainage improvements at the Barefoot Beach North
Access parking lot.
CONSIDERATIONS: The Barefoot Beach North Access parking lot repeatedly experiences significant
flooding during the rainy season. The storm water drainage system at the parking lot no longer provides
proper drainage for the area. After rain events, storm water accumulates at the parking lot, filling the
retention ponds and regularly overflowing over the parking lot, covering parking spaces, including a
substantial amount of the parking lot access road. Regularly, ponding will remain on the parking lot and
will not properly drain, as it should after rain events, sometimes accumulating inches of storm water over
the parking spaces and access road.
The drainage issues were previously looked into informally (2013), however severity of drainage issues at
the Barefoot Beach North Access parking lot has increased since then. In order to officially document any
changes to grading and drainage patterns, evaluate possible solutions and provide recommendations to
improve the drainage system, an engineering study is needed. With the recommendations provided, the
Parks and Recreation Division can then move forward with improvements to the drainage system.
ADVISORY BOARD RECOMMENDATION: On June 27, 2011 the Tourist Development Council
(TDC) approved a grant application for $1,025,000 for a Category “A” Grant Application for Beach Park
Facilities, with $150,000 approved for Barefoot Beach Parking Improvements, with a vote 5-2. On April
28, 2014 the TDC approved a grant application for $900,000 for a Category “A” Grant Application for
Beach Park Facilities, with $150,000 approved for Barefoot Beach Parking Enhancements, with a vote 7-
0. Of the $150,000 approved in 2014, $10,000 was approved for parking lot improvements.
The only expenditure of funds on this project has been $2,875, in 2015, for project management services,
to assist with scope development, prepare a project management plan and provide project correspondence.
FISCAL IMPACT: Funding in the amount of $4,590 is available and appropriated for this Project No.
80194 (Barefoot Beach Park Drainage Improvements) within the Parks and Recreation Beach Park
Facilities Capital Fund 183 (TDC Beach Parking Facilities).
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to
this action.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. – CMG
RECOMMENDATION: That the Tourist Development Council approves an expenditure of Tourist
Development Tax Category “A” Beach Park Facilities to Q. Grady Minor and Associates, P.A., under
Contract Number 13-6164, Professional Services for Engineers and Architects, for an engineering report
for drainage improvements at Barefoot Beach Park for $4,590, and makes a finding that this project
expenditure promotes tourism.
Prepared by: Felicia Kirby, Associate Project Manager, Facilities Management Division
Attachments: 1) Work Order
2) Proposal
3) TDC Grant Application – June 27, 2011
February 27, 2017
Consent Agenda 6-B (ii)
1 of 46
4) TDC Grant Application – April 28, 2014
5) Photo 1
February 27, 2017
Consent Agenda 6-B (ii)
2 of 46
WORK ORDER/PURCHASE ORDER
Contract I 3-6164 "Professional Services for Engineers and Architects - SS"
Contract Expiration Date: March 8,2019
This Work Order is for professional engineering services for work known as:
Project Name: Barefoot Beach North Access Parking Lot
Project No: 801 94
The work is specified in the proposal dated January 13,2017 which is attached hereto and made a part
of this Work Order. In accordance with Terms and Conditions olthe Agreement referenced above, this
Work Order/Purchase Order is assigned to: Q. Grady Minor & Associates, P.A.
Scooe of Work: As detailed in the attached proposal and the following:
* Task I Review Plans+ Task II Surveyr Task III Assessment and Field Visit+ Task Mummary Report+ Task V Meetings
Schedule of Work: Complete work within 90 days from the date of the Notice to Proceed which is
accompanying this Work Order. The Consultant agrees that any Work Order that extends beyond the
expiration date ofAgreement #13-6164 will survive and remain subject to the terms and conditions of
that Agreement until the completion or termination of this Work Order.
Compensation: In accordance with the Agreement referenced above, the County will compensate the
Firm in accordance with following method(s): lNegotiated Lump Sum (NLS) El-ump Sum Plus
Reimbursable Costs (LS+RC) ffitime & Material (T&M) (established hourly rate - Schedule A) [
Cost Plus Fixed Fee (CPFF), as provided in the attached proposal.
Taskl $455.00 T&M
Task II $1,787.00 T&M
Task Ill S 507.00 T&M
Task lV $ 897.00 T&M
TaskV $944.00 T&M
TOTAL FEE $4.590.00
PREPAREDBY, (il'V T,r/nfn
DateFelicia Kirby, Associate Project Manager
Facilities Management Division
Page I of ?Contract l3{ 164 PN 80194
February 27, 2017
Consent Agenda 6-B (ii)
3 of 46
R!VIEWED BY:
RLVIEWED BY:
Facilities Managemenl Division
t- /7-/7
AppRovED By: //r/h//A--
Parks & Recreation Division
By the signature below, the Firm (including employees, officen and./or agents) certifies, and hereby
discloses, that, to the best oftheir knowledge and belief. all relevant facts conceming past, present, or
cwrently plarmed interest or activity (financial, contractual, organizational. or otherwise) which relates
to the proposed work; and bear on whether the Firm has a potential conllict have been fully disclosed.
Additionally, the Firm agrees to notiry the Proculement Director. in writing within 48 hours of leaming
ofany actual or potential conflict of interest that arises during the Work Order and./or project duration.
ACCEPTED BY: Q Grady Minor & Associates, P.A.
/,il4Q-k ,l/.1 /,/l /
Mike Delate. P.E.. Senior Vice President
Date
ipal Project Manager
Page 2 of2 Contract l3-6164 PN EOI94
Margaret h. Bishop, P.E.,pal Project Manager
Date
a,hr/rt=_4ffi-
Da{e
February 27, 2017
Consent Agenda 6-B (ii)
4 of 46
@GradyMinor
Civil Engineers o Land Surveyors o Planners o Landscape Architects
January 13,2017
Ms. Felicia Kfuby, Project Manager
Collier County DeparEnent of Facilities Management
3301 E. Tamiami Trail
Naples, FL 34112
RE: Proposal for Professional Services
Barefoot Beach Park North Parking Lot Drainage Issues
Dear Ms. Kirby:
Thank you for the opportunity to provide this Proposal for Professional Services related to the
drainage iszues at the north parking lot at Barefoot Beach Park. The lot experiences regular
flooding during heavier rain events. A preliminary cursoryreview of plans and the site indicate that
there is not an effective outfall forthe stonnwater.
We propose to research Collier County Growttr Management Division record drawings, SFWMD
permitting and visit the site along with the adjacent condominium to detennine the cause of the
flooding. We will docume,lrt the findings and provide recommendations in a summary report.
We propose the following services:
1. Review available plans and record drawings. Review SFWMD files and permits.
Review adjacent condominium grading and drainage plans (if they become
available).
2. Visit site for preliminary engineering review. Based on that review, conduct limitd
topographic engineering survey to confirm gading and drainage patterns. This may
include some elevations shots within the Villas at Barefoot Beach condominium
adjacart to the parking lot.
3. Review topographic survey and make field visit to detennine possible drainage
solutions.
4. Prepare sunmary report of findings and make recommendations for drainage
improveme,nts.
5. Meetings - Attend recommendation meeting to review findings to County staff.
Prese,nt results to Villas at Bmefoot Beach.
We propose to complete these services on a time and material basis for $4,590.00.
Q. Grady Minor & Associates, P.A.
3800 Via Del Rey
Bonita Springs, FL 34134
Ph. 239-947-1144 . F\: 239-947-0375
EB 0005151 . LB 0005151 . LC 26000266
rvwru.gradyminor.com
February 27, 2017
Consent Agenda 6-B (ii)
5 of 46
Ms. Felicia Kirby
Re: BarefootBcadr Part
January 13,2017
Page2
Fee schedule:
Task Fee Est
1. $4ss.00
2. $1,787.003. $s07.004. S897.005. $944.00
Total $4,590.00
We propose to complete these services on a time and material basis for $41590.00.
This Proposal only includes those items specifically identifiod above.
This Proposal is subject to the Standard Provision of the Collier County Fixed Term Engine€ring
Services Contact (FT-13-6164). See attached fee schedule.
ffis Proposal is void if no Task Authorization or Purchase ffier is issued within 90 days of this
date.
Very tuly yours,
lTEQK
Michael J. Delate, P.E.
Sr. Vice President
MJD\
\EDloc!1fl6\A&inrvtrrdioS\PRoP6AlKlcoli.I CqDty Frcieb Mgd\FK 701 I I Bi!&o. Bad Drsilt8p Isdoc
February 27, 2017
Consent Agenda 6-B (ii)
6 of 46
Barefoot Beach Park
Task / Title
P ro.ject Manager
Surveyor
Engineer
SurveyCrew-2Man
Clerical/Administrative
Senior Designer
Total Estimate
Task / Title
Project M anager
Surveyor
Engineer
SurveyCrew-2Man
Clerical/Ad m inistrative
Senior Designer
Total Estimate
Task / Title
Project Manager
Surveyor
Engineer
SurveyCrew-2Man
Clerical/Administrative
Senior Designer
Total Estimate
Task / Title
Project Manager
Surveyor
Engineer
SurveyCrew-2Man
Clerical/Administrative
Senior Designer
Total Estimate
Task / Title
Project Manager
Surveyor
Engineer
SurveyCrew-2Man
Clerical/Administrative
Senior Designer
Total Estimate
Hours Estimate by Task
Hours Billing Rate
1 s 147.00 s
o s 12o.oo s
2 s 123.00 s
o s 13o.oo s
1 s 62.00 s
o s 114.00 s
s
Hours Billing Rate
1 s !47.OO
2 s 12o.oo
2 s 123.00
8 s 13o.oo
o S 62.00
1s 1r.4.00
Hours Billing Rate
1 s L47.OO
0 s 120.00
2 5 123.00
0 s 130.00
o s 62.00
1 s 114.00
Hours Billing Rate
Total
L47.OO
246.00
62.00
455.00
Total
s 147.00
s 240.00
s 246.00
s 1,040.00
)
s 114.00
S 1,787.00
Total
s 147.00
S 246.00
(
(
s 114.00
S so7.oo
3s
0s
0s
o$
0s
4s
147.00 s
120.00 s
123.00 $
130.00 s
62.00 s
114.00 s
s
Total
441.00
456.00
897.00
Total
882.00
Hours Billing Rate
6 s 147.00 s
0 s 120.00 s
o s 123.00 s
o s 13o.oo s
1 s 62.00 s
0 S 114.00 S
s
62.00
944.00
February 27, 2017
Consent Agenda 6-B (ii)
7 of 46
Hours Estimate by Task
TOTAL s 4,590.00
February 27, 2017
Consent Agenda 6-B (ii)
8 of 46
EXECUTIVE SUMMARY
For the TDC to recommend approval of the Category “A” Tourist Development
Fund 183 Grant Applications for Beach Park Facilities for FY 2011/12 in the
amount of $1,975,000.
______________________________________________________________________________
OBJECTIVE:To recommend approval of the TDC Category “A” Grant Applications from Fund
183 Beach Park Facilities in the amount of $1,975,000.
CONSIDERATIONS: The following is a list of grant applications intended for Fiscal Year
11/2012 Funding in Beach Park Facilities Fund 183:
PROJECT/DESCRIPTION:AMOUNT REQUESTED
Barefoot Entrance Sign –80193 $ 20,000
Barefoot Toll Booth Replacement –80190 $ 150,000
Barefoot Toll Booth Chemical Toilet –80191 $ 40,000
Barefoot Engineering and Permit –80186 $ 25,000
Barefoot Tiki Roof Repair –80192 $ 20,000
Barefoot ADA Ramp Rework –80195 $ 20,000
Barefoot Beach Parking Improvement –80194 $ 150,000
Conner Park Shelter and Bathroom –80189 $ 50,000
New Clam Bay Facility Turnaround and Parking Lot Rework –80187 $ 500,000
Seagate Access Bathroom –80188 $ 50,000
Gulfshore Property Acquisition $ 950,000
TOTAL $ 1,975,000
ADVISORY COMMITTEE RECOMMENDATIONS: At the Parks & Recreation Advisory
Board (PRAB) April 21, 2011 meeting this item was approved 6 to 0.
FISCAL IMPACT: The Fiscal Year 2011/12 proposed Beach Park Facilities Fund 183 budget
appropriates funding for these grant applications. The source of funds is Category “A” Tourist
Development Tax dollars.
GROWTH MANAGEMENT IMPACT:There is no impact to the Growth Management Plan
related to this action.
COUNTY ATTORNEY FINDING: this item has been reviewed and approved by the County
Attorney’s Office and is legally sufficient for Board action. -JK
RECOMMENDATION: To recommend approval of the Category “A” Tourist Development
(Fund 183 Beach Park Facilities) Grant Applications for FY 2011/12 in the amount of $1,975,000.
PREPARED BY: Gail Hambright, CZM Accountant
June 27, 2011
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Evaluation/Approval Guidelines for TDC Category A Yearly Grant Requests by the Coastal
Advisory Committee
Yearly grant requests to the Coastal Advisory Committee will be evaluated, prioritized and funded
based on the following criteria.
1. Grants associated with the completion of a previously approved project that are required to
complete that project.
2. Grants required to meet Permit Regulatory Compliance. Examples of these grants would be
Physical and Biological monitoring, turtle monitoring, shorebird monitoring and tilling.
3. Safety related activities and projects, which are the responsibility of the CAC.
4. Commitments covered by inter-local agreement and /or projects previously
approved/identified in the 10 year plan. Examples would be the dredging of Clam, Wiggins,
Doctors, Caxambas and Capri Passes and the 10-year cycle of beach re-nourishment.
5. Projects or studies that improve or have a high probability of improving our beach efficiency,
the preservation of CAC capital or save us money. These projects would have to have a
undisputed payout. Items that would fall into this category would be engineering or studies
that could lengthen times between dredge events or re-nourishments.
6. Grants associated with the maintenance and upkeep of our beaches. Examples of these
activities that preserve the quality of the beach experience are beach cleaning, raking and
grading.
7. Projects that outside funding or third party funding can be obtained on that offset the capital
cost. Examples would be FDEP funding, FEMA funding or third party grants.
8. Necessary or required projects would be next. Examples of this type of projects would be
Doctors Pass Rip-Rap replacement.
9. New projects not required by law or consent decree would follow.
June 27, 2011
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COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY “A” GRANT APPLICATION
Beach Renourishment and Pass Maintenance
Barefoot Entrance Sign
1. Name and Address of Project Sponsor Organization:
Coastal Zone Management
Collier County Government
3299 Tamiami Trail East, Suite 103
Naples, Florida 34112
2. Contact Person, Title and Phone Number:
Name: Gail Hambright, Accountant
Address: Collier County Government
3299 Tamiami Trail East, Suite 103
City Naples ST FL ZIP 34112
Phone: 252-2966 FAX: 252-2950
3. Organization’s Chief Official and Title:
Fred W. Coyle, Chairman
Board of County Commissioners
4. Details of Project- Description and Location:
Engineer, permit and provide an entrance sign at Barefoot Beach..
5. Estimated project start date: October 1, 2011
6. Estimated project duration: 12 Months
7. Total TDC Tax Funds Requested: $20,000.00
8. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes (X ) No ( )
June 27, 2011
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Collier County Tourist Development Council
Category “A” Grant Application Page 2
Barefoot Entrance Sign
PROJECT BUDGET
PROGRAM ELEMENT AMOUNT
TDC Funds Requested $ _20,000.00____
City/Taxing District Share $ ______________
State of Florida Share $ ______________
Federal Share $ ______________
TOTAL $ _20,000.00____
PROJECT EXPENSES:
(Engineering, Mobilization, Contractor, Monitoring etc)
Engineering, permit and provide an _____ $_20,000.00_____
Entrance sign at Barefoot Beach _______ $_______________
__________________________________ $_______________
__________________________________ $_______________
__________________________________ $_______________
TOTAL $ _20,000.00______
I have read the Tourist Development Category “A” Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
Signature of Sponsor Organization’s Chief Official Date
June 27, 2011
New Business 7-c
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COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY “A” GRANT APPLICATION
Beach Renourishment and Pass Maintenance
Barefoot Toll Booth Replacement
1. Name and Address of Project Sponsor Organization:
Coastal Zone Management
Collier County Government
3299 Tamiami Trail East, Suite 103
Naples, Florida 34112
2. Contact Person, Title and Phone Number:
Name: Gail Hambright, Accountant
Address: Collier County Government
3299 Tamiami Trail East, Suite 103
City Naples ST FL ZIP 34112
Phone: 252-2966 FAX: 252-2950
3. Organization’s Chief Official and Title:
Fred W. Coyle, Chairman
Board of County Commissioners
4. Details of Project- Description and Location:
Provide a tool booth structure (pre-manufactured) for Barefoot Beach.
5. Estimated project start date: October 1, 2011
6. Estimated project duration: 12 Months
7. Total TDC Tax Funds Requested: $150,000.00
8. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes (X ) No ( )
June 27, 2011
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Collier County Tourist Development Council
Category “A” Grant Application Page 2
Barefoot Toll Booth Replacement
PROJECT BUDGET
PROGRAM ELEMENT AMOUNT
TDC Funds Requested $ _150,000.00____
City/Taxing District Share $ ______________
State of Florida Share $ ______________
Federal Share $ ______________
TOTAL $ _150,000.00____
PROJECT EXPENSES:
(Engineering, Mobilization, Contractor, Monitoring etc)
Provide a tool booth structure for _______ $_150,000.00_____
Barefoot Beach _____________________ $_______________
__________________________________ $_______________
__________________________________ $_______________
__________________________________ $_______________
TOTAL $ _150,000.00______
I have read the Tourist Development Category “A” Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
Signature of Sponsor Organization’s Chief Official Date
June 27, 2011
New Business 7-c
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February 27, 2017
Consent Agenda 6-B (ii)
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COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY “A” GRANT APPLICATION
Beach Renourishment and Pass Maintenance
Barefoot Toll Booth Chemical Toilet
1. Name and Address of Project Sponsor Organization:
Coastal Zone Management
Collier County Government
3299 Tamiami Trail East, Suite 103
Naples, Florida 34112
2. Contact Person, Title and Phone Number:
Name: Gail Hambright, Accountant
Address: Collier County Government
3299 Tamiami Trail East, Suite 103
City Naples ST FL ZIP 34112
Phone: 252-2966 FAX: 252-2950
3. Organization’s Chief Official and Title:
Fred W. Coyle, Chairman
Board of County Commissioners
4. Details of Project- Description and Location:
Provide a chemical toilet for new toll booth at Barefoot Beach.
5. Estimated project start date: October 1, 2011
6. Estimated project duration: 12 Months
7. Total TDC Tax Funds Requested: $40,000.00
8. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes (X ) No ( )
June 27, 2011
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Collier County Tourist Development Council
Category “A” Grant Application Page 2
Barefoot Toll Booth Chemical Toilet
PROJECT BUDGET
PROGRAM ELEMENT AMOUNT
TDC Funds Requested $ _40,000.00____
City/Taxing District Share $ ______________
State of Florida Share $ ______________
Federal Share $ ______________
TOTAL $ _40,000.00____
PROJECT EXPENSES:
(Engineering, Mobilization, Contractor, Monitoring etc)
Provide a chemical toilet for new toll __ $_40,000.00_____
Booth at Barefoot Beach______________ $_______________
__________________________________ $_______________
__________________________________ $_______________
__________________________________ $_______________
TOTAL $ _40,000.00______
I have read the Tourist Development Category “A” Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
Signature of Sponsor Organization’s Chief Official Date
June 27, 2011
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COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY “A” GRANT APPLICATION
Beach Renourishment and Pass Maintenance
Barefoot Engineering and Permit
1. Name and Address of Project Sponsor Organization:
Coastal Zone Management
Collier County Government
3299 Tamiami Trail East, Suite 103
Naples, Florida 34112
2. Contact Person, Title and Phone Number:
Name: Gail Hambright, Accountant
Address: Collier County Government
3299 Tamiami Trail East, Suite 103
City Naples ST FL ZIP 34112
Phone: 252-2966 FAX: 252-2950
3. Organization’s Chief Official and Title:
Fred W. Coyle, Chairman
Board of County Commissioners
4. Details of Project- Description and Location:
.
5. Estimated project start date: October 1, 2011
6. Estimated project duration: 12 Months
7. Total TDC Tax Funds Requested: $25,000.00
8. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes (X ) No ( )
June 27, 2011
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Collier County Tourist Development Council
Category “A” Grant Application Page 2
Barefoot Engineering and Permit
PROJECT BUDGET
PROGRAM ELEMENT AMOUNT
TDC Funds Requested $ _25,000.00____
City/Taxing District Share $ ______________
State of Florida Share $ ______________
Federal Share $ ______________
TOTAL $ _25,000.00____
PROJECT EXPENSES:
(Engineering, Mobilization, Contractor, Monitoring etc)
Engineering Fees____________________ $_25,000.00_____
__________________________________ $_______________
__________________________________ $_______________
__________________________________ $_______________
__________________________________ $_______________
TOTAL $ _25,000.00______
I have read the Tourist Development Category “A” Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
Signature of Sponsor Organization’s Chief Official Date
June 27, 2011
New Business 7-c
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Consent Agenda 6-B (ii)
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COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY “A” GRANT APPLICATION
Beach Renourishment and Pass Maintenance
Barefoot Tiki Roof Repair
1. Name and Address of Project Sponsor Organization:
Coastal Zone Management
Collier County Government
3299 Tamiami Trail East, Suite 103
Naples, Florida 34112
2. Contact Person, Title and Phone Number:
Name: Gail Hambright, Accountant
Address: Collier County Government
3299 Tamiami Trail East, Suite 103
City Naples ST FL ZIP 34112
Phone: 252-2966 FAX: 252-2950
3. Organization’s Chief Official and Title:
Fred W. Coyle, Chairman
Board of County Commissioners
4. Details of Project- Description and Location:
Repair the roof at the Tiki Hut.
5. Estimated project start date: October 1, 2011
6. Estimated project duration: 12 Months
7. Total TDC Tax Funds Requested: $20,000.00
8. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes (X ) No ( )
June 27, 2011
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Collier County Tourist Development Council
Category “A” Grant Application Page 2
Barefoot Tiki Roof Repair
PROJECT BUDGET
PROGRAM ELEMENT AMOUNT
TDC Funds Requested $ _20,000.00____
City/Taxing District Share $ ______________
State of Florida Share $ ______________
Federal Share $ ______________
TOTAL $ _20,000.00____
PROJECT EXPENSES:
(Engineering, Mobilization, Contractor, Monitoring etc)
Repair the roof at the Tiki Hut _________ $_20,000.00_____
__________________________________ $_______________
__________________________________ $_______________
__________________________________ $_______________
__________________________________ $_______________
TOTAL $ _20,000.00______
I have read the Tourist Development Category “A” Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
Signature of Sponsor Organization’s Chief Official Date
June 27, 2011
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Consent Agenda 6-B (ii)
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COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY “A” GRANT APPLICATION
Beach Renourishment and Pass Maintenance
Barefoot American Disability Act (ADA) Ramp Rework
1. Name and Address of Project Sponsor Organization:
Coastal Zone Management
Collier County Government
3299 Tamiami Trail East, Suite 103
Naples, Florida 34112
2. Contact Person, Title and Phone Number:
Name: Gail Hambright, Accountant
Address: Collier County Government
3299 Tamiami Trail East, Suite 103
City Naples ST FL ZIP 34112
Phone: 252-2966 FAX: 252-2950
3. Organization’s Chief Official and Title:
Fred W. Coyle, Chairman
Board of County Commissioners
4. Details of Project- Description and Location:
Provide engineering, permitting and rework the ramp to comply with ADA
requirements.
5. Estimated project start date: October 1, 2011
6. Estimated project duration: 12 Months
7. Total TDC Tax Funds Requested: $20,000.00
8. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes (X ) No ( )
June 27, 2011
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Collier County Tourist Development Council
Category “A” Grant Application Page 2
Barefoot American Disability Act (ADA) Ramp Rework
PROJECT BUDGET
PROGRAM ELEMENT AMOUNT
TDC Funds Requested $ _20,000.00____
City/Taxing District Share $ ______________
State of Florida Share $ ______________
Federal Share $ ______________
TOTAL $ _20,000.00____
PROJECT EXPENSES:
(Engineering, Mobilization, Contractor, Monitoring etc)
Engineering, permitting and rework_____ $_20,000.00_____
The ramp to comply with ADA ________ $_______________
Requirements.______________________ $_______________
__________________________________ $_______________
__________________________________ $_______________
TOTAL $ _20,000.00______
I have read the Tourist Development Category “A” Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
Signature of Sponsor Organization’s Chief Official Date
June 27, 2011
New Business 7-c
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February 27, 2017
Consent Agenda 6-B (ii)
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COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY “A” GRANT APPLICATION
Beach Renourishment and Pass Maintenance
Barefoot Beach Parking Improvement
1. Name and Address of Project Sponsor Organization:
Coastal Zone Management
Collier County Government
3299 Tamiami Trail East, Suite 103
Naples, Florida 34112
2. Contact Person, Title and Phone Number:
Name: Gail Hambright, Accountant
Address: Collier County Government
3299 Tamiami Trail East, Suite 103
City Naples ST FL ZIP 34112
Phone: 252-2966 FAX: 252-2950
3. Organization’s Chief Official and Title:
Fred W. Coyle, Chairman
Board of County Commissioners
4. Details of Project- Description and Location:
Engineer, permit and provide parking lot drainage improvements at
Barefoot Beach R-1.
5. Estimated project start date: October 1, 2011
6. Estimated project duration: 12 Months
7. Total TDC Tax Funds Requested: $150,000.00
8. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes (X ) No ( )
June 27, 2011
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Collier County Tourist Development Council
Category “A” Grant Application Page 2
Barefoot Beach Parking Improvement
PROJECT BUDGET
PROGRAM ELEMENT AMOUNT
TDC Funds Requested $ _150,000.00____
City/Taxing District Share $ ______________
State of Florida Share $ ______________
Federal Share $ ______________
TOTAL $ _150,000.00____
PROJECT EXPENSES:
(Engineering, Mobilization, Contractor, Monitoring etc)
Engineering, permit and provide parking _ $_150,000.00_____
lot drainage improvements at Barefoot___ $_______________
Beach_____________________________ $_______________
__________________________________ $_______________
__________________________________ $_______________
TOTAL $ _150,000.00______
I have read the Tourist Development Category “A” Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
Signature of Sponsor Organization’s Chief Official Date
June 27, 2011
New Business 7-c
16 of 22
February 27, 2017
Consent Agenda 6-B (ii)
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COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY “A” GRANT APPLICATION
Beach Renourishment and Pass Maintenance
Conner Park Shelter and Bathroom
1. Name and Address of Project Sponsor Organization:
Coastal Zone Management
Collier County Government
3299 Tamiami Trail East, Suite 103
Naples, Florida 34112
2. Contact Person, Title and Phone Number:
Name: Gail Hambright, Accountant
Address: Collier County Government
3299 Tamiami Trail East, Suite 103
City Naples ST FL ZIP 34112
Phone: 252-2966 FAX: 252-2950
3. Organization’s Chief Official and Title:
Fred W. Coyle, Chairman
Board of County Commissioners
4. Details of Project- Description and Location:
Investigate a bathroom and shelter facility at Conner Park.
5. Estimated project start date: October 1, 2011
6. Estimated project duration: 12 Months
7. Total TDC Tax Funds Requested: $50,000.00
8. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes (X ) No ( )
June 27, 2011
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February 27, 2017
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Collier County Tourist Development Council
Category “A” Grant Application Page 2
Conner Park Shelter and Bathroom
PROJECT BUDGET
PROGRAM ELEMENT AMOUNT
TDC Funds Requested $ _50,000.00____
City/Taxing District Share $ ______________
State of Florida Share $ ______________
Federal Share $ ______________
TOTAL $ _50,000.00____
PROJECT EXPENSES:
(Engineering, Mobilization, Contractor, Monitoring etc)
Investigate a bathroom and shelter______ $_50,000.00_____
Facility at Conner Park _______________ $_______________
__________________________________ $_______________
__________________________________ $_______________
__________________________________ $_______________
TOTAL $ _50,000.00______
I have read the Tourist Development Category “A” Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
Signature of Sponsor Organization’s Chief Official Date
June 27, 2011
New Business 7-c
18 of 22
February 27, 2017
Consent Agenda 6-B (ii)
26 of 46
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY “A” GRANT APPLICATION
Beach Renourishment and Pass Maintenance
New Clam Bay Facility Turnaround
and Parking Lot Rework
1. Name and Address of Project Sponsor Organization:
Coastal Zone Management
Collier County Government
3299 Tamiami Trail East, Suite 103
Naples, Florida 34112
2. Contact Person, Title and Phone Number:
Name: Gail Hambright, Accountant
Address: Collier County Government
3299 Tamiami Trail East, Suite 103
City Naples ST FL ZIP 34112
Phone: 252-2966 FAX: 252-2950
3. Organization’s Chief Official and Title:
Fred W. Coyle, Chairman
Board of County Commissioners
4. Details of Project- Description and Location:
Rework the parking lot and provide a new turn around and shelter facility at
Clam Pass Park.
5. Estimated project start date: October 1, 2011
6. Estimated project duration: 12 Months
7. Total TDC Tax Funds Requested: $500,000.00
8. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes (X ) No ( )
June 27, 2011
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February 27, 2017
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Collier County Tourist Development Council
Category “A” Grant Application Page 2
New Clam Bay Facility Turnaround
and Parking Lot Rework
PROJECT BUDGET
PROGRAM ELEMENT AMOUNT
TDC Funds Requested $ _500,000.00____
City/Taxing District Share $ ______________
State of Florida Share $ ______________
Federal Share $ ______________
TOTAL $ _50,000.00____
PROJECT EXPENSES:
(Engineering, Mobilization, Contractor, Monitoring etc)
Rework the parking lot and provide a new $_500,000.00_____
Turnaround/shelter facility at Clam Pass _ $_______________
Park ______________________________ $_______________
__________________________________ $_______________
__________________________________ $_______________
TOTAL $ _500,000.00______
I have read the Tourist Development Category “A” Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
Signature of Sponsor Organization’s Chief Official Date
June 27, 2011
New Business 7-c
20 of 22
February 27, 2017
Consent Agenda 6-B (ii)
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COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY “A” GRANT APPLICATION
Beach Renourishment and Pass Maintenance
Seagate Access Bathroom
1. Name and Address of Project Sponsor Organization:
Coastal Zone Management
Collier County Government
3299 Tamiami Trail East, Suite 103
Naples, Florida 34112
2. Contact Person, Title and Phone Number:
Name: Gail Hambright, Accountant
Address: Collier County Government
3299 Tamiami Trail East, Suite 103
City Naples ST FL ZIP 34112
Phone: 252-2966 FAX: 252-2950
3. Organization’s Chief Official and Title:
Fred W. Coyle, Chairman
Board of County Commissioners
4. Details of Project- Description and Location:
Investigate a bathroom facility at Seagate access.
5. Estimated project start date: October 1, 2011
6. Estimated project duration: 12 Months
7. Total TDC Tax Funds Requested: $50,000.00
8. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes (X ) No ( )
June 27, 2011
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February 27, 2017
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Collier County Tourist Development Council
Category “A” Grant Application Page 2
Seagate Access Bathroom
PROJECT BUDGET
PROGRAM ELEMENT AMOUNT
TDC Funds Requested $ _50,000.00____
City/Taxing District Share $ ______________
State of Florida Share $ ______________
Federal Share $ ______________
TOTAL $ _50,000.00____
PROJECT EXPENSES:
(Engineering, Mobilization, Contractor, Monitoring etc)
Investigate a bathroom facility at ______ $_50,000.00_____
Seagate access ______________________ $_______________
__________________________________ $_______________
__________________________________ $_______________
__________________________________ $_______________
TOTAL $ _50,000.00______
I have read the Tourist Development Category “A” Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
Signature of Sponsor Organization’s Chief Official Date
June 27, 2011
New Business 7-c
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February 27, 2017
Consent Agenda 6-B (ii)
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EXECUTIVE SUⅣIMARY
Approve Six(6)Collier cOunけ Tourist Development Council Categow “A" Grant
Applications for Beach Park Facilities for Fiscal Year 2014/2015 in the Total Amount of
$900,000 and lllake a rlnding that the expenditure promotes tourism.
OBJECTIVE: To obtain Collier County Tourist Development Council grant funding.
CONSIDERATIONS: The following Collier County Tourist Development Council Category "A" grant
applications were reviewed by the Parks and Recreation Advisory Board (PARAB) on April 15.2014.
Their recommendations for improved beach park facilities are as follows:
PROJECT AP10UNT
REOUESTED
PREⅥOUSLY
REOUESTED
Tigertail Beach Sand Dollar Island Wildlife
C)bservation Tower
$200,0000
Seagate Bathroom Conceptual Design $50,0000
Clam Pass Boardwalk Piling Structural hrtegrity
InsDection
$100,0000
Tigertail Beach Bathroom $200,0000
Barefoot Beach Parking Enhancements S150.0000
Clam Pass Concession Area Deckins $200,0000
TOTAL S900,0000
PROJECT DETAILS:
Tigertail Beach Sand Dollar Island Wildlife Observation Tower:$200,000
o Consl'uction $ 175,000
o ADA access to tower $ 10,000
o Mounted Viewing Scopes $ 10,000
o Bench and hrterpretive Panel $ 5,000
Seagate Bathroom Conceptual Design: $50,000.00o Design Alternates, permitting
Requirements, utility and easement
Issues, construction cost estimate
Clam Pass Boardwalk Piling Inspection: $100,000.00. Field hspection $40,000. Design Report $15,000. Design Alternatives $ 10,000
. Design Recommendation $ 5,000
o Construction Repair Design Plans $25,000o Construction Cost Estimate $ 5,000
Tigertail Beach Bathroom: $200,000.00. Designo Permitting. Utilitieso Construction
S25,000
$10,000
$15,000
S150,000
February 27, 2017
Consent Agenda 6-B (ii)
31 of 46
Barefoot Beach Parking Enhancements: $150,000.00
o Design $25,000
o Permitting $10,000
. Utility Connections $20,000
o Toll Booth Installation $75,000
e Parking Lot Improvements $ 10,000
o Roadway Improvements $10,000
Clam Pass Concession Area Decking: $200,000.00
o Consfi'uction $200,000
The cost of these projects will come frorn the TDC Category "A" Funding.
FISCAL IMPACT: Funds in the amount of $900,000 are available for appropriation from Category "A"
Tourist Taxes Fund 183.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to
this action.
LEGAL CONSIDERATIONS: The TDC recomrnendation must include a finding as to whether this
expenditure promotes tourism. The Board of County Commissioners may accept this finding or make a
different detennination. This item has been approved as to form and legality and requires rnajority vote
for approval. - CMG
ADVISORY BOARD RECOMMENDATION: At the April I 5,2014, Parks and Recreation Advisory
Board (PARAB) meeting, these grants applications were recommended for approval (approved 5 to 0).
RECOMMENDATION: That the Collier County Tourist Development Council approve the above-
referenced Category "A" grant applications for beach park facility improvements in the amount of
$900,000 and make a finding that the expenditure promotes tourism.
Prepared by: Natali Betancur, Operations Analyst, Collier County Parks and Recreation
February 27, 2017
Consent Agenda 6-B (ii)
32 of 46
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATBGORY "A' GRANT APPLICATION
Tigertail Beach Sand Dollar Island Wildtife Observation Tower
Phase 2 Construction
1. Name and Address of Project Sponsor Organization:
Collier County Parks and Recreation Department
North Collier Regional Park
15000 Livingston Road
Naples, FL 34109
2. Contact Person, Title and Phone Number:
Name: Barry Williams, Director
Address: 15000 Livingston Road
City: Naples; ST: FL; ZIP 34109
Phone: (239) 252-4035 FAX: (252) 530-6538
Other: (239) 280-7035
3. Organization's Chief Official and Title:
Barry Williams, Director
Collier County Parks and Recreation Department
4. Details of Project- Description and Location:
Since the early 1980's the westem shore of Sand Dollar Island has replaced Tigertail
Beach as the Gulf facing sandy beach thus changing the recreational and environmental
opportunities of Tigertail Beach. The Tigertail/Sand Dollar Island Lagoon and Sand
Dollar Island are nationally and internationally recognized shorebird bird feeding,
roosting and nesting area.
The Collier County Parks and Recreation Department would like to provide tourists and
the public with an opportunity to enjoy the benefits of this unique habitat by providing a
beach park facility with a handicap accessible wildlife observation tower. Phase 1
included engineering services and permitting. This was funded with tourist development
tax in FY20l4 in the amount of $25,000. The requested funds would be for phase two of
the project which includes construction of the tower. A construction estimate was based
on a similar structure build by USFWS. Additional features include viewing scopes,
ADA accessible, bench and interpretive panel.
5. Estimated project start date: October, 2014
6. Estimated project duration: (see below for milestones)
7. Total TDC Tax Funds Requested: $200,000
8. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes ( ) No (X)
February 27, 2017
Consent Agenda 6-B (ii)
33 of 46
Collier County Tourist Development Council
Category "A" Grant Application Page 2
PROGRAM ELEMENT
TDC Funds Requested
City/Taxing District Share
State of Florida Share
Federal Share
TOTAL
PROJECT EXPENSES:
Construction
AI)A access to tower
Ⅳlounted Viewing Scopes
Bench and interpretive panel
Tisertail Beach Sand Dollar Island Wildlife Observation Tower- Phase II
PROJECT BUDGET
AⅣ10UNT
S200,000
$N/A
$N/A
$N/A
S200,000
$175,000
S 10,000
S 10,000
S 5,000
TOTAL S200,000
Milestones
Solicit quotes 30 days after construction drawings complete
Quotes due 30 days after solicitation
Approve Work Order 30 days after quotes received
Issue NTP 2 weeks after PO is issued
Construction Completion 6 months after NTP issued
I have read the Tourist Development Category "A" Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
Signature {f Sponsor Organization's Chief Official
February 27, 2017
Consent Agenda 6-B (ii)
34 of 46
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY 6'A" GRANT APPLICATION
Seagate Bathroom Conceptual Design
Phase I Conceptual Design and Cost Estimate
1. Name and Address of Project Sponsor Organization:
Collier County Parks and Recreation Department
North Collier Regional Park
15000 Livingston Road
Naples, FL 34109
2. Contact Person, Title and Phone Number:
Name: Barry Williams, Director
Address: 15000 Livingston Road
City: Naples; ST: FL; ZIP 34109
Phone: (239) 252-4035 FAX: (252) 530-6538
Other: (239\ 280-7035
3. Organization's Chief Official and Title:
Barry Williams, Director
Collier County Parks and Recreation Department
4. Details of Project- Description and Location:
Collier County is continually looking for beach access and improved beach park facilities
for visitors and the public. The access is located at the end of Seagate Drive known as
the Seagate Access Point. The requested funds would be for phase one of the project
which includes engineering services to include design alternates, location, permitting
requirements, easements, utility issues, parking, final conceptual design and construction
cost estimate.
5. Estimated project start date: October,2014
6. Estimated project duration: (see below for milestones)
7. Total TDC Tax Funds Requested: $50,000
8. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes ( ) No (x)
February 27, 2017
Consent Agenda 6-B (ii)
35 of 46
Collier County Tourist Development Council
Category "A" Grant Application Page2
PROGRAM ELEPIIENT
TDC Funds Requested
City/Ta対 ng District Share
State of Florida Share
Federal Share
TOTAL
PROJECT EXPENSES:
Design Ele】ments
Current use
Utility issues
Perllllitting Requirements
ldentitt Access issues
Easements
Design Alternates
Conceptual Design
Reconllmendations
TOTAL
Milestones
Solicit proposals
Proposals due
Seagate Bathrooln Conceptual Design and Cost Estinlate Phase l
PROJECT BUDGET
AⅣ10UNT
$50,000
$N/A
$N/A
SN/A
$50,000
S50,000
S50,000
30 days after scope is defined
30 days after solicitation
Approve Work Order 30 days after quotes received
Issue NTP 2 weeks after PO is issued
Design Recommendation 6 months after NTP issued
Conceptual Design Plans 6 months after NTP issued
Construction Cost Estimate 6 months after NTP issued
I have read the Tourist Development Category "A" Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
of Sponsor Organization's Chief Official
February 27, 2017
Consent Agenda 6-B (ii)
36 of 46
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY 564" GRANT APPLICATION
Clam Pass Boardwalk Piling Structural Integrity Inspection
Phase 1 Inspection, Design and Cost Estimate
1. Name and Address of Project Sponsor Organization:
Collier County Parks and Recreation Department
North Collier Regional Park
15000 Livingston Road
Naples, FL 34109
2. Contact Person, Title and Phone Number:
Name: Barry Williams, Director
Address: 15000 Livingston Road
City: Naples; ST: FL; ZIP 34109
Phone: (239)252-4035 FAX: (252) 530-6538
Other: (239) 280-7035
3. Organization's Chief Official and Title:
Barry Williams, Director
Collier County Parks and Recreation Department
4. Details of Project- Description and Location:
The Clam Pass Boardwalk Beach Park Facility has been in existence since 1985. The
boardwalk is constructed in a harsh marine environment and a closer look at the structure
is needed. The requested funds are for phase one of the project which includes
engineering services in the form of a structural inspection, identifying issues with the
structural integrity of the pilings and boardwalk, recommendations for repair, cost
estimates and life expectancy.
5. Estimated project start date: October, 2014
6. Estimated project duration: (see below for milestones)
7. Total TDC Tax Funds Requested: $100,000
8. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes ( ) No (x)
February 27, 2017
Consent Agenda 6-B (ii)
37 of 46
Collier County Tourist Development Council
Category "A" Grant Application Page 2
PROGRADIIELEMENT
TDC Funds Requested
Ci"/Ta対 ng District Share
State of Florida Share
Federal Share
TOTAL
PROJECT EXPENSES:
Field lnspection
Design Report
Design Alternatives
Recommendations
Construction Repair Design Plans
Construction Cost Estimate
TOTAL
Milestoncs
Solicit proposals
l'roposals due
Clam Pass Boardwalk Pilins Structural Intesritv Inspection
PRO,IECT BUDGET
AMOUNT
$100,000
SN/A
SN/A
SN/A
S100,000
S40,000
S15,000
S10,000
S 5,000
S25,000
S 5,000
S100,000
Approve Work Order 30 days after quotes received
Issue NTP
Design Report
Recommendations
30 days after scope is defined
30 days after solicitation
2 ryecks after PO is issued
6 months after NTP issued
6 months after NTP issued
Deliver Construction Plans 6 months after NTP issued
Construction Cost Estimate 6 months after NTP issued
I have read the Tourist Development Category "A" Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
of Sponsor Organization's Chief Official
February 27, 2017
Consent Agenda 6-B (ii)
38 of 46
COLLIER COUNTY TOURIST DEVELOPⅣIENT COUNCIL
CATEGORY“A"GRANT APPLICAT10N
Tigertail Beach Bathroom
Phase 2 Construction
1. Name and Address of Project Sponsor Organization:
Collier County Parks and Recreation Department
North Collier Regional Park
15000 Livingston Road
Naples, FL 34109
2. Contact Person, Title and Phone Number:
Name: Barry Williams, Director
Address: 15000 Livingston Road
City: Naples; ST: FL; ZIP 34109
Phone: (239)252-4035 FAX: (252) 530-6538
Other: (239) 280-7035
3. Organrzation's Chief Official and Title:
Barry Williams, Director
Collier County Parks and Recreation Department
4. Details of Project- Description and Location:
The existing Tigertail Beach Bathroom facilities are inadequate to accommodate the
visitors during peak season and high visitation days. Bathroom facilities are located the
entrance to the park and an overflow restroom facility was installed at the overflow
parking area to accommodate the high volume of visitors. The expansion of the overflow
parking facility is proposed to add one stall to the existing facility to accommodate one
stall for the men and one stall for the women.
The Collier County Parks and Recreation Department would like to provide visitors with
additional restroom facilities. Phase one of the project was funded by TDC and the
requested funds would be for phase two which includes engineering design/permitting
and construction of the additional restroom.
5. Estimated project start date: October,2014
6. Estimated project duration: (see below for milestones)
7. Total TDC Tax Funds Requested: $200,000
8. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes ( ) No (x)
February 27, 2017
Consent Agenda 6-B (ii)
39 of 46
Collier County Tourist Development Council
Category "A" Grant Application Page 2
Tigertail Beach Bathroom
(PrOject Title)
PROJECT BUDGET
PROGRAM ELEMENT
TDC Funds Requested
City/Ta対 ng District Share
State of Florida Share
Federal Share
TOTAL
PROJECT EXPENSES:
Design
Pernlitting
Utilities
Construction
TOTAL
AⅣIOUNT
S200,000
SN/A
SN/A
SN/A
S200,000
S25,000
S10,000
S15,000
S150,000
S200,000
Milestones
Solicit proposals for design
Proposals due
Approve Work Order
Issue NTP
Design and Permitting
Construction Cost Estimate
Solicit Quotes for Construction
Quotes due
Approve Work Order
Issue NTP
Construction Completion
30 days after scope is defined
30 days after solicitation
30 days after quotes received
2 weeks after PO is issued
6 months after NTP issued
6 months after NTP issued
30 days after construction drawings and
Permitting are complete
30 days after solicitation
30 days after quotes received
2 weeks after PO is issued
6 months after NTP issued
I have read the Tourist Development Category "A" Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
of Sponsor Organization's Chief Official
February 27, 2017
Consent Agenda 6-B (ii)
40 of 46
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY 6(A'' GRANT APPLICATION
Barefoot Beach Parking Enhancements
Design, Permitting and Construction
1. Name and Address of Project Sponsor Organization:
Collier County Parks and Recreation Department
North Collier Regional Park
15000 Livingston Road
Naples, FL 34109
2. Contact Person, Title and Phone Number:
Name: Barry Williams, Director
Address: 15000 Livingston Road
City: Naples; ST: FL; ZIP 34109
Phone: (239)252-4035 FAX: (252) 530-6538
Other: (239) 280-7035
3. Organization's Chief Official and Title:
Barry Williams, Director
Collier County Parks and Recreation Department
4. Details of Project- Description and Location:
Barefoot Beach Preserve Park was listed by Dr. Beach as one of the top 10 beaches in the
country in 2013. The entrance to this nationally recognized beach needs to be improved.
Barefoot Beach Preserve Park has an existing small wooden toll booth (built in 1985)
located at the entrance to this beach park facility. The toll booth accommodates one
beach parking attendant whose primary responsibility is to provide customer service to
beach park visitors and collect the daily beach parking fee. This 29 year old structure is
structurally unsound, unsafe, and is inadequate for the needs of this beach park. The
current toll booth does not have restroom facilities for the beach park attendant so a port-
o-let has been placed behind the entrance sign across from the toll booth for use by the
attendant.
The project includes the design, permitting, and installation of a prefabricated toll booth
constructed of galvanized steel with factory installed doors, windows, and electrical
system. The toll booth will include a restroom (not for use by the public), a secure
transaction window, dutch doors for safety, money drawers, exterior lighting, alc, heat,
and plumbing. The roadway enhancements will include re-curbing around the perimeter
of the new toll booth, required safety striping at the entrance, and speed bumps.
5. Estimated project start date: October, 2014
6. Estimated project duration: (see below for milestones)
7. Total TDC Tax Funds Requested: $150,000
February 27, 2017
Consent Agenda 6-B (ii)
41 of 46
Collier County Tourist Development Council
Category "A" Grant Application Page 2
8. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes ( ) No (x)
Barefoot Beach Parking Enhancements
PROJECT BUDGET
PROGRAM ELEMENT
TDC Funds Requested
City/Taxing District Share
State of lrlorida Share
Federal Share
TOTAL
PROJECT EXPENSES:
(Engineering,Ⅳlobilization,Contractor,)
Design
Pernlitting
Utility Connections
Toll Booth lnstallation
Parking Lot lmprovements
Entrance Roadway llllprovements
TOTAL
AⅣ10UNT
S150,000
SN/A
SN/A
SN/A
S150,000
$25,000
S10,000
S20,000
S75,000
S10,000
S10,000
S150,000
Milestones
Solicit proposals for design 30 days after scope is defined
Proposals due 30 days after solicitation
Approve Work Order 30 days after quotes received
Issue NTP 2 weeks after PO is issued
Design and Permitting 6 months after NTP issued
Construction Cost Estimate 6 months after NTP issued
Solicit Quotes for Construction 30 days after construction drawings and
permitting is complete
30 days after solicitation
30 days after quotes received
2 weeks after PO is issued
6 months after NTP issued
Quotes due
Approve Work Order
Issue NTP
Construction Completion
February 27, 2017
Consent Agenda 6-B (ii)
42 of 46
I have read the Tourist Development Category "A" Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply rvith all guidelines and criteria.
Signature(of Sponsor Organization's Chief OIfi cial
February 27, 2017
Consent Agenda 6-B (ii)
43 of 46
COLLIER COUNTY TOURIST DEVELOP]Ⅵ ENT COUNCIL
CATEGORY“ A"GRANT APPLICAT10N
CIam Pass Concession Area Decking
Construction
1. Name and Address of Project Sponsor Organization:
Collier County Parks and Recreation Department
North Collier Regional Park
15000 Livingston Road
Naples, FL 34109
2. Contact Person, Title and Phone Number:
Name: Barry Williams, Director
Address: 15000 Livingston Road
City: Naples; ST: BL; ZIP 34109
Phone: (239)252-4035 FAX: (252) 530-6538
Other: (239) 280-7035
3. Organization's Chief Official and Title:
Barry Williams, Director
Collier County Parks and Recreation Department
4. Details of Project- Description and Location:
The existing Clam Pass Deck Beach Park Facility has been in existence since 2000 and is
well used by visitors and the public. The wooden deck was constructed with pressure
treated lumber and has degraded over time. The 10,000 square foot deck is showing
signs of wear and tear and should be replaced. Replacing the deck with Ipe, a sustainable
hard wood, will last longer and require less maintenance. The boards were flipped to
extend the life of the deck four years ago. The Parks and Recreation Department has
received complaints about splintering on the deck and a replacement is warranted.
The Parks and Recreation Department would like to provide visitors with a revitalized
deck and the requested funds would include a design/build construction contract for the
new decking.
5. Estimated project start date: October,20l4
6. Estimated project duration: (see below for milestones)
7. Total TDC Tax Funds Requested: $200,000
8. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes ( ) No (x)
February 27, 2017
Consent Agenda 6-B (ii)
44 of 46
Collier County Tourist Development Council
Category "A" Grant Application Page 2
Clam Pass Concession Area Dccking
PRO,IECT BUDGET
PROGRAM ELEMENT
TDC Funds Requestcd
Ci″/Taxing District Share
State of Florida Sharc
Federal Share
TOTAL
PROJECT EXPENSES:
Construction S200,000
Mobilization, remove existing deck and replace PT lumber rvith lpe
ApI10uNT
S200,000
SN/A
SN/A
SN/A
S200,000
S200,000
Milestones
Solicit Quotes for Construction 30 days after scope preparation
Quotes due 30 days after solicitation
BCC Approval 30 days after quotes received
Issue NTP 2 weeks after PO is issued
Construction Completion I month after NTP issued
I have read the Tourist Development Category "A" Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
TOTAL
'f Sponsor Organization's Chief Official
February 27, 2017
Consent Agenda 6-B (ii)
45 of 46
February 27, 2017
Consent Agenda 6-B (ii)
46 of 46
EXECUTIVE SUMMARY
Recommendation to approve an expenditure of Tourist Development Tax for Category “A” Beach
Park Facilities to Bridging Solutions, LLC, using Contract Number 13-6164, “Professional Services
for Engineers and Architects”, for a boardwalk inspection at Clam Pass Park, for $10,468, and
make a finding that this expenditure promotes tourism.
OBJECTIVE: To obtain an inspection report for the Clam Pass Park boardwalk decking and handrail
system.
CONSIDERATIONS: The Clam Pass Beach Park boardwalk has been in existence since 1985. On
January 26, 2015, the Tourist Development Council (TDC) approved a work order to Coastal Engineering
Consultants, Inc. for the inspection of the Clam Pass Boardwalk. The inspection included
recommendations for a full restoration of the substructure of the boardwalk. On October 26, 2015, the
TDC approved the Invitation to Bid, No. 15-6510, to Custom Built Marine Construction, Inc., for the
repairs to the Clam Pass Park boardwalk. The construction repairs included the full substructure
restoration and was limited to some handrail replacements at locations of critical concern.
Although missing or critically damaged handrail and handrail posts were replaced (Oct. 2015), the
handrail system and decking continues to deteriorate. To maintain the longevity of the decking and
handrail system, its maintenance needs to be addressed. A second inspection is needed for the handrail
system and decking to obtain a recommendation report to determine the life expectancy, prepare for
future year budgeting and prioritize needed repairs and maintenance. Handrail and cap maintenance was
specifically included in the April 27, 2015 grant application. This inspection will also include the decking
as the entire boardwalk system needs attention. This is the first expenditure of the $100,000 budget in the
grant application for the Clam Pass Boardwalk.
ADVISORY BOARD RECOMMENDATION: On April 27, 2015 the Tourist Development Council
approved a grant application for $1,189,230 for a Category “A” Grant Application for Beach Park
Facilities, with $100,000 approved for the replacement of caps and top rails on the boardwalk at Clam
Pass Beach Park, with a vote 9-0.
FISCAL IMPACT: Funding in the amount of $10,468 is available and appropriated for this Project No.
80333 (Clam Pass Boardwalk Repair) within the Parks and Recreation Beach Park Facilities Capital Fund
183 (TDC Beach Parking Facilities).
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to
this action.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. – CMG
RECOMMENDATION: That the Tourist Development Council approves an expenditure of Tourist
Development Tax for Category “A” Beach Park Facilities to Bridging Solutions, LLC, under Contract
Number 13-6164, “Professional Services for Engineers and Architects”, for an inspection at Clam Pass
Park, Project No. 80333, in the amount of $10,468, and makes a finding that this project expenditure
promotes tourism.
Prepared by: Felicia Kirby, Associate Project Manager, Facilities Management Division
February 27, 2017
Consent Agenda 6-B (iii)
1 of 40
Attachments: (1) Work Order
(2) Proposal
(3) TDC Grant Application - April 27, 2015
February 27, 2017
Consent Agenda 6-B (iii)
2 of 40
WORK ORDER/PURCHASE ORDER
Contract | 3'6 | 64 "Professional Services for Engineers and Architects - ST"'
Contract Expiration Date: March 8.2019
This work order is fior professional engineering services lor work known as:
Project Name: Clam Pass Park Boardwalk lnspection
Projcct No: 80333
The work is specified in the proposal dated December 5.2016 which is attached hereto and made a
part of this Work Order. ln accordance with Terms and Conditions of the Agreement referenced
above. this work order/Purchase order is assigned to: Bridging solutions, LLc.
Scope of Work: As detailed in rhe attached proposal and the following:
* Task I Inspection and Field Reporrt Task ll Evaluation Study Report
Schedule of Work: Complete n'ork rvithin 60 days from the dare of the Norice to proceed which is
accompanying this Work Order. The Consultant a-qrees that any Work Order that extends beyond the
expiration date of Agreement No. l3-6t6.1 will survive and remain subject to the terms and
conditions of that Agreement until the completion or termination of this Work Order.
Compensation: In accordance with the Agreement referenced above. the County will compensate rhe
Firm in accordance rvith following method(s): filNegotiated Lump Sum (NLS) fLump Sum plus
Reimbursable Costs (LS+p61 ['fime & Material (T&M) (established hourly rar; Sch;dule A) f]
Cost Plus Fixed Fee (CPFF), as provided in the attached proposal.
Task I s 6.580.00 LS
Task ll $ 3.888.00 LS
TOTAL FEE $t0,468.00
PREPARED BY:
REVIEWED BY:/)-7-/L
Date
6licia Kirby. Associate Project Manager
Facilities Management Division
A. Bishop, P.E.. Sr/Project Manager
Facilities Management Division
Project No. 80333 Contract No. l3-616.{Page l of2
February 27, 2017
Consent Agenda 6-B (iii)
3 of 40
.E., Principal Project Manager
REVIEWED BY:W
APPROVED BY:
Barry W Division Director
By the signature below, the Firm (including employees, oflicers and/or agents) certifies. and hereby
discloses, that, to the best of their knowledge and beliel all relevant facts conceming past, present. or
curently planned interest or activity (financial, contractual. organizational. or otherwise) which
relates to the proposed work; and bear on whether the Firm has a potential conflict have bccn fully
disclosed.
Additionally, the Firm agrees to notify the Procurement Director, in writing r,rithin 48 hours of
leaming of any actual or potential conflict of interest that arises during the Work Order and/or project
duration.
ACCEPTED BY: Bridging Solutions. LLC
e*1"**-December 7,2019
Ralph Verrastro, P.E., Principal Date
(Remainder of page intentionally left blank)
Parks & Recrcation Division
Public Services Department
Date
Project No. 80333 Contract No. l3{164 Page 2 of2
February 27, 2017
Consent Agenda 6-B (iii)
4 of 40
December 5, 2016
Margaret A. Bishop, P.E.
Senior Project Manager
Facilities Management Department
Collier County Government
3299 Tamiami Trail East
Naples, FL 34112
RE: Proposal to Provide Professional Engineering Services for:
Clam Pass Park, Collier County, FL
Boardwalk Inspection & Evaluation Report
Dear Ms. Bishop:
Bridging Solutions, LLC appreciates the opportunity to submit this proposal to provide engineering
services based on your e-mail request.
1. BACKGROUND
The Collier County Facilities Management Department selected Bridging Solutions, LLC (BSLLC) to
perform engineering services for an inspection and the preparation of an evaluation report for the
boardwalk at Clam Pass Park under Collier County Contract Number 13-6164-ST. The inspection will be
limited to the boardwalk decking and railing system between the tram station and the concession area. We
understand the substructure and stringers were recently repaired by a contractor. The findings of the
inspection will be documented in a report that will include recommendations to maintain the longevity of
the boardwalk.
2. SCOPE OF SERVICES
2.1. Inspection and Field Report – Perform an inspection of all visible decking and railing system
elements on the boardwalk. Document the inspection findings including significant defects
including checks, cracks, rotting, spalls, corrosion, impact damage, etc. using field notes and
digital photographs.
2.2. Evaluation Study Report – Perform a study that considers the existing conditions and probable
future maintenance requirements including the probable life expectancy of the boardwalk decking
and railing system. Prepare a report that provides a summary of the inspection findings and
include recommendations to maintain the longevity of the boardwalk decking and railing system.
Prepare an opinion of probable cost for the eventual replacement of the decking and railing system
elements. Conduct a meeting with the County staff to review the report and recommendations.
February 27, 2017
Consent Agenda 6-B (iii)
5 of 40
3. TIME SCHEDULE
We anticipate completion of the above described services in 60 days from receipt of a Notice to Proceed.
If the services covered by this proposal have not been completed within this time, through no fault of
Bridging Solutions, a time extension to complete our services may be renegotiated.
4. COMPENSATION
Bridging Solutions proposes to provide the above described services for lump sum fees according to the
following breakdown. The attached proposal back-up form provides the estimated hours, staffing titles
and rates that form a basis for the lump sum fees.
Task 2.1 – Inspection and Field Report $6,580
Task 2.2 – Evaluation Study Report 3,888
Total Fee $10,468
Thank you for your consideration of this proposal. Please contact me at 239-216-1370 if you have any
questions or comments.
Respectfully,
BRIDGING SOLUTIONS, LLC
Ralph Verrastro, PE
Principal
February 27, 2017
Consent Agenda 6-B (iii)
6 of 40
EXECUTIVE SUMMARY
Approve Twelve (12) Collier County Tourist Development Council Category “A” Grant
Applications for Beach Park Facilities for Fiscal Year 2015/2016 in the Total Amount of
$1,189,230.00 and make a finding that the expenditure promotes tourism.
OBJECTIVE: To obtain Collier County Tourist Development Council grant funding.
CONSIDERATIONS: The following Collier County Tourist Development Council Category “A” grant
applications were reviewed by the Parks and Recreation Advisory Board (PARAB) on April 15, 2015.
Their recommendations for improved beach park facilities are as follows:
PROJECT AMOUNT
REQUESTED
PREVIOUSLY
REQUESTED
Barefoot Beach Access Enhancements:
Boardwalk Replacement and Picnic Tables for 5
Pavilions
$200,000.00 0
Beach Wheel Chairs:
1 each @ Clam Pass, Tigertail, Barefoot, and
Vanderbilt Beach
$12,000.00 $6,000.00 FY14
Bluebill Beach Access
Restroom and Parking Area Security Cameras
$22,862.00 0
Clam Pass Beach Park:
Restroom Expansion
$300,000.00 0
Clam Pass Beach Park:
Replace Caps and Top Rails on Boardwalk
$100,000.00 0
Clam Pass Beach Park:
Mangrove Trimming along boardwalk
$50,000.00 0
Clam Pass Beach Park
Entrance Booth and Parking Lot Security
Cameras
$69,368.00 0
Sea Gate Beach Access Enhancements $40,000.00 0
South Marco Beach Access Parking Lot
Enhancements:
Design, Permitting, Installation
$90,000.00 0
South Marco Beach Access Enhancements:
Replace boardwalk and landscaping
$110,000.00 0
Tigertail Beach Park:
Entrance Enhancements and Interpretive
Signage Installation
$50,000.00 0
Vanderbilt Beach Park:
Exotic Vegetation Removal
$5,000.00 0
Vanderbilt Beach Parking Garage
Enhancements:
Restripe/Thermoplasty Parking Garage
$80,000.00 0
Wildlife Proof Trash Receptacles for Beach
Parks
$60,000.00 $30,000.00 FY14
TOTAL $1,189,230.00 $36,000.00
February 27, 2017
Consent Agenda 6-B (iii)
7 of 40
PROJECT DETAILS:
Barefoot Beach Access Enhancements: $200,000.00
Boardwalk Replacement and Picnic Tables for 5 Pavilions
• Ipe Boardwalk-Design $ 5,000
• Ipe Boardwalk Construction $ 155,000.00
• 4 picnic tables each at 5 pavilions $ 40,000.00
Beach Wheel Chairs: $12,000.00
1 each @ Clam Pass, Tigertail, Barefoot, and Vanderbilt Beach
• 4 Beach Wheel Chairs @ $3,000.00 each $12,000.00
Bluebill Beach Access
Installation of Building and Parking Lot Security Cameras: $22,862.00
• Add CenturyLink
• Add network equipment
• Install restroom and parking lot cameras
Clam Pass Beach Park: $300,000.00
Restroom Expansion: Design/Permitting/Construction
• Design $25,000.00
• Permitting $20,000.00
• Utilities $20,000.00
• Construction $235,000.00
Clam Pass Beach Park Boardwalk: $100,000.00
Redo Caps and Top Rails
• Materials/Construction $100,000.00
Clam Pass Beach Park Boardwalk $50,000.00
Mangrove Permitting and Trimming
• Field Inspection $2,000.00
• Permitting $3,000.00
• Mangrove Trimming $45,000.00
Clam Pass Beach Park
Entrance Booth and Parking Lot Security
Cameras $69,368.00
• Extend fiber from US 41 and Pine Ridge Road to Clam Pass
• Add network equipment
• Install toll booth and parking lot cameras
Sea Gate (North Gulf Shore) Beach Access $40,000.00
Access Enhancements
• Landscape Design $ 5,000.00
• Seating and bike rakes $ 10,000.00
February 27, 2017
Consent Agenda 6-B (iii)
8 of 40
• Plantings $ 25,000.00
South Marco Beach Access Parking Lot Enhancements: $90,000.00
Design, Permitting and Installation
• Design (landscaping) $ 5,000
• Installation Landscaping $25,000
• Thermoplasty Installation $60,000
South Marco Beach Access: $110,000.00
Boardwalk and Landscaping Enhancements
• Design $5,000
• Permitting $7,000
• Construction including landscape $98,000
Tigertail Beach Park: $50,000.00
Entrance Enhancements and Interpretive Signage Fabrication
• Fabrication of new entrance sign $30,000.00
• 10 2’ x 3’ Interpretive signs $20,000.00
Exotic Vegetation Removal: $5,000.00
Vanderbilt Beach Park
• Exotic Vegetation Removal $5,000.00
Vanderbilt Beach Parking Garage: $80,000.00
Restripe/Thermoplasty Parking Garage Spaces
• Thermoplasty Product and Labor $80,000.00
Wildlife Proof Trash Receptacles: $60,000.00
Tigertail Beach, Barefoot Beach, Barefoot Beach Access, South Marco Beach Access, Vanderbilt
Beach, and Clam Pass Beach Park
• 30 Wildlife Proof Trash Receptacles @ $2,000.00 each $60,000.00
The cost of these projects will come from the TDC Category “A” Funding.
FISCAL IMPACT: Funds in the amount of $1,189,230.00 are available for appropriation from
Category “A” Tourist Taxes Fund 183.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to
this action.
LEGAL CONSIDERATIONS:
ADVISORY BOARD RECOMMENDATION: At the April 15, 2015, Parks and Recreation Advisory
Board (PARAB) meeting, these grants applications were recommended for approval (approved 5 to 0).
February 27, 2017
Consent Agenda 6-B (iii)
9 of 40
RECOMMENDATION: That the Collier County Tourist Development Council approve the above-
referenced Category “A” grant applications in the amount of $1,189,230.00 and make a finding that the
expenditure promotes tourism.
Prepared by: Nancy Olson, Manager Parks and Recreation
February 27, 2017
Consent Agenda 6-B (iii)
10 of 40
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY ..A" GRANT APPLICATION
Clam Pass Beach Park Boardwalk
Installation of Toll Booth and Parking Lot Security Cameras
1. Name and Address of Project Sponsor Organization:
Collier County Parks and Recreation Department
North Collier Regional Park
15000 Livingston Road
Naples, Florida 34109
2. Contact Person, Title and Phone Number:
Name: Barry Williams, Director
Address: 15000 Livingston Road
City: Naples; ST: FL; ZIP 34109
Phone: 239-252-4035 FAX: 252-530-6538
Other: 239-280-7035
3. Organization's Chief Official and Title:
Barry Williams, Director
Collier County Parks and Recreation Department
4. Details of Project-Description and Location:
The Clam Pass Beach Park facility has been in existence since 1985. Collier County
Parks and Recreation would like to add security cameras at the park entrance and in the
parking lot that will be monitored 2417 by Collier County Facilities Management
Department. Installation of security cameras will enhance visitor safety and security.
5. Estimated project start date: December 2015
6. Estimated project duration: (see below for milestones).
7. Total TDC Tax Funds Requested: $69,368.00
8. If the full amount requested cannot be awarded, can the program/project be
restructured to accommodate a smaller award? Yes ( ) No (X)
February 27, 2017
Consent Agenda 6-B (iii)
11 of 40
Collier County Tourist Development Council
Category "A" Grant Application Page 2
PROJECT ELEMENT
Clam Pass Beach Park Boardwalk
Install Toll Booth and Parking Lot Security Cameras
PROJECT BUDGET
AMOUNT
TDC Funds Requested
City/Taxing District Share
State of Florida Share
Federal Share
TOTAL
PROJECT EXPENSES:
Extend fiber from US 41 and
Add network equipment
Install toll booth and parking
TOTAL
Milestones:
Solicit proposals for scope
Proposals due
Approve Work Order
Issue NTP
Pine Ridge Road to Clam Pass
lot cameras
$69,368.00
$ N/A
$ N/A
$ N/A
$69,368.00
$69,368.00
30 days after scope is defined
30 days after solicitation
30 days after quotes received
2 weeks after PO issued
I have read the Tourist Development Category "A" Beach Funding Policy covering beach
renourishment and pass maintenance and agree that my organization will comply with all
guidglines and criteria.
Signature f Sponsor Organization's Chief Official
//S
February 27, 2017
Consent Agenda 6-B (iii)
12 of 40
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY "A'' GRANT APPLICATION
Bluebill Beach Access
Installation of Building and Parking Lot Security Cameras
l. Name and Address of Project Sponsor Organization:
Collier County Parks and Recreation Department
North Collier Regional Park
15000 Livingston Road
Naples, Florida 34109
2, Contact Person, Title and Phone Number:
Name: Barry Williams, Director
Address: 15000 Livingston Road
City: Naples; ST: FL; ZIP 34109
Phone: 239-252-4035 FAX: 252-530-6538
Other: 239-280-7035
3. Organization's Chief Official and Title:
Barry Williams, Director
Collier County Parks and Recreation Department
4. Details of Project-Description and Location:
Collier County Parks and Recreation would like to add security cameras on the exterior
of the Bluebill Beach Access restroom facility and in the parking area that will be
monitored 2417 by Collier County Facilities Management Department. Installation of
security cameras will enhance visitor safety and security.
5. Estimated project start date: December 2015
6. Estimated project duration: (see below for milestones).
7. Total TDC Tax Funds Requestedz $22,,862.00
8. If the full amount requested cannot be awarded, can the program/project be
restructured to accommodate a smaller award? Yes ( ) No (X)
February 27, 2017
Consent Agenda 6-B (iii)
13 of 40
Collier County Tourist Development Council
Category "A" Grant Application Page 2
Bluebill Beach Access
Installation of Building and Parking Lot Security Cameras
PROJECT BUDGET
PROJECT ELEMENT AMOUNT
TDC Funds Requested
City/Taxing District Share
State of Florida Share
Federal Share
TOTAL
PROJECT EXPENSES:
Add CenturyLink
Add network equipment
Install restroom and parking lot cameras
TOTAL
Milestones:
Solicit proposals for scope
Proposals due
Approve Work Order
Issue NTP
$22,862.00
S NiA
S N/A
S N/A
s22,862.00
s22,862.00
30 days after scope is defined
30 days after solicitation
30 days after quotes received
2 weeks after PO issued
I have read the Tourist Development Category "A" Beach Funding Policy covering beach
renourishment and pass maintenance and agree that my organization will comply with all
guid
?o
Signature Sponsor Organization's Chief Official
o//
February 27, 2017
Consent Agenda 6-B (iii)
14 of 40
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY "A'' GRANT APPLICATION
Clam Pass Beach Park Boardwalk
Mangrove Permitting and Trimming
1. Name and Address of Project Sponsor Organization:
Collier County Parks and Recreation Department
North Collier Regional Park
15000 Livingston Road
Naples, Florida 34109
2. Contact Person, Title and Phone Number:
Name: Barry Williams, Director
Address: 15000 Livingston Road
City: Naples; ST: FL; ZIP 34109
Phone: 239-252-4035 FAX: 252-530-6538
Other: 239-280-7035
3. Organtzation's Chief Official and Title:
Barry Williams, Director
Collier County Parks and Recreation Department
4. Details of Project-Description and Location:
The Clam Pass Boardwalk Beach Park facility has been in existence since 1985. The
beach consists of 35 acres of coastal habitat, white sandy beach, a tidal bay that serves as
a breeding ground and nursery for marine life and shorebirds. A'/o mlle boardwalk to the
beach takes visitors through a mangrove forest of red, white, and black mangroves.
Annually, over 200,000 visitors walk or take advantage of a tram service to get to the
beach. The mangrove trees that line the boardwalk are beginning to not only affect the
integrity of the boardwalk but the visitor experience. Low hanging branches from the
mangroves are beginning to prevent the trams, walkers, and cyclists from taking full
advantage of the boardwalk.
The project includes permitting and subsequent trimming of the mangroves that abut the
boardwalk.
5. Estimated project start date: October 2015
6. Estimated project duration: (see below for milestones).
7. Total TDC Tax Funds Requested: $50,000.00
8. If the full amount requested cannot be awarded, can the program/project be
restructured to accommodate a smaller award? Yes ( ) No (X)
February 27, 2017
Consent Agenda 6-B (iii)
15 of 40
Collier County Tourist Development Council
Category "A" Grant Application Page 2
Clam Pass Beach Park Boardwalk
Mansrove Permitting and Trimming
PROJECT BUDGET
PROJECT ELEMENT AMOUNT
TDC Funds Requested
City/Taxing District Share
State of Florida Share
Federal Share
TOTAL
PROJECT EXPENSES:
Field Inspection
Permitting
Mangrove Trimming
TOTAL
Milestones:
Solicit proposals for scope
Proposals due
Approve Work Order
Issue NTP
Permitting
Trimming
s50,000.00
S N/A
S N/A
$ N/A
s50,000.00
s2,ooo.0o
$3,000.00
s45,000.00
$50,000.00
30 days after scope is defined
30 days after solicitation
30 days after quotes received
2 weeks after PO issued
2 months after NTP issued
2 weeks after permitting
I have read the Tourist Development Category "A" Beach Funding Policy covering beach
renourishment and pass maintenance and agree that my organization will comply with all
nes and
,s
Signature Sponsor Organtzation's Chief Official
20,
February 27, 2017
Consent Agenda 6-B (iii)
16 of 40
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY 66A." GRANT APPLICATION
Sea Gate (North Gulf Shore) Beach Access
Access Enhancements
1. Name and Address of Project Sponsor Organization:
Collier County Parks and Recreation Department
North Collier Regional Park
15000 Livingston Road
Naples, FL 34109
2. Contact Person, Title and Phone Number:
Name: Barry Williams, Director
Address: 15000 Livingston Road
City: Naples; ST: FL; ZIP 34109
Phone: (239) 252-4035 FAX: (252) 530-6538
Other: (239) 280-7035
3. Organization's Chief Official and Title:
Barry Williams, Director
Collier County Parks and Recreation Department
4. Details of Project- Description and Location:
Seagate Beach Access (aka North Gulfshore Beach Access) located in north Naples
has a 38 space parking lot and a boardwalk that leads visitors to the Gulf of Mexico.
This access also serves pedestrian traffic from the ends of Seagate Blvd. and North
Gulfshore Blvd and is a favorite of cyclists. Collier County Parks and Recreation
would like to enhance the entrance with xeric-native Florida landscaping material,
bicycle racks, and seating areas.
5. Estimated project start date: Octoberr 2015
6. Estimated project duration: (see below for milestones)
7. Total TDC Tax Funds Requested: $40,000.00
8. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes ( ) No (x)
February 27, 2017
Consent Agenda 6-B (iii)
17 of 40
Collier County Tourist Development Council
Category "A" Grant Application Page 2
Sea Gate (North Gulf Shore) Beach Access
Access Enhancements
PROJECT BUDGET
PROGRAM ELEMENT
TDC Funds Requested
City/Taxing District Share
State of Florida Share
Federal Share
TOTAL
PROJECT EXPENSES:
Landscape Design
Seating and bike rakes
Plantings
TOTAL
Milestones
Solicit quotes for landscape design/
seating and bike rates
Quotes due
Issue Purchase Order/design
and furnishings
Install furnishings
Project complete
AMOUNT
$ 40,000.00
$ N/A
$ N/A
$ N/A
$ 40.000.00
s 5,000.00
$ 10,000.00
s 25,000.00
$40,000.00
October 1,2015
October 20,2015
October 21,2015
November 28,2015
December 30, 2015
I have read the Tourist Development Category "A" Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
bf Sponsor Organization's Chief Official ";4"\fl
February 27, 2017
Consent Agenda 6-B (iii)
18 of 40
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY 664" GRANT APPLICATION
South Marco Beach Access Parking Lot Enhancements
Design, Permitting and Installation
1. Name and Address of Project Sponsor Organization:
Collier County Parks and Recreation Department
North Collier Regional Park
15000 Livingston Road
Naples, FL 34109
2. Contact Person, Title and Phone Number:
Name: Barry Williams, Director
Address: 15000 Livingston Road
City: Naples; ST: FL; ZIP 34109
Phone: (239) 252-4035 FAX: (252) 530-6538
Other: (239) 280-7035
3. Organization's Chief Official and Title:
Barry Williams, Director
Collier County Parks and Recreation Department
4. Details of Project- Description and Location:
South Marco Beach Access is one of two public beaches located on Marco Island,
Trip Advisor's 2014 #1 island in America. Annual visitation, based on data collected
from the parking meter and parking lot car counts, is in excess of 100,000 tourists and
visitors. Collier County Parks and Recreation would like to enhance the parking area
by restriping the lot (70 spaces) and curbs using thermoplasty technology for longer
life, and replace non-native vegetation with Florida native / xeri-scape landscaping
and replace mulch with crushed shell or gravel in the islands of the parking area.
5. Estimated project start date: October,2015
6. Estimated project duration: (see below for milestones)
7. Total TDC Tax Funds Requested: $90,000.00
8. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes ( ) No (x)
February 27, 2017
Consent Agenda 6-B (iii)
19 of 40
Collier County Tourist Development Council
Category "A" Grant Application Page2
PROGRAM ELEMENT
TDC Funds Requested
City/Taxing District Share
State of Florida Share
Federal Share
TOTAL
PROJECT EXPENSES:
Design (landscaping)
Purchasefl nstallation Landscaping
Thermoplasty Installation
TOTAL
Milestones
Solicit quotes for landscape design
Solicit quotes for thermoplasty
Quotes due for all
South Marco Beach Access Parking Lot Enhancements
Design, Permitting and Installation
PROJECT BUDGET
AMOUNT
$ 90,000.00
$ N/A
$ N/A
$ N/A
$90,000.00
$ 5,000
$25,000
$60,000
$90,000.00
October 1,2015
October 1,2015
October 30,2015
I have read the Tourist Development Category "A" Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
/thlL
Signatu of Sponsor Organization's Chief Official
February 27, 2017
Consent Agenda 6-B (iii)
20 of 40
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY 66A'' GRANT APPLICATION
South Marco Beach Access
Boardwalk and Landscaping Enhancements
1. Name and Address of Project Sponsor Organization:
Collier County Parks and Recreation Department
North Collier Regional Park
15000 Livingston Road
Naples, FL 34109
2. Contact Person, Title and Phone Number:
Name: Barry Williams, Director
Address: 15000 Livingston Road
City: Naples; ST: BL; ZIP 34109
Phone: (239) 252-4035 FAX: (252) 530-6538
Other: (239) 280-7035
3. Organization's Chief Official and Title:
Barry Williams, Director
Collier County Parks and Recreation Department
4. Details of Project- Description and Location:
South Marco Beach Access is one of two public beaches located on Marco Island, Trip
Advisor's 2014 #l island in America. Annual visitation, based on data collected from the
parking meter and parking lot car counts, is in excess of 100,000 tourists and visitors.
The project includes the permitting, design, and replacement of current boardwalk with
ipe, a sustainable hardwood. It also includes xeri-scape landscape enhancements at the
entrance to the access.
5. Estimated project start date: October 2015
6. Estimated project duration: (see below for milestones)
7. Total TDC Tax Funds Requested: $110,000
8. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes ( ) No (x)
February 27, 2017
Consent Agenda 6-B (iii)
21 of 40
Collier County Tourist Development Council
Category "A" Grant Application Page 2
South Marco Beach Access
Boardwalk and Landscaping Enhancements
PROJECT BUDGET
PROGRAM ELEMENT
TDC Funds Requested
City/Taxing District Share
State of Florida Share
Federal Share
TOTAL
Milestones
Solicit proposals for design
Proposals due
Approve Work Order
Issue NTP
Design and Permitting
Construction Cost Estimate
Solicit Quotes for Construction
Quotes due
Approve Work Order
Issue NTP
Construction Completion
TOTAL
PROJECT EXPENSES:
Design
Permitting
Construction including landscape
AMOUNT
$ 1 10,000
$ N/A
$ N/A
$ N/A
$ I 10,000
$5,000
$7,000
$98,000
s110,000.00
30 days after scope is defined
30 days after solicitation
30 days after quotes received
2 weeks after PO is issued
6 months after NTP issued
6 months after NTP issued
30 days after construction
permitting is complete
30 days after solicitation
30 days after quotes received
2 weeks after PO is issued
6 months after NTP issued
drawings and
February 27, 2017
Consent Agenda 6-B (iii)
22 of 40
I have read the Tourist Development Category "A" Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
of Sponsor Organization's Chief Official
February 27, 2017
Consent Agenda 6-B (iii)
23 of 40
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY "A' GRANT APPLICATION
Tigertail Beach Park
Entrance Enhancements and Interpretive Signage Fabrication
1. Name and Address of Project Sponsor Organization:
Collier County Parks and Recreation Department
North Collier Regional Park
15000 Livingston Road
Naples, FL 34109
2. Contact Person, Title and Phone Number:
Name: Barry Williams, Director
Address: 15000 Livingston Road
City: Naples; ST: FL; ZIP 34109
Phone: (239) 252-4035 FAX: (252) 530-6538
Other: (239) 280-7035
3. Organization's Chief Official and Title:
Barry Williams, Director
Collier County Parks and Recreation Department
4. Details of Project- Description and Location:
Marco Island received the 2014 Trip Advisor Travelers' Choice Award for the #l
island in America in large part to the island's resorts and beaches. Tigertail Beach
Park is one of only two public beaches located on this nationally recognized vacation
destination. The entrance to Tigertail Beach Park needs to be improved with updated
signage reflecting the recent changes to the park and its many amenities including the
soon to be constructed wildlife tower. In addition to the entrance signage, Collier
County would like to provide tourists and visitors with interpretive signage
showcasing the natural history and dynamics of this barrier island ecosystem.
Interpretive signage to consist of ten (10) 2' x 2' panels installed in the education
kiosk.
5. Estimated project start date: October, 2015
6. Estimated project duration: (see below for milestones)
7. Total TDC Tax Funds Requested: $50,000
8. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes ( ) No (x)
February 27, 2017
Consent Agenda 6-B (iii)
24 of 40
Collier County Tourist Development Council
Category "A" Grant Application Page2
PROGRAM ELEMENT
TDC Funds Requested
City/Taxing District Share
State of Florida Share
Federal Share
TOTAL
PROJECT EXPENSES:
Fabrication of new entrance sign
l0 2' x 3' Interpretive signs
TOTAL
Milestones
Solicit quotes for entrance sign
and interpretive signs
Quotes due
Issue Purchase Order
Place order for signs
Installation of signs (park staff)
Tigertail Beach Park Entrance Enhancements and Interpretive Signage
Fabrication
PROJECT BUDGET
AMOUNT
$ 50,000
$ N/A
$ N/A
$ N/A
$50,000
$30,000.00
$20,000.00
$50,ooo
October 1,2015
October 20,2015
October 21,2015
October 22,2015
November 1,2015
I have read the Tourist Development Category "A" Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organuation will
f Sponsor Organization's Chief Official
ll guiflelines ar
d,l-
February 27, 2017
Consent Agenda 6-B (iii)
25 of 40
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY "A" GRANT APPLICATION
Exotic Vegetation Removal
Vanderbilt Beach Park
1. Name and Address of Project Sponsor Organization:
Collier County Parks and Recreation Department
North Collier Regional Park
15000 Livingston Road
Naples, Florida 34f 09
2. Contact Person, Title and Phone Number:
Name: Barry Williams, Director
Address: 15000 Livingston Road
City: Naples; ST: FL; ZIP 34109
Phone: 239-252-4035 FAX: 252-530-6538
Other: 239-280-7035
3. Organization's Chief Official and Title:
Barry Williams, Director
Collier County Parks and Recreation Department
4. Details of Project-Description and Location:
Vanderbilt Beach Park expanded restroom facilities required a permit from South Florida
Water Management District Permit No. I l-02410-P due to 0.07 acre impact on wetlands in
the construction zone. Collier County Parks and Recreation is required to ensure that the
impacted preserve area consists of, at a minimum,g5yo of native vegetation and all exotic
species shall be removed from the preserve area as well as 75 feet of the outer edge of the
area. Collier County Parks and Recreation is requesting funding to ensure that the exotics are
removed and the area showcases native Florida vegetation.
5. Estimated project start date: October 2015
6. Estimated project duration: (see below for milestones).
7. Total TDC Tax Funds Requested: $5,000.00
8. If the full amount requested cannot be awarded, can the program/project be
restructured to accommodate a smaller award? Yes ( ) No (X)
February 27, 2017
Consent Agenda 6-B (iii)
26 of 40
Collier County Tourist Development Council
Category "A" Grant Application Page 2
Exotic Vegetation Removal
Vanderbilt Beach Park
PROJECT BUDGET
PROJECT ELEMENT AMOUNT
TDC Funds Requested
City/Taxing District Share
State of Florida Share
Federal Share
TOTAL
PROJECT EXPENSES:
Exotic Vegetation Removal
TOTAL
Milestones:
Solicit quotes for Exotic Removal
Quotes due
Issue Purchase Order
Removal Completed
$5,000.00
S N/A
S N/A
S N/A
$5,ooo.oo
$5,ooo.o0
October 1,2015
October 15,2015
October 18,2015
November 30, 2015
I have read the Tourist Development Category "A" Beach Funding Policy covering beach
renourishment and pass maintenance and agree that my organization will comply with all
guidfines and cri
Signature Sponsor Organization's Chief Official
2y',
February 27, 2017
Consent Agenda 6-B (iii)
27 of 40
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY 66A'' GRANT APPLICATION
Vanderbilt Beach Parking Garage
Restripe/Thermoplasty Parking Garage Spaces
1. Name and Address of Project Sponsor Organization:
Collier County Parks and Recreation Department
North Collier Regional Park
15000 Livingston Road
Naples, Florida 34109
2. Contact Person, Title and Phone Number:
Name: Barry Williams, Director
Address: 15000 Livingston Road
Cify: Naples; ST: FL; ZIP 34109
Phone: 239-252-4035 FAX: 252-530-6538
Other: 239-280-7035
3. Organization's Chief Official and Title:
Barry Williams, Director
Collier County Parks and Recreation Department
4. Details of Project-Description and Location:
The Vanderbilt Beach Parking Garage provides 342 parking spaces for tourists and
visitors who visit Vanderbilt Beach. Annual visitation exceeds 300,000. The parking
garage is heavily travelled so that the parking space markings, including the handicap
spaces, have faded. Collier County Parks and Recreation would like to enhance the
parking experience for tourists and visitors at this location by restriping the lot with a
longer-life solution - Thermoplasty. Thermoplasty is applied using a heat-bonded
application process. It is used on interstate highways and at intersections on public
thoroughfares for items such as arrows, HOV markings, stall stripes, and crosswalk bars.
5. Estimated project start date: October 2015
6. Estimated project duration: (see below for milestones).
7. Total TDC Tax Funds Requested: $80,000.00
8. If the full amount requested cannot be awarded, can the program/project be
restructured to accommodate a smaller award? Yes ( ) No (X)
February 27, 2017
Consent Agenda 6-B (iii)
28 of 40
Collier County Tourist Development Council
Category "A" Grant Application Page 2
PROJECT ELEMENT
Vanderbilt Beach Parking Garage
Restripe/Thermoplasty Parking Garage Spaces
PROJECT BUDGET
AMOUNT
TDC Funds Requested
City/Taxing District Share
State of Florida Share
Federal Share
TOTAL
PROJECT EXPENSES:
Thermoplasty Product and Labor
TOTAL
Milestones:
Solicit proposals for scope
Proposals due
Issue Purchase Order
Work Completed
s80,000.00
S N/A
S N/A
$ N/A
$80,000.00
$8o,ooo.oo
October l,2015
October 15,2015
October 16,2015
December 1,2015
I have read the Tourist Development Category "A" Beach Funding Policy covering beach
renourishment and pass maintenance and agree that my organization will comply with all
euidtlines and criti'triftr,*iIL
Signatu of Sponsor Organization's Chief Official
February 27, 2017
Consent Agenda 6-B (iii)
29 of 40
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY "A" GRANT APPLICATION
Wildlife Proof Trash Receptacles
Tigertail Beach, Barefoot Beach, Barefoot Beach Access, South Marco Beach Access,
Vanderbilt Beach, and Clam Pass Beach Park
1. Name and Address of Project Sponsor Organization:
Collier County Parks and Recreation Department
North Collier Regional Park
15000 Livingston Road
Naples, Florida 34109
2. Contact Person, Title and Phone Number:
Name: Barry Williams, Director
Address: 15000 Livingston Road
City: Naples; ST: FL; ZIP 34f 09
Phone: 239-252-4035 FAX: 252-530-6538
Other: 239-280-7035
3. Organuation's Chief Official and Title:
Barry Williams, Director
Collier County Parks and Recreation Department
4. Details of Project-Description and Location:
Collier County Parks and Recreation beach parks and beach accesses draw over 1.5
million visitors a year and these visitors generate an enornous amount of litter.
Conventional trash receptacles make it possible for wildlife (especially raccoons, bears,
and coyotes) to climb into the receptacles or tip them over to get to their next meal. This
is not healthy for wildlife or for beach visitors. Animals will continue to frequent areas
where food is easily obtained and on the beach this puts these animals in close contact
with beach visitors. Collier County Parks and Recreation would like to purchase 30 Bear
Saver - BE Series Double Trash Enclosure that are ADA compliant and wildlife resistant.
5. Estimated project start date: October 2015
6. Estimated project duration: (see below for milestones).
7. Total TDC Tax Funds Requested: $60,000.00
8. If the full amount requested cannot be awarded, can the program/project be
restructured to accommodate a smaller award? yes ( ) No (X)
February 27, 2017
Consent Agenda 6-B (iii)
30 of 40
Collier County Tourist Development Council
Category "A" Grant Application Page 2
Wildlife Proof Trash Receptacles
Tigertail Beach, Barefoot Beach, Barefoot Beach Access, South Marco Beach Access,
Vanderbilt Beach, and Clam Pass Beach Park
PROJECT BUDGET
PROJECT ELEMENT AMOUNT
TDC Funds Requested
City/Taxing District Share
State of Florida Share
Federal Share
TOTAL
PROJECT EXPENSES:
30 Wildlife Proof Trash Receptacles @ $2,000.00 each
TOTAL
Milestones:
Solicit quotes for 30 wildlife proof cans
Quotes due
Issue Purchase Order
Order cans
Begin distribution to beaches
$60,000.00
S N/A
$ N/A
S N/A
$60,000.00
$60,000.00
s60,000.00
October 1,2015
October 15,2015
October 18,2015
October 18,2015
November 28,2015
I have read the Tourist Development Category "A" Beach Funding Policy covering beach
renourishment and pass maintenance and agree that my organization will comply with all
guidelines and crite
of Sponsor Organization's Chief Official
oy','d0,,A
February 27, 2017
Consent Agenda 6-B (iii)
31 of 40
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY 66A'' GRANT APPLICATION
Barefoot Beach Access Enhancements
Boardwalk Replacement and Picnic Tables for 5 Pavilions
1. Name and Address of Project Sponsor Organization:
Collier County Parks and Recreation Department
North Collier Regional Park
15000 Livingston Road
Naples, FL 34109
2. Contact Person, Title and Phone Number:
Name: Barry Williams, Director
Address: 15000 Livingston Road
City: Naples; ST: FL; ZIP 34109
Phone: (239)252-4035 FAX: (252) 530-6538
Other: (239) 280-7035
3. Organaation's Chief Official and Title:
Barry Williams, Director
Collier County Parks and Recreation Department
4. Details of Project- Description and Location:
Barefoot Beach Access (BBA) is one of two Collier County Parks and Recreation
managed beaches located in northem Collier County. Annual visitation exceeds
100,000 visitors. BBA is a very popular beach wedding destination for visitors.
Collier County Parks and Recreation would like to upgrade the current dune walk-
over boardwalk with ipe, a sustainable hardwood and replace the picnic furnishings at
the five pavilions.
5. Estimated project start date: October,2015
6. Estimated project duration: (see below for milestones)
7. Total TDC Tax Funds Requested: $200,000.00
8. If the full amount requested cannot be awarded, can the program/project
be restructured to accommodate a smaller award?
Yes ( ) No (x)
February 27, 2017
Consent Agenda 6-B (iii)
32 of 40
Collier County Tourist Development Council
Category "A" Grant Application Page 2
PROGRAM ELEMENT
TDC Funds Requested
City/Taxing District Share
State of Florida Share
Federal Share
TOTAL
PROJECT EXPENSES:
Ipe Boardwalk-Design
Ipe Boardwalk Construction
4 picnic tables each at 5 pavilions
TOTAL
Milestones
Solicit quotes for design/
order furnishings for pavilions
Quotes due
Issue Purchase Order/design
and furnishings
Install furnishings
Construction complete
Barefoot Beach Access Enhancements
Boardwalk Replacement and Picnic Tables for 5 Pavilions
PROJECT BUDGET
AMOUNT
$ 200,000.00
$ N/A
$ N/A
$ N/A
$ 200.000.00
s 5,000.00
s 155,000.00
s 40,000.00
s200,000.00
October 1,2015
October 20,2015
October 21,2015
November 28,2015
December 30, 2015
I have read the Tourist Development Category "A" Beach Funding Policy covering
beach renourishment and pass maintenance and agree that my organization will
comply with all guidelines and criteria.
Sponsor Organization's Chief Official
February 27, 2017
Consent Agenda 6-B (iii)
33 of 40
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY "A" GRANT APPLICATION
Beach Wheels Chairs
Tigertail Beach, Barefoot Beach, Vanderbilt Beach, and Clam Pass Beach Park
1. Name and Address of Project Sponsor Organization:
Collier County Parks and Recreation Department
North Collier Regional Park
15000 Livingston Road
Naples, Florida 34109
2. Contact Person, Title and Phone Number:
Name: Barry Williams, Director
Address: 15000 Livingston Road
City: Naples; ST: BL; ZIP 34109
Phone: 239-252-4035 FAX: 252-530-6538
Other: 239-280-7035
3. Organization's Chief Official and Title:
Barry Williams, Director
Collier County Parks and Recreation Department
4. Details of Project-Description and Location:
The popularity of beach wheelchairs for mobility impaired beach park visitors in Collier
County has increased. This amenity makes it possible for anyone to get to the beach and
to get into the Gulf of Mexico. Currently, Collier County beach parks have one beach
wheelchair and we need to expand our offering to two at each location due to increased
demand. We would like to purchase 4 beach wheelchairs with elevating leg rests,
seatbelts, removable and swing-away arrmests and castering rear wheels.
5. Estimated project start date: October 2015
6. Estimated project duration: (see below for milestones).
7. Total TDC Tax Funds Requested: $12,000.00
8. If the full amount requested cannot be awarded, can the program/project be
restructured to accommodate a smaller award? Yes ( ) No (X)
February 27, 2017
Consent Agenda 6-B (iii)
34 of 40
Collier County Tourist Development Council
Category "A" Grant Application Page 2
Beach Wheels Chairs
Tigertail Beach, Barefoot Beach, Vanderbilt Beach, and Clam Pass Beach Park
PROJECT BUDGET
PROJECT ELEMENT AMOUNT
TDC Funds Requested
City/Taxing District Share
State of Florida Share
Federal Share
TOTAL
PROJECT EXPENSES:
4 Beach Wheel Chairs @ $3,000.00 each
TOTAL
Milestones:
Solicit quotes for 4 Beach Wheel Chairs
Quotes due
Issue Purchase Order
Order 4 Beach Wheel Chairs
Distribute chairs to beach parks
$12,000.00
S N/A
$ N/A
$ N/A
s12,000.00
$12,000.00
October 1,2015
October 15,2015
October 18,2015
October 18,2015
November 28,2015
I have read the Tourist Development Category "A" Beach Funding Policy covering beach
renourishment and pass maintenance and agree that my organization will comply with all
gui*:lines and crite
7o
Signatu of Sponsor Organization's Chief Official
,s
February 27, 2017
Consent Agenda 6-B (iii)
35 of 40
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY 65A" GRANT APPLICATION
Clam Pass Beach Park
Restroom Expansion: Design/Permitting/Construction
1. Name and Address of Project Sponsor Organization:
Collier County Parks and Recreation Department
North Collier Regional Park
15000 Livingston Road
Naples, Florida 34109
2. Contact Person, Title and Phone Number:
Name: Barry Williams, Director
Address: 15000 Livingston Road
City: Naples; ST: FL; ZIP 34109
Phone: 239-252-4035 FAX: 252-530-6538
Other: 239-280-7035
3. Organuation's Chief Official and Title:
Barry Williams, Director
Collier County Parks and Recreation Department
4. Details of Project-Description and Location:
The existing restroom facilities at Clam Pass are inadequate to accommodate park
visitation during peak season and holiday weekends. Restroom facilities are located at
the concession area at the end of the boardwalk. The Collier County Parks and
Recreation Department would like to provide visitors with additional restroom facilities
at this location.
5. Estimated project start date: October 2015
6. Estimated project duration: (see below for milestones).
7. Total TDC Tax Funds Requested: $300,000.00
8. If the full amount requested cannot be awarded, can the program/project be
restructured to accommodate a smaller award? Yes ( ) No (X)
February 27, 2017
Consent Agenda 6-B (iii)
36 of 40
Collier County Tourist Development Council
Category "A" Grant Application Page 2
Clam Pass Beach Park
Restroom Expansion : Design/?ermitting/Construction
PROJECT BUDGET
PROJECT ELEMENT AMOUNT
TDC Funds Requested
City/Taxing District Share
State of Florida Share
Federal Share
TOTAL
PROJECT EXPENSES:
Design
Permitting
Utilities
Construction
TOTAL
Milestones:
Solicit proposals for design
Proposals are due
Approve Work Order
Issue NTP
Design and Permitting
Construction Cost Estimate
Solicit quotes for construction
Quotes due
Approve Work Order
Issue NTP
Construction Completion
$300,000.00
$ N/A
$ N/A
$ N/A
$300,000.00
s25,000.00
$20,000.00
$20,000.00
$235,000.00
s300,000.00
30 days after scope is defined
30 days after solicitation
30 days after quotes received
2 weeks after PO is issued
6 months after NTP issued
6 months after NTP issued
30 days after construction
drawings and permitting are
complete
30 days after solicitation
30 days after quotes received
2 weeks after PO is issued
6 months after NTP issued
February 27, 2017
Consent Agenda 6-B (iii)
37 of 40
I have read the Tourist Development Category "A" Beach Funding Policy covering beach
renourishment and pass maintenance and agree that my organization will comply with all
Sponsor Organization's Chief Offi cial
February 27, 2017
Consent Agenda 6-B (iii)
38 of 40
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
CATEGORY "A" GRANT APPLICATION
Clam Pass Beach Park Boardwalk
Redo Caps and Top Rails
1. Name and Address of Project Sponsor Organization:
Collier County Parks and Recreation Department
North Collier Regional Park
15000 Livingston Road
Naples, Florida 34109
2. Contact Person, Title and Phone Number:
Name: Barry Williams, Director
Address: 15000 Livingston Road
City: Naples; ST: FL; ZIP 34109
Phone: 239-252-4035 FAX: 252-530-6538
Other: 239-280-7035
3. Organization's Chief Official and Title:
Barry Williams, Director
Collier County Parks and Recreation Department
4. Details of Project-Description and Location:
The Clam Pass Boardwalk Beach Park facility has been in existence since 1985. The
beach consists of 35 acres of coastal habitat, white sandy beach, a tidal bay that serves as
a breeding ground and nursery for marine life and shorebirds. A% mile boardwalk to the
beach takes visitors through a mangrove forest of red, white, and black mangroves.
Annually, over 200,000 visitors walk or take advantage of a tram service to get to the
beach. Collier County Parks and Recreation would like to redo the caps and top rails of
the% mile boardwalk.
5. Estimated project start date: October 2015
6. Estimated project duration: (see below for milestones).
7. Total TDC Tax Funds Requested: $100,000.00
8. If the full amount requested cannot be awarded, can the program/project be
restructured to accommodate a smaller award? Yes ( ) No (X)
February 27, 2017
Consent Agenda 6-B (iii)
39 of 40
Collier County Tourist Development Council
Category "A" Grant Application Page 2
Clam Pass Beach Park Boardwalk
Redo Caps and Top Rails
PROJECT BUDGET
PROJECT ELEMENT AMOUNT
TDC Funds Requested
City/Taxing District Share
State of Florida Share
Federal Share
TOTAL
PROJECT EXPENSES:
Construction
TOTAL
Milestones:
Solicit proposals for scope
Proposals due
Approve Work Order
Issue NTP
$100,000.00
$ N/A
$ N/A
$ N/A
$100,000.00
30 days after scope is defined
30 days after solicitation
30 days after quotes received
2 weeks after PO issued
I have read the Tourist Development Category "A" Beach Funding Policy covering beach
renourishment and pass maintenance and agree that my organization will comply with all
guiflelines and critrria.s and crlteria.4u
of Sponsor Organization's Chief Official
February 27, 2017
Consent Agenda 6-B (iii)
40 of 40
EXECUTIVE SUMMARY
Recommendation to approve the expenditure of Category “A” Beach Park Facility Tourist Tax
Funds for Request for Quote (RFQ) to Bonness, Inc. in the amount of $21,594.03 for sealing and
restriping the parking lot, and make a finding that this expenditure promotes tourism.
OBJECTIVE: To obtain a vendor to complete sealing and restriping for the parking lot at the end of
Seagate Drive.
CONSIDERATIONS: On April 25, 2016, the Tourist Development Council (TDC) approved the grant
application and budget for Project 80347 – Thermoplastic Striping and Sealing of Parking Lot located at
the end of Seagate Drive. The proposed improvements include root removal, remove existing meter
posts, replace all existing car stops, some milling and overlay, resealing all the pavements and striping
with thermoplastic.
On January 10, 2017, staff sent a Request for Quote (RFQ) to six (6) contractors under the Board
approved Contract 12-5864 and 12-5864S – Annual Roadway Contractors. A non- mandatory pre-quote
meeting was held on January 13, 2017 and on January 25, 2017, five (5) quotes were received.
The quote tabulation for sealing and restriping the parking lot at Seagate Drive is:
Contractors Total Cost
Bonness, Inc. $21,594.03
Ajax Paving Industries $27,353.20
M & M Asphalt Maintenance, Inc. $29,955.00
Quality Enterprises USA, Inc. $47,446.21
Preferred Materials, Inc. $104,551.68
Staff reviewed the quotes provided and recommends award to Bonness, Inc., as the lowest, qualified, and
responsive bidder for the amount of $21,594.03, for sealing and restriping the parking lot at Seagate
Drive. The quote is approximately 44% lower than the Project Manager’s estimate.
FISCAL IMPACT: Fund in the amount of $21,594.03 including $3,000 contingencies from Tourist
Development Council revenues are available and appropriated for this Project No. 80347 (Thermoplastic
Stripping and Sealing of Parking Lot) within the Parks and Recreation Beach Park Facilities Capital Fund
183 (TDC Beach Parking Facilities). The TDC approved budget for this project was $35,000 (April 25,
2016).
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this
action.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. – CMG
RECOMMENDATION: To approve the expenditure of Category “A” Beach Park Facility Tourist Tax
Funds to Bonness, Inc. under Contract 12-5864 for sealing and restriping the parking lot at Seagate Drive
in the amount of $21,594.03 plus $3,000 for contingencies and make a finding that this expenditure
promotes tourism.
Prepared By: Vicky Ahmad, Project Manager, Facilities Management Division
February 27, 2017
Consent Agenda 6-B (iv)
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Attachments:
Proposal – Bonness-80347 Seagate Parking Lot bid
Bid Tabulation
Grant Application April 25, 2016
February 27, 2017
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Bid Tabulation - Seagate Parking Lot
Contractor Total Cost
1 Bonness 21,594.03$
2 Ajax 27,353.20$
3 M & M 29,955.00$
4 Quality 47,446.21$
5 Preffered 104,551.68$
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EXECUTIVE SUMMARY
Recommendation to approve the expenditure of Category “A” Beach Park Facility Tourist
Tax Funds for Invitation to Bid (ITB) 16-7027 to Heritage Utilities, LLC in the amount of
$156,467.89 for sidewalk widening and landscape enhancement at Seagate and North Gulf
Shore beach access locations, to accept the donation of a Right of Entry to install and
maintain the landscape enhancement, and make a finding that this expenditure promotes
tourism.
OBJECTIVE: To obtain a vendor to widen the sidewalk connecting the Seagate Beach Access Parking
Lot to North Gulf Shore Beach Access and enhance the landscaping at both locations.
CONSIDERATIONS: The Tourist Development Council (TDC) approved funding for the
Seagate/North Gulf Shore Beach Access Enhancement on April 27, 2015, under project 80335, and on
April 25, 2016, under project 80347. A landscape architect, McGee and Associates, was retained to
design the project. Extensive public outreach was conducted with the community and several meetings
were held with the input from the community incorporated into the project. As a result of these meetings,
a change order was approved by the Board of County Commissioners (BCC) on May 24, 2016, item
16.D.11 to improve the sidewalk safety for the sidewalk that connects the Seagate Beach Parking Lot to
North Gulf Shore Beach Access.
The scope of work includes widening the existing 4.75 foot sidewalk to an 8 foot wide sidewalk.
Bollards are proposed at all entry points four (4) feet apart to encourage directional use, help bikers to
slow down and keep all non-essential golf carts and motorized vehicles off the pathway. A centerline
white colored paver will be added for directional markings. Groundcover plantings will be installed along
the pathway to the beach access to enhance the landscaping. The increased width will provide additional
separation and safer movement for all users; and bikers and walkers will have more area to separate from
each other. The landscape enhancement will extend onto the adjoining property and will require the
County to obtain a legal Right of Entry to install and maintain the landscaping.
On December 6, 2016, the procurement Services Division released notices of Invitation to Bid.
71companies downloaded the bid package, and two (2) companies submitted bids by the January 11, 2017
deadline. A pre-bid meeting was scheduled on December 14, 2017.
Contractor Total Cost
Heritage Utilities, LLC $156,467.89
Hanula Landscaping $222,425.65
County staff recommends that ITB 16-7027 - Seagate/North Gulf Shore Beach Access
Enhancement be awarded to Heritage Utilities, LLC as the lowest, qualified, and responsive
bidder for $156,467.89. The bid amount includes a $10,000 contingency and a $5,000 landscape
and irrigation allowance. The low bid is approximately 2.5% higher than the architect’s opinion
of cost.
FISCAL IMPACT: Total project funding of $300,000 for the Seagate/North Gulf Shore Beach Access
project in TDC Beach Park Facilities Fund (183) within project numbers 80335 and 80347. Sufficient
funding is available to proceed with the proposed bid award.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this
action.
February 27, 2017
Consent Agenda 6-B (v)
1 of 121
LEGAL CONSIDERATIONS: This item is approved as to form and legality, and requires majority vote
for Board approval. - CMG
RECOMMENDATION: To approve the expenditure of Category “A” Beach Park Facility Tourist Tax
Funds, for Invitation to Bid (ITB) to Heritage Utilities, LLC in the amount of $156,467.89 for widening
the sidewalk and landscape enhancement, accepts the donation of the Right of Entry and directs the
County Manager, or his designee, to record it in the Public Records of Collier County, Florida, and make
a finding that this expenditure promotes tourism.
Prepared By: Vicky Ahmad, Project Manager, Facilities Management Division
Attachments:
Proposal – Heritage Utilities, LLC
Bid Tabulation
16-7027 Heritage Utilities Contract
Right of Entry - Draft
February 27, 2017
Consent Agenda 6-B (v)
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Project Manager: Vicky Ahmad
SITE, LANDSCAPE & IRRIGATION MATERIALS & LABOR BID SCHEDULE
Item
No.Key Item Description Remarks, Sizes and/or Specification Unit Qty.Installed
Unit Cost
Quantity
Total
Installed
Unit Cost
Quantity
Total
I.SITE PREPARATION AND DEMOLITION
1.PERMITTING
ALT. - ALW.a. Collier County SDPI / Building Permits Apply & Secure Permit, if required Ea.1 3,125.00$ 3,125.00$ 2,900.00$ 2,900.00$
b. City of Naples Right-of-way Permit Apply & Secure Permit Ea.1 1,500.00$ 1,500.00$ 950.00$ 950.00$
ALT. - ALW.c. FDEP - Field Permit (e.g. Right-of-way Mangrove Trimming, Apply & Secure Field Permit, if required Ea.1 1,875.00$ 1,875.00$ 1,800.00$ 1,800.00$
2.MOT - Maintenance of Traffic (Close Sidewalk & Parking Lot
Entrance)
Per Plans, Notes & Specifications, and
FDOT Specifications & Indexes L.S. 1 $ 2,312.00 $ 2,312.00 $ 3,500.00 3,500.00$
3.SEDIMENT BARRIERS (Fiber Logs, Barriers & Silt fencing &
along mangrove fringe)
Per Plans, Notes & Specifications, and
FDOT Specifications & Indexes -$
ALW.a. Sit fence / barrier Specification 104 (2016), Index 102 (2010)L.F.210 2.31$ 485.10$ 9.50$ 1,995.00$
ALT. b. Inlet protection system Specification 104 (2016), Index 102 (2010)Ea.2 312.00$ 624.00$ 1,300.00$ 2,600.00$
ALT. - ALW.c. Floating FDOT Type 2 Turbitiy Control Specification 104 (2016)L.F.100 12.50$ 1,250.00$ 34.00$ 3,400.00$
4.CLEARING & GRUBBING (Existing trees, turf, shrubs, ground -$
a. Vegetation removal (shrubs & ground covers)Per Plans, Notes & Specifications -$
1. Area A (Seagrape shrubs)S.F.300 3.13$ 939.00$ 12.00$ 3,600.00$
2. Area B (Viburnum hedge, oleander shrubs and Wedelia)S.F.1,000 3.13$ 3,130.00$ 8.75$ 8,750.00$
b. Vegetation removal (turf)Per Plans, Notes & Specifications -$
1. Area B S.F.100 6.25$ 625.00$ 9.75$ 975.00$
2. Area C S.F.600 3.10$ 1,860.00$ 9.75$ 5,850.00$
c. Tree Pruning and/or Removal Per Plans, Notes & Specifications -$
1. Area A (3 Silver Buttonwood Shrubs)Ea.3.00 175.00$ 525.00$ 150.00$ 450.00$
2. Area B -$
a. Ficus spp. (1- 36" cal. & 2- 18-24" cal.) prune Per Plans, Notes & Specifications Ea.2 $ 150.00 $ 300.00 $ 875.00 1,750.00$
ALT. b. Ficus spp. (1- 24" cal.) Remove & stump grind Per Plans, Notes & Specifications Ea.2 $ 150.00 $ 300.00 $ 2,800.00 5,600.00$
c. Areca palm (multi-stem 8' ht.+/-) remove/excavate Per Plans, Notes & Specifications Ea.1 $ 50.00 $ 50.00 $ 700.00 700.00$
d. Prune existing trees over existing walkways Per Plans, Notes & Specifications L.S.1 $ 1,850.00 $ 1,850.00 $ 2,600.00 2,600.00$
d. Soil removal (top 4 inches)Per Plans, Notes & Specifications -$
1. Area A S.F.6500 0.63$ 4,095.00$ 1.45$ 9,425.00$
2. Area B S.F.100 3.13$ 313.00$ 1.45$ 145.00$
3. Area C S.F.600 6.25$ 3,750.00$ 1.45$ 870.00$
e. Existing concrete paver removal and/or adjustment Per Plans, Notes & Specifications -$
1. Area A S.F.25 6.25$ 156.25$ 9.15$ 228.75$
2. Area B S.F.1080 3.13$ 3,380.40$ 9.15$ 9,882.00$
3. Area C S.F.75 3.75$ 281.25$ 9.15$ 686.25$
f. Remove concrete sidewalk & curb ramp Per Plans, Notes & Specifications -$
1. Area C S.F.200 6.25$ 1,250.00$ 12.50$ 2,500.00$
g. Asphalt Pavement Removal and Patch Per Plans, Notes & Specifications -$
1. Area B (remove 50 s.f., patch 5 s.f.)S.F.55 12.50$ 687.50$ 39.00$ 2,145.00$
h. Sight features: Relocation, removal and/or storage Per Plans, Notes & Specifications -$
Relocate)Ea.5 625.00$ 3,125.00$ 425.00$ 2,125.00$
2. Area B -$
ALT. - ALW. a. Ex. Water meter & backflow preventer Per Plans, Notes & Specifications Ea.2 $ 1,250.00 $ 2,500.00 $ 3,900.00 7,800.00$
b. Ex. Drinking fountain (Relocation to include service line) Per Plans, Notes & Specifications Ea.1 $ 937.50 $ 937.50 $ 1,400.00 1,400.00$
ALW. d. Ex. Directional & Informational site signs Per Plans, Notes & Specifications Ea.2 $ 312.50 $ 625.00 $ 1,800.00 3,600.00$
3. Area C - Ex. Concrete Bench (Store & Relocate)Ea.1 625.00$ 625.00$ 975.00$ 975.00$
i. Existing Irrigation System Review and Evaluation Per Plans, Notes & Specifications -$
1. Area A Ea.1 1,100.00$ 1,100.00$ 975.00$ 975.00$
2. Area B Ea.1 1,100.00$ 1,100.00$ 975.00$ 975.00$
3. Area C Ea.1 937.50$ 937.50$ 975.00$ 975.00$
j. Site surveying and staking (Pedestrian Easement corners & Per Plans, Notes & Specifications -$
1. Area B Ea.1 2,800.00$ 2,800.00$ 1,830.00$ 1,830.00$
Sub-total I 48,413.50$ Sub-total I 93,957.00$
Hannula Landscaping and
Irrigation, Inc
ITB 16-7027 Seagate North Gulf Shore Beach Access Improvement
Kristofer Lopez, Procurement Strategist Notifications Sent:
Vicky Ahmad, Project Manager Downloaded:
Submittals:
Heritage Utilities LLC
February 27, 2017
Consent Agenda 6-B (v)
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Item
No.Key Item Description Remarks, Sizes and/or Specification Unit Qty.Installed
Unit Cost
Quantity
Total
Installed
Unit Cost
Quantity
Total
II.SITE MATERIALS
1.GRAVEL MULCH (Rice Rock/Pea gravel 3/8")Per Plans, Notes & Specifications a. Area A Tons 65 62.50$ 4,062.50$ 120.00$ 7,800.00$
b. Area B Tons 23 62.50$ 1,437.50$ 120.00$ 2,760.00$
c. Area C Tons 13 62.50$ 812.50$ 120.00$ 1,560.00$
2.ALT. - ALW.GRAVEL MULCH FILTER FABRIC Per Plans, Notes & Specifications,
Carthage Mills FX-35HS, Mirafi 140 N or
-$
a. Area A S.F.6514 1.25$ 8,142.50$ 0.55$ 3,582.70$
b. Area B S.F.2537 1.25$ 3,171.25$ 0.55$ 1,395.35$
c. Area C S.F.3670 1.25$ 4,587.50$ 0.55$ 2,018.50$
3.PAVERS - 4" x 8" nominal concrete paver Per Plans, Notes & Specifications -$
a. Area B S.F.1100 8.25$ 9,075.00$ 10.25$ 11,275.00$
b. Area C S.F.100 8.25$ 825.00$ 18.00$ 1,800.00$
4.PAVERS - Specialty Color - White-inlaid Stripes Per Plans, Notes & Specifications -$
a. Area B S.F.108 10.50$ 1,134.00$ 15.00$ 1,620.00$
b. Area C S.F.7 10.50$ 73.50$ 30.00$ 210.00$
5.PAVERS - Specialty-Yellow ADA Domed Per Plans, Notes & Specifications -$
a. Area B S.F.100 26.36$ 2,636.00$ 22.00$ 2,200.00$
b. Area C S.F.20 26.36$ 527.20$ 22.00$ 440.00$
6.ALW.PAVERS - SUBMERGED CONCRETE EDGING - FDOT Modified Per Plans, Notes & Specifications -$
a. Area B L.F.75 28.00$ 2,100.00$ 51.00$ 3,825.00$
7.ALW.CURBING - FDOT Type F Curb & Gutter for FDOT CR-A Per Plans, Notes & Specifications -$
a. Area C L.F.84 28.00$ 2,352.00$ 51.00$ 4,284.00$
8.CURB RAMP - FDOT CR-A Sidewalk Ramp with Pavers Per Plans, Notes & Specifications -$
a. Area C S.F.380 9.38$ 3,564.40$ 16.00$ 6,080.00$
9.ASPHALT PAVEMENT STRIPING, (6" Painted White)Per Plans, Notes & Specifications -$
a. Area B L.F.26 31.25$ 812.50$ 24.00$ 624.00$
10.PAVEMENT STRIPING, (4" Painted Yellow)Per Plans, Notes & Specifications -$
a. Area B L.F.24 31.25$ 750.00$ 26.00$ 624.00$
b. Area C L.F.24 31.25$ 750.00$ 26.00$ 624.00$
11.FENCE - Decorative vinyl 36" ht. two rail and post Per Plans, Notes & Specifications -$
a. Area B L.F.40 105.00$ 4,200.00$ 49.00$ 1,960.00$
12.BOLLARDS - 4" dia. removable locking bollard with cover by Per Plans, Notes & Specifications -$
a. Area B Ea.1 965.00$ 965.00$ 1,780.00$ 1,780.00$
b. Area C Ea.1 965.00$ 965.00$ 1,780.00$ 1,780.00$
13.BOLLARDS - 4" dia. Embedded/fixed bollard with cover by Per Plans, Notes & Specifications -$
a. Area B Ea.5 250.00$ 1,250.00$ 1,725.00$ 8,625.00$
b. Area C Ea.2 250.00$ 500.00$ 1,725.00$ 3,450.00$
14.SIGNS - Install Pedestiran "YIELD TO" signs Per Plans, Notes & Specifications -$
a. Area B Ea.1 156.25$ 156.25$ 600.00$ 600.00$
b. Area C Ea.1 156.25$ 156.25$ 600.00$ 600.00$
15.ALT. - ALW.BENCHES - 6 ft. length, recycled plastic Per Plans, Notes & Specifications -$
a. Area C Ea.2 1,085.00$ 2,170.00$ 950.00$ 1,900.00$
Sub-total II 57,175.85$ Sub-total II 73,417.55$
III.LANDSCAPE MATERIALSAREA "A"20' WIDTH BEACH ACCESS WALKWAY LANDSCAPE PLANT
SHRUBS, GROUND COVERS & ACCENT PLANTS
1.Aechmea blanchetiana `Raspberry`10" pot Ea.17 30.05$ 510.85$ 30.00$ 510.00$
2.Aechmea x `Pinot Noir`10" pot Ea.17 30.05$ 510.85$ 68.00$ 1,156.00$
3.Clusia guttifera 15 gal., 5'-6' ht., Full Ea.74 92.75$ 6,863.50$ 76.00$ 5,624.00$
4.Neoregelia carolinae `Tricolor`6" pot Ea.75 30.05$ 2,253.75$ 15.00$ 1,125.00$
5.Aechmea `Black Chantinii`10" pot Ea.63 30.05$ 1,893.15$ 28.50$ 1,795.50$
6.Neoregelia x `Zoe`6" pot Ea.14 40.00$ 560.00$ 11.50$ 161.00$
7.Schefflera arboricola `Trinette`7 gal. 30" x 30" ht./spr.Ea.119 30.05$ 3,575.95$ 34.00$ 4,046.00$
8.Vriesea x Phillipo-Coburgii Variegated 10" pot Ea.6 30.05$ 180.30$ 28.50$ 171.00$
9.Vriesea x `Guberii`8" Pot Ea.19 30.05$ 570.95$ 17.00$ 323.00$
10.Neoregelia x `Super Fireball`6" Pot Ea.21 30.05$ 631.05$ 19.00$ 399.00$
Sub-total III-A 17,550.35$ Sub-total III-A 15,310.50$
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SITE, LANDSCAPE & IRRIGATION MATERIALS & LABOR BID SCHEDULE
Item
Num Key Item Description Remarks, Sizes and/or Specification Unit Qty.Installed
Unit Cost
Quantity
Total
Installed
Unit Cost
Quantity
Total
AREA "B"BEACH ACCESS PARKING AREA PATH & WALKWAYS SHRUBS, GROUND COVERS & ACCENT PLANTS
11.Aechmea blanchetiana `Raspberry`10" pot Ea.2 30.05$ 60.10$ 30.00$ 60.00$
12.Aechmea x `Pinot Noir`10" pot Ea.6 30.05$ 180.30$ 68.00$ 408.00$
13.Crinum augustum `Queen Emma`7 gal. 36" x 36" ht./spr.Ea.18 40.00$ 720.00$ 54.00$ 972.00$
14.Neoregelia carolinae `Tricolor`6" pot Ea.17 30.05$ 510.85$ 15.00$ 255.00$
15.Hymenocallis latifolia 3 gal. 24" ht./spr. Ea.222 18.75$ 4,162.50$ 11.00$ 2,442.00$
16.Liriope muscari `Evergreen Giant`1 gal., 18" ht./spr.Ea.62 6.25$ 387.50$ 4.30$ 266.60$
17.Vriesea x `Guberii`8" Pot Ea.12 30.05$ 360.60$ 17.00$ 204.00$
18.ALT. - ALW.Sabal palmetto 15' & 18' Ht. clear trunk, regenerated Ea.3 187.50$ 562.50$ 450.00$ 1,350.00$
Sub-total III-B 6,944.35$ Sub-total III-B 5,957.60$
AREA "C"GULF SHORE BLVD. R/W LANDSCAPE PLANT MATERIALSSHRUBS, GROUND COVERS & ACCENT PLANTS
19.Aechmea blanchetiana `Raspberry`10" pot Ea.10 30.05$ 300.50$ 30.00$ 300.00$
20.Aechmea x `Pinot Noir`10" pot Ea.3 30.05$ 90.15$ 17.00$ 51.00$
21.Crinum augustum `Queen Emma`7 gal. 36" x 36" ht./spr.Ea.10 40.00$ 400.00$ 54.00$ 540.00$
22. Hymenocallis latifolia 3 gal. 24" ht./spr.Ea.95 18.75$ 1,781.25$ 11.00$ 1,045.00$
23.Arachis glabrata 'Ecoturf'1 gal., 10" spr., 12" o.c.Ea.209 6.25$ 1,306.25$ 4.10$ 856.90$
Sub-total III-C 3,878.15$ Sub-total III-C 2,792.90$
Sub-total I, II & III:133,962.20$ -total I, II & III:191,435.55$
Item
Num
ber
Key Unit Qty.Installed Unit
Cost
Quantity
Total
Installed Unit
Cost
Quantity
Total
IV.IRRIGATON MATERIALS
AREA "A"20' WIDTH BEACH ACCESS WALKWAY IRRIGATION
1.ALW.
Ea.85 10.00$ 850.00$ 34.70$ 2,949.50$
2.ALW.Ea.4 400.00$ 1,600.00$ 846.00$ 3,384.00$
3.ALW.Ea.1 646.88$ 646.88$ 1,424.00$ 1,424.00$
4.ALW.L.F.128 3.75$ 480.00$ 1.40$ 179.20$
Sub-total IV-A 3,576.88$ Sub-total IV-A 7,936.70$
AREA "B"BEACH ACCESS PARKING AREA PATH & WALKWAYS
5.ALW.Ea.30 10.00$ 300.00$ 34.70$ 1,041.00$
6.ALW.Ea.1 400.00$ 400.00$ 846.00$ 846.00$
7.ALW.L.F.250 3.75$ 937.50$ 1.40$ 350.00$
8.ALW.L.F.180 5.31$ 955.80$ 14.00$ 2,520.00$
Sub-total IV-B 2,593.30$ Sub-total IV-B 4,757.00$
AREA "C"GULF SHORE BLVD. R/W IRRIGATION MATERIALS
9.ALW.Ea.1 400.00$ 400.00$ 846.00$ 846.00$
10.ALW.
Ea.50 10.00$ 500.00$ 34.70$ 1,735.00$
11.ALW.L.F.51 3.75$ 191.25$ 1.40$ 71.40$
12.ALW.L.F.46 5.31$ 244.26$ 14.00$ 644.00$
Sub-total IV-C 1,335.51$ Sub-total IV-C 3,296.40$
Sub-total IV-A-C 7,505.69$ Sub-total IV-A-C 15,990.10$
INSTRUCTION TO BIDDER NOTES:
ALT.INDICATES BID ITEMS THAT ARE CONSIDERED Project - CCPN 80335 Total Base Bid:141,467.89$ Total Base Bid:207,425.65$
ALW.Project Contingency:10,000.00$ ct Contingency:10,000.00$ 5,000.00$ 5,000.00$
Project - CCPN 80335 Total Project Bid:$156,467.89 tal Project Bid:222,425.65$
Heritage Utilities
Vendor's Check List (Yes/No):Yes
Bid Response Form (Yes/No):Yes
Local Vendor (Yes/No):Yes
Immigration Affidavit (Yes/No)Yes
Vendor Substitute W9 (Yes/No):Yes
Insurance and Bonding (Yes/No):Yes
Hannula
Yes
Yes
Supply & Install: 1-4" dia. & 1-2" dia. Sch. 40 PVC sleeve at each location per plans, notes and specifications.
Item Description: Remarks, Sizes and/or Specification
Supply & Install: Install new or remove & replace existing sprinklers with Hunter Pro-Spray Series, 6" high pop-
up spray head body with fixed and/or adjustable spray nozzles. To include lateral piping where needed.
Nozzles: Adjustable arc, 5', 12' and 15' radius, 180 and SST patterns.
Supply & Install: Hunter ICV -150G, 1.5" valve in rectangular valve box, valve wiring, piping and all
Supply & Install: RainBird Controller (ESP Modular Series 7 station) and rain sensor shut-off (mini-click II or
approved equal) on existing concrete banjo post per plans, notes and specifications.
Supply & Install: 24 volt 6 plex 18 ga. pvc jacketed valve wire in conduit into Areas "B" and "C" per plans, notes
Supply & Install: Hunter Pro-Spray Series, 6" high pop-up spray head body with fixed and/or adjustable spray
nozzles. To include lateral piping where needed. Nozzles: Adjustable arc, 5', 12' and 15' radius, 180 and SST
Supply & Install: Hunter ICV -150G, 1.5" valve in rectangular valve box, valve wiring, piping and all
Supply & Install: 24 volt 6 plex pvc jacketed valve wire in conduit into Areas "B" and "C" per plans, notes and
Opened By: Kristofer Lopez, Procurement Strategist
Allowance for Landsdcape & Irrigation
Witnessed By: Matthew Catoe, Procurement Strategist
Supply & Install: 1-4" dia. & 1-2" dia. Sch. 40 PVC sleeve at each location per plans, notes and specifications.
Supply & Install: 24 volt 6 plex 18 ga. pvc jacketed valve wire in conduit into Areas "C" per plans, notes and
Supply & Install: Install new or remove & replace existing sprinklers with Hunter Pro-Spray Series, 6" high pop-
up spray head body with fixed and/or adjustable spray nozzles. To include lateral piping where needed.
Nozzles: Adjustable arc, 5', 12' and 15' radius, 180 and SST patterns.
Supply & install: Hunter ICV -150G, 1.5" valve control kit in jumbo size valve box, valve wiring, piping and all
components necessary to connect to main line.
Yes
Yes
Yes
Yes
INDICATES BID ITEMS THAT ARE CONSIDERED ALLOWANCES WITH QUANTITIES THAT ARE
SUBJECT TO INCREASE AND DECREASE BASED UPON FINAL COMPLETION OR EXISTING SITE
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PROJECT: Seagate Beach Access Landscaping
Folio: 20765320306
RIGHT OF ENTRY
KNOW ALL MEN BY THESE PRESENTS that NAPLES CAY MASTER ASSOCIATION, INC., a
Florida not-for-profit corporation, whose post office address is 40 Seagate Drive Naples, FL 34103,
hereinafter known as “Grantor”, for and in consideration of Ten Dollars ($10.00) and other
valuable consideration to them in hand paid, does hereby grant unto COLLIER COUNTY, a
political subdivision of the state of Florida, whose post office address is 3335 Tamiami Trail East,
Suite 101, Naples, Florida 34112, its successors, assigns, agents, or contractors hereinafter known
as “Grantee”, the temporary license and right to enter upon the lands of the Grantor, as
described in Exhibit “A”, which is attached hereto and made a part hereof, to perform any and
all activities necessary, useful or convenient to install, maintain, improve, repair and replace
landscaping and irrigation improvements to screen Grantee’s adjacent easement property.
(Wherever used herein the terms "Grantor" and "Grantee" include all the parties to this
instrument and their respective heirs, legal representatives, successors or assigns. regardless of
the number and gender in which used, shall be deemed to include any other gender or number
as the context or the use thereof may require.)
THIS PROPERTY IS NOT GRANTOR’S HOMESTEAD
ALL RIGHT AND PRIVILEGE herein granted shall remain in full force and effect until thirty
(30) days after either party provides written notice of termination of this Right of Entry to the other
party at the address set forth above.
ADDITIONALLY, the rights and interest granted hereunder are conditioned upon the
reasonable exercise thereof by Grantee. All improvements shall be made at Grantee’s sole cost
and in Grantee’s sole discretion. Grantee agrees not to unreasonably interfere with Grantor’s
use of the lands described in Exhibit “A”, and agrees to provide Grantor with advance notice
when exercising its rights hereunder. Grantee further agrees that it shall, at the Grantee’s cost,
repair any surface damage caused to Grantor’s property as a result of Grantee’s exercise of its
rights hereunder, matching prior existing conditions as nearly as possible.
IN WITNESS WHEREOF, the Grantor has caused these presents to be executed in their
name this _______ day of _________________, 2017.
Naples Cay Master Association, Inc.
________________________________ a Florida not-for-profit corporation
Witness (Signature)
Name: _________________________ __________________________________________
(Print or Type) By: _______________________________________
Its: _______________________________________
________________________________
Witness (Signature)
Name: _________________________
(Print or Type)
STATE OF _______________
COUNTY OF ____________
The foregoing Right of Entry was acknowledged before me this ______ day of
________________, 2017, by ______________________________, as _______________________________, of
Naples Cay Master Association, Inc. who is personally known to me or who has produced
_____________________________________ as identification.
(Affix Notarial Seal) ______________________________
(Signature of Notary Public)
______________________________
(Print Name of Notary Public)
NOTARY PUBLIC
Serial/Commission #______________
My Commission Expires: ___________
Approved as to form and legality
_______________________________
Jennifer A. Belpedio
Assistant County Attorney This Right of Entry accepted by the Board
of County Commissioners pursuant to
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EXECUTIVE SUMMARY
Recommend approval of Tourist Development Tax Category “B” funding to support the four
upcoming April 2017 Sports Events up to $19,300.00 and make a finding that these expenditures
promote tourism.
_____________________________________________________________________________________
OBJECTIVE: Recommend funding support for managing and promoting four upcoming sports events
in Collier County during FY 17.
CONSIDERATIONS: Collier County is scheduled to host the following events in April 2017. The
Tourism Division Sports Marketing Team has attracted these prestigious events to our community. The
projected hosting costs to manage these events are based on our past experience with similar events. The
Tourism Division proposes to pay Parks and Recreation for the field rental and event staff support
expenses for each event. Field rental and event assistance are authorized expenditures for the BCC
approved sports assistance program. Funding for these events is subject to Board approval.
Naples Spring Shootout will take place April 1-2, 2017. This is a youth soccer tournament and is
projected to attract over 1,000 participants and an estimated 500 room nights for the weekend. The
expenses to be paid for this event will be assistance with equipment rental, trainers and field rental at
North Collier Regional Park up to a total cost of $6,950.00 and park staff overtime costs up to $1,500.00
for a total of $8,450.00.
Alligator Alley Challenge will take place April 21-23, 2017. This is a baseball tournament that will take
place at North Collier Regional Park, Veterans Park, and Golden Gate Park. The event will host age 8-14
participants and on 35 teams and generate 350 room nights. The expenses to be paid for this event will be
assistance with event marketing, event staff and officials fees up to a total of $2,000.00 and $1,500 for
parks staff overtime for a total of $3,500.00.
USPTA National Clay Court Championship will take place April 28-30, 2017 at Naples Bath and
Tennis Club and will feature both men’s and women’s singles and doubles competition. The event is
projected to attract over 100 athletes and approximately 150 room nights. The expenses to be paid for this
event will be assistance with tennis official’s fees and event staff support for the tournament for a total of
$1,400.00.
Adidas Spring Classic will take place April 29-30, 2017 at North Collier Regional Park. This is a youth
soccer tournament that is in their 8th year of competition in Naples. The tournament is projected to attract
60 teams and generate 400 room nights. The expenses to be paid for this event will be equipment rental,
trainers, and field rental at North Collier Regional Park up to a total cost of $4,450.00, and park event
staff overtime cost up to $1,500.00 for a total of $5,950.00.
FISCAL IMPACT: Funding of up to $19,300.00 for these four sports events is included in the BCC
approved FY 17 Tourism Division budget in Fund 184 for Sports Marketing Event support.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this
action.
LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote
for approval. – CMG
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RECOMMENDATION: That the Board of County Commissioners approves Tourist Development Tax
Category “B” funding to support four upcoming April 2017 sports events up to $19,300.00 and make a
finding that these expenditures promote tourism.
Prepared By: Michael Obyc, Senior Sports Marketing Manager
Attachments: Event Assistance Applications
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EXECUTIVE SUMMARY
Recommendation to approve Amendment # 1 to Contract #13-6109 for Website Development and
Maintenance with Miles Media and make a finding that these expenditures promote tourism.
_____________________________________________________________________________________
OBJECTIVE: Approve per month increases in costs for Website Hosting, Maintenance and Analytics.
CONSIDERATIONS: RFP # 13-6109 was competitively solicited and a contract was approved by the
BCC on February 25, 2014 for Tourism Website Hosting and Maintenance of the Tourism website
(www.paradisecoast.com). After the initial two year term, and on the first one year renewal option of the
contract, Miles Media requested an increase in the monthly cost of website hosting, maintenance and
analytics reporting. The total increase for the three tasks is $975 per month or $11,700 per year. County
staff is agreeable to these increases in light of the increasing amount of maintenance required to keep our
aging tourism website current with the constantly changing technology in website design and user
demands. Staff is requesting this amendment be effective February 28, 2017 on the second one year
renewal for these important services to the tourism division.
FISCAL IMPACT: The additional $975 per month or $11,700 per year is available in the BCC
approved Tourism Division FY 17 budget in Fund 184, Contractual Services.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this
Executive Summary
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. – CMG
RECOMMENDATION: Recommendation to approve Amendment # 1 to Contract #13-6109 for
Website Development and Maintenance with Miles Media and make a finding that these expenditures
promote tourism.
Prepared by: Jack Wert, Tourism Director
Attachments:
(1) Amendment # 1 to Contract # 13-6109
(2) Original Contract # 13-6109 for Website Development & Maintenance
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EXECUTIVE SUMMARY
Recommendation to approve initial funding for budget purposes in the amount of $1.8
million for conversion of multipurpose natural turf fields to artificial turf, authorize
necessary Tourist Development Council (TDC) Category “B” Tourism Promotion Fund
(184) budget amendments in the amount of $1.8 million and make a finding that this
expenditure promotes tourism.
OBJECTIVE: To provide “state-of-the-art” venues for sports tourism and County resident
activities within Collier County.
CONSIDERATIONS: Hunden Strategic Partners (HSP) entered into a contract with Collier
County in July 2016 to perform a market and needs assessment for sports and special event
infrastructure throughout Collier County. The study identified a list of facilities that were needed
throughout the County’s recreation system. HSP assessed 28 sites including existing park sites,
proposed park sites, and vacant land possibly available for this use.
The North Collier Regional Park (NCRP) site was one of the sites evaluated and selected as a
phasing option for an expansion. HSP recommended artificial turf for the multipurpose/soccer
fields. A drawback of the current natural grass soccer fields is the downtime required for
rehabilitation of the fields. The natural grass fields can’t accommodate use 100% of the time.
Without artificial turf fields, due to the required rest associated with turf fields events cannot be
scheduled as frequently as business needs demand. In addition, having artificially turfed fields
will allow for use during inclement weather conditions (non-lightning related) where playing on
natural grass fields during rainy weather which further deteoriates the playing conditions
requiring longer rest periods.
ABB Engineering and Consulting was contracted (a work order was approved by the TDC on
08/22/16 and by the Board of County Commissioners on 09/13/16) to determine feasibility of
converting natural grass fields to turf fields at NCRP. To accomplish this goal, a technical
memorandum (TM) outlined sport specific artificial turf types and the associated benefits,
technical considerations, possible consequences due to the conversion to turf field, and cost
information on the various turf alternatives (see attachment).
From this TM, it was determined that it is feasible to convert fields to artificial turf thus
extending the playability of multipurpose fields at this location.
The analysis determined that the conversion of one or more natural fields to artificial turf fields
at NCRP would greatly benefit Collier County’s ultimate goal of increasing sports infrastructure
and as a direct result sports tourism throughout the County. Additionally, an artificial turf field
will satisfy one of the main requirements, increased playtime. Other benefits include reduced
maintenance and irrigation costs as compared to the natural turf field. Of the five turf systems
considered, the FieldTurf Revolution 360 Cool Play option is recommended by the design
engineers. This system is comparable in cost, will reduce field surface temperatures, and
possesses the best fiber rating as compared to the other turf system options. If approved, the
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Division will solicit for specifications consistent with the FieldTurf Revolution 360 Cool Play
option with the County Procurement Department.
The Tourism Division Sports Marketing staff indicates that with additional playability by
conversion of two of the natural grass fields to artificial turf, they estimate an increase in
tournament play days by at least 25%. This added playing time will enable staff to schedule
more games, more teams and more economic impact to the community. In addition, the
conversion will allow for rotation of use of the other natural grass fields, increasing growing and
recovery time for these fields when they are protected and not used during inclement weather.
ADVISORY BOARD RECOMMENDATION: The Parks and Recreation Advisory Board
(PARAB) will review this item at its regularly scheduled meeting on February 16, 2017.
PARAB’s recommendation will be presented at the February 27, 2017 TDC meeting for their
consideration.
FISCAL IMPACT: Initial cost of converting two natural grass multipurpose fields to artificial
turf is estimated to be $1.8 million. With a recommendation from the TDC and/or BCC that the
project promotes tourism, and the project qualifies for TDC Tourism Promotion Category B
funding. Accordingly, funding for the proposed Sports Tourism related venue improvements can
be provided from TDC Marketing and Promotion Fund (184) reserves. The fund (184) reserve
budget is presently $5.8 million. Budget amendments reclassifying reserve funding from reserves
into a specific project budget in a newly established TDC Project Fund will be required. Upon
conversion of these two fields review of conversion of another two fields will be explored by
Parks and Recreation and Tourism Division Sports Marketing staff in FY 18.
GROWTH MANAGEMENT IMPACT: North Collier Regional Park is inventoried in the
AUIR for Parks.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires
majority vote for approval. – CMG
RECOMMENDATION: That the Tourist Development Council approves initial funding in the
amount of $1.8 million for conversion of multipurpose natural turf fields to artificial turf,
authorizes necessary TDC Category “B” Tourism Promotion Fund (184) budget amendments in
the amount of $1.8 million, and makes a finding that this expenditure promotes tourism.
Prepared by: Barry Williams, Parks and Recreation Division Director
Attachments: 1. North Collier Regional Park Feasibility Study; 2. Turf Field Costs Study
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North Collier Regional
Park
CONVERSION OF NATURAL GRASS TO
ARTIFICIAL TURF FIELD
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Key Considerations
•Maintenance
•Playtime
•Weather Restrictions
•Uses
•Investment
•Permitting
•Implementation
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Maintenance
Lesser extent required as compared to natural turf fields
Typically every 4-6 weeks or as needed
Approximately $5,000 per year
As compared to Natural Turf Fields -$20,000 per year
Requires re sodding, reseeding, sprigging, and fertilizer
Approximately $6000 of this is used for field irrigating
Irrigation is not required
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Playtime & Weather Restrictions
Field drainage system allows for playtime in virtually any
weather condition
No field ponding or rain delays
Increased playtime as compared to natural turf fields
≈ 100% playtime
Current field conditions restrict use for
Practices
Heavy rain and muddy fields
Minimal downtime due to field maintenance
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Uses
Various turf based sports can use the multipurpose
fields
Provides opportunity to accommodate other
recreational uses
Concerts
Graduations
Other events
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Investment
≈ $1,805,505.00 for two FieldTurf Cool Play Artificial Multipurpose/Soccer fields
Includes construction, design, permitting, & fees
Two-phased development
Two fields constructed this year and two constructed next year
Provides lower initial investment
Initial phase provides experience for future phasing
Allows for design changes
Maintenance/Accessory Items ≈ $10,780
Field Turf groomright, sweepright, static brush
Detergent, conditioner, gum remover, depth gauge, emergency repair, shoe cleaning,
turf bond
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Permitting
Ease of permitting
No change in percent impervious for site
Artificial turf system is pervious like existing natural grass fields
Eliminates the introduction of Nitrogen and Phosphorus - fertilizer
isn’t required
Reduction in overall consumptive water use of the park –
irrigation isn’t required
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Implementation
Fast implementation
Approximately 10 week construction time
Can be constructed this summer
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Questions ?
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Professional Engineers, Planners & Land Surveyors
7400 Tamiami Trail N., Suite 200, Naples, FL 34108 Phone (239) 597 -3111 Fax: (239) 566-2203
MEMORANDUM
Date: February 2017
To: Margaret Bishop, P.E.
From: Dominick Amico, P.E.
Subject: North Collier Regional Park Field Turf Technical Memorandum
Executive Summary:
The feasibility of converting soccer fields at North Collier Regional Park (NCRP) is
addressed in this technical memorandum (TM). This TM includes the assessment of
converting natural grass soccer fields to turf fields for the primary goal of increasing
usable play time of the facilities. The analysis outlines sport specific artificial turf types
and the associated benefits, possible ramifications due to the conversion to turf field s,
and a construction cost analysis for the most robust option.
1. PROJECT OUTLINE
Hunden Strategic Partners (HSP) entered into a contract with Collier County in July 2016
to perform a market and needs assessment for sports and special event infrastruc ture
throughout Collier County. The study identified a list of facilities that were needed
throughout the County’s recreation system. HSP assessed 28 sites including existing park
sites, proposed park sites, and vacant land possibly available for this use. The North
Collier Regional Park site was one of the sites evaluated and selected as a phasing option
for a modest expansion. HSP recommended artificial turf for the multipurpose/soccer
fields. A drawback of the current natural grass soccer fields is the downtime required for
rehabilitation of the fields. The natural grass fields can’t accommodate use 100% of the
time. The goal of this technical memorandum is to assess the conversion of natural grass
fields to turf fields at NCRP. To accomplish this goal, this TM outlines sport specific
artificial turf types and the associated benefits, technical considerations, possible
consequences due to the conversion to turf field, and construction cost analysis for the
artificial turf fields.
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2. ARTIFICIAL FIELD TURF OPTIONS
Artificial turf systems are comprised of two main
components: the field turf and the sub drainage system.
The turf component is made up of the turf fibers(1), infill(2),
and a coating system(3) (see picture). The main
components of the sub drainage system are the capstone
layer, free draining base aggregate layer, geotextile fabric
liner, and the perforated collector pipe (see FieldTurf
Conceptual Drainage Plan).
The turf fiber itself mainly serves aesthetic purposes. However, a few turf fiber traits to
consider are fiber durability, resilience, temperature stability, and abrasiveness. A Fiber
Performance Index (FPI) was developed by Labosport to rate artificial turf fiber quality.
The FPI addresses these qualities through four specific tests: tear (durability), recovery
(resilience), UV (temperature stability), and feel (softness or abrasiveness). The most
important element of an artificial turf field is the infill component; it spreads between
each turf fiber forming a surface to cushion, absorb impact, and provide traction for the
players. It’s designed to provide the same biomechanical properties as a natural grass
field. Infill is the most important aspect for turf safety; it was determined that heavier infill
weight yielded less injuries. The coating system is composed of a woven polypropylene
primary backing and a urethane coating for the secondary backing. Together, these
backings hold the turf fibers in place. Two backing options currently exist for the coating
system: “traditional” burned holes and the SureLock “finger-unit” system. Selection of
the coating system plays an important role in the overall drainage of the field. The
SureLock system only coats rows of fibers leaving the remaining carpet untouched. This
SureLock system has a 40% drainage to total drainage area, whereas, the “traditional”
burned holes coating system provides less than two percent drainage to total drainage
area.
An advantage of an artificial turf field is the capability to play in all-weather conditions,
including heavy rainfall. Consequently, the sub drainage system is an important aspect
of the artificial turf field as it is responsible for removing water from the field’s surface. A
typical drainage system will consist of 6-12” thick aggregate base and 2” thick capstone
layer. Surface grades typically range from 0.5-1.5% depending on the proposed use.
Drainage system design ultimately depends on the site conditions and storm water
management requirements.
The various artificial field turf systems that are available for multipurpose/soccer fields
are outlined below. The turf fibers available are slit film, diamond ridged monof ilament,
and ridged monofilament. The infill options include crumb rubber, CoolPlay, PureFill,
and Ecosport. Fiber performance testing was performed for Revolution 360, Classis HD,
and XM6 turf fibers by Labosport. The FPI results are presented in the table below.
Turf Fiber Tear Recovery UV Feel Overall
Revolution 360 84 87 90 51 82
Classic HD 70 74 84 48 72
XM6 51 84 90 68 72
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Crumb rubber infill includes cryogenic and ambient rubber. Cryogenic rubber is
composed of ground-up recycled tires that are cryogenically frozen and shattered into
smaller smooth particles. These smooth-edged particles facilitate movement of water
through the system. Cryogenic rubber infill is the highest grade of rubber infill. Ambient
rubber is processed through a mill at ambient temperature producing jagged rubber
particles. These jagged particles provide a looser infill that can lead to infill migration.
Ambient rubber is the more cost-efficient infill as compared to cryogenic rubber.
CoolPlay is an extruded cork composite (ECC) that is 35 ͦ F cooler than traditional
sand/rubber infill systems. The ECC in the CoolPlay system is a top dressing that
replaces the top layer of crumb rubber, thereby absorbing far less heat than the other
alternatives. PureFill cork infill possesses high membrane flexibility making it a very
resistant and durable infill option. The air-filled cells within the cork provide shock
absorption and can reduce field temperatures significantly. Additionally, cork possesses
anti-microbial and anti-allergenic properties. The eco-friendly ecosport series infills
include ecomax, ecogreen, and ecogrind. This infill is composed of thermoplastic
elastomer and various other recycled materials.
3. TYPICAL FIELD SPECIFICATIONS
MULTIPURPOSE/ SOCCER FIELD TURF SYSTEM
a. FieldTurf Revolution 360
i. Fiber – Monofilament
ii. Infill
1. Top Layer - Cryogenic Rubber
2. Middle Layer - Cryogenic Rubber and Silica Sand Mix
3. Bottom Layer - Silica Sand
iii. Coating - SureLock
iv. System Weights
1. 2.5” Pile Height – 1384 oz/yd2
2. 2.25” Pile Height – 1265 oz/yd2
3. 2” Pile Height – 953 oz/yd2
b. FieldTurf Classic HD
i. Fiber – Slit Film
ii. Infill
1. Top Layer - Cryogenic Rubber
2. Middle Layer - Cryogenic Rubber and Silica Sand Mix
3. Bottom Layer - Silica Sand
iii. Coating - SureLock
iv. System Weights
1. 2.5” Pile Height – 1384 oz/yd2
2. 2.25” Pile Height – 1265 oz/yd2
3. 2” Pile Height – 953 oz/yd2
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c. FieldTurf XM6
i. Fiber – Diamond Ridged Monofilament
ii. Infill
1. Top Layer - Ambient Rubber
2. Bottom Layer - Silica Sand
iii. Coating - Solid Coating and Perforated Backing
iv. System Weights
1. 2.5” Pile Height – 1068 oz/yd2
2. 2.25” Pile Height – 922 oz/yd2
3. 2” Pile Height – 775 oz/yd2
d. FieldTurf XT
i. Fiber – Slit Film
ii. Infill
1. Top Layer- Ambient Rubber
2. Bottom Layer - Silica Sand
iii. Coating - Solid Coating and Perforated Backing
iv. System Weights
1. 2.5” Pile Height – 1069 oz/yd2
2. 2.25” Pile Height – 922 oz/yd2
3. 2” Pile Height – 775 oz/yd2
e. FieldTurf Multi40
i. Fiber
1. Ridged Monofilament
2. Slit Film
ii. Infill
1. Top Layer - Ambient Rubber or Purefill Cork or Thermoplastic
Elastomer (TPE)
2. Bottom Layer - Silica Sand
iii. Coating - Solid Coating and Perforated Backing
iv. System Weights
1. 1.6” Pile Height – 680 oz/yd2
4. TECHNICAL CONSIDERATIONS
This section outlines various consequences associated with the conversion to artificial
turf. Some technical matters to consider are possible limitations, drainage issues, field
settling, required care products and equipment, and field maintenance.
Limitations for artificial turf fields include footwear selection, temporary field lines,
fireworks, track and field events, training equipment, and bleach use. Molded cleats are
recommended for footwear selection, flat-soled shoes and steel cleats don’t provide
optimal athlete performance. Furthermore, long steel jagged cleats are not
recommended. Lime stone used for temporary field lines tend to settle into the infill and
can “gum” up the infill causing drainage issues after prolonged use. Taped temporary
lines have proved unsuccessful since they can pull out turf fibers, leave behind sticky
residue, and pose a tripping hazard. Fireworks can singe the fibers when in direct
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contact and should be avoided. Special precautions should be implemented for track
and field events including covering the field with an appropriate tarp, using a rubber tip
on the javelin, rotating landing spaces to avoid concentrated wear, and grooming the
infill after each event. Training equipment should be used off the main field of play
avoiding inlaid markings, or across the field in the directio n of the panels if used on the
main field. However, the equipment should be used with caution. Modified equipment
for synthetic systems are available. Bleach and other oxidizing agents should not be
used. Other noteworthy items that can cause damage to the field include food, gum,
sunflower seeds, glass, cigarettes, and driving stakes and other sharp objects.
An irrigation system currently exists under the soccer fields at NCRP; the system would
require removal as to not interfere with the base sub drainage system. Several retrofit
projects have left the irrigation systems in place and used the system to cool the turf.
However, the benefit of leaving the system in place may be outweighed by the risk of
damage caused to the field by irrigation system breaks and the subsequent disturbance
to the cross section in need of repair. Drainage issues and field depressions are major
concerns for an artificial turf field. Poor design, incorrect materials, improper
construction, and inadequate infrastructure of the base can cause drainage issues.
Furthermore, unstable or poor quality base soil can shift, resulting in field depressions
similar to potholes.
Artificial turf fields require maintenance and field care products to a lesser extent than
natural turf fields. The four basic maintenance operations for artificial turf fields include
brushing, aerating, raking, and sweeping. Brushing levels the top portion of infill and
should be performed every 4-6 weeks. Aerating prevents minor compaction of the infill
and should be performed no more than three times per year. Raking every 4 -6 weeks
prevents fiber matting and loosens the infill. Sweeping should be performed as needed
to remove foreign debris. This required maintenance can be accomplished through the
following approved maintenance equipment: FieldTurf Groomright, FieldTurf
Sweepright, and FieldTurf Static brush. It should be noted that specific maintenance
guidelines are established for the PureFill fields. Other periodic maintenance includes
the addition of infill to the top layer, field line and seam inspections, and weed and moss
removal. Various maintenance care products that may be necessary include scrub
detergent, static conditioner, gum remover, a depth gauge, emergency repair kit, shoe
cleaning tool, and turf bond.
5. REGULATORY ANALYSIS
From a stormwater standpoint, the proposed turf system is pervious like the existing
natural grass fields and provide several benefits from a surface water stance. The
system does not require fertilizer, eliminating the possibility of introducing Nitrogen and
Phosphorus into the water management system. Furthermore, artificial turf does not
require irrigation thus reducing the overall consumptive water use of the park. Under
heavy use, natural turf can export turbidity and suspended solids whereas the artificial
turf is stable. From a South Florida Water Management District (SFWMD) perspective,
the conversion should be easily permitted if required. Therefore, field conversion from
natural to artificial turf at NCRP shouldn’t be problematic.
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From a local permitting perspective, this project would be permitted under the SDPI
(insubstantial change) process since there isn’t additional square footage under air or
an impervious percentage change. If the SFWMD requires a permit modification, this
should be completed prior to submission of the SDPI to avoid the need for an SDP
amendment.
6. COST ANALYSIS
FieldTurf’s artificial turf fields are fully warranted for eight years and typically have a life
expectancy in Florida between 10-11 years. It should be noted that the design and
construction of the sub drainage system is not included in FieldTurf’s scope of services.
Sub drainage system design is to be completed by a qualified Civil Engineer and
constructed by a qualified contractor. A preliminary construction cost analysis for two
multipurpose/soccer fields is included on the following page. The most robust option
(Cool Play) was used in the total cost estimation. Various maintenance and field care
product costs have been included as well.
In 2008, Collier County School District entered into three separate contracts for the
construction of FieldTurf Artificial Turf Athletic fields for Lely High School (LHS),
Immokalee High School (IHS), and Naples High School (NHS). Total contract costs
were $541,340, $544,187, and $546,900 per field for IHS, NHS, and LHS, respectively.
These contract costs were estimated during a severe recession (2008) and exclude
excavation and fees in the total cost. All three of the contracts included grass and sod
removal, regrading, drainage system, turf system, irrigation loop, site restoration, and
mobilization.
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Date: 2/1/2017
Construction for Two Multipurpose/Soccer Fields
DESCRIPTION QUANTITY UNIT UNIT COST $SUB TOTAL $
FieldTurf CoolPlay Artificial Turf & Sub Drainage System Installation 1 LS $750,000.00 $750,000
3% Discount for Second Field 1 LS $727,500.00 $727,500
*Sales tax, logos, custom colors, engineering testing not included
Sub-Total (Cool Play)$1,477,500
Design/Permit 1 7% of Sub Total $103,425 $103,425
Permits/Review Fees 1 4% of Sub Total $59,100 $59,100
Sub-Total $1,640,025
$328,005
Total (Cool Play) $1,805,505
Multipurpose/Soccer Field Accessory Items
FieldTurf Groomright 1 EA $5,000.00 $5,000.00
FieldTurf Sweepright 1 EA $1,750.00 $1,750.00
FieldTurf 7’ Static Brush 1 EA $3,500.00 $3,500.00
Scrub Detergent 1 GAL $20.00 $20.00
Static Conditioner 1 GAL $20.00 $20.00
Gum Remover 1 EA $10.00 $10.00
Depth Gauge 1 EA $30.00 $30.00
Emergency Repair Kit 1 EA $250.00 $250.00
Shoe Cleaning Tool 1 EA $100.00 $100.00
Turf Bond 1 EA $100.00 $100.00
Total $10,780.00
Contingency = 20% of Total
Collier County Parks Feasibility - North Collier Regional Park
Construction Cost Analysis
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7. NATURAL FIELD VS ARTIFICIAL TURF FIELD COMPARISON
Natural Turf Field Artificial Turf Field
Surface
Temperature
Lower field temperatures as
compared to artificial turf fields.
Higher “wet bulb” temperatures
possible due to higher localized
humidity.
Higher field temperatures.
May require irrigation to cool the
field’s surface.
Irrigation system installation;
however, many new installations
do not install irrigation.
Maintenance $20,000 per year
Will require re
sodding/seeding/sprigging based
on use.
Requires fertilizer.
$5,000 per year
Maintenance typically required
every 4-6 weeks or as needed.
Available
Playtime
Reduced playtime due to turf
rehabilitation from games.
Currently, only games are allowed
at NCRP, practices are prohibited.
Playtime restricted for various
weather conditions (heavy rain
events, muddy fields).
Playtime is virtually 100% and in
almost any weather condition.
Playtime would increase and
include both practices and
games.
Downtime would consist of
minimal maintenance.
Irrigation $6,000/year for irrigating field
Requires irrigation installation and
irrigation costs.
$0/year**
**Not required. However,
irrigation costs would only exist if
implemented and when used to
cool the field.
Ponding Can have ponding. No ponding due to sub drainage
system.
Field
Restrictions
Weather, ponding, and field
recovery.
Footwear selection, temporary
field lines, fireworks, track and
field events, training equipment,
bleach use, gum, food, sunflower
seeds, glass, cigarettes, and
driving stakes and other sharp
objects.
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8. CONCLUSIONS
This analysis concludes that the conversion of one or more natural fields to artificial turf
fields at NCRP would greatly benefit Collier County’s ultimate goal of increasing sports
infrastructure throughout the County. Additionally, an artificial turf field will satisfy one of
the main requirements, increased playtime. Other benefits include reduced
maintenance and irrigation costs as compared to the natural turf field. Of the five turf
systems considered, the FieldTurf Revolution 360 Cool Play option is recommended.
This system is comparable in cost, will reduce field surface temperatures, and
possesses the best fiber rating as compared to the other turf system options.
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1
Kellie Fissinger
From:Wedge, Chris <Chris.Wedge@fieldturf.com>
Sent:Thursday, January 5, 2017 9:30 AM
To:Kellie Fissinger
Cc:Dominick Amico
Subject:Re: FieldTurf-North Collier Regional Park
Follow Up Flag:Follow up
Flag Status:Flagged
Ok thanks Kellie.
Based on that sizing and assuming you're performing all CE design/storm water management for submission, we would
include the following scopes of work. Note this is the assumed drainage scope of work based on the geotechnical
history we have in building in Collier county:
1. a. Demo and remove approx. / nominal 8" of existing grass and soil
b. Lasergrade & compact sub-grade
2. c. Install Mirafi 140N geotextile fabric
3. d. Furnish and Install 12"x6" concrete curbing at perimeter of field
e. Furnish and install 8” perimeter collector pipe. Tie in within turf limits
f. Install 1"x12" flat panel drains at 20' o.c.
5. g. Furnish and install 5” #57 base stone LZ grade & compact
6. h. Furnish and install 1” #89 finish stone and LZ grade
7. i. Installation of the Fieldturf CoolPlay artificial grass surface;
j. An 8 year 3rd party pre-paid insured warranty on the FieldTurf artificial grass surface;
8. k. Inlaid football, soccer, and lacrosse markings
TOTAL BUDGETARY PRICE: $742,000
If a 2nd field was built at the same time/phase, a roughly 3-5% discount would be applied to the total; roughly a
$60,000 discount. If a 2nd or more field(s) was contracted but in a different phase, there could be other cost
concessions.
Please review and lmk of any questions or issues.
Chris Wedge
Regional Sales Manager
February 27, 2017
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FieldTurf
(352) 242-7620
On Jan 4, 2017, at 3:43 PM, Kellie Fissinger <fissinger@abbinc.com> wrote:
Hi Chris,
Ok, sounds great! We assumed 85,700 sf for one turfed multipurpose/soccer field. We determined our
estimate using the Fieldturf CoolPlay option.
Thanks in advance,
Kellie
Kellie Fissinger, E.I.
Design Engineer
Agnoli, Barber & Brundage, Inc.
7400 Tamiami Trail N., Suite 200 | Naples, FL 34108
t 239.597.3111 | f 239.566.2203
fissinger@abbinc.com
**Please Note:
Due to complex issues concerning electronic data transfers and data translators, Agnoli, Barber and Brundage, Inc. cannot
control the procedures used in retrieving and manipulating data stored on computers. The recipient acknowledges and agrees
that the use of computer data is at recipient's sole risk and without any liability risk or legal exposure by Agnoli, Barber and
Brundage, Inc. The recipient agrees not to provide the subject information to any third party. Any user of the information has
the sole responsibility of verifying the accuracy and applicability of that information by referring to the hard copy of the final
construction drawings because changes made by hand to such drawings may not be incorporated on the enclosed data file.
Furthermore, the recipient shall, to the fullest extent permitted by law, defend, indemnify and hold harmless Agnoli, Barber
and Brundage, Inc. from all claims, damages, losses and expenses including attorney fees arising out of or resulting from the use
of this information. Your use of this data file acknowledges acceptance of the conditions for the transfer of computer data as
set forth above.
From: Wedge, Chris [mailto:Chris.Wedge@fieldturf.com]
Sent: Wednesday, January 4, 2017 3:34 PM
To: Dominick Amico <amico@abbinc.com>
Cc: Kellie Fissinger <fissinger@abbinc.com>
Subject: Re: FieldTurf-North Collier Regional Park
Thanks Dom and that is good news!
If you can provide me square footage's of the fields, I can give you 90% accurate numbers, based on
current Florida construction and turf pricing from 2016.
Two qualifiers here: 1) we will assume that the existing grass sub – soil is sandy soil as what we have
experienced in the 5 other Collier county projects we have done and 2) if the county wants to procure
these fields using set, already-bid, cooperative purchasing unit prices, that can be done also.
Let me know on the sizes and I can get extremely accurate on the scope and total price.
Chris Wedge
Regional Sales Manager
FieldTurf
February 27, 2017
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215 Harbour Cove Way
Clermont, FL 34711
ANYTIME (352) 242-7620
On Jan 4, 2017, at 10:41 AM, Dominick Amico <amico@abbinc.com> wrote:
Chris,
We issued our report to the County a few weeks ago. Thanks for all the info. They are
real excited about getting going on this conversion work, possibly 2 this year and 2
next. I was a little leery about our cost opinions for the work, would you happen to
have any recent hard numbers regarding grass to turf conversions? The actual
construction cost numbers will determine how many they do at a time, so it’s real
important to be accurate.
Thanks
Dom
Dominick J. Amico, P.E., V.P.
Agnoli, Barber, & Brundage, Inc.
7400 Tamiami Trail North.
Naples, FL 34108
(239) 597-3111
From: "Wedge, Chris" <Chris.Wedge@fieldturf.com>
Date: Tuesday, January 3, 2017 at 8:10 PM
To: Kellie Fissinger <fissinger@abbinc.com>
Cc: Dominick Amico <amico@abbinc.com>
Subject: RE: FieldTurf-North Collier Regional Park
Kellie and Dom:
Happy new year and just offering up my availability to meet this Thurs. if you need me
to discuss any aspects of the north Collier Regional Park project. Best time would be
Thurs. late morn.
Thanks and LMK!
Chris Wedge
Regional Sales Manager
<image001.jpg>
<image002.jpg> <image003.jpg> <image004.jpg> <image005.jpg>
215 Harbour Cove Way
Clermont Florida 34711
United States
Tel: +1 352-242-7620
Email: Chris.Wedge@fieldturf.com
CONFIDENTIALITY NOTICE: This e-mail message is intended only for the above-mentioned recipient(s). Its content is
confidential. If you have received this e-mail by error, please notify us immediately and delete it without making a
copy, nor disclosing its content, nor taking any action based thereon. Thank you.
February 27, 2017
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AVERTISSEMENT DE CONFIDENTIALITÉ: Le présent courriel est destiné uniquement au(x) destinataire(s)
susmentionné(s). Son contenu est confidentiel. Si vous avez reçu ce courriel par erreur, veuillez nous en aviser
immédiatement et l'effacer sans en tirer de copie, ni en dévoiler le contenu, ni prendre quelque mesure fondée sur
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From: Wedge, Chris
Sent: Tuesday, December 13, 2016 10:01 AM
To: 'Kellie Fissinger' <fissinger@abbinc.com>
Cc: 'Dominick Amico' <amico@abbinc.com>
Subject: RE: FieldTurf-North Collier Regional Park
Kellie (and Dom):
Please see attached sample drainage base for softball/baseball and pricing information
below. The products listed here are the ones we recommend for yours and similar
projects. These are turf materials and installation along with the sports lines. This
doesn’t include sales tax, logos, custom colors, engineering (such as GMAX or FIFA)
testing, etc. This assumes field sizing >45,000 sf however not any potential discount for
a high square footage, multiple field project. Assuming a project of 4 fields or roughly
360K sf, there would be about a 5% deduction on these prices.
Soccer/Multipurpose:
FieldTurf Revolution 360 (2.25” pile height): $4.10/sf
FieldTurf Classic HD (2.25” pile height): $4.10/sf
FieldTurf CoolPlay (using Revolution or Classic): $4.50/sf
FieldTurf XM6 (2.25” pile height): $3.40/sf
FieldTurf XT (2.25” pile height): $3.35/sf
Softball:
FieldTurf Double Play (2” Pile Height – 951 oz/yd^2): $4.05/sf
FieldTurf XT (2” Pile Height – 922 oz/yd^2)” $3.25/sf
Also if you could provide me the costs for the following accessory items, I would greatly
appreciate it!
FieldTurf Groomright: $5,000
FieldTurf Sweepright : $1,750
FieldTurf 7’ Static brush: $3,500
scrub detergent: $20/gal
static conditioner: $20/gal
gum remover: $10/can
depth gauge: $30/ea.
emergency repair kit: $250/ea.
shoe cleaning tool: $100/ea.
turf bond: $100/case
Note that the GroomRight and SweepRight are 99% of the time included, not broken
out, in our cost proposals; however the costs above are accurately captured. Other than
the static brush above, the other items here are rarely requested/sold. Also note that
the GroomRight and SweepRight are not sold/used on EACH field; one of each device
could easily take care of multiple fields.
Regarding base/stone/drainage building, it of course depends on site specific plans
determined by the survey, geotechnical data, soils, etc, however, a good budgetary
estimate for us to take each fields from provided sub-grade and to include all stone,
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drainage, pipe, concrete curbing and nailer board would be about $2.50/sf -
$2.90/sf. Engineering drawings, excavation, and removal of spoils by others in this
scenario.
Kellie – I will be in Naples and Ft. Myers this Friday – LMK if it makes sense to meet and
discuss more. I’m happy to come by.
Thanks!
Chris Wedge
Regional Sales Manager
<image001.jpg>
<image002.jpg> <image003.jpg> <image004.jpg> <image005.jpg>
215 Harbour Cove Way
Clermont Florida 34711
United States
Tel: +1 352-242-7620
Email: Chris.Wedge@fieldturf.com
CONFIDENTIALITY NOTICE: This e-mail message is intended only for the above-mentioned recipient(s). Its content is
confidential. If you have received this e-mail by error, please notify us immediately and delete it without making a
copy, nor disclosing its content, nor taking any action based thereon. Thank you.
AVERTISSEMENT DE CONFIDENTIALITÉ: Le présent courriel est destiné uniquement au(x) destinataire(s)
susmentionné(s). Son contenu est confidentiel. Si vous avez reçu ce courriel par erreur, veuillez nous en aviser
immédiatement et l'effacer sans en tirer de copie, ni en dévoiler le contenu, ni prendre quelque mesure fondée sur
celui-ci. Merci. http://www.tarkett.com/e-mail-disclaimer.htm
From: Kellie Fissinger [mailto:fissinger@abbinc.com]
Sent: Friday, December 9, 2016 3:14 PM
To: Wedge, Chris <Chris.Wedge@fieldturf.com>
Subject: RE: FieldTurf-North Collier Regional Park
Hi Chris,
Thank you for all of the information! I was hoping that you can also provide me a price
per sqft of the following turf systems (I picked the same pile heights/weights for ease of
comparison in my memorandum):
Soccer/Multipurpose:
FieldTurf Revolution 360 (2.5” pile height)
FieldTurf Classic HD (2.5” pile height)
FieldTurf XM6 (2.5” pile height)
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FieldTurf XT (2.5” pile height)
FieldTurf Multi40 (2.5” pile height)
Softball:
FieldTurf Double Play (2.25” Pile Height – 951 oz/yd^2)
FieldTurf XT (2.25” Pile Height – 922 oz/yd^2)
Also if you could provide me the costs for the following accessory items, I would greatly
appreciate it!
FieldTurf Groomright
FieldTurf Sweepright
FieldTurf Static brush
scrub detergent
static conditioner
gum remover
depth gauge
emergency repair kit
shoe cleaning tool
turf bond
Thanks in advance,
Kellie
From: Wedge, Chris [mailto:Chris.Wedge@fieldturf.com]
Sent: Wednesday, December 7, 2016 5:09 PM
To: Kellie Fissinger <fissinger@abbinc.com>
Subject: FW: FieldTurf-North Collier Regional Park
Importance: High
Kellie:
Thanks for the conversation today! I’ll try and provide some of what you are looking for
here.
As stated, I don’t have any FPI’s on competitive, non-FieldTurf products as they have not
been as quick to embrace the protocol. I’ve attached FPI analysis on our other turf
products in addition to Revolution360: XM6-57 is a monofilament, and FTHD is
Classic. Note all of these are in the 57mm or 2.25” pile height.
I have attached this year’s Penn State wear testing data which has some of the same
measurables as FPO. PSU is considered the leading authority on synthetic turf, namely
the fiber wear testing.
Fiber is largely an aesthetic function of the turf system, which of course needs to be
durable but minimally abrasive. It is the infill that is the real differentiator when it
comes to turf safety however. I’ve attached a summary pictogram based on the studies
of Dr. Michael Meyers as conducted at Montana State and Idaho St. Univ.’s that have
been published in the American Journal of Sports Medicine. The science is pretty clear:
across different field sports at different levels in different parts of the country, FieldTurf
is slightly safer than natural grass and among turf systems, the heaver the infill weight
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(greater, deeper materials) systems (FieldTurf) used, the less the amount of injuries. I
can send you greater detail on that presentation than this summary.
With Revolution360 and Classic, the infill weights are the same and identical (8.4 lbs. per
SF at this pile height). With XM6-57, it is a 2-layer system and is 6 lbs. per SF (3 lbs.
sand/3 lbs. rubber) per SF
There’s lots of information here; please let me know if you have any questions.
Chris Wedge
Regional Sales Manager
<image001.jpg>
<image002.jpg> <image003.jpg> <image004.jpg> <image005.jpg>
215 Harbour Cove Way
Clermont Florida 34711
United States
Tel: +1 352-242-7620
Email: Chris.Wedge@fieldturf.com
CONFIDENTIALITY NOTICE: This e-mail message is intended only for the above-mentioned recipient(s). Its content is
confidential. If you have received this e-mail by error, please notify us immediately and delete it without making a
copy, nor disclosing its content, nor taking any action based thereon. Thank you.
AVERTISSEMENT DE CONFIDENTIALITÉ: Le présent courriel est destiné uniquement au(x) destinataire(s)
susmentionné(s). Son contenu est confidentiel. Si vous avez reçu ce courriel par erreur, veuillez nous en aviser
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EXECUTIVE SUMMARY
Recommendation to approve payment of filing fees for renewal of Service Marks for
Paradise Coast Blueway and Blueway Paddling Trail at a total cost of $975 and make a
finding that this expenditure promotes tourism
______________________________________________________________________________
OBJECTIVE: Recommend approval of filing fees for Service Mark renewals.
CONSIDERATIONS: Periodically we must renew our registered service marks. The renewals
for the following service marks are due for renewal:
1. Paradise Coast Blueway, registration # 3,374,726
2. Paradise Coast Blueway Collier County Paddling Trail, registration #3,374,727
Filing fees to renew both marks with the State of Florida and the US Patent & Trademark Office
are $975 total. The County Attorney’s Office will facilitate the renewals.
FISCAL IMPACT: $975 is available in fund 194 for these filing fees.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan
with this Executive Summary.
LEGAL CONSIDERATION: This item will be reviewed for legal sufficiency prior to the
February 27, 2017 TDC meeting.
RECOMMENDATION: Recommendation that the Board approves payment of filing fees for
renewal of Service Marks for Paradise Coast Blueway and Blueway Paddling Trail at a total cost
of $975 and make a finding that this action promotes tourism.
PREPARED BY: Jack Wert, Tourism Director
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EXECUTIVE SUMMARY
Recommendation to renew Contract #16-6566 to Cision US Inc. for years 2 through 4 for Media
Monitoring Services and make a finding that this action promotes tourism.
_____________________________________________________________________________________
OBJECTIVE: To renew Contract #16-6566 to Cision US Inc. for Media Monitoring Services on behalf
of the Tourism Division.
CONSIDERATIONS: Media Monitoring is a highly specialized service that is only provided by a
handful of companies nationwide. This is a very important tool for the Tourism Division Public Relations
staff to analyze the output of print, online, broadcast and social media editorial coverage of tourism
activities in our community. The monitoring service entails evaluating, reporting and republishing, with
permission, the analytics of our promotional efforts world-wide.
RFQ # 16-6566 for media monitoring services was publicly solicited and awarded for multiple years.
The solicitation requested a one year initial term with three one year renewals at the discretion of the
County.
In preparation for this renewal, Cision offered to lock pricing for the remaining renewal years of the
contract if all of the renewals are exercised immediately. Tourism Staff has been very pleased with the
services provided by Cision and believes that over the course of the three remaining years, this action will
save money and administrative time.
Staff recommends that the agreement with Cision US Inc. be renewed for years 2 through 4 (2/25/2017 –
2/24/2020)
PROCUREMENT ACTION: ITB # 16-6566 for media monitoring services was posted on Tuesday,
January 5, 2016. E-mail notices were sent to 376 firms with 46 firms downloading the full solicitation
package. Three bids were received by the posted deadline of Tuesday, January 19, 2016. One bidder was
found non-responsive. The award of the ITB for one (1) year with three (3) one (1) year renewal options,
and the first year of funding was approved by the Tourist Development Council on March 28, 2016 and
the Board of County Commissioners on April 12, 2016 (Item 16.F.7).
The awarded vendor has performed its contractual duties to the satisfaction of the using division, and
offered to perform the second year of award with no price increase. Procurement Services recommends
renewal of this award with Cision US Inc.
FISCAL IMPACT: The four quarterly installment payments of $2,866.88, for a total annual amount of
$11,467.50 is covered in the Tourism Divisions’ Board approved FY 17 budget in Fund 184, Contracted
Services. Fiscal impact from the three additional renewal years is $34,402.50.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management plan from this
action.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council will review this
item at its regularly scheduled meeting on February 27, 2017 and the recommendation will be provided to
the BCC on the change sheet for the February 28, 2017 meeting.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
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RECOMMENDATION: To recommend the renewal of Contract #16-6566 to Cision US, Inc. for Media
Monitoring Services at an annual cost of $11,467.50 and make a finding that this expenditure promotes
tourism.
Prepared by: Jack Wert, Tourism Division Director
Attachments: Cision Contract, 16-6566NS
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EXECUTIVE SUMMARY
Recommendation to accept a multiple year donation from Minto Communities and Spirit
Promotions for future marketing and promotion of Pickleball and other sports tourism
events in Collier County.
______________________________________________________________________________
OBJECTIVE: Accept a multiple year donation from Minto Communities and Spirit Promotions.
CONSIDERATIONS: The U.S. Open Pickleball Championships has produced a great
following for the sport of Pickleball in Collier County. An outgrowth of the US Open has been
the establishment of a Pickleball Academy at East Naples Community Park for training of
Pickleball players from all over the world, and a multiple year commitment to host the US
Pickleball Championships in Collier County for the next five years. Minto Communities agreed to
become the title sponsor of the first year US Open event and has agreed to an extension of that
title sponsorship for additional years.
In recognition of the support of Pickleball by Collier County, Minto Communities and Spirit
Promotions have voluntarily offered a donation of $10,000 from each entity for a total of $20,000
per year for the next four years beginning in FY 17. The funds are designated to be retained in the
Tourism Division Fund 184 for use to promote Pickleball and other sports tourism events in
Collier County.
This donation is voluntary and is intended to be used to promote Pickleball and other sports
tourism events that promote tourism to Collier County.
FISCAL IMPACT: The amount of the donation is $20,000 per year for four years for a total of
$80,000 and should be deposited into Fund 184 to be used for destination marketing expenditures
in FY 17, FY 18, FY 19 and FY 20.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan
from this action.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires
majority vote for approval. – CMG
RECOMMENDATION: That the Board of County Commissioners accept a multiple year
donation from Minto Communities and Spirit Promotions for future marketing and promotion of
Pickleball and other sports tourism events in Collier County.
Prepared by: Jack Wert, Tourism Director
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EXECUTIVE SUMMARY
Tourist Development Council (TDC) Appointment Review
______________________________________________________________________________
OBJECTIVE: Review applications for appointment to an upcoming vacant position on the
Tourist Development Council (TDC).
CONSIDERATIONS:
Collier County Advisory Board appointments to vacant or expiring terms are advertised and the
subsequent applicants are reviewed and a recommendation is sought from that specific advisory
board. The County Commission then receives the applications and recommendations and makes
the appointments.
There is one term vacancy beginning in March 2017 on the Tourist Development Council (TDC).
The open term is in the “Owner Operator Collector of the Tax” category. The County
Commission office has received a total of 3 applications for this open position on the TDC. All
the applicants are listed below along with the applications supplied by each candidate.
Ronald Albeit, General Manager of Marco Beach Ocean Resort. Mr. Albeit has applied for the
owner operator collector of the tax position, is a 15 year resident and is registered to vote in
Collier County.
Dan Sullivan, General Manager of GreenLinks Golf Villas at Lely Resort. Mr. Sullivan has
applied for the owner operator collector of the tax position, is a 15 year resident and is registered
to vote in Collier County.
Tom White, Managing Partner of Hawthorn Suites by Wyndham. Mr. White has applied for the
owner operator collector of the tax position, is a 15 year resident and is registered to vote in
Collier County.
Staff requests that the TDC discuss all the applicants and make a recommendation for the open
Owner/Operator position. This recommendation will be forwarded to the County Commission for
final appointment.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan
with this Executive Summary.
LEGAL CONSIDERATION: This item will be reviewed for legal sufficiency prior to the
February 27, 2017 TDC meeting.
RECOMMENDATION: Staff requests a recommendation for one opening on the TDC.
SUBMITTED BY: Jack Wert, Tourism Director
Attachments: Applications
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Advisory Board Application Form
Collier County Government
3299 Tamiami Trail East, Suite 800
Naples, FL 34112
(239) 252-8400
Application was received on: 2/17/2017 4:52:44 PM.
Name: Ronald Albeit Home Phone: 239-596-9455
Home Address: 1919 Timberline Drive
City: Naples Zip Code: 34109
Phone Numbers
Business: 239-253-3331
E-Mail Address: albeitr@fiddlerscreek.com
Board or Committee: Tourist Development Council
Category: Not indicated
Place of Employment: Marco Beach Ocean Resort
How long have you lived in Collier County: more than 15
How many months out of the year do you reside in Collier County: I am a year-round
resident
Have you been convicted or found guilty of a criminal offense (any level felony or first
degree misdemeanor only)? No
Not Indicated
Do you or your employer do business with the County? No
Not Indicated
NOTE: All advisory board members must update their profile and notify the Board of County
Commissioners in the event that their relationship changes relating to memberships of
organizations that may benefit them in the outcome of advisory board recommendations or they
enter into contracts with the County.
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Would you and/or any organizations with which you are affiliated benefit from decisions or
recommendations made by this advisory board? No
Not Indicated
Are you a registered voter in Collier County? Yes
Do you currently hold an elected office? No
Do you now serve, or have you ever served on a Collier County board or committee? Yes
Tourist Development Council Naples Chamber of Commerce Marco Island Chamber of
Commerce
Please list your community activities and positions held:
Florida Gulf Coast University Resort and Hospitality Advisory Board as Chair and now board
member Florida Gulf Coast Resort and Hospitality Steering Committee as a board member
Education:
Masters Degree
Experience / Background
I have worked in the hospitality industry for over 40 years Currently I am the GM of the Marco
Beach Ocean in Marco Island. Previously I was the GM of the Registry Resort ( now the Naples
Grande ) in North Naples I am also an adjunct professor at Florida Gulf Coast University in the
Resort and Hospitality Program.
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Advisory Board Application Form
Collier County Government
3299 Tamiami Trail East, Suite 800
Naples, FL 34112
(239) 252-8400
Application was received on: 2/14/2017 9:23:29 AM.
Name: Daniel Sullivan Home Phone: 239-682-5976
Home Address: 9788 Whitehall Street
City: Naples Zip Code: 34109
Phone Numbers
Business: 239-280-1740
E-Mail Address: dan@greenlinksnaples.com
Board or Committee: Tourist Development Council
Category: Owner/Operator
Place of Employment: GreenLinks Golf Villas at Lely Resort
How long have you lived in Collier County: more than 15
How many months out of the year do you reside in Collier County: I am a year-round
resident
Have you been convicted or found guilty of a criminal offense (any level felony or first
degree misdemeanor only)? Yes
misdemeanor DUI - October 1997
Do you or your employer do business with the County? No
Not Indicated
NOTE: All advisory board members must update their profile and notify the Board of County
Commissioners in the event that their relationship changes relating to memberships of
organizations that may benefit them in the outcome of advisory board recommendations or they
enter into contracts with the County.
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Would you and/or any organizations with which you are affiliated benefit from decisions or
recommendations made by this advisory board? Yes
The hotel I work at may benefit with increased occupancy for events approved in East Naples.
Are you a registered voter in Collier County? Yes
Do you currently hold an elected office? No
Do you now serve, or have you ever served on a Collier County board or committee? No
Not Indicated
Please list your community activities and positions held:
Sports Council of Collier County - Past President and current BOD Advisor. Hospitality Sales
and Marketing Association, Southwest Florida - Past President. Little League baseball coach.
Organizing committee - Florida Encounter. Founding member of the East Naples Merchant's
Association. School Advisory Council - Manatee Middle School, 6 years; Oakridge Middle
School 3 years as President.
Education:
Master in Business Administration - Bryant College, 1990, Bachelor of Science - University of
Massachusetts/Amherst from the School of Hotel, Restaurant and Travel Administration, 1980.
Experience / Background
25 years in hospitality in Southwest Florida. 43 years total. Started as a dishwasher. Experience
in multiple 5-star hotels as well as full service and limited service properties. Southwest Florida
experience stretches from Marco Island to Captiva Island. Received the Director's Award for
excellence in Tourism in 2014 from the Naples, Marco Island, Everglades Convention and
Visitors Bureau. Current position as Director of Sales at GreenLinks Golf Villas at Lely Resort
for the past 7 years.
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Advisory Board Application Form
Collier County Government
3299 Tamiami Trail East, Suite 800
Naples, FL 34112
(239) 252-8400
Application was received on: 2/17/2017 5:18:03 PM.
Name: Tom White Home Phone: 239 273-4999
Home Address: 146 Burning Tree Drive
City: Naples Zip Code: 34105
Phone Numbers
Business: 239 593-2402
E-Mail Address: tom@whiteslodging.com
Board or Committee: Tourist Development Council
Category: Hotel
Place of Employment: Hawthorn Suites by Wyndham
How long have you lived in Collier County: more than 15
How many months out of the year do you reside in Collier County: I am a year-round
resident
Have you been convicted or found guilty of a criminal offense (any level felony or first
degree misdemeanor only)? No
Not Indicated
Do you or your employer do business with the County? Yes
Collier County employees from various government agencies and Collier County vendors stay
with us when they are in need of Hotel accommodations.
NOTE: All advisory board members must update their profile and notify the Board of County
Commissioners in the event that their relationship changes relating to memberships of
organizations that may benefit them in the outcome of advisory board recommendations or they
enter into contracts with the County.
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Would you and/or any organizations with which you are affiliated benefit from decisions or
recommendations made by this advisory board? Yes
I am the Managing Partner of the Hawthorn Suites by Wyndham. As the owner and operator of a
Hotel in Collier County I am directly affected by the decisions the Tourist Development Council
makes.
Are you a registered voter in Collier County? Yes
Do you currently hold an elected office? No
Do you now serve, or have you ever served on a Collier County board or committee? No
Not Indicated
Please list your community activities and positions held:
Collier County Lodging & Tourism Board Member for 15 years, (Held Treasurer position for
majority of time) Collier County Sports Council Board Member (Founding President of
Organization in 2003. Was asked to return as President in 2011.) Pelican Bay Rotary Club
(Active Member 17 years, Past Board Member) Elder Moorings Presbyterian Church
Education:
University of Pittsburgh - MBA - Finance - 90' Michigan State University - BA - Supply Chain
Mgmt 88' Royal Oak Shrine H.S.
Experience / Background
Tom is the Managing Partner of White’s Lodging LLC. White’s Lodging LLC is a Hotel
Management and Development company. White’s Lodging LLC has developed the Hawthorn
Suites by Wyndham, located in Naples Florida, an 84 room all suite Hotel, and the Hyatt Place
Sarasota, a 114 room Hotel, located in Sarasota, Florida. The Hawthorn Suites of Naples was
awarded Wyndham’s “Hotel of the Year” in both 2010 and 2014. Tom currently manages the
day to day operations of the Hawthorn Suites by Wyndham. Tom has also worked as a Corporate
Controller for ZF Industries, Lemforder Corporation, and O&S Manufacturing Company. Tom
White has worked at Ford Motor Company, ITT Automotive and IBM.
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RESEARCH REPORT
Klages Research &
Research Data Services, Inc.
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Economic Indicators
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Increasing Dollar Index February 27, 2017
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Collier Direct Leisure and Hospitality
Employment (Calendar Year)*
Jan.Feb.Mar.Apr.May Jun.Jul.Aug.Sep.Oct.Nov.Dec.
2012 25,300 25,800 25,900 25,100 23,700 22,300 21,200 21,000 21,000 22,200 24,300 24,900
2013 25,600 26,400 26,400 25,900 24,500 22,800 22,200 22,000 22,100 23,400 25,500 26,300
2014 26,900 27,600 27,900 27,100 25,700 24,100 23,200 23,100 22,700 24,400 26,500 26,900
2015 27,700 28,400 28,600 27,900 26,300 24,800 23,900 23,900 24,000 25,600 27,600 28,200
2016 28,600 29,200 29,500 29,200 27,500 26,000 25,200 25,200 25,100 26,500 28,500 28,800
20,000
21,000
22,000
23,000
24,000
25,000
26,000
27,000
28,000
29,000
30,000
MonthlyDirect Leisure and Hospitality Employment* SOURCE: Florida Department of Economic Opportunity, Labor Market Information, Current Employment Statistic Program
(CES), Collier County Leisure and Hospitality Sector.
2014
2013
2012
2015
2016
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Visitation Metrics
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
Jan-15 Mar-15 May-15 Jul-15 Sep-15 Nov-15 Jan-16 Mar-16 May-16 Jul-16 Sep-16 Nov-16 Jan-17
Key Collier Visitation Metrics (%∆)
% Change Visitors % Change RevPar
RevPar
Visitors
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Visitation Metrics
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
Jan-15 Mar-15 May-15 Jul-15 Sep-15 Nov-15 Jan-16 Mar-16 May-16 Jul-16 Sep-16 Nov-16 Jan-17
Key Collier Visitation Metrics (%∆)
% Change Occupancy % Change ADR
ADR
OCC
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January 2017
Collier Visitor Profile
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Visitation/Economic Impacts of Tourism
Collier January 2017
Visitors
2017
182,600
2016
185,700
Room Nights
2017
229,400
2016
240,100
Economic
Impact
2017
$171,829,300
2016
$175,776,400
%∆
-1.7
%∆
-4.5
January
%∆
-2.2
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RDS Occupancy/Room Rates
Collier January 2017
Occupancy 79.8%77.3%-3.1%
ADR $235.0 $230.9 -1.7%
RevPAR $187.5 $178.5 -4.8%
2016 2017 % ∆
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Collier Comp Set
January 2017
Occupancy ADR RevPAR
2017 % ∆2017 % ∆2017 % ∆
Naples MSA 68.1%-3.6 $258.06 -2.3 $175.70 -5.7
Naples Upscale 75.0%-2.9 $319.62 -3.6 $239.62 -6.4
Miami-Hialeah 77.0%-4.7 $215.29 -9.3 $165.80 -13.5
Florida Keys 77.6%+1.0 $279.81 -3.3 $217.19 -2.3
Ft. Myers 75.1%-3.9 $150.74 -2.0 $113.17 -5.9
Sarasota-Bradenton 71.7%+0.8 $138.40 +3.2 $99.29 +4.1
Clearwater 70.0%+0.4 $137.94 +15.4 $96.61 +15.8
St. Petersburg 69.1%+4.7 $143.40 +5.9 $99.12 +10.9
Palm Beach County 77.1%-2.7 $204.86 -2.4 $157.88 -5.0
Ft. Lauderdale 79.9%-1.8 $168.11 -2.1 $134.36 -3.8
Florida 70.7%-0.8 $145.90 -1.1 $103.17 -1.8
SOURCE: SMITH TRAVEL RESEARCH, INC.
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Collier Comp Set –Occupancy (%)
January 2017
Trans % ∆16-17 Grp % ∆16-17 Total
Naples MSA 36.5%+3.1 31.4%-9.6 68.1%
Miami-Hialeah 55.1%+1.8 17.9%-18.1 77.0%
Florida Keys 66.0%+0.9 11.1%+5.1 77.6%
Ft. Myers 50.2%-0.2 23.6%-8.6 75.1%
Sarasota-Bradenton 45.8%-2.2 24.7%+8.4 71.7%
Clearwater 43.0%+2.7 27.0%-3.2 70.0%
St. Petersburg 43.6%+12.4 24.0%-2.7 69.1%
Palm Beach County 51.1%+5.7 24.3%-18.2 77.1%
Ft. Lauderdale 51.1%-5.6 23.9%+5.2 79.9%
SOURCE: SMITH TRAVEL RESEARCH, INC.
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Collier Comp Set –ADR ($)
January 2017
Trans % ∆16-17 Grp % ∆16-17 Total
Naples MSA $276.42 -6.4 $237.77 +1.4 $258.06
Miami-Hialeah $217.20 -12.7 $231.22 -1.9 $215.29
Florida Keys $281.48 -3.8 $273.09 -0.9 $279.81
Ft. Myers $154.38 -3.9 $146.13 +0.5 $150.74
Sarasota-Bradenton $149.57 +3.8 $120.21 +3.3 $138.40
Clearwater $140.73 +14.1 $133.50 +17.4 $137.94
St. Petersburg $143.09 +5.2 $148.09 +4.6 $143.40
Palm Beach County $209.80 -5.3 $203.57 +3.9 $204.86
Ft. Lauderdale $164.35 -4.3 $187.87 +1.6 $168.11
SOURCE: SMITH TRAVEL RESEARCH, INC.
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First Time Visitors (% Yes)
Collier January 2017
5.1 6.5
32.8 34.6
37.9%41.1%
0
10
20
30
40
50
2016 2017
%
New Market Share Gain from FL
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Visitor Origins
Collier January 2017
# of Visitors 2017 ∆ %
Florida 54,597 +0.7
Southeast 10,226 -12.6
Northeast 49,850 +1.7
Midwest 32,138 -7.0
Canada 3,469 -25.3
Europe 24,468 +2.9
West 7,852 +0.7
Total 182,600 -1.7
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Domestic and International Visitors
Collier January 2017
Number of Visitors 2016 2017 ∆ %
Domestic 155,868 153,038 -1.8
International 29,832 29,562 -0.9
Canada 4,643 3,469 -25.3
Europe 23,770 24,468 +2.9
Latin America 1,419 1,625 +14.5
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Collier Top January 2017 DMA’s
Collier January 2017
Market (% of Domestic Visitation)
January
2017
1. Miami -Ft. Lauderdale 12.3%
2. New York 11.0
3. Chicago 7.3
4. Philadelphia 3.8
5.Boston 3.7
6.Hartford -New Haven 3.6
7.Tampa -St. Petersburg 3.3
8.Minneapolis -St. Paul 3.0
9.Greater Orlando 2.7
10. Detroit 2.6
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Airports of Deplanement (Top Four)
Collier January 2017
66.4
14.0
6.5 5.8
67.1
15.1
6.9 5.2
0
10
20
30
40
50
60
70
80
RSW Miami Ft. Lauderdale Orlando/Sanford
%
2016 2017
% of Visitors Who Fly
2016 67.7%
2017 64.4%
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Visitor Perceptions
Collier January 2017
•96.7%Satisfaction 95.5%
•94.8%Would Recommend 92.8%
•19.9%More Expensive 21.0%
•91.4%Plan to Return 92.2%
2016 2017
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Average Age/Median Income
Collier January 2017
•52.2
Average Age (years)51.4
•$155,007 Median HH Income $153,915
2016 2017
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Executive Summary
Collier January 2017
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Visitor Metrics
This January, some 182,600 visitors stayed in Collier’s
commercial lodgings (-1.7). Their visits contributed
an estimated $171,829,300 of economic impact to
the County (-2.2%). Key performance metrics are as
follows:
Collier January 2017
January 2016 2017 %∆
Occupancy 79.8%77.3%-3.1
ADR $235.0 $230.9 -1.7
RevPAR $187.5 $178.5 -4.8
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Visitor Metrics
Compared to last January, four out of every five
(80.2%) lodging managers report their three month
forward reservations levels as “up” or the “same”:
Collier January 2017
% of Properties (January)
Reporting Reservations 2016 2017
Up 34.7%27.5%
The Same 38.6 52.7
Down 24.4 19.8
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Visitor Metrics
Collier’s January visitation originates from the
following primary market segments:
Collier January 2017
January Visitation 2017 Visitor #∆
Florida 54,597 +
Southeast 10,226 -
Northeast 49,850 +
Midwest 32,138 -
Canada 3,469 -
Europe 24,468 +
Mkts. of Opp.7,852 +
Total 182,600 -1.7
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Transportation
This January, six out of every ten of the
destination’s patrons flew (2017: 64.4%; 2016:
67.7%).A majority of these (67.1%) deplaned at
RSW, with Miami capturing some 15.1%of
deplanements.
Collier January 2017
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Party Size/LOS/First Time
The typical January visitor party includes an
average of 2.3 travelers who stay for 3.2 nights in
the Naples, Marco Island, Everglades area.
Some 41.1% of Collier’s January visitors are in the
destination for the first time (2016: 37.9%).
Collier January 2017
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Information
Fully 93.5% consult the web for trip information,
with some 76.0% making bookings for their trip
online.
Collier January 2017
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Satisfaction/Demographics
The vast majority (95.5%) are satisfied with their
Collier stay, with 92.2% planning a future trip to
the area (2016: 91.4%).
This year, January visitors average 51.4 years of
age (2016: 52.2 years of age).
Collier January 2017
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National Public Relations Update
TDC Meeting
Services conducted from
January 1-February 10 , 2017
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Media Highlights
LHG PR EFFORTS
January 1-February 10 Media Impressions: 64,409,730
January 1-February 10 Media Value: $407,423
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Media Highlights
Forbes
UMV: 29,704,584
Media Value: $198,030
DeMarco Williams Visit
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Media Highlights
Southern Living
UMV: 3,147,536
Media Value: $20,984
December FAM
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Media Highlights
AAA Northeast
UMV: 2,566,230;
Media Value: $17,108
December FAM
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Media Highlights
DailyME
UMV: 120,450
Media Value: $803
Synidication from
Souithern Living
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Media Highlights
Albany Times Union
(Four pieces of coverage)
UMV: 1,018,623
Media Value: $6,790
Kim Swidler Visit
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Media Highlights
True Viral News
UMV: 30,750
Media Value: $205
Synidication from
Souithern Living
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Media Highlights
Conde Nast Traveler
UMV: 5,339,045
Media Value: $35,593
Media Outreach
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Media Highlights
Fodor’s Travel
UMV: 4,743,619
Media Value: $31,624
Media Outreach
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Media Highlights
Conde Nast Traveler
UMV: 5,339,045
Media Value: $35,593
Media Outreach
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Media Highlights
Atlanta Journal Constitution
UMV: 11,852,760
Media Value: $59,263
Tracy Teo Visit
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Media Highlights
Business Observer
UMV: 45,307
Media Value: $302
Media Outreach
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Media Highlights
Scott Eddy Instagram
UMV: 204,000
Media Value: NA
Scott Eddy Visit
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Media Highlights
Mr. Scott Eddy Blog
UMV: 6,420
Media Value: $128
Scott Eddy Visit
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Media Highlights
Marc Smith Instagram
Reach: 3,961 followers
Influencer Visit
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Media Highlights
Sweet Leisure
UMV: 2,400
Media Value: $100
December FAM
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Media Highlights
Grace Wainwright Instagram
UMV: 135,000
Media Value: NA
Media Visit
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A Southern Drawl Blog
UMV: 150,000
Media Value: $1,000
Grace Wainwright Visit
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Activities
Recent Media Visits:
INFLUENCER SCOTT EDDY
•Visited January 21 –24
•Stayed at JW Marriott Marco Island Beach Resort
•Visited partners including Ocean Prime, Café San Marco,
Naples Botanical Garden, Third Street South, Naples Beach
Brewery, 1500 SOUTH and Coast at the Edgewater Beach
Hotel.
INFLUENCER MARC SMITH
•Visited January 20 –24
•Stayed at the Hilton Naples
•Visited partners including Naples Botanical Garden and the
Edgewater Beach Resort.
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Activities
Recent Media Visits:
INFLUENCER GRACE WA INWRIGHT
•Visited January 21-24
•Stayed at Edgewater Beach Resort
•Visited partners including 1500 SOUTH and the Naples
Botanical Garden.
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Activities
Key pitches:
Spring Break/Spring Training
Romantic getaway in advance of Valentine’s Day
Adult spring break
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Top Social Media Performers
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Top Social Media Performers
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Top Social Media Performers
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Top Social Media Performers
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Top Social Media Performers
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Top Social Media Performers
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Thank you!
Proud to be your Partner in Paradise!
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Paradise Advertising
Digital & Social Media
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PARADISE
PARADISEADV.COM
CONSUMER EMAILS
Monthly Performance
Two consumer emails were sent out during the month of August. The video gif remains the most clicked link on both emails with
the “Play”, “Dine” and “Stay” buttons and header images performing well on both emails. Open and Click-through rates remained
steady going into the spring months.
Highlighted stats represent the average of both earned consumer emails.
17.4%
OPEN RATE
10.61%
CTR
GOAL JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC TOTAL
Quantity Distributed 14,213 29,241 29,789 30,819 32,718 33,833 33,834 41,305 40,650 20,480 40,663 20,338 367,883
Open Rate 26.07%23.65%24.6%24.08%22.38%21.05%20.63%18.64%19.21 19.63%19.45%17.4%20.48%
Click-Thru-Rate 14.35%16.49%13.36%12.85%12.72%11.68%9.11%8.5%10.92%11.01%8.98%10.61%10.65%
EARNED RESULTS
GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Quantity Distributed 75,000 75,000 75,000 150,000 150,000 150,000 150,000 150,000 150,000 87,282 87,262 87,262 1,236,806
Open Rate 15.68%16.30%16.9%17.2%17.5%15.37%16.26%15.44%15.35%16.2%13.9%16.8%15.79%
Click-Thru-Rate 1.78%1.45%2.2%2.2%2.45%2.04%2.01%1.77%1.8%2.2%1.6%3.1%2%
PAID RESULTS
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PARADISEADV.COM
MEETINGS EMAILS
Monthly Performance
Both open rates and click throughs on paid and earned emails have remained steady. Our paid emails are performing as
expected with the most frequent links to paradisecoast.com/meetings.
Highlighted results are the earned meetings email.
14.74%
OPEN RATE
2.86%
CTR
GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Quantity Distributed 3,764 3,715 3,665 3,626 3,850 3,862 5,148 5,136 5,125 5,034 4,942 5,103 47,936
Open Rate 16.07%15.97%16.16%14.78%14.07%16.35%15.66%12.12%9.65%14.17%15.34%14.74%14.42%
Click-Thru-Rate 5.58%6.55%3.28%4.77%3.80%4.57%4.12%5.18%3.56%4.22%5.21%2.86%4.46%
EARNED RESULTS
GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Quantity Distributed 12,369 141,411 33,463 33,463 251,115 33,483 14,755 145,111 54,180 62,775 150,000 12,227 944,352
Open Rate 14.80%17.5%13.67%13.67%15.2%20.56%16.7%14.6%14.8%16.5%13.4%14.2%16.03%
Click-Thru-Rate 1.70%%2.6%2.88%2.88%1.6%1.5%2.6%1.6%1.6%2.1%1.8%2.3%1.97%
PAID RESULTS
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SOCIAL MEDIA: TWITTER
TOTAL ENGAGEMENTSTOTAL IMPRESSIONS TOTAL FOLLOWERS
RESULTS DELIVERED
85.3K 1,792 10.3K
*KPIs are cumulative for all Paradise Coast Twitter handles
KPI JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Impressions 85,388 85,388
New Followers 177 177
Engagements 1,792 1,792
Website Visits 103 103
Retweets 142 142
Mentions 252 252
In January we participated in (5) Twitter Chats including the following: Luxury Travel Chat –Getting Healthy for the New Year, Visit Florida –Travel
Resolutions, Expedia Chat –Island Destinations, Travel Skills –Beaches and Travel Skills –Underrated Destinations. These chats were very relevant as
many people dream about what destinations they wish to visit in the new year. We also communicated the Project Time Off campaign, #PlanForVacation,
to our Twitter audience. This campaign occurred on January 31st and encouraged people to plan for their vacations in advance for 2017.
During 2017, we will continue to inspire new and return visitors to visit Florida’s Paradise Coast. We will keep people informed of events and local
happenings such as new restaurant openings, hotel renovations and more. Sharing user photos will also be a strategy we continue as this portrays real
vacations and relatable Paradise Coast experiences. We will also continue to ‘Surprise and Delight’ our special guest influencers. In late January we
surprised The Bold Brunette Blog with a special gift from the CVB. The Bold Brunette Blog has 36.5K followers on Instagram alone. We’re looking forward
to seeing content she shares from her trip.
In February we will be releasing social-specific videos gathered from our quarterly 2-day shoots. These videos will feature cocktail demonstrations and
specialty food shops in Paradise. The first few videos were shot at HobNob, Tony’s off Third and Regina’s Ice Cream Pavilion.
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PARADISEADV.COM
SOCIAL MEDIA: TWITTER
These are a few of the top performing Tweets during the month of
January. The top Tweet on the right was a blog post and collection of
photos from The New Naples. The New Naples was invited to stay at
the JW Marriott Marco Island during their resort transition. She wrote an
excellent blog post on what to do at the resort and dining suggestions.
This Tweet garnered 1,502 impressions and 126 engagements. The
Tweet on the bottom left was a user photo that performed exceptionally
well. This Tweet earned 1,257 impressions and 65 engagements. The
bottom right Tweet was one promoting Project Time Off
#PlanForVacation campaign. This Tweet earned 1,485 impressions and
27 engagements.
Impressions: 1,485
Total Engagements: 27
Impressions: 1,257
Total Engagements: 65
Impressions:1,502
Total Engagements: 126
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PARADISEADV.COM
SOCIAL MEDIA: PINTEREST
1,188 14,843 1,638 538
DAILY IMPRESSIONS TOTAL VIEWERS TOTAL FOLLOWERSTOTAL PINS
RESULTS DELIVERED
KPI JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Impressions
(daily avg)
1,188 1,188
Viewers
(monthly avg)
14,843 14,843
Engaged
(monthly)
240 240
Total Pins 1,638 1,638
Followers 538 538
In January, we pinned content that came from influencers that had recently visited the destination. The Luxury Columnist did a blog post
about The Best Places to Eat and Drink in Naples. This blog post had great content for Pinterest. We also pinned material from The New
Naples’ review on The French as well as her stay at the JW Marriott on Marco Island.
Pinterest continues to grow in a steady manner. Over the past year, we’ve built a great archive of information and photos for prospective
travelers. In 2017, we will continue to pin material that will help new and return visitors plan their vacation on Florida’s Paradise Coast.
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PARADISEADV.COM
CAMPAIGN TRAFFIC
Monthly Performance
Number one source of campaign traffic for the month of January was Winter campaign.
25,912
USERS
29,006
SESSIONS
GOAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Users 25,912 25,912
Sessions 29,006 29,006
Pageviews 44,213 44,213
Bounce Rate 75.65%75.65%
Pages / Session 1.52 1.52
RESULTS DELIVERED
44,213
PAGEVIEWS
75.65%
BOUNCE RATE
1.52
PAGES / SESSIONS
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PARADISE
PARADISEADV.COM
CAMPAIGN SUMMARY
ANALYSIS
Across all campaigns, Naples advertising generated 21.3 million impressions and nearly 48,000 clicks. An additional
1,799 people visited the website after being exposed to advertising.
All digital campaigns performed above the industry benchmark of .05% -.10% click-through rate*.
RESULTS DELIVERED
Row Labels Impressions Clicks CTR
View-
Throughs VTR
Dining FY17 1,441,546 2,069 0.14%44 0.00%
Display 1,178,830 925 0.08%38 0.00%
Video 262,716 1,144 0.44%6 0.00%
Golf FY17 1,035,171 1,526 0.15%110 0.01%
Display 558,078 417 0.07%106 0.02%
Video 477,093 1,109 0.23%4 0.00%
Winter FY17 18,866,889 44,174 0.23%1,645 0.01%
Display 13,398,822 20,211 0.15%1,437 0.01%
Video 5,468,067 23,963 0.44%208 0.00%
Grand Total 21,343,606 47,769 0.22%1,799 0.01%
* CTR benchmark according to Google’s measurement of US Tourist Destination campaigns.
Campaign Reach Frequency
Dining FY17 1,069,929 1.35
Golf FY17 852,655 1.21
Winter FY17 12,395,026 1.52
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PARADISE
PARADISEADV.COM
CAMPAIGN DELIVERY –DISPLAY
ANALYSIS
Display campaigns generated 15 more than million impressions and over 21,000 clicks.
All display campaigns performed at or above the industry benchmark of .05% -.10% click-through rate.
RESULTS DELIVERED
Row Labels Impressions Clicks CTR
Dining FY17 1,178,830 925 0.08%
Choozle 943,444 720 0.08%
SeriousEats.com 235,386 205 0.09%
Golf FY17 558,078 417 0.07%
Choozle 558,078 417 0.07%
Winter FY17 13,398,822 20,211 0.15%
Adara 1,186,840 839 0.07%
Choozle 5,645,542 3,628 0.06%
CNTraveler.com 358,816 172 0.05%
MaxPoint 948,128 1,395 0.15%
NBC 749,926 381 0.05%
OrlandoSentinel.com 1,063,384 2,562 0.24%
Sojern 1,500,063 3,156 0.21%
TheWeatherNetwork.com 381,252 832 0.22%
Travel Spike 842,445 1,049 0.12%
Weather.com 722,425 6,197 0.86%
Grand Total 15,135,730 21,553 0.14%
* CTR benchmark according to Google’s measurement of US Tourist Destination campaigns.
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PARADISE
PARADISEADV.COM
CAMPAIGN DELIVERY –VIDEO
ANALYSIS
Video campaigns delivered 6.2 million impressions with more than 2.8 million completions, resulting in a view completion
rate of 66%.
RESULTS DELIVERED
Row Labels Impressions Clicks Completions
Completion
Rate
Dining FY17 262,716 1,144 190,689 72.58%
Choozle 245,989 930 177,235 72.05%
SeriousEats.com 16,727 214 13,454 80.43%
Golf FY17 477,093 1,109 217,187 45.52%
Choozle 477,093 1,109 217,187 45.52%
Winter FY17 5,468,067 23,963 2,435,663 44.54%
Choozle 2,800,328 10,253 1,874,702 66.95%
CNTraveler.com 80,325 132 5,678 7.07%
MaxPoint 392,214 2,250 328,235 83.69%
NBC 253,405 1,794 0 0.00%
NYTimes.com 1,598,158 4,514 0 0.00%
OrlandoSentinel.com 168,915 1,449 126,233 74.73%
Sojern 44,476 161 0 0.00%
TheWeatherNetwork.com 130,246 3,410 100,815 77.40%
Grand Total 6,207,876 26,216 2,843,539 65.95%
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TOURIST TAX COLLECTIONS
Collier County Tax Collector
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WEB SITE ANALYTICS
Miles Partners, Inc.
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Report Summary: January 2017
•ACTIVITY:January kicked off the year with more than 101,000 visits –a 38% rise month over month and a 1% increase year over year, just barely
surpassing 2016’s record-setting January.
•ENGAGEMENT:Month over month, the average time on site dropped 17% and the overall bounce rate increased 10%, but the homepage bounce
rate essentially held steady. Year over year, average time on site and overall bounce rate were relatively static, but the homepage bounce rate
increased 26%.
•TRAFFIC SOURCES:Organic traffic was the dominant source, driving 44,707 visits (44% of all site traffic). Campaign traffic, the second largest source,
saw a 172% boost in responses month over month, contributing 29,000 visits and helping to drive the January surge in traffic.However, campaign
traffic was still down 53% year over year. Helping to offset those YoY declines were a 62% increase in organic traffic, a 151% increase in direct traffic
and a 211% boost in referral traffic. Visits from Facebook increased an impressive 580% YoY.
•MOBILE:In January, 64% of all site traffic came from mobile devices (43% from mobile phones, 21% from tablets). Mobile phone usage was down
slightly year over year while tablet usage was up.
•SIGNALS OF INTENT TO TRAVEL:Goal completions were up an average of 55% MoM, with all goals showing double-digit growth or better. But YoY,
goal completions were down 24%. The strongest performers across the board were Guide Orders (up 75% MoM and 28% YoY), eBook Views (up 25%
MoM and 53% YoY) and Deals Page views (up 59% MoM and 6% YoY).
•MOST VIEWED PAGES:The top five pages were: (1) Discover Your Paradise campaign page, (2) Events grid landing page, (3) Homepage, (4) Major
Annual Events editorial page, (5) Swamp Buggy Races event profile page
•TOP MARKETS:The top five state markets were: Florida, New York, Illinois, New Jersey and Pennsylvania. Of these, Florida had the biggest drop
MoM (-20%) but saw the most growth YoY (+16%). The top five metro area markets were: Naples-Ft. Myers, New York, Tampa-St. Pete, Chicago and
Philadelphia. Of these, only the Florida markets saw positive growth YoY in January.
•INTERNATIONAL SITES:All three microsites saw significant increases in activity year over year.
•UK –MoM, site visits rose 34% while engagement declined: time on site fell 28% and the bounce rate rose 15%. YoY saw similar patterns:
visits rose 41% while time on site fell 41% and the bounce rate increased slightly.
•GERMANY –MoM, visits fell 54% but engagement improved significantly: time on site increased 86% and the bounce rate fell/improved 21%.
YoY saw the opposite pattern: visits rose (+65%) while time on site and bounce rate lost traction.
•BRAZIL –MoM, site visits rose 46%, time on site increased 36% and the bounce rate improved 13%. YoY, visits rose even more (+54%) while the
average time on site and bounce rate were down slightly.
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Website Measurement
Dashboard
January 2017
Activity Current LM %ch LY %ch YTD %ch Engagement Current LM %ch LY %ch
Visits 101,430 73,386 38%100,003 1%100,003 1%Avg. Time on Site 01:21 01:38 -17%01:22 -2%
PageViews 202,616 159,740 27%202,056 0%202,056 0%Bounce Rate (Total )65.8%60.0%10%63.9%3%
Unique Visitors 88,579 61,218 45%82,964 7%82,964 7%Bounce Rate (Homepage )52.3%51.7%1%41.4%26%
Activity Visualization YTD Activity
250,000
200,000
150,000
100,000
50,000
0
Visits Unique Visitors Pageviews
January 2017 101,430 88,579 202,616
January 2016 100,003 82,964 202,056
250,00
0
200,00
0
150,00
0
100,00
0
50,000
0
Visits Unique Visitors Pageviews
2017 101,430 88,579 202,616
2016 100,003 82,964 202,056
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Website Measurement
Dashboard
January 2017
Sources of Traffic
Source /Medium Visits Bounce Rate
google /organic 41,168 57.6%
(direct) /(none)14,782 70.7%
m.facebook.com /referral 5,309 77.2%
Weather.com /Display 4,180 84.7%
Choozle /Display 3,633 90.2%
NYTimes.com /Video 3,005 86.7%
interfuse-/email 2,348 33.1%
Sojern /Display 2,210 66.4%
yahoo /organic 1,940 51.4%
brand-usa /banner 1,894 93.2%
OrlandoSentinel.com /Display 1,525 89.8%
bing /organic 1,438 50.9%
Traffic byMedium 12%organic
15%44%
cam
paig
ns
(non
e)
29%
referral
Medium Visits Bounce Rate
organic 44,707 57.1%
campaigns 29,006 75.7%
(none)14,782 70.7%
referral 12,933 68.5%
Visits over Time
120,000
100,000
80,000
60,000
40,000
20,000
0
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov
Dec
2010 2011 2012 2013 2014 2015 2016
2017
Traffic by Medium over Time
120000
100000
80000
60000
40000
20000
0
1/1/20152/1/20153/1/20154/1/20155/1/20156/1/20157/1/20158/1/20159/1/201510/1/201511/1/201512/1/20151/1/20162/1/20163/1/20164/1/20165/1/20166/1/20167/1/20168/1/20169/1/201610/1/201611/1/201612/1/20161/1/2017Direct/None Referral Organic Campaigns
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Most-Viewed Pages
Website Measurement
Dashboard
January 2017
Signals of Intent to Travel
Goal Completion Rate (Total SITs/Pageviews)
LM LY
7.32%6.00%9.64%
Instances LM %ch LY %ch
Guide Orders 655 374 75%511 28%
Newsletter Signup 216 104 108%287 -25%
Deals Page Views 2,172 1,366 59%2,058 6%
Hotels & Rentals Listings Views 6,387 4,360 46%7,506 -15%
eBook Views 339 272 25%222 53%
BookDirect Widget Searches 3,101 1,862 67%6,241 -50%
BookDirect Click-Throughs 1,953 1,249 56%2,656 -26%
Total 14,823 9,587 55%19,481 -24%
Pageviews Bounce Rate
/discoveryourparadise 19,217 76%
/listings/events 13,477 32%
/11,716 52%
/major_annual_events 7,283 37%
/listings/events/profile/swamp-buggy-races 6,248 57%
/discoveryourparadise?a_source=Weather.com&a 4,606 85%
/articles/zika_virus_information 4,055 85%
/attractions 3,994 43%
/articles/celebrities_find_their_own_paradise_in_3,472 87%
/map 2,856 79%
/listings/events?view=results 2,770 44%
/guide 2,682 28%
/listings/hotels_and_rentals 2,374 52%
Traffic by Device Category
21%mobile
desktop
43%
36%tablet
Visits Pgs./Visit Bounce Rate Time on Site
mobile 43,820 1.60 72.8%00:52
desktop 36,530 2.46 55.9%01:53
tablet 21,063 2.03 68.5%01:25
2017-01-012017-01-022017-01-032017-01-042017-01-052017-01-062017-01-072017-01-082017-01-092017-01-102017-01-112017-01-122017-01-132017-01-142017-01-152017-01-162017-01-172017-01-182017-01-192017-01-202017-01-212017-01-222017-01-232017-01-242017-01-252017-01-262017-01-272017-01-282017-01-292017-01-302017-01-31Visits by Day
6000
5000
4000
3000
2000
1000
0
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Website Measurement
Dashboard
January 2017
Referring Domains
Visits Bounce Rate
m.facebook.com /referral 5,309 77.2%
l.facebook.com /referral 615 83.1%
myrecipes.com /referral 610 91.5%
facebook.com /referral 421 72.9%
cityofmarcoisland.com /referral 375 37.9%
orlandosentinel.com /referral 360 90.6%
naplesgov.com /referral 299 20.4%
imasdk.googleapis.com /referral 287 89.6%
floridatravellife.com /referral 198 41.4%
mundohispanico.com /referral 179 77.7%
colliergov.net /referral 172 29.1%
search.xfinity.com /referral 144 34.7%
dailymail.co.uk /referral 123 87.8%
Visits By Geography
State Visits LM %ch LY %ch
Florida 29,842 37,398 -20%25,671 16%
New York 7,264 3,673 98%11,689 -38%
Illinois 5,783 3,065 89%7,299 -21%
New Jersey 4,720 1,869 153%6,349 -26%
Pennsylvania 3,654 1,571 133%4,429 -17%
Massachusetts 3,567 1,351 164%5,012 -29%
Ohio 3,113 1,212 157%4,597 -32%
California 2,319 1,236 88%1,824 27%
Minnesota 2,263 804 181%2,998 -25%
Michigan 2,132 1,474 45%1,750 22%
Indiana 1,736 677 156%2,394 -27%
Visits By Geography
Metro Area Visits LM %ch LY %ch
Ft. Myers-Naples FL 15,583 21,338 -27%10,967 42%
New York NY 10,250 4,845 112%16,270 -37%
Tampa-St. Petersburg (Sarasota)FL 5,733 6,260 -8%3,056 88%
Chicago IL 5,558 2,848 95%7,323 -24%
Philadelphia PA 4,099 1,494 174%5,243 -22%
Boston MA-Manchester NH 3,877 1,358 185%5,543 -30%
Miami-Ft. Lauderdale FL 3,734 4,648 -20%7,817 -52%
Orlando-Daytona Beach-Melbourne FL 3,449 3,947 -13%2,081 66%
Washington DC (Hagerstown MD)3,066 1,336 129%1,885 63%
Minneapolis-St. Paul MN 2,187 748 192%2,968 -26%
Cleveland-Akron (Canton)OH 1,517 475 219%2,370 -36%
DetroitMI 1,457 1,090 34%1,186 23%
Indianapolis IN 1,041 371 181%1,687 -38%
Visits By Geography (Visits to U.S.Site)
Country Visits LM %ch LY %ch
UnitedStates 84,065 64,316 31%89,718 -6%
Canada 12,256 3,896 215%5,421 126%
United Kingdom 1,578 1,128 40%1,800 -12%
Germany 864 1,704 -49%549 57%
Brazil 289 202 43%264 9%
India 203 118 72%133 53%
Belgium 177 74 139%35 406%
Argentina 138 100 38%98 41%
Sweden 131 147 -11%87 51%
Switzerland 108 85 27%99 9%
France 99 92 8%112 -12%
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Website Measurement
Dashboard
January 2017
Browsers (all device types)
Visits LM %chg LY %chg
Safari 40,274 35,795 13%33,292 21%
Chrome 31,209 25,937 20%35,814 -13%
Android Webview 7,473 705 960%0 100%
Internet Explorer 7,320 5,009 46%14,119 -48%
Safari (in-app)7,139 1,226 482%7,878 -9%
Firefox 4,238 2,607 63%4,617 -8%
Edge 2,318 1,270 83%1,489 56%
Android Browser 734 449 63%2,101 -65%
Amazon Silk 477 242 97%378 26%
BlackBerry 94 41 129%81 16%
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Website Measurement
Dashboard
January 2017
CAM
29,006
TOTAL
RESP
PAIGN RE
ONSES
SPONSE
29%
OF TOTALVI SITS
10,665 62,296
LAST MONTH LAST YEAR
23%62%
OF TOTALVISITS OF TOTALVISITS
Campaigns
Name Visits LM %chg Pgs/Visit Bounce Rate Time on Site
winter-fy17 18,795 1,080 1640%1.28 81.5%00:29
discoveryourparadise 3,798 2,497 52%2.88 38.1%02:29
brand-usa_in-market_canada_winter2017 1,822 5 36340%1.11 93.0%00:22
dining-fy17 1,614 1,398 15%1.51 76.3%00:48
golf-fy17 1,478 1,328 11%1.13 87.8%00:14
discover your paradise 349 161 117%2.42 67.6%02:48
meetinparadise 344 251 37%3.07 31.4%03:26
golf 195 0 100%1.11 76.9%00:08
discover your paradise -spring 2015 78 28 179%1.08 94.9%00:01
meetings 73 5 1360%1.07 90.4%00:14
brand-usa_in-market_germanyfall_2016 67 1,003 -93%1.04 97.0%00:10
springsummer2016 54 60 -10%1.26 88.9%00:31
leaderboard 44 1,789 -98%1.52 61.4%01:27
evergreen -branded 43 0 100%1.16 88.4%00:05
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International Microsite Activity
UK LM %ch LY %ch
Visits 1,542 1,149 34%1,097 41%
Pageviews 3,275 2,969 10%2,670 23%
Time on Site 01:22 01:54 -28%02:18 -41%
Bounce Rate 61.8%54.0%15%57.3%8%
German LM %ch LY %ch
Visits 778 1,678 -54%471 65%
Pageviews 2,034 2,777 -27%1,464 39%
Time on Site 02:06 01:07 86%02:47 -25%
Bounce Rate 62.1%78.6%-21%54.6%14%
Brazil LM %ch LY %ch
Visits 216 148 46%140 54%
Pageviews 593 358 66%445 33%
Time on Site 02:46 02:02 36%03:00 -8%
Bounce Rate 55.1%63.5%-13%58.6%-6%
Visitation to U.S. Site -Domestic vs.International
LM %ch LY %ch
Domestic 84,065 64,321 31%89,718 -6%
International 17,365 9,065 92%10,285 69%
4000
2000
0
6000
Website Measurement Dashboard
January 2017
International Traffic over Time to U.S.Site
14000
12000
10000
8000
Jan-15Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17Germany Canada UK Switzerland Denmark
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Website Measurement
Dashboard
Metric Defintions
Visit –This metric tracks the total number of visits to the website, both unique and repeat.
Unique Visitor –The metric counts each visitor’s first visit to the site during a specified time period.
Page View –A request to load a single page of a website.
Bounce Rate –Percentage of visitors who view only one page on the site and exit immediately without interacting with the site in any way.
Because of event tracking in Google Analytics, outbound links, video plays and other site interaction elements that would have been a bounce
before are now not counted as bounces. Paradisecoast.com has anaytics event tracking set up for outbound links. There is no industry-wide
standard for bounce rate, but the generally accepted goal is less than 50 percent for overall bounce rate. Bounce rate can be affected by
campaigns and promotions, referrals --especially from social media, and many other factors.
Signals of Intent to Travel (SITs) –A measurement that captures goal completion events that indicate a strong desire that the site visitor will
travel to the destination. The SIT conversions are unique to each website. Some examples include ordering a visitor guide, signing up for email
newsletter, visiting a deals page, clicking through to a booking vendor, visiting the detailed listing of a hotel, activity or event.
Traffic Sources:
Organic Traffic –Visitors referred by an unpaid search engine listing, i.e. a Google or Bing search.
Campaign Traffic –Traffic from campaign-related media such as banner ads and campaign landing pages; relies on proper tracking code setup to
be attributed correctly. Includes traffic from paid search.
Direct/None Traffic –Traffic that either comes from a visitor typing the web address directly into their browser, or they have
bookmarked/favorited the site and are entering by opening the bookmark on their device. It also includes untagged links within emails or
campaign traffic missing tracking parameters.
Referral Traffic –Visitors referred by links on other websites, such as city/county government sites, social networks, and more. Much of this
traffic is not easy to control, although it can be affected by social media posting.
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FULFILLMENT SERVICES
Phase V
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Naples, Marco Island, Everglades CVB
Request Summary by Guide
Guide # of Requests Quantity
Area Map 1 1
Golf Guide 0 0
Rack Brochure (Portuguese) 4 4
Rack Brochure (Spanish) 8 8
Visitor's Guide (English) 679 1138
Visitor's Guide (German) 11 11
Grand Total: 703 1162
Unique requests for guides: 703
For the month of January 2017
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Live Chat by Topic
January 2017
Topic # of chats Minutes Min/Chat
Year to Date
Cumulative
Accommodations 1 7.3 7.3 14
Airport 0 0.0 0.0 1
Arts & Culture 0 0.0 0.0 3
Attractions 0 0.0 0.0 14
Beaches 0 0.0 0.0 4
Charters and Tours 0 0.0 0.0 3
Contact 0 0.0 0.0 2
CVB Department 0 0.0 0.0 6
Dining & Nightlife 1 14.1 14.1 7
Directions 0 0.0 0.0 2
Discover 0 0.0 0.0 0
Events & Festivals 3 56.8 18.9 33
Family 0 0.0 0.0 0
Golf 0 0.0 0.0 0
Island Information 0 0.0 0.0 1
Media 0 0.0 0.0 1
Misc.0 0.0 0.0 40
Outdoor Activities 0 0.0 0.0 7
Relocation 0 0.0 0.0 1
Salons & Spas 0 0.0 0.0 2
Shopping 0 0.0 0.0 0
Sports 0 0.0 0.0 2
Temperature 0 0.0 0.0 1
Transportation 1 2.2 2.2 4
Visitor's Guide 0 0.0 0.0 4
Wedding 0 0.0 0.0 4
Totals 6 80.4 13.4 156
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THANK YOU
Questions?
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DIRECTOR ACTIVITIES- Jack Wert
January-February 2017
PERIOD AT A GLANCE
Number of Advocacy Contacts 5
Number of Trade Show/Conferences 7
Number of Tourism Industry Events 3
Number of PR Interviews 4
Advocacy
DMAI Advocacy Committee Meeting
Orientation Meet with Commissioner Saunders on tourism issues
Orientation with Commissioner Fiala on TDC operations
Conference calls with Visit Florida, Florida Assoc of Destination Marketing Organizations on
pending legislation to eliminate Visit Florida
Meetings with Collier Lodging & Tourism Alliance on legislative issues
Trade Shows/Tourism Industry Conferences
Routes Americas- Las Vegas to meet with airlines interested in expanding service to Fort Myers
and Naples Airports. Met with 10 airlines during two day trade show
Destinations Showcase- Washington DC- National Association meeting planners on bringing new
meetings to Collier County.
Destination Marketing Accreditation Program Board Meeting in Washington DC
DMAI-CDME Committee Meeting in Washington DC
Destination Marketing Foundation Industry Awards- Washington DC
HSMAI Adrian Awards in New York City to accept three new awards of excellence for our
marketing efforts
Collier County Tourism Alliance Board Meeting
Promotional Activities 2
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Tourism Industry
Naples Depot meeting with Naples Chamber on the new Information Center at the Depot
Collier Sports Council meeting
Beach Shuttle Conf calls and meetings with Transportation and Parks & Recreation Divisions
Public Relations
Press interviews with Naples News, Fort Myers News Press, NBC-2 and Fox 4 TV
Presentation to Florida Restaurant & Lodging Association – Edgewater Hotel Naples
Interview with Florida Weekly on tourism tax issues
Collier New Hire Orientation on Tourism
Promotional Activities/Special Events
Chubb Classic Golf event at Twin Eagles and First Tee Golf Championship
Intel Softball Association tournament at North Collier Regional Park
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GROUP MEETING SALES REPORT
Debi DeBenedetto – Group Sales & Marketing Manager
January 10, 2016 – February 10, 2017
PERIOD AT A GLANCE
Number of Meeting Planner Contacts
From shows and requests/communication 215
planning events and assisted
Number of RFP’s Collected/Distributed
29 RFP’s sent in 4 weeks
Number of Groups booked
3 groups booked
Total Room Nights/Econ. Impact for Period booked
Room nights booked 1020
$597,159.67 Economic Impact
Number of RFP Enhancement (RFPE) Requests
new requests granted funds 2
Number of RFPE’s to Contract
2
Number of FAM’s/Sites
Two site visits escorted
Number of Shows Attended One- Incentive Live Las Vegas, I met with
35 incentive planners in one on one
appointments with my hotel partner
Hilton Marco Island Beach Resort
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Sales Activities this Period
Incentive Live NorthStar incentive show Jan. 18-20, 2017 attended- follow up complete
Proof ads, newsletters
Maximize HelmsBriscoe membership – two articles published to them, deals shared and
planning to make a video for their Instagram contest for more exposure 2/22 filming scheduled
at Hilton Marco Island Beach Resort
HelmsBriscoe wellness retreat for 36 people in contract to take place in September 2017 CVB
hosting 36 people clients and Associates
Attended Florida Restaurant & Lodging Association Meeting Feb. 6
Planned North Carolina Sales missions – will host 2 dinners with total of 18 planners and attend
a CITE tradeshow in Raleigh Feb. 27 & 28 – see invitation sample CITE = Convention Industry
Trade show and Education
Power point presentation created for Raleigh shows and events
Registered for SITE Texas & Florida Caribbean Chapter tech summit in April/May
Renewed SITE Florida Caribbean Chapter membership
Declined to bid North American Travel Journalists 2018 conference – too expensive concessions
and organization for CVB
Registered for ITBM America – Thousands of planners will be in attendance at this Huge trade
show and one on one meeting event in Ft. Lauderdale in June
Registered for ITBM to host post destination FAM – bringing back 8 planners to Marco Island for
2 day Fam and local activities – 3 month exposure on IBTM website for this FAM reaching
thousands of planners – Itineraries complete and posted - see sample
EOC County Training class completed 2/8/17
Attended LinkedIn webinar to maximize LinkedIn contacts
Coordinated and trained with Strategic Data Research who will do lead generation for CVB
group sales
Explored membership in FICP – Financial & Insurance Meeting planner conference $20k –
declined –would like to attend summit and conference
Explored membership with Global Cynergies Meeting planner group – will consider $2500
Two other new power point presentations created
Collected information to update two page meeting flyer – proof complete and printing to be
done next week for new updated meeting collateral
Registered IPEC – Independent Planners Educational Conference Colorado Springs and started
preparations for that show
Cancelled Small Business Expo – did not seem like the right attendees
Attended Prestige planners group lunch at new JW Marriott Marco Island Beach Resort
Post card mailing to Prestige planners data base
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Fam Activities:
Planning for IBTM
Sales Plan Goal Tracking
Completed job description for contract labor sales for Midwest market – Rfp out this week
Completed job description for job bank assistant sales Fam coordinator – posted 2/17
Mailing to HPN Global top presidents club
Post card mailing to HelmsBriscoe Associates
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TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT – Claudia Cianfero
January 7, 2017 - February 8, 2107
PERIOD AT A GLANCE
2016 2017
Number of Travel Agent Contacts
15 TBD – contacts at PhaseV for
entry from consumer shows.
Number of Tour Operator Contacts
68 42
Number of FAM’s/Site Visits
1 0
Number Trade Shows Attended 2 Tour operator shows 1 Tour Operator, 2 Consumer
shows
EVENTS RECAP
Show Name: Florida Huddle
January 9 – 11, 2017
Location: Orlando, FL
# Appointments - 42
Trends/Comments: This year we had 11 partners plus CVB at the show and we continue to have a great
presence at this important international tour operator show. Tour operators mostly reported business
being slightly up or flat over 2015 and that 2017 off to a slow start. Operators commented that
exchange rates and the election hurt them. They are hoping that 2017 will finish strong now that the
election is over.
Show Name: Chicago Travel & Adventure Show
January 20-22, 2017
Location: Rosemont, IL
Trends/Comments: We partnered with Charlotte and Lee Counties to have a unified Southwest FL
presence at this show. We had an extremely busy show and much interest in the destination with the
Everglades being a huge draw for these adventure travelers. I had two partners with me at the show
which allowed us to answer many questions for the consumers. This was the first time for me attending
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this show and it was extremely productive for us. We were so busy that we ran out of material and I
had to print some at the business center. This is a definite must do again next year!
Attendance this year was 24,798 total attendees which included 1718 Travel Trade, 533 Travel Agents.
Show Name: NY Times Travel Show
January 27-29, 2017
Location: New York City, NY
Trends/Comments: Once again we partnered with Visit Florida who branded the aisle this year for extra
exposure. There were 14 of us including the Visit Florida booth. Key West and Kissimmee both had a
double booth this year. This show continues to be a must do for our partners; they want us to be there
and show our presence to this very important feeder market.
Attendance this year reached a record of 30,099 attendees of which 9,253 were travel trade.
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PUBLIC RELATIONS & COMMUNICATIONS REPORT
January 2016
PERIOD AT A GLANCE
Number of Media Submissions from CVB PR
January – 68 submissions
Number of Media Outlets/Journalists Hosted in
Destination
January – 15 media
Amber Mac – Sirius/XM, social influencer
Dede Gomez – Panrotas (Brazil mag),
GlobalSportsNet.com.br
Mr. Scott Eddy – top Instagram influencer
Marc Smith – Canadian blogger/influencer
10 media - The Naples Beach Hotel & Golf
Club Golf writer FAM – support, attend
golf day
Grace Wainwright – blogger/influencer
Number of News Releases Written/Edited by
and/or Issued by CVB
News Releases – 5
What’s New-UK Version for VISIT FLORIDA
media event
What’s New Hotels & Attractions
What’s New Transportation
What’s New Dining
Craft Beer Scene
Publicity Highlights Florida Sportsman – Taking Back Trafford
feature on lake restoration in Dec. issue of
Florida Sportsman magazine
Result of Mangrove Madness FAM/Event –
event won Silver HSMAI Adrian Award
Generated over $300,000 in publicity
Independent (UK) – Discover the Other Side of
Florida – Naples. Result of CVB October FAM
with TV personality Simon Calder. Video,
online story coverage.
The News-Press Collier Tourism columns
highlight the benefits for of tourism for locals
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Business Observer – JW contribute to look at
tourism/hospitality in SWFL over past 20 yrs.
Naples Daily News coverage of Naples Daily
News Half Marathon includes mention of
sports tourism, CVB quote
Tourism Marketing Today-FADMO – story on
Paradise Reef documentary Suncoast Regional
Emmy Award and reef project
Recent FAM trip coverage includes – Forbes
Travel Guide, Southern Living, The Daily Meal,
Southern Living, AAA Northeast, Authentic
Florida, more
Top Projects
Attend Florida Huddle with Media
Marketplace
2017 annual visitor guide major updates to
attractions, sightseeing listings; copy edits
2017 visitor map – did major overhaul to
update content
Participated in 5 Press FAM Visits
Set up Visitors TV Network advertising buy to
promote Beach Shuttle service from NCRP.
Schedule and produce video shoot
Adds to Website Events added - 70
Listings added, enhanced – 30
Articles written, added – Marco Island Guest
Experience Transformed, Picture Perfect
Meetings
Entire Getting Here page updated
Beach conditions page updates
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DIGITAL & SOCIAL MEDIA REPORT
January 2017- Buzzy Ford
PERIOD AT A GLANCE
Twitter Accounts Posts
186 Post, 1,796 Total Engagements, and 101 Link
Clicks
Facebook New Likes
4,568 New Fans, and 13,641 Engagements
Instagram Posts
68 Posts with 354 followers gained
E-Newsletter Open/Click Thru Rates
N/A
Website Enhancements
Updated / Created Event / Deals / Partner Listings
website rebuild / redesign process
Updated / Corrected Partner listings for annual visitors guide
Update Paradise Coast in the News website section
Updated Sports Website Events, Videos and Slide Show
Reviewed Wireframes and Design Elements for new Paradise Coast website
Updated Meetings Page Hotel Deals / Group Deals
Updated several Meetings Services and offsite venues listings
Extensive update to Meetings Deals Website Page
Facebook posting / Liking and sharing partners Facebook Post
Instagram Posting, Monitoring of Hastags and Geo Locations
Google + Posting
Worked with Miles Media to solve Event Calendar Sharing issue
Shrink PDF Presentations
Began Website Design Collaboration with Miles Media / Paradise Advertising
Discussion with IDSS in regards to integration with Miles Media Listing Database
Update Major Annual Events Calendar of Website for 2017
Gather information for Blueway Service Mark Renewals
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Started construction of Spanish Webpage
Purchased Paradisecoast.com.es Domain for creation of Spanish landing page
Created “Health Food” listing tag
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SPORTS MARKETING REPORT- Michael Obyc & Nicole King
January, 2017
PERIOD AT A GLANCE
# EVENTS (Month, Year) # ATTENDEES # ROOM
NIGHTS
DIRECT VISITOR
SPENDING
6 28,934 4886 $5,370,732.00
Event Analytics
Event Name Event Dates # Attendees # Room Nights Direct Spending
NFHCA Convention and
Winter Escape
Jan 2-8 4000 2179
$1,155,600.00
HITS Triathlon
Jan 6-8 1574 1299
$466,152.00
Dimitri Cup 1
Jan 14-16 8,360 621
$1,429,080.00
Dimitri Cup 2 Jan 21-22 6,500
424
$1,054,500.00
Dimitri Cup 3 Jan 28-29 6,500
52
$1,054,500.00
Southern Tropics Jan 27-29 2,000
311
$210,900.00
Comparison Report
(Jan, 2016) (Jan, 2017) Change
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Number of Events 7 6 (15% decrease)
YTD Events 7 6 (15% decrease)
Monthly Attendees 10,550 28,934 (64% increase)
YTD Attendees 10,500 28,934 (64% increase)
Monthly Room Nights 4,633 4,886 (6% increase)
YTD Room Nights 4,633 4,886 (6% increase)
Monthly Est. Direct Spending $3,250,500.00 $5,370,732.00 (40% increase)
YTD Est. Direct Spending $3,250,500.00 $5,370,732.00 (40% increase)
Development Activities this Period
Attended the monthly Sports Council Meeting.
Attended the monthly Parks and Recreation meeting.
Attended the monthly TDC and BBC Meetings.
Hosted a meeting with Lee Corrigan Sports to discuss future event opportunities.
Visited NCRP for ISPS Softball Tournament.
Visited NCRP for Winter Escape event.
Toured All Water Excursion facilities for future event partnership meeting.
Attended a meeting with Don Hunter at Quail Creek Country Club to discuss Mid Amateur Golf
event.
Attended a meeting with Global Sports Net to discuss potential golf events.
Met with Gio Conigliaro to discuss future plans for the Naples Sports Festival.
Met with Terri Graham of US Open Pickleball to discuss upcoming 2017.
Met with Pete Seitz at Golden Gate High School to discuss hosting FHSAA Boys State
Championships Volleyball.
Met with the Collier County Sports Council to discuss the new Sports Council website.
Hosted a meeting with Florida Fire Soccer to discuss future events and partnership.
Collected post event data.
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MONTH/YEAR: JANUARY 2017 PREPARED BY: OMMAC, LTD- UK & IRELAND OFFICE
HIGHLIGHT OF THE MONTH:
Visit Florida: London Takeover, London 24 January 2017
As part of Visit Florida’s London Takeover campaign, Visit Florida sponsored TravMedia’s media
networking event. OMMAC attended the event on behalf of Florida’s Paradise Coast. Paradise
Coast signage was placed in the room and we had a table from which to present literature and
to meet media.
In preparation for the event, OMMAC arranged with the CVB office for 200 Paradise Coast logo
footprint nail files to be delivered to Gosh PR and placed in the goody bags for the media
guests. Visit Florida also arranged for attending media to receive online media kits including a
press release of ‘What New in 2017’, which we worked with JoNell in order to supply.
The event was a great success with 180 media in attendance (please see appendix 1 for
attendee list). During the event Visit Florida introduced each partner, followed by a short
promotional video of Visit Florida.
FYI- The following Visit Florida partners participating with ‘London Takeover’:
• Walt Disney World – Katie Smith
• Experience Kissimmee – Surinder Manku
• Universal Orlando Resort – Kevin Gibson
• Florida’s Paradise Coast (Naples, Marco Island, Everglades) - Oonagh
McCullagh
• Visit Tampa Bay - Becky Fairlie-Clark
• Visit Sarasota County - Ela Ayhan
• Greater Miami CVB - Kylie Bawden
• SeaWorld Parks & Entertainment, Victoria Randall
• Martin County - Jo Piani
• Emerald Coast
• Amelia Island
Left to Right: Meagan Dougherty, Visit Florida PR Manager; Peter
Ellegard, Travel Trade, Freelance & Golf publications; Suze Renner, the
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‘London Take Over’ influencer for our region & Oonagh McCullagh CVB UK & Ireland Office
MARKET UPDATE:
Virgin Atlantic first UK airline to introduce fast-track US airport security checks
Virgin Atlantic is the first UK airline to participate in the TSA pre-check program to speed up
security checks when departing from US airports. The Transportation Security Administration’s
screening process means customers spend on average less than five minutes going through
security. Passengers who have been pre-checked do not need to remove shoes, light jackets or
belts. Laptops and compliant liquids can remain in hand luggage.
Qualifying customers enter a valid Known Traveler Number (KTN) or Customs and Border
Protection (CBP)-issued PASSID in their Virgin Atlantic reservation. If they are pre-approved,
passengers will then see the TSA Pre-check indicator on their boarding passes. Eligible
customers will then be led to fast-track TSA Pre-check lanes within an airport’s security screen
area. If a lane is not available for a flight, customers can show their boarding pass to receive
expedited screening in a standard lane.
Virgin Atlantic say this will make the overall customer journey more enjoyable as it’s one less
stress customers have about travelling.
Virgin Atlantic customers who are eligible for TSA Pre-check include:
• TSA Pre-check members (open to US citizens and lawful permanent residents)
• Global Entry members (open to UK and US citizens, US lawful permanent residents, and
eligible citizens in certain other countries).
• NEXUS members (open to citizens and lawful permanent residents of the US or Canada)
• SENTRI members (open to US citizens and lawful permanent residents)
• US Armed Forces service members, including those serving in the US Coast Guard, Reserves
and National Guard.
A new page of the ‘great story’ of the USA
Brand USA want to maintain and grow the legacy Obama created during the next four years.
Brand USA have planned to work closely with UK and Ireland trade this year to make sure the
great story that the USA has to tell is being communicated to trade.
Brand USA will do this by recruiting “a new legion of brand ambassadors” for the destination
through its next USA Mega Fam, which takes place from May 11-18. The multi-destination
educational will host a record 107 agents from the UK and Ireland – up from 100 in 2016. As on
previous Mega Fams, the itineraries will run simultaneously and are designed to provide agents
with a fresh perspective on the USA. The itineraries have not been finalised, but confirmed
destinations include New Orleans and Baton Rouge, Louisiana; Texas; Montana; and Spokane,
Washington, along with Chicago.
Brand USA plan to add several states that have never participated with the Mega Fam, in
addition to the 45 states which have featured so far plus the District of Columbia.
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It’s important for Brand USA to look at what product is out there already and ensure they offer
something new to grow agents’ knowledge and experiences, and increase the exposure of the
different states.
This year, Brand USA is focusing on four areas:
1. Neighborhoods
2. Pop Culture
3. Great Outdoors
4. Road Trips
Brand USA will also launch its second consumer promotional film in February 2018. “America’s
Treasures” – a working title – uses music as a common thread to explore various cultural
centers around the USA.
OMMAC will work closely with Brand USA to ensure opportunities are maximized for our
destination in line with their focus markets.
Manchester ‘can rival London duo with Terminal 2 revamp’
A planned £1 billion redevelopment of Manchester airport’s Terminal 2 will make the UK’s third-
largest airport a serious rival to Heathrow and Gatwick for long-haul flying.
That’s the claim of chief executive Ken O’Toole, who spoke to Travel Weekly about its plans
ahead of the airport scooping a third Globe Travel Award in consecutive years last week for
Best UK Airport. The airport is in the final stages of planning the rebuilding of Terminal 2, which
will continue to operate during the four-year project.
In addition, it is in talks with US authorities to become the first UK airport to offer customs
pre‑clearance for travelers, and this week launched a marketing campaign, called #USADirect,
promoting its routes to US cities.
Gatwick has set a new record for annual passengers helped by a boom in long-haul
services from the airport.
Gatwick Airport has announced that it is benefitting from a surge in passengers on transatlantic
flights. More than 43.1 million passengers used the Sussex airport during 2016 – an increase of
7.1% on the previous year’s figure of 40.3 million passengers. Gatwick was boosted by a strong
performance in December with passenger numbers rising by 15% to 3.1 million for the month,
as long-haul traffic rose by 26.8%.
Transatlantic traffic drove much of this increase with a 59.6% rise in passengers
during December and a 43% increase across the whole of 2016. The key destinations
of Toronto and New York saw year-on-year increases of 97% and 123% respectively. Short-
haul destinations to see major passenger increases included Belfast International, Dublin, Milan,
Paris and Tenerife.
Gatwick’s chief executive Stewart Wingate said achieving the 43 million figures was “14 years
ahead of industry predictions”. “Gatwick’s booming long-haul services and increased cargo
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volumes illustrate the vital contribution the airport continues to make to the local and national
economy, in the airport’s busiest-ever December, as we continue to offer the UK government a
credible and deliverable option for runway expansion,” added Wingate.
Nick Longman, MD of Tui UK and Ireland announces Thomson brand will disappear
this year.
The Thomson name will disappear this year, as the Tui brand displaces it on shops, brochures,
aircraft and all else. Tui intends its rebrand of Thomson to change perceptions. That is what UK
and Ireland managing director Nick Longman told a University of Surrey audience at the end of
last year, as he laid out the group’s strategy to engage growing numbers of consumers in
rapidly changing times.
Longman said: “Thomson has been around for 50 years and has a great legacy, but it’s hard to
change people’s perceptions and that is one reason why we’re going to rebrand Tui. It’s not a
decision we’re taking lightly. However, it’s an opportunity to speak to new audiences that would
not consider Thomson, and to stretch into more flexible and premium areas, offering a range of
holiday experiences.”
Tui has more data than any other travel company in the world. This means it can offer much
more individual holidays and create personalised breaks. However, Thomson’s potential is really
quite limited and trying to stretch Thomson into new fields would just be too difficult.
The perceptions of a package holiday are it’s easy, secure, you have peace of mind and
Thomson will look after you. However, it can also be personal but it’s not as straight forward
and can be confusing for the customer. Longman said Tui would offer “a third way” with “the
ease, the security, the reliability, but also flexibility and personalisation.
Tour operating has moved on a long way. They have moved to holidays that are exclusive and
evolved from traditional package holidays to Spain and the Canaries to offer destinations such
as Costa Rica, Sri Lanka, Vietnam and Saint Lucia.
The move from Thomson to Tui gives the opportunity to break with that legacy perception, and
to introduce a raft of new products. Longman believes “It’s the right time to rebrand and a
good opportunity to change people’s perception of us and of the industry.”
UPCOMING EVENTS
DATE SPECIAL EVENT LOCATION
February Planning meetings for co-op campaigns UK
W/C 13th March Thomas Cook / Visit Florida luncheon meeting Peterborough
23rd March Virgin Holidays / Visit Florida dinner meeting Crawley
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30th March Ocean Holidays / Visit Florida dinner meeting Romford, London
MARKETING/SALES/PROJECTS & ACTIVITIES:
Visit Florida: London Takeover, London 24 January 2017
As mentioned in ‘highlight of the month’ above, OMMAC attended TravMedia’s networking event
sponsored by Visit Florida. This was a great chance for Oonagh to meet and network with many
media together with Suze Renner the influencer / blogger who stayed at Paradise Coast as our
part of the ‘London Takeover’. Suze covered four blog posts on Paradise Coast on her blog The
Luxury Columnist. Please see the links below to the following blog posts.
1. Fantastic Art and Cultural Attractions in Naples, Florida
Fantastic Art and Cultural Attractions in Naples, Florida
2. The Best Outdoor Activities on Paradise Coast, Florida
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The Best Outdoor Activities on Paradise Coast, Florida
3. The Best Places to Eat and Drink around Naples, Florida
The Best Places to Eat and Drink around Naples, Florida
4. Why You Should Try Kayaking in the Everglades
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Why You Should Try Kayaking in the Everglades
Florida Huddle
Assisted with information & details for the tour operator appointments set up for Huddle – as
attended by CVB and industry partners.
Visit USA MEET THE MEDIA 2017, London 16th January 2017
This month OMMAC attended the annual Visit USA UK meet the media event on behalf of
Paradise Coast. The event is well known by many journalists and provided a great chance to
network and discuss future opportunities not only with journalists but also with Visit USA
partners. Overall the event was a success with 33 media in attendance (please see appendix 2
for full attendance list).
GTMC Annual Luncheon, London 25th January 2017
OMMAC was invited to attend the annual AGM industry lunch for GTMC (Travel Management
Companies). OMMAC attended on behalf of Florida’s Paradise Coast in follow-up from hosting
the GTMC Overseas Conference in 2016. Naples, Marco Island and the Everglades received a
positive mention in the Directors’ address, creating excellent awareness of our region amongst
the attendees. Ongoing discussions and regular updates are in place to seek out future
opportunities with GTMC members.
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Left-Right: Paula Lacey, Commercial Director,
Advantage Travel Centres; Paul Wait, CEO, GTMC; Paul Allen, Board Member, GTMC; Oonagh
McCullagh, UK & Ireland Office; Andrew Clark, Senior Director & GM, UK & Ireland, Egencia
(Corp travel side of Expedia)
Holiday World, Dublin 27th – 29th January 2017
Irelands largest travel show ‘Holiday World was held in Dublin. As members of the Visit USA
Ireland – we were offered an opportunity to distribute our literature. OMMAC arranged for 200
of Florida’s Paradise Coast visitor guides to be delivered and made available to consumers at
the show - distributed from the Visit USA pavilion.
Visit Florida’s Official Travel Guide
OMMAC liaised with BMI Publishing this month, who were producing a VISIT FLORIDA travel
guide. The guide is VISIT FLORIDA’S core marketing piece to target UK and Irish consumers.
We worked with BMI to ensure the information on Naples, Marco Island and Everglades was
correct, relevant and up to date.
Travel 2 & Gold Medal Florida destination pages
OMMAC worked with Travel 2 & Gold Medal on the content for their Paradise Coast pages
within their 2017 brochure. . OMMAC suggested changes to the current 2017 brochure to add
more prominence to Marco Island and the Everglades as well a focus on Naples. We also
provided updated logo and images. OMMAC have also started working on the 2018 pages to
keep the brochure consistent with our destination’s key messaging and focus on attractions for
2018.
IAGTO – NAC 2017 and Pre-Fam opportunity
OMMAC registered for the NAC (North America Convention) taking place in Miami June 2017 –
to ensure the reduced rate for early registration.
Additional meeting and discussions have taken place to research to opportunity for a pre fam –
prior to the NAC event. This would give our destination the occasion to showcase new
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developments since hosting the NAC in 2013. Currently working on this activity to obtain
interest and support from our industry partners. Estimated numbers could be from 10-20
senior golf tour operators in attendance with members from IAGTO to assist with escorting the
group.
Everglades Area Tours
On-going assistance with UK attraction ticket operators to ensure Everglades Area Tours can be
included within their offerings. Reached out to ‘Attractions Tickets Direct’ and ‘Do something
Different’ to further encourage positive meetings at Huddle. Will follow up after Huddle.
Marco Island Marriott Resort
On-going follow up with both BA & Delta for support with tickets for the American Cancer Ball –
being held at Marriott – to assist with the auction prizes.
Co-op marketing and promotions:
On-going planning and meetings for campaigns this year with: BA/ BA Holidays / Ocean
Holidays / US Airtours. Additional companies to be added as meetings take place.
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PUBLIC RELATIONS AND SOCIAL MEDIA ACTIVITIES:
CONTACT ACTIVITY STATUS /RESULT
A League Of Their Own:
US Road Trip
TV show on Sky 1
1.39m viewership
US Road Trip is the spin
show hosted by James
Cordon. The first series
of the spin off beat the
original BAFTA award
winning show in TV
ratings.
Visit Florida arranged for
Florida to feature in the
second series. Celebrity
hosts James Cordan,
Jamie Redknapp and
Freddie Flintoff all
traveled and filmed in
Florida.
As part of the episode
Visit Florida arranged for
the Everglades to be
showcased.
OMMAC were asked to
provide B-Roll footage of
the Everglades to be
added in editing.
With the help of JoNell we have
received b-roll footage to provide to
CPL Productions.
The Independent Online
Simon Calder
Video series
UVM: 75,127,812
Number of videos: 7
Value Potential
ROI: approx.
$71,000USD/
(£55,000GBP) per
video
Twitter
Followers: 27.8 K
Number of Posts:
unknown
Visit: 22 – 23rd October
Simon visited our region
from 22nd-23rd
October, filming a video
series on less familiar
parts of Florida. Initial
feedback from Simon is
that his visit was both
enjoyable and successful
in terms of gathering
content.
Simon’s video went live on The
Independent Online on 30th January
2017. See Video link beow.
Florida’s Paradise Coast was the third
destination out of the seven videos by
Simon.
Once all of the articles are live, they
will be promoted on a dedicated
Florida Friday newsletter with
TravelMole that will link to each of the
videos.
VISIT FLORIDA and Hertz will also
produce dedicated blog posts.
Hertz FB page will be sharing the
content.
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The Irish Independent
Readership: .5m
Circ: 200,000
Online – largest in
Ireland
Visit: 24th – 26th October
Confirmed Saturday
double page spread –
doing a piece for early
next year based around
Florida beyond the
theme parks and
perhaps using the
Paradise Coast as an
area of focus.
Conor Powers visited our region from
24th-26th October. The team are
following up to see if he requires
additional information or imagery now
he has returned to Ireland, as well as
to gather feedback on his trip. We will
advise when the coverage appears.
VIP Magazine – largest
selling in Ireland
Cir: Monthly sales
25,500
· Monthly readership:
152,000
Visit – TBC
VIP Magazine has
agreed to a 6-8 page
feature with a contact
we approached on
family holiday in Florida!
Plus cover feature
On-going - Dates now moved –
checking with partners to establish
suitable dates.
Visit Florida ‘Florida
Friday’ enewsletter
OMMAC and JoNell
submitted information
for the VF enewsletter,
which is distributed via
Travelmole
OMMAC submitted information on the
Everglades Seafood Festival for the
topic ‘What’s on in the sunshine
State’. JoNell kindly provided Gosh PR
information on ‘romantic getaways in
the sunshine state’. We received
coverage in both newsletters as
shown below.
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Social Media:
Facebook and Twitter
On 17th January
OMMAC took part in
Visit Florida’s live chat
on Twitter.
Using the #FLTravelChat
Florida partners
discused whats new in
Florida. Visit Florida had
set out eight questions
to answer.
OMMAC prepared the
answers and images
beforehand.
The live chat was successful, there
was a lot of activity from partners and
followers from all partners twitter
accounts.
Visit Florida liked and shared some of
the answers by Paradise coast to their
147,000 followers.
Paradise Coast twitter account also
saw activity with new followers and
people saying they were inspired to
visit.
MMAC continues to share posts across
Facebook and Twitter in order to
increase traffic to Paradise Coast UK
Facebook and Twitter pages, as well
as share other partners’ information.
Independent Online
http://www.independent.co.uk/travel/discover-the-other-side-of-florida-naples-a7469536.html
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Florida Friday
What’s on in the sunshine state January 6th 2017?
Romantic getaways in the Sunshine State January 13th 2017
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A selection of Facebook and Twitter updates this month
#FLTravelChat
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Appendix 1: List of attendees from TravMedia event
First
name
Last name Organisation
Abi Healy TTG
Abra Dunsdy-
Sircana
TTG
Adam Jacot de
Boinod
Freelance
Adam Potter Travel Bulletin
Alan Godwin Reef and Rainforest Tours
Alastair McKenzie Travel Lists
Aleisha Lee-Brown Hills Balfour
Alex James Freelance
Alex Reynolds Four Corners Public
Relations
Alissa Stroud Adhoc PR
Amelia Duggan National Geographic
Traveller
Amisha Desai Freelance
Andree Latibeaudiere Grayling
Andy Mossack www.tripreporter.co.uk
Annabel Jenkins Inghams
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Anne Pedersen Atout France
Anthea Gerrie Freelance
Anthea Yabsley Ramblers Walking Holidays
Anthony Lydekker Freelance
Becky Dolan Thomson
Ben Clatworthy Freelance
Callum McLellan-
Attfield
Fox PR
Carly Reed The View from the Shard
Caroline McGuire The Sun
Caroline Corfield-Rose Core Communications
Europe Ltd
Casey Mead G Adventures
Catherin
e
Bennion-
Pedley
Fabulous Magazine
Cathryn Hicks Cathryn Hicks
Communications
Cathy Bartrop travelguru.tv
Caz Wright Starwood Hotels
Celine Smits Visit California
Chantal Feduchin-Pate Star Magazine
Charlie Hampton Bell Pottinger Business &
Brand
Charlott
e
Allen Barefoot Media
Chloe Davidson TTC
Chris Hurley AboutMyGeneration
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Cliona Keene Hume Whitehead
Connor McGovern APL Media
Coralie Grassin Teatime in Wonderland
Daisy Sells Clic Digital
Daralyn Danns Freelance
Dave Monk Freelance
David Sandhu Freelance
David Ezra KBC Public Relations &
Marketing ltd
Dea Birkett Freelance
Debbie Ward Freelance
Des Burke Tourism Ireland
Diane Wray Jazz FM
Eileen Cotter Wright Pure Wander & Crooked
Flight
Eira Mogas Catalonia Tourist Board
Ellen Gordon Tourism Ireland
Ellie Ross Freelance
Emerso
n
Povey Cosmos Tours
Emma Waddell Travel PR Experts
Emma De Vadder Visit England
Esther Bell Hello Mrs Bell
Eugene Costello The Curious Traveller
Fiona Clarke Hills Balfour
Fiona Quinn Google
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Fiona Duncan Universal Parks & Resorts
Frank Marr A Marr & Associates
Georgie Bentley
Buckle
Fox PR
Georgin
a
Evans-Phillips Cellet Travel Services
Georgin
a
Scott Hue & Cry
Ghida Basma Shearings Limited
Giselle Wainwright Look
Graham McKenzie TravelMole
Greg Evans McCluskey International
Heather Lowrie Scottish Sun
Helen Ochyra Freelance
Helen McNaught Cosmos Tours
Holly Barnett Hong Kong Tourism Board
Ian Weightman Ian Weightman Media
Services
Izzy Berger Seriously PR
Jacqui Agate DK Travel
James Stewart Freelance
James Draven Freelance
James Mundy Inside Asia Tours Ltd
Jamie Wortley JPW Communications
Jardine Howlett White Tiger PR
Jenna Osborne P1 Communications
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Jeremy Skidmore Freelance
Jeremy Hoare Freelance
Jo Thomas KBC Public Relations &
Marketing ltd
John Malathronas Freelance
John Westbrooke Freelance
Johnny Brown Haven
Jon Hornbuckle Freelance
Jonny Payne London & Partners
Judith Baker Freelance
Julia Thomas Brighter PR
Julie Falconer A Lady in London
Julie Angove Bahamas Tourist Office
Karyn Noble Lonely Planet
Kate Bates Attraction Tickets Direct
Kate Stinchcombe-
Gillies
Coconut PR
Kate Popham ITC Luxury Travel Group
Katherin
e
Lawrey Cruise Trade News
Katherin
e
Hilton Sandals
Kathy Arnold Freelance
Katie Petherbridge Lotus UK
Kerry Christiani Freelance
Kevan Barber Grayling
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Krisha Kotak PRCo
Kylie Bawden Four Communications
Lalla Dutt Four Communications
Lauren Broughton KTA Public Relations
Lindsay Champion Tourism New Brunswick
Lindsay Sutton Freelance
Lisa Minot The Sun
Liz Blakeborough Blakeborough PR
Lottie Gross Rough Guides
Lucinda Lacon Limosa Communications
Lucy Pares Family Traveller
Lucy Dalton Sandals
Lucy Holland Haven
Lucy Brennan Hue & Cry
Lynn Houghton Freelance
Madelei
ne
Roast Roast PR
Manty Atherton Limelight PR
Marjorie Yue Mirror
Mark Hodson 101 Holidays
Mark Henshall Freelance
Mark Wareham The Curious Traveller
Mary Barber Freelance
Mary Novakovich Freelance
Mary Evans Freelance
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Anne
Melissa Maughan Thomson
Nadine Carle-Edgar Savoie Mont Blanc Tourisme
Naomi McKee Senderos
Natalie Eales SeaWorld Parks &
Entertainment
Natasha Blair Freelance
Nicola Brady Freelance
Nicola Erlich Spain-Holiday.com
Nim Singh Destination Canada
Norman Miller Freelance
Nuala Harvey The Sunday Times
Olivia Lewis Explore!
Panos Papadopoulos Greek National Tourism
Organisation
Pat Edgar PR Matters
Paul Wade Freelance
Paul Harris Jewish Telegraph
Paul Ovington Direct Public Relations
Paula Peralta Colorado Tourism Office
Peter Bell The Sun
Peter Morrell AboutMyGeneration and The
Cultural Voyager
Peter Ellegard Freelance
Petra Shepherd Freelance
Philip Blackmore Freelance
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Polly Beech Brand USA
Qin Xie Freelance
Rachael Jackson Fred. Olsen Cruise Lines
Rachel Johnston Atout France
Rachele Snowden Crocodile PR
Ricky Vann Ultimate Wedding Magazine
Rob Gill Freelance
Robert Spellman Express Newspapers
Robin Nowacki Freelance
Sandra Westbrooke Freelance
Sandra Potter Frontier Travel
Sarah Marshall Press Association
Sarah Rodrigues Freelance
Sarah Sharples Freelance
Sarah Long Brighter Group
Sarah Salord McCluskey International
Sarah Taylor Taylormade PR
Sarah Bolam Travel PR Experts
Shanna Jones Freelance
Sharron Livingston The Travel Magazine
Shireen Khalil Freelance
Sophie Field PRCo
Sophie Deans Thomson
Stacey Stockwell Siren Communications
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Steve Dobson Star Magazine
Suzanne Kerins Suzanne Kerins PR
Suze Renner Luxury Columnist
Tara Irons-Young Limelight PR
Tom Chesshyre The Times
Trisha Andres Telegraph
Xenia Taliotis Freelance
Appendix 2: List of Attendees from VISIT USA MEET THE MEDIA UK
First Name Last Name Publication
Jo Fletcher-Cross ABTA Magazine
Farida Zeynalova ABTA Magazine
Zane Henry ASTA Network
Hannah Hudson BA High Life
Anisha Patel BA High Life
Jamie Rockers Beauty Rocks
Siobhan Wykes Best
Susan Schwartz Bestbitsworldwide.com
Liz Jarvis Cruise International
Jill Sayles Cruise Trade News
Mary Moore Mason Essentially America
Dominic Eddon Family Traveller
Stephen Kilshaw Family Traveller
Kathy Arnold Freelance
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Graham Boynton Freelance
Roger Bray Freelance
Chris Coplans Freelance
Nick Dalton Freelance
Carole Edrich Freelance
Peter Ellegard Freelance
Eddi Fiegel Freelance
Lisa Gerard-Sharp Freelance
Liz Gill Freelance
Derek Guthrie Freelance
Amy Guttman Freelance
Trisha Harbord Freelance
Caroline Hendrie Freelance
Neil Hennessy - Vass Freelance
Lynn Houghton Freelance
Adam Jacot Freelance
Alex James Freelance
Chris Leadbeater Freelance
Doug McKinlay Freelance
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EUROPEAN SALES & MARKETING –
DIAMONDE, STUTTGART GERMANY
JANUARY 2017
TOUR OPERATOR ACCOUNTS
Key Accounts
Tour Operator Achievement Cost
CANUSA Completed our joint online marketing
campaign including content recommendation
ads and retargeting ads. The campaign went
online in January in order to push summer sales.
A detailed reporting will follow.
USD 3,900
Secondary Accounts
Tour Operator Achievement Cost
Boomerang Reisen We secured online product placement with
Boomerang Reisen. The Marco Beach
Ocean Resort as well as the Trianon are now
featured on Boomerang Reisen website.
Boomerang Reisen had just added USA as a
newdestination to their portfolio and NAP
had not been featured online before.
FAIRFLIGHT We confirmed a NAP product training at the
FAIRFLIGHT head office in Wittenberg in April
2017 in order to train their sales team
accordingly.
Expedia.de Realized our B2C online marketing
campaign with Expedia.de. The campaign
included NAP landing page, Facebook posts
and ad unites including skyscraper and
marquees which lead to the landing page.
EUR 15.000
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Reporting will follow.
Argus Reisen Realization of the Naples dedicated landing
page as well as the distribution of the Florida
flyer at the following consumer shows: CMT
and fair Dresden, as part of our joint
campaign with Visit Florida (ongoing).
Part of agreed
marketing
package
TRAVEL AGENTS
Sales calls: Total of 46 personal visits to travel agents in Mainz and Wiesbaden,
training for the whole sales team at the TA Lückertz as well as at the DiaMonde
Dinner Event in Stuttgart.
Booking Assistance: Assisted 2 agency with requests on tours and
accommodations in NAP
Support: sent brochures to one of the assisted agencies
EVENTS
Vakantiebeurs
o Dates: 10.-15.1.2017
o Cities: Utrecht
o Visit Florida booth members: Frt. Myers
o Profile /Number of attendees: 108,779 (2016: 121,000)
o Feedback: Personally, attended the show at all days, trade and
consumer. A slight decrease in visitor numbers compared to last year,
largely to blame by the weather which apprehended 6,000 people
from traveling to Utrecht. The trade days have been very successful
with all major tour operators attending the show. Secured and
conducted meetings with them. Please find all details in the
accompanying trip report.
DiaMonde Dinner Event (15 years jubilee) in Stuttgart
o Dates: 11.1.2017
o City: Stuttgart
o Profile /Number of attendees: 21agents. The attendees were selected
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TA and TOX partners. Mostly senior and top selling agents as well as
owners in high and very high potential travel agencies or luxury tour
operators.
o Feedback: It was an exclusive dinner event in Stuttgart. With
DiaMonde celebrating its 15 years’ jubilee we rented the private
dining room at the exquisite Restaurant “Plenum” in the city centre of
Stuttgart. The event was divided into three presentation blocks
accompanied by a seated dinner. The comprehensive presentation
contained the whole DiaMonde portfolio. We had an excellent
evening with intense networking possibility. Although January is one of
the busiest month in the year all agents attended the event and
enjoyed a very good menu. We received excellent feedback on the
newly designed, very personal and emotional presentation as well as
on the set up of the event and restaurant. A personal follow up email
was sent to all attendees.
All attendees are very busy at the moment and do have a of inquiries
from their clients. Furthermore, the big B2C show “CMT” started the
same weekend. Almost every agency from Stuttgart and surrounding is
attending this show.
DiaMonde training Lufthansa City Center Lückertz
o Dates: 10.1.2017
o City: Münster
o Profile /Number of attendees: 20 agents. The attendees were all
employees of Lückertz.
o Feedback: It was an exclusive training dedicated to staff of Travel
Agency Lückertz. The Travel Agency is one of the ten biggest Travel
Agencies in Germany and among top 5 for Lufthansa City Center
Franchise group with a focus on high end sales. The presentation was
held as a combination between powerpoint and storytelling. Along
the presentations, we invited the Travel Agency for a small breakfast.
Most of the agents do know DiaMonde but were not aware in detail of
the full booking support DiaMonde can give. We briefed them on
details. Their big interest in our products proofed their potential on
high-end sales. All agents deal in their daily business with demanding
clients, even more they seemed to be thankful to get support from
DiaMonde side.
CMT Stuttgart
o Dates: 14.-22.01.2017
o City: Stuttgart
o Profile /Number of attendees: 235.000 (2016: 220.000)
o Feedback: We have participated with brochure distribution only, yet
could receive some useful feedback from Visit Florida. The demand for
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Florida was great. Many visitors plan to visit Florida, Naples was well
known between the visitors. All in all, the feedback was positive. There
was a slight increase in the number of visitors, the quality of requests
received by Visit Florida was very high.
Vakanz
o Dates: 13.-15.1.2017
o Cities: Luxembourg
o Profile /Number of attendees: 2017: 23.000 (2016: 22.700)
o Feedback: We participated at this fair with brochure distribution via
Visit USA Belux. The feedback was good the quality of the visitors was
very high. They were interested, with serious plans to visit the US. A lot
of repeaters. Florida and the West remain the most popular
destinations. Florida is regularly requested during the summer.
Ferienmesse Vienna
o Dates: 11.-14.1.2017
o Cities: Vienna
o Profile /Number of attendees: 150.000 (2016: 148.700)
o Feedback: We participated with brochure distribution through Visit USA
Austria. The feedback was again very positive. They reported many
requests for Florida.
Visit the USA Austria Seminar
o Dates: 26.1.2017
o Cities: Vienna
o Visit USA booth members: Brand USA, Colorado, Mississippi, Georgia,
Tennessee, Las Vegas, Wiechmann Tourism Services, Ft. Myers, Miami,
St. Pete, Seaworld, Florida Keys, FTI, TUI Austria, Airport Vienna and
various airlines, hotels and rental car companies.
o Profile /Number of attendees: 100 TAs
o Feedback: We could again secure a 20 minutes’ workshop at the
beginning of the event which increased our educational approach to
the agents. After the workshops, there was a travel mart where the
agents needed to go to every booth and educate themselves about
each destination to be eligible to participate in the raffle at the end of
the event. Following the travel mart every partner had a designated
table of agents to host, which was excellent for networking with the
agents. During the courses, all partners had again the chance to
present the destination in interview style on stage.
Fair Dresden
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o Dates: 27.-29.1.2017
o Cities: Dresden
o Profile /Number of attendees: 30.000 consumer
o Feedback: We participated at this fair with brochure distribution via
FAIRFLIGHT. Even though this was a small fair, the demand for
brochures and consulting was very high. Our brochures were placed
on the main table visible for all visitors.
TUI Roadshow Berlin
o Dates: 30.1.2017
o City: Berlin
o other members: American Airlines & British Airways
o Profile /Number of attendees: 45
o Feedback: The event in Berlin was the kick off event of the TUI North
America Roadshow through Germany in which we secured to
participate in 5 cities. In terms of sales and promotions, TUI in general
has a very strong focus on North America this year, with the main TA
event taking place in Florida (Florida live erleben). The evening started
with a joint dinner buffet, which was great for networking with the
agents. The dinner was followed by the TUI, American and British
Airlines presentations – besides us the only participating partners. Thus,
very exclusive participation with a 20-minutes presentation of NAP. The
evening was completed with a raffle. All in all, this was an excellent
event, the agents were really interested and asked many questions
after our presentation.
Registrations / Preparations
o Preparation for B2B & B2C NAP newsletter (Feb 2017)
o Ongoing preparation for ITB, including scheduling of meetings,
preparation of room night report as well as market overview.
MARKETING
Type of Activity Details Cost
Facebook advertising Finalized our 4 week Facebook ad with
Primeatter. The ad was a great success as we
have now noted 1000 more followers on our
NAP Facebook page.
USD 750
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Infox Received reporting from the Infox mailing from
December 16. The newsletter was sent out to
24.423 and was opened a total number of
6096 (24,96%), 4211 opened it once. The
number of the total click rate was 495.
Through the Infox mailing we received 25
more followers to our NAP dedicated
Facebook group, which has now 113
members.
Part of our
mailing
package
Naples newsletter
B2C
Received reporting from the dedicated
Naples newsletter (sent out via Bellinghausen)
featuring information on things to do at the
Paradise Coast. The newsletter was sent to
360.000 End customers in the Netherlands.
349.279 were sent successfully. 37.013 (10.60%)
opened the newsletter once and with all the
repeated openings it was a total of 42.527
(12.18%).
We had a total of 344 clicks and 282 clicked
once. Paradisecoast.com was clicked by far
the most. The opening rate is very good. In
comparison with the newsletter sent out in
June the opening rate was slightly lower.
EUR 2520
e-learning We successfully sent out the price for
December (power bank) of the e-learning
raffle to a travel agent, who has successfully
finished our NAP e-learning.
Facebook # posts: 14 #fans: 8.607
#most successful post: 16.01.17 Naples Pier,
reached 7.963 clients, 290 reactions and 225
likes. Please find screenshot attached.
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MEDIA / PR
PR FAM Stegmaier
o Mr. Stegmaier the editor of Golf Women has visited NAP and stayed at
the Marriott Marco Island 3 night from the 19-22 January. He played
golf at the Naples Beach & Golf Club and the Rockery as well as the
Hammock Bay Golf Club. The feedback was excellent, they enjoyed
staying on Marco Island and could get a great idea about NAP as a
Golf destination.
Amercia Journal
o We secured a meeting with Ulrike Grube from the America Journal.
During the meeting, we discussed possible cooperation’s. We
communicated our interest of a comprehensive campaign in case we
agree to cooperation again and showed our interest in completing
traditional advertising with other communication tools, both online and
offline. An Ad campaign toped of with two abo raffles on our
Facebook fan page was discussed. We will negotiate any further
actions during our ITB meeting.
FVW Meeting
o We secured a meeting with Florian Hoelzen and Stefanie Pohl.
Discussed potential cooperation’s with FVW such as the opportunity of
a NAP dedicated e-learning, which would be addressed to 12.000 TAs.
Discussed to consider a joint e-learning with Visit Florida and other
CVBs to even increase exposure at reduced cost. FVW also
approached us with the opportunity of a shared FAM trip with FVW
and another CVB, which would be accompanied editorially, cost
would be 25.000 $. We will discuss further action during an ITB meeting
2017
PROJECTS
Willy-Scharnow Fam
We are planning another FAM with Willy-Scharnow in May 2017. We have
decided to partner up with the CVB of Fort Lauderdale, as it would be
excellent for the 14 agents to experience the Gulf Coast as well as the East
Coast. Pending dates are 3 – 9 May. Await approval from Frt. Lauderdale.
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CONSUMER
Brochure fulfillment: 11 in total
Supported 1 consumer via phone with travel planning
HIGHLIGHTS IN FEBRUARY
Participation at the Visit USA Switzerland seminar, Feb 2
Brochure distribution at consumer show ABF in Hannover, Feb 1-5
Brochure distribution at Brussels Holiday Fair, Feb 2-5
Brochure distribution at consumer show Reisen Hamburg, Feb 8-12
Brochure distribution at consumer show FREE Munich, Feb 22-26
TUI Roadshow Freiburg, Nürnberg, Bremen, Dresden, Feb 7-8, 16 & 22
Finalization Argus Reisen campaign, Feb
Finalization Insiderei campaign, Feb
Visit USA Meeting, Feb 14
B2B & B2C NAP newsletter, Feb 21
TourConsult newsletter & video on homepage, Feb
MARKET NEWS
January News
Economic Overview Germany
Germany Economy Outlook
The German economy has grown 1,9% in 2016. The economic situation was
animated towards the end of the year. A slight pick-up of the global economy
lets exports increase. All in all, the production of the production industry
increased in the last quarter of the year. The incoming orders and the sentiment
indicators suggest a good start in 2017. The labour market develops pleasing. The
private consumptions still get reliable impulses from the job market.
(Source: BMWI)
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Tourism Market Overview Germany
Positive outlook after stable demand in 2016
FUR Reiseanalyse
Germans will keep travelling this year after remarkably stable demand in 2016
despite terror attacks around the world, according to a new survey.
Although various crises hit different destinations last year, the overall
performance of the German outbound travel market was surprisingly stable, the
annual Reiseanalyse survey by market researchers FUR found.
In total, Germans went on some 69 million holiday trips and spent about €66
billion on travel last year, according to the provisional results of the representative
survey of 2,542 adults last November and continuous surveys during the year. In
addition, the number of short leisure trips increased by 4% to 88 million.
These results were better than expected at the start of 2016 when headlines were
dominated by terror attacks in several destinations and a public debate over
whether politics should influence the choice of a holiday destination, said Prof.
Martin Lohmann, FUR’s academic adviser and head of the Institute for Tourism
and Spa Research in Northern Europe, who presented the study at the CMT trade
fair in Stuttgart.
However, he stressed: “These trends have not reduced the overall volume of
demand for holiday travel. But there were significant shifts in the tourism travel
flows.”
Looking ahead to 2017, Lohmann was optimistic about prospects and predicted
another stable year. “We expect a stable high level of demand with a volume of
about 69 million holiday trips and spending of €66 billion,” he said. “Terror, crises,
political and social changes might affect this picture in the future but the impact
will be limited,” he predicted.
Nearly four of out every five Germans (79%) are already thinking about this year’s
holidays, their desire to travel has increased (to 56% from 51% last year), and a
clear majority has both time and money for private travel, according to the
Reiseanalyse survey. About 23% of Germans want to travel more than last year
and only 13% plan to reduce travel. “These figures point to stable demand,”
Lohmann stated.
In terms of destinations, 41% of Germans want to visit a new country this year
compared to 42% last year. However, the favourite destinations remain the same
as in recent years, led by Germany (30%), Spain, Italy, Austria and Turkey. “Much
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suggests that the relative shifts in Mediterranean tourism to Western destinations
will also continue in 2017,” the experienced market researcher commented.
(Source: fvw, 19 January, 2017)
German Market trends
Double-digit bookings surge in December
German travel agents celebrated double-digit revenue growth last month as
consumers flocked to book summer 2017 holidays, the latest GfK market trends
survey showed.
The sales recovery that started in November gathered pace in December with
an 11.4% rise in revenues that more than compensated for the 6.4% drop in
December 2015, according to analysis of bookings in 1,500 representative travel
agencies. The 2016/17 tourism year is now showing a small sales increase of 1%
on a cumulative basis.
Winter sales rose by 11.4% in December, and are now only 4% behind last year’s
level. Bookings for April, including the Easter holidays, are up by 32% which more
than compensates for a 13% decline in March. The remaining winter months
remain below last year, however.
More importantly, summer sales increased by 13% last month, leaving cumulated
sales for 2016/17 showing a 10% increase to date. This, too, outweighs, the 6%
decline as of December 2015. A high 67% of all revenues in December were for
summer 2017 bookings.
There is a 31% increase for June, including the Whitsun school holidays, and
growth for July, August and September, with only May and October still behind
previous year levels.
Similarly, IT services company TATS also registered good December business in its
monthly sales review of 2,500 travel agencies. Bookings rose by 4.8% last month,
leaving a cumulative increase of 7.1% for advance bookings through to October
2017. There was a 7.6% rise in sales of cruises, which are showing a 17.3% rise for
2016/17 as a whole.
For 2016 (January – December) the TATS travel agency survey shows an overall
sales increase of 0.3%, including a slight 0.1% drop in leisure travel sales. A strong
10.7% increase in cruise holiday sales compensated for a slump in flight-based
package holidays and other trips.
(Source: Fvw, 18 January, 2017)
December News
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Economic Overview Germany
Germany Economy Outlook
The economic growth could gain momentum in the fourth quarter of the year, as
it slowed down in the third quarter of the year. The global economic environment
is still a bit difficult, but seems to brighten up now, so that the export prospects
can improve. The production from the manufacturing sector has stabilised in the
third quarter. The indicators point to a stimulation in the upcoming months. The
demand for employees loses slightly in dynamic, but stays up high. The private
consumptions still get reliable impulses from the job market.
(Source: BMWI)
Tourism Market Overview Germany
German Tour operators expect growth in 2017
After an uncertain year the German tour operators expect growth in 2017. Thanks
to the booming cruises sector, the touristic year 2015/16 ended better than first
expected.
83% of the tour operators, who have handed in a forecast, count with increasing
numbers for the fiscal year 2016/17. 1/3 expect a plus of 5%-10%.
Due to the high demand for destinations in the western Mediterranean Sea,
cruises, long-haul travels, high-value adventure travels and the great economic
situation in Germany, many tour operators expect a better 2017. Despite the
challenges of the terror and the Turkey crisis.
Especially the bookings for the summer 2017 are considerably above those the
year before, report the tour operators. Destinations like Spain, long-haul travels
and cruises are highly demanded.
Due to the high growth of cruises and the great development of the vacation
homes operators and many specialists, market researchers from the DRV assume
a similar turnover for 2015/16 to the year before.
The whole tour operator market has a turnover volume of 27,3 billion Euro. The
number of clients decreased according to the DRV from 44,9 to 44,00 Million. The
reason for the difference between the turnover and number of clients is that the
cruising sector, long-haul and luxury travel went well. Compared to the rather
inexpensive destinations such as Turkey, Egypt, which weakened.
While the huge tour operators suffered from the crisis in Turkey, niche providers,
for adventures and sports travels hold up very well. The ranking list is as follows:
TUI Deutschland, Thomas Cook, DER Touristik and FTI, Aida Cruises, Alltours,
Schauinsland, TUI Cruises, Phoenix Reisen, Hapag-Lloyd Cruises.
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The market leader in DACH also is TUI.
(Source: fvw, 23 December, 2016)
New faces at tour operators, airlines and travel agencies
Top managers have been appointed to senior positions at Bentour Reisen, FTI,
Thomas Cook, Sun Express and Lufthansa City Center over the last few weeks.
Deniz Ugur will become sole CEO of Bentour Reisen next August with the planned
retirement of his 69-year-old father Kadir Ugur, who built up the company over
many years. The Ugur family are majority owners of the specialist tour operator for
Turkey holidays, while Turkish hotel group Delphin and Stone Group hold minority
stakes.
Stephan Braun has taken up the new position of group strategy for FTI, working
closely with CEO Dietmar Gunz. Braun was previously responsible for global
procurement at Thomas Cook Germany. Andreas Weber has taken responsibility
for branding and marketing of Thomas Cook’s own-brand hotels in addition to his
previous post as head of sales and retail.
Franck Riecke has stepped down as managing director of Tropo, the dynamic
packaging tour operator owned by the Pro Sieben Sat1 media group, after
seven years. He will be replaced internally by Sven Ahrens and Kai Boyd, who
already run the Comvel GmbH subsidiary. Tropo generated revenues of €82
million from 149,000 bookings in 2014/15, according to fvw’s German Tour
Operators 2015 dossier.
Harald Zeiss will leave the position of TUI Germany’s head of sustainability after
five years when the cooperation between his institute Inatour and the tourism
company comes to an end at the end of this year. TUI Germany plans to
restructure the sustainability position.
Jens Bischof has been appointed CEO of Sun Express following the surprising
departure of Jaan Albrecht to take up the position as CEO at Saudia. Bischof is
currently head of sales for the Lufthansa Group and COO for the Frankfurt hub.
The two long-serving heads of the Lufthansa City Center travel agency chain,
Klaus Henschel and Hasso von Düring, will both stand down from their posts next
year and will be replaced by a Lufthansa appointee. Henschel, joint managing
director of LCC for 18 years, will become head of sister company LCC
International from July 1, where Uwe Müller, currently Lufthansa’s Germany sales
chief, will become joint managing director from next January. Von Düring will
retire at the end of 2017. The new LCC chief will be Andi-Julian Leta, currently
head of Lufthansa’s Stuttgart branch.
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(Source: fvw, 1 December, 2016)
TAT´s
(Source: http://www.ta-ts.de)
German Market trends
Innovations and expansion
Virtual reality glasses, lounge-style travel agencies, acquisitions and diversification
are in the news on the German market this week.
Thomas Cook will introduce ‘virtual reality’ glasses to 880 travel agencies in
Germany to enable customers to ‘explore’ hotels and destinations through virtual
tours, and motivate them to make bookings. Some 50 videos, offering 360° views
of hotels and destinations, are currently available and more will follow. The videos
are filmed by Thomas Cook staff while on trips. Carsten Seeliger, head of sales, e-
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commerce, marketing and service Germany, said: “The virtual reality glasses are
another tool for travel agency staff to motivate customers during discussions.
They show customers realistic and authentic impressions of a hotel, a destination
or an excursion, and are thus a digital complement to brochures.”
Meanwhile, Thomas Cook expects to have converted 25 of its German travel
agency branches to the new-look ‘next-generation travel agency’ design by the
end of this year, Seeliger told fvw. The branches, featuring several large screens,
include a lounge area with comfortable seating, iPads and the virtual reality
glasses, and a comfort zone with a bistro table with stools, iPads and travel
guides, along with traditional counters. “The new branches are like a living -room,
and staff like them,” Seeliger said.
Lufthansa City Center plans to acquire travel agencies through a new subsidiary
to secure its network. The franchise-based travel agency group, with 140 outlets,
could take over branches whose owners are looking to sell or retire, according to
managing director Hasso von Düring. But LCC could also be interested in
acquiring travel agencies from outside the existing network.
(Source: fvw, 22 December, 2016)
Travel agency sales pick up in November
German travel agents generated better sales last month thanks to good
demand for winter and summer holidays in contrast to the previous year’s sharp
drop in business, according to the latest GfK market survey.
November provided some optimism for travel agents and tour operators after
poor demand throughout most of this year resulted in a 5% fall in holiday sales in
the tourism year ending October 2016.
Travel agents increased holiday revenues by 8% in November, based on a 10%
rise for winter sales and a 6% increase for summer 2017, the market researchers
said in their latest monthly analysis of bookings by 1,500 travel agencies.
However, this is in comparison to a weak previous year figure. German agents
suffered a 10% drop in sales in November 2015 following the terror attacks in Paris
and Cairo.
The figures for this November mean that the cumulative winter season sales have
improved but are still negative with a 5.8% year-on-year decline.
However, 60% of last month’s bookings were for summer 2017 holidays, which are
now 8.8% ahead of last year. The key months of July and August are higher than
this time last year, along with June and September.
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Similarly, IT services company TATS also found positive trends in November with a
2.3% rise in booked revenues, according to its monthly sales review of 2,500 travel
agencies. Once again, cruise holidays were the main growth driver with a rise of
nearly 19%. Advance sales for the coming year also look good with a 10.9%
increase in bookings, driven by a 12.2% increase for cruise holidays.
(Source: fvw, 21 December, 2016)
Luxury Travel Trend
Baby boomers are the leading demographic making up the luxury travel market
spend with higher numbers of annual visits, according to Allied Market Research.
The new Luxury Travel Market report shows that luxury travel is increasing with a
compound annual growth rate of 6.4 percent, eventually leading the industry to
$1.2 billion by 2020. While baby boomers aged 51 to 69 lead the pack, Gen X
follows but is more known for preferring to travel with multiple generations of the
family such as kids, parents and grandparents.
“The global luxury travel market is expected to garner $1.154 billion by 2022,
registering a CAGR of 6.4 percent during the forecast period 2016-2022,” said
Priyanka Bisht, research associate at Allied Market Research. “Luxury travel
market epitomizes most desirable destinations, luxurious accommodations,
convenient transport facilities and authentic travel experience.
“Luxury travel aims in giving exotic experience to its travelers,” she said. “Private
jet planes, spas, special menus, private island rentals and private yacht are some
of the unique services offered to the luxury travelers.”
Booming luxury travel
Baby boomers are creating the most growth within the luxury travel market likely
due to their disposable income and savings and interest in travel along with not
having the concern of health constraints that those 70 and up see. Travel is the
most popular leisure activity for this generation, with Europe and the Caribbean
as the top preferred destinations.
Asia Pacific is growing in popularity and has seen the highest growth rate in terms
of outbound travel. China is seeing the most trips being taken outside of the
country with almost 7 million annual international journeys. The area is seeing a
growth in disposable income with millionaires now seeing greater wealth than
those in North America.
Affluent consumers are highly interested in unique experiences, focusing on
adventure. Consumers are likely to pay more for exciting luxury experiences as of
late.
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Luxury travel is no longer for the elite consumer, but is now expanding to the
upper middle class. Many hospitality brands are working to attract these
customers, and are extremely qualified employees that can communicate with a
wide array of consumers.
Hospitality rankings
Ambercrombie & Kent is a top hospitality brand in the United States, working to
appeal to the upper middle class, and is providing a wide array of experiences.
For instance, the luxury travel company and British automaker Land Rover
recently renewed their partnership to offer guests a refreshed list of seven self-
driven, "off the beaten path" trips around the world.
The continuation of the collaboration across the brands allows the program to
gain deeper roots and generate more attention from interested guests.
Integrating two like-minded brands with a long-standing partnership allows Land
Rover and Abercrombie & Kent to build upon previous trips to curate interesting
and new options for consumers (see more).
With consumers becoming more invested in longer vacation stays overseas,
Iceland has dramatically increased in interest with not just adventure seekers but
with affluent families as well, according to another report by Virtuoso.
2017 Virtuoso Luxe Report showed that Cuba is a highly sought after destination
right now, but its culture and landscape might drastically change now that
borders have been opened to the United States. Iceland has recently jumped up
as a coveted vacation destination and is second for most desired location to
Cuba, who took the top slot (see more).
“The luxury travel industry has emerged as one of the fastest growing sectors to
contribute significantly to global economic growth and development. Growth in
disposable income and increase in upper middle class expenditure has raised
the demand for higher service standards,” Ms. Bisht said. “To capitalize the same,
market players formulate unique strategies to target the growth in middle class
segment; for instance, hiring qualified individuals who can speak international
languages and communicate easily with travelers.
“This rise in demand for unique travel experience offers tremendous opportunists
for the market players to remain competitive,” she said.
(Source: Luxury Daily, 29 November, 2016)
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Monthly Report
Prepared for:
January 2017
Brazil
MARKET INFORMATION
ANAC (National Association for Commercial Aviation) readjusted airport taxes for all flights.
National flights were readjusted by 8% (R$ 27.69 para R$ 29.90), and international flights by 3.6%
(R$ 109.13 para R$ 113.04). The new taxes will be valid in 30 days.
Former Star Alliance CEO Mark Schwab has confirmed the alliance's interest in inviting Azul to be a
new Star Alliance partner soon. The partnership has 28 member and is looking into adding new
ones, especially in Brazil and Russia. Responsibility is now in the hands of Jeffrey Goh, who, will be
responsible for leading one of the largest air alliances in the globe.
Azul Airlines announced inreas in frequency to the US. The National Agency of Aviation (ANAC)
approved two more slots for Azul from BR to the US. The routes haven’t been defined by the
company yet. (http://www.mercadoeeventos.com.br/noticias/aviacao/azul-tera-aumento-de-voos-
para-os-estados-unidos-saiba-mais/ )
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TRADE
Leisure Sales Calls / Meetings
Name Market Company Objective and Outcome Follow Up
Paulo Manuel
paulo@tzviagens.com.br
BR
TZ Viagens – TA
(Schultz group
travel agencies)
Av. Ipiranga, 344 –
Ed. Itália – 18th
floor – São
Paulo/SP – 01046-
010
Phone: 5511
3154.4218
Following-up on the
last meeting, Paulo
gave us an update on
this year’s plans and
will send us a proposal
for digital actions.
Provided a
webinar for all
TZ stores in
Brazil on
January 18.
Cristiana Posatti
cristiana@dauras.com.br
SP/MG
Daura’s – TA
Largo da Boa
Morte, 128 –
Limeira/SP –
Phone: 5519
3404.8494
Daura’s didn’t know
Paradise Coast had so
many things to do. We
gave them an
overview and tips on
where to stay.
We sent them
website and
social media
links, plus the
videos to
present the
destination
Hélio Marino
hmarino@turnet.com.br
BR
Turnet – TO
Av. São Luis, 50 –
Ed. Itália – 28th
floor – São
Paulo/SP – 01046-
000
Phone: 5511
3257.3111
Hélio explained the
operator is starting to
work with Florida
again. They are open
to partnerships to
develop the region
and his clients, who
before were more
interest in national
resorts, are now
searching for
Hélio will
study all the
collateral and
get in touch
with us in
February to
help them
develop
products for
PC.
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international options.
César Turlão
cesar.turlao@acoradouro.com.br
Marcia Noaves
Marcia.novaes@ancoradouro.com.
br
BR
Ancoradouro – TO
Av. São Luis, 50 –
Ed. Itália – 28th
floor – São
Paulo/SP – 01046-
000
Phone: 5511
3257.3111
Cacalo has left
Ancoradouro. Cesar is
now our contact for
International Products
and is conducting the
rest of the Co-Op we
have with them. We
discussed the
remaining actions.
We scheduled
the FAM we
have with
Ancoradouro
for August
(date TBC by
PC and PB),
for a group of
8 agents + 1
ANC + 1
AVIAREPS +
AIRLINE (if
tickets are
comped). The
last training
will be done in
Ribeirão Preto
or Bauru on
date TBC in
May.
Luiz Zaroni
luiz@zaroniviagens.com.br
SP
Zaroni – TA
Rua João Novaes,
534 – Cruzeiro/SP –
12701-270
Phone: 5512
3145.1550
Did not know the
destination.
Website and
social media
links sent.
Digital
material sent.
Guilherme Nalesso
guilherme@nossoverde.com.br
SP
Nosso Verde – TA
R. Pedro Marques,
720 –
Itapetininga/SP –
18200-270
Phone: 5515
3271.9401
Only sold Naples
before. Presented the
other options in the
county.
Website and
social media
links sent.
Digital
material sent.
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Andreliza Soares
andrelizasoares@vagare.com.br
PR
Vagare – TA
Rua Pombas, 591 –
Suite 02 –
Arapongas, PR –
Phone: 5543
3152.1576
Did not know the
destination.
Website and
social media
links sent.
Digital
material sent.
Ricardo Campos
ricardo@tradetours.com.br
BR
Trade Tours – TO
Avenida Ipiranga,
318 - Building B -
Suite. 1001 - São
Paulo/SP - 01046-
010 – Phone: 5511
3257.-9788
Ricardo left Agaxtur
for Trade Tours in the
beginning of 2017. He
is improving the
Products department
and is developing new
products to Florida.
He will send
us a proposal
more focused
on
development
of packages
and trainings
in all the
regions Trade
has a good
performance
and agents
that are good
Florida sellers.
Maria Santos
maria@flot.com.br
BR
Flot – TO
Av. São Luis, 50 –
Ed. Itália – 16th
floor – Suite 162 -
São Paulo/SP –
01046-926
Phone: 5511
4505.4510
Flot commercializes
TPI’s itineraries that
include Naples. They
are organizing their
products and will start
developing more the
USA.
We will
schedule a
training soon.
Dandara Soares
Projetos03@braztoa.com.br
BR
BRAZTOA –
Brazilian Travel
Agents Association
Av. Ipiranga, 318 –
Building B – Suite
401 – São Paulo/SP
– 01046-010 –
Phone: 5511
BRAZTOA has several
upcoming events for
the Trade. The next
one will be in Rio de
Janeiro, on March 21,
for 35 associate
agents.
They will send
us a proposal
for
participating
in this event
for our
evaluation.
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3259.9500
Marta Cândido
Marta.jau@alomtur.com.br
BR
Alomtur – TA
Rua Dr. João Leite,
220A – Jaú/SP –
17201-090 –
Phone: 5514
3624.9550
Did not know the
destination.
Website and
social media
links sent.
Digital
material sent.
Denise Faccin
denise@bonvoyagetur.com.br
SP
Bon Voyage – TO
Rua da Consolação,
222 – Suite 1701 –
São Paulo/SP –
Phone: 5511
3122.6522
Bon Voyage is
developing new
products for the US.
They are specialized in
Europe and are now
widening their
portfolio. They have
also started working
with Golf packages,
but it is very initial.
We will help
them develop
packages and
will schedule a
training soon.
Marcos Ferraz
abremar@abremar.com.br
BR
CLIA Abremar –
Cruise Lines
International
Association Brazil
Al. Lorena, 800 –
Suite 401 – Jardim
Paulista – São
Paulo/SP - 014024-
001– Phone: 5511
3337.5000
CLIA came to present
us with the
opportunity of
promoting the
destination together
with the cruise lines.
The Cruise Companies
are interested in
showing their
passengers that they
can travel in Florida
before or after the
cruises to increase
sales.
Marcos will
put us in
direct contact
with all
associated
cruise
companies to
try and
develop a
partnership
with them.
Eliana Faccincana
elfaccin@terra.com.br
MS
Golden Trip – TA
Rua Sebastião Real,
659 – Centro –
Cassilândia/MS –
79540-000
Phone: 5567
Did not know the
destination.
Website and
social media
links sent.
Digital
material sent.
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3596.5726
Aryelle Fernandes
belturviagens@bol.com.br
GO
Beltur – TA
Rua 22 x Rua 09,
180 – Setor Oeste –
Goiânia/GO
Phone: 5562
3242.0072
Did not know the
destination.
Website and
social media
links sent.
Digital
material sent.
Rodrigo Costa
rcsilva@trendoperadora.com.br
BR
Trend – TO
Rua Robert Bosch,
544 – 13th floor -
Barra Funda – São
Paulo/SP - 01141-
010
Phone: 5511
3123.8555
Rodrigo is in charge of
developing a training
event we will have in
Salvador. We are now
deciding on a format.
Event was
scheduled for
February 9 at
Golden Tulip
Hotel, dinner
time.
Janaina Sabino
janaina.sabino@agaxtur.com.br
BR
Agaxtur – TO
Av. Europa, 884 -
Jardim Europa, São
Paulo/SP - 01449-
000
Phone: 5511
3067.0900
Ricardo Campos left
Agaxtur to manage the
Product Department
of Trade Tours.
Janaína took over all
Co-Ops and is
managing the final
action we have with
them.
The shopping
mall action
took place at
Eldorado
Shopping Mall
in the last
weekend of
January.
Gildemar Gomes Jr.
Andarilho_viagens@hotmail.com
PE
Andarilho – TA
Rua Dr. Telesphoro
Fragoso – 58 – San
Martin – Recife/PE
– 50761-030 –
Phone: 5581
3036.6519
Knows the
destination. The new
Azul flight is increasing
sales to Florida in
general, but they
haven’t sold PC yet
after it started.
Website and
social media
links sent.
Digital
material sent.
Cássio H. Takano
ctakano@copaair.com
n/a
Copa Airlines –
Airline
Av. Paulista, 1337 –
The objective here
was to check with
Copa what the
opportunities we have
It would be a
good
opportunity to
program a
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4th floor
01311-200 –
Phone: 5511
3055.2672
from now on are to
partner with them for
future actions. They
clarified that the don’t
have free tickets
anymore for
FAMTours, and travel
agent rates are only
available 21 days prior
to the flight. They
might be able to get
free tickets for a MICE
FAM though.
MICE FAM for
FY 2017/2018.
Bárbara Saitow
Barbara.saitow@orinter.com.br
BR
Orinter – TO
Av. José de Souza
Campos, 753 – 10th
floor – Cambuí –
Capinas/SP –
13025-320 –
Phone: 5519
3515.0088
Visited Orinter to
follow-up on the Coop
we did a while ago and
schedule new training.
We will
schedule a
training for
the whole
team in
March. They
will start
following-up
with the
agencies that
participated in
the training
we did.
Claudia Tella
Claudia.tella@costabrava.com.br
Débora Giatti
debora@costabrava.com.br
SP
Costa Brava – TA
Av. Dr. Jesuíno
Marcondes
Machado, 581 –
Nova Campinas –
Campinas/SP –
13092-108
Phone: 5519
3753.2300
Costa Brava is a luxury
agency in Campinas.
They have been
pushing for different
locations in Florida for
a while now.
They will send
us a date for a
training to
their sales
team soon.
Most likely it
will take place
on February
or March.
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MICE Sales Calls / Meetings
Name Market Company Objective and
Outcome Follow Up
Training
Name of
Company Market Number of
Staff Trained Training Follow Up
TZ Viagens BR
n/a
It was a
webinar
training with
10 live
followers,
which will be
available for
115 agents in
32 stores
permanently
Present destination and highlights to all
the agents.
Training done on
January 18.
Promotions (Joint Marketing Activities – JMA’s)
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AVIAREPS is quoting and preparing a list of Co-Op and Trade actions for 2017. We will send this as soon
as possible.
Tour
Operator
Name
Market Description – Coop Actions Launch/Start Status
AGAXTUR BR
Landing Page:
Shopping Mall action:
Finalized
All actions were
done. Agaxtur is
preparing a full
activity report.
The shopping mall
action was done in
the last weekend of
January. A
promoter was
available, asking
passersby to fill up
a form (for mailing)
and distributing a
discount coupon
and special made
PB/PC cups.
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Ancorado
uro BR
One training and FAM Tour to be scheduled.
Packages on website:
Final stages.
Second was
scheduled to May
in Ribeirão Preto or
Bauru, SP
countryside. Date
will be defined
soon. FAMTour to
take place in
August/2017 in a
week to be
approved by PC
and PB. New
packages will be
developed.
MEDIA RESULTS
Media Meetings
Name Publication/Media Market
Objective &
Meeting
Notes
Follow Up
Simone Farret Drops Magazine BR Introduction They will assist us on PR
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redacao@dropsmagazine.com.br
Marcia Caetano
Vogue BR Introduction
We are discussing a
possible media FAM
with them macaetano@globocondenast.com.br
Paolo Scuderi
Agencia Playa BR Updates Information exchange
from both parts paolo.scuderi@agencialaplaya.com.br
Barbara Schilling
Miami Tips BR Introduction She will assist us on PR
barbara@miamitips.com.br
Fred Marvila
Sunday Cooks BR Press Trip Follow up
marvila@sundaycooks.com
Patrícia Chemin
Qual Viagem BR Press Trip Follow up
qualviagempress@gmail.com
Natalie Soares
Sunday Cooks BR Press Trip Follow up
natalie@sundaycooks.com
Andrea Mirantes
R7 BR Introduction She will assist us on PR
and possible media FAM amiramontes@sp.r7.com
Isabelle Sabbatini
Absoluta BR Updates Information exchange
from both parts isabelle@absoluta.com.br
Rodrigo Vieira
Panrotas BR Updates Information exchange
from both parts rvieira@panrotas.com.br
DIGITAL RESULTS
Qual Viagem
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Viagens e Férias
Presstur
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Turomaquia
Sundaycooks
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ONLINE RESULTS
Qual Viagem
http://www.qualviagem.com.br/paradise-coast-e-the-palm-beaches-praias-vida-selvagem-e-luxo-acessivel/
Qual Viagem - Magazine
http://www.qualviagem.com.br/Revistas/edicao38/index.html#page/20
Viagens e Férias
http://www.viagenseferias.net/marco-island-marriott-resort-jw
Presstur
http://www.presstur.com/empresas---negocios/marriott-abre-resort-na-florida-apos-renovacao-avaliada-em-304-
milhoes-de-euros-2/
Turomaquia
http://turomaquia.com/roteiro-de-tampa-a-miami-florida-dia-a-dia/
Sundaycooks
https://sundaycooks.com/naples-evereglades-marco-island-florida/
MEDIA VALUE
MEDIA SUBJECT PUBL.
DATE
MEDIA VALUE CIRCULATION
Qual Viagem Paradise Coast and Palm Beaches:
Wild life and affordable luxury
1/10 USD 4.200,00 350.000
Qual Viagem -
Magazine
Possible luxury: From Palm Beach to
Paradise Coast, accessible attractions
in a Florida fill of cinematographic and
millionaire images
January USD
225.005,00
30.000
Viagens e Marco Island Marriott Beach Resort January USD 840,00 12.000
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Férias changes to JW Marriott
Presstur Marriott opens Florida resort after 304M
Euros renewal
1/3 USD 1.100,00 19.000
Turomaquia Itinerary from Tampa to Florida 1/17 USD 780,00 10.500
Sundaycooks Itinerary of Naples, Everglades and
Marco Island in Florida
1/12 USD 3.200,00 82.000
Total USD
235.125,00
503.500
SOCIAL MEDIA
Facebook Paradise Coast
Facebook address is www.facebook.com/paradisecoastbr
We achieved a significant rate of engagement and have now over 10,325 likes on the page.
Humor post that went viral
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Post with video Post shared form partner
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Instagram
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Regram/Repost
Video post
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VISITOR SERVICES REPORT- Lori Lou Waddell
January 2017
Visitor Profiles
Month Big
Cypress
Oasis Everglades Immokalee Marco
Island
Naples YTD Total
Year 2015 52,473 107,564 85,941 1,103 6,810 20,419 274,310
Year 2016 65,051 104,162 67,403 1,252 6,321 6,992 251,180
Jan 2017 6,866 11,624 6,840 148 829 1,072 27,379
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Argentina
1%
Belgium
0%
Brasil
0%
[CATEGORY NAME]
[PERCENTAGE]
China
0%
Cuba
0%
Denmark
0%
Finland
0%
France
2%
Germany
1%
Greece
2%
Holland
0%
Ireland
0%
Israel
0%
Italy
0%
Lithuania
2%
Malaysia
0%
Mexico
2%
Netherlands
0%
New Zealand
0%
Norway
2%
Russia
2%
Spain
2%
Sweden
3%
Switzerland
1%
[CATEGORY NAME]
[PERCENTAGE]
International Origins
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Alabama
1%
California
1%
Colorado
2%
Connecticut
3%
District of Columbia
0%
[CATEGORY
NAME]
[PERCENTAGE]
Hawaii
1%
[CATEGORY
NAME]
[PERCENTAGE]
Indiana
4%
Iowa
3%
Kansas
1%
Kentucky
2%
Louisiana
0%
Maine
1%
Maryland
3%
[CATEGORY NAME]
[PERCENTAGE]
[CATEGORY
NAME]
[PERCENTAGE]
[CATEGORY NAME]
[PERCENTAGE]
Missouri
1%
Nebraska
0%
New Hampshire
1%
New Jersey
3%
[CATEGORY
NAME]
[PERCENTAGE]
North Carolina
2%
North Dakota
1%
[CATEGORY NAME]
[PERCENTAGE]Oregon
1%
[CATEGORY NAME]
[PERCENTAGE]
Rhode Island
1%
South Carolina
1%
South Dakota
1%
Tennessee
2%
Texas
1%
Vermont
1%
Virginia
2%
Washington
0%
Wisonsin
3%
U.S. Origins
[CATEGORY
NAME]
[PERCENTAGE]
[CATEGORY
NAME]
[PERCENTAGE]
Visitation
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HOTEL/ MOTEL
11%
[CATEGORY
NAME]
[PERCENTAGE]
2ND HOME
13%
FAMILY/ FRIEND
22%
Accomodation
FLY
32%
DRIVE
60%
Both FLY & DRIVE
8%
Transportation
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Activities for the Period
Marco Island Chamber of Commerce Visitor Information Center-check par levels of
Paradise Coast Visitor Guides and pick up 2017 Marco Island Visitor Guides for Naples
Visitor Information Center
Website update on Chamber website for tourism partners in Collier County
Visitor Information Center rack cards distributed to Coastland Center Mall location
Visitor Information Center rack cards distributed to location at 9th Street & 5th Avenue
South
Respond to all emails regarding tourism in Collier County coming to Chamber of
Commerce
Respond to requests for Visitor and Relocation packets
Update Visitor Counts for Collier County Visitor Information Centers
Update Statistics for Naples Visitor Information Center
Request all materials below par levels for Visitor Information Center from attractions,
hotels, restaurants
Manage VIC Vol Schedule
Manage/update/email Calendar of Events for
Manage daily operation of Visitor Information Center
Distribution
100 Copies: Paradise Coast Visitor Guide, Naples on the Gulf, Downtown Guide
~Destination Wedding
40 Naples on the Gulf to 3rd Street South Concierge
60 Naples on the Gulf and Paradise Coast Visitor Guides to Naples Yacht Club
200 copies: Naples on the Gulf and Downtown Guide to Naples Bay Resort
60 copies : Naples on the Gulf to 3rd Street South Concierge
LEISURE
91%
MTG/ OTHER
9%
Reason for Visit
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Attendance
Chamber of Commerce monthly events
TDC Meeting
Sports Council Meeting
CCMC presentation about Zika prevention
Rail Car meeting-exterior design
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