Agenda 02/14/2017 Item #16F502/14/2017
EXECUTIVE SUMMARY
Recommendation to adopt the 2017 Strategic Plan with the inclusion of minor changes based upon
direction received at the Board Workshop on January 3, 2017.
OBJECTIVE: To adopt an updated strategic plan that reflects the present and future needs of our
community.
CONSIDERATIONS: On January 3, 2017, the Board convened for a workshop to discuss proposed
modifications to the previously adopted Strategic Plan. The County Manager led the Board through a
presentation that illustrated the proposed updates to the Strategic Plan. Following the County Manager’s
presentation, the Board discussed the proposed plan and provided input and suggestions to further update
the plan.
The following material changes were made based on Board direction:
Section of the Strategic Plan Proposed changes
Mission Statement Rewording to focus on the present and future
Quality of Place - Focus Area Added a community expectation to convey the importance of
affordable and workforce housing Repeated the community
expectation from the Growth Management Focus area regarding the
sustainable protection and management of water resources
Growth Management - Focus
Area
Consolidated two similar community expectations into one
community expectation Added a community expectation to evaluate,
monitor, and plan for the effects of sea level rise Added a
community expectation that highlights the sustainability, protection
and management of water resources; and waste material management
Added a community expectation to conserve natural resources in
partnership with external stakeholders
Community Health,
Wellness, and Human
Services - Focus Area
Underscored senior services to provide necessary attention
Included veterans in the list of groups served Included the mental
health service needs of the community
Economic Development -
Focus Area
Removed the previously adopted expectation that focused solely on
the air transportation needs of the community Added a community
expectation that focuses on the revitalization of the community
through the CRAs, Promise Zone, and Airport Authority Included
the specific categories of tourism promotion such as “leisure, business,
sports and ecotourism”
Governance - Focus Area Added a community expectation regarding legislative and
stakeholder engagement Added a community expectation that
promotes data driven and best practice decision making in operations
Following the meeting, staff has made the appropriate changes, and the updates are included in the
attached word document. Upon adoption, these materials will be made available to County Staff and
public via the County website.
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02/14/2017
FISCAL IMPACT: There is no direct fiscal impact associated with the adoption of the Strategic Plan
update.
GROWTH MANAGEMENT IMPACT: There are no Growth Management Impacts associated with
this Executive Summary.
LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney, is approved as to
form and legality, and requires majority vote for Board approval. -JAK
RECOMMENDATION: Staff recommends adoption of the updated strategic plan materials. These
materials will be available internally and externally through the County’s website.
Prepared by: Geoff Willig, Operations Analyst for the County Managers Office
ATTACHMENT(S)
1. Strategic Plan (PDF)
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02/14/2017
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.5
Item Summary: ***This item continued from the January 24, 2017 BCC Meeting.***
Recommendation to adopt the 2017 Strategic Plan with the inclusion of minor changes based upon
direction received at the Board Workshop on January 3, 2017.
Meeting Date: 02/14/2017
Prepared by:
Title: Manager - Technical Systems Operations – Administrative Services Department
Name: Michael Cox
01/25/2017 11:05 AM
Submitted by:
Title: County Manager – County Manager's Office
Name: Leo E. Ochs
01/25/2017 11:05 AM
Approved By:
Review:
Budget and Management Office Mark Isackson Additional Reviewer Completed 01/25/2017 11:11 AM
Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 01/25/2017 11:18 AM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 01/25/2017 2:21 PM
County Manager's Office Leo E. Ochs Level 4 County Manager Review Completed 02/08/2017 2:19 PM
Board of County Commissioners MaryJo Brock Meeting Pending 02/14/2017 9:00 AM
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Strategic PIan
Proposed Strategic Map
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Packet Pg. 1033 Attachment: Strategic Plan (2639 : 2017 Strategic Plan)
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lntrod uction
This Strategic Plan is an active document, and serves as a roadmap for the County Manager's
Agency. The Strategic Plan sets the scope of agency activity, clarifies the long-term direction,
and establishes the values and principles that guide the organization. Collier County's Strategic
Plan is used to create the budget, develop work programs and capita! plans. All of this is directed
by the County's Vision and Mission Statements, which are provided below.
Vision Statement
To be the best community in America to live, work, and play.
Mission Statement
To deliver high-quality and best-value public services, programs, and facilities to meet the
needs of our residents, visitors, and businesses today and tomorrow.
The Strategic Focus Areas(SFA) are broad, but discreet, categories in which County Staff
operates to accomplish or support the County's vision and mission. Each SFA is supported by a
Strategic Goal that provides clarity to the corresponding SFA. The Strategic Goal is, in turn
supported by Community Expectations. The Strategic Focus Areas are as follows:
Strategic Focus Areas
o Quality of PIace
o Growth Management
o Community Health, Wellness, and Human Services
o lnfrastructure and CapitalAsset Management
o Economic Development
o Governance
This document, the Strategic Plan, is used by staff as a guide and is cited in various documents
and executive summaries prepared for the Board of County Commissioners. All efforts of County
Staff should be directly tied into the Strategic Plan.
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16.F.5.a
Packet Pg. 1034 Attachment: Strategic Plan (2639 : 2017 Strategic Plan)
Strategic Plan
Explanation: Collier County will focus on ways to create and maintain
communities that are vibrant, attractive, and safe. This
happens by providing services, facilities, and amenities
that exceed expectations and are the best value. County
efforts should benefit residents, visitors, and businesses,
and develop strong community bonds.
The County must also manage the character of the community by preserving the
area's history, maintaining high aesthetic standards, and revitalizing
neighborhoods, where needed, while balancing development with the natural
environment. Focus on these aspects will ensure the development of a
communitythat encourages the best ofthe new, the natural, and the past. Safety
should be at the forefront of the County's activities.
Strategic Gool: To preserve and enhance the safety, quality, value, character, and heritage of
our neighborhoods, communities, and region.
Community Expectotions:
Provide high quality, best-value public services, facilities, and amenities
Preserve and enhance neighborhood character
Promote safe and secure and diverse neighborhoods
Support and promote affordable workforce and senior hous
Develop integrated and sustainable
plans that protect and manage water
reso u rces and solid waste.
Quality Of
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ic Focus Area: Quality of Place
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Packet Pg. 1035 Attachment: Strategic Plan (2639 : 2017 Strategic Plan)
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Explanation: Collier County is a rapidly growing area. lt is the County's
responsibility to plan for, manage, and promote the
County's growth. This focus area not only seeks to manage
the areas growth but also balance the growth to protect
the natural environment that makes the area so unique.
Focus on this area ensures that the County's growth is managed to prevent
inconsistent, undesirable, and unattractive growth. Planning for the growth of the
community is necessary to maintain and prepare for sustainable and affordable
growth.
Strotegic Goal: To responsibly plan and manage community growth, development,
redevelopment, and protect the natural environment
Co m m u n ity Expe ctoti o ns :
o Enforce current development standards and maintain relevant plans that reflect the
needs and desires of a growing community.
o Manage development and redevelopment in harmony with efficient mobility, habitat
preservation, water resource management and a sustainable ecology.
o Evaluate, monitor, and plan for the effects of sea level rise.
o Develop integrated and sustainable plans that protect and manage water resources and
solid waste.
o Conserve, preserve, monitor, and
manage natural resources in partnership
with external stakeholders.
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Packet Pg. 1036 Attachment: Strategic Plan (2639 : 2017 Strategic Plan)
Strategic Plan
Explanation: Collier County provides public places for passive and active
recreation, which promotes the health and wellbeing of
our residents. Collier County is committed to supporting
the health and wellness of the community by providing the
appropriate services and facilities. lndividuals and families
that are less fortunate should have access to health and support. By focusing on
this area, the County will help its residents improve their quality of life.
Strategic Gool: To improve the quality of life and promote personal self-reliance and
independence.
Com munity Expectations:
. Support and improve access to health care and wellness services
. Address the needs of the community's g!g,L disabled, working poor, veteran and
indigent populations
. Partner with community organizations that provide human services including mental
health services
. Address the health, recreational educational and nutritional needs of the community's
youth
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Strategic Focus Area: Community Health, Wellness
and Human Seruices
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16.F.5.a
Packet Pg. 1037 Attachment: Strategic Plan (2639 : 2017 Strategic Plan)
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Explonation: Collier County plans, builds, and maintains the necessary
infrastructure to meet the needs of the community. This
involves a yearly assessment of the assets through the
Annual Update and lnventory Report (AUIR). Examples
include such things as roads and medians, sidewalks,
utility pipes, buildings, and vehicles. The AUIR provides a snapshot of the County's
assets so that decisions can be made regarding repair and replacement. Focus on
this area ensures that the County's infrastructure will be prepared to handle
future growth.
Strotegic Goal: To responsibly plan, construct and maintain the County's critical public
infrastructure and capital assets to ensure sustainability for the future.
Community Expectations:
r Optimize the useful life of all capital assets and critical public infrastructure.
o Provide appropriate, timely, best-value public facilities and infrastructure that meet both
cu rre nt and future demands.
. Mitigate the impacts of potential disasters on critical infrastructure.
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Strategic Focus Area: lnfrastructure
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Packet Pg. 1038 Attachment: Strategic Plan (2639 : 2017 Strategic Plan)
Explanation: Collier County provides resources and incentives to
encourage the growth of successful local business, and
the relocation of new businesses to Collier County. The
County seeks to cultivate a business climate that fosters
growth and meaningful employment opportunities.
County staff works with area organizations to enhance relationships that
develop a close-knit and connected community. Visitors are encouraged to visit
the area and partake in the amenities, activities, and luxuries offered by Collier
County.
Strotegic Goal: To support a business climate that promotes a sustainable, diversified, and
growing economy.
Co m m u n ity Expectati o ns :
Develop a well-balanced and diversified local economy
Support strategic partnerships that retain existing businesses and attract desirable new
businesses
Partner to create jobs at or above the national average wage
Maximize revitalization and commercial activity by supporting the CRAs, the Promise
Zone, and Airport Authority.
Promote our community as a year-round destination of choice for leisure, business,
sports, and eco-tourism
Support local and regional-workforce
development efforts
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Strategic Plan
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ic Focus Area: Economic Development
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Packet Pg. 1039 Attachment: Strategic Plan (2639 : 2017 Strategic Plan)
Explonotion: The County's leadership has a duty to provide effective
and responsible direction the County team. Through
engagement and communication with residents, visitors,
and businesses, the County will be able to address their
needs more effectively. The County must also work with
legislators and key stakeholders to promote decisions and activities that are in
the County's and the public's best interest. Using the public funds effectively and
responsibly is an obligation to the taxpayers who entrust the County to provide
best-value services. The County partners with local educational institutions to
enhance and broaden the services delivered.
Strotegic Goal: fo sustain public trust and confidence in County government through sound
public policy, professional management, and active citizen participation.
Community Expectotions:
Provide effective and ethical leadership
Operate an effective, professional, transparent, and fiscally responsible government
Develop an engaged and connected citizenry
Actively engage legislators and key stakeholders to promote the County's interests
Develop public policies that are citizen initiated, data driven, and follow best practices
Governance
13 1 Page
Focus Area: Governance
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Packet Pg. 1040 Attachment: Strategic Plan (2639 : 2017 Strategic Plan)