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TDC Minutes 06/27/2016 June 27, 2016 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, June 27, 2016 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 8:30 AM in a REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida with the Following members present: Chairman: Commissioner Penny Taylor Vice Chairman: Susan Becker Larry Sacher Clark Hill Robert Miller (Not Present) Ed (Ski) Olesky Mac Chaudhry Michelle McLeod Nancy Kerns ALSO PRESENT: Jack Wert, Tourism Director Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator Michael Obyc, Sports Marketing 1 MEETING AGENDA & NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center, Administration Bldg. F, 3rd Floor 3299 Tamiami Trail East, Naples, FL 34112 June 27, 2016 8:30 am * Requires TDC Action 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. *Changes and Approval of Agenda 5. *Approval of TDC Minutes a. *Regular Meeting 5/23/16 6. Presentations/Public Comment- (3 minutes each) 7.New Business a. *FY 17 Proposed Tourism Budget b. *FY 17 Proposed Museum Budget c. *ITB 16-6645 "Production of Tourism Visitor Guides d. *Sports Event Assistance Request for 2016 Scheduled Events e. *Funding of the Sea Level Rise Study f *BMX Events in Golden Gate g. *TDC Category"A"Fund 195 Grant Applications h. *RFP 16-6629 Beach Renourishment Services i. *Modification to Physical Monitoring Plan j. *2017-2018 Local Government Funding Request k. *Beach Wheelchairs 1. *Clam Pass Electrical Repairs m.*Summer Meeting Schedule 8. Old Business a. Quarterly Financial Review—continued from 5-23-16 b. Restripe Parking Garage—Information Only 9. Marketing Partner Reports a. Research Data Services—Walter Klages b. Paradise Advertising-Nicole Delaney c. Lou Hammond& Associates—PR Services- JoNell Modys d. Tax Collections-Jack Wert e. Miles Media- Website Activity f. Atilus- Search Engine Optimization g. Phase V - Fulfillment Services 10. Tourism Staff Reports a. Director—Jack Wert b. Sales &Marketing—Debi DeBenedetto c. Public Relations& Communications—JoNell Modys d. Film Office—Maggie McCarty e. Sports Marketing—Michael Obyc f. International Representatives—Jack Wert g. Visitor Centers—Lori Lou Waddell 11. Detailed Staff Reports 12. Council Member Discussion 13. Next Scheduled Meeting Date/Location—July 25, 2016 Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 Tamiami Trail East,Naples, Florida 34112 14. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing,to the board prior to the meeting if applicable. For more information, please contact Jack Wert at(239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you,to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239)252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners)before the Board of County Commissioners and its advisory boards,register with the Clerk to the Board at the Board Minutes and Records Department. June 27, 2016 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order—Commissioner Taylor Commissioner Taylor called the meeting to order at 8:30 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Changes and Approval of Agenda Mr. Wert makes two announcements: • Item 7e and 7f were sent by email on Friday. • Introduced Guest Tammy Holiday Southwest Florida representative for Senator Nelson's office. Commissioner Taylor announces to continue Item 7c. With concerns about the form and the process by which 7c was procured, Commissioner Taylor wanted to have the continuance occur in July. Commissioner Taylor amended the motion to approve the agenda as listed and asked for a continuance for Item 7c. No second. Motion by Larry Sacher to approve the agenda. Second by Susan Becker. Motion Carried 7 "yes —1 "opposed"(vote by Commissioner Taylor). 5. Approval of TDC Minutes a. Regular Meeting 5/23/16 Ms. Becker moved to approve the minutes of the May 23, 2016 meeting as presented. Second by Nancy Kerns and Clark Hill. Carried unanimously 8—0. 6. Presentations/Public Comment - (3 minutes each) a. Atlanta Braves Study Expenditure—Magnolia Pond HLDS. LLC Garrett Beyrent discussed how the Hunden & Associates study overlooked 90 acres because they had used older maps. Mr. Beyrent presents an alternative and asks that the TDC take into consideration the Sports Complex proposal. 7. New Business a. FY 17 Proposed Tourism Budget Mr. Wert presented the Executive Summary "Recommend to approve the proposed Tourism Budget ad make a finding that this action promotes tourism. Also, review and recommend for approval to the BCC the proposed tourism department budget for FY 17. " 2 June 27, 2016 • Presented the annual review of the proposed tourism budget for the upcoming fiscal year 17. • First provided the projected revenue for the tourist tax for the coming year; from that basis we build our budget that is presented to the County Management and County Commission. • Presentation of the budget for the coming year. Have taken a look at the economy, hotel partners, etc., and are taking a conservative approach looking at a 2% increase by the end of September of what was brought in and looking at a 2% increase for FY17. • Fund 196 does not receive an allocation, it receives a transfer from Fund 184. Fund 194: we have kept staffing level the same at 12. • Indirect costs have gone up but not under direct control. Have a special item in the budget to assist parks in recreation for resident programs (e.g.,paint for fields for events or fertilizer). • Highlighted funding for 193: that particular fund has shown an increase from $40,000 to $400,000 and we look to see some nice growth. Ms. Becker moved to recommend forwarding for approval to the BBC the proposed tourism department budget and hereby finds the item promotes tourism. Second by Mr. Hill. Carried unanimously 8— 0. b. FY 17 Proposed Museum Budget Amanda Townsend - Interim Director for County Museum Division presented the Executive Summary "Presentation of the recommended FY 17 Museum Funds 198 and 314 budget. Also, to appropriately fund the Collier County Museum system so that it may carry out its mission: to preserve collier county's non-renewable historical and archaeological resources and promote a fuller public knowledge and appreciation of our community's heritage and cultural development. " • Asks for an extra vehicle to facilitate travel amongst different locations and to promote interactions with staff and various museum branches. • Contacted Project management services to complete capital projects in order to repair, replace and the expansion of exhibit services. • Redesign of gardens behind the main museum, to foster nice dining and event space • Have the children's interaction exhibit at the Naples Depot with more to do and more to see. Mr. Hill moved to approve the proposed Museum budget and hereby finds the item promotes tourism. Second by Ms. Becker. Carried unanimously 8—0. c. ITB #16-6645 "Production of Tourism Visitor Guide Mr. Wert presented the Executive Summary "recommendation to award ITB #16-6645 Production of Tourism Visitor Guide to Florida Homes Magazine, LLC d/b/a Fuse Media (`Fuse Media) and printing of the Tourism Guide to Customer First Inc. of Naples d/b/a Presstige Printing (`Presstige Printing) and make a finding that this action promotes tourism. " 3 June 27, 2016 • Received 3 bids: two for full production one for printing only. • The advertising revenue to be shared by the publisher 30% for the sales activities cost and Fuse has suggested a 70%to County. Miles media was 80% and 20%to them. The cost would actually be a credit and basically Fuse will be sending the county money. Retain $35,700. Total cost to the county, including ad retainer revenue dollars $60,100. • Looking at all the printing bids (Presstige Bid: $45,393.00, Miles Media: $46,500.00, and Fuse Media: $65,000.00.) we feel that we award to Fuse Media the production a total of$53,700 of the print and online version of the guide. And Printing be awarded at $45,393.00 to Presstige. In the Fuse Media Bid they felt perhaps that they could sell more and if they generated more in revenue they suggested to add a few more pages of editorial to the book. • Concerned that more advertising is going to unbalance the 40% of advertising versus the 60% of editorial. Ms. Becker moved to recommend the staff selection of the vendors to produce the annual visitor guide and hereby finds the item promotes tourism. Second by Commissioner Taylor. Carried unanimously 8—0. d. Sports Event Assistance Request for 2016 Scheduled Events Michael Obyc - Senior Sports Marketing Manager presented Executive Summary "Recommend approval of Tourist Development Tax Category B'funding to support the four upcoming FY 16 sports Events up to 12,800.00 and make a finding that these expenditures promote tourism. " • Consideration for: Florida State Soccer Association 7v7 Tournament, Florida Fire Columbus Day Tournament, Warrior Citrus Meltdown Laxpalooza, and Alligator Alley Lacrosse Classic. All expenses to be paid for these events will be a facility rental fee to North Collier Regional Park (up to a total cost of$3,200.00). Expects to bring in out-of-county visitors and have a fiscal impact of$12,800.00. Ms. Becker moved to approve the tax Category "B"funding to support four upcoming Sports Tourism events up to $12,800.00 and hereby finds the item promotes tourism. Second by Larry Sacher. Carried unanimously 8—0. e. Funding of the Sea Level Rise Study Commissioner Taylor presented Executive Summary "Recommendation to begin discussion on the potential impact of sea level rise on tourism in Collier County in order to determine whether or not TDC funds might be made available for studies concerning this issue. " Commissioner Taylor moved for a motion to ask our Attorney to research the appropriateness and the legality of using tourist development funds to fund a study of Sea Level Rise.And to recommend to direct Mr. Wert, Executive Director, to recommend to county staff that all other sources of funding be explored. This is by no means an endorsements of funding a study by the TDC board. Second by Mr. Sacher. 4 June 27, 2016 Roll Call: Penny Taylor- Yes Susan Becker-No Mac Chaudry-No Clark Hill-No Nancy Kerns-No Michelle McLeod-No Larry Sacher- Yes Ed(Ski) Olesky-No Robert Miller-Not Present Total Count: 6 "no"and 2 "yes" f. BMX Events in Golden Gate Commissioner Taylor presents Executive Summary recommendation to invite representatives from the local BMX community to make a presentation to the Tourism Development Council (TDC)to see how the TDC can support them going forward. • Commissioner Taylor would like to see if there is an interest to include BMX as a part of Sports Marketing, and aspects of the Sports Marketing Economy. • Naples BMX has been doing a great job and sees a lot of talent that can make it to State Qualifiers and possibly Nationals. Mrs. Kerns motioned to invite Naples BMX to make a presentation to the Tourist Development Council. Second by Ms. Becker. Carried unanimously 8—0. g. TDC Category "A" Fund 195 Grant Applications Gary McAlpin - Coastal Zone Management presents Executive Summary "Recommendation to approve Category `A' Tourist Development Council Grant applications from the City of Naples, The City of Marco Island and Collier County for FY-2016-2017 in the amount of$10,999,000; authorize the Chairman to sign Grant Agreements following County Attorney's approval; approve the 10 year capital planning document for Fund 195-Beach Renourishment and Pass Maintenance and Fund 185 Program Management and administration, and make a finding that these expenditures will promote tourism. " Presentation Part 1: Review and Approve Grant Agreements • Project sub-totals are as follows: Regulatory and Permit Compliance: $564,500 Beach Renourishment Projects: $6,515,000 Inlet Projects: $2,545,000 Beach Maintenance: $440,000 Administration: $934,500 Total: $10,999,000 • Regulatory and Permit Compliance are required by law and required to maintain critical programs between required permit activities. Planned Projects are required to maintain the beach and beach maintenance is required to allow residents and visitors to have exceptional experiences. Administration provides a summary outlining all administrative, program and project management costs. 5 June 27, 2016 Mrs. McLeod made a motion to request that Mr. McAlpin present to the TDC the renourishment option using offshore dredging (explore the off shore/hopper dredging process for renourishing our beaches, understanding that it would be a six-year design and hereby finds the item promotes tourism). Second by Ms. Becker. 7 "yes"—1 "opposed"vote by Clark Hill. *Larry Sacher has been excused moving forward with the rest of the meeting. Presentation Part 2: Approve 10 -year Capital Planning document and Program Management • Planning document for Fund 195-Beach Renourishment and Pass Maintenance and Fund 185: • Funds county staff to manage the projects, maintain the beaches, administer the program. • Unencumbered Reserve Balance to Roll. Ms. Becker moved to approve professional engineering services for the 2016 beach renourishment of Vanderbilt,Pelican Bay, and Park Shore beaches with a caveat that tourism is affected and approve the 10 year planning document for capital spending. Second by Mr. Olesky. Carried unanimously 7—0. h. RFP#16-6629 Beach Renourishment Services Gary McAlpin - Coastal Zone Management presents Executive Summary "Recommendation to approve the ranked list of design professionals pursuant to RFP No. 16-6629, '2016 Beach Renourishment, 'and authorize staff to negotiate contract with the top ranked firm CB&I Environmental &Infrastructure, Inc.for subsequent Board approval, or, if contract negotiations are not successful with CB&I Environmental & Infrastructure, Inc., then to authorize staff to commence contract negotiations with the second ranked proposer, Environmental Science Associates, and make a finding that this item promotes tourism. " • Is being voted on"after-the-fact" since the Board of County Commissioners has already approved the plan in order to proceed with negotiating with them. Commissioner Taylor moved for a motion for "after-the-fact"approval. Second by Mr. Hill. Carried unanimously 7— 0 Mr. Hill moved to approve the expenditure and to bring it to the Board of County Commissioners tomorrow and that it promotes tourism. Second by Mrs. McLeod. Carried unanimously 7—0. i. Modification to Physical Monitoring Plan Gary McAlpin - Coastal Zone Management presents Executive Summary "Recommendation to approve a work order with CB&I Coastal Planning& Engineering, Inc. to provide professional engineering services for modifications to physical monitoring plans under Contract No. 15-6382 for time and material not to 6 ISI June 27, 2016 exceed$5,976, authorize the County Manager or his designee to execute the work order, and make a finding that this item promotes tourism. " • Using one survey in January/February to determine how much sand we put on the beach and to also satisfy the physical monitoring • Development a percentage cost share for non-federal projects Mrs. Kerns moved to approve modification to physical monitoring plan. Second by Ms. Becker. Carried unanimously 7—0. j. 2017-2018 Local Government Funding Request Gary McAlpin - Coastal Zone Management presents Executive Summary "Recommendation to approve a work order with CB &I Coastal Planning& Engineering, Inc. to provide professional engineering services for 2017-2018 Local Government Funding Request under Contract No. 15-6382 for time and material not to exceed$10, 920, authorize the County Manager or his designee to execute the work order, make a finding that this item promotes tourism. " Mr. Hill moved to approve payment for assistance in applying for grant money from DEP with a finding that it promotes tourism. Second by Ms. Becker. Carried unanimously 7—0. k. Beach Wheelchairs Barry Williams - Parks and Recreation Director presents Executive Summary "Recommendation to approve the expenditure of Beach Park Facilities Tourist Development Tax funds in the amount of$9,280 for the purchase of(4)ADA beach wheelchairs with Deming Designs, Inc. and make a finding that this expenditure promotes tourism. " Motion by Mr. Olesky. Second by Ms. Becker. Carried unanimously 7—0. 1. Clam Pass Electrical Repairs Barry Williams presents Executive Summary "Recommendation to approve a Collier County Tourist Development Council Category `A'Grant Application for Beach Park Facilities for Fiscal Year 2016/2017 in the amount of$800,000 to provide an upgrade to the existing Clam Pass Beach Park Electrical system and to make the finding that the project promotes tourism. " Motion by Ms. Becker to approve funding to renovate Clam Pass electrical system in the amount for$800,000.00 and hereby finds that it promotes tourism. Second by Mrs. Kerns. Carried unanimously 7— 0. m. Summer Meeting Schedule Motion made by Mr. Hill to not meet on July 25th and meet on the 22"d of August at 8:30 a.m. Second by Ms. Becker. Carried unanimously 7—0. 7 June 27, 2016 • 8. Old Business a. Quarterly Financial Review—continued from 5-23-16 No questions and accepted by the Tourist Development Council b. Restripe Parking Garage- information only Mr. Wert presents "Recommendation for the tourist development council to re-approve the expenditures of category A'Beach Park Facility Tourist Tax funds for restriping the parking garage at the County's Vanderbilt Beach Park for 419,278.65, a$9,068.35 savings, and make a finding that this expenditure promotes tourism. " Motion by Commissioner Taylor to approve the restriping (cost saving of 9, 068.35)for $419,278.65. Second by Mr. Hill. Carried unanimously 7—0. 9. Marketing Partner Reports a. Research Data Services—Walter Klages It was noted that the exchange rate of the pound and the dollar has softened. Brexit will have an impact, however, we shouldn't anticipate a contraction due to the fact that these matters take time to take affect and therefore,posing no concern at this moment. Even though reports are made on a monthly basis Dr. Klages will concatenate the data so that it may be reported on quarterly basis. b. Paradise Advertising—Lauren Catourier/Jessica Mackee Paradise Advertising and Marketing, Inc. —Marketing Report c. Lou Hammond & Associates—PR Services—Jonell Modys "Lou Hammond&Associates and CVB PR Team Public Relations Report" d. Tax Collections—Jack Wert "Collier County Tax Collector Tourist Tax Collections" e. Miles Media, Inc. —Website Activity—Buzzy Ford "Web Site Analytics" f. Atilus—Search Engine Optimization "Digital/Social Media Marketing" g. Phase V - Fulfillment Services—Jack Wert "Phase V Fulfillment Services" 10. Tourism Staff Reports 8 June 27, 2016 • The following reports were submitted by Staff: a. Director—Jack Wert b. Sales & Marketing—Debi Benedetto c. Public Relations & Communications—Jonell Modys d. Film Office—Maggie McCarty e. Sports Marketing—Jack Wert f. International Representatives—Michael Obyc g. Visitor Centers—Lori Lou Waddell 11. Detailed Staff Reports Submitted 12. Council Member Discussion Mr. Wert-reported that he heard of the debut of the documentary on the reefs which is on WGCU on the 30th. Also a reminder that the Annual Tourism Marketing Summit would be held on Wednesday, June, 29 at Naples Grande. Reminded members to not sit or converse together during the event. Commissioner Taylor- announces that she will be missing the meeting and would like to compose a letter about the importance of Sports Marketing on the County Commission level and in their exploration of marketing to keep it in mind. This letter would be to the marketing partners that will be at the meeting. Mr. Wert will receive the completed letter and make sure to send it out to all members of TDC so that a member can read the letter at the event. Mr. Wert- announced that on June, 28, on the Commission agenda, Hunden Associates will come in and make a presentation on the sports findings. There is a possibility that some of the top sites will be further studied with engineering firms in our area who would be assigned a specific location to look at, and come back with the pros and the cons of each. 13. Next Scheduled Meeting Date/Location—August 22,2016—8:30 a.m. Collier County Government Center,Administration Bldg. F,3rd Floor, 3299 East Tamiami Trail,Naples,Florida 34112 There being no further business for the good of the County,the meeting was adjourned by order of the chair at 12:18 p.m. 9 June 27, 2016 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Chairman, Commis oner Penn Taylor These minutes approved by the Board/Committee on as presented or as amended ✓ . 10