Agenda 01/24/2017 Item #16F2 Proposed Agenda Changes
Board of County Commissioners Meeting
January 24, 2017
Continue Item 16F2 to the February 14,2017 BCC Meeting: Recommendation to adopt
the 2017 Strategic Plan with the inclusion of minor changes based upon direction received
at the Board Workshop on January 3, 2017. (Commissioner Taylor's request)
Move Item 17A to Item 16Al2: Recommendation to hold one of two required hearings for
Land Development Code amendments at 5:05 p.m. on Tuesday, March 14,2017. (County
Attorney's request)
Time Certain Items:
Items 9A and 9B to be heard immediately following Item 5A
01/24/2017
EXECUTIVE SUMMARY
Recommendation to adopt the 2017 Strategic Plan with the inclusion of minor changes based upon
direction received at the Board Workshop on January 3, 2017.
OBJECTIVE: To adopt an updated strategic plan that reflects the present and future needs of our
community.
CONSIDERATIONS: On January 3, 2017, the Board convened for a workshop to discuss proposed
modifications to the previously adopted Strategic Plan. The County Manager led the Board through a
presentation that illustrated the proposed updates to the Strategic Plan. Following the County Manager’s
presentation, the Board discussed the proposed plan and provided input and suggestions to further update
the plan.
The following material changes were made based on Board direction:
Section of the Strategic Plan Proposed changes
Mission Statement Rewording to focus on the present and future
Quality of Place - Focus Area Added a community expectation to convey the importance of
affordable and workforce housing Repeated the community
expectation from the Growth Management Focus area regarding the
sustainable protection and management of water resources
Growth Management - Focus
Area
Consolidated two similar community expectations into one
community expectation Added a community expectation to evaluate,
monitor, and plan for the effects of sea level rise Added a
community expectation that highlights the sustainability, protection
and management of water resources; and waste material management
Added a community expectation to conserve natural resources in
partnership with external stakeholders
Community Health,
Wellness, and Human
Services - Focus Area
Underscored senior services to provide necessary attention
Included veterans in the list of groups served Included the mental
health service needs of the community
Economic Development -
Focus Area
Removed the previously adopted expectation that focused solely on
the air transportation needs of the community Added a community
expectation that focuses on the revitalization of the community
through the CRAs, Promise Zone, and Airport Authority Included
the specific categories of tourism promotion such as “leisure, business,
sports and ecotourism”
Governance - Focus Area Added a community expectation regarding legislative and
stakeholder engagement Added a community expectation that
promotes data driven and best practice decision making in operations
Following the meeting, staff has made the appropriate changes, and the updates are included in the
attached word document, and the linked Prezi presentation. Upon adoption, these materials will be made
available to County Staff and public via the County website.
FISCAL IMPACT: There is no direct fiscal impact associated with the adoption of the Strategic Plan
update.
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01/24/2017
GROWTH MANAGEMENT IMPACT: There are no Growth Management Impacts associated with
this Executive Summary.
LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney, is approved as to
form and legality, and requires majority vote for Board approval. -JAK
RECOMMENDATION: Staff recommends adoption of the updated strategic plan materials. These
materials will be available internally and externally through the County’s website.
Prepared by: Geoff Willig, Operations Analyst for the County Managers Office
Link to Prezi presentation
<http://prezi.com/mom5nbx9vqoy/?utm_campaign=share&utm_medium=copy&rc=ex0share
>
ATTACHMENT(S)
1. Strategic Plan Guidebook v3-1 (PDF)
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01/24/2017
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.2
Item Summary: Recommendation to adopt the 2017 Strategic Plan with the inclusion of minor
changes based upon direction received at the Board Workshop on January 3, 2017.
Meeting Date: 01/24/2017
Prepared by:
Title: Executive Secretary to County Manager – County Manager's Office
Name: MaryJo Brock
01/17/2017 11:33 AM
Submitted by:
Title: County Manager – County Manager's Office
Name: Leo E. Ochs
01/17/2017 11:33 AM
Approved By:
Review:
Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 01/17/2017 12:42 PM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 01/17/2017 12:51 PM
Budget and Management Office Mark Isackson Additional Reviewer Completed 01/17/2017 1:22 PM
County Manager's Office Nick Casalanguida Level 4 County Manager Review Completed 01/17/2017 4:56 PM
Board of County Commissioners MaryJo Brock Meeting Pending 01/24/2017 9:00 AM
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Strategic Plan
Proposed Strategic Map
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Introduction
This Strategic Plan is an active document, and serves as a roadmap for the County Manager’s
Agency. The Strategic Plan sets the scope of agency activity, clarifies the long‐term direction,
and establishes the values and principles that guide the organization. Collier County’s Strategic
Plan is used to create the budget, develop work programs and capital plans. All of this is directed
by the County’s Vision and Mission Statements, which are provided below.
Vision Statement
To be the best community in America to live, work, and play.
Mission Statement
To deliver high‐quality and best‐value public services, programs, and facilities to meet the
needs of our residents, visitors, and businesses today and tomorrow.
The Strategic Focus Areas(SFA) are broad, but discreet, categories in which County Staff
operates to accomplish or support the County’s vision and mission. Each SFA is supported by a
Strategic Goal that provides clarity to the corresponding SFA. The Strategic Goal is, in turn
supported by Community Expectations. The Strategic Focus Areas are as follows:
Strategic Focus Areas
Quality of Place
Growth Management
Community Health, Wellness, and Human Services
Infrastructure and Capital Asset Management
Economic Development
Governance
This document, the Strategic Plan, is used by staff as a guide and is cited in various documents
and executive summaries prepared for the Board of County Commissioners. All efforts of County
Staff should be directly tied into the Strategic Plan.
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Strategic Plan
Strategic Focus Area: Quality of Place
Explanation: Collier County will focus on ways to create and maintain
communities that are vibrant, attractive, and safe. This
happens by providing services, facilities, and amenities
that exceed expectations and are the best value. County
efforts should benefit residents, visitors, and businesses,
and develop strong community bonds.
The County must also manage the character of the community by preserving the
area’s history, maintaining high aesthetic standards, and revitalizing
neighborhoods, where needed, while balancing development with the natural
environment. Focus on these aspects will ensure the development of a
community that encourages the best of the new, the natural, and the past. Safety
should be at the forefront of the County’s activities.
Strategic Goal: To preserve and enhance the safety, quality, value, character, and heritage of
our neighborhoods, communities, and region.
Community Expectations:
Provide high quality, best‐value public services, facilities, and amenities
Preserve and enhance neighborhood character
Promote safe and secure and diverse neighborhoods
Support and promote affordable workforce and senior housing
Develop integrated and sustainable
plans that protect and manage water
resources and solid waste.
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Strategic Focus Area: Growth Management
Explanation: Collier County is a rapidly growing area. It is the County’s
responsibility to plan for, manage, and promote the
County’s growth. This focus area not only seeks to manage
the areas growth but also balance the growth to protect
the natural environment that makes the area so unique.
Focus on this area ensures that the County’s growth is managed to prevent
inconsistent, undesirable, and unattractive growth. Planning for the growth of the
community is necessary to maintain and prepare for sustainable and affordable
growth.
Strategic Goal: To responsibly plan and manage community growth, development,
redevelopment, and protect the natural environment
Community Expectations:
Enforce current development standards and maintain relevant plans that reflect the
needs and desires of a growing community.
Manage development and redevelopment in harmony with efficient mobility, habitat
preservation, water resource management and a sustainable ecology.
Evaluate, monitor, and plan for the effects of sea level rise.
Develop integrated and sustainable plans that protect and manage water resources and
solid waste.
Conserve, preserve, monitor, and
manage natural resources in partnership
with external stakeholders.
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Strategic Plan
Strategic Focus Area: Community Health, Wellness
and Human Services
Explanation: Collier County provides public places for passive and active
recreation, which promotes the health and wellbeing of
our residents. Collier County is committed to supporting
the health and wellness of the community by providing the
appropriate services and facilities. Individuals and families
that are less fortunate should have access to health and support. By focusing on
this area, the County will help its residents improve their quality of life.
Strategic Goal: To improve the quality of life and promote personal self‐reliance and
independence.
Community Expectations:
Support and improve access to health care and wellness services
Address the needs of the community’s senior, disabled, working poor, veteran and
indigent populations
Partner with community organizations that provide human services including mental
health services
Address the health, recreational educational and nutritional needs of the community’s
youth
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Strategic Focus Area: Infrastructure and Capital Asset
Management
Explanation: Collier County plans, builds, and maintains the necessary
infrastructure to meet the needs of the community. This
involves a yearly assessment of the assets through the
Annual Update and Inventory Report (AUIR). Examples
include such things as roads and medians, sidewalks,
utility pipes, buildings, and vehicles. The AUIR provides a snapshot of the County’s
assets so that decisions can be made regarding repair and replacement. Focus on
this area ensures that the County’s infrastructure will be prepared to handle
future growth.
Strategic Goal: To responsibly plan, construct and maintain the County’s critical public
infrastructure and capital assets to ensure sustainability for the future.
Community Expectations:
Optimize the useful life of all capital assets and critical public infrastructure.
Provide appropriate, timely, best‐value public facilities and infrastructure that meet both
current and future demands.
Mitigate the impacts of potential disasters on critical infrastructure.
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Strategic Plan
Strategic Focus Area: Economic Development
Explanation: Collier County provides resources and incentives to
encourage the growth of successful local business, and
the relocation of new businesses to Collier County. The
County seeks to cultivate a business climate that fosters
growth and meaningful employment opportunities.
County staff works with area organizations to enhance relationships that
develop a close‐knit and connected community. Visitors are encouraged to visit
the area and partake in the amenities, activities, and luxuries offered by Collier
County.
Strategic Goal: To support a business climate that promotes a sustainable, diversified, and
growing economy.
Community Expectations:
Develop a well‐balanced and diversified local economy
Support strategic partnerships that retain existing businesses and attract desirable new
businesses
Partner to create jobs at or above the national average wage
Maximize revitalization and commercial activity by supporting the CRAs, the Promise
Zone, and Airport Authority.
Promote our community as a year‐round destination of choice for leisure, business,
sports, and eco‐tourism
Support local and regional workforce
development efforts
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Strategic Focus Area: Governance
Explanation: The County’s leadership has a duty to provide effective
and responsible direction the County team. Through
engagement and communication with residents, visitors,
and businesses, the County will be able to address their
needs more effectively. The County must also work with
legislators and key stakeholders to promote decisions and activities that are in
the County’s and the public’s best interest. Using the public funds effectively and
responsibly is an obligation to the taxpayers who entrust the County to provide
best‐value services. The County partners with local educational institutions to
enhance and broaden the services delivered.
Strategic Goal: To sustain public trust and confidence in County government through sound
public policy, professional management, and active citizen participation.
Community Expectations:
Provide effective and ethical leadership
Operate an effective, professional, transparent, and fiscally responsible government
Develop an engaged and connected citizenry
Actively engage legislators and key stakeholders to promote the County’s interests
Develop public policies that are citizen initiated, data driven, and follow best practices
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Strategic Plan
Collier Inc.
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Collier Inc., Philosophy
The "Collier Inc." brand memorializes Collier County's commitment toward establishing a best
in class organization that embraces the innovative tendencies of the private sector with the
nuances associated with public sector management. Our goal is to provide “best value”
amenities and services at the lowest possible price while improving upon and protecting the
characteristics that have made our community a world‐renowned destination. The brand
recognizes the value of leadership, collaboration and our team members.
Public sector management must continue to be innovative and
reinvent itself in order to be successful in this highly competitive
market. Collier County has a tremendous advantage over other
destinations due to its climate, location, amenities, and services
offered. Our natural environment serves as a strategic resource that
must be managed and protected. Our built environment provides
both aesthetic attraction and functional
infrastructure. For all of these reasons,
we continue to be one of the fastest
growing metropolitan communities in
the nation.
“If you are working
on something you
really care about,
you don’t have to
be pushed. The
vision pulls you.”
-Steve Jobs
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Strategic Plan
The brand focuses on the following key areas:
• The Team - Build, Grow, Sustain, and Motivate a World Class Team
• Recruitment - finding and attracting the highest caliber of
talent
• Onboarding - inculcating our corporate values to new hires
and taking advantage of their unique skills and experiences
• Talent Development & Training - improving technical skills,
soft skills, and managerial talent
• Succession Planning - preparing for planned retirements and
unexpected departures
• Collaboration & Comradery - encouraging team work and celebrating our successes
• Sustainability - Responsibly Plan, Build, Operate, and Maintain our Infrastructure
and Community While Protecting the Natural Environment
• Land Use - Master planning our communities by balancing
entitlements with fair regulations that support long-term vitality
• Physical Resource Management - Managing buildings, grounds,
equipment, and vehicles in a manner that optimizes the useful
life of the resource
• Integrated Water Resources - conserve potable water,
encouraging reuse water, balance flood control and rehydration,
and minimize harmful ecological impacts
• Transportation Resources - responsibly plan, build, and maintain
roadways, bike/ped facilities, and public transit resources to
achieve mobility without sacrificing quality of place
• Business Practices - ensuring that policies and procedures provide quality, value, and
transparency but avoid inefficient use of resources
• Waste Management - utilize innovative and alternative methods to responsibly manage and
reduce the Counties waste; plan new facilities, and educate the public on the value of recycling
• Natural Resources - support the preservation, conservation, and rehabilitation of the County’s
natural environment through education, regulation, and restoration projects
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• Operational Excellence - Leadership Committed to Innovative Solutions using
Performance Metrics, Customer Engagement, and Internal Controls to Pursue
Excellence
• Leadership - Influencing and motivating the team to
enthusiastically support the County’s vision
• Internal Controls - Creating a culture of accountability using
systematic measures of checks and balances, automation, and self-
correcting actions
• Innovation - delivering “best-value”, by encouraging creativity and
challenging the status-quo; utilizing diverse self-managed teams to develop innovative
solutions
• Customer Focus - compassionate Quality Assurance / Quality Control (QA/QC) focused on
learning from external and internal customers to improve service to the community
• Performance Management - Plan, execute, monitor, and review measurable goals and
objectives
• Quality of Place - Deliver Services and Amenities That Protect, Promote, and
Support Becoming the Best Place in America to Live, Work, and Play
• Asset and Infrastructure Management – execute timely
and cost-effective repairs, preventative maintenance, and
replacements that preserve the integrity and quality of the
community
• Preserve and Enhance Community Identity and Character
- implement and enforce land development regulations
that maintain and enhance the health, safety, and welfare
of our residents, visitors, and businesses
• World Class Facilities - build and operate venues and locations that meet and exceed the
community’s expectations
• Promote Health, Safety, and Wellbeing - provide our residents and visitors access to human
services that facilitate healthy lifestyles and housing assistance
• Destination Promotion - encourage visitation, recreational tourism, eco-tourism, and the
relocation of individuals and businesses
• Economic Vitality and Diversification - promote business friendly conditions that attract,
retain, and grow a diverse economic market
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Strategic Plan
• Fiscal Stewardship - Promote Transparent and Responsible Financial Management
Practices and Resource Allocation In Order To Create A Better, Stronger, and
More Prosperous County For Residents, Visitors, and Businesses
• Effective Procurement - deliver “best-value” goods and
services in a timely and transparent manner
• Grant Funding and Compliance - seek alternative funding
sources with comprehensive oversight to maintain compliance
• Debt Management - ensure that the County’s financing needs
and credit payment obligations are met at the lowest possible
cost with a prudent degree of risk.
• Revenue Stability and Diversification - seek opportunities to diversify revenues and balance
land use categories to minimize the impacts of fluctuating land values
• Reserve Management - maintain reserves based upon limits set through best management
practices in order to provide the County with options for responding to unexpected issues and
provide a buffer against shocks and other forms of risk.
• Budget Planning - engage elected leadership, through the County Manager and senior
leadership team in the process of planning and appropriating available resources among
competing operational and capital initiatives in furtherance of the County’s Vision and
strategic goals
• Forecasting and Reporting - use timely revenue and expenditure models for financial decision
making
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Core Values/Guiding Principles
Honesty & Integrity: We speak and act truthfully, acknowledging mistakes, keeping
commitments and avoiding silence when it may be misleading. We do the right thing even when
it is unpopular or nobody would know the difference.
Service: We value and embrace the opportunity and responsibility to serve our community. Our
customers come first and we will strive to serve them in a friendly, fair, respectful, and efficient
manner.
Accountability: We are individually and collectively responsible for our behavior and
performance. We conduct business in accordance with the highest professional and ethical
standards.
Quality: We strive for continuous improvement in our products, services, programs, and
facilities. We seek to do the entire job right the first time.
Consistency: We provide reliable, steady, and uniform service, to internal and external
customers.
Respect: We treat others with dignity and courtesy.
Knowledge: We are a learning organization. We encourage and promote continuous personal
and professional development as a means of enhancing our team members’ ability to plan for
the future, make good decisions and solve customer problems.
Stewardship: We recognize that we are spending other people’s hard‐earned money. As such,
we carefully manage the resources entrusted to us. We seek to control costs of operations,
improve efficiency and provide the greatest and best value and return on invested funds.
Collaboration: We realize that our success is interdependent on the success of other
organizations, businesses, and institutions of our County, Region, and State. We seek, therefore,
to work cooperatively with these agencies to allocate our collective resources to achieve mutual
goals.
Self‐ Initiating, Self‐Correcting: We are proactive and flexible; quickly adapting to changes in
political, market and financial conditions. We believe that our self‐initiating, self‐correcting
behavior helps us learn and encourages and enables us to be independent and collaborative
problem solvers.
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