TDC Minutes 11/28/2016 - DRAFT (FINAL NOT RECEIVED FROM TOURISM) November 28, 2016
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, November 28, 2016 \�
LET IT BE REMEMBERED the Collier County Tourist Development Cou il ��d ,,.
the County of Collier, having conducted business herein, met on this date at ' '0 \• in a
REGULAR SESSION in Building "F" of the Government Com.. es, Florida
with the Following members present:
Chairman: et missio er Penny Taylor
Nt
Vice Chairma Susan Becker
\JClark Hill
t \ obert Miller
a
" `fi� d (Ski) Olesky (Excused)
101,
Mac Chaudhry (Excused)
Michelle McLeod
Nancy Kerns
(Vacancy)
as
ALSO P' a 'ack Wert, Tourism Director
Michael Obyc, Sr. Sports Marketing Manager
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
Michelle Arnold, Director, Public Transit and Neighborhood Enhancement
Barry Williams, Director, Parks and Recreation
Margaret Bishop, Sr. Project Manager
1
11/22/2016 Collier County,FL:November 28,2016
November 28, 2016
MEETING AGENDA&NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center,Administration Bldg. F, 3rd Floor
3299 East Tamiami Trail,Naples, FL 34112
November 28, 2016 8:3o am
Collier County Commission Chambers
* Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. *AGENDA AND MINUTES
A. Changes and Approval of Today's Agenda
B.Approval of prior TDC Meeting Minutes
i. Regular Meeting 10/24/16
5. Presentations/ Public Comment-(3 minutes each)
A.TDC Member Recognition Ceremony
6. *CONSENT AGENDA
All matters listed under this agenda item are considered to be routine and action will be taken by one motion
without separate discussion of each item. If discussion is desired by a member of the Council,that item(s)will be
moved from the Consent Agenda and considered separately under New Business or Old Business.
A. COASTAL ZONE MANAGEMENT
These items have been before the Coastal Advisory Committee(CAC)and have received a recommendation by
majority vote of the CAC to proceed with the requested work after further recommendation from the TDC for the
necessary tourist tax funding.The TDC is requested to make a finding that each project promotes tourism.
B. BEACH PARK FACILITIES
These items have been before the Parks and Recreation Advisory Board(PARAB)and have received a
recommendation by majority vote of the PARAB to proceed with the requested work after further
recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a finding that
each project promotes tourism.
i. Barefoot Beach Concession Stand
ii. Clam Pass Geotechnical Testing
iii. Beach Maintenance Seasonal Staff
C.TOURISM DIVISION
7. NEW BUSINESS
These items are for review and recommendation by the TDC and have not been reviewed by another County
http://www.cdliergov.net/your-government/advisory-boards-ar authorities/tourist-development-council/tdc-ager des/2016•agendas/november-28-2016 1/3
11/22/2016 Collier County,FL:November 28,2016
Advisory Board and are to be considered for funding by a majority vote and with a finding that each request
promotes tourism.
A. *EVENT FUNDING REQUESTS
i. Revised FBU Local Expense Funding Request Contract Amendment
B. *OTHER TDT FUNDING REQUESTS
i.TDC Beach Shuttle Grant Application
C. *ITB 16-7019 — Printing of Visitor Guides
D. * East Naples Community Park Pickleball Shade Structure
8. OLD BUSINESS
These items have been continued from a previous TDC meeting, or are reoccurring reports for review by the TDC.
A. *Quarterly Financial Review
9. Council Member Discussion
1o. MARKETING PARTNER REPORTS
These reports are provided to TDC members on the digital link above to the County website. The Research Data
Services report will be presented on a monthly basis, and the other reports will be presented at TDC meetings on
an as needed basis. TDC members may request a presentation by the Marketing Partner representative or by
Tourism staff at each TDC meeting.
A.Research Data Services
B. Paradise Advertising&Marketing, Inc.
C. Lou Hammond&Associates
D. Collier County Tourist Tax Collections
E.Miles Partners-Website Activity
F. Digital&Social Media-Paradise Advertising and Zebra Brazil
G.Atilus-Search Engine Optimization
H. Phase V-Fulfillment Services
ii.TOURISM STAFF REPORTS
These activity reports are provided to TDC members on a digital link to the County
website and will be presented to the TDC on an as needed basis. TDC members may
request a presentation by Tourism staff members at each TDC meeting.
A. Director
B. Group Sales
C. Leisure&Travel Trade Sales
D. Sports Marketing
E. Public Relations&Communications •
F. Film Office
G. International Representatives
H.Visitor Centers
12. Detailed Staff Reports
13. Next Scheduled Meeting Date/Location —January 23, 2017 Collier County Government Center,Administration
httpJ/www.colliergov.net/yyour-government/advisory-boards-and-authoritiesAourist-development-council/tdaagendes/2016•agendas/november-28.2016 2r3
11/22/2016 Collier County,FL:November 28,2016
Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112
14.Adjournment
All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in
writing,to the Council prior to the meeting if applicable.
For more information,please contact Jack Wert at(239)252-2402.
If you are a person with a disability who needs any accommodation in order to participate in this proceeding,you
are entitled, at no cost to you,to the provision of certain assistance. Please contact the Collier County Facilities
Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239)252-8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall,before engaging in any lobbying activities
(including,but not limited to, addressing the Board of County Commissioners before the Board of County
Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records
Department.
http://www.colliergov.net/your-government/advisory-boards-ar authorities/tourist-development-counciIftdc-agendas/2016
ager>das/novem ber-28.2016 3/3
November 28, 2016
Any persons in need of the verbatim record of the meeting may request a copy of the video recording from
the Collier County Communications and Customer Relations Department or view online.
1. Call to Order—Commissioner Taylor
Commissioner Taylor called the meeting to order at 8:30 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
•
3. Roll Call
A quorum was established.
4. AGENDA AND MINUTES
A. Changes and Approval of Today's Agenda ,
Ms. Becker moved to approve the Agenda. Second by Mr. Hill. Carrier nan ''sly 6—0.
B. Approval of prior TDC Meeting Minutes
i. Regular Meeting 10/24/2016
Ms. Becker moved to approve the minutes of the Oc 2•, -0 m• .'ng as presented.
Second by Mr. Hill. Carried unanimously 6—0.
5. Presentations/Public Comment- (3 minutes each)
A. TDC Member Recognition Ceremony
The Council recognized former Touris Dev . . °= cil Members Murray Hendel, John
Sorey,III,Rick Medwedeff and Lar ,$a • �r , e ' e on the Council.
6. CONSENT AGENDA \'
All matters listed under this agenda item are considered to be routine and action will be taken by one
motion without separate discussion of each item. If discussion is desired by a member of the Council, that
item(s) will be moved from the Consent Agenda and considered separately under New Business or Old
Business.
A. COASTAL ZONE MANAGEMENT
These items have been before the Coastal Advisory Committee (CAC) and have received a
recommendation by majority vote of the CAC to proceed with the requested work after further
recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a
finding that each project promotes tourism.
None,,
BEACH PARK FACILITIES
These items have been before the Parks and Recreation Advisory Board(PARAB) and have received a
recommendation by majority vote of the PARAB to proceed with the requested work after further
recommendation.from the TDC.for the necessary tourist tax funding. The TDC is requested to make a
finding that each project promotes tourism.
i. Barefoot Beach Concession Stand
Executive Summary "Recommendation to award a work order under Contract Number #16-6618 to
Compass Construction, Inc.for the renovation of the Barefoot Beach Concession facility in the
amount of$49,295.00 and make a finding that this expenditure promotes tourism" dated November
28, 2016.
2
November 28, 2016
ii. Clam Pass Geotechnical Testing
Executive Summary "Recommendation to award a work order to Forge Engineering Inc., using
Contract Number #13-6164 Professional Services for Engineers and Architects,for geotechnical
testing at Clam Pass Beach Park for$4,965.00 and make a finding that this expenditure promotes
tourism" dated November 28, 2016.
iii. Beach Maintenance Seasonal Staff
Executive Summary "Recommendation to approve one (1) Collier County Tourist D ' sment
Council Category "A" Grant Application for Beach Park Facilities for Fiscal Year I i e
Total Amount of$46,368, approve necessary budget amendment, and to make th \< 'ng .t the
project promotes tourism" dated November 28, 2016.
C. TOURISM DIVISION
None `\
Ms. Becker moved to recommend the Board of County Commissioners approve the items listed on
the Consent Agenda (Item #6) and hereby finds the items promote tourism. Second by Mr. Hill.
Carried unanimously 6—0. „ \\
7. New Business `%,
These items are for review and recommendation by the TDC and have not been reviewed by another
County Advisory Board and are to be considered for funding by a majority vote and with a finding that
each request promotes tourism.
A. EVENT FUNDING REQUESTS
i. Revised FBU Local Expense Funding Reirest Contract Amendment
Mr. Obyc presented the Exec nom.e%um "Recommendation to approve Amendment #1 to
Tourism Category B Contras lier County and Football University, LLC for 2016
Football Universi (FB - ,e •x:_°..ses with a revised local support budget of$136,735 and
make a finding t,';N\ • a na di promotes tourism" dated November 28, 2016 for
consideration. - ,ot):
• The event wf1 ost 24 teams this year as opposed to 12 in 2015.
•
• he : e tional s will require an increase in the number of fields to be rented,
d(-g` game officials, scorekeepers and other support personnel such as security
• cers, ems;
he : 'ginal funding request was developed in the late spring of 2016 and Staff was not
a e t the total number of teams that would be participating in the event.
Ms. Becker moved to re-recommend the Board of County Commissioners approve Amendment
ourism Category B Contract between Collier County and Football University,LLC for
6 Football University (FBU) event expenses with a revised local support budget of$136,735
* d hereby finds the item promotes tourism. Second by Ms. Kerns. Carried unanimously 6—0.
B. OTHER TDT FUNDING REQUESTS
i. TDC Beach Shuttle Grant Application
Ms. Arnold and Mr. Williams presented the Executive Summary "Recommendation to approve
Category "A" Tourist Development Council Grant applications from the Public Transit&
Neighborhood Enhancement Division and the Parks and Recreation Division for a three year
3
November 28, 2016
grant totaling$412,250; authorize the Chairman to sign Grant Agreements following County
Attorney's approval; and make a finding that these expenditures will promote tourism" dated
November 28, 2016 for consideration. They noted:
• The request involves a three-year Grant to provide CAT (Collier Area Transit) service to
the beaches.
• The service would initiate at North Collier Regional Park(NCRP) and traverse to Conner
Park serving beach access points along the way.
• The service is anticipated to begin in FY17 and operate seasonally December through
April.
• The hours of operation will be from 9 am to 3 pm daily with a one-way f e of$1.50 per
user.
• The fare is based on the current CAT system approved rate.
• The TDC would be responsible for 50 percent of the cost and prow':- ke'‘sg for the
program.
• The service will connect to CAT routes serving other touri .. •e ' ation aples Botanical
Garden, museums, shopping, dining, etc.).
The following was noted under Committee discussio
• Concern the fare of$1.50 fare maybe too low is'V ass. ated with the service.
Staff to provide an analysis of costs for Council ,,. ‘‘\ "",. ‘ y changes in fare would
require a public notice, etc.
• Consideration should be given to exten�� :• e ho i' of operation beyond the proposed
3:00 pm cut off. �\a
• The bus will be leased ansrt . o .k with seating for approximately 50
persons. `
• There will be no charge fo n •tCRP.
• Concern on using TDC f?:::project given the service may be used by inland
residents as opposed 7\ o
• Marketing effortsocon those patronizing the inland hotels/motels given those
potential, 's ,ul *' re Blvd. or in the City of Naples generally have ready access to
the beach* ,
• It would be .' i eficial to periodically review ridership data to ensure the goals associated
vit proposprogram are being met.
Mr. Hill moved to recommend the Board of County Commissioners approve Category "A"
Tour D' {:opment Council Grant applications from the Public Transit& Neighborhood
En , r en t ivision and the Parks and Recreation Division for a three year grant totaling
0, ° thorize the Chairman to sign Grant Agreements following County Attorney's
Ai _ rova nd hereby finds the item promotes tourism. The motion is subject to staffproviding a
to the Council on the performance metrics of the program within 6 months after
iation. Second by Ms. Becker. Carried unanimously 6—0.
C. ITB 16-7019—Printing of Visitor Guide
Mr. Wert presented the Executive Summary"Recommendation to award ITB #16-7019-Printing of
Visitor Guides to Graphic Reproductions, Inc.for the Tourism Department to print Collier County
Visitor Guides and make a finding that this action promotes tourism" dated November 28, 2016 for
consideration. He noted:
4
November 28, 2016
• The project for the Visitor Guides has been separated into design and printing activities with
this request being for the printing contract.
• The type of binding ("Saddle vs. Perfect Bound") is based on the number of pages of the final
publication production (60 vs. 68)with cost variances as shown in the Executive Summary for
the various options.
• The item was competitively bid with the lower bidder being Graphics Productions, Inc. of
Titusville, FL and the copies are expected to be delivered by the end of December.
Council discussion occurred noting it may be beneficial to set parameters for the printing given the
price fluctuations for the publication's binding.
Ms. Becker moved to recommend the Board of County Commissioners approve Recommendation to
award ITB #16-7019-Printing of Visitor Guides to Graphic Reproductions,Inc.for the Tourism
Department to print Collier County Visitor Guides subject to the publication being "Perfect Bound"
if it is 60 pages in length and "Saddle Bound"if it is 68 pages in length. She hereby finds the item
promotes tourism. Second by Ms. Kerns. Carried unanimously 6—0.
D. East Naples Community Park Pickleball Shade Structure
Mr. Williams and Ms. Bishop presented the Executive Remi dation to award
Invitation to Bid No. 17-7055 to the lowest qualified respo . '.der for the "East Naples
Community Park Pickleball Shade Structure, " authorize the, air an *execute the contract make a
finding that this expenditure promotes tourism, an' x, orize e necessary budget amendments"
dated November 28, 2016 for consideration. They or
• The project involves construction of$ +.�, - for the championship pickleball court at
East Naples Community Park
• The structure will encompass t. e e -ating •vided for spectators during the final
event.
•
• When the temporary ble. ` e r ved, other courts/areas adjacent to the championship
court will benefit from h al .1' protection provided allowing for a year around benefit
for users.
• Lighting of t ar= iskso •. luded in the project.
• The project wapet' y bid and the price quote was lower than pre-construction
estimate,
Speaker
Jim Ludwig noted in addition to the championship event, the court will be utilized year-round for
summer camps, youth and adult leagues, etc.
Commissioner Taylor moved to recommend the Board of County Commissioners approve Award
Invitation to Bid No. 17-7055 to the lowest, qualified responsive bidder for the "East Naples
Community Park Pickleball Shade Structure,"authorize the Chairman to execute the contract,
'make a finding that this expenditure promotes tourism, and authorize the necessary budget
amendments and hereby finds the item promotes tourism. Second by Ms. McLeod. Carried
unanimously 6—0.
8. Old Business
These items have been continued from a previous TDC meeting, or are re-occurring reports for review by
the TDC.
A. Quarterly Financial Review
5
November 28, 2016
Mr. Wert presented the Executive Summary "Tourist Development Tax FY 16 Fourth Quarter
Financial Review" dated November 28, 2016 for information purposes. He provided an overview of
the report.
The Council requested future reports be altered to include year over year comparison data where
applicable.
Discussion occurred on the measures utilized by the County to ensure condominium and ftgle family
homes rentals are tracked including those booked by services such as Airbnb, Home and iW , etc. —
Staff reported the County Tax Collector's Office does have enforcement protocols for s g
homes, however at this point there is not avenue available to collect revenue from th ." ade Saing
services. \ °
Ms. Kerns moved to recommend the Board of County Commissioners dirrf OW*contact
representatives of Airbnb,Home and Away, eta as necessary to determ any mechanisms that
may be instituted to collect the Tourist Development Tax on renta . 441trough the
organizations. Second by Commissioner Taylor. Carried unano •``
9. Council Member Discussion
Ms. Kerns requested an update on the renovations for the ne sr °� er in downtown Naples -Mr.
Wert reported the project is ongoing with Staff dealing with bu' ng code ues with the City of Naples
as the renovation of the rail car is a unique project. *. ticipa construction initiating in the first
quarter of 2017.
Commissioner Taylor requested Staff prode �« • !e •regate amount of funds spent by area
hoteliers for promoting the destination r. e eV suld assemble the data for the Council's
review.
10. Marketing Partner Reports
These reports are provided to TDC members on the digital link above to the County website. The Research
Data Services report will be presented on a monthly basis, and the other reports will be presented at TDC
meetings on an as needed basis. TDC members may request a presentation by the Marketing Partner
representative or by Tourism staff at each TDC meeting.
Marketing P theports november 28,2016
A. Researc ices—Dr. Walter Klages
"Research \ s rt— #es Research and Research Data Services, Inc.
•
B. Par.i is*A ert1 g—Cedar Hames/Nicole Delaney
Pa ,v• ing and Marketing Inc—Marketing Report
\\`,..
Lo . .i mond Group -Jonell Modys
"Lo . ammond Group and CVB PR Team Public Relations Report"
D. Collier County Tourist Tax Collections—Jack Wert
"Collier County Tax Collector Tourist Tax Collections"
E. Miles Partners—Website Activity—Buzzy Ford
"Web Site Analytics"
6
November 28, 2016
F. Digital & Social Media- Paradise Advertising and Zebra Brazil
"Brazil Social Media Marketing"
G. Atilus—Search Engine Optimization
"Digital/Social Media Marketing"
H. Phase V- Fulfillment Services—Jack Wert
"Phase V Fulfillment Services"
11. Tourism Staff Reports
These activity reports are provided to TDC members on a digital link to the County
website and will be presented to the TDC on an as needed basis. TDC members may \
request a presentation by Tourism staff members at each TDC meeting. �
A. Director—Jack Wert :O
B. Group Sales—Debi Benedetti
C. Leisure and Travel Trade Sales -
D. Sports Marketing
E. Public Relations & Communications—Jonell Modys
F. Film Office—Jack Wert
G. International Representatives—Jack Wert
H. Visitor Centers—Lori Lou Waddell
12. Detailed Staff Reports
Submitted
13. Next Scheduled Meeting Date/Location u'itlb,2017—8:30 a.m.
Collier County Government Center ' ims tion Bldg. F,3rd Floor,
3299 East Tamiami Trail,Naples,' •
•
There being no further si •sse good of the County, the meeting was adjourned by order of
the chair at 11:15 A.M. "t
•
C 1 LLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Chairman, Commissioner Penny Taylor
These minutes approved by the Board/Committee on as presented or
as amended
7