Agenda 11/15/2016 Item #16F1 16.F`.1
11/15/2016
EXECUTIVE SUMMARY
Recommendation to approve Tourist Development Tax Category "B" funding to support eight
upcoming FY 17 Sports Events up to a total of $68,200.00 and make a finding that these
expenditures promote tourism.
OBJECTIVE: Approve funding support for managing and supporting eight upcoming sports events in
Collier County during FY 17.
CONSIDERATIONS: Collier County is scheduled to host the following events in December 2016 and
January 2017. The Tourism Division Sports Marketing Team has attracted these prestigious events to our
community. The projected hosting costs to manage and support these events are based on our past
experience with these and similar events. The Tourism Division proposes to pay Parks and Recreation for
the field rental and staff overtime support for each event. Field rental and staff overtime are authorized
expenditures for the BCC approved sports assistance program. Funding for these events is subject to
BCC approval.
Florida State Pickleball Championship will take place December 9-11, 2016. This is a tournament that
is part of the Southern Tropics Series. The event is projected to attract 300 athletes and an estimated 250
room nights. The expenses to be paid for this event will be facility rental to East Naples Community Park
up to $4,000.00 and Park staff overtime costs up to$1,500 for a total cost of$5,500.
Sports Recruiting Showcase will take place December 10-11, 2016. This event is a soccer showcase
tournament featuring ages 15-18. This is a second year event in the County, and is projected to bring over
40 teams and generate an estimated 300 room nights. The expenses to be paid for this event will be
facility rental to North Collier Regional Park and assistance with FYSA sanctioning fees up to $3,350 and
Park staff overtime costs up to $1,500 for a total cost of$4,850.
NFHCA - Winter Escape Field Hockey event will take place from January 2-8, 2017. This will be the
second year for Collier County to host this event. In January 2016, this event attracted over 2,000
participants and visitors and generated nearly 2,500 room nights. The 2017 event is projected to bring
4,000 visitors to the County and generate 4,500 room nights. In addition, the event attracts college
coaches to scout and potentially recruit the top Field Hockey talent from around the nation participating in
this event. This is a marquee event that helps promote Collier County as a premier destination for field
hockey competition. The expenses to be paid for this event will be a facility rental to North Collier
Regional Park of$6,700.00, assistance with advertising, security, and insurance of$7,500, the purchase
of much needed Field Hockey goals for use in this large tournament and for future field hockey events in
Collier County of$8,000 and park staff overtime of$1,500. The total requested for this event is cost of
$23,700.
HITS Triathlon will take place January 6-8, 2017. This annual event is a unique endurance competition
that has been in Collier County for six straight years. The 2016 event attracted 700 out of area
competitors and generated over 500 room nights. The 2017 event is projected to attract 700 out of town
competitors and generate over 500 room nights.
Over 1,200 athletes participated in the 2016 event and HITS plans to grow that number in 2017. The
expenses to be paid for this event will be assistance from Collier County Sheriff Deputies for road and
traffic control up to $11,500.00.
Dimitri Cup - l' Weekend Youth soccer tournament that will take place January 14-16, 2017. This is a
boys and girls soccer event attracting approximately 250 teams. The event has taken place in Collier
Packet Pg. 1495
16.F.1
11/15/2016
County for twelve years and promises to continually grow. The 2017 event is estimated to generate 2,400
room nights. The expenses to be paid for this event will be a facility rental to North Collier Regional Park
and assistance with FYSA sanctioning fees up to a total cost of$5,950.00 and Park staff overtime costs
up to $1,500 for a total of$7,450.
Dimitri Cup - 2"d Weekend Youth soccer event will take place January 21-22, 2017, attracting boys and
girls ages 13-14. The event has taken place in Collier County for thirteen years and is projected to
generate 1,200 room nights in 2017. The expenses to be paid for this event will be a facility rental to
North Collier Regional Park and assistance with FYSA sanctioning fees up to $3,350 and Park staff
overtime costs up to $1,500 for a total of$4,850.
Dimitri Cup -3rd Weekend Youth soccer event will take place January 28-29, 2017. This event has been
held in Naples for thirteen years and generated over 600 room nights in 2016 and attracts boys and girls
ages 15-19. The 2017 event is projected to generate approximately 800 room nights. The expenses to be
paid for this event will be a facility rental to North Collier Regional Park and assistance with FYSA
sanctioning fees up to a total cost of $3,350 and Park staff overtime costs up to $1,500 for a total of
$4,850.
Winter Classic Pickleball Tournament will take place January 27-29, 2017. This event is part of the
Southern Tropics Series and will be the second year for this event at East Naples Community Park. In
2016, the event attracted over 250 participants and promises to increase registrations in 2017. The
expenses to be paid for this event will be a facility rental to East Naples Community Park up to a total
cost of$4,000.00 and Park staff overtime costs up to $1,500 for a total of$5,500.
FISCAL IMPACT: Funding of up to $68,200.00 for these eight events is included in the BCC approved
FY 17 Tourism Division budget in Fund 184 for Sports Marketing Event support.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this
action.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended
approval of this item 7-0 at the October 24,2016 meeting.
LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote
for approval. -CMG
RECOMMENDATION: That the Board of County Commissioners approves Tourist Development Tax
Category "B" funding to support eight 2016-17 upcoming sports events up to $68,200.00 and make a
finding that these expenditures promote tourism.
Prepared By: Michael Obyc, Senior Sports Marketing Manager
ATTACHMENT(S)
1. Sports Events Dec-Jan backup (PDF)
Packet Pg. 1496
16.F.1
11/15/2016
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.1
Item Summary: Recommendation to approve Tourist Development Tax Category "B" funding to
support eight upcoming FY 17 Sports Events up to a total of$68,200.00 and make a finding that these
expenditures promote tourism.
Meeting Date: 11/15/2016
Prepared by:
Title: Tourist Development Tax Coordinator—Tourism
Name: Kelly Green
10/26/2016 1:17 PM
Submitted by:
Title: Division Director-Tourism—Tourism
Name: Jack Wert
10/26/2016 1:17 PM
Approved By:
Review:
Q Tourism Jack Wert Additional Reviewer Completed 10/26/2016 8:57 PM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 10/27/2016 1:30 PM
County Attorneys Office Jeffrey A.Klatzkow Level 3 County Attorney's Office Review Completed 10/27/2016 3:22 PM
Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 10/27/2016 4:29 PM
Budget and Management Office Ed Finn Additional Reviewer Completed 10/28/2016 10:25 AM
County Manager's Office Nick Casalanguida Level 4 County Manager Review Completed 11/06/2016 6:01 PM
Board of County Commissioners MaryJo Brock Meeting Pending 11/15/2016 9:00 AM
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Estimated Room Nights Funding Range
500 and over $4,500-$6,500+
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200-499 $2,400-$4,499 Q
100-199 $1,201-$2,399
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Collier County Tourism Sports Event Assistance Application
1. Organization Making Request PicklPhali For AU m
2. Non-Profit Tax ID No. 47-3025218
or Federal Tax ID No.
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3. Contact Person/Responsible Party Jim Ludwig
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4. Address 8187 Sanctuary Drive #2
5. city: Naples State FL zip 34104 0
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6. Cell #: 784-2242 Alternate phone# F-
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7. Email: jim@pickleballforall.org o
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8. Name of Event: Florida State Pickleball Championship
9. Website: vvww pirk1 ballforall.org
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11.Sanctioning Organization:
12.Event Date(s)
December 9-11, 2016
13.Description of Event (Format, participants, sanctioning body, etc) 0
Pickleball Tournament Skill/Age Competition
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This is part of the Southern Tropics Series of Tournaments.The first being held in FbnJary a
of 2016 with 266 participants. o
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Summarize your marketing plan for the event including ail planned media. 1t m
We are advertising through the social media of US OPEN Picklebali Academy. Pickleball
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Total Number of Expected Visitors from outside of Collier County: E
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Protected BcQpmmcsiation Room Niahts for event:
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The US OPEN Pickieball Academy will be running a GetawatyoCampthfor 3 days
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and concentrated clinics on the afternoon prior to theo
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Certification and Compliance :5
I hereby certify that the information contained in this application is true and correct to
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the best of my knowledge and that I have read the Policies and Procedures of the
Collier County Sports Event Assistance Program and will abide by all legal,financial,
and reporting requirements as a condition of receiving grant funds from the Collier 0
County Tourist Development Council. Please attach written authorization from
organizing entity showing authority to apply for this funding.
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and reporting requirements as a condition of receiving grant funds from the Collier
County Tourist Development Council. Please attach written authorization from
organizing entity showing authority to apply for this funding.
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Collier County Tourism Sports Event Assistance ADDlication .2
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1. Organization Making Request HITS, Inc. o
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2. Non-Profit Tax ID No. U
or Federal Tax ID No. 30-0333044
3. Contact Person/Responsible Party John A. Eickman
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4. Address 319 Main Street
5. City: Saugerties State NY Zip 12477
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6. Cell #: 914-489-7325 Alternate phone# 845-247-7275 0
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8. Name of Event: HITS Triathlon Series-Naples c
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11.Sanctioning Organization: USA Triathlon
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HITS produces exceptional triathlons that deliver a challenging multi-sport experience,with courses geared tc 5
the needs, level of training, endurance capacity and personal goals of each athlete.At each venue we offer fiv w
triathlon races over a 2-day period consisting of swim, bike and run. In addition to providing a product for the L
seasoned athlete,we believe it's also important to introduce the sport of triathlon to those who ma have neve a
thought that they could compete in or complete a triathlon. There is no qualifying criteria per say,though we at
sanctioned by the USA Triathlon(USAT)and adhere to their governing body's guidelines and rules. Athletes m
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must be 18 years of age in order to compete in the Full Distance race, 16 yrs for the Half distance, 12yrs for th c
Olympic&Sprint distances and 7 yrs old for the Open.
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14.History of Event(Past cities event has been held in, past participants, past
number of participants and visitors, etc) o
This event first took place in Naples FL,January 2012.2017 will represent its sixth year.Event history: Q-
Year #Participants Total Visitors Room Value Rm-Nts rn
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2016 1287 / 740 1110(out of town) 550 $ 82,500 t3)
2015 1104 / 532 884(out of town) 501 $112,725
2014 1230 / 840 1845 1025 $168,750
2011, 1075 / 656 1612 550 02,500
Summarize your marketing plan for the eventincluding all planned media. m
Regional and local advertising in newspapers such as Endurance Magazine and Endurance Sports media Group plus
national digital advertising(Active.com&Endurance Sportswire). Local and regional distribution of rack cards, poster: a,
etc.; attendence at triathlon and running expos. a)
asEconomic Impact/ participant projections
Total Number of Expected Visitors from outside of Collier County: 700 E
Proiected Accommodation Room Nights for event: 520 a
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Additional information to support visitor and participant projections
Total registration for 2016 was 1,287. 2017 registrations are on track with 2016 registrations as of
the same date. o
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EVENT BUDGET
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)VENT EXPENSES:
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Intended Uses of Tourist Tax Grant Funds:
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additional sheets if necessary.
Collier County Sheriffs Office-Preliminary Cost Estimate $ 54,000.00
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Total Tourist Tax Funds Requested: $ 11,500.00
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1. Organization Making Request / .5,9- e/A vt,=-7
2. Non-Profit Tax ID No.
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Certification and Compliance
I hereby certify that the information contained in this application is true and correct to
the best of my knowledge and that I have read the Policies and Procedures of the
Collier County Sports Event Assistance Program and will abide by all legal,financial,
and reporting requirements as a condition of receiving grant funds from the Collier
County Tourist Development Council. Please attach written authorization from
organizing entity showing authority to apply for this funding. m
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1. Organization Making Request /9/679--,_..2414/
2. Non-Profit Tax ID No.
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I hereby certify that the information contained in this application is true and correct to 0
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Collier County Sports Event Assistance Program and will abide by all legal,financial,
and reporting requirements as a condition of receiving grant funds from the Collier
County Tourist Development Council. Please attach written authorization from
organizing entity showing authority to apply for this funding. m
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Collier County Tourism Sports Event Assistance Aopiicatton
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1. Organization Making Request Pir-kleball For Ali ,
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2. Non-Profit Tax ID No. 47-3025218
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3. Contact Person/Responsible Party Jim Ludwig
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January 27-29, 2017 .a
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number of participants and visitors, etc) Q
This is part of the Southern Tropics Series of Tournaments.The first being held in Februar
of 2016 with 266 participants. o
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We are advertising through the social media of US OPEN Pickiebali Academy, Picklebail
For Ail and the US OPEN PiickJebell Championships
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Economic Impact I participant projections
Total Number of Expected Visitors from outside of Collier County:
Protected Accommodation Room Nights for event 250
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Additional information to support visitor and participant projections
The US OPEN Pickiebali Academy will be running a Getaway Camp for 3 days prior to the event ~
and concentrated clinics on the afternoon prior to the start of the event to encourage extender o
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EVENT BUDGET
JVE]EXPENSES:
Intended Uses of Tourist Tax Grant Funds:
Please refer to authorized and unauthorized uses on page 4_Provide an itemized summary
indicating the intended use of Tourist Development Tax(TilT)fiords_ Please be as explicit asto
possible,including planned cities where advertising or promotional materials will be N
placed.Indicate the total amount you plan to spend for each category or promotion. Use a
additional sheets if necessary.
Park Rental ice< 10/1/
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Certification and Compliance
I hereby certify that the information contained in this application is true and correct to
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the best of my knowledge and that I have read the Policies and Procedures of the
Collier County Sports Event Assistance Program and will abide by all legal,financial, N
and reporting requirements as a condition of receiving grant funds from the Collier 2
County Tourist Development Council. Please attach written authorization from
organizing entity showing authority to apply for this funding.
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Name: Jim Ludwig
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Organization: Pickleball For All
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2660 N. Horseshoe Drive, Suite 105
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