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Agenda 10/11/2016 Item #16D 9 Proposed Agenda Changes Board of County Commissioners Meeting October 11,2016 Continue Item 16B4 to the October 25,2016 BCC Meeting: Recommendation to approve Change Order#4 to extend Contract 13-6012 with RWA Consultants,Inc.,for an additional 552 days;increase the contract amount by$70,650.00;and authorize the Chairman to execute the Change Order to permit the completion of11 the Thomasson Drive/Hamilton Harbor Streetscape Design Project in order to promote safer vehicular and pedestrian traffic movement. (Staffs request) Move Item 16D6 to Item 11E: Recommendation to approve thirteen sub-recipient agreements for projects previously approved in the FY 2016-17 Action Plan for the Community Development Block Grant,HOME, and Emergency Solutions Grant Programs. (Commissioner Taylor's request) Move Item 16D9 to Item 11F: Recommendation to approve the rebranding of the Collier Area Transit (CAT) logo to be used on all printed and digital media materials in order to ensure the success of Collier Area Transit's brand identity. (Commissioner Taylor's request) Continue Item 16F6 to the October 25,2016 BCC Meeting:Recommendation to approve Amendment#1 to Tourism Category"B"Contract#16-7008 between Collier County and Spirit Promotions for reimbursement of the operating expenses for the 2017 US Open Pickleball Championships in the amount of$60,000 and make a finding that these expenditures promotes tourism. (Staff's request) Deny Item 16J5 until such time as the Clerk certifies that the payables presented in this report have been pre- audited as previously specified by the Board: To provide to the Board a "Payables Report" for the period ending October 5,2016 pursuant to the Board's request.(Staff's request) Time Certain Items: Item 10B to be heard immediately following Item 5A Item 11C to be heard immediately following Item 10B Items 9A,9B and 9C to be heard immediately following Item 11C Note: Items 16E5 and 16E6: Ex Parte disclosure is not required for these items. (County Attorney's request) Item 16F1: The following is added to clarify and complete the public record related to this action: The Code of Laws(Ch 74—Impact Fees)provides that impact fees that are overpaid may be reimbursed within 4 years of payment. The impact fees related to this request were paid more than 4 years ago; however this development is built out and there is no future development for which to apply the overpayment. Impact fees cannot be charged in excess of the demand created. Therefore,in this case,a reimbursement is due and the Board authorizes an exception to current regulations. (Staff's request) Item 16K3 title should read: Recommendation to appoint a-member two members to the Collier County Citizen Corps. (County Attorney's request) 16.D.9 10/11/2016 EXECUTIVE SUMMARY C Recommendation to approve the rebranding of the Collier Area Transit (CAT) logo to be used on all printed and digital media materials in order to ensure the success of Collier Area Transit's brand identity. OBJECTIVE: To provide for an updated look for the Transit system. CONSIDERATIONS: Collier County began Fixed Route Transit Service in February 2001. During its first year of operations Collier Area Transit(CAT)operated 6 buses on 5 routes with a ridership of 97,571 during the first year of operations was 97,571. Today CAT's Fixed Route System operations 19 routes covering most of the urban areas of the County including North Naples, Central Naples, Golden Gate City,Marco Island,Immokalee,and Golden Gate Estates with ridership over 1 million annually. The success of the system can be attributed to the excellent level of service provided to the community over the years. Staff would like to build upon this success with providing a new look for its logo to be used on future printed and digital media materials. The current logo resembles a panther and has been mistaken for panther crossing signs. The new logo keeps the image of a cat but also introduces a transportation component of a road and a palm tree component which ties it to the Countywide logo. Current Logo Proposed Logo S s3 C _ \ . ' ,..'t us''4; ' r1;:ii j ooArm Ira 10 COLLIER 1RANSIT <<4., AREA TRANc'sC Staff is also proposing a logo for the Paratransit system that has never had a logo. The logo also contains a cat to tie it to the fixed route system,but it also includes the word"connect"to show the connection to the fixed route and includes icons that represent all the places that the Paratransit system connects its passengers to. k, ne I) : .*. : Er4 n■ ice •cOnnect tuna.. dud Connecting the Community through Public Transportation The attached manual has been prepared for the use by staff and other to ensure the logo is implemented consistently. Both logos were endorsed by the Public Transit Advisory Committee(PTAC)and the Local Coordinating Board(LCB). FISCAL IMPACT: This item has no fiscal impact. The logo will be placed on items and materials as they are scheduled for reprinting. GROWTH MANAGEMENT IMPACT: This item has no Growth Management impact. LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney, raises no legal cissue,and requires majority support for approval. -JAK Packet Pg. 1555 16.D.9 10/11/2016 RECOMMENDATION: To approve the new logo for the Collier Area Transit system, for both the Fixed Route and Paratransit systems logo to be used on all printed and digital media materials in order to ensure the success of Collier Area Transit's brand identity. Prepared by:Michelle Arnold,PTNE Division Director ATTACHMENT(S) 1.CAT Logo Manual (PDF) 0 Packet Pg. 1556 16.D.9 10/11/2016 COLLIER COUNTY Board of County Commissioners Item Number: 16.D.9 Item Summary: Recommendation to approve the rebranding of the Collier Area Transit (CAT) logo to be used on all printed and digital media materials in order to ensure the success of Collier Area Transit's brand identity. Meeting Date: 10/11/2016 Prepared by: Title: Division Director-Pub Tran&Nbrhd Enh—Public Transit&Neighborhood Enhancement Name: Michelle Arnold 09/27/2016 9:06 AM Submitted by: Title: Division Director-Pub Tran&Nbrhd Enh—Public Transit&Neighborhood Enhancement Name: Michelle Arnold 09/27/2016 9:06 AM Approved By: Review: Public Services Department Amanda O.Townsend Level 1 Add Division Reviewer Completed 09/27/2016 10:50 AM Public Services Department Hailey Margarita Alonso Level 1 Division Reviewer Completed 09/27/2016 4:13 PM Public Services Department Steve Carnell Level 2 Division Administrator Review Completed 09/28/2016 10:17 AM Grants Therese Stanley Additional Reviewer Completed 09/30/2016 3:06 PM Office of Management and Budget Valerie Fleming Level 3 OMB Gatekeeper Review Completed 09/28/2016 2:49 PM County Attorneys Office Jeffrey A.Klatzkow Level 3 County Attorneys Office Review Completed 09/30/2016 5:10 PM Budget and Management Office Ed Finn Level 3 OMB 1st Reviewer 1-4 Completed 10/03/2016 3:51 PM County Manager's Office Nick Casalanguida Level 4 County Manager Review Completed 10/03/2016 11:19 PM Board of County Commissioners MaryJo Brock Meeting Pending 10/11/2016 9:00 AM Packet Pg. 1557 ;wx L. � F F r L. v CD •� � 4-4' " a4ro to- , � ,;',., , ...0" ri, IN,' 4''''', 04 ' f, �. CO Nf-,, ' "5 {. 3 " P 'CIL, '#< t'.=1.:;,,g,,:' ',24.,-7 ..,:-;' ,''' \ .0 '3,',, %*:. 4y.,--- - ,,,,..- �.a�F qty :,�:' ''' ''...64'-''.X. '....,. �rz l4 2 11011 0 (Nr.„ alimmi IIIIIIIII _1 RTI-N. -Nco �:1 AREA# , k IA4 :mss;,. .4. 9 "•irt { a !P', r2ete 3.Y #,t;" i y 5 ¢3:tW. i it Y� .s fr� ,".�.. {0.,•30,',74,".. ; a , xVI!iLCOLLIER AREA TRANSIT x � E., . .-‘ V* Alk '� ,t 4 'z ' Ai..,pu' k 751 Packet Pg. 1558 t # k C s s `fir r �" 4-'4 �i�� ,. r: 16.D.9.a CAT's BRANDING Collier Area Transit's brand manual is designed as an easy-to-follow guide that communicates the brand identity L and helps you use the critical components of this manual a effectively and correctly. 0 N The various elements of the identity system are illustrated, and coN 'ieir specific usage is described to be relevant to a wide range of communication applications. 0 0 J The effectiveness or success of the corporate identity, however, depends entirely on its consistent implementation. It is critical for Collier Area Transit (CATS to adhere to these guidelines to ensure that the brand continues to convey its a message of being the best public transportation, to all its community. f Collier Area Transit(CAT) ©2016 1091516 Packet Pg. 1559 16.D.9.a CAT LOGO w, c �l iS L .15 co (" "1,O< 11111111111 /1011 ' N CeF11,` NS‘A AREA TR. 0 J Collier Area Transit (CAT) is committed to providing safe, accessible and courteous public transportation services within Collier County, which is flexible to the mobility needs y of the community. Keeping these characteristics in mind, the logo design is a combination of slender curves, pure and unique shapes, colors and typography intended to remain current and never looks out of style even with the change in time. In addition, the logo design establishes a clean, fun and vibrant vibe, which reflects the warmth and serenity of Collier County. Collier Area Transit(CAT) © 2016 1091516 Packet Pg. 1560 16.D.9.a ii....0G0 TYPE oY 3' aR;gi. /.. C 01 as i I— \. U 44N CO\ , RS• 3 G, 0 .,, - ' RS 110111 0 (-\ imiliiill 111111111111 < a �® • `� U �R ANS AREA TR V toa i y�z}� ^s , �'RFS- x �' ,1 { r _ i �'� Ya-. "`'t= s ax s,,' � 1 rte' �' tb + .'�� ,r�;�•y u's w* s "`S'`' *-t,.a 7 F x r ,:.,H �-„,, .z 'r, `'� ,yd .41,,,,,,,i„,4,,,,,,4,,,.,, , l #E66113 TO#F49200 #005545 TO#2BAC3A #8B5D39 TO#6A6C6C #005545/Pantone343C GRADIENT GRADIENT GRADIENT Packet Pg. 1561 Collier Area Transit(CAT) © 2016 1091516 16.D.9.a 11.SIZE RECOMMENDATIONS Choosing the right signature size on different platforms helps to convey a strong and cohesive brand identity. CAT logo should always be legible with the name of the system "Collier Area Transit" displayed clearly so it is easy to read from an appropiate distance. L. U Large &display version can be used on printing or large c, 4,4,44 scale items. /kR AREA TRP` ' �� 3.37 in 4in a 0 a) 0 J U Medium version is suitable for o` use on many print applications. <<'FRAREA rRr,,s`� 1.82 in 2.16 in Absolute minimum size on any medium. This version is to be used only where there's restricted space. F�AaEATRP,N,\ 1.26 in 1.5 in Collier Area Transit (CAT) © 2016 1091516 Packet Pg. 1562 16.D.9.a J N ACC E PTA B L E USAGE The proper logo usage is crucial on all printed and digital media materials in order to ensure the success of Collier Area Transit's brand identity. It would be inappropriate to use the logo in the following manner. fisa ` a'.' '44' a7 ii , (1 CCI L L R <t�FRAREA 7RAN5�t Coso Nos or Cr <</ER AREA C.) N co NO DISTORTION NO TILTING N Toa a al E 0 a, 0 J Arum pose n kci njiw eur por don de esta oe aom fr Ism en la noche por qwte rtr "°:,,,, '''.4',J 74 Q 498 , �� ' tyrel, s U �y games °^. C gY d n the � 3na � , � lkj i lorum pose x� n kci to t '3 njiw u '•ur por "4:: don ....,„ e esta - Q oer �'o """ ' om fr ° Ism </FR AREA TRANS, -".,la noche por qwte rtr 498 tyrel,games n t`'om COLLIER AREA TRAN51 iry to NO INTRUSION OF CLEAR SPACE DISPLACING VISUAL ELEMENTS Collier Area Transit(CAT) © 2016 1091516 Packet Pg. 1563 I 16.D.9.a SECONDARY LOGO/ 2 COLORS The color of the logo may be altered when used in very special occacions, such as wayfinding signage (bus stop), when a two color print is theonly option or when the background color interferes with CAT's logo readability. c:) c -0-- c 4, ca ,•ittz'ir,''-. ,„4*1',:::1..,,,..,,,,,,r) ,,p-wti,..,-: ,Is -'117..? '341,-,,ttz, A- Vil;:.. $T1. i,....R.'tto:,,t' el ,,iq -6 . m 44,1:0''''4''''''''1,,,,,:''';:v'.:'-i: ' alli, ...„2„'L-44,,„ t.,4„:,-,,,:. \1.,,,.,:-,..,,,..•,, 4,0_,,,,,t- , °,,,, : Ni!„,viir '""'`,p4 g' ,,,,,,,,,,t,,`"' '',64,tii,V' . "*113.° Si4i, iiim..al 0 co 110 agillil C(:) ..r, 0APril. TI\ X C.5) S D 0 (-'04 41"111 TPS' -c s i 'ii, gis, AREA c4/1 ..p/1-1,, RN‘ t.) c 0 E 0 < . at , e. _ ... \ 2/": 0 •ittitttItt. CaliZMN ;363 ` S\'C AREA Packet Pg. 1564 Collier Area Transit(CAT) © 2016 I 091516 16.D.9.a ? RIMARY COLORS — CAT The following approved colors must be used to ensure the logo is staying consistent on every marketing collateral material. Gradients Swatches }, �a 6 r 4',' Q #E66113/PANTONE BRIGHT ORANGE #F4900/PANTONE I— CAT - Wordmark H21 C3 R3 H35 Co 8244 U S 91 M 73 G 73 S 100 M 50 G 146 N 00 #E66113 TO#F49200 B 90 Y 100 B 100 B95 Y100 BO c, CV K0 K0 is C (13p U ,'..,'erSr.itt; 1,A441.1it:::::::::1,',+iii;,,,,,:i r,1,,,,l'!';''i..:::::1,1;,,,,,;:l's,;:;ri:411:4142.1:;:iii",,:i.;,'31:1:401:i.i4::,.,),11' -- #005545/PANTONE #2BAC3A/PANTONE r Palm Shape H 108 C 100 R0 H125 C 75 R 43 co 4.- 4.- S100 M 10 G 85 574 M0 G 172 #E66113 TO#2BAC3A B 33 Y 67 B 69 B 67 Y 100 5 58 K53 K0 0a z k, firr, 7`i ,,,,,, } r rm` ia a "eta'' .ata if, w ,- ..'..m ,i. 4 '�' .E 1 c Road Shape #8B5D39/PANTONE #6A6C6C/PANTONE H 25 C 35 R 139 H]79 C 0 R 106 8B5D39 TO#6A6C6C B54 M 60 G 93 B4 M 0 81.08 B54 Y80 857 642 Y 0 8108 K25 K70 Collier Area Transit(CAT) © 2016 1091516 Packet Pg. 1565 �'s'fie x'az'�+s. q'���`�'r � 16D9.a A Ask '.' moi— 7�ffim � 1 SECONDARYCOLORS - CAT4,1 These secondary colors complement the primary colors. They are used ` on stationary elements such as the Stop Bus Signs. c) c d 8}: 4 U #A27936/PANT ONE #005170 c144/PANTONE o H 36 c 33 R 162 H 91 R O s66 M49 X121 s 93 M44 c81 a63 v88 K12 s59 s 30 v71 s68 C. cu K40 0 0) 0 J I- 0 c cuE iv, Q Collier Area Transit(CAT) © 2016 1091516 Packet Pg. 1566 16.D.9.a LOGO TYPE - BLACK & WHITE The black and white version of the logo is used in cases where the usage of Collier Area Transit color logo is not possible or cannot be rendered according to brand guidelines. LI 01 t 2 t.) (N,-‘ 11111111 11111111111. _c / AREA TRP Collier Area Transit(CAT) CD 2016 I 091516 — Packet Pg. 1567 rimmaiiimo 16.D.9.a LOGO TYPE - NEGATIVE 410 Miti1- L N 00 N 03 t0 o a_ U O 111 MINOS FR RAN , AREA T ; 4 5 Collier Area Transit(CAT) © 2016 1091516 Packet Pg. 1568 __...,a3.w4, e44:..a..�.a.�s-.,,a,,,�ne..�r s..w,..�.. 4111.1 I 16.D.9.a '"''' " fl' • ,-;',,,,- ,4,,v,,,r4'" ''''''.7 ,,,IrVii,,,;$,•,`,--*d:':', ',,', ..0G0 - CONSTRUCTION GRID When using the logo, always allow negative space around CAT's logo. Do not stretch or alter any element from the logo in any way. The dimesions and proportions indicated on the grid, should be followed without exception. X = one square unit. 9x is equal to the height of the letter "a" in cat. -a c .z.-- c 1.1 CD s- 1-- () .• C•1 CO 0 ,1.1''' tip oil- To = I 2 o o) o .._1 1-- < • 'r () 4E.; o \ , E -c o o ..., .1-t' ,A.,..k.„.- ,'‘,..‘i,°,0,,:'•': ' _,., Collier Area Transit(CAT) © 2016 I 091516 Packet Pg. 1569 16.D.9.a ;r LOGO - TYPEFACE Myriad Pro - Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@$%&O",:' En c Tracking = 85 0 N r CO COLLIER ATRANSIT : - C O't 0 -J Vertical Scale = 80% 0 0 t0 9-. a kto fi T Collier Area Transit(CAT) © 2016 1091516 Packet Pg. 1570 16.D.9.a ..,OLLATERAL - FIXED ROUTE is c as ,- .c.n a) L 1— (..) ism CI o0 CV c' 3 C as ca O THE PURRRECT RIDES dW, ..=,6� �., 3. iw „5,a5,.�+.:✓. ..�.&; .'kwr .+�:a ra -A i; :ie:t .a�.s:�= o CCI Collier Area Transit(CAT) © 2016 1091516r „„,, # Packet Pg. 1571 ,, Wiz_ 16.D.9.a COLLATERAL - NOTE BOOK ^U a- 04 03.2015 C "t. t.ORFf-11PSilM RS 81 ' Loremipsumdolorsitamet consectetur CD .7c,,-..; adipiscing clic.Pracscnt eL posucro tortar,et L coo ertetur nibh Sed ac lair rla leo.Maung, - I— Q ora r urra,soil c tudin e, au tri Ihoncus ir,. a (crrnergum a ni I Nam nee su2leri5que nigh. 0 1 Ut pharetra ligula et volutpat maximus.Vestlbulur�anti lues venenatis tellus eget N CO ;';',t1,4,"�` , tlneidunt.Sod enhn torior, ull ciCudin Litf° , int erdum ut.g avido vel ro.., Null-it Cello, N t~, ,3 maons F hascllu liam lon m males»ria pug,> >5 r1Luns a,sugit.n pulvinar magna. �II f a �., uI gtie nsr,e s ihrncus a lint Io at C rs Ihutud,n rlsuquc inC$Us Doncc^gr L inclus RS F s , w:,con.,equ.,t pu o', it amet,.,ollicihrdin 4„ ! O S • a 0 1 ..—I s;•1 ems porttitur rlemcrt11 Q xales iii rn ua �.�Y V y di<Ill u'lit I 01t Vito S>� `t It..., 3 .- C . �.. d u 0 as r`* ,, 1€i 1 t a^ : Collier Area Transit(CAT) © 2016 1091516 Packet Pg. 1572 16.D.9.a LOLLATERAL - SMART CARDS FRONT - FULL FARE A A ' ;1RE:1SPJ,SC F 8300 Radio Rd. r„,1 . ,kt 0„) Naples,FL 34104 4011-7"! '77 - 239.252.7777 jt •.$4.Eat, $:t www.GoCATbus.com FRONT - REDUCED FARE 0 CNI 2 ° C 8 AREA TRN'' 5 8300 Radio Rd. `611 V5c7* 14' `r44Ski:14,' 4(daYi Naples,FL 34104 239.252.7777 eitVirit! BACK CARDdie E?„ wvvw.GoCATbus.com .411 1,114 Terms and Conditions 1. This card has no cash value and is valid for the number of rides purchased. 2. Non-transferable/Non-refundable. 3. No refund issued for lost,damaged or stolen cards. 4. This card is not valid on other transit systems. 5. If improperly used this card will be confiscated by CAT. 6. Buy,Use and Reload/See cashier/receptionist for details. 7. This card will be confiscated if physically defaced or altered. ColiVel,County 000010089 Collier Area Transit(CAT) 2016 I 091516 Packet Pg. 1573 . fi �.' 16.D.9.a T.i COLLATERAL - BUS STOP - „. ,,,,,,,,,, , .:.„,„ ,,,,,„ . ., ,, ., ,.lily ........ , 4 L . . STOP ,k BU ,,,,,,,,., ..!.. .0 r �� / 0, is 4/ERAREATRANS11 p '„ cm ROUTES E , ,; 11 ; : 12 : ; 13 : a,.., a,,:, .... ,i- ,- ter' ♦ r v � U i14 ' . 1516 . �` .., . �S CALLUS '� L 239-252-7777 STOP ID Q OR GO ONLINE 1234 `? no OR a Co'Lier County �, OR SCAN 0 ,aI �/jtv , . Public Services Division �; ul » L` ; jL ,r%;� Public Transit&Neighborhood Enhancement FRONT BACK. ,,*,,'1 1,,y,,,;,$.,-,,,_,,4,lk,1i,,,,,l,,, Collier Area Transit(CAT) © 2016 1091516 Packet Pg. 1574 16.D.9-a 1/4.OLLATERAL - SIGNAGE c � �Z �j 7- 40,"'',;.i::_,4: ZS A palJ ` 4. ! 4. `� F" ,t. ..an,.. 1 ' �. p� �^ ,x 1 ,!a t 4'�r^r�„iyk co `;L,.,v,= tali 4 '�, t ',u4 , :t a, s t 1 _ .' m d' 4Z004.700 .20,i `s p:sa 1 t,°:`4'2'.0'0;!..''''. 4 7`'r�.� Tk'+42;''1 c,. 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Collier Area Transit(CAT) © 2016 1091516 Packet Pg. 1575 4 r 16.D.9.a ',5*.,,,,,* �," r ' � F `t' dim N s" sa M-�'. ,°4--,T,,'� �'r i �€� �� - Na x.g�,�. g' "'*et-4,,;(1 0 COLLATERAL - SIGNAGE { . � . � � � -f.","-',Ir��i ;.;-1. ski ��a a. s �;�`�. r '���wu [ £ 'IC-, ; � � � ° °,�1t 4 €, Ea � r �x ,w�k7° ,gam ` , r., tef. : a I �* FR N U ie O N C . ,. f4 — r 0 i Is 0 J t 8, Q U � f c wr?ar 4," L,Att r ';W, :y.F_ v} ;d-.ate .,�, �`�,,:;.. � ; -?w v T"""'""a�*r ESR�k� y 4.w'�'44" r•n" "`. «s Q ',4i v,-!',11, "11-k Collier Area Transit(CAT) © 2016 1091516 Packet Pg. 1576 4 k = _ .. Nb ,is SR5 . p :4 rgt '��f � � Yy�jx� fiw0 , t ja'1� �� �'*� 'k" r £ �.'AT CONNECT LOGO ID ,51 mielira "sweei •. ■■• •- :� Mrs.. _ (--,, , ,,,,,,, p7:-.-: -2 g _ ra 't;�s., i.,;....'.:j Q q .� � Connecting the Community through Public Transportation 00,,,..O O N of c c co2 o d'! o J ME:Thomas Q INDENTIFICATION OF ELIGIBISmithLITY:11111111] V FORNACATCONNECT ID#:098754321R. DATE ISSUED:06.11.16 EXPIRATION DATE:09.30.16 , E ! C RI ate+ " -lti ` Terms andCond.tions � . connect �u � This card has no cash value and is valid for the number of rides purchased. " Non-transferable/Non-refundable. No for lost,damaged or stolen cards. This cardrefund is not validissued on other transit systems. If improperly confiscated Buy,Use and Reloausedthisd/Seecard cwillashier/rbeeceptionist fobyr detaCAT,ils.' This card will be confiscated if physically defaced or altered. Cott41 er County tg to any r 0 ,, �� Collier Area Transit(CAT) © 2016 1091516 x ," ' • �i 4V Packet Pg. 1577 F 16.D.9.a COLLATERAL - CATCON N ECT VEHICLES E. ,p,{>a 'typ(. a€ - !�y '.l +6'R'�r a 1 ,s r (`(,_682 ,R' CCC co f., :13 oo a) _ connect Q X252 7272 -- - 252 7777 U r :c ss > +a fir:, §i �3 ' kAA P.',' -Al.,' ° q 3s 3r. a , Collier Area Transit(CAT) ©2016 1091516 ,t, Packet Pg. 1578