TDC Minutes 08/22/2016 August 22, 2016
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, August 22, 2016
LET IT BE REMEMBERED the Collier County Tourist Development Council in and for
the County of Collier, having conducted business herein, met on this date at 8:30 AM in a
REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida
with the Following members present:
Chairman: Commissioner Penny Taylor
Vice Chairman: Susan Becker
Larry Sacher
Clark Hill
Robert Miller
Ed (Ski) Olesky
Mac Chaudhry (Excused)
Michelle McLeod
Nancy Kerns
ALSO PRESENT: Jack Wert, Tourism Director
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
Barry Williams, Director, Parks and Recreation
Michael Obyc, Sports Marketing
Nick Casalanguida, Deputy County Manager
Steve Carnell, Public Services Department Head
Margaret Bishop, Project Manager
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Collier County, FL : August 22, 2016 Page 1 of 3
August 22, 2016
MEETING AGENDA&NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center,Administration Bldg. F, 3rd Floor
3299 East Tamiami Trail, Naples, FL 34112
August 22, 2016 8:3o am
Collier County Commission Chambers
* Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. *AGENDA AND MINUTES
A. Changes and Approval of Today's Agenda
B.Approval of prior TDC Meeting Minutes
i. Regular Meeting 6/27/2016
5. Presentations/ Public Comment- (3 minutes each)
A. Green District- Rob Moher, Conservancy of Southwest Florida
B. National Parks Centennial Presentation
6. * CONSENT AGENDA
All matters listed under this agenda item are considered to be routine and action will be taken by one
motion without separate discussion of each item. If discussion is desired by a member of the Council,
that item(s)will be moved from the Consent Agenda and considered separately under New Business or
Old Business.
A. *COASTAL ZONE MANAGEMENT
These items have been before the Coastal Advisory Committee (CAC) and have received a
recommendation by majority vote of the CAC to proceed with the requested work after further
recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a
finding that each project promotes tourism.
B. * BEACH PARK FACILITIES
These items have been before the Parks and Recreation Advisory Board (PARAB) and have received a
recommendation by majority vote of the PARAB to proceed with the requested work after further
recommendation from the TDC for the necessary tourist tax funding. The TDC is requested to make a
finding that each project promotes tourism.
i. Tigertail Restroom Addition CO #1
ii. Barefoot Beach Tollbooth Replacement
C. *TOURISM DIVISION
i. Category B and C-2 Grant Agreements for FY 17 as recommended by TDC on May 2`1, 2016 and
http://www.colliergov.net/your-government/advisory-boards-and-authorities/tourist-develo... 8/17/2016
Collier County, FL : August 22, 2016 Page 2 of 3
included in FY 17 Proposed Budget for the Tourism Division
7. NEW BUSINESS
These items are for review and recommendation by the TDC and have not been reviewed by another
County Advisory Board and are to be considered for funding by a majority vote and with a finding that
each request promotes tourism.
A. * EVENT FUNDING REQUESTS
i. Pro Watercross World Championships- Sept. 17-25, 2016
ii. US Open Pickleball Championship (Spirit Promotions) Contract Amendment to add five additional
years to Hosting Agreement # 1,-6429
iii. Spirit Productions Grant Request for Production &Airing of 2017 US Open Pickleball
Championships finals on CBS Sports Network
iv. Spirit Promotions US Open Pickleball Championships Agreement for April 2017 tournament site
expenses
v. Funding request for sports event site costs support for events to be hosted in September&October
2016
B. * OTHER TDT FUNDING REQUESTS
i. University of Florida/IFAS- Ecotourism Needs Assessment Proposal
ii. Work Order to ABB Engineering for design and cost projections for up to four sports complex sites
iii. East Naples Community Park Pickleball Championship Courts shade cover construction project
C. FY 17 Marketing Plan Workshop
D. * International Representation RFP Selections
i. UK/Ireland RFP 16-6611 to Ommac Ltd.
ii. Europe RFP 16-6611 to Diamonde
8. OLD BUSINESS
These items have been continued from a previous TDC meeting, or are reoccurring reports for review by
the TDC.
A. Q 2 Financial Review of TDC Funds
9. Council Member Discussion
10. MARKETING PARTNER REPORTS
These reports are provided to TDC members on the digital link above to the County website. The
Research Data Services report will be presented on a monthly basis, and the other reports will be
presented at TDC meetings on an as needed basis. TDC members may request a presentation by the
Marketing Partner representative or by Tourism staff at each TDC meeting.
A. Research Data Services
B. Paradise Advertising&Marketing, Inc.
C. Lou Hammond&Associates
D. Collier County Tourist Tax Collections
http://www.col liergov.net/your-government/advisory-boards-and-authorities/tourist-develo... 8/17/2016
August 22, 2016
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order—Commissioner Taylor
Commissioner Taylor called the meeting to order at 8:30 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. AGENDA AND MINUTES
A. Changes and Approval of Today's Agenda
Mr. Wert requested that item 7.A.ii be removed from the Agenda and provided the most recent
Smith Travel Research Report.
Ms. Becker moved to approve the Agenda, subject to removing Item 7.A.ii. The motion includes a
recommendation to the Board of County Commissioners to approve the proposals listed in Item 6,
the Consent Agenda and the minutes of the June 26, 2016 meeting as presented. Second by Mr.
Olesky. Carried unanimously 8—0.
Colleen Greene, Assistant County Attorney recommended that the motion include a finding the
Consent Agenda items promote tourism and craft a separate motion to approve the minutes.
The Council rescinded the previous motion.
Ms. Becker moved to approve the Agenda for today's meeting subject to removing Item 7.A.ii.
and recommend the Board of County Commissioners approve the proposals listed under Item 6-
Consent Agenda as the expenditures promote tourism. Second by Mr. Olesky. Carried
unanimously 8—0.
B. Approval of prior TDC Meeting Minutes
Ms. Becker moved to approve the minutes of the June 26, 2016 meeting subject to changing the
location of the Tourism Summit identified in Item 12 from Naples Grande to the Hyatt House
Naples St Ave. Second by Mr. Olesky. Carried unanimously 8—0.
5. Presentations/Public Comment- (3 minutes each)
A. Green District- Rob Moher, Conservancy of Southwest Florida
Mr. Moher presented a PowerPoint "Advancing Collier County Vision for a Green District"
highlighting:
• The County is home to the Naples Zoo, Conservancy of Southwest Florida, Gordon River
Greenway, Freedom Park, Baker City Park, etc. which provide opportunities for kayaking,
wildlife viewing, hiking and biking on trail networks.
• The vision is to develop a"Green District"through a community based initiative promoting
the available activities and resources.
• A Request for Proposal will be issued to engage a consultant to develop the plan and
marketing strategy to capitalize on the $130M investment in the area.
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August 22, 2016
• The endeavor would take approximately 2 years to complete (year one -planning, year two -
implementation of the plan).
• Next month he will bring a request for funds forward to the Tourist Development Council to
help "jump start"the project.
B. National Parks Centennial Presentation
Jennifer Thelen, Visitor Operations Supervisor, Big Cypress National Preserve presented an
overview of the park's activities noting that they generate $125M of economic impact to the area
annually. Many programs are free of charge and available to youths. On December 5, 2016 the
annual Swamp Heritage Festival will be held which features educational and music activities for the
public.
C. Naples Cricket Club Presentation
Gayan DeSilva,Naples Cricket Club addressed the Council on the growing popularity of cricket in
the US. It is the 2nd largest sport in the world and Sarasota/Broward County are now hosting
tournaments which are generating room nights in the sports tourism area(500—800 room nights per
event) and create opportunities for consumer spending in the area.
6. Consent Agenda
All matters listed under this agenda item are considered to be routine and action will be taken by
one motion without separate discussion of each item. If discussion is desired by a member of the
Council, that item(s)will be moved from the Consent Agenda and considered separately under
New Business or Old Business.
A. COASTAL ZONE MANAGEMENT
These items have been before the Coastal Advisory Committee (CAC) and have received a
recommendation by majority vote of the CAC to proceed with the requested work after
further recommendation from the TDC for the necessary tourist tax funding. The TDC is
requested to make a finding that each project promotes tourism.
None
B. BEACH PARK FACILITIES
These items have been before the Parks and Recreation Advisory Board (PARAB) and have
received a recommendation by majority vote of the PARAB to proceed with the requested
work after further recommendation from the TDC for the necessary tourist tax funding. The
TDC is requested to make a finding that each project promotes tourism.
i. Tigertail Restroom Addition CO #1
"Recommendation to approve change order #1 in the amount of$5,683.00 to Q Grady Minor &
Associates, PA to obtain the required permits for the City of Marco Island for the Tigertail
Restroom addition and make a finding that this expenditure promotes tourism. "
ii. Barefoot Beach Tollbooth Replacement
"Recommendation to award a work order using fixed term Contract Number 13-6164 to Q.
Grady Minor &Associates, P.A.for the Design and Permitting of the Barefoot Beach Toll Booth
replacement and make a finding that this expenditure promotes tourism. "
C. TOURISM DIVISION
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August 22, 2016
i. Category B and C-2 Grant Agreements for FY 17 as recommended by TDC on May 23,
2016 and included in FY 17 Proposed Budget for the Tourism Division
"Recommendation to approve Tourist Development Grant Application Agreements for FY 17
Category B ($83,000) and Category C-2 ($411,176) Grants, authorize the Chairman to sign the
agreements, and make a finding that this action promotes tourism. "
7. New Business
These items are for review and recommendation by the TDC and have not been reviewed by
another County Advisory Board and are to be considered for funding by a majority vote and with
a finding that each request promotes tourism.
A. EVENT FUNDING REQUESTS
i. Pro Watercross World Championships- Sept. 17-25, 2016
Mr. Obyc presented the Executive Summary"Recommend approval of Amendment#1 to Pro
Watercross Championship Agreement to exercise the renewal option to host the 2016 event,
approve Tourist Development Tax Category "B"funding to support the Pro Watercross World
Championships September 16- 26, 2016 and make a finding that this expenditure promotes
tourism" dated August 22, 2016 for consideration. He noted:
• The request is for $124,500 with last year's event generating $1.5M in economic impact
for the area.
• The funds will be utilized for rental fees, accommodations for officials, paying trainers
and security personnel, etc.
• The County does provide the organizer with an eligible list of hotels for the selection of
the accommodations.
Mr. Olesky moved to recommend that the Board of County Commissioners approve
Amendment#1 to Pro Watercross Championship Agreement to exercise the renewal option to
host the 2016 event, approve Tourist Development Tax Category "B"funding to support the
Pro Watercross World Championships September 16-26, 2016 and hereby finds the
expenditure promotes tourism. Second by Mr. Hill. Carried unanimously 8—0.
ii. US Open Pickleball Championship (Spirit Promotions) Contract Amendment to add five
additional years to Hosting Agreement#15-6439
(Deleted upon Staff request)
iii. Spirit Productions Grant Request for Production & Airing of 2017 US Open Pickleball
Championships finals on CBS Sports Network
Mr. Wert presented the Executive Summary "Recommendation to approve a Tourist
Development Council Category "B" out of cycle marketing grant application for Spirit
Promotions, Inc. in the amount of$71,000 to fund the promotion, event management, TV
program production and airing costs for the 2017 US Open Pickleball Championships and make
a finding that this expenditure promotes tourism" dated August 22, 2016 for consideration. He
noted that the request is "out of cycle" and meets the Grant Guidelines established by the
Council.
Speaker
Terri Graham, Spirit Promotions reported that 70 percent of the participants are over 55 years
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August 22, 2016
in age and four homes were purchased (and 100 additional real estate "leads" generated) in the
area as result of last years' event.
Commissioner Taylor moved to recommend that the Board of County Commissioners approve
a Tourist Development Council Category "B"out of cycle marketing grant application for
Spirit Promotions,Inc. in the amount of$71,000 to fund the promotion, event management,
TV program production and airing costs for the 2017 US Open Pickleball Championships and
hereby finds the expenditure promotes tourism. Second by Ms. Becker. Carried unanimously
8-0.
iv. Spirit Promotions US Open Pickleball Championships Agreement for April 2017
tournament site expenses
Mr. Wert presented the Executive Summary "Recommendation to approve Tourism Category
"B"funding for the contract between Collier County and Spirit Promotions for reimbursement
of the operating expenses for the 2017 US Open Pickleball Championships in the amount of
$60,000 and make a finding that this expenditure promotes tourism" dated August 22, 2016 for
consideration.
Mr. Sacher moved to recommend that the Board of County Commissioners approve Tourism
Category "B"funding for the contract between Collier County and Spirit Promotions for
reimbursement of the operating expenses for the 2017 US Open Pickleball Championships in
the amount of$60,000 and hereby finds the expenditure promotes tourism. Second by Mr.
Olesky. Carried unanimously 8— 0.
v. Funding request for sports event site costs support for events to be hosted in September &
October 2016
Mr. Obyc presented the Executive Summary "Recommend approval of Tourist Development
Tax Category "B"funding to support the three upcoming FY 16 Sports Events up to $24,900.00
and make a finding that these expenditures promote tourism" dated August 22, 2016 for
consideration. He noted the funds are for 3 events: Nations Fall State Championship (baseball) -
$5,000; Suncoast Invitational (soccer) - $8,200 and the Paradise Shootout(lacrosse) - $11,700.
Ms. Becker moved to recommend that the Board of County Commissioners approve Tourist
Development Tax Category "B"funding to support the three upcoming FY16 Sports Events
up to $24,900.00 and hereby finds the expenditure promotes tourism. Second by Mr. Hill.
Carried unanimously 8—0.
Break: 9:55 a.m.
Reconvened: 10:06 a.m.
B. OTHER TDT FUNDING REQUESTS (these items were heard in reverse order)
iii. East Naples Community Park Pickleball Championship Courts shade cover construction project
Mr. Wert and Margaret Bishop presented the Executive Summary "Recommendation to
approve a work order using Contract No. 13-6164 to BSSW Architects, Inc.for design and
permitting of the shade structure over the championship courts at East Naples Community Park
for the 2017 US Open Pickleball Championship in the amount up to $50,000; authorization of
necessary budget amendment; and make a finding that this expenditure promotes tourism" dated
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August 22, 2016
August 22, 2016 for consideration. He noted constructing the structure is important as the
facility is intended to be a permanent home for the championships.
Speaker
Jim Ludwig,Executive Director of Pickleball for All reported that the site will be utilized year
round and host the US Open Pickleball Academy which will provide daily and weekly clinics and"get
away"camps for players of all ages. In addition to the championships,4 other tournaments are now
scheduled over the next several months.
Ms. Becker moved to recommend that the Board of County Commissioners approve a work
order using Contract No. 13-6164 to BSSWArchitects, Inc.for design and permitting of the
shade structure over the championship courts at East Naples Community Park for the 2017
US Open Pickleball Championship in the amount up to $50,000; authorization of necessary
budget amendment and hereby finds the expenditure promotes tourism. Second by Mr.
Sacher. Carried unanimously 8—0.
ii. Work Order to ABB Engineering for design and cost projections for up to four sports complex sites
Mr. Casalanguida presented the "Executive Summary Recommendation to approve a work
order using Contract No. 13-6164 to Agnoli, Barber &Brundage, Inc. to determine feasibility of
suitable expansion or development of existing parklands and lands in private ownership for
Sports Tourism venues in the amount of$41,740.00; authorize necessary budget amendment;
and make a finding that this expenditure promotes tourism" dated August 22, 2016 for
consideration. He noted that the previous study conducted by Hunden Strategic Partners
identified several County sites to be evaluated for sports tourism opportunities with the following
listed in the current proposed Work Order.
North Collier Regional Park
The Parks and Recreation Advisory Board held a public meeting on expanding the park and it
was determined no development should be considered for the existing preserve areas. The Work
Order includes an analysis for the conversion of existing playable surfaces to "turf"to increase
the availability of playing time on the fields.
Golden Gate Golf Course
A recent opportunity has arisen for the area to be considered given the lands will be rezoned for
other uses.
Magnolia Pond Drive
The area is in close proximity to I75 and Golden Gate High School and not in close proximity to
residential uses. Access is a concern given the location of the site.
Manatee Park
Staff recommends it be removed for consideration given its close proximity to residential
development and limited access.
East Naples Community Park
The site is under evaluation for a permanent home for pickleball activities including the US
Pickleball Association Championships.
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August 22, 2016
• He provided an update on the following areas under consideration for sports venues outside of
the current proposed work order:
City Gate
Not included in the analysis as it is under separate review for a professional baseball stadium
with no conflicts with existing residential development in the area.
I75 County Site
Long term plan including rezoning of the area and would be part of an area for an overall Master
Plan for sports venues (professional baseball and sports tourism facilities).
Council discussion
• Concerns over the adjacent residential uses at Golden Gate Golf Course—Staff noted
there is area available to provide adequate buffering and the site potentially may be
redeveloped into other intensive uses.
• The sites proposed in the Work Order are for multi purpose facilities with no professional
baseball stadium under consideration.
Mr. Miller moved to recommend that the Board of County Commissioners approve a work
order using Contract No. 13-6164 to Agnoli, Barber& Brundage,Inc. to determine feasibility
of suitable expansion or development of existing parklands and lands in private ownership for
Sports Tourism venues in the amount of$41,740.00; authorize necessary budget amendment
subject to the removal of Manatee Park as a site to be considered and hereby finds the
expenditure promotes tourism. Second by Mr. Hill. Carried unanimously 8—0.
i. University of Florida/IFAS-Ecotourism Needs Assessment Proposal
Mr. Carvell presented the Executive Summary "Recommendation to approve Category B
Tourist Development Tax funding to the University of Florida Extension Service to conduct an
ecotourism training assessment for Collier County Convention and Visitors Bureau and make a
finding that this expenditure promotes tourism" dated August 22, 2016 for consideration. He
noted:
• The funds are to be utilized by the University of Florida/IFAS for an assessment of
ecotourism opportunities in the area including any partnerships available to the County.
• The activity would place the County on the forefront of this type of marketing study in
Florida and be completed between October 2016—March 2017.
• The study will include stakeholder input with results intended to provide the County clear
direction on which avenues to pursue in the arena.
• The work will be delivered and paid for in 3 separate phases (identifying the target
groups of the study, etc.; conducting the initial assessments and summarizing the results;
final recommendations).
The Council queried if the study will assess the demand for ecotourism and if it could be
expanded to include agri-tourism?
Speaker
Dr. Taylor Stein, University of Florida reported that the study will analyze both the supply and
demand side of ecotourism in the area and could be expanded to include agri-tourism. The work
will encompass the water activities such as fishing, diving, etc. and the County can provide
direction on the endeavor.
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August 22, 2016
Mr. Hill moved to recommend that the Board of County Commissioners approve Category B
Tourist Development Tax funding to the University of Florida Extension Service to conduct
an ecotourism training assessment for Collier County Convention and Visitors Bureau subject
to including agri-tourism as part of the assessment and hereby finds the expenditure promotes
tourism. Second by Mr. Miller. Carried unanimously 8—0.
C. FY 17 Marketing Plan Workshop
Mr. Wert presented the "2017 Marketing Plan TDC Discussion 8-22-16" for information purposes.
He provided an overview of the Plan noting the plan was developed via:
• Monthly meetings with Sales &Marketing staffs of hotels on strategy
• Quarterly roundtable meetings to discuss strategies and new marketing techniques
• Monthly reports on market conditions from Research Data and our International
representatives.
• Annual Marketing Summit (June 29, '16)— 100 Tourism Industry Partners—Roundtables on
Sales, PR, International, Sports, etc. which included a Marketing Partner Survey.
The following was noted during Council discussion:
• The Marketing Partner Survey indicated more "nightlife" opportunities are needed however
it should be noted many of the visitors may seek a different "nightlife" other than those
associated with the South Beach or other similar areas. Staff noted they are investigating the
observation to determine what activities are best suited in the arena to optimally proliferate
the area's identity.
• More family oriented activities are needed given many of those who visit the area are
individuals with children—Staff noted the Convention and Visitor's Bureau (CVB) website is
being redesigned to address new marketing strategies.
• The need to improve airport transportation service from lodging facilities.
• The European market continues to be strong with opportunities in the Scandinavian market
emerging given the direct flights to Fort Lauderdale.
• Concern the National Park system in the area is under promoted given the Everglades
National Park's high visitation rate.
• The need to ensure promotions for the Everglades is realistic as opposed to idealistic images
unrepresentative of the area.
• There continues to be a shift in marketing emphasis to social media given the public's
extensive use of the platform which provides digital "word of mouth" advertising for the
area.
• Scuba diving and fishing will be promoted given the completion of the artificial reef project -
Staff to list the coordinates of the reefs on the CVB website.
• Consideration be given to promoting bicycling given the large rallies held in the Everglades.
• Concern the Revenue per Available Room is decreasing over recent times.
Ms. Kerns left at 11:42 a.m.
The Council requested Staff to:
1. Incorporate a section into the CVB website on family activities in the area.
2. Identify the location of the artificial reefs by coordinate on the CVB website.
3. Distribute information on the Film Office's activities to the Council Members.
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August 22, 2016
• . • 4. Provide an analysis of the Revenue Per Available Room for the next meeting including
estimates on the rates if the Marco Island Marriot and Hilton had not been "off line"for a
period of time.
Mr. Wert requested Council Members notify Staff if you have any additional ideas or comments
on the Plan and the item is to be heard by the Board of County Commissioners during their first
meeting in October.
D. International Representation RFP Selections (Items D.i and ii were combined)
i. UK/Ireland RFP 16-6611 to Ommac Ltd.
ii. Europe RFP 16-6611 to Diamonde
Mr. Wert presented the Executive Summary "Recommendation to award RFP 16-6611 for
International Tourism Representation for the UK/Ireland to OMMAC, LTD, and to DiaMonde
e.K.,for representation in the remaining European countries, authorize the Chair to execute the
County Attorney approved contracts, and make a finding that this item promotes tourism" dated
August 22, 2016 for consideration. He noted:
• RFP 16-6611 for International Representation was publicly advertised on May 12th,
2016.
• Email notices were sent to 399 firms with 20 firms requesting full solicitation packages.
• Three responses were received for the UK/Ireland Representation and one response was
received for European Representation.
• A Selection Committee met to review the proposals and recommended OMMAC, LTD
for UK/Ireland Representation based in the UK and DiaMonde e.K. for European
Representation based in Stuttgart, Germany be engaged to fulfill the services.
• The expenditure for each agency is $120,000 annually plus $80,000 allocated to out of
pocket expenses for travel to trade shows, training of tour operators, etc.
• The expenses are allocated in US dollars and are subject to potential amendment if the
exchange rate alters over the course of the contract.
• Staff ascertains estimates in advance for the out of pocket expenditure requests.
Ms. Becker moved to recommend that the Board of County Commissioners award RFP 16-6611
for International Tourism Representation for the UK/Ireland to OMMAC,LTD, and to
DiaMonde e.K.,for representation in the remaining European countries, authorize the Chair to
execute the County Attorney approved contracts and hereby finds the expenditure promotes
tourism. Second by Ms. McLeod. Carried unanimously 7—0.
Mr. Sacher left at 12:01 p.m.
8. Old Business
These items have been continued from a previous TDC meeting, or are reoccurring reports for review
by the TDC.
A. Q 3 Financial Review of TDC Funds
Mr. Wert provided the Executive Summary "Tourist Development Tax FY16 Third Quarter
Financial Review" for information purposes.
9. Council Member Discussion
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August 22, 2016
Ms. Becker recommended that the public presentations heard under item 5 on the Agenda be submitted'
in advance by the proponent so the content may be briefly reviewed by Staff in order to ensure prudent
use of the Council's meeting time.
10. Marketing Partner Reports
These reports are provided to TDC members on the digital link above to the County website. The
Research Data Services report will be presented on a monthly basis, and the other reports will be
presented at TDC meetings on an as needed basis. TDC members may request a presentation by
the Marketing Partner representative or by Tourism staff at each TDC meeting.
a. Research Data Services—Jack Wert
"Research Report—Klages Research and Research Data Services, Inc.
b. Paradise Advertising—Cedar Hames/Nicole Delaney
Paradise Advertising and Marketing, Inc—Marketing Report
c. Lou Hammond & Associates—PR Services—Jonell Modys
"Lou Hammond&Associates and CVB PR Team Public Relations Report"
d. Tax Collections—Jack Wert
"Collier County Tax Collector Tourist Tax Collections"
e. Miles Media, Inc. —Website Activity—Buzzy Ford
"Web Site Analytics"
f. Atilus—Search Engine Optimization
"Digital/Social Media Marketing"
g. Phase V - Fulfillment Services—Jack Wert
"Phase V Fulfillment Services"
11. Tourism Staff Reports
These activity reports are provided to TDC members on a digital link to the County
website and will be presented to the TDC on an as needed basis. TDC members may
request a presentation by Tourism staff members at each TDC meeting.
a. Director—Jack Wert
b. Sales & Marketing—Debi Benedetti
c. Public Relations & Communications—Jonell Modys
d. Film Office—Jack Wert
e. Sports Council—Jack Wert
f. International Representatives—Jack Wert
g. Visitor Centers—Lori Lou Waddell
12. Detailed Staff Reports
Submitted
13. Next Scheduled Meeting Date/Location—September 26,2016—8:30 a.m.
Collier County Government Center, Administration Bldg. F,3rd Floor,
3299 East Tamiami Trail, Naples, Florida 34112
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August 22, 2016
There being no further business for the good of the County, the meeting was adjourned by
order of the chair at 12:01 P.M.
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Chairmad Com sinner enny Taylor
These minutes approved by the Board/Committee on as presented V or as
amended
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