TDC Minutes 09/29/2014 - DRAFT (FINAL NOT RECEIVED FROM TOURISM) Tourist Development
Council
Minutes
September 29 , 2014
As of
June 14, 2016
No signed minutes were turned in
September 29, 2014
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, September 29, 2014
LET IT BE REMEMBERED the Collier County Tourist De i . .ment Council in and for
the County of Collier, having conducted business herein, ,et on /'ate at 9:00 AM in a
REGULAR SESSION in Building "F" of the Goment Complex, •; , Florida
with the Following members present: '
• .irman: Com ' ,(r oner Tim Nance
Vic3 : Clark r
� �
001. 'i urray endel (Excused)
irk i
ecker
f Rod Miller (Excused)
�4/01
f Ed (Ski) Olesky
John Sorey III
y „� Larry Sacher
Rick Medwedeff
ALSO PRESEN . , ert� Tourism Director
McAlpin, Coastal Zone Management
olleen Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
Barry Williams, Director, Parks and Recreation
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September 29, 2014
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order—Commissioner Nance
Commissioner Nance called the meeting to order at 9:00 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Changes and Approval of Agenda
Mr. Sorey moved to approve the Agenda. Second by �.� i.`� arried una � � sly 7—0.
5. Approval of TDC Minutes
a. Regular Meeting 7/28/14
Ms. Becker moved to approve the minutes of the Ju ,14 meeting as presented. Second
by Mr. Olesky. Carried unanimously 7—
6. Presentations /Public Comment- ch)
None
7. New Business
a. Atkins Work Orde•od view Analys` ary McA�e n
Mr. McAlpin pr; ted t ,;,-cutive Su y "Recommendation to approve a Work Order
with Atkins N ,�, �rr "erica, to provide pro • sional engineering services to perform a design
template Peer Re nalys Memor.andu o'er Contract No. 13-6164-CZ for a Lump
Sum amount not to e • �, � ;,� �w . ect Ns'0020); and make a finding that this item
prom 0 " date• 'tembe " � or consideration. He noted:
...�/ 0,� '°r
E ed • the amount of approximately $1.8M for the costs associated
with Hum, Wilma a,ina when the County appealed FEMA's decision to de-
obligate the previo 4rlocated.
he approval o ds in ded expenditures for surveying, engineering, and dune
w.irs, etc. hod r the costs associated with the placement of sand were not considered
i County's a eal.
• They e pr a sed is for work related to a 2nd Appeal to FEMA on the deobligation of
funds, " � p rd in Washington, DC by a group of individuals not present at the 1st
appeal.
• The app=al will request FEMA reallocate the funds associated with placement of sand.
Mr. Sorey moved to recommend that the Board of County Commissioners approve a Work
Order with Atkins North America,Inc. to provide professional engineering services to perform
a design template Peer Review Analysis & Memorandum under Contract No. 13-6164-CZ for
a Lump Sum amount not to exceed$17,082 (Project No. 90020) and hereby finds the item
promotes tourism. Second by Mr. Hill. Carried unanimously 7—0.
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September 29, 2014
b. CB&I Work Order Deobligation Support—Gary McAlpin
Mr. McAlpin presented the Executive Summary"Recommendation to approve a Work Order
with CB&I Coastal Planning and Engineering, Inc. to provide professional engineering services
to support Collier County in preparation of a Second Appeal submittal to FEMA PW2700
deobligation for a time and material amount not to exceed$17,904, Project No. 90020 and make
a finding that this item promotes tourism" dated September 29, 2014 for consideration. He
noted the Work Order is a"sister" item to Agenda item 7.a.
Mr. Sorey moved to recommend that the Board of County Co' sinners approve a Work
Order with CB&I Coastal Planning and Engineering,Inc professional engineering
services to support Collier County in preparation of a Se' �d App:' bmittal to FEMA
PW2700 deobligation for a time and material amoun ��' I t exceed '14,Project No.
90020 and hereby finds the item promotes tourism ecby Mr. Ole arried
unanimously 7—0.
c. CB&I Work Order Peer Review Wiggins 'ass � 'rical � —Gary McAl
Mr. McAlpin presented the Executive Summary " '
dation to approve a Work Order
with CB&I Coastal Planning&En,ineerin.g, Inc. to pre srofessional engineering Peer
Reviews Contract No. 13-6164-CZ � ' Time and Materi'. .unt not to exceed$21,916
(Project No. 80165); authorize neces ,r r•et amendment,�'�� ori the County Manager or
his designee to execute the work order ' +!� ��r'; anding that �k� a��em promotes tourism" dated
September 29, 2014 for considerations. note..����r��
.,.
• The scope of work is for peer revs � s f.,� ite b�,���, �_ms Pass monitoring and review
of a report a, storical beac -ta.
• The wor �. Wigg ss will be ut ed in preparing the inlet management plan and
assist � • fining re any sand d •ged should be placed (north on Barefoot Beach
y
or south on or W •>ins State Park � � es).
• The analysis o � '� ��� . d. ill assist the County in developing decisions on
suns .ro�ects
Staff i mg t' ' r reviews as they want to obtain second opinions on the original
reports tom • the b
„>.le data and related products are available to the County
when decisio"' ` made froposed expenditures.
Mr. i ved to reco end that the Board of County Commissioners approve a Work
Order w :&I Coas"?; Planning& Engineering,Inc. to provide professional engineering
Peer Revie tra 'o. 13-6164-CZfor a Time and Material amount not to exceed$21,916
(Project No uthorize necessary budget amendment; authorize the County Manager
or his designee xecute` the work order and hereby finds the item promotes tourism. Second
Y
by Ms. Becker. trried unanimousl 7 0.
d. Contract#14-6257—Doctor's Pass Jetty Rebuild
Mr. McAlpin presented the Executive Summary "Recommendation to approve and authorize
the Chairman to execute Contract No. 14-6257 to provide professional engineering services as
required by the Doctors Pass Jetty and Erosion Control Project for$148,266 to Humiston and
Moore Engineers,process all required budget amendments, and make a finding that this item
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September 29, 2014
promotes tourism" dated September 29, 2014 for consideration. He noted:
• The scope of work involves the engineering services related to rebuilding the existing
jetty on the south and construction of an additional jetty.
• The work is necessary as just south of the Pass is an area of the beach which experiences
a high rate of erosion and the County has continually expended "emergency funds"to
renourish this "hot spot."
• The total cost of the project including construction is estimated at $2M.
Mr. Sorey moved to recommend that the Board of County Com , ion . approve and
authorize the Chairman to execute Contract No. 14-6257 to o e professional engineering
services as required by the Doctors Pass Jetty and Erosio #n % ' oject for$148,266 to
Humiston and Moore Engineers,process all required b ' •t ame � is and hereby finds
the item promotes tourism. Second by Ms. Becker. P ' ei nanimo —0.
e. RFQ #10-5510-51 —Tigertail Beach Parking mprov•ments
Mr. Williams presented the Executive Sum •� �� ' comme ••tion to award ' ,f" � . for
Quotation No. 10-5510-51 to Bradanna Construe � c,� ���' 'mount� of$17 X19.44,for the
construction of the "Tigertail Beach Park Parking L• �y o vements, approve t e necessary
budget increase in the amount of$6:,689.44, and make <ing that this expenditure promotes
tourism" dated September 29 2014 .nsideration. He .
• The work was originally sche• " 013 but was •: '•• e to the construction of
restrooms at the site.
• Staff previously under estimated cost � • •d a •i dget increase is necessary for
the work to be • ,e Meted.
• The estima . •ceptual esti - and Staff working�`` with the Facilities
�alN�i� /fob �,
Manage t Dep t to create a , ,cess whereby, if possible, more accurate initial
��r 9timate- e developed.
const�� '
• The beach, ,e o +A arco Island b hes is heavily utilized by those who are
to -d off the, ��''7� r
drawn ri'"' and 183, Beach Park Facilities.
Sacher moves omm• �ss-�� the Board of County Commissioners award Request or
T � Pe,fYfri
• • ion No. 10-55 y to Br, ,��nna Construction, Inc., in the amount of$179,919.44,for
the �a uction ofthe % ert' Beach Park ParkingLot Improvements, approve the
� �g P � PP
necess. dget incre A rr in the amount of$68,689.44 and hereby finds the itempromotes
tourism. � r� d by M orey. Carried unanimously 7—0.
f. Barefoot Beach Si nage Replacement
Mr. Williams p ented the Executive Summary "Recommendation that the Tourist
Development Council approve the Quotation from Southern Signal and Lighting, Inc., under
Contract#10-5503 in the amount of$28,200 to replace the existing sign at Barefoot Beach
Preserve Park and make a finding that the expenditure promotes tourism" dated September 29,
2014 for consideration. He noted:
• The proposed expenditure is for placement of a LED sign at the ingress to Barefoot
Beach.
• The sign will notify beachgoers there is no available parking at the lot.
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September 29, 2014
• Visitors must traverse 1 1/2 miles of roadway through residential neighborhoods to reach
the parking lot at which point they are notified on the availability of parking and
potentially are required to turn around and exit the area.
• The sign will be located close to Bonita Beach Road eliminating an unnecessary journey
to the parking area and reduce disruptions to the neighborhood.
• The cost of the signage is $23,500 with the remaining costs assigned to incidentals for the
project.
The Council recommended that Staff
1. Consider incorporating a message into the notification w beachgoers are directed to
an alternate beach access when the parking lot is unav use
2. Research any permitting requiredfor the LED types age as '� n types of LED
illumination may be prohibited.
3. Consider development of a `phone app"whic, •ac ers may uti "a° If
them of
the status of parking areas before they cho it to travel to the location.
Mr. Olesky moved to recommend the Board of , CCo�,� `'` boners approve 'e Quotation
from Southern Signal and Lighting, Inc., under Co ' " 0-5503 in the amount of$28,200 to
replace the existing sign at Barefo t Beach Preserve '% � d hereby finds the item promotes
tourism. Second byMs. Becker. unanimously
`�id��e
g. Florida Sports Foundation Grant A is• mrttal—C • O'Brien
Mr. Wert presented the Executive Sum "R % .atio o approve the Tourism
Department's Sports Marketing Section s a �'��of a "� � ports Foundation Grant
application to supp y �J t ;f S Triathlon e t in the tots "'amount of$3,50.0 authorize the
� � ' '���" to execute t application and make a findng that this item
County manager his de a.
promotes tourism" �� •ted Sep ber 29, 2014 co sideration. He noted the item is to allow
submittal of a Gr. est 4i the funds bean.J ihzed for operation costs, however said
expenditures have an` i , ri
M .ecker .� reco ,d that the Board of County Commissioners approve the
rt
Depart port 'ng Section submittal of a Florida Sports Foundation
application to 'ort th S Triathlon event in the total amount of$3,500 authorize
th• ty Manager •s des ee to execute the application and hereby finds the item
prom i ;,urism. Sec, ,f� by Mr. Olesky. Carried unanimously 7—0.
h. Grant App on S i ittals for Collier County Sports Events - Chris O'Brien
Mr. Wert pre � �� e Executive Summary"Recommend approval of Tourist Tax funding to
support the Spory vent Assistance program for the included events and make a finding that
these events pro" ote tourism" dated September 29, 2014 for consideration. He noted:
• The request is to support funding the following 3 events: USSSA Fall Association
Baseball, Gulfshore Holiday Hoopfest and HITS Triathlon.
• The funding has been approved under the FY15 budget.
Discussion occurred on funding the Gulfshore Holiday Hoopfest given it will be held in peak
season and competes with similar high profile events in the area. Previously, an event of this
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September 29, 2014
nature was unsuccessful and if more information should be provided before further consideration
by the Council.
Mr. Wert reported the event will aid the motels along the I75 corridor. Given the timing of the
event, he requested the Council at a minimum, grant "preliminary approval" and more
information could be submitted for the next meeting. If the Council determines it should not be
funded, it could be removed from the request.
Commissioner Nance noted approximately 50 percent of the teams local and the mixture of
teams should provide for a successful event.
Mr. Sorey moved to recommend that the Board of County r ners approve Tourist Tax
funding to support the Sports Event Assistance program ��a�the e r nd hereby finds the
item promotes tourism. Second by Mr. Olesky. Carr' u imous I.
i. FY 15 Strategic Marketing Plan—Jack Wert
Mr. Wert presented the Executive Summary and me e r.ecommendata.� ��u��, e Board of
County Commissioners to approve the Fisca Yea' 7 Str. Marketing Pla or the
Naples, Marco Island, Everglades Convention & Vi eau CVB) and mage a finding that
this item promotes tourism dated Se•tember 29, 2014 • 1' sideration. He presented a
Py ,
PowerPoint"Destination Marketing �� 2014—2015"w yutlined the strategies for
attracting group meetings and leisure itors.to the reg ,
The following was noted under Counci - , cussions: �
• Priority should be given to in -ase• , on so ; media sites.
• Concern tar'eting the Brazih i a, ma " mature given the lack of direct air
service to the regio
• Ince ` s for t Ny Meeting sal . e a priority and should continue.
• A - Ic Plan s „a ld be develop (w.th participation by other partners as
necessa the availabilit air service to the area.
• Concern ou ��` TDC Grants as indicated by the $940k of funds
forw 4 any org 1 : •ns have small staff's or rely on volunteers to
ope e 1' are ensive to apply for the funds due to the extensive application
and re- emen -
«u' • Concern t •and o ;W my Commissioners is considering changes to the "snipe
signs"utili or w- end events severely limiting placement of these signs which
I ay negativ.;J impact public interest events.
• ould be p dent to investigate the feasibility of partnership advertising or
p ��tio th eco tourist areas with high summer visitation demands to entice
pot' sitors to the region(i.e. Great Smokey Mountain National Park area
prom`=rs).
Following the discussion, the Council:
1. Requested Staff to review the Grant Guidelines and provide recommendations on avenues
to streamline the process without jeopardizing the goals and integrity of the program.
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September 29, 2014
2. Reached consensus on endorsing a "snipe sign ordinance"which provides a section to
separately regulate signage for pre identified `public interest events"including the size,
number and location of signs allowed.
Mr. Wert reported the effort to revise the Grant Guidelines would require coordination with the
County Attorney and Clerk of Court's offices.
Mr. Hill moved to recommend that the Board of County Commissi i s approve the Fiscal
Year 2015 Strategic Marketing Plan for the Naples,Marco Isla�� v ades Convention &
Visitors Bureau (CVB) and hereby finds the item promotes to '`/ 9 Second by Ms. Becker.
Carried unanimously 7—
Mr. Sacher left the meeting
Break: 10:52 A.M. u � "
Reconvened: 11:04 A.M. ,
8. Old Business
None
9. Marketing Partner Reports
Mr. Wert presented the Slideshow"Ma '�' ,s rtner Reports em*er 29, 2014" including
the following reports presented by Staff an "'
a. Research Data Services Dr. Walter v ge
"Collier County To 'arch, Septem. 9, 2014— •search Data Services, Inc. "
In addition to his .nthly he presentee report on "Collier Research Methodology"
which outline a ethods = ed to collect b urism data and prepare the associated reports.
The Councilreques �r tants `prepare report outlining a time lapse analysis
/ • y����r�,N��'y ,�pry
of the � y it.a �r the �rgeted by advertising campaigns. The report
shdk , corr ,timin penditures in relation to the visitation data (fpossible) and
era3-5yea
b. P • J/e Advertisin y� icole !'�•laney
"Advo°"�� g Report Paf "ise Advertising and Marketing, Inc. — TDC, September 29, 2014. "
She not- CVB rece- l=d a "Henry Award" and 3 "Silver Awards"at the Annual Florida
Governor, erenc Tourism.
c. Lou Hammond sselates—PR Services—Jonell Modys
"National Publ' Relations Report—National Public Relations Update— TDC Meeting
September 29 2014. "
d. Tax Collections—Jack Wert
"Tourist Tax Collections—Collier County Tax Collector—September 29, 2014"
e. Miles Media- Website Activity—Jack Wert
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September 29, 2014
"Website—Miles Partners, Inc. "
f. Sales & Marketing Technologies, Inc. - Search Engine Optimization—Jack Wert
"Search Engine Services—Sales and Marketing Technologies, Inc. "
g. Phase V- Fulfillment Services—Jack Wert
"Fulfillment Services—Phase IV"
10. Tourism Staff Reports
The following reports were provided and/or submitted by Staff:
a. Director—Jack Wert
b. Sales & Marketing—Debi Benedetti
c. Public Relations & Communications—Jonell Mody•
%y
d. Film Office—Jack Wert � u
e. Sports Council—Jack Wert
f. International Representatives—Jack Wert
g. Visitor Centers—Lori Lou Waddell
11. Detailed Staff Reports
Submitted
12. Council Member Discussion
13. Next Scheduled Meeting Date/Location to 1, /7; '"'��x'00 A.M.
Collier County Gover nter, Admin tion� ��,tion Bld: ',3rd Floor,
3299 East Tamiam � , Florida 34
14. Announcements
Ther �,�� %�'
, / urthe"' ness . ,d of the County, the meeting was adjourned by
A
���
or.rm� °ote 12:1 4 .
CO a IER COUNTY TOURIST DEVELOPMENT COUNCIL
N
Chairman, Commissioner Tim Nance
These minutes appr ° ed by the Board/Committee on
as presented or as amended .
8