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Agenda 04/12/2016 Item #16F 4 4/12/2016 16.F.4. EXECUTIVE SUMMARY Recommendation to award RFP 15-6520 for Tourism Public Relations Services to Lou Hammond and Associates, authorize the Chairman to execute the County Attorney approved contract and make a finding that this expenditure promotes tourism. OBJECTIVE: To award RFP 15-6520 for Tourism Public Relations Services to the successful bidder, Lou Hammond and Associates. CONSIDERATIONS: RFP 15-6520 for Tourism Public Relations Services was publicly advertised on October 15, 2015. Email notices were sent to 591 firms with 56 requesting full solicitation packages. Seven responses were received by the due date of November 5, 2015. No responses were found to be non responsive. A selection committee met on December 11,2015 to review the proposals. By consensus of the members, the following firm is recommended to the Board along with the attached contract: Lou Hammond and Associates,New York,NY Lou Hammond and Associates will provide a full range of Public Relations services as outlined in Exhibit "A" of the attached Agreement # 15-6520 including an annual PR plan, developing specific destination story ideas to media and travel journalists, develop an annual calendar of promotional topics, handle all journalist inquiries for destination information, create and distribute periodic newsletters, organize familiarization visits of journalists to the destination, create and implement a social media campaign to media and journalists and monitor and report press coverage of the destination. FISCAL IMPACT: Funds in the amount of$132,000 for the monthly service fee, plus $19,992.00 for out of pocket expenses, for a total annual cost of$151,992 is available in the Board approved Tourism Division FY 16 budget in fund 184, Contractual Services. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this action. ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended approval of this item 8-0 at the March 28,2016 meeting. LEGAL CONSIDERATIONS: This item has been approved as to form and legality and requires majority vote for approval.—CMG RECOMMENDATION: That the Board of County Commissioners awards RFP 15-6520 for Tourism Public Relations Services to Lou Hammond and Associates, authorize the Chairman to execute the County Attorney approved contract and make a finding that this expenditure promotes tourism. PREPARED BY: Jack Wert,Tourism Director Attachments: 1) RFP 2) Lou Hammond&Associates RFP response 3) RFP Scoring 4) Contract. Packet Page -1645- 4/12/2016 16.F.4. COLLIER COUNTY Board of County Commissioners Item Number: 16.16.F.16.F.4. Item Summary: Recommendation to award RFP 15-6520 for Tourism Public Relations Services to Lou Hammond and Associates, authorize the Chairman to execute the County Attorney approved contract and make a finding that this expenditure promotes tourism. Meeting Date: 4/12/2016 Prepared By Name: GreenKelly Title: Tourist Development Tax Coordinator,Tourism Division 3/29/2016 12:39:08 PM Submitted by Title: Division Director-Tourism,Tourism Division Name: Wert Jack 3/29/2016 12:39:09 PM Approved By Name: MarkiewiczJoanne Title: Division Director-Procurement Services,Procurement Services Date: 3/29/2016 3:10:52 PM Name: Wert Jack Title: Division Director-Tourism,Tourism Division Date: 3/29/2016 10:34:01 PM Name: NorthrupAdam Title: Procurement Specialist,Procurement Services Date: 3/30/2016 8:21:41 AM Name: GreeneColleen Title: Assistant County Attorney, CAO General Services Date: 3/30/2016 9:25:23 AM Packet Page -1646- 4/12/2016 16.F.4. Name: KlatzkowJeff Title: County Attorney, Date: 3/30/2016 11:34:19 AM Name: FinnEd Title: Management/Budget Analyst, Senior, Office of Management&Budget Date: 4/1/2016 9:16:16 AM Name: CasalanguidaNick Title:Deputy County Manager, County Managers Office Date: 4/2/2016 2:18:52 PM Packet Page -1647- 4/12/2016 16.F.4. REQUEST FOR PROPOSAL Caber County Administrative Services Department Procurement Services Division COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS Solicitation 15-6520 Tourism Public Relations Services Adam Northrup 239-252-6098 (Telephone) 239-252-6302(Fax) adamnorthrup @colliergov.net(Email) This proposal solicitation document is prepared in a Microsoft Word format. Any alterations to this document made by the Vendor may be grounds for rejection of proposal, cancellation of any subsequent award, or any other legal remedies available to the Collier County Government. PrarurernetSer;esDirtsl,n•3327TarnamiTait >t•Nanen,Panda34i12-4571.23 3-2:,2,24c7•v,...mlhar3a-•.net'pracurementa•aiaes Packet Page -1648- 4/12/2016 16.F.4. Table of Contents LEGAL NOTICE 3 EXHIBIT I:SCOPE OF WORK,SPECIFICATIONS AND RESPONSE FORMAT 4 EXHIBIT II:GENERAL RFP INSTRUCTIONS 13 EXHIBIT III:COLLIER COUNTY PURCHASE ORDER TERMS AND CONDITIONS 17 EXHIBIT IV:ADDITIONAL TERMS AND CONDITIONS FOR RFP 21 ATTACHMENT 1:VENDOR'S NON-RESPONSE STATEMENT 30 ATTACHMENT 2:VENDOR CHECK LIST 31 ATTACHMENT 3:CONFLICT OF INTEREST AFFIDAVIT 32 ATTACHMENT 4:VENDOR DECLARATION STATEMENT 33 ATTACHMENT 5:AFFIDAVIT FOR CLAIMING STATUS AS A LOCAL BUSINESS 35 ATTACHMENT 6: IMMIGRATION AFFIDAVIT CERTIFICATION 36 ATTACHMENT 7:VENDOR SUBSTITUTE W—9 37 ATTACHMENT 8:INSURANCE AND BONDING REQUIREMENTS 38 ATTACHMENT 9:REFERENCE QUESTIONNAIRE 40 15-6520 Public Relations Services 2 Packet Page -1649- 4/12/2016 16.F.4. Co er County Administrative Services Department Procurement Services Dvision Legal Notice Sealed Proposals to provide Public Relation Services will be received until 3:00PM Naples local time, on 11/05/2015 at the Collier County Government, Purchasing Department, 3327 Tamiami Trail E, Naples, FL 34112. Solicitation 15-6520— Public Relations Services Services to be provided may include, but not be limited to the following: A full service public relations support program. No pre-proposal conference will be held for this solicitation. All statements shall be made upon the official proposal form which may be obtained on the Collier County Purchasing Department Online Bidding System website: www.colliergov.net/bid. Collier County does not discriminate based on age, race, color, sex, religion, national origin, disability or marital status. BOARD OF COUNTY COMMISSIONERS COLLIER COUNTY, FLORIDA, BY: /S/ Joanne Markiewicz Director, Procurement Services This Public Notice was posted on the Collier County Purchasing Department website: www.colliergov.net/purchasinq and in the Lobby of Purchasing Building "G", Collier County Government Center on 10/15/2015. F-eeeuncid Sences D cimerd•3327 Tamiami ias East Naples Ronda 34112-d401•arwe nolliorgov neirpr¢chasino 15-6520 Public Relations Services 3 Packet Page-1650- 4/12/2016 16.F.4. Exhibit I: Scope of Work, Specifications and Response Format As requested by the Collier County Tourism Division (hereinafter, the "Division"), the Collier County Board of County Commissioners Procurement Division (hereinafter, "County") has issued this Request for Proposal (hereinafter, "RFP")with the intent of obtaining proposals from interested and qualified firms in accordance with the terms, conditions and specifications stated or attached. The Vendor, at a minimum, must achieve the requirements of the Specifications or Scope of Work stated herein. The terms contractor, vendor, proposer and bidder are used interchangeably throughout this document. Brief Description of Purchase The County is interested in receiving proposals from vendors to develop and deliver public relations services. Background The Collier County Tourism Department, on behalf of the Naples, Marco Island, Everglades Convention and Visitors Bureau (CVB), the official tourism marketing and management organization for Collier County, Florida, is issuing this request for proposal (RFP). The CVB is the marketing arm of the Tourism Division within Collier County government and is the official Destination Marketing Organization (DMO)for the region. Awarding of the contract will be in compliance with all rules and statutes applicable to the awarding of contracts by Collier County government, as administered by its Procurement Division. The CVB seeks a public relations firm to provide a tourism destination public relations support program. The details of the assignment and the requirements for submission are listed below in the Detailed Scope of Work. The Naples, Marco Island and the Everglades region of Southwest Florida has been successfully branded through a marketing campaign for the past ten years as Florida's Paradise Coast.. This destination has elements of distinction which differentiate it from the rest of Florida and from other competing coastal destinations both domestically and internationally, along with highly rated vacation amenities that include beaches, resorts, hotels, golf, fishing, shopping, dining, nature and outdoor recreation, and relaxation. The goal of the CVB's current and future public relations effort is to position a clear and distinct identity for this brand in the marketplace, and to greatly extend the message reach of the CVB, which has a relatively modest advertising budget compared to its competitive destination set. Successful public relations activities will result in the placement of quality editorial content in all of the CVB's feeder markets as well as current and future opportunity markets. The assistance of a proactive team of accomplished destination public relations professionals is needed to consistently push out clear, newsworthy and interesting information. The key strategy of escalating regular coverage in U.S. and International domestic consumer and trade publications should ultimately result in increased media coverage that entices both new and repeat visitors to the destination. 15-6520 Public Relations Services 4 Packet Page -1651- 4/12/2016 16.F.4. The CVB's in-house public relations team consists of one full time public relations manager, one full time public relations assistant, and a digital/social marketing coordinator. Currently, the high level of incoming requests for information, planning, executing and escorting press familiarization visits within the destination, as well as CVB marketing projects including extensive work on websites, visitor guide, special section supplements, electronic communications, collateral and other key strategic elements, are consuming the majority of the CVB's public relations staff time. The result is that while the destination is a "hot" commodity for coverage by the travel and news media, there is little time to effectively implement a strategic, proactive communications strategy to continually feed new information into the media marketplace. Historically, the County has spent the $176,000 per year on these services. Detailed Scope of Work The CVB's advisory board, the Collier County Tourist Development Council (TDC), along with management at the area's leading resorts and attractions, are pleased with the quality of public relations activity and results currently achieved by the CVB. However, they want more of it and all agree that continued contracted public relations services are necessary to continue to grow the coverage. Public relations efforts have provided a key element in successfully promoting the destination, and are increasingly favored as a smart investment. An ever increasing focus on proactive destination public relations is necessary to enhance the CVB's growing advertising and marketing programs. The assignment for the successful Contractor will be to create and implement an effective out of market media relations strategy that will include but not be limited to the following: 1. Identify a key message topic at least monthly for which an effective news release will be developed and distributed by the Agency to an effective travel media list, highlighting appropriate examples within the destination. 2. Work closely with the CVB PR team to jump on breaking news, trend stories and other relevant news placement opportunities and distribute to relevant travel and news media in a timely fashion. 3. Provide forward thinking creative input to help the CVB stay in the forefront of public relations, content creation, and social media strategies and tactics. 4. Work on special creative assignments as appropriate to include web, video, promotions and other projects that provide valuable content that feeds the PR effort. 5. Specific public relations activities will include: the creation of at least one destination event every fiscal year to inform key travel media about what's new and newsworthy in Naples, Marco Island and the Everglades. Each event will be appropriately themed and targeted to attract top tier media. Destination partners that fit with the event theme will be provided with an opportunity to participate in these events in some fashion, to be determined. Such events may take place in the destination, or in key markets with a high concentration of media, such as New York. Limited budget may be a factor so the CVB is seeking ideas on how to best utilize its time, efforts and dollars to connect with the highest quality media. 6. Destination public relations efforts will center on "big picture" messages and news, but will necessarily involve the mention and promotion of individual resorts, hotels, attractions, tour 15-6520 Public Relations Services 5 Packet Page -1652- 4/12/2016 16.F.4. operators, retail establishments, restaurants, museums, etc. as appropriate to effectively illustrate the message. The Public Relations Agency will assist the CVB with researching and compiling new and newsworthy information for the creation of these regular destination releases. The Agency must be willing and able to effectively represent the entire destination as needed. 7. Assist in the creation, production and distribution of a monthly Public Relations e-newsletter to CVB's out-of- market media database to provide a snapshot of what's new in the destination, along with well-developed story ideas and links to local area partner news and events. 8. Assist in the creation, production and distribution of a monthly in-market Partner s e-newsletter to the local area tourism industry and local media with updates on CVB initiatives, visitor research, recognition for area tourism professionals and a snapshot of partner news and events. 9. Support the CVB with work that may include creation of individual media itineraries, creation and implementation of group destination press FAMs, organization of desk side briefings in key media markets as the CVB's schedule permits, response to individual media requests for information, and support with any and all public relations initiatives at the bureau as assigned. 10.Assist the CVB with documenting, measuring and reporting earned media results using a media monitoring service. 11. Recommend Internet-based and social media channel public relations strategies utilizing the latest technologies and practices for creative and effective message dissemination, search engine performance and online penetration. The selection of the correct and targeted media coverage will ensure success in meeting these key objectives: • Generate significant consumer awareness as a luxurious, desirable, safe, interesting, relaxing and compelling destination for short term visitation by both leisure and group/business travelers. • Strategically promote the destination as the first choice of affluent and discerning travelers. • Enhance the Naples, Marco Island, Everglades—Florida's Paradise Coast brand as a symbol of destination excellence. • Increase leisure travel business during the peak winter season. • Increase visitation, both leisure and group, during the slower season period May through December. • Enhance the destination's growing image as a family destination. • Enhance awareness of the destination as a hot spot for culinary travelers. The County intends to pay a flat monthly fee for the services described above. The County will reimburse the proposer for pre-approved airfare, meal and lodging per diem and "out of pocket expenses" according to the County's business travel policy. Airfare, meal and lodging and "out of pocket expenses" shall be paid after submission of receipts or approved documentation; "out of pocket expenses" include, but are not limited to expenses such as: official telephone calls and FAX transmissions, parking fees, reasonable commercial transportation, reasonable gratuities, taxes, shipping fees, tolls, meals and travel expenses for visiting with media, meals and travel expenses for media coming to Collier County, entertainment, location rental and catering for events, etc. Term of Contract The contract term, if an award(s) is/are made is intended to be for an initial term of two (2) years with two (2) one year renewals, at the sole discretion of the County. 15-6520 Public Relations Services 6 Packet Page-1653- 4/12/2016 16.F.4. Prices shall remain firm for the initial term of this contract. Requests for consideration of a price adjustment must be made on the contract anniversary date, in writing, to the Procurement Director. Price adjustments are dependent upon the consumer price index (CPI) over the past twelve (12) months, budget availability and program manager approval. Surcharges will not be accepted in conjunction with this contract, and such charges should be incorporated into the pricing structure. Projected Solicitation Timetable The following projected timetable should be used as a working guide for planning purposes only. The County reserves the right to adjust this timetable as required during the course of the RFP process. Event Date Issue Solicitation Notice 10/15/2015 Last Date for Receipt of Written Questions 10/30/2015, 3:00PM Solicitation Deadline Date and Time 11/05/2015, 3:00PM Anticipated Evaluation of Submittals Week of 11/16/2015 Vendor Presentations (if Required by selection committee) Week of 11/23/2015 Anticipated Completion of Contract Negotiations December 1,2015 Anticipated Board of County Commissioner's Contract 12/08/2015 Approval Date Response Format The Vendor understands and agrees to abide by all of the RFP specifications, provisions, terms and conditions of same, and all ordinances and policies of Collier County. The Vendor further agrees that if it is awarded a contract, the work will be performed in accordance with the provisions, terms and conditions of the contract. To facilitate the fair evaluation and comparison of proposals, all proposals must conform to the guidelines set forth in this RFP. Any portions of the proposal that do not comply with these guidelines must be so noted and explained in the Acceptance of Conditions section of the proposal. However, any proposal that contains such variances may be considered non-responsive. Proposals should be prepared simply and economically, providing a straightforward concise description of the Vendor's approach and ability to meet the County's needs, as stated in this RFP. All proposals should be presented as described in this RFP in PDF or Microsoft Word format with Tabs clearly marked. If outlined in this RFP, the utilization of recycled paper for proposal submission is strongly encouraged. The items listed below shall be submitted with each proposal and should be submitted in the order shown. Each section should be clearly labeled, with pages numbered and separated by tabs. Failure by a Vendor to include all listed items may result in the rejection of its proposal. 15-6520 Public Relations Services 7 Packet Page -1654- 4/12/2016 16.F.4. 1. Tab 1, Cover Letter/Management Summary Provide a cover letter, signed by an authorized officer of the firm, indicating the underlying philosophy of the firm in providing the services stated herein. Include the name(s), telephone number(s) and email(s) of the authorized contact person(s) concerning your proposal. Submission of a signed Proposal is Vendor's certification that the Vendor will accept any awards as a result of this RFP. 2. Tab 2, Proposer's Solution to County's Requirements (30 points) How does your firm intend to increase the Collier County Brand. Include the following: • Describe your philosophy on targeting various journalists with publications, broadcast outlets, and niche markets like cuisine, golf, weddings, eco, fishing, major target market segments of leisure travel, group meetings and sports events. • How does your company intend to meet or exceed each of the County's requirements identified in the RFP's Detailed Scope of Work, items 1 — 11, (page 5-6). • Provide at least two samples of work product completed for a similar client on tourism destination public relations and marketing experience. • Provide at least one sample of a "break-through" and innovative approach tourism destination public relations and marketing experience. 3. Tab 3: Proposer's Experience and Capacity (20 points) Demonstrate key parts of your firms experience that makes you uniquely qualified to perform these services for the County, including: • Indicate your thoughts and philosophies on destination public relations and site examples of how you positioned other destination marketing organization clients, the challenges you faced and the ways you overcame those challenges in delivering those strategies. • Provide information that documents your firm's and subcontractors' qualifications to produce the required deliverables, including abilities, capacity, skill, and financial strength, and number of years of experience in providing the required services. • Describe the various team members' successful experience in working with one another on previous projects. Please detail contributions that the team members have made these projects, and how their contributions were measured. • Describe how you handle crisis management and fast breaking negative media attention. With respect to this, why is your firm better at handling these situations than your competitors? 4. Tab 4: Proposer's Team Members Assigned to County's Scope of Work (20 points) Identify the proposed account manager if you are awarded the Collier County Account. Include resume and detailed list of career accomplishments. Additionally, provide responses to the items listed below in the format identified. 1. Number of years the project manager has in a leadership role in the public relations industry. 15-6520 Public Relations Services 8 Packet Page -1655- 4/12/2016 16.F.4. 2. Number of governmental accounts managed by the proposed account manger over the two year period. (1/1/12-12/31/14). 3. Number of proposer's fulltime equivalent staff(including the account manager) assigned to the County's scope of work in this RFP. • Attach resumes of all staff assigned to our account. 4. Number of other accounts to be managed concurrently by the account manger should this firm receive an award to this RFP. TOTAL(add 1 + 2 + 3, then subtract 4) Prior to the Selection Committee reviewing proposals, the following methodology will be applied to each vendor's information provided in this area: • The County shall create a ranking from highest Total to the lowest total. Information not provided by the vendor in this format shall receive a score of zero (0). • The greatest number of points allowed in this criterion will be awarded to the vendor who has the highest Total price. • The next highest Total will be divided into the highest Total which will then be multiplied by criteria points to determine the vendor's points awarded. Each subsequent vendor's Total score will be calculated in the same manner. • Points awarded will be extended to the first decimal point (per Microsoft Excel). For illustrative purposes only, see chart for an example of how these points would be distributed among the five proposers. Vendor Name Team Points Awarded Vendor ABC 24 20 Vendor DEF 18 15 Vendor GHI 18 15 Vendor JKL 10 8.3 5. Tab 5: Cost of Service (15 points) The County intends to pay a flat monthly fee for the services described above. The County will reimburse the proposer for travel on our behalf. Pre approved airfare, meal and lodging per diem shall be paid with submission of receipts or approved documentation. All Travel shall be paid per Florida Statute 112.061. "Out of pocket expenses" include, but are not limited to expenses such as: official telephone calls and FAX transmissions, parking fees, reasonable commercial transportation, reasonable gratuities, taxes, shipping fees, tolls, and travel expenses for visiting with media, meals and travel expenses for media coming to Collier County, entertainment, location rental and catering for events, etc. Provide the following information in the format below: 15-6520 Public Relations Services 9 Packet Page -1656- 4/12/2016 16.F.4. Flat Monthly Fee for All Services (10 of 15 Points) 1. Provide a "flat monthly fee"to provide all of the services outlined in this RFP. Note: this "flat monthly fee" will be firm for the initial term of $ the contract. (per month) Monthly Out of Pocket Expenses (5 of 15 Points) 2. Provide a project maximum "monthly out of pocket expenses"to cover associated expenses with the services of this RFP $ (per month) Prior to the Selection Committee reviewing proposals, the following methodology will be applied to each vendor's information provided in this area: • Flat Monthly Fee for All Services: The County shall create a ranking from lowest Total to highest Total by vendor. Items marked with an N/A (or similar notation will be given the score of zero (0)). o The greatest number of points allowed in this criterion will be awarded to the vendor who has the lowest Total. o The next lowest vendor's Total will be divided by the lowest vendor's Total which will then be multiplied by criteria points to determine the vendor's points awarded. Each subsequent vendor's point score will be calculated in the same manner. • Monthly Out of Pocket Expenses: The County shall create a ranking for this item from the lowest Total to highest Total by vendor. Items marked with an N/A (or similar notation will be given the score of zero (0)). o The greatest number of points allowed in this criterion will be awarded to the vendor who has the lowest Total. o The next lowest vendor's Total will be divided into the lowest vendor's Total which will then be multiplied by criteria points to determine the vendor's points awarded. Each subsequent vendor's point score will be calculated in the same manner. o The Vendor's points from Section A and B will be added together to determine the number of points assigned to this criteria o Points awarded will be extended to the first decimal point (per Microsoft Excel). For illustrative purposes only, see chart for an example of how these points would be distributed among the five proposers. Flat Monthly Flat Fee for All Monthly Monthly Out of Monthly Out Total Vendor Services Fee for Pocket of Pocket Points Name Total All Expenses Total Expenses Awarded (lower is Services (lower is more Points more Points positive) Awarded positive) Awarded Vendor 4,200 10 240 5 15 ABC Vendor 5,350 7.9 265 4.5 12.4 DEF 15-6520 Public Relations Services 10 Packet Page -1657- 4/12/2016 16.F.4. Vendor 6,200 6.8 282 4.3 11.1 GHI Vendor 10,000 4.2 345 3.5 7.7 JKL The points awarded by vendor will be distributed to the Selection Committee prior to their evaluation of the proposals. The Selection Committee will review the vendor's proposal to ensure consistency and completion of all tasks in the RFP, and review the Points Awarded per vendor. The Selection Committee members may, at their sole discretion, modify the reference points assigned after a thorough review of the proposal and prior to final ranking by the final Selection Committee. 3. Tab 6, References (5 points) In order for the vendor to be awarded any points for this tab, the County requests that the vendor submits five (5) completed reference forms (see Attachment 9) from clients whose projects are of a similar nature to this solicitation as a part of their proposal. The County will only use the methodology calculations for the first five (5) references (only) submitted by the vendor in their proposal. Prior to the Selection Committee reviewing proposals, the following methodology will be applied to each vendor's information provided in this area: • The County shall total each of the vendor's five reference questionnaires and create a ranking from highest number of points to lowest number of points. References marked with an N/A (or similar notation will be given the score of zero (0). Vendors who do not turn in reference forms will be counted as zero (0). • The greatest number of points allowed in this criterion will be awarded to the vendor who has the highest score. • The next highest vendor's number of points will be divided by the highest vendor's points which will then be multiplied by criteria points to determine the vendor's points awarded. Each subsequent vendor's point score will be calculated in the same manner. • Points awarded will be extended to the first decimal point (per Microsoft Excel). For illustrative purposes only, see chart for an example of how these points would be distributed among the five proposers. Vendor Total Reference Vendor Name Points Awarded Score Vendor ABC 445 5 Vendor DEF 435 4.9 Vendor GHI 425 4.8 Vendor JKL 385 4.3 Vendor MNO 385 4.3 Vendor PQR 250 2.8 Note:Sample chart reflects a 20 point reference criterion. The points awarded by vendor will be distributed to the Selection Committee prior to their evaluation of the proposals. The Selection Committee will review the vendor's proposal to ensure consistency and completion of all tasks in the RFP, and review the Points Awarded per 15-6520 Public Relations Services 11 Packet Page-1658- 4/12/2016 16.F.4. vendor. The Selection Committee may, at their sole discretion, contact references, and/or modify the reference points assigned after a thorough review of the proposal and prior to final ranking by the final Selection Committee. 4. Tab 7, Acceptance of Conditions Indicate any exceptions to the general terms and conditions of the RFP, and to insurance requirements or any other requirements listed in this RFP. If no exceptions are indicated in this tabbed section, it will be understood that no exceptions to these documents will be considered after the award, or if applicable, during negotiations. Exceptions taken by a Vendor may result in evaluation point deduction(s) and/or exclusion of proposal for Selection Committee consideration, depending on the extent of the exception(s). Such determination shall be at the sole discretion of the County and Selection Committee. 5. Tab 8, Required Form Submittals • Attachment 2: Vendor Check List • Attachment 3: Conflict of Interest Affidavit • Attachment 4: Vendor Declaration Statement • Attachment 5: Affidavit for Claiming Status as a Local Business • Attachment 6: Immigration Affidavit Certification • Attachment 7: Vendor Substitute W-9 • Attachment 8: Insurance and Bonding Requirements • Attachment 9: Reference Questionnaire 15-6520 Public Relations Services 12 Packet Page -1659- 4/12/2016 16.F.4. Exhibit II: General RFP Instructions 1. Questions Direct questions related to this RFP to the Collier County Purchasing Department Online Bidding System website: www.colliergov.net/bid. Vendors must clearly understand that the only official answer or position of the County will be the one stated on the Collier County Purchasing Department Online Bidding System website. For general questions, please call the referenced Procurement Strategist noted on the cover page. 2. Pre-Proposal Conference The purpose of the pre-proposal conference is to allow an open forum for discussion and questioning with County staff regarding this RFP with all prospective Vendors having an equal opportunity to hear and participate. Oral questions will receive oral responses, neither of which will be official, nor become part of the RFP. Only written responses to written questions will be considered official, and will be included as part of this RFP as an addendum. All prospective Vendors are strongly encouraged to attend, as, this will usually be the only pre- proposal conference for this solicitation. If this pre-proposal conference is denoted as "mandatory", prospective Vendors must be present in order to submit a proposal response. 3. Compliance with the RFP Proposals must be in strict compliance with this RFP. Failure to comply with all provisions of the RFP may result in disqualification. 4. Ambiguity, Conflict, or Other Errors in the RFP It is the sole responsibility of the Vendor if the Vendor discovers any ambiguity, conflict, discrepancy, omission or other error in the RFP, to immediately notify the Procurement Strategist, noted herein, of such error in writing and request modification or clarification of the document prior to submitting the proposal. The Procurement Strategist will make modifications by issuing a written revision and will give written notice to all parties who have received this RFP from the Purchasing Department. 5. Proposal, Presentation, and Protest Costs The County will not be liable in any way for any costs incurred by any Vendor in the preparation of its proposal in response to this RFP, nor for the presentation of its proposal and/or participation in any discussions, negotiations, or, if applicable, any protest procedures. 6. Delivery of Proposals All proposals are to be delivered before 3:00PM, Naples local time, on or before 11/06/2015 to: Collier County Government Purchasing Department 3327 Tamiami Trail E Naples FL 34112 15-6520 Public Relations Services 13 Packet Page -1660- 4/12/2016 16.F.4. Attn: Adam Northrup, Procurement Strategist The County does not bear the responsibility for proposals delivered to the Purchasing Department past the stated date and/or time indicated, or to an incorrect address by Consultant's personnel or by the Consultant's outside carrier. However, the Procurement Director, or designee, reserves the right to accept proposals received after the posted close time under the following conditions: • The tardy submission of the proposal is due to the following circumstances, which may include but not be limited to: late delivery by commercial carrier such as Fed Ex, UPS or courier where delivery was scheduled before the deadline. • The acceptance of said proposal does not afford any competing firm an unfair advantage in the selection process. Vendors must submit one (1) paper copy clearly labeled "Master," and six (6) disks (CD's/DVD's)with one copy of the proposal on each disk in Word, Excel or PDF. List the Solicitation Number and Title on the outside of the box or envelope. 7. Validity of Proposals No proposal can be withdrawn after it is filed unless the Vendor makes their request in writing to the County prior to the time set for the closing of Proposals. All proposals shall be valid for a period of one hundred eighty (180) days from the submission date to accommodate evaluation and selection process. 8. Method of Source Selection The County is using the Competitive Sealed Proposals methodology of source selection for this procurement, as authorized by Ordinance Number 2013-69 establishing and adopting the Collier County Purchasing Policy. The County may, as it deems necessary, conduct discussions with qualified Vendors determined to be in contention for being selected for award for the purpose of clarification to assure full understanding of, and responsiveness to solicitation requirements. 9. Evaluation of Proposals The County's procedure for selecting is as follows: 1. The County Manager or designee shall appoint a Selection Committee to review all proposals submitted. 2. Request for Proposals issued. 3. Subsequent to the closing of proposals, the Procurement Strategist will review the proposals received and verify whether each proposal appears to be minimally responsive to the requirements of the published RFP. 4. Meetings will be open to the public and the Procurement Strategist shall publicly post prior notice of such meeting in the lobby of the Purchasing Building. 5. The committee members will review each Proposal individually and score each proposal based on the evaluation criteria stated herein. 6. Prior to the first meeting of the selection committee, the Procurement Strategist will post a notice announcing the date, time and place of the first committee meeting. Said notice shall be posted in the lobby of the Purchasing Building not less than three (3) working days prior to 15-6520 Public Relations Services 14 Packet Page -1661- 4/12/2016 16.F.4. the meeting. The Procurement Strategist will also post prior notice of all subsequent committee meetings and shall endeavor to post such notices at least one (1) day in advance of all subsequent meetings. 7. The committee will compile individual rankings, based on the evaluation criteria as stated herein, for each proposal to determine committee recommendations. The committee may at their discretion, schedule presentations or demonstrations from the top-ranked firm(s), make site visits, and obtain guidance from third party subject matter experts. The final recommendation will be decided based on review of scores and consensus of committee. The County reserves the right to withdraw this RFP at any time and for any reason, and to issue such clarifications, modifications, and/or amendments as it may deem appropriate. Receipt of a proposal by the County or a submission of a proposal to the County offers no rights upon the Vendor nor obligates the County in any manner. Acceptance of the proposal does not guarantee issuance of any other governmental approvals. Proposals which include provisions requiring the granting of zoning variances shall not be considered. 10. References The County reserves the right to contact any and all references pertaining to this solicitation and related proposal. 11. Proposal Selection Committee and Evaluation Factors The County Manager shall appoint a Selection Committee to review all proposals submitted. The factors to be considered in the evaluation of proposal responses are listed below. Tab II, Proposer's Solution 30 Tab III, Experience and Capacity of Firm 20 Tab IV, Team Members Assigned to County 20 Tab V, Cost of Service 15 Tab VI, References 5 Local Vendor Preference 10 TOTAL 100 Tie Breaker: In the event of a tie, both in individual scoring and in final ranking,the firm with the lowest paid dollars by Collier County to the vendor (as obtained from the County's financial system)within the last five (5) years will receive the higher individual ranking. If there is a multiple firm tie in either individual scoring or final ranking, the firm with the lowest volume of work shall receive the higher ranking, the firm with the next lowest volume of work shall receive the next highest ranking and so on. 12. Acceptance or Rejection of Proposals The right is reserved by the County to waive any irregularities in any proposal, to reject any or all proposals, to re-solicit for proposals, if desired, and upon recommendation and justification by Collier County to accept the proposal which in the judgment of the County is deemed the most advantageous for the public and the County of Collier. 15-6520 Public Relations Services 15 Packet Page -1662- 4/12/2016 16.F.4. Any proposal which is incomplete, conditional, obscure or which contains irregularities of any kind, may be cause for rejection. In the event of default of the successful Vendor, or their refusal to enter into the Collier County contract, the County reserves the right to accept the proposal of any other Vendor or to re-advertise using the same or revised documentation, at its sole discretion. 15-6520 Public Relations Services 16 Packet Page-1663- 4/12/2016 16.F.4. Exhibit Ill: Collier County Purchase Order Terms and Conditions 1. Offer and to comply with all carrier This offer is subject to cancellation by the regulations. Risk of loss of any goods COUNTY without notice if not accepted by sold hereunder shall transfer to the VENDOR within fourteen (14) days of COUNTY at the time and place of issuance. delivery; provided that risk of loss prior to actual receipt of the goods by the 2. Acceptance and Confirmation COUNTY nonetheless remain with This Purchase Order (including all VENDOR. documents attached to or referenced b) No charges will be paid by the COUNTY therein) constitutes the entire agreement for packing, crating or cartage unless between the parties, unless otherwise otherwise specifically stated in this specifically noted by the COUNTY on the Purchase Order. Unless otherwise face of this Purchase Order. Each delivery provided in Purchase Order, no invoices of goods and/or services received by the shall be issued nor payments made COUNTY from VENDOR shall be deemed to prior to delivery. Unless freight and be upon the terms and conditions contained other charges are itemized, any in this Purchase Order. discount will be taken on the full amount of invoice. No additional terms may be added and c) All shipments of goods scheduled on the Purchase Order may not be changed except same day via the same route must be by written instrument executed by the consolidated. Each shipping container COUNTY. VENDOR is deemed to be on must be consecutively numbered and notice that the COUNTY objects to any marked to show this Purchase Order additional or different terms and conditions number. The container and Purchase contained in any acknowledgment, invoice Order numbers must be indicated on bill or other communication from VENDOR, of lading. Packing slips must show notwithstanding the COUNTY'S acceptance Purchase Order number and must be or payment for any delivery of goods and/or included on each package of less than services, or any similar act by VENDOR. container load (LCL) shipments and/or with each car load of equipment. The 3. Inspection COUNTY reserves the right to refuse or All goods and/or services delivered return any shipment or equipment at hereunder shall be received subject to the VENDOR'S expense that is not marked COUNTY'S inspection and approval and with Purchase Order numbers. payment therefore shall not constitute VENDOR agrees to declare to the acceptance. All payments are subject to carrier the value of any shipment made adjustment for shortage or rejection. All under this Purchase Order and the full defective or nonconforming goods will be invoice value of such shipment. returned pursuant to VENDOR'S instruction d) All invoices must contain the Purchase at VENDOR'S expense. Order number and any other specific information as identified on the To the extent that a purchase order requires Purchase Order. Discounts of prompt a series of performances by VENDOR, the payment will be computed from the date COUNTY prospectively reserves the right to of receipt of goods or from date of cancel the entire remainder of the Purchase receipt of invoices, whichever is later. Order if goods and/or services provided Payment will be made upon receipt of a early in the term of the Purchase Order are proper invoice and in compliance with non-conforming or otherwise rejected by the Chapter 218, Fla. Stats., otherwise COUNTY. known as the "Local Government 4. Shipping and Invoices Prompt Payment Act," and, pursuant to a) All goods are FOB destination and must the Board of County Commissioners be suitably packed and prepared to Purchasing Policy. secure the lowest transportation rates 15-6520 Public Relations Services 17 Packet Page -1664- 4/12/2016 16.F.4. 5. Time Is Of the Essence and transportation shall conform to all Time for delivery of goods or performance of applicable laws, including but not limited to services under this Purchase Order is of the the Occupational Health and Safety Act, the essence. Failure of VENDOR to meet Federal Transportation Act and the Fair delivery schedules or deliver within a Labor Standards Act, as well as any law or reasonable time, as interpreted by the regulation noted on the face of the Purchase COUNTY in its sole judgment, shall entitle Order. the COUNTY to seek all remedies available to it at law or in equity. VENDOR agrees to 9. Advertising reimburse the COUNTY for any expenses No VENDOR providing goods and services incurred in enforcing its rights. VENDOR to the COUNTY shall advertise the fact that further agrees that undiscovered delivery of it has contracted with the COUNTY for nonconforming goods and/or services is not goods and/or services, or appropriate or a waiver of the COUNTY'S right to insist make use of the COUNTY'S name or other upon further compliance with all identifying marks or property without the specifications. prior written consent of the COUNTY'S Purchasing Department. 6. Changes The COUNTY may at any time and by written notice make changes to drawings 10. Indemnification and specifications, shipping instructions, VENDOR shall indemnify and hold harmless quantities and delivery schedules within the the COUNTY from any and all claims, general scope of this Purchase Order. including claims of negligence, costs and Should any such change increase or expenses, including but not limited to decrease the cost of, or the time required for attorneys' fees, arising from, caused by or performance of the Purchase Order, an related to the injury or death of any person equitable adjustment in the price and/or (including but not limited to employees and delivery schedule will be negotiated by the agents of VENDOR in the performance of COUNTY and VENDOR. Notwithstanding their duties or otherwise), or damage to the foregoing, VENDOR has an affirmative property (including property of the COUNTY obligation to give notice if the changes will or other persons), which arise out of or are decrease costs. Any claims for adjustment incident to the goods and/or services to be by VENDOR must be made within thirty (30) provided hereunder. days from the date the change is ordered or within such additional period of time as may 11. Warranty of Non-Infringement be agreed upon by the parties. VENDOR represents and warrants that all goods sold or services performed under this 7. Warranties Purchase Order are: a) in compliance with VENDOR expressly warrants that the goods applicable laws; b) do not infringe any and/or services covered by this Purchase patent, trademark, copyright or trade secret; Order will conform to the specifications, and c)do not constitute unfair competition. drawings, samples or other descriptions furnished or specified by the COUNTY, and VENDOR shall indemnify and hold harmless will be of satisfactory material and quality the COUNTY from and against any and all production, free from defects and sufficient claims, including claims of negligence, costs for the purpose intended. Goods shall be and expense, including but not limited to delivered free from any security interest or attorneys' fees, which arise from any claim, other lien, encumbrance or claim of any third suit or proceeding alleging that the party. These warranties shall survive COUNTY'S use of the goods and/or inspection, acceptance, passage of title and services provided under this Purchase Order payment by the COUNTY. are inconsistent with VENDOR'S representations and warranties in section 11 8. Statutory Conformity (a). Goods and services provided pursuant to this Purchase Order, and their production 15-6520 Public Relations Services 18 Packet Page -1665- 4/12/2016 16.F.4. If any claim which arises from VENDORS beyond their control, including, but without breach of section 11 (a) has occurred, or is limitation to war, strikes, civil disturbances likely to occur, VENDOR may, at the and acts of nature. When VENDOR has COUNTY'S option, procure for the COUNTY knowledge of any actual or potential force the right to continue using the goods or majeure or other conditions which will delay services, or replace or modify the goods or or threatens to delay timely performance of services so that they become non-infringing, this Purchase Order, VENDOR shall (without any material degradation in immediately give notice thereof, including all performance, quality, functionality or relevant information with respects to what additional cost to the COUNTY). steps VENDOR is taking to complete delivery of the goods and/or services to the 12. Insurance Requirements COUNTY. The VENDOR, at its sole expense, shall provide commercial insurance of such type 15. Assignment and with such terms and limits as may be VENDOR may not assign this Purchase reasonably associated with the Purchase Order, nor any money due or to become due Order. Providing and maintaining adequate without the prior written consent of the insurance coverage is a material obligation COUNTY. Any assignment made without of the VENDOR. All insurance policies shall such consent shall be deemed void. be executed through insurers authorized or eligible to write policies in the State of 16. Taxes Florida. Goods and services procured subject to this Purchase Order are exempt from Florida 13. Compliance with Laws sales and use tax on real property, transient In fulfilling the terms of this Purchase Order, rental property rented, tangible personal VENDOR agrees that it will comply with all purchased or rented, or services purchased federal, state, and local laws, rules, codes, (Florida Statutes, Chapter 212), and from and ordinances that are applicable to the federal excise tax. conduct of its business. By way of non- exhaustive example, this shall include the 17. Annual Appropriations American with Disabilities Act and all The COUNTY'S performance and obligation prohibitions against discrimination on the to pay under this Purchase Order shall be basis of race, religion, sex creed, national contingent upon an annual appropriation of origin, handicap, marital status, or veterans' funds. status. Further, VENDOR acknowledges and without exception or stipulation shall be 18. Termination fully responsible for complying with the This Purchase Order may be terminated at provisions of the Immigration Reform and any time by the COUNTY upon 30 days Control Act of 1986 as located at 8 U.S.C. prior written notice to the VENDOR. This 1324, et seq. and regulations relating Purchase Order may be terminated thereto, as either may be amended. Failure immediately by the COUNTY for breach by by the awarded firm(s) to comply with the VENDOR of the terms and conditions of this laws referenced herein shall constitute a Purchase Order, provided that COUNTY has breach of the award agreement and the provided VENDOR with notice of such County shall have the discretion to breach and VENDOR has failed to cure unilaterally terminate said agreement within 10 days of receipt of such notice. immediately. Any breach of this provision may be regarded by the COUNTY as a 19. General material and substantial breach of the a) This Purchase Order shall be governed contract arising from this Purchase Order. by the laws of the State of Florida. The venue for any action brought to 14. Force Majeure specifically enforce any of the terms and Neither the COUNTY nor VENDOR shall be conditions of this Purchase Order shall responsible for any delay or failure in be the Twentieth Judicial Circuit in and performance resulting from any cause for Collier County, Florida 15-6520 Public Relations Services 19 Packet Page -1666- 4/12/2016 16.F.4. b) Failure of the COUNTY to act associated with this Purchase Order in immediately in response to a breach of accordance with Florida Statute Chapter this Purchase Order by VENDOR shall 112.061, Per Diem and Travel not constitute a waiver of breach. Expenses for Public Officers, employees Waiver of the COUNTY by any default and authorized persons. by VENDOR hereunder shall not be e) In the event of any conflict between or deemed a waiver of any subsequent among the terms of any Contract default by VENDOR. Documents related to this Purchase c) All notices under this Purchase Order Order, the terms of the Contract shall be sent to the respective Documents shall take precedence over addresses on the face page by certified the terms of the Purchase Order. To the mail, return receipt requested, by extent any terms and /or conditions of overnight courier service, or by personal this Purchase Order duplicate or overlap delivery and will be deemed effective the Terms and Conditions of the upon receipt. Postage, delivery and Contract Documents, the provisions of other charges shall be paid by the the Terms and/or Conditions that are sender. A party may change its address most favorable to the County and/or for notice by written notice complying provide the greatest protection to the with the requirements of this section. County shall govern. d) The Vendor agrees to reimbursement of any travel expenses that may be 15-6520 Public Relations Services 20 Packet Page -1667- 4/12/2016 16.F.4. Exhibit IV: Additional Terms and Conditions for RFP 1. Insurance Requirements The Vendor shall at its own expense, carry and maintain insurance coverage from responsible companies duly authorized to do business in the State of Florida as set forth in the Insurance and Bonding attachment of this solicitation. The Vendor shall procure and maintain property insurance upon the entire project, if required, to the full insurable value of the scope of work. The County and the Vendor waive against each other and the County's separate Vendors, Contractors, Design Consultant, Subcontractors agents and employees of each and all of them, all damages covered by property insurance provided herein, except such rights as they may have to the proceeds of such insurance. The Vendor and County shall, where appropriate, require similar waivers of subrogation from the County's separate Vendors, Design Consultants and Subcontractors and shall require each of them to include similar waivers in their contracts. Collier County shall be responsible for purchasing and maintaining, its own liability insurance. Certificates issued as a result of the award of this solicitation must identify "For any and all work performed on behalf of Collier County." The General Liability Policy provided by Vendor to meet the requirements of this solicitation shall name Collier County, Florida, as an additional insured as to the operations of Vendor under this solicitation and shall contain a severability of interests provisions. Collier County Board of County Commissioners shall be named as the Certificate Holder. The Certificates of Insurance must state the Contract Number, or Project Number, or specific Project description, or must read: For any and all work performed on behalf of Collier County. The "Certificate Holder" should read as follows: Collier County Board of County Commissioners Naples, Florida The amounts and types of insurance coverage shall conform to the minimum requirements set forth in the Insurance and Bonding attachment, with the use of Insurance Services Office (ISO)forms and endorsements or their equivalents. If Vendor has any self-insured retentions or deductibles under any of the below listed minimum required coverage, Vendor must identify on the Certificate of Insurance the nature and amount of such self- insured retentions or deductibles and provide satisfactory evidence of financial responsibility for such obligations. All self-insured retentions or deductibles will be Vendor's sole responsibility. Coverage(s) shall be maintained without interruption from the date of commencement of the Work until the date of completion and acceptance of the scope of work by the County or as specified in this solicitation, whichever is longer. The Vendor and/or its insurance carrier shall provide 30 days written notice to the County of policy cancellation or non-renewal on the part of the insurance carrier or the Vendor. The Vendor shall also notify the County, in a like manner, within twenty-four (24) hours after receipt, of any notices of expiration, cancellation, non-renewal or material change in coverage or limits received by Vendor from its insurer and nothing contained herein shall relieve Vendor of this requirement to provide notice. In the event of a reduction in the aggregate limit of any policy to be provided by Vendor 15-6520 Public Relations Services 21 Packet Page -1668- 4/12/2016 16.F.4. hereunder, Vendor shall immediately take steps to have the aggregate limit reinstated to the full extent permitted under such policy. Should at any time the Vendor not maintain the insurance coverage(s) required herein, the County may terminate the Agreement or at its sole discretion shall be authorized to purchase such coverage(s) and charge the Vendor for such coverage(s) purchased. If Vendor fails to reimburse the County for such costs within thirty(30) days after demand, the County has the right to offset these costs from any amount due Vendor under this Agreement or any other agreement between the County and Vendor. The County shall be under no obligation to purchase such insurance, nor shall it be responsible for the coverage(s) purchased or the insurance company or companies used. The decision of the County to purchase such insurance coverage(s) shall in no way be construed to be a waiver of any of its rights under the Contract Documents. If the initial or any subsequently issued Certificate of Insurance expires prior to the completion of the scope of work, the Vendor shall furnish to the County renewal or replacement Certificate(s) of Insurance not later than ten (10) calendar days after the expiration date on the certificate. Failure of the Vendor to provide the County with such renewal certificate(s) shall be considered justification for the County to terminate any and all contracts. 2. Offer Extended to Other Governmental Entities Collier County encourages and agrees to the successful vendor extending the pricing, terms and conditions of this solicitation or resultant contract to other governmental entities at the discretion of the successful vendor. 3. Additional Items and/or Services Additional items and / or services may be added to the resultant contract, or purchase order, in compliance with the Purchasing Policy. 4. County's Right to Inspect The County or its authorized Agent shall have the right to inspect the Vendor's facilities/project site during and after each work assignment the Vendor is performing. 5. Vendor Performance Evaluation The County has implemented a Vendor Performance Evaluation System for all contracts awarded in excess of $25,000. To this end, vendors will be evaluated on their performance upon completion/termination of this Agreement. 6. Additional Terms and Conditions of Contract Collier County has developed standard contracts/agreements, approved by the Board of County Commissioners (BCC). The selected Vendor shall be required to sign a standard Collier County contract within twenty one (21) days of Notice of Selection for Award. The County reserves the right to include in any contract document such terms and conditions, as it deems necessary for the proper protection of the rights of Collier County. A sample copy of this contract is available upon request. The County will not be obligated to sign any contracts, maintenance and/or service agreements or other documents provided by the Vendor. 15-6520 Public Relations Services 22 Packet Page -1669- 4/12/2016 16.F.4. The County's project manager, shall coordinate with the Vendor/Contractor the return of any surplus assets, including materials, supplies, and equipment associated with the scope or work. 7. Payment Method Payments are made in accordance with the Local Government Prompt Payment Act, Chapter 218, Florida Statutes. Vendor's invoices must include: • Purchase Order Number • Description and quantities of the goods or services provided per instructions on the County's purchase order or contract. Invoices shall be sent to: Board of County Commissioners Clerk's Finance Department ATTN: Accounts Payable 3299 Tamiami Trail E Ste 700 Naples FL 34112 Or emailed to: bccapclerkna collierclerk.com. Collier County, in its sole discretion, will determine the method of payment for goods and/or services as part of this agreement. Payment methods include: • Traditional —payment by check, wire transfer or other cash equivalent. • Standard — payment by purchasing card. Collier County's Purchasing Card Program is supported by standard bank credit suppliers (i.e. VISA and MasterCard), and as such, is cognizant of the Rules for VISA Merchants and MasterCard Merchant Rules. The County may not accept any additional surcharges (credit card transaction fees) as a result of using the County's credit card for transactions relating to this solicitation. The County will entertain bids clearly stating pricing for standard payment methods. An additional separate discounted price for traditional payments may be provided at the initial bid submittal if it is clearly marked as an "Additional Cash Discount." Upon execution of the Contract and completion of each month's work, payment requests may be submitted to the Project Manager on a monthly basis by the Contractor for services rendered for that prior month. Services beyond sixty (60) days from current monthly invoice will not be considered for payment without prior approval from the Project manager. All invoices should be submitted within the fiscal year the work was performed. (County's fiscal year is October 1 - September 30.) Invoices submitted after the close of the fiscal year will not be accepted (or processed for payment) unless specifically authorized by the Project Manager. Payments will be made for articles and/or services furnished, delivered, and accepted, upon receipt and approval of invoices submitted on the date of services or within six (6) months after completion of contract. Any untimely submission of invoices beyond the specified deadline period is subject to non-payment under the legal doctrine of "Iaches" as untimely submitted. Time shall be deemed of the essence with respect to the timely submission of invoices under this agreement. 15-6520 Public Relations Services 23 Packet Page -1670- 4/12/2016 16.F.4. In instances where the successful contractor may owe debts (including, but not limited to taxes or other fees) to Collier County and the contractor has not satisfied nor made arrangement to satisfy these debts, the County reserves the right to off-set the amount owed to the County by applying the amount owed to the vendor or contractor for services performed of for materials delivered in association with a contract. Invoices shall not reflect sales tax. After review and approval, the invoice will be transmitted to the Finance Division for payment. Payment will be made upon receipt of proper invoice and in compliance with Chapter 218 Florida Statutes, otherwise known as the "Local Government Prompt Payment Act." Collier County reserves the right to withhold and/or reduce an appropriate amount of any payment for work not performed or for unsatisfactory performance of Contractual requirements. 8. Environmental Health and Safety All Vendors and Sub vendors performing service for Collier County are required and shall comply with all Occupational Safety and Health Administration (OSHA), State and County Safety and Occupational Health Standards and any other applicable rules and regulations. Vendors and Sub vendors shall be responsible for the safety of their employees and any unsafe acts or conditions that may cause injury or damage to any persons or property within and around the work site. All firewall penetrations must be protected in order to meet Fire Codes. Collier County Government has authorized OSHA representatives to enter any Collier County facility, property and/or right-of-way for the purpose of inspection of any Vendor's work operations. This provision is non-negotiable by any department and/or Vendor. All new electrical installations shall incorporate NFPA 70E Short Circuit Protective Device Coordination and Arc Flash Studies where relevant as determined by the engineer. All electrical installations shall be labeled with appropriate NFPA 70E arch flash boundary and PPE Protective labels. 9. Licenses The Vendor is required to possess the correct Business Tax Receipt, professional license, and any other authorizations necessary to carry out and perform the work required by the project pursuant to all applicable Federal, State and Local Law, Statute, Ordinances, and rules and regulations of any kind. Additionally, copies of the required licenses must be submitted with the proposal response indicating that the entity proposing, as well as the team assigned to the County account, is properly licensed to perform the activities or work included in the contract documents. Failure on the part of any Vendor to submit the required documentation may be grounds to deem Vendor non-responsive. A Vendor, with an office within Collier County is also required to have an occupational license. All State Certified contractors who may need to pull Collier County permits or call in inspections must complete a Collier County Contractor License registration form and submit the required fee. After registering the license/registration will need to be renewed thereafter to remain "active" in Collier County. If you have questions regarding professional licenses contact the Contractor Licensing, Community Development and Environmental Services at (239) 252-2431, 252-2432 or 252-2909. Questions regarding required occupational licenses, please contact the Tax Collector's Office at (239) 252- 2477. 15-6520 Public Relations Services 24 Packet Page -1671- 4/12/2016 16.F.4. 10. Principals/Collusion By submission of this Proposal the undersigned, as Vendor, does declare that the only person or persons interested in this Proposal as principal or principals is/are named therein and that no person other than therein mentioned has any interest in this Proposal or in the contract to be entered into; that this Proposal is made without connection with any person, company or parties making a Proposal, and that it is in all respects fair and in good faith without collusion or fraud. 11. Relation of County It is the intent of the parties hereto that the Vendor shall be legally considered an independent Vendor, and that neither the Vendor nor their employees shall, under any circumstances, be considered employees or agents of the County, and that the County shall be at no time legally responsible for any negligence on the part of said Vendor, their employees or agents, resulting in either bodily or personal injury or property damage to any individual, firm, or corporation. 12. Termination Should the Vendor be found to have failed to perform his services in a manner satisfactory to the County, the County may terminate this Agreement immediately for cause; further the County may terminate this Agreement for convenience with a thirty (30) day written notice. The County shall be sole judge of non-performance. 13. Lobbying All firms are hereby placed on NOTICE that the Board of County Commissioners does not wish to be lobbied, either individually or collectively about a project for which a firm has submitted a Proposal. Firms and their agents are not to contact members of the County Commission for such purposes as meeting or introduction, luncheons, dinners, etc. During the process, from Proposal closing to final Board approval, no firm or their agent shall contact any other employee of Collier County in reference to this Proposal, with the exception of the Procurement Director or his designee(s). Failure to abide by this provision may serve as grounds for disqualification for award of this contract to the firm. 14. Public Records Compliance The Vendor/Contractor agrees to comply with the Florida Public Records Law Chapter 119 (including specifically those contractual requirements at F.S. § 119.0701(2) (a)-(d) and (3)), ordinances, codes, rules, regulations and requirements of any governmental agencies. 15. Certificate of Authority to Conduct Business in the State of Florida (Florida Statute 607.1501) In order to be considered for award, firms must be registered with the Florida Department of State Divisions of Corporations in accordance with the requirements of Florida Statute 607.1501 and provide a certificate of authority (www.sunbiz.orq/search.html) prior to execution of a contract. A copy of the document may be submitted with the solicitation response and the document number shall be identified. Firms who do not provide the certificate of authority at the time of response shall be required to provide same within five (5) days upon notification of selection for award. If the firm cannot provide the document within the referenced timeframe, the County reserves the right to award to another firm. 15-6520 Public Relations Services 25 Packet Page -1672- 4/12/2016 16.F.4. 16. Single Proposal Each Vendor must submit, with their proposal, the required forms included in this RFP. Only one proposal from a legal entity as a primary will be considered. A legal entity that submits a proposal as a primary or as part of a partnership or joint venture submitting as primary may not then act as a sub- consultant to any other firm submitting under the same RFP. If a legal entity is not submitting as a primary or as part of a partnership or joint venture as a primary, that legal entity may act as a sub- consultant to any other firm or firms submitting under the same RFP. All submittals in violation of this requirement will be deemed non-responsive and rejected from further consideration. 17. Survivability Bids (ITBs/RFPs): The Consultant/ContractorNendor agrees that any Work Order/Purchase Order that extends beyond the expiration date of Solicitation 15-6520 — Public Relations Services resultant of this solicitation will survive and remain subject to the terms and conditions of that Agreement until the completion or termination of any Work Order/Purchase Order. 18. Protest Procedures Any prospective vendor/ proposer who desires to protest any aspect(s) or provision(s) of the solicitation (including the form of the solicitation documents or procedures) shall file their protest with the Procurement Director prior to the time of the bid opening strictly in accordance with the County's then current purchasing ordinance and policies. The Board of County Commissioners will make award of contract in public session. Award recommendations will be posted outside the offices of the Purchasing Department on Wednesdays and Thursdays. Any actual or prospective respondent who desires to formally protest the recommended contract award must file a notice of intent to protest with the Procurement Director within two (2) calendar days (excluding weekends and County holidays) of the date that the recommended award is posted. Upon filing of said notice, the protesting party will have five (5) days to file a formal protest and will be given instructions as to the form and content requirements of the formal protest. A copy of the "Protest Policy" is available at the office of the Procurement Director. 19. Public Entity Crime A person or affiliate who has been placed on the convicted vendor list following a conviction for a public entity crime may not submit a bid, proposal, or reply on a contract to provide any goods or services to a public entity; may not submit a bid, proposal, or reply on a contract with a public entity for the construction or repair of a public building or public work; may not submit bids, proposals, or replies on leases of real property to a public entity; may not be awarded or perform work as a contractor, supplier, subcontractor, or consultant under a contract with any public entity; and may not transact business with any public entity in excess of the threshold amount provided in s. 287.017 for CATEGORY TWO for a period of 36 months following the date of being placed on the convicted vendor list. 20. Security and Background Checks If required, Vendor/ Contractor/ Proposer shall be responsible for the costs of providing background checks by the Collier County Facilities Management Department, and drug testing for all employees 15-6520 Public Relations Services 26 Packet Page -1673- 4/12/2016 16.F.4. that shall provide services to the County under this Agreement. This may include, but not be limited to, checking federal, state and local law enforcement records, including a state and FBI fingerprint check, credit reports, education, residence and employment verifications and other related records. Contractor shall be required to maintain records on each employee and make them available to the County for at least four(4) years. 21. Conflict of Interest Vendor shall complete the Conflict of Interest Affidavit included as an attachment to this RFP document. Disclosure of any potential or actual conflict of interest is subject to County staff review and does not in and of itself disqualify a firm from consideration. These disclosures are intended to identify and or preclude conflict of interest situations during contract selection and execution. 22. Prohibition of Gifts to County Employees No organization or individual shall offer or give, either directly or indirectly, any favor, gift, loan, fee, service or other item of value to any County employee, as set forth in Chapter 112, Part III, Florida Statutes, the current Collier County Ethics Ordinance and County Administrative Procedure 5311. Violation of this provision may result in one or more of the following consequences: a. Prohibition by the individual, firm, and/or any employee of the firm from contact with County staff for a specified period of time; b. Prohibition by the individual and/or firm from doing business with the County for a specified period of time, including but not limited to: submitting bids, RFP, and/or quotes; and, c. immediate termination of any contract held by the individual and/or firm for cause. 23. Immigration Affidavit Certification Statutes and executive orders require employers to abide by the immigration laws of the United States and to employ only individuals who are eligible to work in the United States. The Employment Eligibility Verification System (E-Verify) operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA), provides an Internet- based means of verifying employment eligibility of workers in the United States; it is not a substitute for any other employment eligibility verification requirements. The program will be used for Collier County formal Invitations to Bid (ITB) and Request for Proposals (RFP) including professional services and construction services. Exceptions to the program: • Commodity based procurement where no services are provided. • Where the requirement for the affidavit is waived by the Board of County Commissioners Vendors/ Bidders are required to enroll in the E-Verify program, and provide acceptable evidence of their enrollment, at the time of the submission of the vendor's/bidder's proposal. Acceptable evidence consists of a copy of the properly completed E-Verify Company Profile page or a copy of the fully executed E-Verify Memorandum of Understanding for the company. Vendors are also required to provide the Collier County Purchasing Department an executed affidavit certifying they shall comply with the E-Verify Program. The affidavit is attached to the solicitation documents. If the Bidder/Vendor does not comply with providing both the acceptable E-Verify evidence and the executed affidavit the bidder's /vendor's proposal may be deemed non-responsive. Additionally, vendors shall require all subcontracted vendors to use the E-Verify system for all purchases not covered under the "Exceptions to the program" clause above. 15-6520 Public Relations Services 27 Packet Page -1674- 4/12/2016 16.F.4. For additional information regarding the Employment Eligibility Verification System (E-Verify) program visit the following website: http://www.dhs.00v/E-Verify. It shall be the vendor's responsibility to familiarize themselves with all rules and regulations governing this program. Vendor acknowledges, and without exception or stipulation, any firm(s) receiving an award shall be fully responsible for complying with the provisions of the Immigration Reform and Control Act of 1986 as located at 8 U.S.C. 1324, et seq. and regulations relating thereto, as either may be amended and with the provisions contained within this affidavit. Failure by the awarded firm(s)to comply with the laws referenced herein or the provisions of this affidavit shall constitute a breach of the award agreement and the County shall have the discretion to unilaterally terminate said agreement immediately. 24. Collier County Local Preference Policy Collier County provides an incentive to local business to enhance the opportunities of local businesses in the award of County contracts. In the evaluation of proposals, the County rewards Vendors for being a local business by granting a ten (10) points incentive in the evaluation criterion points. Local business means the vendor has a current Business Tax Receipt issued by the Collier County Tax Collector for at least one year prior to bid or proposal submission to do business within Collier County, and that identifies the business with a permanent physical business address located within the limits of Collier County from which the vendor's staff operates and performs business in an area zoned for the conduct of such business. A Post Office Box or a facility that receives mail, or a non- permanent structure such as a construction trailer, storage shed, or other non-permanent structure shall not be used for the purpose of establishing said physical address. In addition to the foregoing, a vendor shall not be considered a "local business" unless it contributes to the economic development and well-being of Collier County in a verifiable and measurable way. This may include, but not be limited to, the retention and expansion of employment opportunities, support and increase to the County's tax base, and residency of employees and principals of the business within Collier County. Vendors shall affirm in writing their compliance with the foregoing at the time of submitting their bid or proposal to be eligible for consideration as a "local business" under this section. A vendor who misrepresents the Local Preference status of its firm in a proposal or bid submitted to the County will lose the privilege to claim Local Preference status for a period of up to one year. Under this solicitation proposers desiring to receive local preference will be invited and required to affirmatively state and provide documentation as set forth in the solicitation in support of their status as a local business. Any proposer who fails to submit sufficient documentation with their proposal offer shall not be granted local preference consideration for the purposes of that specific contract award. Except where federal or state law, or any other funding source, mandates to the contrary, Collier County and its agencies and instrumentalities, will give preference to local businesses in the following manner. For all purchases of commodities and services procured through a competitive proposal process and not otherwise exempt from this local preference section, the solicitation shall include a weighted criterion for local preference that equals 10 percent of the total points in the evaluation criteria published in the solicitation. Purchases of professional services as defined and identified under subsection 11B.2 (which are subject to Section 287.055, F.S.) and subsection 11B.3 (which are subject to Section 11.45, F.S.) shall not be subject to this local preference section. The vendor must complete and submit with their proposal response the Affidavit for Claiming Status as a Local Business which is included as part of this solicitation. 15-6520 Public Relations Services 28 Packet Page -1675- 4/12/2016 16.F.4. Failure on the part of a vendor to submit this Affidavit with their proposal response will preclude said Vendor from being considered for local preference under this solicitation. A vendor who misrepresents the Local Preference status of its firm in a proposal or bid submitted to the County will lose the privilege to claim Local Preference status for a period of up to one year. 15-6520 Public Relations Services 29 Packet Page -1676- 4/12/2016 16.F.4. Co ie CCo14:11ty Administrative Services Department Procurement Services Division Attachment 1: Vendor's Non-Response Statement The sole intent of the Collier County Purchasing Department is to issue solicitations that are clear, concise and openly competitive. Therefore, we are interested in ascertaining reasons for prospective Vendors not wishing to respond to this solicitation. If your firm is not responding to this RFP, please indicate the reason(s) by checking the item(s) listed below and return this form via email or fax, noted on the cover page, or mail to Collier County Government, Purchasing Department, 3327 Tamiami Trail E, Naples, FL 34112. We are not responding to Solicitation 15-6520— Public Relations Services for the following reason(s): • ❑ Services requested not available through our company. ❑ Our firm could not meet specifications/scope of work. ❑ Specifications/scope of work not clearly understood or applicable (too vague, rigid, etc.) ❑ Project is too small. ❑ Insufficient time allowed for preparation of response. ❑ Incorrect address used. Please correct mailing address: ❑ Other reason(s): Name of Firm: Address: City, State, Zip: Telephone: Email: Representative Signature: Representative Name: Date 15-6520 Public Relations Services 30 Packet Page -1677- 4/12/2016 16.F.4. Gather County Administrative Services Department Procurement Services Division Attachment 2: Vendor Check List IMPORTANT: THIS SHEET MUST BE SIGNED. Please read carefully, sign in the spaces indicated and return with your Proposal. Vendor should check off each of the following items as the necessary action is completed: C The Proposal has been signed. ❑ All applicable forms have been signed and included, along with licenses to complete the requirements of the project. ❑ Any addenda have been signed and included. fl The mailing envelope has been addressed to: Collier County Government Purchasing Department 3327 Tamiami Trail E Naples FL 34112 Attn: Adam Northrup, Procurement Strategist ❑ The mailing envelope must be sealed and marked with Solicitation 15-6520 and Due Date 11/06/2015. ❑ The Proposal will be mailed or delivered in time to be received no later than the specified due date and time. (Otherwise Proposal cannot be considered.) ❑ If submitting a manual bid, include any addenda (initialed and dated noting understanding and receipt). If submitting bid electronically, bidder will need to download all related documents on www.colliergov.net/bid. The system will date and time stamp when the addendum files were downloaded. ALL COURIER-DELIVERED PROPOSALS MUST HAVE THE RFP NUMBER AND TITLE ON THE OUTSIDE OF THE COURIER PACKET. Name of Firm: Address: City, State, Zip: Telephone: Email: Representative Signature: Representative Name: Date 15-6520 Public Relations Services 31 Packet Page -1678- 4/12/2016 16.F.4. Goiter County Administrative Services Department Procurement Services Division Attachment 3: Conflict of Interest Affidavit By the signature below, the firm (employees, officers and/or agents) certifies, and hereby discloses, that, to the best of their knowledge and belief, all relevant facts concerning past, present, or currently planned interest or activity (financial, contractual, organizational, or otherwise)which relates to the proposed work; and bear on whether the firm (employees, officers and/or agents) has a possible conflict have been fully disclosed. Additionally, the firm (employees, officers and/or agents) agrees to immediately notify in writing the Procurement Director, or designee, if any actual or potential conflict of interest arises during the contract and/or project duration. Firm: Signature and Date: Print Name Title of Signatory State of County of SUBSCRIBED AND SWORN to before me this day of 20 by , who is personally known to me to be the for the Firm, OR who produced the following identification Notary Public My Commission Expires 15-6520 Public Relations Services 32 Packet Page -1679- 4/12/2016 16.F.4. Coiner County Administrative Services Department Procurement Services Division Attachment 4: Vendor Declaration Statement BOARD OF COUNTY COMMISSIONERS Collier County Government Complex Naples, Florida 34112 RE: Solicitation: 15-6520— Public Relations Services Dear Commissioners: • The undersigned, as Vendor declares that this proposal is made without connection or arrangement with any other person and this proposal is in every respect fair and made in good faith, without collusion or fraud. The Vendor agrees, if this proposal is accepted, to execute a Collier County document for the purpose of establishing a formal contractual relationship between the firm and Collier County, for the performance of all requirements to which the proposal pertains. The Vendor states that the proposal is based upon the proposal documents listed by Solicitation: 15-6520— Public Relations Services . (Proposal Continued on Next Page) 15-6520 Public Relations Services 33 Packet Page -1680- 4/12/2016 16.F.4. PROPOSAL CONTINUED IN WITNESS WHEREOF, WE have hereunto subscribed our names on this day of , 20 in the County of , in the State of Firm's Legal Name: Address: City, State, Zip Code: Florida Certificate of Authority Document Number: Federal Tax Identification Number CCR# or CAGE Code Telephone: FAX: Signature by: (Typed and written) Title: Additional Contact Information Send payments to: (required if different from above) Company name used as payee Contact name: Title: Address: City, State,ZIP Telephone: FAX: Email: Office servicing Collier County to place orders (required if different from above) Contact name: Title: Address: City, State,ZIP Telephone: Email 15-6520 Public Relations Services 34 Packet Page -1681- 4/12/2016 16.F.4. Collier County Administrative Services Department Procurement Serdices Division Attachment 5: Affidavit for Claiming Status as a Local Business Solicitation: 15-6520—Public Relations Services (Check Appropriate Boxes Below) State of Florida(Select County if Vendor is described as a Local Business ❑ Collier County [' Lee County Vendor affirms that it is a local business as defined by the Purchasing Policy of the Collier County Board of County Commissioners and the Regulations Thereto. As defined in Section XI of the Collier County Purchasing Policy: Local business means the vendor has a current Business Tax Receipt issued by the Collier County Tax Collector for at least one year prior to bid or proposal submission to do business within Collier County, and that identifies the business with a permanent physical business address located within the limits of Collier County from which the vendor's staff operates and performs business in an area zoned for the conduct of such business. A Post Office Box or a facility that receives mail, or a non-permanent structure such as a construction trailer, storage shed, or other non-permanent structure shall not be used for the purpose of establishing said physical address. In addition to the foregoing, a vendor shall not be considered a"local business" unless it contributes to the economic development and well-being of Collier County in a verifiable and measurable way. This may include, but not be limited to, the retention and expansion of employment opportunities, support and increase to the County's tax base, and residency of employees and principals of the business within Collier County. Vendors shall affirm in writing their compliance with the foregoing at the time of submitting their bid or proposal to be eligible for consideration as a"local business" under this section. A vendor who misrepresents the Local Preference status of its firm in a proposal or bid submitted to the County will lose the privilege to claim Local Preference status for a period of up to one year. Vendor must complete the following information: Year Business Established in ❑Collier County or❑ Lee County: Number of Employees (Including Owner(s)or Corporate Officers): Number of Employees Living in ❑ Collier County or❑ Lee (Including Owner(s)or Corporate Officers): If requested by the County, vendor will be required to provide documentation substantiating the information given in this affidavit. Failure to do so will result in vendor's submission being deemed not applicable. Vendor Name: Date: Collier or Lee County Address: Signature: Title: STATE OF FLORIDA ❑ COLLIER COUNTY LJ LEE COUNTY Sworn to and Subscribed Before Me, a Notary Public, for the above State and County, on this Day of , 20 Notary Public My Commission Expires: (AFFIX OFFICIAL SEAL) 15-6520 Public Relations Services 35 Packet Page -1682- 4/12/2016 16.F.4. Co tier County Administrative Services Department Procurement Services Division Attachment 6: Immigration Affidavit Certification Solicitation: 15-6520—Public Relations Services This Affidavit is required and should be signed, notarized by an authorized principal of the firm and submitted with formal Invitations to Bid (ITB's)and Request for Proposals (RFP) submittals. Further, Vendors/Bidders are required to enroll in the E-Verify program, and provide acceptable evidence of their enrollment, at the time of the submission of the vendor's/bidder's proposal. Acceptable evidence consists of a copy of the properly completed E- Verify Company Profile page or a copy of the fully executed E-Verify Memorandum of Understanding for the company. Failure to include this Affidavit and acceptable evidence of enrollment in the E-Verify program, may deem the Vendor/Bidder's proposal as non-responsive. Collier County will not intentionally award County contracts to any vendor who knowingly employs unauthorized alien workers, constituting a violation of the employment provision contained in 8 U.S.C. Section 1324 a(e) Section 274A(e) of the Immigration and Nationality Act("INA"). Collier County may consider the employment by any vendor of unauthorized aliens a violation of Section 274A(e) of the INA. Such Violation by the recipient of the Employment Provisions contained in Section 274A(e)of the INA shall be grounds for unilateral termination of the contract by Collier County. Vendor attests that they are fully compliant with all applicable immigration laws (specifically to the 1986 Immigration Act and subsequent Amendment(s))and agrees to comply with the provisions of the Memorandum of Understanding with E-Verify and to provide proof of enrollment in The Employment Eligibility Verification System (E-Verify), operated by the Department of Homeland Security in partnership with the Social Security Administration at the time of submission of the Vendor's/Bidder's proposal. Company Name Print Name Title Signature Date State of County of The foregoing instrument was signed and acknowledged before me this day of 20_, by who has produced as identification. (Print or Type Name) (Type of Identification and Number) Notary Public Signature Printed Name of Notary Public Notary Commission Number/Expiration The signee of this Affidavit guarantees, as evidenced by the sworn affidavit required herein, the truth and accuracy of this affidavit to interrogatories hereinafter made. 15-6520 Public Relations Services 36 Packet Page -1683- 4/12/2016 16.F.4. Co((er County Administrative Services Department Procurement Services Division Attachment 7: Vendor Substitute W—9 Request for Taxpayer Identification Number and Certification In accordance with the Internal Revenue Service regulations, Collier County is required to collect the following information for tax reporting purposes from individuals and companies who do business with the County (including social security numbers if used by the individual or company for tax reporting purposes). Florida Statute 119.071(5) require that the county notify you in writing of the reason for collecting this information, which will be used for no other purpose than herein stated. Please complete all information that applies to your business and return with your quote or proposal. 1. General Information (provide all information) Taxpayer Name (as shown on income tax return) Business Name (if different from taxpayer name) Address City State Zip Telephone FAX Email Order Information Remit/Payment Information Address Address City State Zip City State Zip FAX FAX Email Email 2. Company Status (check only one) _Individual/Sole Proprietor Corporation Partnership Tax Exempt (Federal income tax-exempt entity Limited Liability Company under Internal Revenue Service guidelines IRC 501 (c)3) Enter the tax classification (D=Disregarded Entity, C=Corporation, P=Partnership) 3. Taxpayer Identification Number(for tax reporting purposes only) Federal Tax Identification Number(TIN) (Vendors who do not have a TIN,will be required to provide a social security number prior to an award of the contract.) 4. Sign and Date Form Certification: Under penalties of perjury, I certify that the information shown on this form is correct to my knowledge. Signature Date Title Phone Number 15-6520 Public Relations Services 37 Packet Page -1684- 4/12/2016 16.F.4. Co (ier County Administrative Services Department Procurement Services Division Attachment 8: Insurance and Bonding Requirements Insurance/Bond Type Required Limits 1. ®Worker's Statutory Limits of Florida Statutes, Chapter 440 and all Federal Government Compensation Statutory Limits and Requirements 2. ® Employer's Liability $500,000 single limit per occurrence 3. ® Commercial General Bodily Injury and Property Damage Liability(Occurrence Form) patterned after the current $500,000 single limit per occurrence, $2,000,000 aggregate for Bodily Injury ISO form Liability and Property Damage Liability. This shall include Premises and Operations; Independent Contractors; Products and Completed Operations and Contractual Liability 4. ® Indemnification To the maximum extent permitted by Florida law, the Contractor/Vendor/Consultant shall indemnify and hold harmless Collier County, its officers and employees from any and all liabilities, damages, losses and costs, including, but not limited to, reasonable attorneys'fees and paralegals'fees, to the extent caused by the negligence, recklessness, or intentionally wrongful conduct of the Contractor/Vendor/Consultant or anyone employed or utilized by the Contractor/Vendor/Consultant in the performance of this Agreement. This indemnification obligation shall not be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available to an indemnified party or person described in this paragraph. This section does not pertain to any incident arising from the sole negligence of Collier County. 4. ❑ Automobile Liability $ Each Occurrence; Bodily Injury& Property Damage, Owned/Non-owned/Hired; Automobile Included 5. ❑ Other insurance as ❑Watercraft $ Per Occurrence noted: ❑ United States Longshoreman's and Harborworker's Act coverage shall be maintained where applicable to the completion of the work. $ Per Occurrence ❑ Maritime Coverage (Jones Act)shall be maintained where applicable to the completion of the work. $ Per Occurrence ❑ Aircraft Liability coverage shall be carried in limits of not less than $5,000,000 each occurrence if applicable to the completion of the Services under this Agreement. $ Per Occurrence ❑ Pollution $ Per Occurrence ® Professional Liability $500,000 Per Occurrence • $ 500,000 each claim and in the aggregate • $1,000,000 each claim and in the aggregate • $2,000,000 each claim and in the aggregate ❑ Professional Liability $ per claim and in the aggregate Packet Page -1685- 4/12/2016 16.F.4. • $1,000,000 per claim and in the aggregate • $2,000,000 per claim and in the aggregate ❑ Valuable Papers Insurance $ Per Occurrence 6. ❑ Bid bond Shall be submitted with proposal response in the form of certified funds, cashiers' check or an irrevocable letter of credit, a cash bond posted with the County Clerk, or proposal bond in a sum equal to 5% of the cost proposal. All checks shall be made payable to the Collier County Board of County Commissioners on a bank or trust company located in the State of Florida and insured by the Federal Deposit Insurance Corporation. 7. El Performance and For projects in excess of$200,000, bonds shall be submitted with the Payment Bonds executed contract by Proposers receiving award, and written for 100% of the Contract award amount, the cost borne by the Proposer receiving an award. The Performance and Payment Bonds shall be underwritten by a surety authorized to do business in the State of Florida and otherwise acceptable to Owner; provided, however, the surety shall be rated as"A-"or better as to general policy holders rating and Class V or higher rating as to financial size category and the amount required shall not exceed 5% of the reported policy holders' surplus, all as reported in the most current Best Key Rating Guide, published by A.M. Best Company, Inc. of 75 Fulton Street, New York, New York 10038. 8. ® Vendor shall ensure that all subcontractors comply with the same insurance requirements that he is required to meet. The same Vendor shall provide County with certificates of insurance meeting the required insurance provisions. 9. ® Collier County must be named as "ADDITIONAL INSURED"on the Insurance Certificate for Commercial General Liability where required. 10. ® The Certificate Holder shall be named as Collier County Board of County Commissioners, OR, Board of County Commissioners in Collier County, OR Collier County Government, OR Collier County. The Certificates of Insurance must state the Contract Number, or Project Number, or specific Project description, or must read: For any and all work performed on behalf of Collier County. 11. ® Thirty(30) Days Cancellation Notice required. LJB 10/2/2015 Vendor's Insurance Statement We understand the insurance requirements of these specifications and that the evidence of insurability may be required within five (5) days of the award of this solicitation. Name of Firm Date Vendor Signature Print Name Insurance Agency Agent Name Telephone Number 15-6520 Public Relations Services 39 Packet Page -1686- 4/12/2016 16.F.4. Co8T County Administrative Services Department Procurement Seriices Division Attachment 9: Reference Questionnaire Solicitation: Reference Questionnaire for: (Name of Company Requesting Reference Information) (Name of Individuals Requesting Reference Information) Name: Company: (Evaluator completing reference questionnaire) (Evaluator's Company completing reference) Email: FAX: Telephone: Collier County is implementing a process that collects reference information on firms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10,with 10 representing that you were very satisifed (and would hire the firm/individual again)and 1 representing that you were very unsatisfied (and would never hire the firm/indivdival again). If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or form will be scored "0." Project Description: Completion Date: Project Budget: Project Number of Days: Change Orders- Dollars Added : Change Orders- Days Added: Item Citeria Score 1 Ability to manage the costs (minimize change orders to scope). 2 Ability of team members to work with your organization. 3 Quality of news releases about your destination. 4 Ability and quality of message created about your destination. 5 Professionalism of project manager and ability to manage personnel. 6 Project administration (completed news releases, final product turnover; invoices etc.) 7 Ability to verbally communicate and document information clearly and succinctly. 8 Abiltity to handle crisis management and fast breaking negative media attention. 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 Overall comfort level with hiring the company in the future (customer satisfaction). TOTAL SCORE OF ALL ITEMS Please FAX this completed survey to: By 15-6520 Public Relations Services 40 Packet Page -1687- 4/12/2016 16.F.4. 1.9 4 Iiammond & Associates RESPONSE TO REQUEST FOR PROPOSAL PUBLIC RELATIONS SERVICES FOR COLLIER • COUNTY BOARD OF COUNTY COMMISSIONERS: Solicitation 15-6520 Tourism Public Relations Services 900 Third Avenue 145 King Street 231 Majorca Avenue New York, NY 10022 Charleston,SC 29401 Coral Gables, FL 33134 212.308.8880 843.722.8880 561.655.3836 vvww.lou ham mond.com • > yp dt1ESz November 2015 A004:1;t Ai s EVERGLADES':'• Packet Page -1688- 4/12/2016 16.F.4. I. MANAGEMENT SUMMARY 3 Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November Packet Page 4689- Page 12 L94/12/2016 16.F.4. Lou Hammond&Associates An intcgr Ttcd i3 n hruting communication,,co m pam November 5, 2015 Collier County Government Purchasing Department 3327 Tamiami Trail E Naples, FL 34112 Attn: Adam Northrup, Procurement Strategist Dear Mr. Northrup: Thank you for providing Lou Hammond &Associates (LH&A) with the opportunity to respond to RFP 15-6520 "Public Relations Services." Since 2012, LH&A has been proud to serve Collier County on behalf of the Naples, Marco Island, Everglades Convention and Visitors Bureau. In that time together, we have seen unprecedented success working as part of an integrated team, with the County reporting record bed tax revenues and rising hotel occupancy rates. During our more than 30-year history, LH&A has been no stranger to success. We are the indisputable leader in destination PR and marketing. Our blue chip client roster is the finest in the industry with brand leaders, such as Florida's Paradise Coast, representing a wide range of hospitality and lifestyle categories. As an agency, we've been honored with more of the Hospitality Sales and Marketing Association International's (HSMAI) prestigious Adrian Awards than any other entity worldwide, including two awards for our work done in partnership with the Naples, Marco Island, Everglades CVB. Our continued work on Collier County's behalf will be designed to stimulate coverage for the destination in targeted media, awareness amongst influencers and consumers and, most importantly, business. The RFP response demonstrates LH&A's qualifications to serve Collier County, including a deep- rooted understanding of your needs based on our unmatched experience. It is our contention that consumer perception and media awareness of the destination can continue to grow. As one of America's most charming and distinctive areas, we'll achieve success for Collier County by focusing on specific audiences and key selling points that help the area stand out amongst domestic destinations. Among these are: • Outstanding tourism and quality of life elements including: o Thriving arts and culture o Outstanding culinary scene o Abundant events and activities o World-class shopping o Distinctive outdoor activities, such as fishing, golf and watersports o The people of Collier County as ambassadors Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page -1690- November 5, 2015 g Page 3 4/12/2016 16.F.4. Our plan for Collier County's success focuses on: • Segmentation: Hitting the right audiences with the right messages at the right times. • Fishing where the fish are: Focusing on key geographic markets. • Consistent, steady communication with the media: We will help raise Collier County's voice in the domestic marketplace and provide the media with the story ideas and information they need. • Helping the media experience Florida's Paradise Coast for themselves: We will focus on an aggressive visiting journalist program to bring media to the destination and let them learn why it is a rare gem. Once there, they have to meet the people, and get a sense of the personality and flavor of the destination. If possible, they need access to destination leaders and innovators as key ambassadors. We must get across that Collier County may be one destination that embodies all the elements that make for the perfect place to visit. • Pitch, pitch, pitch: This is the agency's motto and in order for Collier County's PR campaign to be successful, our time must be spent pitching story ideas to those media outlets that are going to best reach the destination's audience. Our job is to "accentuate the positives." In the case of Florida's Paradise Coast, there are plenty. • Beyond a Free Lunch: Organizing media events that focus on quality vs. quantity- providing partners with the opportunity to be exposed to A-list media rather than "fillers." • The Rising Tide Approach: "Lifting all boats" by giving partners the tools they need to succeed through LH&A innovations such as "Hot Tip" media leads, "Value Blasts" and Resource Guides. • Working on a cost-effective basis: our fee is inclusive of out of pocket expenses such as postage, deliveries, long-distance telephone etc. Expenses for elements such as staff and media travel, major events, etc. are billed at cost-we never mark-up or double bill a client. • An Integrated approach: We'll support an integrated digital campaign that complements PR and advertising efforts while creating buzz for the destination. We will execute our campaign for Collier County with an experienced team that is widely considered to be the best in the business. We look forward to continuing to share our passion for Florida's Paradise Coast-a destination we love so much! Sincerely, Terence Gallagher President, LH&A New York Tel: 212-891-0211; Email: terryg @louhammond.com Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page 4691- November Page 4 9 4/12/2016 16.F.4. II. PROPOSERS SOLUTION TO COUNTY'S REQUIREMENTS Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November Packet Page -1692- Pa e 5 8 4/12/2016 16.F.4. Describe your philosophy on targeting various journalists with publications, broadcast outlets, and niche markets like cuisine, golf, weddings, eco, fishing, major target market segments of leisure travel, group meetings and sports events. At LH&A we believe in taking a hyper-personal approach to media pitching and targeting. As part of this effort we: o Nurture personal media 2015 MEDIAVISITS,MEET,NGSPOl TS-SEPTEM ER relationships on our clients' behalf; this includes a staff incentive program that rewards staffers with vacation trips for meeting with the most media during a quarterly time period o Develop pitches specifically targeted to each individual outlet and journalist by niche o Create pitches that reference the journalist's recent stories and specific section topics- demonstrating we are familiar with them, their outlet and their beats. This is the number one complaint of most journalists-that the PR people pitching them have not taken the time to know them. o Utilize statistics wherever possible to support trends o Employ unobtrusive follow-up; respecting journalist's time, needs- as noted San Francisco Chronicle Travel Editor Spud Hilton says, "If I'm interested, believe me, I will reach out to YOU" On Collier County's behalf, LH&A has lived by the motto "Success through Segmentation" targeting the right journalist, with the right message, at the right time. We will develop an updated 2016 media grid of agreed-upon, targeted outlets for the destination's key niche segments. We will then craft pitch angles and story ideas customized for the audience. Examples include: • Weddings: Showcase real weddings from couples who agree to share their dream wedding day in Florida's Paradise Coast. • Meetings: In conjunction with April's National Stress Awareness Month, position Florida's Paradise Coast as "America's Most Stress-Free Destination for Meetings." Conduct a survey of travelers on what causes them stress in Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page -1693- November Page 6 9 4/12/2016 16.F.4. their lives and provide a sampling of stress reducing packages and treatments from the area's top spas etc. • Cuisine: Highlight Stone Crab season with TV pitches focusing on experts demonstrating the proper way to crack and cook Collier County's incredible stone crabs. • Fishing: Utilize some of Collier County's many top fishing captains to act as expert resources for the media and host a media fam for beginning fishermen to show that Florida's Paradise Coast is the perfect place for any level. We will utilize the segmented media grid to track responses and plan additional tactical outreach such as desksides and media visits. In addition to working on a daily basis with the print media, LH&A implements a proactive campaign aimed at the broadcast media. Agency personnel are constantly researching and reviewing programs on network and cable TV as well as shows in syndication that may be appropriate for our clients. The agency will work with Collier County to target key broadcast outlets. Recent LH&A client national exposure includes ABC's Good Morning America, NBC's Today, CBS Sunday Morning, ABC's The Bachelor," CNN's "Morning Express with Robin Meade," Esquire Network's "The Getaway" and The Weather Channel's "Weather Center Live." As the network shows continue to utilize representatives from top travel media outlets such as Conde Nast Traveler and Travel + Leisure as experts for in-studio trend interviews, LH&A will work closely to provide publicists and editors up-to-date information. How does your company intend to meet or exceed each of the County's requirements identified in the FP's Detailed Scope of Work, items 1 --- 11, (page 5- 6). 1. Identify a key message topic at least monthly for which an effective news release will be developed and distributed by the Agency to an effective travel media list, highlighting appropriate examples within the destination. To achieve maximum success, the media must receive a steady stream of material. However, LH&A believes in the "no spaghetti" approach. That means we don't just send out a press release for the sake of sending out a press release and simply hope it sticks. Instead, we use releases judiciously and try to focus on real news or Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November Packet Page -1694- Pa e , 5 7 4/12/2016 16.F.4. offerings that will be of value to the media. For Collier County, we'd ideally like to distribute a release per month with a goal of 12 - 18 releases distributed during the year as news dictates. We research, write and distribute releases on news to achieve targeted media coverage based on current trends and priorities to help pave the way for in-depth features. Also press releases are distributed to segmented special-interest media. These tie into specific events, packages, activities, festivals, breaking news and other facets of activities to encourage placement and would be used as the basis for pitches. As part of its overall marketing strategy, the agency focuses on concise, one- to two- page releases issued to highly targeted segments of our extensive media database. Our experience demonstrates that these specialized releases are most effective in generating coverage. Releases are optimized to enhance search engine pickup. All are tweeted through LH&A's handle of 5000+ followers, mainly media. Our suggested 2016 press release timeline includes: January 2016 Calendar of Events,Anniversaries Over-the-top Romantic Offerings February Play & Stay Golf Packages March Spring Fling - Spring Break Ideas for Adults Product Update-What's New for Spring April Learning Vacations- Interactive experiences throughout the destination Secret Beaches for a non-crowded getaway May Navigating Florida's Paradise Coast's Value Season - Hotel Packages June Summer Events July Artistic Escape- Upcoming exhibits at top museums Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page -1695- November Page 8 8 4/12/2016 16.F.4. Insider Tips- Chefs favorite restaurants in the area August Outdoor Adventures- From Airboat rides to Swamp Buggy Adventures September Fall Foodie Events Product Update -What's New for Fall October Kick-off of Stone Crab Season November Detox December- Unique Spa Treatments Holidays in Florida's Paradise Coast December What's New for 2017 2. Work closely with the CVB PR team to jump on breaking news, trend stories and other re levant news placement opportunities and distribute to relevant travel and news media in a timely fashion. LH&A will continue to employ a proactive news bureau that is staffed and equipped to respond 24 hours a day if necessary to media inquiries, refer coverage opportunities to the appropriate parties, give advice on trends and developments and provide current information. The agency will liaise with the CVB staff to maximize resources. Actions include: • Handle inquiries, referring to you as necessary • Develop and maintain a fact file, image and multimedia library • Provide current information on all aspects of the destination • Research editorial calendars to facilitate placements • Review potential media visits • Alert the media to news, developments and opportunities • Maintain an updated listing of journalists who have interest in Florida's Paradise Coast, continue regular contact to maximize enthusiasm, supplying information as necessary • Provide client with clips of media coverage • Monitor and maintain an Online News Room Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Page -1696- November 5, 2015 Packet Pa g Page 9 4/12/2016 16.F.4. In order to be ahead of the trends for our clients, LH&A employs a highly successful agency-wide release program. Ongoing, a release is developed featuring a timely, compelling topic, incorporating news and packages from across our client roster. Media appreciate this information as they feature a cross-section of travel- oriented clients specifically tailored to a particularly theme. These releases have garnered outstanding results and LH&A will continue incorporate Collier County into as many appropriately themed agency-wide releases as possible. Examples include: • Top Cities Around the Country to Celebrate July 4th • Pet-Travel: Domestic Destinations Great for Dogs • Summer like a Star: Luxury Vacation Destinations Each of our staff is well-read and well-informed when it comes to the latest trends. All are assigned leading national and regional newspapers, magazines, websites and broadcast outlets to review on a daily basis and share the resulting information with the entire agency. This practice helps us to be fully aware of what the media is covering and new opportunities. We then share these opportunities with our clients, resulting in outstanding coverage. It is also important to be well prepared in advance to meet media needs. Most major publications schedule feature and roundup stories far in advance and follow an editorial calendar. LH&A obtains these calendars and compiles a master, computerized editorial calendar which reflects client strengths. Each month the agency produces a list of upcoming placement opportunities and deadlines ensuring that clients are properly presented for all opportunities, including special sections relating to Travel, Florida, Events/Festivals, Cuisine, Culture, Events/Festivals, Family, etc. 3. Provide forward thinking creative input to help the CVB stay in the forefront of public relations, content creation, and social media strategies and tactics. Part of being creative is staying current and ahead of the curve. We do this by closely monitoring trends- both within and outside of the travel industry- and not being afraid to try new things. Among the tools we utilize to anticipate new trends and technologies include: • The media -We are voracious consumers of media. This includes valuable industry resources such as O'Dwyer's, The Holmes Report, Advertising Age, Adweek and Skift, as well as outlets such as Bloomberg, CNN, MSNBC, Forbes, Fast Company and more. In Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November Packet Page 4697- 5,a 0 9 e10 4/12/2016 16.F.4. addition, each of our staff is assigned various media outlets to monitor on a daily basis for information that pertains to our clients or impacts our industry- especially including trends. • industry events-We attend key industry events that feature educational programming such as DMAI, ESTO, TBEX, PRSA, SATW and TMAC. We participate (and often give) seminars and tap into the industry's collective brainpower for the betterment of our clients. • Hammond Digital+ -We stay ahead of the ever-changing digital world through our HD+ division. The HD+team provides our staff with a daily update on what's trending and also provides our clients with our monthly Digital+ e-newsletter, which arms clients with the information they need to succeed. • Thought leadership- Our team consists of published authors and frequent industry speakers, including Lou Hammond herself, who make it their business to know and share their wisdom. • Creative culture - LH&A has fostered its creative culture and success with procedures including agency-wide brainstorming that brings the brainpower and resources of the entire company to bear on each individual client. We also have developed an incentive program that rewards staff with trips for showing outstanding creativity (perhaps 2016's incentive trip will be to Collier County!) 4. Work on special creative assignments as appropriate to include web, video, promotions and other projects that provide valuable content that feeds the PR effort. Our agency is always ready, willing and able to jump in and help do whatever it takes to achieve success for our clients. We have strong experience in the development of web content through our Hammond Digital+ division, as well as video production through multi-Emmy award winning production partners. We also employ a full-time creative director who provides world-class graphic arts experience. We have helped organize promotional opportunities for Collier County with media outlets such as "Live with Kelly & Michael" and we will continue to work to develop new partnerships with entities whose audience best match with the destination. These could include fashion designers, retail outlets, media partners and more, 5. Specific public relations activities will include: the creation of at least one destination event every fiscal year to inform key travel media about what's new and newsworthy in Naples, Marco Island and the Everglades. Each event will be appropriately themed and targeted to attract top tier media. Destination partners that fit with the event theme will be provided with an opportunity to Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November Page 4698- age o11 4/12/2016 16.F.4. participate in these events in some fashion, to be determined. Such events may take place in the destination, or in key markets with a high concentration of media, such as New York. Limited budget may be a factor so the CVB is seeking ideas on how to best utilize its time, efforts and dollars to connect with the highest quality media. LH&A believes in a philosophy of quality vs. quantity when it comes to organizing successful events. We don't feel we are serving our client's needs by spending large amounts of money to feed B and C-list journalists. Instead, we focus on: • Organize worthwhile events where media get NEWS • Events structured: no assigned seating, pertinent news delivered, media can flow in/out as needed • Central, hot locations- easily accessible, desirable venues in our key markets • Two p.m. rule: media time is respected - all luncheons end by 2:00 p.m. at the latest New York City is the media hub of the country. An event provides an opportunity to deliver targeted messages to top-tier media. We suggest hosting a media lunch and maximizing time in the morning and afternoon for media desk-sides. This event would be an excellent opportunity to include CVB partners who could help defray costs by co-opting with the CVB on budget and benefit from the media networking opportunities. We will complete the following: • Secure venue • Plan menus, theme, decor, display materials, etc. • Create and e-mail invitations • Customize invitation lists of all appropriate media contacts • Handle RSVPs; call contacts to ensure maximum attendance • Prepare suggested agendas • Assist with speakers' notes as appropriate. • Make introductions of key journalists to client representatives • Create and track hashtag for event • Attend and supervise all facets of day • Assemble press kits and distribute with memento to all attendees on departure • Provide press kits to journalists unable to attend • Compile reach reports based on attendance • Follow up to encourage coverage after events Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page 4699- November 9 e 12 4/12/2016 16.F.4. 6. Destination public relations efforts will center on "big picture" messages and news, but will necessarily involve the mention and promotion of individual resorts, hotels, attractions, tour operators, retail establishments, restaurants, museums, etc. as appropriate to effectively illustrate the message. The Public Relations Agency will assist the CVB with researching and compiling new and newsworthy information for the creation of these regular destination releases. The Agency must be willing and able to effectively represent the entire destination as needed. A destination is more than simply the acres that define a region. To be successful as a destination requires the thoughtful coming together of hoteliers, attractions, festival planners and travel industry partners who have a stake in attracting visitors. Interests may diverge, but it is crucial that those invested in the success of tourism be involved and confident of the marketing strategy. A hallmark of our communication success is that we work closely with a destination's stakeholder partners to help provide a unified approach to increasing tourism and building goodwill. Following is a sampling of tactics LH&A will continue to employ on Collier County's behalf: • Hot Tips We provide a valuable service by providing ongoing "Hot Tip" media leads for placement opportunities. As we are constantly pitching story ideas and receiving requests for information and assistance from prominent media, we craft dedicated correspondence to be sent to individual partners providing them with detailed information on the outlet, the opportunity, deadline and directions on how to respond directly to the agency or to the publication itself. We monitor and support partners as needed and follow up to ensure placement. On average, LH&A provides nearly 40 Hot Tips opportunities to partners per year. • Value Blasts Collier County is included as appropriate in our highly-acclaimed eblast sent to extensive media outlets that offers agency wide value offerings. Additionally, entries are shared via social media to our 5,000+ Twitter followers. Ongoing, this vehicle has generated enormous coverage for our clients, and is often re- tweeted by authoritative outlets. • Resource Guides We will prepare and distribute the following resource guides that can be shared with partners: Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November Packet Page -1700- Page 13 9 4/12/2016 16.F.4. o 2016 Travel Industry Meeting Booklets A listing of 140 important worldwide travel industry meetings with dates, locations, topics and contact source information o 2016 Calendar of Holidays This year-long calendar outlines major North American holidays with corresponding deadlines for editorial coverage of related news o 2016 Hotel/Tourism Award Listings This book is a compilation of more than 60 significant opportunities for hotel/tourism awards and more than 20 surveys. Information provided includes criteria, deadlines and contact names for entries. LH&A will ensure SPONSOR is on key reader's choice poll ballots and alert the client when voting is live • Seminars We propose that LH&A conduct a seminar in which public relations basics and techniques will be thoroughly discussed and questions answered. Appropriate materials, including case studies, will be distributed. Topics covered could include social media and crisis communications. • Support Small Accommodations Partners Smaller partner hotels, B & B's and inns can provide excellent experiences and value. As directed by the CVB, the agency's targeted marketing program will heighten their exposure by developing a bank of these properties and including them in media pitches/releases. We understand their resources can be limited, so every effort will be made to make them an integral part of the program. 7. Assist in the creation, production and distribution of a monthly Public Relations e-newsletter to CVB's out-of- market media database to provide a snapshot of what's new in the destination, along with well-developed story ideas and links to local area partner news and events. LH&A has strong experience in creating monthly newsletters for a variety of clients. These newsletters contain a mix of destination updates, partner news, and promotions, supported by appropriate imagery. We will work with the CVB to create a monthly newsletter for the destination with services including: • Newsletter template design (if needed) story research, writing, editing • Inclusion of photography • Distribution to CVB database, supplemented by the agency's media database Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page -1701- November 0 Page 14 4/12/201616.F.4. We believe in having a consistency in look and content with regular monthly sections such as a message from Jack Wert, a partner spotlight and, perhaps a guest commentary that can also be rotated amongst industry partners. We recommend utilizing Constant Contact as a creation and distribution service for the newsletter. 8. Assist in the creation, production and distribution of a monthly in-market Partner's e-newsletter to the local area tourism industry and local media with updates on CVB initiatives, visitor research, recognition for area tourism professionals and a snapshot of partner news and events. LH&A will assist the CVB in the creation of the in-market newsletter. It will also be important to stress opportunities for their involvement in the CVB's activities and utilize the newsletter to outline upcoming events and opportunities with deadlines for participation. 9. Support the CVB with work that may include creation of individual media itineraries, creation and implementation of group destination press FAMs, organization of desk side briefings in key media markets as the CVB's schedule permits, response to individual media requests for information, and support with any and all public relations initiatives at the bureau as assigned. Media Visits LH&A subscribes to the belief that seeing is believing, and when it comes to our campaign, we will continue to be aggressive in conducting media visits allowing journalists to experience Florida's Paradise Coast for themselves. The CVB has done an outstanding job in hosting media that LH&A has helped arrange to visit the destination. Once media are in market, they unanimously have a great experience and we have yet to have a journalist return from a trip without raving about the destination. This is a testimony to the destination itself, the tourism partners and the CVB. Over the past three years, Collier County has hosted more than 60 journalists from both national and regional media outlets. This includes both themed group and individual visits. LH&A is very knowledgeable about the media's criteria regarding the acceptance of gratis press trips and has a history of working within the parameters of various publications' policies. Actions include: o Suggest and develop general and special-interest visits Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November Packet Page -1702- Page 0 15 4/12/2016 16.F.4. o Coordinate itineraries o Recruit and screen participants o Escort trip and follow up to ensure positive results We will develop a dedicated hashtag to be used by media during group trips to encourage and maximize social media engagement. In addition, a social guide will be created for participants featuring the social contact information, key facts and suggested content for the itinerary. Following the trip, a recap of the social conversation will be provided. In addition to group trips, it has been our experience that individual media visits are favored by many high-profile media and have the added benefit of assuring a personalized experience. We will continue to submit a press request form for each proposed visit opportunity, outlining the journalist's affiliation, audience reach and special interests, including our recommendation and remarks. When the CVB authorizes, the agency proceeds with planning the trip. Upon return, all media are sent a questionnaire requesting input from their experience. These evaluations will be shared with you to better serve future visiting media guests. All media are added to LH&A's Visiting Journalist Program (VJP), which helps us monitor all press trips. We developed this exclusive program to allow us to review productivity and past conduct of each journalist involved in any sponsored hospitality across our client roster. Ongoing, this information helps determine agency recommendations. Interviews/Desksides LH&A will organize media interviews/desk-sides as Florida's Paradise Coast executives travel to key markets and as schedules permit. Agency will research media interest, schedule interview, brief interviewee on interviewer's interests and follow up to ensure publication or airing. During the past three years, we have coordinated 26 deskside meetings/interviews for Florida's Paradise Coast based on the client's travel schedule. We would like to take this initiative further in 2016/2017 in multiple markets, such as: • Atlanta • Boston • Charlotte Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page 4703- NovemdePa e 16 9 4/12/2016 16.F.4. • Chicago • Dallas • Miami • New York City • Philadelphia • Toronto • Washington, D.C. 10.Assist the CVB with documenting, measuring and reporting earned media results using a media monitoring service. One of the hallmarks of working with LH&A is our company's strong organizational system. We believe strongly that our client should never wonder what we are doing for them -they should be kept informed through regular communications. We also believe that measurement is important, so we work closely with our client partners to determine the measurement criteria that best fits their needs. And while the true measure of our agency's success is a satisfied long-term client, the world of public relations measurement continues to evolve. This means that, though traditional measurement tools, such as audience reach and advertising value equivalency, can be employed should a client wish to use them, LH&A believes strongly that qualitative analysis is even more important than quantitative. We believe in digging deeper-first determining with our client who the key media are that have the biggest impact on reaching and influencing their target audiences. Once those media are identified, we will measure on an ongoing basis how successful we are in securing coverage within those outlets while analyzing "pull-through" to determine how effective a placement is in delivering pre-established key messages. We can also gauge efficiency of our efforts based on factors such as a placement's tonality, sentiment of engagement, use of visuals and overall impact. Below are questions and criteria to consider when developing a measurement model: ��.�'�k Exposure , " t Engagement 4,,1, Actimi 4 •To what •What is the •Who,how and •What actions •To what degree have tone of the where are have been degree have we created messages? people taken as a the exposure/ exposure to •Pos/neg/neu? interacting/ result of the engagement content and •Are messages engaging with effort? influenced messages? coming our content? perceptions through? and attitudes? Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November Packet Page -1704- Pa eo 5 17 4/12/2016 16.F.4. We feel that reporting is a vital link to a successful partnership, we will therefore provide: 1. TDC Reports-As part of our service, we will continue to issue monthly TDC reports in both Word and PowerPoint format. This report summarizes activities on your behalf, as well as results. These reports will detail media liaison, interviews and coverage. 2. Team Conference Calls/Visits-We recommend regular conference calls and visits to review ongoing efforts, learn of new opportunities and make any necessary adjustments in specific public relations strategies. We will generate a call report, which will become the account team's ongoing to-do list and an easy reference for client to review status of account activity. 3. Press Clipping Service -We are able to offer a preferred rate to monitor results through a national clipping service with our vendor, BurrellesLuce. We serve as the liaison to the clipping service, ensuring excellent service. 4. Broadcast Monitoring-Through our preferred broadcast monitoring vendor, Cision, we will receive daily updates on broadcast coverage relating to Florida's Paradise Coast and can provide video clips electronically. 5. Staff Reading Program -All account staff members are individually assigned to monitor key targeted media outlets and evaluate for client publicity opportunities and coverage. These include such outlets as The New York Times, The Wall Street Journal, Los Angeles Times, Travel + Leisure, Conde Nast Traveler, Forbes, Departures, etc., as well as travel and relevant lifestyle blogs. This close monitoring also allows us to be knowledgeable about what our clients' competitors are doing, as well as stay ahead of the latest trends. 11.Recommend Internet-based and social media channel public relations strategies utilizing the latest technologies and practices for creative and effective message dissemination, search engine performance and online penetration. Hammond Digital+ (HD+) is Lou Hammond &Associates' in-house digital division offering custom digital marketing and social media services. The HD+ team is tasked with keeping a steady eye on the future to discern what's new and meaningful in the digital landscape and helping brands achieve their objectives in any space. Leveraging our extensive digital footprint, we engage our influencer networks on a multitude of social media platforms to further LH&A client messages. HD+ is also the go-to resource for custom, multi-platform digital experiences that capture the media's attention and drive consumer engagement. Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page-1705- November va e0 18 9 4/12/2016 16.F.4. LIMA Client Services Included in the LH&A program, Florida's Paradise Coast will continue to benefit from the following HD+ services to augment its ongoing PR strategy: • Amplifying client messages HD+ promotes news and shares coverage with more than 8,000 followers (mostly media) via LH&A's social media communities, which serve as a go-to source of content for media and social influencers. Facebook, Twitter • Share articles covering Florida's Paradise Coast; tag outlet, journalist, partners • Re-tweet, share Florida's Paradise Coast content • Mention Florida's Paradise Coast during weekly Twitter chats (ex. Travel + Leisure, Expedia, Travel Weekly) • Share #traveldeals, Value Blast offers Instagram, Pinterest • Share client images • Repost client content • Engage, tag partners • Monitor media, press trips • Trendspotting, sharing real-time and ongoing opportunities • Building real relationships with the media via digital channels by responding to leads and sharing story ideas • Creating segmented, vetted blogger lists • Identifying social media influencers by geography and focus area to drive engagement • Developing and tracking hashtags and keywords for campaigns, press trips and crisis communications • Providing social guides to press trip participants featuring content and social contact info of properties • Optimizing press releases for the web • Producing Digital Plus, a monthly newsletter featuring digital marketing news and trends to help brands stay current Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Pa e 176 November 5, 2015 g Page 19 4/12/2016 16.F.4. HD+ Optional Services HD+ also offers the following services (proposal available upon request): • Digital audits • Social media takeovers • Ongoing consulting, training, strategy development; digital marketing/social media • Social advertising management • Contest strategy, management • Hosted Twitter chats • Social events - Tweet-ups, Insta-meets • Custom Facebook app development • Full range of graphic design services • Email marketing • E-newsletter development • Native advertising • Copywriting • Blog management • Reputation management • Video production HD+ provides complete and detailed custom analytics, measuring key performance indicators and adapting strategy ongoing to meet agreed upon objectives. Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page 4707- November Pa 9 e 20 4/12/2016 16.F.4. Provide at least two samples of work product completed for a similar client on tourism destination public relations and marketing experience. CASE STUDY: FLORIDA'S [S COAST ELEVATING BRAND AWARENESS THE CHALLENGE • Elevate brand awareness of Florida's Paradise Coast for key attributes such as its naturalistic offerings, local cuisine, high-end accommodations and distinct travel experiences. • Secure feature coverage to motivate a highly affluent audience of active travelers to book trips to the destination. • Increase awareness of range of natural offerings, from prestigious white-sand beaches to historic Everglades National Park, all within a 40-mile radius. • Target the high-end consumer through luxury publications. THE ACTION • Reviewed destination's offerings and assessed what would be of interest to the upscale traveler and provide a refreshingly new experience to a seasoned traveler. • Identified target media outlets in both national and key regional markets, such as New York, Philadelphia, Chicago, Boston and Miami. • Organized one-on-one meetings with key market segment media for Naples, Marco Island, Everglades CVB PR Manager to provide destination story ideas. • Coordinated editor and photographer media visits to the destination; developed exclusive itineraries that highlighted key things see and do. • Secured partner support from the area's hotels as well as area restaurants and attractions. RESULTS • Coverage in top regional markets including: New York Times, Newsday, Philadelphia Inquirer, Chicago Tribune, Boston Globe, Miami Herald. • Eight-page feature spread in Rhapsody magazine, United Airlines' Premium cabin, in- flight magazine. This column served as an ideal platform to position the destination's dual offerings, showcasing the luxurious side of Naples, paired with a fishing expedition in the Everglades. • Four-page cover story in Canada's lifestyle magazine Good Life, highlighting Florida's Paradise Coast as the ultimate relaxing getaway. • National broadcast coverage on ABC-TV's "Live with Kelly& Michael." • The destination has seen a spike in visitation, including record bed tax collection and increases in hotel occupancy rates. • Total Annual Reach: 484,615,184; Ad Value: $6.3 million. Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November 5, 2015 Packet Page 4708- Page 21 4/12/2016 16.F.4. OCi tiJ LIFE ,•. # w,? �sa>�"r-..�+s+�.r'°'�,•¢e^°.�, - =.rte "mss 7 x � � '� dkt Auh mr. 2015 Ciro 1 :t"1 S �X U V: 1 J ML:'a Val e. $8.380 80 dY< t 3 $; aid. H y" is c x 144 le 47444444:4E.,.., 4' 4444444,44611.744,4P44,1;',444,44, , u u Y§ dry�&� y ' may'ft, wr. yg � x Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page-1709- November Page 22 9 4/12/2016 16.F.4. c it.—43c are : N � w $ p j �- col :-..,i,''' ''IlF4 A , ,.:*,,,, '' ''',40.4ft,' 7.,::',*, ,,,,t`', ^ :,.,....::,,,,,i .,„, .4...„,...,,,,,..,.,...:. ,_, ,.. ,,,,,,,„.,,,:...,,, .. .... , ''1,14144 i.,,.:' '',''''- q. 0000, .,,,,,..;,, . ..:4' , .',' ' r, • A e III 4 f 2 {4, fit �' ' a. q s 3 , tk 9 r d r Ni a s 5 d t �' �.' Kam`` v�' �� g°�r h t �D �•. ✓P� 3 tx�tt � �''��,`"� .tee . 1>:'. A, sire g .Y,g _' j4 e T a s zStaz, S„+k''-- . e ak.t. Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Pa e 4710 November 5, 2015 g Page 23 4/12/2016 16.F.4. 3CAPL4,.• 1 � "'1,just d�1•oth',r?1 (116Y ire Pa'cid sL st r u d „.:1 lI scour"iq! l lcl,�'s s k l /1,......0....t t,_, t't u sc11+. 'hC "r ! r t: n! Jt d ,k..•._ 7 ya gg A. � � . -` ` T .. ;i aka$ • + R •' 't i fin C r a � as }y �s ., t ,�,k i € }#� rr. � i s' �, � E E`3?Cte C cFS � F � e ',� •.' • s.a y,•iiiii.i.,i'. +, � �' a?*�� '�,+`�r.3§ t .., tytrb', d"t �E*cat�,eim.. it; � a c ? r i .: . .3 r K2a ty� t,!aaa'yr ��; • `� ' ' �U its r t+ � '� ' ` 'ears*eta,:i;4 p* k"� ;� ,� T a.ro. Lou Hammond&Associates, Inc. Response to Request for Proposal, Collier County Packet Page -1711- Novembe Page 54 4/12/2016 16.F.4. L.ESCAPE , . I -. Or i.,i l -., . .-iti. .! , .'!.,... ..,,:-,...,lit :,, ..1 . . .. . , . . , . :::!:, i'..'',,,,,'.,!., 74,ff.. ,.',$,,,I .t, lit s � 4 t , Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November Packet Page 4712- Page 25 9 4/12/2016 16.F.4. ESCAPE V. V VV LC 73 . , , • - '• • „ , „, „, 1, • •- • ?•' • .••■• \• , •-- • • • :•• • •' • " • . , Lou Hammond&Associates, Inc. Response to Request for Proposal,November Collier 5 r C, 2ou0nity N 5 Packet Page -1713- Page 26 4/12/2016 16.F.4. e . 20,5 \?I ''r.'{:,- ,+`l+,(")'; .F NAiilior =r� � \Iaiue: $30.000 Ler AA" 4 ° y a • • i'. lt.:iY.S rA ,E i1Y Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November Packet Page -1714- Page o 27 4/12/2016 16.F.4. 1 January 5 6�page spread 2 000.000 , a Media Vat. : :�?BC,BCC • "4" ri `°a - CHRISTOPH WAL i ()ft UN1TE Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page-1715- November Pa eo28 9 4/12/2016 16.F.4. 0 =, ,-;,.,4 a 0. r.,.,,,,:,,,,,i,:y.:,;,„1:,:".1'.a.7,:r."::„ ...44,*„?Pf,,*..! Itrt'."''' nomx t MWL Lou Hammond&A ,Inc. Response to Request for Proposal, Collier ssociates County Packet Page -1716- NovemberPa e029 9 4/12/2016 16.F.4. 74.1it IF4611*: . 1•1, FLY' FISHING THE EVERGLADES and panthers,eagle rays and/ids- South Florida and rbe E-verglades ?fir .; bestiary of darting, prowling, leaping and iwunmtrn reatrire- To take- t all in 4,,ciii11'wan!'d quid . a good rod- -andn soft bed in Napie3 zvhrn I e 4-1d) it done By JACOB BA YNHAM Photography by MARK 11,,,IRTIVIA Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November 5, 2015 Packet Page 4717- Page 30 4/12/2016 16.F.4. .tq i e T , r3 `` a :.<r` td e..- r _,,' ..' - -',„,' i 0 ar e ,y` �T r _s• `• A+-tt ay ar,” �.fiar�aAilri+ Ipr 1 StaStirl yet light our tehen act 1'x47 the Iltret5011.get hit and,opened the eurtaint to a tI.,,cr to-ceiBrig tie':of she It trurrlexi into the road with tragic rirning and left t,utf+of yfe icea.I jes ndalnrtm;thevehire-sa»tlbetch and Chit trldhcacath the tires of the truck in front of tat. watched sattapiipert sprint in anti out of the fxat,tn.l.atcr,I hiss•,x^at at she tither)...He's a'^dorm l,hcattsgrrephtr prursrrenaried part the Fifth'vrnur Srnsth boutique%ant£ N , front NtxvYrni:,anti when he saw the impart,he eltre text:a:tenet to watch the Bunter at the pir^Then l re urn,ed 41 I his hand tat hit mntuh, 7e. hr I xl',e a d`anner tat ttatae crabazsd dr»rn td ct ratr. �'Oh man."he axicd,".I I'_r 'cas intense." :valci arse-hv.thcvicell thiss'tc l'aradit,etwaxt.;iatduhip lire trtrc 3{}rni ca tc,uth of''tial,ler.Iotided uarathrast '3t.C ornate.bite. •2 on the i tntierni Trail done,F1,161.44'1 I eared xt('oast into II tit I?:a,lr't,tame nnly ftsr}iisatre%IV e me€n t,ih- t ac E':very sties.Wt.i been tr,,d that rvterrs hunt in tthe efete ficatlr far big%monk and rrrffxsh.ntiybr tarpon if t `' r. rtaterlside eswals, e't1 head abrvrtt the Burmese python %%VI 1.4‘.,7s,'..The Everglades teem t ith th_'Tl4ry ninve in that%tither antsi the pavement after<Lark Before long, a',l out taf the ma*tgrnt'ru+with the'i.ceu,s:Iaasinp saraaller our heaclitghta tit up t enlace t;,:,#s3yn he r".ng the black fish triode bring chased ha'h"+gyer fit#t,let ac rsreet,e letirtet silhtweette of e panther and the worcit„.*NFW1 II11II I.,' In their.brackish craters,and 1 trait eager to aver a line, An unnerving I''talip (;less d.,)rnpa'.itr`an Firma tats ere fiat first we had to find.,.rar guide,I,ipt.Ch�a.•rlet Wr'ght, :$ rac(ut,And,then sir!Ole coil<'hntat tersrtcr,The loom,ny' I had er.r�cited,larva :e R' `s er_ rj U cSi.nurti in throe 1sys starting ti feel trite a Ind dream. hoc xtr xL,brat when Capt.t er"r"y,Irt c'n nt;tapcn the rinsat The dry l ettare couldn't hacx :der, more different.I of&:hook sheep ec Charlene(chotek)otixeCirarttrt,ctrm),jurt had awaken in ere rrxrarr at'la's"llitt.-Cartrrsn in'l i-tc tetrad,ttt hact,,'c,"a tam,he had a tot tate,tarsi^-tn,hhie ';1, Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page -1718- NovembePa 9 e031 4/12/2016 16.F.4. ,,,,,,,,.,., , ,, ,,, ,.;.„,,,,,,„,fr,„',,,t.,.',,,_,,,:::1:7.4,:::,,,,::::,,,,....1,2„,, ,,:„.$7,1}4,4 ,,,:..,, ,,,,,,„4.,, ft: ,,.."lu:ta " .-., r .err «., 6Aifit., ehinampe and en e e y�stride.t to"s ftthitt tsi n end the ttttw*ke,ameeringr the t+r xt vith nntiCapt.41 ti ht cct our in the F, mtadee eitzee 1995 and lutaw a qtr platcc said it had takers ltar*t txtany pran and i 1fra million allnrx as�trll at ell; climbed into hie ehaU fish 17-frtracl oar in gaxraline"tta learn hit wey�round h:w7ttl?mde,National attd act alert 4C:014 the ba%' he czar t a't up t;attel the Pa&atttf ewctt then he"d onl^tart aide o ed the tuxfec , air wrat.old no our farex at vet#rrtunced a»rrc the xvawes, I3 nnaw 1 knew 1 a ozald never find rely xway lrxclt C s pt, ',./a t nut in r-treeao'a vta bo as greatf1 :.s of pelf- Weight read rte~mind,"�l'herc's a whole std out here' canx,c tits,altixt�s an herons roar from the trees flew he swirl t'bn're amt pavin for the ride out.lr's the ride out troll,lac xwsttct.°ltas all s<f out lutath and lrrtt out later,' home as u're saying the,t ant'A't"Va[git1 said,indicstin6 the burls.n*bay're heeded 1^n:slli,the rhasto opentri sp into a kind of lake,C'apt. out tar ltt thvn We entered a narrow channel betwxen lap ayrasrast the man}rot t, i,tarexsl rot within the max, We pax d atrader wehx ofctb-^a is 'tt ulcer,lc#rt shots a heron croake .Cant,.t,Vri ht handed ant a fly raid,It sped fmrn the teens,stall a tnakrbird plan into the wooer time to tuft. watts tea hunt tiah with itx xpcar like bezk, es tltrr on, 1�hots matt feolale think rs3 the vet Iis4ee,,they picture tee tare a twirl in the tt5tet;A frwr-yeast alligator twain an""''rr,Bathe anti tux-trrasa,But eirl'oatt areri t allowed out ofthe channel and ttstra site n o rare rcartts until all in mutt,ss the arinna0 t'trir,a 1.S-tnillinrt acre s+rrsml* we could ate tray irx trout and cane anapest reptile fir. and errs wilderness with mare corners thin anyone could The 1staXtchtt doted tat denier end elaskrr,and t e cal lore era a lifttimn With neater;'3111)xiatciex of fish,the siaimL ti our faces weir?,out lsztadt,Ii laugrttt toots dapped l:xrr z ae it a toll trrran's d rarer+The water is br k ela. a"''''', Lou Hammond&A , Response to Requ Page 32 est for Proposal, Collissociateser County Packet Page -1719- November 5,2015 g 4/12/2016 16.F.4. w 9 A 3 S t syp:: w P§ � y 3 A ,� yy�� f -7';:"''',,x,..,,,),,,,'.l Y �ssrsx<�t+ '' .,.. 's n r & , Response to RequestLouHammond p for Proosal, Collier Associates CountInc. Packet Page -1720- Novembe Pa Ze 33 9 4/12/2016 16 F 4 tfit' A "41 , 111'.1Z1 !-) \,,,N;11( ) 1 12 \\1). ' '. 1 , 1 ' ''} I i; I i 1, )'r I 3 1, • i . . . . ...:tca The 'Ltn.,e.1 J.T! ttlb Sr..r)k 1hr hi rt.4cr.•,,ttr );„; N:ap;c1, poilulalnnr ';'- r• of 04U r 4t: tn-n- CILT,N/pit h rjalq' teh tin,:I-n:9:- 'ht. Y.,:T :st.trt Fr, d■", 11;Trr,'Kr \VCIt grui irit Vflann rise s,flttt' tat,i„ tignIficaltt .r respamtion t1-. 4r.,c;trc (:01:1(')n:4.11'1 :VIAlittt t: : 4nIniro • • .°, •T .• Lou Hammond&Associates, Inc. Response to Request for Proposal, Collier County November 5, 2015 Packet Page-1721- Page 34 4/12/2016 16.F.4. a ��,;s s.�+.,�b ire� �*s.,�s gMs =, ..� �•. WMN SNAP Aasru attic Wright mmearrd tAa tel ashore,and Mark a,r«I drove back to Ntplet In eilence.We were sunburned,exhausted and headachy, Back it the Ritz,I tank: Mich Arad tinahed the chocolate eat trizrnrrr from dinner_M e elhutx v.c we from tatting a nine-weight Ay rod all dry 1=;h to the Frer1Andex don't come easy. My energy returned by morning,though,and heck ut Capt.Weight'A boat,at we planed toots the :hap fro- another day on the water,the mangroves Looked like a *•. wricotraing tropicalparediu.Atcscsrfiratstop,Ilanded win t " speckled fta trout My Incc*nrsa turning,We diem arked ' t at a heath where Trenched aeeaheilt crunched like left A uaetcrfnm.Inc aside channel,kee apnteed An endangered. malts reth owlish swimming lazihs by ' ° Tart I grab it by the will'Ms rk asked. *r1 ill r ew you up,dude,'C�apt,1'i right arid,"Pieta re •welcome era*Mack thought better of it. .. e ff In the afternoon,Capt. W"rsyht piloted thr 6.az: , into the Gulf in search of bigger tiah. Two snits: "r . offshore,he dropped Anchor: Here,Ins fhaky-railed ,`r It a , 6.° devilt,"he culled out I could h.rrdh•believe ere:-,- thing wed seen in the Evergledes. Hcd it all here a dream?Out here,the mangrove italandm were taint Breen tsar �,e strokes can a watercolor Isoritnn,l'hr+°z was arnithed F :.�uc;a F;rr, tote few cottony clmadz.I stepped ird-o the how and pulled line from the reel tax car.Then I ecrr xRSa,t11,+rs ;en�t�z afw c under the boa:. {±•y•trtra s Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page -1722- November Pa eo 9 35 4/12/2016 16.F.4. ,,, .. THE BEST OF NAPLES Rt' 3 —,1*,,-t c., ' .z 4'`r S p mssWNW f _ &gp..iT.,'zeW& '�'8q• qa NW Mall It gfi flliRt ow to AtV Itts 1lt Ftalt..rotti�Ca1eFatit IA . Sin INN ON VIE H THE RITZ• ILTON, ,...t s .4.. NAPLES aat.47i i'I Id raft t r• kg. ,(.4 y....Lei wa t Si .t ,r r 4'4#10°A. Ott, tit, t.{l=4*. Mj.0 rc a;:= a 4, fl e. t=,,.,./. a s'`, a y =.. (..,144,4= rent ii C..,,4'"t.. E Llat+ts rs rrs 4�:.x,a �.ar�a IV t., a?x wta r,.nra ��» .*Ir {{ er v u •Y,t.u L a . rx :f,tt 4',..:: ,t, .a¢r,h. t3s s,.1�1' Uc,„w•, i .3411..,.:'0 (a 4' `4,,is.),€rut {-a: 11 01 4. . . .K C s tar. it.l *Spotted e rs s,r+ t Wright said, "I`ity circled the boar in formation,.fight brown shapes ,E�,.. .,...,", 1.44 w�..,,.1, a c;4 the sine of nutlet tables,And then one of them Iturtped.I .r,■i: 4,....., 1.-;:.:.; t,..0.1.,ta.fs t.,.,.,',,,+,,<. , looked sip,and it ants threw fret in the air,with a w•ir}g11" ttt €i s;8-. ,., tl!s..Ft f... V rsoat..tr.0i., f '°" ab 4' „t •, , <tr t, dins fe etIthitthewaterwithamaanifi ntsplash. hen 414 ' t . .,t. l r.t ;1:14 dtl another iumptd.utsd Another.Uusrainin 200-pound «.we Asst ar.ist When I collected air bide no cast,I Fitttnd a school of dtsrre,,„,,,pl.,..,4.a,i`r ,alwirr 14.4 r«4414114 tn./mite jack_Path cast drew a strike,aria a scrappy fish to +w+*,r 0 .r 1,.., r ' a . .1`ti, ,aro Ow t,"I"hrttere until hot fought herd.Ten l hooked t. .4',.4'k 4' ,, a Spanish mackerel that cur ed and ran like a tuna.In the golden afternoon light,its sides avers an iridescent EA1 shimnter of pulpit,tilvrr and blue_ A hug,e Ierrherd tunic euriaccd near the boat and ALTO THE LOCAL inhaled.Ito htad'a+rit as big is A cocanut:I lasslnctti teat loud.. It atRif startitt, to get ridiculous, In tyro days r. .°,s,, +# i '-ra ,^a a,r'a t I ,. ,.:_' tithing,I'd caught more than a.dozen species of 3tsh,to w °#' t tttto ,)G,t 0. ,,,,,,.,,,a 4,p 4,3s w deistic jungle and xn the open ocean.But the fishing was srenoriarw nsr.a the Sky Boss eta delivering up all the wild wonders-oldie Everglades.A pair of roseate ipn n- hills tlrvr mrrrhrad. ietctarcz sC OL$1x+4'r,aIxrrishmealAtka a%Oft'.etw.€it t" 3,.¢i,4', t U:41. 'w fa}, ,„j10 . 4'v,`<'.y ing tar its in Napl es,tut in this moment,in this corner 4'h. of paradise,I didn't cant for anything to the world.fr t t 4'w• t > et N 3 ar24a#r+CMarsto..4d/sstssuvtootooCa'i.ur4•,. rutty ff r#A Ai tototoffilogitst&Otto%Pira6gfreta«yr fax i .... k•g.,'«>, 3N Mort Atfttotr,Motrti ittd iS**14 7111001i4,4'4'.,*a 4444. •... ''''''''s ,. t.b wf aakk sa ..i.W, rater ex a, --- a, Lou Hammond&Associates,inc. Response to Request for Proposal, Collier County November Page -1723- a 9 e 36 4/12/2016 16.F.4. cut, pork atbr > 0 , cr : >14 r Media Value: 77 ,7 36 Hours t,>r.i• . ..4.,v . t-s, - b"!"u t also 1 1o•;h a tata'a ,a*.r.M d wrFah(wraidMe a-l rWr.ra�rM*t O i r ali x r■ a l c f ir rf h"CIF it a ct rs nt asWa a s w i t'a e 1 .a cap + lwyw wrw�ra m.e. A ,A „''' +M1.rurta i.an n Aw war a+a. t x -. ., a PN u AMR6ei pW 4,0416,44400...men 1pN,,w0,, o t,+isaSSM. tx r-paaAMe 71: ....4,sv ai .' rah 0. 0,4 A. rri 4 mt '.+6.xi antra w .. t 2,44.namn',77.9 r4.5,00,4 k. r a.■ . t 4 fttta�i p tba/walYMpW itts y...a a ..y aa sta to st .. * ts g b t t v w»'""..tc..4a.., paa YM**,.. Al,04 awi.dwriaaaa.daawlA a . Nar.ttaw♦aaa w.q» .aaatay , r } .qe * ite Ma x a , . 2 0 .auNt st, AII*40 ,001°2, > ` mt .a ., . + . Wi lWte4 tlMMU L a.. MPt 6/0.0.••.!�tstt*„ !..,17,,,,,,7,70.4,00 aoalo..e. .,,,wk.#a!pr t.0 t Ai U. 14'a* b .aW;:a.°?x.a4r a..r�s#z t a t s ae a.e p u L a rik'n 2 s"W€�.,t°.d..ti a►.a't.*2 m.+1rra aea.M T ft='swz rH,5,ra.t,%.'S.n,x Ma fx R'4 ar B,w n r a aa+uc r r 2..�.7;.r:y.a.i hst.a a.T a, ,ss r�P..4�M„.t a.iakca'...'N.j'4r'1-..tg t Il�t 9 I a'?Sa,"wa f t..a S�.5'�R.5r,4 a°t.da,�'m 9s°$.l a'l#r'_i..s.e•.A r ty a.rGrt t�,1r a,.M�°a.!�•x .w Y w p',:i,t,'�_e,•'",„a�,'�}"�~''A-M.,,I ' •vV ip Saw04"dA$+I 00wy*MIs 0maPp.i wm*�dN�ab tMa rAA n..Y .naaxlCaMMM,aIti0 E MW•a a ra..y16aIr.aa rY.1t aa.a 1 W�aRr'rtbP. :t1 a9 M uC i rw,b..l ia,2t xda.at 1+��r fMM aJa lxehvbe Lnwxt.t r,•ara*ea a s..K r, nx*CO .aML4Crat.lsb.b. a,*e, t al�p l.1MaC aM , r e'a y 9'M. $111robelf OM w re.i-rtday ,,,""- nw aM.M w a,s,a.t.aARt e» r.a,,wr.rv=AG utti� d')+ ¢ qk L $62 VI a.Mgx.* w.tnr <uwxx R. f#tneb x r a " , I woo* . S 4.0* aC.wn ...,'''''''''''''''''..7}, 4.4.0.C?Q. "t" ' aer-""",xae.s atm.a r. -.r'a bA .1. 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MlteV- ' axx a« ta.ab,,..s/'-.ay. ..i W ”. r" ,. . * S a '4tkr, aan e ` - .. .r ,a re ht i vkt # 7, a. !044,4 I 4•.qmTm NSa aa , +, r t47,1 • al'i, a, tV a "444 r* , ' '# '�u .y 3x2.. 4* . k+i aKi pig, iaw Mpta>µ4r4i w ^.,„m s s t v. a a u, ...a tit.e &t' tlC I a.b a.*i tia ," .1yn* No aa.• M3 *Y leave€4e a S»x+w f$4,..41.444‘4,44,44',4 r4 f +tB Ct bP. . ''''.4 " 4.4,L t I**" 4 ,tr,p 64* ;,, a M Sd Yntr. tesialurackU.+zq n,,wx tkx�a x n N a aj a ry r . r,a..,,,„Ci xatfd, w4 y ya 0 pea aI 0,04, � na aa.xam aurkNUx� . b.. .n r.a�, a v xm t +. v , gyak vM An S. -' .„,,.ann xi a.' --' a� ry '.t dR.fii1U'S , u—A.0A,c ad —; '$e .,,-; .at 'N,./F y q n,, ° #r: #.:k &+r,, a .ta#,,p,, � ar w s a k s i ” ,tei a aan w,r „ M 7 a,s . n t aun t + .fi E0 td� .., Aw. . i w.'a r b t,,,ae*> ' L .1:A , , va Na,arnr r •s a ,.w t r t., o WO c x. ..ea, t„,, ma nr a ,r 7n.¢* aT as' sit*A.10.".. Y. xu alts, 0mLnbw:4s,t00:0-1'4,F2:4,sa a.h+saa ea xraamaa a., meea M^. Snuxscar..4**� yb▪i abcl .ta+1ti: 4in s.ra#.t..ax ..a. 4 akc$GitF iS4` area da a v t r t. Kta M4e3a a kbwt �W ra-i A. rtaxr watMaa r....r ma... ..1 t.sx+S f z a it a. ,..,S”,',.`0... ,,,,1 vstwe.d.y °., Lou Hammond&Associates,9 Inc. Response to Request for Proposal, Collier County Packet Page -1724- Novemae Pa eo37 4/12/2016 16.F.4. DEPAI:?-1URES , October 2014 Ciro: 1 ,111 .421:3 tiMV: 1R7.403 Media Value; 34,051 .51 8 Ways to do Everglades National Park Right From wading waist-deep through . - the swamp to witnessing gators , . under a full moon to kayaking through islets.visiting the park can *. be a one-of-a-kind adventure. See our sirriesho.,4, espite the sorry state of environmental protection, the Everglades is a poignant if sometimes forgotten,natural masterwork of Florida The third4argest national park in the contiguous United States,its a mind- boggling,2,400-square-mile expanse of subtropical,,vilderness.where Florida panthers roam and alligators rule The imk Graham-Manly delicate blend of sawgrass-strewn t AUNCH SUDESHOW r es iwa , f 1 I- habitat elevated hardwood hammocks and mangrove-rich saltwater flats teem with flora and fauna—to the tune of Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November 5, 2015 Packet Page -1725- Page 38 4U12/2016 16.F.4. yI|PL \TiCA 11'1'0(`LES 7;0 plant species.350 bird species and some 100 types of mammals and reptes. U.S,National Parks yWithmutona Though nearly impenetrable at its core.the cron*m> park has a well-developed infrastructure. including multiple points nf entry along the Can tYe Save the F|nndo perimeter that open upa brave world d Everglades? D Everglades exploration.Unlike other major Bill Belleville Paddles the national parks.the pristine River of Grass is Everglades D void of accommodations within or along its boundaries, it es�mahingdmDongmgto�mkitm style.However,proximity to Miami Fort Lauderdale and Naples makes spending a day easy with the comfort of upscale hotels and big-city excess a mere hours drive away Everglades Essentials Bring plenty of water,some snacks—there are vent limited food options within the park.even for haoica—sonucneem,a light raincoat and ziplockbm0s for camera eq�pmem1.Park tennpemgoneuand wi|dhfesightings are be�during the dry seuymn.honn December to April. |n the wet season,double up on insect repellent.anti-itch cream and Benadrl The mosquitoes_horseflies and no-see-urns(sand flies return for summer vacation,starting in May.and they bite...hard. Island-Hop � — /n the park's�asmneaohey,the ` - Everg|adensTenThnunand Islands are a maze ofcoastal mangrove islets andnorroN • ' ~ channels_traversed exclusively ac ..at ' Th .se , fe' t their oiwn can��om�a canoe cvkayak rented directly from the concession ` ad the poriiils Gulf Coast Visitors v r: Center at Everglades City. For more oroaniaed pursuits.outfitter ` ` ` E`arg��es�eaTouo��mS/5D hourboat-emomtecike}eh � • •_��- �� •��+ •�r ��+~��.�i��''f�� ,~^ �u'�vup�cxuec�� @OO�68 v .^"^° /272: run by Captain Charles V6right pmvdautop-oAhee4neBoded 5mf� kayahtowm and swamp wa|ks Phssebvding and phn�gcaphytours ��N� mornPu*, aea|nmnnoffer iedbyVV,igh|and hmps�ner.pho�mJropher�op�m �K— BmcaHiichcucit From downtown:05 wext:40mjea east ofNop4m Lou Hammond&Associates,Inc. Ro��xvm�9oonr��a� �0�� wo�mb��on�s PacketPa8e-l7I6' Page 39 4/12/2016 16.F.4. Cameras & Clyde '' culture and nature at the ri ' i, --. P'"i.--,4• itii *10-"' -iii -'''''''"";7::::ZI..."1/4:',N 31 gal le r'''' celeibta,liedis with th, t:,',.:*Y01,,*11-404i4P photographer sincro,irdc-ii i - ' ilaes Cili,,de Butcher The ii- ik n8 Tamianiii Trail, Clchapeo) , : ., ( s 7: 3 8:". ::' ' . ar ,ed with Butcher s black- e covei ..: and-white masterpieces snapped . ., ,ii ' with his vintage large-format cameras. See riis imAng studio Big t! ''''' .,;7' ' Cvoress National Preserve,a i 1,l iiir i , ,'iivii ii.iiii Vii. it! i% ' ,-:'''' ' ' ' ',,-„„, ,..,,,;.:,:: •• drotected area adjacent to the part i ''''r' ‘ ' nd still part of the Eierglades • ' '` °system and step in his shoes 1 i ,, - ---. - - ---- - -‘ ,.....,.„..,mi._,,, on the Swamp Walk,a chance to shoot vistas iAbite-slogging'iwiading 6 of 9 41 iNaist-deep through flooded terrain) A UTOP LAY 11.1r From downtown:55 Mite.S WeSt . . . • .. . . .._. _ . . . . . . Lou Hammond&Associates,Inc. Response to Request for Proposal,eCmobIlieerr5C 2ou0n1ty N 5 Packet Page 4727- Page 40 4/12/2016 16.F.4. Forbes May 14, 2014 UMV: 9,956,125 Media Value: $66,374.17 Spending Two Perfect Days In Naples, Florida DeMarco Williams Cortriucr If you're envisioning trendy beach spots in Florida, Miami immediately conies to mind. When You think about timeless glamour, Palm Beach might top the list. And if family fun is on your agenda, Orlando has that category pretty well wrapped up. Naples, a city of just under 22,000 full-time residents, has lots to offer, too. But up to this point, it just hasn't had much of a stage in the Sunshine State's summer production to do so. With a little of your help, though, all of that can come to a halt. When your next two-day break arrives, fight the urge to trek back to Tampa because Naples, in all its relatively unbothered beauty, awaits its chance to pamper you. Lou Hammond&Associates,Inc Response to Request for Proposal, Collier County November 5, 2015 Packet Page 4728- Page 41 4/12/2016 16.F.4. r r'orerr, L'P've"^e.'"■■ '" ,1471, 41„ vrt _frer, ,x11 r4m,..est„ - J-.1"."---lir,7• - 2 t XVI*.OC,VC OF -"4 40'7 717,- LaPiaya Beach Er:Golf Resort;photo courtesy LaPlay a Beach and Gotf Resort Day One Top-shelf properties such as Forbes Travel Guide R.ve,c.orismcallendthede Cluj)jeyej Suitqs and Five-Star ilielitz:r SinollutholsivFels.fttehrnand Florida city home,but another option for your weekend accommodations is LaPlaya Beach &Golf Resort.An idyllic spot in the Gulfs spectacular white sands is reason enough to reserve a suite,but the lush,Caribbean-influenced hotel wins in other i ways:The golf at LaPlaya Golf Course is incredible; the treatments at SpaTerre are invigorating; the cuisine at Baleen Restaurant is an epicurean delight. Once you put your bags away(and pull your significant other away from the entrancing terrace view), make the five-minute drive to the Mereato shopping center for lunch at The Counter, a hip burger factory that takes a certain pride in every sandwich in manufactures.If you think its list of nine breads and 45 toppings is special,wait until you see a drink roster that includes vodka-spiked blueberry lemonade,beer cocktails and mimosa shakes. When you've stuffed yourself,walk off the carts in the swanky outdoor plaza where you'll find local brands(Gigi's Children's Boutique)and national chains(Nordstrom Rack)to entice you. Lou Hammond&Associates,County Response to Request for Proposal,eCmo bilieerr c y November Packet Page -1729- Page 42 4/12/2016 16.F.4. to a- on the hour or so, tivi,.....A long n if spa's 1 ing for an ,. our next ac ( whether the P After shopping options for . Nor is seeing w .'ng number 0 P isn't a bad call.find a num head back being a moo •ge LaPlava where you'll massage bei tropical essence h sounds promise of its tr°- talk. El,e Vanderbilt Beach prom , pillow-top king bed isn along\an have ur spot that you ha experience from your just remember to work for a snack'ence is mere brochure, n putting the beach concierge great. , ations at Baleen. do.ju.' and a te booths . Plava's signature private hers "nspection first glance, La . At firs mering chandeliers, upon deeper inspection over the day's . e formal. Glimmering mood. But chuckling , good service off a tad the polished r the family e fine dining establishment comes elates 6 ''' taff set In . anyone who appreciates place is for ari, ru in of the diner in . waits 1 its von realize the p vellovv-tail snapper your first day snazzy Keys. .,- -- exploits,-such Florida- Keys complete. parasaiiing. „ the polo shirt and shorts o e dishes sucti as d guava sorbet should and inventive freshly churned g o ribs.An order er or chili-rubbed short Naples. ,.. _ ,•--_,-,---,. ,,,,,,, ..... ---,-t.„,, , -,,,,z4,4:,,..:.t-,t. 7 1411, p7e,-, , ,,„°..: °• -,- , i.,, ..., , ' `-.1".'" "-- ,...,.- , -''I 1-Ntls ' iF y * t•tiViimo,A,..)-- ''' ' ' f 'pt " ,it', * irs 10' ,,, ,,,t•-lk r P:P, qt-, 14 , . ,, .'' •'''. N,..'"."..„ , ,.'1'44.41' , t,,,,r,, '''',4 'te. - ' ,4640PP:, ,',• q k ' . ,, A ,I.,a72 d cub Let.eisuttes cotes.Intl O.. 110t0 COL, renu e53 P Collier County Novemberp5,g2e04153 Response to Request for Propo Packet Page -1730- Lou Hammond s&aiAscs Associates,Inc 4/12/2016 16.F.4. Day Two Since you have an early-morning tee time at La Playa Golf Course,you may not be able to fit in a lavish breakfast. Luckily, the golf club,which is just a nine-minute ride from the resort,offers pastries, hard-boiled eggs and fruit for hotel guests and club members. If you've signed up for a session at the prestigious David Leadbetter Golf Academy,your one-day mini school will start at 9 a.m. If you're going at the 6,907- yard, mangrove-flanked course on your own,head out to the first hole. A beautiful marriage of manicured greens and natural majesty—during our particular morning on the course,we came across turtles and anhingas, the bird that's pictured on the LaPlaya logo—the layout is one golfers will compare favorably to anything they've played previously in Sarasota or Ft. Lauderdale. Once you've completed your round, grab a cheeseburger wrap at the clubhouse or make the breezy 20-minute drive to Cosmos Cafe & Pizzeria, an unpretentious spot that cooks up inspired pies that could leave the Naples in Italy a little envious. By the time you get back to the hotel, it'll be around 3 p.m. and roughly 93 degrees. Hit the water for a spell. Only this time, ask your beach concierge for a Tiki Mudslide—the Tiki Bar's recipe of Kahhia, Baileys Original Irish Cream and Sobieski vanilla vodka isn't anything groundbreaking, but its execution is nothing short of exceptional. After you freshen up in your room, throw on your finest resort-chic ensemble for dinner. Fifth Avenue South is another shopping center in Naples with high-end boutiques and great eateries. One of these choice destinations is Avenues, the just-opened restaurant at Inn on Fifth.With its alluring vintage-glam dining area and bountiful seafood selection, it's no wonder why locals and visitors have lined up for tables since its December 2013 debut. If you want to try Avenue5's barrel-aged Manhattan, by all means, indulge. But if you can wait, there's one last bit of fun awaiting you at the resort. Like some scene you'd imagine on Amelia Island, every night LaPlaya's back patio converts into a fireside lounge. Servers cater to your every drinking need while flames from the pit tickle the toes ever so gently. It's a perfect way to reflect on the relaxing weekend, or ponder how in the world you've managed to overlook Naples for so long. Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November 5, 2015 Packet Page 4731- Page 44 4/12/2016 16.F.4. (Chicago irribmic TRAVEL Febrw.,Iry 25, 2014 UMV 16,084,056 MJd Value: $53,613.52 Florida's Paradise Coast perfect for pets By Myscha Theriault McClatchy-Tribune News Service While plenty of places claim to be accessible to people traveling with their pets. anyone with a large-breed pup can tell you many of those same venues are the first to say no if you're showing up with a dog larger than a guinea pig.With all of the high-end shopping and fine dining associated with a typical vacation along Florida's Paradise Coast, I was pleasantly surprised when a recent getaway with our Labrador uncovered a number of big-dog options. Activities: The Naples Botanical Garden offers canine-accessible walks three days per week on Sundays,Tuesdays and Thursdays for a couple of hours each. Their walking paths are wide enough to accommodate large breeds, with benches and water bowls available throughout the garden.Their outdoor cafe area has seating suitable for excitable pooches as well,featuring chairs that are bolted down to the tables themselves with sturdy poles for attaching the industrial-strength leashes necessary for traveling with a bigger breed. There are also pavilions and other infrastructure where you can stop to read a book in the shade when Buster needs a break from sun and sfimulation. In fact,this botanical garden in particular has a noteworthy number of art features that come with seating areas for extended enjoyment.The cost for this particular canine experience is 57.95 per dog plus the regular S12,95 admission for each accompanying adult.Welcome biscuits are provided upon entry. Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November 5,2015 Packet Page -1732- Page 45 4/12/2016 16.F.4. If shopping is how you prefer to indulge your pooch,there are a number of pet boutiques in the area. One of note is Fergie's Closet.The venue offers specialty canine accessories and items such as doggie sunglasses,bedding,hand-made attire,food treats and more It's a fun little shop that's worth the stop. 111■,-own canine isn't exactly into bedazzled collars and coordinated clothing, She's more of a water splashing, trail sniffing and wriggle in the mud kind of girl. It's just how she rolls. Don't get me wrong. She was all over the chew toys and canine jerky. She just wasn't interested in attire and accessories. If your dog appreciates that type of experience however, you'll definitely want to spend some time perusing the custom outfits and canine day beds. Attractions: Keewaydin Island allows pups to pounce,splash,roll and explore nearly eight miles of deserted white sand beach.A barrier island between Marco Island and the city of Naples,it serves as a sanctuary for recreation and wildlife with roughly So percent of its land mass remaining undeveloped.The beach is only accessible by boat. If you are traveling by one with your pooch.then you're good to go. . ^ If not,boat rentals can be booked through Naples Bay Resort for St90 per day throughout the week,providing a hundred dollar daily savings over their regular weekend rate.With the ride to the island an additional source of outdoor enrichment for your pet,and the fact you can spend the whole day on the beach with your rambunctious four-legged friend;this is one of the best value activities in the area. The boats come with a cooler you can stock with goodies,and the beach is a popular spot for firing up small portable grills and propping up umbrellas. Considering large-breed travel experiences are as hard to come by as they are,this is a memory-making day that your children and dog will remember for years to come.There is no fee to access the Keewaydin Island recreation area. Ten Thousand Islands Marsh Trail is a free-to-the-public option open to hiker and hitched canines. Part of the Ten Thousand Islands National Wildlife Refuge,it allows hikers to explore a portion of the 35,000 acres of sanctuary that host mangrove habitats.peregrine falcons, bald eagles and manatees.The refuge is also home to a variety of sea turtles including green, loggerhead and Kemp's ridley.The trail is a little more than two miles round trip, with paved parking available at the trail head. Plan on about a 30 minute drive from town. Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County wovomom�»o/o Packet Page -1733- Page 46 4/12/2016 16.F.4. Accommodations; Naples has a Red Roof Inn Plus— and Suites property which welcomes bigger dogs with no additional pet fee. Premium rooms average$75 and come with extra space, a microwave and small fridge for storing snacks and simple meal items.A dog run area with benches and bag,stations, and outdoor barbecue pits with picnic tables are also available so Rover doesn't have to spend all his time indoors. If you're in a position to upgrade. an extra $30 will score you one of their suites, which comes with a fully-outfitted kitchen. separate living and dining area and a screened porch. Its basically a furnished one bedroom apartment.We found this to be the best option,as finding restaurants where our Labrador can be successful is hit or miss when were on the road.She also needs to decompress after a public outing,and enjoying some down time while we whip up lunch or an early dinner usually does the trick. Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November 5 2015 Packet Page -1734- Page 47 4/12/2016 16.F.4. THE HUFFINGTON POST March 29, 2013 UMV: 40,903.800 Naples and the Gems of Florida's Paradise Coast Jeryl Brunner When he was growing up,Randy Sartori remembers walking through the Wisconsin swamps with a frog in each hand searching for more critters.Pure bliss was poling along the shoreline to explore."Early on.I had a real sense of wonder about the beauty of nature."he explains."I was the kid catching turtles in a leaky rowboat.Or I could stare and stare at a 200-)-ear-old oak tree and think WOW. ■ 0+2,1' ', " 7:4310§/*)14fitig4i (Courtesy of the Collier County Oa) Sarton's fierce curiosity for nature served him well,even beyond childhood.As an adult he ultimately became a certified master naturalist in Florida.His passion for sharing his knowledge led to being an integral part in creating Nature's Icoriders.a children's program at the Ritz-Carlton.Naples where kids wear lab coats and become junior marine biologists studying sea life like baby crabs and sea horses.They can find their inner Jacques Cousteau in the Nature's Wonders facility filled with ii.giant tanks containing sharks,turtles,baby alligators and eels. Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November 5, 2015 Packet Page -1735- Page 48 4/12/2016 16.F.4. Under Sat-ton's direction,kids investigate reptile skeletons through microscopes,learn about tortoise eating and nesting rituals and study the inner workings of the rich mangrove ecosystems in the resort's preserves."There's nothing like a child bringing in a parent,"says Sarton."Sometimes,I'll step back and listen to them give their parents a tour like a tour guide would.rll hear things that I said to the child earlier.That gives me a strong sense of reward." Naples Pier at Sunset(Courtesy of the Collier County CVB) Sarton is one of many treasures in Naples which along with along with Marco Island and the western Gulf Coast portion of the Everglades.makes up part of Florida's Paradise Coast.Often cited as having one of the best beaches in Florida.Naples is within Collier County where almost So percent of the land is dedicated to park and nature preserves.It's the kind of place where a long.walk on the Naples.Pier stretching into the Gulf of Mexico to Wa tch a killer fiery sunset is the ultimate pastime.More heaven is a simple stroll downtown along the white powdery beach where pelicans.not condos.line the horizon.Not too shabby for a place that has one of the highest concentration of millionaires in the country., ,,,,r, - „. . Randy Salton and soniejunior biologists(Courtesy of The Pit Naples) Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November 5, 2015 Packet Page -1736- Page 49 4/12/2016 16.F.4. Here are some other great finds in and around Naples. Stroll along historic Third Street South and Fifth Avenue South and discover lushly landscaped palm-tree lined mini-boulevards with art galleries,antique stores,and clothing boutiques.On Third Street,an outdoor kiosk houses a designated concierge offering guidance about the area and will even hold a package while you shop. tc! 1 ',. Sea Salt Restaurant(Courtesy of Sea Salt Restaurant) Do like the locals and dine at Sea Salt to savor Chef Fabrizio Aielli's signature dishes like caesar salad wrapped in a delicate soy wrap to resemble a sushi roll,whole Mediterranean branzino and braised veal ravioli with creamy black truffle.The Venetian-born chef and his wife Ingrid first gained culinary fame in Washington.D.C.The Aielli's are so passionate about their cuisine,they have a small market area in the restaurant so patrons can purchase truffles,cheeses,hundreds of varieties of sea salts and Norman Love chocolates to take home.Designed with light woods,glass walls and an open kitchen,the restaurant contains a 6,000 bottle wine list carefully curated by noted wine and spirits director Liset Zelaya.A few doors away,at their sister restaurant Barbatella,handcrafted pizza is cooked in a 5,000 pound wood burning oven custom made in Naples. Test your golfing mettle at Tiburon Golf Club at the The Ritz-Carlton Golf Resort.Naples.The 36-hole championship course,designed by Greg Norman is a Certified Audubon Cooperative Sanctuary.Hone your skills with a pro at TOURAcaderny or the high tech TatAorit.lade Performance Lab.The links is home to the annual Shootout competition,hosted Norman which features some of the world top pro golfers.And this November,the resort hosts one of the most important competitions on the Women's Golf Tour,the LPGA CME Group Title Holders Event, Lou Hammond&Associates,Inc Response to Request for Proposal, Collier County November 5, 2015 Packet Page -1737- Page 50 4/12/2016 16.F.4. 4 - 44 lir The Third Street South Concierge(Courtesy of the Collier County CV13) Head to the original Tk'niit, B2haIna Tr3r:cal Cafe and dine al fresco before buzzy Third Street. Executive chef John Fitzgerald has been at the helm for more than i6 years.The short rib sliders with grilled pineapple slaw are a mainstay and don't leave without at least a forkful(or seven)of piña colada cake with dark rum,diced pineapple,white chocolate mousse and toasted coconut. Cruise along the Gulf Coast with Cool Beans Cruises.The sunset cruise sails two hours before sunset.Kick back with a warm breeze and a cold glass of champagne and experience the drama of the Southwest Florida sunset. Nosh on lobster quesaciillas.grouper tacos and coconut shrimp and sip a Naples Sunset(rum,peach schnapps and tropical juices)at Gumbo Limbo restaurant at the Ritz Carlton Naples.Location is everything.And this waterfront low key eatery,which lies right before sand and sea is a great beach v chill spot. Venture to the Isles of Capri 25 minutes away and feel transported to a sleepy Caribbean town,The calm and pristine Johnson Bay waters are ideal for kayaking.Naples Kayak Compan-,offers exceptional guided tours through Mangrove estuaries.Or island hop in a kayak stopping at beaches along the way.And if you're lucky,a dolphin(or three)might swim beside you. For more information on the region visit, az.fisTooast coin. Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November 5,2015 Packet Page 4738- Page 51 4/12/2016 16.F.4. �� t ‘111141 TRAVFl. I<NI i.UFi*aT '+,.E tvlA A'iNL #'A,..3. '0'F' aiI X112 r .,i.Icatioil. 1 1 ‘Ofjo . „ 1 \ 1 ) 1 \ _ , e W .c � ! . .r `�. ) . : �\ ;�, . 3 '' I I I ,*�° { 0 . 1 1x 4 ''' 11,' j t. )i.; �.. I . `� x r ./ . ( i t,/ • Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November Page 4739- a 9 e 52 4/12/2016 16.F.4. ADVENTURES DET IJ FL FLORIDA'S PARADISE COAST Ebt t�RiAI A!iO PHOTO RY JtAi£KAi,..AN wsr 0 . „ � *z THI;'-,11C87”.! HE#dt::\\'i N. qa&t auuegwv..r ratY.pares atxk.a.* dldtx due. .tat»,�kiw r..xrr+d dr 4A, ,o; oo p tch Yur Ow*** K Pro#r 6°"" s ra* �r fT'}`a■ a w*R. °4 ; , ^x2.. a t.Al:ttt uxy.eraisx.up us,.{ � ! -°a,Auar�t+wtP✓ x''w,Y ui thu£.rrlp,d,,,,m m tnuh'7, K '',"p..7*,''' 1.4 a' t.,a . �I1rr iMM %Ca+ p—.. k,... ,". 44'6 . a° '' p V ,,.Ywn % nt; °Ihtt rw. ;Hi.et. ca'mu "1,144,r; 1e a' `, ,r,r 0 .NSkw unu cem tie M- r n tru}. R.na n r� ",� a fl ,oi; '4 'taws * twr 15,e,.&r•rrnpK.tm 'lti,„,,,.. s., a , o "�' �gc'„Yt '*3 4 c fs w ihrir ir. �vary 54 Cs..11 5Yat. .tri Rac ; + t.,,,,,,-...;ami ,l*bt.ksM:Yl )1,,,,,,,,,,I,r r wx,i v 1" 3 g, 4_,...,....... , ; ,..;0 rii. 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For more setteteratheek itt4 Or Oki' Naples day floor com EtrefghanfiArto owe Noplat s lour maplosionstaisetcon, (Yel Wadi htarlat oldestaddenothounfo th4datteltsobi eattermanst hasistwfwas eastqg ttr*:***reser! „, The Naples Bay Wt*Shuttle is a outmode-id turd Olive al Company ssiss-ie CS** Cwt economical way to hods mpulat bay/tont wit like Tin I sample some wonderful frald4ws 47"'" 5141° plerehtstaasimhadeamm Oty. vela ny siesnesing and Fishiag buns dock dastauwitsfusol balsamic thetnerly a 1920s dant shelhag and tours pasnessing Flare Viintrel and receive in COW* Tin City it no*home to thoph tashifinints and the mom- olive oil Noon horn tomer the Alfrapase Weida%Sith a wry waik Gatorman hfile reel Mark}debut homily plate one of him Atogidon n your at and toy, In Naples,the dangers of tnirttaling AM mouton and *You am leo Mtn if you seam to But you can't kiss him on to very rnjosualle,If you Mt hausgry foe ettorelfired oien the bps.Knows why?lie doesn't have any pima and it's meatus*,go aratintit flathatehes 3*1 Street South;fee latemight 'dents;And Matrons head to 9* • 1 AN.'Y E.ES,OPRXS AN1) )1.1'11INs Avulse:South,the Nett of downtown Naples,where the Lite boat tour with nWitt, triatt arotraiely a feei Osetta Clueopsarne and CYAiJit Bar dram a voting(turd „itidelegree spins.I boatel the tome Naples 01/IN,Thit with to suil*ening fast w musk,itsianotopind suiterpropelied jet boat thrwitt to the edge of the Gulf of arid rause Canute roduestosedeceitath are what you Fed Ntrigra tinilp4 of tightly tangled nungrovrt truss at the Naples Say 10,,ti,ort"t new rtnovinatt„1."Orsear a huge osprey neat And ninikktaiOn4k41114 mattaions At Pinder*Cob Shark,a eatual waterfront meow lttlailc doming"ha and tasking some apt-mate hallatado rant.I devour the addistive be eimb duo,oip and was of the ride."sit ramparts to the maitteenent of secong` chips and,tsarinas*the fried gator bite*actually do tote WO elusive manatee.At felt,esedy the nostrils et this docile hkr chicken,If yivu ate siMine from onslcOstober to nod. reodure me Malik above the Imam Then&sepals motrent Meg male aint of trying the toocialuss gore crab clawi. tt fkgia slightly hhet in the wraith motmlirts tu tetimaite The Turtle tubas Vitudettalt Such Reston is perhaps size,And fie the rook, dip ot"its large Sat paddlestite tad. nes favourite'Naples;feting experience.A tan fordo/inert The dopbyis fluting hat the impart is laming path leads to the bemire:twit dining arca where I watch the Located near 30,11 ferret South,faraway from the tow sunset and 4 reopkal ercluds while immuring titak Nte hoods the Naples lifer is ateventrite fishing ma for locals, of Loge.deteme and flavourful panseared scallops, denote,dolphins and brown pelicans alalm,This trangial spat is heaven to a 1Maest beads loos tar me,with its beautiful wit sand and grade inciting wort F(X)I)U RAFflS . sap goofy ik the Nowa**, **NO**boy&moils Naples Food Iburt is a fantastic way to VICII.nft the city's ortlaned ass shis ustersio burgeoning epicurean delights. Fondle and LK, naise. 611*""sf i*itm Elite(Mond arranges five orate menu)edtch itirre.hour 19104Pollidt Astit*ht 1111160.11P“AnOr4 W*11.Minerati, otteuesthtioned mirtilras tour Todays tout C00111WItt$ oweiror , with a wine and deur Noting at the Old World!flatlet blimp met The European rind atlef/atncks martything from British timisea to Ilunganart salami and merry Friday from 4 to 7 , pm there is Ott%int'tasting Neat is a shit to the Naples ' tietmor.4.0 r.0 urn Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November 5, 2015 Packet Page 4741- Page 54 4/12/2016 16.F.4. CASE ® CHARLESTON "THE HOLY CITY'S" RISE TO #1 THE CHALLENGE • Change perception of the Charleston area from a second-tier travel destination to a highly sought-after vacation experience. • Secure feature coverage of the Charleston area in high-end lifestyle, culinary, travel, family, bridal, golf and trade magazines to reinforce its position. • Develop programs to unify stakeholders. THE ACTION • Matched Southern style with exclusive magazine feature opportunities. • Showcased Charleston's cultural offerings. • Established Southern food as the rising fare in America. • Debuted the Charleston Wine & Food Festival. • Hosted media events and road shows in key markets, including New York, Boston, Chicago and Miami. • Engineered multiple national broadcasting placements on NBC and Food Network. • < Relaunched the Historic Charleston City Market following an 18-month renovation. • Established a marketing communications group comprised of fine arts, historic attractions and organizations, branding them as the Charleston Heritage Federation. • Elevated the area as a premier golf destination. • Launched new dining and entertainment districts such as the trendy Upper King Street neighborhood. • Implemented ongoing social media workshops hosted by Hammond Digital+ for partners. THE IMPACT • Judged #1 U.S. city in Conde Nast Traveler(2011-2014); #1 City in the World by Conde Nast Traveler(2011-2012) and #1 U.S. city, Travel +Leisure (2013-2015). • The Charleston Area has seen a 50 percent growth in tourism revenue, becoming a true four season destination. • Airlift has increased with new carriers including Southwest Airlines, JetBlue and Porter Airlines. • HS AI has honored the destination for public relations excellence multiple times. • Demand has sparked growth: 1,000 hotel new rooms are being constructed downtown and major cultural institutions are undergoing major renovations. • Tourism has contributed to economic development for the whole region. The destination saw a 63 percent growth in citywide annual events and property values and home sales have increased significantly. • Reach: 780+ million; Advertising equivalency: $4.3 million. "Thank you for all of your work in helping place wonderful articles on Charleston; I am grateful for all that you do to promote our City." -Joseph P. Riley, Jr., Mayor, City of Charleston Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page-1742- NovemberPa 9 e 55 4/12/2016 16.F.4. ShermansTravel HAND-RICKED DEALS. EXPERT ADVICE. September 15. 20:15 UMV. 122,012 Whereto Go in October for an Off-Radar Escape, Kickback to Summer,and More r lea •�a Nis For Southern Charm:Charleston, SC With centurieis-okl Architecture iiind,R>iueli, lauded tin,, fining Charleston hasp tong been a culture capital of the south But tt'_conMantiv upping its tharrat and crass and two events make this October an especially appealing time to visit. 'r it=,t s:)mi tt •: ' ._rir;imirl*7<.ti noniorofit f,�r.t7l ti r..t!3t4."' is kicii.ing off'.'i7th an()Libber 18 gala featuring guest performer Y oT! rla r ?'' i of month t 5 i`11Io#ia by a p° ofilirC.e G rraYy•`.3Pt!7{ choir Char3tld3 and< music f(;,ti. .i 1,'E'?f,,. .i n t r o" to 107:' 3+M y}7+ ...................•. -,thin Munich Symphony •. s 3f hfnai, and more into 20 1C s Love Dill hou eri 1 he ,er,r+_.highlight of Inn month i, the l r str.at on Society of Charleston Annual Fall Tour iirt Homes t7?' immersing visiti".`r,;in the city s most notzfbie architectur, gems, frt.m 18'ii'century Georgian n to 20th century Colonial Revival styles in addition tC7 th ,.iLfr Mture highlights tour.....1 t}+tom+theme-cif toot!:' °—including ding n e e all about the city's i m p r, i s i .6Fa:?t o,orS ,-„ t hii rie .: .l . sp;ci l tours that hone in on a$particular street neighborhood or period in history r GT l doe!,dive into i barl _.iori'i past and present there's 1.7 heater and more educational series than this Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November Packet Page 4743- Page 56 9 4/12/2016 16.F.4. TRAVEL+ LE SU R E September 1 , 2015 UMV: 9,960,906 wii The Perfect Weekend in Charleston C.",,,st11 ..',.C'-'1I"* 1. .�,:3 t " 6-;\ What to See and Do The allure of the city begins with Historic Charleston Foundation architecture tours, highlighted by the free-floating staircase at the i808 Nathaniel Russell House Museum.Afterward,wind down at 'Mira Winery's brand new facility, the Napa \ alley Education Center& Tasting Room(NVEC),offering lecturers on wine and tasting flights of Mira Winery products from the Napa Valley-- we're partial to the 2010 Syrah. Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page -1744- November Page 57 4/12/2016 16.F.4. LUXURY ,,,,, ,015 Cdr.,.Li!al,1 or t: 5(1.00',''' . . ,.. Ti ' '1 *-1 . 4.. 1 t 4."4.■0.,i';',..ti, , att '-' '.jillfr- ,.... " 1 i 1 .4a ki ' ''''' - ,'" , • , - I ' II '' ...._..- • I, . , A 1 —...... ....... ....' ' ..........JOWL.` A J.X.. A. '' 4 '" "=""-' 1",,,•-•'' '4"." P°.=,,,',It--"...=,or, = — ' ' -° °, s ' °°=•- °•• , " "---, -`= °-■•• ,'”,,,, 4,, •', ..,',1„,,,,I,,',t",• •', "• ,-, '414,4,i4°4,,,,Pk=, - = ' • ' , , -4 t H 4.4, ,- i".4,,-1=,== ,,,,ii, t I. 44 ‘', i= = °=, t = ',,, •1 = Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November 5, 2015 Packet Page-1745- Page 58 4/12/2016 16.F.4. , i ' P,. f 1 „ (fhkago Tri , February 11 . 2015 UMV: 20.500,550 South Carolina plantation offers an unretotiched look back ,..,..........., , ....-..'"#' V 1' '..— ' i . .; 1. • '"'"''' -,.??,•"'W, 7,"3,"5:":„;' ' ,,,,. '' ',Ill Ittlifilli. , '.„,„ - f s „. ,,. , ■ ..-;..., --- -4:17 1 ', g ■ji.,,,-,t. 1.,., 1 .. , ,-.,1•., l',,-:',.... ... , ,,, ' I Tlie .walls at Drayton Hall are bare and the rooms unfurnished, Located.d tout '12 miles from doNvntov,11 Charleston, the nse lias lay heating or plumbing,. Vet visitors to Sotith Carolina's oldest utirestored antebellum plantation vill find it remarkably\v•il preserved, Devoid of cosnietic restorations that can blur the signs of age. it offers a close-up look at tile unvarnished materials arid original workniaii •liin of niore than 2-5 Lou Hammond&Associates, Inc. Response to Request for Proposal, Collier County November 5, 2015 Packet Page -1746- Page 59 4/12/2016 16.F.4. CASE STUDY: PROVIDENCE, RI URBAN REVITALIZATION: THRIVING IMAGE CAMPAIGN THE CHALLENGE • Promote the destination's image as one of culture and intellect, refuting former impressions of the city's gritty reputation. • Establish Providence as emerging city in the East Coast to live, work, visit and play. • Create buzz as one of America's premier culinary destinations. • Leverage the city's world-class festivals and artistic entities as "must-visits" for the Northeast. THE ACTION • Showcased revitalization; charming accommodations, distinct and inviting neighborhoods, cultural attractions, eclectic dining and exciting roster of events. • Planned and executed national media events in NYC to reach segmented audiences. Utilized the city's top chefs to cook for media and generate awareness about the destination and its culinary offerings. Incorporated the city's mayor and industry partners. • Implemented intensive program of power pitching to both targeted regional and top-tier national media, highlighting a vibrant tourism industry that featured new hotels and retail outlets such as The Arcade, along with special artistic events such as Waterfire, Festival of Historic Homes and Pridefest. • Developed targeted pitch letters, news releases and individual visit invitations to key and influential regional and national media outlets. • Designed itineraries showcasing neighborhood revitalization and arts and culture happenings for exclusive press trips and ongoing individual visits with media from target publications. Included meeting with city's Mayor, acting as an ambassador, as part of itineraries. • Arranged desk-side meetings for city spokespeople with top media, including NY Daily News, NY Times, Food& Wine, Wall Street Journal, Travel + Leisure, Boston Globe, Meetings & Conventions and many more. • Coordinated extensive broadcast coverage including multiple Providence chef cooking demos on NBC's "Today" and additional regional coverage. • Integrated social media messaging to match PR outreach with an emphasis on building video content. THE IMPACT • Named America's Favorite City 2014 by Travel + Leisure. • Secured multiple stories in outlets such as Boston Globe, Yankee Magazine, Wall Street Journal, New York Daily News, New York Times, American Way, Travel+ Leisure, National Geographic Traveler, Amtrak's Arrive, Fodors, Peter Greenberg and USA Today among others. Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Page -1747- November 5, 2015 Packet Pa g Page 60 4/12/2016 16.F.4. • Media events included top target publications: Travel +Leisure, Forbes, Departures, "Today" show, "Rachael Ray" show, Food& Wine, New York Times, Conde Nast Traveler and Bon Appetit, among many others. • Increased demand for accommodations and overall development as a result of booming tourism. Development led to nearly a thousand additional rooms and ten new restaurants to the marketplace. • Reach: 114 million; Advertising Equivalency: $8.5 million. Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page 4748- November Page 61 4/12/2016 16.F.4. ShermansTravel tiAND,pcKED DEALS.EVERT ACNICE October 27, 7015 UMV. 500,621 An Art ay, Affordable Weekend in Providence, RI : Part II - \ - • H'... ---**-'-Hii-_,...Ate- -iii..„-----,.".""H ::-4:' .,iti't , r -,S,''r : <' '. {} p a X 7 f` r'' i {{ M .4,jam, S c, �....» is 1 " Ta ver'i t to rto and where to eat Here S trle. scoop on the shopping scene—and our favorrte hotel rn town Where to Shop What's a weekend trip without some shopping?Stan your browsing at i ,,. ,,,,d-r,,, which was founded in 1828 and was the first indoor magi in the United States. Here tv ac•e.a designer collective that offers both redly-made and custom clothing_is a must for fashionrstas. For accessories and home goods,try, or=e which is helloed by two RISC)grads and just set up shop earlier this year There are also some surprisingly diverse vintage clothing options particularly on the west side of town,where you can find everything from dresses,to jewelry,to cowboy hats,and other Southwestern goods.Some local favorites include 0 �n , _ii-ii, w. . , _. vitir, t !tawH_kda'.and;*.i ntoB1ta, io---andbe suretopickupar: , x a ; that maps out related stores and pop-ups Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November Page 4749- ovemaePa e 62 8 4/12/2016 16.F.4. ShermansTravel HANDPICKED UEALS.EXPERT AENICE, OUobe )6. 0 1 5 U NAV: 509,821 An Artsyt Affordable Weekend in Providence, RI: Part I • 'e• . . 7, • . , i-• P.* •Vf';;347;,'; ;• ; ••; • if you're looking for the kind of sweet New England charm that goes on postcards Providence is not the place to visit That's not to say that the city doesn't have beautiful college campuses anti hIStOtIC architecture It's lust that Rhode Island's capital is more of a place where art Sy young talent meets urban grit It s a city that becomes more interesting once you delve below the pretty surface Providence has a colorful past Founded nearly 4IX1 years ago as paa of the original 13 °lollies 11 grew wealthy thanks to an Irxiustrial Revolution-era rrianufacnning boom Then as die story unfortunately often goes.it fell into decline as industries shut(town before and dun I ig the.Great Depression Alter that.organized crime gave PrOwlewe the kind!:11 repWat. ttdat Detroit had in the Midwest a place known for its drugs crime,and poverty But creativity runs through the city's fabric—it is,after ald home to the renowned Rhode island School of Design.Brown University,and the nonprofit Johnson&Wales Lint versity These days a younger g ene tattoo of gifted artists,chefs,and locals who love their hometown haVe the!tains and the boldness to experiment and move Provident:e forward Their passion is evident in the bootiques,abundant galleries <Ind delic ious restaurants that they re either in the process at est ahl*hina or reinventing Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November 5, 2015 Packet Page -1750- Page 63 4/12/2016 16.F.4. Forbes September 1 ?DI, --) LJNIV: 270 10,692 An Inside Look At Style Week Northeast Rhode Island was once known as the Jewelry Capital of the World.At one point. Providence produced So%of the costume jewelry made in the U.S.And as the home of the Rhode Island School tiof Design(RISD).Rosanna Ortiz'mew there was a fashion scene that was waiting to be reinvented.That's why she founded I s StyleNVeek Northeast in 2009. started it to give designers a platform and the resources they need to start acollection,"says Ortiz,a native Californian with a background in marketing an d public relations.It provides an industry so RISD people don't have to leave."Going on now through September 18th,15 runway shows will be held at the ballroom adtdtl.the Providence G(don't miss Rooftop at the G for a killer view of the city and e , and Mediterranean fare). plus an accessory showcase and.of course,fashion after parties. { ' ' .. .. . • . e .. { r 0 { ° ', ■1:1- . ' , -':•,,',.,4Qe.::::'..‘-'::', -:','tt k tk lio V Lou Hammond&Associates,Inc Response to Request for Proposal, Collier County November 5, 2015 Packet Page -1751- Page 64 4/12/2016 16.F.4. er „ c 471 tbr IThrLI December 10, 2014 UMV. 2,844,98i The Providence, Rhode Island Neighborhood You Need to Know About , - • Providence's Downcity neighborhood felt vaguely forbidding as recently as ten years ago_But lately,its 19th•centu ry warehouses and stone hewn thoroughfares have been transformed—Downcity is now a culinary anti cultural destination.Nearly 30 bars.restaurants.and boutiques opened in the past year,and more are on the way.Here's where to go on your next trip to Providence. Courtesy A trade Prozleience Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November 5, 2015 Packet Page -1752- Page 65 4/12/2016 16 F 4 TRAVEL F LEISURE October 8 2014 Circ:ulat!ory 971 9')vi t JMV. 12 r-•-.)Q olr, All IfAYORITII 011111* , 4 $ It II .. 4 eir ' I .. . 4 1 1 , . a , . . NOW , i litimilor „ 11411t' 111 FIVE REASONS TO 00 SOW ' • 1 • , YOO CIO**OW/441 . ' • ,;,.' - , ' . , • ., of- ik : ' ? - 4 '0 ' f ,,,,,,,A, I•II,i ;‘, i ', i . • • . ,,, i .-., ' ' I '''' •,,,',‘I',.,,,,,,^4, o,7,,+1,1,-.,0 t, ,,}..,, , .. . „ 0 '' '• ,,,'; 1 to,,,,,t,,,,6.4011ww, '''' +.•',,iittlie p. , 4, ,,,,,,„...., ,,, ,,„„ , .,,t..0...re,00,i v r hs,,«. . , 4 34, i * •,..., , ' f':,,t k$fic...'4,%:•; . ,',. . ., ,. ' ..'"»,,,":'.:,, 1,". •04,,.. , 1 i'-' ,;:•1^•''' ' s'1,t, ' . 1 .'I ■ ; ' ,,i, », '1 ' ' trit;i A 4 *4414414611 1 Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page -1753- November 5, 2015 Page 66 4/12/2016 16.F.4. Provide at least one sample of a "break-through"and innovative approach tourism destination public relations and marketing experience. Sonoma County, California, a longtime agency client, has created what we consider to be a break-through business model that leverages the collective strengths of three pillars of the destination: tourism through The Sonoma County Convention &Visitors Bureau, winemakers and wineries through Sonoma County Vintners, and growers through the Sonoma County Winegrape Commission. These three organizations have joined together in an unprecedented manner to work cooperatively, including jointly sharing office space, staff and marketing efforts (including their PR agency!) Beyond working closely together, the destination partners also works smartly-fostering a collective atmosphere of creativity while being responsive to the needs of journalists and constituents. The destination also places an emphasis on authenticity. It knows who it is and does not try to pretend to be anything else. The three organizations have helped create a distinctive identity-the anti-Napa-attracting visitors and investors alike who appreciate the more laid back, less corporate, more down-to-earth and real destination -that also happens to produce some of the world's greatest grapes and most sought-after wines. Along those lines, Sonoma County has become a pioneer in sustainability as well as an innovator through programs such as the conjunctive labeling of its wines from multiple regions into one identity. • Through our award-winning work with Sonoma County, we have seen first-hand the benefits of partner integration and we think this is a model that more destinations should consider. Below is a case study highlighting some of our work on the combined clients' behalf: Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page -1754- November Pa eo 9 67 4/12/2016 16.F.4. CASE STUDY: SONOMA COUNTY RAISING AWARENESS OF SONOMA COUNTY'S DIVERSE REGION THE CHALLENGE • Align efforts between Sonoma County Tourism Bureau, Sonoma County Winegrape Commission and Sonoma County Vintners. • Elevate Sonoma County's brand awareness for key attributes such as its outstanding wine offerings, but also authenticity, geographic diversity and distinct travel experiences. • Promote annual events and initiatives that speak to regional trend of experiential travel, connection to the land and winemaking process, "grape-to-bottle." • Highlight value opportunities and culinary scene. THE ACTION • Leveraged the power of cooperative efforts through the combined resources of The Sonoma County CVB, Sonoma County Winegrape Association and Sonoma County Vintners and Growers. Recognizing that "a rising tide lifts all boats," worked in unison to integrate their messaging, promotional materials, and budgets to provide a comprehensive vision of the destination's offerings. -• Implemented "Sonoma in the City," series of national events and guerrilla efforts- New York, DC, San Francisco, Dallas, San Diego, Los Angeles. • Utilized viticultural reputation as an entry point for media conversation, including tastings with senior editors at top outlets such as Food& Wine and Conde Nast Traveler, but then providing "Did you know?" messaging that the destination was much more than the wine they were enjoying. • Created customized media itineraries, highlighting region's diverse geographic offerings. • Increased awareness of Sonoma County through experiential travel initiatives/events, Sonoma Vineyard Adventures, Sonoma Wine Country Weekend and Sonoma County Grape Camp. • Organized exclusive wine and cheese tasting at Time Inc. headquarters. Over 40 editors attended from Food& Wine, Travel+ Leisure. THE IMPACT • Generated impactful hits: Associated Press, Conde Nast Traveler, CNN.com, Forbes, Men's Fitness, National Geographic Traveler, New York Magazine, Reuters, Saveur, Today.com, Travel + Leisure, USA Today, Wall Street Journal, Vancouver Sun, and more. • Important destination events such as Grape Camp and Wine Country Weekend enjoyed their best years in their respective histories in terms of sales and visitations. Hotels reported sold-out occupancy levels during the time periods and the region is enjoying strong buzz and business. • Reach: 330+ million; Ad Equivalency: $1,100,000+ Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November Packet Page -1755- Page 68 4/12/2016 16.F.4. III. PROPOSER'S EXPERIENCE AND CAPACITY Lou Hammond&Associates, Inc. Response to Request for Proposal, Collier County Packet Page -1756- November a e 69 9 4/12/2016 16.F.4. Demonstrate key parts of your firms experience that makes you uniquely qualified to perform these services for the County, including: • Indicate your thoughts and philosophies on destination public relations and site examples of how you positioned other destination marketing organization clients, the challenges you faced and the ways you overcame those challenges in delivering those strategies. In the eyes of today's jaded media, there are very few places in the world that are truly unique. Most of America's "hot" cities these days have some form of culinary scene, trendy neighborhood, museums, galleries, attractions, etc. Many are trying to be "The New Brooklyn" or "The New Charleston" or "The New Austin" or some variation. And that's OK. However, for Florida's Paradise Coast to succeed, it needs to be true to itself. It needs to be authentic. It needs to be who it is. This is the philosophy we employ in promoting our destination clients, and it has paid off. As a result of this approach, our work in the field has won more Hospitality Sales & Marketing Association International (HSMAI) awards during the past 15 years than any other agency or organization. Additionally, LH&A has earned the Creativity in Public Relations Award from Inside PR, three Big Apple Awards, the Atlas Award from the Association of Travel Marketing Executives, and the "Five-Star Award - Best Travel Public Relations Firm" from the North American Travel Journalists Association (NATJA). Founder and President Lou Rena Hammond herself was honored by the Women in Communications' Matrix Award and the Winthrop W. Grice Award, HSMAI's highest achievement. As the acknowledged industry leader in destination public relations, our body of work and experience also reflects a philosophy based on the idea that every client is different, with different strengths, challenges and needs. Our method is to analyze our client's needs and then craft a personalized plan that is tailored to meet them. We are often asked to share our expertise with our partners in the travel industry and members of senior management have been featured speakers at the Destination Marketing Association International conference, as well as ESTO and many others throughout the country. Our leadership position is evident in our client base. Listed below is a sampling of current destination clients and dates when the partnerships commenced. Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November Packet Page -1757- 5, a 5 e 70 4/12/2016 16.F.4. CURRENT CLIENT SAMPLING: Bristol, Rhode Island(2012)*: Showcase Bristol as a quintessential New England waterfront destination, rich in history, culture and family fun alongside miles of accessible coastline. Capture the attention of a wide-ranged audience by highlighting the outdoor adventure, local shops, eclectic dining options, historical attractions, thriving arts community and annual festivities that give the port town its authentic character. Charleston (2008): Showcase the city and surrounding areas for its culinary sophistication, culture, charm and rich history. Position as a vacation destination for families, couples and avid golfers with diverse attractions, award-winning restaurants, golfing paradise, a thriving art scene, a collection of historical plantations and outdoor adventure activities. Lexington, North Carolina (2014): Foster economic development and expand tourism for this charming yet dynamic city located one hour from Charlotte in the North Carolina Piedmont, capitalizing on the city's rich history and its heritage as a leading manufacturing center for furniture and textiles while showcasing its progressive and innovative approach towards education, livability and a diversified economy driven by a business friendly climate. Nassau Paradise Island (2009): Promote Nassau/Paradise Island as a convenient destination known for having some of the most beautiful white sand beaches in the world and turquoise blue water. Draw attention to its variety of direct airlift as well as its location of less than an hour's flight from Miami and three hours from New York. Feature its spectrum of resorts from ultra-exclusive to family-friendly. New Hampshire (2012): Showcase as a quintessential, four-season New England destination highlighting diverse attributes and assets found in seven distinct tourism regions. Emphasize an abundance of activities ranging from outdoor adventure and natural attractions to festivals, museums and history. New Haven (2008): Reposition New Haven as a vibrant city enjoying an urban renaissance through the arrival of acclaimed restaurants, eclectic shopping, educational adventures and a sophisticated nightlife. Pitch destination as offering urban sophistication, charm and artistic culture that rivals that of any New England destination to major national, regional and local media outlets. Norfolk (2000): Tout the great American city of Norfolk, for 400 years the dynamic heart of Virginia's storied coastal region; Pitch the city's lively blend of history and heritage, contemporary attractions, fine dining, outdoor adventure and the commonwealth's most revered cultural institutions to top national and regional media outlets. Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November Packet Page -1758- Page o 71 4/12/2016 16.F.4. Paducah, KY(2014): Establish destination as a global leader in crafts and folks arts, leveraging its UNESCO designation and garnering exposure for its Artist Relocation Program. Embrace devotees of the quilt movement and attract fiber arts enthusiasts to this culturally rich town. Panama City Beach, FL (2009): Publicize the year-round offerings in the destination, known for its 27 miles of sugar-white sand beaches and Spring Break experience. Promote diverse attractions and activities as ideal for mid-market families, couples, groups and adventure-seekers. Providence, RI (2005): Implement a public relations plan that cultivates the city of Providence as a thriving and vibrant destination in the Northeast that offers diverse travel getaway experiences to top national and regional media outlets. Santa Fe (2010): Create attention for Santa Fe by encouraging visitors to discover- or rediscover-the quality, variety and value of what "The City Different" has to offer. Position as an outstanding vacation destination by promoting Santa Fe's history, heritage, outdoor adventure, arts and culture. Sonoma County (2009): Accent Sonoma County as a premier wine region with an award-winning culinary scene, over 250 wineries and 13 diverse winegrowing regions. Promote distinctive travel experiences from wine camps and spa retreats to family getaways and adventure travel. Virginia (2005): Advance "a love of life and passion for travel" in Virginia, focusing on the state's wide array of family, culinary, wine, history and adventure attractions. Highlight significant events, including the 75th anniversary of the Blue Ridge Parkway, annual Virginia Wine Month and more. • Provide information that documents your firm's and subcontractors' qualifications to produce the required deliverables, including abilities, capacity, skill, and financial strength, and number of years of experience in providing the required services. A full-service public relations agency, Lou Hammond &Associates (LH&A) was founded in 1984 in New York City by Lou Rena Hammond after her distinguished 15- year tenure at Pan American World Airways, where she served as director of public relations and public affairs, and as lobbyist for the state and city of New York. Beginning with three clients and three employees, LH&A has grown to become the industry leader in tourism public relations, featuring one of the industry's most prestigious client rosters serviced by 40 full-time employees. Headquartered in New York City, we are an independent agency that also has offices in Miami, Los Angeles and Charleston, SC. Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November Packet Page -1759- 5, age 72 4/12/2016 16.F.4. As a result, we represent more facets of travel marketing than any other agency, regardless of size. Our roster includes blue-chip clients in the fields of destinations, hospitality groups, hotels and resorts, culinary/spirits, cruise and arts/culture, creating powerful synergy that encourages the formation of partnerships to yield maximum benefits. We are large enough to provide a wide range of creative services and digital support at an affordable cost, yet small enough to give each client personalized attention, responding quickly to changing needs and opportunities. We have earned the respect of the media and a reputation for service, integrity and unparalleled style due to our strategic communications programs that emphasize swift action, innovative solutions and a global perspective. LH&A believes nothing demonstrates success like a long-term relationship. As such, we care deeply about the company we keep and enjoy one of the highest client retention rates in the industry. On average clients remain with us for four years - with a third of all current clients on the LH&A roster for over five years and many over ten. Client longevity is both a source of pride and a demonstration of client collaboration. We are a proud member of the PR World Network, an international association of independent agencies we established three years ago with like-minded companies to offer worldwide public relations and marketing services. Composed of 22 global agencies, the group has capabilities in 50+ countries in Africa, Asia, the Caribbean, Europe, Latin America, the Middle East and North America. Offering an array of services, including diverse languages, network members stand ready to support our clients for international representation. Our enthusiasm is legendary, starting with Lou Hammond herself, who is regarded as one of the most well-known, vocal and enthusiastic advocates for our clients and the travel industry. Lou is an involved member of the LH&A team, and she has instilled a culture of innovation and collaboration that encourages everyone in the agency to provide idea brainstorming that yields innovative communication strategies. Under her leadership, the agency's collective brainpower serves as an invaluable and creative force in securing results. Our passion for building relationships is noticed by others as well. According to The Holmes Report, the industry's leading trade journal, "Hammond and her team know their categories...and enjoy outstanding relationships with the media that cover those categories." Lou Hammond&Associates, Inc. Response to Request for Proposal, Collier County 2015 Packet Page 4760- November Pa eo 9 73 4/12/2016 16.F.4. We're proud to be different and independent! Our approach is different with sound fiscal policies that benefit clients and build long-term relationships. Since our founding, we have NEVER billed off of time sheets, unless specifically requested. Rather, we work from an agreed-upon marketing plan. At times, clients' needs require extraordinary effort, and we believe they are entitled to that. We never run out of time when clients need us. Another pillar of our philosophy: we don't earn profits by marking up outside services. When you need us to secure an outside service, what it costs us is what you pay. We offer a full range of public relations and marketing communications services, including: • Strategic Planning/ Branding • Media Relations • Special Events • Integrated Marketing • Brand Development • Reputation Management • Digital Marketing • Public Affairs • Crisis Communications • Media Training • Promotional Partnerships • Corporate Responsibility • Describe the various team members' successful experience in working with one another on previous projects. Please detail contributions that the team members have made to these projects, and how their contributions were measured. LH&A has the benefit of employing the most talented team in the business. We work diligently to foster a sense of camaraderie and teamwork, along with a fun dose of friendly competition. The Collier County team consists of: Terence Gallagher, President, LH&A New York- overall account management and strategic direction Carlyn Topkin, Account Supervisor- day-to-day client liaison, writing, pitching, event planning Matt Sessions, Account Executive- writing, editing, media liaison Stephanie Ferraris, Account Coordinator- research, reporting, news bureau Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November Packet Page -1761- Page o74 4/12/2016 16.F.4. The team works together as a unit, with Carlyn and Terry working together on the account since its inception in 2012. They have helped deliver award-winning results for the destination and have been joined this past year by Matt and Stephanie. This same team also works together on TOURISM Santa Fe and Sonoma County in much the same roles as Collier County. The best measurement of their collective work is the fact that these are each long-term, satisfied clients with each working with the agency for more than five years. • Describe how you handle crisis management and fast breaking negative media attention. With respect to this, why is your firm better at handling these situations than your competitors? Crisis management remains as vital a part of the services we offer today as it did at the agency's inception 30 years ago. Our chairman's expertise in crisis management was forged during her tenure at Pan American World Airways, where she managed challenges ranging from labor disputes, such as employee strikes, to life-and-death situations involving airplane loss. As the airline's lobbyist for the City and State of New York, she became well versed in governmental issues. This background was beneficial in the formation of her own public relations agency, where a comprehensive understanding of these issues and the know-how to support client needs has become a staple. The first step is to be prepared and available on a moment's notice, made possible by the agency's 24-hour Duty Officer Program handled by trained and experienced staff. LH&A is available to clients 24 hours a day, seven days a week, ensuring prompt handling of all contingencies. Services include: • Counsel client on procedures; create specific plan • Support and direction to client staff • Draft/distribute statements for traditional and digital outlets; follow up as appropriate; maintain media log • Develop target list of influential media, creating dialogue as situation warrants • Formulate local outreach program; on-site staffing • Monitor media outlets, websites, blogs, Twitter; responding as required • Create employee outreach program, making them aware of situation • Act as spokesperson and/or train assigned client representative(s) • Implement recovery program Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page 4762- NovembePa e 75 9 4/12/2016 16.F.4. IV. PROPOSER'S TEAM MEMBERS ASSIGNED TO COUNTY'S SCOPE OF WORK Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November Packet Page -1763- Page 76 9 4/12/2016 16.F.4. TERENCE GALLAGHER President- LH&A New York Collier County Role: Account Manager, Strategic Direction Terence Gallagher joined Lou Hammond &Associates in 1992 and is a destination marketing leader who has planned and implemented strategic campaigns for a range of travel industry accounts, resulting in award- winning placements among national broadcast, print and digital media. Utilizing his 25+ years of experience in the travel communications industry, he has handled everything from spur-of-the-moment crisis management situations and last-minute special events to long-range planning for destinations, restaurants, world-class hotels, cruise lines and airlines. A destination marketing specialist, his award-winning campaigns include, among others, the positioning of Sonoma County as America's premier wine and vacation region, the revitalization of Providence, R.I., as one of the country's hottest cultural and culinary getaway destinations, and of course, the promotion of Florida's Paradise Coast as the ultimate upscale escape location. The Hospitality Sales and Marketing Association International honored each of these campaigns. An accomplished speech writer and featured speaker at industry conferences and seminars, Terry is also an authority on strategic promotional partnership programs. He has developed client tie-ins with retailers such as Macy's and Bloomingdales, broadcast outlets such as ABC-TV's "The Bachelor," sports franchises such as the Boston Red Sox and Miami Heat, and iconic events including Fashion Week. Terry graduated from St. Peter's University, N.J., where he studied English and Journalism. A father of three, home is a priority for his wife and him. Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page-1764- Novemae Pa 9 e077 4/12/2016 16.F.4. CAR LYN TOPKIN Account Supervisor Carlyn Topkin specializes in executing integrated and attention-grabbing campaigns on behalf of LH&A's hotel and destination clients, including Florida's Paradise Coast and Sonoma County, California. In addition to media relations, Carlyn specializes in event organization and execution, media visit coordination and building a positive reputation for her clients. She has worked with top production companies to bring national shows to LH&A destinations including "The Bachelorette," "Giada in Paradise" and "The Getaway" and has secured partnerships with global brands including Henri Bendel and Fodor's Travel. A member of the LH&A team since 2012, Carlyn has also spent time on the digital side of the agency, working closely with the Hammond Digital+ team on social efforts for both the agency's social platforms, as well as for clients. Prior to joining LH&A, Carlyn worked in the public relations department at Major League Baseball in New York City. A native of Florida, Carlyn graduated from the Burnett Honors College at the University of Central Florida with a bachelor's degree in Advertising and Public Relations and Spanish. Carlyn completed a semester abroad program in Madrid and has advanced Spanish- language capabilities. MATT SESSIONS Account Executive ' ' Matt Sessions specializes in serving destination and hospitality clients at : k Lou Hammond &Associates. He joined the company with a heavy background in feature film development, literary representation and :, , brand-strategy management after having lived in Los Angeles for many r ;. i years. During his time in the entertainment industry, Matt participated in the creative development of major films at Paramount Pictures as well as .' other studios. He joined LH&A in 2013 and has secured extensive coverage for his clients in outlets including The New York Times, Chicago Tribune, Los Angeles Times, The Huffington Post, among others. Additionally, Matt introduced the Formula Lites race car and series through his work with a leading industry manufacturer and launched a social media campaign, resulting in a 100.5% increase in followers on Facebook, Twitter and Instagram through organic engagement, creative programs and promotions. His experience working with destination clients includes Florida's Paradise Coast, TOURISM Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November Packet Page -1765- Page 78 9 4/12/2016 16.F.4. Santa Fe and Sonoma County. Additionally, Matt works with hotels & resort properties, as well as major cultural festival including the Montreal Jazz and Montreal High Lights Festivals. A native of Rye, N.Y., he graduated from Georgetown University in 2007 with a bachelor's degree in English and a minor in Sociology. He participated in a study abroad in Melbourne, Australia and loves travel, cooking, sports, photography and reading. STEPHANIE FERRARIS Account Coordinator Stephanie works with travel and destination clients at Lou Hammond & Associates. Her day-to-day role involves account maintenance, media list building, press release drafting, press coverage evaluation, and social media. Stephanie graduated from Clemson University in Clemson, S.C. with a B.A. in Communication Studies and a minor in Spanish. During her years at Clemson, she had the opportunity to intern for a public relations firm and a retail company, working on public relations, marketing, and social media initiatives. She also participated in a study abroad program in Madrid, Spain for 5 months, where she experienced a wide range of cultures and developed her Spanish speaking proficiency. In her spare time, Stephanie enjoys travel, fitness, and spending time with her family. Resumes follow: Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page -1766- November Page 79 9 4/12/2016 16.F.4. Carlyn Topkin EXPERIENCE Lou Hammond&Associates; New York,New York Account Supervisor,October 2014-Present Director, Hammond Digital+,May 2014-October 2014 Senior Account Executive,November 2013-May 2014 Account Executive, December 2012-November 2013 Account Coordinator,January 2012-December 2012 Oversee and execute mid-level projects including briefs and client event outlines.Proactively seek opportunities for outreach and strategic partnerships.Arrange and escort media press trips and desk-side meetings in NYC and regional markets.Create high-level pitching calendars and annual plans.Draft and distribute press releases and pitches to secure online,print,broadcast and radio coverage.Provide consultation for social media content for clients and agency platforms.Lead client conference calls and serve as point person for six accounts.Supervise and support three junior employees. Major League Baseball;New York,New York Public Relations Intern,September 2011-December 2011 Monitored media coverage and produced daily clips with distribution over 100,managed MLB Dominican Republic Twitter(MLB_DR) and in 6 months saw followers grow nearly 50%,Admin work including answering phones,copying,faxing responding to emails,fulfilled reporters requests, _ assisted with staff and media credentials,researched athletes to be involved in outreach projects,wrote summaries and documents for World Series media guide,completed an annual report tracking coverage of press release coverage and identified key writers and opinion leaders in the field. YPartnership;Orlando, Florida Public Relations Intern,May 2011-August 2011 YPartnership is a travel and lifestyle full-service ad agency,now known as MMGY.Brainstormed buzz tactics and promotional items for clients.Wrote and distributed press releases and media alerts to generate press coverage via Cision.Monitored media coverage,which resulted in daily clips and monthly reports. EDUCATION University of Central Florida- Burnett Honors College Advertising/Public Relations,Minor in Spanish Graduated May 2011 Orlando,Florida Semester Abroad;Universidad de Alcala Spain,Spring 2010 carlyn.topkin @gmail.com SKILLS New York,New York Proficient in Spanish,Mac OSX,Microsoft Office,Cision,Burrelles Luce 727-798-4494 Solutions-oriented,aggressive and driven.Strong writing skills. Twitter:ctopkin Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November Packet Page -1767- Page 80 4/12/2016 16.F.4. Matt C. Sessions 1575 Lexington Avenue#6 New York,NY 10029 T: (914)424-9942,E:matt.msessions@gmail.com EXPERIENCE LOU HAMMOND&ASSOCIATES-New York,New York August 2013-Present Account Executive Responsibilities: • Day-to-day account maintenance for destination,hospitality and consumer clients • Daily media relations outreach to secure national and regional print,broadcast and online coverage in consumer,business and trade media • Writing and editing of press releases,interview preparation materials and brand overview documents • Development of proposals,capabilities decks and case studies for new business opportunities and assist in the training and supervision of junior staff • Development and implementation of social and digital media strategies • Coordination and supervision media events AMALFI ESTATES-Pacific Palisades,California April 2012-November 2012 Coordinator • Identified properties for development and liaised with respective homeowners • Created,edited and distributed marketing materials to local publications,residences and businesses • Supervised open-house property showings,liaised with potential buyers and provided internal reports PROTAGONIST BRAND ENERGY-Venice Beach,California July 2011 -February 2012 Marketing Coordinator/Assistant to Founder&CEO • Managed high volume of scheduling,email and phone correspondence as well as business expenses • Served as director's assistant on media shoots and events and provided both technical and story script notes • Develop social and digital media branding strategies • Assisted in the creation of marketing and capabilities decks FAKE EMPIRE PRODUCTIONS(PARAMOUNT PICTURES)-Los Angeles,California June 2010 June 2011 Creative Executive Trainee/Assistant to President of Features • Managed day-to-day tracking of current and potential projects,created and managed a database of written coverage of scripts,books,graphic novels,and other intellectual properties for development • Proactively identified and pitched potential projects and liaised with agents,managers and studio executives • Created casting and other development presentations for studio executives WILLIAM MORRIS ENDEAVOR ENTERTAINMENT-Beverly Hills,California August 2007-May 2010 Assistant • Tracked ongoing and potential client projects(writers,directors,producers) • Managed scheduling for agents and their respective clients,as well as managed a high volume of phone and electronic correspondence • Managed business and personal expenses for agents and their respective clients • Provided written coverage reports of potential client projects(scripts,books,graphic novels,plays etc.) EDUCATION GEORGETOWN UNIVERSITY August 2003-May 2007 Bachelor of Arts English major/Sociology minor • Georgetown Entertainment and Media Association Executive Board(GEMA) SKILLS&ADDITIONAL INFORMATION • Proficient with Mac OS X and Windows operating systems,as well as all Microsoft Office software • Proficient with Cision,BurreltesLuce as well as social media platforms(Facebook,Twitter,Hootsuite) • Interests:Reading,current events,photography and culinary • International Travel Experience:Australia,New Zealand,Fiji,Thailand,England,Ireland,Austria,Spain, Portugal,Hungary,The Netherlands,Mexico,Canada,Cuba,The British Virgin Islands,The Bahamas Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page -1768- November o Page e81 4/12/2016 16.F.4. StephanieFerraris 1321 Third Avenue,Apt 5C,New York,NY 10021 732-865-4043 stephanieferraris(igmail.com Qualifications • Positive,enthusiastic attitude toward travel and lifestyle • Operational knowledge of Public Relations and Marketing • Hard-working with exemplary planning and organization skills • International travel experience including Spain,Portugal,France,Morocco,Ireland and Bahamas Education Clemson University,Clemson.SC December 2014 Bachelor of Arts in Communication Studies GPA:3.81 Minor in Spanish ISA Study Abroad,Madrid,Spain January 2014-May 2014 • Strengthened Spanish speaking proficiency Related Experience Lou Hammond&Associates New York,NY Account Coordinator February 2015-Present • Handle day-to-day maintenance of multiple destination and hotel accounts • Draft,edit and distribute press releases to target media outlets • Conduct media relations,including pitching,fulfilling image requests and building target media lists • Build connections with journalists and maintain relationships • Assist with planning and executing promotional events • • • Coordinate individual media visits and group press trips dOMAIN Public Relations New York,NY Public Relations Intern May 2014-August 2014 • Assisted executives with public relations initiatives for fashion,beauty,lifestyle,and hospitality brands • Compiled and maintained accurate contact lists for various media outlets using Cision Point • Conducted extensive research regarding the company's clients to secure press placement • Aided in preparation and organization of client events in the New York area • Helped promote brands through celebrity support,social media channels,and community awareness Komar Brands New York,NY Econtnterce/Marketing Intern May 2013-August 2013 www.cuddlduds.com •www.carolchochman.com •www.ongossamer.com• www.lemystere.com • Aided in the launch of the Le Mystere ecommerce site • Created new product roadmaps to ensure timely representation and categorization • Managed online data and function of various ecommerce websites using Magento ecommerce platform • Assisted with photography needs to support digital marketing • Collaborated with the Ecommerce team to coordinate marketing plans to attract customers Additional Skills • Microsoft:Word,Excel,PowerPoint • Communication Tools:Cision Point.ProfNet,HARO • Social Media:Faccbook,Twitter,lnstagram and Pintercst • Web Analytics:Google Analytics `" ( )I14 tilt _ . Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page -1769- November Pa e0 9 82 4/12/2016 16.F.4. Identify the proposed account manager if you are awarded the Collier County Account. Include resume and detailed list of career accomplishments. Additionally, provide responses to the items listed below in the format identified. LH&A's Collier County Account Manager is Terence Gallagher (bio in previous section): 1. Number of years the project manager has in a leadership role in the public relations industry. 27 2. Number of governmental accounts managed by the proposed account manager over the two year period. (1/1/12-12/31/14). 6 3. Number of proposer's fulltime equivalent staff (including the account manager) assigned to the County's scope of work in this RFP. • Attach resumes of all staff assigned to our account. 4 4. Number of other accounts to be managed concurrently by the account manager should this firm receive an award to this RFP. 6 TOTAL(add 1 + 2 + 3, then subtract 4) 31 Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page-1770- NovembePa e 83 9 4/12/2016 16.F.4. • V. COST OF SERVICES Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page 4771- November Page 84 4/12/2016 16.F.4. Monthly Fee for All Services (10 of 15 Points) 1. Provide a "flat monthly fee" to provide all of the services outlined in this RFP. Note: this "flat monthly fee" will be firm for the initial $11,000 term of the contract. (per month) Monthly Out of Pocket Expenses (5 of 15 Points) 2. Provide a project maximum "monthly out of pocket expenses" to cover associated expenses with the services of this RFP $1,666 (per month) LH&A works on a monthly retainer annual contract basis. It does not bill on an allocated "time" basis and, in fact, no time records are maintained. All personnel are available as needed to achieve desired results regardless of time considerations. Clients receive the attention they need, when they need it. Activity is conducted on the basis of a public relations program developed jointly with the client team and quantified to the extent possible. The fee is developed from this program. • Retainer fees are payable monthly in advance • No expenses incurred on behalf of clients are marked up in any way • Supervision costs are included in fees • Approved expenses are billed one month in arrears • Retainer contracts are subject to termination with 90 days' notice by either party Lou Hammond &Associates' proposed 12-month fee is $132,000 payable monthly in advance at $11,000. Included in that cost are out of pocket expenses such as telephone, postage, messenger and photocopying. Additional expenses such as staff/media travel and media events are pre-approved and billed at cost with no markup. Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page -1772- November Page 85 4/12/2016 16.F.4. • VI. REFERENCES Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page -1773- November Page 86 4/12/2016 16.F.4. Cooitier County Administrative Service:Department Procurement Services O)visian Attachment 9:Reference Questionnaire Solicitation:15-6520 Reference Questionnaire for: Tourism Public Relations Services (Name of Company Requesting Reference Information) Lou Hammond&Associates (Name of Individuals Requesting Reference Information) Name: f �2 YtAen-- Company: S0'4m4t C'ovvTY Y7`et.44 (Evaluator completing reference questionnaire) (Evaluator's Company completing reference) Email: 4- a411n.tr-PSOM,MA+ w,41.c.-1,-‘ FAX: q-,73•4--s-11— 22-2- Telephone: ' '4..5-22-sl/o Collier County is implementing a process that collects reference information on firms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey.Please rate each criteria to the best of your knowledge on a scale of 1 to 10,with 10 representing that you were very satisifed(and would hire the firm/individual again)and 1 representing that you were very unsatisfied(and would never hire the firmlindivdival again). If you do not have sufficient knowledge of past performance in a particular area,leave it blank and the item or form will be scored"0? Project Description: Destination Public Relations Completion Date:Ongoing Project Budget:In Excess of$100,000 Project Number of Days:12-month contract Change Orders-Dollars Added:N/A Change Orders-Days Added:N/A Item _ Citeria Score 1 Ability to manage the costs(minimize change orders to scope). e' 2 Ability of team members to work with your organization. 3 Quality of news releases about your destination. `0 4 Ability and quality of message created about your destination. 5 Professionalism of project manager and ability to manage personnel. /.° 6 Project administration(completed news releases,final product turnover;invoices etc.) l c' 7 Ability to verbally communicate and document information clearly and succinctly. /0 8 Abiltity to handle crisis management and fast breaking negative media attention. /NO 9 Ability to follow contract documents,policies,procedures,rules,regulations,etc. 10 Overall comfort level with hiring the company in the future(customer satisfaction). /0 TOTAL SCORE OF ALL ITEMS l � Please FAX this completed survey to: By y. a c.-, is C er4, n40e O cre-x/54/17 4f; c.a rvei 4 it q"tt. e "7 c` 1...,14 pt ✓t k pcv r r'cf. �Pferi�� .- s �N ,t = ea A L004. e rs,<. mot,// z .-a- 5 Lou Hammond&Associates, Inc. Response to Request for Proposal, Collier County Packet Page -1774- November 7 Pa 9 e08 4/12/2016 16.F.4. Goer county Administrative Services Department Procurement Attachment 9:Reference Questionnaire Solicitation:15-6520 Reference Questionnaire for: Tourism Public Relations Services (Name of Company Requesting Reference Information) Lou Hammond&Associates (Name of Individuals Requesting Reference Information) Name:Bruno A.Baggetta Company:Market New Haven,Inc.(City of New Haven,CT) (Evaluator completing reference questionnaire) (Evaluator's Company completing reference) Email:bbaaaettaectopen.orq FAX:N/A Telephone:203.776.7331 ext 5$16 Collier County is implementing a process that collects reference information on firms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey.Please rate each criteria to the best of your knowledge on a scale of 1 to 10,with 10 representing that you were very satisifed(and would hire the firm/individual again)and 1 representing that you were very unsatisfied(and would never hire the firm/indivdival again). If you do not have sufficient knowledge of past performance in a particular area,leave it blank and the item or form will be scored"0." - Project Description: Destination Public Relations Completion Date:Ongoing Project Budget:In Excess of$100,000 Project Number of Days:12-month contract Change Orders-Dollars Added:N/A Change Orders-Days Added:N/A Item Cherie Score 1 Ability to manage the costs(minimize change orders to scope). 10 2 Ability of team members to work with your organization. 10 3 Quality of news releases about your destination. 10 4 Ability and quality of message created about your destination. 10 5 Professionalism of project manager and ability to manage personnel. 10 6 Project administration(completed news releases,final product turnover;invoices 10 etc.) 7 Ability to verbally communicate and document information clearly and succinctly. 10 6 Abiltity to handle crisis management and fast breaking negative media attention. 10 9 Ability to follow contract documents,policies,procedures,rules,regulations,etc. 10 10 Overall comfort level with hiring the company in the future(customer satisfaction). 10 TOTAL SCORE OF ALL ITEMS 100 Please FAX this completed survey to: By Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November Page -1775- Page 0 88 4/12/2016 16.F.4. Co1'.tier County Administrative Services Department Procurement Seems Ds$en Attachment 9:Reference Questionnaire Solicitation:15-6520 Reference Questionnaire for: Tourism Public Relations Services (Name of Company Requesting Reference Information) Lou Hammond&Associates (Name of Individuals Requesting Reference Information) Name:Kristen L.Adamo Company:Providence Warwick CVB (Evaluator completing reference questionnaire) (Evaluator's Company completing reference) Email:KadamotaGOPrOvldence.corr FAX:401-351-2090 Telephone:401-456-0231 Collier County is implementing a process that collects reference information on firms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey.Please rate each criteria to the best of your knowledge on a scale of 1 to 10,with 10 representing that you were very satisifed(and would hire the firm/individual again)and 1 representing that you were very unsatisfied(and would never hire the firm/indivdival again). If you do not have sufficient knowledge of past performance in a particular area,leave it blank and the item or form will be scored"0." Project Description: Destination Public Relations Completion Date:Ongoing Project Budget:In Excess of$100,000 Project Number of Days:12-month contract Change Orders-Dollars Added:N/A Change Orders-Days Added:N/A item Citeria Score 1 Ability to manage the costs(minimize change orders to scope), 9 2 Ability of team members to work with your organization. 10 3 Quality of news releases about your destination. 8 4 Ability and quality of message created about your destination. 10 5 Professionalism of project manager and ability to manage personnel. 10 6 Project administration(completed news releases,final product turnover;invoices 10 etc.) 7 Ability to verbally communicate and document information clearly and succinctly. 10 8 Abiltity to handle crisis management and fast breaking negative media attention. n/a 9 Ability to follow contract documents,policies,procedures,rules,regulations,etc, 10 10 Overall comfort level with hiring the company in the future(customer satisfaction). 10 TOTAL SCORE OF ALL ITEMS Please FAX this completed survey to: By Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page -1776- November Page 89 4/12/2016 16.F.4. Co er County Administrative Services Department Procurement Semtes DMsion Attachment 9:Reference Questionnaire Solicitation:15-6520 Reference Questionnaire for: Tourism Public Relations Services (Name of Company Requesting Reference Information) Lou Hammond&Associates (Name of Individuals Requesting Reference Information) Name:Kris Neilsen Company:NH Division of Travel and Tourism Development (Evaluator completing reference questionnaire) (Evaluator's Company completing reference) Email:kris.neilsen @dred.nh.gov FAX:603-271-6870 Telephone:603-271-2665 • Collier County is implementing a process that collects reference information on firms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey.Please rate each criteria to the best of your knowledge on a scale of 1 to 10,with 10 representing that you were very satisifed(and would hire the firm/individual again)and 1 representing that you were very unsatisfied(and would never hire the firm/indivdival again). If you do not have sufficient knowledge of past performance in a particular area,leave it blank and the item or form will be scored"0." Project Description: Destination Public Relations Completion Date:Ongoing Project Budget:In Excess of$100,000 Project Number of Days:12-month contract Change Orders-Dollars Added:N/A Change Orders-Days Added:N/A item Citeria Score 1 Ability to manage the costs(minimize change orders to scope). 10 2 Ability of team members to work with your organization. 10 3 Quality of news releases about your destination. 8 4 Ability and quality of message created about your destination. 8 5 Professionalism of project manager and ability to manage personnel. 10 6 Project administration(completed news releases,final product turnover;invoices 10 etc.) 7 Ability to verbally communicate and document information clearly and succinctly. 10 8 Abiltity to handle crisis management and fast breaking negative media attention. 10 9 Ability to follow contract documents,policies,procedures,rules,regulations,etc. 10 10 Overall comfort level with hiring the company in the future(customer satisfaction). 10 TOTAL SCORE OF ALL ITEMS 96 Please FAX this completed survey to: By Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Page 1777- November 5,2015 Packet Pa g Page 90 4/12/2016 16.F.4. co ier County Administrative Services Department Procurement Services Doris= Attachment 9:Reference Questionnaire Solicitation:15-6520 Reference Questionnaire for: Tourism Public Relations Services (Name of Company Requesting Reference Information) Lou Hammond&Associates (Name of Individuals Requesting Reference Information) Name:Mitch Whitten Company:Fort Worth Convention&Visitors Bureau (Evaluator completing reference questionnaire) (Evaluator's Company completing reference) • Email:mitchwhitten @fortworth.com FAX:$17.336,32$2 Telephone:817-698-7841 Collier County is implementing a process that collects reference information on firms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey.Please rate each criteria to the best of your knowledge on a scale of 1 to 10,with 10 representing that you were very satisifed(and would hire the firm/individual again)and 1 representing that you were very unsatisfied(and would never hire the firm/iindivdival again). If you do not have sufficient knowledge of past performance in a particular area,leave it blank and the item or form will be scored"0." Project Description: Destination Public Relations Completion Date:Ongoing Project Budget: In Excess of$100,000 Project Number of Days: 12-month contract • Change Orders-Dollars Added:N/A Change Orders-Days Added:N/A Item Citeria Score 1 Ability to manage the costs(minimize change orders to scope). 9 2 Ability of team members to work with your organization. 9 3 Quality of news releases about your destination. 8 4 Ability and quality of message created about your destination. 7 5 Professionalism of project manager and ability to manage personnel. 10 6 Project administration(completed news releases,final product turnover;invoices 10 etc.) 7 Ability to verbally communicate and document information clearly and succinctly. 10 8 Abiltity to handle crisis management and fast breaking negative media attention. 10 9 Ability to follow contract documents,policies,procedures,rules,regulations,etc. 10 10 Overall comfort level with hiring the company in the future(customer satisfaction). 7 TOTAL SCORE OF ALL ITEMS Please FAX this completed survey to: By Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page -1778- November Page 91 9 4/12/2016 16.F.4. VII. ACCEPTANCE OF CONDITIONS • Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page -1779- Novembe Pa 9 eo92 4/12/2016 16.F.4. Indicate any exceptions to the general terms and conditions of the RFP, and to insurance requirements or any other requirements listed in this RFP. If no exceptions are indicated in this tabbed section, it will be understood that no exceptions to these documents will be considered after the award, or if applicable, during negotiations. Exceptions taken by a Vendor may result in evaluation point deduction(s) and/or exclusion of proposal for Selection Committee consideration, depending on the extent of the exception(s). Such determination shall be at the sole discretion of the County and Selection Committee. There are no exceptions. Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County Packet Page-1780- NovembePa e 93 9 4/12/2016 16.F.4. VIII. REQUIRED FORM SUBMITTALS Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November 5, 2015 Page 94 Packet Page -1781- 4/12/2016 16.F.4. NOT APPLICABLE Cofer County Aciministraiive Services Department P,ocuren"+'1.Sc mces O;v1510n Attachment 1:Vendor's Non-Response Statement The sole intent of the Collier County Purchasing Department is to issue solicitations that are clear, concise and openly competitive.Therefore,we are interested in ascertaining reasons for prospective Vendors not wishing to respond to this solicitation. If your firm is not responding to this RFP,please indicate the reason(s)by checking the item(s)listed below and return this form via email or fax,noted on the cover page,or mail to Collier County Government, Purchasing Department, 3327 Tamiami Trail E, Naples, FL 34112. We are not responding to Solicitation 15-6520—Public Relations Services for the following reason(s): ❑ Services requested not available through our company. ❑ Our firm could not meet specifications/scope of work. ❑ Specifications/scope of work not clearly understood or applicable(too vague, rigid,etc.) ❑ Project is too small. ❑ Insufficient time allowed for preparation of response. ❑ Incorrect address used. Please correct mailing address: ❑ Other reason(s):, Name of Firm: Address: City,State,Zip: Telephone: Email: Representative Signature: Representative Name: Date 15-6520 Public Relations Services 30 Lou Hammond&Associates, Inc. Response to Request for Proposal, Collier County November 5, 2015 Page 95 Packet Page -1782- 4/12/2016 16.F.4. Cigar County Administrative Services Department Prnci.irem=nt Services DAnsien Attachment 2:Vendor Check List IMPORTANT: THIS SHEET MUST BE SIGNED. Please read carefully,sign in the spaces indicated and return with your Proposal. Vendor should check off each of the following items as the necessary action is completed: ✓ The Proposal has been signed. ✓ All applicable forms have been signed and included,along with licenses to complete the requirements of the project. ✓ Any addenda have been signed and included. ✓ The mailing envelope has been addressed to: Collier County Government Purchasing Department 3327 Tamiami Trail E Naples FL 34112 Attn:Adam Northrup,Procurement Strategist ✓ The mailing envelope must be sealed and marked with Solicitation 15-6520 and Due Date 11/06/2015. V. The Proposal will be mailed or delivered in time to be received no later than the specified due date and time. (Otherwise Proposal cannot be considered.) ✓ If submitting a manual bid,include any addenda(initialed and dated noting understanding and receipt). If submitting bid electronically,bidder will need to download all related documents on www.colliergov.net/bid. The system will date and time stamp when the addendum files were downloaded. ALL COURIER-DELIVERED PROPOSALS MUST HAVE THE RFP NUMBER AND TITLE ON THE OUTSIDE OF THE COURIER PACKET. Name of Firm: Lou Hammond&Associates Address: 900 Third Avenue City,State,Zip: New York, NY 10022 Telephone: 212-308-8880 Email: louhAIouhammond.com Er Representative Signature: Representative Name: Terence Gallagher Date 11/03/2015 15-6520 Public Relations Services 31 Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November 5,2015 Page 96 Packet Page -1783- 4/12/2016 16.F.4. Colder County Administrative Services Department Procurement Services VrS urr Attachment 3:Conflict of Interest Affidavit By the signature below,the firm(employees,officers and/or agents)certifies,and hereby discloses,that, to the best of their knowledge and belief,all relevant facts concerning past,present,or currently planned interest or activity(financial,contractual,organizational,or otherwise)which relates to the proposed work;and bear on whether the firm(employees,officers and/or agents)has a possible conflict have been fully disclosed. Additionally,the firm(employees,officers and/or agents)agrees to immediately notify in writing the Procurement Director,or designee,if any actual or potential conflict of interest arises during the contract and/or project duration. Firm: Lou Hammond&Associates Signature and Date: - ; i .►1_.:.w�_: 11/03/2015 Print Name Terence Gallagher Title of Signatory President, New York Office State of County of 0(Ile.) A -m � SUBSCRIBED AND SWORN to before me this day of f\`Cx�t4-rwv , 20 (c ` _5 by --"�„�,CQi\Ck �,I,v.�WnQ J ,who is personally known to me to be the ll for the Firm,OR who produced the following identification klke„.} Sps S,4 Fj t-- Note • :;c My Commi-sion Expires Vk.0 2 L0 11 MISAEL MENDOZA Notary Public-State of New York 'to.0110E6276796 Qualified in New York County 'Av Dommleolan ssp{rast rob.26,2017 15-6520 Public Relations Services 32 Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November 5, 2015 Page 97 Packet Page -1784- 4/12/2016 16.F.4. Cofer County Administrative Services Department Prcarren-nt Ser,ees O;vis;cn Attachment 4:Vendor Declaration Statement BOARD OF COUNTY COMMISSIONERS Collier County Government Complex Naples, Florida 34112 RE: Solicitation:15-6520—Public Relations Services Dear Commissioners: The undersigned,as Vendor declares that this proposal is made without connection or arrangement with any other person and this proposal is in every respect fair and made in good faith,without collusion or fraud. The Vendor agrees,if this proposal is accepted,to execute a Collier County document for the purpose of establishing a formal contractual relationship between the firm and Collier County,for the performance of all requirements to which the proposal pertains. The Vendor states that the proposal is based upon the proposal documents listed by Solicitation: 15-6520—Public Relations Services . (Proposal Continued on Next Page) 15-6520 Public Relations Services 33 Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November 5, 2015 Page 98 Packet Page-1785- 4/12/2016 16.F.4. PROPOSAL CONTINUED IN WITNESS WHEREOF,WE have hereunto subscribed our names on this 3rd day of November 2015 in the County of New York in the State of New York. Firm's Legal Name: Lou Hammond&Associates,Inc. Address: 900 Third Avenue City,State,Zip Code: New York,NY 10022 Florida Certificate of P02000078131 Authority Document Number: Federal Tax identification 01-0740680 Number CCR#or CAGE Code 13-020-4571 Telephone: 212-308-8880 FAX: 212-891-0200 Signature by: Terence Gallagher (Typed and written) Title: President,New York Office Additional Contact information Send payments to: Lou Hammond&Associates,Inc. (required if different from above) Company name used as payee Contact name: Laura Cohen Title: Controller Address: 145 King Street,Suite 411 City,State,ZIP Charleston,SC 29401 Telephone: 843-722-8880 FAX: 843-501-1626 Email: laurac©Iouhammond.com Office servicing Collier County to place orders (required if different from above) Contact name: Title: Address: City,State,ZIP Telephone: Email 15-6520 Public Relations Services 34 Lou Hammond&Associates, Inc. Response to Request for Proposal, Collier County November 5, 2015 Page 99 Packet Page-1786- 4/12/2016 16.F.4. NOT?APPLICABLE Co.tier County Adrrunistrative Services Department ra.=.rtenie^<,;Ser.ices Attachment 5:Affidavit for Claiming Status as a Local Business Solicitation:15-6520—Public Relations Services (Check Appropriate Boxes Below) State of Florida(Select County if Vendor is described as a Local Business ❑Collier County ❑Lee County Vendor affirms that it is a local business as defined by the Purchasing Policy of the Collier County Board of County Commissioners and the Regulations Thereto. As defined in Section XI of the Collier County Purchasing Policy: Local business means the vendor has a current Business Tax Receipt issued by the Collier County Tax Collector for at least one year prior to bid or proposal submission to do business within Collier County,and that identifies the business with a permanent physical business address located within the limits of Collier County from which the vendor's staff operates and performs business in an area zoned for the conduct of such business. A Post Office Box or a facility that receives mail,or a non-permanent structure such as a construction trailer,storage shed,or other non-permanent structure shall not be used for the purpose of establishing said physical address.In addition to the foregoing,a vendor shall not be considered a"local business"unless it contributes to the economic development and well-being of Collier County in a verifiable and measurable way.This may include,but not be limited to the retention and expansion of employment opportunities,support and increase to the County's tax base, and residency of employees and principals of the business within Collier County.Vendors shall affirm in writing their compliance with the foregoing at the time of submitting their bid or proposal to be eligible for consideration as a"local business"under this section.A vendor who misrepresents the Local Preference status of its firm in a proposal or bid submitted to the County will lose the privilege to claim Local Preference status for a period of up to one year. Vendor must complete the following information: Year Business Established in❑Collier County or❑Lee County: Number of Employees(Including Owner(s)or Corporate Officers): Number of Employees Living in❑Collier County or❑Lee(Including Owner(s)or Corporate Officers): If requested by the County,vendor will be required to provide documentation substantiating the information given in this affidavit.Failure to do so will result in vendor's submission being deemed not applicable. Vendor Name: Date: Collier or Lee County Address: Signature: Title: STATE OF FLORIDA ❑COLLIER COUNTY ❑LEE COUNTY Sworn to and Subscribed Before Me,a Notary Public,for the above State and County,on this Day of 20 Notary Public My Commission Expires: (AFFIX OFFICIAL SEAL) 15-6520 Public Relations Services 35 Lou Hammond&Associates, Inc. Response to Request for Proposal, Collier County November 5,2015 Page 100 Packet Page -1787- 4/12/2016 16.F.4. Co tier county Administrative Setvices Department F'rr.+:a..r.- ❑.gin!Survirzs Gw;r,;n Attachment 6:Immigration Affidavit Certification Solicitation:15-6520—Public Relations Services This Affidavit is required and should be signed,notarized by an authorized principal of the firm and submitted with formal Invitations to Bid(ITB's)and Request for Proposals(RFP)submittals. Further,Vendors/Bidders are required to enroll in the E-Verify program,and provide acceptable evidence of their enrollment,at the time of the submission of the vendor's/bidder's proposal. Acceptable evidence consists of a copy of the properly completed E- Verify Company Profile page or a copy of the fully executed E-Verify Memorandum of Understanding for the company. Failure to include this Affidavit and acceptable evidence of enrollment in the E-Verify programs may deem the Vendor/Bidder's proposal as non-responsive. Collier County will not intentionally award County contracts to any vendor who knowingly employs unauthorized alien workers,constituting a violation of the employment provision contained in 8 U.S.C.Section 1324 a(e)Section 274A(e)of the Immigration and Nationality Act("INA"). Collier County may consider the employment by any vendor of unauthorized aliens a violation of Section 274A(e) of the INA. Such Violation by the recipient of the Employment Provisions contained in Section 274A(e)of the INA shall be grounds for unilateral termination of the contract by Collier County. Vendor attests that they are fully compliant with all applicable immigration laws(specifically to the 1986 Immigration Act and subsequent Amendment(s))and agrees to comply with the provisions of the Memorandum of Understanding with E-Verify and to provide proof of enrollment in The Employment Eligibility Verification System (E-Verify),operated by the Department of Homeland Security in partnership with the Social Security Administration at the time of submission of the Vendor's/Bidder's proposal. Company Name Lou Hammond&Associates Print Name Terence Gallagher Title President,New York Office Date 11/03/2015 Signature /�G�t /r State of t '--- County of �U- • The,,ffregoing instrument was signed and acknowledged before me this day of p1O■L04.". t` , 20`5,by tA01A0-I�SZ.��'1 .3� '--j•tC c,t C. t who has produced Drkt..C~SSrrRti\ as identification. (Print or Type Name) (Type of Identification and Number) 1 1.1,1%., itiiiSAEL MENDOZA Notary Publ c ...nature � AV<ZQ Ir A0 1 Q-. Printed Name Notary Public 01 nfi teZ" [p'4. ktu J 1-1 Notary Commission Number/Expiration N#otary ptouobd•ti4n c1.MN SeEtw 6a 2tYe 7 o6orf 7iz 9M C6 e ow u Ynoty COmmigalan Expires Feb.25.2017 0k 1 7 The signee of this Affidavit guarantees,as evidenced by the sworn affidavit required herein,the truth and accuracy of this affidavit to interrogatories hereinafter made. 15-6520 Public Relations Services 36 Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County • November 5,2015 Page 101 Packet Page -1788- 4/12/2016 16.F.4. Coirier County Administrative Services Department Procurement Sconces D,1ston Attachment 7:Vendor Substitute W—9 Request for Taxpayer Identification Number and Certification In accordance with the Internal Revenue Service regulations, Collier County is required to collect the following information for tax reporting purposes from individuals and companies who do business with the County(including social security numbers if used by the individual or company for tax reporting purposes). Florida Statute 119.071(5)require that the county notify you in writing of the reason for collecting this information,which will be used for no other purpose than herein stated. Please complete all information that applies to your business and return with your quote or proposal. 1. General Information(provide all information) Taxpayer Name Lou Hammond&Associates,Inc. (as shown on income tax return) Business Name (if different from taxpayer name) Address 900 Third Avenue,Suite 401 City New York State NY Zip 10022 Telephone 212-308-8880 FAX 212-891-0200 Email louh@louhammond.com Order Information Remit 1 Payment Information Address SAME AS ABOVE Address SAME AS ABOVE City State Zip City State Zip FAX FAX Email Email 2. Company Status(check only one) Individual t Sole Proprietor ✓Corporation _Partnership _Tax Exempt(Federal income tax-exempt entity Limited Liability Company under Internal Revenue Service guidelines IRC 501(c)3) C Enter the tax classification (D=Disregarded Entity,C=Corporation,P=Partnership) 3. Taxpayer Identification Number(for tax reporting purposes only) Federal Tax Identification Number(TIN) 13-3245968 (Vendors who do not have a TIN,will be required to provide a social security number prior to an award of the contract.) 4. Sign and Date Form Certification:Under penalties of perjury,I certify that the information shown on this form is correct to my knowledge. ay Signature ? ! Date 11/03/2015 Terence Gallagher Title President,New York Office Phone Number 212-308-8880 15-6520 Public Relations Services 37 Lou Hammond&Associates, Inc. Response to Request for Proposal, Collier County November 5, 2015 Page 102 Packet Page -1789- 4/12/2016 16.F.4. coiner County Acminisin6ve Sendces Department r.,,a geet,1!Sep mines Dr;s:a^. Attachment 8:Insurance and Bonding Requirements Insurance t Bond Type Required Limits ®Worker's Statutory Limits of Florida Statutes,Chapter 440 and all Federal Government Compensation Statutory Limits and Requirements 2. ®Employer's Liability $500,000 single limit per occurrence 3. ®Commercial General Bodily Injury and Property Damage Liability(Occurrence Form) patterned after the current $500,000 single limit per occurrence, $2,000,000 aggregate for Bodily Injury ISO form Liability and Property Damage Liability. This shall include Premises and Operations; Independent Contractors; Products and Completed Operations and Contractual Liability 4. ®Indemnification To the maximum extent permitted by Florida law,the ContractorNendor/Consultant shall indemnify and hold harmless Collier County,its officers and employees from any and all liabilities,damages, losses and costs,including,but not limited to,reasonable attorneys'fees and paralegals'fees,to the extent caused by the negligence,recklessness,or intentionally wrongful conduct of the ContractorNendor/Consultant or anyone employed or utilized by the ContractorNendor/Consultant in the performance of this Agreement. This indemnification obligation shall not be construed to negate,abridge or reduce any other rights or remedies which otherwise may be available to an indemnified party or person described in this paragraph. This section does not pertain to any incident arising from the sole negligence of Collier County. 4. ❑Automobile Liability $ Each Occurrence;Bodily Injury&Property Damage, Owned/Non-owned/Hired;Automobile Included 5. ❑ Other insurance as ❑Watercraft $ Per Occurrence noted: ❑United States Longshoreman's and Harborworker's Act coverage shall be maintained where applicable to the completion of the work. $ Per Occurrence ❑Maritime Coverage(Jones Act)shall be maintained where applicable to the completion of the work. $ Per Occurrence ❑Aircraft Liability coverage shall be carried in limits of not less than $5,000,000 each occurrence if applicable to the completion of the Services under this Agreement. $ Per Occurrence ❑Pollution $ Per Occurrence ®Professional Liability $500,000 Per Occurrence • $ 500,000 each claim and in the aggregate • $1,000,000 each claim and in the aggregate • $2,000,000 each claim and in the aggregate ❑Professional Liability 5 V _per claim and in the aggregate Lou Hammond&Associates,Inc. Response to Request for Proposal, Collier County November 5, 2015 Page 103 Packet Page -1790- 4/12/2016 16.F.4. • $1,000,000 per claim and in the aggregate • $2,000,000 per claim and in the aggregate 0 Valuable Papers Insurance $ Per Occurrence 6. 0 Bid bond Shall be submitted with proposal response in the form of certified funds, cashiers'check or an irrevocable letter of credit,a cash bond posted with the County Clerk,or proposal bond in a sum equal to 5%of the cost proposal.All checks shall be made payable to the Collier County Board of County Commissioners on a bank or trust company located in the State of Florida and insured by the Federal Deposit Insurance Corporation. 7. 0 Performance and For projects in excess of$200,000,bonds shall be submitted with the Payment Bonds executed contract by Proposers receiving award,and written for 100%of the Contract award amount,the cost borne by the Proposer receiving an award. The Performance and Payment Bonds shall be underwritten by a surety authorized to do business in the State of Florida and otherwise acceptable to Owner;provided,however,the surety shall be rated as"A-"or better as to general policy holders rating and Class V or higher rating as to financial size category and the amount required shall not exceed 5%of the reported policy holders'surplus,all as reported in the most current Best Key Rating Guide, published by A.M.Best Company,Inc.of 75 Fulton Street,New York,New York 10038. 8. ® Vendor shall ensure that all subcontractors comply with the same insurance requirements that he is required to meet. The same Vendor shall provide County with certificates of insurance meeting the required insurance provisions. 9. ® Collier County must be named as"ADDITIONAL INSURED"on the Insurance Certificate for Commercial General Liability where required. 10. The Certificate Holder shall be named as Collier County Board of County Commissioners,OR,Board of County Commissioners in Collier County,OR Collier County Government,OR Collier County. The Certificates of Insurance must state the Contract Number,or Project Number,or specific Project description,or must read: For any and all work performed on behalf of Collier County. 11. ® Thirty(30)Days Cancellation Notice required. LIB 10/2/2015 Vendor's Insurance Statement We understand the insurance requirements of these specifications and that the evidence of insurability may be required within five(5)days of the award of this solicitation. Name of Firm Lou Hammond&Associates Date 11/03/2015 Vendor Signature r-Ztt? Print Name Terence Gallagher Insurance Agency C.T.Lowndes&Co. Agent Name Jens Zander Telephone Number 843-737-8299 15-6520 Public Relations Services 39 Lou Hammond&Associates, Inc. Response to Request for Proposal, Collier County November 5, 2015 Page 104 Packet Page -1791- 4/12/2016 16.F.4. ACCORD CERTIFICATE OF LIABILITY INSURANCE °ATE IMM(DO/YYYY) 11/3/2015 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER.THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER,AND THE CERTIFICATE HOLDER. IMPORTANT: If the certificate holder is an ADDITIONAL INSURED,the policy(ies)must be endorsed. if SUBROGATION IS WAIVED,subject to the terms and conditions of the policy,certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). PRODUCER CONTACT Jens Zander, CPCU, CIC NAME: C. T. Lowndes - Mt. Pleasant Office PHONE (843)884-3159 FAX 1B43)861-8691 (NC,NP:EzU: _._ ...(A/C,NO)' 966 McCants Dr. E-MAIL ADDRESS: zandext+ctlomndes.core INSURER(S)AFFORDING COVERAGE RAID C Mt. Pleasant SC 29464 INSURER A:Ohio Security - Montgomery 24082.__„ ,. INSURED INSURER B:Ohio Casualty 24074 Lou Hammond & Associates Inc INSURER C: 145 King St INSURER O: Suite 411 INSURER E: Charleston SC 29401 INSURER F: COVERAGES CERTIFICATE NUMBER:1516 ALL REVISION NUMBER: THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT.TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN.THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES.LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. INSR ADDLSUBR. POLICY EFF POLICY EXP LIMITS LTR TYPE OF INSURANCE INSR WVD POLICY NUMBER (MM/DDIYYYY) IMMIDOIYYYY) X COMMERCIAL GENERAL LIABILITY EACH OCCURRENCE S 1,000,000 DAMAGE TO RENTED 1,000,000 A CLAIMS-MADE X OCCUR PREMISES(Ea ossurtencn) S X 50055609265 7/12/2015 7/12/2016 MED EXP(Any one person) 5 15,000 PERSONAL 8 ADV INJURY 5 1,000,000 GEN'L AGGREGATE LIMIT APPLIES PER: GENERAL AGGREGATE S 2,000,000 X POLICY PROT- LOC PRODUCTS-COMP/OP AGG S 2,000,000 JEC ' OTHER' : Employee Dishonesty S 25,000 AUTOMOBILE LIABILITY COMBINED SINGLE LIMIT S 1,000,000 (Ea accident) A __ ANY AUTO BODILY INJURY(Per person) S ALL OWNED X SCHEDULED : HAS55696220 7/12/2015 7/12/2016 BODILY INJURY(Per accident) 5 AUTOS AUTOS NON OWNED PROPERTY DAMAGE X HIRED AUTOS X AUTOS (Per arcldentl • Uninsured,,Olonst combined 1.000,000 X UMBRELLA LIAB OCCUR EACH OCCURRENCE S 5,000,000 B IEXCESS LIAB _.. CLAIMS-MADE AGGREGATE S 5.000,000 L DED X RETENTIONS 10,0001 DSO55609265 : 7/12/2015 7/12/2016 S :WORKERS COMPENSATION X STATUTE 0TH AND EMPLOYERS'LIABILITY ANY PROPRIETOR/PARTNER/EXECUTIVE Y/N N/A E.L..EACH ACCIDENT S 1,000,000 OFFICER/MEMBER EXCLUDED, Y A (Mandatory In NH) X14855609265 7/12/2015 7/12/2016 EL.DISEASE-EA EMPLOYEE S 1,000,000 I(yes,describe under DESCRIPTION OF OPERATIONS below E.L.DISEASE-POLICY LIMIT 5 1,000,000 DESCRIPTION OF OPERATIONS/LOCATIONS/VEHICLES(ACORD 101,Additional Remarks Schedule,may be attached it more space is required) Those usual to the insureds operation. Lou Hammond & Stephen Hammond are excluded from coverage under the workers' compensation policy. Solicitation 15-6520 Tourism Public Relations Services Certificate holder is included as additional insured on the commercial general liability policy for any and all work performed on behalf of Collier County per form BP 7996 0713 if required by written contract. CERTIFICATE HOLDER CANCELLATION SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE Collier County Board of County THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN Commissioners, Naples, Florida ACCORDANCE WITH THE POLICY PROVISIONS. 3299 Tamiami Trail East Naples, FL 34112 AUTHORIZED REPRESENTATIVE ��// Bill SilcoxiJAZ 11.-4 &!4a/o. �J 1988-2014 ACORD CORPORATION. All rights reserved. ACORD 25(2014101) The ACORD name and logo are registered marks of ACORD INS025(2014011 Lou Hammond&Associates, Inc. Response to Request for Proposal, Collier County November 5,2015 Page 105 Packet Page-1792- 4/12/2016 16.F.4. 3 i a A 3 :61 00,x °;t - co ..0 r h N CO IMOgiii N : } }3 3ig;1r}4 1:11 rr N' ' , ib` v cM h tOd" O O 2 A BP • s re . cq - O 6 s °� 'rtes �� .4. N r in P. �,I; o , :,L,Lt0i74:1:1104k-tilifil ,. 0 co u a. d7 it _ 4"k h,... v X11,ll r�, a to 1 t karittrtftwitatitAttnet k fn 'e Wirafil010;",1111! y hl 3 > k O v „,r t Y13IS30ll 91 F c i+ ' '14 giltid e = _N aC Ot n { W O ir ipi C U O 0 tz N,i Jt re .v�'-;5 s3'iar1116A'nF�0 r41s6". co . .O CO o m Y C .O a tit:,, : rt�� L t0 y Cl) O a s n 0 a N E 3 v ° a (! 11 :41?) LI a 0 Y U l o H .K,., dJ x 12 6 > O O = ©. o w,x>v. ,�.E�M. Q U w t— E-1 Packet Page -1793- 4/12/2016 16.F.4. AGREEMENT#15-6520 for Tourism Public Relations Services THIS AGREEMENT, made and entered into on this day of 2016, by and between Lou Hammond &Associates, Inc. (FL), authorized to do business in the State of Florida, whose business address is 900 Third Avenue, New York, NY 10022(the "Contractor") and Collier County, a political subdivision of the State of Florida, (the "County"): WITNESSETH: 1. CONTRACT TERM. The contract shall be for a two (2) year period, commencing on May 1, 2016 and terminating on April 30,2018. The County may, at its discretion and with the consent of the Contractor, renew the Agreement under all of the terms and conditions contained in this Agreement for two (2) additional one (1) year periods. The County shall give The Contractor written notice of the County's intention to renew the Agreement term not less than ten (10) days prior to the end of the Agreement term then in effect. The County Manager, or his designee, may, at his discretion, extend the Agreement under all of the terms and conditions contained in this Agreement for up to 180 days. The County Manager, or his designee, shall give The Contractor written notice of the County's intention to extend the Agreement term not less than ten (10) days prior to the end of the Agreement term then in effect. 2. STATEMENT OF WORK. The Contractor shall provide Public Relations Services in accordance with the terms and conditions of RFP #15-6520, Exhibit A - Scope of Services, and the Contractor's proposal referred to herein and made an integral part of this agreement. This Agreement contains the entire understanding between the parties and any modifications to this Agreement shall be mutually agreed upon in writing by the Parties, in compliance with the County Procurement Ordinance, as amended, and Procurement Procedures in effect at the time such services are authorized. 3. THE CONTRACT SUM. The County shall pay the Contractor for the performance of this Agreement an estimated annual amount of one hundred fifty-one thousand, nine hundred ninety-two dollars and zero cents ($151,992.00), in the form of monthly lump sum payments (lump sum is further defined in Section 3.1 Price Methodology). The monthly lump sum payment shall be eleven thousand dollars ($11,000.00) (totaling $132,000.00 per annum) plus travel and reimbursables (out-of-pocket expenses) not-to- exceed nineteen thousand, nine hundred and ninety-two dollars ($19,992.00) per year. Page 1 of 15 Agreement#15-6520 "Tourism Public Relations Services" Packet Page -1794- GQO 4/12/2016 16.F.4. Payments shall be made to the Contractor not more frequently than once per month upon receipt of a proper invoice, upon approval by the Tourism Director or his designee, and in compliance with Chapter 218, Fla. Stats., otherwise known as the "Local Government Prompt Payment Act". 3.1 Price Methodology. Lump Sum (Fixed Price): a firm fixed total price offering for a project; the risks are transferred from the County to the Contractor; and, as a business practice there are no hourly or material invoices presented, rather, the Contractor must perform to the satisfaction of the County's project manager before payment for the fixed price contract is authorized. 3.2 Payments will be made for services furnished, delivered, and accepted, upon receipt and approval of invoices submitted on the date of services or within six (6) months after completion of contract. Any untimely submission of invoices beyond the specified deadline period is subject to non-payment under the legal doctrine of "laches" as untimely submitted. Time shall be deemed of the essence with respect to the timely submission of invoices under this agreement. 3.3 Travel and Reimbursable Expenses. Travel and Reimbursable Expenses (out of pocket expenses) must be approved in advance in writing by the County. Travel expenses shall be reimbursed at actual cost in accordance with Collier County Resolution No. 2006-40 "Travel Expenses for Persons Conducting Official Tourism Business" and §125.0104, Fla. Stat. Contractor's travel time will be included in the monthly service fee. Reimbursable items (out of pocket expenses) other than travel expenses shall be include but not limited to; telephone long-distance charges, fax charges, parking fees, reasonable commercial transportation, reasonable gratuities, taxes, tolls, entertainment, location rental and catering for events, photocopying charges, shipping and postage. Reimbursable items will be paid only after Contractor has provided all receipts. Contractor shall be responsible for all other costs and expenses associated with activities and solicitations undertaken pursuant to this Agreement. 4. SALES TAX. Contractor shall pay all sales, consumer, use and other similar taxes associated with the Work or portions thereof, which are applicable during the performance of the Work. Collier County, Florida as a political subdivision of the State of Florida, is exempt from the payment of Florida sales tax to its vendors under Chapter 212, Florida Statutes,Certificate of Exemption#85-8015966531C-2. 5. NOTICES. All notices from the County to the Contractor shall be deemed duly served if mailed or faxed to the Contractor at the following address: Page 2of15 Agreement#15-6520 "Tourism Public Relations Services" Packet Page -1795- 4/12/2016 16.F.4. Lou Hammond &Associates,Inc. (FL) 900 Third Avenue New York,NY 10022 Attention: Terence Gallagher, President Telephone: 212-308-8880 Fax: 212-891-0200 Email: terryg@louhammond.com All Notices from the Contractor to the County shall be deemed duly served if mailed or faxed to the County to: Collier County Government Center Procurement Services Division 3327 Tamiami Trail, East Naples, Florida 34112 Attention:Joanne Markiewicz,Director,Procurement Services Division Telephone: 239-252-8407 Facsimile: 239-252-6480 The Contractor and the County may change the above mailing address at any time upon giving the other party written notification. All notices under this Agreement must be in writing. 6. NO PARTNERSHIP. Nothing herein contained shall create or be construed as creating a partnership between the County and the Contractor or to constitute the Contractor as an agent of the County. 7. PERMITS: LICENSES: TAXES. In compliance with Section 218.80, F.S., all permits necessary for the prosecution of the Work shall be obtained by the Contractor. The County will not be obligated to pay for any permits obtained by Subcontractors. Payment for all such permits issued by the County shall be processed internally by the County. All non-County permits necessary for the prosecution of the Work shall be procured and paid for by the Contractor. The Contractor shall also be solely responsible for payment of any and all taxes levied on the Contractor. In addition, the Contractor shall comply with all rules, regulations and laws of Collier County, the State of Florida, or the U. S. Government now in force or hereafter adopted. The Contractor agrees to comply with all laws governing the responsibility of an employer with respect to persons employed by the Contractor. 8. NO IMPROPER USE. The Contractor will not use,nor suffer or permit any person to use in any manner whatsoever, County facilities for any improper, immoral or offensive purpose, or for any purpose in violation of any federal, state, county or municipal ordinance, rule, order or regulation, or of any governmental rule or Page 3 of 15 Agreement#15-6520 "Tourism Public Relations Services" Packet Page -1796- 4/12/2016 16.F.4. regulation now in effect or hereafter enacted or adopted. In the event of such violation by the Contractor or if the County or its authorized representative shall deem any conduct on the part of the Contractor to be objectionable or improper, the County shall have the right to suspend the contract of the Contractor. Should the Contractor fail to correct any such violation, conduct, or practice to the satisfaction of the County within twenty-four (24) hours after receiving notice of such violation, conduct, or practice, such suspension to continue until the violation is cured. The Contractor further agrees not to commence operation during the suspension period until the violation has been corrected to the satisfaction of the County. 9. TERMINATION. Should the Contractor be found to have failed to perform his services in a manner satisfactory to the County as per this Agreement, the County may terminate said agreement for cause; further the County may terminate this Agreement for convenience with a thirty (30) day written notice. The County shall be sole judge of non-performance. In the event that the County terminates this Agreement, Contractor's recovery against the County shall be limited to that portion of the Contract Amount earned through the date of termination. The Contractor shall not be entitled to any other or further recovery against the County, including, but not limited to, any damages or any anticipated profit on portions of the services not performed. 10. NO DISCRIMINATION. The Contractor agrees that there shall be no discrimination as to race, sex, color, creed or national origin. 11. INSURANCE. The Contractor shall provide insurance as follows: A.Commercial General Liability: Coverage shall have minimum limits of $500,000 Per Occurrence, $2,000,000 aggregate for Bodily Injury Liability and Property Damage Liability. This shall include Premises and Operations; Independent Contractors; Products and Completed Operations and Contractual Liability. B.Workers' Compensation: Insurance covering all employees meeting Statutory Limits in compliance with the applicable state and federal laws. The coverage must include Employers' Liability with a minimum limit of$500,000 for each accident. C. Professional Liability: Shall be maintained by the Contractor to ensure its legal liability for claims arising out of the performance of professional services under this Agreement. Contractor waives its right of recovery against County as to any claims under this insurance. Such insurance shall have limits of not less than $500,000 each claim and in the aggregate. Page 4 of 15 Agreement#15-6520 "Tourism Public Relations Sery ices" Packet Page -1797- 4/12/2016 16.F.4. Special Requirements: Collier County Government shall be listed as the Certificate Holder and included as an Additional Insured on the Comprehensive General Liability Policy. Current, valid insurance policies meeting the requirement herein identified shall be maintained by Contractor during the duration of this Agreement. The Contractor shall provide County with certificates of insurance meeting the required insurance provisions. Renewal certificates shall be sent to the County ten (10) days prior to any expiration date. Coverage afforded under the policies will not be canceled or allowed to expire until the greater of: ten (10) days prior written notice, or in accordance with policy provisions. Contractor shall also notify County, in a like manner, within twenty-four (24) hours after receipt, of any notices of expiration, cancellation, non- renewal or material change in coverage or limits received by Contractor from its insurer, and nothing contained herein shall relieve Contractor of this requirement to provide notice. Contractor shall ensure that all subcontractors comply with the same insurance requirements that he is required to meet. 12. INDEMNIFICATION. To the maximum extent permitted by Florida law, the Contractor shall indemnify and hold harmless Collier County, its officers and employees from any and all liabilities, damages, losses and costs, including, but not limited to, reasonable attorneys' fees and paralegals' fees, whether resulting from any claimed breach of this Agreement by Contractor, any statutory or regulatory violations, or from personal injury, property damage, direct or consequential damages, or economic loss, to the extent caused by the negligence, recklessness, or intentionally wrongful conduct of the Contractor or anyone employed or utilized by the Contractor in the performance of this Agreement. This indemnification obligation shall not be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available to an indemnified party or person described in this paragraph. This section does not pertain to any incident arising from the sole negligence of Collier County. 12.1 The duty to defend under this Article 12 is independent and separate from the duty to indemnify, and the duty to defend exists regardless of any ultimate liability of the Contractor, County and any indemnified party. The duty to defend arises immediately upon presentation of a claim by any party and written notice of such claim being provided to Contractor. Contractor's obligation to indemnify and defend under this Article 12 will survive the expiration or earlier termination of this Agreement until it is determined by final judgment that an action against the County or Page 5of15 Agreement#15-6520 "Tourism Public Relations Services" Packet Page -1798- 4/12/2016 16.F.4. an indemnified party for the matter indemnified hereunder is fully and finally barred by the applicable statute of limitations. 13. CONTRACT ADMINISTRATION. This Agreement shall be administered by the Collier County Tourism Department, on behalf of the Naples, Marco Island, Everglades Convention and Visitors Bureau (CVB). 14. CONFLICT OF INTEREST. Contractor represents that it presently has no interest and shall acquire no interest, either direct or indirect, which would conflict in any manner with the performance of services required hereunder. Contractor further represents that no persons having any such interest shall be employed to perform those services. 15. COMPONENT PARTS OF THIS CONTRACT. This Contract consists of the following component parts, all of which are as fully a part of the contract as if herein set out verbatim: Contractor's Proposal, Insurance Certificate(s), Exhibit A - Scope of Services, RFP#15-6520 and Addenda. 16. SUBJECT TO APPROPRIATION. It is further understood and agreed by and between the parties herein that this agreement is subject to appropriation by the Board of County Commissioners. 17. PROHIBITION OF GIFTS TO COUNTY EMPLOYEES. No organization or individual shall offer or give, either directly or indirectly, any favor, gift, loan, fee, service or other item of value to any County employee, as set forth in Chapter 112, Part III, Florida Statutes, Collier County Ethics Ordinance No. 2004-05, as amended, and County Administrative Procedure 5311. Violation of this provision may result in one or more of the following consequences: a. Prohibition by the individual, firm, and/or any employee of the firm from contact with County staff for a specified period of time; b. Prohibition by the individual and/or firm from doing business with the County for a specified period of time, including but not limited to: submitting bids, RFP, and/or quotes; and, c. immediate termination of any contract held by the individual and/or firm for cause. 18. COMPLIANCE WITH LAWS. By executing and entering into this agreement, the Contractor is formally acknowledging without exception or stipulation that it agrees to comply, at its own expense, with all federal, state and local laws, codes, statutes, ordinances, rules, regulations and requirements applicable to this Agreement, including but not limited to those dealing with the Immigration Reform and Control Act of 1986 as located at 8 U.S.C. 1324, et seq. and regulations relating thereto, as either may be amended; taxation, workers' compensation, equal employment and safety (including, but not limited to, the Trench Safety Act, Chapter 553, Florida Statutes), and the Florida Public Records Law Chapter 119, including specifically those contractual requirements at F.S. §119.0701(2)(a)-(d) and (3) stated as follows: Page 6 of 15 Agreement#15-6520 "Tourism Public Relations Services" Packet Page -1799- 4/12/2016 16.F.4. (2) In addition to other contract requirements provided by law, each public agency contract for services must include a provision that requires the contractor to comply with public records laws, specifically to: (a) Keep and maintain public records that ordinarily and necessarily would be required by the public agency in order to perform the service. (b) Provide the public with access to public records on the same terms and conditions that the public agency would provide the records and at a cost that does not exceed the cost provided in this chapter or as otherwise provided by law. (c) Ensure that public records that are exempt or confidential and exempt from public records disclosure requirements are not disclosed except as authorized by law. (d) Meet all requirements for retaining public records and transfer, at no cost, to the public agency all public records in possession of the contractor upon termination of the contract and destroy any duplicate public records that are exempt or confidential and exempt from public records disclosure requirements. All records stored electronically must be provided to the public agency in a format that is compatible with the information technology systems of the public agency. (3) If a contractor does not comply with a public records request, the public agency shall enforce the contract provisions in accordance with the contract. If Contractor observes that the Contract Documents are at variance therewith, it shall promptly notify the County in writing. Failure by the Contractor to comply with the laws referenced herein shall constitute a breach of this agreement and the County shall have the discretion to unilaterally terminate this agreement immediately. 19. OFFER EXTENDED TO OTHER GOVERNMENTAL ENTITIES. Collier County encourages and agrees to the successful proposer extending the pricing, terms and conditions of this solicitation or resultant contract to other governmental entities at the discretion of the successful proposer. 20. AGREEMENT TERMS. If any portion of this Agreement is held to be void, invalid, or otherwise unenforceable, in whole or in part, the remaining portion of this Agreement shall remain in effect. Page 7 of 15 Agreement#15-6520 "Tourism Public Relations Services" Packet Page -1800- 4/12/2016 16.F.4. 21. ADDITIONAL ITEMS/SERVICES. Additional items and/or services may be added to this contract in compliance with the Procurement Ordinance, as amended, and Procurement Procedures. 22. DISPUTE RESOLUTION. Prior to the initiation of any action or proceeding permitted by this Agreement to resolve disputes between the parties, the parties shall make a good faith effort to resolve any such disputes by negotiation. The negotiation shall be attended by representatives of Contractor with full decision-making authority and by County's staff person who would make the presentation of any settlement reached during negotiations to County for approval. Failing resolution, and prior to the commencement of depositions in any litigation between the parties arising out of this Agreement, the parties shall attempt to resolve the dispute through Mediation before an agreed-upon Circuit Court Mediator certified by the State of Florida. The mediation shall be attended by representatives of Contractor with full decision-making authority and by County's staff person who would make the presentation of any settlement reached at mediation to County's board for approval. Should either party fail to submit to mediation as required hereunder, the other party may obtain a court order requiring mediation under section 44.102, Fla. Stat. 23. VENUE. Any suit or action brought by either party to this Agreement against the other party relating to or arising out of this Agreement must be brought in the appropriate federal or state courts in Collier County, Florida, which courts have sole and exclusive jurisdiction on all such matters. 24. KEY PERSONNEL. The Contractor's personnel and management to be utilized for this project shall be knowledgeable in their areas of expertise. The County reserves the right to perform investigations as may be deemed necessary to ensure that competent persons will be utilized in the performance of the contract. The Contractor shall assign as many people as necessary to complete the services on a timely basis,and each person assigned shall be available for an amount of time adequate to meet the required service dates. The Contractor shall not change Key Personnel unless the following conditions are met: (1) Proposed replacements have substantially the same or better qualifications and/or experience. (2) that the County is notified in writing as far in advance as possible. The Contractor shall make commercially reasonable efforts to notify Collier County within seven (7) days of the change. The County retains final approval of proposed replacement personnel. 25. ORDER OF PRECEDENCE. In the event of any conflict between or among the terms of any of the Contract Documents and/or the County's Board approved Executive Summary, the terms of the Agreement shall take precedence over the terms of all other Contract Documents. Page 8 of 15 Agreement#15-6520 "Tourism Public Relations Services" Packet Page -1801- 4/12/2016 16.F.4. 26. ASSIGNMENT. Contractor shall not assign this Agreement or any part thereof, without the prior consent in writing of the County. Any attempt to assign or otherwise transfer this Agreement, or any part herein, without the County's consent, shall be void. If Contractor does, with approval, assign this Agreement or any part thereof, it shall require that its assignee be bound to it and to assume toward Contractor all of the obligations and responsibilities that Contractor has assumed toward the County. (Signature page to follozv) Page 9 of 15 Agreement#15-6520 "Tourism Public Relations Services" 0 Packet Page -1802- 4/12/2016 16.F.4. IN WITNESS WHEREOF, the parties hereto, have each, respectively, by an authorized person or agent,have executed this Agreement on the date and year first written above. BOARD OF COUNTY COMMISSIONERS ATTEST: COLLIER COUNTY,FLORIDA Dwight E. Brock,Clerk of Courts By: By: Donna Fiala,Chairman Dated: (SEAL) Lou Hammond &Associates, Inc. (FL) By: First Witness Signature T'Type/print witness nameT T'Type/print signature and titlel' Second Witness TType/print witness nameT Approved as to Form and Legality: ssistant County Attorney Print Name Page 10 of 15 Agreement#15-6520 "Tourism Public Relations Services" Packet Page -1803- 4/12/2016 16.F.4. Exhibit A Agreement#15-6520 "Tourism Public Relations Services" Scope of Services The Contractor will create and implement an effective out of market media relations strategy that may include but not be limited to the following: 1. Provide full range media pitching and targeting that includes: • Nurture personal media relationships on our clients' behalf; • Develop pitches specifically targeted to each individual outlet and journalist by niche; • Create pitches that reference the journalist's recent stories and specific section topics; • Utilize statistics wherever possible to support trends; and • Employ unobtrusive follow-up with journalists. 2. Develop a media grid of agreed-upon, targeted outlets for the destination's key niche segments. The Contractor will then craft pitch angles and story ideas customized for the audience. The Contractor will utilize the segmented media grid to track responses and plan additional tactical outreach such as desksides and media visits. 3. Implement a proactive campaign directed to the broadcast media. The Contractor will continually research and review programs on network and cable TV as well as shows in syndication that may be appropriate for the County. The Contractor will work with the County to target key broadcast outlets that have national exposure on morning shows, talk shows, cable networks such as Travel Channel, Food Network, HGTV, Wealth TV, Bravo, etc. and more. The Contractor will work closely with the outlets' publicists and editors to provide regular,current information. 4. Provide access to the County for the agency's extensive computerized database. 5. As part of its media mailing services, the Contractor will create an addendum for each client, which includes personnel and other non-media contacts the client wants to reach with its materials. 6. Release of a tailored calendar of events, with emphasis on particular seasons and holidays. These are times when media are particularly looking for news and special offerings. Page 11 of 15 Agreement#15-6520 "Tourism Public Relations Services" Packet Page -.1804- 4/12/2016 16.F.4. 7. Operate an aggressive Collier County News Bureau. The bureau will be staffed and equipped to pitch the media proactively and respond 24-hours-a-day to inquiries, refer coverage opportunities to the appropriate parties, give advice on trends and developments and provide current information. The Contractor will provide a fully- staffed extension the Collier County media team to help you to be execute activities for which you may not previously have had the time or staff to utilize. Actions of the News Bureau will include: • Handle inquiries,referring to the County as necessary; • Alert the media to news, developments and opportunities; • Maintain a fact file, electronic image and multimedia library; • Provide current information on all aspects of the destination; • Research editorial calendars to facilitate placements; • Review potential media visits; • Maintain updated listings of journalists with their specific interests; continuing regular contact to maximize enthusiasm,providing information as necessary; • Develop and present high-impact story ideas; • Providing the client with clips of all media coverage; and • Monitor and maintain an Online News Room. 8. Incorporate the County into as many appropriately themed agency-wide releases as possible. 9. Post material on the Contractor's Facebook site and tweet about news from the Contractor's Twitter handle with 1,500+ followers. 10.Participate actively in the Collier County marketing process. This will include being involved in the strategic planning process and participating in key tourism meetings and events. 11. Provide a 12-month program and timeline of activities in cooperation with the Director of Public Relations. In addition, no releases or other materials will be disseminated without written client approval. 12. Distribute the following resource guides to the County and its constituents on an annual basis: • Travel Industry Meeting Booklets - This book will contain a listing of some 139 important worldwide travel industry meetings with dates, locations, topics and contact information; Page 12 of 15 Agreement#15-6520 "Tourism Public Relations Services" Packet Page -1805- 4/12/2016 16.F.4. • Calendar of Holidays - This year-long calendar outlines major North American holidays with corresponding deadlines for editorial coverage of related news; • Hotel/Tourism Award Listings - This book is a compilation of 64 significant opportunities for hotel/tourism awards and 22 surveys; information provided includes criteria, deadlines and contact names for entries. 13.Coordinate seminars to benefit the County and its constituents. The seminar is designed for people who can benefit by learning from public relations experts and are staged in a central location convenient for multiple tourism and economic development partners. Participants also receive an update on the public relations program. 14. Create weekly, monthly and quarterly newsletters for the County. These newsletters contain a mix of destination updates, partner news, and promotions, supported by appropriate imagery. 15.The Contractor will assist the CVB in the creation of the in-market newsletter. It will be important to stress opportunities for their involvement in the CVB's activities and utilize the newsletter to outline upcoming events and opportunities with deadlines for participation. 16.Develop and implement a Visiting Journalist Program in which the Contractor makes individual judgments on each and every journalist requesting a visit. Further, it is essential that a Visiting Journalist Program (VIP) be developed and monitored monthly to ascertain placement timing. Knowing who has traveled and where and when placements can be expected, delivers an organized approach that maximizes value for visits granted. The Contractor will: • Aggressively encourage the right journalists to visit the destination; • Review requirements/requests and anticipated results with client approvals; • Work with an airline partner to secure airline tickets; • Assist client with itinerary arrangements; • Forward press materials; and • Monitor and report results. Each individual press trip request is submitted to the client with the agency's press request form, outlining the journalist's affiliation, audience reach and special interests as well as agency recommendation and remarks. A client signature authorizes the agency to proceed with the trip. Any top media that are not allowed to participate in sponsored visits (such as Conde Nast Traveler and Travel+ Leisure, USA Today and The New York Times). The Contractor will Page 13 of 15 Agreement#15-6520 "Tourism Public Relations Services" Packet Page -1806- 4/12/2016 16.F.4. Ii work with this media and encourage them to consider why they should arrange a visit on their own. Through one-on-one contact, the Contractor will make a compelling case about the destination and its news value. The Contractor offers assistance with fact checking, photography and source material to help them create their stories. 17. Create an integrated social media campaign that will help the County build brand equity and credibility, engage customers, attract events, reach goals, track metrics and conversation trends. The Contractor will: • Advise regarding best practices to use social media sites effectively given the synergy between the various communication channels ( i.e., an iPhone image can be posted to Flickr, a Facebook page and then tweeted). Across all social media platforms, the Contractor will also monitor to evaluate, track/measure conversations. • Support the presence on relevant social networks such as Facebook for the Naples, Marco Island, and Everglades - Paradise Coastal brand to launch direct-to-consumer incentives, online events, contests and communication to increase fans. Promotions can be customized and targeted to both the peak leisure season and slower season as need dictates. • The Contractor will provide Collier County with tips and suggested course of action to leverage micro blogging sites such as Twitter, developing a content calendar as necessary. The Contractor can create exclusive promotions/incentives for followers and engage those followers through experts, live events and conferences. The Contractor will monitor topics and retweets through TweetBeep and other tracking outlets, as well as link Tweets between Facebook,YouTube,etc. as desired. • The Contractor will also feature Collier County and its partners on its own Twitter page, which is comprised of a ready network of some 1500+ top media and industry followers. • The Contractor will monitor coverage and reviews, responding to noteworthy blog posts as agreed upon by the client to help manage perceptions within the online community and become part of blog conversation with transparent messaging at the authority's direction as well. The Contractor will serve as an advisor regarding best practices for establishing its own blog, if desired, including proper language, tone and frequency of posts,as well as offering direction on linking blog updates to client Facebook page and other social media outlets. • The Contractor will work with Collier County to ensure that any information that appears on Wikipedia is correct, helping to implement any revisions if necessary. Agency, at client direction,can also create entries. • The Contractor will post on Video sharing Web sites such as YouTube, Yahoo! Video and Google Video allow users to distribute video clips to the masses. With the proper distribution, consumers interested in learning more about Collier County can easily find related videos online. The Contractor will develop a distribution Page 14 of 15 Agreement#15-6520 "Tourism Public Relations Services" Packet Page -1807- 4/12/2016 16.F.4. strategy and schedule consisting of appropriate video sharing Web sites and "tagging" with the goal of achieving a viral effect,measuring viewers as necessary. • Post on web sites like Flickr, Zoomr and Picasa to enable marketers to share and post images with several audiences, including media. The Contractor can support Collier County capitalizing on current photo-sharing trends, with tactics ranging from the upload of high-impact photography and strategic "tagging" and "geotagging" of online photos, to participation in relevant online groups and the execution of online photos contests, all the while measuring viewers as necessary. • The Contractor will assist in concepting and developing personalized apps that interface with smart phone technologies. We will seek to work with new geo-gaming opportunities such as Foursquare and SCVNGR as well. The Contractor can also support Podcast development as well as other Web 2.0 tools. • The Contractor will provide ongoing counsel on how to build the Naples, Marco Island and Everglades brand through social media, keeping abreast of all new developments. The Contractor is also to help strategize and integrate all social media efforts, linking each outlet to the other. Page 15 of 15 Agreement#15-6520 "Tourism Public Relations Services" Packet Page -1808-