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TDC Agenda 05/23/2016
5/18/2016 Collier County,FL:May 23,2016 May 23, 2016 MEETING AGENDA&NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center, Administration Bldg. F, 3rd Floor 3299 East Tamiami Trail, Naples, FL 34112 May 23, 2016 8:3o am Collier County Commission Chambers * Requires TDC Action 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. *Changes and Approval of Agenda 5. *Approval of TDC Minutes a. *Regular Meeting 4/2x/16 6. Presentations / Public Comment - (3 minutes each) 7. New Business a. *Sports Facilities Study Presentation — Hunden &Associates b. *Naples Chamber Visitor Information Center Move to Naples Depot c. *FY 17 TDC Category B and C-2 Grant Applications d. *FY 17 United Arts Council Calendar and Gallery Guide Project e. *Sports Event Assistance Request for June — September 2016 Scheduled Events f. *DestinationNEXT Assessment g. *Duties and Responsibilities of the TDC 8. Old Business a. Paradise Advertising Payment Analysis —requested follow up from 3-28-16 b. Update on Unpaid Paradise Advertising Invoices — Crystal Kinzel c. Quarterly Financial Review http://www.colliergov.net/your-government/advisory-boards-and-authorities/tourist-development-council/tdc-agendas/2016-agendas/may-23-2016 1/2 5/18/2016 Collier County,FL:May 23,2016 9. Marketing Partner Reports a. Research Data Services —Walter Klages b. Paradise Advertising-Nicole Delaney c. Lou Hammond&Associates — PR Services-JoNell Modys d. Tax Collections-Jack Wert e. Miles Media-Website Activity f. Atilus-Search Engine Optimization g. Phase V - Fulfillment Services 10. Tourism Staff Reports a. Director — Jack Wert b. Sales &Marketing — Debi DeBenedetto c. Public Relations &Communications —JoNell Modys d. Film Office —Maggie McCarty e. Sports Marketing—Michael Obyc f. International Representatives —Jack Wert g. Visitor Centers — Lori Lou Waddell ii. Detailed Staff Reports 12. Council Member Discussion 13. Next Scheduled Meeting Date/Location —June 27, 2016 Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 14. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners)before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. http://www.colliergov.net/your-government/advisory-boards-and-authorities/tourist-development-council/tdc-agendas/2016-agendas/may-23-2016 2/2 April 25, 2016 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, April 25, 2016 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 8:30 AM in a REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida with the Following members present: Chairm . Commissioner Penny Taylor Vice Cha' n:e I san Becker pi Larry Sacher Clark Hill Robert Miller Ed (Ski) Olesky Mac Chaudhry Michelle McLeod Nancy Kerns ALSO PRESENT: Jack Wert, Tourism Director Jeff Klatzkow, County Attorney Gary McAlpin, Manager, Coastal Zone Management Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator Barry Williams, Director, Parks and Recreation 1 April 25, 2016 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order—Commissioner Taylor Commissioner Taylor called the meeting to order at 8:30 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Changes and Approval of Agenda Mr. Sacher moved to approve the Agenda subject to the following changes: • Item 12—Council Member Discussion to be heard after Item 6. • Delete Item 7.g—Recommendation to Paradise Advertising past due invoices. • Add Item 7.i—Appointment of TDC Representative for FBU Media Event. • Continue Item 8.a—Paradise Advertising Payment Analysis—requested follow up from 3-28-16. Second by Ms. Becker. Discussion occurred on the proposal to delete item 7 ith ff preferring the item move forward as the firm is due approximately $500,000 and a dela • 'eop rdize the summer advertising campaign. Commissioner Taylor noted the process for venN . ment is being litigated with the County Clerk's Office and recommended the item be pos 414 • u .1 the next meeting. A Resolution may be developed outlining the Council's position and fo • • e BCC. Other Members expressed concern on t k of payment and recommended the item be heard today and a message be sent to the BCC on the tem. Mr. Sacher withdrew the motion. Ms. Becker moved to approve the Agenda subject to the following changes: • Item 12—Council Member Discussion to be heard after Item 6. • Item 7.g—Recommendation to pay Paradise Advertising past due invoices be heard as item 7.b with the following items to be renumbered accordingly. • Add Item 7.i—Appointment of TDC Representative for FBU Media Event. • Continue Item 8.a—Paradise Advertising Payment Analysis—requested follow up from 3-28-16 Second by Mr. Olesky. Motion carried 7 "yes"—2 "no." Mr. Hill and Mr. Chaudhry voted "no." 5. Approval of TDC Minutes a. Regular Meeting 3/28/16 Mr. Miller moved to approve minutes of March 28, 2016 Meeting subject to the following change: • Page 3, paragraph 5, line 1 from"Motion carried 4 "yes"—3 "no." to "Motion carried 5"yes"—3 "no." Second by Mr. Chaudhry. Carried unanimously 9—0. 2 April 25, 2016 6. Presentations/Public Comment—(3 minutes each) None 12. Council Member Discussion Commissioner Taylor reported she was contacted by Governor Scott regarding any recognition Arthrex receives for contributions to the areas economy for promotion of hotel stays related to their business conferences, meetings, seminars, etc. Mr. Wert reported he has met with representatives for the company 3 times and will arrange another meeting to determine any measures the County may undertake to assist them with hospitality services. Commissioner Taylor asked if any reports are available on promotional spending by hotels for marketing in the region. Many in the community may not be aware the County is not the only organization undertaking the efforts. Mr. Wert reported the data has been presented to the Council in the past and he will update the information and distribute it to the members. Ms. Becker reported she represented the Council at the 4/6/2016 Tourism Roundtable and a Visit Florida Event at the Conservancy of Southwest Florida. 7. New Business a. Sunshine Law Review - County Attorney's Office Jeff Klatzkow provided the handout "Florida : .s 'ne w Requirements" and presented a PowerPoint on the law and the responsibiliti '1'c officials in the State of Florida. b. Recommendation to pay Paradise Advertisin. past due invoices Mr. Wert presented the Executive r. 'ecommendation to request the Tourist Development Council (TDC) to direct the TD hat • .taff to request that the BCC use any and all means at their disposal to compel the Clerk • h: Circuit Court's Finance Department to pay the proper invoices for work completed by Para. se Advertising and Marketing, Inc. that are 45 days or more past due" dated April 25, 2016 for consideration. He noted: • The invoices date back to November of 2015 with approximately $431,847 past due. • The vendor has met the requirements of the County since March of 2015 when a meeting was held with the vendor, Finance Department, Tourism Dept., Purchasing Dept., etc. and the agreement was reached that"lump sum" invoicing could be utilized for billing. • The process involves Mr. Wert receiving a time and material estimate for a project including production and media placement. • He authorizes a lump sump amount for the work and Paradise begins production on the project. • Upon completion of the work, back up is delivered to the County for their records and staff approves the invoice. • The funds for the payments have been incorporated into the Department's approved budget. Crystal Kinzel, Collier County Clerk's Office,Director of Finance and Accounting reported there had been several meetings with the vendor and they have articulated what is required before payment is authorized. The invoices require a detailed breakdown of charges directly linked to contracted rates identified in the approved contract. Staff is willing to meet on site with the vendor to rectify the issues so payment may be issued. 3 April 25, 2016 Many times the Finance Department does not receive a detailed breakdown of charges, but rather a 1-page invoice; they are required to validate all charges to ensure the taxpayer's money is being expended as intended. Cedar Hames, Paradise Advertising reported he is willing to dedicate staff to alleviate the County's concerns upon clear direction on what is required to be provided. Joanne Markiewicz, Director, Collier County Procurement Services reported the vendor has provided backup detail for the invoices as required under the contract. The Council requested representatives from the vendor, Tourism Dept., Clerk's Finance Office and County Purchasing meet in an attempt to resolve the issue and for Mr. Wert to provide an update at the next meeting. Council representation for the Pickleball Tournament The Council reported Ms. Kerns will be their representative for the US Open Pickleball Championships. c. ITB #16-6623 Wildlife Receptacle Containers - Barry Williams Mr. Williams presented the Executive Summary "Recommendation to approve the expenditure of $58,803 for the purchase of wildlife proof waste receptacles for Collier County beach park facilities under TDC Category "A"grant and make a finding ,a this expenditure promotes tourism" dated April 25, 2016 for consideration. He noted the it- w. •reviously recommended for approval by the Council however the department had to pro 'e • "I' itation to Bid"to any interested vendors; a requirement of the Board of County Com ' sion, ' purchasing policy. Mr. Olesky moved to recommend the ' d o ounty Commissioners approve the expenditure of $58,803 for the purchase of wildlif • .-. to receptacles for Collier County beach park facilities under TDC Category " ,nd hereby finds the item promotes tourism. Second by Ms. McLeod. Carried unanimous ' 0. d. Restripe Vanderbilt Beach Parking Garage- Barry Williams Mr. Williams presented the Executive Summary "Recommendation to approve the expenditure of Category "A"Beach Park Facility Tourist Tax funds for restriping the parking garage at the County's Vanderbilt Beach Park for$28,347 and make a finding that this expenditure promotes tourism" dated April 25, 2016 for consideration. He noted the work is to apply thermoplastic traffic markings in the parking garage. Mr. Sacher moved to recommend the Board of County Commissioners approve the expenditure of Category "A"Beach Park Facility Tourist Tax funds for restriping the parking garage at the County's Vanderbilt Beach Park for$28,347 and hereby finds the item promotes tourism. Second by Mr. Olesky. Carried unanimously 9–0. Mr. Chaudhry left the meeting at 10:00 a.m. e. TDC Cat. A Grant Application–Ann Olesky Fishing Pier Repair-Barry Williams Mr. Williams and Mr. McAlpin presented the Executive Summary "Recommendation to approve one (1) Collier County Tourist Development Council Category "A" Grant Application for Beach Park Facilities for Fiscal Year 2016/2017 in the Total Amount of$310,000, reallocate tourist 4 April 25, 2016 development funds from Category "A" beaches to Category "D"fishing piers with a supermajority vote of the Board, and make the finding that the project promotes tourism" dated April 25, 2016 for consideration. They noted: • The County Ordinance caps the amount to be funded out of the Category "D" "fishing pier" at a maximum of$200,000 annually. • Currently the $200,000 (for a 4-year period) is allocated to the Naples Pier and Staff is requesting the item be funded via reallocation of funds from Category"A." • The reallocation requires a super majority vote of approval by the BCC. Ms. Becker moved to recommend the Board of County Commissioners approve one (1) Collier County Tourist Development Council Category "A"Grant Application for Beach Park Facilities for Fiscal Year 2016/2017 in the Total Amount of$310,000, reallocate tourist development funds from Category "A"beaches to Category "D"fishing piers with a supermajority vote of the Board and hereby finds the item promotes tourism. Second by Mr. Hill. Discussion occurred noting it may be beneficial to determine if other funding sources are available and for staff to identify the status of the funds pre approved for the Naples Pier renovation in the Executive Summary. Ms. Becker amended the motion to recommend th' ' and of County Commissioners approve one (1) Collier County Tourist Development Co it . ' e.ory "A"Grant Application for Beach Park Facilities for Fiscal Year 2016/2017 in t • ,l A ount of$310,000, reallocate tourist development funds from Category "A"bea, ' to ,tegory "D"fishing piers with a supermajority vote of the Board and hereby e item promotes tourism. The motion is subject to: 10 1. Determining if an alternate re • a '' for the project is available. If there is an alternate source available, it be utiliz'. •ro i g it does not create a delay in completing the work. 2. Staff revising the Executive Su 4i ry identifying the status and timeline for the encumberment of the funds in r• ation to the Naples Pier renovation. Second by Mr. Hill. Carried unanimously 7—0. Mr. Olesky abstained. f. TDC Cat. A Grant Application Beach Facilities Seasonal Maintenance Staff—Barry Williams Mr. Williams and Mr. McAlpin presented the Executive Summary "Recommendation to approve one (1) Collier County Tourist Development Council Category "A" Grant Application for Beach Park Facilities for Fiscal Year 2016/2017 in the Total Amount of$39,868 and to make the finding that these expenditures promote tourism" dated April 25, 2016 for consideration. They noted: • The proposal is to employ 4 seasonal job bank personnel to manage the rest room facilities, and assist in disposal of on-site refuse, etc. • The item would be funded from monies dedicated to capital expenditures and the County Attorney has opined the proposal is permitted under the Statute if the Council can find the expenditure promotes tourism. • Items of this nature have been funded from revenue generated by the sale of beach parking stickers, however adequate funds are not available in the account to support the activity. • The expenditure has not been proposed in the Department's Fiscal Year 16/17 budget and consideration is being given to increasing the fee associated with the acquisition of a beach parking sticker. 5 April 25, 2016 Council discussion occurred noting it may be prudent to fund the item through the department's operating budget on an as needed basis. Mr. Hill moved for the Council to find the expenditure promotes tourism and recognize the necessity for the expenditure to serve the facilities on a seasonal basis however recommends the item be funded from a source other than a grant from the beach park facilities account. Second by Ms. Becker. Carried unanimously 8—0. Staff reported they will present the item to the BCC as recommended, and if necessary will return to the Council with a grant application to fund the item. g. FY 16/17 TDC Category A Beach Park Facilities Grant Applications (Fund 183) Mr. Williams presented the Executive Summary "Recommendation to approve six (6) Collier County Tourist Development Council Category "A" Grant Applications for Beach Park Facilities for Fiscal Year 2016/2017 in the Total Amount of$2,165,000.00 and to make the finding that the projects promotes tourism" dated April 25, 2016 for consideration. He identified the following requests: • Barefoot Beach Preserve - $40,000 • City of Naples Lowdermilk Park Pavilion Concession Repair- $100,000 Dana Sousa and Mike Leslie from the City of Naples reported the City will be responsible for any costs in excess of the $100,000 requested for the project. • Clam Pass Electrical Upgrade - $800,000L r Mr. Williams reported the Parks and Recreation Advisory Board recommended the Naples Grande Beach Resort be contacted to determine if they may assist in funding the project. To date he has not received a response from the representatives of the company. The Council determined to remove this item from the request until the funding sources have been finally identified and or Staff to return with an out of cycle grant request. Commissioner Taylor left at 11:00 a.m. Ms. Becker assumed the Chair • North Shore Gulf Access at the end of Seagate Drive in North Naples - $260,000. The Council recommended Staff contacts the Gulf Shore Association of Condominiums to coordinate with them on any plans they may have in the area. • Tigertail Beach Park- $690,000 • Vanderbilt Beach Park- $275,000 Mr. Miller moved to recommend the Board of County Commissioners approve six (5) Collier County Tourist Development Council Category "A"Grant Applications for Beach Park Facilities for Fiscal Year 2016/2017 in the Total Amount of$1,365,000.00 and hereby finds the item promotes tourism. Second by Ms. Kerns. Carried unanimously 7—0. Mr. Sacher left the meeting at 11:04 a.m. Ms. McLeod left the meeting at 11:04 a.m. h. FBU Media Coverage Contract Mr. Wert presented the Executive Summary"Recommendation to approve an agreement between 6 April 25, 2016 Collier County and Football University ("FBU")for media coverage for the December 2016 Football University (FBU) event and make a finding that this expenditure promotes tourism" dated April 25, 2016 for consideration. He noted an investigation will occur to determine if Paradise Advertising can fulfill the duties required under the agreement. Mr. Miller moved to recommend the Board of County Commissioners approve an agreement between Collier County and Football University ("FBU")for media coverage for the December 2016 Football University (FBU) event and hereby finds the item promotes tourism. Second by Mr. Olesky. Carried unanimously 5—0. Ms. McLeod returned at 11:08 a.m. i. Representative for FBU Media Event The Council reported Ms. Becker would represent them at the event. Break: 11:10 a.m. Reconvened: 11:20 a.m. Mr. Miller did not return 8. Old Business ,C a. Paradise Advertising Payment Analysis—requested follow up from 3-28-16 Continued to the next meeting. y 9. Marketing Partner Reports Mr. Wert presented the Slideshow"Mar ! P. t er Reports—April 25, 2016" including the following reports presented by staff an. . 7 .. s: a. Research Data Services—Dr. ges "Research Report—Klages Resear s I Research Data Services, Inc. b. Paradise Advertising—Cedar Hames/Nicole Delaney "Paradise Advertising and Marketing, Inc—Marketing Report" c. Lou Hammond & Associates—PR Services—Jonell Modys "Lou Hammond&Associates and CVB PR Team Public Relations Report" Mr. Wert left the meeting at 11:50 a.m. d. Tax Collections—Buzzy Ford "Collier County Tax Collector Tourist Tax Collections" e. Miles Media,Inc. —Website Activity—Buzzy Ford "Web Site Analytics" f. Atilus—Search Engine Optimization—Buzzy Ford "Digital/Social Media Marketing" g. Phase V - Fulfillment Services—Buzzy Ford 7 April 25, 2016 "Phase V Fulfillment Services" 10. Tourism Staff Reports The following reports were submitted by staff: a. Director—Jack Wert b. Sales & Marketing—Debi Benedetti c. Public Relations & Communications—Jonell Modys d. Film Office—Jack Wert e. Sports Council—Jack Wert f. International Representatives—Jack Wert g. Visitor Centers—Lori Lou Waddell 11. Detailed Staff Reports Submitted 13. Next Scheduled Meeting Date/Location—May 23,2016—8:30 a.m. Collier County Government Center, Administration Bldg. F,3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 There being no further business for the good of th o , the meeting was adjourned by order of the acting-chair at 11:59 A.M. "411114111:* ic COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Chairman, Commissioner Penny Taylor These minutes approved by the Board/Committee on as presented or as amended . 8 May 23, 2016 New Business 7-a 1 of 39 EXECUTIVE SUMMARY Review and recommend approval for the BCC to review the Collier County Market and Needs Assessment Analysis for sports and make a finding that this item promotes tourism. OBJECTIVE: Receive the Final Report from Hunden Strategic Partners on the sports facilities study commissioned by Collier County CONSIDERATIONS: Hunden Strategic Partners (HSP) was engaged through an RFP Process by Collier County to produce a market and needs assessment regarding community sports, training, special event and performance facilities and infrastructure throughout the County. As part of the analysis, the HSP team assessed each current facility for physical condition, activity levels, opportunity for renovation/expansion of current programming, overall operations, financial performance, potential future revenue opportunities, and other opportunities for renovation,expansion or new facilities. The report delivered by HSP contains an extensive Executive Summary followed by sections on the following: 1. Collier County Facilities Overview 2. Economic and Demographic Analysis of the County 3. Local Sports Facilities Supply and Demand Analysis 4. Regional Sports Facility Supply Analysis 5. Tournament Opportunity Analysis 6. Hotel Market Overview 7. Recommendations 8. Sports Marketing Plan 9. Demand and Financial Projections 10. Economic,Fiscal and Employment Impact Analysis The HSP team will present their findings at the May 23 TDC meeting and answer questions for the Council. FISCAL IMPACT: There is no Fiscal Impact at this time. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney's Office and does not present any legal issues at this time.—CMG RECOMMENDATION: To review and recommend approval for the BCC to review the Collier County Market and Needs Assessment Analysis for sports and make a finding that this item promotes tourism. Prepared by: Jack Wert,Tourism Director Attachments: Market and Needs Assessment Analysis study May 23, 2016 New Business 7-a 2 of 39 strategic pa rtners „ ESA.?® CLANCY'S 1.1 architects SPORTS PROPERTIES Collier County Market and Needs Assessment Analysis Submitted to: Jack Wert Executive Director Florida's Paradise Coast Convention & Visitors Bureau 2800 N. Horseshoe Drive Naples, FL 34104 May 17, 2016 May 23, 2016 New Business 7-a 3 af;39 strategic partners May 17,2016 Jack Wert Executive Director Florida's Paradise Coast Convention&Visitors Bureau Naples, FL 34104 Dear Mr.Wert: Collier County Board of County Commissioners Purchasing Department, Collier County Tourism Division and the Sports Marketing section of the Naples, Marco Island, Everglades Convention & Visitors Bureau engaged the Hunden Strategic Partners Team (Team or HSP), including local sports marketing professionals at Clancy's Sports Properties and design experts BEA Architects to perform a market and needs assessment regarding community sports, training, special event and performance facilities and infrastructure throughout the County.As part of the analysis,the HSP Team assessed each County facility's physical condition, activity levels, opportunity for renovation/expansion of programming, overall operations, financial performance (as available), potential future revenue opportunities, and other opportunities for renovation,expansion or new facilities. The attached is our report. This deliverable has been prepared under the following general assumptions and limiting conditions: • The findings presented herein reflect analysis of primary and secondary sources of information that are assumed to be correct. HSP utilized sources deemed to be reliable, but cannot guarantee their accuracy. • No responsibility is taken for changes in market conditions after the date of this report and no obligation is assumed to revise this report to reflect events or conditions occurring after the date of this report. • HSP has no control over construction costs or timing of construction and opening. • Macroeconomic events affecting travel and the economy cannot be predicted and may impact the development and performance of the project. We have enjoyed serving you on this engagement and look forward to providing you with continuing service. Sincerely yours, Hunden Strategic Partners May 23, 2016 New Business 7-a 4 of 39 strategic partners TABLE OF CONTENTS Executive Summary Chapter 1 Collier County Facilities Overview Chapter 2 Economic and Demographic Analysis of Collier County Chapter 3 Local Sports Facility Supply and Demand Analysis Chapter 4 Regional Sports Facility Supply Analysis Chapter 5 Tournament Opportunity Analysis Chapter 6 Hotel Market Overview Chapter 7 Recommendations Chapter 8 Sports Marketing Plan Chapter 9 Demand and Financial Projections Chapter 10 Economic, Fiscal and Employment Impact Analysis May 23, 2016 New Business 7-a 5 of 39 strategic partners INTRODUCTION The Sports Marketing section of the Naples, Marco Island, Everglades Convention&Visitors Bureau (CVB),a division of Collier County Government engaged the HSP Team, including Clancy's Sports Properties and BEA Architects, to perform a sports and event facility needs analysis for Collier County, Florida. The analysis assessed sports participation trends, current supply of sports facilities, opportunity for expansion or development of new sports facilities in the near and distant future, a sports marketing plan, detailed revenue and expense analysis and projected constructions costs for any new or expanded facilities. The study was commissioned because the County is interested in evaluating the existing parks, recreation and school facilities to understand the County's current and future needs.Additionally,assessment of demand and the distribution between local parks and recreation use, tournament use and non-local use will contribute to the analysis of facility needs. User feedback illustrates the group/user experience from Parks and Recreation programs that are geared towards residents and the group/user experience from tournament events that are secured through the Convention and Visitors Bureau. Understanding the roles Parks and Recreation and the CVB play in the sports market will help the HSP Team determine what strategies can be implemented to improve the overall sports experience in Collier County. The HSP Team analyzed the operation and physical condition of each of the facilities. HSP understands the current condition, historical demand and financial performance of the existing assets as well as the current market opportunity, which suggests expansion and renovation. The primary questions that HSP was requested to answer are: • What is the existing local and regional sports supply mix?Are there gaps in the current supply or quality of fields,courts and other sports facilities? • Is there enough potential activity and demand in the market to support the development of a youth sports complex, given the climate, location and market for traveling youth sports tournaments? • What is the current and future likely market demand for local, regional and tournament-based sports at a new complex in Collier County? • What is the likelihood of attracting/securing tournaments in Collier County? What trends may impact opportunities? • Is sports tourism being accommodated by the"hospitality package"? • How much would a recommended complex cost and would it need ongoing financial support beyond the initial development? • How would this ongoing youth sports activity benefit the area?What impacts are expected? • What are the key marketing strategies to ensure success of Collier County's sports and hospitality package? Many cities have used youth sports developments as activity and demand generators to enhance their communities and overall development efforts. The activity of youth sports complexes(which are also used by adult tournaments) can generate consistent usage, which provides consistent hotel and restaurant activity, especially on weekends, which in many locations is a weak time of the week. In the case of Collier County, Collier County Sports Market&Needs Assessment Study Executive Summary-Page 2 May 23, 2016 New Business 7-a 6 of 39 strategic partners the winter months and weekend periods experience strong performance as visitors flock south to avoid colder climates. The ability to drive incremental business during non-peak periods such as late spring and summer months will help to diversity the tourism industry in Collier County. The findings suggest there is a demand for additional multipurpose fields and diamonds and that there is not an overabundance of tournament-ready sites locally and in a region that is mostly accommodated by baseball and softball facilities in Lee County. North Collier Regional Park is the only sports complex that can accommodate sizeable events and many events require overflow fields nearby to accommodate event needs. Traveling competitive teams frequently must use school and community parks, while some facilities focus on a few traditional sports such as soccer, baseball or softball. Additionally, the County has redeveloped underutilized facilities to accommodate the rapidly growing pickleball demand. The availability for large regional youth tournaments is limited. More specifically, however, the purpose of this study primarily focuses on what the short- and long-term sports facility strategy that can accomplish the objectives of the CVB to host more and larger tournaments to attract visitors, events and fulfilling the demand of the local participatory sports community through Parks and Recreation programs.A new multi-use sports facility would serve a local audience well and tap into an already strong regional demand in sports, along with providing options for growing sports such as pickleball, lacrosse and field hockey. Partnering with local hotels is one important key to creating a sense of guest comfort, considering the nearby accommodations. Collier County leaders realize that a community amenity such as high quality sports facilities is valuable to the city on many levels, and is rarely profitable when serving the community at rates affordable to a majority of households.As such, a portion of the operating costs may be subsidized by outside sources to help fund the cost of operation. The facility itself must be able to generate enough events on the calendar to keep it operating without significant financial support.Almost no sports complex can completely pay for itself, so the design and operating concept of any new facility should ensure that it can maximize revenues and minimize expenses.A clear understanding of Parks and Recreation and CVB roles and objectives will be critical in the programming of Collier County facilities moving forward. The balance between local use to accommodate resident needs, while securing revenue-generating tournament will require strong partnerships between stakeholders. HSP met with key stakeholders, interviewed existing and potential facility users, analyzed the competition, reviewed the physical and calendar situation four tournaments, analyzed the market, investigated comparable situations and worked with the site options to fit an optimal development program. The next portion of this executive summary includes key elements and conclusions from the report. SUMMARY OF CONCLUSIONS Collier County Facilities Overview Collier County has a mix of community and regional parks that provide a range of athletic facilities and recreational amenities for resident and visitors. The Collier County Parks and Recreation Department manages the majority of athletic and recreation facilities and use at each park. In addition to park Collier County Sports Market&Needs Assessment Study Executive Summary-Page 3 May 23, 2016 New Business 7-a 7 of 39 strategic partners management,the Parks Department also programs several parks with activities, leagues, camps, educational classes and other recreation opportunities. While the Parks Department focuses on local programs, the Florida's Paradise Coast Convention and Visitors Bureau (CVB) pursues and secures events that attract non- local visitors to Collier County.The core objectives of the CVB are to increase the number of new events,the number of total visitors, economic impact and hotel room nights added as a result of the events secured or retained in Collier County. By securing high-profile events, the CVB is attracting events that will rent and generate revenue for the facility, while driving room nights and economic impact in the community. The objectives between Parks and Recreation and CVBs are fundamentally different, however, the two must work and create synergies in order to provide quality facilities for residents that, in turn, create a destination appeal for event owners and visitors. Event owners interested in securing facilities for an event in Collier County more than a year in advance must work with the CVB to secure facilities. Once there is an agreement in place,the event owner then must sign a facility rental agreement with the Parks Department. A critical element that the community will need to decide is the balance between local recreational use and event-based use that attracts non-local visitors. This balance will impact the short- and long-term strategies for both the Parks Department and CVB. Facilities with the goal to minimize operating deficits or possibly breakeven will give revenue-generating events like tournaments scheduling priority on the weekends and open weekdays to local and non-event activities.This allows Parks and Recreation programs to occur four to five days during the week and any open weekends.Tournament priority on weekends allows CVBs to pursue multi-day events that can attract thousands of visitors to the community,which will generate economic impact on-and offsite of the sports venue. Currently, more than 65 percent of facility demand is generated by local use, while tournament and event demand is generating approximately 35 percent. The majority of rental revenue is generated from local user groups. Collier County Sports Market&Needs Assessment Study Executive Summary-Page 4 May 23, 2016 New Business 7-a 8 of 39 strategic partners The following table shows the events by sport from 2012 to 2016 in Collier County. Table 1 Collier County-Historical Event Overview Sport 2012 2013 2014 2015 2016 Avera.e Soccer 8 8 15 14 3 10 Field Hockey -- -- -- -- 8 8 Softball 4 8 13 5 3 7 Baseball 5 3 4 5 15 6 Basketball -- 1 4 4 11 5 Football 1 -- 7 5 -- 4 Golf 1 -- 4 5 5 4 Beach Volleyball -- -- 3 -- -- 3 Triathlon/Running 1 1 11 1 1 3 Volleyball — 3 -- -- — 3 Lacrosse 2 1 3 4 4 3 Pickleball — 2 2 2 4 3 BMX 1 -- 1 -- — 1 Body Building/Ruc -- -- -- 1 — 1 Crossfit -- -- 1 -- — 1 Karate -- 1 1 -- -- 1 Martial Arts -- -- 1 -- — 1 Shooting -- -- -- 1 -- 1 Stand Up Paddling -- 1 -- -- -- 1 Surfing -- -- 1 -- -- 1 Tennis -- -- -- 1 -- 1 Track and Field -- -- -- 1 -- 1 Various -- -- -- — 1 1 Water Polo -- 1 -- — -- 1 Watercross -- -- -- 1 1 1 Wrestlin• -- -- — — 1 1 Total 23 30 71 50 57 Source:Naples,Marco Island,Everglades CVB As the table shows, soccer tends to program the most events on an annual basis. The event types with the most events in Collier County,on average, are outdoor sports,which include soccer,field hockey,softball and baseball.Basketball generates the most indoor events. Collier County Sports Market&Needs Assessment Study Executive Summary-Page 5 May 23, 2016 New Business 7-a 9 of 39 strategic partners The following table shows an overview of the event data by park in 2015. Table 2 Collier County-2015 Event Overview by Park Total Room Event Location Events Event Days Total Visitors Nights North Collier RP 27 78 27,578 9,993 Multiple Locations* 5 17 6,448 2,610 Tiburon Golf Club 4 14 4,328 8,875 Golden Gate CP 3 10 1,389 825 East Naples CP 2 6 1,075 1,000 Twin Eagles Golf Club 2 10 2,280 2,575 Fleischmann Park 1 2 900 270 Cindy Mysels Community Park(Gulf Coast) 1 1 75 50 Naples Grande Beach Resort 1 4 165 200 Naples High School 1 6 2,125 2,250 St.John Neumann High School 1 3 750 500 Sugden Park 1 8 275 1,100 Vanderbilt Beach 1 3 1,800 1,100 Total 50 162 49,188 31,348 *Events at multiple locations Source:Naples,Marco Island,Everglades CVB North Collier Regional Park is the primary sports and recreation facility in Collier County. The remaining facilities in the County primarily consist of community parks, which are intended to meet local recreation and social needs rather than large tournaments. The average community park is approximately 17 acres. Demonstrated by the parks in Collier County, NCRP is hosting the majority of tournaments while the community parks are accommodating overflow needs or specific events. NCRP is a large-scale, regionally based park that consolidates programmed adult and youth athletic facilities that is capable of accommodating tournament events as well as local uses and programs. Local Demographics and Economy Collier County is located in southwest Florida.Collier County comprises the Naples-Immokalee-Marco Island, FL Metropolitan Statistical Area.The county seat is East Naples and the largest city is Naples.As of the 2010 census, the population was 321,520. In general, the size of a local population base can help determine the potential demand for many types of developments. While local residents will generate a portion of demand, out-of-town visitors will be the driving force of new economic impact as a result of any new developments. Collier County Sports Market&Needs Assessment Study Executive Summary-Page 6 May 23, 2016 New Business 7-a 10 of 39 strategic partners The following table shows population changes in the United States, the State of Florida, Collier County, the MSA and the City of Naples. Table 3 Population and Growth Rates Population Percent Change 1990 2000 2010 2014 Estimate 2000-2010 United States 248,709,873 281,421,906 308,745,538 318,857,056 9.7% Florida 12,937,926 15,982,378 18,801,310 19,893,297 17.6% Naples-Immokalee-Marco Island MSA 152,099 251,377 321,520 348,777 27.9% Collier County 152,099 251,377 321,520 348,777 27.9% City of Naples 19,505 24,980 22,617 20,968 -9.5% City Pop.As%of Metro Area 12.8% 9.9% 7.0% 6.0% -- Source:U.S.Census Bureau,Hunden Strategic Partners Collier County is largely a rapidly growing resort community populated with many transient residents and tourists that are affluent. Besides those that stay in the area for the winter, the permanent population is swelling along to the northeast and southeast of Naples. Interstate 75 is the area's link to both the Miami area to the east and the Gulf Coast shore cities of Tampa-St. Petersburg and Fort Myers and points northward. The beauty of the coastal islands, beaches, cities and the Everglades make the county a popular area for tourists, which is helpful in driving visitation to the area, and is essential for this county in its quest to bring families that would participate in a youth-sports campus. The area's high level of education, affluence, and overall growth make Collier County ripe for building on its natural attractiveness with more amenities for the burgeoning permanent population of families. What was once merely a winter destination based on its beaches and attractive island resorts, is rapidly becoming a substantial metropolitan area in its own right, and needs to develop metropolitan-style attractions and amenities to serve its growing population. Local Sports Facility Supply Analysis HSP evaluated the local indoor and outdoor sports facilities to determine both the supply of local facilities for sports as well as the existing demand to determine if more facilities are needed to support local use and how the existing facilities may handle tournaments. Various athletic facilities, primarily outdoor, exist throughout Collier County. The existing sports facility supply in Collier County is mostly recreational in nature with a few venues that are high enough quality and offer the necessary facilities and amenities to accommodate tournament use. As the sports tourism market continues to grow, local facilities are growing from small recreational parks with a few fields or courts to large tournament facilities that are drawing teams from out-of-state. Locally, the area has few sports facilities that may compete with regional facilities for regional and national events. In addition to any proposed development, other facilities may complement new sports complex developments because they could be used for practice fields and substitute locations if a large tournament takes place during a specific weekend. Collier County Sports Market&Needs Assessment Study Executive Summary-Page 7 May 23, 2016 New Business 7-a 11 of 39 I1 strategic partners The following figure shows the sports facilities in Collier County. Figure 1 Collier County • - '° I Immokalee Parks• Local Athletic Facilities - - c---Coi----------j-� ,0 Tony Rsbough Park 416 meas norunaset In Immokkaie .�. COLLIER COUNTY '''.4c,,,,,,,,,.„, d 75 ig Corkscrew Veterans t 3LIand Regional Park v ,mmunity Park. is North Collier .. V V Regional Park V ,-, - fs1 North r {Vineyards Community Park '' Naples ' U •Max Nasse Community Par t ° r _ ,, i601ienii I Geta , a _ hmann park= •-Gold Gate Naples] ri . t $ Con munity;Park 75 __.. '8 ELv Naples _ PICAYUNE STRAND , v Manor y STATE FOREST ;=',Community Park Cir a Parl, °,\.--. i. V f Ea, akes Gulf ofMexico . Com ea 4'r 1• `' { +� ,a le "7 , 1 1 fy Marco Island sill - { HSP identified 14 relevant facilities in Collier County, including North Collier Regional Park, Fleischmann Park,Veteran's Park and the planned Big Corkscrew Island Regional Park. Collier County Sports Market&Needs Assessment Study Executive Summary-Page 8 May 23, 2016 New Business 7-a 12 of 39 . 1 1 • strategic partners Sports Facility Demand Analysis For any premier sports complex, the majority of high impact usage will be from tournaments or organizations hosting state, regional and national events and events that attract out-of-state visitors. HSP contacted various groups and stakeholders in the Collier County community that represent competitive and recreational sports organizations, state association representatives, event organizers and other local demand generators. In addition, this section includes information gathered about the current issues, challenges and suggestions for how potential new or expanded sports facilities may be envisioned and utilized. Even with the variety of facilities in Collier County and the surrounding area, interviews with local stakeholders and sports leaders indicate that demand exists that exceeds supply.The following table summarizes the local and regional sports supply of facilities and participation levels. Table 4 Local,State and Regional Sports Overview Supply of Facilities Participation Levels Sport Local State Regional Local State Regional Indoor Basketball Low Low Medium Medium High High Volleyball Low Low Medium High High High Outdoor Soccer Low High High High High High Football Low Low Low High High High Lacrosse Low Low Low Medium Medium Medium Pickleball Medium Low Low High High Medium Baseball Low High High High High High Softball Low High High High High High Source:Hunden Strategic Partners The indoor sports of basketball and volleyball have a low level of supply for indoor facilities locally and state, yet a medium supply level exists regionally. The participation level is also medium to high for those sports. Local supply for field sports such as soccer, football, lacrosse, as well as diamonds sports like baseball and softball have a low supply of facilities, while local participation is high for all except lacrosse, which has a moderate amount of participation. Pickleball has become one of the fastest growing sports in the United States and popularized by the Boomer generation. Football, lacrosse and pickleball all have a low supply of facilities in the state and regionally. Soccer, football, baseball and softball all have high participation levels locally, statewide and regionally, while pickleball participation is continually growing and increasing the fastest on the west and east coasts. The following table shows the assessment of facility and participation growth locally, statewide and regionally. Green arrows represent growth, yellow dashes represent flat participation, and red arrows represent participation decline.The larger arrow, the greater the growth. Collier County Sports Market&Needs Assessment Study Executive Summary-Page 9 May 23, 2016 New Business 7-a 13 of 39 IVII . strategic partners Table 5 Local,State and Regional Sports Trends Supply of Facilities Participation Growth Sport Local State Regional Local State Regional Indoor Basketball Volleyball Outdoor Soccer Football Lacrosse A. Pickleball A,. .► Baseball Softball Source:Hunden Strategic Partners As shown, the supply for indoor facilities is relatively level partly due to the difficult business models of indoor athletic facilities. Communities across the state and region are developing soccer, baseball and softball fields. Local development is modest. Big Corkscrew Island Regional Park will add a modest number of facilities to the Collier market. Participation growth locally, in Florida and the regionally is modest across most sports. Pickleball, soccer and softball are experiencing more growth than the other sports. Although national trends show most sports participation declining, conversations with organizations in Florida provided the sense of modest growth that is likely occurring due to the population growth in the metropolitan areas throughout the state. The following table shows the user group demand by use and the overall facility needs in Collier County. Table 6 Collier County Sports Supply and Demand Matrix User Group Demand Facility Needs Sport Local Users Leagues Tournaments Low Medium High Indoor Basketball High High Medium Volleyball High High Low Outdoor Soccer High High High .f Football High High Medium Lacrosse High High Medium •/ Pickleball High High Medium Baseball High High Medium ./ Softball High High High Source:Hunden Strategic Partners Collier County Sports Market&Needs Assessment Study Executive Summary-Page 10 May 23, 2016 New Business 7-a 14 of 39 strategic partners Indoor and outdoor sports have a high demand from local users and leagues, which correlates with the necessity to add facilities in Collier County. The high demand from tournaments for soccer and softball can only be accommodated by expanded or additional facilities. Volleyball has a modest tournament demand, while football, lacrosse, pickleball and baseball all have a medium demand. State and Regional Sports Facilities Analysis HSP evaluated state and regional facilities to determine the level of competition in Florida and surrounding region to understand the facility components that would competitively position Collier County as a potential site for events in the state and potentially the region. The various sports complexes located in Florida compete to host state tournaments, while appealing to local and regional users as a destination for practices, leagues, neutral game sites and tournaments. These facilities, depending on location, are likely to compete with a Collier County facility on a state, regional and potentially local level. This section presents a range of youth sports complexes that all have similar characteristics to what is envision in Collier County.While subtle differences are found between each facility, each complex's business model includes scheduling tournaments. These tournaments attract a significant number of non-local attendees and has a direct impact on the local hotel market through room nights generated. These facilities also maintain local leagues to help supplement each facility's usage and financials. Scheduling priorities are a challenge for nearly every facility. Facilities with expectations to generate economic impact place an emphasis on tournaments while local groups are offered usage based on calendar availability after tournaments are scheduled. Some facilities have demonstrated the ability to attract more than just soccer,baseball or softball events,further enhancing usage opportunities and financial performance. A sports complex's success will depend on how well the facility's schedulers and staff can meet the standards set by these regional facilities. Not only do these complexes offer insight into the facility mix in the region„ they will also serve as competitors for many tournaments and events. Collier County Sports Market&Needs Assessment Study Executive Summary•Page 11 May 23, 2016 New Business 7-a 15 of 39 strategic partners The following table provides an overview of the competitive and comparable sports facilities that regularly host tournaments and events in Florida and surrounding states. Table 7 Collier County Regional Athletic Facilities Facility City Miles from NCRP Basketball Diamonds Multipurpose Tennis Pickleball Volleyball Total JetBlue Park Fort Myers 24 -- 7 6 -- — — 13 Hammond Stadium/CenturyLink Sports Complex Fort Myers 25 — 10 — — — — 10 Englewood Sports Complex Englewood 93 -- 10 4 6 6 — 26 Premier Sports Campus at Lakewood Ranch Lakewood Ranch 112 -- — 22 — — — 22 Lakewood Ranch Park Lakewood Ranch 115 -- 10 — — — — 10 IMG Academy Bradenton 117 4 7 14 52 — — 77 Sugar Sand Park Boca Raton 123 — 6 — — — — 6 Tamiami Park Miami 126 1 16 1 6 — — 24 Lake Myrtle Sports Park Aubumdale 138 -- 5 11 - - - 16 Village Park West Palm Beach 152 -- 4 20 — — — 24 Sid Lickton Complex Clearwater 160 -- 7 — — — — 7 Eddie C.Moore Softball Complex Clearwater 162 -- 9 — — — — 9 ESPN Wide World of Sports Complex Orlando 168 6 10 17 10 — 12 55 Wiregrass Ranch Sports Complex' Tampa 172 -- 19 — — — 19 USTA Tennis Center Lake Nona 187 -- — — 109 — 109 Seminole County Sports Complex* Sanford 211 -- 15 — — — — 15 Seminole Soccer Complex Sanford 211 -- — 11 — — — 11 Cocoa Expo Sports Center Cocoa 226 11 17 — 14 — — 42 Ocala Rotary Sportsplex Ocala 244 -- 11 — — — — 11 Ormond Beach Sports Complex Ormond Beach 249 -- 9 10 — — — 19 Nations Park Newberry 285 -- 16 — — — — 16 St.Augustine Little League St.Augustine 288 -- 9 — — — 9 Jacksonville Ice&Sportsplex Jacksonville 320 5 — — — — 5 10 Patton Park Jacksonville 325 -- — 13 — — — 13 Meadows Soccer Complex Tallahassee 424 -- — 10 -- — — 10 James Messer Sports Complex Tallahassee 431 -- 11 — -- — — 11 Frank Brown Park Panama City Beach 535 -- 9 7 4 — — 20 Ashton Brosnaham Park Pensacola 616 — — 10 — — — 10 Grand Park Athletic Complex Myrtle Beach 679 -- 9 — -- — — 9 Average — — 5 10 11 29 6 9 22 North Collier Regional Park Collier County -- 2 5 8 -- - 4 Difference from average -3 -5 -3 -29 -6 -5 Source:Hunden Strategic Partners There are a number of complexes with similar characteristics that are capable of hosting soccer, baseball/softball and other field sports tournaments, and indoor tournaments in the surrounding region. Some are smaller local facilities that host few tournaments while others are larger sites that are able to attract teams from within a one-to-two-hour driving distance for a few annual tournaments. Others are large facilities that have established robust and exhaustive tournament schedules for local and regional traveling teams. In each case, local teams are offered usage based on calendar availability after tournaments are scheduled. Any association that can be made with an established family of travel teams known in the region will help crystalize relationships that could build premier tournaments, which is a necessity for success. These tournaments attract a significant number of non-local attendees and has a direct impact on the local hotel market through room nights generated. These facilities also organize local leagues and have local tenant groups to help supplement each facility's usage and financials. Collier County Sports Market&Needs Assessment Study Executive Summary-Page 12 May 23, 2016 New Business 7-a 16 of 39 r . strategic partners Sports Complex Industry Background In the United States several types of sport facilities and complexes exist for youth and adults,for recreational, competitive, interscholastic and intercollegiate sports and fitness activities. High schools, colleges and universities have facilities for the students of their schools, and these facilities often allow non-students to use the sports and recreational facilities for a fee. Municipalities and other local government entities own and operate recreational facilities with a wide range of services. Private sports and fitness facilities provide the public with fee-based sports and recreation opportunities. The advent of large, multi-sport youth and recreation complexes has been driven by several factors: the increase in travel sport programs and the recognition by communities that such relatively inexpensive complexes can generate significant economic impacts in the form of room nights and related travel spending. Travel Teams A major and growing trend in youth sports is the growth of elite or travel teams throughout the United States. Begun as a way to play a chosen sport in the summer months for high school team sports participants, the trend has increasingly become less tied to high school programs and has included younger players. In some sports, such as basketball and baseball, independent travel teams have become the most important forum for college recruiting and scouting. This has placed more and more emphasis on travel team sports for those players seeking scholarships to major Division I colleges, and even in a few instances going directly to professional sports after high school. Youth sport travel is one of the fastest growing segments of the travel industry, outpacing leisure travel overall, and growing numbers of families are finding their summer weekends filled with trips to tournaments and competitions. Although tournaments are being held year-round, there are a limited number of top-tier travel weekends families regularly travel long distances on. The following table shows the weekends families are regularly choosing to travel for sports. Table 8 Primary Travel Weekends Weekend Month Labor Day September Columbus Day October Thanksgiving November Xmas/New Years December MLK Weekend January Presidents Day February Easter March Memorial Day May Independence Day July Mothers Day May Source:Clancy's Sports,HSP Collier County Sports Market&Needs Assessment Study Executive Summary-Page 13 May 23, 2016 New Business 7-a 17 of 39 fix strategic partners The primary tournament weekends nationally are over extended holiday weekends. The month of August has very few events because travel season are ending and youth are returning back to school. The criticism of some aspects of travel teams,along with the growing cost and time commitment, may grow to force a slowdown of youth sports travel teams. However, presently travel teams are a large part of the existing youth sports culture and those teams will continue to be a major aspect of youth team sports in the near future. Several significant trends currently shape youth and adult recreational and competitive sports. • There is tremendous growth in participation by girls and women in the past three decades in many types of sports,especially softball,soccer and volleyball. • There is continued popularity of certain sports, including soccer, baseball and basketball. • There has been recent growth in popularity of certain sports, such as lacrosse and rugby, as well as the decrease in popularity of adult softball. Cricket is also increasing with continued immigration by South Asians. • There has been incredible growth in the popularity of regional and national tournaments for youth, creating travel and elite all-star teams. • With the increase in travel leagues,there has been a significant rise in the creation of multi-field and multi-discipline sports complexes to serve the local community and provide a venue for regional tournaments. These have generated thousands of weekend hotel room nights for their home communities. • There has been a trend toward less municipal and county involvement in certain sports programs due to budget and financial concerns, corresponding with the rise in private, for-profit organizations that provide outlets for those who can pay for the use of the facilities. However, more communities are spending economic development dollars to create tournament facilities, often with private participation and management. These trends show that recreational and youth sports and athletics are still growing in popularity. The trends also show that youth sports and recreational sports, historically a local, non-profit enterprise, has become more centralized, regional and sometimes national in scope. In many cases recreational and youth sports have become a business as well as an athletic endeavor. Tournament Market Analysis One major trend in youth sports is the rise of travel teams that participate in regional, statewide or multi-state tournaments. This trend has led to more youth being involved as a single-sport participant, especially as the participant ages and moves into higher skill levels above age 12 or 13.The result of this trend is that localities have begun to understand the economic benefits of hosting such tournaments. Therefore, more localities are developing athletic complexes with the intention of not only providing the local community with athletic opportunities, but economic benefits such as hotel room nights and restaurant spending. The athletic complexes are built with the intention to encourage regional, multi-day tournaments that will bring participants and families to the area to stay overnight and contribute to the local economy. Collier County Sports Market&Needs Assessment Study Executive Summary-Page 14 May 23, 2016 New Business 7-a 18 of 39 strategic partners The demands on the new multi-field parks are increasing due to increased competition. To attract regional and even national tournaments, the athletic complexes are adding amenities such as championship-quality fields, an arena-type field for playoffs and finals, and higher levels of quality in bathrooms, concessions and other facilities.These demands drive the costs of the facilities higher. Localities that construct such multi-field/court facilities can benefit from the travel teams, such as soccer, baseball, softball, basketball and volleyball. However, at some point specific areas could become saturated with multi-use fields. Supply will overtake demand and to remain competitive facilities will have to provide more services and a lower cost,which would then cause operating losses.The convention center industry is a recent victim of oversupply, due to communities attempting to race to the top in terms of larger facilities and amenities beyond what the economics of the industry could support. The industry now struggles due to oversupply. Clubs and sponsors throughout the country book up weekends virtually every month of the year hosting tournaments, thus allowing teams to travel or stay local and compete as much as they want. It's big business for many clubs and event owners that host events, and typically for the cities and counties where they're held. Many area tournaments will see repeat traffic from year to year, but with new and competing events popping up all the time,event owners and cities cannot become complacent. Event owners will market an event four to five months, while others will market year-round and start on the following year event as the current event is taking place. Clubs will enlist teams, coaches and staff to help spread the word about events, in part by talking to the coaches of the teams they face both locally and at out- of-town events. From a club perspective, a whole club may pitch in to sell an event to participants and to help run it, serving volunteer hours to make sure the fields are lined, facilities are kept clean and every need is met. A successful tournament pays off for clubs because it can be a significant revenue-generating event. Event revenues not only help the host clubs, it can be a boon for the local economy through spending at restaurants,gasoline stations, hotels, stores and more. Large events like tournaments are instrumental in funding and generating revenue for athletic complexes, but determining the ideal balance between tournaments, league and open use will be essential when managing a facility calendar. It is also important to identify the requirements and expectations of governing bodies and event organizers to better understand the level of events and activities a sports complex in Collier County can expect to attract. Hotel Market Analysis HSP profiled the local hotel market to understand its quality, performance, changes in character over time and other data that will help to understand the potential impact on sports tourism in Collier County. The following table shows the lodging summary of the Collier County area market-by-market class. Collier County Sports Market&Needs Assessment Study Executive Summary-Page 15 May 23, 2016 New Business 7-a 19 of 39 strategic partners Table 9 Lodging Summary: Collier County Rooms %of Hotels Rooms Avg. Avg.Age Market Class Total Rooms per Hotel Opening Year in Years Luxury 2,350 37% 9 261 Mar-88 28 Upper Upscale 1,119 18% 13 86 Feb-89 27 Upscale 935 15% 10 94 May-91 25 Upper Midscale 1,202 19% 11 109 Dec-82 33 Midscale 721 11% 13 55 May-75 41 Total/Average 6,327 100% 56 113 Apr-85 25 Source:Smith Travel Reasearch,Hunden Strategic Partners The market in total includes 6,327 rooms. More than a third of hotel rooms are luxury, followed by Upper Upscale and Upper Midscale representing more than a third collectively. The average age of these rooms is 25 years old. Logic suggests that the closer facilities are to hotels and restaurants, the better the match. The hotels must also be the right kind. Each event has its own housing requirements. Many team events are looking for "double doubles" and a free breakfast. The luxury market class represents approximately a third of the hotel market, which pose a challenge for event organizers seeking rooms during peak tourism periods or if other events are in town as well. However,there is a relatively even mix of quality and service type in the market. Unaccommodated demand is defined as demand that would have been captured by the market but for a lack of available or quality rooms. This demand is therefore deferred to later dates, accepts lesser-preferred accommodations, moves just outside the competitive set, moves its business to another area, or cancels plans altogether.Therefore, as new properties are added to the market, it is expected that this demand will be accommodated by the new supply, suggesting that when new hotels are added, they do not cannibalize existing market demand, but accommodate previously unaccommodated demand. While it is not possible to accurately predict all unaccommodated demand, a decent figure can be inferred from occupancy data. The following table shows the occupancy by day of the week per month for the twelve months of 2015. Days of the week with occupancy between 75 and 80 percent are shown in yellow, suggesting mild displacement and unaccommodated demand, while orange shows days with 80 to 90 percent occupancy, suggesting very likely displacement. Days in red are for times when occupancy was beyond 90 percent for the set, suggesting near-certain displacement. Collier County Sports Market&Needs Assessment Study Executive Summary-Page 16 May 23, 2016 New Business 7-a 20 of 39 ! II • I strategic partners Table 10 Occupancy Percent by Day of Week by Month:2015 Sunday Monday Tuesday Wednesday Thursday Friday Saturday Avg Jan-15 64.4% 72.5% 74,3% 76.6% 77.7% 77.9% 77.7% 74.4% Feb-15 80.1% 84.4% 87.8% 89.7%89.7% 87.7% Mar-15 75.3% 82.9% 86.1% 88.-1% 87.9% 87.6% 87.6% 85.1% Apr-15 64.4% 73.1% 76.5% 78.5% 78.0% 80.5% 81.9% 76.1% May-15 61.8% 59.5% 65.0% 67.4% 68.7% 76.1% 79.9% 68.3% Jun-15 49.7% 55.2% 57.7% 61.1% 61.1% 70.0% 74.8% 61.4% Jul-15 50.2% 59.6% 66.6% 64.2% 63.0% 71.7% 77.4% 64.7% Aug-15 42.6% 48.4% 54.7% 53.3% 53.3% 57.7% 62.5% 53.2% Sep-15 47.7% 43.9% 47.8% 49.0% 48.0% 57.0% 64.8% 51.2% Oct-15 52.3% 58.8% 60.9% 62.1% 61.2% 63.8% 66.2% 60.7% Nov-15 50.9% 59.8% 65.3% 69.0% 72.2% 74.3% 74.0% 66.5% Dec-15 59.5% 67.3% 65.8% 64.7% 65.6% 62.0% 67.4% 64.6% Average 58.2% 63.6% 67.1% 68.3% 69.1% 72.3% 75.1% Sources:Smith Travel Research Each cell is an average of four specific dates, for example Wednesdays in February averaged 90 percent occupancy. As shown, Wednesday through Saturday occupancy February 2015 through April 2015 was consistently high, with the majority of those days over 77 percent occupancy. Weekday occupancy is at its lowest during September ranging from 43 percent on Mondays up to 49 percent on Wednesdays. The seasonality demonstrates Collier County is a strong leisure market as well as healthy corporate demand during the week. The following table shows the ADR by day of the week per month for 2015. The yellow cells represent ADR values from $100 to $140, the orange cells represent values from $140 to $180, and the red cells are all values above$180. Collier County Sports Market&Needs Assessment Study Executive Summary-Page 17 May 23, 2016 New Business 7-a 21 of 39 1 . 11 ' 1 strategic partners Table 11 Average Daily Rate by Day of Week by Month:2015 Sunday Monday Tuesday Wednesday Thursday Friday Saturday Avg Feb-15 $ 306.79 $ 293.50 $ 290.90 $ 295.94 $ 307.30 $ 315.65 $ 318.76 $ 304.12 Mar-15 $ 332.81 $ 322.41 $ 334.21 $ 325.74 $ 335.44,, $ 335.25 $ 338.92 $ 331.89 Apr-15 $ 249.85 $ 234.45 $ 239.24 $ 25229 $ 275 ' $ 279.20 $ 265.36 $ 257.04 May-15 = °-- $ 162.36 $ 160.27 $ 163.43 $ 169.80 $ 174.86 Jun-15 $ 155.30 $ 143.21 $ 141.14 $ 141.75 $ 152.46 $ 168.83 $ 169.66 $ 152.46 Jul-15 $ 154.35 $ 144.06 $ 145.61 $ 148.01 $ 163.21 $ 176.44 $ 179.84 $ 159.15 Aug-15 $ 143.04 $ 137.86 $ 138.11 $ 136.73 $ 144.39 $ 154.98 $ 155.16 $ 144.42 Sep-15 $ 143.10 $ 122.80 $ 124.06 $ 127.77 $ 135.41 $ 152.96 $ 154.45 $ 136.47 Oct-15 $ 166.04 $ 156.30 $ 153.46 $ 156.24 $ 159.18 $ 166.07 $ 167.23 $ 160.98 Nov-15 $ 166.15 $ 160.81 $ 169.84 $ 179.39 $ 175.56 Dec-15 Average Sources:Smith Travel Research The highest average daily rates occur on Friday's and Saturday's in March, at $335.25 and $338.92, respectively. The market has considerable variance on a monthly basis, from an average of $136.47 in September to an average of$331.89 in July. The days of the week with the lowest ADR are Monday's and Tuesday's with an average between$193 and$195.Overall, Fridays have the highest ADR during the week. The Collier County hotel market is composed of a mix of market class options, however approximately one- third of the hotel inventory are luxury accommodations. There are enough quality hotels downtown, and the market is strong enough, that there is an opportunity for a successful hospitality package, if marketed right. Occupancy, rate and overall performance of hotels has improved to the point where group business, particularly youth sports tourism, could be priced out of the market and/or demand is so high that rooms will not be available.The sports tourism market is generally price conscious and usually seek hotel rates that are approximately$140 or less per night. As rates increase above this threshold, event organizers and potential visitors begin to look at other destinations. A compelling destination has the opportunity to offset this challenge by offering other unique experiences and amenities that cannot be had anywhere else. In short, if the County and event owners create attractive hotel packages for tournament participants in Collier County, there should be little reason for a family or team to leave the area for any need during their stay, beyond the beach,which is available within the County and within a short drive. Recommendations Based on the comprehensive analysis of the market, the needs of tournaments and leagues, the projected development of competitive and recreation athletic facilities, and the overall market, HSP's recommendations are targeted to meet Collier County's mission to provide a state-of-the-art venue that can provide adequate Collier County Sports Market&Needs Assessment Study Executive Summary-Page 18 May 23, 2016 New Business 7-a 22 of 39 strategic partners sports opportunities and economic impact for the local community and be a platform for regional and national events,while operating facilities with minimal public subsidy. The proposed recommendations are intended to optimize Collier County's ability to attract tournaments and support local organizations simultaneously, all while being accommodated on one site.The goal is to integrate critical elements that will optimize new sports facilities and increases economic activity from beyond the local area. The HSP Team collaborated with the Client and community stakeholders to identify potential sites and develop a development concept that best serves the community.After review and discussion, the team began to focus on outdoor facilities, based on the market indications of what was most needed and sensible. The details of each recommendation are presented below. Multipurpose Fields (Soccer, Football, Lacrosse, etc.) • Eight fields including one field that can be programmed as a championship field with seating to create a stadium atmosphere during high profile events. This offers sufficient fields for competition and practice during events. Tournament organizers typically schedule age/gender competitions using a pod format.Generally,the pod format is four-field units. • Fields should be lighted,which provides scheduling flexibility and extends the timeframe for daily use. Some organizations such as USYSA and NIRSA seek facilities with lights. It is suggested that installation should be in four-field units if programming limits the number of lighted fields. • The playing surface of the fields is suggested to be artificial turf. • The recommended site should be large enough to allow for future expansion. The expansion area should allow for at least eight additional multipurpose fields. Baseball/Softball Facilities • A standard rule of thumb for softball tournaments is one field for every ten youth teams and one field for every fifteen adult teams. Regional tournaments can range from 20 teams up to 60 teams. National tournaments have consisted up to 172 teams. It is suggested that the sports complex include eight diamonds. • Turf Type. It is recommended the baseball/softball fields be constructed with artificial turf. This allows for both softball and baseball use at all age and competition levels.Artificial turf provides maximum programming flexibility and minimizes the impact of inclement weather. • Field size. It is recommended that Collier County have fields with a minimum 300-foot fence. This meets the minimum needs for adult competitions while still acceptable for youth (which use a 200-foot fence distance). Portable fences can be installed for youth competitions if a shorter fence distance is desired.Additionally,the infield should also be designed so that the base paths can be adjusted to shorter distances for youth competition. • All fields should be lighted, which provides scheduling flexibility and extends the timeframe for daily use. This is an important feature for both youth and adult league and recreational play, which are largely scheduled during evening hours to accommodate community residents. Collier County Sports Market&Needs Assessment Study Executive Summary-Page 19 May 23, 2016 New Business 7-a 23 of 39 strategic partners Other Recommendations • Offer sufficient space for vendors/concessionaires to operate during events. • Parking. Common concern of tournament organizers is not enough parking. A common metric used for athletic facilities is to allocate 100 to 150 parking spaces (1.0— 1.5 acres) per field. In order to accommodate the parking needs for the recommended facilities, 1,600 to 2,400 parking spaces (16 to 24 acres)would need to be programmed onsite. Options for overflow parking and shuttling should be provided. • Concessions. Beyond the concessions that should be a part of the announcer/scorekeeper's booth for the diamond facilities, an additional set of concessions should be developed, at least one concession building for the multipurpose fields. Because of the size of soccer fields, a second concession/amenity building should be considered for these fields. • Changing/Locker Rooms. Changing/locker rooms should be provided, two for each sport, and these could be designed into the concession and restroom buildings. • Restrooms. These should be provided, at least one for each sport and designed in concert with locker rooms and concessions. • Areas for event organizers and staff. Event organizers need locations for event headquarters to conduct their business and meetings. Also, tournament officials and referees regularly do not have a base location to change or operate from. Two small meeting rooms, with bathrooms, should be provided for each sport. • Result/Scoreboards. Provide space for scorekeepers and a visible scoreboard for fields, one per sport. • Internet/Wi-Fi. Event organizers lose capacity and effectiveness when they do not have access to sufficient Internet bandwidth. The facility should host a specific Internet connection (preferably wireless). • It is recommended that governing bodies be consulted for their facility assistance resources in the design and layout process. Governing bodies such as USYSA offer free services to optimize the highest and best use for each particular sports facility design and layout, in accordance with their facility specifications. Additionally, many offer opportunities for grants that can be used to help offset design and potentially construction costs. Hotels,Restaurants and Retail • Hotel development should be encouraged in the immediate vicinity of the facility. This will mitigate the concern of the location of the facility away from the hotel cluster along Tamiami Trail. A hotel would serve multiple demand generators in Collier County, not just the sports facilities. • Convenience retail should be developed near the sports facilities. This should include a drug store at minimum. • Several restaurants should be developed near the proposed sports complex, including a coffee shop,two to three"fast casual"restaurants such as Subway or Panera as well as one or two full- Collier County Sports Market&Needs Assessment Study Executive Summary-Page 20 May 23, 2016 New Business 7-a 24 of 39 . r strategic partners service restaurants, such as a TGI Fridays or Chili's. These do not need to be national chains, but should cater to families with children. Site Analysis When considering potential sites for sports facilities within Collier County, there are a number of criteria that should be identified and clearly addressed as sites are considered.The site should benefit from high visibility and easy access from the major thoroughfares, although is not 100 percent necessary.Visitors traveling from outside the area must also be able to conveniently navigate through signage and landmarks as simply as possible. What is more important for the success of the development is that it be located near other support amenities, restaurants, hotels and have enough room for parking and overflow activities. In addition, the site must be large enough to accommodate large tournaments or multiple events and parking,and be inexpensive enough to make the development feasible,yet high quality enough to be a regional attraction. The following considerations would help to identify a preferred site for locating a new indoor athletic or multipurpose facility in Placer Valley. Urban Issues • Compatibility with Adjacent Land Uses: Land adjacent to potential site should not be used for low-density residential, where sensitivity of neighbors will be an issue, or noxious uses such as industry. Best case is tourism-related uses such as restaurants,transient housing and retail. • Facility ImageNisibility: Site offers good views of a possible new facility from one or more favorable vantage points. • Quality of User Experience: Visitors to the site are likely to have a pleasant experience, either because of scenic qualities of the site and surroundings, or because of vibrant urban development valued by visitors. • Proximity to Existing Hotels is often a key determinant of preferred sites. • Proximity to Dining/Retail/Entertainment is a secondary, but still very important criterion for selection of preferred sites. • Proximity to Existing Parking Resources: If it is possible to legally utilize off-site parking resources to satisfy some of the parking demand generated by the facility, this can help to reduce the land required and site development cost of the facility. • Business Development Potential (new/existing): An important urban consideration is whether land or available (vacant) buildings exist in proximity to the potential site such that new development of private businesses, housing,or retail could be catalyzed by the project. Transportation • Vehicular Access: An ideal site will be readily accessible to cars, buses and delivery vehicles using existing roadway systems. Proximate location to interstates and other major thoroughfares Collier County Sports Market&Needs Assessment Study Executive Summary-Page 21 May 23, 2016 New Business 7-a 25 of 39 4' strategic partners will provide easy access for visitors.Worst case is new roadways would be required; best case is existing roadways can handle expected traffic to the facility without modification. • Adequacy of Proposed Parking Strategy: The site, together with any usable off-site parking resources, should be able to accommodate the parking demand generated by the proposed facility. • Pedestrian Access: Is the site accessible to pedestrians (including disabled pedestrians)? Is there a good existing infrastructure of sidewalks, crosswalks and (if needed) protected intersections? • Public/Alternative Transit: Is the candidate site served by public transit on existing routes, or by alternative transit systems such as ferries, light rail, streetcars, people movers, trails, greenways,etc.? Site Factors • Site Size,Configuration, and Shape:The overall size and shape of the site must be conducive to the type of development proposed. Generally, developments will require adequate land for open space,detention, parking, landscaping,etc. • Potential Views from Site: Does the potential site offer unique vistas or prospects that add to its appeal? • Topography/Slope: Sites without steep slopes to allow construction of buildings and parking without excessive grading,cut,or fill is preferred. Extensive site work can be very extensive. • Geologic or Water Table Issues: Are there known issues with site geology(such as visible rock outcroppings)that would suggest difficulty in construction? Is the candidate site known to have a high water table that could require mitigation? • Archeological Resource Issues: Is the potential site likely to trigger required archeological investigation in its development or redevelopment?This would be triggered if the site was part of earliest known settlement of the community,or was otherwise known to be historically sensitive. • Demolition - Extent, Historic: Are there numerous structures that would have to be cleared to make the site suitable for development/redevelopment? If historic structures exist, local historic preservation or other groups may pose objections to development of the site. • Environmental Issues/Remediation: The potential site should consider environmental issues requiring remediation or making development difficult. In addition to known hazardous materials, wetlands,streamway or floodplain issues should also be considered. • Zoning/Regulatory Issues: Considerations should be given to the difficulty of zoning or land use changes if required. The best-case scenario is current zoning permits development of proposed facilities. • Potential for Expansion:The ability to accommodate future expansion of the facility, if warranted, must be considered. If not, adjacent undeveloped land will be assessed in order to understand if there is available for acquisition in the future. Collier County Sports Market&Needs Assessment Study Executive Summary-Page 22 May 23, 2016 New Business 7-a 26 of 39 strategic partners Cost Factors • Land Acquisition Cost: The best-case scenario is the Client already owns the land. Next best- case option is publicly-owned land that can be made available without a purchase transaction. Less than ideal situations are when identified sites are privately-owned.The worst-case scenario would be multiple private owners requiring parcel assembly. The costs to acquire privately- owned parcels can be very costly and not feasible options for the project. • Ability to Meet Proposed Schedule: Any encumbrances on the potential sites would make it difficult to place under development in accordance with proposed project timelines. The following table shows potential sites identified and assessed by the HSP Team, Client and County officials and stakeholders to determine a possible location for expanded and/or new facilities. Table 12 Collier County Site Options Approximate Site Ownership Size(Acres) Suitability Hussey Parcel Private 2,547 Land use and infrastructure challenges,privately-owned Immokalee Airport Collier County 692 Land use and infrastructure challenges,committed to alternative use Resource Recovery Business Park Collier County 344 Dedicated land use,restrictive covenants 1-75 County Tract Collier County 306 Land use and infrastructure challenges,County-owned Water/Sewer Site at Orangetree Collier County 216 Committed to alternative use City Gate Private 153 Large enough,privately-owned Future Vanderbilt Beach Road Extension Park Collier County 122 Lacks proximity to activity nodes,current infrastructure challenges Collier County Fairgrounds Collier County 68 County-owned,land use challenges North Collier Regional Park Collier County 60 County-owned,land use challenges Manatee Park Collier County 60 County-owned,land use challenges Future School Site School Board 60 Land use challenges,committed to alternative use Thomasson Drive School Site School Board 60 School board-owned,land use challenges Big Corkscrew Island Regional Park site Collier County 59 Lacks proximity to activity nodes,development plans underway Hacienda Lakes Private 50 Site too small Randall Curve Parcel Collier County 48 Site too small Magnolia Pond Drive Private 46 Site too small Swamp Buggy Grounds Private 45 Site too small First Assembly Church Private 43 Site too small Shady Hollow Collier County 43 Site too small East Gateway Private 37 Site too small Marco Island Group Private 30 Site too small I-75/Alligator Alley Private 30 Site too small Collier Blvd Mixed Use Private 25 Site too small GG Commerce Park Private 25 Site too small Marco Vision and Stewardship Private 24 Site too small Amerisite Private 18 Site too small North Naples Middle School School Board 13 Site too small Veterans Memorial School School Board 8 Site too small Ave Maria Private Varies Lacks proximity to activity nodes Source:Collier County Approximately 29 sites throughout Collier County were reviewed and assessed as possible opportunities. There are 11 Collier County-owned, 14 privately-owned and four School Board-owned sites reviewed during Collier County Sports Market&Needs Assessment Study Executive Summary-Page 23 May 23, 2016 New Business 7-a 27 of 39 c strategic partners the process. Sites ranged from less than ten acres to more than 2,500 acres. The physical requirements of the recommended facilities and fields suggest a minimum site size of approximately 60 acres. Based on the above general criteria and the need for approximately 60 acres to accommodate the recommended facilities as well as parking, the HSP Team identified seven sites to test fit the recommended facilities. The following table assesses the seven scenarios based on physical metrics as well as important factors event organizers consider when selecting facilities for events. Table 13 Collier County Site Summary Ownership Development Access& Size Potential for Mitigation Est.Time to Hotels F&B Nearby Site Visibility Expansion Costs Development Closest Node #of Hotels #of Rooms 1-75 County Tract Collier County New Excellent 305.6 Yes TBD Short-to Mid-term <1.5 miles 7 832 Yes City Gate Private New Excellent 153.0 Yes TBD Mid-term <1.5 miles 7 832 Yes Collier County Fairgrounds I Big Corkscrew Regional Park Collier County New Poor 127.0 Yes TBD Mid-to Long-term >11.5 miles 1 91 No Future Vanderbilt Beach Road Extension Park Collier County New Poor 122.4 Yes TBD Long-term >11.5 miles 1 91 No North Collier Regional Park Collier County Expansion Excellent 60.0 Limited TBD Short-term <3.5 miles 4 523 Yes Manatee Park Collier County New Good 60.0 Limited TBD Mid-term >5.0 miles 2 101 Yes Thomasson Drive School School Board New Excellent 60.0 Limited TBD Mid-term <5.0 miles 10 907 Yes Source:Collier County Property Appraiser Office,Hunden Strategic Partners The following discussion analyzes the conditions for development of a sports facility to better provide for Collier County and the benefits of related offshoot business, for ease of traveling from outside the county, potential group demand, the local business community and any unaccommodated demand from nearby sports and tournament complexes. The positive and negative aspects of each site were assessed taking into account the proposed developments,Collier County,surrounding community and existing facilities. The following figure illustrates the proposed sports complex sites. Collier County Sports Market&Needs Assessment Study Executive Summary-Page 24 amomminimorm May 23, 2016 New Business 7-a 28 of 39 strategic partners Fi.ure2 Collier County • � Athletic Park Potential Sites � -BE C°AINTY---� �} Collier County I' COLLIER COUNTY op Fairgrounds/ I Big Corkscrew 75 " 11. Regional Park Inuit , North Collier F. Regional Park; a^ Future Vanderbilt Beach Road Extension Park Site North Naples -? Golden c�saa Gate �iu f ofMex'ZCo Center City Gate --- ^ 1.75 County Tract Naples 84 N PICAYUNE STRAND t L Thomasson Naples STATE FOREST Drive School Site Manor +ti &Manatee Park After review and discussion of the seven scenarios, the HSP Team identified the 1-75 County Tract, City Gate, and North Collier Regional Park as the options that can accommodate the proposed recommendations and have supportive amenities in close proximity. Collier County Sports Market&Needs Assessment Study Executive Summary-Page 25 May 23, 2016 New Business 7-a 29 of 39 I . i1 ' I strategic partners Example Development Scenario The following figure shows an example schematic design of the 1-75 County Tract site. Figure 3 I I t I I , tet I I 11- - I � I T''' '. ' t , . ., „_,IEil , • rl i 1 ! c,.., : , , ,, ,. , : i . .... . ,, ,, ..t. • PROPOSED PEW urnirAno.PAWN MN•••••4.•� J 1-75 COUNTY TRACT J: •i•nw.•oR�... MI IIIIMMOVINIONIOS 1/1.01•14011101 © 11111 T O R t,0.R Collier County Sports Market&Needs Assessment Study Executive Summary-Page 26 May 23, 2016 New Business 7-a 30 of 39 strategic partners The following figure shows estimated magnitude of costs for the 1-75 County Tract site. Table 14 1.75 County Tract Sports Complex Estimated Order of Magnitude Costs Item Unit Quantity Price Subtotal Site Preparation(60%of Site) CY/SY 294,575 $50 $14,728,750 Fill,demucking,clearing/grubbing(assumes 3 ft.depth-no geotechnical) $14,728,750 Fields Field 16 $600,000 $9,600,000 Sub-grade,drainage,profile,irrigation,seeding,lighting,fencing,miscellaneous $9,600,000 Infrastructure 1 Support Irrigation building Building 1 $12,000 $12,000 Field House Building 1 $600,000 $600,000 Baseball Tower Building 2 $450,000 $900,000 Electrical Distribution on Site(40%of Site) SF 1,767,454 $2.00 $3,534,908 Parking Space 1,440 $3,000 $4,320,000 Roadway LF 4,195 $1,900 $7,970,500 General Landscaping SF 2,458,176 $2.25 $5,530,896 Hardscape(non-vehicular) SF 30,000 $12.00 $360,000 General Site Lighting(parking/roadway/walkway areas) SF 809,730 $4.00 $3,238,920 Site Signage Allowance Lump Sum 1 $100,000 $100,000 $26,567,224 Subtotal $50,895,974 Contingency(15%) $7,634,396 Total Allowance $58,530,370 'Other Costs Not Included:Off-Site Utilities,Design,Permit Fees Reports,Investigations Environmental,Mitigation Tree,Wildlife Protection Water Features, Drainage Features(wells,retention)Artificial Turf,Scoreboards Source:BEAArchitects Inc.,Hunden Strategic Partners The recommended full build out development cost is estimated to be$58.8 million. The site preparation costs are estimated at nearly$15 million.The assumption of wetlands and other environmental issues are expected to add costs to development of a site like the 1-75 County Tract. The field costs are estimated at$9.6 million, while infrastructure and support costs are estimated at$26.5 million. The estimated costs are assumed to be accounted for in the site work, infrastructure and contingency costs. It is important to note, the costs are estimations and it is highly recommended the appropriate environmental studies are conducted to determine the amount of wetland and imperiled species mitigation is required on the site.Above costs are general allowances for"order-of-magnitude"construction costs for preliminary budgeting only.The cost information is not based on a sufficiently developed site-specific project design, nor has it been vetted with Collier County local contractors. Site preparation costs may increase due to site conditions and recommendations of geotechnical engineer. Phased Development The construction of sports complexes across the country is on the rise. However, municipalities are developing sports complexes differently either all at once or through phasing different portions over time. There are numerous factors such as overall project cost, financing, land control, single sport vs. multi-sport Collier County Sports Market&Needs Assessment Study Executive Summary-Page 27 May 23, 2016 New Business 7-a 31 of 39 -t strategic partners facility, expansion vs. new build, demand growth and others that impact the decision-making process on whether to phase the construction of a sports facility. A phased development of the recommendations is an option. The phased development could include a modest expansion of an existing facility such as North Collier Regional Park before making a larger investment into a new tournament facility. For example, this would allow the County to increase multipurpose and/or diamonds at North Collier Regional Park in order to improve the park's competitiveness regionally and ability to accommodate larger events at one site. A phased development will not immediately provide the "home-run" facility necessary to enter the ultra- competitive pursuit to secure regional and national events. However, it will provide Collier County the opportunity to accommodate growth in demand, secure more events, and provide more time to develop a strategic plan to fund and develop a destination tournament facility, if sports facility development is a priority for the community. Governance and Management These types of facilities are significant businesses and must be responsive to the needs of the market.When well run,they can generate net income for the owner. If treated as a public amenity,they can cause significant financial deficits, which would be covered by the owner— in most cases the public sector. The goal for the complex will be to both generate economic and fiscal impacts as well as maximize revenue and minimize expenses. The management staff of the sports complex will be one of the most critical elements to the success of the facility. Management must be as good of external marketers and champions for the facility as they are operators. The ability to maximize hotel usage is key to the economic and fiscal impact of the facility within the boundaries of Collier County.The tourism arm of the city and county, Florida's Paradise Coast Convention & Visitors Bureau, should continue to enhance the symbiotic relationship area sports complexes to orchestrate tournament bids, housing (hotel) management and destination packages that funnel spending and impact to area hotels and other businesses. One option that can help bring some clarity to the sales and management process would be a funding source from hotel room nights. Other sports facilities have created options where local hotels offer a combined room block and for every hotel room purchased in the block, a portion of the room rate is directed toward the sports complex. It is assumed the sports complex would receive a portion per room night for each 'local' room night generated. Given that the sports complex is generating the room nights, finding ways to return some of these impact funds to the sports complex will help sustain it financially. These proactive, market-based and tourism-responsive steps will help the sports complex succeed as a competitive market-based operation,even if owned publicly. Collier County Sports Market&Needs Assessment Study Executive Summary-Page 28 May 23, 2016 New Business 7-a 32 of 39 strategic partners Sports Marketing Plan The review of facilities and the conversations with the key stakeholders in Collier County exposed some facility and seasonality weaknesses but also provided some strong opportunities to strengthen Collier County as a great place to "live and play" as well as to "visit and play". The challenge in putting together recommendations on impactful marketing and business development tactics rests in one word that becomes a thread in objectives..."Clarity". For Collier County this will mean: • Clarity in Vision • Clarity in Goals&Objectives • Clarity in Responsibilities • Clarity in Evaluation Metrics In order to strengthen Collier County sports tourism and develop the reputation of the community as both a premier leisure and sports tourism destination, a comprehensive and long-term marketing and public relations strategy needs to be devised and implemented by a combination of stakeholders,which may include leaders from the City, Convention and Visitors Bureau, Park District and other key members of the community.Collier County has the opportunity to be known as a destination of important sports events, enhance the appeal of the area and drive economic impact to the county, region and state. Demand and Financial Projections Based on the feedback provided by club directors, national governing bodies and tournament organizers, the demand and financial projections assumed the following. • Eight multipurpose fields. • Eight baseball/softball diamonds. • Site should allow for future expansion of at least eight more multipurpose fields and four diamonds. • Operating Assumptions • The facility will be municipally owned. • The facility will be managed by a third-party entity. This entity will be charged with proactively programming the facility as well as oversee the day-to-day operations. • The facility is assumed to be operated in a first-class manner by the parties who have operated similar facilities. • User groups and event organizers will be proactively engaged to utilize and host events at the facility. • Programming Assumptions • All eight multipurpose fields will be artificial turf.The diamonds will have artificial turf. Collier County Sports Market&Needs Assessment Study Executive Summary-Page 29 May 23, 2016 New Business 7-a 33 of 39 strategic partners • All fields will have lights to allow for evening use. • Demand assumed a mix of newly created and existing events. Existing events assume an event that already occurs annually in the market is relocated to or hosts a portion of the event at the new sports complex. • Programming and demand considered the seasonality of sports, the primary tournament weekends throughout the year, as well as the existing annual events in the Collier County area. • Programming and demand considered the seasonality of the hotel market occupancy, rate and overall performance. Projections assumed hotel market conditions are conducive to accommodating youth sports tourism demand. The following table shows the number of annual events assumed for each user group. Collier County Sports Market&Needs Assessment Study Executive Summary-Page 30 May 23, 2016 New Business 7-a 34 of 39 I I, strategic partners Table 15 Projected Number of Events-Collier County Sports Complex Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Soccer Competitive Existing Tournament 3 3 3 4 4 4 4 4 4 4 Competitive New Tournament 2 2 2 3 3 3 3 3 3 3 Local New Tournament 1 2 2 2 3 3 3 3 3 3 Youth Soccer Leagues(Spring&Fall) 24 24 24 24 24 24 24 24 24 24 Camps/Programs 6 8 10 10 10 10 10 10 10 10 Practices 28 28 28 28 28 28 28 28 28 28 Adult Soccer Leagues(Spring&Fall) 20 20 20 20 20 20 20 20 20 20 High School RegionaVState Soccer Events' 2 2 3 3 3 4 4 4 4 4 Total 86 89 92 94 95 96 96 96 96 96 Baseball Competitive Existing Tournament 3 3 3 3 3 3 3 3 3 3 Competitive New Tournament 4 4 5 5 6 6 6 6 6 6 Local New Tournament 2 2 3 3 4 4 4 4 4 4 Youth Baseball Leagues(Spring&Fall) 24 24 24 24 24 24 24 24 24 24 Camps/Programs 6 10 12 12 12 12 12 12 12 12 Practices 28 28 28 28 28 28 28 28 28 28 High School RegionaVState Baseball Events' 2 2 3 3 4 4 4 4 4 4 Total 69 73 78 78 81 81 81 81 81 81 Softball Competitive Existing Tournament 2 2 2 2 2 2 2 2 2 2 Competitive New Tournament 2 3 4 5 6 6 6 6 6 6 Local New Tournament 2 2 2 3 3 3 3 3 3 3 Youth Softball Leagues(Spring&Fall) 24 24 24 24 24 24 24 24 24 24 Camps/Programs 6 8 10 10 10 10 10 10 10 10 Practices 28 28 28 28 28 28 28 28 28 28 Adult Softball Leagues(Spring&Fall) 20 20 20 20 20 20 20 20 20 20 High School RegionaVState Softball Events* 2 2 2 2 3 3 3 3 3 3 Total 86 89 92 94 96 96 96 96 96 96 Football Competitive Existing Tournament 2 2 2 2 2 2 2 2 2 2 Competitive New Tournament 2 2 2 3 3 3 3 3 3 3 Local New Tournament 1 1 2 2 3 3 3 3 3 3 Youth Football Leagues(Spring&Fall) 20 20 20 20 20 20 20 20 20 20 Camps/Programs 6 8 10 10 10 10 10 10 10 10 Practices 24 24 24 24 24 24 24 24 24 24 High School RegionaVState Football Events" 0 0 0 0 0 0 0 0 0 0 Total 55 57 60 61 62 62 62 62 62 62 Lacrosse Competitive Existing Tournament 1 1 1 1 1 1 1 1 1 1 Competitive New Tournament 0 0 2 2 2 2 2 2 2 2 Local New Tournament 0 1 1 2 2 2 2 2 2 2 Youth Lacrosse Leagues(Spring) 16 16 16 16 16 16 16 16 16 16 Camps/Programs 4 6 8 8 8 8 8 8 8 8 Practices 24 24 24 24 24 24 24 24 24 24 High School RegionaVState Lacrosse Events* 1 1 2 2 2 2 2 2 2 2 Total 48 50 54 55 55 55 55 55 55 55 Other Other Sporting Events 4 6 8 8 8 8 8 8 8 8 Collier County Events 1 1 2 2 3 3 4 4 4 4 Other Non-Sport Events 2 2 3 3 4 4 5 5 5 5 Total 7 9 13 13 15 15 17 17 17 17 Total Events 351 367 389 395 404 405 407 407 407 407 *Tournament Events 31 33 40 45 51 52 52 52 52 52 Source:Various Sports Organizations,Hunden Strategic Partners As shown, there are projected to be approximately 407 events in the stabilized year, including approximately 52 tournaments. Each season, practice and league event is considered one event occasion. A 12-week season would account for 12 events. Collier County Sports Market&Needs Assessment Study Executive Summary-Page 31 May 23, 2016 New Business 7-a 35 of 39 1 ... I strategic partners The next table shows the total number of visitors (participants and spectators) expected at the sports complex. Table 16 Projected Total Visitors(Players,Coaches,Families)-Collier County Sports Complex Year 1 Year2 Year 3 Year 4 Year 5 Year 6 Year 7 Year8 Year 9 Year 10 Soccer Competitive Existing Tournament 8,160 8,323 8,490 11,546 11,777 12,012 12,253 12,498 12,748 13,003 Competitive New Toumament 3,754 3,866 3,982 6,152 6,337 6,527 6,723 6,925 7,132 7,346 Local New Toumament 1,711 3,525 3,631 3,740 5,778 5,951 6,130 6,314 6,503 6,698 Youth Soccer Leagues(Spring&Fall) 32,789 32,789 32,789 32,789 32,789 32,789 32,789 32,789 32,789 32,789 Camps/Programs 884 1,191 1,504 1,519 1,534 1,549 1,565 1,580 1,596 1,612 Practices 9,148 9,148 9,148 9,148 9,148 9,148 9,148 9,148 9,148 9,148 Adult Soccer Leagues(Spring&Fall) 5,148 5,148 5,148 5,148 5,148 5,148 5,148 5,148 5,148 5,148 High School RegionaVState Soccer Events' 377 377 566 566 566 754 754 754 754 754 Total • 61,971 64,367 65,257 70,607 73,076 73,879 74,509 75,155 75,818 76,498 Baseball Competitive Existing Tournament 8,160 8,323 8,490 8,659 8,833 9,009 9,189 9,373 9,561 9,752 Competitive New Toumament 7,066 7,278 9,370 9,651 11,929 12,286 12,655 13,035 13,426 13,829 Local New Toumament 3,422 3,525 5,446 5,610 7,704 7,935 8,173 8,418 8,671 8,931 Youth Baseball Leagues(Spring&Fall) 23,184 23,184 23,184 23,184 23,184 23,184 23,184 23,184 23,184 23,184 Camps/Programs 884 1,489 1,804 1,822 1,841 1,859 1,878 1,896 1,915 1,935 Practices 6,699 6,699 6,699 6,699 6,699 6,699 6,699 6,699 6,699 6,699 High School Regional/State Baseball Events' 386 386 580 580 773 773 773 773 773 773 Total 49,802 50,884 55,573 56,205 60,962 61,746 62,551 63,378 64,228 65,102 Softball Competitive Existing Tournament 4,760 4,855 4,952 5,051 5,152 5,255 5,361 5,468 5,577 5,689 Competitive New Toumament 3,533 5,458 7,496 9,651 11,929 12,286 12,655 13,035 13,426 13,829 Local New Toumament 3,422 3,525 3,631 5,610 5,778 5,951 6,130 6,314 6,503 6,698 Youth Softball Leagues(Spring&Fall) 27,324 27,324 27,324 27,324 27,324 27,324 27,324 27,324 27,324 27,324 Camps/Programs 884 1,191 1,504 1,519 1,534 1,549 1,565 1,580 1,596 1,612 Practices 7,623 7,623 7,623 7,623 7,623 7,623 7,623 7,623 7,623 7,623 AMP Softball Leagues(Spring&Fall) 17,280 17,280 17,280 17,280 17,280 17,280 17,280 17,280 17,280 17,280 High School RegionaVState Softball Events' 359 359 359 359 538 77,808 78,475 79,162 79,867 80,593 Total 65,185 67,615 70,168 74,416 77,158 77,808 78,475 79,162 79,867 80,593 Football Competitive Existing Toumament 2,208 2,252 2,297 2,343 2,390 2,438 2,487 2,536 2,587 2,639 Competitive New Toumament 1,584 1,632 1,680 2,596 2,674 2,754 2,837 2,922 3,010 3,100 Local New Toumament 792 816 1,680 1,731 2,674 2,754 2,837 2,922 3,010 3,100 Youth Football Leagues(Spring&Fall) 5,192 5,192 5,192 5,192 5,192 5,192 5,192 5,192 5,192 5,192 Camps/Programs 1,056 1,422 1,795 1,813 1,831 1,850 1,868 1,887 1,906 1,925 Practices 1,505 1,505 1,505 1,505 1,505 1,505 1,505 1,505 1,505 1,505 High School RegionaVSlate Football Events' 0 0 0 0 0 0 0 0 0 0 Total 12,337 12,818 14,150 15,180 16,267 16,493 16,726 16,964 17,209 17,461 Lacrosse Competitive Existing Tournament 1,581 1,612 1,645 1,678 1,711 1,745 1,780 1,816 1,852 1,889 Competitive New Tournament 1,382 1,424 2,933 3,021 3,112 3,205 3,301 3,400 3,502 3,607 Local New Toumament 672 685 699 1,426 1,455 1,484 1,514 1,544 1,575 1,606 Youth Lacrosse Leagues(Spring) 3,643 3,643 3,643 3,643 3,643 3,643 3,643 3,643 3,643 3,643 Camps/Programs 352 533 718 725 733 740 747 755 762 770 Practices 2,614 2,614 2,614 2,614 2,614 2,614 2,614 2,614 2,614 2,614 High School RegionaVState Lacrosse Events' 193 193 386 386 386 386 386 386 386 386 Total 10,437 10,705 12,638 13,494 13,653 13,817 13,986 14,158 14,335 14,516 Other Other Sporting Events 730 1,116 1,518 1,549 1,579 1,611 1,643 1,676 1,710 1,744 Collier County Events 1,550 1,550 3,100 3,100 4,650 4,650 6,200 6,200 6,200 6,200 Other Non-Sport Events 1,200 1,200 1,800 1,800 2,400 2,400 3,000 3,000 3,000 3,000 Total 3,480 3,866 6,418 6,449 8,629 8,661 10,843 10,876 10,910 10,944 Total Visitation 203,212 210,256 224,204 236,351 249,745 252,404 257,090 259,694 262,368 265,113 'Total Toumament Visitation 53,523 58,416 68,313 80,356 91,495 94,048 96,476 98,971 101,534 104,168 Source:Various Sports Organizations,Hunden Strategic Partners Total attendance is projected to increase from more than 200,000 to approximately 265,000 by stabilization, depending on the number of tournaments held. Nearly 105,000 attendees are projected from tournaments by the tenth year. Collier County Sports Market&Needs Assessment Study Executive Summary-Page 32 May 23, 2016 New Business 7-a 36 of 39 I Is • I strategic partners Financial Projection The next table is a consolidated estimate of revenue and expense for the sports complex. Table 17 Collier County Sports Complex-Financial Projections(thousands of inflated dollars) Fiscal Year Item Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Operating Revenue Rental Fees $604 $673 $752 $802 $855 $881 $912 $940 $968 $997 Net Concessions $34 $38 $46 $53 $62 $65 $70 $74 $77 $82 Net Novelties $2 $2 $3 $3 $4 $4 $5 $5 $5 $5 Advertising and Sponsorship $48 $67 $103 $106 $109 $113 $116 $119 $123 $127 Total Revenue $689 $780 $904 $965 $1,031 $1,063 $1,103 $1,138 $1,173 $1,211 Operating Expense Fixed Salary-Permanent Staff $290 $299 $308 $317 $326 $336 $346 $357 $367 $378 Salary-Part-Time/Seasonal Staff $100 $103 $106 $109 $113 $116 $119 $123 $127 $130 Benefits-Permanent Staff $96 $99 $102 $105 $108 $111 $114 $118 $121 $125 General and Administrative/Other $92 $95 $98 $101 $104 $107 $110 $113 $117 $120 Marketing Advertising $45 $46 $48 $49 $51 $52 $54 $55 $57 $59 Utilities $120 $124 $127 $131 $135 $139 $143 $148 $152 $157 Facility Maintenance $331 $341 $351 $362 $373 $384 $395 $407 $419 $432 Security $25 $26 $27 $27 $28 $29 $30 $31 $32 $33 Insurance $45 $46 $48 $49 $51 $52 $54 $55 $57 $59 Operating Expenses $1,144 $1,178 $1,213 $1,250 $1,287 $1,326 $1,366 $1,407 $1,449 $1,492 Facility Reserve $34 $37 $43 $47 $51 $52 $54 $55 $57 $59 Net Operating Income(Deficit) ($490) ($435) ($352) ($332) ($307) ($315) ($317) ($324) ($332) ($340) Source:Hunden Strategic Partners The model assumes events will pay daily, hourly or complex fees to use the facility, based on fees charged at comparable facilities as well as current Collier County Parks and Recreation Department fee schedules. However, anchor tenant leagues may pay a lower rental rate, similar to how an anchor retail tenant in a mall pays lower rent per square foot as they guarantee consistent usage and demand. This is assumed to be negotiated on a case-by-case basis due to different needs of fields and time as well as amount of usage. Collier County Sports Market&Needs Assessment Study Executive Summary-Page 33 May 23, 2016 New Business 7-a 37 of 39 strategic partners Summary of Impacts The table below shows the summary of impacts from new spending and visits to the Collier County area. Table 18 Summary of Impacts 20-Years Stabilized Year Net New Spending (millions) Direct $320 $14.8 Indirect $82 $3.8 Induced $66 $3.0 Total $468 $22 Net New Earnings (millions) From Direct $118 $5.4 From Indirect $7 $0.3 From Induced $5 $0.2 Total $129 $6.0 Net New FTE Jobs Actual From Direct 362 345 From Indirect 13 13 From Induced 36 35 Total 412 392 Collier County Taxes Collected (000s) Tourism Development Tax(4.0%) $5,301 $248 Collier County Total $5,301 $248 Construction Impact (000s) Total Spending $18,614 Direct Labor Spending $21,071 Job-Years,Actual 114 Source: Hunden Strategic Partners In total, the sports complex is estimated to generate $468 million in total spending over 20 years. New earnings are projected to total $129 million over the period, supporting 412 full-time equivalent positions during that time. The local taxes collected over the period are projected to total approximately$5.3 million in Collier County. The construction impact totals more than $18.6 million in impact from materials spending locally and more than$21 million in spending from earnings as well as 114 construction job-years. Conclusion There is an opportunity to capture a piece of the burgeoning youth sports tournament activity at a new development in Collier County. The focus is on building an efficient and smart operating that maximizes revenue and impacts while minimizing operating expenses. This will ensure the net impact on the community is positive and long lasting. Collier County Sports Market&Needs Assessment Study Executive Summary-Page 34 May 23, 2016 New Business 7-a 38 of 39 strategic partners Report Layout • Executive Summary • Chapter 1 Collier County Facilities Overview • Chapter 2 Economic and Demographic Analysis of Collier County • Chapter 3 Local Sports Facility Supply and Demand Analysis • Chapter 4 Regional Sports Facility Supply Analysis • Chapter 5 Tournament Opportunity Analysis • Chapter 6 Hotel Market Overview • Chapter 7 Recommendations • Chapter 8 Sports Marketing Plan • Chapter 9 Demand and Financial Projections • Chapter 10 Economic, Fiscal&Employment Impact Analysis About Hunden Strategic Partners Hunden Strategic Partners is a full service real estate development advisory practice specializing in destination assets. With professionals in Chicago and Indiana, Hunden Strategic Partners provides a variety of services for all stages of destination development in the following primary areas: • Real estate market and financial feasibility and financial consulting • Owner's representation and operating consulting • Strategy and master planning • Public incentive analysis • Economic,fiscal and employment impact analysis(cost/benefit) • Economic and tourism policy/legislation consulting • Organizational development • Research and statistical analysis • Developer solicitation and selection; Private management company solicitation and selection Hunden Strategic Partners professionals have provided all of the above services for hundreds of client projects worldwide for the public, non-profit and private sectors. In addition, our professionals have prior professional career experience in municipal and state government, economic and real estate development, real estate law, hotel operations and non-profit management. Over 80 percent of our clients are public Collier County Sports Market&Needs Assessment Study Executive Summary-Page 35 May 23, 2016 New Business 7-a 39 of 39 strategic partners entities, such as municipalities, counties, states, convention bureaus, authorities and other quasi-government entities empowered to conduct real estate,economic development and tourism activities. Limiting Conditions HSP relied on primary and secondary sources of information for the assumptions made in this report and assumes these sources to be accurate. Assumptions created for the analysis were based on the data available to HSP during the study period as well as professional judgment. The Project is assumed to be owned and operated in a first-class manner by the parties who have operated similar facilities. No responsibility is taken for unforeseen events occurring after the date of the analysis, including war and terror attacks, natural disasters and major economic recessions. This report is intended to be used as a tool for decision-making by the contracting parties related to this Project and for no other purpose. Collier County Sports Market&Needs Assessment Study Executive Summary-Page 36 May 23, 2016 New Business 7-b 1 of 4 EXECUTIVE SUMMARY Recommendation to approve the Letter of Agreement(LOA) between Southwest Heritage,Inc. and Collier County for leasehold improvements to a railroad car at Naples Depot to house the Greater Naples Chamber of Commerce Visitor Information Center, approve all budget amendments, and make a finding that the project expenditure promotes tourism. OBJECTIVE: Approve the LOA in support of these improvements to a railroad car at the Naples Depot. CONSIDERATIONS: The Greater Naples Chamber of Commerce desires to move their downtown Naples Visitor Information Center location to the Naples Depot property on 5th Avenue South in Naples. The Depot is a Collier County Museum with a railroad theme. Next to the Depot Building are three railroad cars. A former dining car is undergoing renovation to become a restaurant. The former baggage car sits across the parking lot from the dining car and is attached to a caboose. None of the cars have been used for some time. The Naples Chamber would like to occupy the baggage car for its new visitor information center. The Chamber has obtained preliminary drawings and elevations and remodeling costs for the interior of the baggage car including an ADA compliant entrance ramp, air conditioning, flooring and wall covering totaling $100,000. Since that at time, it has been determined that the renovation cost could run up to $200,000 due to the need to add air conditioning and other historically significant improvements. These leasehold improvements are authorized tourist development tax expenditures. The Naples Chamber will enter into a sub lease with the County through the Museum Division who in turn lease the Depot and baggage car from Southwest Heritage, Inc. The attached Letter of Agreement (LOA) between the County, Chamber and Southwest Heritage needs a recommendation from the TDC to move forward to the BCC for approval. The Tourism Division will work with the County Museum and Facilities Divisions to begin the construction drawings and construction bid phases to the baggage car in compliance with the Purchasing Policy as soon as we have BCC approval on the LOA. FISCAL IMPACT: Funding for up to $200,000 in leasehold improvements to the baggage car will be paid for using Tourism Division Fund # 184 or Fund 196, requiring a budget amendment and BCC approval. LEGAL CONSIDERATIONS: This proposed expenditure is an authorized use of the tourist development tax if the required finding is made that the expenditure promotes tourism. Section 125.0104(5) (a) 4, Fla. Stat., provides the authorized use of the tourist development taxes including: To fund convention bureaus, tourist bureaus, tourist information centers, and news bureaus as county agencies or by contract with the chambers of commerce or similar associations in the county, which may include any indirect administrative costs for services performed by the county on behalf of the promotion agency. In addition, Ordinance No. 92-60, as amended, provides funding for County-owned museums (Category C1), as follows: CATEGORY C. To acquire, construct, extend, enlarge, remodel, repair, improve, maintain, operate or promote one or more County owned or operated museums or municipal owned museums that are owned and operated by not for profit organizations and open to the public. May 23, 2016 New Business 7-b 2 of 4 This item has been approved as to form and legality and requires majority vote for approval. If it is discovered that funds need to be re-allocated within the Ordinance, then a super-majority vote of the Board of County Commissioners is required to re-allocate funds. —CMG RECOMMENDATION: Recommendation to approve the Letter of Agreement (LOA) between Southwest Heritage, Inc. and Collier County for leasehold improvements to a railroad car at Naples Depot to house the Greater Naples Chamber of Commerce Visitor Information Center, approve all budget amendments, and make a finding that the project expenditure promotes tourism. SUBMITTED BY: Jack Wert, Tourism Director Attachments: LOA between Southwest Heritage,Inc., Collier County and the Greater Naples Chamber of Commerce. May 23, 2016 New Business 7-b 3 of 4 April 22,2016 Collier County Board of County Commissioners do Jack Wert,Division Director, Tourism 3299 Tamiami Trail East • Naples, FL 34112 Re: Lease Agreement between Southwest Heritage, Inc. and Collier County (dated 3/22/2005) Proposed Changes to Naples Depot Museum and Approval Dear Board of County Commissioners: Pursuant to the terms of the above referenced lease agreement, Southwest Heritage, Inc. has the right to prior approval for any modifications to the museum premises. The lease provides: "Prior to making an non-routine changes, alterations, additions or improvements to the Demised Premises, LESSEE will provide to LESSOR all proposals and plans for alterations, improvements, changes or additions to the Demised Premises for LESSOR'S prior written approval specifying in writing the nature and extent of the desired alteration, improvement, change,or addition,along with the contemplated starting and completion time for each project." The Collier County Tourism Division, working with the Naples Chamber of Commerce, proposes to construct a Visitors' Welcome Center in an unused train car at the Naples Depot Museum. The Tourism Division has provided the proposals and design plans for the Visitors' Welcome Center in compliance with the lease agreement. I have reviewed the proposals and design plans and met with Jack Wert and other authorized persons to discuss. The parties agree that Southwest Heritage, Inc. will continue to be consulted during the design and construction phases of this project. The goal of Southwest Heritage, Inc. is to maintain the historic integrity of the rail car,and the parties agree to achieve this goal. This letter meets the approval requirements of the lease agreement, and I certify that I am authorized to provide the approval of Southwest Heritage,Inc. Sincerely, cit. 57-79"‘44/.. odge McKee II 7/-4. President, Southwest Heritage, Inc. CC: Jack Wert, Division Director,Tourism [04-MUS-01111/1246046/1] May 23, 2016 New Business 7-b 4 of 4 IN WITNESS WHEREOF, the Sub-Lessee and County/Lessee have hereto executed this Sub-Lease the day and year first above written. AS TO THE SUB-LESSEE: GREA NAPL S CHAMBER F COMMERCE By: /C,o 51 iL .4 LA'' Wi s(signature) X ei b(r.-/ L'Eo "T aS4e) (Print Name and Title) (print name ,Witness(signature) Lei Lcc. 41>D L- (print name) AS TO THE County/Lessee : ATTEST: BOARD OF COUNTY COMMISSIONERS, DWIGHT E. BROCK,Clerk COLLIER COUNTY, FLORIDA By: By: ,Deputy Clerk DONNA FIALA, CHAIRWOMAN Approved as to form and legality: Colleen M. Greene Assistant County Attorney Reviewed and approved: Sou " s H ge, c. [04-MUS-01111/1223305/1] Page 11 of 13 May 23, 2016 New Business 7-c 1 of 55 EXECUTIVE SUMMARY Tourist Tax Grant Application Review and Recommendation for FY 17 Category B ($73,000)and Category C-2 ($411,176) and make a finding that these expenditures promote tourism OBJECTIVE: Review and make recommendations to the Board of County Commissioners for Tourist Development Tax Category B and C-2 grant applicants for FY 17. CONSIDERATIONS: Tourism Grant Applications were made available on our County Tourism website in February and were due April 29, 2016. In accordance with the Grant Guidelines, the applications were reviewed by Tourism Department staff to verify they met the Grant Guidelines and then by the County Attorney's Office for legal sufficiency. Based on these reviews,Tourism staff has made suggestions below on the funding level for each applicant. Category"B"-Marketing& Events Grants Naples,Marco Region of Antique Automobile Club of America,Inc. (AACA) This 501 c (4) organization applied last year and was awarded a $10,000 grant. We have just received their reimbursement request and they report 232 entries for their March 19, 2016 event at Lorenzo Walker Technical College. They had projected 1,000 room nights, but we do not yet have their final report. Their request is for $13,000 in promotional assistance with the AACA Antique Auto Show at Naples Depot. Funding will be used for national and Florida specific advertising in antique auto magazines and websites. The organization is projecting 1100 overnight visitors, 1,000 hotel room nights. They have not projected TDT revenue or visitor spending. Staff recommends funding for FY 17 at$13,000 for their event in 2017. Betterment Association of the Everglades The association is the organizer of the annual Everglades City Seafood Festival in 2017. They applied for a grant in 2015 for $25,000. They are asking for advertising assistance for the 2017 event. They have other event expenditures such as beer cups that we are not able to reimburse pursuant to our grant guidelines. Staff recommends funding for FY 17 at$15,000 Kiwanis Club of Pelican Bay,Naples The request to assist in funding promotional efforts for the third annual Bacon Fest at Naples Airport, The two previous events have primarily attracted local attendees, but the Kiwanis Club feels that with out of market advertising they can attract 200-300 overnight visitors for their November 2016 event. Staff recommends $25,000 for out of area advertising of the event for FY 17. Old Naples Waterfront Association This application is to promote the annual Stone Crab Festival in Tin City to kick off the Stone Crab season in October. The Association has received grant funding in 2012 - $10,000, 2013 - $20,000 and 2014-$20,000. The event will be promoted in regional efforts with billboards,radio and social media. The outlined promotional expenses meet the grant guidelines, and staff recommends $20,000 for the October 2016 festival which is in FY 17. May 23, 2016 New Business 7-c 2 of 55 Category C-2-Non County Owned/Operated Museums Artis Naples This application is for a shared event with Naples Botanical Garden. They are each applying for exhibit acquisition and promotional expenditures for an Origami in the Garden event that will run from October to May in both venues. Each organization has had past grants using Category C-2 funds. Origami is the art of paper designs and will be a unique event for our area. The expenditures requested meet the grant guidelines and staff recommends funding for FY 17 at $150,000 for each organization. Naples Botanical Garden Please refer to the information above for Artis Naples which is the sharing venue for this unique exhibit. The expenditures requested meet the grant guidelines and staff recommends funding for FY 17 at$150,000 for each organization. Golisano Children's Museum of Naples C'mon is applying for a grant to acquire and to promote two traveling exhibits to the museum in 2016-2017. One is called Klutz's Amazingly Immature,and the other is either Clifford or Curious George, depending on availability. C'mon has received grants in 2006 - $125,000; 2008 - $150,000; 2009 -$75,000; 2010 - $100,000; 2014 -$100,000. The promotional expense meet the grant guidelines, but the staff costs do not, so staff is recommending funding for FY 17 at $111,176. FISCAL IMPACT: Funding for Category B marketing grants in the amount of$73,000 and for Category C-2 of$411,176 is included in the proposed FY 17 Tourism Division's budget. LEGAL CONSIDERATION: This item has been approved as to form and legality and requires majority vote for approval.—CMG RECOMMENDATION: To recommend BCC approval of the above Category B marketing grant applications in the amount of $73,000 and the Category C-2 Non-County Owned Museum grant applications in the amount of $411,176 and make a finding that these expenditures promote tourism. SUBMITTED BY: Jack Wert, Tourism Director Attachments: (1)4 Cat.B and 3 Cat. C-2 Grant Applications (2)Grant Application Recap (3)FY 17 Grant Guidelines for B and C-2 County Attorney Legal Considerations on each application May 23, 2016 New Business 7-c 3 of 55 COLLIER COUNTY GOVERNMENT TOURIST DEVELOPMENT COUNCIL GRANT APPLICATION CATEGORY"B"MARKETING OR EVENT GRANTS FY 16-17 I GENERAL INFORMATION To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting,the following questions must be answered in full. f IN kl E- AUfb m o a(LEz Grua o4c--A- (1) LEGAL NAME OF ORGANIZATION(, P Q t�5 M \-PQ.Ct -) t O t (2) NAME OF PROJECT OR EVENT a t+ttN o A L- �} ( ()1 C__ S`1.ovi C� (3) Contact Person's Name: (U O&N£ \CUft-N s l I-t-E T eP DT Phone#:2_39 &42()19-7 Cell Phone# 2_ 39 ' 7 31aa E-mail Address: � 44 O S 7 I ►tE Li' 114-61-•e. O (4) COMPLETE ADDRESS OF ORGANIZATION: STREET 2$ CITY V ftPeS ST ZIP 34 It 3 PHONE: 2439 (ay-kb 17 FAX: X_ WEBSITE: IJ AT LCs R-R-Ci A-4CA 0 R6 (5) ORGANIZATION'S CHIEF OFFICIAL'S NAME: YLISL I ki I RF TITLE:(VKE' t��iJ� Address if different from above: PHONE: FAX: E-Mail: (6) ORGANIZATIONAL STRUCTURE: 9QNON-PROFIT ( )GOVERNMENT AGENCY ( )FOR-PROFIT ORGANIZATION (7) GRANT AMOUNT REQUESTED: $ 1 0 OLS. (8) PROJECT YPE(Check all that apply) ( PROMOTIONAL MATERIALS(Brochures,flyers,website) 5 May 23, 2016 New Business 7-c ' 4 of 55 (MARKETING PROGRAM(Advertising,Public Relations, Digital or Social Media) ( )OTHER(Describe) (9) If the entir,Tourist Tax funding request cannot be funded,may the project be restructured with less funding? ( YES ( )NO (10). PROJECT DESCRIPTION: describe in detail the project for which funding is requested R f�itcvoC.. Ao-{-o (II c e t,--E Stt-s ) f I+t S+t RIC_. C lk-2S (11).APPLICANT'S GRANT HISTORY: Have you received previous grant assistance from the Coll' County Tourist Development Council? (VIYES ( )NO. If"Yes",specify the year(s),the project name,the amount of the grant awarded and the number of visitors and hotel room nights generated by the grant activity. YEAR 20It, PROJECT/EVENT NAME t' [ S 00 14-el.) (OlJ �.1 PREVIOUS GRANT AMOUNT$ ��C) (3-.1.)\) y #VISITORS ATTRACTED: 11� #HOTEL ROOM NIGHTS GENERATED tort Please add additional year gran details below using the format above. If you have previously received funding from the TDC,please attach a copy of your FINAL STATUS REPORT including attendance,economic impact and other information that will assist the tourism staff to evaluate your prior experience. (12).OTHER FUNDING SOURCES: List the sources and amounts of confirmed other funds and planned revenue sources to support the amount of the grant.Tourist Tax grant funds cannot be the sole source of funding. Mk: Pt* -s Mekkeo $ i 51 -Re_6(o o : cs $ ( ) (33 o� 41c()__IL SOS 00ec $ (SA w Ck $ ) 6'' IBJ P t. Pa $ I TOTAL OTHER FUNDS. $ —1—FrAN ( Pr Ih l U D c9kol `,� (13) Provide projections of the Direct Economic Impact this project will have on Collier County using the event calculator available on County website at http://www.colliergov.net/index.aspx?page=847. Projected#of Overnight Visitors � 5N Hotel Room Nights .4471) Tourist Tax Revenue$ Direct Visitor Spending$ Economic Impact:$ 6 ' May 23, 2016 New Business 7-c 5 of 55 PROJECT BUDGET RECAP INCOME SOURCES: (1.1) ) 0-1TOURIST DEVELOPMENT TAX GRANT REQUEST $ I 3 I tri TOTAL ADDITIONAL FUNDING SOURCES(From#12 previous page) $ %=1.O( ow OTHER INCOME SOURCES ''.-- e5--),) PCI( Dfi5 $ 7• TOTAL INCOME-ALL SOURCES $ l inn) w PROJECT EXPENSES: Intended Uses of Tourist Tax Grant Funds: Please refer to authorized and unauthorized uses on page 2. Provide an itemized summary indicating the intended use of Tourist Development Tax(TDT)funds. Please be as explicit as possible,including planned cities where advertising or promotional materials will be placed.Indicate the total amount you plan to spend for each category or promotion. Uke additional sheets if necessary. (tttTE.R±i s(0) L or I} dakei fo#3 3 5 C ° I L 3 L cLa $ 0-7 IA) L: i .. • • i. L it,A - $ L V1 n 'Poo--CIA FAH* P* $ Total Tourist Tax Grant Expenses Planned: $ 3 , tnyv w 0'1 ?Riot B.12-0C-U RCd . (5T21 �W T E- �T o-�-IkFA CARuCk S-c-V 1.033 ( Other Project Expenses not using Tourist tax grant funds: Sem $ 9 leve-4 OLL $ 4 , oA3\) w e-$1,3itt.d-e1, 40-‘) 0-,)...1.e ol,,,,Ne-n i2,40,t1 7V1. i J� ukilcl t1 la $ L16, Total Other Project xpenses: $ TOTAL PROJECT EXPENSES $ 1 I 0-\)\) w U' Profit(Loss) $ 4 l 7 May 23, 2016 ' New Business 7-c 6of55 CERTIFICATION Please attach a copy of the Corporate Minutes or proof of authority authorizing this application for Tourist Tax Grant funds for the purposes stated in this application I have reviewed this Application for Grant Funds from Collier County for FY 2016-17. I am in full agreement with the information contained herein and have the authority to request this funding on behalf of the organization. To the best of my knowledge, the information contained in this Application and its attachments is accurate and complete. Chi-f Officer(ortwow•Ad -PP): a A z� 1- A, Signature V 11 C Nt \.- C ► Printed Name and Title 29 2c Ito Date Organization S%}et 7( esignee) � zf Signature f lL 10 Ai-L`( Printed Name and Title lovt fro( (c Date 8 May 23, 2016 New Business 7-c 7 of 55 Naples Marco Island Region of the Antique Automobile Club of America, Inc. Yvonne Rhoads President 28 West Pelican St Naples, Fl 34113 To:Collier County Tourist Development Council and the County Convention and Visitors Bureau 2660 N. Horseshoe Drive#105 Naples,Fl.34104 Dear Kelly Green, This sheet will answer questions for my final status report. This indeed was a first time project in conjunction with Collier County. It also was a first ever in Naples National Winter Antique Automobile Meet. We advertised and utilized the following hotels and resorts; La Quinta Downtown 1555 5th Ave South,Naples Bay Resort 1500 5th Ave South,Holiday Inn Express 1785 5th Ave South, Hawthorn Suites 3557 Pine Ridge Road,Ramada Inn of Naples 1100 Tamaimi Trail, and La Quinta East 185 Bedzel Circle. Total impact to the area in terms of revenue would be almost impossible to guess at. We brought 230 car owners and their guests in from all parts of the country. We brought in 160 judges from out of the area plus their spouses. We brought in 3 to 4,000 visitors for a one day event. The number from out of Collier County were at least 60 percent. Our biggest problem was space........totally ran out of space to park visitors. We enlisted the local boy scout troop to assist. They were wonderful. Our advertising in the mentioned prior letter brought us major media attention. All of our advertising has been paid in full. Our local sponsors were the main source of funding for this project. We are looking forward to our next major show which is already scheduled at the Naples Depot on Fifth Avenue on March 18,2017. That show will be our 29th major event in Naples. The improvement we could make the most use of would be help with parking space...we have a lot of handicap needs....elderly needs...family needs....everyone loves our shows. Very truly yours, Yvonne Rhoads President r 25 03 02:03a p.1 May 23,2016 COLLIER COUNTY GOVERNMENT New Business 5 TOURIST DEVELOPMENT COUNCIL GRANT APPLICATION 8 of 555 CATEGORY"B"MARKETING OR EVENT GRANTS FY 16-17 I GENERAL INFORMATION To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. (1) LEGAL NAME OF ORGANIZATION 1)-0a,,,,,,Au- nx 3,y . sk-Tht. Evzc4teitS cme..L4L. (2) NAME OF PROJECT O EVENT Eu.2� PS9t( _ V (3) Contact Per on's Name: Cji,vb ) 5$ Phone #: ,,3q-'5-51(D a Cell Phone # Eva be-fro 0 C oct. 1 . c .e-, E-mail Address: (4) COMPLETE ADDRESS OF ORGANIZATION: STREET 3)5 Caber at CITYCJSST 4. ZIP 3(i 09 PHONE: - S-- -77 FAX: - (el s=a-aq 9 Evttj l ziAsSea0bc1 i=e -ii vai . Or TEB SIT E: (5) ORGANIZATION'S CHIEF OFFICIAL'S NAME: C. u I f5$ TITLE: r-e ckrd' Address if different from above: Qu ars Pdt•v-e PHONE: ,g1-'qp5 ---5-7/E FAX: Mar 25 03 02:03a p.2 -rr�• �1� a11uU.[1L or tree grant. Tourist Tax grant, May gess 7-c cannot be the sole source of funding. 9 of 55 ,es $ $ (& ) Saie4 ___?)-4-6 lie s $ 4- ;q4+O 6 lerce,t ( 71i r 11C° TOTAL OTHER FUNDS: $ (13)Provide projections of the Direct Economic Impact this project will have on Collier County us event calculator available on County website at http://www colliergov net/index. x 'ngthe �P Page=�7. Projected#of Overnight visitors k f Hotel Room Nights ' L S Tourist .no 06 Tax Revenue$ D '. my ,c� X70 �' Direct Visitor Spending$ �-/ p6, US Economic Impact$ PROJECTRY YF RECA i ENCOME_SMIRCESI TOURIST DEVELOPMENT TAX GRANT REQUEST $ TOTAL ADDITIONAL FUNDING SOURCES (From #12 previous page) $ OTHER INCOME SOURCES /4-a& TOTAL INCOME - ALL SOURCES kyla)146/ $ PROJECT EXPENSES: c " Intended Uses of Tourist Tax Grant Funds: Please refer to authorized and unauthorized uses on page 2. Provide an itemized summary indicating the intended use of Tourist Development Tax (TDT) funds. Please be as explicit as Mar 2503 02:03a p.3 E-Mail: E\/g - o) 1 f , (�✓.'% May 23, 2016 (6) ORGANIZATIONAL STRUCTURNON-PROFIT ( )GOVERNMENT AGENCY Pss 7-5 E ( )FOR-PROFIT ORGANIZATION 10 of 55 (7) GRANT AMOUNT REQUES 1 : $ 0?5 OC.SIJ" (8) PROJECT TYPE(Check all that apply) k5(PROMOTIONAL MATERIALS(Brochures, flyers,website) 0 MARKETING PROGRAM(Advertising,Public Relations,Digital or Social Media) ( )OTHER(Describe) (9) If the entire Tourist Tax funding request cannot be funded, may the project be restructured with less funding? YES ( ) NO (10). PROJECT DESCRIPTION: describe in detail the project for which funding is requested (11).,APPLICANT'S GRANT HISTORY: Have you received previous grant assistance from the Collier County Tourist Development Council? YES ( )NO.If"Yes",specify the year(s),the project name,the amount of the grant awarded and the number of visitors and hotel room nights generated by the grant activity. YEAR ,O 15 PROJECT/EVENT NAIVIE YazieS ..&t� C)c fest vaLA PREVIOUS GRANT AMOUNT$ R5 f ODO �D #VISITORS ATTRACTED: / 7 #HOTEL ROOM NIGHTS GENERATED 2 ! c D / i S Please add additional year grant details below using the format above. If you have previously received funding from the TDC, please attach a copy of your FINAL STATUS REPORT including attendance, economic impact and other information that will assist the tourism staff to evaluate your prior experience. (12). OTHER FUNDING SOURCES: List the sources and amounts of confirmed other funds and planned revenue sources Mar 25 03 02:03a Ma 23, 20p.4 16 possible, including planned cities where advertlslsiness 7-c promotional materials will be placed. Indicate the total 11 of 55 amount you plan to spend for each category or promotion. Use additional sheets if necessary_ 3tyis be $5., 2a_dc o S* .6 s Lc, ea. el-2tea. $ /5,x.°0 I Co. , iYl(frtrae Cv. Th9de Co. i9ddvAV-f61. i)4 Lu►i? nud, rnu bop_ hictv, 47K Visd rs - ► $ 5 oll ov,,r 9►at jet Qi_) Total Tourist Tax Grant Expenses Planned: $ �S� Uw Other Project Expenses not using Tourist tax grant funds: Pi' 15 Dux- Expense Total Other Project Expenses: TOTAL PROJECT EXPENSES Profit (Loss) Mar 25 03 02:03a P•7 May 23, 2016 New Business 7-c 12 of 55 CERTIFICATION Please attach a copy of the Corporate Minutes or proof of authority authorizing this application for Tourist Tax Grant funds for the purposes stated in this application I have reviewed this Application for Grant Funds from Collier County for FY 2016-17. I am in full agreement with the information contained herein and have the authority to request this funding on behalf of the organization. To the best of my knowledge, the information contained in this Application and its attachments is accurate and complete. Chief 0 icer (or d Mgnee): Signature Clan) L j 5 S Printed Name and Title 4l glil cv Date Organization Secretary (or designee) • tir P � Signature a1 C ,4, �vr 5 Printed Name and Title 4)2-4 14 Date 8 May 23, 2016 New Business 7-c 13 of 55 COLLIER COUNTY GOVERNMENT TOURIST DEVELOPMENT COUNCIL GRANT APPLICATION CATEGORY"B" MARKETING OR EVENT GRANTS FY 16-17 I GENERAL INFORMATION To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting,the following questions must be answered in full. (1) LEGAL NAME OF ORGANIZATION Kiwanis Club of Pelican Bay,Naples (2) NAME OF PROJECT OR EVENT BaconFest Naples (3) Contact Person's Name: Alan Beckner,Chairman Phone#: 239-293-0104 Cell Phone#239-293-0104 E-mail Address: cookingwithalan@aol.com (4) COMPLETE ADDRESS OF ORGANIZATION: STREET 2065 Painted Palm Drive Naples, FL 34119 PHONE: 239-272-5122 FAX: 239-261-6965 WEBSITE: BaconFestNaples.com (5) ORGANIZATION'S CHIEF OFFICIAL'S NAME: Jake Walker TITLE President Address 776 Vanderbilt Road Naples, FL 34108 PHONE: 239-253-5293 FAX: E-Mail: jake.walker@colliersheriff.org (6) ORGANIZATIONAL STRUCTURE: (X)NON-PROFIT ( )GOVERNMENT AGENCY ( )FOR-PROFIT ORGANIZATION (7) GRANT AMOUNT REQUESTED: $25,000 (8) PROJECT TYPE(Check all that apply) 5 May 23, 2016 New Business 7-c 14 of 55 (X ) PROMOTIONAL MATERIALS(Brochures, flyers,website) (X)MARKETING PROGRAM(Advertising, Public Relations, Digital or Social Media) ( )OTHER(Describe) (9) If the entire Tourist Tax funding request cannot be funded,may the project be restructured with less funding? (X )YES ( )NO (10). PROJECT DESCRIPTION: describe in detail the project for which funding is requested+ Over the last several years,bacon has been a food that draws very large crowds of people to events and festivals throughout the United States. BaconFest Naples, Southwest Florida's premier daylong charitable family festival,celebrates all things bacon while raising money to help end childhood hunger in Collier County(#EatBaconFeedaAChild). We were just notified that we were runner-up in Gulfshore Lifes's"Best of'edition for Family Fun Activities! BaconFest Naples, sponsored by the Kiwanis Club of Pelican Bay, is a three-year-old event that continues to grow. It will again be held at the Naples Airport. In the first two years BaconFest Naples focused on attracting local guests.In our first year(2014)we attracted 3,000 people primarily from Collier County and mostly through word of mouth. Last year, by moderate use of broadcast media and an enhanced social media presence we exceeded 5,000 guests that were mostly local. We were able to determine from pre event sales that we drew from at least 27 other Florida cities,20 states and 2 other countries. In this,our third year,we anticipate hosting 7,000 guests. The Collier County Tourist Development Council Grant will enable us to expand our media reach to other parts of Florida and to bacon lovers throughout the Southeastern United States,attracting new people to Collier County. BaconFest Naples appeals to a diverse group of people by offering a variety of experiences and activities as it salutes all things bacon. Guests can enjoy a variety of bacon themed offerings from our food vendors;quench their thirst with bacon infused libations, or various beers,wine,and soft drinks;and purchase a variety of bacon related merchandise. We currently have verbal commitments from many of last year's vendors because of their positive experiences with the organizers and the patrons of this event. The sponsoring organization,The Kiwanis Club of Pelican Bay, is part of an international service organization whose mission is"to serve children, one child and one community at a time." So we are intentionally a family oriented event with children under the age of 12 admitted at no charge. Our"Pigpen Bounce House Play Zone," is an area completely devoted to entertaining those 12 and under,featuring free bounce-houses,slides, face-painting,a rock climbing wall,and other activities sure to please our younger guests. For the enjoyment of our older patrons the event features an all day long concert series,bacon-eating contests(various age groups)split the pot raffles and other prizes,celebrity judging,a fan favorite voting for the best bacon themed foods, photo booths,and a variety of birds and other animals on display. We are proud of and work hard to make this a day that families can have fun together while helping to alleviate childhood hunger right here in Collier County. Net proceeds from last year's event went to three local non-profit organizations, St. Matthews House for their work in feeding local homeless families,to Blessings in 6 May 23, 2016 New Business 7-c 15 of 55 a Backpack and Pan-Florida Challenge-both of whom distribute supplemental food for weekends to feed many food insecure Collier County elementary school children. Nowhere is prettier than Naples in the fall and no food draws loyal fans like bacon. So we believe that with a Collier County Tourist Development Council Grant, BaconFest Naples can become a regional draw by enticing our neighbors from other parts of Florida and folks from neighboring states to come for the weekend, increasing hotel occupancy, dining and shopping in Collier County. There is already a buzz on social media and we anticipate releasing our tickets in the near future. (11).APPLICANT'S GRANT HISTORY: Have you received previous grant assistance from the Collier County Tourist Development Council? ( )YES (X)NO. If"Yes", specify the year(s),the project name,the amount of the grant awarded and the number of visitors and hotel room nights generated by the grant activity. YEAR PROJECT/EVENT NAME PREVIOUS GRANT AMOUNT$ -0- #VISITORS ATTRACTED: # HOTEL ROOM NIGHTS GENERATED Please add additional year grant details below using the format above. If you have previously received funding from the TDC,please attach a copy of your FINAL STATUS REPORT including attendance,economic impact and other information that will assist the tourism staff to evaluate your prior experience. (12).OTHER FUNDING SOURCES: List the sources and amounts of confirmed other funds and planned revenue sources to support the amount of the grant. Tourist Tax grant funds cannot be the sole source of funding. Revenue sources include ticket sales, booth fees,beverage sales, merchandise sales,contest fees and sponsorships. We expect these to total approximately$82,000. We are at the start of soliciting our sponsors. Based on our sponsorships last year and the buzz around this year's event we are anticipating cash sponsorships of$40,000. We have currently have in-kind sponsorships of around$25,000 and are continuing to solicit additional sponsorships. TOTAL OTHER FUNDS: 147,000 (13) Provide projections of the Direct Economic Impact this project will have on Collier County using the event calculator available on County website at http://www.colliergov.net/index.aspx?page=847. Projected#of Overnight Visitors 200-300 Hotel Room Nights 100-200 Tourist Tax Revenue$ Direct Visitor Spending $50,000+ Economic Impact: $ 178,000 PROJECT BUDGET RECAP 7 May 23, 2016 New Business 7-c 16 of 55 INCOME SOURCES: TOURIST DEVELOPMENT TAX GRANT REQUEST $25,000 TOTAL ADDITIONAL FUNDING SOURCES(From#12 previous page) $147,000 OTHER INCOME SOURCES $ TOTAL INCOME-ALL SOURCES $ 172,000 PROJECT EXPENSES: Intended Uses of Tourist Tax Grant Funds: Please refer to authorized and unauthorized uses on page 2. Provide an itemized summary indicating the intended use of Tourist Development Tax(TDT)funds. Please be as explicit as possible,including planned cities where advertising or promotional materials will be placed.Indicate the total amount you plan to spend for each category or promotion. Use additional sheets if necessary. Web Site development $8,000 Social Media, SOE,Digital Marketing $1,000 Radio,TV,Comcast, mugs,Goodie Bags $8,000 Billboards $8,000 The area's that we plan on targeting are Punta Gorda north to the Tampa Metro area and the East Coast of Florida including the Miami area north as well as states bordering Florida Tourist Tax Grant Expenses Planned: $25,000 Other Project Expenses not using Tourist tax grant funds: Stage,Sound systems,generators,tents,tables,chairs $30,000 Signs, EMS,law enforcement,lighting, $ 5,000 Childrens"Pigpen"area $ 5,000 Port-o-Lets,Hand washing area's,garbage collecting $ 6,000 Merchandise costs,printing,beverage costs, equipment and trailer rentals,ticketing costs, $39,000 Local advertising costs and various rentals from In kind sponsors $25,000 TOTAL PROJECT EXPENSES $110,000 Profit(Loss) $37,000 8 May 23, 2016 New Business 7-c 17 of 55 CERTIFICATION Please attach a copy of the Corporate Minutes or proof of authority authorizing this application for Tourist Tax Grant funds for the purposes stated in this application I have reviewed this Application for Grant Funds from Collier County for FY 2016-17. I am in full agreement with the information contained herein and have the authority to request this funding on behalf of the organization. To the best of my knowledge, the information contained in this Application and its attachments is accurate and complete. Chief Offf fic�er(or designee): / , ` r /e4 Signature Alan Beckner,President Elect,Kiwanis Club of Pelican Bay if-X1.440 Date Org zation Se �e { esignee) `/G4lG - Signature g nature/ Sandra Rogers,Secretary Date 9 May 23, 2016 New Business 7-c 18 of 55 COLLIER COUNTY GOVERNMENT TOURIST DEVELOPMENT COUNCIL GRANT APPLICATION CATEGORY"B" MARKETING OR EVENT GRANTS FY 16-17 I GENERAL INFORMATION To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. (1) LEGAL NAME OF ORGANIZATION G\ei ( 1t� via r- -\- Rssodah t?(\ (2) NAME OF PROJECT OR EVENT Shy Crr.Rr, k►Y (3) Contact Person's Name: _y y 'Vet, en Phone#:.;2. -61-1(1 ')S Cell Phone# .2 73c) _49 '3-"7Fl q,5` E-mail Address: rr, ey e ,nrir\c sLrtt.bs (4) COMPLETE ADDRESS OF ORGANIZATION: o, _v lA„ , J STREET 1 9 DD 5 ' Ave, Sv �1 CITY tial cs ST fit., ZIP 34109 PHONE: 1lrne, — FAX: - hunt — WEBSITE: u(A,Ct?;, s` Cameoth,\,71.t.. �'rq (5) ORGANIZATION'S CHIEF OFFICIAL'S NAME: a?Scc' . erksT TITLE: -Pft— l4A— Address if different from above: SGi��_ Citi G PHONE: ?39 - 3-a 9.0tc. FAX: E-Mail: :)i &scrr Co (YAR+&e.csur sh apt.. CSIYA (6) ORGANIZATIONAL STRUCTURE: (,'NON-PROFIT ( )GOVERNMENT AGENCY ( )FOR-PROFIT ORGANIZATION (7) GRANT AMOUNT REQUESTED: $ ; O,.cC (8) PROJECT TYPE(Check all that apply) (6ROMOTIONAL MATERIALS(Brochures, flyers, website) 5 May 23, 2016 New Business 7-c 19 of 55 VMARKETING PROGRAM(Advertising,Public Relations, Digital or Social Media) () OTHER(Describe) (9) If the entire Tourist Tax funding request cannot be funded,may the project be restructured with less funding? VYES ( )NO (10). PROJECT DESCRIPTION: describe in detail the_project for which funding is requested IC hey {' re;•,-nctE -i-ourr Ccyn � t (oi t,er Ja1ni .-( 4-Ye 2'i;. kc #2r+,5; d- Pcmv+-:v -eve- (rcb ce5*s \I 5 COK .nVe►v,n9 bL:5;fc55e5 en aro ccroixtA the (....6+er-rmilt. 5,cne Crc '5, r cern;55;�1 , cm+erfiq,nn-en+, J??nctc5, cc ,.' FRverme5, cc+;v';4,P5 r'Ore.. (11). APPLICANT'S GRANT HISTORY: Have you received previous grant assistance from the Collier County Tourist Development Council? (0 YES ( )NO. If"Yes", specify the year(s),the project name,the amount of the grant awarded and the number of visitors and hotel room nights generated by the grant activity. lc13, 2ciW YEAR PROJECT/EVENT NAME 5-to^+1C (2.-CA) IC S-h v0.\ )O,C4 201 )D 000 ,61 nc-r rec revL TJl PREVIOUS GRANT AMOUNT$ 1)(12".OirtWC/ � �' / `� (e t,•�b;��sernerti-) #VISITORS ATTRACTED:1 Q,000 #HOTEL ROOM NIGHTS GENERATED iklYii-t ,'('-) Please add additional year grant details below using the format above. If you have previously received funding from the TDC,please attach a copy of your FINAL STATUS REPORT including attendance, economic impact and other information that will assist the tourism staff to evaluate your prior experience. (12). OTHER FUNDING SOURCES: List the sources and amounts of confirmed other funds and planned revenue sources to support the amount of the grant. Tourist Tax grant funds cannot be the sole source of funding. n L � �?(lii n\e C.C�s c ,c$ ✓1116 f) C ,- $ $ $ $ TOTAL OTHER FUNDS: $ u. {C%C% (13) Provide projections of the Direct Economic Impact this project will have on Collier County using the event calculator available on County website at http://www.colliergov.net/index.aspx?page=847. Projected#of Overnight Visitors \ ,CtO Hotel Room Nights Tourist Tax Revenue $ ;1Y„00,v,") Direct Visitor Spending$ v;nY„n n,,;rl Economic Impact: $ J�,,Sc .1 S 6 May 23, 2016 New Business 7-c 20 of 55 PROJECT BUDGET RECAP INCOME SOURCES: COO TOURIST DEVELOPMENT TAX GRANT REQUEST $ O , TOTAL ADDITIONAL FUNDING SOURCES(From#12 previous page) $ 5—Cf. OTHER INCOME SOURCES $ TOTAL INCOME-ALL SOURCES $ 500 PROJECT EXPENSES: Intended Uses of Tourist Tax Grant Funds: Please refer to authorized and unauthorized uses on page 2.Provide an itemized summary indicating the intended use of Tourist Development Tax(TDT)funds. Please be as explicit as possible,including planned cities where advertising or promotional materials will be placed.Indicate the total amount you plan to spend for each category or promotion. Use additional sheets if necessary. is ,� ) rr V06-; c ,k5,61 0C Co\\;PC' ���-�l� $ ,660 1�` �� .� t; r .nD 4cbrou, c ic,15 $ ,G'C Total Tourist Tax Grant Expenses Planned: $ 9.0,(-C'Ci Other Project Expenses not usi,ng Tourist tax grant funds: \ e �;�Et� S :m ,++'�� $ rl7U {w',,-,� $ 3,CCC f o+ loc Yr-T.5 $ , 'C c\ c :eve,(1-6' $ \0,F,e i Total Other Project Expenses: $ « , 75t TOTAL PROJECT EXPENSES S 39,75E) Profit(Loss) $ 19 I, IS U 7 May 23, 2016 New Business 7-c 21 of 55 CERTIFICATION Please attach a copy of the Corporate Minutes or proof of authority authorizing this application for Tourist Tax Grant funds for the purposes stated in this application I have reviewed this Application for Grant Funds from Collier County for FY 2016-17. I am in full agreement with the information contained herein and have the authority to request this funding on behalf of the organization. To the best of my knowledge, the information contained in this Application and its attachments is accurate and complete. Chi- Officer(or designee): Signature et C j /j-c-Pv '"'Printed Name and Title y71/ Date Organ' on Secretary(pr designee) Signature t // G'�w. Printed2c ce40 Name and Title Date 8 May 23, 2016 New Business 7-c 22 of 55 COLLIER COUNTY GOVERNMENT TOURIST DEVELOPMENT COUNCIL GRANT APPLICATION CATEGORY"C-2"NON-COUNTY OWNED AND OPERATED MUSEUM GRANT FY 16-17 I GENERAL INFORMATION To assist us in evaluating the impact your..project may have on Collier County and to better understand what support you are requestmg,the following questions must be answered-mfidl. (1) LEGAL NAME OF ORGANIZATION:Artis—Naples (2) NAME OF PROJECT:Origami in the Garden - —(3-)-MI-FSEUM I-NFORMATION. Contact Person's Name:Denise C.Bealin Phone#:239-254-2660 Cell Phone#NA E-mail Address: dbealin@artisnaples.org (4) COMPLETE ADDRESS OF ORGANIZATION: STREET:5833 Pelican Bay Boulevard CITY:Naples ST:FL ZIP: 34108-2740 PHONE: 239-254-2660 FAX: 239-597-8163 Website:ArtisNaples.org (5) ORGANIZATIONS CHIEF OFFICIAL'S NAME: Kathleen van Bergen TITLE: CEO and President Address if different from above: PHONE:239-254-2601 FAX: E-Mail:kvanbergene,,artisnaples.org (6) ORGANIZATIONAL STRUCTURE: (X)NON-PROFIT ( )GOVERNMENT AGENCY ( )FOR-PROFIT ORGANIZATION (7) GRANT AMOUNT REQUESTED: $ 150,000 (8) ADDITIONAL FUNDING AMOUNT: $ 152,500 4 May 23, 2016 New Business 7-c 23 of 55 (9) PROJECT TYPE(Check all that apply) ( )PROMOTIONAL MATERIALS(Brochures,flyers,website) (X)MARKETING PROGRAM FOR MUSEUM OR EXHIBITS(Advertising,Public Relations, Digital or Social Media) (X)TRAVELING:EXHIBiT(Acquisition fees,promotion,and advertising,etc) ( )OTHER(Describe) (10) If the entire Tourist Tax funding request cannot be funded,may the project be restructured with less funding? (X)YES ( )NO PROJECT-DESGR)PFIOAI-:,--des6Fibe-in-detail-the-praje for-which-fltnding-as-requested-------------.._----.---- Artis—Naples CEO and President Kathleen van Bergen and Naples Botanical Garden Executive Director Brian Holley announced plans for a unique collaborative exhibition that will span both institutions from late October 2016 through April 2017.The exhibition,Origami in the Garden,brings the playful,large- scale works of sculptor and origami creator Kevin Box to Naples for the first time.Lectures,origami folding demonstrations and a film screening about the art of origami are also part of the partnership. Origami in the Garden is a monumental outdoor sculpture exhibition created by American artists Kevin and Jennifer Box.These distinctive creations,from giant paper cranes to a life-size Pegasus,are well -:.-.:- -known in-public-and-private=art collections-worldwide.Motivated-by the impermanence_ofpaper,.Kevin .:--�. :....; .... .. �... Box pioneered a new method of capturing its delicate detail into museum-quality metals utilizing lost wax casting and fabrication techniques.Origami is the art of paper folding,and each sculpture in the Origami in the Garden collection began with a single piece of paper. At Artis—Naples,five sculptural objects and about 40 works in metal representing unfolded origami will be displayed beginning on October 28,2016.The sculptures will be located around campus and in the Hayes Hall galleries(the Bolton and Lu Drackett Gallery: 1'floor,east side;John E.Kohan Gallery: l' floor,west side;Jean Smith Newell Gallery:2nd floor,east side;and the Friends of Art Gallery:2°d floor, west side),which will display the unfolded art work exhibition.It is important to note that when there are performances in Hayes Hall these are primary traffic areas with art on view for all concert goers as well as museum visitors. During the Origami in the Garden exhibition period,there will be more than 30 concerts in Hayes Hall with an average seating of 1205 people per concert,eight concerts in Daniels Pavilion with an average seating of 160 people per concert and one Community Day celebration with more than 2,000 people on campus. Adis—Naples will also screen the 2008 origami documentary Between the Folds on its campus and host a lecture from world-renowned origami creator and expert Robert Lang,who is featured in the film. Naples Botanical Garden will open its part of the exhibition,featuring nearly 30 large-scale sculptures, beginning in early December through late April.The Garden,only the third location to host Box's full- scale travelling exhibit,will display the sculptures throughout its lush landscape. The Garden's exhibit will be enhanced by educational offerings such classes,workshops,fieldtrips,and tours plus additional 5 May 23, 2016 New Business 7-c 24 of 55 events including origami tutorials from paper maker and origami artist Michael LaFosse,who has origami studies of Everglades'flora and fauna. The exhibition will feature co-branding throughout on signage and in advertising on both campuses carrying the logos of all three presenters:the Collier County Tourist Development Council,Artis— Naples and the Naples Botanical Garden. Artis—Naples' portion of the exhibition will include the following works: Sculpture Displays_for Outdoors_ MitalI OU6 2-4-28;tore De-install:Apri124-25,2017 Basket Full of Stars&Botanical Peace(Standing Cranes) Conversation Peace-monument Flight of Folds-monument Folding Chairs Stone Paper Scissors Hero's Horse–monument "Inside Out"Exhibition Install:October 24–28,2016 De-install:May 22–31,2017 Paper Models(this is subject to change) LaFosse Cardinal Dollar Bill Bear __I-lorseshoe.Crab_.. Manatee Wall of Butterflies Lang Katydid Bug Clock Coi Fish Crab Frog Other Artists Hedge Hog Pangolin Paper Wall Hangings–unfolded wall hangings of the above folded works Monument Hero's Horse Cast Maquettes Crane Unfolding(Maquette) Flying Peace(on basalt stone base) Hero's Horse(Maquette) Light Boat Emerging Peace(Maquette) 6 May 23, 2016 New Business 7-c 25 of 55 White Bison(Small Stainless) Cast Wall Hangings Peace Pattern(Wall Hanging) Crane Unfolded,Phoenix Rising,Opus#563(Wall Hanging Large Unique) Pegasus Unfolded,Hero's Horse,Opus#633 (Wall Hanging Large Unique) Light Boat Plans(Wall Hanging) Butterfly Unfolded(Wall Hanging:New) Bison Unfolded,Buffalo Robe,Opus#561 (Wall Hanging Edition Piece) — "Light-Conversations"--by-Kevin-Box Install:October 24—28,2016 De-install:May 22—31,2017. ............. ...._.. ....... ............... .... Limited Editions Center Peace Monument 2014 Chaos and Consciousness 2005 — — — Chaos-and-Consciousness-2015- — — Constellation of Coincidence 2013 Crease Constellation 2012 Crease Constellations Triptych 2012 First Peace 2015 Light Conversation Maquette 2015 Light Conversations III 2015 Light Conversations MI 2015 Light Conversations IV.II 2015 Light Translation 2015 Light Waves 2015 Looming Light 2015 Peace by Peace 2015 Sagrada Familia 2015 Sagrada Familia Maquette 2015 Sophia's Window 2015 Temple Mandala Monument 2012 The Relationship Between Stars Triptych 2012 Unique Pieces Hero's Horse,Pegasus Unfolded,Opus#633 2013 Iron Butterflies in the Garden of Eden Phoenix Rising,Unfolded Crane,Opus#563 2013 (12).APPLICANT'S GRANT HISTORY: Have you received previous grant assistance from the Collier County Tourist Development Council? (X)YES ( )NO. If"Yes",specify the year(s),the project name,the amount of the grant awarded and the number of visitors and hotel room nights generated by the grant activity. YEAR:2012 PROJECT NAME:Painting Women PREVIOUS GRANT AMOUNT: $25.000 #VISITORS A ft KACTED:23.798 #ROOM NIGHTS GENERATED: 7.139 7 May 23, 2016 New Business 7-c 26 of 55 YEAR:2009 PROJECT NAME:Latin Festival PREVIOUS GRANT AMOUNT: $20,000 #VISITORS ATTRACTED:2,420 #ROOM NIGHTS GENERATED: 726 Please continue to add below any previous year grant details using the format above If you have previously received funding from the TDC,please attach a copy of your FINAL STATUS REPORT including attendance,economic impact and:other information that will enable the ThC:staff to evaluate your prior`experience. (13).OTHER FUNDING SOURCES(From#9 above):List the sources and amounts of other funds and planned revenue sources to support the amount of the grant. This exhibition is being presented in collaboration with the Naples Botanical Garden. The exhibition fee of$350,000 is being shared equally between the two organizations as is the cost($30,000)of out of market advertising. Artis—Naples'total share will be$190,000. Anticipated admission fees during the exhibition period(October 2016–April 2017)will support a portion of these additional costs and Artis— Naples is grateful for the support of a range of individual donors through membership,our Leadership Circle and board of directors. Admissions Revenue $ 100,000 Private Contributions $ 52,500 TOTAL MATCH/OTHER FUNDS: $ 152,506- (14) Provide projections of the Direct Economic Impact this project will have on Collier County. Use the event calculator at http://www.colliergov.net/index.aspx?page=847 Please see the Economic Impact Calculator below: EVENT FACTORS Quantity Multiplier Event days Total How much will event organizers spend locally? $ How many adult out-of-area participant days 0 $ 0 $ expected? 151.00 - How many youth out-of-area participant-days arc 0 $ 0 $ expected? 51.00 - How many out-of-area spectator-days are 57 $ 70 $ Museum expected? 51.00 204,561.00 Visitation How many out-of-area spectator-days arc 253 $ 33 $ Concert expected? 51.00 425,799.00 Attendance How many out-of-town media-days are expected? 10 $ 6 $ 102.00 6,120.00 How many in-area spectator days are expected? 174 $ 70 $ Museum 25.00 303,975.00 Visitation How many in-area spectator days am expected? 591 $ 33 $ Concert 25.00 487,575.00 Attendance What is the expected event-site spending? $ What other expenditures,if any,arc anticipated? $ Total direct impact= 1,428,030.00 8 May 23, 2016 New Business 7-c 27 of 55 Output 1.49 Total output impact $ * multiplier 2,127,764.70 Employment impact 50 Total earnings impact 771,136 Transient lodging tax S 57,121.20 Local option gasoline tax $ 3,913.63 Occupational license tax rev. — —Payment for-useofpubtiaacility —� Total gross revenue $ 61,034.83 Funds..expended.bylocal.govemment.to..attract the event or.team__....... .........._......_......_._....._. $...__......._.._........---..-.. ...__-. Cost of additional public services required by the S event or team - Additional items $ Total expenditures S Gross revenue S 61,034.83 Net revenue $ 61,034.83 Prod ected#of OVerniglifVisrlors 320,..�:.tiK,..:_ .u_.,.:.Rooirl Nights-320 Tourist Tax Revenue$57,121.20 Visitor Spending$1,428,030 Economic Impact:$2,127,765* *Note that both the calculator and numbers reported above are for the Artis—Naples portion of this event. However,Origami in the Garden is being presented in collaboration with the Naples Botanical Garden. Please see their separate application for the additional economic impact. (15)What is the current or anticipated annual visitation to your museum?38,000. However,as noted above,this exhibition will be installed throughout the Artis—Naples campus including four galleries located in Hayes Hall. The Hayes Hall locations will extend the number of individuals able to see the exhibition to include more than 39,750 concert goers for total viewing by some 77,750 individuals. 9 May 23, 2016 New Business 7-c 28 of 55 PROJECT BUDGET RECAP INCOME SOURCES: TOURIST DEVELOPMENT TAX GRANT REQUEST $ 150,000 TOTAL ADDITIONAL FUNDING SOURCES(From previous page) $ 152,500 OTHER INCOME SOURCES $isLA TOTALINCOME----ALLSOURGES $.-302,-500 PROJECT EXPENSES: Intended Use of Tourist Tax Funds Please refer to authorized and unauthorized uses on pages 2 and 3.Provide an itemized summary indicating the intended use of Tourist Development Tax(TDT)funds. Please be as explicit as possible, including planned cities where advertising or promotional materials will be placed.Indicate the total amount you plan to spend for each category or promotion. Use additional sheets if necessary. Portion of Special Exhibition Fee(total fee is shared $ 135,000 with the Naples Botanical Garden) Out-of-market,digital advertising campaign: $ 15,000 Total Tourist Tax Funds Used: $150,000 Other Project Expenses not using Tourist tax grant funds: Balance of special exhibition fee $ 40,000 Development and printing of promotional pieces $ 15,000 Local advertising $ 25,000 Museum Staff Salaries and general overhead $ 63,875 Total Other Project Expenses: $ 143,875 TOTAL PROJECT EXPENSES $293,875 Profit(Loss) $ 8,625 10 May 23, 2016 New Business 7-c 29 of 55 CERTIFICATION I have reviewed this Application for Tourist Tax Grant Funds for FY 16-17. I am in full agreement with the information contained herein and have the authority to request this funding on behalf of the organization. To the best of my knowledge,the information contained in this Application and its attachments is accurate and complete. C I'• .Officer(or designee)::: �, Signature — – Kathleen van Bergen,CEO and President Printed Name and Title A ril 28 ',1_n Date Secdesignee) APIPAr% Signature Robert T.Edwards,Secretary Printed Name and Title April 28,2016 Date 11 May 23, 2016 New Business 7-c 30 of 55 ................................................................................ .............................................................................................................................................................................................................................................. . ... t; ne ill To Q E E t Et v 23 m3 - 5 88888 o N B � NImo `y448''' 8 , . A ¢ 9, Kouiui ' o 4;11 A d3 .`2161r.`2161r,-,61 -, 8 n F �'71 o a N m cs1 44in Ntto U3 C i/)N tl)o V)V)h N♦1)V)i? Vlry D o o m Io o m N t; E a Co E a Lu o' m 12 ti m n 888888 a E - d .� Ill Yl N N N N ,is al il)♦)V)L)iA i/)L) W F C q-11.11 y e $ v _ I: 3 ra W E e a o h. -• E eti m W t O Et v '''' '31. talr'mEtiY tJ °JIo 7 E E' t o °k.m.3 tj ,O t m m m e t at c t $ _ m Qi a'a m m . A E T N ls m• 0- E C en ti '$ �Q�p w 0E210114e A. Et pp f 1/I N C Ii i X x !0q0 V 0. 2 10, M.It Htfl ' flhii- UUHi m El C g C u ; Si IR ' z a1 / gT ° a v 4 .6 r q E = = rxxx° 3 - X36 1- cu -51 May 23, 2016 New Business 7-c 31 of 55 EXHIBIT "C" • __.._. vehopment-Coun i1 Final Status Report Event Name: Celebration of Latin Art and Culture .44in Report pate: . .... December:.10,2009. Organization; .. . Philharmonic Center for the Arts Contact Person: Myra Janco Daniels Title: CEO Address: 5833 Pelican Bay Boulevard,Naples,FL 34108 Phone: 239-597-1111 Fax: 239-254-2650 1. Was this a first time project? Yes 2. What hotels were utilized to support the project, and how many? The Inn of Naples offered a package including the project. The other local hotels named in our guestionmires were: Hilton,Pelican Bay,Ritz Carlton,Venetian Bay View,Vistas, and Stay Bridge. 3. What is the total revenue generated for this event? $91,674. 4. Total expenses... Have all vendors been paid? $88,830,all vendors have been paid. 5. What is the number of participants that visited this project? 2,420 6. What is the percentage of total participants from out of Collier County? Willy Chirino=33.26%& Oscar D'Leon=26.25% 7. What problems occurred,if any? None 8. List out-of-county advertising,marketing and PR. Please see attachment for specifics. Florida Public Broadcasting advertising, Miami Herald,St.Pete Times Publishing,Ft. Lauderdale Sun Sentinel 9. How could the project been expanded? Perhaps additional events included in the advertising materials. May 23, 2016 New Business 7-c 32 of 55 Artis—Naples Exhibit"C" Collier County Tourist Development Council Final Status Report Was this a first time project? Yes,this was a first time project. .. What hotels/motels were utilized to support the project and how many" For the actual installation of the exhibition we only used the Hilton Naples&Towers,5111 Tamiami Trail North,Naples,FL 34103 to house any affiliates of the event. We used three hotel rooms for our couriers during installation,2 rooms for de-installation and 1 room for the lecturer who came and spoke about the artists in the Painting Women exhibition.As patrons are our supporters,our suggested hotels for patrons who wish to extend their visit are Inn of Naples,and Staybridge Suites. What is the total economic impact and revenue generated for this event? This exhibition was only a single exhibit among four other exhibitions and ticket sales for this exhibit alone cannot be extracted.As for many exhibitions it is difficult to determine the exact attraction for many of our patrons.Our revenue for the amount of time we had the exhibition was$146,805,and it may be noted that a decent percentage of ticket sales can be attributed to this exhibition as it was one of our premiere viewings. Total expenses.(Pave all vendors been paid) Total expenses for advertising/marketing were$25,020.56. Documentation and copies of checks are attached. All vendors have been paid. Vendors County City Expense Florida Weekly Lee County Ft.Myers,FL 405.00 Bonita Springs,FL 405.0o News Press Lee County Ft.Myers,FL 14,256.00 Herald-Tribune Sarasota County Sarasota,FL 9,954.56 TOTAL 25,020.56 List the vendors that have been paid,if not.what invoices are still outstanding and why? Our media vendors were The News Press,Florida Weekly,and Herald-Tribune.There are no outstanding invoices,all have been paid. What is the number of participants that visited the project? There were approximately 23,798 patrons who visited the museum during the time the Painting Women exhibition was open for viewing,January through April. May 23, 2016 New Business 7-c 33 of 55 Artis—Naples What is the percentage of the total participants from out of Collier County? There is no definitive percentage of participants in or out of Collier County.Based on past surveys and studies the trend is that 30%percent of visitors are from outside of Collier County attend our other functions.We have not devised an effective way to track information about residents and groups versus non-residents and visitors who attend museum exhibitions. What problems occurredif any during the project event? There were no problems that occurred. List any out-of county advertising,marketing,and/or public relations that were used to support the project and attach samples. Our out-of-county marketing includes two publications from Lee County,and one from Sarasota County. Fort Myers and Bonita Springs are our Lee County print media outlets. Documentation attached. How could the project have been improved or expanded? For the past two years we have experiences an influx of college students. While we reach younger students,school groups and our usual patron base,there is a growing college age base that should be cultivated as well. The artists featured in Painting Women would be a great introduction or continuation for cultivation for this age base interested in or attempting to take an interest in visual arts. May 23,2016 New Business 7-c 34 of 55 COLLIER COUNTY GOVERNMENT TOURIST DEVELOPMENT COUNCIL GRANT APPLICATION CATEGORY"C-2"NON-COUNTY OWNED AND OPERATED MUSEUM GRANT FY 16-17 I GENERAL INFORMATION To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting,the following questions must be answered in full. (1) LEGAL NAME OF ORGANIZATION Naples Botanical Garden.Inc. (2) NAME OF PROJECT Origami in the Garden (3) MUSEUM INFORMATION: Contact Person's Name:Trisha Griffin Porter Phone#:239-643-7275 Cell Phone(239)405-0574 E-mail Address:taorter a navlesgarden.org (4) COMPLETE ADDRESS OF ORGANIZATION: STREET 4820 Bayshore Drive CITY Navies ST FL ZIP 34112 PHONE: {239)643-7275 FAX: (239)649-7306 Website: www.naplesgarden.org (5) ORGANIZATION'S CHIEF OFFICIAL'S NAME: Brian Halley TITLE: Executive Director PHONE:(239)325-1909 FAX:1239)649-7306 E-Mail: bholley@naplesgarden.org (6) ORGANIZATIONAL STRUCTURE: (x)NON-PROFIT ( )GOVT AGENCY O FOR-PROFIT ORGANIZATION (7) GRANT AMOUNT REQUESTED: $ 150.000 (8) ADDITIONAL FUNDING AMOUNT: $ 175.000 4 May 23, 2016 New Business 7-c 35 of 55 (9) PROJECT TYPE(Check all that apply) ( )PROMOTIONAL MATERIALS(Brochures,flyers,website) (x)MARKETING PROGRAM FOR MUSEUM OR EXHIBITS(Advertising,Public Relations, Digital or Social Media) (x)TRAVELING EXHIBIT(Acquisition fees,promotion,and advertising,etc.) ( )OTHER(Describe) (10) If the entire Tourist Tax funding request cannot be funded,may the project be restructured with less funding? (x)YES ( )NO (11). PROJECT DESCRIPTION: describe in detail the project for which funding is requested Naples Botanical Garden Executive Director Brian Holley and Artis—Naples CEO and President Kathleen van Bergen announced plans for a unique collaborative exhibition that will span both institutions from late October through April.The exhibition,Origami in the Garden,brings the playful, large-scale works of sculptor and origami creator Kevin Box to Naples for the first time.Lectures, demonstrations and a film screening are also part of the partnership. Origami in the Garden is a monumental outdoor sculpture exhibition created by American artists Kevin and Jennifer Box.These distinctive creations,from giant paper cranes to a life-size Pegasus,are well known in public and private art collections worldwide.Motivated by the impermanence of paper,Kevin Box pioneered a new method of capturing its delicate detail into museum-quality metals utilizing lost wax casting and fabrication techniques.Origami is the art of paper folding,and each sculpture in the Origami in the Garden collection began with a single piece of paper. Naples Botanical Garden will open its part of the exhibition,featuring nearly 30 large-scale sculptures, beginning in early December through late April.The Garden,only the third location in the country to host Box's full-scale traveling exhibit,will display the sculptures throughout its lush landscape. The Garden's exhibition will be enhanced by educational offerings such as classes,workshops,field trips,and tours plus additional events including origami tutorials from paper maker and origami artist Michael LaFosse, who has origami studies of Everglades'flora and fauna. Additionally,the Garden will screen the 2008 origami documentary and winner of the 2010 Peabody award,Between the Folds,offering the showing to visitors up to six times and host a workshop from world-renowned origami creator and expert Robert Lang,who is featured in the film. At Artis—Naples,five sculptural objects and about 40 works of unfolded origami will be displayed beginning on October 28.The sculptures will be located around campus and in the Hayes Hall galleries, which will display the unfolded art work exhibition.Artis— Naples will also screen the 2008 origami documentary Between the Folds and host a lecture from world-renowned origami creator and expert Robert Lang. 5 k May 2337, of 201655 New Business 7-c , ... ittiv 0 ,tvioliNoboiiiwtiolr‘tlmok, , Duo• in the Garden ., * -,,,.. , (v.' '. 1, i , : . . . .� . r 104. * Of ' „, .. -. .... # ..4 , iti:.:.,ti.:, t 4,- i• ti, . L . . . , . . t iir T 4 ,. .. f , , 6 : ' 11.111115'-';r44:::all:""-*:°-- • d'. "tic.. t. .- ��+ .."1144:11 „, , A May 23, 2016 New Business 7-c 36 of 55 Sculptures on view at Naples Botanical Garden: Wall Hangings • Bison Unfolded,Buffalo Robe, Opus#561 • Butterfly Unfolded • Peace Pattern • Crane Unfolded Phoenix Rising Opus#563 • Light Boat Plans Outdoor Sculptures • Balancing Act • Belk Blossom • Crane Unfolding • Double Happiness • Duet • Duo • Emerging Peace • Flying Cranes • Flying Folds Monument • Flying Peace • Folding Planes Monument • Gathering Peace • Light Boat Monument • Master Peace Monument • Nesting Pair • Painted Ponies • Paper Navigators • Rising Cranes • Rock Paper Scissors Monument • Spirit House Monument • Star Unfolding • Sway With Me • White Bison • Who Saw Who? 6 May 23, 2016 New Business 7-c 38 of 55 Gathering Peace in the Garden. ts 1 .t.'. ' 1 t ' ••• ' .,.1 ,. 1r; .0,-1,, , _„„ . Or i a7 " 4101', ' i. oik '-,,, . -. -* ' . de5.-e".."-- . , ..,''''':: . a '.r ! ,#•4 ,' mea` '`; �. i, A .4 47.1.'s'A'' ' e ffio -.... . / ' •�. 4 41.,'Aft' !. ;r. '"°' ' y 4 '"`� ' " r I... ,. .ra. May 23, 2016 New Business 7-c 39 of 55 Master Peace Monument in the Garden 1 1 ,,,. , -:-,:- _.r.--_,,,,, , , / �, Okt-lt‘' '"' . . , .. ; ,, , , , , .... . . . - .., . l '4 . f,- 1 Vie. ms`s . ; - . __ 4 May 23, 2016 New Business 7-c 40 of 55 (12).APPLICANT'S GRANT HISTORY: Have you received previous grant assistance from the Collier County Tourist Development Council? (x)YES ( )NO. If"Yes",specify the year(s),the project name,the amount of the grant awarded ded and the number of visitors and hotel room nights generated by the grant activity. • YEAR 2011 PROJECT NAME Blossoming Into a True Destination PREVIOUS GRANT AMOUNT$63.000 #VISITORS ATTRACTED: 113.783 #ROOM NIGHTS GENERATED 34.135 • YEAR 2010 PROJECT NAME Taking Root and Sprouting Shoots PREVIOUS GRANT AMOUNT$75,000 #VISITORS ATTRACTED:98.770 #ROOM NIGHTS GENERATED 29.631, • YEAR 2009 PROJECT NAME Ready to Bloom–Opening and Promoting Naples Botanical Garden PREVIOUS GRANT AMOUNT$ 150.000 #VISITORS ATTRACTED:92.706 #ROOM NIGHTS GENERATED 27.812 If you have previously received funding from the TDC,please attach a copy of your FINAL STATUS REPORT including attendance,economic impact and other information that will enable the TDC staff to evaluate your prior experience. (13).OTHER FUNDING SOURCES(From#9 above):List the sources and amounts of other funds and planned revenue sources to support the amount of the grant. This exhibition is being presented in collaboration with Artis—Naples. The exhibition fee of$350,000 is being shared equally between the two organizations. Additionally,we are sharing the$30,000 cost of advertising outside of Collier County. The total cost to Naples Botanical Garden will be$325,000. These costs will be partially supported by admissions which are expected to be 160,000 visitors during the exhibition period from December 3,2016 through April 23,2017. Additional funding will be provided through sponsorships and individual donations from our generous and supportive members and donors. Admissions $ 150.000 Sponsorships $ 20.000 Donations $ 5,000 TOTAL MATCH/OTHER FUNDS: $ 175.000 7 May 23, 2016 New Business 7-c 41 of 55 (14) Provide projections of the Direct Economic Impact this project will have on Collier County. Use the event calculator at http://www.colliergov.net/index.aspx?page=847 Projected#of Overnight Visitors 56.000 Room Nights 14.000 Tourist Tax Revenue$243358 Visitor Spending$3.079.727 Economic Impact:$5303.198 (15)What is the current or anticipated annual visitation to your museum?200.000 PROJECT BUDGET RECAP INCOME SOURCES: TOURIST DEVELOPMENT TAX GRANT REQUEST $150.000 TOTAL ADDITIONAL FUNDING SOURCES(From previous page) $ 25.000 OTHER INCOME SOURCES $ 150.000 TOTAL INCOME-ALL SOURCES $325.000 PROJECT EXPENSES: Intended Use of Tourist Tax Funds Please refer to authorized and unauthorized uses on pages 2 and 3.Provide an itemized summary indicating the intended use of Tourist Development Tax(TDT)funds. Please be as explldt as possible, including planned cities where advertising or promotional materials will be placed.Indicate the total amount you plan to spend for each category or promotion. Use additional sheets if necessary. Special Exhibition Fee(in collaboration with Artis---Naples) $135.000 Advertising Campaign outside of Collier County: Co-op marketing with CVB $ 5.000 Public Relations with qualified vendor $ 10.000 Total Tourist Tax Funds Used: $150.000 8 May 23, 2016 New Business 7-c 42 of 55 Other Project Expenses not using Tourist tax grant funds: Balance of exhibition fee $ 40.000 Printing of promotional materials $ 30.000 Local advertising $ 40.000 Salaries and Overhead40000 Equipment rental $ 25.000 Total Other Project Expenses: $175.000 TOTAL PROJECT EXPENSES $325.000 Profit(Loss) $0 9 May 23, 2016 New Business 7-c 43 of 55 CERTIFICATION I have reviewed this Application for Tourist Tax Grant Funds for FY 16-17. I am in fall agreement with the information contained herein and have the authority to request this funding on behalf of the organization. To the best of my knowledge,the information contained in this Application and its attachments is accurate and complete. Chief Officer(or designee): l ---~ Signature 8„..„--r fie-7 0:13. Printed Name and Title //2a //6 Date Secretary(or designee) ific Signature r c 1sk;nom' Cc-- Printed Name and Title L€. - 1L- Date 10 May 23,2016 New Business 7-c 44 of 55 COLLIER COUNTY GOVERNMENT TOURIST DEVELOPMENT COUNCIL GRANT APPLICATION CATEGORY"C-2"NON-COUNTY OWNED AND OPERATED MUSEUM GRANT FY 16-17 I GENERAL INFORMATION To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting,the following questions must be answered in full. (1) LEGAL NAME OF ORGANIZATION: Golisano Children's Museum of Naples,Inc. (2) NAME OF PROJECT: Traveling Exhibits (3) MUSEUM INFORMATION: Contact Person's Name:Teresa Stohs Phone#:239-260-1708 Cell Phone#913-271-6023 E-mail Address:tstohs@cmon.org (4) COMPLETE ADDRESS OF ORGANIZATION: STREET 15080 Livingston Rd. CITY Naples ST FL ZIP 34109 PHONE: 239-514-0084 FAX: 239-260-1616 Website: www.cmon.org (5) ORGANIZATION'S CHIEF OFFICIAL'S NAME: Karysia Demarest TITLE:Executive Director Address if different from above: PHONE:239-260-1710 FAX:239-260-1616 E-Mail: kdemarest@cmon.org (6) ORGANIZATIONAL STRUCTURE: (x )NON-PROFIT ( )GOVERNMENT AGENCY ( )FOR-PROFIT ORGANIZATION (7) GRANT AMOUNT REQUESTED: $122,262 (8) ADDITIONAL FUNDING AMOUNT: $ 36,445 (9) PROJECT TYPE(Check all that apply) 4 May 23, 2016 New Business 7-c 45 of 55 ( )PROMOTIONAL MATERIALS(Brochures,flyers,website) ()MARKETING PROGRAM FOR MUSEUM OR EXHIBITS(Advertising,Public Relations, Digital or Social Media) ( x)TRAVELING EXHIBIT(Acquisition fees,promotion,and advertising,etc.) ( )OTHER(Describe) (10) If the entire Tourist Tax funding request cannot be funded,may the project be restructured with less funding? (x)YES ( )NO (11). PROJECT DESCRIPTION: describe in detail the project for which funding is requested Museums are tasked with devising a variety of ways to keep the museum experience fresh for repeat visitors and enticing for new visitors. One of the most effective ways of doing this is to have traveling exhibits. These not only appeal to local visitors who come on a regular basis,but with the opportunity to do aggressive marketing and advertising,are attractive to out-of-town visitors. The purpose of the project is to offer two back-to-back traveling exhibits targeting two distinct age groups: age 5 and over,age 5 and under. The new traveling exhibits will be widely promoted and encourage visitors outside the area to come to Naples during this six-month period of time—possibly twice. 1)Promotion of Klutz's"Amazingly Immature,"a traveling exhibit that will be at C'mon from October 1 to December 31,2016. This exhibit focuses on the over 5 age group and utilizes STEAM- driven activities. Promotion will include print,digital,and social media. The exhibit itself has a national social media component built in#amazinglyimmature. 2)Rental and promotion fees for an internationally recognized traveling exhibit from January 1 to March 31,2017 which will focus on the 5 and under age group and could include"Clifford," "Curious George,"or"Tinker Toys." Once confirmation of grant has been received,we will be able to book the exhibit and confi m. Promotion will include print,digital,and social media. C'mon will promote to the eight largest counties in Florida(minus Lee County). See#15 for detailed promotion plan (12).APPLICANT'S GRANT HISTORY: Have you received previous grant assistance from the Collier County Tourist Development Council? (x)YES ( )NO. If"Yes",specify the year(s),the project name,the amount of the grant awarded and the number of visitors and hotel room nights generated by the grant activity. YEAR: 2006-2007 PROJECT NAME: Museum Preview Center PREVIOUS GRANT AMOUNT$ 125,000(C'mon declined grant) YEAR 2008–2009 PROJECT NAME: Promotion of the Children's Museum PREVIOUS GRANT AMOUNT$ 150,000 5 May 23, 2016 New Business 7-c 46 of 55 Finding from the 2008—2009 grant cycle developed an extremely popular traveling exhibit that toured other children's museums in Florida to create an increased awareness of Collier County and C'mon. YEAR: 2009—2010 PROJECT NAME: Promotion of the Children's Museum PREVIOUS GRANT AMOUNT$ 75,000 Funding from the 2009—2010 grant cycle was used to maintain and further develop C'mon's highly interactive social media website. YEAR 2010-2011 PROJECT NAME: Promotion of the Children's Museum PREVIOUS GRANT AMOUNT$100,000 Funding from the 2010-2011 grant cycle was utilized to promote the tourism activities of Collier County.The grant allowed C'mon to support the marketing campaign for the Grand Opening. YEAR 2014-2015 PROJECT NAME: C'mon to Southwest Florida PREVIOUS GRANT AMOUNT$100,000 Funding from the 2014-2015 grant cycle was used to promote tourism in Southwest Florida,highlighting a Stay and Play package with Naples Grande Hotel. Below are ticket numbers from October 1,2014 to September 30,2015. Category of Tickets Percent US visitors 114752 — 87.72% Non US visitors 974 0.74% Unknown US ZIP 7248 5.54% Other 7841 5.99% Report total 130815 100.00% A further breakdown shows 102,930 from Florida with 16,156 of those from outside Lee and Collier County. If you have previously received fimding from the TDC,please attach a copy of your FINAL STATUS REPORT including attendance,economic impact and other information that will enable the TDC staff to evaluate your prior experience. (13).OTHER FUNDING SOURCES(From#9 above):List the sources and amounts of other funds and planned revenue sources to support the amount of the grant. Golisano Children's Museum $ 36,445 $ TOTAL MATCH/OTHER FUNDS: $ 36.445 (14) Provide projections of the Direct Economic Impact this project will have on Collier County. Use the event calculator at httpJ/www.colliergov.net/index.aspx?page=847 6 May 23, 2016 New Business 7-c 47 of 55 Projected#of Overnight Visitors 322 Room Nights 150 Tourist Tax Revenue$2433.04 Visitor Spending$178,122.00 Economic Impact: $265,401.78 (15)What is the current or anticipated annual visitation to your museum? 140,000 PROJECT BUDGET RECAP INCOME SOURCES: TOURIST DEVELOPMENT TAX GRANT REQUEST $ 122,262 TOTAL ADDITIONAL FUNDING SOURCES(From previous page) $ 36,445 OTHER INCOME SOURCES $ TOTAL INCOME-ALL SOURCES $ 158,707 PROJECT EXPENSES: Intended Use of Tourist Tax Funds Please refer to authorized and unauthorized uses on pages 2 and 3.Provide an itemized summary indicating the intended use of Tourist Development Tax(TDT)funds. Please be as explicit as possible, including planned cities where advertising or promotional materials will be placed.Indicate the total amount you plan to spend for each category or promotion. Use additional sheets if necessary. Promotion of Amazingly Immature exhibit $29,238 Amazingly Immature designated exhibit staffing $ 5,544 Under 5 exhibit rental $45,000 Under 5 exhibit shipping $ 5,000 Under 5 set-up labor&education coordination $ 2,700 Under 5 designated exhibit staffing $ 5,544 Under 5 exhibit promotion $29,238 Total Tourist Tax Funds Used: $122,264 7 May 23, 2016 New Business 7-c 48 of 55 6-Month Promotion Plan for Traveling Exhibits Media Source Location Cost Type Kiddos Magazine Miami-Dade $2,250.00 Print Munchkin Fun Broward&Palm Beach $7,680.00 Digital,social media Parenting Pius Palm Beach County $5,460.00 Print So Florida Parenting Miami-Dade $4,500.00 Digital So Florida Parenting Miami-Dade $8,076.00 Print Family Magazine Miami-Fort Lauderdale $5,910.00 Print So Florida Parenting Broward $10,200.00 Print Miami-Dade, Palm Beach County, Broward,Hillsborough, Orange,Pinellas,Duval j Facebook Counties $6,000.00 Social Media Munchkin Fun Miami-Dade,Broward, $8,400.00 Digital newsletter sponsor Palm Beach Cities included in this target marketing include: Tampa,Orlando,St.Petersburg,West Palm Beach, Jacksonville,Fort Lauderdale,Pembroke Pines,Hollywood,and Miami. Other Project Expenses not using Tourist tax grant funds: Rental of Amazingly Immature $ 25,500 Shipping for Amazingly Immature $ $3,200 Pre-opening promotion $ 5,045 Set-up labor&education coordination $ 2,700 Total Other Project Expenses: $ 36,445 TOTAL PROJECT EXPENSES $ 36,445 Profit(Loss) $-0- 8 May 23, 2016 New Business 7-c 49 of 55 CERTIFICATION I have reviewed this Application for Tourist Tax Grant Funds for FY 16-17. I am in full agreement with the information contained herein and have the authority to request this funding on behalf of the organization. To the best of my knowledge, the information contained in this Application and its attachments is accurate and complete. ChiefyOfficer(or designee): p-"' - Signature Ka Demarest,Executive Director Printed Name and Title 29 .40 Date Secretary r design } 5 Signature 1=C a'✓c-C' til l Printed Name and Title y - Z? - lL Date 9 /N. % UVI § o ( §2 ' 8 = %ƒ 2 k t „ k § 0. 2 E / p $ .... 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O. £ ; .r $ N O. 0. za 2 _ k 8 z a © z E _ _ 2 k } k C o ® r b 0 } ƒ V ou ce a. \ § U e © a 3 to $ o 2 I a co ) c _ 8 8 8 8 -I Z § § § § 000 re re N N 2 § § � � _ _ _ _ 8 8 8 8 1- Ei § § § § o % N 15 N N 3 us _ $ to § § to $ & rz Lu ■ g w ■ Z ) % co E 0 c 7 k 2 ii . CI F. J o k VI k k s ■ § d o. \ • a / 32 0 May 23, 2016 New Business 7-c 52 of 55 MEMO Date: May 10,2016 TO: Jack Wert,Tourism Director FROM: Colleen Green,Assistant County Attorney SUBJECT: FY 17 Tourism Grant Application Legal Review I have reviewed the Category B and C-2 Grant Applications and agree with staff recommendation on each. Please note the following: Betterment Association of the Everglades: Agree that the souvenir mugs are not eligible, so the group only has$15,000 of eligible expenditures.Approved as to form and legality. AACA: I could not locate the Antique Automobile Club of America—Naples Marco Island Region on SunBiz. Please confirm that the group is registered with the Florida Secretary of State. Otherwise, approved as to form and legality. Kiwanis Club of Pelican Bay,Naples: Approved as to form and legality. Old Naples Waterfront Association: Approved as to form and legality. Artis-Naples: Approved as to form and legality. C'mon: Agree that staff expenditures are not eligible and confirm$111,176 in eligible expenditures. Please confirm the liability insurance prior to contract award. Approved as to form and legality. Naples Botanical Garden: Approved as to form and legality. Please call me if you wish to discuss. Please feel free to stop by my office to pick up the applications at the front desk. Thank you. Colleen M. Greene Assistant County Attorney (239)252-8490 Fax (239) 252-6300 May 23, 2016 New Business 7-c 53 of 55 ALLOWABLE USES OF TOURIST TAX GRANT FUNDS INCLUDE: Category"B"Tourist Tax Grant funding is available for the following types of uses. 1. Advertising and promotional campaigns supporting events or marketing projects in media such as broadcast, web and regional print and distribution and must be placed in media that runs outside Collier County and out of County distribution of promotional materials is encouraged to promote overnight visitor stays in Collier County paid lodging. 2. Printing and distribution of promotional pieces, creative design, printing, copying, ad placement cost and distribution of direct mail. 3. Web site development or enhancement to promote the event with links to the CVB website to increase participation, attendance and awareness of the event and to generate hotel room nights and spending throughout the County. NON-ALLOWABLE USES OF TOURIST TAX GRANT FUNDS INCLUDE: 1. Prize money, scholarships,awards,plaques,or certificates. 2. Staff or contest judges travel. 3. Projects restricted to private or exclusive participation. 4. Private entertainment,food, and beverages and lodging. 5. Legal,medical, engineering, accounting,auditing,or feasibility study expenses or fees. 6. Salaries or supplements to salaries for existing or future staff, or employment of personnel directly or indirectly related to the project or event. 7. Tangible personal property including but not limited to office furnishings or equipment, permanent collections,or individual pieces of art. 8. Interest or reduction of deficits and loans. 9. Expenses incurred or obligated prior to or after the project period. 10. Advertising and promotional materials distributed after the event. 11. Payments for services or goods purchased for previous or other events. 12. Capital or infrastructure projects. 13. Payment for expenses that occur or are delivered prior to or after the effective date of the agreement with the grantee. 14. Advance deposits on any expenditure. 2 May 23, 2016 New Business 7-c 54 of 55 MARKETING GRANT CATEGORIES/GUIDELINES Priority for grant funding will be given to events held or marketing run during our destination's shoulder and slow season(May-November). Events must have the ability to attract overnight visitors to Collier County. I Major Events: Staged in the County that will attract large numbers of overnight visitors from outside the County. Examples are multiple-day art, food and entertainment festivals. II First Time Events: These include newly created events, or ones that have little history. Subsequent year funding will be determined by results of the first or subsequent year room night production resulting from the event. III Arts & Cultural Events: Two or more day events that can bring significant number of out of area visitors to Collier County using the same guidelines as events listed above. IV Marketing Assistance: Organizations located in Collier County that request marketing assistance for projects highlighting more than one tourism business that further the mission of the TDC and the CVB and do not meet the guidelines for a Category C-2 Museum grant. Examples would be production of brochures, maps, documentaries, special package promotions and facility marketing programs. APPLICATION FOR GRANT FUNDING 3 May 23, 2016 New Business 7-c 55 of 55 ALLOWABLE USES OF TOURIST TAX GRANT FUNDS INCLUDE: The following are examples of how Tourist Development Funds may be used by non-County owned and operated museums to promote tourism to Collier County. 1. Advertising and promotional expenses in conjunction with an activity or event or promotion to increase the number of overnight visitors to Collier County. Examples are: printing and distribution of promotional pieces prior to the event or exhibit including creative design, printing, copying,ad placement cost and distribution of direct mail,email and social media. 2. Creating or enhancing an existing site promoting the event or exhibit linked to the CVB's website to increase participation, attendance and awareness of the event and to generate hotel room nights and spending throughout the County. 3. Acquisition and/or promotional costs for a major traveling exhibit to create new reasons to visit the museum or extend a visitor's stays and spending in Collier County. NON-ALLOWABLE USES OF TOURIST TAX GRANT FUNDS INCLUDE: 1. Prize money, scholarships,awards,plaques,or certificates. 2. Projects restricted to private or exclusive participation. 3. Private entertainment, food, and beverages and lodging. 4. Legal,medical,engineering,accounting, auditing, or feasibility study fees. 5. Salaries or supplements to salaries for existing or future staff,or employment of personnel directly or indirectly related to the project or event. 6. Tangible personal property including but not limited to office furnishings or equipment,permanent collections,or individual pieces of art. 7. Interest or reduction of deficits and loans. 8. Expenses incurred or obligated prior to or after the project period. 9. Advertising and promotional materials distributed at the museum after the event. 10. Payments for services or goods purchased for previous or other events. 11. Capital or infrastructure projects. 12. Payment for expenses that occur or are delivered prior to or after the effective date of the agreement with the grantee. 2 May 23, 2016 New Business 7-d 1 of 6 EXECUTIVE SUMMARY Recommendation to approve a Tourism Division marketing expenditure to the United Arts Council of Collier County to produce a monthly cultural arts calendar and a separate Gallery Guide and make a finding that these expenditures promote tourism. OBJECTIVE: Review and recommend approval of funding for a monthly cultural arts calendar and a separate quarterly Gallery Guide for Collier County through the United Arts Council of Collier County. CONSIDERATIONS: For the past few years, the Tourism Division has assisted the United Arts Council in the production, printing and distribution of a monthly cultural arts calendar in both print and digital format. This calendar is a continuing part of our annual marketing plan and budget. For FY 17 we have again asked United Arts to produce this calendar in both a digital format for e-mail and a printed format for regular mailing. Additionally we have jointly identified a need for a Gallery Guide of the many art galleries in Collier County in print form to be edited, printed and distributed quarterly. The attached proposal from United Arts outlines these initiatives for FY 17. United Arts plans to print 9,000 calendars 9 times per year and 15,000 annual copies of the new Gallery Guide. FISCAL IMPACT: The annual projected cost of producing and distributing the monthly calendar of events and the Gallery Guide is $27,134. This amount is included in the proposed FY 17 Tourism Division budget in Fund 184. LEGAL CONSIDERATIONS: This item has been approved as to form and legality and requires majority vote for approval.—CMG RECOMMENDATION: Recommendation to approve a Tourism Division marketing expenditure to the United Arts Council of Collier County to produce a monthly cultural arts calendar and a separate Gallery Guide and make a finding that these expenditures promote tourism. SUBMITTED BY: Jack Wert, Tourism Director Attachments: 1.)Proposal 2.)Budget May 23, 2016 New Business 7-d 2 of 6 UNITED ARTS COUNCIL OF COLLIER COUNTY Arts&Cultural Tourism Marketing 2016—2017 The United Arts Council of Collier County is pleased to submit its request to CVB for continued funding for fiscal year 2016-17. We look forward to our continued partnership in marketing the local arts and culture to visitors to our region, individuals and organizations considering relocating to Naples, meeting planners, and residents to increase the positive economic impact of the arts to the County and our Communities. Our goal is to increase the economic impact to the County by providing easy-to-access information about the arts and culture of Collier County in order to increase the numbers of visitors, meetings and conventions, dollars spent; and engage residents in the arts and culture of our region. We continue our arts and culture marketing campaign message: We have more to offer in the arts than any other Florida destination! The following statistics emphasize what Collier County offers visitors: • 5,000+scheduled arts events every year • 183 arts groups and cultural destinations in the county • 85+galleries and artist studios • Over 500 individual artists and entertainers How important is the cultural tourist to our region? Consider the following: Cultural tourists spend more—this means more business for everyone. Florida stats: $349 by cultural tourists vs. $291 for other tourists(20%more) National stats: $631 vs$457 Cultural tourists stay longer—this means more business for hotels and more tax dollars Florida stats: 16.7 days vs 10.3 days(62%longer) National stats: 5.1 nights vs. 3.4 nights May 23, 2016 New Business 7-d 3 of 6 • The typical Florida traveler took 5 leisure trips last year. 35% more than other American leisure travelers. • 40%of Florida travelers expect to travel more in 2016 and to spend more in 2016 • 42%of leisure travelers are likely to visit Florida in the next three years • 44%of international travelers want to visit Florida on their next trip • Florida travelers interest in arts and culture ranked#3 behind exploration and willingness to spend • Florida travelers place a greater importance on experiences and content related to museums and culture, sightseeing tours, important iconic attractions, and ideas for adventure in their travels. 43% use tablets to access information. 58% use smartphones. Others rely on printed materials to access information. (Surveys based on tourists staying less than 3 months and not seasonal residents. Overview of the United Arts Council Arts&Cultural Marketing Plan Designated as the official Local Arts Agency(LAA)for Collier County by the State of Florida,the UAC strives to support arts and cultural activities in our County, however,we are one of only four(4) local arts agencies that do not receive funding from the general fund from either the County or the City governments. Thus,the UAC relies on charitable donations, grants, sponsorships, and partnerships to fund our programs and services. We know that 71%of Florida visitors want to engage in our regions arts and cultural offerings and that 39%expect to spend more money. This makes the arts in Collier County a money magnet bringing in revenue for not only arts organizations but also for hospitality and retail. Jobs created, and taxes generated via the arts has a major impact on our economy. We know that, but have not had the concrete figures for Collier County to support that statement. In 2017,we will have that information for our County due to the Economic Impact Study that the United Arts Council is currently undertaking. Economic Impact Study: To further gauge the impact of the arts on our County's economy,the United Arts Council is currently undertaking an Economic Impact Study. This study is in concert with the Americans for the Arts. We have compiled a list of 161 arts organizations in the County (excluding galleries) and are surveying audiences to determine their expenditures around arts events. Further,the arts organizations themselves will be asked to complete a comprehensive survey. The Americans for the Arts will compile this information—all of which is due to them by the end of December, 2016. The evaluation and compilation of concrete figures for Collier County(and nationally)will be made available to us in June, 2017. The results of this study will May 23, 2016 New Business 7-d 4 of 6 support arts organizations as they seek funding, will showcase the strong arts and cultural venues to organizations considering locating in Collier County, and will attract national and international tourists to Collier County. We would like to work with VCB,other Collier County agencies, and hospitality groups to unveil this impact study about our region. The last study done was in 2002. Marketing Plans: The UAC has developed numerous marketing strategies and tools to further enhance the visibility and accessability of our arts and cultural organizations' events to the public. These include: 1. Printed Materials: The UAC publishes two Guides: a 30-page Arts and Culture Guide and a monthly Calendar of Events. These publications are distributed free through the Chamber Visitors Centers on Marco Island, in downtown Naples, and other Collier area visitor centers. Copies are mailed for free when inquiries are received from potential visitors and the general public. The brochures prominently feature the web addresses for the CVB and the UAC. Brochures are also provided at no charge to hotel concierges and other tourism- related businesses in the area. All of our brochures are full color. A QR tag is on all publications so visitors can connect to our web site. While many more people are using electronic devices to seek information,there is still a large segment of our population who want to have a paper copy of the brochure that is easy for them to navigate and access information. 2. Digital Materials: The UAC maintains a free, simple to use,fully searchable Digital Calendar which lists details on all arts and cultural events in Collier County. This digital calendar is a replica of the monthly printed calendar which is created and distributed. The UAC is the only organization in Collier County that lists and promotes all of the arts and cultural events in Collier County. We collect information about arts and cultural events from over 500 sources, consolidate the data, and post it to an online calendar. This calendar can be accessed by mobile devices and tablets. The site lists all arts organizations, cultural destinations,galleries, and artists; and provides links to all of their websites. The site is linked to the CVB site, as well as those operated by local Chambers of Commerce, tourism-related businesses, and other national visitor information sites. The calendar can be accessed by mobile devices and tablets. The UAC website is used by tourists, meeting planners, and prospective visitors to assist with destination plans. The UAC has also added two maps to its website that will show locations of each UAC member arts organization and gallery along with contact information. Included are Naples, Marco Island, and the Shirley Street locations. May 23, 2016 New Business 7-d 5 of 6 Each week the UAC compiles and e-mails the Best Bets for the Weekend to over 2,200 addresses. This short and sweet reminder is to encourage people to take advantage of some of the weekend's terrific offerings. There is usually a 23%open rate. We vary the venues,types of programming, and size of organization for each week's publication. 3. Arts and Culture Information Central: The UAC operates as a hub for the local arts and cultural community by fielding phone calls from future visitors who need information about the arts. Calls come from throughout the United States and Canada from people wanting details about activities during their visits. We also respond to email requests for information and serve as a resource for reporters and journalists needing information about the arts. We encourage people to directly contact the venue for additional information and to purchase tickets. An individual enters the UAC web site via www.UACCollier.com. From our site,the monthly calendar is accessed. A person peruses the calendar,finds events of interest, and then clicks on an event/s of interest. This link will take them directly to that particular venue's web site. Here they will access information about the event and can contact the organization directly(on line or via telephone). 4. Gallery Guide: There are over 85 galleries in Collier County with most located in Naples, Marco Island, and Shirley Street areas. We plan to develop a Gallery Guide that is both online and in print to encourage people to shop at our galleries, eat at our restaurants, shop at our retail stores,and participate in our arts activities. The guide will be designed for information and to be used as a walking guide, biking guide, or segway'ing guide to galleries in the area. This guide will be distributed to hotels,galleries, Chambers of Commerce,the VCB, restaurants and businesses. The Guide will include a map, information about each gallery, and advertising around the perimeter that is geared to encourage people to visit the galleries, dine,and shop. 15,000 gallery guides will be printed for the year and distributed quarterly. A data base of all the outlets will be maintained. Updates to the Gallery Guide will be published on our web site. 5. Updating our Marketing Plan: The UAC has requested a grant from the Community Foundation to work with a marketing consultant to undertake research on behalf of our organization. This updated research will involve meeting with stakeholders to refine our messaging,to create audience-centric messages,to determine what our"customer"values, and how we can best serve our customer. Application of these messages will be included in our online and print channels and will be brand consistent. The audience-centric messaging developed to ensure we reach our audiences for the greatest economic impact. The United Arts Council continues to serve its members and the community with current and emerging programs that are designed to positively impact the economy of Collier County. May 23, 2016 New Business 7-d 6 of 6 UNITED ARTS COUNCIL OF COLLIER COUNTY Budget for the Arts & Entertainment Guide and for The Gallery Guide April 29, 2016 The following budget includes costs for printing, data compilation, graphics, typesetting, layout and distribution of the Arts & Entertainment Guide Calendars and the new Gallery Guide. Printing Calendars- 9,000 calendars (1,000 printed and distributed per month for 9 months) $ 7,500 Gallery Guide—(3,750 printed and distributed quarterly) $ 5,009 Data Compilation, Graphics, Typesetting, Layout Calendars— 18" x 16" $ 5,000 Gallery Guide— 18" x 16" $ 2,225 Paradise Advertising and Design $ 2,000 Distribution Calendars—(1,000 per month for 9 months—total 9,000) $ 2,000 Gallery Guide (3,750 pieces quarterly—total 15,000) $ 3,400 Total cost for the project $27,134 May 23, 2016 New Business 7-e 1 of 2 EXECUTIVE SUMMARY Recommend approval of Tourist Development Tax Category "B" funding to support the three upcoming FY 16 Sports Events up to $17,200.00 and make a finding that these expenditures promote tourism. OBJECTIVE: Approve funding support for managing and promoting three upcoming sports events in Collier County during FY 16. CONSIDERATIONS: Collier County is scheduled to host the following events in August and September 2016. The Tourism Division Sports Marketing Team has attracted these prestigious events to our community. The projected hosting costs to manage and promote these events are based on our past experience with similar events. The Tourism Division proposes to pay Parks and Recreation for the field rental and to pay event support expenses for each event. Field rental and event assistance are authorized expenditures for the Board approved Sports Assistance Program. Funding for these events is subject to Board approval. YBOA Gulf Coast Remix will take place August 5-7, 2016. This is a premier youth basketball organization with a strong reputation of hosting high caliber youth basketball events nationwide. This specific event will feature both girls and boys teams ages 10-17 and will attract teams from the Southeast Region of the country. The event looks to attract 400 visitors to the county and is looking to expand their event calendar in the future. The expenses to be paid for this event will be facility rental to North Collier Regional Park up to a total cost of$1,000.00. Naples Sports Festival will take place August 25-28, 2016. This event is a multi-sport event featuring primarily bodybuilding, but also rugby taking place at County parks. The event looks to attract 300 athletes to the county this year and looks to help promote a new type of event that can be hosted in our region with potential for future growth. The expenses to be paid for this event will be facility rental to North Collier Regional Park and Veterans Park and assistance with out of Collier County marketing expenses to attract potential event participants of the festival up to a total cost of$4,500.00. Naples Cup will take place from September 16-18, 2016. This tournament has been hosted in the county for the past three years. Historically, this tournament has drawn over 100 teams. This past year the event generated nearly 1,000 room nights and looks to grow participation this year. This event promotes Collier County as a premier soccer destination. The expenses to be paid for this event will be facility rental to North Collier Regional Park and event expenses including, but not limited to trainers, officials, announcers, site managers, and golf carts up to a total cost of$11,700.00 FISCAL IMPACT: Funding of up to $17,200.00 for these three events is included in the BCC approved FY 16 Tourism Department budget in Fund 184 for Sports Marketing Event support. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this action. LEGAL CONSIDERATION: This item has been reviewed and approved as to form and legality and requires majority vote for approval. —CMG RECOMMENDATION: That the Tourist Development Council approves Tourist Development Tax Category "B" funding to support three upcoming FY 16 sports events up to $17,200.00 and makes a finding that these expenditures promote tourism. May 23, 2016 New Business 7-e 2 of 2 Prepared By: Michael Obyc, Senior Sports Marketing Manager May 23, 2016 New Business 7-f 1 of 9 EXECUTIVE SUMMARY Recommendation to approve a DestinationNEXT Workshop and Diagnostic Assessment as part of our annual tourism Marketing Summit on June 29, 2016 and make a finding that this item promotes tourism. OBJECTIVE: Approval of DestinationNEXT workshop and destination assessment program. CONSIDERATIONS: Destination Marketing Association International (DMAI) is the International trade association for Convention & Visitors Bureaus (CVB) worldwide. We have been a member of this association since 2003 and have received our Accreditation from that organization. DMAI recently made a major commitment to provide its destination marketing organizations members like us the opportunity to conduct a destination assessment to help them determine marketing priorities and strategies for the future. The diagnostic tool that DMAI has created includes an objective self-assessment which includes the tourism industry, community stakeholders, elected officials and others that help shape the future of a community. A diagnostic report card is produced at the end of the assessment to show how the destination compares to tourism industry average and best practices. This assessment is the only type of its kind in the tourism industry today and is recognized as a widely accepted best practice in planning and policy planning. We would like to bring in consultant Paul Ouimet, DMAI's Managing Director for Destination NEXT to conduct this destination assessment and report the results of the survey to our tourism industry on June 29 during our annual Destination Marketing Summit. This exercise will greatly assist us in developing our strategic marketing plan for 2017 and beyond. FISCAL IMPACT: The total cost for the assessment and presentation to the tourism industry is $12,450 plus travel expenses and is available in Fund 184. Travel expenses will be reimbursed in compliance with the Tourism Department Resolution 2006-40. We anticipate the total cost will not exceed$15,000. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. LEGAL CONSIDERATIONS: This item has been approved as to form and legality and requires majority vote for approval. —CMG RECOMMENDATION: Recommendation to approve a DestinationNEXT Workshop and Diagnostic Assessment as part of our annual tourism Marketing Summit on June 29, 2016 and make a finding that this item promotes tourism. Prepared by: Jack Wert, Tourism Director Attachments: DestinationNEXT proposal May 23, 2016 New Business UeSTINATION 2 of 9 May 7, 2016 Jack Wert Executive Director Naples, Marco Island, Everglades CVB 2660 N. Horseshoe Drive#105 Naples, FL 34104 DestinationNEXT Workshop & Online Diagnostic Assessment Dear Jack, It was a pleasure to talk to you about DestinationNEXT. As discussed, we would be delighted to work with you to deliver a stakeholder online assessment and workshop. The two main deliverables include: • Conduct an online assessment of key stakeholders to gain feedback from stakeholders on DestinationNEXT variables for destination strength and community support • Participate in your strategic planning retreat in July to discuss the results Details are provided below. Online Assessment The online diagnostic tool is designed to assist DMOs do an objective self-assessment which can help them determine priorities and strategies for the future. The tool presents a framework that DMO leaders and communities can use to critically assess the destination. It also helps to start a conversation and provide focus on what needs to be done in the future. The tool is not intended to be a benchmarking index to rank DMOs or destinations. The tool is based on 20 variables related to destination strength and community support and engagement. Within each variable, a series of metrics are also identified which offer the opportunity for DMOs to gather data and provide a more in-depth look at the variable. In consultation with the client, a survey will be prepared using the DestinationNEXT scenario model. Additional questions to address some specific issues and topics can be added. An email with a link to the survey will be prepared to be sent out by the client to key stakeholders. Workbooks can also be provided to the participants to help them respond to the survey. May 23, 2016 New Business Ul#STINATION 3 of 9 Online Diagnostic Tool Variables Destination Strength Community Support&Engagement dui Vexlna-vrxncarance i.nn MovnmoGatlr Fz,=47: mnl •'ens r. Ertarnw pMt aiie 8paon Ya 4awy u4o. tam Camrww,Mg4en Eanww4tlrrcsymgam Mama Fwri.s Owwn.nw Nabi -14 e.a„n RrL=K.�q.q, non`ei aw,.Yana. rmm+v.+ercroaa vwax� a.4wav cw.. n.n�.,wu. 4 �e' °" rr .i>.wwm+n The online diagnostic tool is built upon two key inputs: • An assessment of how important each variable is to the destination. In some cases, a variable may not be relevant to a destination. For example, some rural communities may not see air access as very relevant to their success. Likewise, a leisure destination may not find that convention and meeting facilities are important. The tool is designed to account for these situations. • An assessment of the destination's perceived performance across each variable. This is done by indicating the level of agreement to a statement for each variable. The results would be analyzed with a scenario plot and detailed diagnostics report provided. The results can be segmented to show response patterns of different groups of individuals. Workshop A workshop will be organized in consultation with the client. A draft agenda is proposed below. The agenda and timing can be modified to meet your specific requirements or address specific issues. May 23, 2016 New Business MSTINATION 4 of 9 Draft Agenda 15 mins Opening Remarks • Welcome • Objectives of Workshop 30 mins Destination NEXT Overview • Major Findings of Future Study • Overview of Scenario Model and NEXTPractices 30 mins Review and Discussion of Results • Review Results of Assessment • Discuss key issues 15 mins Break 75 mins Breakout Groups to Discuss Key Issues • Discuss Strategic Implications & Potential Responses • Reports Back to Plenary 15 mins Next Steps • Discuss Follow-up Actions • Closing Remarks It is proposed that Paul Ouimet attend your retreat. He could play any role you would like of him for the day. Paul would be supported by InterV/STAS staff who would produce the diagnostics report. Paul Ouimet Paul is DMAI's Managing Director of DestinationNEXT. During the past 18 years, he was one of three founding partners of InterV/STAS Consulting where he played a major role in building it into a multinational company with offices in the U.S., Canada, 4 Europe and Brazil. Specializing in aviation, transportation and tourism, InterV/STAS has completed projects in over 75 countries. Paul has successfully delivered strategic plans and market development strategies for several DMOs, governments, destinations, non-profit organizations, hotels and airports around the world. He has completed DMO organization reviews and developed start-up plans and business plans for new ventures. He has facilitated over 100 planning retreats and led major several community consultation processes. During the past 2 years, Paul has led the team which delivered DestinationNEXT, an important DMAI initiative on the future of DMOs. He developed the Future Map which identified the transformational opportunities and also created the scenario model and online assessment tool. He has spoken around the world on this new strategic roadmap for the DMO industry. May 23, 2016 New Business USTINATION 5 of 9 Budget The following budget is proposed. This budget can be modified based on further discussions and feedback from the client. Item Pricing US Dollars Online Assessment - survey preparation & 3 hours of analyst support $450 administration $25/participant completing the $2,500 - scenario plot assessment - diagnostics report (Assuming 100 individuals) Workshop -finalize agenda and workshop $7,500 for DMOs with budgets $7,500 preparation under$10 million -facilitate workshop Travel -travel expenses Economy airfare from Vancouver, $2,000 meals, transportation and parking Total $12,450 Travel expenses would be billed at cost. I am very much looking forward to working with you on this exciting initiative. Please let me know if you have any questions or require anything else. Best wishes, (-pc a(LA Paul Ouimet Managing Director, DestinationNEXT May 23, 2016 New Business TiSTINATIoN 6 of 9 Sole Source Justification Overview of DestinationNEXT On its 100th anniversary, Destination Marketing Association International(DMAI) took a bold leadership step with the DestinationNEXT initiative. The vision is to provide Destination Marketing Organizations (DMOs) with practical, clear actions and strategies for sustainable success in a dramatically changing world. The work, nominated for several tourism research and innovation awards, has included a: - Future Study looking at the most significant trends facing destinations and the DMO industry - Scenario model and diagnostic tool to help organizations and regions assess their destinations and organizations - Handbook of potential best practices to help these organizations become more successful The initiative was funded by the Destination and Travel Foundation and involved consultations and workshops with over 300 industry leaders from 36 countries around the world. Overview of the Online Diagnostic Tool The online diagnostic tool is designed to assist DMOs do an objective self-assessment which can help them determine priorities and strategies for the future. The tool presents a framework that DMO leaders and communities can use to critically assess the destination. It also helps to start a conversation and provide focus on what needs to be done in the future. The tool is not intended to be a benchmarking index to rank DMOs or destinations. The assessments are combined and result in the destination being plotted in one of the scenarios. A diagnostic report card is produced for each destination which outlines the results for each variable, and how the destination compares to the industry average. In cases where multiple stakeholders complete the self- assessment, a standard deviation is also reported so that DMOs can see how much consensus there is across the participants. This assessment is the only type of its kind in the tourism industry today. It has been recognized as one of the most significant tourism developments in 2015 in the world and has become widely accepted as a best practice in planning and policy work. Role of NEXTFactor Enterprises Inc. in Completing the Assessment DMAI has the exclusive rights and ownership of the DestinationNEXT model. These assessments and workshops are being completed according to a specified DMAI pricing policy of a licensing fee (based on number of respondents) as well as a workshop fee. May 23, 2016 New Business 6 STINATION 7 of 9 The team developing and designing DestinationNEXT was led by Paul Ouimet. He has been given an exclusive contract to manage and deliver this tool on behalf of DMAI. This work is being done through a company established by Paul Ouimet called NEXTFactor Enterprises Inc. (the contracting party). Services include completing the online survey and assessment diagnostic report card as well as delivering workshops around the world. No other group is authorized to complete an assessment using the DestinationNEXT Model today. There are over 230 destinations now in the data base and Paul Ouimet (through NEXTFactor) has already completed over 30 detailed assessments since October of 2015 when this new service was announced. Another 90 plus destinations are currently in discussions to complete similar assessments. Paul developed the scenario and assessment model and is intimately familiar with all aspects of this initiative. He is an experienced facilitator with over 20 years of conducting workshops and consultative sessions. He has spoken all over the world on this topic. Paul has the most extensive experience of anyone on this initiative and NEXTFactor Enterprises Inc. is the only entity legally authorized to complete this unique and powerful assessment. May 23, 2016 New Business DeSTINATION 8 of 9 VISIT DENVER The Convention&Visitors Bureau September 9,2015 To whom it may concern: I am writing you today,as an endorsement of Pati Ohiimet's workshop and onfrre assessment tool that was developed for DestinationNext. As a past board member of Destination Marketing Association International(DMA!),I was very impressed with the work that Paid and his team cid on DesthationNext and the rolbut last year at our Annual Meeting.Drectly after that,VISIT DENVER had Paul attend our board retreat and provide the same overview for our board members. My board members were very impressed with how Paul was able to present in layman's terms, the key findings which will have great implications for the Bureau and all travel-related companies_ Among the things he discussed were: rapidly changing consumer travel patterns; the fight for consumer's attention;how destination marketing organizations(DMOs(can add value to their communities;how to grow the overall travel market;how to overcome challenges presented by membership models and limited resources;and,what DMOs will need to do in the future to stay relevant to their stakeholders. We had Paul come back just a month ago to complete The DestinationNEXT online assessment and facilitate a workshop_The assessment was completed by over 100 staff,board members, community leaders and industry partners The remits provided very useful information on strategic issues and priorities for ow organization and destination. What impressed us the most was Paul's flexibMity and understanding of our industry_ The analysis was an easy way for a destination to identify opportunities and threats_ Because the workshop went so well,we are now considering taking the next step and going through a master planning process with Paurs team in 2016. We would strongly recommend DMIOs consider using the online diagnostic tool as we believe this will emerge as a BEST and NEXT Practice_If you have any questions,or are interested to learn more about the process we have gone through to date,please do not hesitate to contact me at rsdhart@visitd€nver..corn or(303)571-9415_ Sincerely, Richard W_Scharf President&CEO VISIT DENVER May 23, 2016 New Business USTINATION 9 of 9 ifi -71 Puerto Rico rfie165,,, 'io }e:tirritiri 0;J! 41.rJ-Dw.r,Tp. Execirve ioe kw-iv-4A 1:1-adiii 1.8 041.1St komac, S.iitt. ',tom%'NM, 54.i2- atst" P!ki 2 parted :Dice tls opporak-tw.,:ci:nark yca and Gil l'itae 'xr errire r.ed— arc cor Were' IARA..e.trire. -cr the re—d-loole Va9Srli. 'AT INK 45: nmartP. it! •eciu WII:41#11 14.!tt Plitirti7` Ri1.7D s an adiar-21P :Y Pilo...moon. Lau ritorth sewer adiettwd, .agar, haw val'aab,e Dern, -lotion rdessmet Mace end the 2.1dewirwes -errnwnerdebors *Tr— Cweentruncvl &ere r‘lalre .1ellt,,ItA IVA. 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PP loor.4.41-4,7 — May 23, 2016 Old Business 8-a 1 of 21 EXECUTIVE SUMMARY Review and discuss the Paradise Advertising and Marketing, Inc. expenditures for Fiscal Year 2015 and to date Fiscal Year 2016 OBJECTIVE: Review the pass through expenditures such as media posts that Paradise Advertising does not retain versus direct payment amounts to Paradise Advertising for creative work and service fee that the agency does retain. CONSIDERATIONS: The TDC members requested at the March meeting for more information about the Paradise Advertising budget. Of specific interest were the amounts that are paid to media companies such as TV, print publishers, digital advertising platforms and other"pass through" payments that the agency does not retain a portion of the amount paid by the County versus expenditures that the agency retains for their creative work, monthly service fee and digital work on the County's behalf. It is important to note that a significant amount of the annual billing with Paradise is for dollars that pass through the agency and are not retained. For FY 15 the pass through amount represented 72.2% of the total destination marketing expenditures through Paradise Advertising. In FY 16 YTD, the pass through amount represents 68.2% of the total destination marketing expenditures with Paradise Advertising. Fiscal Year 15: The following amounts were paid by Collier County to Paradise Advertising for their work on our destination marketing efforts: Paid Media(broadcast,print, social, etc.) at net cost-Pass-Thru $3,124,513.05 (72.2%) Production(TV spots, print ads, video,photography) $ 624,613.82 Digital & Social Media posts and creative $ 176,808.71 Monthly Service Fee (10% of BCC approved budget) $ 399,996.96 Total to Paradise for their internal work on our behalf $1,201,419.49 (27.8%) Total FY 15 Advertising&Promotion Budget with Paradise $4,325,935.54 Fiscal Year 16 YTD (Oct 15-Apr 16): The following amounts have been invoiced by Paradise Advertising to Collier County for the agency's work on behalf of our destination marketing efforts: Paid Media(broadcast, print, social, etc.) at net cost-Pass-Thru $1,712,351.53 (68.2%) Production(TV spots,print ads, video,photography) $ 426,221.37 Digital & Social Media posts and creative $ 78,872.00 Monthly Service Fee (10%of BCC approved budget) $ 291,666.69 Total to Paradise for their internal work on our behalf $ 796,760.06 (31.8%) May 23, 2016 Old Business 8-a 2 of 21 Total FY 16 YTD Advertising & Promotion Budget with Paradise $2,509,111.59 (45.6%) Total BCC Approved Budget for FY 16 for these services $5,500,000 FISCAL IMPACT: There is no Fiscal Impact at this time. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney's Office and does not present any legal issues at this time. —CMG RECOMMENDATION: Review and discuss the Paradise Advertising and Marketing, Inc. expenditures for Fiscal Year 2015 and Year to Date Fiscal Year 2016 Prepared by: Jack Wert, Tourism Director Attachments: (1) FY 15 Paradise Billing recap (2) FY 16 YTD Paradise Billing recap May 23, 2016 Old Business 8-a NAPLES.MARCO ISLAND,EVERGLADES CVB 3 of 21 FISCAL YEAR OCTOBER 2014-SEPTEMBER 2015 Invoice Date Invoice Number Project Full Name Total Fee Production Digital Media 10/1/2014 INV-3305 2014-CCT-1316-Monthly FY2015 Advertising and Marketing Services 33,333.33 33,333.33 10/13/2014 INV-3397 2014-CCT-1167-FY2015 CCT Media Buys 18,995.00 18,995.00 10/15/2014 INV-3398 2014-CCT-1167-FY2015 CCT Media Buys 1,500.00 1,500.00 10/14/2014 INV-3403 2014-CCT-1167-FY2015 CCT Media Buys 10,000.00 10,000.00 10/21/2014 INV-3422 2014-CCT-1167-FY2015 CCT Media Buys 1,500.00 1,500.00 10/24/2014 INV-3438 2014-CCT-1341-B FOR-Booth Graphics IGTM 2014 615.00 615.00 10/27/2014 INV-3443 2014-CCT-1396-Reprint of 2014 Meeting Planner flyers 325.00 325.00 10/27/2014 INV-3448 2014-CCT-1320-Collinson Media-Golf Retargeting Ads FY15 2,060.00 2,060.00 10/27/2014 INV-3450 2014-CCT-1386-Visit Florida(UK)-World Travel Market Signature Dinner 1,680.00 1,680.00 10/27/2014 INV-3451 2014-CCT-1354-Trade show banner-update design 800.00 800.00 11/1/2014 INV-3459 2014-CCT-1316-Monthly FY2015 Advertising and Marketing Services 33,333.33 33,333.33 1/27/2015 INV-3477 2014-CCT-1321-Collinson Media-Facebook Marketing-Fall FY2015 850.00 850.00 10/31/2014 INV-3483 2014-CCT-1167-FY2015 CCT Media Buys 7,500.00 7,500.00 11/5/2014 INV-3484 2014-CCT-1167-FY2015 CCT Media Buys 42,500.00 42,500.00 11/6/2014 INV-3489 2014-CCT-1167-FY2015 CCT Media Buys 1,225.65 1,225,65 11/6/2014 INV-3490 2014-CCT-1167-FY2015 CCT Media Buys 1,749.32 1,749.32 11/6/2014 INV-3491 2014-CCT-1167-FY2015 CCT Media Buys 33,738.95 33,738.95 11/7/2014 INV-3497 2014-CCT-1167-FY2015 CCT Media Buys 900.00 900.00 11/7/2014 INV-3498 2014-CCT-1167-FY2015 CCT Media Buys 700.00 700.00 11/10/2014 INV-3499 2014-CCT-1290-Meetings eScapes for October 1,965.00 1,965.00 1/27/2015 INV-3500 2014-CCT-1303-Collinson Media-Ad Network-LPGA CME Group Tour t 240.00 240.00 11/10/2014 INV-3502 2014-CCT-1335-Northstar Travel Media-Meetings&Conventions/Success: 770.00 770.00 11/10/2014 INV-3503 2014-CCT-1339-Greg Norman Production Company-Franklin Templeton S 2,490.00 2,490.00 11/10/2014 INV-3504 2014-CCT-1340-:60 second spot for Golf Cable promotion 1,040.00 1,040.00 11/10/2014 INV-3505 2014-CCT-1357-Group Meetings GAP Program templates 1,180.00 1,180.00 11/10/2014 INV-3506 2014-CCT-1363-FBU National Championship Newsletter-sent on Nov 10th 680.00 680.00 11/10/2014 INV-3507 2014-CCT-1371-Destination Weddings&Honeymoons.com Worldwide Gui 450.00 450.00 11/7/2014 INV-3514 Digital 9,670.00 9,670.00 11/13/2014 INV-3520 2014-CCT-1322-Consumer eScapes-October 2014 2,220.00 2,228.00 1/26/2015 INV-3537 2014-CCT-1336-Northstar-Meetings&Conventions Florida Meeting&Inc 330.00 330.00 11/26/2014 INV-3539 2014-CCT-1167-FY2015 CCT Media Buys 50,000.00 50,000.00 11/25/2014 INV-3541 2014-CCT-1167-FY2015 CCT Media Buys 1,000.00 1,000.00 12/1/2014 INV-3544 2014-CCT-1316-Monthly FY2015 Advertising and Marketing Services 33,333.33 33,333.33 1/26/2015 INV-3561 2014-CCT-1329-Collinson Media-Retargeting Ads Fall FY15 1,100.00 1,100.00 1/26/2015 INV-3562 2014-CCT-1302-Graft Multi Media Marketing-Orlandoattractions.com-up 370.00 370.00 1/26/2015 INV-3563 2014-CCT-1405-Screen update for Panther Festival 330.00 330.00 1/26/2015 INV-3570 2014-CCT-1387-Luxury Travel Exchange LTX'14 deliverables 1,320.00 1,320.00 1/26/2015 INV-3573 2014-CCT-1367-Collinson Media-HTML E-Blast Golf Promotion FALL F` 2,500.00 2,500.00 11/26/2014 INV-3575 2014-CCT-1416-Visit Florida-Florida Encounter Trade Show 460.00 460.00 1/26/2015 INV-3576 2014-CCT-1385-Bridal Guide(Visit Florida issue)-4C FP ad advertorial ant 2,070.00 2,070.00 1/26/2015 INV-3578 2014-CCT-1402-DVD and reference file of photographic images 120.00 120.00 1/26/2015 INV-3582 2014-CCT-1448-Pro Rodeo Sports News-1/2 page ad 1,470.00 1,470.00 1/26/2015 INV-3583 2014-CCT-1418-WGCU-Golf videos 1,420.00 1,420.00 1/26/2015 INV-3587 2014-CCT-1368-Destination Media-Play Florida Golf Guide and Paradise C 3,735.00 3,735.00 1/26/2015 INV-3589 2014-CCT-1383-2014 Co-Op Opportunities E-Blast 930.00 930.00 1/26/2015 INV-3591 2014-CCT-1406-Prevue banner for web and newsletter 630.00 630.00 1/26/2015 INV-3594 2014-CCT-1323-Collinson Media-Ad Network-PGA Franklin Templeton I 240.00 240.00 12/1/2014 INV-3595 2014-CCT-1410-FBU Event PA Announcements 260.00 260.00 12/1/2014 INV-3596 2014-CCT-1415-CVB Nametags for order 270.00 270.00 1/26/2015 INV-3597 2014-CCT-1401-Consumer eScapes newsletter-Nov 2014 2,073.00 2,073.00 1/26/2015 INV-3598 2014-CCT-1403-Meetings eScapes for November 2014 2,060.75 2,060.75 1/26/2015 INV-3599 2014-CCT-1404-U.S.All American Bowl Program-Full page ad 1,290.00 1,290.00 1/26/2015 INV-3600 2014-CCT-1395-FSAE&Prevue Full page ads(3 issues)and FSAE listing d 1,600.00 1,600.00 1/26/2015 INV-3601 2014-CCT-1421-FOX NEWS Online-Winter Weather Triggered Digital 1,030.00 1,030.00 1/26/2015 INV-3605 2014-CCT-1334-Octagon-ACE Group Classic-Full page ad and advertoria 1,840.00 1,840.00 12/1/2014 INV-3606 2014-CCT-1364-FBU National Championship Newsletter-sent on Dec 2nd 680.00 680.00 1/26/2015 INV-3607 2014-CCT-1408-FBU Spectator Guide-Full page ad and welcome letter 1,490.00 1,490.00 1/26/2015 INV-3608 2014-CCT-1409-Northstar-Meetings&Conventions Florida 2015 The Yen 920.00 920.00 1/26/2015 INV-3609 2014-CCT-1422-Prevue Spotlight a-blast deliverables 590.00 590.00 12/3/2014 INV-3611 2014-CCT-1167-FY2015 CCT Media Buys 6,000.00 6,000.00 12/3/2014 INV-3612 2014-CCT-1167-FY2015 CCT Media Buys 3,000.00 3,000.00 12/8/2014 INV-3631 2014-CCT-1167-FY2015 CCT Media Buys 4,678.66 4,678.66 12/8/2014 INV-3632 2014-CCT-1167-FY2015 CCT Media Buys 13,927.12 13,927.12 12/15/2014 INV-3653 2014-CCT-1167-FY2015 CCT Media Buys 6,922.40 6,922.40 12/17/2014 INV-3655 2014-CCT-I167-FY2015 CCT Media Buys 8,236.50 8,236.50 12/17/2014 INV-3656 2014-CCT-1167-FY2015 CCT Media Buys 4,989.50 4,989.50 12/17/2014 INV-3657 2014-CCT-1167-FY2015 CCT Media Buys 6,132.75 6,132.75 12/18/2014 INV-3659 2014-CCT-1167-FY2015 CCT Media Buys 9,000.00 9,000.00 12/18/2014 INV-3661 2014-CCT-I167-FY2015 CCT Media Buys 1,721.25 1,721.25 12/22/2014 INV-3663 2014-CCT-1167-FY2015 CCT Media Buys 1,000.00 1,000.00 12/22/2014 INV-3664 2014-CCT-1167-FY2015 CCT Media Buys 750.00 750.00 12/22/2014 INV-3665 2014-CCT-1167-FY2015 CCT Media Buys 8,700.00 8,700.00 12/22/2014 INV-3666 2014-CCT-1167-FY2015 CCT Media Buys 500.00 500.00 12/22/2014 INV-3667 2014-CCT-I167-FY2015 CCT Media Buys 36,253.35 36,253.35 1/1/2015 INV-3680 2014-CCT-1316-Monthly FY2015 Advertising and Marketing Services 33,333.33 33,333.33 1/5/2015 INV-3698 2014-CCT-1167-FY2015 CCT Media Buys 7,049.05 7,049.05 1/5/2015 INV-3700 2014-CCT-1167-FY2015 CCT Media Buys 6,145.50 6,145.50 1/6/2015 INV-3705 2014-CCT-1484-Pro Rodeo-banner ad on website 405.00 405.00 1/6/2015 INV-3709 2014-CCT-1167-FY2015 CCT Media Buys 3,952.50 3,952.50 1/7/2015 INV-3714 2014-CCT-1167-FY2015 CCT Media Buys 25,495.75 25,495.75 1/5/2015 INV-3715 2014-CCT-1514-Visit Florida-:10 Cinema spot-Washington D.0 30.00 30.00 1/7/2015 INV-3716 2014-CCT-1167-FY2015 CCT Media Buys 5,300.60 5,300.60 1/7/2015 INV-3718 2014-CCT-1167-FY2015 CCT Media Buys 5,002.25 5,002.25 1/7/2015 INV-3719 2014-CCT-1167-FY2015 CCT Media Buys 8,491.50 8,491.50 May 23, 2016 Old Business 8-a NAPLES.MARCO ISLAND,EVERGLADES CVB 4 of 21 FISCAL YEAR OCTOBER 2014-SEPTEMBER 2015 Invoice Date Invoice Number Project Full Name Total Fee Production Digital Media 1/7/2015 INV-3720 2014-CCT-1167-FY2015 CCT Media Buys 80,000.00 80,000.00 1/8/2015 INV-3724 2014-CCT-1167-FY2015 CCT Media Buys 4,679.20 4,679.20 1/8/2015 INV-3725 2014-CCT-1167-FY2015 CCT Media Buys 10,000.00 10,000.00 1/8/2015 INV-3726 2014-CCT-1167-FY2015 CCT Media Buys 3,401.70 3,401.70 1/8/2015 INV-3743 2014-CCT-1358-Collinson Media-Retargeting Ads Winter Campaign FY15 1,290.00 1,290.00 1/8/2015 INV-3744 2014-CCT-1458-Meetings eScapes for December 2014 2,055.35 2,055.35 1/9/2015 INV-3746 2014-CCT-1485-Visit Florida-Emeril's Florida promotion 1,930.00 1,930.00 1/12/2015 INV-3749 2014-CCT-1497-Collinson Media-Facebook Marketing Winter FY15 1,820.00 1,820.00 1/12/2015 INV-3750 2014-CCT-1498-Direct Lists-PRCA Pro Rodeo-Email List Deployment 2,220.00 2,220.00 1/12/2015 INV-3755 2014-CCT-1526-MNI Ad Network-Expandable and standard banner ads-W 4,520.00 4,520.00 1/12/2015 INV-3757 2014-CCT-1541-Food and Wine/Travel and Leisure-Winter-Quattro and Bs 2,260.00 2,260.00 1/12/2015 INV-3759 2014-CCT-1554-Pro Rodeo Sports News-Revision to 1/2 page ad 450.00 450.00 1/19/2015 INV-3760 2014-CCT-1556-Visit USA 2015 Travel Planner Belgium-FP ad 1,180.00 1,180.00 1/12/2015 INV-3767 2014-CCT-1167-FY2015 CCT Media Buys 8,309.60 8,309.60 1/19/2015 INV-3768 2014-CCT-1451-Destination Media-Floridagolfmfo.com banner ad 585.00 585.00 1/13/2015 INV-3769 2014-CCT-1488-Collinson Media-PRCA Rodeo Retargeting and Facebook, 2,293.00 2,293.00 1/13/2015 INV-3771 2014-CCT-1437-Consumer eScapes newsletter-Dec 2014 1,913.00 1,913.00 1/13/2015 INV-3780 2014-CCT-1604-New York Times Great Getaway E-mail-Jan 14th 1,080.00 1,080.00 1/14/2015 INV-3781 2014-CCT-1525-Bridal Guide HTML E-Blasts 2,040.00 2,040.00 1/15/2015 INV-3801 2014-CCT-1460-Successful Meetings Digital deliverables"Destination of the 1,115.00 1,115.00 1/15/2015 INV-3803 2014-CCT-1167-FY2015 CCT Media Buys 2,629.63 2,629.63 1/15/2015 INV-3804 2014-CCT-1167-FY2015 CCT Media Buys 900.00 900.00 1/15/2015 INV-3805 2014-CCT-1167-FY2015 CCT Media Buys 6,031.60 6,031.60 1/15/2015 INV-3806 2014-CCT-1167-FY2015 CCT Media Buys 235.43 235.43 1/15/2015 INV-3809 2014-CCT-1167-FY2015 CCT Media Buys 11,667.00 11,667.00 1/16/2015 INV-3817 2014-CCT-1522-Winter&Spring Summer Creative-Animation of frames 24,440.00 24,440.00 1/17/2015 INV-3819 2014-CCT-1202-Focus Group Research:Leisure&Corporate Group Meetin 694.23 694.23 1/19/2015 INV-3821 2014-CCT-1167-FY2015 CCT Media Buys 50,000.00 50,000.00 1/19/2015 INV-3824 2014-CCT-1543-United Rhapsody-Full pg ad 1,545.00 1,545.00 1/19/2015 INV-3825 2014-CCT-1519-Clear Channel-Out of home-New York full motion digita 3,020.00 3,020.00 1/19/2015 INV-3826 2014-CCT-1516-Clear Channel-Out of Home-Chicago 1,800.00 1,800.00 1/19/2015 INV-3827 2014-CCT-1517-Clear Channel-Out of home-Toronto digital boards 1,760.00 1,760.00 1/19/2015 INV-3828 2014-CCT-1518-Clear Channel-Out of home-Philadelphia&Minneapolis t 1,040.00 1,040.00 1/19/2015 INV-3829 2014-CCT-1503-Pelmorex-Canadian Weather Network-Television spots 1,530.00 1,530.00 1/19/2015 INV-3830 2014-CCT-1495-Food Network Magazine-Video 450.00 450.00 1/19/2015 INV-3831 2014-CCT-1486-Audubon Magazine:Half Page ad and Deliverables for edit( 1,810.00 1,810.00 1/19/2015 INV-3832 2014-CCT-1461-Meeting planners Personalized notebook 1,010.00 1,010.00 1/19/2015 INV-3833 2014-CCT-1483-US All American Army Bowl TV spot 3,168.00 3,168.00 1/19/2015 INV-3835 2014-CCT-1464-TheWeatherNetwork.com-Canada Online 2,700.00 2,700.00 1/15/2015 INV-3836 Digital 13,140.00 13,140.00 1/15/2015 INV-3838 Digital 11,820.00 11,820.00 1/16/2015 INV-3839 2014-CCT-1167-FY2015 CCT Media Buys 42,500.00 42,500.00 1/21/2015 INV-3841 2015-CCT-1655-Incentive Magazine-728x90&300x250 banner ads 285.00 285.00 2/1/2015 INV-3898 2014-CCT-1316-Monthly FY2015 Advertising and Marketing Services 33,333.33 33,333.33 2/3/2015 INV-3904 2014-CCT-1167-FY2015 CCT Media Buys 10,920.80 10,920.80 2/3/2015 INV-3906 2014-CCT-1167-FY2015 CCT Media Buys 7,711.20 7,711.20 2/3/2015 INV-3907 2014-CCT-1167-FY2015 CCT Media Buys 11,750.40 11,750.40 2/3/2015 INV-3908 2014-CCT-I 167-FY2015 CCT Media Buys 14,028.40 14,028.40 2/3/2015 INV-3909 2014-CCT-1167-FY2015 CCT Media Buys 8,653.00 8,653.00 2/3/2015 INV-3910 2014-CCT-1167-FY2015 CCT Media Buys 14,500.00 14,500.00 2/3/2015 INV-391 I 2014-CCT-1167-FY2015 CCT Media Buys 2,205.75 2,205.75 2/3/2015 INV-3912 2014-CCT-1167-FY2015 CCT Media Buys 63.75 63.75 2/3/2015 INV-3913 2014-CCT-1167-FY2015 CCT Media Buys 928.20 928.20 2/3/2015 INV-3914 2014-CCT-1167-FY2015 CCT Media Buys 102.00 102.00 2/3/2015 INV-3915 2014-CCT-1167-FY2015 CCT Media Buys 465.92 465.92 2/3/2015 INV-3916 2014-CCT-1167-FY2015 CCT Media Buys 850.60 850.60 2/3/2015 INV-3917 2014-CCT-1167-FY2015 CCT Media Buys 881.09 881.09 2/3/2015 INV-3918 2014-CCT-1167-FY2015 CCT Media Buys 8,320.00 8,320.00 2/3/2015 INV-3919 2014-CCT-I 167-FY2015 CCT Media Buys 147.27 147.27 2/4/2015 INV-3932 2014-CCT-1337-Greg Norman Production Company-Franklin Templeton S 2,420.00 2,420.00 1/31/2015 INV-3936 2014-CCT-1167-FY2015 CCT Media Buys 5,000.00 5,000.00 1/31/2015 INV-3937 2014-CCT-1167-FY2015 CCT Media Buys 256.89 256.89 2/9/2015 INV-3938 2014-CCT-1167-FY2015 CCT Media Buys 2,715.75 2,715.75 2/9/2015 INV-3939 2014-CCT-1167-FY2015 CCT Media Buys 9,065.95 9,065.95 2/9/2015 INV-3940 2014-CCT-1167-FY2015 CCT Media Buys 7,820.00 7,820.00 2/16/2015 INV-3944 2014-CCT-1167-FY2015 CCT Media Buys 1,000.00 1,000.00 2/16/2015 INV-3945 2014-CCT-1167-FY2015 CCT Media Buys 1,847.00 1,847.00 2/16/2015 INV-3946 2014-CCT-1167-FY2015 CCT Media Buys 800.00 800.00 2/16/2015 INV-3947 2014-CCT-1167-FY2015 CCT Media Buys 9,580.00 9,580.00 2/16/2015 INV-3949 2014-CCT-1167-FY2015 CCT Media Buys 12,832.97 12,832.97 2/16/2015 INV-3950 2014-CCT-1382-Cable Television-Florida Markets Fall Golf Push FY15 840.00 840.00 2/16/2015 INV-3951 2014-CCT-1381-Cable Delivery-Fall FYI5 Golf Push Northern Markets 2,948.00 2,948.00 2/16/2015 INV-3952 2014-CCT-1438-Consumer eScapes newsletter-Jan 2015 1,508.00 1,508.00 2/16/2015 INV-3953 2014-CCT-1462-Meetings eScapes for January 2015 1,350.10 1,350.10 2/16/2015 INV-3954 2014-CCT-1492-Weather.com Weather Adapter ad-Winter Campaign 265.00 265.00 2/16/2015 INV-3955 2014-CCT-1528-Collinson Media-Ad Network-PGA Ace Group Classic 300.00 300.00 2/16/2015 1NV-3956 2014-CCT-1540-Food and Wine/Travel and Leisure-Winter Campaign-Erna 1,130.00 1,130.00 2/16/2015 INV-3957 2014-CCT-1579-Business cards for UK rep team 461.75 461.75 2/16/2015 INV-3958 2014-CCT-1587-NCC Media-Winter cable television 2,880.00 2,880.00 2/16/2015 INV-3959 2014-CCT-1588-Sojern Traveler Platform-3 banner ads&:30 video pre-roll 1,670.00 1,670.00 2/16/2015 INV-3960 2014-CCT-1591-Destinationweddingmag.com banner ad 305.00 305.00 2/16/2015 INV-3961 2014-CCT-1621-New York Times Great Getaway E-Mail-Feb 10th 1,025.00 1,025.00 2/16/2015 INV-3962 2014-CCT-1624-CO-OP website notification a-blast 1,100.00 1,100.00 2/16/2015 INV-3963 2014-CCT-1626-Visit Florida-Emeril Added Value deliverables 760.00 760.00 May 23, 2016 Old Business 8-a NAPLES.MARCO ISLAND,EVERGLADES CVB 5 of 21 FISCAL YEAR OCTOBER 2014-SEPTEMBER 2015 Invoice Date Invoice Number Project Full Name Total Fee Production Digital Media 2/16/2015 INV-3964 2014-CCT-1640-Destination Weddings and Honeymoons"Florida Romance" 335.00 335.00 2/16/2015 INV-3966 2015-CCT-1685-Sports Event Magazine-Full pg ad 195.00 195.00 2/16/2015 INV-3967 2015-CCT-1711-Additional Time Associated to Food and Wine/Travel and L 230.00 230.00 2/17/2015 INV-3984 2014-CCT-1545-Food Network Magazine-Half-page Ad,Advertorial&Del 850.00 850.00 2/17/2015 INV-3985 2014-CCT-1167-FY2015 CCT Media Buys 2,514.36 2,514.36 2/17/2015 INV-3988 2014-CCT-1167-FY2015 CCT Media Buys 1,544.13 1,544.13 2/17/2015 INV-3989 2014-CCT-1167-FY2015 CCT Media Buys 1,439.31 1,439.31 2/17/2015 INV-3990 2015-CCT-1666-CVB Business Card-Erin Smith 297.50 297.50 2/17/2015 INV-3991 2014-CCT-1570-Honeymoons.com Listing deliverables Update 985.00 985.00 2/17/2015 INV-3992 2014-CCT-1360-Octagon-ACE Group Classic-Golf Channel upload for T's 1,520.00 1,520.00 2/12/2015 1NV-3993 Digital 13,600.00 13,600.00 2/17/2015 INV-4006 2014-CCT-1522-Winter&Spring Summer Creative-Animation of frames 4,062.00 4,062.00 2/18/2015 INV-4008 2014-CCT-1306-Visit Florida-Annual Publication 2,700.00 2,700.00 2/18/2015 INV-4009 2014-CCT-1496-NewYorkTimes.com Online Ads 2,540.00 2,540.00 2/18/2015 INV-4010 2014-CCT-1529-Collinson Media-Collaborate meetings Video Insider Serie 2,470.00 2,470.00 2/18/2015 INV-4011 2014-CCT-1647-Undiscovered Florida Half Page Ad 1,005.00 1,005.00 2/23/2015 INV-4030 2014-CCT-1167-FY2015 CCT Media Buys 2,732.98 2,732.98 2/23/2015 INV-4031 2014-CCT-I167-FY2015 CCT Media Buys 4,012.38 4,012.38 2/23/2015 INV-4032 2014-CCT-1167-FY2015 CCT Media Buys 1,369.78 1,369.78 2/23/2015 INV-4033 2014-CCT-I167-FY2015 CCT Media Buys 2,872.21 2,872.21 2/23/2015 INV-4034 2014-CCT-1167-FY2015 CCT Media Buys 2,576.64 2,576.64 3/1/2015 INV-4052 2014-CCT-1316-Monthly FY2015 Advertising and Marketing Services 33,333.33 33,333.33 2/19/2015 INV-4085 2014-CCT-1509-Food and Wine/Travel and Leisure-Winter Campaign-Vick 440.00 440.00 2/27/2015 INV-4075 2014-CCT-1546-Group Meetings and Associations post card mailer 2,789.65 2,789.65 2/26/2015 INV-4059 2014-CCT-1167-FY2015 CCT Media Buys 5,000.00 5,000.00 2/26/2015 INV-4060 2014-CCT-1167-FY2015 CCT Media Buys 6,000.00 6,000.00 2/26/2015 INV-4061 2014-CCT-1167-FY2015 CCT Media Buys 900.00 900.00 2/26/2015 INV-4066 2014-CCT-1167-FY2015 CCT Media Buys 896.18 896.18 2/26/2015 INV-4067 2014-CCT-1167-FY2015 CCT Media Buys 1,278.32 1,278.32 2/26/2015 INV-4068 2014-CCT-1167-FY2015 CCT Media Buys 1,337.05 1,337.05 3/2/2015 INV-4070 2014-CCT-1167-FY2015 CCT Media Buys 4,322.25 4,322.25 3/2/2015 INV-4071 2014-CCT-1167-FY2015 CCT Media Buys 7,888.00 7,888.00 3/2/2015 INV-4072 2014-CCT-1167-FY2015 CCT Media Buys 4,143.30 4,143.30 3/2/2015 INV-4083 2015-CCT-1726-Octagon-golf b-roll footage 280.00 280.00 3/2/2015 INV-4084 2014-CCT-1167-FY2015 CCT Media Buys 85,500.00 85,500.00 3/2/2015 INV-4086 2014-CCT-1167-FY2015 CCT Media Buys 30,600.00 30,600.00 3/2/2015 INV-4087 2014-CCT-1167-FY2015 CCT Media Buys 19,125.00 19,125.00 3/3/2015 INV-4088 2014-CCT-1167-FY2015 CCT Media Buys 26,775.00 26,775.00 3/3/2015 INV-4089 2014-CCT-1167-FY2015 CCT Media Buys 18,500.00 18,500.00 3/3/2015 INV-4090 2014-CCT-1167-FY2015 CCT Media Buys 20,000.00 20,000.00 3/3/2015 INV-4091 2014-CCT-1167-FY2015 CCT Media Buys 24,000.00 24,000.00 3/3/2015 INV-4095 2014-CCT-1167-FY2015 CCT Media Buys 7,999.88 7,999.88 3/3/2015 INV-4096 2014-CCT-1167-FY2015 CCT Media Buys 8,010.00 8,010.00 3/3/2015 INV-4100 20t4-CCT-1167-FY2015 CCT Media Buys 19,630.75 19,630.75 3/3/2015 INV-4101 2014-CCT-1167-FY2015 CCT Media Buys 21,807.60 21,807.60 3/3/2015 INV-4102 2014-CCT-1167-FY2015 CCT Media Buys 2,534.70 2,534.70 3/3/2015 INV-4103 2014-CCT-1167-FY2015 CCT Media Buys 2,611.20 2,611.20 3/3/2015 INV-4104 2014-CCT-1167-FY2015 CCT Media Buys 6,519.50 6,519.50 3/3/2015 INV-4105 2014-CCT-1167-FY2015 CCT Media Buys 7,709.50 7,709.50 3/3/2015 INV-4106 2014-CCT-1167-FY2015 CCT Media Buys 5,820.00 5,820.00 3/10/2015 INV-4131 2014-CCT-1167-FY2015 CCT Media Buys 6,250.90 6,250.90 3/10/2015 INV-4132 2014-CCT-1167-FY2015 CCT Media Buys 3,055.08 3,055.08 3/10/2015 INV-4133 2014-CCT-l167-FY2015 CCT Media Buys 1,123.96 1,123.96 3/10/2015 INV-4134 2014-CCT-1167-FY2015 CCT Media Buys 7,983.14 7,983.14 3/10/2015 INV-4135 2014-CCT-1167-FY2015 CCT Media Buys 3,157.21 3,157.21 3/10/2015 INV-4136 2014-CCT-1167-FY2015 CCT Media Buys 1,263.07 1,263.07 3/10/2015 INV-4137 2014-CCT-1167-FY2015 CCT Media Buys 2,069.16 2,069.16 3/10/2015 INV-4138 2014-CCT-I 167-FY2015 CCT Media Buys 70,000.00 70,000.00 3/10/2015 INV-4139 2014-CCT-1167-FY2015 CCT Media Buys 900.00 900.00 3/10/2015 INV-4142 2014-CCT-I167-FY2015 CCT Media Buys 5,002.25 5,002.25 3/10/2015 INV-4143 2014-CCT-1167-FY2015 CCT Media Buys 8,188.60 8,188.60 3/10/2015 INV-4146 2014-CCT-1167-FY2015 CCT Media Buys 27,720.00 27,720.00 3/10/2015 INV-4147 2014-CCT-1167-FY2015 CCT Media Buys 9,960.00 9,960.00 2/27/2015 INV-4172 2015-CCT-1740-Collinson-Old Florida Festival-FB&Retarget 1,705.00 1,705.00 2/27/2015 INV-4174 2015-CCT-1665-4-Editorial eNewsletter Travel special deliverables-DW&H 935.00 935.00 2/27/2015 INV-4175 2014-CCT-1473-Meetings eScapes for February 2015 1,647.00 1,647.00 2/27/2015 INV-4178 2015-CCT-1717-ITB Berlin Panel Image 435.00 435.00 2/27/2015 INV-4179 2015-CCT-1668-Collinson In-State VF Spring/Summer Insert-half pg 1,010.00 1,010.00 2/27/2015 INV-4181 20t5-CCT-1720-Sports Handout Revamp 975.65 975.65 3/2/2015 INV-4184 2015-CCT-1819-Godaddy URL renewal costs 117.28 117.28 3/12/2015 INV-4187 2014-CCT-1167-FY2015 CCT Media Buys 7,760.00 7,760.00 3/2/2015 INV-4193 2014-CCT-1167-FY2015 CCT Media Buys 5,481.65 5,481.65 3/3/2015 INV-4194 2014-CCT-1167-FY2015 CCT Media Buys 5,907.50 5,907.50 3/3/2015 INV-4197 2014-CCT-1167-FY2015 CCT Media Buys 1,859.06 1,859.06 3/3/2015 INV-4198 2014-CCT-1167-FY2015 CCT Media Buys 11,667.00 11,667.00 3/3/2015 INV-4199 2014-CCT-1167-FY2015 CCT Media Buys 1,370.96 1,370.96 3/3/2015 INV-4201 2014-CCT-1167-FY2015 CCT Media Buys 1,305.25 1,305.25 3/3/2015 INV-4202 2014-CCT-I167-FY2015 CCT Media Buys 233.93 233.93 3/3/2015 INV-4204 2014-CCT-1167-FY2015 CCT Media Buys 900.00 900.00 3/13/2015 INV-4208 2014-CCT-1622-New York Times Great Getaway E-mail-March 9th 1,165.00 1,165.00 3/13/2015 INV-4212 2015-CCT-1811-Vimeo Annual 2015 Hosting Account Cost 199.00 199.00 3/13/2015 INV-4214 2015-CCT-1750-Plan your Meetings business directory deliverables 605.00 605.00 3/13/2015 INV-4215 2014-CCT-1568-Food Network Magazine-E-blast&Twitter blast 620.00 620.00 3/13/2015 INV-4225 2015-CCT-1749-Collinson In-State VF Spring/Summer Deliverables 1,015.00 1,015.00 May 23, 2016 Old Business 8-a NAPLES.MARCO ISLAND,EVERGLADES CVB 6 of 21 FISCAL YEAR OCTOBER 2014-SEPTEMBER 2015 Invnice Date Invoice Number Project Full Name Total Fee Production Digital Media 3/13/2015 INV-4226 2014-CCT-1623-New York Times Great Getaway E-mail-March 25th 1,165.00 1,165.00 3/13/2015 INV-4233 2015-CCT-1761-Incentive Magazine-email and listing pg deliverables 655.00 655.00 3/17/2015 INV-4239 9,880.00 9,880.00 2/27/2015 INV-4240 2014-CCT-1467-Consumer eScapes newsletter-Feb 2015 1,523.00 1,523.00 3/23/2015 INV-4247 2014-CCT-1167-FY2015 CCT Media Buys 1,738.00 1,738.00 3/23/2015 INV-4248 2014-CCT-1167-FY2015 CCT Media Buys 600.00 600.00 3/23/2015 INV-4251 2014-CCT-1167-FY2015 CCT Media Buys 10,961.01 10,961.01 3/23/2015 INV-4253 2014-CCT-1167-FY2015 CCT Media Buys 20,169.47 20,169.47 3/24/2015 INV-4273 2014-CCT-1327-Post Production Sports Photo shoot Football,Volleyball an, 8,225.00 8,225.00 3/24/2015 INV-4274 2014-CCT-1641-Honeymoons.com-Top 10 HM USA destination blog deliv, 275.00 275.00 3/24/2015 INV-4275 2015-CCT-1653-Destination Weddings and Honeymoons e-blast deliverables 500.00 500.00 3/24/2015 INV-4276 2015-CCT-1678-Fl Travel+Life-Banner Ad 550.00 550.00 3/24/2015 INV-4271 2015-CCT-1732-Stationery and envelopes for CVB 891.05 891.05 3/24/2015 INV-4265 2015-CCT-1735-PYM-Collapsible Banner Ad 1,520.00 1,520.00 3/24/2015 INV-4278 2015-CCT-1781-Footballuniversity.org Banner ad 295.00 295.00 3/24/2015 INV-4272 2015-CCT-1789-Meetings Focus-Half pg ad 225.00 225.00 3/24/2015 INV-4264 2015-CCT-1790-Business Cards for Germany Rep Team 903.25 903.25 3/24/2015 INV-4280 2015-CCT-1791-Meetings Focus-Banner ad 155.00 155.00 3/30/2015 INV-4291 2014-CCT-1167-FY2015 CCT Media Buys 28,203.65 28,203.65 3/30/2015 INV-4292 2014-CCT-1167-FY2015 CCT Media Buys 1,500.00 1,500.00 3/30/2015 INV-4293 2014-CCT-1167-FY2015 CCT Media Buys 12,672.23 12,672.23 3/30/2015 INV-4294 2014-CCT-1167-FY2015 CCT Media Buys 10,170.00 10,170.00 3/30/2015 INV-4299 2014-CCT-I167-FY2015 CCT Media Buys 3,500.00 3,500.00 3/30/2015 INV-4300 2014-CCT-1167-FY2015 CCT Media Buys 2,500.00 2,500.00 3/30/2015 INV-4301 2014-CCT-1167-FY2015 CCT Media Buys 1,500.00 1,500.00 3/30/2015 INV-4302 2014-CCT-1167-FY2015 CCT Media Buys 9,245.00 9,245.00 4/1/2015 INV-4313 2014-CCT-1316-Monthly FY2015 Advertising and Marketing Services 33,333.33 33,333.33 4/6/2015 INV-4336 2014-CCT-1465-Consumer eScapes newsletter-Mar 2015 1,545.50 1,545.50 4/6/2015 INV-4339 2014-CCT-1474-Meetings eScapes for March 2015 1,447.54 1,447.54 4/6/2015 INV-4345 2015-CCT-1669-Meetings&Conventions Leaderboard 700.00 700.00 4/6/2015 INV-4347 2015-CCT-1679-Fl Travel+Life-editorial newsletter deliverables 275.00 275.00 4/6/2015 INV-4348 2015-CCT-1681-Collaborate Meetings custom eblast 1,950.00 1,950.00 4/6/2015 INV-4349 2015-CCT-1730-Miles-Brand USA Brazil Multi-Channel Program 1/2 page 1,820.00 1,820.00 4/6/2015 INV-4350 2015-CCT-1792-Messaging updates-Spring/Summer television spots 1,760.00 1,760.00 4/6/2015 INV-4351 2015-CCT-1808-Connect Sports Full pg ad and Deliverables 625.00 625.00 4/6/2015 INV-4352 2015-CCT-1810-PGA Magazine-Meetings&Conventions Full pg ad 1,460.00 1,460.00 4/6/2015 INV-4353 2015-CCT-1815-Collinson Media-Retargeting Ads Spring/Summer FY15 880.00 880.00 4/6/2015 INV-4354 2015-CCT-1816-Collinson Media-Facebook Marketing-Spring/Summer F' 1,150.00 1,150.00 4/6/2015 INV-4355 2015-CCT-1822-AARP-copy points 475.00 475.00 4/6/2015 INV-4356 2015-CCT-1832-AARP-Half pg ad 410.00 410.00 4/6/2015 INV-4372 2015-CCT-1835-Meetings Focus-video 100.00 100.00 4/6/2015 INV-4358 2015-CCT-1844-Music licensing renewal online-Tylers Theme 149.00 149.00 4/6/2015 INV-4359 2015-CCT-1845-OVN-TV Trafficking 280.00 280.00 4/6/2015 INV-4360 2015-CCT-1847-UK In-flight Program:30 video 160.00 160.00 4/7/2015 INV-4373 2014-CCT-1167-FY2015 CCT Media Buys 15,000.00 15,000.00 4/7/2015 INV-4376 2014-CCT-1167-FY2015 CCT Media Buys 9,562.50 9,562.50 4/7/2015 INV-4379 2014-CCT-1167-FY2015 CCT Media Buys 15,300.00 15,300.00 4/7/2015 INV-4380 2014-CCT-1167-FY2015 CCT Media Buys 24,000.00 24,000.00 4/7/2015 INV-4381 2014-CCT-1167-FY2015 CCT Media Buys 18,500.00 18,500.00 4/7/2015 INV-4382 2014-CCT-1167-FY2015 CCT Media Buys 20,000.00 20,000.00 4/7/2015 INV-4383 2014-CCT-1167-FY2015 CCT Media Buys 1,499.66 1,499.66 4/7/2015 INV-4384 2014-CCT-1167-FY2015 CCT Media Buys 1,003.07 1,003.07 4/7/2015 INV-4385 2014-CCT-1167-FY2015 CCT Media Buys 1,636.21 1,636.21 4/7/2015 INV-4386 2014-CCT-1167-FY2015 CCT Media Buys 2,999.31 2,999.31 4/7/2015 INV-4387 2014-CCT-1167-FY2015 CCT Media Buys 1,499.65 1,499.65 4/7/2015 1NV-4388 2014-CCT-1167-FY2015 CCT Media Buys 999.77 999.77 4/7/2015 INV-4389 2014-CCT-1167-FY2015 CCT Media Buys 9,066.25 9,066.25 4/7/2015 INV-4390 2014-CCT-1167-FY2015 CCT Media Buys 3,500.00 3,500.00 4/7/2015 INV-4378 2014-CCT-1569-Honeymoons.com Blog Post Deliverables-March 1,020.00 1,020.00 4/9/2015 INV-4392 2014-CCT-1167-FY2015 CCT Media Buys 36,890.00 36,890.00 4/9/2015 INV-4393 2014-CCT-1167-FY2015 CCT Media Buys 26,909.30 26,909.30 4/9/2015 INV-4394 2014-CCT-1167-FY2015 CCT Media Buys 19,558.50 19,558.50 4/9/2015 INV-4395 2014-CCT-1167-FY2015 CCT Media Buys 29,693.90 29,693.90 4/9/2015 INV-4396 2014-CCT-1167-FY2015 CCT Media Buys 20,094.00 20,094.00 4/10/2015 INV-4405 2014-CCT-1167-FY2015 CCT Media Buys 5,000.00 5,000.00 4/10/2015 INV-4420 Digital 14,560.00 14,560.00 4/13/2015 INV-4416 2014-CCT-1167-FY2015 CCT Media Buys 5,865.00 5,865.00 4/14/2015 INV-4417 2014-CCT-1167-FY2015 CCT Media Buys 1,551.20 1,551.20 4/14/2015 INV-4418 2014-CCT-1167-FY2015 CCT Media Buys 15,844.17 15,844.17 4/15/2015 INV-4422 2015-CCT-1801-Honeymoons.com-Concierge Recommendations Blog-Apri 1,590.00 1,590.00 4/15/2015 INV-4423 2014-CCT-1167-FY2015 CCT Media Buys 226.10 226.10 4/17/2015 INV-4430 2014-CCT-1167-FY2015 CCT Media Buys 1,674.72 1,674.72 4/17/2015 INV-4431 2014-CCT-1167-FY2015 CCT Media Buys 1,306.89 1,306.89 4/17/2015 INV-4432 2014-CCT-1167-FY2015 CCT Media Buys 3,680.44 3,680.44 4/17/2015 INV-4433 2014-CCT-1167-FY2015 CCT Media Buys 5,000.00 5,000.00 4/17/2015 INV-4434 2014-CCT-1167-FY2015 CCT Media Buys 5,000.00 5,000.00 4/17/2015 INV-4435 2014-CCT-1167-FY2015 CCT Media Buys 900.00 900.00 4/20/2015 INV-4446 2014-CCT-1167-FY2015 CCT Media Buys 16,801.10 16,801.10 4/20/2015 INV-4448 2014-CCT-1167-FY2015 CCT Media Buys 16,252.00 16,252.00 4/20/2015 INV-4451 2014-CCT-1167-FY2015 CCT Media Buys 21,001.80 21,001.80 4/20/2015 INV-4452 2014-CCT-1167-FY2015 CCT Media Buys 5,948.30 5,948.30 4/20/2015 INV-4453 2014-CCT-1167-FY2015 CCT Media Buys 1,003.00 1,003.00 4/20/2015 INV-4454 2014-CCT-1167-FY2015 CCT Media Buys 2,833.90 2,833.90 4/20/2015 INV-4462 2014-CCT-1167-FY2015 CCT Media Buys 11,750.00 11,750.00 May 23, 2016 Old Business 8-a NAPLES.MARCO ISLAND,EVERGLADES CVB 7 of 21 FISCAL YEAR OCTOBER 2014-SEPTEMBER 2015 Invoice Date Invoice Number Project Full Name Total Fee Production Digital Media 4/22/2015 INV-4467 2014-CCT-1167-FY2015 CCT Media Buys 2,300.00 2,300.00 4/22/2015 INV-4476 2015-CCT-1772-Brazil Visitor's Guide 5,160.00 5,160.00 4/22/2015 INV-4477 2015-CCT-1841-Medical Meetings Landing Page 2,375.00 2,375.00 4/22/2015 INV-4493 2014-CCT-1523-Editing of television and outdoor board spots 11,939.00 11,939.00 4/23/2015 INV-4486 2014-CCT-1167-FY2015 CCT Media Buys 35,615.84 35,615.84 4/23/2015 INV-4487 2014-CCT-1167-FY2015 CCT Media Buys 4,480.46 4,480.46 4/23/2015 INV-4488 2014-CCT-1167-FY2015 CCT Media Buys 20,340.00 20,340.00 4/23/2015 INV-4489 2014-CCT-1167-FY2015 CCT Media Buys 1,000.00 1,000.00 4/27/2015 INV-4494 2015-CCT-1875-Brighthouse&Comcast-Spring Summer television deliver 4,000.00 4,000.00 4/28/2015 INV-4495 2014-CCT-1167-FY2015 CCT Media Buys 22,563.15 22,563.15 4/28/2015 INV-4496 2014-CCT-1167-FY2015 CCT Media Buys 500.00 500.00 4/28/2015 INV-4497 2014-CCT-I167-FY2015 CCT Media Buys 17,500.00 17,500.00 4/28/2015 INV-4498 2014-CCT-1167-FY2015 CCT Media Buys 12,500.00 12,500.00 4/28/2015 INV-4499 2014-CCT-1167-FY2015 CCT Media Buys 1,738.00 1,738.00 4/28/2015 INV-4500 2014-CCT-1167-FY2015 CCT Media Buys 20,000.00 20,000.00 4/28/2015 INV-4501 2014-CCT-1167-FY2015 CCT Media Buys 34,830.53 34,830.53 4/30/2015 INV-4523 2015-CCT-1849-Spring Summer television spot 3,320.00 3,320.00 4/30/2015 INV-4524 2015-CCT-1846-Successful Meetings-Florida Special Section May 2015 iss 1,270.00 1,270.00 4/30/2015 INV-4525 2014-CCT-1466-Consumer eScapes newsletter-Apr 2015 1,489.27 1,489.27 4/30/2015 INV-4526 2015-CCT-1850-PGA Magazine-Meetings&Conventions E-newsletter spec 525.00 525.00 4/30/2015 INV-4529 2015-CCT-1852-Medical Meetings Custom HTML I 1,540.00 1,540.00 5/1/2015 INV-4514 2014-CCT-1316-Monthly FY2015 Advertising and Marketing Services 33,333.33 33,333.33 5/1/2015 INV-4535 2014-CCT-1475-Meetings eScapes for April 2015 2,197.25 2,197.25 5/1/2015 INV-4536 2015-CCT-1842-Meetings&Conventions-Medical meetings eblast 1 1,520.00 1,520.00 5/1/2015 INV-4537 2015-CCT-1866-MNI-Spring/Summer 3,820.00 3,820.00 5/1/2015 INV-4538 2015-CCT-1873-Successful Meetings-Medical Meetings Deliverables 830.00 830.00 5/1/2015 INV-4539 2015-CCT-1894-Airberlin-Raw Footage&Logo's 610.00 610.00 5/1/2015 INV-4540 2015-CCT-1917-Successful Meetings-Medical Meetings eblast 285.00 285.00 5/1/2015 INV-4541 2014-CCT-1167-FY2015 CCT Media Buys 4,500.00 4,500.00 5/8/2015 INV-4558 2014-CCT-1167-FY2015 CCT Media Buys 4,507.55 4,507.55 5/8/2015 INV-4559 2014-CCT-1167-FY2015 CCT Media Buys 3,613.35 3,613.35 5/8/2015 INV-4560 2014-CCT-1167-FY2015 CCT Media Buys 1,644.75 1,644.75 5/12/2015 INV-4569 2015-CCT-1893-Bridal Guide eblast-April 295.00 295.00 5/12/2015 INV-4571 2015-CCT-1871-Meetings&Conventions-Medical meetings eblast 2 1,545.00 1,545.00 5/12/2015 INV-4572 2015-CCT-1895-WTM LATAM image and logo 450.00 450.00 5/12/2015 INV-4573 2015-CCT-1848-PGA Magazine-Meetings&Conventions banner ads 500.00 500.00 5/12/2015 INV-4574 2015-CCT-1897-Collinson In-St VF Summer-1/2 pg&Deliverables 500.00 500.00 5/12/2015 INV-4575 2015-CCT-1891-Envelopes for order(two sizes) 753.72 753.72 5/12/2015 INV-4576 2015-CCT-1921-Travel Rally signs-design only 780.00 780.00 5/12/2015 INV-4577 2015-CCT-1905-Medical Meetings Custom HTML 2 1,320.00 1320.00 5/12/2015 INV-4578 2015-CCT-1774-Honeymoons.com Blog Post Deliverables-April 1,220.00 1220.00 5/12/2015 INV-4579 2015-CCT-1904-INC.com pushdown banner ad 880.00 880.00 5/12/2015 INV-4580 2015-CCT-1908-Medical meetings retargeting 610.00 610.00 5/12/2015 INV-4581 2015-CCT-1872-Boston Herald-VF 1/2 pg ad 330.00 330.00 5/12/2015 INV-4583 2015-CCT-1804-PYM-banner ad for eblast 280.00 280.00 5/12/2015 INV-4584 2015-CCT-1837-FSAE Resource-Annual Guide-Full page ad 1,060.00 1060.00 5/12/2015 INV-4585 2015-CCT-1840-Meetings&Conventions-email sponsorship banners 610.00 610.00 5/12/2015 INV-4586 2015-CCT-1869-Collaborate Meetings-Full pg ad/editorial&banner ad 735.00 735.00 5/12/2015 INV-4587 Digital 13,195.00 13,195.00 5/12/2015 INV-4588 2015-CCT-1910-F&W/T+L-S/S-Video 230.00 230.00 5/12/2015 INV-4589 2015-CCT-1927-Pro-Watercross-Logo 75.00 75.00 5/12/2015 INV-4590 2015-CCT-1943-PBS-Spring Summer TV spots 240.00 240.00 5/13/2015 INV-4596 2014-CCT-1167-FY2015 CCT Media Buys 3,897.00 3,897.00 5/14/2015 INV-4600 2014-CCT-1167-FY2015 CCT Media Buys 4,109.75 4,109.75 5/14/2015 INV-4601 2014-CCT-1167-FY2015 CCT Media Buys 2,392.86 2,392.86 5/14/2015 INV-4602 2014-CCT-1167-FY2015 CCT Media Buys 2,392.86 2,392,86 5/14/2015 INV-4603 2014-CCT-1167-FY2015 CCT Media Buys 7,862.50 7,862.50 5/14/2015 INV-4606 2014-CCT-1167-FY2015 CCT Media Buys 651.89 651.89 5/14/2015 INV-4607 2014-CCT-1167-FY2015 CCT Media Buys 1,316.84 1,316.84 5/14/2015 INV-4608 2014-CCT-I167-FY2015 CCT Media Buys 11,000.00 11,000.00 5/14/2015 INV-4609 2014-CCT-1167-FY2015 CCT Media Buys 900.00 900.00 5/18/2015 INV-4615 2014-CCT-1167-FY2015 CCT Media Buys 765.00 765.00 5/18/2015 INV-4616 2015-CCT-1677-FI Travel+Life:-Half pg ad 1,545.00 1,545.00 5/18/2015 INV-4618 2015-CCT-1860-Sojern-S/S Campaign 2,120.00 2,120.00 5/18/2015 INV-4619 2015-CCT-1913-Twitter Creative April 2015 10,520.00 10,520.00 5/18/2015 INV-4620 2015-CCT-1937-FI Travel+Life Travel deals photos 255.00 255.00 5/18/2015 INV-4621 2015-CCT-1854-F&W/T+L-S/S-Quattro Banner 1,675.00 1,675.00 5/18/2015 INV-4622 2015-CCT-1855-Weather.com S/S adaptor ad,pre-roll&app banner ad 1,640.00 1,640.00 5/19/2015 INV-4623 2014-CCT-1167-FY2015 CCT Media Buys 1,982.50 1,982.50 5/19/2015 INV-4624 2014-CCT-I 167-FY2015 CCT Media Buys 204.61 204.61 5/19/2015 INV-4629 2014-CCT-I167-FY2015 CCT Media Buys 2,230.23 2,230.23 5/20/2015 INV-4631 2014-CCT-1167-FY2015 CCT Media Buys 8,000.00 8,000.00 5/22/2015 INV-4636 2015-CCT-1930-USB Flash drives reorder preloaded with video 2,625.00 2,625.00 5/22/2015 INV-4637 2015-CCT-1938-New Layout and reprint of the 9x12 envelope 319.80 319.80 5/26/2015 INV-4640 2015-CCT-1712-Honeymoons.com Blog Post Deliverables-May 1,240.00 1,240.00 5/26/2015 INV-4641 2015-CCT-1933-F&W/T+L-S/S-Banner ads 40.00 40.00 5/26/2015 INV-4642 2015-CCT-1939-Tourism Rally-update to Powerpoint presentation 405.00 405.00 5/26/2015 INV-4643 2015-CCT-1935-F&W/T+L-S/S-Email and Textlink 1,080.00 1,080.00 5/27/2015 INV-4664 2014-CCT-1167-FY2015 CCT Media Buys 5,000.00 5,000.00 5/27/2015 INV-4665 2014-CCT-1167-FY2015 CCT Media Buys 1,900.00 1,900.00 5/28/2015 INV-4666 2014-CCT-1167-FY2015 CCT Media Buys 1,800.00 1,800.00 5/28/2015 INV-4667 2014-CCT-1167-FY2015 CCT Media Buys 2,700.00 2,700.00 5/28/2015 INV-4668 2014-CCT-1167-FY2015 CCT Media Buys 11,500.00 11,500.00 5/29/2015 INV-4694 2014-CCT-1167-FY2015 CCT Media Buys 3,200.00 3,200.00 May 23, 2016 Old Business 8-a NAPLES.MARCO ISLAND,EVERGLADES CVB 8 Of 21 FISCAL YEAR OCTOBER 2014-SEPTEMBER 2015 Invoice Date Invoice Number Project Full Name Tota/ Fee Production Digital Media 5/29/2015 INV-4695 2014-CCT-1167-FY2015 CCT Media Buys 3,200.00 3,200.00 5/29/2015 INV-4696 2014-CCT-1167-FY2015 CCT Media Buys 3,200.00 3,200.00 5/29/2015 INV-4697 2014-CCT-1167-FY2015 CCT Media Buys 3,200.00 3,200.00 5/29/2015 INV-4698 2014-CCT-1167-FY2015 CCT Media Buys 650.00 650.00 5/29/2015 INV-4699 2014-CCT-1167-FY2015 CCT Media Buys 650.00 650.00 5/29/2015 INV-4700 2014-CCT-1167-FY2015 CCT Media Buys 1,240.00 1,240.00 5/29/2015 INV-4701 2014-CCT-1167-FY2015 CCT Media Buys 2,722.50 2,722.50 5/29/2015 INV-4702 2014-CCT-1167-FY2015 CCT Media Buys 1,240.00 1,240.00 5/29/2015 INV-4703 2014-CCT-1167-FY2015 CCT Media Buys 2,722.50 2,722.50 6/1/2015 INV-4686 2014-CCT-1316-Monthly FY2015 Advertising and Marketing Services 33,333.33 33,333.33 6/1/2015 INV-4704 2015-CCT-1920-Pickleball-Banner ad 420.00 420.00 6/1/2015 INV-4705 2015-CCT-1924-Incentive Magazine-Ad&Advertorial 1,270.00 1270.00 6/1/2015 INV-4710 2015-CCT-1953-Pro-Watercross-Court-side Banner layout 720.00 720.00 6/1/2015 INV-4712 2015-CCT-1973-Leisure Brand video for Visit USA 90.00 90.00 6/1/2015 INV-4713 2014-CCT-1167-FY2015 CCT Media Buys 6,000.00 6,000.00 6/2/2015 INV-4714 2014-CCT-1167-FY2015 CCT Media Buys 800.00 800.00 6/3/2015 INV-4715 2014-CCT-1167-FY2015 CCT Media Buys 1,500.00 1,500.00 6/3/2015 INV-4718 2015-CCT-1936-Sports eblast 2,164.22 2,164.22 6/3/2015 INV-4719 2015-CCT-1967-Medical Meetings Custom HTML 4 1,605.00 1,605.00 6/3/2015 INV-4720 2015-CCT-1961-Medical Meetings Custom HTML 3 1,020.00 1,020.00 6/3/2015 INV-4721 2015-CCT-1934-Meetings&Conventions-Medical meetings eblast 4 1,405.00 1,405.00 6/3/2015 INV-4722 2015-CCT-1932-Meetings&Conventions-Medical meetings eblast 3 1,350.00 1,350.00 6/3/2015 INV-4723 2015-CCT-1960-Sundance-HP ad pickup w/new logo 125.00 125.00 6/3/2015 INV-4725 2015-CCT-1969-Meetings&Conventions Custom HTML e-blast-May 515.00 515.00 6/3/2015 INV-4726 2015-CCT-1983-Update and order business cards-Claudia and Parker 811.85 811.85 6/5/2015 INV-4732 2014-CCT-1167-FY2015 CCT Media Buys 6,500.00 6,500.00 6/9/2015 INV-4749 2014-CCT-1167-FY2015 CCT Media Buys 9,700.00 9,700.00 6/12/2015 INV-4763 2015-CCT-2062-CrazyEgg.com Renewal 2015-2016 1,188.00 1,188.00 6/12/2015 INV-4764 2014-CCT-1167-FY2015 CCT Media Buys 18,733.78 18,733.78 6/12/2015 INV-4767 2014-CCT-1167-FY2015 CCT Media Buys 15,955.35 15,955.35 6/15/2015 INV-4771 2014-CCT-1167-FY2015 CCT Media Buys 961.50 961.50 6/15/2015 INV-4772 2014-CCT-I 167-FY2015 CCT Media Buys 12,331.67 12,331.67 6/15/2015 INV-4777 2014-CCT-1167-FY2015 CCT Media Buys 21,748.95 21,748.95 6/16/2015 INV-4778 2015-CCT-1919-Collinson Banner Ad Network S/S FYI5-Pre-roll and corn; 110.00 110.00 6/16/2015 INV 1779 2015-CCT-1966-Collaborate Meetings custom eblast#2 1,835.00 1,835,00 6/16/2015 INV-4780 2015-CCT-1768-Logo Revision Exploration 0.00 0.00 6/16/2015 INV-4781 2015-CCT-1974-Video footage requested for Naples Grande 790.00 790.00 6/16/2015 INV-4783 2015-CCT-1992-Visit Florida TripAdvisor Facebook ads 130.00 130.00 6/16/2015 INV-4787 2015-CCT-1948-Update German Visitors Guide 4,800.00 4,800.00 6/16/2015 INV-4789 2015-CCT-1998-Medical Meetings Custom HTML 5 475.00 475.00 6/16/2015 INV-4791 2015-CCT-2028-Business Card re-print-Marcos Teodoro 251.75 251.75 6/16/2015 INV-4792 2015-CCT-2051-Business Card re-print-Debi DeBenedetto 368.05 368.05 6/17/2015 INV-4794 2015-CCT-1874-Post-Production-PhotoNideo for Sports video 11,000.00 11,000.00 6/17/2015 INV-4795 2015-CCT-1909-Pre-production&Producton-PhotoNideo/Travel for Sport 20,431.14 20,431.14 6/17/2015 INV-4797 2014-CCT-1167-FY2015 CCT Media Buys 21,125.05 21,125.05 6/17/2015 INV-4799 2014-CCT-1167-FY2015 CCT Media Buys 10,000.00 10,000.00 6/17/2015 INV-4800 2014-CCT-1167-FY2015 CCT Media Buys 1,900.00 1,900.00 6/17/2015 INV-4803 2014-CCT-1167-FY2015 CCT Media Buys 765.00 765.00 6/18/2015 INV-4804 2015-CCT-1968-GTM-Deliverables 705.00 705.00 6/15/2015 INV-4805 Digital 12,055.00 12,055.00 6/29/2015 INV-4807 2014-CCT-1167-FY2015 CCT Media Buys 2,638.13 2,638.13 6/29/2015 INV-4808 2014-CCT-1167-FY2015 CCT Media Buys 1,000.00 1,000.00 6/29/2015 INV-4811 2014-CCT-1167-FY2015 CCT Media Buys 7,000.00 7,000.00 6/29/2015 INV-4812 2014-CCT-1167-FY2015 CCT Media Buys 25,000.00 25,000.00 6/29/2015 INV-4817 2014-CCT-1167-FY2015 CCT Media Buys 2,392.86 2,392.86 6/29/2015 INV-4819 2014-CCT-1167-FY2015 CCT Media Buys 900.00 900.00 6/29/2015 INV-4820 2014-CCT-1167-FY2015 CCT Media Buys 1,121.89 1,121.89 6/29/2015 INV-4821 2014-CCT-I167-FY2015 CCT Media Buys 5,000.00 5,000.00 6/29/2015 INV-4822 2014-CCT-1167-FY2015 CCT Media Buys 21,598.38 21,598.38 6/30/2015 INV-4843 2014-CCT-1167-FY2015 CCT Media Buys 1,500.00 1,500.00 6/30/2015 INV-4844 2014-CCT-1167-FY2015 CCT Media Buys 25,000.00 25,000.00 6/30/2015 INV-4845 2014-CCT-1167-FY2015 CCT Media Buys 8,000.00 8,000.00 6/30/2015 INV-4850 2014-CCT-1167-FY2015 CCT Media Buys 12,693.34 12,693.34 7/1/2015 INV-4834 2014-CCT-1316-Monthly FY2015 Advertising and Marketing Services 33,333.33 33,333.33 7/1/2015 INV-4849 2014-CCT-1167-FY2015 CCT Media Buys 14,682.50 14,682.50 7/2/2015 INV-4855 2015-CCT-1986-PlanYourMeetings custom HTML eblast 225.00 225.00 7/7/2015 INV-4856 2015-CCT-2067-2015 Flagler Awards List 675.00 675.00 7/7/2015 INV-4858 2014-CCT-1167-FY2015 CCT Media Buys 17,716.95 17,716.95 7/7/2015 INV-4859 2014-CCT-1167-FY2015 CCT Media Buys 10,000.00 10,000.00 7/7/2015 INV-4860 2014-CCT-1167-FY2015 CCT Media Buys 1,500.00 1,500.00 7/7/2015 INV-4861 2014-CCT-1167-FY2015 CCT Media Buys 4,250.00 4,250.00 7/7/2015 INV-4862 2014-CCT-1167-FY2015 CCT Media Buys 1,790.35 1,790.35 7/7/2015 INV-4870 2014-CCT-1167-FY2015 CCT Media Buys 5,421.30 5,421.30 7/7/2015 INV-4871 2014-CCT-1167-FY2015 CCT Media Buys 4,135.25 4,135.25 7/8/2015 INV-4872 2014-CCT-1167-FY2015 CCT Media Buys 3,500.00 3,500.00 7/8/2015 INV-4877 2014-CCT-1167-FY2015 CCT Media Buys 9,560.80 9,560.80 7/8/2015 INV-4879 2014-CCT-1167-FY2015 CCT Media Buys 16,129.60 16,129.60 7/8/2015 INV-4883 2014-CCT-1468-Consumer eScapes newsletter-May 2015 1,216.93 1,216.93 7/8/2015 INV-4884 2015-CCT-1775-Honeymoons.com Blog Post Deliverables-June 1,110.00 1,110.00 7/9/2015 INV-4886 2015-CCT-1909-Pre-production&Producton-PhotoNideo/Travel for Sport 2,100.80 2,100.80 7/9/2015 INV-4888 2015-CCT-1887-Meetings photo/video shoot-Concepting of campaign 10,040.00 10,040.00 7/9/2015 INV-4890 2015-CCT-2040-Meetings PhotoNideo shoot 111,715.63 111,715.63 7/9/2015 INV-4891 2014-CCT-1167-FY2015 CCT Media Buys 6,986.98 6,986.98 7/14/2015 INV-4898 2014-CCT-I167-FY2015 CCT Media Buys 16,603.05 16,603.05 May 23, 2016 Old Business 8-a NAPLES.MARCO ISLAND,EVERGLADES CVB 9 of 21 FISCAL YEAR OCTOBER 2014-SEPTEMBER 2015 Invoice Date Invoice Number Project Full Name Total Fee Production Digital Media 7/14/2015 INV-4901 2014-CCT-1167-FY2015 CCT Media Buys 765.00 765.00 7/14/2015 INV-4902 2014-CCT-1167-FY2015 CCT Media Buys 14,383.08 14,383.08 7/14/2015 INV-4903 2014-CCT-1167-FY2015 CCT Media Buys 646.26 646.26 7/15/2015 INV-4920 Digital 12,310.00 12,310.00 7/16/2015 INV-4924 2015-CCT-1981-Twitter Creative May 2015 7,010.00 7,010.00 7/16/2015 INV-4930 2014-CCT-1476-Meetings eScapes for May 2015 1,091.92 1,091.92 7/16/2015 INV-4931 2014-CCT-1469-Consumer eScapes newsletter-June 2015 1,368.06 1,368.06 7/16/2015 INV-4932 2014-CCT-1477-Meetings eScapes for June 2015 1,636.43 1,636.43 7/16/2015 INV-4933 2015-CCT-2000-NASC-Skyscraper ad deliverables 315.00 315.00 7/16/2015 INV-4934 2015-CCT-1802-Honeymoons.com-Concierge Recommendations Blog-Juno 1,030.00 1,030.00 7/21/2015 INV-4973 2014-CCT-1167-FY2015 CCT Media Buys 8,500,00 8,500.00 7/21/2015 INV-4974 2015-CCT-2076-CME group tour&Ace Group banner ad&Video 630.00 630.00 7/21/2015 INV-4975 2015-CCT-2038-Updated logo on Retargeting banners 515.00 515.00 7/21/2015 INV-4976 2015-CCT-2039-CVB Letterhead with new logo 225.00 225.00 7/21/2015 INV-4977 2015-CCT-1975-Visit Florida-Trip Advisor-Homepage takeover 400.00 400.00 7/21/2015 INV-4978 2015-CCT-2044-FBU Naples brochure deliverables 515.00 515.00 7/21/2015 INV-4979 2015-CCT-2009-Interest inventory a-blast to existing subscribers of the Cons 1,685.00 1685.00 7/21/2015 INV-4980 2015-CCT-2066-New Logo supplied to Octagon 195.00 195.00 7/21/2015 INV-4982 2015-CCT-2064-Meijer LPGA Classic Full pg ad 360.00 360.00 7/21/2015 INV-4984 2015-CCT-2058-Meetings flyer update-branding and listings 1,065.00 1065.00 7/22/2015 INV-4998 2014-CCT-1496-NewYorkThnes.com Online Ads 1,600.00 1600.00 7/27/2015 INV-5031 2015-CCT-2087-Brand USA-UK Golf 650.00 650.00 7/27/2015 INV-5032 2015-CCT-2078-Meijer LPGA Classic Banner ad 185.00 185.00 7/27/2015 INV-5035 2014-CCT-1167-FY2015 CCT Media Buys 15,854.82 15,854.82 7/27/2015 INV-5036 2014-CCT-1167-FY2015 CCT Media Buys 17,019.89 17,019.89 7/27/2015 INV-5037 2014-CCT-1167-FY2015 CCT Media Buys 9,299.13 9,299.13 7/30/2015 INV-5063 2014-CCT-1167-FY2015 CCT Media Buys 33,401.62 33,401.62 8/1/2015 INV-5054 2014-CCT-1316-Monthly FY2015 Advertising and Marketing Services 33,333.33 33,333.33 8/3/2015 INV-5074 2015-CCT-2102-FBU Pamphlet to be printed 564.34 564.34 8/3/2015 INV-5075 2015-CCT-1776-Honeymoons.com Blog Post Deliverables-July 1,140.00 1,140.00 8/4/2015 INV-5077 2015-CCT-1803-Honeymoons.com-Concierge Recommendations Blog-Aug 1,300.00 1,300.00 8/10/2015 INV-5094 2014-CCT-1167-FY2015 CCT Media Buys 2,022.00 2,022.00 8/11/2015 INV-5107 2014-CCT-I 167-FY2015 CCT Media Buys 16,891.20 16,891.20 8/11/2015 INV-5108 2014-CCT-1167-FY2015 CCT Media Buys 25,000.00 25,000.00 8/17/2015 INV-5115 Digital 21,955.00 21,955.00 8/17/2015 INV-5120 2014-CCT-1167-FY2015 CCT Media Buys 13,713.42 13,713.42 8/17/2015 INV-5121 2014-CCT-1167-FY2015 CCT Media Buys 13,319.45 13,319.45 8/17/2015 INV-5122 2014-CCT-1167-FY2015 CCT Media Buys 1,039.88 1,039.88 8/17/2015 INV-5123 2014-CCT-1167-FY2015 CCT Media Buys 677.91 677.91 8/17/2015 INV-5124 2014-CCT-1167-FY2015 CCT Media Buys 12,360.00 12,360.00 8/17/2015 INV-5125 2014-CCT-1167-FY2015 CCT Media Buys 1,670.64 1,670.64 8/20/2015 INV-5133 2014-CCT-1167-FY2015 CCT Media Buys 11,810.00 11,810.00 8/20/2015 INV-5134 2014-CCT-1167-FY2015 CCT Media Buys 2,082.36 2,082.36 8/20/2015 INV-5135 2014-CCT-1167-FY2015 CCT Media Buys 1,740.69 1,740.69 8/20/2015 INV-5140 2014-CCT-1167-FY2015 CCT Media Buys 14,968.07 14,968.07 8/20/2015 INV-5141 2014-CCT-1167-FY2015 CCT Media Buys 2,000.00 2,000.00 8/20/2015 INV-5142 2014-CCT-1167-FY2015 CCT Media Buys 2,000.00 2,000.00 8/20/2015 INV-5143 2014-CCT-1167-FY2015 CCT Media Buys 8,750.00 8,750.00 8/20/2015 INV-5144 2014-CCT-1167-FY2015 CCT Media Buys 5,000.00 5,000.00 8/20/2015 INV-5145 2014-CCT-1167-FY2015 CCT Media Buys 700.00 700.00 8/20/2015 INV-5147 2014-CCT-1167-FY2015 CCT Media Buys 765.00 765.00 8/20/2015 INV-5151 2014-CCT-1167-FY2015 CCT Media Buys 5,000.00 5,000.00 8/20/2015 INV-5152 2014-CCT-1167-FY2015 CCT Media Buys 900.00 900.00 8/21/2015 INV-5153 2014-CCT-1167-FY2015 CCT Media Buys 900.00 900.00 8/24/2015 INV-5156 2015-CCT-2057-SM-Pinnacle Award Advertorial deliverables 505.00 505.00 8/24/2015 INV-5157 2015-CCT-2101-Nametag template to be updated with new logo 165.00 165.00 8/24/2015 INV-5158 2014-CCT-1470-Consumer eScapes newsletter-July 2015 1,904.14 1904.14 8/24/2015 INV-5159 2015-CCT-2100-Hurricane Crisis Plan-Creative banners 1,100.00 1100.00 8/24/2015 INV-5160 2015-CCT-2096-Connect meetings-Full pg ad and editorial 670.00 670.00 8/24/2015 INV-5161 2015-CCT-2105-Meijer Sweepstake entry form 165.00 165.00 8/24/2015 INV-5162 2015-CCT-2119-Stone Crab Festival-website button 165.00 165.00 8/24/2015 INV-5163 2015-CCT-2031-Connect Sports Full pg ad and Deliverables 1,805.00 1805.00 8/24/2015 INV-5164 2015-CCT-2019-Meet DC eblast 260.00 260.00 8/24/2015 INV-5165 2015-CCT-2061-Connect Meetings-Custom HTML#2 260.00 260.00 8/25/2015 INV-5166 2014-CCT-1167-FY2015 CCT Media Buys 2,392.86 2,392.86 8/25/2015 INV-5185 2014-CCT-1167-FY2015 CCT Media Buys 5,000.00 5,000.00 8/25/2015 INV-5186 2014-CCT-1167-FY2015 CCT Media Buys 4,086.13 4,086.13 8/25/2015 INV-5187 2014-CCT-1471-Consumer eScapes newsletter-Aug 2015 1,897.11 1,897.11 8/25/2015 INV-5188 2014-CCT-1479-Meetings eScapes for August 2015 1,570.75 1,570.75 8/25/2015 INV-5189 2015-CCT-1999-Stone Crab Festival-New voiceovers and updated dates 2,950.00 2,950.00 8/26/2015 INV-5190 2014-CCT-1167-FY2015 CCT Media Buys 2,392.86 2,392.86 9/1/2015 INV-5191 2014-CCT-1167-FY2015 CCT Media Buys 7,500.00 7,500.00 9/1/2015 INV-5177 2014-CCT-1316-Monthly FY2015 Advertising and Marketing Services 33,333.33 33,333.33 9/1/2015 INV-5193 2014-CCT-1167-FY2015 CCT Media Buys 12,976.95 12,976.95 9/1/2015 INV-5194 2014-CCT-1167-FY2015 CCT Media Buys 17,019.55 17,019.55 9/4/2015 INV-5219 2014-CCT-1167-FY2015 CCT Media Buys 13,387.50 13,387.50 9/9/2015 INV-5234 2014-CCT-1167-FY2015 CCT Media Buys 8,000.00 8,000.00 9/9/2015 INV-5235 2014-CCT-1167-FY2015 CCT Media Buys 3,500.00 3,500.00 9/9/2015 INV-5236 2014-CCT-1167-FY2015 CCT Media Buys 9,150.00 9,150.00 9/9/2015 INV-5237 2014-CCT-1167-FY2015 CCT Media Buys 10,260.70 10,260.70 9/9/2015 INV-5238 2014-CCT-1167-FY2015 CCT Media Buys 463.62 463.62 9/9/2015 INV-5239 2014-CCT-1167-FY2015 CCT Media Buys 8,105.00 8,105.00 9/10/2015 INV-5241 2014-CCT-1478-Meetings eScapes for July 2015 1,366.13 1,366.13 9/10/2015 INV-5242 2015-CCT-1777-Honeymoons.com Blog Post Deliverables-August 1,210.00 1,210.00 May 23, 2016 Old Business 8-a NAPLES.MARCO ISLAND,EVERGLADES CVB 10 of 21 FISCAL YEAR OCTOBER 2014-SEPTEMBER 2015 Invoice Date Invoice Number Project Full Name Total Fee Production Digital Media 9/10/2015 INV-5243 2015-CCT-1818-Honeymoons.com-Concierge Recommendations Blog-Sept 1,560.00 1,560.00 9/10/2015 INV-5244 2015-CCT-2032-Twitter Creative Jima 2015 6,230.00 6,230.00 9/10/2015 INV-5245 2015-CCT-2036-Sports eblast#2 990.00 990.00 9/10/2015 INV-5246 2015-CCT-2048-Sports Event Magazine FB post 200.00 200.00 9/10/2015 INV-5247 2015-CCT-2074-Comical Magazine-Custom HTML 290.00 290.00 9/10/2015 INV-5248 2015-CCT-2137-USA Guide Book-Guide for the Gulf Coast of Fl 1,770.00 1,770.00 9/10/2015 INV-5249 2015-CCT-2134-CME group championship Spectator Guide-Ful pg ad&fir 1,910.00 1,910.00 9/10/2015 INV-5251 2015-CCT-2166-Franklin Templeton Shootout-Enewsletter inclusion 1,250.00 1,250,00 9/10/2015 INV-5252 2014-CCT-1167-FY2015 CCT Media Buys 4,785.70 4,785.70 9/10/2015 INV-5253 2014-CCT-1167-FY2015 CCT Media Buys 765.00 765.00 9/10/2015 INV-5254 2014-CCT-1167-FY2015 CCT Media Buys 2,443.75 2,443.75 9/10/2015 INV-5255 2014-CCT-1167-FY2015 CCT Media Buys 18,863.20 18,863.20 9/10/2015 INV-5256 2014-CCT-1167-FY2015 CCT Media Buys 15,818.52 15,818.52 9/10/2015 INV-5257 2014-CCT-1167-FY2015 CCT Media Buys 8,223.75 8,223.75 9/10/2015 INV-5258 2014-CCT-1167-FY2015 CCT Media Buys 6,579.00 6,579.00 9/10/2015 INV-5259 2014-CCT-1167-FY2015 CCT Media Buys 6,579.00 6,579.00 9/10/2015 INV-5260 2014-CCT-1167-FY2015 CCT Media Buys 8,423.50 8,423.50 9/10/2015 INV-5261 2015-CCT-2176-Brand USA Inspiration Guide 855.00 855.00 9/11/2015 INV-5264 2014-CCT-1167-FY2015 CCT Media Buys 13,055.15 13,055.15 9/12/2015 INV-5265 Digital 21,555.71 21,555.71 9/12/2015 INV-5266 2015-CCT-2147-Stone Crab Festival-Collinson FB&Retargeting,Pre-roll a 1,750.00 1,750.00 9/12/2015 INV-5267 2015-CCT-2142-Successful Meetings-Pinnacle Award banner ad 525.00 525.00 9/12/2015 INV-5268 2015-CCT-2152-Emeril Fl-Food Network spot&billboard 1,720.00 1,720.00 9/12/2015 INV-5269 2015-CCT-2190-VF Fall insert 1,210.00 1,210.00 9/12/2015 INV-5270 2015-CCT-2191-SPORTS conference full-pg ad 195.00 195.00 9/12/2015 INV-5271 2015-CCT-2192-FY16 Co-op Opportunities eblast 1,162.59 1,162.59 9/12/2015 INV-5272 2015-CCT-2180-Brand USA Multi-Channel Canada-deliverables 1,280.00 1,280.00 9/12/2015 INV-5273 2015-CCT-2194-Mercado&Eventos VF section-full pg 120.00 120.00 9/12/2015 INV-5274 2015-CCT-2201-Brand USA Multi-channel UK Deliverables 1,200.00 1,200.00 9/15/2015 INV-5282 2014-CCT-1167-FY2015 CCT Media Buys 30,000.00 30,000.00 9/17/2015 INV-5283 2014-CCT-1167-FY2015 CCT Media Buys 21,107.15 21,107.15 9/17/2015 INV-5284 2014-CCT-1167-FY2015 CCT Media Buys 8,500.00 8,500.00 9/17/2015 INV-5285 2014-CCT-1167-FY2015 CCT Media Buys 21,340.00 21,340.00 9/17/2015 INV-5287 2014-CCT-1167-FY2015 CCT Media Buys 1,000.00 1,000.00 9/17/2015 INV-5289 2014-CCT-1167-FY2015 CCT Media Buys 4,000.00 4,000.00 9/17/2015 INV-5290 2014-CCT-1167-FY2015 CCT Media Buys 20,723.73 20,723.73 9/21/2015 INV-5291 2014-CCT-1167-FY2015 CCT Media Buys 8,000.00 8,000.00 9/21/2015 INV-5292 2014-CCT-1167-FY2015 CCT Media Buys 11,036.67 11,036.67 9/21/2015 INV-5293 2014-CCT-1167-FY2015 CCT Media Buys 1,000.00 1,000.00 9/21/2015 INV-5294 2014-CCT-1472-Consumer eScapes newsletter-Sept 2015 1,952.33 1,952.33 9/21/2015 INV-5295 2014-CCT-1167-FY2015 CCT Media Buys 2,982.75 2,982.75 9/21/2015 INV-5296 2014-CCT-1167-FY2015 CCT Media Buys 3,140.28 3,140.28 9/21/2015 INV-5297 2014-CCT-1167-FY2015 CCT Media Buys 2,121.22 2,121.22 9/21/2015 INV-5298 2014-CCT-1167-FY2015 CCT Media Buys 2,341.20 2,341.20 9/21/2015 INV-5299 2014-CCT-1167-FY2015 CCT Media Buys 900.00 900.00 9/21/2015 INV-5300 2014-CCT-1167-FY2015 CCT Media Buys 24,165.00 24,165.00 9/22/2015 INV-5305 2014-CCT-1480-Meetings eScapes for September 2015 1,753.30 1,753.30 9/22/2015 INV-5306 2015-CCT-2014-Tourism Star Awards Luncheon-concepting and design 8,375.52 8,375.52 9/22/2015 INV-5307 2015-CCT-2133-Crisis Communication Plan-2 spots&2 eblasts 7,554.99 7,554.99 9/22/2015 INV-5308 2015-CCT-2217-FI Sports Directory and Facility Guide deliverables 195.00 195.00 9/22/2015 INV-5309 2015-CCT-2167-Backdrop for office 1,628.00 1,628.00 9/22/2015 INV-5310 2015-CCT-2168-Visitor Guide-Spread and Cover Design 5,090.00 5,090.00 9/22/2015 INV-5311 2015-CCT-2040-Meetings PhotoNideo shoot 57,580.00 57,580.00 9/22/2015 INV-5312 2015-CCT-2243-Adrian Awards submission fees 3,525.00 3,525.00 9/22/2015 INV-5314 2015-CCT-2239-Stone Crab Festival coupons PDF 450.00 450.00 9/23/2015 INV-5315 2014-CCT-1167-FY2015 CCT Media Buys 12,000.00 12,000.00 9/23/2015 INV-5316 2014-CCT-1167-FY2015 CCT Media Buys 6,750.00 6,750.00 9/23/2015 INV-5318 2015-CCT-2097-FY2016 Marketing Plan 623.20 623.20 9/23/2015 INV-5319 2015-CCT-2148-Stone Crab Festival-Deliverables for the committee 1,220.00 1,220.00 9/23/2015 INV-5320 2015-CCT-2247-Gus Macker Sports-1/2 pg ad 210.00 210.00 9/23/2015 INV-5321 2015-CCT-2241-Travel Weekly deliverables 750.00 750.00 9/23/2015 INV-5322 2015-CCT-2240-CTA update on stone crab banner and resize video 300.00 300.00 9/23/2015 INV-5323 2014-CCT-1167-FY2015 CCT Media Buys 1,283.00 1,283.00 9/23/2015 INV-5324 2014-CCT-1167-FY2015 CCT Media Buys 39,320.62 39,320.62 9/23/2015 INV-5325 2014-CCT-1167-FY2015 CCT Media Buys 4,250.00 4,250.00 9/23/2015 INV-5326 2014-CCT-1167-FY2015 CCT Media Buys 5,000.00 5,000.00 9/25/2015 INV-5341 2015-CCT-2177-Dining Landing Pg 2,595.00 2,595.00 9/25/2015 INV-5342 2015-CCT-2151-Golf Landing Page 3,020.00 3,020.00 9/25/2015 INV-5343 2014-CCT-1167-FY2015 CCT Media Buys 12,500.00 12,500.00 9/25/2015 INV-5344 2014-CCT-1167-FY2015 CCT Media Buys 900.00 900.00 9/28/2015 INV-5352 2014-CCT-1167-FY2015 CCT Media Buys 50,000.00 50,000.00 9/29/2015 INV-5361 2014-CCT-1167-FY2015 CCT Media Buys 5,000.00 5,000.00 10/8/2015 INV-5417 2014-CCT-1167-FY2015 CCT Media Buys 7,175.00 7,175.00 10/8/2015 INV-5418 2014-CCT-1167-FY2015 CCT Media Buys 13,835.31 13,835.31 9/30/2015 INV-5419 2014-CCT-1167-FY2015 CCT Media Buys 12,500.00 12,500.00 10/8/2015 INV-5420 2014-CCT-1167-FY2015 CCT Media Buys 765.00 765.00 10/1/2015 INV-5421 2014-CCT-1167-FY2015 CCT Media Buys 2,903.77 2,903.77 9/30/2015 INV-5422 2015-CCT-2264-Franklin Templeton Shootout pairing guide-2 pg spread 210.00 210.00 9/30/2015 INV-5424 Digital 21,880.00 21,880.00 9/30/2015 INV-5428 2015-CCT-2218-Stone Crab Festival eblasts 1,945.00 1,945.00 9/30/2015 INV-5440 2014-CCT-1167-FY2015 CCT Media Buys 15.30 15.30 TOTAL 4,325,935.54 399,999.96 624,613.82 176,808.71 3,124,513.05 TOTAL BUDGET 4,400,000.00 400,000.00 625,000.00 200,000.00 3,175,000.00 4,325,935.54 May 23, 2016 Old Business 8-a NAPLES.MARCO ISLAND,EVERGLADES CVB 11 of 21 FISCAL YEAR OCTOBER 2014-SEPTEMBER 2015 Invoice Date Invoice Number Project Full Name Total Fee Production Digital Media BALANCE TO FINISH 74,064.46 0.04 386.18 23,191.29 50,486.95 CCT Misapplied Sept 2015 Fee Invoice (33,000.00) 33,000.00 17,486.95 C C N O O O N O O O O O CC N O O co M M O W ,C vi C v, C C O V CO C ,- M C 0o o a, O V C O co 01 N M h M ,c 0, C V v, O v, 4— 00 ,D --00 00 Ni N -- 7 N V) N O Q (NI ,' N C `- Nc M m o V r. 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May 23, 2016 Old Business 8-c 1 of 13 EXECUTIVE SUMMARY Tourist Development Tax Quarterly Financial Review OBJECTIVE: Review tourist development tax fund balances for Q 2 FY 16. CONSIDERATIONS: The financial position of all funds that the Tourist Development Council (TDC) oversees is reviewed on a quarterly basis in accordance with County Ordinance 92-60. The attached spreadsheets are presented in a reorganized format as requested by the TDC at their February 22, 2016 meeting. This format indicates a greater level of detail in each expense category and is derived directly from the County's SAP financial accounting system. The FY 16 2015 2nd quarter report (October 1- March 31, 2016) represents the financial activity in TDC funds in both Operating Fund and Project Fund formats. Those Operating Funds conforming to a typical operating budget, (i.e. personnel, operating expenses, operating capital outlay) Beach Renourishment Operations (185), TDC Program Management (194) and Museum (198), are expending funds consistent with the budget. Project Funds (183 and 195) do not make monthly expenditures like Operating Funds do. These funds are best evaluated on a project by project basis with a focus on progressing through project cycle milestones and achieving individual project schedules. Fund 184 showing marketing and promotion expenditures is tracking a bit slower than budgeted due to lagging payments for advertising and marketing services. Fund 196 shows transfers in for additional reserves for future capital projects on a quarterly basis and is tracking with the budget. TDC Museum Fund 193 will not show expenditures until reimbursement requests are received and processed for payment. All the tourist tax funds are in balance, and the expenditures are in line with the FY 16 County Commission approved budget for the Tourism Division. This report is prepared by the County Budget Office staff FISCAL IMPACT: This item is for review and comment with no financial impact. RECOMMENDATION: Staff requests the TDC review the reorganized Q 2 report in these new formats. This item is for information only. SUBMITTED BY: Jack Wert, Tourism Director May 23, 201915/2016 Old Business 8-c 2 of 13 Tourist Development Tax Funded Funds 2nd Quarter FY16 Expense&Revenue Summary 2nd Qtr Expenditure Summary Fund/Comm Item Adopted Budget Amended Budget Commitment Actual Available %Enc/Act ""Grand Total-Fund/CI 66,054,100 74,769,448 8,268,214 9,970,116 56,531,119 24.4% ** 183 TDC BEACH PARK FAC 9,896,700 14,760,301 485,756 1,056,067 13,218,478 10.4% " OPERATING EXPENSE 536,600 611,441 145,393 71,765 394,282 35.5% * CAPITAL OUTLAY 672,000 5,455,760 340,363 376,833 4,738,565 13.1% * GRANTS AND DEBT SERVICE - - - 600,000 (600,000) n/a * TRANSFERS 60,000 60,000 - - 60,000 0.0% * TRANSFER CONST 20,000 20,000 - 7,469 12,531 37.3% * RESERVES 8,608,100 8,613,100 - - 8,613,100 0.0% ** 184 TDC TOURISM PROMO 13,432,000 13,985,779 4,585,506 .x;113 3,838,161 72.6% * OPERATING EXPENSE 9,352,600 10,415,679 4,585,506 3,787,288 2,042,885 80.4% * TRANSFERS 3,432,500 3,432,500 - 1,716,250 1,716,250 50.0% * TRANSFER CONST 137,600 137,600 - 58,575 79,025 42.6% * RESERVES 509,300 - - - - n/a ** 185 TDC-BEACH REN OPS 742,600 742,600 175,211 266,394 303,096 59.5% * PERSONAL SERVICE 546,100 546,100 43,781 236,845 265,474 51.4% * OPERATING EXPENSE 162,800 160,550 131,430 22,308 6,812 95.8% * CAPITAL OUTLAY - 2,250 - 2,241 9 99.6% * TRANSFERS 10,000 10,000 - 5,000 5,000 50.0% " RESERVES 23,700 23,700 - - 23,700 0.0% *" 193 TDC-MUSEUM 1,822,200 1,822,200 700 3,976 1,817,525 0.3% * OPERATING EXPENSE 700 700 700 - - 100.0% * GRANTS AND DEBT SERVICE 40,000 40,000 - - 40,000 0.0% * TRANSFER CONST 9,300 9,300 - 3,975 5,325 42.7% * RESERVES 1,772,200 1,772,200 - - 1,772,200 0.0% "" 194 TDC-PROMOTION/SPEC 2,165,800 2,168,073 227,462 613,642 1,326,970 38.8% * PERSONAL SERVICE 1,017,500 1,017,500 85,587 437,366 494,547 51.4% * OPERATING EXPENSE 484,100 486,373 141,783 155,747 188,843 61.2% * CAPITAL OUTLAY 4,000 4,000 92 1,141 2,767 30.8% * TRANSFERS 631,400 631,400 - - 631,400 0.0% * TRANSFER CONST 45,500 45,500 - 19,388 26,113 42.6% * RESERVES (16,700) (16,700) - - (16,700) 0.0% ** 195 TDC BEACH RENOUR 31,036,400 34,331,096 2,260,444 1.441,493 30,629,157 10.8% * PERSONAL SERVICE - 14,484 - - 14,484 0.0% * OPERATING EXPENSE 3,090,900 4,968,672 2,260,071 790,584 1,918,017 61.4% * CAPITAL OUTLAY 3,079,000 4,549,944 373 90,123 4,459,448 2.0% * TRANSFERS 923,900 923,900 - 499,350 424,550 54.0% * TRANSFER CONST 145,000 145,000 - 61,437 83,563 42.4% * RESERVES 23,797,600 23,729,095 - - 23,729,095 0.0% "* 196 TDC-DISASTER RECOV 4,208,800 4,208,800 100 - 4,208,700 0.0% " OPERATING EXPENSE 100 100 100 - - 100.0% " TRANSFERS 12,000 12,000 - - 12,000 0.0% * RESERVES 4,196,700 4,196,700 - - 4,196,700 0.0% ** 198 MUSEUM 2,749,600 2,750,600 533,035 1,026,432 1,191,133 56.7% * PERSONAL SERVICE 1,121,300 1,121,300 110,800 414,243 596,257 46.8% * OPERATING EXPENSE 759,200 760,200 422,235 298,617 39,348 94.8% * CAPITAL OUTLAY 2,000 2,000 - 1,141 859 57.1% * TRANSFERS 592,800 592,800 - 296,400 296,400 50.0% * TRANSFER CONST 40,400 40,400 - 16,032 24,368 39.7% * RESERVES 233,900 233,900 - - 233,900 0.0% 2nd Qtr Revenue Summary Fund/Comm Item Adopted Budget Amended Budget Commitment Actual Available %Enc/Act ***Grand Total-Fund/CI (66,054,100) (74,769,448) - (63,672,388) (11,097,060) 85.2% ** 183 TDC BEACH PARK FAC (9,896,700) (14,760,301) - (13,071,248) (1,689,053) 88.6% * REVENUE-OPERATING Sub- (937,600) (937,600) - (429,048) (508,552) 45.8% * CONTRIBUTIONANDTRANSFE (8,959,100) (13,822,701) - (12,642,200) (1,180,501) 91.5% ** 184 TDC TOURISM PROMO (13,432,000) (13,985,779) - (11,814,203) (2,171,576) 84.5% * REVENUE-OPERATING Sub- (6,911,900) (6,911,900) - (2,997,903) (3,913,997) 43.4% * CONTRIBUTION AND TRANSFE (6,520,100) (7,073,879) - (8,816,300) 1,742,421 124.6% ** 185 TDC-BEACH REN OPS (742,600) (742,600) - (413,648) (328,952) 55.7% * REVENUE-OPERATING Sub- (300) (300) - (898) 598 299.5% * CONTRIBUTION AND TRANSFE (742,300) (742,300) - (412,750) (329,550) 55.6% ** 193 TDC-MUSEUM (1,822,200) (1,822,200) - (1,658,038) (164,162) 91.0% " REVENUE-OPERATING Sub- (473,000) (473,000) - (205,088) (267,912) 43.4% * CONTRIBUTION AND TRANSFE (1,349,200) (1,349,200) - (1,452,950) 103,750 107.7% "" 194 TDC-PROMOTION/SPEC (2,165,800) (2,168,073) - (965,801) (1,202,272) 44.5% * REVENUE-OPERATING Sub- (2,279,800) (2,279,800) - (974,101) (1,305,699) 42.7% * CONTRIBUTION AND TRANSFE 114,000 111,727 - 8,300 103,427 7.4% ** 195 TDC-BEACH RENOUR (31,036,400) (34,331,095) - (31,829,037) (2,702,058) 92.1% * REVENUE-OPERATING Sub- (7,308,100) (7,308,100) - (3,226,637) (4,081,463) 44.2% * CONTRIBUTION AND TRANSFE (23,728,300) (27,022,995) - (28,402,400) 1,379,405 105.1% ** 196 TDC-DISASTER RECOV (4,208,800) (4,208,800) - (2,486,188) (1,722,612) 59.1% * REVENUE-OPERATING Sub- (12,000) (12,000) - (4,938) (7,062) 41.2% * CONTRIBUTION AND TRANSFE (4,196,800) (4,196,800) - (2,481,250) (1,715,550) 59.1% ** 198 MUSEUM (2,749,600) (2,750,600) - (1,634,224) (1,116,376) 59.4% * REVENUE-OPERATING Sub- (1,945,900) (1,946,900) - (827,824) (1,119,076) 42.5% * CONTRIBUTION AND TRANSFE (803,700) (803,700) - (806,400) 2,700 100.3% May 23, 201g/15/2016 Old Business 8-c 3 of 13 Tourist Development Tax Funded Funds -_ 2nd Quarter FY16 Expense&Revenue Detail Report Grand Total Fund/Comm Item Adopted Budget . Amended Budget Commitment Actual Available %Enc/Act •••Grand Total-Expenditures 66,054,100 74,769,448 8,268,214 9,970,116 56,531,119 2 «•Grand Total-Revenue (66,054,100) (74,769,448) - (63,672,388) (11,097,060) 88 2nd Qtr FY16-Expenditures Fund Prog/Com Item Adopted Budget Amended Budget Commitment Actual Available V.Enc/Act •`•183 BEACH PARK FACILITIES 66" "` 14, "..,.` 485,756 1,056,067 ,-`18,218,478 10.4% " 31183 Operating Fund 183 11,600 11,600 11,600 * OPERATING EXPENSE 11,600 11,600 11,600 - - _ •• 80141 Rem Vend Beach Acc - 225,000 225,000 • CAPITAL OUTLAY - 225,000 - - 225,000- •• 80143 Delnor Park Entran - _ 750,000 20,925 1,275 727,800 • OPERATING EXPENSE - __ - 13,725 1,275 (15,000) • CAPITAL OUTLAY - 750,000 7,200 - 742,800 •• 80187 CB TumaroundFacil _ - - - - • OPERATING'EXPENSE - - - - - - * CAPITAL OUTLAY - - - - - •• 80194 BF Park Drainage I - 280,000 3,555 1,445 275,000 • OPERATING EXPENSE - - 3,555 1,445 (5,000) • CAPITAL OUTLAY - 280,000 - - 280,000 •• 80242 Barefoot Beach ADA - 163,120 9,072 42,225 111,823 • OPERATING EXPENSE - - 9,072 42,225 (51,297) • CAPITAL OUTLAY - 163,120 - - 163,120 •• 80243 Wildlife Proof Can 60,000 60,000 - - 60,000 • CAPITAL OUTLAY 60,000 60,000 - - 60,000 •• 80244 Clam Pass EZ Paddl - 28,000 2,815 5,080 20,105 • OPERATING EXPENSE - - - - - • CAPITAL OUTLAY - 28,000 2,815 5,080 20,105 •' 80246 Tigertail Bch Towe - 198,986 19,689 150,514 28,783 • OPERATING EXPENSE - 1,995 561 1,434 - • CAPITAL OUTLAY - 196,991 19,128 149,081 28,783 •• 80291 Naples Pier Realm - 600,000 - 600,000 - • CAPITAL OUTLAY - 600,000 - - 600,000 • GRANTS AND DEBT SERVICE - - - 600,000 (600,000) •-• 80292 EXOTIC REMOVAL 5,000 - - - - • OPERATING EXPENSE 5,000 - - - - "" 80330 BarefootBch Bwelk 200,000 200,000 7,485 2,515 190,000 • OPERATING EXPENSE - - 7,485 2,515 (10,000) • CAPITAL OUTLAY 200,000 200,000 - - 200,000 •• 80331 Beach Wheel Chairs 12,000 12,000 - - 12,000 • CAPITAL OUTLAY 12,000 12,000 - - 12,000 •• 80332 Clam Pass Restroom 300,000 300,000 9,475 5,525 285,000 * OPERATING EXPENSE - - 9,475 5,525 (15,000) • CAPITAL OUTLAY 300,000 300,000 - - 300,000 •• 80333 ClamPass Brdwlk Re 100,000 100,000 - - 100,000 • OPERATING EXPENSE 100,000 100,000 - - 100,000 •• 80334 ClamPass Trim Mang 50,000 50,000 - 6,700 43,300 • OPERATING EXPENSE 50,000 50,000 - 6,700 43,300 •• 80335 N Gulf Shore Acces 40,000 40,000 3,275 455 36,270 • OPERATING EXPENSE 40,000 40,000 3,275 455 36,270 •• 80336 S Marco Parking Lo 90,000 90,000 4,895 - - 85,105 • OPERATING EXPENSE 90,000 90,000 4,895 - 85,105 •• 80337 S Marco Boardwalk 110,000 110,000 3,730 - 106,270 • OPERATING EXPENSE 110,000 110,000 3,730 - 106,270 •• 80338 Tigertail Entr Imp 50,000 50,000 - - 50,000 • OPERATING EXPENSE 50,000 50,000 - - 50,000 •• 80339 Vand Park Restripi 80,000 80,000 - - 80,000 • OPERATING EXPENSE 80,000 80,000 - - 80,000 •• 80340 BEACH SECURITY CAM 100,000 100,000 - - 100,000 • CAPITAL OUTLAY 100,000 100,000 - - 100,000 •• 88038 Tigertail Beach Ba - 200,000 690 3,310 196,000 • OPERATING EXPENSE - - 690 3,310 (4,000) • CAPITAL OUTLAY - 200,000 - - 200,000 •• 88039 Seagate Bathroom S - 48,993 660 340 47,993 * OPERATING EXPENSE - - 660 340 (1,000) • CAPITAL OUTLAY - 48,993 - - 48,993 •• 88040 ClamPass Piling In - 28,907 3,680 - 25,227 • OPERATING EXPENSE - 28,907 3,680 - 25,227 •• 88041 Clam Pass Concessi - 93,419 20,392 1,784 71,244 • OPERATING EXPENSE - 22,176 20,392 1,784 - • CAPITAL OUTLAY - 71,244 - - 71,244 •• 88042 CP Derelict Mated - 25,000 - 25,000 • OPERATING EXPENSE - 25,000 - - 25,000 •• 88043 CP Parking Renovat - 475,000 50,834 4,250 419,916 • OPERATING EXPENSE - - 50,834 4,250 (55,084) • CAPITAL OUTLAY - - 475,000 - - 475,000 •• 88044 CP Bdwalk Ren 16 - 650,000 311,220 223,181 115,599 • OPERATING EXPENSE - - - 509 (509) • CAPITAL OUTLAY - 650,000 311,220 222,672 116,108 •• 90046 Vanderbilt Restroo - 3,697 1,763 - 1,934 • OPERATING EXPENSE - 1,763 1,763 - - • CAPITAL OUTLAY - 1,934 - - 1,934 •• 90093 Tigertail Restroom - 1,093,479 - - 1,093,479 * CAPITAL OUTLAY - 1,093,479 - - 1,093,479 •• 99183 Fund 183 Res/Xfers 8,888,100 8,693,100 - 7,469 8,685,631 0.1% * TRANSFERS 60,000 60,000 - 60,000 0.0% 911840 TRANS TO 184 TD 60,000 60,000 - - 60,000 • TRANSFER CONST 20,000 20,000 - 7,469 12,531 37.3% • RESERVES 8,608,100 8,613,100 - - 8,613,100 0.0% H:\ENFlDNisims\TDC\Financial Repvte\FY261644 2\FY16 Ct2 SAP Reports-Excel.bx 1 May 23, 2010,15,2016 Old Business 8-c 4 of 13 Tourist Development Tax Funded Funds 2nd Quarter FY16 Expense&Revenue Detail Report 2nd Qtr FY16-Revenue Fund I Comm Item Adopted Budget Amended Budget Commitment Actual Available e' 183 TDC BEACH PARK FACLITI 700) '(14,780,301) • (13,071,24$) (1,060,053) 66.6% ` REVENUE-OPERATING Sub- (937,600) (937,600) - (429,048) (508,552) 45.6% 314300 3%TOURIST DEVE (877,600) (877,600) - (1,764) 1,764 (373,466) (504,134) 361170 OVERNIGHT INTER --- _ - _ ----- --_ 361180 INVESTMENT INTE (60,000) (60,00.0) - (53,785) (6,215) 361320 INTEREST TAX CO - - - (33) 33 • CONTRIBUTION AND TRANSFE (8,959,100) (13,822,701) - (12,642,200) (1,180,501) 91.5% 486700 TRANS FROM TAX - - - - 489200 CARRY FORWARD G (9,006,100) (9,006,100) - (12,642,200) 3,636,100 489201 CARRY FORWARD 0 - (4,863,601) - - (4,863,601) 489900 NEG 5%EST REV 47,000 47,000 - - 47,000 I 6 t E H.\ENF\DMsiom\TDC\Financial Reports\FY2016\Qtr 2\Fr6 Qs2 SAP Reports-Excel.tlss 2 May 23, 201f/15/2016 Old Business 8-c 5 of 13 Tourist Development Tax Funded Funds 2nd Quarter FY16 Expense&Revenue Detail Report 2nd Qtr FY16-Expenditures _ Fund/Comm Item Adopted Budget Amended Budget Commitment Actual Available %Enc/Act " 184 TDC TOURISM PROMO 13,432,000 13,985,778 4,585,506 5,562,113 3,838,161 72.6% ' OPERATING EXPENSE 9,352,600 10,415,679 4,585,506 3,787,288 2,042,885 80.4% 634211 IT BILLING HOUR 300 300 - - 300 634970 INDIRECT COST R - 61,700 61,700 61,700 634980 INTERDEPT PAYME 100,000 100,000 - - 100,000 634999 OTHER CONTRACTU 2,226,500 2,811,777 1,271,617 898,315 641,844 640300 TRAVEL PROF DEV 210,100 2.10,100 - 74,482 135,618 645100 INSURANCE GENER 28,600 28,600 14,300 14,300 - 647110 PRINTING AND OR 5,300 5,300 - __ - 5,300 648170 MARKETING AND P 6,381,100 6,858,903 3,212,348 2,690,697 955,857 648174 REGISTRATION FE 339,000 339,000 25,540 109,556 203,904 649000 SALES TAX EXPEN - - - (62) 62 ' TRANSFERS 3,432,500 3,432,500 - 1,716,250 1,716,250 50.0% 911960 TRANS TO 196 EC 3,432,500 3,432,500 - 1,716,250 1,716,250 ' TRANSFER CONST 137,600 137,600 - 58,575 79,025 42.6% 930700 TC BUDGET TRANS 137,600 137,600 - 58,575 79,025 * RESERVES 509,300 - - - - n/a 991000 RESERVE FOR CON 109,300 - - - 991300 RESTRICTED FOR I 400,000 - - - - 2nd Qtr FY16-Revenue L_ Fund/Comm Item Adopted Budget Amended Budget Commitment Actual Available %Enc/Act " 184 TDC TOURISM PROMO (13,432,000) (13,985,779) - (11,814,203) (2,171,576) 84.5 ' REVENUE-OPERATING Sub- (6,911,900) (6,911,900) - (2,997,903) (3,913,997) 43.4% 314300 3%TOURIST DEVE (6,881,900) (6,881,900) - __ (2,928,735) (3,953,165) 361170 OVERNIGHT INTER - - - __- (954) 954 I 361180 INVESTMENT INTE (30,000) (30,000) (31,219) 1,219 361320 INTEREST TAX CO - - _ (50) 50 366900 CONTRIBUTIONS - - - 369300 REIMB FOR PY EX _ _ _ (23,916) 23,916 369801 REIMB CHILD DEP - - _-_- - (200) 200 369802 REIMB FOR CURRE - - - (12,829) 12,829 • CONTRIBUTION ANO TRANSFE (6,520,100) (7,073,879) - (8,816,300) 1,742,421 124.6% 481183 TRANS FRM 183 B (60,000) (60,000) - - (60,000) 481194 TRANS FRM 194 T (631,400) (631,400) - - (631,400) 481195 TRANS FRM 195 T (90,000) (90,000) - - (90,000) 481196 TRANS FRM 196 T (12,000) (12,000) - - (12,000) 486700 TRANS FROM TAX - - - - - 489200 CARRY FORWARD G (6,072,300) (6,072,300) - (8,816,300) 2,744,000 489201 CARRY FORWARD 0 - (553,779) - - (553,779) 489900 NEG 5%EST REV 345,600 345,600 - - 345,600 H\ENF\DiNsions\TDC\Financial Rsporls\FY2016\Q1r 2\FY16 Qv2 SAP Reports-Excelxlsx 3 May 23, 2018,15/2016 Old Business 8-c 6 of 13 Tourist Development Tax Funded Funds 2nd Quarter FY16 Expense&Revenue Detail Report 2nd Qtr FY16-Expenditures _ Fund/Comm Item Adopted Budget Amended Budget Commitment Actual Available %Enc/Act "• 185 TDC-BEACH REN OPS * ,�.,-�;: r:' „4- r-'�"` 266,394 300,996 59.5% ' PERSONAL SERVICE 546,100 546,100 43,781 236,845 265,474 51.4% 512100 REGULAR SALARIE 3.55,586 355,586 - 151,003 204,583 512600 ER 457 1,000 1,000 _ - 1,000 _ 513100 OTHER SALARIES 29,100 29,100 - 12,485 16,615 514100 OVERTIME - - - - 515000 VACATION SELLA 1,582 1,582 - - 1,582 518100 TERMINATION PAY - __ - - 2,944 (2,944) 519100 RESERVE FOR SAL 9,136 _ 9,136 - - 9,136 521100 SOCIAL SECURITY 30,328 30,328 - 12,510 17,818 522100 RETIREMENT REGU 31,806 31,806 - 13,122 18,684 523150 HEALTH INSURANC 78,600 78,600 39,300.. 39,300 - 523152 DENTAL INSURANC 2,940 2,940 1,470 1,470 - 523153 SHORT TERM DISA 540 540 270 270 - 523154 LONG TERM DISAB 1,140 1,140 570 570 - 523160 LIFE INSURANCE 1,342 1,342 671 671 - 524100 WORKERS COMPENS 3,000 3,000 1,500 1,500 - • OPERATING EXPENSE 162,800 160,550 131,430 22,308 6,812 95.8% 634207 IT CAP ALLOCAT 2,400 2,400 1,200 1,200 - 634210 IT OFFICE AUTOM 15,500 15,500 7,750 7,750 - 634970 INDIRECT COST R 45,200 45,200 45,200 - - 634980 INTERDEPT PAYME 70,000 70,000 70,000 - - 634999 OTHER CONTRACTU 4,800 2,550 1,825 175 550 639964 STORAGE CONTRAC 400 400 - 98 304 640300 TRAVEL PROF DEV 2,000 2,000 - 966 1,034 641230 TELEPHONE ACCES 1,800 1,800 - 928 872 641700 CELLULAR TELEPH 3,900 3,900 2,612 888 400 641900 TELEPHONE SYSTE 400 400 - 71 329 641950 POST FREIGHT UP 500 500 214 89 198 644620 LEASE EQUIPMENT 2,200 2,200 1,240 1,060 (100) 647110 PRINTING AND OR 500 500 - - 500 649010 LICENSES AND PE 200 200 - - 200 651110 OFFICE SUPPLIES 3,500 3,500 601 1,399 1,500 651210 COPYING CHARGES 200 200 288 12 (100) • 652110 CLOTHING AND UN 300 300 - - 300 652140 PERSONAL SAFETY 200 200 - - 200 652990 OTHER OPERATING 500 500 500 179 (179) 654110 BOOKS PUB SUBS 200 200 - 7,120 (6,920) 654210 DUES AND MEMBER 6,600 6,600 - - 6,600 654360 OTHER TRAINING 1,500 1,500 - 375 1,125 -- * CAPITAL OUTLAY - 2,250 - 2,241 9 99.6% 764900 DATA PROCESSING - 2,250 - 2,241 9 764990 OTHER MACHINERY - - - . - - " TRANSFERS 10,000 10,000 - 5,000 5,000 50.0% 911130 TRANS TO 113 CO 10,000 10,000 - 5,000 5,000 • RESERVES 23,700 23,700 - - 23,700 0.0% 991000 RESERVE FOR CON 23,700 23,700 - - 23,700 2nd Qtr FY16-Revenue Fund/Comm Item Adopted Budget Amended Budget Commitment Actual Available %Enc/Act '• 185 TDCAEACH REN OPS (742,600) (742,600) - (413,648) (328,952) 55.7% * REVENUE-OPERATING Sub- (300) (300) - (898) 598 299.5% 361170 OVERNIGHT INTER - - - (30) 30 361180 INVESTMENT INTE (300) (300)' - (869) 569 * CONTRIBUTION AND TRANSFE (742,300) (742,300) - (412,750) (329,550) 55.6% 481195 TRANS FRM 195 T (669,100) (669,100) - (334,550) (334,550) 489200 CARRY FORWARD G (73,200) (73,200) - (78,200) 5,000 H:\ENF\Dvsims\TDC\Financial RepMs\FY2016\Qtr 2\FY16 Qtr2 SAP Reports-Excelx6x 4 May 23, 2018,15/2016 Old Business 8-c 7 of 13 Tourist Development Tax Funded Funds 2nd Quarter FY16 Expense&Revenue Detail Report 2nd Qtr FY16-Expenditures _ Fund/Comm Item Adopted Budget Amended Budget Commitment Actual Available 1%Enc/Act •" 193 TDC-MUSEUM 1,822,200 1,80 700 3,975 1,817,525 0.3% * OPERATING EXPENSE 700 700 700 - - 100.0% 634970 INDIRECT COST R 700 700 700 - - ' GRANTS AND DEBT SERVICE 40,000 40,000 - - 40,000 882100 REMITT PRIVATE 40,000 40,000 - - 40,000 * TRANSFER CONST 9,300 9,300 - 3,975 5,325 42.7% 930700 TC BUDGET TRANS 9,300 9,300 - 3,975 5,325 • RESERVES 1,772,200 1,772,200 - - 1,772,200 0.0% 991300 RESTRICTED FOR 1,772,200 1,772,200 - - 1,7.72,200 II 2nd Qtr FY16-Revenue Fund/Comm Item Adopted Budget Amended Budget Commitment Actual Available %Enc/Act '1* 193 TDC-MUSEUM (1,822,200) (1,822,200) - (1,658,038) (164,162) 91.0% ' REVENUE-OPERATING Sub- (473,000) (473,000) - (205,088) (267,912) 43.4% 314300 3%TOURIST DEVE (467,000) (467,000) - (198,748) (268,252) 361170 OVERNIGHT INTER - - -_ _ (216) 216_ _ 361180 INVESTMENT INTE - (6,000) (6,000) (6,119) 119 361320 INTEREST TAX CO - - (5) 5 • CONTRIBUTION AND TRANSFE (1,349,200) (1,349,200) - (1,452,950) 103,750 107.7% 481198 TRANS FRM 198 M (140,700) (140,700) - (70,350) (70,350) 486700 TRANS FROM TAX 489200 CARRY FORWARD G (1,232,300) (1,232,300) - (1,382,600) 150,300 489900 NEG 5%EST REV 23,800 23,800 - 23,800 • • H\ENFlDivisions\TDC\Financial Reports\FY2016\Pk 2\FY16 Ctrl SAP Reports-ExceixCx 5 May 23, 2010/15/2016 Old Business 8-c 8 of 13 Tourist Development Tax Funded Funds 2nd Quarter FY16 Expense&Revenue Detail Report 2nd Qtr FY16-Expenditures Fund/Comm Item Adopted Budget Amended Budget Commitment Actual Available %Enc/Act " 194 TDC-PROMOTION/SPEC 2,165,800 2,168,073 227,462 613,642 1,326,970 38.8% " PERSONAL SERVICE 1,017,500 1,017,500 85,587 437,366 494,547 51.4% 512100 REGULAR SALARIE _ 694,073 694,073_ - _ 291,760 402,313 512500 AUTO USE BENEFI - - - 510 (510) 512600 ER 457 3,500 3,500 - 2,300 1,200 513100 OTHER SALARIES 1 1 - 4,903 (4,902) 514100 OVERTIME - - - 193 (193) 515000 VACATION SELL-B 7,232 7,232 - - 7,232 518100 TERMINATION PAY - - - - 519100 RESERVE FOR SAL 15,414 15,414 - - 15,414 521100 SOCIAL SECURITY 54,633 54,633 - 21,470 33,163 522100 RETIREMENT REGU 71,473 71,473 - 29,248 42,225 523150 HEALTH INSURANC 157,200 157,200 78,600 78,600 - 523152 DENTAL INSURANC 5,880 5,880 2,940 2,940 - 523153 SHORT TERM DISA 1,080 1,080 540 540 - 523154 LONG TERM DISAB 2,280 2,280 1,140 1,140 - 523160 LIFE INSURANCE 2,634 2,634 1,317 1,317 - 524100 WORKERS COMPENS 2,100 2,100 1,050 1,050 528100 ALLOWANCES MOVI - - - 1,395 (1,395) -- • OPERATING EXPENSE 484,100 486,373 141,783 155,747 188,843 81.2% 631820 CLERK OF BOARD 3,800 3,800 - 1,739 2,061 634207 IT CAP ALLOCAT 4,900 4,900 2,450 2,450 - 634210 IT OFFICE AUTOM 29,900 29,900 14,950 14,950 - 634970 INDIRECT COST R 54,300 54,300 54,300 - - 634960 INTERDEPT PAYME 1 1 - - 1 1 634999 OTHER CONTRACTU 177,699 179,972 34,274 51,499 94,199 639964 STORAGE CONTRAC 800 800 - 191 610 640200 MILEAGE REIMBUR 9,000 9,000 - 1,056 7,944 840300 TRAVEL PROF DEV 25,000 25,000 - 7,262 17,738 640410 MOTOR POOL RENT 200 200 - 104 96 641230 TELEPHONE ACCES 2,800 2,800 - 2,866 (66) 641700 CELLULARTELEPH 4,800 4,800 - 5,945 (1,145) 641900 TELEPHONE SYSTE 2,300 2,300 - 229 2,071 641950 POST FREIGHT UP 14,400 14,400 3,615 2,372 8,413 ' 643100 ELECTRICITY 6,400 6,400 - 1,663 4,737 644100 RENT BUILDINGS 58,400 58,400 23,864 32,608 1,928 645100 INSURANCE GENER 6,300 6,300 3,150 3,150 - 645260 AUTO INSURANCE 600 600 300 300 - 646180 BUILDING RM ISF - - - 374 (374) 646430 FLEET MAINT ISF 100 100 - 50 50 646445 FLEET NON MAINT 3,400 3,400 - 85 3,315 648170 MARKETING AND P 14,000 14,000 - 859 13,141 648174 REGISTRATION FE - - - 5,675 (5,675) 649000 SALES TAX EXPEN - - - (26) 26 649100 LEGAL ADVERTISI 500 500 - - 500 651110 OFFICE SUPPLIES 10,400 10,400 3,097 3,646 3,657 651210 COPYING CHARGES 4,000 4,000 1,783 2,217 - 651930 MINOR OFFICE FU 10,000 10,000 - - 10,000 652490 FUEL AND LUB IS 2,900 2,900 - 191 2,709 652920 COMPUTER SOFTWA 10,000 10,000 - 480 9,520 654110 BOOKS PUB SUBS 3,700 3,700 - 40 3,660 654210 DUES AND MEMBER 23,500 23,500 - 13,772 9,728 • CAPITAL OUTLAY 4,000 4,000 92 1,141 2,767 30.8% 764900 DATA PROCESSING 4,000 4,000 92 1,141 2,767 * TRANSFERS 631,400 631,400 - - 631,400 0.0% 911840 TRANS TO 184 TD 631,400 631,400 - - 631,400 ' TRANSFER CONST 45,500 45,500 - 19,388 26,113 42.6% 930700 TC BUDGET TRANS 45,500 45,500 - 19,388 26,113 * RESERVES (16,700) (16,700) - - (16,700) 0.0% 992100 RESV ATTRITION (16,700) (16,700) - - (16,700) 2nd Qtr FY16-Revenue Fund/Comm Item Adopted Budget Amended Budget Commitment Actual Available %Enc/Act " 194 TDC-PROMOTION/SPEC (2,165,800) (2,168,073) - (965,801) (1,202,272) 44.5% • REVENUE-OPERATING Sub- (2,279,800) (2,279,800) - (974,101) (1.305,699) 42.7% 314300 3%TOURIST DEVE (2,277,800) (2,277,800) (969,375) (1,308,425) 361170 OVERNIGHT INTER - - (134) 134 361180 INVESTMENT INTE ---_ (2,000) (2,000) - (4,375) 2,375 361320 INTEREST TAX CO - (23) 23 369400 PRIOR YEAR REV - - - (194) 194 ' CONTRIBUTION AND TRANSFE 114,000 111,727 - 8,300 103,427 7.4% 486700 TRANS FROM TAX - - - - 489201 CARRY FORWARD 0 - (2,273) - 8,300 _--(10,573) - 489900 NEG 5%EST REV 114,000 114,000 - 114,000 H'.\ENF\Dmsions\TDC\Financial Reports\FY2016\DV 2\FY16 Dtr2 SAP Reports-Excelxlsx 6 May 23, 201g/15/2016 Old Business 8-c 9 of 13 Tourist Development Tax Funded Funds 2nd Quarter FY16 Expense&Revenue Detail Report 2nd Qtr FY16-Expenditures Fund Prog/Corn Item - Adopted Budget Amended Budget Commitment Actual Available %Enc/Act •••195 TDC-BEACH RENOURISHME 31,036,400 34,331,095 2,260,444 1,441,493 30,629,157 10.6% •• 80165 Co Beach Analysis _ 50,000 55,643 12,489 1,350 41,804 • OPERATING EXPENSE 50,000 55,643 12,489 1,350 41,804 •• 80171 Beach Tilling 40,000 51,356 - - 51,356 • OPERATING EXPENSE - - - - - • CAPITAL OUTLAY 40,000 51,356 - _ 51,356 •• 80210 WP ChaStraightDike - 275 - - 275 ' OPERATING EXPENSE - 275 - - 275 •• 80288 Wiggns Pass Dredge 25,000 287,751 5,027 255,093 27,631 • OPERATING EXPENSE 25,000 287,751 5,027 255,093 27,631 •' 80301 Beach Renounsh-Ge 2,500,000 2,500,000 - - 2,500,000 • CAPITAL OUTLAY 2,500,000 2,500,000 - - 2,500,000 " 88032 Clam Pass Dredge 178,000 529,505 95,444 8,672 425,390 • OPERATING EXPENSE 178,000 185,505 95,444 8,672 81,390 • CAPITAL OUTLAY - 344,000 - - 344,000 •• 90020 TDC-Administrati 68,700 112,665 68,700 - 43,965 • OPERATING EXPENSE 68,700 112,665 68,700 - 43,965 •• 90029 Doctors Pass S Jet 500,000 602,361 38,888 74,024 491,449 • OPERATING EXPENSE 500,000 602,361 36,888 74,024 491,449 •• 90033 Near Shore Hard Bo 165,000 234,316 9,185 60,131 165,000 • OPERATING EXPENSE 165,000 234,316 9,185 60,131 165,000 •• 90038 TS Debbie Naples B - 27,737 - - 27,737 • PERSONAL SERVICE - 14,484 - - 14,484 • OPERATING EXPENSE - 5,164 - - 5,164 • CAPITAL OUTLAY - 8,090 - - 8,090 •• 90044 Vegetation Repairs - 277,121 - 711 276,410 • OPERATING EXPENSE - 115,121 - 711 114,410 • CAPITAL OUTLAY - 162,000 - - 162,000 " 90061 TS Debbie Marco Is 525,000 525,000 37,072 20,577 467,351 • OPERATING EXPENSE - - 37,072 20,577 (57,649) • CAPITAL OUTLAY 525,000 525,000 - - 525,000 " 90062 Marco Ctr Bch Regr 1,000,000 1,120,234 80,741 51,090 988,403 • OPERATING EXPENSE 1,000,000 1,120,234 80,741 51,090 988,403 " 90064 Collier Creek Fees 500,000 540,869 25,267 15,454 500,147 • OPERATING EXPENSE 500,000 540,869 25,267 15,454 500,147 • CAPITAL OUTLAY - - - - - " 90065 FDEP LGFR ANALYSIS 14,000 14,009 - - 14,009 • OPERATING EXPENSE - 9 - - 9 • CAPITAL OUTLAY 14,000 14,000 - - 14,000 " 90069 CLAM PASS BCH MAIN - 68,505 62,776 5,728 1 • OPERATING EXPENSE - 68,505 62,776 5,728 1 " 90096 Naples Pier Annual - 1,464,464 1,464,414 - 50 • OPERATING EXPENSE - 571,965 1,464,414 - (892,449) • CAPITAL OUTLAY - 892,499 - - 892,499 " 90297 Shorebird Monitori 28,000 28,000 - - 28,000 * OPERATING EXPENSE 28,000 28,000 - - 28,000 " 90527 County/Naples Beac 200,000 360,922 160,922 160,922 39,078 • OPERATING EXPENSE 200,000 360,922 160,922 160,922 39,078 " 90533 Beach Cleaning 186,200 336,097 2,673 132,642 200,782 • OPERATING EXPENSE 186,200 283,097 2,300 42,519 238,278 • CAPITAL OUTLAY - 53,000 373 90,123 (37,496) •• 90536 County/Naples Beac 165,000 371,269 198,847 94,312 78,111 • OPERATING EXPENSE 165,000 371,269 198,847 94,312 78,111 •• 90549 Doctors Pass Dredg 25,000 25,000 - - 25,000 • OPERATING EXPENSE 25,000 25,000 - - 25,000 " 99195 Fund 195 Res/Xfern 24,866,500 24,797,995 - 560,787 24,237,208 2.3% ' TRANSFERS 923,900 923,900 - 499,350 424,550 54.0% 910010 TRANS TO 001 GE 164,800 164,800 - 164,800 - 911840 TRANS TO 184 TD 90,000 90,000 - - 90,000 911850 TRANS TO 185 TD 669,100 669,100 - 334,550 334,550 • TRANSFER CONST 145,000 145,000 - 61,437 83,563 • RESERVES 23,797,600 23,729,095 - - 23,729,095 0.0% 991100 RESERVE FOR CON 13,200,000 13,200,000 - - 13,200,000 993000 RESERVE FOR CAP 4,527,600 4,459,095 - - 4,459,095 994500 RES FOR FUTURE 6,070,000 6,070,000 - - 6,070,000 H:\ENF\Division,TPCTinancial Reporxs\FV2016\01r 2\FY16 0tr2 SAP Reports-Excelxlsx 7 May 23, 201q/15/2016 Old Business 8-c 10 of 13 Tourist Development Tax Funded Funds • 2nd Quarter FY16 Expense&Revenue Detail Report 2nd Qtr FY16-Revenue Fund/Comm Item Adopted Budget Amended Budget Commitment Actual Available " 195 TDC-BEACH RENOUR (31,036,400) (34,331,095) - (31,629,037) (2,702,058) 92.1% * REVENUE-OPERATING Sub- (7,308,100) (7.308,100) - (3,226,637) (4,081,463) 44.2% 314300 3%TOURIST DEVE (7,218,100) (7,218,100) - (3,071,830) (4,146,270) 331220 FEMA FED EM MGT - - - - - (8,873) 8,873 334225 PUBLIC SAFETY-F (1,479) 1,479 334391 FLORIDA DEP - - - - - 361170 OVERNIGHT INTER - - - (4,045) _ 4,045 361180 INVESTMENT INTE (90,000) (90,000) - (118,205) 28,205 361320 INTEREST TAX CO - - - (67) 67 369802 REIMB FOR CURRE - - - (22,138) 22,138 CONTRIBUTION AND TRANSFE (23,728,300) (27,022,995) - (28,402,400) 1,379,405 105.1% 486700 TRANS FROM TAX - _ - - - 489200 CARRY FORWARD G (24,093,800) (24,093,800) - (25,107,705) 1,013,905 489201 CARRY FORWARD 0 - (3,294,695) - (3,294,695) - 489900 NEG 5%EST REV 365,500 365,500 - - 365,500 H:\ENF\Divisions\TDC\Financial Reports\FY2016\Oir 2\FY16 01r2 SAP Reports-ExcelxAx 8 May 23, 201q/1512016 Old Business 8-c 11 of 13 Tourist Development Tax Funded Funds 1 2nd Quarter FY16 Expense&Revenue Detail Report 2nd Qtr FY16-Expenditures Fund/Comm Item Adopted Budget Amended Budget g Commitment Actual Available %EntlAtt "` 196 TDC-DISASTER RECOV 4,208,800 4,20010 100 - 4,208,700 0.0% ' OPERATING EXPENSE 100 100 100 - - 100.0% 634970 INDIRECT COST R 100 100 100 - - * TRANSFERS 12,000 12,000 - - 12,000 0.0% 911840 TRANS TO 184 TD 12,000 12,000 - - 12,000 * RESERVES 4,196,700 4,196,700 - - 4,196,700 0.0% 991300 RESTRICTED FOR 1,500,000 1,500,000 - _ 1,500,000 993000 RESERVE FOR CAP 2,696,700 2,696,700 - 2,696,700 2nd GE FY16-Revenue Fund/Comm Item Adopted Budget Amended Budget Commitment Actual Available %Enc/Act "' 196 TDC-DISASTER RECOV (4,208,800) (4,208,800) - (2,486,188) (1,722,612) 59.1% • REVENUE-OPERATING Sub- (12,000) (12,000) - (4,938) (7,062) 41.2% 361170 OVERNIGHT INTER - (217) 217 361180 INVESTMENT INTE (12,000) (12,000) - (4,721) (7,279) • CONTRIBUTION AND TRANSFE (4,196,800) (4,196,800) - (2,481,250) (1,715,550) 59.1% 481184 TRANS FRM 184 T (3,432,500) (3,432,500) - (1,716,250) (1,716,250) 489200 CARRY FORWARD G (765,000)__ (765.000) - (765,000) - 489900 NEG 5%EST REV 700 700 - - 700 1:\ENFlDMalona\TDC\Financial Reports\FY2016\Ott 2\F116 Ott SAP Repots-ExcelAsz 9 May 23, 201q,15/2016 Old Business 8-c 12 of 13 Tourist Development Tax Funded Funds 2nd Quarter FY16 Expense&Revenue Detail Report 2nd Qtr FY16-Expenditures Fund/Comm Item Adopted Budget Amended Budget Commitment Actual Available %Enc/Act " 198 MUSEUM 2,749,600 2,750,600 533,035 1,026,432 1,191,133 56.7% PERSONAL SERVICE 1,121,300 1,121,300 110,800 414,243 596,257 46.6% 512100 REGULAR SALARIE 749,674 749,674 - 250,543 499,131 512600 ER 457 2,500 2,500 - 2,500 513100 OTHER SALARIES - - __ i _ 6,148 (6,148) 514100 OVERTIME - 437 (437) 515000 VACATION SELL-B 5,750 5,750 - 5,750 518100 TERMINATION PAY - - _ -_ 6,848 (6,848) 519100 RESERVE FOR SAL 23,612 23,612 - - 23,612 521100 SOCIAL SECURITY 59,870 59,870 - 19,115 40,755 522100 RETIREMENT REGU 58,294 58,294 - 19,164 39,130 523150 HEALTH INSURANC 196,500 196,500 98,250 98,250 - 523152 DENTAL INSURANC 7,350 7,350 3,675 3,675 - 523153 SHORT TERM DISA 1,350 1,350 675 675 - 523154 LONG TERM DISAB 2,850 2,850 1,425 1,425 - 523160 LIFE INSURANCE 2,850 _ 2,850 1,425 1,425 - _ 524100 WORKERS COMPENS 10,700 - 10,700 5,350 5,350 - 528700 EDUCATIONAL EXP - - - 1,189 (1,189) " OPERATING EXPENSE 759,200 760,200 422,235 298,817 39,$48 aM., 634207 IT CAP ALLOCAT 5,200 5,200 2,600 2,600 - 634210 IT OFFICE AUTOM 30,200 30,200 15,100 15,100 - 634211 IT BILLING HOUR 1,600 1,600 _ - - 1,600 634970 INDIRECT COST R 244,900 244,900 244,900 - - 634990 LANDSCAPE INCID - - - - - 634999 OTHER CONTRACTU 48,800 48,800 16,661 26,792 5,347 639965 LOCKSMITHS SERV _ _ 500 500 - - 500 639987 TEMPORARY LABOR 73,200 73,200 8,243 35,914 29,043 640200 MILEAGE REIMBUR _ - - - 10 (10) 640300 TRAVEL PROF DEV 500 500 - 1,824 (1,324) 640310 TRAVEL REGULAR _ 1,500 1,500 - 976 524 640410 MOTOR POOL RENT 300 300 - - 300 641100 TELEPHONE BASE 16,950 16,950 6,687 8,813 1,650 641230 TELEPHONE ACCES 2,400 2,400 20 1,114 1,266 641400 TELEPHONE DIREC - - - 888 (888) 641700 CELLULAR TELEPH 2,400 2,400 378 2,022 - 641900 TELEPHONE SYSTE 100 100 - 15 85 641950 POST FREIGHT UP 2,000 2,000 - 27 1,973 643100 ELECTRICITY 40,450 40,450 18,270 18,443 3,738 643300 TRASH AND GARB 3,200 3,200 1,631 1,782 (213) 643400 WATER AND SEWER 20,300 20,300 11,128 10,172 (1,000) 645100 INSURANCE GENER 9,200 9,200 4,600 4,600 - 645200 PROPERTY INSURA 72,400 72,400 - 55,422 16,978 645260 AUTO INSURANCE 1,100 1,100 550 550 - 646180 BUILDING RM ISF 1,600 1,600 - 1,299 301 646320 LANDSCAPE MATER 1,200 1,200 824 376 - 646430 FLEET MAINT ISF 1,600 1,600 - 800 800 646440 FLEET MAINT PAR 1,100 1,100 - 520 580 646445 FLEET NON MAINT - - - 13 (13) 646910 DATA PROCESSING - - - 272 (272) 646920 STORAGE RENTAL 5,800 5,800 2,522 3,998 (720) 647110 PRINTING AND OR 6,000 6,000 925 3,941 1,134 647210 PHOTO PROCESSIN 500 500 - - 500 648170 MARKETING AND P 120,000 120,000 76,705 85,694 (42,399) 648174 REGISTRATION FE - - - 325 (325) 649980 REIMBURSEMENT P - - - 274 (274) 649990 OTHER MISCELLAN - - 1,495 - (1,495) 649992 VOLUNTEERRECOG 1,500 2,500 - 118 2,384 651110 OFFICE SUPPLIES 8,000 8,000 3,953 4,047 - 652110 CLOTHING AND UN 1,100 1,100 27 123 950 652210 FOOD OPERATING 1,500 1,500 68 592 840 652490 FUEL AND LUB IS 2,800 2,800 - 1,075 1,726 652720 MEDICAL SUPPLIE 800 800 540 60 200 652920 COMPUTER SOFTWA 500 500 - 352 148 652989 LUMBER AND LAMI 500 500 - - 500 852990 OTHER OPERATING 17,500 17,500 4,409 6,568 6,526 652999 PAINTING SUPPLI 500 500 - - 500 654110 BOOKS PUB SUBS 1,200 1,200 - - 1,200 854210 DUES AND MEMBER 2,900 2,900 - 1,310 1,590 654310 TUITION 4,900 4,900 - 4,900 654360 OTHER TRAINING 500 500 - - 500- " CAPITAL OUTLAY 2,000 2,000 - 1,141 859 57.1% 764900 DATA PROCESSING 2,000 2,000 - 1,141 859 * TRANSFERS 592,800 592,800 - 296,400 296,400 50.0% 911930 TRANS TO 193 TD 140,700 140,700 - 70,350 70,350 913140 TRANS TO 314 MU 452,100 452,100 - 226,050 226,050 " TRANSFER CONST 40,400 40,400 - 16,032 24,368 39.7% 930700 TC BUDGET TRANS 40,400 40,400 - 16,032 24,368 " RESERVES 233.900 233,900 - - 233,900 0.0% 991000 RESERVE FOR CON 51,700 51.700 - 51,700 992100 RESV ATTRITION (17,800) (17,800) - - _ (17,800) 998000 RESV FOR CASH B 200,000 200,000 - - 200,000 H\ENRDINaian\TDC\Fina,cial Reporte\FY2016\0tr 2\FY16 002 SAP Repass-ExcelAsx 10 May 23, 201f/15/2016 Old Business 8-c 13 of 13 Tourist Development Tax Funded Funds 2nd Quarter FY16 Expense&Revenue Detail Report 2nd Qtr FY16-Revenue I Fund/Comm Item Adopted Budget Amended Budget Commitment Actual Available %Enc/Act " 198 MUSEUM (2,749, (2,750,600) - (1,634,224) (1,116,376) 59.4% * REVENUE-OPERATING Sub- (1,945,900) (1,946,900) - (827,824) (1,119,076) 42.5% 314300 3%TOURIST DEVE (1,883,500) (1,883,500) (801,583) (1,081,917) 347310 GROUP TOUR TAXA (2.000) (2,000) (1,197) (803) 347311 GROUP TOUR NON (1,000) (1,000) - (1,892) 892 _ 347321 COPYING SERV NO - - - (990) 990 347910 BOAT LAUNCH FEE - - - (110) 110 347911 FACILITY RENTAL (20,000) (20,000) - (6,024) (13,976) __ 347940 FACILITY RENTAL (4,000) (4,000) - - (4,000) 361170 OVERNIGHT INTER - - - (96) 96 361180 INVESTMENT INTE (2,400)_ (2,400) - (3,304) 904 361320 INTEREST TAX CO - -- - - (22) 22 366900 CONTRIBUTIONS (33,000) (34,000) - (11,418) (22,582) 369300 REIMB FOR PY EX - - - (1,140) 1,140 369301 SETTLEMENTS - - - (13) 13 369400 PRIOR YEAR REV - - - (36) 36 ' CONTRIBUTION AND TRANSFE (803,700) (803,700) - (806,400) 2,700 100.3% 481001 TRANS FRM 001 G (200,000) (200,000) - - (200,000) 486700 TRANS FROM TAX - - - - 489200 CARRY FORWARD G (701,000) (701,000) - (806,400) 105,400 489900 NEG 5%EST REV 97,300 97,300 - - 97,300 H1ENFlDubims\TDC\Financial Reporh\FY2016\0tr 2\FY16 012 SAP Repots-Excelolax 11 CO 0)a) CD 0 N O N >, Q W 0 �� * "4 (A . r••, a L o 2 old Po" Ei ad W o LL a I ud• ' • I ne C9 03rn o N 15 N N O >' Q N w N C t co d a) • N C p W 13CV OC W W i i co + co 2 Q CO =( c..)0 L CO 0)CD CO4-) o ca yt C CV 0 y co NOM �E > 0. 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's Q iu c 0 V . 03 Z 6 j 2 TO ill AT CD a CO Z O O N N N h csaN — — Q C 2 Z C L1J LL.1 CeH Z < OD 0 ISiwunoo z 5 co �rn E. o o al CD N N co d v) C� G 1 N N M A O I CO V d 11) ``:1� N N M P m I 5 V e 4.4 W E ' a E C M 2 � � a Zi0. ii $ I $ l i m CD CZ 0") 0 O � •- N as 46 • N O co N O O > Q- ct a) L a) c as d as c a) as 2 r > cC o r r - O N N- M ,-I O N i--I o ' O O c-i W d- r-I �--f o o c-I o M M N R E > U r U o o 0 o No 0 0 0 0 o O o 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 � 2 o 0 0 Ly o 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 o Q 11 >, 0Q o 0 o N o 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 "' N o c o 0 0 o 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 ci - — ~ •L >' s Q m Q a 4.. n+ o 0 0 0 0 0 o O O O o O O o 0 o O o O o 0 o O o O -I i 0 c c D +, 4- o v c •- +7, o v I- a) 7 > co •> N c v L -o c N E •4, as v o -a 'a � +O 2 vi p � I- C13 0 L OC OA yV U o Na+ QO o6C L Lann ha O 'yc O Vc- cLa a- `) +L-+ ca co c m a' N a. E4- cp N Y) 4- O O o O C n •N CD ;a v ::-t' � v t O > > ca o v RS _c a v L O < Q < a co U U U 0 0 0 UJ I..L 0 . 2 2 0 cc v) cn v) 1- 1- > 1- CO 0)0) rI o p (6 r N O) 4,7 -J N N F-z rT4 0 >, Q- Y�++1 U 45 .0 "4, , d CZ 4 V L Z w o wa J LL • II . r x .1: Q ; May 23, 2016 Tourism Staff Reports 10 a-g 1 of 52 DIRECTOR ACTIVITIES-Jack Wert April- May 2016 PERIOD AT A GLANCE Number of Advocacy Contacts 2 Number of Tour Operator Contacts 50 Number of Tourism Industry Events 8 Number of PR Interviews 3 Advocacy • Meetings with TDC Chairman on TDC agenda • State of Collier Tourism Press event at Naples Bay resort Tourism Industry • Destination Marketing Accreditation Board and Education Conference calls • Naples Depot meeting with Naples Chamber on baggage car Information Center • Press Conference announcing the FBU 2016 • Opening Ceremonies for Pickleball US Open Championship • Discussion with UF/IFAS on new Sea Grant position • Visit Florida International Tourism Committee meeting • Review underwater video for reef documentary • Florida CVB Association Marketing Summit-St. Pete • Presentation to Marco Realtor Specialist program Trade Shows/Tourism Industry Conferences • Welcome message and panel discussion with GTMC group from UK Public Relations • Press interviews with Naples News, Fort Myers News Press,ABC TV Promotional Activities • Meeting with Franklin Templeton Golf event promoters on 2016 tournament details. • Meetings on Storytelling project • Meetings with French RETIS group on International marketing efforts • Presentation to Waterside Merchants Assoc on tourism marketing efforts May 23, 2016 Tourism Staff Reports 10 a-g 2 of 52 GROUP MEETING SALES REPORT Debi DeBenedetto—Group Sales Manager April—May 2016 PERIOD AT A GLANCE Number of Meeting Planner Contacts 49 includes sites and planner Rfp's plus assisted planners Number of RFP's Collected/Distributed 38 Rfp's distributed worth over$13.5 million EOC and 21,654 room nights Number of Groups booked 15 booked groups Total Room Nights/Econ. Impact for Period booked 10,672 Room nights booked $6,155,301.01 EOC and 10,672 room nights Number of RFP Enhancement (RFPE) Requests 5 new requests granted funds Number of RFPE's to Contract 5 booked with 1 lost Number of FAM's/Sites 5 sites pending and arranged Number of Shows Attended 4 shows—Tampa Luxury Meetings Summit, FSAE Tallahassee, Site TX tech conference, GTMC Marco Island Events Attended • Meeting Spots April 19 Tallahassee • FSAE Executive Luncheon sponsor Tallahassee April 20 • Site TX conference May 12-15 • GTMC—Global Travel Management Companies Conference Marriott Marco Island May 17 & 18 Sales Activities this Period • Planning NYC sales mission • Begin planning 2017 Trade shows and sales plan • Budget planning 2017 • Tourism Awards project • Linkedln webinar • Meetings Landing page with ad agency • Facebook connections to Discover your Meeting Paradise • Naples Food Tours—tour • Connect with Event Babysitting services for conferences FAMTI May 23, 2016 Tourism Staff Reports 10 a-g 3 of 52 TRAVEL INDUSTRY&LEISURE MARKET SALES REPORT Claudia Cianfero Dates:April 16—May 13,2016 PERIOD AT A GLANCE Number of Travel Agent Contacts 55 Number of Tour Operator Contacts 0 Number of FAM's/Site Visits 1 Number Trade Shows Attended 0 EVENTS RECAP Virtuoso Webinar Location: N/A-Online Trends/Comments: This one hour Webinar was included in our media buy with Virtuoso. They typically get 30-40 agents register. We had 45 registered. This is a great way to reach agents and train them on all that Florida's Paradise Coast has to offer. We had great feedback from both Virtuoso and the agents. Azul Viagens FAM: Location: Florida's Paradise Coast Trends/Comments: Brazil Travel Agent FAM in conjunction with Azul Viagens (Vacations) with whom we met at WTM in March. We hosted 10 travel agents in the destination along with the product manager for Azul Viagens over 3 and half days. Feedback from them was that our destination is the perfect alternative to Miami and Orlando as their clients are looking to do something different than the usual or as an extension to Miami/Orlando. Agents are very impressed with our luxurious destination and are ready to start booking. Aviareps will conduct call center trainings and continue email marketing to all agents that sell Azul Viagens. Upcoming FAM Trips • British Airways Holidays May 19—21 (UK Market) • Tenzing FAM May 24—25, 2016 (German Market) May 23, 2016 Tourism Staff Reports 10 a-g 4 of 52 PUBLIC RELATIONS&COMMUNICATIONS REPORT-JoNell Modys April—May 2016 PERIOD AT A GLANCE Number of Media Submissions from CVB 150+ in April Number of Media Outlets/Journalists Hosted 7 major media outlets hosted in destination in April • National Geographic China (with Ft. Myers/Sanibel,VF) • The Kurier(Austria newspaper) • Sport Fishing TV—Destination America • Latin America - Eugenia Debayle (with VF) • Montreal Gazette • "On the Road With Bill" Midwest syndicated radio—covering destination & U.S. Open Pickleball Championships • CBS Sports at U.S. Open Pickleball Number of News Releases Written by and/or 10 in April Issued by CVB • Spring Events— Edits and additions to agency draft • "What's New" updates 2016 Fact Sheet update • Meetings 2016 update • Awards &Accolades for Florida's Paradise Coast update • Everglades & BC Nat'l Parks plus Naples/Marco Island release for UK Media Marketplace with U.S. Travel, etc. • FBU Returns to Naples • U.S. Open Pickleball Championships • U.S. Open Pickleball Fact Sheet • Naples in USA Today 10Best Small Town Food Scenes Top Ten list May • State of Collier Tourism —2015/2016 • GTMC Marco Island Total Media Impressions TBD—Awaiting initiation of new Media Monitoring service Top Projects APRIL • FAM host Nat'l Geographic China team • Hyatt House Naples opening— PR assist from CVB • Developed full radio station contact list for May 23, 2016 Tourism Staff Reports 10 a-g 5 of 52 U.S. Pickleball open along with local media list • Chef Art Smith VIP opening event • Updates to editorial image library • FBU Press Conference • U.S. Open Pickleball Press Conference MAY • Tourism Week-Collier Tourism Press Conference • Host 60(30 writers, 30 corporate reps)for Mangrove Madness retreat with outdoor product manufacturers and outdoor media Adds to Website Effort by Public Relations to improve website: Over 50 events added Multiple listings added, enhanced Top Media Placements: Coastal Living Magazine—April print edition—Exploring Florida's Everglades: Navigating the wild, wonderful (and a little bit weird) national park that's made out of water. Story includes LOTS of mentions for Gulf Coast area partners, captures uniqueness and specialness of the experiences that can be had here. Pickleball—Lots of local and national coverage of U.S. Open Pickleball. More to come. Viral Video—Corkscrew visitor's Facebook video of an encounter with a Florida panther on the boardwalk goes viral—makes CBS This Morning, Inside Edition, NationalGeographic.com and hundreds more editorial placements. Around 1 million views online. May 23, 2016 Tourism Staff Reports 10 a-g 6 of 52 SPORTS MARKETING REPORT-Michael Obyc April-May 2016 PERIOD AT A GLANCE # EVENTS(April 2016) #ATTENDEES # ROOM DIRECT VISITOR NIGHTS SPENDING 8 19,038 3,637 $8,465,850 Event Analytics Event Name Event Dates #Attendees # Room Nights Direct Spending Naples Spring Shootout Soccer Tournament 4/2—4/3 1500 467 $345,000.00 20th Annual Bill 4/8-4/9 405 200 $94,500.00 Longshore Memorial Tournament Perfect Game 4/15-4/17 113 15 $40,725.00 11U/12U/14U Super 25 FL State Regional TBS Florida State 4/22-4/24 885 82 $347,625.00 Championship-Gaspar Sports Recruiting USA 4/23-4/24 1200 234 $288,000.00 College Soccer Showcase US OPEN Pickleball 11,160 2,500 $6,438,000.00 Championships Perfect Game 4/29-5/1 75 15 $27,000.00 11U/12U/14U FL State Championship Florida Fire Adidas Spring 4/30-4/1 3700 134 $885,000.00 Classic Comparison Report April 2015 April 2016 Change Number of Events 4 8 4(200% increase) YTD Events 17 24 6 (30% Increase) Monthly Attendees 3,189 19,038 +15,849(74% Increase) YTD Attendees 18,909 33,528 +14,619(44% Increase) Monthly Room Nights 1,075 3,637 +2,562 (71% Increase) YTD Room Nights 8,124 11,835 +3,711 (32% Increase) Monthly Est. Direct Spending $897,750.00 $8,465,850.00 +$7,568,100.00 (106% Increase) YTD Est. Direct Spending $6,517,875.00 $13,970,850.00 +$ 7,452,975.00(54% Increase) May 23, 2016 Tourism Staff Reports 10 a-g 7 of 52 Development Activities this Period • Attended the National Association of Sports Commissions Conference • Met with Spirit Promotions to discuss the upcoming US Open Pickleball Championships • Attended the CCLTA Breakfast • Hosted a conference call with Football University to discuss a press conference to announce the return of the event • Attended the Sports Council meeting • Attended the April 25th TDC Meeting • Hosted a press conference at the Naples Grande to announce the return of Football University • Attended the Pickleball Press Conference at East Naples Community Park Upcoming Events • Sweet Bay Memorial Cup (May 28-30) North Collier Regional Park • USSSA Collier Keep Calm and & Play Fastpitch (May 28-29) North Collier Regional Park • Gulf Coast Lacrosse Classic(June 18-19) North Collier Regional Park May 23, 2016 Tourism Staff Reports 10 a-g 8 of 52 DIGITAL&SOCIAL MEDIA REPORT-Buzzy Ford April—May 2016 PERIOD AT A GLANCE Twitter Accounts Posts 466 Post, 3,292 Total Engagements, and 131 Link Clicks Facebook New Likes 436 New Fans, and 20,585 Fans Instagram Posts 16 Posts with 44 followers gained E-Newsletter Open/Click Thru Rates Earned Consumer Emails: 24.8%Open Rate 12.85%Click Through Rate Paid Consumer Emails: 17.20%Open Rate 2.2% Click Through Rate Website Enhancements • Set up Atilus with Google Business Account • Update RSW Flight Information • Coordinate Redesign of Featured Website Listings • Content Audit Search Engine Optimization (SEO) Results • Traffic has decreased significantly due to season ending. • Visits: 70,072 (-13.97%) • New Visitors: 56,497 (-13.59%) • Returning Visitors: 13,575 (-15.48%) • Bounce Rate: 63.14% (+6.42%) • Average Time on Site: 01:26 (in minutes) (-12.14%) • Device Use: • Mobile: 35,585 • iPhone and iPad top devices • Desktop: 23,606 • Tablet: 10,881 May 23, 2016 Tourism Staff Reports 10 a-g 9 of 52 PARADISE COAST FILM OFFICE Maggie McCarty- Film Commissioner-April-May 2016 PERIOD AT A This Year Last Year Spending Estimate New or Repeat GLANCE Productions 2 1 $30K 2 New Working Leads 10 10 Meetings 2 2 Attended Events/Trade 1 1 Shows Media Assisted 1 0 Location Scout 1 0 Production/Lead Highlights • Indie Film-Three C's Productions The film "Hanging Millstone" shot at The Collier County Courthouse.The drama centers on a father whose daughter is abducted when he leaves her alone in their car. Forty-five local hires, local director. TU: !UOISE �. • Turquoise Magazine Trendsetters Southwest Florida's newest lifestyle magazine shot &ietset rs their cover and a fashion feature on Naples' K ' Lowdermilk Park beach. Future Project Highlights • Community School of Naples Shadowing Program For the second year in a row the CVB's film office will be participating in the Community School's mentoring program for seniors. This year our graduate is Yale-bound with an interest in entertainment and media arts. She will be spending two days learning all about the activities and responsibilities of the film commission. May 23, 2016 Tourism Staff Reports 10 a-g 10 of 52 VISITOR SERVICES REPORT- Lori Lou Waddell APRIL—May 2016 Visitor Profiles Month Big Oasis Everglades Immokalee Marco Naples YTD Total Cypress Island Year 2015 52,473 107,564 85,941 1,103 6,810 20,419 274,310 Jan 2016 13,771 10,393 10,533 91 1014 1,451 37,253 Feb 2016 11,330 17,095 12,849 86 1175 1,135 43,670 Mar 2016 10,619 16,897 15,209 156 1067 829 44,777 Apr 2016 4,803 8,938 8,689 175 556 443 23,604 Naples Visitor Information Center Visitation U.K. Canada Int'IOrigins Switzerland „ 10% 10% 10% France 0/ 20% Ireland 10% 0% t 0/0termany 40% May 23, 2016 Tourism Staff Reports 10 a-g 11 of 52 Colorado ` U.S. Origins 4% Wisonsin 13% Washington 4% Florida 29% Vermont ` 0% 4% 0% i,_�. South Dakota 0% 4% 0% Rhode Island 0% Georgia 4% 0% 4% ip 0% 0% North Carolina Illinois 4% 4% New York Maine 4% 4% Jlinnesota 4% Michigan Massachusetts 8% 4% Visitation FIRST VISIT-NO `"' 48% ••FIRST VISIT-YES ■FIRST VISIT-NO May 23, 2016 Tourism Staff Reports 10 a-g 12 of 52 FAMILY/FRIEND Accomodation 13% 2ND HOME 7% Seasonal RENTAL HOTEL/ MOTEL 20% 60% Reason for Visit MTG/ OTHER, 21% [CATEGORY NAME], [PERCENTAGE] May 23, 2016 Tourism Staff Reports 10 a-g 13 of 52 Both FLY& DRIVE Transportation 3% DRIVE 47% 5, Activities for the Period • Presentation to Red Roof Inn staff at the Naples VIC • Manage 2"d annual volunteer End of Season thank you event • Order materials for Inn on Fifth • Meeting for upcoming Collier County Tourism Awards • Refer new member to Southwest Florida Concierge Association • Materials to Vanderbilt Beach & Harbour Club • Attend ribbon cutting for Pickleball at East Naples Park • Go to Everglades City Visitor Information Center • Go to Big Cypress Visitor Information Center • Go to Immokalee Visitor Information Center/deliver Paradise Coast • Go to Gulf Coast Visitor Center Everglades City • Attend/sponsor table for GNCC at Travel Rally-Event Cancelled due to weather • Attend GNCC monthly events • NCH information lead to tourism staff • Naples Zoo lead to tourism staff • Greater Naples Chamber of Commerce Annual Volunteer Awards-3 VIC volunteers honored • Request FAM for Naples Bay Resort& Marina for end of month • Update Visitor Counts for Collier County Visitor Information Centers • Update Statistics for Naples Visitor Information Center • Request all materials below par levels for Visitor Information Center from attractions, hotels, restaurants • Manage VIC Vol Schedule • Manage/update Calendar of Events for GNCC,Third Street South and Fifth Avenue South • Manage daily operation of Visitor Information Center Distribution • Order 10 cases Paradise Coast Visitor Guides for Everglades City Visitor Information Center • Order 2 cases Paradise Coast Visitor Maps for Everglades City Visitor Information Center • Share Naples inventory 2 cases Paradise Coast Visitor Maps for Everglades City VIC May 23, 2016 Tourism Staff Reports 10 a-g 14 of 52 • 120 Paradise Coast Visitor Guides, Naples on the Gulf for destination weddings • 300 Naples on the Gulf to Marco Marriott • 60 Marco Island Visitor Guides for CVB FAM • 80 Paradise Coast Visitor Guide/80 Naples on the Gulf for group staying at Inn of Naples • 60 Paradise Coast Visitor Guides to 5th Avenue South Realtor • 40 Paradise Coast Visitor Guides & Maps to Gulf Coast Visitor Center • Restock rack card holder at Naples Train Depot Museum Attendance • CVB Tourism Partner Sales Lunch • Tourism Awards meeting • Travel Rally at Lakes Regional Park-assist CVB and Chamber booth-Weather Cancellation • Hyatt House Opening Event • Manage volunteer event at Hyatt House • Chamber of Commerce monthly events May 23, 2016 Tourism Staff Reports 10 a-g 15 of 52 MONTH/YEAR: APRIL2016 PREPARED BY: UK&IRELAND OFFICE HIGHLIGHT OF THE MONTH: Visit Florida Sales Mission, 18th — 22"d April This month we participated with the Visit Florida Sales Mission with events taking place over the course of a week in London, Peterborough and Dublin. The mission consisted of: A Virgin Holidays Training Day, a Thomas Cook Training Day, an Ocean Florida Training Day, a Florida Showcase at the British Airways Head Office, an Agent Tour Operator Appreciation Evening in Dublin with co-sponsorship from Aer Lingus, additional sales calls at Irish tour operators American Holidays and Tour America. We prepared two new training presentations — one short/one long —for use at the sales mission. For the Irish Appreciation Evening we worked cooperatively with Aer Lingus to offer holiday prizes to our region. We secured accommodation prizes from Inn on Fifth and Bellasera as well as attractions tickets and welcome bags for the winners. The week was a great success with the team reaching 380 agents and tour operators to give training, distribute collateral and raise the profile of the Paradise Coast amongst our key tour operator partners. Thomas Cook Training Event, Oonagh McCullagh with agents Travel Agent and Tour Operator Appreciation Evening, with Aer Lingus, Dublin f "a r 0 �k May 23, 2016 Tourism Staff Reports 10 a-g 16 of 52 With home worker agents &American Holidays Oonagh with Ciara Foley, Platinum Travel, Dublin nvr Lin us a _.owr aue ager DIY i"fights t at' Apt A. ns bif I Prize winner presentation supported by Inn on 5th and Bellasera, L-R Colin Brodie, VISIT FLORIDA; Oonagh McCullagh, Paradise Coast; Ronan Garvey, Trailfinders , John Keogh, Aer Li ng us MARKET UPDATE: Long-haul surge expected as pound weakens against European currencies UK holidaymakers plan to travel further afield as the price of long-haul trips drop to compete with European breaks. The growth in demand for long-haul travel comes as the pound suffers in value against European currencies, according to the latest Post Office Travel Money Holiday Money Index. Sterling has slumped to a 22-month low against the euro and is significantly weaker than a year ago against most European currencies. However, US dollar sales have surged by 14% in the first quarter of the year compared with the January to March period in 2015. It suggests that holidaymakers are ignoring the fact that sterling is 3% weaker than a year ago against US dollar, possibly because they believe the US will be good value once they get there. Andrew Brown, of Post Office Travel Money, said: "Sales of long-haul currencies are booming. "This suggests a move towards holidays further afield — especially as it is being reported that long-haul destinations are competing well on price with European ones, where package prices are rising. "In the case of the USA, we believe some people who would have visited Egypt have swapped Sharm el-Sheikh for Florida. Prices in Orlando remain very attractive for families on a strict budget." Sales of the Thai baht have increased by 17% year-on-year, indicating an awareness of the good value available in both holiday packages and prices in Thailand. Phuket is rated by the May 23, 2016 Tourism Staff Reports 10 a-g 17 of 52 Post Office as third cheapest among long haul resorts for a barometer basket of eight tourist staples, meaning that a family of four can have a meal with drinks for under £55. Prices in Bali and Cape Town are even cheaper, triggering a surge in sale of local currencies. The value of sterling has also risen by 19.3% year-on-year against the rand. However, poor exchange rates do not always have a negative impact with Denmark emerging as a popular European destination, fuelled by demand for Copenhagen city breaks. Sterling is down over 9% on last April but sales of Danish kroner sales have soared by 52%. Other city break destinations proving popular are Stockholm and Prague, despite a sterling rate fall of over 10% for currencies in both Sweden and the Czech Republic. Croatia is expected to gain further ground this summer despite the weak pound, which is worth around 10% less than a year ago. But concerns about safety in Turkey's resorts and cities has depressed demand and Post Office lira sales have slipped by more than 50% to match the widely-reported big fall in demand for packages to the country. Demand `resilient'despite concerns Consumer demand for holidays remains high despite uncertainty about the June 23 referendum on Britain's EU membership fuelling concerns about the economy. That is the conclusion of the latest First Rate Holiday Confidence Index, which highlights the "resilience"of demand based on a survey of 5,000-plus UK adults last month. It found 56% plan a holiday abroad despite a sharp fall in expectations of the economy improving amid repeated warnings about the result of a Brexit vote. However, there are fears a further fall in the value of sterling due to the uncertainty could affect late bookings. Alistair Rennie, First Rate Exchange Services head of strategy and innovation, said: "The uncertainty around the referendum is having an undeniable impact on confidence in the economy. You can understand that if you consider the uncertainty about the outcome and impact of the referendum among economic experts." But Rennie added: "The timing of the vote is a concern. If the pound weakens further, if we see another sharp drop or a sustained fall, it could have more of an impact in the approach to peak season. There are some real risks to summer trading." Thomson and First Choice increase capacity at regional airports Thomson and First Choice have unveiled capacity changes from a number of UK regional airports for summer 2017. Among the changes is an additional fortnightly flight to Florida from Newcastle. Holiday market is performing strongly and package bookings up a healthy 20% May 23, 2016 Tourism Staff Reports 10 a-g 18 of 52 Conveniently, leading leisure market intelligence analysists, Mintel released their annual Holiday Review UK report, confirming that the holiday market is performing strongly and package bookings up a healthy 20% when compared against the previous year. Despite considerable technological advances in the mobile App arena, they report a lingering consumer resistance to booking package arrangements using smartphones, confirming that they remain relatively uncommon and unpopular among consumers. Mintel concludes that fewer than 3% of the market booked their last holiday via a smartphone despite most bookings being made online. A high proportion of holidaymakers book their trip on laptop or desktop while mobile bookings on tablets and smartphones are still relatively low while an overwhelming majority, 76%, of UK consumers own a smartphone, and tablets are present in 56% of households — it notes that a quarter of respondents confirmed that they were just as happy to book on their smartphone as on a laptop or desktop. But almost half of online holiday bookers said they wouldn't be happy to book on a smartphone and 27% were unsure. Meanwhile, package holiday sales have grown twice as fast as independent bookings over the past five years, rising 20% and increasing as a proportion of all UK holidays taken, while independent bookings still dominate the market. One element is due to the inclusive price of package holidays, suggesting consumers are split in their attitude to package pricing. When reviewing 'Package vs Independent Holidays' in April 2015, it suggested 37% of holidaymakers travelling beyond Europe say booking independently was better value than booking a package. This implies 63% did not agree a package holiday was poorer value. Looking ahead, the UK outbound market is assessed to achieve strong growth over the next five years and the United States leisure travel market tipped to remain a key growth factor— improving consumer confidence matched to transatlantic airline capacity growth critical to this conclusion (this squares against the backdrop of UK domestic holiday market contraction and a downturn in demand) It forecasts domestic trips will take a back seat as overseas trips rise and consumers take advantage of a stronger pound and cheaper air fares Airlines In its review, Mintel concludes that budget carriers will lose out to comfort on board legacy airline carriers such as British Airways, Virgin, American and more. It found half of holidaymakers agree that budget carriers do not provide the comfort/entertainment factors needed for long-haul flying. Only 14% of those surveyed indicated that a budget airline would be good enough to fly long-haul, while a third agreed a low fare could outweigh the reduction in comfort. When consumers were presented with the inclusive fare of a BA-style carrier versus the fare plus ancillary fees of a budget carrier, it found that most opt for the legacy carrier—the price gap being less pronounced after add-on fees are included. It also found 60% of consumers in more affluent social classes said a budget long-haul flight would not appeal to them. May 23, 2016 Tourism Staff Reports 10 a-g 19 of 52 `Volatility and uncertainty'predicted for lates market The 2016 lates market is going to be a "pretty complicated" one for the travel industry to navigate, according to Deloitte's head of travel. Agents and operators are heading into the crucial period with a number of key destinations out of action, which is putting pressure on so- called safer destinations. Graham Pickett, Deloitte's lead partner for travel, hospitality and leisure used the words "volatility and uncertainty"to describe the state of the industry in 2016. "You've got issues where the fact that a lot of aircraft... [have been] moved away from the terrorist-hit areas, such as Tunisia and to a certain extent Turkey, and the like and they've come back to the traditional markets," he said. "And the fact of the matter is: how much accommodation is there available for the demand that's going to be there". This of course mainly reflects on the European destinations and it is estimated the USA will greatly benefit with such strong infrastructure in place. DATE SPECIAL EVENT LOCATION May Virgin Holidays Coop Marketing Campaign UK May BA Holidays Coop Marketing Campaign UK May GTMC Overseas Conference Paradise Coast May 20 Visit Florida Tour Operator Advisory Luncheon London June 18-22 IPW 2016 New Orleans June 26-29 IAGTO North American Convention North Carolina MARKETING/SALES/PROJECTS &ACTIVITIES: GTMC —Overseas Conference— May 2016 We are very focused on activity regarding the hosting of the GTMC Overseas Conference in May to ensure all preparations are in place. We have been instrumental with additional co-host sponsorship from both Visit Florida and Brand USA, who have both confirmed significant support during the event and will have additional opportunity to attend, present and network with GTMC delegates. We have worked closely with the CVB office to ensure we reach out to our Industry Partners in order to provide opportunities for them to offer pre and post accommodations, attractions and dining, together with the benefit of attending the conference and again being able to network and meet potential new business partners. May 23, 2016 Tourism Staff Reports 10 a-g 20 of 52 Sales calls in Scotland During the Visit Florida Sales mission we set up additional meetings in Glasgow and met with Barrhead Travel — with the aim of expanding their offerings in our region and a possible opportunity with the high-end consumer target segment of their business. IAGTO North American Convention We have completed registration for the IAGTO NAC Convention in June this year. We will work closely with IAGTO & the CVB to ensure all important appointments are confirmed with the key global Golf tour operators providing the majority of business into our region. British Airways Co-op Campaign We are working closely with British Airways Holidays and BA on the Visit Florida co-op marketing campaign. We supplied images, copy and general destination information and have been liaising with the BA team to produce online banners for a traffic driving campaign. Ensuring they have good tactical offers from the hotel partners they work with to encourage strong consumer bookings. Virgin Holidays Coop Campaign We have been working closely with Virgin Holidays on the Visit Florida coop marketing campaign. Paradise Coast will be featured in a double page spread advertorial in The Times, social media and Newsletter. We supplied images, copy and weblinks to the Virgin Holidays team. Much time is allocated to reviewing copy for the information presented on the destination is accurate and appealing to the UK consumer. Again ensuring they have good tactical offers from the hotel partners they work with to encourage strong consumer bookings. Elegant Resort— Product Support The UK office received a special request from tour operator Elegant Resorts to facilitate with a very specific holiday need from a client. We provided a number of accommodation options in the Paradise Coast region to suit the client so that the tour operator could fulfil the request and try to secure the booking. SO Traveling We assisted a new French tour operator, So Traveling, with images of our region to help them with the building of their website, which will focus on tailor-made tours and the development of the Florida programme. Tour Operators Ongoing and additional follow-up regarding expanding the destination offerings, opportunities and co-op support—working closely with our main suppliers on a number of mixed activity from co-op advertising/ promotions & PR support. Travel Agents Online Training: 'USA Discovery Program' Now at the final stages of completion - we are working to ensure all approval is completed and Brand USA everything required. We aim to launch our badge by end of May. We will seek to May 23, 2016 Tourism Staff Reports 10 a-g 21 of 52 introduce an incentive for the launch in order to encourage more agents to participate & complete our badge. New Powerpoint Training Presentation We created two versions of a new training presentation in Powerpoint. The first is a shorter version, very much image-led with more of a destination overview and less copy/hotel updates. The second is a longer version with more copy and includes hotel/resorts updates. We shared both presentations with the CVB in order that they can be used/adapted for other markets. Distribution of marketing material Provision of ongoing assistance with literature requests for both trade & consumers. See below distribution: • Florida's Last Paradise' Visitors Guide —428 • Maps — 575 • Golf Guide - 420 PUBLIC RELATIONS AND SOCIAL MEDIA ACTIVITIES: CONTACT ACTIVITY STATUS /RESULT GTMC Press Release UK Press Release to We have prepared a press release to announce Paradise Coast announce that Paradise Coast will be the as the host destination for host destination for the GTMC Overseas GTMC Overseas Conference in May 2016. We have shared Conference this with the CVB in case it can be adapted for other markets. The release will be sent to the UK Travel Trade titles and associations. Travmedia IMM OMMAC attended We are doing specific follow-ups with the Travmedia's IMM in March,journalists who expressed most interest holding face to face in a press trip to Florida's Paradise Coast meetings with 12 —specifically Paul Sharman, a journalists and networking freelancer focusing on Outdoor with many more Adventure and keen to work with us on a fishing trip. We're also following up with Simon Burrell of OurManOnTheGround, who has a writer due to visit in the Autumn time. May 23, 2016 Tourism Staff Reports 10 a-g 22 of 52 Ricky Vann; Ultimate Best USA Honeymoon We liaised with Ultimate Wedding Wedding Magazine Hotels on the beach Magazine who were compiling a round up feature of the Best USA Honeymoon Hotels on the Beach. We supplied information on many of our accommodation partners including: Marco Beach Ocean Resort, Naples Grande Beach Resort, LaPlaya Beach &Golf Resort, The Naples Beach Hotel &Golf Club and The Edgewater. The Irish Independent Confirmed Saturday On-going — Conor Power is interested Readership: .5m double page spread — to travel for his first visit to USA. Circ: 200,000 doing a piece for early Following up with Visit Florida on status. Online — largest in Ireland next year based around Florida beyond the theme parks and perhaps using the Paradise Coast as an Visit -TBC area of focus. VIP Magazine — largest VIP Magazine has agreed On-going - Dates now moved — selling in Ireland to a 6-8 page feature with checking with partners to establish Cir: Monthly sales 25,500 a contact we approached suitable dates. Monthly readership: on family holiday in 152,000 Florida! Plus cover feature Visit -TBC Visit Florida 'Florida Friday' OMMAC submitted OMMAC have received a content calendar comprehensive for Q2 and are preparing stories and information for the VF news for the upcoming months. enewsletter, which is distributed via Travelmole Social Media: Weekly channel updates. OMMAC continues to share posts across Facebook and Twitter OMMAC also followed key Facebook and Twitter in order to increase travel influencers on traffic to Paradise Coast UK Facebook and Twitter to expand our Twitter pages. Focus this month has social network included: nature, wildlife and the great outdoors May 23, 2016 �, - J Tourism Staff Reports 10 a-g Ismer,i:;:,:j.1:tics 7.1-;.:, 7 . j�: VI TRA.Ri)A(Om 23 of 52 !f:!:.mi.,,7UI: fJU,b.7:jJU' d`•rich Friday Vol.1,Issue 31 I April 29th,2016 kir, '. a-. * . C olr ' §'Aiiik ��`�T'4z 1 C / ': + may. 7" .,ler! I.,, ` s` �,f' rya e' , s y 't , ., e► Florida's finest family attractions,perfect for May half-term With the summer half-term holiday fast approaching.parents looking to book a break to the Sunshine State may be seeking activities to keep the kids entertained,as well as introducing them to new experiences.To help make the journey more enjoyable.here are 10 must-do activities you won't want to miss Treeumoh! Located In Bradenton.this is Southwest Florida's only elevated adventure course.Offering bungee swings,wobbly bridges,swinging logs,Tarzan ropes and ZIP lines.swing into action with hours of tree top fun dolphins sea to -s and.'ers in'e working animal osp • a . earn a.d• 1 kJ T the important rescue.rehab and release work the aquarium is undertaking. V V RIDERS D Conveniently located between Orlando and Tampa.Dinosaur World in Plant FLORIDA City.Florida is Central Flonda's only attraction dedicated to the giants of FRIDAYS years past.With over 200 life size dinosaurs on display.a Fossil Dig and a BY HERTZ Dino Gem Excavation.you'll be in awe of these prehistoric giants. Jupiter Inlet Lighthouse and . Dating back to 1860 there are 5.000 years of history waiting to be discovered at this waterfront museum in Jupiter. 4 No trip to Florida would be complete without an exhilerating airboat ride and there is no better way to experience the Everglades than on the back of one cY Glide over the sawgrass,spot alligators or see a Florida Panther in the exhibit area which features over 100 rescued animals a Tracks and Trails , , 'his multi-theme outdoor adventure park is located on 1.000 acres of Punta `,. Garda.Approximately 23 miles of trails.4 motorcross tracks,a fresh water beach and it's own paintbae park make this a family-friendly-favourite. �►�. . - 'eeki Wachee Springs State Part ii "'— A must-do is a visit to the only City of Live Mermaids on Florida's Adventure hertz.co.uk Coast.Be transported to a mysterious and magical underwater world of mermaids manatees and turtles. Golf enthusiasts will be in their element as they learn about golfing legends through artifacts and memorabilia from the members.videos,photos and interactive exhibitions.There is an 18-hole natural grass putting course and you can test your skills on the Challenge Hole. Hertz Broac: Theatre Combining an impressive array of Broadway musicals.professional actors.a eve orchestra and a delicious buffet.this is the ideal stop for quality.family entertainment. Spend a day out on the water with Florida's best fishing captains and choose from inshore nearshore or offshore charters launching from major cities along Florida's coast. Spout for choice?Cant decide where to head to first?Book your rental car in advance making sure you join the free Hertz Gold Plus Rewards programme to beat the queue and simply pick up your car from any of the 300+locations across the state.hit the open road and explore the wide range of family-friendly activities available across Florida. *Tweet May 23, 2016 Tourism Staff Reports 10 a-g 24 of 52 A selection of Facebook and Twitter updates this month .a+atbse Coast UK s?ne iYr'ec•.aa,k*a Moab bike rile OA'he,3orsion1111 River Paradise Coast UK `Ir1,y01.wait^ "S;.101. ,;clishetl St Lesle.Davidson I?I April 21 at4:54pm-vi 1Catch me it you can what an amazing way to explore The Everglades r i • V National Park Paradise Coast UK Akvays make sure you take time to stop and smell the'lowers...you never know who else you might find there. 215 people reached fiord Posl ,:. lit Like *•"` Comment Share t .44 +111 • ally Baer 1e A i i+. Karate',Cent UK 4.j. '414. 1414P •r +* ',vat rwNno o xrsh J N'is `V ea'at:l+a•.:t-,.... i _ rata,K n'r•e vtOeiness U as sso Ando,',Cies 232 people reached Boost Post �,P..} 4 �: •t A q. May 23, 2016 iii Psradue Coast VH Tourism Staff Reports 10 a-g 25 of 52 Who Nair ous tar a spo7 v,-', .,. - . P. -- IIIParadise Coast Parao.seCoasr frr A sunny&breezy day makes for a perfect walk or bike ride on the Gordon River Greenway. f'4 •- ' AO I 1.1. Paradise Coast UK -_rradisecoastuk Apr 18 Amazing colours! Paradise Coast idtParadiseCoast Spring pastels take over Marco Island. Photo by @BlaireBear89#LoveFL 1 ® 'rou Ret,o'eetea MIParadise Coast F'31.3discoasr Apr When the Florida sun is too much,seek out nature's shade.Photo by ©LBELLABLISS#hlarcolsland#LoveFL + — i''F ",„ „„„„„4. , , 1. r I,' \ r`:. tr li\*It V i i. La 9 IIExcited isn't the wordl Should be great. May 23, 2016 Paradise Coact rPara.ciseCaast tD Tourism Staff Reports 10 a-g We're honored&excited to host the first-ever US Open ��,FLORIDA n s-Fu�E C. +rr__ 26 of 52 ir Pickleball Championship 4.25-5.1 bd.y,'1SJu8OF ® Spotra di Dolphins in Naples and Marco Island,bit.y/7 UHosbt (c�ParediseCoest#LoveFL BNlasera Hotel 6=il,t=in---..-1 4.., _: r.110+rrv1 Lay back and unwind on the pristine,white sand beaches of Naples. 1061111f AI GIF iI •—r ter,. —• errs.' • to 2 ® Paradise Coast -,rums,Ft.3as, MO 3 Hit the links this month.Play where the pros play in Paradise. bit.ly+1 SbGBKv r ¢ . -'14,f . t f._.. Iii Paradise1111 Coast . What are you waiting for?Grab a paddle and#DiscoverParedise. 0 ti 4 May 23, 2016 Tourism Staff Reports 10 a-g 27 of 52 EUROPEAN SALES & MARKETING SUMMARY OF ACHIEVEMENTS TOUR OPERATOR ACCOUNTS Key Accounts Tour Operator Achievement Cost Airtours /TUI The last two evening events as part of the "airtours on tour" roadshow took place in Hamburg (5.4.) and Berlin (7.4.) in which we participated with a video presentation of NAP. With this, the TUI/airtours marketing campaign 2015/16 is completed. TUI Due to our good relationship with the TUI south- 600 € west sales agent, we could achieve a spot at their yearly golf tournaments (June & September) at the Bruchsal Golf Club (near Stuttgart). This is a great chance to present NAP as a golf destination to consumers from the region with a high-income and a golf affinity. Furthermore, it is a great chance to even more network with TUI. Canusa Confirmed participation in the Canusa's bi- € 2.500 annual training camp, taking place in the North of Germany on May 27-29, 2016. A total of ca. 100 Canusa sales agents (including regional sales offices) will be attending in this team building event which has an USA focus this year. Besides Colorado, Brand USA, Alamo and the Florida Keys, we will be the only beach destination attending. Different activities at the weekend and Florida themed dinner will offer us excellent networking opportunities with nearly the entire Canusa team. May 23, 2016 Tourism Staff Reports 10 a-g 28 of 52 Swiss Accounts Tour Operator Achievement Cost Knecht Reisen In April, NAP was featured on the Knecht Part of agreed Reisen website with a NAP dedicated web marketing promotion. Please find screenshot attached. campaign Benelux Accounts Tour Operator Achievement Cost Tenzing Travel Secured and confirmed B2C marketing USD 2.200 campaign: Along with the launch of the new, (formerly Kuoni NL) dedicated Florida brochure in August, we confirmed to realize a NAP dedicated B2C campaign the same time in order to push and highlight the NAP area even more. The campaign includes: Dedicated NAP landing page, B2C newsletter feature and a Facebook promotion (both, B2C and B2B). Timing of campaign will be July-September 2016. General Tour We secured a spot at their Florida TA training FOC evening in Belgium completely FOC. The training will be in May. Other Florida partners will be attending as well (the Keys, SeaWorld, St. Pete/ Clearwater, Miami, Visit Florida) We will have the chance to do workshops during the event. It will also be a great chance to get to know the Belgium market even better. Secondary Accounts Tour Operator Achievement Cost Explorer Fernreisen Secured a NAP training with the Stuttgart Explorer team in May. Explorer Fernreisen We accomplished a NAP training to the Munich team, a total of 4 agents were trained. They were very interested -we also handed over our map, VG, tip list. Boomerang Reisen We accomplished a NAP training to the May 23, 2016 Tourism Staff Reports 10 a-g 29 of 52 Munich team, a total of 2 agents were trained. They were also very interested -we also handed over our map, VG, tip list. Tourconsult Continued with our Facebook campaign Part of agreed on Tourconsult fanpage. Provided input for marketing next post. Please find screenshot attached. campaign TRAVEL AGENTS • Sales calls: Total of 41 personal visits to travel agents Region Lake Constance & Frankfurt. Support: There was a high demand on NAP brochures during the sales calls at the Lake Constance region and therefore we sent NAP brochures to 3 agencies. We also received a private request from an agent with special rates for NAP. We secured the agent with information about the region, our VG and insider tip list. • Booking assistance: supported one agency (Explorer) with information about golf resorts in Naples (phone). EVENTS • DiaMonde Dinner Event o Dates: 19.04.2016 o City: Dusseldorf, at the restaurant „Biblioteca Culinaria" o Profile /Number of attendees: It was an exclusive dinner event in cooperation with airtours in Dusseldorf during which we have comprehensively presented a selection of the DiaMonde portfolio. The 28 attendees were selected and invited by airtours as the top producing travel agencies in the Dusseldorf/Rhineland area. As a result, high class business club and deluxe agencies attended the event mostly represented by senior personnel or very often the owner's/agency managers. o Feedback: We were very fortunate to see/meet the creme de la creme of the agency scene around Dusseldorf and felt honored that so many high end agents took the time to spend the evening with us. Agent stated the current booking situation was extremely challenging as clients are so anxious about the daily news. The one day it seems there is a booking increase and TAs are full, the next day not one single client comes into their agencies. Especially the target groups golf and diving are suffering as a main golf destination has been Turkey where clients hardly want to go currently, a main diving destination has been Egypt which is not on clients map at all. Furthermore, there is a complete lack of family bookings as for those feeling safe is a condition for travelling. After many changes in reservations from critical destinations to Spain and Canary Islands in the morning of the Dinner Event German media May 23, 2016 Tourism Staff Reports 10 a-g 30 of 52 published an update "IS terrorists are planning attacks in European beach destinations". TAs unfortunately reported that clients showed reactions to this news and some called their TA to discuss their booking again. For the TAs the whole booking process gets tougher and time consuming because if clients finally decide for a destinations 2 days later they might change their mind due to other news. TAs reported they fear clients might give up and just not travel at all. On the other hand, TAs do also understand that this hard time is a chance for them. Their recommendations are taken seriously, clients trust in their statement and advices where to travel. If the confidence in the TA is given the client is assessable. The feedback of the event was as always extraordinary, the agents left inspired by our stories and personal recommendations and stated that it is more than important to attend these kinds of events and that those hosted by DiaMonde are among the trade's best. Registrations / Preparations o Preparation for Visit Florida Roadshow (May 2016) o Preparation for the 2. B2C Newsletter via Bellinghausen to the Dutch consumer (June 2016) MARKETING Type of Activity Details Cost Naples newsletter B2C Prepared and sent out dedicated Naples newsletter featuring insider news about "culinary in paradise" to 541 consumers in DACH on April 13, 2016. The opening rate 10 days after it was sent out was 36.4%which is high compared to the industries average of 17.9 %. 194 opened the newsletter and in total it was opened 516 times. All in all, this B2C newsletter was very successful. Naples newsletter B2B Prepared and sent out dedicated Naples newsletter featuring insider news about "culinary in paradise" to 2.304 agencies in DACH on April 13, 2016. The opening rate 10 days after it was sent out was 22.5 %which is high compared to the industries average of 17.9 %. 495 opened the newsletter and in total May 23, 2016 Tourism Staff Reports 10 a-g 31 of 52 it was opened 1027 times. Facebook # posts: 16 #fans: 7432 #most successful post: 07.04.16 Naples 5th Avenue, reached 7459 clients, 299 reactions and 250 likes. Please find screenshot attached airberlin spring Campaign start was end of April. campaign Assisted with text, images and layout for • The banners used for the OOH activities (OC Stations); displays running with videos in train stations and shopping centers of Dusseldorf and Hamburg in the month of May • 2 articles published in "focus online"; online since April 22 for 4 weeks; topics have been picked and modified from last campaign (Huffington Post) All layouts have been approved by Jack Wert. The coordination through airberlin has been somewhat difficult and time-consuming; apparently Afsanne needed to take over more duties as a result of restructuring of airberlin and had problems to answer quickly; though we have to say that deadlines had been communicated far better this time than in past campaigns. MEDIA / PR Press approach We secured another travel blogger request this time from Nadine Broschinski (blog: dipi t seren (ity)) after we send out our NAP newsletter (also to ITB VUSA breakfast participant list). She wrote about her visit to the Everglades including Joanie's Blue Crab Café, she is open for any cooperation in the future. We will evaluate this further and see if we can use the content she already produced. Press request Resulting from the Visit Florida Media Event in November Mr. Vogt, a journalist who writes for Spiegel online and other magazines,just got back to us requesting information about the region as he has 2 articles he could write May 23, 2016 Tourism Staff Reports 10 a-g 32 of 52 about NAP (Kayak themed, luxury themed). We supported him with all information he asked for. - - PR FAM The two blogger fam requests, Roell de Ram and Katrin Lehr & Susi Maier, got approved in April. Roell de Ram already visited NAP in April. Katrin Lehr & Susi Maier, who will be in NAP together, but will write separate blogs, will be in NAP at the beginning of May. PROJECTS 4 Social Media Strategy Based on an intense and detailed analysis and researches, a social media strategy was prepared: - - We evaluated and analyzed the existing social media activities of our German channels as well as the competitor's social media channels and partly US channels. Furthermore, we monitored the social media activities, mainly blogs, in order to evaluate the existing presence of NAP. Please find the detailed analysis attached. After we interpreted the activities we could determine our goals in social media for Germany. In order to establish our goals, we planned measurements and selected instruments. All in all, we established our social media strategy for the next months. - - Based on our analysis, we held a conference call with Buzzy in order to discuss our proposed strategy and in order to find synergies with the existing social media channels of NAP in the US. Buzzy sent us Facebook analytics and website analytics which gives us an even better overview of our Facebook followers and we can adapt our posts. It was also very informative to see how many visitors the German website monthly has in order to think about a strategy to gain more website visitors. We were also talking about getting access to the Pinterest site and having our own "German" wall on this platform. We will evaluate this possibility in May. Furthermore, we will update the German NAP website more often (blogger videos, new German press releases). - - Starting our social media strategy in April, we established a special TA NAP Facebook group. In order to reach the TA s better and to give them more inside information about NAP. Posts on this site will include our dedicated NAP Newsletter, e-learning links, roadshow and dedicated Florida events, fairs and insider information about the Paradise Coast. May 23, 2016 Tourism Staff Reports 10 a-g 33 of 52 CONSUMER 4 Brochure fulfillment: 13 in total 4 We support 1 consumer with travel planning (E-Mail). HIGHLIGHTS IN MAY NAP Training Explorer Fernreisen in Stuttgart, May 2 4 Participation at the Visit Florida Roadshow (Bielefeld, Trier, Baden Baden, Constance) 2016, May 9-13 -4 Sales Calls in Mannheim, Karlsruhe, April 27-29 4 Sales Calls in Switzerland & Lake Constance, May 10-13 4 Sales Calls in West Germany including Dortmund, May 18-20 -4 Sales Calls in Austria, May 17-20 -4 Sales Calls in Saarland, May 23-25 4- Florida TA training in Belgium with General Tour, May 24 4- Participation in Canusa Training Camp, May 27-29 MARKET NEWS Germany Economy Outlook The German economy gained speed at the beginning of the year. The external environment is still cautious. The insecurity of the economy declined. The employment in the service sector clearly increased. With the good start into 2016 the German economy will continue to expand. (Source: BMWI) More long-haul and regional flights German and international airlines are adding more long-haul and regional flights to and from Germany this summer and in the forthcoming winter season. Air Berlin is expanding flights to the Caribbean and the USA in winter 2016/17. It will drop its seven weekly long-haul flights from Munich and will concentrate on its two intercontinental hubs in Düsseldorf and Berlin instead. Air Berlin will increase flights from Berlin to the USA, with a seventh weekly service to New York, a fifth one to Chicago and four flights to Miami, and resume year-round flights from Düsseldorf to Los Angeles. (Source: fvw April 7, 2016) Kuoni deal drives DER Touristik 2015 growth DER Touristik increased its revenues by over 10% last year mostly thanks to the takeover of Kuoni's European tour operator businesses. Rewe Group's travel and May 23, 2016 Tourism Staff Reports 10 a-g 34 of 52 tourism segment, which operates under the DER Touristik umbrella brand, increased revenues by 10.4% to €5.43 billion in 2015, the German retail group announced. This increase was largely the result of consolidation of the former Kuoni tour operator and travel agency businesses in Switzerland, the Nordic region, the UK and Benelux which were taken over last September. The figures, announced this week as part of Rewe Group's annual results, did not include any further breakdown, such as by geographical market. Rewe noted, though, that in the first two months of this year, DER Touristik revenues grew by a nominal 60% due to consolidation of the acquired Kuoni businesses. In Germany, according to fvw's 2015 dossier on German tour operators, DER Touristik only increased revenues by a low 0.7% to €3.2 billion in the tourism year ending October 2015 while customer numbers stagnated at 6.4 million. The Frankfurt-based individual holidays unit increased revenues thanks to long-haul growth while the Cologne-based package holidays unit saw a drop in revenues, although customer numbers increased. DER Touristik is expected to have revenues of about €7 billion this year, based on 2014 turnover of €4.9 billion and approximately €2 billion worth of revenues from the former Kuoni subsidiaries. The Rewe Group as a whole increased revenues by 3.7% to €52.4 billion last year and improved its operating profits (EBITA) by 12% to €587 million, which was a record level. The retail and tourism group is ready and open for further acquisitions both in Germany and abroad, according to CFO Christian Mielsch. He pointed out that the group's "low debts, record equity capital and unused credits open up immense room for action by us". (Source: fvw April 7, 2016) German Market trends Back to the travel agencies The ongoing market weakness gives the travel agencies a slight booking gain compared to the online businesses. (Source: TAIPURA, 2016) 4- Bookings slump continues in March Hopes of a post-ITB upturn in the German tourism market have been dashed by figures showing an 11% decline in package holiday bookings last month. May 23, 2016 Tourism Staff Reports 10 a-g 35 of 52 After a 9% bookings drop in January but a decline of just 2% in February, the German tourism industry was hoping that a record ITB in early March would stimulate a long-awaited boost to business. But travel agents in Germany suffered a sharp 11% decline in overall sales revenues last month with poor summer bookings and very low late winter sales, the latest monthly representative survey by market researchers GfK found. Bookings for summer 2016 holidays were down by 7% last month, leaving the cumulative decline to date also at 7%. This is a fractional improvement on the 8% decline as of end-February. Apart from July, which has a 1.8% rise, all other months are down, with the main holiday month of August showing a dramatic fall of nearly 20%. In volume terms, only 57% of last year's volumes had been sold as of end-March, compared to 65% of the previous year's volume at the same time last year when bookings were showing a cumulative 6% rise. Meanwhile, winter 2015/16 sales were 1% higher as of end-March, with the strong early growth seen last autumn further swallowed up by low sales and weak last- minute demand in recent months. In March, late winter bookings were 11% lower than the same month last year. This current weak demand was underscored by a representative survey of more than 1,000 online consumers by online travel community Travelzoo which found that 63% of Germans have not yet booked their summer holiday. Every tenth person explained this by fear of another terror attack in a holiday destination, and nearly one person in three wants to avoid "endangered European cities" in the foreseeable future. More than half (53%) of those who have not yet booked said they wanted to book spontaneously, while one quarter plans to book their summer holiday in March or April. In terms of destinations, 40% said they planned to go on holiday within Germany. Safety will play a major role in the choice of destination, with 35% planning to select their destination based on security issues. (Source: fvw April 21, 2016) May 23, 2016 Tourism Staff Reports 10 a-g 36 of 52 Monthly Report April 2016 AVIAEPS- Brazil MARKET INFORMATION • President Dilma Roussef is in the verge of being impeached. The process was approved by the Congress and is now to be voted by the Senate.This news caused the Dollar rates to drop. TRADE Leisure Sales Calls I Meetings Name Market Company Objective and Follow Up Outcome Ancoradouro—TO Meeting at Av. Dr. Liraucio Ancoradouro to discuss Encontro report Cacalo Destro Gomes, 55— the actions of the is attached. Co- Remaining BR Campinas/SP- Op starting with the cacalo@ancoradouro.com.br 13024-490 participation at the actions to be implemented Encontro from 14-17 of Phone: 5519 soon April. 21373034 Azul Viagens—TO This Visit to Azul had Av. Marcos the objective to discuss Ricardo Bezerra Penteado de U. the FAMTour to be held from April 30th to The group BR Rodrigues, 939— arrived to PC on ricardo.bezerra@voeazul.com May 7th. We spoke Torre Jatoba, 9th May 1st. br about the group that floor—Barueri/SP— 06460-040—Phone: will participate and the 5511 4134.9800 schedule. Abreu—TO Lucca Souza has Requested a meeting sent a Co-Op Rua Lauro Muller, project for the Luca Souza with Abreu at IPW in 116—Suite 905 Rio de Janeiro BR June. Luca is also going luca.souza@abreutur.com.brmarket. He is Rio de Janeiro/RJ— to develop some Co-Op now making 22290-906 Phone: actions to PC in Rio. some 55212586.1805 adjustments. May 23, 2016 Tourism Staff Reports 10 a-g 37 of 52 CVC—TO In a recent meeting we Vanessa Sobreira Rua da Figueiras, have adjusted the new vanessasobreira@cvc.com.br 501—7`h floor— Co-Op proposal.They On stand by for BR Santo Andre/SP— will also update the Camila Silva 09080-370 sales for PC resulting new numbers. camilasilva ancvc.com.br from the current Phone: 5511 campaign. 2191.1043 Flytour—TO Barbara Picolo Rua da Consolacao, Had a meeting to 222—19th floor— Training will be develop actions for the barbara.picolo@flytour.com.b BR Sao Paulo SP— scheduled to / approved Co-Op r 013012-901— May. Project. Phone: 5511 45032443 MMT Gapnet—TO Maryane Giacometi Rua Major Sertorio, Had a meeting to Training will be 128—4th floor—Sao develop actions for the marvane.cristina@mmtgapne BR scheduled to approved Co-Op Paulo/SP—01222- p May. t.com.br Project. 000—Phone: 5511 3124.6444 AIT—TO Av Almirante Spoke with AIT about Karla will accept Barroso, 63—2nf future opportunities in meeting Karla Haimenis floor-Suite 209/10- the Rio Market and requests from BR Centro- Rio de requested of Karla that Paradise Coast Karla@aitoperadora.com.br Janeiro/RJ—20031- she accepted our for IPW to 003 invitation for a meeting discuss future at IPW New Orleans. opportunities. Phone: 5521 34619134 Interplanet—TO Requested of Beatriz Beatriz will Beatriz Valia q accept meeting Rua taba ua, 422— that she accepted our beatriz.arnao@interplanet.tur BR p requests from 9th floor,Suite 93— invitation for a meeting .br Paradise Coast at IPW New Orleans. Sao Paulo/SP— for IPW to May 23, 2016 Tourism Staff Reports 10 a-g 38 of 52 Meeting to discuss Trend-TO future opportunities of Rua 7 de Abril, 386- Paradise Coast with Trend will also Thais Medina 6th floor Trend. Thais displayed participate in an array of actions we IPW.They will tmedina@trendoperadora.co BR Sao Paulo/SP- could do together. accept our m.br 01044-000- AVIAREPS is analyzing request for Phone: 5511 which would be more meeting. 31234089 adequate and in- budget. Soft-TO Magda will Av. Ipiranga, 104- Requested of Magda accept meeting Magda Nassar requests from 7th floor-Sao that she accepted our BR Paradise Coast magda@softravel.com.br Paulo/SP-01046- invitation for a meeting for IPW to 010 at IPW New Orleans. discuss future Phone: 3017.9999 opportunities. Training Name of Number of Market Training Follow Up Company Staff Trained ) ii Agents were able to download all the ,y 1 • - material from the Ancoradouro BR Almost 400 destination from Ancoradouro's website.Two more tranings will be travel agents on the countryside as part scheduled soon of the Ancoradouro Trade Show. Promotions (Joint Marketing Activities-JMA's) May 23, 2016 Tourism Staff Reports 10 a-g 39 of 52 Tour Operator Market Description—Coop Actions Launch/Start Status Name CVC is finalizing Co-Op in the end of the month. The Coop extension project is being adjusted according to the meeting they had with PC in WTM. Our landing page is still up in their website (http://www.cvc.com.br/destinos/estados- unidos/palm-beach-e-paradise-coast.aspx) C_ Cr .... .if1i'wN 1733. .n• .. .... ..« ..,.«, r r ,.....a.kxa. ..y,. ovcr. a.�.n. .r.. . -rraYa•. aursms u.r:.rrsi tts.'ipi PALM BEACHES&PARADISE COAST poi MAWS ADCS gt del{q"4;4 (/ F�1' ' ` snv onvm nfn .ntn. rwi �n.a. ms�s �rsr uy.i .sins .�. On stand by for CVCBR ANi1ws,..a.hrvomit*a.�n'way Cart a6°���.°��=°M Final stages. Coop renewal The last magazine ad was released on Black project. Card Club magazine, a lifestyle publication distributed to Black Card owners: FLORIDA COM A CVC PALM BEACHES E PARADISE COAST PALM BEACHES 5%15191 REAS ,.. PARADISE COAST BO= Mssrrm ..roMJ.iva.m,..m ioX,a,213 REAis CVC May 23, 2016 Tourism Staff Reports 10 a-g 40 of 52 Project was approved. It started on April 14 with our participation in Encontro Ancoradouro (see report in the end of this document).The partnership includes several actions, some of which are already implemented like: Encontro Ancoradouro Iti , 1 i' 1 Ancorado Training will be BR Started scheduled for the uro E-mail marketing beginning of May. r kiiPAPADISE h-c,:''''' COAST 0 MELSO 0vE4,1:7:(1 PAPA — • F. .11#71. i Z0.4 0800 721 4999 grwaro," . Add-ons on Mercado& Eventos webpage, May 23, 2016 Tourism Staff Reports 10 a-g 41 of 52 displayed in rotation mode rIE,v'-PE�DE`l rS P4F <_�..5 FEFiw�l hw.T�nur.,r-o • MAWAw x� ..� $ Anccroclourn CUf:F.UE E C) FrPA Primary Landing Page on website http://www.ancoradourooperadora.com.br/fer iasnaflorida/ __ 71 Coop was approved. 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Flytour is developing packages to start remaining actions.The TO has also developed a landing page with information about Paradise Coast. T-,::N.,..:, l.J..w ng page (under development) II >. As soon as packages are ready Flytour BR PARADISE COAST Started we will schedule ;,' • Ta ...::>:, training. fir •..wa.rrw.,Sa+uafa ..J...Z.fu...vuu. ..:a. sl.rwaun .wis. c... :•....,:,.,of carr::.re.....-. y.. dam f444444 4,444144“&las••,a••.••••.•••`• Mi. May 23, 2016 Tourism Staff Reports 10 a-g 45 of 52 1..v..-1.4 A IsAL,...115, - All;3441.715.33.3Pai MIMI*al NMI ncert ...El.. I, I v ,. ' I a re ...pa,*...Irt....so., ao.".5.,,tara,..44.•111."...a 0.a. Ana.*,a.pra.a* MI 34413F1313 V"P111111391rnIPNI >,1"1"..,•rat"4..."'1,1,'t: T. 1 ,91 ,IPRIN orp.es 1104I Mir P3.011110 PR rrr 1." . NI 4.- , lealliat i431043 l'e44144.1.631111 R.P...a. 1111 WWII.AO Nr:t r.:11,11"1131 I'Tr 31:CU MI mwIt...aJr.la 11.,,airs 5,.....*1.et .i.,4 .... PRIrr* n P.,..,K.* 14 IN... ICIPIM:44.3.4,3 Ip..64.131 Wei....f311 4111.4.114 IITIM. ..... .......ra . %Is La tilv ..aa •Pia.aa royal. . -,`,"."' If 134 JP....3}V 01*?4V4.fl 2,3914 4CrINN-PTC.r Mgr.0..1 Jgr:—.F.,..4 N ,.4...AIIPP Lk. .r.31..PS Itaa...3e11‘..t a I—. ,.. J 4417IN.37•314.^.-Pb1R,C,SIt4-vr::;*3 ...4141' AP - _ Azul Viagens FAM was fantastic. All agents came back very excited and ready to start selling. Other actions will follow such as training for the Call Center and e-mail mkt for all agents. Training to be --,-, - ischeduled. We will Azul BRConfirmed send a feedback Viagens f I .. from the agents asap. Pit.-4ii May 23, 2016 Tourism Staff Reports 10 a-g 46 of 52 Shows/Sales Missions/Fam Trips (Media and Trade)/Other Name Market Description Date Status WTM is the largest Tourism Trade Show WTM Latin BR and in Latin America. Hosted in Sao Paulo 29 to 31 of Finalized America LA since 2013, WTM receives around march 9,000 visitors every year. The Encontro has been for 25 years the largets private Trade Show in the Encontro Brazilian Market. It offers the vendors 14 to 17 of BR Finalized Ancoradouro the opportunity of capacitating around April 400 travel agents into 42 training sessions. Encontro Ancoradouro 2016 Participation Report April 14-17 2016 THE TRADE SHOW Encontro Ancoraduro (252 Annual Ancoradouro Tourism Encounter) was held from April 14 to 17, 2016, in Atibaia, Sao Paulo's countryside, at the Bourbon Hotel Convention Center.The objective of this event is to capacitate almost 400 agents in Ancoradouro's main products through 42 training sessions. In a rotation system, the agents move from room to room to learn about the Operator's portfolio. All vendors have 20 minutes per session to train all the agents divided into two days of lectures. The meetings took place on Friday 15 and Saturday 16,from 8:30 am till 5.30 pm. The professional attending the event were selected by the teams of Ancoradouro's branches based on sales, from these main markets: Campinas, Ribeirao Preto, Bauru, Sao José dos Campos, Sao Paulo Capital, Rio de Janeiro,Vitoria, Parana, Santa Catarina, Rio Grande do Sul, all the cities in the countryside of Sao Paulo,and several cities of Minas Gerais (Triangulo Mineiro, and Southern cities in Minas). 4 1111 Bourbon Hotel Opening Ceremony May 23, 2016 Tourism Staff Reports 10 a-g 47 of 52 Ancoradouro blocked and entire floor of the hotel for the vendors. All the rooms were striped of furniture leaving only the necessary for the trainings. All vendors were permitted to decorate the room as they saw fit for the sessions, provided that they not damage any walls or floors. Ancoradouro Encontro 4- UI" vain _ ou.M...e aMaDEus • Eth1= 1 ION CAPACITATION Almost 400 agents from several different markets, were trained. As the sessions were distributed into two long days of lectures, it was a request from Ancoradouro that the vendors tried to make these 20 minutes into something more dynamic so that the agents would retain more information. We planned then a presentation with videos and quizzes, when we distributed gifts from Paradise Coast and Palm Beaches. All the brochures and material were digitally sent to the agents this year, to avoid waste. Timing was held accurately by the Ancoraduro team,training sessions ran smoothly and always on time. May 23, 2016 Tourism Staff Reports 10 a-g 48 of 52 MEDIA COVERAGE OF TRADE EVENT The mains travel trade newspapers always cover this event, which is a great return for Paradise Coast and Palm Beaches. MidiaTuris MidiaTuris A Trade Desti nos Economia Educatao Viagem Contato QQ Tam Cargo maugura novo terminal de carps em Osasco(SPY Ultimas Noticias L Delta Air Lines deixera de cobrar taxas de emissa"o de passagens:+, Empresarios homenageiam os que ajudaram a projetar a Douro e.,. Agentes e convidados já chegaram em Atibaia para Encontro Ancoradouro;fotos Canfiraalgumasdasnovidades apresentadasdurante a GTM 2016 r`3 Canfira as fotos da GTM 2016 que ATIBAIA-A abe'iura ofida.Ca 25'edi(ao do Encortro Ancoradouro acontece logo mals as 20 novas.Cerra de 600 pessoas.entre expositores e agentes de viagens oarticiparao do evento,que acontece em Magdernburg esti sendo reafizado no Bou-bon Atibaia,em Sao Patio.Os convidados foram recepc anados corn `o um coquete a depas da aoertura partciparao de urnjuntar can o patroc n-o da Azul e United Arlines. Assaciacao AETUR homenageia os que ajudararn a projetar o... Neste ano,as prol%sbnais passarao por tmacitabies em 42 sales,enure destinos,cam panhias aireas,rmceis a senoros.O ME ea Unica mkfia a tartar corn urea sial no evento,onde apresencara a seu portfolio de pradutos aos agentes de vwgens. Central de Monitoramento do Na Beata-feira(15)0 arrow tet o pamocirio da Royal Caribbean e ojantar do Grupo Latarn.A Turismo na Cidade de Sao Paulo- Avanca sera respons5vel pelo aingSo de sebada e a Delta,em conjunto corn a Gal,farbo a festa Marco e 1°Trimestre/2016... dee^cerramenco,c qo terra a Una noise mag,ca are Orlando-. Veja abaixo as(otos dos agentes na chegada a ALbaia Turismo na Alemanha gera 278 • bilhbes de euros mas crise prove 111 • .73 111 http://www.midiaturis.com.br/agentes-e-convidados-ja-chegaram-em-atibaia-para-encontro- ancoradouro-fotos/ May 23, 2016 Tourism Staff Reports 10 a-g 49 of 52 MidiaTuris it Trade Destinos Economia Educacho Viagem Contato Aer000rtos de MG intensincam medidas para redunr consume de energia t: (Mimes Noticias n ~ agua Empresarios homenageiam os que Grand Palladium ImbassaI tern novo direto:r-geral tajudaram a projetar o Douro e„+11` ... Confira novas fotos do Encontro Confira algumas das novidades Ancoradouro apresentadas durance a GTM 2016 Co^fira rra s fotos dos aeenees de viagens e das sa+as de capacsarao ne 25°Encontro Confira as fotos da GTM 2016 que Ancoracici acontece em Magdemburg Er— Assaciasao AETUR homenageia os l que ajudaram a projetar o... \ Central de Monitoramento do Turismo na Cidade de SSo Paulo- ® Marco e 1°Trimestre/2014... Turismo na Alemanha gera 278 bilh6es de euros mas crise preve alltiOW 4 ' 4 Brasil cair 5% +:..... _... Atendimentos nas Centrals de 1000.1110 http://www.midiaturis.com.br/confira-novas-fotos-do-encontro-ancoradouro/ May 23, 2016 Tourism Staff Reports 10 a-g 50 of 52 Mercado & Eventos ate iii=1 :a,i:..7ZE NOM Agentes e convidados jä chegaram em Atibaia para _...., lekellolek.11.2 N.111 Encontro Ancoradouro;fotos ....1............ ,Y I.I •• *...^..... 0............14711111 ./.....061.4„Isomaele mi...we*dasew mirth. •.•...e=, *memo&4.forneligeb..... ..........eyeee ..10.0••••070....II.L.r. Me*=11.•aro 0 me ,.. bele==.7*.aeo Onoll*To.4weds Wkw.M.S1•10.••••..l.•••••••• 01.1.401•••••••••••• mikailarn••••••...• Sheer*Ilmeenes ft 1.1/„... *nab pm 606•104„lee*No ee.•e e,e 'ell i tmon,14.114......somere *I.leenero me VI It Ma lower emle Immo(rem.. msg.els.weele•Deekm„.. 1 al • ' *ea,emai.e.**1••••• en..aemee.to ph SA.woe.de 1.4........... e.Yeebeedee.o1.19116.11.1.4,11•14 nee••••em http://www.mercadoeeyentos.com.br/multimidia/fotos/agentes-e-conyidados-ja-chegaram-ao- bourbon-atibaia-para-encontro-ancoradouro/ ine _..... yens rwaw prrf•ita•60 e,7,71,4,77 NUMMI!. •===•,:"."" Contira novas fotos dc Encontro Ancoradouro ..---.... .., ., --- --... L ,,,,t,,, .......------- •=7..."="jf.r.r -1104i -- ,•...-.-••••.....•••^.•••-••- ...:......=2 1.7....-C-.....- http://www.mercadoeeventos.com.brimultimidia/fotos/confira-novas-fotos-do-encontro-ancoradouro/ May 23, 2016 Tourism Staff Reports 10 a-g 51 of 52 ■■ Noticias Dogs Agenda Fotos e Vitlros Feiss a Eventos EdiGoes Diplais 0. Planteo MZE _ Motet rune.mudan{ts eln eqi.:e de openeM on-moan cont t Confira novas fotos do Encontro Ancoradouro neste °`LaTorte Remo mammon.Grad.lndo sabado (16) corn prog"m°:S°"peCe1 Co...as foto.de SCM 206 quo .^derson Masrto--115/04,16.12 25 emrtece em Mpder�Curp ily_I T!' Con n dquni.s dee nod dedes epnaxldae arer%•GTM 2010 Aa cepaclabaes do`_ncortro Ancoradouro cent am neve sabado l'6;no Bourbcn At ba veje abalxc a lgi..nas!Ctos to evento: s.Op•r.dorn 10.el tiros datt•nm mddn de nydeba dart.•GTM 71 7 W11./...-• EMee tehl'almettxmn2l eeron•ree ea:regJee THE Ppth1al Aaoprvto a rwnkfm grax d naro j *nen ern6error •g deform Toa CAM nen Ens roe ak w r A.pryn Mean esti a:roeve de la0 .R ' nova Morns e 400 corus.drlos r 1 poyel c.iui l.vcb cruw d. pi —1.ilk Wit i ero��2olTnan.66. mAusdll.»ir .d` :� z P.n.t•1 Ceder.Mee Mufti• Lanpm•nee de mesio ndna'Waury Stets laris+a[lures e l�,.,d,.Paialt du Pah M.o P,PnraLse('.oast s [Menus p*aC ios.opnio de metering.*pare se.ASK'mos • Shareto,Reeervt do Pew once http://www.mercadoeeventos.com.br/multimidia/fotos/confira-novas-fotos-do-encontro-ancoradouro- neste-sabado-16/ Panrotas iIcRoA a partir de: ��v 'rAs 10X USD 46,00LIOUE AOUI PARA ? �OttoCONHECER MAIS OFERTAS. TREND LAZER porpessoa ESTRATEGICO PARA 0 PROFISSIONAL DE TURISMO -- ALBUM DE FOTOS Confira fotos dos expositores no Encontro "Twee t EMI m = * 0 comentadoIS) Ancouradouro Confira fotos dos expositores no Encontro Ancouradouro A1IBAIA(SP)-Cerca de \1sual¢a d0: ii Slide. P. 660 convidados acompanham a movimentagao nos corredores do Bourbon Atibaia neste segundo dia de Encontro Ancoradouro.Cada grupo de agente de viagens tern 20 minutos para assistir a palestras dos 41 fomecedores e Voltar para Noticia * Ir para Home May 23, 2016 Tourism Staff Reports 10 a-g 52 of 52 PAN ROTAS Noticias- Guia PANROTAS- PanEmpregos- PanHotEis •7 ENTRAR 10:25 CVC ri Shale a share =i THE PALM BEACHES440, fir -10 Air w ,t � kl 40- 4. 1111 Lizandra Pajak e Larissa Dores.do Palm Beath Paradise Coast Alessandra Koti.Laura Santos Fabio Camargo.Vivian Oliveira e Marcia Martinez.da Tam htt p://www.p a n rota s.co m.b r/a l b u m-d e-fotos-t u ri s m o/eve nto s/2016/04/co nfi ra-n bs pfoto s-d os- expositores-no-encontro-ancouradouro 125088,0.html PLANNED WORK FOR MAY • Schedule training with Ancoradouro and MMT Gapnet (TBC according to the Operator's agenda) — number of agents TBC • Prepare a report on Azul Viagens FAMTour, that took place in the first week of May. Follow-up with agents. Send digital material and image bank access info. • Send out a Press Release (content TBC) • Full inventory of all collaterals, inform the CVB of any lacking material • At least 10 Sales calls and/or visits • Develop promotion strategies with CVC to make Co-Op renewal more viable • Develop Co-Op proposal further with TO Abreu in Rio de Janeiro to fit budget • Define second FAM Tour dates • Define Press Trip dates • Define Sales Blitz dates in Brazil