TDC Minutes 02/22/2016 February 22, 2016
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, February22, 2016
P
LET IT BE REMEMBERED the Collier County Tourist Development Council in and for
the County of Collier, having conducted business herein, met on this date at 8:30 AM in a
REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida
with the Following members present:
Chairman: Commissioner Penny Taylor
Vice Chairman: Rick Medwedeff
Clark Hill
Murray H. Hendel (Absent)
Susan Becker
Robert Miller
Ed (Ski) Olesky
John Sorey, III
Larry Sacher (Excused)
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management Manager
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
Barry Williams, Parks and Recreation Director
Parker Medley, Sports Marketing
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2/17/2016 Collier County,FL:February 22,2016
February 22, 2016
MEETING AGENDA&NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor
3299 East Tamiami Trail, Naples, FL 34112
February 22, 2016 8:3o am
Collier County Commission Chambers
* Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. *Changes and Approval of Agenda
5. *Approval of TDC Minutes
a. *Regular Meeting 1/2x/16
b, *Grant Workshop 1/13/16
6. Presentations / Public Comment - (3 minutes each)
7. New Business
a. *Tigertail Beach Restroom Addition - $19,263
b. *Wildlife Proof Waste Receptacles for Beach Park Facilities - $55,825.20
c. *Sports Marketing Event Support for April Events - $15,300
8. Old Business
a. Quarterly Financial Review — Information Only
9. Marketing Partner Reports
a. Research Data Services —Walter Klages
b. Paradise Advertising-Nicole Delaney
c. Lou Hammond&Associates — PR Services-JoNell Modys
d. Tax Collections-Jack Wert
e. Miles Media-Website Activity
f. Sales &Marketing Technologies - Search Engine Optimization
g. Phase V - Fulfillment Services
10. Tourism Staff Reports
http://www.colliergov.net/your-government/advisory-boards/tourist-development-council/tdc-agendas/2016-agendasffebruary-22-2016 1/2
2/17/2016 Collier County,FL:February 22,2016
a. Director —Jack Wert
b. Sales &Marketing— Debi DeBenedetto
c. Public Relations &Communications —JoNell Modys
d. Film Office —Maggie McCarty
e. Sports Marketing— Parker Medley
f. International Representatives — Jack Wert
g. Visitor Centers — Lori Lou Waddell
ii. Detailed Staff Reports
12. Council Member Discussion
13. Next Scheduled Meeting Date/Location —March 28, 2016 Collier County Government Center,
Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112
14. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in
writing, to the board prior to the meeting if applicable.
For more information, please contact Jack Wert at (239) 252-2402.
If you are a person with a disability who needs any accommodation in order to participate in this
proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the
Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples,
FL 34112-5356, (239) 252-8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying
activities (including, but not limited to, addressing the Board of County Commissioners)before the Board
of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board
Minutes and Records Department.
http://www.colliergov.net/your-government/advisory-boards/tourist-development-council/tdc-agendas/2016-agendasffebruary-22-2016 2/2
February 22, 2016 •
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order—Commissioner Taylor
Commissioner Taylor called the meeting to order at 8:30 AM
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Changes and Approval of Agenda
Mr. Sorey moved to approve the Agenda subject to adding Item 7.d—Beach Renourishment-2016.
Second by Ms. Becker. Carried unanimously 6—0.
5. Approval of TDC Minutes
a. Regular Meeting 1/25/16
Commissioner Taylor moved to approve the minutes of the January 25, 2016 meeting subject to
amending the adjournment time on page 9 from 10:55 am to 11:55 am. Second by Mr. Hill.
Carried unanimously 6—0.
b. Grant Workshop 1/13/16
Ms. Becker moved to continue the item until the next meeting as the document could not be
downloaded from the website. Second by Commissioner Taylor. Carried unanimously 6—0.
Mr. Olesky arrived at 8:36 am
6. Presentations /Public Comment - (3 minutes each)
None
7. New Business
a. Tigertail Beach Restroom Addition - $19,263
Mr. Williams presented the Executive Summary "Recommendation to award a work order using
Contract Number #13-6164 to Q Grady Minor &Associates, P.A.for the design of the "Tigertail
Beach Restroom Addition" in the amount of$19,263.00 and make a finding that this expenditure
promotes tourism" for consideration. He noted:
• The facility will be located on the beach near Sand Dollar Island.
• A one stall, unisex bathroom currently exists in this location but the City of Marco Island
requested consideration be given to expanding the facility to house a separate men's and
women's restroom with two stalls in each space.
• The proposed facility will be handicap accessible.
Under Council discussion, the following was noted:
• Staff intends to have the temporary facilities in the parking area removed in the future.
• There are no showers proposed for the location, however the facilities are available at other
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February 22, 2016
locations of the beach.
• The County does utilize "green bathrooms"however the proposed location has sewer and
water service available for use. The "green" facilities are best suited for remote locations
where these services are not readily available.
Mr. Sorey moved to recommend the Board of County Commissioners award a work order using
Contract Number#13-6164 to Q Grady Minor&Associates,P.A.for the design of the "Tigertail
Beach Restroom Addition"in the amount of$19,263.00 and hereby finds the expenditure
promotes tourism. Second by Mr. Miller. Carried unanimously 7— 0.
b. Wildlife Proof Waste Receptacles for Beach Park Facilities - $55,825.20
Mr.Williams presented the Executive Summary "Recommendation to approve the expenditure of
$55,825.20 for the purchase of wildlife proof waste receptacles for Collier County beach park
facilities under Category "A"grant and make a finding that this expenditure promotes tourism" for
consideration. He noted that the proposal is for 120 additional refuse containers and 79 (39 green
and 40 yellow) spring loaded lids to prevent intrusion by wildlife.
Mr. Sorey moved to recommend the Board of County Commissioners approve the expenditure of
$55,825.20 for the purchase of wildlife proof waste receptacles for Collier County beach park
facilities under Category "A"grant and hereby finds the expenditure promotes tourism. Second
by Mr. Hill. Carried unanimously 7—0.
c. Sports Marketing Event Support for April Events - $15,300
Michael Obyc was introduced as a new Staff Member for the Sports Marketing Division.
Mr. Medley presented the Executive Summary "Recommend approval of Tourist Development Tax
Category "B"funding to support the four upcoming FY 16 Sports Events up to $15,300.00 and make
a finding that these expenditures promote tourism" for consideration. He noted that the funding is
for the Naples Spring Shootout(youth soccer) - $3,200, TbS/FL State Baseball Championship -
$3,600,the Sports Recruiting USA Soccer Showcase - $3,200 and the FHSAA (Florida High School
Athletic Association) Boys Volleyball State Championship - $5,300.
Ms. Becker moved to recommend the Board of County Commissioners approve Tourist
Development Tax Category "B"funding to support the four upcoming FY 16 Sports Events up to
$15,300.00 and hereby finds these expenditures promote tourism. Second by Mr. Olesky. Carried
unanimously 7—0.
d. Beach Renourishment-2016
Mr. McAlpin presented the Executive Summary "Review results of January/February 2016 beach
surveys and review/discuss recommendations for Beach Renourishment in 2016" dated February 22,
2016 for consideration. He provided an overview of recent beach analysis activities and Staff's
recommendations including:
• The beach surveys were completed in January however some areas had to be re-surveyed
after the January storm events that occurred in the area.
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February 22, 2016
• A document "Projected Sand Requirements" which identifies the current beach widths and
the quantity of sand is required to be placed on the beaches to achieve the County's "100 foot
wide beach template."
• Based on the analysis, Staff recommends:
• Vanderbilt Beach- approximately 30,000 CY (cubic yards) of sand be placed.
• Pelican Bay Beach - should be renourished to the extent the Pelican Bay Services
Division or Foundation is willing to financially participate given these beaches are
"private."
• Naples Beach - should not be renourished at this time given This recommendation is
based on:
• Many of the areas (except those at the far north end) have experienced an
accretion of sand.
• Given the minor amount of sand required at the north end, it is not
economically feasible to undertake the work at this time.
• There is work at Doctors Pass and surrounding area to be undertaken by
2017 and includes improving and repairing the existing jetties to help
prevent sand migration.
• Following completion of the jetty work, sand dredged from the shoaling in
this area(approximately 10,000 CY) may be placed on the north end of
the Naples beaches at that time.
• If an emergency condition arises in the interim, the County has the ability
to address the issue.
• Park Shore Beach—should not be renourished as it is not economically feasible to
place the 17,000 CY needed in a few deficient areas. A more viable option is to add
approximately 25,000 CY to 30,000 of sand to address the areas of deficiency and
buffer the remaining areas.
• Staffs also recommending that the renourishment work proposed be bid out two different
ways:
Option 1: Truck hauling the sand and continue with off-road trucks traveling on the beach
as required to fill beach templates.
Option 2: Truck hauling the sand to a beach end unloading location and fluidize the sand
and pump it through a 12 inch diameter pipe to the various beach locations.
• (Option 2 has not been employed before and Staff is unsure if a contractor will bid this scope
of work. It is proposed for safety reasons given the dangers of trucks traversing a beach area
while it is open to the public. Previously this activity has led to beach closures when the
areas are highly utilized by beach goers)
Speaker
Brett Cohan,Naples Cay Property Manager spoke in support of the renourishing the Park Shore
beach in 2016 and not postponing the activity.
Mr. Sorey moved to for the County to move forward with the proposals to place approximately
30,000cy of sand on Vanderbilt Beach, 25,000—30,000 CY of sand on Park Shore Beach,
renourish the Pelican Bay Beach to the extent the Pelican Bay Services Division and/or
Foundation compensates the County for the work and to not renourish Naples Beach as
recommended by Staff. Staff to ascertain price quotes for two options to deliver the sand to the
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February 22, 2016
beach areas, truck hauling with off road trucks delivering sand to the areas and truck hauling to
an area where the sand will be liquefied and pumped to the necessary beach locations. He finds
the item promotes tourism. Second by Mr. Hill. Carried unanimously 7—0.
8. Old Business
a. Quarterly Financial Review—Information Only
Mr.Wert presented the Executive Summary "Tourist Development Tax Quarterly Financial
Review" for consideration. He provided an overview of the quarter which began on October 1, 2015
and ended on December 31, 2015.
The Council requested Staff to provide identification of the major line item expenditures for funds
184 and 194 for this and future reports.
9. Marketing Partner Reports
Mr. Wert presented the Slideshow"Marketing Partner Reports—January 25, 2016" including the
following reports presented by Staff and Consultants:
a. Research Data Services —Dr. Walter Klages
"Research Report—Klages Research and Research Data Services, Inc.
Commissioner Taylor left the meeting at 9:51 am
Ms. Becker assumed the Chair
b. Paradise Advertising—Cedar Hames/Nicole Delaney
Paradise Advertising and Marketing, Inc—Marketing Report
Mr. Hames introduced Tom Merrick as the new Chief Creative Officer for the Agency.
Mr.Wert reported Paradise Advertising received 10 (5 gold, 3 silvers and 2 bronze) 2016 Adrian
Awards from the Hospitality Sales and Marketing Association for their advertising campaigns with
Convention and Visitor's Bureau.
c. Lou Hammond & Associates—PR Services—Jonell Modys
"Lou Hammond&Associates and CVB PR Team Public Relations Report"
d. Tax Collections—Jack Wert
"Collier County Tax Collector Tourist Tax Collections"
e. Miles Partners,Inc.—Website Activity—Jack Wert
"Web Site Analytics"
•
f. Paradise Advertising and Marketing,Inc.—Jack Wert
"Digital/Social Media Marketing"
g. Phase V - Fulfillment Services—Jack Wert
"Phase V Fulfillment Services"
10. Tourism Staff Reports
The following reports were submitted by Staff:
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February 22, 2016
a. Director—Jack Wert
b. Sales & Marketing—Debi Benedetti
c. Public Relations & Communications—Jonell Modys
d. Film Office—Jack Wert
e. Sports Council—Jack Wert
f. International Representatives—Jack Wert
g. Visitor Centers—Lori Lou Waddell
11. Detailed Staff Reports
Submitted.
12. Council Member Discussion
None
13. Next Scheduled Meeting Date/Location—March 28,2016—8:30 AM
Collier County Government Center, Administration Bldg. F,3rd Floor,
3299 East Tamiami Trail,Naples,Florida 34112.
There being no further business for the good of the County, the meeting was adjourned by
order of the chair at 10:31 AM.
COLLIER COUNTY TOURIST
DEVE -OPMENT COUNCIL
Commissioner P:nny Taylor, Chairman
These minutes approved by the Board/Committee on as presented V or as
amended
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