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TDC Agenda 02/22/2016
2/17/2016 Collier County,FL:February 22,2016 February 22, 2016 MEETING AGENDA&NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center, Administration Bldg. F, 3rd Floor 3299 East Tamiami Trail, Naples, FL 34112 February 22, 2016 8:3o am Collier County Commission Chambers * Requires TDC Action 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. *Changes and Approval of Agenda 5. *Approval of TDC Minutes a. *Regular Meeting 1/2x/16 b, *Grant Workshop 1/13/16 6. Presentations / Public Comment - (3 minutes each) 7. New Business a. *Tigertail Beach Restroom Addition - $19,263 b. *Wildlife Proof Waste Receptacles for Beach Park Facilities - $55,825.20 c. *Sports Marketing Event Support for April Events - $15,300 8. Old Business a. Quarterly Financial Review — Information Only 9. Marketing Partner Reports a. Research Data Services —Walter Klages b. Paradise Advertising-Nicole Delaney c. Lou Hammond&Associates — PR Services-JoNell Modys d. Tax Collections-Jack Wert e. Miles Media-Website Activity f. Sales &Marketing Technologies - Search Engine Optimization g. Phase V - Fulfillment Services 10. Tourism Staff Reports http://www.colliergov.net/your-government/advisory-boards/tourist-development-council/tdc-agendas/2016-agendasffebruary-22-2016 1/2 2/17/2016 Collier County,FL:February 22,2016 a. Director —Jack Wert b. Sales &Marketing— Debi DeBenedetto c. Public Relations &Communications —JoNell Modys d. Film Office —Maggie McCarty e. Sports Marketing— Parker Medley f. International Representatives — Jack Wert g. Visitor Centers — Lori Lou Waddell ii. Detailed Staff Reports 12. Council Member Discussion 13. Next Scheduled Meeting Date/Location —March 28, 2016 Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 14. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners)before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. http://www.colliergov.net/your-government/advisory-boards/tourist-development-council/tdc-agendas/2016-agendasffebruary-22-2016 2/2 January 25, 2016 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, January 25, 2016 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 8:30 A.M. in REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida with the Following members present: Chairma missioner Penny Taylor Vice Chai is edwedeff(Excused) lark Hill (via telephone) Murray H. Hendel Susan Becker 4s)''Sa"'" Robert Miller (Excused) Ed (Ski) Olesky John Sorey, III Larry Sacher ALSO PRESENT: Jack Wert, Tourism Director Colleen Greene, Assistant County Attorney Barry Williams, Director, Parks and Recreation Kelly Green, Tourist Development Tax Coordinator Parker Medley, Sports Marketing 1 January 25, 2016 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view online. 1. Call to Order—Commissioner Taylor Commissioner Taylor called the meeting to order at 8:30 A.M. 2. Pledge of Allegiance Pledge of Allegiance was recited. 3. Roll Call A quorum was established. 4. Changes and Approval of Agenda Ms. Becker moved to approve the Agenda subject to the following changes: • Item 7f to be heard before Item 7.a • Item 7.g to be heard after Item 7.f • Amended documents provided for Items 7.b, c and d. Second by Mr. Olesky. Carried unanimously 6—0. 5. Approval of TDC Minutes a. Regular Meeting 11/23/15 Ms. Becker moved to approve the minutes o * o ber 23, 2015 Meeting subject to the following changes: • Page 7, paragraph 1, bullet p: 1 i ro Those present were not in favor of raising the tourist tax rate from 4 to e ' . "Those present discussed raising the tourist tax rate from 4 to 5 percent." • Page 7, paragraph 2, line "... residents of the Vanderbilt Beach area."to "...residents of the Park Shore area." Second by Mr. Olesky. Carried unanimously 6—0. 6. Presentations/Public Comment- (3 minutes each) None 7. New Business a. Election of Vice Chairman Mr. Hendel moved to appoint Susan Becker as Vice Chairman of the Tourist Development Council. Second by Mr. Sacher. Carried unanimously 6—0. Mr. Hill joined the meeting at 8:42 a.m. Mr. Sorey moved to allow Mr. Hill to participate in the meeting via telephone due to an extraordinary circumstance. Second by Mr. Hendel. Carried unanimously 6—0. f. FBU 2016 Event Expansion 2 January 25, 2016 Mr. Wert presented the Executive Summary "Recommendation to approve the Football University (FBU) event for 2016 in concept, with a media budget of$100,000 and a local expense budget of $50,000, using Category "B" Tourist Development Tax Funds and make a finding that this item promotes tourism" dated January 25, 2016 for consideration. He noted: • The allocated funding request of$100,000 is for media funding events from the Destination and Marketing Budget and the $50,000 would be for local expense such as officials, trainers, field costs, etc. and would be borne by the Sports Marketing Budget. • Last year the event accounted for $1.5M of direct spending in the area and a total economic impact of$2.3M. • The event is projected to generate 5,424 room nights, nearly double than those generated last year. • The finals are televised and the event takes place the week before Christmas, a favorable time when there are typically hotel room vacancies in the area. Speakers Ben Wittkowski and Steve Quinn,All American Games,were present via telephone noting their organization runs youth and prep sporting events, including the US Army All American Bowl. The field of teams for the event is doubling this year fro 12 to 24; their vision is to make the event the "Little League World Series" of youth football. it long term goal is to construct a multi- purpose facility that would house the event and w • c d also be used for other sports such as lacrosse, field hockey, etc. Mr. Sorey moved to recommend the Board 0 • n Commissioners approve the Football University (FBU) event for 2016 in co t, th , media budget of$100,000 and local expense budget of$50,000 using Category ".10 ris, I evelopment Tax Funds and hereby finds the item promotes tourism. Second by M arried unanimously 7—0. g. FY 17 Grant Applications Mr. Wert presented the Executive S mary "Review and recommend approval of Tourist Development Council Grant Applications for Category "B" and "C-2" and Sports Event Assistance for FY 17(October 1, 2016-September 30, 2017), and reflecting changes discussed and recommended at the TDC Grant Workshop on January 13, 2016 and make a finding that this item promotes tourism" dated January 25, 2016 for consideration. He noted a workshop was held by members of the TDC, interested parties and representatives from the Collier Citizens Council to review the guidelines for the following grant applications: i. Category B ii. Category C-2 iii. Sports Assistance He reported: • Staff and representatives from the Collier County Clerk's Finance Department and County Attorney's Office were also in attendance at the Workshop. • The Grant guidelines were reviewed and changes were recommended. Staff has provided new versions of the guidelines for consideration by the Council. • The changes are intended to streamline the process and remove items that have a tendency to discourage a potential applicant's participation. 3 January 25, 2016 • Staff intends to present the revised guidelines to the Board of County Commissioners in February. The filing deadline for applications is the end of April. Commissioner Taylor left the meeting at 9:15 a.m. Ms. Becker assumed the Chair The Council reviewed the proposed changes and recommended an option be added(as discussed at the Workshop) to allow digital submittal of the applications. Mr. Sorey moved to recommend the Board of County Commissioners approve the Tourist Development Council Grant Applications for Category `B"and "C-2"and Sports Event Assistance for FY 17(October 1, 2016-September 30, 2017), reflecting changes discussed and recommended at the TDC Grant Workshop on January 13, 2016 and hereby finds the item promotes tourism. Second by Mr. Hendel. Carried unanimously 7—0. b. Pickleball Resurfacing Project- $46,000 Mr. Williams presented the Executive Summary "Recommendation to award a Change Order in the amount of$46,180 to Compass Construction, Inc. to upgrade the surface of the Pickleball Courts at East Naples Community Park and make a finding t t his expenditure promotes tourism and approve the necessary budget amendment" dated J 5, 2016 for consideration. He noted the skateboard park area has been converted to Pi kleb Courts and there was a request by operators of the US Open Pickleball Championsh o permanently upgrade the courts to a more "forgiving" surface. Mr. Sacher moved to recommend th= : d o ounty Commissioners award a Change Order in the amount of$46,180 to Compa o a ' on,Inc. to upgrade the surface of the Pickleball Courts at East Naples Comm a Pi ', d hereby finds the expenditure promotes tourism and approves necessary budget ame . e . Second by Mr. Olesky. Carried unanimously 7—0. c. Pickleball Hosting Agreement#15-6439 Amendment No. 1 Mr. Wert presented the Executive Summary "Recommendation to approve Amendment#1 to Contract#15-6439, Hosting Agreement between Collier County and the US Open Pickleball Championship for access to County Park property to provide a stadium court for the Championship tournament" dated January 25, 2016 for consideration. He noted there was a change in the agreement to allow contractors access to the property and a provision for the operators,that bleachers are to be "purchased, installed and dismantled"by the tournament operators. The previous agreement stated the bleachers would be donated to the County, however operators are unsure if this commitment can be fulfilled. Mr. Olesky moved to recommend the Board of County Commissioners approve Amendment#1 to Contract#15-6439, Hosting Agreement between Collier County and the US Open Pickleball Championship for access to County Park property to provide a stadium court for the Championship tournament. Second by Mr. Hendel. Carried unanimously 6—0. d. Category "B" Out of Cycle Grant Request—US Open Pickleball Championship Mr. Wert presented the Executive Summary "Recommendation to approve a Tourist Development 4 January 25, 2016 Council Category "B" out-of-cycle marketing grant application for Spirit Promotions, Inc. in the amount of$25,000 to fund the airing and production costs of a prime time special highlighting the 2016 US Open Pickleball Championships in Collier County and make a finding that this expenditure promotes tourism" dated January 25, 2016 for consideration. He noted the funds are to be used for production and airing costs associated with televising the event on CBS Sports. Speaker Terri Graham, Spirit Promotions addressed the Council noting they are the promoters of the event and have a 3-year contract with the County. She presented the PowerPoint "US Open Pickleball Championships" and provided an overview of the sport and the event planned over the next 3 years. Jim Ludwig provided an overview of the status of the sport in Naples, noting tennis courts may be used for Pickleball without compromising the courts, given the only change required is the dimensions of the court. He noted the vision is for the East Naples site to also house a youth program for the area. Discussion occurred and concern was noted at times, that events of this nature have short term contracts which begin in a market where public monies are expended and the event grows leaving the area before a major return on investment is garnered by the original jurisdiction. Ms. Graham reported she would be highly amiable t ablishing a longer term contract with the County for housing the event. Mr. Olesky moved to recommend the Board of Commissioners approve a Tourist Development Council Category `B"out-o ' m eting grant application for Spirit Promotions,Inc. in the amount of$25 /00, u the airing and production costs of a prime time special highlighting the 2016 (k, 'n ' leball Championships in Collier County and hereby finds the expenditure pro • " Second by Mr. Hendel. Carried unanimously 6-0. e. ADA Accessible Beach Mats—Clam Pass Kayak Launch Mr. Williams presented the Executive Summary "Recommendation to approve a Purchase Order to AccessRec, LLC, in the amount of$5,080,for the purchase of an ADA accessible beach mat and approve a Purchase Order to install the ADA accessible beach mat with FA Remodeling and Repairs, Inc., in the amount of$2,815 for the kayak launch at Clam Pass Park and make a finding that these expenditures promote tourism"dated January 25, 2016 for consideration. He noted funds are for the purchase of a system that would facilitate use of the facility by handicapped individuals. Mr. Sorey queried Ms. Greene if the item promotes tourism? Colleen Greene, Assistant County Attorney reported the Council Members are charged with determining if an item promotes tourism based on their review of an item. Mr. Wert reported the item promotes tourism as they frequently have requests from visitors on the availability of recreational facilities for handicapped patrons. Consideration is being given to dedicating a section of the CVB website to these types of activities and their availability in the County. The Council requested that staff monitor usage and develop statistics that would identify who utilizes the facility. 5 January 25, 2016 Mr. Olesky moved to recommend the Board of County Commissioners approve a Purchase Order to AccessRec,LLC, in the amount of$5,080 for the purchase of an ADA accessible beach mat and approve a Purchase Order to install the ADA accessible beach mat with FA Remodeling and Repairs,Inc., in the amount of$2,815 for the kayak launch at Clam Pass Park and hereby finds the expenditures promote tourism, Second by Mr. Sacher. Carried unanimously 6—0. Break: 10:11 a.m. Reconvened: 10:21 a.m. c.Naples Depot Sub Lease for a Baggage Car to Naples Chamber Mr. Wert presented the Executive Summary "Recommendation to approve funding to support leasehold improvements to a railroad car at Naples Depot to house the Naples Visitor Information Center, approve all budget amendments, and make a finding that this project expenditure promotes tourism" dated January 25, 2016 for consideration. He noted: • The Greater Naples Chamber of Commerce (GNCC) has relocated their 5th Avenue visitors Center to their main office on US41. • They have been searching for opportunities to relocate back to the City of Naples in the downtown area. • The proposal is to house the facility via a leas greement in an unoccupied baggage car at the Naples Depot. • The endeavor would require renovation t bag ge car with a preliminary construction estimate of$100,000. • The site would meet ADA access req,u,-.-n with a ramp that would be designed to imitate a boarding platform at a train s •n. • Staff is looking for conceptu. "i' •va : d would return the item to the Council when final construction costs have b • e • i-•. Speaker Lori Lou Wadell, GNCC reported hamber of Commerce Officials are aware of the request and the item(if it has not already) will be presented to the Chamber Board of Directors. Mr. Hendel moved to recommend the Board of County Commissioners support the concept of leasing the facility by the Greater Naples Chamber of Commerce as presented by Staff and approve funding to support leasehold improvements to a railroad car at Naples Depot that would house the Naples Visitor Information Center, approve all budget amendments, and hereby finds the project expenditure promotes tourism. Second by Mr. Sorey. Carried unanimously 6—0. i. Fulfillment Services ITB #15-6522 Mr. Wert presented the Executive Summary"Recommend approval of Tourist Tax Category "B" funding to support two upcoming FY 16 Pickleball Tournaments at East Naples Community Park sports events up to $6,450.00 and make a finding that these expenditures promote tourism" dated January 25, 2016 for consideration. Mr. Sorey moved to recommend the Board of County Commissioners approve Tourist Tax Category "B"funding to support two,upcoming FY 16 Pickleball Tournaments at East Naples 6 January 25, 2016 Community Park sports events up to $6,450.00 and hereby finds these expenditures promote tourism. Second by Mr. Olesky. Carried unanimously 6—0. j. Funding Support for February-March Sports Events Mr. Medley presented the Executive Summary "Recommend approval of Tourist Tax Category "B"funding to support two upcoming FY 16 Pickleball Tournaments at East Naples Community Park sports events up to $6,450.00 and make a finding that these expenditures promote tourism" dated January 25, 2016 for consideration. He noted the funding is for two events: the "Atlantic South Regional Championship" in the amount of$3,400 and the "East Naples Skill Level Pickleball Tournament" in the amount of$3,050. Staff noted this type of funding is usually targeted for "out of season" events, however it has been determined by local hoteliers that rooms are available and the event will be a primer for the US Open Championships to be held later in the spring. Mr. Olesky moved to recommend the Board of County Commissioners approve Tourist Tax Category "B"funding to support the two upcoming FY 16 Pickleball Tournaments at East Naples Community Park sports events up to $6,450.00 and hereby finds these expenditures promote tourism, Second by Mr. Sacher. Carried unanimously 6—0. k. USGA Women's Amateur Golf Event Support Mr. Wert presented the Executive Summary" ' o .men on to conceptually support a US Golf Association (USGA) Women's Mid Amateur Cha onship at Quail Creek Country Club in October, 2017 in the amount of$20,000 using Catego , ":" rist Development Tax Funds and make a finding that this support promotes tourism" dire , uary 25, 2016 for consideration. He noted funds would be used for a welcome • d . • ards dinner for an event held October 7—October 11, 2017. The Council has funde • - . . events in the past, including those at hotels and other golf events. Mr. Hendel moved to recommend Board of County Commissioners conceptually support a US Golf Association (USGA) Women's Mid Amateur Championship at Quail Creek Country Club in October, 2017 in the amount of$20,000 using Category `B" Tourist Development Tax Funds and hereby finds this support promotes tourism. Second by Mr. Olesky. Carried unanimously 6—0. Mr. Hendel left the meeting at 10:48 a.m. Ms. Greene reported a quorum was no longer present therefor no action may be taken by the Council but they could hear informational items. 8. Old Business None 9. Marketing Partner Reports Mr. Wert presented the Slideshow"Marketing Partner Reports—January 25, 2016" including the following reports presented by Staff and Consultants: a. Research Data Services—Dr. Walter Klages "Research Report—Klages Research and Research Data Services, Inc. 7 January 25, 2016 b. Paradise Advertising—Cedar Hames/Nicole Delaney Paradise Advertising and Marketing, Inc. —Marketing Report c. Lou Hammond & Associates—PR Services—Jonell Modys "Lou Hammond&Associates and CVB PR Team Public Relations Report" d. Tax Collections—Jack Wert "Collier County Tax Collector Tourist Tax Collections" Mr. Sorey left the meeting at 11:25 a.m. e. Miles Partners,Inc.—Website Activity—Jack Wert "Web Site Analytics" f. Paradise Advertising and Marketing, Inc. —Jack Wert "Digital/Social Media Marketing" g. Phase V—Fulfillment Services—Jack Wert "Phase V Fulfillment Services" 10. Tourism Staff Reports < ''S'' The following reports were submitted by St ff: a. Director—Jack Wert b. Sales & Marketing—Debi Bene• • i c. Public Relations & Commun. ,tion ell Modys d. Film Office—Jack Wert e. Sports Council—Jack Wert f. International Representatives—Jack Wert g. Visitor Centers—Lori Lou Waddell 11. Detailed Staff Reports Submitted 12. Council Member Discussion Mr. Sacher requested the County Attorney's Office review the requirements for the City of Marco Island's representation on the Council because he is not seeking re-election to the City Council and this term does not coincide with the term of service established for him on the Tourist Development Council. Mr. Olesky recommended and staff concurred, consideration should be given to initiating the "winter advertising campaign" in the beginning of December as opposed to the current format in the middle of December. 13. Next Scheduled Meeting Date/Location—February 22,2016—8:30 a.m. Collier County Government Center, Administration Bldg. F,3"Floor, 3299 East Tamiami Trail, Naples, Florida 34112 8 January 25, 2016 There being no further business for the good of the County, the meeting was adjourned by order of the chair at 10:55 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Chairman, Commissioner Penny Taylor it 'S/ These minutes approved by the Boar on as presented or as amended 9 January 13, 2016 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL WORKSHOP MEETING Naples, Florida, January 13, 2016 LET IT BE REMEMBERED that the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 1:00 PM in WORKSHOP SESSION in Administrative Building "F," 3rd floor, Collier County Government Co ex, Naples, Florida, with the following Members present: TDC • - 'resent: Murray H. Hendel 4S) Susan Becker ALSO PRESENT: Jack Wert, Director— Tourism Department Colleen Greene, Assistant County Attorney Kelly Green, Tourist Development Tax Coordinator— Tourism Department Pat Bush, Collier Citizen's Council Nancy Kearns, Collier Citizen's Council Parker Medley, Sports Marketing Manager— Tourism Department Derek Johnssen, Assistant Finance Director— Clerk's Office Jim Molenaar, Manager, Internal Audit— Clerk's Office 1 January 13, 2016 The Meeting convened at 1:00 p.m. Mr. Wert noted the purpose of the meeting was for the panel to review grant applications for FY 17 and provided their recommendations to the Tourist Council Development on the amount of grant funds to be awarded to the various applicants. First Order of Business: A) Suggestions for revising the Category "B" Grant Application 1. Simplifying the application form. Mr. Wert stated that they have been able to cut out half of the number of pages in order to simplify the application form. Determining the minimum information needed to qualify for the grant 2. Expand the eligibility for grants to or izations that represent Arts and Culture 3. Understanding the Heads and 7,- .s. e Heads and Beds count is required because there needs to be •me�e. ure of the return on investment that is made on and dollars that are : It s ed . destination marketing and promotions. This needs to b= . 4 toward people who don't live in Collier County but come and stay - a d lodging and the stay must be 2 or more days 4. Establish a liaison from the Tourist Development Council office to assist applicants during the grant process and have the liaison print their name and contact information on the application. Kelly Green is the Tourist Tax Coordinator and acts as the liaison so her name will be added to next year's application. 5. Establish a partnership with the Chamber of Commerce to promote the availability in the access of grants. 6. Clarify restrictions on advertising events in and out of Collier County. 7. Publicize grant recipient organization names and amounts received. This would be after the grants are awarded and this can be part of the press release that is sent out to the press. 2 January 13, 2016 8. Establish an appeal process. The application does not currently have this. 9. Establish a percentage of TDC revenues to be the grant funding budget. All of the C-2 non-county owned museums, nonprofit grants, have a percentage of the tourist tax that is in the ordinance that goes to Category C-2, municipally owned museums and museums owned and operated by not for profit organizations. 4.764% of the first 2% is allocated for this use. Category B Grants come out of a different fund, which is fund 184 and this is the destination, advertising and promotion budget. Each year we do a specific budget amount for these, approximately $100,000.00. B) Revising grant application process Mr. Wert discussed the timetabl: fi application approval. The due date depends on when the final ap• 'catiw s . e approved by the county commissioner this year. ' 1. The reason why thi 111% :ble is critical is because these grants become a part of the request that is sent . the County Commission for the budget for the next fiscal year. a) Goal is to have application put together by end of April. b) May is when the finishing touches will be put on the budget. c) The budget will be reviewed by the County Commission in June. d) Final approval of grants would be in September. e) October 1st - funds would be expendable for that grant cycle. C) Grant Program Guidelines Mr. Hendel asked if some of the guidelines could be presented to the audience. Mr. Wert responded by stating that most of the guidelines have been eliminated. 3 January 13, 2016 1. One requirement that needs to be met is that all the collateral material, television commercials, website sections and e newsletters to need to have acknowledgement of where the funds come from. The grant program extends and expands the reach of destination marketing efforts 2. The second requirement is to have either the Collier County Tourist Development Tax or the display of the CVB logo Brian Holly-Director at Naples Botanical Gardens, asked about Collier County policy and what is required in order for funds to be reimbursed. His concern was the level of detail in order to track cut sheets and how difficult it is. He felt providing an invoice from a reputable firm showing what was done should be enough in order to get reimbursed. Mr. Wert responded by stating that this was a requirement put in years ago to make sure that in fact the ad did run and that was the reason for tear sheets. Lisa Wilkinson-Golisano Childre seu of Naples asked about getting clarification on tear sheets. Sh: -x.r d that it would be easier if PDF's could be accepted. Mr. Wert agreed and sta - 44 at h, would approve of PDF's with proper documentation such as an inv ' 1 e vendor and evidence that the vendor was paid would be sufficie D) Category B Marketing Grants can be for non-profits or for profits 1. Applies primarily to corporations, 501C, etc. i.e.: if you are a non- profit, organization, a 990 form is something filed every year and would be needed. 2. Structure contract to have area where it says "does not apply". 3. Provided most recent financial statements. Knowing if organizations have had grants in the past is helpful because it provides background information, for example: "did I bring visitors to the area?" E) C-2 non county owned and operated grants 4 January 13, 2016 1. Certain percentage is allocated for tax fund 193; specifically for non-county owned museum grants. ***** There being no further business for the good of the County, the Tourist Development Council Grant Workshop was adjourned at 3:12 p.m. Collier Co wrist Development Council •4 ; rm. . , Commissioner Penny Taylor 4S) These minutes approved by the Board/Committee on as presented or as amended . 5 February 22, 2016 New Business 7-a 1 of 6 EXECUTIVE SUMMARY Recommendation to award a work order using Contract Number 13-6164 to Q Grady Minor & Associates, P.A. for the design of the "Tigertail Beach Restroom Addition" in the amount of $19,263.00 and make a finding that this expenditure promotes tourism. OBJECTIVE: To provide additional overflow restroom facilities by installing separate men's and women's stalls to accommodate peak season and high visitation days. The expansion is proposed to add a modular prefabricated unit to provide two additional stalls for men and two additional stalls for women. Two of the four additional facilities will be ADA compliant, one for men and one for women. CONSIDERATION: The existing Tigertail Beach Bathroom facilities are inadequate to accommodate the visitors during peak season and high visitation days. Bathroom facilities are located at the entrance to the park and an overflow restroom facility was installed at the overflow parking area to accommodate the high volume of visitors. Funding for the design was approved by the Tourist Development Council (TDC)under Category `A' Grant Applications on April 28,2014 for$25,000. FISCAL IMPACT: Funding in the amount of $200,000.00 from Tourist Development revenues is available and appropriated for this Project No. 88038 within the Parks and Recreation Beach Park Facilities Capital Fund 183 (TDC Beach Parking Facilities). GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this action. LEGAL CONSIDERATIONS: This item has been approved as to form and legality and requires majority vote for approval. -CMG ADVISORY BOARD RECOMMENDATION: At the April 15,2014 Parks and Recreation Advisory Board(PARAB)meeting, funding for the design in the amount of$25,000 was approved 5 to 0. RECOMMENDATION: That the Tourist Development Council recommends award of the proposed work order using Contract Number 13-6164 to Q Grady Minor and Associates, P.A. for the Tigertail Beach Restroom Addition, Project No. 88038, in the amount of$19,263.00, and makes a finding that the project expenditure promotes tourism. Prepared by: Margaret A. Bishop, P.E., Senior Project Manager,Facilities Management Department Attachment: Scope of Services February 22, 2016 New Business 7-a GradyMinor 2 of 6 Civil Engineers • Land Surveyors • Planners • Landscape Architects February 12,2016 Ms. Margaret Bishop,P.E. Collier County Department of Facilities Management 3301 E. Tamiami Trail Naples,FL 34112 RE: Proposal for Professional Services Collier County Tigertail Beach Restroom Addition Site Development Plan Amendment,CCCL Variance and FDEP CCCL Permit Dear Ms.Bishop: Thank you for the opportunity to provide this Proposal for Professional Services related to the site permitting of the proposed addition to the restroom near boardwalk 6. This proposal covers the Site Development Plan Amendment through the City of Marco Island (SDPA). Because the addition will be constructed seaward of the Coastal Construction Control Line (CCCL), an FDEP CCCL permit for major structures will be necessary. Additionally, again because of its location seaward of the CCCL, a Marco Island CCCL Variance pursuant to LDC 30-751 will be necessary. It will also need a flood variance. The variance for the existing restroom did not include a potential addition. We understand that the addition will be a modular prefabricated unit. The bid package we prepare will have the specifications that you provide and will require the contractor to provide appropriate engineering to meet City of Marco Island building permit requirements for tie down, etc. We propose the following services: Task No. 1—Project Commencement and Survey Meet with County staff for the proposed exact location of the addition. Set up and attend pre- application meeting with the city. Prepare plan to provide survey tie down locations for CCCL permitting. Task No.2—City of Marco Island CCCL and Flood Variance Application A. Application Preparation: Utilizing FDEP CCCL site plan,prepare variance application along with supporting documents. B. Sufficiency Review: GradyMinor will coordinate with City review staff and prepare written responses to the sufficiency comments and coordinate the re-submittal to the City. Q. Grady Minor &Associates, P.A. Ph. 239-947-1144 • Fx: 239-947-0375 3800 Via Del Rey EB 0005151 • LB 0005151 • LC 26000266 Bonita Springs, FL 34134 www.gradyminor.com February 22, 2016 New Business 7-a Ms.Margaret Bishop,P.E. 3 of 6 Re: Tigertail Restroom Addition February 12,2016 Page 2 C. Meetings/Public Hearings: We will prepare for and attend one (1) Planning Commission meeting and one (1) City Council meeting. Task No.3—FDEP CCCL Application A. Application Preparation: Prepare site plan with required information based on survey above. Assemble required documents as part of the application including City of Marco Island Growth Management Plan confirmation. Request waiver for survey update based on FAC 62B-33.008 (6). File the application with FDEP. B. Sufficiency Review: Prepare written responses to the sufficiency comments and coordinate the re-submittal to FDEP. Follow up for approval. Task No. 4—Bidding and Construction A. Bidding Prepare bid tabulation, engineer's opinion of cost, and bid document. Provide to County for bidding. Follow up on contractors' questions. Review final bids with staff. B. Construction As engineer of record provide monthly progress report as required by FDEP. Attend pre- construction meeting, one (1) site visit for utility connection, and one (1) site visit during installation of the modular unit. Attend final completion walk through. Survey final location and provide record drawings and project closeout. Task No.5—Site Development Plan Amendment Permitting (For this task we would utilize previously prepared Site Development Plans.) Prepare and submit SDPA application documents to the City of Marco Island. Follow up for approval. Note this application will not be submitted until both CCCL permits/variance are approved. Task No. 6-Reimbursables Allowance for reimbursable expenses related to the above additional services. Reimbursable expenses include costs to reproduce plans, copies, delivery fees and the like. This does not include application or permit related fees to issuing agencies. Those fees would be paid directly to the agency by the County. G:AdminMatketing\PROPOSAL∎C Collier County Facilities MgmAMR51016Tigatail Restroom addition.doc February 22, 2016 New Business 7-a Ms.Margaret Bishop,P.E. 4 of 6 Re: Tigertail Restroom Addition February 12,2016 Page 3 We propose the following budget for this work: FEE SCHEDULE Task Description Budget Fee Type 1. Project Commencement and Survey $1,771 Fixed 2A. Variance Application $2,990 Fixed 2B. Sufficiency $1,414 Fixed 2C. Public Hearings $1,589 Fixed 3A. FDEP CCCL Application $2,828 Fixed 3B. Sufficiency $1,211 Fixed 4A. Bidding $1,076 Fixed 4B. Construction $3,300 Fixed 5. SDPA $2,584 Fixed 6. Reimbursable $500 Actual Total $19,263.00 This Proposal only includes those items specifically identified above and is intended to be inclusive of professional services normally provided in the design and permit phase. This Proposal does not include construction stakeout or record survey,resident inspection during construction or testing. Invoices will be issued monthly,payable per the applicable Collier County Purchasing Policy. Any government imposed sales taxes or fees shall be added to our fees for services under this Proposal. This Proposal is subject to the Standard Provisions of the Collier County Fixed Term Engineering Services Contract(FT13-6164)and the attached Survey Rate Sheet. This Proposal is void if no Task Authorization or Purchase Order is issued within 90 days of this date. Very Truly Yours, „et:: Michael J.Delate,P.E. Sr. Vice President MJD G:WdminMarketing\PROPOSAL\C Collier County Facilities Mgmt MB510 I 6Tigertail Restroom addition.doc Hours Back-up for Fixed Fee Task February 22 s New Businee 7 2016 ss 7-a 5 of 6 Tigertail Restroom Task/Title Hours Billing Rate Total Commencement Project Manager 5 $ 147.00 $ 735.00 Engineer 0 $ 123.00 $ - Clerical/Administrative 2 $ 62.00 $ 124.00 Senior Designer 8 $ 114.00 $ 912.00 Total Billed $ 1,771.00 Variance Appl Project Manager 6 $ 147.00 $ 882.00 Engineer 4 $ 123.00 $ 492.00 Clerical/Administrative 4 $ 62.00 $ 248.00 Senior Designer 12 $ 114.00 $ 1,368.00 Total Billed $ 2,990.00 Sufficiency Project Manager 4 $ 147.00 $ 588.00 Engineer 2 $ 123.00 $ 246.00 Clerical/Administrative 2 $ 62.00 $ 124.00 Senior Designer 4 $ 114.00 $ 456.00 Total Billed $ 1,414.00 Public Hearings Project Manager 8 $ 147.00 $ 1,176.00 Engineer 1 $ 123.00 $ 123.00 Clerical/Administrative 1 $ 62.00 $ 62.00 Senior Designer 2 $ 114.00 $ 228.00 Total Billed $ 1,589.00 CCCL Permitting Project Manager 8 $ 147.00 $ 1,176.00 Engineer 4 $ 123.00 $ 492.00 Clerical/Administrative 4 $ 62.00 $ 248.00 Senior Designer 8 $ 114.00 $ 912.00 Total Billed $ 2,828.00 Sufficiency Project Manager 4 $ 147.00 $ 588.00 Engineer 1 $ 123.00 $ 123.00 Clerical/Administrative 2 $ 62.00 $ 124.00 Designer 4 $ 94.00 $ 376.00 Total Billed $ 1,211.00 Hours Back-up for Fixed Fee Task February New Business s 7 a 7-a 6 of 6 Bidding Project Manager 5 $ 147.00 $ 735.00 Engineer 1 $ 123.00 $ 123.00 Clerical/Administrative 2 $ 62.00 $ 124.00 Designer 1 $ 94.00 $ 94.00 Total Billed $ 1,076.00 Construction Project Manager 12 $ 147.00 $ 1,764.00 Engineer 0 $ 123.00 $ - Clerical/Administrative 4 $ 62.00 $ 248.00 Inspector 12 $ 76.00 $ 912.00 Designer 4 $ 94.00 $ 376.00 Survey Crew-2 Man 6 $ 130.00 $ 780.00 Surveyor 3 $ 120.00 $ 360.00 Total Billed $ 3,300.00 SDPA Permitting Project Manager 8 $ 147.00 $ 1,176.00 Clerical/Administrative 8 $ 62.00 $ 496.00 Senior Designer 8 $ 114.00 $ 912.00 Total Billed $ 2,584.00 February 22, 2016 New Business 7-b 1 of 5 EXECUTIVE SUMMARY Recommendation to approve the expenditure of $55,825.20 for the purchase of wildlife proof waste receptacles for Collier County beach park facilities under Category "A" grant and make a finding that this expenditure promotes tourism. OBJECTIVE: To keep our beach park facilities clean for the benefit of the public. CONSIDERATIONS: On April 27, 2015 the Tourist Development Council approved the Category "A" grant applications submitted by the Parks and Recreation Division. The grant applications included up to $60,000 to purchase and install wildlife proof trash stations throughout county beach park facilities. Upon approval of the grant by the TDC, the Division obtained three quotes for the items and is requesting that the TDC approve the $55,825 expenditure to place the purchase through a Purchase Order. The waste containers will be purchased from the vendor with the lowest overall price. FISCAL IMPACT: Funding in the amount of $60,000 for wildlife proof waste receptacles is available as approved in the TDC Fund 183 (beach park facilities). Item Cost (each) 53 Gallon Concrete Waste Containers $55,825.20 and supplies Highland-The Park Catalog 53 Gallon Concrete Waste Containers $59,966.52 and supplies Wausau 53 Gallon Concrete Waste Containers $66,250.00 and supplies SWARTZ Associates GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this action. February 22, 2016 New Business 7-b 2 of 5 LEGAL CONSIDERATIONS: This item has been approved as to form and legality and requires majority vote for approval. —CMG ADVISORY BOARD RECOMMENDATION: The Parks and Recreation Advisory Board approved this project with a 5-0 vote on April 15, 2015. RECOMMENDATION: That the TDC approve the expenditure of $55,825.20 for the purchase of wildlife proof trash receptacles and make a finding that this expenditure promotes tourism. Prepared by: Natali Betancur, Parks and Recreation Operations Analyst Attachments: 1) Quotes February 22, 2016 New Business 7-b Playgrounds, Site Furnishings, Bleachers&Shade Structures P.O.BOX 112783 - NAPLES,FL 34108 E-mail: mail@parkplayusa.com 134\\_:0 A p 'TZ www.prarkplayusa.com Southwest FL Numbers Central FL: 813-949-2288 associates,. inc Naples: 239-597-9600 Southeast FL: 954-903-4650 ,Ft. Myers: 239-772-4234 Toll Free: 888-597-9501 REVISED TO: Collier Co. Parks&Recreation QUOTATION # 01251 R 15000 Livingston Road Naples, FL 34119 Date: February 1.2016 239-254-4000 Ship Date: Approx. 5 Weeks ARO Terms: Net 30 Days Attn: Natali Betancur F.O.B.: Destination 239-252-4059 Salesperson: Dan Swartz NataliBetancur@colliergov.net Shipped Via: CC Quantity Description Unit Price Total Kay Park/Wausau 60 #WTLR1030 25"Sq. x 47"Concrete Waste Receptacle w/Green Lid $ 508.00 $ 30,480.00 60 #WTLR 1030 25"Sq. x 47"Concrete Waste Receptacle wl Yellow Lid $ 508.00 $ 30,480.00 120 #WT45LINER 45 Gallon Plastic Liner $ 49.00 $ 5,880.00 39 #WTSQLID Square Plastic Lid (Green) $ 87.00 $ 3,393.00 40 #WTSQLID Square Plastic Lid (Yellow) $ 87.00 $ 3,480.00 $ 73,713.00 Less 6% Discount(per Manatee Co. S.B. Bid#16-0025-MR) $ (4,422.78) $ 69,290.22 Shipping & Handling (to North Collier Regional) $ 9,850.00 $ 79,140.22 Additional Bulk Order Discount $ (12,890.22) TOTAL PRICE $ 66,250.00 Price based on Manatee Co. S.B. Bid#16-0025-MR Price does not include off-loading,assembly, or installation. Price based on standard colors. Price valid for 30 days. Thank you. http://www.theparkcatalog.com/Portak = 97Tr5288947&TRX... New Business 7-b 1 of 6 -`` Quote +II(;HIND SQ-090006 I 01/22/2016 3350 NW BOCA RATON BLVD.,SUITE 52•BOCA RATON,FL•33431 PHONE:561.620.7878•FAX:561.620.8668 W W W.TFEPARKCATALOG.COM Customer Ship To Collier County Parks&Rec Sugden Regional Park Natali Betancur Natali Betancur 15000 Livingston Road North 4284 Avalon Drive Naples,FL US Naples,FL US 34109 34112 Phone:239-252-4059 Phone:239-252-4059 Fax: Fax: Account Quotation Terms Job Reference Account Rep Date 8068285 SQ-090006 Pre-Pay CARRIE 01/22/2016 Item Description Qty Unit Price Unit Disc Amount 324-SPCL 53 Gallon Square Concrete Waste 60 $500.00 $165.00 $20100.00 Container-With Green Top Comment 25inch sq x 47inch tall-With spring-loaded,self-closing door lid.Retainer ring,security cable,and leveling bolts standard. 324-SPCL 53 Gallon Square Concrete Waste 60 $500.00 $165.00 $20100.00 Container-With Yellow Top Comment 25inch sq x 47inch tall-With spring-loaded,self-closing door lid.Retainer ring,security cable,and leveling bolts standard. 324-SPCL 45 Gallon Plastic Liner 1 120 I $45.00 I $13.50 I $3780.00 Comment 324-SPCL Lids-Push Door Top I 39 I $84.00 I $25.20 I $2293.20 Comment Color Green 324-SPCL Lids-Push Door Top I 40 I $84.00 I $25.20 $2352.00 Comment Color Yellow Subtotal $48625.20 NOTES: Shipping $7200.00 MADE TO ORDER NON RETURNABLE AND NON REFUNDABLE-FORKLIFT NEEDED FOR OFFLOADING Sales Tax $0.00 •Unless otherwise noted shipping charges include standard delivery only. Total $55825.20 Liftgate service,notify before delivery available at additional cost. To accept this proposal please sign here Credit card holder name Card No. CW 2Code Exp.Date Card Billing Address City State Zip Customer agrees to inspect all deliveries for damage and correct quantities and to note any discrepencies on freight bill and report them to Highland within 48 hours of receipt of goods or 2 of 3 1/22/2016 4:38 PM February 22, 2016 New TECTURADESIGNS.COM TECTURA ` WAUSAU 0 MADE. WAUSABUMADE THE WAUSAU TILE INC BRANDS QUOTATION: Derrick Garby/Jeffery Bell Collier County Parks&Rec. Date: 1/12/16 15000 Livingston Rd. Naples,Fl.34109 Phone: 239-252-4096 Email: derrkkgarbyelcolliergov.net Ship to: Same Email: jefferybell©colliergov.net IN COMPLIANCE WITH YOUR REQUEST FOR A PRICE QUOTATION ON SITE FURNISHINGS SUPPLIED BY WAUSAU TILE,WE SUBMIT THE FOLLOWING QTY PRODUCT DESCRIPTION UNIT PRICE EXTENSION OTY CATALOG DESCRIPTION UNIT PRICE EXTENSION 60 TF1030 Sq.concrete waste container with push door top $ 357.00 $ 21.420.00 Color:Al 25"sq x 47"tall 615 lbs. 0 Tops green $ $ 39 TF1430 Sq. plastic push door top green $ 57.00 $ 2,223.00 25^sq.x 13^tall $ $ 120 TF1640 Sq. plastic liners 19 5/8" x 30.5" 45 gal. Beach $ 32.00 $ 3,840.00 0 $ $ 0 $ - $ - 60 TF1030 Sq.concrete waste container with push door top yellow $ 357.00 $ 21,420.00 0 Color:Al 25^sq. x 47^tall 615 lbs. 40 TF1430 Sq. plastic push door top yellow $ 57.00 $ 2,280.00 0 25"sq.x 13"tall $ - $ - QUOTATION IN EFFECT FOR 30 DAYS FROM ISSUE DATE UNLESS OTHERWISE NOTED SUBTOTAL: $ 51,183.00 WE QUOTE YOU AS ABOVE F.O.B. 34109 73,800 lbs. FREIGHT: $ 8,783.52 SHIPMENT CAN BE MADE IN: 6-8 weeks TERMS: net 30 SALES TAX: 7.000% tax exempt TOTAL: $ 59.966.52 All cancelledlretumed orders must receive prior approval. Restocking fee applies to all canceled/returned orders;freight charges will be incurred for both ways on returned deliveries.Custom orders are not refundable. 30%down payment required on all custom or modified products prior to production. Approved sign drawings must include logo/letter colors and logo artwork. Sales/Use tax will be due and payable unless a properly executed sales tax exempt certificate Is provided to Wausau TIM,prior to shipment at Fax#715.355-4527. When required by state regulations provide an original by post.If product quantity or product is different than specifications,please advise. PURCHASING CONDITITONS: 1. The purchase order and payment should be made out to Wausau Tile Send to:P 0 Box 1520 Wausau,WI,54402-1520 2. To expedite shipment,please include an address for biting and an address for delivery. Approved by: SITE FURNISHINGS DIV OF WAUSAU TILE PLEASE APPROVE AND RETURN DATE Keith Beck 1 863-815-8070 I kprecast©msn.com 9615 Hancock,9oa_ Lake and,FL 3 1 63 -. 3_S_0 h::-e Sn-�-316-8070 Fax ,.c""' >_:5-8'80 email:Kprecast!7om,n :orb February 22, 2016 New Business 7-c 1 of 25 EXECUTIVE SUMMARY Recommend approval of Tourist Development Tax Category "B" funding to support the four upcoming FY 16 Sports Events up to $15,300.00 and make a finding that these expenditures promote tourism. OBJECTIVE: Approve funding support for managing and promoting four upcoming sports events in Collier County during FY 16. CONSIDERATIONS: Collier County is scheduled to host the following events in April and May 2016 The Tourism Division Sports Marketing Team has attracted these prestigious events to our community. The projected hosting costs to manage and promote these events are based on our past experience with similar events. The Tourism Division proposes to pay Parks and Recreation for the field rental and event support expenses for each this event. Field rental and event assistance is an authorized expenditure for the BCC approved sports assistance program. Funding for these events is subject to Board approval. Naples Spring Shootout will take place on April 2-3, 2016. This is the third year for this event in which has seen growth every year. This year looks to bring over 75 teams that will play at North Collier Regional Park. Last year this event attracted over 1,400 visitors to the area and will increase with the number of teams increasing this year. This event promotes Collier County as a major destination for youth soccer. The expenses to be paid for this event will be facility rental to North Collier Regional Park up to a total cost of$3,200.00. TBS/Florida State Baseball Championship will take place on April 22-24, 2016. This event will attract over 1,200 visitors to the area and has historically produced over 600 room nights. This tournament is a youth baseball tournament consisting of out of market teams. This event promotes Collier County as a youth sports destination. The expenses to be paid for this event will be facility rental of North Collier Regional Park as well as Veterans Park up to a total cost of$3,600.00 Sports Recruiting USA Soccer Showcase will take place April 23-24, 2016. This is a first year event that is expecting to attract over 60 teams and will bring over 40 collegiate coaches to scout youth players competing for collegiate scholarships. This event promotes Collier County as a major tourism destination for youth soccer as well as a recruiting hotbed for soon to be collegiate athletes. The expenses to be paid for this event will be facility rental to North Collier Regional Park up to a total cost of$3,200.00. FHSAA Boys' Volleyball State Championships will take place on May 6-7, 2016. This event will be the first ever Boys Volleyball State Championship held on the west coast of Florida. This event attracts the top high school volleyball talent in the state to compete for the State Championship. This event promotes tourism to the County as Boys' Volleyball is currently not played in our area. This tournament looks to help grow and impact the sport to start competition on our coast as well. The expenses to be paid for this event will be event service expenses, including but not limited to, announcers, athletic trainers, security, hospitality, and site managers up to a total cost of $5,300.00. The FHSAA sponsorship agreement is attached and will be provided to the BCC for approval. FISCAL IMPACT: Funding of up to $15,300.00 for these four events is included in the BCC approved FY 16 Tourism Department budget in Fund 184 for Sports Marketing Event support. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan from this action. February 22, 2016 New Business 7-c 2 of 25 LEGAL CONSIDERATION: This item has been approved as to form and legality and requires majority vote for approval.—CMG RECOMMENDATION: That the Board of County Commissioners approve Tourist Development Tax Category`B"funding to support four upcoming FY 16 sports events up to$15,300.00 and make a finding that these expenditures promote tourism. Prepared By: Parker Medley, Sports Marketing Manager Attachment: FHSAA Agreement February 22, 2016 New Business 7-c 3 of 25 AGREEMENT "FLORIDA HIGH SCHOOL BOYS VOLLEYBALL STATE CHAMPIONSHIPS" THIS AGREEMENT is entered into this 3h day of ,2016,by and between the FLORIDA HIGH SCHOOL ATHLETIC ASSOCIATION,INC.("the FHSAA"),having its principal place of business at 1801 Northwest 80th Boulevard,Gainesville,Florida 32606;and the COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS C/O NAPLES,MARCO ISLAND,EVERGLADES CVB("the CVB")& GOLDEN GATE HIGH SCHOOL("the Host"),having its principal places of business at 2660 N. Horseshoe Drive Suite#105,Naples,Florida 34104&2925 Titan Way,Naples,FL 34116,for the conduct of the"FLORIDA HIGH SCHOOL BOYS VOLLEYBALL STATE CHAMPIONSHIPS"("the Event"). The following terms and conditions mutually agreed upon shall apply: 1. Grant. Subject to the terms and conditions contained herein,the FHSAA hereby grants to the Host the non-transferable right to serve as host organization for the Event throughout the Term. Nothing in this Agreement shall be construed to prevent the FHSAA from granting rights to any other party to serve as Host organization for other state championship events. 2. Term. a. The"Term"of this Agreement shall be one(1)year. It shall commence on the date first written hereinabove and shall terminate on June 30,2016,or on such earlier date as both parties have fulfilled their obligations as set forth herein below. It however,may be terminated at any time upon the written agreement to do so being signed by the FHSAA and the Host. b. In an effort to extend the Term beyond June 30,2016,the FHSAA and the HOST agree that they may enter into negotiations following a review of the Event with respect to a possible extension of the Term for a period of up to two(2)additional years.Subject to written approval of both parties. 3. Dates. The Event shall be conducted on the following dates: • May 6—7,2016 4. Format and Time Schedule. The Boys Volleyball State Championships provides for seven(7) matches to be played over two(2)days in a single elimination style tournament.This event will consist of four(4)quarterfinal matches,two(2)semifinal matches,and will conclude with one (1)state championship match.The eight(8)teams that win their respective play-in matches shall advance to this State Championship Event.The FHSAA shall determine the actual time slots and schedule in which the qualifying teams play their semifinal games to maximize attendance. 5. Host School. Golden Gate High School,shall serve as Host school for the Event. 6. Facility. a. The Event shall be held at Golden Gate High School,2925 Titan Way,Naples,Florida 34116(the"Facility"). b. The HOST agrees that the Facility will be in compliance with all applicable city,state and Federal regulations concerning access and seating for people with disabilities. Florida High School Boys Volleyball State Championship Agreement Page 1 ObJ February 22, 2016 New Business 7-c 4 of 25 c. The HOST agrees that the playing surface,locker rooms,competition courts,media areas,staff areas,and warm-up courts within the Facility shall be available for the exclusive use of the FHSAA from 1 p.m.(EST)the day before the event(for setup) through 11:00 p.m.(EST)or three(3)hours following the last game's completion, whichever is later(for post-event breakdown).During that period of time,the Facility will be clean and accessible and competition conditions will be safe and of championship caliber. The HOST agrees that throughout the Event the Facility will be lighted in the standard manner,and that the scoreboard and/or public-address system will be in good working order. d. The Host shall ensure that the main competition court is properly maintained and ready for play during the Event. The playing and warmup courts shall conform to and be marked in accordance with National Federation of State High School Association (hereinafter"NFHS")Boys Volleyball Rules.The primary competition court shall have an electronic scoreboard that is clearly visible to team benches,the field of play,and spectator seating areas. e. Two(2)team locker rooms are required for participating teams and each shall accommodate up to twenty-two(22)people.Each room shall have access to private shower and restroom facilities. f. Team benches should each be suitable for approximately twenty-two(22)individuals and all team equipment.Benches should be in excellent condition and of championship caliber. g. The HOST shall provide within the Facility areas for use by athletic trainers. These areas shall be in clear view and close proximity to the teams,dressing areas,and playing court(s). h. An appropriate number of gates shall be opened to adequately accommodate the ingress and egress of spectators. Spectator seating shall be available for a minimum of 500 spectators. Public areas shall be clean and accessible. An adequate number of concession stands and public restrooms for men,women and handicapped patrons shall be accessible to spectators during the Event. i. Press Row should be of championship caliber and be able to accommodate approximately ten(10)people at one time(i.e.PA announcer,score keepers,statisticians,credentialed media,officials,officials evaluators,volunteers,FHSAA staff,host staff,etc.),with an unobstructed view of the playing court. A separate area or room,with an unobstructed view of the playing court,shall be provided to the live media broadcast partners of the FHSAA.Wireless Internet and power is required for press row and a hardwired Internet access must be made available to the broadcasting outlet. The press row area shall have snacks and drinks available at all times. j. The HOST shall provide four(4)separate[two(2)per gender]dressing rooms for use by game officials at the facility. Each room must accommodate a minimum of five(5) individuals and have access to private showers and toilet facilities. lc. The HOST shall provide one(1)meeting room or meeting area in the facility at all times for event personnel and FHSAA Staff. Meeting space for ten(10)people is sufficient. 1. The HOST shall provide a hospitality area at the Facility during the Event for event management,FHSAA staff and directors,credentialed news media,non-athlete representatives from the participating schools and individuals holding appropriate passes. m. The HOST shall ensure that adequate parking is available at,or in close proximity to,the Facility during the Event. Such public parking areas,as much as is possible,should be patrolled for security. Florida High School Boys Volleyball State Championship Agreement Page 2 February 22, 2016 New Business 7-c 5 of 25 n. The HOST,at the Facility,shall provide complimentary access to reserved parking areas for participating team vehicles,FHSAA staff,FHSAA directors,FHSAA guests,VIP's, officials,and properly credentialed members of the media during the Event.Host will be permitted to charge up to five dollars($5)per vehicle for parking. o. Because the HOST is familiar with the Facility,grounds and equipment that it is provided for use in the Event,the HOST and its representatives are in the best position to oversee safety preparations and inspections. Accordingly,the HOST agrees to perform such preparations and inspections and to provide such Facility,grounds and equipment free from all defective or hazardous conditions that are known or reasonably detectable. If any such conditions cannot be cured prior to the Event,the HOST agrees to provide specifics to the FHSAA Executive Director in writing as far in advance of the Event as reasonably possible. Receipt of any such notice shall nit obligate FHSAA either to cure the conditions in question or to relieve the HOST of its legal duties with respect thereto. p. The FHSAA specifically disclaims any responsibility to investigate the safety or code compliance of the Facility and parking lots or the component products,equipment, materials,designs and constructions. q. Representatives of the FHSAA staff will visit the site to review the Facility and space assignments. The arrangements made during the survey shall not be altered without approval from the FHSAA staff: 7. Administration.Management.&Personnel. a. The Event shall be conducted under the general direction and supervision of the FHSAA Executive Director,and in compliance with the controlling bylaws,regulations, guidelines,policies and guidelines of the FHSAA. The FHSAA Boys Volleyball administrator shall serve as Event Director. b. All aspects of the competition during the Event,including matters pertaining to competitors and contest officials,shall be under the direct supervision of the FHSAA Boys Volleyball administrator. All matters pertaining to the media operation,marketing and promotions,branding,facility decoration and appearance,pregame,in game and postgame festivities,and merchandising and licensing of the Event shall be under the direct supervision of the FHSAA administrative services department representative. c. The Host shall appoint a local organizing committee("LOC")and event manager to develop and implement its plans for the operation of the Event and to coordinate the various responsibilities of the Host organization. The event manager shall be the FHSAA's primary contact within the Host organization,shall have significant experience in tournament and game administration and event management.The event manager shall be responsible for the filing of all necessary reports with FHSAA prior to and after the Event. d. The CVB agrees to secure at its own expense all necessary personnel to include,but not limited to,those listed in section l0a(3).All CVB expenditures will be in compliance with Collier County purchasing ordinance,policy,and state law. e. The HOST,in cooperation with the Facility and the FHSAA,shall prepare an operations manual detailing all plans and procedures for the successful conduct of the Event. 8. Tickets.Credentials and Passes. a. Every individual admitted to the Event must enter the Facility with a ticket of admission, a credential issued by the FHSAA,or a pass issued by the FHSAA. The Host shall account for all tickets and ticket packages at face value. Complimentary tickets shall not be permitted.Children under age of three(3)may be admitted free.Presale on-line Florida High School Boys Volleyball State Championship Agreement Page 3 0 February 22, 2016 New Business 7-c 6 of 25 ticketing may be offered by the Host,with a prior written agreement between the FHSAA and Host or addendum to this contract. The Host is not permitted to charge a handling fee,charge card fee or any other fee above the admission price approved by the FHSAA for ticketing unless approved in writing by the FHSAA in advance. b. The price of a ticket of general admission to each session of the Event,unless changed by the FHSAA in consultation with the Host,shall be nine dollars($9.00). Any special ticket package program or promotion developed by the Host shall be approved in writing in advance by the FHSAA. c. The FHSAA State Final Financial Report Form[Exhibit A]must be completed and submitted to the FHSAA by the Host following the conclusion of the Event The Host shall provide a copy of the pass gate log[Exhibit B]with the financial report,as well as a ticket manifest.The FHSAA State Final Financial Report Form,pass gate log and ticket manifests are due no later than thirty(30)calendar days following the Event each year. d. Pursuant to s.212.04(2Xa),Florida Statutes,the FHSAA is exempt from any taxes on admissions to its athletic events. Any taxes,surcharges or other fees levied by any governmental body or agency or other organization on admissions to events held in the Facility,if not waived for the Event,shall be the sole responsibility of,and must be paid by,the Host. e. Not less than fourteen(14)days prior to the event,the CVB must provide to the FHSAA, a list of individuals approved by the Host to receive event credentials.A mutually agreed upon number of credentials will be provided to the Host,by the FHSAA,during each year of the term. f. The following credentials may be issued by the FHSAA: (1) Working credentials shall be provided to bona fide working personnel, including event staff and personnel,concessionaires and approved merchandise vendors,officials and media representatives. (2) Credentials for FHSAA Board of Directors,FHSAA Staff,FHSAA corporate partners and vendors,and other FHSAA guests. (3) Each of the schools qualifying teams to the Event shall receive credentials according to the tournament regulations in the FHSAA Handbook and complimentary admission for up to fifteen(15)athletes, and seven(7)non-player personnel including coaches,managers,athletic trainers,and team videographers. School resource officers or other law enforcement officers escorting qualifying teams,provided they are in uniform and report to the senior law enforcement officer in charge at the Facility,shall be admitted without charge. (4) Specified guest credentials for those not serving in a working capacity. (e.g.,government dignitaries,celebrities whose presence would be favorably noteworthy,local Event sponsors,guests of FHSAA Board of Directors and guests of FHSAA staff). g. The following passes authorized and issued by the FHSAA shall be the only passes honored for complimentary admission to the Event: (1) The FHSAA State Series Pass,which is purchased annually by member schools for use by their athletic department personnel and by registered contest officials for their personal use. This pass shall admit only the bearer upon presentation of valid photo identification and cannot be used by students or other individuals under the age of eighteen(18). (2) The FHSAA Lifetime Pass,which is issued to retired FHSAA staff, former members of the FHSAA Board of Directors,members of the Florida High School Boys Volleyball State Championship Agreement Page 4 lit!1 February 22, 2016 New Business 7-c 7 of 25 Florida High School Athletic Hall of Fame,and other individuals who have made significant contributions to the Association. This pass shall admit the bearer,upon presentation of valid photo identification,and one (1)guest. h. Pass gate attendants shall check the photo identification of each individual attempting to gain entry into the Event by means of a pass. Each individual admitted using a pass shall be required to record his/her name,position with school or organization,type of pass and the pass number on pass gate log forms or electronically by means of software provided by the FHSAA. The Host shall submit to the FHSAA the pass gate log forms or software printout with the financial report for the Event. 9. Event Receipts. a. Event receipts shall include all revenue derived from the sale of tickets of admission to the Event.Event receipts shall also include on-line sales of tickets by either the FHSAA or the Host and any special ticket packages approved by the FHSAA and sold by the Host. b. Event receipts shall not include the following: (1) All revenue derived from the sales of food and beverage concessions shall be retained by the HOST. (2) All revenue derived from the sales of parking(rate to be approved by the FHSAA)shall be retained by the HOST. (3) All revenue derived from government and tourist development grants awarded the Host,and contributions made by local sponsors under contract with the Host shall be retained by the HOST. (4) All revenue derived from television rights fees,Internet right fees,radio rights fees,program advertising,program sales,merchandise sales of products of the type licensed by the FHSAA,and contributions made by FHSAA corporate partners shall be retained by the FHSAA. 10. Event Expenses. a. The CVB shall provide and be responsible for all expenses relating to: (1) the facility,including the main competition courts,warm-up courts, spectator seating areas(permanent and portable),media work areas, concession stands,restrooms,ticket booths and other spaces,as well as all utilities,including telephone,and wireless&hardwired high-speed Internet; (2) all equipment and supplies,including(but not limited to)electronic scoreboard,public-address system,platforms/stages,competition floor mats,photocopier and paper,electrical cords and outlets,communication radios,tables,chairs,pipe&drape,and risers; (3) all personnel,including(but not limited to)Tournament manager,awards coordinator,public-address announcer,scoreboard operator,official scorer and timer,statisticians,libero trackers,ticket sellers,ticket takers, pass gate attendants,parking lot attendants,concession stand workers, team and official hosts,crowd control,police and security,athletic trainers and medical staff,hospitality staff,media staff,volunteer staff, ball shaggers,grounds crew,custodians,and maintenance personnel;and (4) all services,including public relations coordination,promotion,publicity and advertising,first aid and medical services,hospitality services,media Florida High School Boys Volleyball State Championship Agreement Page 5 February 22, 2016 New Business 7-c 8 of 25 services,food and beverage concessions services,lodging services and competition area preparation and maintenance services. *FHSAA understands that all expenses may be subject to Collier County Tourism Development Council Recommendation and Board of County Commissioners Approval.Should an item(s)not be approved,the CVB shall inform the FHSAA in writing a minimum of thirty(30)days prior to the Event as to why the item(s)was not approved.All CVB expenditures will be in compliance with Collier County purchasing ordinance,policy,and state law. b. The FHSAA shall provide and be responsible for all expenses relating to team and individual awards,contest officials,official event logo,FHSAA signage,and credentials. 11. Financial Arrangements. a. The Host shall receive 100%of parking and concession receipts.The cost of parking shall not exceed$5(five dollars).Any change in parking must be approved in writing by the FHSAA.Approval shall not be unreasonably withheld. b. Event receipts shall include all revenue derived from the sale of tickets of admission to the Event.The FHSAA shall receive 80%of event receipts,and the Host shall retain the remaining 20%of the event receipts. c. The Host shall submit to FHSAA a State Final Financial Report form[Exhibit A],the state series pass gate log[Exhibit B],a ticket manifest,and a check payable to FHSAA in the amount due according to 11 (b)hereinabove for event receipts no later than thirty (30)calendar days following the last day of the Event,during each year of the term.The report shall include all sources of revenue for the Host and Host expenses.Should the Host fail to meet this 30-day deadline,it shall pay a penalty of two(2%)percent of the total amount due the FHSAA. An additional two(2%)percent penalty shall be accrued for each subsequent thirty(30)day period that the Host is delinquent in filing the State Final Financial Report form,ticket manifest and payment of the total amount due FHSAA. 12. Participant Expenses. Schools shall be responsible for the transportation,lodging and meal expenses of their qualifying teams and individuals. 13. Corporate Partnership and Sponsorship. a. The FHSAA is under contract with a marketing company that administers a corporate partner/sponsor program on behalf of the FHSAA. The FHSAA,its marketing company and its corporate partners must be given the opportunity to provide product or services and ancillary supplies and equipment in the competition,participant,media and hospitality areas,and generally within the Facility for consumption or use by participating student-athletes and supporting team delegation,media and within hospitality areas. The Facility must cooperate with delivery and facilitation of supplied products,services,supplies and equipment. FHSAA corporate partners must be permitted to showcase and distribute their products or services in the Facility during the Event. b. The Host may solicit contributions(cash or in-kind)from local,regional or national companies to underwrite its expenses in Hosting the Event. Such"local sponsors": (1) Shall not be competitors of any FHSAA corporate partner. (2) Shall not be alcoholic beverage companies,tobacco companies, Florida High School Boys Volleyball State Championship Agreement Page 6 February 22, 2016 New Business 7-c 9 of 25 drug companies,pari-mutuels(excluding the Florida Lottery),casinos or organizations that promote gambling,adult entertainment establishments and services,athletic skills camps,recruiting and scouting services,or other companies that sell products or services incompatible with the educational dignity and propriety of the FHSAA and its member schools. (3) Shall not be designated as"title"or"presenting"sponsors of the Event. (4) Shall receive secondary billing to FHSAA corporate partners,and shall not be promised or granted any benefits that conflict with or exceed those granted by the FHSAA to its corporate sponsors. (5) Must be approved by the FHSAA,which reserves the right to review the agreements between the Host and its local sponsors[Exhibit C]. The FHSAA agrees that such approval will not be unreasonably withheld. c. The FHSAA is under contract with an official isotonic drink partner of the FHSAA. The official partner of the FHSAA shall provide sufficient amounts of drink mix,coolers and cups to the Host for use during the Event. No other isotonic drink mix,coolers or cups bearing commercial identification shall be visible or used in competition areas during the Event. 14. Property and Media Rights. a. The Event and all festivities and activities associated with the Event,including the official results of the Event,are the sole property of the FHSAA. The CVB shall not reproduce,market or otherwise distribute or publicly display said properties,except as set forth herein,without the permission of the FHSAA. b. The FHSAA retains all rights to the television broadcast or cablecast,radio broadcast, Internet broadcast or other broadcast,videotaping,filming and photographing of the Event and may,at its sole discretion,award any or all of these rights to third parties of it choosing. Nothing in this Agreement shall preclude the FHSAA from permitting live or delayed broadcast(s)of the Event in any market c. The CVB and the Facility shall waive any and all broadcast origination,videotaping, filming,photography and Internet fees,and shall grant free and full access to all media rights holders as needed. The Facility shall not charge the FHSAA or its media rights holders a fee in connection with the use of the Facility's existing power,Internet and/or lighting. The CVB shall pay any such fees. d. The FHSAA permits still cameras and handheld video cameras to be used by spectators at the Event so that they may record the Event for their own personal use—not for the purposes of commercial resale or public redistribution in any form. Each competing team shall be permitted to photograph or videotape for archival,coaching or instructional purposes only those contests in which it participates. Photographers and their equipment must be positioned so that they do not block the view of any spectator.The use of tripods, unipods,or similar mounting equipment is allowed in designated areas only.Whereas the use of flying"drones",for any purpose,will be strictly prohibited. 15. Protected Marks. "Florida High School Athletic Association",the FHSAA logo,the letters "FHSAA",the phrases"Florida High School Boys Volleyball State Championships","Florida High School Boys Volleyball Finals"and"FHSAA Boys Volleyball Finals",and other phrases and logos,including the official event logo(hereinafter collectively referred to as"the Protected Marks")are the sole property of the FHSAA. The Host will use the Protected Marks only in Florida High School Boys Volleyball State Championship Agreement Page 7 February 22, 2016 New Business 7-c 10 of 25 connection with promotions and conduct of the Event,and only after receipt of approval for each usage from the FHSAA. 16. Merchandising Products. a. The FHSAA has the exclusive right to sell products of the type licensed by the FHSAA at the Facility on the dates of the Event and the right to retain all proceeds from the sale of such products. The Host shall ensure that appropriate space within the Facility is provided the official event merchandiser(s)under contract with FHSAA to display and vend event merchandise and souvenir products. b. The Host agrees to adhere to FHSAA merchandising policies and procedures in place at the time of the Event. The Host shall not have authority to include financial terms regarding the sale of event merchandise or souvenir products as part of a facility fee or license. The Host shall not otherwise have authority to bind the FHSAA or the official event merchandiser(s)contracted by FHSAA regarding the sale of event merchandise or souvenir products. c. The Host shall not use or market or allow others to use or market any product or item using or bearing the Protected Marks without the advanced written approval of the FHSAA. No such merchandise or material shall be sold or distributed by anyone except as designated by the FHSAA. The Host and Facility may continue to sell during the Event any non-event-related merchandise that is normally sold in the Facility. d. The Host shall make its best effort to protect the FHSAA's Protected Marks,as wells marketing,media,merchandising and other rights that have been sold and shall involve the local authorities in its efforts. 17. Promotions. a. "Florida High School Boys Volleyball State Championships"is the official name of the Event. The FHSAA will create and provide to the Host the official logo for the Event. The official name and official logo,and none other,shall be used in all correspondence, promotional materials,marketing materials and advertising produced for and relating to the Event. b. The FHSAA agrees to assist the CVB in publicity and promotional programs designed to create interest in the Event. Prior to the Event,representatives from the FHSAA and the Host shall discuss plans for the promotional program. Any promotion or publicity expenses originated or provided by the FHSAA shall be at its own expense and like expenses originated by the Host shall be at its expense. c. The Host agrees to abide by FHSAA policies pertaining to Internet sites developed on behalf of the Host to promote the Event. The FHSAA shall have the right of approval regarding proposed Internet sites related to the Event. 18. Signage.Displays and Handouts. a. The FHSAA shall have exclusive authority over placement of Event signage,including official Event banners,FHSAA corporate partner banners and Host-secured local sponsor banners. The FHSAA shall not pay any royalty or fee to the Host or Facility for FHSAA signage commitments. The Host shall pay any such fee not waived by the Facility. b. The Host and CVB shall not permit any third-party company,organization,group or individual other than FHSAA corporate partners to set up booths,sell,distribute or demonstrate any products or services;or circulate promotional material of any kind(i.e. handbills,flyers,and memorabilia)in the Facility during the Event without approval of the FHSAA. Florida High School Boys Volleyball State Championship Agreement Page 8 February 22, 2016 New Business 7-c 11 of 25 c. The Host and CVB shall not allow any announcements,except those approved in advance by the FHSAA,or for public emergencies,over the public-address system during the Event. d. The CVB shall not use or permit others to use the"official"label in relation to any business,organization,group,product,service,function or activity,etc.,in conjunction with the Event without the approval of the FHSAA. 19. Medical Procedures. The Host shall ensure,for the Event: a. The presence of or planned access to a minimum of two(2)persons qualified and delegated to render emergency care to all ill or injured persons; b. The presence of or planned access to a physician for prompt medical evaluation of the ill or injured person,if warranted; c. Planned access to a medical facility,including a plan for communication and transportation between the Facility and the medical facility for prompt medical services, if warranted;and d. A thorough understanding by all affected parties,including the leadership of participating teams,of the personnel and procedures involved. e. There is a properly functioning automated external defibrillator(AED)available and easily accessible on site. 20. Media Arrangements. a. Seating and working space shall be provided for a minimum of ten(10)persons,which shall include seating for not less than eight(8)credentialed print media representatives and two(2)media operations staff. All work areas shall be properly lighted. Access to reliable high-speed wireless Internet and electrical power must be available at each seat. A photocopy machine capable of making a minimum of thirty(30)copies per minute, with adequate toner and paper,must be available for use during the Event. b. One(1)separate booth/broadcast area in clear view of the competition court shall be accessible by an approved outlet for televising and/or online streaming the Event. The booth shall be properly lighted and have access to electrical power(110 AC)and hardwired high-speed Internet. (1) The potential construction of platforms and other facility alterations requested by an approved television and/or radio outlet,and approved by the Facility management,shall be done at the expense of the outlet. The outlet may install,maintain and remove from the Facility and the surrounding premises such wires,cables and apparatus as may be necessary for the broadcast of the Event,provided,however,that such items shall not damage or substantially interfere with the use of the Facility or with any of the means of ingress or egress thereof. It shall be the sole responsibility and expense of the outlet to return the Facility to its original condition upon the conclusion of the Event. c. The Host shall establish within the facility a room where media representatives can conduct postgame interviews with players and coaches. This interview area may be in an existing room provided it is secure from spectators and other unauthorized individuals. Tables and chairs must be provided in the media interview area and it should be situated classroom style with approximately six(6)chairs and a table,facing an audience of approximately ten(10)chairs.Team benches,warm-up courts,and team dressing/locker rooms shall be closed to all media representatives. Florida High School Boys Volleyball State Championship Agreement Page 9 February 22, 2016 New Business 7-c 12 of 25 21. Hospitality. The Host shall make arrangements for a hospitality area during the Event for members of the local organizing committee,the event staff,the FHSAA staff,the FHSAA Board of Directors,tournament officials,judges,credentialed media representatives,and credentialed guests. Both an afternoon and evening meal shall be served in this area on each day of the Event (or as the schedule permits). Snack foods such as soft drinks,bottled water,chips,cookies,etc., shall also be provided in this area throughout the Event. 22. Participant Selection. Responsibility for the determination of participating teams shall rest solely with the FHSAA and its state championship series qualifying process. The Host agrees not to hinder or attempt to influence in any way the determination of participants. 23. Housing. a. Each school qualifying a team to the Event shall be responsible for making the housing arrangements for its team and other members of its official traveling party. The Host, however,each year shall identify to the FHSAA each hotel property in the Host community that has committed to providing accommodations to participating schools at its best-possible rate for two(2)person and four(4)person occupancy during each week of the Event. Each year,the Host shall identify at least two(2)hotels in the host community with rates at or below the current U.S.General Services standard per diem rate for Florida,during the weeks of the Event. b. The CVB,upon consultation with the FHSAA,shall determine an official headquarters hotel in which the FHSAA staff,contest officials and credentialed news media representatives may be housed during the Event.The FHSAA will control the rooms in these blocks and no reservations shall be made within this room block without the prior approval of the FHSAA. (1) The CVB shall block and provide a total of ten(10)complimentary room nights for the FHSAA Staff,Officials,and/or Board Members to be used from the Thursday night preceding the event through the Sunday morning of the event's conclusion.The cost of these rooms to be at the expense of the CVB. (2) An additional three(3)rooms shall be blocked at the same hotel and nights for use by additional FHSAA Staff or representatives at the lowest negotiated rate possible.The cost of these rooms to be at the expense of the FHSAA or its representatives. 24. Mementos. a. The FHSAA shall provide to each participant in the Event(student-athletes,coaches and officials)a commemorative memento. b. The CVB shall submit to the FHSAA for its approval any mementos(whether purchased or donated)to be provided by the Host to student-athletes and coaches of the participating schools to commemorate their participation in the Event and their visit to the host community. The mementos shall bear(by imprint,screen print,embroidery,heat transfer or other method)the official event logo. The company,or companies,affixing the official event logo to the mementos shall secure a restricted license from the FHSAA to reproduce FHSAA marks for this purpose. For this purpose only,the FHSAA shall waive any licensing and royalty fee that normally would be assessed. 25. Awards. Florida High School Boys Volleyball State Championship Agreement Page 10 0 February 22, 2016 New Business 7-c 13 of 25 a. Team and individual awards for the champion and runner-up teams shall be provided by the FHSAA vendor and shipped by its award vendors so that they are received by the Host not less than(10)days in advance of the Event. The CVB shall inspect all awards upon delivery and shall notify the FHSAA Office of their receipt,as well as any damage, defects or shortages found during their inspection. b. No additional awards are to be presented in connection with the Event,except recognition or appreciation awards,with approval by the FHSAA,may be presented by the Host to organizations or individuals that have made significant contributions to the development and/or management of the Event. Any such presentations must be separate from and cannot occur in sequence with the presentation of the official awards at the conclusion of the finals event. 26. Food and Beverage Concessions. a. Food and beverage concession services shall adequately support the number of spectators anticipated during the Event. Concessions shall be sold at costs comparable to the most favorable price for spectators during other events held at the Facility. b. No alcoholic beverages,including beer and nonalcoholic beer,or tobacco products shall be sold or dispensed for public or private consumption anywhere in the Facility,or on Facility property,prior to or during the conduct of the Event. "Prior to"as used herein means the period of time beginning with the opening of turnstiles for public entrance into the Facility. 27. Staff Apparel. a. Apparel such as shirts,t-shirts,jackets,vests or caps issued by the CVB to event staff and personnel to be worn as a uniform during the Event,if affixed with the FHSAA logo or official event logo,must have the total design approved,in writing,by the FHSAA. The supplier,if not the FHSAA's official merchandiser,shall secure a restricted license from the FHSAA to reproduce FHSAA marks for this purpose.This provision shall not apply if the Host can secure such uniform apparel from another supplier by means of donation or sponsorship,subject to FHSAA approval. b. Facility employees,if not attired by the Host,shall wear their employer-issued uniforms. 28. After-Action Meeting. Representatives of the HOST and CVB,the LOC,the Facility and the FHSAA shall hold an after-action meeting to review the Event and discuss plans for making any necessary adjustments and improvements to its operation for subsequent years and/or the possibility of extending the Agreement. This after-action meeting shall be held within thirty(30) days of completion of the Event. 29. Liability Insurance/Responsibility. a. The Host shall be responsible for procuring and maintaining a comprehensive general public liability insurance policy from a carrier with an A.M.Best rating of A(excellent), VII,or better covering the Host against claims arising out of or in connection with the performance of this contract for bodily injury,personal and advertising injury or property damage with combined single limits of at least one million dollars($1,000,000.00)per occurrence and four million dollars($4,000,000.00)general aggregate,which may be satisfied by combining the general aggregate limits of the policies of both the Host and the Facility. Not less than sixty(60)days prior to the Event,the Host shall furnish to the FHSAA a certificate(s)of insurance showing such coverage. If the Facility requires additional insured status,the Host will provide that coverage. Florida High School Boys Volleyball State Championship Agreement Page 11 0 February 22, 2016 New Business 7-c 14 of 25 b. The Host agrees to be fully responsible for its acts or its agents' acts when acting within the scope of their employment and agrees to be liable for any damages resulting from said acts. Nothing contained in this Agreement is intended to serve as a waiver of sovereign immunity as to third parties by the Host for claims to which sovereign immunity may be applicable. Nothing shall be construed as consent by Host to be sued by third parties in any manner arising out of any contract. c. The FHSAA agrees to be fully responsible for its acts or its agents' acts when acting within the scope of their employment and agrees to be liable for any damages resulting from said acts. Nothing herein shall be construed as consent by the Host to be sued by third parties in any manner arising out of any contract. d. The FHSAA agrees to indemnify,and hold harmless Collier County and any of its officers,and employees from any and all liabilities,damages,losses,and costs,including but not limited to,reasonable attorneys'fees and paralegals' fees,to the extent caused by the negligence,recklessness,or intentionally wrongful conduct of the FHSAA or anyone employed or utilized by the FHSAA in performance of this Agreement.This indemnification obligation shall not be construed to negate,abridge or reduce any other rights or remedies which otherwise may be available to an indemnified party or person described in this paragraph.This section does not pertain to any incident arising from the sole negligence of Collier County. 30. FHSAA's Representation. The FHSAA represents and warrants that: a. It is the owner of the Event and has the unencumbered right and authority to execute this Agreement and perform its obligations hereunder and to grant the rights set forth herein; and b. The making of the Agreement does not violate any agreement or contract existing between the FHSAA and others. 31. Host's Representation. The Host represents and warrants that: a. It has the authority to commit the Facility and parking lots to the terms and conditions set forth herein,and has the unencumbered right and authority to execute this Agreement and perform its obligations hereunder, b. It will not knowingly harm,misuse or bring into disrepute the good name of the FHSAA, the Event or the Protected Marks pertaining thereto; c. It will not create any expenses chargeable to the FHSAA without the prior written approval of the FHSAA;and d. The making of this agreement does not violate any agreement or contract existing between the Host and others. 32. Relationship of Parties. No officer,employee,agent or independent contractor of either party,or their respective subsidiaries or affiliates,shall at any time be deemed to be an employee or agent of the other party for any purpose whatsoever,nor shall this Agreement be deemed to create a relationship of principal and agent,partnership,or joint venture between the parties hereto,and the parties shall use their best reasonable efforts to prevent any such misrepresentations. Neither party shall have any authority to make binding commitments on behalf of the other party except provided herein. Neither party shall have any authority or power to incur indebtedness or liability of any kind on behalf of or in the name of the other party except herein expressly authorized and permitted. Florida High School Boys Volleyball State Championship Agreement Page 12 0 February 22, 2016 New Business 7-c 15 of 25 33. No Third Party Beneficiaries. The parties expressly acknowledge that it is not their intent to create or confer any rights or obligations in or upon any third person or entity under this Agreement. The parties agree that there are no third party beneficiaries to this Agreement and that no third party shall be entitled to assert a claim against any of the parties based upon this Agreement. 34. Impossibility Clause. a. The FHSAA,the CVB,and the Host shall have the right,at its election,to suspend the running of the term of this Agreement,and the obligations of the FHSAA and the Host hereunder,upon written notice to the other party,if as a result of an act of God, hurricane,earthquake,flood,lightning,water damage,unusually severe weather conditions,accidents to or failure of equipment or machinery,fire,labor controversy, riot,civil commotion,act of public enemy or major upheaval,law,enactment,rule,order or act of any government or governmental instrumentality,failure of technical facilities, failure or delay of transportation facilities,illness or incapacity,or other cause of a similar or dissimilar nature not reasonably within the control of the Host or FHSAA or which the Host or FHSAA could not by reasonable diligence have avoided(each such act specified herein shall be referred to as a"force maj cure event")without the FHSAA or Host bearing any liability hereunder. b. If the FHSAA is the sole cause of cancellation or has solely decided to cancel,the FHSAA shall reimburse the Host and CVB for any and all documented expenses that have been incurred at the time of cancellation and are directly related to the Host's and CVB' s obligations and responsibilities hereunder. c. If the Host is the sole cause of cancellation or has solely decided to cancel,the Host shall exercise it best efforts to assist the FHSAA with relocation of the Event. The Host further shall reimburse the FHSAA for any and all documented expenses incurred by the FHSAA that are directly related to and are the result of the relocation of the Event. 35. Nonobservance of Agreement. If either the FHSAA or the Host fails to perform any of the terms and conditions of this Agreement and such failure or breach shall not be cured within thirty(30) days of giving written notice thereof,the other party shall have the right to terminate this Agreement and/or to exercise any and all rights and remedies provided by law or in equity. 36. Severability. In case one or more of the provisions contained in this Agreement shall for any reason be held to be invalid,illegal,or unenforceable in any respect,such invalidity, illegality,or unenforceability shall not affect any other provision hereof and this Agreement shall be construed as if such invalid,illegal,or unenforceable provision had never been contained herein. 37. Notices, Notice by a party under this Agreement shall be deemed given when the same shall have been mailed,provided the same is mailed registered or certified,return receipt requested,and the postage is prepaid,addressed to the other party at the address first hereinabove written,or to such other address as the party may have subsequently furnished in writing to the other for this purpose. 38. Enforcement. In the event either party is required to enforce any of the provisions of this Agreement,the non-performing party shall pay all costs and expenses incurred by the other party in such enforcement,including reasonable attorney's fees and costs whether incurred Florida High School Boys Volleyball State Championship Agreement Page 13 0 February 22, 2016 New Business 7-c 16 of 25 before suit is filed,during trial court proceedings,arbitration proceedings,appellate court proceedings,or any other proceedings. 39. Compliance with Laws. Each party shall comply with all applicable Federal and state laws, codes,rules and regulations in performing its duties,responsibilities and obligations pursuant to this agreement. 40. Controlling Law and Venue. This Agreement shall be governed by,construed and enforced in accordance with the laws of the State of Florida. Exclusive jurisdiction and venue for all matters relating to this Agreement shall be on the county of Aittehts4,State of Florida,and the parties hereby agree and consent to such jurisdiction and venue.\Cdti 41. Public Records. Each party shall maintain its own respective records and documents associated with this Agreement in accordance with the records retention requirements applicable to public records. Each party shall be responsible for compliance with any public documents request served upon it pursuant to Section 119.07,Florida Statutes,and any resultant award of attorney's fees for non-compliance with that law. 42. Preparation of Agreement. The parties acknowledge that they have sought and obtained whatever competent advice and counsel as was necessary for them to form a full and complete understanding of all rights and obligations herein and that the preparation of this Agreement has been their joint effort. The language agreed to herein expresses their mutual intent and the resulting document shall not,solely as a matter of judicial construction,be construed more severely against one of the parties than the other. 43. Assignment Precluded. This Agreement may not be assigned or transferred in whole or in part without the written consent both parties. 44. Captions. Titles or captions of sections or paragraphs contained in this Agreement are intended solely for the convenience of reference,and shall not serve to define,limit,extend, modify or describe the scope of this Agreement or the meaning of any provision hereof. 45. Counterparts. This Agreement may be executed in one(1)or more counterparts,each of which shall be deemed an original and all of which taken together shall constitute one(1)and the same instrument. 46. Final Approval. This Agreement shall not be binding upon the FHSAA unless and until it is duly executed by the FHSAA Executive Director,and shall not be binding upon the Host until executed by its authorized representative. 47. Entire Agreement/Modification. This Agreement,including all attachments,appendices and addenda,constitutes the entire understanding of the parties as to the matters described herein and supersedes any and all prior or contemporaneous agreements,understandings and representations (whether written or oral)relating in any way to the subject matter hereof. This Agreement may not be amended or modified in any respect except by any express agreement in writing,executed by both parties. Florida High School Boys Volleyball State Championship Agreement Page 14 0 February 22, 2016 New Business 7-c 17 of 25 48. Survival. The obligations of both parties as written in the terms and conditions of this Agreement shall survive the termination or expiration of this Agreement until which time the obligations of each party have been fulfilled. 49. Necessary Acts. Each party hereto agrees to perform any further acts and to execute and deliver any documents that may be necessary or convenient to carry out the provisions of this Agreement. 50. Miscellaneous. When necessary for appropriate meaning,a plural shall be deemed to be the singular and singular shall be deemed to be the plural. 51. Authority. The Host,the CVB,and the FHSAA,having accepted this Agreement,including its terms and conditions and all amendments agreed to and initialed by both parties;each of the undersigned,as a duly authorized representative of either party,individually warrants that he or she has full legal power to execute this Agreement on behalf of the party for whom he or she is signing,and to bind and obligate such party with respect to all provisions contained in this Agreement. IN WITNESS WHEREOF,the parties hereto have caused this Agreement to be executed by their duly authorized officers on the day and year first hereinabove written. ATTEST: FQR HOST&FACILITY DWIGHT E.BROCK,Clerk BOARD OF COUNTY COMMISSIONERS,COLLIER COUNTY,FL By' By Date Chairman Approved as to form and legality Assistant County Attorney GOLDEN GATE HIGH SCHOOL By Date Pete Seitz,Activities Director FOR FHSAA FLORIDA HIGH SCHOOL ATHLETIC ASSOCIATION,INC. By Date Dr.Roger Dearing,Executive Director Florida High School Boys Volleyball State Championship Agreement Page 15 0 February 22, 2016 New Business 7-c 18 of 25 "Exhibit A" FHSAA State Final Financial Report Form(Form FN4) Florida High School Boys Volleyball State Championship Agreement Page 16 02) February 22, 2016 New Business 7-c 19 of 25 Florida High School Boys Volleyball State Championship Agreement Page 17 February 22, 2016 New Business 7-c 20 of 25 • F.N4 /11 Flurida Nigh School Athletic Association FHSAA State Finals Financial Report Form (page 1 of 2)Revised 02:14 '11.f'II AID volm a:,..1 EA:.3 tvoxv.:1 nue I 16.4...(01-.:w■ Al n.,10..42,drys c..".:x awn:icor or aTt ow r.,,.....I. swami.i116 Ow fupww■sW r1SA.A.late Seim ran iicre I of;--. NI II:H.fl IA .191 NW kr.::Ilse.C lima Ale.rl l'tilIS If...18., mmt•i...lsoio.i.au No Q,W Lot•Infir:VI I:r.r:rot.•sp ainrItNcss: I I:,.I Orgwri:ns ial: Reveauts: t.rxr71'ticket irdec;14 3:x.adrosiax_.,..k.p to 421 orirx Nylik. 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" -I- Florida High School Boys Volleyball State Championship Agreement Page 18 e February 22 2016 New Business 7-c 21uf25 F N 4 ` pkwiti»High School Athletic aexcwcou Rorer!021•4 FHSAA S�� �n� ��Nn�� �rm0�eo�� IF rtiSAA Offtscsmin X alesaat diso al iks.~mpl^ow/IIK;vac Rim most bli n.,to.=amUnites ■ Pa.na*,**~=,m*=nur km,commission. _ 121t.Emu mongol _ - _ • /aP4K in"litms atero,~, I IL»Vidaltwasat° -. .-. � _..3 12e`nm"*14isettn. - --_-_-_-_--_ - - _ --�---_-o ^xvmiley&D~_�_-_'_-_'_-_ u»w,^ho"a"to"=^,- ___.% "2.w,*os"olle"°ti*°l.c+`_-_-_'_-_'--_ _ --.-----_-_-_- S. __ s�� _____�_ ________ _-� sum,°siu=°u"=rk!. _II____ /s,.v**~�,*==o��° ' _'--_-'_-_� mm°�` - _---_�_-_'-- _----_-_--- _ _^____� u^u�� _-__ /2��^�*�ma���"mm°_ __'.-.---_---- - __-'----'-'-' --- 12^Mention!worm* ---_.--_---'... _ __ _ _, or^"tei^m _--_—_-- --_'_--.-_ _ _�--�_--_-1, 1A*00^4~.:IL adtr- --_-_ - -- ---_-_� _ --'_-_-_--'_� nwn;rmw"oft=who=^=i. - $_-'---_�--'v --' ^.,rowsn^°mil r~"musie"tir° 1St wovi°ontyro-mins TV3 _ 5 ww�*°--_-----_--� --.--�_-_--__� ___'_`._-_' - ^ I4:,..mntiwi.___ - _ _____ /4i.ElliNs'iixm.x. _ . _ ootho,cspern= /x`ear hq"oWy/__ /n`CrIte,(Twill Me."urw^X.^/ _ ' m^TOTAL ESTIMATED^nPSvwn.sits(add lion 10 limn* v| | 17.ns PROFIT ww*urmm.t.tumieL Dim°minus Ike w _-..... __ IS.oxm^nmmw="oh=^ ---- wtotihr"sk*bdi=Druxum+°^_ r^,109rnns MORE.__-_'-- _-_- _____-__~~ __v| / Mitoottof nwtollsonilln1 by: ' / "°*� ' __- » = r ue — _— ==^ -:' 1 Florida High School Boys Volleyball State Championship Agreement Page 19 E.) � � February 22, 2016 New Business 7-c 22 of 25 "Exhibit B" FHSAA State Series Pass Gate Log(Form AT10) Florida High School Boys Volleyball State Championship Agreement Page 20 February 22, 2016 New Business 7-c 23 of 25 AT 10 noridd11401 Sdost,1 Athletic Association Revised Oft112 F'HSAA State Series Contest Pass Gate Log je;DJ this rxtt tett Ktoebirxmlaktel ce a.t11.3AA Sim:•er w.r....ora• k irk 11,t61 curio 1.bsills: illea it et nr.:1•601 h nr.S.SA&fix WSW 30 arlatt CPS Mlle ara-teur At.e Altai 4 void Le-A.7F %OAT ST 4TTett7M11 n..,:msacelSk:,fit)en4 1 NZ 1.11111::4111.tio t Fete ram.•63.. IN TN5. Page of s:sp).,-.1s2=loco: Spxt, C,..4.;_fi.114_131..0 rItttiiktmon• t I I IA; LSI • 1%1 i : IA: 1>01t, We: i thott.i•ka:1• Lek stmemo r-18.1.0.•la al Neu Hatt: : tittSons Name Position 117e of PASO Pass No. Sigaatare 'NW VOI1011) WASCI1001 .,TISIA,A State Sok% ill neviA 11.t.prlatlyal.At). Iliallest.media.do Saw Alerin, comb.ete.'! 3 5 •••■ • 1 e.! 11 12 14 I i 16 IS Florida High School Boys Volleyball State Championship Agreement Page 21 February 22, 2016 New Business 7-c 24 of 25 "Exhibit C" Local Venue Sponsorship Information - FHSAA State Championship The Host may solicit contributions(cash or in-kind)from local,regional,or national companies to underwrite its expenses in Hosting the Event.Such"local sponsors": • Shall not be competitors of any FHSAA corporate partner • Shall not be alcoholic beverages companies,tobacco companies,drug companies,pari-mutuels (excluding Florida Lottery),casinos or organizations that promote gambling,adult entertainment establishments and services,athletic skills camps,recruiting and scouting services,other companies that sell products and services incompatible with the education dignity and propriety of the FHSAA and its member schools. • Shall not be designated as"title"or"presenting"sponsors of the Event. • Shall receive secondary billing to FHSAA corporate partners,and shall not be promised or granted any benefits that conflict with or exceed those granted by the FHSAA to its corporate sponsors. • Must be approved by the FHSAA,which reserves the right to review the agreement between the Hosts and its local sponsors. The FHSAA agrees that such approval will not be unreasonably withheld. Defining,Def nin ,\ioro% t q H P Minor Sponsor—sponsor that is interested in a specific single event item(i.e.table,banner,PA announcement,etc.). Suggested pricing for single event items available to local sponsors: FHSAA State Series Sports: Level 1 Bowling(B&G),Golf,Weightlifting(B&G),Tennis Flag Football(G),Volleyball(B),Water Polo Level 2 Cross Country,Swimming&Diving,Volleyball(G), Soccer(B&G),Softball,Lacrosse Level 3 Wrestling,Track&Field(B&G) Baseball,Competitive Cheer Level 4 Football,Basketball(B&G) Florida High School Boys Volleyball State Championship Agreement Page 22 0 February 22, 2016 New Business 7-c 25 of 25 Single Event Sponsorship Opportunities: 15-second PA Announcements at State Finals Level 1 Level 2 Level 3 Level 4 $300.00 $500.00 $750.00 $1,250.00 4 x 8 Banner Displayed at State Finals Level 1 Level 2 Level 3 Level 4 $200.00 $250.00 $300.00 $400.00 One 8 ft Table at State Finals Level1 Level2 Level3 Level4 $500.00 $1,000.00 $2,000.00 $3,000.00 30-second Jumbotron Ad Level 1 Level 2 Level 3 Level 4 $1,000.00 $2,000.00 $3,000.00 $4,000.00 Any specialty requests must be discussed,reviewed,and approved by the FHSAA. Major Sponsor—sponsor that is interested in higher value benefits that may fall under time sensitive items(ad in souvenir program,BHSN Commercial time,logos associated with an event,etc.)or certain benefits that would be on par with title or presenting sponsorship benefits. Major sponsor benefits and requests must be reviewed and approved by the FHSAA. 4)u tl1in€ =s The Host must provide ample time for FHSAA review of all minor and major sponsors. See below for deadlines: Boys Volleyball-2016 • Major Sponsor Deadline:April in,2016 • Minor Sponsor Deadline:April 22nd,2016 Boys Volleyball-2017 • Major Sponsor Deadline:March 31n,2017 • Minor Sponsor Deadline:April 21g,2017 Florida High School Boys Volleyball State Championship Agreement Page 23 0 February 22, 2016 Old Business 8-a 1 of 7 TDC EXECUTIVE SUMMARY Tourist Development Tax Quarterly Financial Review OBJECTIVE: Review revised tourist development tax fund balances for Q 1 FY 16. CONSIDERATIONS: The financial position of all funds that the Tourist Development Council (TDC) oversees is reviewed on a quarterly basis in accordance with County Ordinance 92-60. The attached spreadsheets outline the position of each of our funds for the 1st fiscal quarter of FY 16. The tourist tax funds are in balance. The FY 2016 1s`quarter Budget to Actual Report presents the budget and actual activity recorded in the Collier County accounting records for October through December 2015. All expenditures are in line with the FY 16 budget. This report does not reflect the fiscal year closeout adjustments, but is an accurate report as prepared by the County Budget Office staff as of September 30, 2015. Most of the variances from the adopted budget amounts are due to those final adjustments not being made as yet. FISCAL IMPACT: This item is for review and comment with no financial impact. RECOMMENDATION: Staff requests the TDC review the Q 1 FY 16 Financial Report. 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LO — A N o °). 000. coc000 0N000QN— O) (0000n0 `ro .0 4 - I— O O T- T- O O t f) O O O O O M N O O O O O N O N Rs co V C — W t» OON- N T- 00 � r0 V' 000ON N00001- ONO T- C N J I _ IT N C C U) 0 0 C w > O CO O a) N co O o a) .2 T6 c a� E (...2 .0 Q- O cn ca ca Z w O a C co 14 F E 0 0 a 2 � 4) co 0 a`) °a ° ces CO � � N c E 0515 -c ° 800):«; > (1) ?_ p c_a °O c "5. cn � La-z- � _co ci 0 o_ u) ,_ cros 03 -Em 'E ` 0 a) E " 2 -a u8i .. 2 °0 o E c � � co aQ ¢ aaDUUU000UJIL (� 2 � � OOCC CO OF- F-- 55 F- z CO I oo N rn o / ao t!p (4.) 0 ~ W U cr a. 2 w Q C9 w w 0 LL z r• 0 con 1.1 i k T e I O February 22, 2016 Tourism Staff Reports 10 a-g DIRECTOR ACTIVITIES 1 of 44 January- February 2016-Jack Wert PERIOD AT A GLANCE # Advocacy Contacts 2 #Travel Industry Contacts 18 Number of Tourism Industry Events & Promotions 15 Number of PR Interviews 3 Number Trade Shows/Conferences 2 Advocacy • Legislative Hearings on Tourist Tax usage expansions • DMAI Advocacy Committee meeting Tourism Industry • Meeting with Naples Grande Sales Consultant on new Intl. initiatives • Meeting with Blue Zone Committee representatives on wellness initiatives • Meeting with Superior Small Lodging rep on possible inclusion of our small hotels in the program • Meeting with vendor on preliminary findings on facilities needs study • Attended Cultural Carnival event at Marco Museum • Attended DMAI Foundation event. Met with National Parks Director and representatives of Everglades National Park on future promotional events • Attended DMAI Board of Directors meeting representing the Destination Accreditation Board • Welcome remarks at opening of Everglades Seafood Festival in Everglades City • Attended Marco Museum Windows & Doors event • Met with Go Rentals team on new luxury auto rentals at Naples Airport • Attended ADRIAN Awards in New York to accept 10 awards (5 gold; 3 silver; 2 bronze) for destination advertising and promotion excellence Trade Shows/Tourism Industry Conferences • Destinations Showcase-Washington DC. o Met with 6 National Association meeting planners on possible future meetings in our area. No RFP's, but two leads for future business. Trade Shows/Tourism Industry Conferences Cont. • Routes Americas Airline conference in San Juan. 1 February 22, 2016 Tourism Staff Reports 10 a-g o Met with 12 airline representatives on future service to Fort Myers and to Naples 2 of 44 Public Relations • Chubb Classic Media event-Tommy Bahamas and Naples Pier • Elite Airways new flights to Naples Press Conference • Attended CAT 15th Anniversary event Promotional Activities • Meetings with Elite Airways team on sales initiatives in New York market • Meeting with FBU team on 2016 event deliverables • Attended First Tee Welcome event at Chubb Classic as title sponsor of this event • Presented winner trophy for First Tee event at Chubb Classic 2 February 22, 2016 Tourism Staff Reports 10 a-g GROUP MEETING SALES REPORT 3 of 44 Debi DeBenedetto—Group Sales Manager February 2016 PERIOD AT A GLANCE Number of Meeting Planner Contacts 44 plus in office plus event contacts 83 Texas Plus data bases gathered contacted for Lunch & Learn Number of RFP's Collected/Distributed 38 Rfp's distributed worth over$21.8 million EOC and 21,764 room nights Number of RFP's to Contract 9 booked groups Total Room Nights/Econ. Impact for Period booked 5022 Room nights booked#3,347,827.37 EOC Number of RFP Enhancement(RFPE) Requests 5 new requests Number of RFPE's to Contract 2 booked with 7 lost Number of FAM's/Sites 4 sites, U Tangle, SIRVIA, Danfoss, HB 2 Sales missions Dallas/Plano and Houston Texas Number of Shows Attended 2 Trade Shows Attended • Luxury Meetings Summit Dallas with 85 planners attending in 5 minutes sessions over 3 hours and a luncheon • Luxury Meetings Summit Houston with 65 planners attending in 5 minute sessions over 2 1/2 hours and a luncheon • HSMAI CVB update for SW Florida Event attended in Ft. Lauderdale • SITE board installation attended Ft. Lauderdale • Elite Press Conference attended Sales Activities this Period • Sales mission planned locally Lunch& learn had 7 Rsvp and much planning but had to cancel last minute due to Storm weather on Jan. 27th • Sales mission dinner party event in Plano—8 planner attendees • Sales mission dinner party event in Houston—8 planner attendees and 1 spouse • CVB sales Upcoming Major Events/Trade Shows • Registered for Social Media Conference in march • Planning for IPEC March 3 February 22, 2016 Tourism Staff Reports 10 a-g 4 of 44 • Ultra Luxury Summit site scheduled for March 1 with Marriott Marco Island • Global Alliance sponsorship and conference planning with post Fam for July • Updates gather of info for new Meeting planner flyer update • FSAE Executive lunch for April registered to sponsor with hotel partners 4 February 22, 2016 Tourism Staff Reports 10 a-g 5 of 44 TRAVEL INDUSTRY&LEISURE MARKET SALES REPORT—Claudia Cianfero February 2016- PERIOD AT A GLANCE Number of Travel Agent Contacts 15 Number of Tour Operator Contacts 68 Number of FAM's/Site Visits 1 Number Trade Shows Attended 2 EVENTS RECAP Show Name: Florida Huddle Location:Tampa, FL #Appointments-39 Trends/Comments: Business is good in the Paradise Coast. Most operators reported an increase year over year-ranges from 2%to 25%. Any negative reporting is due to being closed out in season. USA continues to be#1 producer to Paradise Coast,followed by UK and then Germany. Argentina is showing great numbers in the area as well. For HotelBeds it is the third producer, ahead of Germany. Argentina—1313 RN's Germany- 1118 RN's Show Name: NTA—TREX#16 Location: Atlanta, GA #Appointments-24 Trends/Comments: First time attending this show. There is much interest in the Paradise Coast as these tour operators are staying in Fort Myers and only passing through Naples on their way to the Everglades and Ft. Lauderdale/Miami. Appointments consisted of educating operators as to what we have to offer that is different than Ft. Myers. Follow up with Visitor Guide. Need to develop suggested itineraries. FAM Trips • DERTOUR Hungary—15 Travel Agents were in the destination Jan 23—25, 2016. 5 February 22, 2016 Tourism Staff Reports 10 a-g 6 of 44 PUBLIC RELATIONS&COMMUNICATIONS REPORT-JoNell Modys JANUARY 1—FEBRUARY 15,2016 PERIOD AT A GLANCE Number of Media Submissions from CVB 251 Number of Journalists Hosted 6 Number of News Releases Written by and/or 5 Issued by CVB Elite Airways New Service Routes America Destination Profile Michael Obyc Joins CVB Sports Marketing HSMAI Adrian Awards New for 2016(media missions) Total Media Impressions TBD—Awaiting approval of media monitoring service agreement Top Projects Florida Huddle (International) Media Marketplace VISIT FLORIDA NYC Media Reception U.S. Open Pickleball PR Planning 1st China Press Trip Planning—Partnering With VISIT FLORIDA& Ft. Myers/Sanibel Updates to Editorial/Marketing Image Library Mangrove Madness Outdoor Media Event with Outdoor Product Corporate Reps PR Planning Top Media Placements • National Geographic Channel—National Parks documentary series, Everglades National Park episode • Florida Tourism Marketing Today(FADMO statewide newsletter)—Destination Update • The News-Press (Ft. Myers)—Take Fido on Pet Friendly Adventure—Collier Tourism column by JoNell Modys • Gulfshore Business—Special section on Naples Municipal Airport with Jack Wert • 36 Placements in Local, Regional, National Media—Elite Airways new service at Naples Municipal Airport;team effort with Elite, CVB, LHA • Vacationldea.com—26 Best Things to Do in Naples, post of article pulled highest organic post in early February on Facebook • Travel+ Leisure (print)—74 Getaways to Make You Love Winter; Naples getaway from Miami portion result of CVB direct, long-term contact with writer, personally escorted his visit • Thrillest—Paradise Coast Flight and Hotel Deals—result of CVB January 2015 FAM • America Journal—Top German travel magazine; Feature on Finding Balance features Everglades City escape, kayak Big Cypress, swamp walk, etc. Result of CVB FAM. 6 February 22, 2016 Tourism Staff Reports 10 a-g 7 of 44 Media Visits to Destination • USA Today—Annette Thompson • Working Mother—Liz Amore • Grande Magazine (Canada)—Blair Quinn • Le Journal de Montreal—Marie Poupart • Palate Exposure—Ilona Thompson • Crazy in the Rain—A.Vawser 7 February 22, 2016 Tourism Staff Reports 10 a-g DIGITAL&SOCIAL MEDIA REPORT 8 of 44 February 2016 PERIOD AT A GLANCE Twitter Accounts Posts 473 posts with 9,993 interactions by 9,294 unique users. Regular Twitter Chat activity with @ParadiseCoast main destination account. Facebook New Likes 790 new page fans. 19,624 total likes as of mid-February. One of the top organic posts was our share on 2/4/16 of the article by Vacationldea.com—26 Best Things to do in Naples, Fla. Instagram Posts 17 posts with 55 followers gained. 1,194 total likes *New growth initiative launched—"InstaMeet" event at Naples Botanical Graden with invited local Instagram influencers to reward them for their many posts of local imagery and encourage sense of community.To continue at other locations. E-Newsletter Open/Click Thru Rates >Consumer Escapes Enews-January: New Year- New You. Active and relaxing choices to start your new year off in the Paradise Coast. 75,000 sent; 15.68%open rate; 1.78%click through rate >Golf: Golf in paradise, play where the pros play. 100,000 sent; 16.38%open rate; 1.8%click through >Meetings: Latest meetings news. 12,369 sent; 14.80%open rate; 1.7%click through Highlights of e-newsletter themes/target markets • Consumer Escapes Enews-January: New Year-New You.Active and relaxing choices to start your new year off in the Paradise Coast. 75,000 sent; 15.68%open rate; 1.78%click through rate • Golf: Golf in paradise, play where the pros play. 100,000 sent; 16.38%open rate; 1.8%click through • Meetings: Latest meetings news. 12,369 sent; 14.80%open rate; 1.7% click through Website Enhancements • Upgraded Website Home Page with the ability to include Video in the main carousel display panels. • Began Content Audit of Paradise Coast.com Website • Refreshed Website Home page to coincide with Paradise Advertising/ Paradise Coast Branding. • Over 50 listing updates, new events, event boosting, etc. by PR mgr 8 February 22, 2016 Tourism Staff Reports 10 a-g 9 of 44 SPORTS MARKETING REPORT- Parker Medley& Michael Obyc February 2016 PERIOD AT A GLANCE # EVENTS(January 2016) #ATTENDEES #ROOM DIRECT VISITOR NIGHTS SPENDING 7 10,550 4,633 $3,250,000.00 Event Analytics Event Name Event Dates #Attendees #Room Nights Direct Spending InfoSport Inc.Soccer 1/3/2016- 350 203 $262,500.00 Combine 1/7/2016 NFHCA Top Recruit 1/8/2016- 2,600 2,475 $963,000.00 Winter Blast 1/10/2016 HITS Triathlon 1/9/2016- 1,600 700 $585,500.00 1/10/2016 Kelme Cup (1st Weekend) 1/16/2016- 2,500 1,880 $600,000.00 1/17/2016 Chase Life Wrestling 1/22/2016— 400 150 $90,000.00 Invitational 1/23/2016 Kelme Cup (2nd Weekend) 1/23/2016— 2,000 1,057 $487,500.00 1/24/2016 Kelme Cup(3rd Weekend) 1/30/2016— 1,100 643 $262,500.00 1/31/2016 Comparison Report January 2015 January 2016 Change Number of Events 6 7 1 (15% Increase) YTD Events 6 7 1 (15% Increase) Monthly Attendees 10,850 10,550 -300(2% Decrease) YTD Attendees 10,850 10,550 -300(2% Decrease) Monthly Room Nights 3,125 4,633 1,508 (48% Increase) YTD Room Nights 3,125 4,633 1,508 (48% Increase) Monthly Est. Direct Spending $3,067,500.00 $3,250,000.00 $ 182,500.00(6% Increase) YTD Est. Direct Spending $3,067,500.00 $3,250,000.00 $ 182,500.00(6% Increase) 9 February 22, 2016 Tourism Staff Reports 10 a-g 10 of 44 Development Activities this Period • Met with Chris Evon and Terri Graham from the US Open of Pickleball to discuss more tournaments in Naples, FL • Met with the Wounded Warrior Amputee Softball group about February event • Attended the Tourism Department Grant Workshop to discuss how we can make the sports grant process improved • Met with Rob Anderson, President of the Florida Fire Juniors concerning their events in 2016 as well as 2017 • Attended a Meeting with the Collier County Sports Council • Attended a Webinar with Kevin O'Neil from Laxpalooza who will be hosting an event here this summer • Hosted Parks and Recreation in our monthly events meeting • Hosted Matt Holman from the Men's Collegiate Lacrosse Association on a site visit • Attended the TDC Meeting on January 25th Upcoming Events • Gene Cusic Softball Classic(March 8-22) at North Collier Regional Park • East Naples Skill Level Pickleball Tournament(Marck 18-20) at East Naples Community Park • Perfect Game 11U/12U Easter Classic (March 24-26) at North Collier Regional Park • Naples Spring Shootout(April 2-3) at North Collier Regional Park 10 February 22, 2016 Tourism Staff Reports 10 a-g 11 of 44 PARADISE COAST FILM OFFICE February 2016 Maggie McCarty- Film Commissioner PERIOD AT A This Year Last Year Spending Estimate New or Repeat GLANCE Productions 6 2 $118 K All new Working Leads 11 12 $450 K+ 1 repeat Meetings 2 3 Attended Events/Trade 1 1 Shows Media Assisted 1 2 Location Scout 1 0 Production/Lead Highlights • Left Right Productions/TV—TV series pilot for AMC Two-day shoot including drone photography featuring Florida actor, Norman Reedus, ("Walking Dead") as he begins a motorcycle journey across the state, beginning in Naples and crossing the Tamiami Trail and down Loop Road. Program also highlights a local motorcycle shop. "We've got great locations and great rides that we're planning... with some guests in mind that will come on the show and we'll go on a journey with them. And hopefully the viewers will feel like they're on a journey with us."-Entertainment Weekly[Norman Reedus] Niko ..--rou ftewbrAloic • Glamour magazine/Italv(Edizioni Conde Nast)-still photo r European fashion magazine did a swimsuit shoot on Naples beaches T S Future Project Highlights kIII • Lava Studios/Wal-Mart—TV commercial Commercial starring Grammy-winning celebrity whose kitchen and housewares are sold exclusively at the retail store. Scouting Ave Maria and other possible Collier locations. 11 February 22, 2016 Tourism Staff Reports 10 a-g 12 of 44 VISITOR SERVICES REPORT February 2016 Activities for the Period- Lori Lou Waddell Month Big Oasis Everglades Immokalee Marco Is Naples YTD Total Cypress Year 2015 52,473 107,564 85,941 11,03 6,810 20,419 274,310 Jan 2016 13,771 10,393 10,533 91 1,014 1,451 37,253 Feb 2016 Mar 2016 Apr 2016 May 2016 Jun 2016 Jul 2016 Aug 2016 Sept 2016 Oct 2016 Nov 2016 Dec 2016 Total YTD 13,771 10,393 10,533 91 1,014 1,451 37,253 Activities for the Month: • Order guides from Florida Advertising Services • Order guides from Southwest Florida Distributing • Distribution Paradise Coast, Downtown Guide, Naples on the Gulf to 80 person wedding group • Confirm attendance on January 28th with CVB staff to attend Travel Rally meeting in Ft. Myers • Stock Brochure "rack" on door at former Visitor Information Center with take-away directions and map to current VIC location-continue to refill for remainder of season-90 per week • Chamber New Member meeting-discuss VIC and tourism opportunities • Meet with Staybridge Suites sales directors • Meet with Residence Inn sales director • Meet with Miromar Outlets Outside Sales and Marketing Manager • Confirm FAM to Naples Kayak Company • Refer meeting planner with Proctor&Gamble to Debi DeBenedetto regarding September National Sales Meeting • Deliver tourism partner materials to Naples Train Depot • Catalog new files for RV Camping and Resorts in Collier County • Respond to all tourism email inquiries • RSVP to PRSA Lunch for Feb 23, 2016 • Attend Wake Up Naples 12 February 22, 2016 Tourism Staff Reports 10 a-g 13 of 44 • Attend Business After 5 at Naples Municipal Airport • Manage FAM to Golisano Children's Museum • Manage FAM to Edgewater Beach Hotel • Deliver Naples on the Gulf to Third Street Concierge • Pick up materials from Staybridge Inn and Suites • Order Visitor Guides • Order Naples on the Gulf • Order Downtown Guides • Request order Fifth Avenue South • Update Visitor Counts for Collier County Visitor Information Centers • Update Statistics for Naples Visitor Information Center • Request all materials below par levels for Visitor Information Center • Manage VIC Vol Schedule • Manage/update Calendar of Events for GNCC,Third Street South and Fifth Avenue South • Manage daily operation of Visitor Information Center 13 February 22, 2016 Tourism Staff Reports 10 a-g 14 of 44 OMMAC- UK&IRELAND OFFICE HIGHLIGHTS OF JANUARY 2016: GTMC AGM Meeting Attended the GTMC AGM Members Session and Luncheon to present Naples, Marco Island and the Everglades as the host destination for their 2016 overseas conference — Over 160 senior level travel planners &suppliers were in attendance. OMMAC continue to support the Naples office with an additional upcoming planning meeting set for the first week in March — for the final event being held 16-19 May 2016. Inspections will include host property, Marco Island Marriott Resort, various logistics including transportation etc. attended by the CVB and additional properties in the region — our aim is for this conference is to be the best to date. The UK office is working on various aspects including pre & post options, including additional Industry Partners, sponsorship including from Visit Florida, Brand USA etc. plus coordinating with the host hotel on a number of topics. Left— Oonagh with Paul 11 Wait, CEO, GTMC, left & John Greehy, British Airways. Try Above — GTMc Oonagh ■ with Nadia the voice of bus' .s< ayei Clinton, -" Delta Airways MARKET UPDATE: Visit Florida plans re-run of sunshine campaign Visit Florida plans to run its 'Moments of Sunshine' campaign again in London later this year, and to roll it out to other cities worldwide. The tourism body ran a campaign in the capital throughout January designed to woo UK visitors by 'brightening up the days of Londoners'. Working with industry partners, it surprised commuters in the capital with various free gifts and entertainment. Speaking at Florida Huddle 2016 in Tampa, chief marketing officer Paul Phipps said the campaign had an immediate impact. "Although our research is not complete yet we are so taken with the immediate impact that we intend to repeat the London takeover, not once, but at least twice," he said. "We are the number one destination in the USA for UK visitors we found that we were actually number three in a wish list and we want to change that. The London campaign is part of the strategy to improve our positioning." Phipps said it was likely the visit of the Jacksonville Jaguars to Wembley in early October will herald the start of a new series of events, and Visit Florida plans to 'invade' again in January 2017. 14 February 22, 2016 Tourism Staff Reports 10 a-g 15 of 44 "Tourism is the number one industry in Florida and as such we have been empowered by Governor Rick Scott to continue the enormous progress we have been making over the past three years," added Phipps. Florida is widely expected to break the 100 million visitor mark for 2015 when statistics are released later in February and aims to be the number one destination in the world. Phipps said the next major project will be at the Goodwood Festival of Speed where it will display its motor sport heritage with a branded car that will be competing around Europe. Zika virus has spread to more than 20 countries in the Americas. The unprecedented and explosive outbreak of the mosquito-borne disease is causing fear in the affected regions. While the effects are generally mild, the greatest concern is about a strongly suspected link with brain defects in babies. There have been no travel bans, but the Pan American Health Organization is publishing updates on the affected countries. The virus is expected to spread throughout North, Central and South America, except Canada and Chile, and people should check for the latest advice before travelling. Countries with cases of Zika virus in the Americas Saint Martin Puerto Rico Guadeloupe "Mexico Dominican US Virgin Martinique Republic Islands Q Honduras"- - Barbados Haiti Guatemala 'r' icaragua El Salvador +.�� cenezueiaGuyana Panama Cob lrltrk7--- Suriname French Guiana Ecuador �► aCTI Bolivia Paraguay Source WHO 24-30 Jan 2016 1300 Japan and Kenya up but UAE slips in Kuoni's 2016 travel trends-Japan, Burma and Kenya are set to be the rising travel stars of 2016, according to Kuoni's latest travel trends report. The countries occupied the top three places in the tour operator's annual run down of trending destinations, logging the biggest year-on-year rise in bookings. The Maldives took the overall top spot, with Thailand and Sri Lanka ranking as second and third best sellers. Dubai and Abu Dhabi fell notably however—with the UAE as a whole dropping from number 15 February 22, 2016 Tourism Staff Reports 10 a-g 16 of 44 eight down to 15. Kuoni attributed the decline to a "slight dip in bookings a result of increasing instability in the Middle East". Egypt has also dropped out of the operator's top 30, while Morocco and Turkey are similarly down. Meanwhile Kuoni noted that Cuba had dropped in popularity slightly, from seven down to eight, with demand from holidaymakers currently outstripping supply, the operator said. The Kuoni Worldwide Trends report, which tracks booking patterns to monitor the popularity of destinations, is now in its 36th year. 5.8 million Brits to book holiday in January A total of 5.8 million people will have booked their holiday in January, a new survey has revealed. The British Airways Holidays Travel Report, which surveyed more than 5,000 people during December, has revealed 12% of the UK's population are still booking their holidays during the traditional peak month. The report added an average of four holidays will be taken by each Brit in 2016 but showed just how likely high earners are to jet off more regularly. With an average 13% of total annual salary spent on holidays, the survey found those earning £15,000 will take an average of three holidays, while those earning £55,000 expect to take seven trips. Once the holiday has been booked, the average Brit will spend seven months, one week and four days saving up to afford the trip with a quarter of respondents foregoing meals out and socialising to save the cash. Family holidays remain the favourite of those surveyed with a third saying they are the best while only 8% said a romantic getaway is their preferred option. The research also highlighted the amount of money travellers spend both preparing for their trip and once they are overseas. Of the average £4,260 a family of four will spend on holiday, £2,328 is spent on the package with the remaining 45% spent either on pre-holiday preparations or once in resort. Premium offering from American American Airlines is set to offer customers more on-board choice by introducing Premium Economy on its international wide-body fleet throughout the year. The airline says Premium Economy will offer a new class of service directly behind Business Class, providing a more enhanced product offering that more obviously distinguishes it from the Main Cabin. This product will offer a new type of seat with benefits that include: more legroom, wider seats, personal on-demand entertainment, noise reducing headphones, priority check-in and boarding, checked baggage allowance, amenity kits, enhanced meal service, spirits, beer and wine. American's first plane with Premium Economy seating will be its Boeing 787-9, which is expected to enter service in late 2016. American will also add Premium Economy to all Boeing 777-300ERs, 777-200ERs, 787-8s and Airbus A330s over the next three years. 16 February 22, 2016 Tourism Staff Reports 10 a-g 17 of 44 DATE PECIAL EVENT LOCATION February Launch Brand USA Discovery Programme (online UK/Ireland raining) February Travel Mole Awards London February Brand USA Road Show & BA London Ongoing US Airtours co-op campaign UK March Travmedia IMM media event London May GTMC Overseas Conference Marco Island MARKETING/SALES/PROJECTS &ACTIVITIES: US Airtours &Travelplanners, Preferred destination January: OMMAC have worked closely with US Airtours/Travelplanners to agree newsletters promoting the destination to their database of repeat customers. Examples of the newsletters are below: 17 February 22, 2016 Tourism Staff Reports 10 a-g 18 of 44 Get Whistggnnaa 'C`IVPIpIa(1f1P(S co 0"c% - oestinauonof The Month lsov.sptotzeolw ->r.,eraoafrend •.awrem„,:n or callus an 020 3542 8888 *,ear sadaaiaaon.o cml..s Twnc.net. IIUSAiltttiars YOU Can't Beat Eeperlenco 08000350 149 School Holidays Hot Deals CH/Ise&Stay Fly-Drive [)csstrnation locus Naples.Marco Island&the Everglades NAPLES, MARCO ISLAND & SAVE ;.hRherrw.re lake ir a for rranantn.maw of famev getawa,.nonda s Paradise. - THE EVERGLADES • • up to alarm Isl Nd are the west.,portion of the Everglades has v of had °Mor )' pp d WM e than ag Mies M soft white sand beaches-ortl class pod a thf14111q arts a £260 °Aura Kane.castInctive&inn and the best of outdoor adventure the peadhe Coat Uar...myth it all Read a.ce,Or a.11 alp 15418888 to book no,. -op Destination Deals vr-yinallantic® A DELTA Call now to book Naples Ytll. glntde a NanNa vanccasrmra Txai_canoe Naples.Marco Island&the Everglades t-i Nrylnts Naples Executive oanarc 0152 xnh 000210 eel1d pool T Located lust two hours from Miami four hours from Orlando and three hours from Tampa_the Paradise M Mewled of gaff urse u,r� dead is Coast s arc van Agenda 2gms .. y accessible from some of Florida's largest cans T provides outside of en Sunshine State can fly into Southwest Florida International Airport.which provides nonstop service to 43 Man£669., .mm£769PP destinations.... ':r'tIc.744,31 "' ffEl==`.-: Click here to read more Orlando&Nadel Ritz Carlton Golf Resort fits A f_ sourae iv At, t MIE tZ�ay►_.. _ E Monica Mono The Best of Flprlda - .iw r.rercn Karr ,,,,R Naples 7 Nights at Rosen Shingle Creek 7 Nights at Ras Carlton Got=Resort to Nights rfarrmn Marro Island x farts taro One,-roll ortando ?Nights at Naples Beach&Golf Resort Elegant spacious rooms -ronteg eeacnhont eta,o a Neva Napes Sa's ueson Napes Stunning bear hfront hotel 13 Minutes from the Mexican Guff Coast ',guano on 3 miles or posbne condole n c•oia wows south dead,Ltlaml Flights with Virgin Atlantic•Delta Flights with Virgin Atlantic Delta nom Arxava'A nnan Agates riots won mania l Della Pa.Ines Pane £868pp £989PP Twin Centre IN Ritz Carlton I' e, Dear w De.im © £819pp d £759pp GET A FAST QUOTE click here for more special offers . • apru4 -�ri*w�....„ VISITRANDA fit ,. DON'T FORGET: We are open on Sundays until 28th February from. 10:OOem-16:OOpm m r.lpner is sore won Us qtr moll a sate wen eerie',non reaeulal proter'.'i " AlmATL,,AARTA.Aer, n «wahus ¶" USA *ABTA ®ABTA ® w ma.orb _.vwM�_Y`I=:,,drags=i,11,LtpeJ t;aL?L arc A5T4 naubacnoa u=—f { Registered Address:Una 2.Langston Road. F` aeOme,toad 110 I Louphton.Essex.IG1035D Copyright&20,5UOArt un. l' nnnM Holiday World Dublin, 22-24th Jan OMMAC worked in collaboration with Visit Florida who was attending the Holiday World consumer event in Dublin. We participated with brochure distribution for Paradise Coast on the Visit Florida stand. Tour Operators On-going and additional follow-up regarding opportunities and co-op support — working closely with our main suppliers on a number of mixed activities from co-op advertising/ promotions & PR support. 18 February 22, 2016 Tourism Staff Reports 10 a-g 19 of 44 Travel Agents Online Training: 'USA Discovery Program' Additional follow up on the content for our destination badge and now have final brief — currently being approved. Brand USA are completing the estimate in order to have the PO in place. We aim to launch our badge by end of February. All copy approval for our dedicated destination badge/module for the Agents Discovery Programme will have approval from the Naples office also - USAdiscoveryprogram.co.uk — online travel agents training. We are working on introducing an incentive for the launch in order to encourage more agents to participate &complete our badge. Distribution of marketing material Provision of ongoing assistance with literature requests for both trade & consumers. See below distribution: • Florida's Last Paradise' Visitors Guide - 308 • Maps 2014 — 308 • Golf Guide - 33 PUBLIC RELATIONS AND SOCIAL MEDIA ACTIVITIES: CONTACT ACTIVITY STATUS /RESULT Social Media: Weekly channel updates. OMMAC continues to share posts across Facebook and Twitter OMMAC also followed key Facebook and Twitter in order to increase travel influencers on traffic to Paradise Coast UK Facebook and Twitter to expand our Twitter pages. Focus this month has social network included: inspiring, aspirational images relating to the new year The Irish Independent Confirmed Saturday On-going — Conor Power is interested to Readership: .5m double page spread — travel with his wife — first visit to USA. Circ: 200,000 doing a piece for early Proposed date now moved to April'16. Online — largest in Ireland next year based around We are working with Visit Florida & Florida beyond the theme American Holidays to assist with flight. parks and perhaps using the Paradise Coast as an Visit April'16 - TBC area of focus. 19 February 22, 2016 Tourism Staff Reports 10 a-g 20 of 44 VIP Magazine — largest VIP Magazine has agreed On-going - Dates now mover to June. selling in Ireland to a 6-8 page feature with Visit Florida &American Holidays will Cir: Monthly sales 25,500 a contact we approached assist with this trip. Monthly readership: on family holiday in 152,000 Florida! Plus cover feature Visit June '16 - TBC Sunday Times Travel Media meeting with Lucy On-going - OMMAC will follow up. Magazine Thackray in July - key destination news and activities of interest to her readership were provided Lonely Planet Traveller Lonely Planet Traveller will Lonely Planet Traveller visited in Circulation: 47,130 produce a large image-led November. OMMAC have touched base Monthly magazine Florida feature in which with the publication to see if they require they would like to feature images/further information and will Already travelled - Big Cypress National Park. advise when the piece appears in print 16th and 17th Nov'15 They are looking to send a writer and photographer in November. Visit Florida will cover airfare and we are looking into securing two rooms for two nights. Visit Florida `Florida Friday' OMMAC submitted OMMAC submitted information on the comprehensive theme of events taking place in 2016 and information for the VF Valentines Day enewsletter, which is distributed via Travelmole 20 February 22, 2016 Tourism Staff Reports 10 a-g 21 of 44 A selection of Facebook and Twitter updates this month Paradise Coast UK 1111 I' Paradise Coast UK 's another beauti'ul day in paradise and a perfect start to 2016... ,i;hhe.'.: _;?dldfOn l?l-January 12 at 9 54a f? Welcome to our office... W w. ., 'e '„ altr aft ,, ` 4111,44010iess 1r People reached ffaxf vosf . t ftr. 4 w ,- ....are 0' 193 people reached Roost Post t`Lee Comment Share Paradise Coast UK n�;sr.FU r,>L0_�e.D3,;vsrr.31 ianuar .Oat Where will the path take you this week? , .1''''� ;t t 'k y se >,� 2 Paratllss Coast P A . 12+ . \ ®The prettiest shades of pastel m=ParadiseCoast Photo by `" RelaxPlayNaplesLoveFL'DisroverParad Ise iiiiii.i: a 181 people reached Boost Post (la'x� n. Comment Share O' CO ®Making a new Coa friends in Florida's Paradise Coast.Photo by zoeesott LoveFL-DiscoverParadise Li 2 t 44 1:::47:1. t r4 21 February 22, 2016 Tourism Staff Reports 10 a-g 22 of 44 MarcolslandMamott :narcornari It may be cold in some places..but its still warm in paradise El Paradise Coast MarcoMarnott New Year.New Eats.Look out for the hottest new Naples.Florida restaurants popping up in 2O16 baiy 1 DpmMbe fa 2 Paradise Coast UK <:• t,.l. ,zr Sweet pic from the pet parade this weekend Paradise Coast Irt Pets on Third was tail-wagging fun!@3rdStreetSouth b At• 55r Ret.eetea A e ®Paradise Coast Pandis.Coaet �a Even the birds know.Paradise is the place to be this winter.Photo by •Sobo!Jordan-LoveFL-DiscoverParedise Paradise Coast UK -i,ecoastuk , ► Get ready for mud, speed and excitement - -" `^ a at;; this looks so fun! ,ar , �•` -•Paradise Coast 'araciseCoast - t Are you ready for mud,speed&excitement at the Swamp Buggy Winter Classic this weekend?bitlyl OLOGfq � � ntl t ':, Fee- Pman.coast rereLaa�� ti 5 In Marco Islantl,treasures are bunt right at your feet. veF�._ -D+scoverParadise Photo by C reenswanl2 IPOPINEMINSOMIMPOOMPNOMINMINIONal '_ e t_-0 *eV !.A — s °' ` ) SE tigegtiLt)41b 22 February 22, 2016 Tourism Staff Reports 10 a-g 23 of 44 DIAMONDE- EUROPEAN REPRESENTATIVES TOUR OPERATOR ACCOUNTS Key Accounts Tour Operator Achievement Cost Canusa Realization of Out of Home campaign: 25 Part of agreed dedicated NAP posters are placed in metros marketing in Hamburg and Munich for 2 months, starting package in January 2016. Also started with the first Facebook Ads and posts as part of the online campaign (ongoing). TUI Approved and finalized layouts of our joint €25,000 marketing campaign: Layout of advertorial in TUI extra, a B2B magazine which will be a dedicated USA magazine as a supportive selling tool. Circulation: 8,400 (all TUI travel agencies). Reach: About 25,000. Also approved the TUI Instore layout (NAP video/images shown on instore TVs of 270 travel agencies in Germany), as well as the layout of the customer mailing that will be sent to 50,000 TUI clients Also approved script for dedicated Naples video which is currently produced for the airtours roadshow. For the same event we requested and received a voucher from Naples Grande which will be raffled along with the roadshow program. Benelux Accounts Tour Operator Achievement Cost Fox Vakanties Online magazine in which we participated with USD 1,800 editorial went live: http://magazine.fox.nl/Editie8/web/cover.html 23 February 22, 2016 Tourism Staff Reports 10 a-g 24 of 44 Secondary Accounts Tour Operator Achievement Cost Amerikareisen.at Realization of joint marketing activity: USD 650 During the month of January, NAP was displayed on a video wall along a highway in Vienna. Spot was shared with Rocky Mountaineer. Tourconsult Continued with our Facebook campaign Part of on TourConsult fanpage. Provided input for Marketing next post. package TRAVEL AGENTS 4- Sales calls: Travel Agency Sales Blitz: we have concluded a sales blitz in January, instead of scheduled TA calls, whereby we have personally handed out winter- warmer-goody bags filled with handpicked products from all over the world (client and/or destination specific) to wish the agents well for the busy booking season. A selection of 100 agents was identified and has we as a team of 6 distributed the bags at the same time. Lovely feedback was gathered and there were feedback was not immediately available, we have been following up via social media channels. Cost of the activity was borne by DM. 4- Booking Assistance: Assisted 3 of agencies requests on tours and accommodations on Marco Island and Naples and Everglades 4- Support: 2 of the assisted agencies were sent brochures. EVENTS Ferienmesse Vienna o Dates: 14.-17.1 o City: Vienna o Profile /Number of attendees: 148.700 consumer (2015: 149.579) o Feedback: We participated with brochure distribution through Visit USA Austria. The feedback was very positive. They reported many requests for Florida, especially trips to the west coast are popular. 0 Vakantiebeurs O Dates: January 13-17.1, 2016 O Cities: Utrecht O Visit USA booth members: Visit Florida O Profile /Number of attendees: 121,593 (2015: 117,063) O Feedback: We have participated with brochure distribution only, yet 24 February 22, 2016 Tourism Staff Reports 10 a-g 25 of 44 could receive some useful feedback from Visit Florida. Compared to last year, the show has gained even more visitors. Also the United States was named top long haul destination by visitors to the show with intention to visit, the quality and intent and interest of the customers to travel to Florida was very encouraging. We would suggest reconsidering personal attendance for 2017 again. - - CMT Stuttgart o Dates: 16-24.1 o City: Stuttgart o Profile /Number of attendees: 220.000 (2015: 240.000) o Feedback: We have participated with brochure distribution only, yet could receive some useful feedback from Visit Florida. The demand for Florida was great. Many visitors plan to visit Florida and mainly the west coast in 2016 or/and 2017. All in all the feedback was positive. Even though there was a slight decrease in number of visitors, the quality of requests received by Visit Florida was very high. ' Visit USA Austria Seminar o Dates: January 27.1-29, 2016 o City: Linz & Graz o Visit USA booth members: Brand USA, Fairbanks CVB, Colorado, New York City, Mississippi, Georgia, Tennessee, Kansas & Oklahoma, Las Vegas, Wiechmann Tourism Services, Ft. Myers, Miami, Orlando, St. Pete, Seaworld, Florida Keys, FTI, TUI Austria, Visit USA Committee Germany, Airport Vienna and various airlines, , hotels and rental car companies. o Profile /Number of attendees: Approx. 90 participants in Linz, approx. 50 participants in Graz, travel agents o Feedback: The 2 events were set up very differently. In Linz, we could again secure a 20 minutes workshop at the beginning of the event. The workshop is essential to the event, because it increases the potential of the entire event. After the workshops, there was a travel mart where the agents needed to go to every booth and educate themselves about each destination in order to be eligible to participate in the raffle at the end of the event. Following the travel mart every partner had a designated table of agents to host. During the courses all partners came back on stage to answer 3 interview questions and communicate the USPs of their destination. In Graz, the event was made up like a speed dating, with every partner presenting to 2-3 travel agents for 6 minutes for each group. Then there was a raffle for the agents followed by a get together with dinner in buffet style. In the evening, all partners met up again and had dinner at a typical Austrian restaurant, which was a great chance for networking. Altogether, the outcome of this event was excellent. 25 February 22, 2016 Tourism Staff Reports 10 a-g 26 of 44 The appreciation of the agents was very high as there are not as many events taking place in these cities throughout the year as e.g. in Vienna. The agents where very interested in the destination Florida, even more the west coast. Many of the agents were familiar with the paradise coast and many of them book Florida a lot but haven't been there personally. They were very keen for insider tips and information about the paradise coast. Registrations / Preparations o Preparations for Visit USA Austria Seminar o Preparations for abf Fair in Hannover (Feb 16) o Ongoing preparation for ITB, including scheduling of meetings, preparation of room night report as well as market overview. MARKETING Type of Activity Details Cost Air Berlin fall campaign We have now received the final report for the outcome of the facebook campaign. The first ad of the campaign was the most successful and reached 216.276 people with 2431 likes. After all 3 ads 3.574 people participated in the raffle, which is great since the target was 2.000. The detailed report is attached. Facebook advertising Ad campaign which is handled by werbemutig started. 26 February 22, 2016 Tourism Staff Reports 10 a-g 27 of 44 e-learning Confirmed participation in Travel talk (German trade magazine) Travel Agent Online Training. This will be a dedicated NAP e-learning of 5 pages, online for 12 months starting in March 2016 and providing access to 10,000 travel agencies, mainly in Germany. Completed preparation of e-learning and provided content accordingly. Naples Newsletter Reporting from the dedicated Naples newsletter (sent B2C out via Bellinghausen) featuring information on things to do at the Paradise Coast. The newsletter was sent to 360.000 End customers in the following countries DE/AT/CH and UK/NL/BE/FR/ES/IT/PL/CZ/DK/SE/NO/AU. 350.179 were sent successfully. 40.139 (11.46%) opened the newsletter once and with all the repeated openings it was a total of 51.204 (14.62%). We had a total of 546 clicks and 420 clicked once. Paradisecoast.com was clicked by far the most. In summery the Newsletter openings number is very good. Facebook # posts: 16 #fans: 7264 MEDIA / PR - - VUSA Visitors Guide VUSA Germany published a new Visitor Guide in 2016, with a map to fold out in the middle of the guide. They included Naples in the map. - - PR FAM request We received a PR Fam request; the story will be covering a Florida report and will be published in a lifestyle Magazine called BOLD-The Magazine. The request was approved. The journalist will travel in May. - - VUSA Austria website As a result from a VUSA Austria Fam we hosted in 2015 with PR and TO participants all initiated from VUSA AT, there is now a video about Naples and the Everglades and whole page about the Everglades online on their website featuring the destination. 27 February 22, 2016 Tourism Staff Reports 10 a-g 28 of 44 PROJECTS - - Feedback Willy-Scharnow Fam We received all the questionnaires from the participants of the fam and the feedback was great. Almost everybody named Naples as their highlight the others named it as one of the highlights of the trip. They liked the program mixture and all in all it was a very positive feedback for us. CONSUMER Brochure fulfillment: 27 in total 4- We supported 3 customer with travel planning(two email, one phone) HIGHLIGHTS IN FEBRUARY 4- Participation at the Visit USA Switzerland seminar, Feb 3 4- Participation at consumer show ABF in Hannover, Feb 3-7 4- Participation in airtours roadshow with video presentation (Munich, Duesseldorf, Cologne) 4- Participation in F.re.e Munich (brochure distribution), Feb 10-14 ' Sales Calls in Munich, Feb 16-18 4- Participation in Reisen Hamburg (brochure distribution, Feb 17-21 4- Sales Calls in Greater Cologne, Feb 23-25 4 Attendance Visit USA meeting in Frankfurt on Feb 23 4- Dedicated NAP B2B and dedicated NAP B2C newsletter, Feb 25 4- Dedicated B2C and B2B Newsletter, February 25, 2016 MARKET NEWS - - Tourism Market Overview Germany German tourism chiefs see terrorism as top challenge in 2016 The German travel industry faces tough challenges and uncertainties this year, including terrorist threats and the refugee crisis, top managers told fvw in their `outlook for 2016'. Some 35 executives and top managers from different sectors of the travel industry contributed their predictions, targets and outlook for this year (which were made, and published, before this week's terrorist attack in Istanbul). Most agreed that the threat of terror attacks would be the main challenge for the tourism industry, which make planning more difficult and rapid responses more important. 28 February 22, 2016 Tourism Staff Reports 10 a-g 29 of 44 German Travel Association (DRV) president Norbert Fiebig said the main challenge will be "to take the concerns and fears of customers seriously, give them advice in travel agencies and provide a certain level of security with professionally organised travel". Similarly, Michael Frenzel, president of the German Tourism Federation (BTW), warned that recent terror attacks could dampen travel demand and urged the industry "to make clear and ensure that travel is as safe as possible". Thomas Cook Germany CEO Stefanie Berk said the biggest challenge in 2016 will be the uncertainty surrounding terrorist threats but emphasised that "we have improved our crisis management enormously in recent years and can react to every event quickly and professionally". She added: "Overall, we are confident that people will not let themselves be stopped from travelling." Thomas Cook itself aims to become `the most popular and customer-focused tourism company' in Germany based on profitable growth and an improvement in the net promoter score this year, she said. TUI Germany chief Sebastian Ebel said the main challenge would be to "maintain people's desire to travel" despite threats from terrorism, and urged: "We should continue to travel where we want to." TUI Germany's priorities in 2016 would be to grow more strongly and to extend its market leadership, he added. DER Touristik COO Rene Herzog said tour operators would have to respond to changing booking and travel patterns this year, while the group wanted to defend its long-haul market leadership and successfully integrate Kuoni in Switzerland. Alltours director Markus Daldrup also cited these market trends and highlighted stable finances, organic growth and expanded of branded products as the tour operator's main priorities. FTI Group CEO Dietmar Gunz described 'the ability to plan' as the main challenge since all figures were based on typical seasonal travel patterns. "We have learned in recent years that unpredictable factors repeatedly disrupt this system," meaning tour operators have to display flexibility. FTI's priorities in 2016 will be further growth and satisfactory profits, driven by product development and 'a quality offensive'. Schauinsland-Reisen owner Gerald Kassner highlighted support for crisis-hit destinations as an important issue. Citing terrorism as the biggest challenge for the tourism industry, Tamer Marzouk, Germany director of the Egyptian Tourist Office, said his aims are to recover to the level of 1.3 million German visitors which was last achieved in 2010, increase the importance of cultural tourism and Nile cruises, and successfully implement the planned advertising campaign for the destination. Among airlines, Condor chief Ralf Teckentrup said over-capacity will remain a challenge for the entire industry. Condor's top three priorities for 2016 are profitable growth, the integration of Thomas Cook Airlines and to move towards becoming Europe's largest leisure airline. In the cruise sector, Wybcke Meier, head of TUI Cruises, called for refugees in Germany "to be brought into the workplace quickly and without complications", 29 February 22, 2016 Tourism Staff Reports 10 a-g 30 of 44 while MSC's Germany chief Michael Zengerle said the company is already "number one among international firms" on the German market but he wants to improve customer recognition through customised products. (Source: Fvw January 14, 2016) Arrivals and departures in December TUI, Thomas Cook, FTI, Condor, Costa Cruises, Aida and Royal Caribbean have made management changes and appointed new executives over the past month. At TUI Germany, marketing chief Stefanie Schulze zur Wiesch has been appointed head of transformation with responsibility for implementing CEO Sebastian Ebel's new growth strategy `XQ-200-50-25', which focuses on regaining market share, improving customer satisfaction and increasing profits. The new marketing chief is Barbara Haase, who joined TUI at the start of the year from Vodafone, where she had been head of global marketing. She will also be responsible for TUI Group's brand management, including the single brand strategy. In another change, TUI's Chief Digital Officer, Stefanie Waehlert, has left the group as part of a reorganisation in which activities such as CRM and Social Media have been decentralised and transferred to other departments. Thomas Cook Germany has reorganised its long-haul holidays management. Sascha Busseler has switched to the new short-haul product and yield management team where he and ex-Sun Express manager Andreas Thams are responsible for coordinating flight procurement, yield and product. He has been replaced as head of long-haul holidays and the luxury programme Thomas Cook Selection, including long-haul flight contracting, yield and product management, by Sonja Karl, who was previously senior product manager for Asia, the Middle East and the Indian Ocean. Heike Pabst, FTI's long-serving head of its North America programme and the FTI Gold luxury holidays programme, has left the company at her own wish. Responsibility for the North America programme was transferred at the start of 2015 to a new Swiss-based unit but she remained head of FTI Gold until the end of the year. Condor has named former Lufthansa sales manager Oliver Widmann as General Manager International Sales, with responsibility for 38 markets, and Andre Horn as sales manager Germany for all Thomas Cook Group Airlines. DER Touristik CEO Soren Hartmann has been promoted within the Rewe Group to the level of `general manager', meaning that although not a board member he will attend the German retail group's board meetings. His predecessor Norbert Fiebig also had this status. (Source: Fvw January 6, 2016) 30 February 22, 2016 Tourism Staff Reports 10 a-g 31 of 44 Tourism Market Overview Germany Luxury travel Unique experiences and privacy German luxury travellers want more than just expensive accommodation, with individual experiences and privacy top of the wish-list, according to tour operators. December 23, 2015 (Source FVW) Luxury travel is one of the mega-trends in worldwide travel, according to the World Travel Monitor from researchers IPK International. German tour operators are profiting with double-digit growth rates for this market segment and are now responding to this rising demand with a mix of new products and offers. "Luxury (travel) is going really well," says Matthias Rotter, head of DER Touristik Frankfurt, whose Dertour Deluxe programme is generating "extremely satisfactory double-digit growth". Similar sales trends are being seen by TUI's Airtours, specialist Windrose Finest Travel and FTI Gold. "The number of travellers who have moved into the luxury segment is rising," explains Astrid Oberhummer, head of the Lobster Group, which organises the luxury travel fair Loop in Frankfurt. These include dual-earners with no children and the young, technology-focused generation whose priorities are changing compared to older travellers. "Luxury consumption is being re-defined and is changing from products to experiences," she points out. In the travel business, this means customers don't just want expensive accommodation and services but want to really experience the destination. "Hotels are becoming more individual, have the charm of private accommodation, and their bars are meeting-places for local people who mix with the guests," she comments. Ute Dallmeier, head of Windrose, agrees. "The true luxury segment is going much more towards luxury experiences, from `having' to 'being'," she explains. Travellers want to enjoy unique individual moments, which could be participating in exclusive events, for example. Susanne Singer, from Gernreisen in Munich, confirms the trend: "Combinations of individual experiences with stays in luxury hotels are especially popular." Privacy is also a top priority, according to Airtours, in the form of "isolated refuges with a high degree of privacy" or large suites with extensive terraces and private pools. Dertour Deluxe product manager Enrica Arend adds: "We are getting more and more enquiries about large suites or villas. Partly because privacy is really 31 February 22, 2016 Tourism Staff Reports 10 a-g 32 of 44 important for travellers and partly because there's a strong trend towards multi- generation bookings." Another trend, Singer says, is to be deliberately `offline' by booking hotels or travelling to regions where there is no internet or even TV. Short-haul trend destinations for luxury holidays include Majorca and Croatia as well as the Spanish mainland and Italy, according to German tour operators. In the long- haul market, the Maldives and Mauritius remain top destinations, Thailand and Sri Lanka are making a strong comeback but demand for Dubai has declined. (Source: Fvw December 23, 2015) - - Knecht Reisen Successful year 2014 for Knecht Reisen. The Knecht Reisen Groupe published their numbers for their financial year in 2014. With a net profit margin of 3,47 million this was their second most successful year in their history. Their passenger numbers increased, the tour operating grew but the retailing shrank. (Source: Travel Inside December 21, 2015) 32 February 22, 2016 Tourism Staff Reports 10 a-g 33 of 44 AVIAREPS- Brazil Representation January Activity Report 2016 MARKET INFORMATION • Airlines promotions keep on going. Tickets are selling with are average of 33% discount in general. • Dollar rates are high right now, at R$4.17 per dollar. TRADE Leisure Sales Calls/Meetings Name Market Company Objective and Follow Up Outcome New Age offered us the possibility New Age is studying of having an ad in Guilherme Campos the possibility of their annual BR New Age—TO guide. However creating packages to guilherme @newage.tur.br PC and will send us a they do not have Co-Op proposal tour packages to PC. Luiza Keiko We have sent Will follow-up in March for sales and BR Girassol Travel—TA online information luikei @ig.com.br material shipping if about PC. necessary. Jaqueline G. Cairo We have sent We sent them all BR Turline—TA online information links and extra contato@turline.com.br about PC. material about PC. Eliana Kobayashi TA requested We have sent all information about links and pictures eliana@consulturturismo.com BR Consultur—TA the destinations they could use for .br and all online links promotions. Joao Humberto We have sent Will follow-up in Ponte do Turismo— information about March for sales and contato@pontedoturismo.co BR TA low season hotel material shipping if m.br rates in region. necessary. 33 February 22, 2016 Tourism Staff Reports 10 a-g 34 of 44 Will follow-up in Celyta Botton de Souza We have sent BR Zaffari—TA online information March for sales and celyta @zaffariturismo.com.br about PC material shipping if . necessary. Authorized seller Daiana Fanezi Beutler for Orinter. BR Art Travel—TA Requested more Material sent daiana @arttravel.com.br promotional material. Asked for material Gisela Perez on the destination Training done on BR MK Travel—TO gisela @mktravel.com.br and training for January 28 the staff. Cacalo is sending Cacalo Destro the proposal for Will evaluate cacalo.destro @ancoradouro.c BR Ancoradouro—TO participation in cost/benefit and om.br Encontro present it to PC. Ancoradouro. Scheduled a Pedro Assis meeting to discuss Will send proposal pedro.assis @teresaperez.com BR Teresa Perez—TO Co Op asap. opportunities for p 2016. Melissa clarified Will monitor Melissa that the company Melissa Rosa Rosa for package BR JTB—TO is still defining launch before mrosa@tpi-global.com destinations, sales summer promotion have not started starts yet 34 February 22, 2016 Tourism Staff Reports 10 a-g 35 of 44 Training Number of Name of Company Market Staff Training Follow Up Trained TBC 6 Scheduled for CVC BR people Feb. 15 '.. " Material and MK Travel BR 5 people a� ,ter �Q�' online links January 28 "- , "`"' have been —=y' ' sent. i Promotions (Joint Marketing Activities—JMA's) Tour Operator Market Description—Coop Actions Launch/Start Status Name CVC has added a landing page to their destination page: Pan Beach e Paradise Coast-Estados Unidos t http://www.cvc.com.br/destinos/estados- New actions are unidos/palm-beach-e-paradise-coast.aspx being implemented CVC BR until the end of Confirmed april (see table)to stimulate sales in the low season. PALM BEACHES&PARADISE COAST ; ESrnooS UN 01,S 46x4*�i' 3. 3 35 February 22, 2016 Tourism Staff Reports 10 a-g 36 of 44 MASTER SCHEDULE-Palm Beaches +Paradise Coast 2015/2016 tkdv sr Jenveey resn..y Nord, April Insertion. 0t1021051 04 011021031 04 011 021 021 04 011 021 021 1.yax..e-Go NFer. 1 F.R pwr 1 1 I I I 1 Ny.twe•Bleak Crd 1 OW page I I I I 1 I 1 I I I 1 Ny.xe,e-.loyne 1/.O pye 1 I I I I J I I I I 1 I I 1 0011-Elen.f1.15-500 Spot 15•-10 Coo0p.,.d MAW,-2.tiler In e..k..tldln5 I 20 I I I 1 1 I I 1 I I I 30 0011-Cl.:ar i s-110 Spot 15-10 C.rn..ernm 0.l -2..ow.el ash b.oldwf I 70 I I I 1 I I I 1 I I I 0014-e l.o d d e 15-•For Spelt 15•-10 Co.nr.nr en66ey-2 mortar In...k bulldog I 20 I I I I I I I 1 I I I 20 00H•E1.sAdr 15•-ue Spot 15'-10(...,anti II.rid.q-2 rn.nxr.,seek..9dTn5 1 20 1 1 1 1 1 1 1 1 1 1 1 20 Onlm.-.-..n m.e k e t W e WA I 1 1 I J 1 1 I I I I I 1 1 1 I I 1 1 1 5 Onlee-Wooer Arne COC• 544290 + 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 Donne-Landon pegs et OK r...sroe• WA 11 I 1 I I I 1 1 I 1 I I 1 11 1 Onn,e-F.eeboos.ds 600.314 I I 0 Onrne-Good.O6pl.y 160.600.200 x 250 a 725 x 90 I I 0 Ordee-So.Terrn.CANAL N7TICIAS(720151.0 INTERNWONAL' RETANGOLO(30020S01.11ALFPAGE 190006001 I'I II I 11 1I 1I I I 1 .1 I I II 6 TOTAL USO 117 Since most of the online actions started on January 8, CVC asked us to wait until this first month is over to provide us with a report on results, so we should receive something after February 10. However,they did provide us with room nights sold for 2015 (644 RN) and 2016 so far(283 RN) B2W has implemented the landing page highlighting PC attractions and added links to airline tickets and hotel bookings- https://www.submarinoviagens.com.br/destin o/paradise-coast-florida-eua They have now implemented a fixed banner on All actions their theme menu to stimulate sales: implemented, but B2W/ B2W is managing Submarin BR * Final stages banners to increase o.com traffic to landing pages and 0 stimulate sales. 600„ o 12x—,. 36 February 22, 2016 Tourism Staff Reports 10 a-g 37 of 44 Orinter has had many request from trained agents for quotes on packages to PB.They are preparing a report with sales numbers month by month for middle February. 2015 sales Boca Raton Boca Raton Plaza 1 Hotel &Suites Reservation 2 nights West Palm Beach The Breakers 1 1 night Reservation Hyatt Place West 1 Palm Beach Reservation 2 nights Palm Beach Final actions being implemented. We Tideline Ocean 3 are studying the Orinter BR Reservation 9 nights Final stages next steps and the Resort s possibility of advancing with the Marco Island Co-op. 2 Marriott Marco 4 Reservation Island Resort Nights s 2016 Sales so far Palm Beach Tideline Ocean Resort 1 Reservation 4 nights See below feedback from Managers: Orinter Curitiba—"Here in Curitiba we had excellent feedback from the agents who were delighted with the presentation/training. We felt that following the event we had some 37 February 22, 2016 Tourism Staff Reports 10 a-g 38 of 44 queries about the destinations and I have no doubt that the demand will increase considering that the market itself was in need of new products to offer to its customers."— Wilson Mundim Jr., Base Manager Orinter Blumenau—"We also had a positive return after the event in Blumenau. Many agencies always offered the same route to its passengers and this presentation showed them a little more of Florida, in addition to traditional tours they usually sell. We are suggesting the destinations in our quotes."—Waldemir Junior, Regional South Director Orinter S5o Paulo—"Training was very effective. We had a sales for groups that will include the region in their next trip to Florida." —Roberto Sanches, Sales and Operations Director Co-Op Promotion Recruiting Status for 2016 (Joint Marketing Activities —JMA's) Operator Status Investment We are negotiating with Azul a Co-Op to develop packages, Azul Viagens that will include Paradise Coast,to promote their flights to No investment Orlando and Fort Lauderdale. Agaxtur We have been trying to schedule a meeting with Agaxtur NO for weeks to discuss Co-Op opportunities with no success. AIT Rio Marcelo will contact them directly. Karla Haimenis,from TBC Products, is on vacation. JTB is not selling yet,they opened in the end of 2015.They are developing product portfolio, so they are not yet open for Co-Op.They do, however, have a package to Orlando JTB developed that will include 2 nights in PC,which resulted NO of a very successful visit to Naples,with site inspection. Ill schedule training as soon as sales start and team is complete. Master's office in SP closed down.The HQ in Belo Horizonte is now solely responsible for products.They are Master not in vesting in Co-Op this year due to high dollar rates NO and the new 25%taxes imposed to Tour Operators by the Government. They are not investing in Co-Op this year due to high dollar MK Travel rates and the new 25%taxes imposed to Tour Operators by NO the Government. Situation might change if Government 38 February 22, 2016 Tourism Staff Reports 10 a-g 39 of 44 changes these new taxes until the end of the semester. MMTGapnet is in a merge with Flytour, and manifested TBD (we specified interest in a Co-Op.They are developing a proposal that 5,000 dollars if only MMT Gapnet will include a joint Co-Op with PB/PC+ MMT+ Flytour. We with MMT, and will should receive something until the beginning of February. increase investment if Flytour joins) They will send us a proposal of a Co-Op that will also include participation in their destination guide, besides New Age TBD regular Co-Op actions such as packages and media promotion. New It Rio New It have not been proactive to develop a Co-Op in the NO current situation. We have to stand by. Orinter manifested interest in continuing with the Co-Op with PC. We will evaluate efficiency of current Co-Op based Orinter on branding and room nights, and discuss it with Jack. TBC Based on our decision they may, or may not, prepare a proposal with different actions,suggesting a step further of what was done until now. Even though we did a Co-Op with them last year,for 2016 the proposal is to unite with Copa Airlines and develop something on a bigger scale, which will include Copa's Schultz flight to Fort Lauderdale, Schultz creating special packages TBD (with special rates) and the collaboration of PB/PC. We have a meeting scheduled for Feb.4 to reach an agreement and define terms of the partnership. Teresa Perez TOP Luxury Operator in Brazil,Teresa Perez is developing a TBD proposal for PC and should have something soon. One of the largest OTAs in Brazil right now,ViajaNet has a USD 5,000(negotiable ViajaNet reach of 1.850.000 accesses to their website per day and according to contents over 2 million fans on Facebook.They are preparing a of proposal) special Co-Op project to PB/PC. Shows/Sales Missions/Fam Trips (Media and Trade)/Other Name Market Description Date Status ESFE BR ESFE is the MICE Trade Show we Feb. 23 Planned will participate in February. 39 February 22, 2016 Tourism Staff Reports 10 a-g 40 of 44 MEDIA Media Meetings Objective& Meeting Name Publication/Media Market Follow Up Notes Scheduled meeting to Alline define individual trip and Will meet after Glamour Magazine Lifestyle/luxury Dauroiz possible fashion editorial Carnaval for 2016 MEDIA RESULTS DIGITAL RESULTS Viajar é Simples //Pesquise sua viagem! 0 - •sa ^E' ViAjcw Viagens Submantno Ori e Data Ida oestino Data Volta Pesquisar no é simples 3>newro/2016 £v fu. I Nao de■xe de it I Agenda I f.d 'or■al I £d;coes anteriores I Qvem somos I Contato -7 Notfcias Everglades, na Florida,celebram natureza nos proximos dias 15, 16 e 17 De:5 a:7 de Janeiro,os Everglades celebram o Nature Festival corn atividades guiadas de ecotunsmo pela vide selvagem. Ao todo sec mais de 40 tours diferentes,que vao de caminhadas pelos pantanos,caiaque a tours de buggy.Durante o festival,visitantes de todas as idades poderao conhecer mais sobre o bioma de reserves naturais.E possivel avistar centen as - de pessaros raros no Santuario de Corkscrew Swamp e percorrer trilhas em familia no Big Cypress National Preserve,entre outras atividades. Para mais informacdes e dates de passeios especiflcos acesse o site official: www.rookerybay.orgicalender.html Voos de ids e volts a partir de ! 4— �• Miami R$ 1.299 t TAMS INCLUSASEM ATE 6VEZES SEMJUROS .. _ .i ,i . Y . 'V r 40 February 22, 2016 Tourism Staff Reports 10 a-g 41 of 44 SEGS login netenimento galena videos entrevista.cantata dipping puhneidade 00% �� tor i _VW ... _13sw Begs 999 (��01� A SEGUROS SAUDE VEICULOS INFO&TI EDUCAGAO ECONOMIA EVENTOS RECEITAS DEMAIS CATEGORIA DEMAIS Nature Festival Promove Tours Pela Vida Selvagem .aera„r,a�.74,,a,sE.r iO ®O CAIEGORIA:DERWSS F1NfTEJAlndi.:ANA LUCIA eERTgANI 05 MIME *o. o o 11111311111199102 LmNa.::®®® Southwest Florida Nature Festival De 15 a 17 de Janeiro.os Everglades celebram o Nature Festival corn atNldades guladas de ecoturlsmo pela Vida selvagem.Ao todo sto macs de 40 tours diferentes.que vac de caminhadas pelos pantanos.caiaque e tours de buggy.Durante o festival.visitantes oe todas as idades poderao conhecer macs sabre o bioma de reservas naturals.E possivel realizer tours de barco pars ver crocodilos de perto ou it mats longe.em alto mar.pare"apostar corrida com godinhos'. A regiao tambern permite avistar centenas de passaros faros no Santuario de Corkscrew Swamp e percorrer trilhas em familia no Big Cypress National Preserve.entre outras atividades.Para mats informagSes e dates de passeios especificos acesse o site oficial:www_rookerybay.org/calendar.html Post: ® _ is Turismo S/A Sul da Florida: Nature Festival promove Tours pela /ida Selvagem ntaaio IAi nsn n�nNLl{tire ATURE FESTIVAL PROMOVE TOURS PELA VIDA SELVAGEM OJsrwest P7o a� dtureFeS to 15 a 17 de Janeiro.os Everglades celebram o Nature Festival corn atividades guladas de ecoturismo pela vtda elvagem.Ao todo sao mais de 40 tours diferentes,que vao de caminhadas pelos pantanos,caiaque e tours de buggy. iurante o festival,visitantes de todas as Wades poder3o conhecer mats sobre o bioma de reservas natura s.E possivel ealizar tours de barco para ver crocoddos de perto ou Ir mais longe,em alto mar,para"apostar corrida corn golfinhos".A egt3o tambem permite avistar centenas de passaros raros no Santu3rio de Corkscrew Swamp e percorrer tnlhas em imilta no Big Cypress National Preserve,entre outras atavidades. 41 February 22, 2016 Tourism Staff Reports 10 a-g 42 of 44 Turismo SA 1111 Turismo-S/A Curtir Pagina cie #NatureFestival#Everglades#CorkscrewSwamp #BigCvpressNationalPreserve • 4.9 112 MATERIA DE /016 Sul da Florida:Nature Festival promove Tours pela Vida Selvagem De 15 a 17 de Janeiro.as Everglades celebram o Nature Festival corn atividades guiadas de ecoturismo pela yin selvagem.Ao todo sao mais de 40 tours... Curtir Comentar Compartilhar 31 Monica Quinta curtu isso. Estado de Minas o Paradise Coast tern 48 duilornetros de praias. um oasis para quern quer sossego ca=lc=m -PRY NOM= rer Let,notose.0 51121.4111 • 42 February 22, 2016 Tourism Staff Reports 10 a-g 43 of 44 ONLINE RESULTS • Viajar a Simples http://viaiaresimples.corn.br/noticia.php?id=7626 • SEGS http://www.segs.com.br/dema is/73909-nature-festiva I-promove-tours-pela-vida-selvagem.htm I • Turismo S/A http://www.turismo-sa.com/internacional.cfm?id=1493#.VowbliHxo Q • Turismo S/A https://www.facebook.com/permalink.php?story fbid=824182754350272&id=343718682396684 • Estado de Minas On-line http://www.em.com.br/app/noticia/turismo/2016/01/27/interna turismo,728382/paradise-coast-tem-48- quilometros-de-praias.shtml MEDIA SUBJECT PUBL.DATE MEDIA VALUE CIRCULATION Viajar é Simples Restaurant Week 1/4 USD 570,00 55.500 SEGS Restaurant Week 1/4 USD 890,00 25.600 Turismo S/A Restaurant Week 1/4 USD 200,00 3.600 Turismo S/A Nature Fest 1/5 USD 200,00 N/A Estado de Minas Beaches 1/27 USD 9.090,00 80.000 Total USD 10.950,00 164.700 SOCIAL MEDIA Facebook Paradise Coast Even though we are not promoting the page right now, it has reached 3.052 likes. AVIAREPS will adjust promotion strategies according to response from the fans. The Facebook adress is www.facebook.com/paradisecoastbr Flammos is no longer in charge of Social Media. Lizandra Pajak is so far sharing contect from local partners while another company is recruited for website/social media/content management. 43 February 22, 2016 Tourism Staff Reports 10 a-g 44 of 44 3c nePA C(1 pdrakilse 1=111 WIN GI:=11111 N. I ... . _ ,.. ■ r ewe ..._ ._e-e:_•: .. _..-a Mps.S.s�sFS hWs ..c.nr%-a-a aaa. j = pM saw Instagram Instagram posts follow Facebook posts. As of now account is not being promoted because managing agency has yet to be selected. We are sharing original posts from PC USA to PC BR. BIo� Blog content is online. Texts are being shared on Facebook to generate flux to the website. New texts will be added as soon as managing agency is selected. Website All files were translated by BTS and are in the final stages of review by our office. Sixty files have been sent to Miles,the remaining should be sent until February 19. We strongly advise Google Translator to be deactivated for Portuguese website, as translations are not good and not understandable. 44