TDC Minutes 01/25/2016 January 25, 2016
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, January 25, 2016
LET IT BE REMEMBERED the Collier County Tourist Development Council in and for
the County of Collier, having conducted business herein, met on this date at 8:30 A.M. in
REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida
with the Following members present:
Chairman: Commissioner Penny Taylor
Vice Chairman: Rick Medwedeff(Excused)
Clark Hill (via telephone)
Murray H. Hendel
Susan Becker
Robert Miller (Excused)
Ed (Ski) Olesky
John Sorey, III
Larry Sacher
ALSO PRESENT: Jack Wert, Tourism Director
Colleen Greene, Assistant County Attorney
Barry Williams, Director, Parks and Recreation
Kelly Green, Tourist Development Tax Coordinator
Parker Medley, Sports Marketing
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MEETING AGENDA &NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor
3299 East Tamiami Trail, Naples, FL 34112
January 25, 2016 8:30 a.m.
* Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. *Changes and Approval of Agenda
5. *Approval of TDC Minutes
a. *Regular Meeting 11/23/15
6. Presentations/Public Comment - (3 minutes each)
7. New Business
a. *Election of Vice Chairman
b. *Pickleball Resurfacing Project - $46,000
c. *Pickleball Hosting Agreement 15-6439 Amendment#1
d. *Category B Out of Cycle Grant Request—US Open Pickleball Championship
e. *ADA Accessible Beach Mats—Clam Pass Kayak Launch
f *FBU 2016 Event Expansion
g. *FY 17 Grant Applications
i. Category B
ii. Category C-2
iii. Sports Assistance
h. *Naples Depot Sub Lease for Baggage Car to Naples Chamber
i. *Fulfillment Services ITB 15-6522
j. *Funding Support for February-March Sports Events
k. *USGA Women's Amateur Golf Event Support
8. Old Business
9. Marketing Partner Reports
a. Research Data Services—Walter Klages
b. Paradise Advertising-Nicole Delaney
c. Lou Hammond& Associates—PR Services- JoNell Modys
d. Tax Collections- Jack Wert
e. Miles Media- Website Activity
f. Sales & Marketing Technologies - Search Engine Optimization
g. Phase V - Fulfillment Services
10. Tourism Staff Reports
a. Director—Jack Wert
b. Sales & Marketing—Debi DeBenedetto
c. Public Relations & Communications—JoNell Modys
d. Film Office—Maggie McCarty
e. Sports Marketing—Parker Medley
f. International Representatives—Jack Wert
g. Visitor Centers—Lori Lou Waddell
11. Detailed Staff Reports
12. Council Member Discussion
13. Next Scheduled Meeting Date/Location—February 22, 2016 Collier County Government
Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail,Naples, Florida 34112
14. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their objections,
if any, in writing, to the board prior to the meeting if applicable.
For more information,please contact Jack Wert at (239) 252-2402.
If you are a person with a disability who needs any accommodation in order to participate in
this proceeding, you are entitled, at no cost to you, to the provision of certain assistance.
Please contact the Collier County Facilities Management Division located at 3335 Tamiami
Trail East, Suite 101,Naples, FL 34112-5356, (239) 252-8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for
additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in
any lobbying activities (including, but not limited to, addressing the Board of County
Commissioners) before the Board of County Commissioners and its advisory boards,
register with the Clerk to the Board at the Board Minutes and Records Department.
January 25, 2016
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order—Commissioner Taylor
Commissioner Taylor called the meeting to order at 8:30 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Changes and Approval of Agenda
Ms. Becker moved to approve the Agenda subject to the following changes:
• Item 7.f to be heard before Item 7.a
• Item 7.g to be heard after Item 7f
• Amended documents provided for Items 7.b, c and d.
Second by Mr. Olesky. Carried unanimously 6—0.
5. Approval of TDC Minutes
a. Regular Meeting 11/23/15
Ms. Becker moved to approve the minutes of the November 23, 2015 Meeting subject to the
following changes:
• Page 7, paragraph 1, bullet point 4 from "Those present were not in favor of raising the
tourist tax rate from 4 to 5 percent."to "Those present discussed raising the tourist tax rate
from 4 to 5 percent."
• Page 7, paragraph 2, line 3 from "... residents of the Vanderbilt Beach area."to "...residents
of the Park Shore area."
Second by Mr. Olesky. Carried unanimously 6— 0.
6. Presentations/Public Comment- (3 minutes each)
None
7. New Business
a. Election of Vice Chairman
Mr. Hendel moved to appoint Susan Becker as Vice Chairman of the Tourist Development
Council. Second by Mr. Sacher. Carried unanimously 6—0.
Mr. Hill joined the meeting at 8:42 a.m.
Mr. Sorey moved to allow Mr. Hill to participate in the meeting via telephone due to an
extraordinary circumstance. Second by Mr. Hendel. Carried unanimously 6—0.
f. FBU 2016 Event Expansion
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January 25, 2016
Mr. Wert presented the Executive Summary "Recommendation to approve the Football University
(FBU) event for 2016 in concept, with a media budget of$100,000 and a local expense budget of
$50,000, using Category "B" Tourist Development Tax Funds and make a finding that this item
promotes tourism" dated January 25, 2016 for consideration. He noted:
• The allocated funding request of$100,000 is for media funding events from the Destination
and Marketing Budget and the $50,000 would be for local expense such as officials, trainers,
field costs, etc. and would be borne by the Sports Marketing Budget.
• Last year the event accounted for $1.5M of direct spending in the area and a total economic
impact of$2.3M.
• The event is projected to generate 5,424 room nights, nearly double than those generated last
year.
• The finals are televised and the event takes place the week before Christmas, a favorable time
when there are typically hotel room vacancies in the area.
Speakers
Ben Wittkowski and Steve Quinn, All American Games, were present via telephone noting their
organization runs youth and prep sporting events, including the US Army All American Bowl.
The field of teams for the event is doubling this year from 12 to 24; their vision is to make the event
the "Little League World Series" of youth football. Their long term goal is to construct a multi-
purpose facility that would house the event and which could also be used for other sports such as
lacrosse, field hockey, etc.
Mr. Sorey moved to recommend the Board of County Commissioners approve the Football
University (FBU) event for 2016 in concept, with a media budget of$100,000 and local expense
budget of$50,000 using Category "B" Tourist Development Tax Funds and hereby finds the item
promotes tourism. Second by Ms. Becker. Carried unanimously 7— 0.
g. FY 17 Grant Applications
Mr. Wert presented the Executive Summary "Review and recommend approval of Tourist
Development Council Grant Applications for Category "B" and "C-2" and Sports Event Assistance
for FY 17 (October 1, 2016-September 30, 2017), and reflecting changes discussed and
recommended at the TDC Grant Workshop on January 13, 2016 and make a finding that this item
promotes tourism" dated January 25, 2016 for consideration. He noted a workshop was held by
members of the TDC, interested parties and representatives from the Collier Citizens Council to
review the guidelines for the following grant applications:
i. Category B
ii. Category C-2
iii. Sports Assistance
He reported:
• Staff and representatives from the Collier County Clerk's Finance Department and County
Attorney's Office were also in attendance at the Workshop.
• The Grant guidelines were reviewed and changes were recommended. Staff has provided
new versions of the guidelines for consideration by the Council.
• The changes are intended to streamline the process and remove items that have a tendency to
discourage a potential applicant's participation.
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January 25, 2016 •
• Staff intends to present the revised guidelines to the Board of County Commissioners in
February. The filing deadline for applications is the end of April.
Commissioner Taylor left the meeting at 9:15 a.m.
Ms. Becker assumed the Chair
The Council reviewed the proposed changes and recommended an option be added(as discussed
at the Workshop) to allow digital submittal of the applications.
Mr. Sorey moved to recommend the Board of County Commissioners approve the Tourist
Development Council Grant Applications for Category "B"and "C-2"and Sports Event
Assistance for FY 17(October 1, 2016-September 30, 2017), reflecting changes discussed and
recommended at the TDC Grant Workshop on January 13, 2016 and hereby finds the item
promotes tourism. Second by Mr. Hendel. Carried unanimously 7— 0.
b. Pickleball Resurfacing Project- $46,000
Mr. Williams presented the Executive Summary "Recommendation to award a Change Order in
the amount of$46,180 to Compass Construction, Inc. to upgrade the surface of the Pickleball Courts
at East Naples Community Park and make a finding that this expenditure promotes tourism and
approve the necessary budget amendment" dated January 25, 2016 for consideration. He noted
the skateboard park area has been converted to 12 Pickleball Courts and there was a request by
operators of the US Open Pickleball Championship to permanently upgrade the courts to a more
"forgiving" surface.
Mr. Sacher moved to recommend the Board of County Commissioners award a Change Order in
the amount of$46,180 to Compass Construction,Inc. to upgrade the surface of the Pickleball
Courts at East Naples Community Park and hereby finds the expenditure promotes tourism and
approves necessary budget amendment. Second by Mr. Olesky. Carried unanimously 7—0.
c. Pickleball Hosting Agreement#15-6439 Amendment No. 1
Mr. Wert presented the Executive Summary "Recommendation to approve Amendment#1 to
Contract#15-6439, Hosting Agreement between Collier County and the US Open Pickleball
Championship for access to County Park property to provide a stadium court for the Championship
tournament" dated January 25, 2016 for consideration. He noted there was a change in the
agreement to allow contractors access to the property and a provision for the operators, that
bleachers are to be "purchased, installed and dismantled"by the tournament operators. The previous
agreement stated the bleachers would be donated to the County, however operators are unsure if this
commitment can be fulfilled.
Mr. Olesky moved to recommend the Board of County Commissioners approve Amendment#1
to Contract#15-6439, Hosting Agreement between Collier County and the US Open Pickleball
Championship for access to County Park property to provide a stadium court for the
Championship tournament. Second by Mr. Hendel. Carried unanimously 6—0.
d. Category "B" Out of Cycle Grant Request—US Open Pickleball Championship
Mr. Wert presented the Executive Summary "Recommendation to approve a Tourist Development
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January 25, 2016
Council Category "B" out-of-cycle marketing grant application for Spirit Promotions, Inc. in the
amount of$25,000 to fund the airing and production costs of a prime time special highlighting the
2016 US Open Pickleball Championships in Collier County and make a finding that this expenditure
promotes tourism" dated January 25, 2016 for consideration. He noted the funds are to be used for
production and airing costs associated with televising the event on CBS Sports.
Speaker
Terri Graham, Spirit Promotions addressed the Council noting they are the promoters of the event
and have a 3-year contract with the County. She presented the PowerPoint "US Open Pickleball
Championships" and provided an overview of the sport and the event planned over the next 3 years.
Jim Ludwig provided an overview of the status of the sport in Naples, noting tennis courts may be
used for Pickleball without compromising the courts, given the only change required is the
dimensions of the court. He noted the vision is for the East Naples site to also house a youth
program for the area.
Discussion occurred and concern was noted at times,that events of this nature have short term
contracts which begin in a market where public monies are expended and the event grows leaving
the area before a major return on investment is garnered by the original jurisdiction.
Ms. Graham reported she would be highly amiable to establishing a longer term contract with the
County for housing the event.
Mr. Olesky moved to recommend the Board of County Commissioners approve a Tourist
Development Council Category "B"out-of-cycle marketing grant application for Spirit
Promotions,Inc. in the amount of$25,000, to fund the airing and production costs of a prime
time special highlighting the 2016 US Open Pickleball Championships in Collier County and
hereby finds the expenditure promotes tourism." Second by Mr. Hendel. Carried unanimously
6-0.
e. ADA Accessible Beach Mats—Clam Pass Kayak Launch
Mr. Williams presented the Executive Summary "Recommendation to approve a Purchase Order to
AccessRec, LLC, in the amount of$5,080,for the purchase of an ADA accessible beach mat and
approve a Purchase Order to install the ADA accessible beach mat with FA Remodeling and
Repairs, Inc., in the amount of$2,815 for the kayak launch at Clam Pass Park and make a finding
that these expenditures promote tourism" dated January 25, 2016 for consideration. He noted funds
are for the purchase of a system that would facilitate use of the facility by handicapped individuals.
Mr. Sorey queried Ms. Greene if the item promotes tourism?
Colleen Greene, Assistant County Attorney reported the Council Members are charged with
determining if an item promotes tourism based on their review of an item.
Mr. Wert reported the item promotes tourism as they frequently have requests from visitors on the
availability of recreational facilities for handicapped patrons. Consideration is being given to
dedicating a section of the CVB website to these types of activities and their availability in the
County.
The Council requested that staff monitor usage and develop statistics that would identify who
utilizes the facility.
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January 25, 2016
Mr. Olesky moved to recommend the Board of County Commissioners approve a Purchase Order
to AccessRec, LLC, in the amount of$5,080 for the purchase of an ADA accessible beach mat and
approve a Purchase Order to install the ADA accessible beach mat with FA Remodeling and
Repairs,Inc., in the amount of$2,815 for the kayak launch at Clam Pass Park and hereby finds
the expenditures promote tourism, Second by Mr. Sacher. Carried unanimously 6—0.
Break: 10:11 a.m.
Reconvened: 10:21 a.m.
C.Naples Depot Sub Lease for a Baggage Car to Naples Chamber
Mr. Wert presented the Executive Summary "Recommendation to approve funding to support
leasehold improvements to a railroad car at Naples Depot to house the Naples Visitor Information
Center, approve all budget amendments, and make a finding that this project expenditure promotes
tourism" dated January 25, 2016 for consideration. He noted:
• The Greater Naples Chamber of Commerce (GNCC) has relocated their 5th Avenue visitors
Center to their main office on US41.
• They have been searching for opportunities to relocate back to the City of Naples in the
downtown area.
• The proposal is to house the facility via a lease agreement in an unoccupied baggage car at
the Naples Depot.
• The endeavor would require renovations to the baggage car with a preliminary construction
estimate of$100,000.
• The site would meet ADA access requirements with a ramp that would be designed to imitate
a boarding platform at a train station.
• Staff is looking for conceptual approval and would return the item to the Council when final
construction costs have been identified.
Speaker
Lori Lou Wadell, GNCC reported Chamber of Commerce Officials are aware of the request and
the item (if it has not already) will be presented to the Chamber Board of Directors.
Mr. Hendel moved to recommend the Board of County Commissioners support the concept of
leasing the facility by the Greater Naples Chamber of Commerce as presented by Staff and
approve funding to support leasehold improvements to a railroad car at Naples Depot that would
house the Naples Visitor Information Center, approve all budget amendments, and hereby finds
the project expenditure promotes tourism. Second by Mr. Sorey. Carried unanimously 6—0.
i. Fulfillment Services ITB #15-6522
Mr. Wert presented the Executive Summary "Recommend approval of Tourist Tax Category "B"
funding to support two upcoming FY 16 Pickleball Tournaments at East Naples Community Park
sports events up to $6,450.00 and make a finding that these expenditures promote tourism" dated
January 25, 2016 for consideration.
Mr. Sorey moved to recommend the Board of County Commissioners approve Tourist Tax
Category `B"funding to support two upcoming FY 16 Pickleball Tournaments at East Naples
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January 25, 2016
Community Park sports events up to $6,450.00 and hereby finds these expenditures promote
tourism. Second by Mr. Olesky. Carried unanimously 6—0.
j. Funding Support for February-March Sports Events
Mr. Medley presented the Executive Summary "Recommend approval of Tourist Tax Category
"B"funding to support two upcoming FY 16 Pickleball Tournaments at East Naples Community
Park sports events up to $6,450.00 and make a finding that these expenditures promote tourism"
dated January 25, 2016 for consideration. He noted the funding is for two events: the "Atlantic
South Regional Championship" in the amount of$3,400 and the "East Naples Skill Level Pickleball
Tournament" in the amount of$3,050. Staff noted this type of funding is usually targeted for
"out of season"events, however it has been determined by local hoteliers that rooms are available
and the event will be a primer for the US Open Championships to be held later in the spring.
Mr. Olesky moved to recommend the Board of County Commissioners approve Tourist Tax
Category `B"funding to support the two upcoming FY 16 Pickleball Tournaments at East Naples
Community Park sports events up to $6,450.00 and hereby finds these expenditures promote
tourism, Second by Mr. Sacher. Carried unanimously 6—0.
k. USGA Women's Amateur Golf Event Support
Mr. Wert presented the Executive Summary "Recommendation to conceptually support a US Golf
Association (USGA) Women's Mid Amateur Championship at Quail Creek Country Club in October,
2017 in the amount of$20,000 using Category "B" Tourist Development Tax Funds and make a
finding that this support promotes tourism" dated January 25, 2016 for consideration. He noted
funds would be used for a welcome party and awards dinner for an event held October 7— October
11, 2017. The Council has funded private club events in the past, including those at hotels and other
golf events.
Mr. Hendel moved to recommend the Board of County Commissioners conceptually support a US
Golf Association (USGA) Women's Mid Amateur Championship at Quail Creek Country Club in
October, 2017 in the amount of$20,000 using Category "B"Tourist Development Tax Funds and
hereby finds this support promotes tourism. Second by Mr. Olesky. Carried unanimously 6— 0.
Mr. Hendel left the meeting at 10:48 a.m.
Ms. Greene reported a quorum was no longer present therefor no action may be taken by the Council but they
could hear informational items.
8. Old Business
None
9. Marketing Partner Reports
Mr. Wert presented the Slideshow"Marketing Partner Reports—January 25, 2016" including the
following reports presented by Staff and Consultants:
a. Research Data Services—Dr. Walter Klages
"Research Report—Klages Research and Research Data Services, Inc.
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January 25, 2016
b. Paradise Advertising—Cedar Hames/Nicole Delaney
Paradise Advertising and Marketing, Inc. —Marketing Report
c. Lou Hammond & Associates—PR Services—Jonell Modys
"Lou Hammond&Associates and CVB PR Team Public Relations Report"
d. Tax Collections—Jack Wert
"Collier County Tax Collector Tourist Tax Collections"
Mr. Sorey left the meeting at 11:25 a.m.
e. Miles Partners, Inc. —Website Activity—Jack Wert
"Web Site Analytics"
f. Paradise Advertising and Marketing, Inc. —Jack Wert
"Digital/Social Media Marketing"
g. Phase V—Fulfillment Services—Jack Wert
"Phase V Fulfillment Services"
10. Tourism Staff Reports
The following reports were submitted by Staff:
a. Director—Jack Wert
b. Sales & Marketing—Debi Benedetti
c. Public Relations & Communications—Jonell Modys
d. Film Office—Jack Wert
e. Sports Council—Jack Wert
f. International Representatives—Jack Wert
g. Visitor Centers—Lori Lou Waddell
11. Detailed Staff Reports
Submitted
12. Council Member Discussion
Mr. Sacher requested the County Attorney's Office review the requirements for the City of Marco
Island's representation on the Council because he is not seeking re-election to the City Council and this
term does not coincide with the term of service established for him on the Tourist Development Council.
Mr. Olesky recommended and staff concurred, consideration should be given to initiating the "winter
advertising campaign" in the beginning of December as opposed to the current format in the middle of
December.
13. Next Scheduled Meeting Date/Location—February 22, 2016—8:30 a.m.
Collier County Government Center, Administration Bldg. F,3rd Floor,
3299 East Tamiami Trail,Naples, Florida 34112
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January 25, 2016
c CCCx
There being no further business for the good of the County, the meeting was adjourned by order of
the chair at 10:55 A.M.
COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL
//C/2 4/4
Chairman, C missioner Penny Taylor
These minutes approved by the Board/Committee on as presented
or as amended
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