TDC Minutes 11/16/2015 W - DRAFT (FINAL NOT RECEIVED FROM TOURISM)November 16, 2015
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL WORKSHOP MEETING
Naples, Florida, November 16, 2015
LET IT BE REMEMBERED the Collier County Tourist Development Council in and for
the County of Collier, having conducted business herein, met on this date at 10:00 AM in a
TDC WORKSHOP SESSION at the Tourism Office at 2660 N. Horseshoe Drive, Naples,
Florida with the Following members present:
Vice
Chairman:
ommissioner Penny Taylor
ck Medwedeff
C k Hill
Murray H. Hendel
r Susan Becker
Robert Miller
Ed (Ski) Olesky (Excused)
John Sorey, III (Excused)
Larry Sacher (Excused)
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Manager, Coastal Zone Management
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
Barry Williams, Director, Parks and Recreation
Ed Finn, Senior Budget Analyst, Office of Management & Budget
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WORKSHOP AGENDA
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Tourism Office, 2660 N. Horseshoe Drive, Ste. 105 Naples, FL 34104
November 16, 2015 10:00 am
* Requires TDC Action
1. Call to Order
2. Roll Call
3. *Changes and Approval of Agenda
4. New Business
a. *Current TDT Allocations and Uses
b. *Competitive Destination Beach Funding Source Analysis
c. *TDT Distribution History and Forecast
S. Council Member Discussion
6. Next Scheduled Meeting Date /Location - November 23, 2015 Collier County
Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail,
Naples, Florida 34112
7. Adjournment
All interested parties are invited to attend, and to register to speak and to submit
their objections, if any, in writing, to the board prior to the meeting if applicable.
For more information, please contact Jack Wert at (239) 252 -2402.
If you are a person with a disability who needs any accommodation in order to
participate in this proceeding, you are entitled, at no cost to you, to the provision of
certain assistance. Please contact the Collier County Facilities Management Department
located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112 -5356, (239) 252 -8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for
additional time.
Collier County Ordinance No. 99 -22 requires that all lobbyists shall, before engaging in
any lobbying activities (including, but not limited to, addressing the Board of County
Commissioners) before the Board of County Commissioners and its advisory boards,
register with the Clerk to the Board at the Board Minutes and Records Department.
November 16, 2015
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order — Commissioner Taylor
Commissioner Taylor called the meeting to order at 10:10 A.M.
The Pledge of Allegiance was recited.
2. Roll Call
A quorum was established.
3. Changes and Approval of Agenda
Jack Wert noted the Collier County Citizens Council sent a revised proposal in support of
increasing the tourist tax to 5 %. Mr. Hendel moved to approve the Agenda. Seconded by Mr.
Medwedeff. Carried unanimously.
4. New Business
a. Current TDT Allocations and Uses
Mr. Wert presented an analysis prepared by Assistant Nn torney, Colleen Greene, concerning
TDT funding requirements and the various allowable s e Aalysis was done to determine the exact
means of which revenue generated by any additiona> m a allocated within specific categories.
.11& it
Mr. Hendel explained he believes there is a need to raise the bed tax to generate revenue to use in cases of
emergency. He shared concerns by Park Shore residents on the existing conditions of the beach and the
timing of scheduled renourishments. He believes an increase could also benefit beaches, museums,
advertising, and parks. y
Mr. Medwedeff noted that it is the tourist that pays the tax, not the citizens of Collier County.
The community benefits by not having to pay the tax.
Commissioner Taylor asked Mr. Wert to explain what the County is currently doing and also what the
citizens group is proposing. How citizens are affected and the issue of beach renourishment needs to be
addressed.
Clark Hill stated he will be in support if it's proven there is a need for additional funding.
c. TDT Distribution History and Forecast
Mr. Wert presented the assumption that roughly $20 million in revenue has been brought in for FY 15. He
continued with a breakdown and history of various TDT uses as noted on the "Tourist Development Tax
Distribution History FY 12 -15 " worksheet as well as the information noted on the "Tourist Tax Distribution
Forecast FY 2016 — 2020 " worksheet.
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November 16, 2015
An analysis was done for the current FY 2016 expenditures and there is $8,000,000 budgeted.
There was a policy for money set aside for major renourishment. Every year a specified amount is put aside
for renourishment, whether it's needed or not.
Ed Finn joined the workshop to explain budgeting
Of the $13.2 million in funds that were put aside to repay FEMA, $9.2 million were put into unrestricted
reserves and the remaining $4 million went into reimbursement reserves for possible future use.
Discussion resumed on concerns of raising the tourist tax and how it would be a drawback for those that
book conventions. Price points for large conventions are very important. Visitors that come to southwest
Florida to attend conventions may have to spend more to get here than they normally would due to
transportation and non - direct flights constraints. It's a competitive market.
Mr. Miller suggested raising tax 1/2 % on restaurants and using the revenue generated for additional
advertising.
Barry Williams reported currently no money is being set aside for emergency beach renourishment.
There are currently funds for the work being done but there ar not funds available in the event of a disaster.
There was a settlement from DEP that has been set aside.
Al Katz from the Moorings Property Owners Associatio ke n behalf of homeowners in that
community and shared their frustration with the truc'�ul ery year.
Next Scheduled Meeting Date/Locati
Government Center, Administration
34112
Fr 23, 2015 — 8:30 a.m., Collier County
Floor, 3299 East Tamiami Trail, Naples, Florida
There being no further business for the good of the County, the meeting was adjourned by order of
the chair at 11:55 A.M.
These minutes approved by the Board /Committee on
as presented or as amended
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COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL
Chairman, Commissioner Penny Taylor