TDC Minutes 10/26/2015 - DRAFT (FINAL NOT RECEIVED FROM TOURISM) October 26, 2015
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, October 26, 2015
,N,
, A- ki-
LET IT BE REMEMBERED the Collier County Tourist Development Council' id for
the County of Collier, having conducted business herein, met on this date. AM in a
REGULAR SESSION in Building "F" of the Government Comple ' .'.es, Florida
V
with the Following members present:
Chairman: • .Toner Penny Taylor
Vice Chai ?•: ' i•' "edwedeff
ark Hill
Murray H. Hendel
tc\i Susan Becker
Robert Miller (Excused)
„4s/
Ed (Ski) Olesky
John Sorey, III
'' Larry Sacher
4S"
ALSO 'V- ►' :
=rt, Tourism Director
Ga McAlpin, Coastal Zone Management
. - een Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
Barry Williams, Director, Parks and Recreation
Parker Medley, Sports Marketing
1
_ .,.�_,,., ,,. . .. .. .. ,z,�,t:. e, ,N .,;r . , ,..r,r,. Gk,.ry .,�Tqt,».a,.,�. v.,,,,�„=�.�,+,, ,.:u✓��ili,Fxae+��xJ,�hsa�d`34Ax.-._ ,,.�z...:�,�t.e�'"v't�� _,.,
10/22/2015 Collier County:October 26,2015
NOTICE:
OCTOBER 26, 2015
Share&Bookmark Font Size: Print Feedback,
MEETING AGENDA&NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center,Administration Bldg.F,3rd Floor
3299 East Tamiami Trail,Naples,FL 34112
October 26,2015 8:30 am
Collier County Commission Chambers
*Requires TOC Action
1.Call to Order
2.Pledge of Allegiance
3.Roll Call
4.*Changes and Approval of Agenda
5.*Approval of TDC Minutes
a.*Regular Meeting 9/28/15
6.Presentations/Public Comment-(3 minutes each)
a.Introduction of AVIAREPS Team from Brazil
7.New Business
a.*Sports Facility RFP Vendor Selection(postponed from September meeting)
b.*Sports Event Assistance Funding Application
c.*NYFA Football Event Funding Request
d.*Media Monitoring Service Agreement
e.*Quarterly Financial Review
f.*TDT Allocations
g.*Fund 196 Restructuring Proposal
h.*Wiggins State Park Toll Structures
i,*Clam Pass Park Parking Improvements
j,*Clam Pass Boardwalk Repair
k.*Barefoot Beach Concession Renovations
I. *Seminole Casino Hotel Donation
8.Old Business
9.Marketing Partner Reports
a.Research Data Services-Walter Klages
b.Paradise Advertising-Nicole Delaney
c.Lou Hammond&Associates-PR Services-JoNell Modys
http://www,colliergov.net/index.aspx?page=7641 1/2
10/22/2015 Collier County:October 26,2015
d.Tax Collections-Jack Wert
e.Miles Media-Website Activity
f.Sales&Marketing Technologies-Search Engine Optimization
g.Phase V-Fulfillment Services
10.Tourism Staff Reports
a.Director-Jack Wert
b.Sales&Marketing-Debi DeBenedetto
c.Public Relations&Communications-JoNell Modys
d.Film Office-Maggie McCarty
e.Sports Marketing-Parker Medley
f.International Representatives-Jack Wert
g.Visitor Centers-Lori Lou Waddell
11.Detailed Staff Reports
12.Council Member Discussion
13.Next Scheduled Meeting Date/Location-November 23,2015 Collier County Government Center,
Administration Bldg.F,3rd Floor,3299 East Tamiami Trail,Naples,Florida 34112
14.Adjournment
All interested parties are invited to attend,and to register to speak and to submit their objections,if any,in
writing,to the board prior to the meeting If applicable.
For more information,please contact Jack Wert at(239)252-2402.
If you are a person with a disability who needs any accommodation in order to participate in this proceeding,you
are entitled,at no cost to you,to the provision of certain assistance.Please contact the Collier County Facilities
Management Department located at 3335 Tamlami Trail East,Suite 101,Naples,FL 34112-5356,(239)252-
8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No.99-22 requires that all lobbyists shall,before engaging in any lobbying activities
(including,but not limited to,addressing the Board of County Commissioners)before the Board of County
Commissioners and its advisory boards,register with the Clerk to the Board at the Board Minutes and Records
Department.
http://www.colliergov.net/index.aspx?page=7641
2/2
October 26, 2015
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order—Commissioner Taylor
Commissioner Taylor called the meeting to order at 8:30 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call '�
A quorum was established. O
4. Changes and Approval of Agenda �r il
Mr. Olesky moved to approve the Agenda subject to continuing Items 7.d a ,'4i and addition of Item
7.m- FY16 Sports Events Grant Funding. Second by Mr. Sacher. Car s ' ously 8— 0.
5. Approval of TDC Minutes
a. Regular Meeting 9/28/15
Ms. Becker moved to approve the minutes of the Se ber 8, 2015 meeting as presented.
Second by Mr. Olesky. Carried unanimously 8—0.
•
6. Presentations / Public Comment - (3 minutes e h
a. Introduction of AVIAREPS Team from .irai
(this item was heard at 10:07 a.m. during a sr Item 7.J)
Marcelo Kaiser and Lizandra Kampa• :, . IAREPS provided an update on their efforts to
market Collier County to Brazilian cit�2 e following was noted during their discussions with
the Council: 11\J
• The scope of work inc u randing, education of tour operators, and other efforts to
increase Brazilian visitatio Collier County.
• The number one prio ty for Brazilian tourist is outlet shopping and theme parks in Florida;
however th intend to target a different experience for the Naples vacation.
• This wil a 'eyed by encouraging the "vacation from your vacation" concept given many
of the ti ns' t el to Florida via Miami to the Orlando theme parks for 10 day stays and
on the rn trip they could visit Naples to "wind down" before returning home.
• will focusing on visitation for the months of May through August, which is the
wi .son for the country.
4A Soc 1 media is heavily utilized in the country and any marketing will need to include a
•ng presence in this arena.
• he lack of direct flights from Brazil to Regional Southwest Airport is not a concern as the
citizens are accustomed to, and at times prefer the "fly and drive" experience when
vacationing.
The Council requested Staff/consultants to develop standards to measure visitation data from
Brazil so a determination may be made on the Return on Investment for funds expended in the
marketing endeavor.
2
October 26, 2015
7. New Business
a. Sports Facility RFP Vendor Selection (postponed from September meeting)
Mr. Wert presented the Executive Summary "Recommendation to award RFP #15-6419 Sports
Facilities Assessment to Hunden Strategic Partners, Inc., authorize the Chairman to execute the
County Attorney approved agreement and make a finding that this expenditure promotes tourism"
dated October 26, 2015 for consideration. He noted:
• The study is being conducted at the direction of the Board of County Commissioners.
• 728 firms received the email notification, 51 firms requested the RFP and 3 respo i
proposals.
• A Selection Committee comprised of a representative from the Convention . • itors
Bureau, Public Services, Parks and Recreation and the County Library S It reviewed the
proposals.
• The Committee recommended the RFP be awarded to Hunden Str•AI rtners, Inc.,
Mr. Sorey moved to recommend the Board of County Commissione r' 'FP#15-6419 Sports
Facilities Assessment to Hunden Strategic Partners, Inc., aut ' t hairman to execute the
County Attorney approved agreement and hereby finds the ite o of tourism. Second by Mr.
Hendel. Carried unanimously 8—0.
b. Sports Event Assistance Funding Application
Mr. Wert presented the Executive Summary "Arco e • royal of Tourist Tax Category "B"
funding to support upcoming FY 2016 events • :ports Event Assistance Program" dated
October 26, 2015 for consideration. He noted s in the amount of$6,500 are to support HITS
(Horse Shows In The Sun) for the provision of security for the event. Operational expenditures
including those for security, field rentals, training, etc. is permitted under the Grant guidelines.
Mr. Hendel moved to recom helitrda
of County Commissioners approve of Tourist Tax
Category "B"funding to suppo •coming FY 2016 events under the Sports Event Assistance
Program and hereby finds the ite •romotes tourism. Second by Ms. Becker. Carried
unanimously 8—O.
A.
c. NYFA Football
Event Funding Request
Mr. Wert pr en d the `xecutive Summary "Recommend approval of Tourist Tax Category "B"
funding to sup t The National Youth Football Alliance Florida State Championships November
27-29, 2 i u• t 20,000.00 and make a finding that this expenditure promotes tourism" dated
October 27 I for consideration. He noted the event is the State of Florida championships and a
fo, ner • the FBU (Football University) championships held in Naples in December. The funds
w '` : � • to pay for officiating, training, trophies, security, etc.
9 torey moved to recommend the Board of County Commissioners approve Tourist Tax
egory "B"funding to support The National Youth Football Alliance Florida State
Championships November 27-29, 2015, up to $20,000.00 and hereby finds the item promotes
tourism. Second by Mr. Olesky. Carried unanimously 8—0.
d. Media Monitoring Service Agreement
Continued
3
October 26, 2015
e. Quarterly Financial Review
Mr. Wert presented the Executive Summary "Tourist Development Tax Quarterly Financial
Review" for information purposes. He noted:
• The Review included the fourth quarter of FY14/15 however there are a few expenses to be
credited following issuance of the report. k.
• Staff will disseminate the final report to all interested parties when it becomes available in
late October or early November. , C�
• The Tourist Tax revenue continues to be used to fund operations of County owned museums,
however efforts are being made by the Museum Department to reduce dependence on the
funds. ‘11.)
f. TDT Allocations �
Mr. Wert presented the Executive Summary "Review and discuss cure• ations of the Collier
County Tourist Development Council" dated October 26, 2015. The ' a •'scussed at the May
TDC meeting and at last month's meeting Staff was directed to •4: fo • data for a discussion on
the allocations of the tourist development tax. He provided an o . : , o the history of the Tourist
Tax collections and how the funds have been allocated since its in -ption.
Speaker
Ian Mckeag, Collier Citizen Council supports aais• ist Tax from the existing rate of 4%
to 5%with the major allocation of additional e ated to beach renourishment. He expressed
concern there may be a shortfall of funds by t 022 should the area be subject to a major
storm event. The condition of the beaches ajor focal point when the Tourist Tax was
originally established.
The following was noted under . ccussion:
• Although the statute pro s guidance on the allowed uses for tourist development tax
revenue, a detailed analysis . funding requirements would need to be completed by the
County Atto y's ()pee to determine the exact means the revenue generated by any
additional t may be allocated within the categories.
• Concern s expressed by Park Shore residents on the existing condition of the beach
and t ti e fra e of the scheduled renourishment.
• All pa agree, including hoteliers, the beaches are the most critical asset to the tourism
i i ollier County.
• Ins er o properly review the issue, a detailed analysis of data across a broad spectrum
ii shoe 4 be completed to ensure the most competent decision possible is achieved on the
•cations of the revenue and whether the tax rate should be increased.
"c• •ptions identified to address the item included the TDC making a decision today, a TDC
workshop be convened, or appointment of a"blue ribbon" Committee by the BCC.
Mr. McAlpin provided the spreadsheet "TDC Beach Renourishment Capital Fund(195)" for
information purposes. The document provided a projection of funds available and related
expenditures from FY16—FY20. He noted:
4
October 26, 2015
• The County was successful in their 2nd appeal of FEMA's decision to de-obligate funds
awarded to the County for renourishment activities due to storm damage from Hurricane
Wilma and Katrina.
• The County will be receiving a reimbursement of approximately $9.8M for the work
completed.
• A detailed projection of funds required until the year 2022 for beach renourishment sects
and a projection of potentially available funds indicates the County will have a surpl s
approximately $22M in the beach renourishment category by the year 2022.
• The projection does not include unforeseen events such as unanticipated dredgn o sses,
estuary maintenance or damage from a major storm event.
Under Council discussion the followin g was noted:
• A topographic survey of the beaches will be completed in the 1St quart 6 which will
determine the renourishment required for the year.
• The BCC has undertaken a policy by which renourishment shoul. '1114 m ted on a annual
analysis with a"pay as you go" concept as opposed to waiti a • i•d of years and
undertaking a major renourishment project.
• The policy is new and Staff is not yet able to offer an o'Onion t whether undertaking beach
renourishment projects over a short term window is ► beneficial and environmentally sound
than a long term approach.
• Ac*, 41IF
Break: 10:30 a.m.
Reconvened: 10:40 a.m.
Mr. Sorey left the meeting
Commissioner Taylor reported . .er ira • the presentations the item should be addressed in
separate meeting(s) when mor '+ le. •to and legal analysis is available. She polled the Council
to determine if they preferred a s- rate Committee be appointed by the BCC or the review should
be undertaken by the TDC in a wor shop setting.
Mr. Medwedeff, ill, Ms. Becker, and Mr. Sacher— TDC Workshop.
Mr. Hendel— R o Committee appointed by the BCC.
Mr. Olesky e al.
Commis T for announced a Workshop would be held and for Council members to pose
questions Ira. ance to Staff so they may prepare the adequate information for the meeting.
eported he would notify the Council on the date, time and place of the Workshop.
o issi ner Taylor left the meeting at 10:50 a.m.
Mr. . • edeff assumed the Chair
g. Fund 196 Restructuring Proposal
Continued.
h. Wiggins State Park Toll Structures
5
October 26, 2015
Mr. Williams presented the Executive Summary "Recommendation to approve an out-of-cycle
Collier County Tourist Development Council Category "A "grant application for Beach Park
Facilities in the amount of$7,200 from the State of Florida State Parks to provide mobile toll booths
in order to expedite traffic into Delnor-Wiggins State Park and to make the finding that the project
promotes tourism" dated October 26, 2015. He noted:
• The item is in response to an issue identified by the Collier County Sheriff's Office.
• "In season" park visitor traffic backs up from the existing toll booth out of the park bou d ' s
creating a safety hazard on area streets.
• The temporary toll booths will be utilized during the winter season.
• The proposal is brought forth by Delnor-Wiggins State Park and the County h re usly
funded improvements in the park.
Mr. Hill moved to recommend the Board of County Commissioners app A out-of-cycle
Collier County Tourist Development Council Category "A"grant app • i'Fr for Beach Park
Facilities in the amount of$7,200 from the State of Florida State P 04' p . ide mobile toll
booths in order to expedite traffic into Delnor-Wiggins State an ereby finds the item
promotes tourism. Second by Mr. Hendel. Carried unanimou .
Mr. Hendel left the meeting at 10:50 a.m.
Cuil0
i. Clam Pass Park Parking Improvements •
Mr. Williams presented the Executive Sum .-A •c mendation to award a work order using
Contract Number 13-6164 to Q Grady Minor :tak t iates, P.A.for the Clam Pass Park parking
modifications and make a finding that this • '•TT Sure promotes tourism" dated October 26, 2015
for consideration. He noted the scope of •r' as previously approved by the TDC (Tourist
Development Council) and the BCC (fp•r, if County Commissioners).
Ms. Becker moved to recomme he Board of County Commissioners award a work order using
Contract Number 13-6164 to Q G dy Minor&Associates, P.A.for the Clam Pass Park parking
modifications. Secor l by IiL$Olesky. Carried unanimously 5— 0.
j. Clam Pass Boardwalk Repair
Mr. William r entefie Executive Summary "Recommendation to award Invitation to Bid No.
15-6510 to Cu Built Marine Construction, Inc.,for the Clam Pass Boardwalk Repair, approve
expendit■ - • $ , 0 county permitting fees, authorize the Chairman to execute the contract, and
make a fi r: at this expenditure promotes tourism" dated October 26, 2015 for consideration.
1-141.6 ed t scope of work is actually for$533,892 plus $1,000 in county permitting fees and was
• M. .. approved by the TDC and BCC.
Becker moved to recommend the Board of County Commissioners award Invitation to Bid
. 15-6510 to Custom Built Marine Construction,Inc.,for the Clam Pass Boardwalk Repair,
approve expenditure of$533,892.00 plus $1,000.00 for county permitting fees, authorize the
Chairman to execute the contract and hereby finds the item promotes tourism. Second by Mr.
Olesky. Carried unanimously 5—0.
k. Barefoot Beach Concession Renovations
6
October 26, 2015
Mr. Williams presented the Executive Summary "Recommendation to award a work order using
Contract Number 14-6307 to PBS Contractors for the Barefoot Beach concession renovation and
make a finding that this expenditure promotes tourism" dated October 26, 2015 for consideration.
He noted the total expenditure is in the amount of$39,962.00 and was previously approved by the
TDC and BCC. The Park Ranger's office will remain on site in a temporary location until the
construction is completed.
Mr. Sacher moved to recommend the Board of County Commissioners award a work g
Contract Number 14-6307 to PBS Contractors for the Barefoot Beach concession r a and
hereby finds the item promotes tourism. Second by Ms. Becker. Carried unanim — 0.
I. Seminole Casino Hotel Donation 0
Mr. Wert presented the Executive Summary "Recommendation to accept • . '•n from the
Seminole Casino Hotel Immokalee for destination marketing and promoti• `►i;ted October 26,
2015 for consideration. He noted the donation of$25,000.00 is perm' s • a- Convention and
Visitor's Bureau markets the Seminole Casino through their we 'te, " . or's Guide and other
promotional materials. This is the first time for the donation as VP . . he Casino has recently
opened and similar style donations occur in Broward County and the Tampa area.
Ms. Becker moved to recommend the Board of Coun ii' sioners accept a donation of
$25,000.00 from the Seminole Casino Hotel Inlino e7stination marketing and promotion.
Second by Mr. Olesky. Carried unanimous) N
m. FY16 Sports Events Grant Funding
Mr. Medley presented the Executive Su Recommend approval of Tourist Tax Category "B"
funding to support upcoming FY 16 fir,,.r vents up to $ 8,900.00 and make a finding that these
expenditures promote tourism" • • .ber 26, 2015 for consideration. He noted the funding is
for the STX Paradise Shootout, Alligator Alley Lax Classic and the Paradise Coast Invitational.
Ms. Becker moved to recommend the Board of County Commissioners approve use of Tourist Tax
Category "B"fund' g to support upcoming FY 16 sports events up to $ 8,900.00 and hereby finds
the item promote to 'sm. Second by Mr. Olesky. Carried unanimously 5—0.
8. Old Business
None
IIIP
9. Mark 1 Pa tner Reports
Mr. • - -nted the Slideshow"Marketing Partner Reports— October 26, 2015" including the
• i , -ports presented by Staff and Consultants:
. R. e.rch Data Services—Dr. Walter Klages
" '•search Report—Klages Research and Research Data Services, Inc. "
The Council requested Staff to provide any data available on visitors from Brazil so an initial base
level may be established to measure the success of marketing efforts targeting the region.
b. Paradise Advertising—Cedar Hames/Nicole Delaney
October 26, 2015
Cedar Hames introduced new employees Eric Snyder, Director, Strategy & Special Projects and
John Griffin, Director of Public Relations.
Nicole Delaney presented the Advertising Report- Paradise Advertising and Marketing, Inc. "
c. Lou Hammond & Associates—PR Services—Jonell Modys
"Public Relations Update TDC Meeting LHA Agency & CVB PR Highlights Report July—
September 11 " - October 13, 2015" dated October 26, 2015.
d. Tax Collections—Jack Wert
"Collier County Tax Collector Tourist Tax Collections"
e. Miles Partners, Inc.—Website Activity O'
�
"Web Site Analytics"
f. Sales & Marketing Technologies, Inc. - Search Engine Optimizati
"Search Engine Services"
g. Phase V - Fulfillment Services
"Phase V Fulfillment Services"
10. Tourism Staff Reports • Acilp.ICIO
The following reports were submitted by Staff:
a. Director—Jack Wert
b. Sales & Marketing—Debi Benedetti
c. Public Relations & Communications— on odys
d. Film Office—Jack Wert
e. Sports Council—Jack Wert
f. International Representatives ack Wert
g. Visitor Centers —Lori Lou Wad
11. Detailed Staff Report '
Submitted
12. Council Membe Scussion
None
13. Next Ad.- •dul 1 Meeting Date/Location—November 23,2015—8:30 a.m.
Col 1' • . *' Government Center, Administration Bldg. F,3rd Floor,
amiami Trail, Naples, Florida 34112
Acy
8
October 26, 2015
There being no further business for the good of the County, the meeting was adjourned by order of
the chair at 11:51 A.M.
COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL
4(Z>
Chairman, Commissioner Penny Taylor O
These minutes approved by the Board/Committee on a sib•n or as
amended
cis _\ 1111111V
• AcIS
ZSe\'.i
/1S6C4
rc"1 rY° V-.
9