TDC Minutes 09/28/2015 - DRAFT (FINAL NOT RECEIVED FROM TOURISM) September 28, 2015
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, September 28, 2015
LET IT BE REMEMBERED the Collier County Tourist Development Council in and for
the County of Collier, having conducted business herein, met on this date at 8:30 AM in a
REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida
with the Following members present:
Chairma . issioner Penny Taylor
Vice Chai is Medwedeff
lark Hill
Murray H. Hendel
Susan Becker
"c Robert Miller
Ed (Ski) Olesky
John Sorey, III
Larry Sacher
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
Barry Williams, Parks and Recreation Director
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MEETING AGENDA& NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center,Administration Bldg. F,3rd Floor
3299 East Tamiami Trail,Naples, FL 34112
September 28, 2015 8:30 am
* Requires TDC Action
1.Call to Order
2.Pledge of Allegiance
3.Roll Call
4. *Changes and Approval of Agenda
5. *Approval of TDC Minutes
a. *Regular Meeting 7/29/15
6.Presentations/Public Comment-(3 minutes each)
7.New Business
a. * Clam Pass Park Proposal
b. * Marco South Renourishment Permitting and Design
c. * CH2M Hill Project Management Services
d. * FY 16 Strategic Plan Review
e. * Sports Event Assistance Grant Applications
f. *RFP#15-6419 Sports Facility Needs Study Vendor Selection
8.Old Business
a. Meeting Dates
b.Agenda Program
9.Marketing Partner Reports
a.Research Data Services—Walter Klages
b. Paradise Advertising-Nicole Delaney
c.Lou Hammond&Associates—PR Services-JoNell Modys
d. Tax Collections-Jack Wert
e. Miles Media-Website Activity
f. Sales&Marketing Technologies- Search Engine Optimization
g. Phase V -Fulfillment Services
10.Tourism Staff Reports
a.Director—Jack Wert
b. Sales&Marketing—Debi DeBenedetto
c. Public Relations&Communications—JoNell Modys
d. Film Office—Maggie McCarty
e. Sports Marketing—Parker Medley
f. International Representatives—Jack Wert
g.Visitor Centers—Lori Lou Waddell
11.Detailed Staff Reports
12.Council Member Discussion
13.Next Scheduled Meeting Date/Location—October 26,2015 Collier County Government Center,
Administration Bldg.F,3rd Floor,3299 East Tamiami Trail,Naples,Florida 34112
14.Adjournment
All interested parties are invited to attend,and to register to speak and to submit their objections,
if any in writing,to the board prior to the meeting if applicable.
For more information,please contact Jack Wert at(239)252-2402.
If you are a person with a disability who needs any accommodation in order to participate in this
proceeding,you are entitled,at no cost to you,to the provision of certain assistance.Please contact the
Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101,
Naples,FL 34112-5356,(239)252-8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall,before engaging in any lobbying
activities(including,but not limited to, addressing the Board of County Commissioners)before the
Board of County Commissioners and its advisory boards,register with the Clerk to the Board.
September 28, 2015
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order—Commissioner Taylor
Commissioner Taylor called the meeting to order at 8:30 A.M.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Changes and Approval of Agenda
Mr. Olesky moved to approve the agenda subject deleting Item 7.f-RFP#15-6419, Sports Facility
Needs Study Vendor Selection. Second by Ms. Becker. Carried unanimously 9—0.
5. Approval of TDC Minutes
a. Regular Meeting 7/28/15
Ms. Becker moved to approve the minutes of the July , 2015 Meeting as presented. Second by
Mr. Olesky. Carried unanimously 9—0.
6. Presentations/ Public Comment- (3 minutes each
Ian Mckeag, Collier Citizen Council,provide..„,,. .y a letter to Commissioner Taylor dated
September 28, 2015 regarding the Tourist Develop'e ax rate. He addressed the Council
recommending the Tourist Tax be raises ',. the isting rate of 4 percent to 5 percent. Based on
current collection rates, approximatel s •ditional dollars could annually be generated which
could be dedicated to beach renou ' + e e move would help in creating financial stability for the
renourishment program and promote pl ent and economic prosperity for the region.
Council discussion occurred on the merits of the request including topics such as the positive climate of
tourism and hotel occupancy rates in the area, potential negative impacts on booking group sales events
given the "lift" and other transportation costs in and out of the region are greater than that of
competitors. The additional 1percent could not be dedicated to beach renourishment under statutory
provisions, and changing the allocated percentage of funds dedicated to beach renourishment, to
increase available dollars for the activity, would not garner the revenue estimated for beach
renourishment projects under the proposal.
Commissioner Taylor requested that staff place the item on the next meeting agenda for discussion.
Staff to provide supporting data to aid in the discussion.
7. New Business
a. Clam Pass Park Proposal
Mr. McAlpin presented the Executive Summary "Recommendation to accept a proposal from
CB&I Environmental&Infrastructure, Inc. dated August 3, 2015 for design,permitting and
Engineer of Record services for the renourishment of Clam Pass Beach Park; to perform a critically
eroded area analysis for Florida Department of Environmental Protection cost share funding;
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September 28, 2015
approval of a Work Order under Contract#15-6382 and a not to exceed amount of$68,504.40;
authorize the County Manager or his designee to execute this work order; authorize the necessary
budget amendment; and make a finding that this expenditure promotes tourism (Project No. 90069)"
dated September 28, 2015 for consideration. He noted:
• The project involves renourishment of Clam Pass Park beach and is an out of cycle
request at the direction of the Board of County Commissioners.
• Work will be completed under the auspices of the new 15-year beach renourishment
permit, via truck haul or dredging.
• The scope of work includes a"critical eroded beach" analysis to determine any Florida
Department of Environmental Protection(FDEP) cost sharing funds that may be
available for this area.
• Cost sharing is based on the number of parking spaces for public beach access and length
of the beach with a 50%maximum allowed (staff anticipates approximately 30%would
be granted under the program following any approval).
Mr. Sorey moved to recommend the Board of County Commissioners accept a proposal from
CB&I Environmental&Infrastructure, Inc. dated August 3, 2015 for design,permitting and
Engineer of Record services for the renourishment of lam Pass Beach Park; to perform a
critically eroded area analysis for Florida Departm• of Environmental Protection cost share
funding; approval of a Work Order under Contr• # .382 for a not to exceed amount of
$68,504.40; authorize the County Manager or b•sign: to execute this work order; authorize
necessary budget amendment; and hereby Inds expenditure promotes tourism (Project No
90069). Second by Mr. Olesky. Carried un u 9—0.
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b. Marco South Renourishment Permittin and Design
Mr. McAlpin presented the Exe - ry "Recommendation to accept a proposal from
CB&I Environmental&Infras • n . dated July 13, 2015 for the Tropical Storm Debby beach
renourishment design,permitting`. , ngineer of Record certification; approve a Work Order
under Contract 15-6382 for a not to"'%xceed amount of$57,649, authorize the County Manager or
his designee to execute this work order and make a finding that this item promotes tourism (Project
No. 90061)" dated September 28, 2015 for consideration. He noted:
• The scope of work includes design, engineering and permitting services for beach
damage that occurred as a result of Tropical Storm Debby in 2013.
• He anticipates the project will be completed via truck haul/conveyor with approximately
13,000 cubic yards of material being placed on the beach.
• Work will need to be completed outside of turtle nesting season and coordinated with the
City of Marco Island to minimize the impact of traffic in the area.
• The project has taken additional time to develop because staff has taken a"holistic"
approach in identifying renourishment needs for the area, not only needs associated with
storm damage.
Mr. Olesky moved to recommend the Board of County Commissioners accept a proposal from
CB&I Environmental&Infrastructure, Inc. dated July 13, 2015 for Tropical Storm Debby
beach renourishment design,permitting and Engineer of Record certification; approve a work
order under Contract#15-6382 for a not to exceed amount of$57,649; authorize the County
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September 28, 2015
Manager or his designee to execute this work order and hereby finds this item promotes tourism
(Project No. 90061). Second by Mr. Sacher. Carried unanimously 9—0.
c. CH2M Hill Project Management Services
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Mr. Williams presented the Executive Summary "Recommendation to approve expenditures related
to Collier County Tourist Development Council Category "A" Grant Beach Park Facilities projects
for Fiscal Year 2016 for$52,500, a contract with CH2M Hill for project management services and
make a finding that this expenditure promotes tourism"dated September 28, 2015 for consideration.
He noted:
• The scope of work is project management for several projects anticipated to be undertaken
in FY15/16.
• The Department currently has 4 project managers and the existing work load is one that
requires out sourcing to manage project activities.
• As projects are brought forth with actual construction costs, necessary charges for these
services will be identified in detail.
Mr. Sorey moved to recommend the Board of County Commissioners approve expenditures
related to Collier County Tourist Development Counci Category "A"Grant Beach Park
Facilities Projects for Fiscal Year 2016 for$52,500, contract with CH2M Hill to provide
project management services and hereby finds th• x diture promotes tourism. Second by
Mr. Olesky. Carried unanimously 9—0.
d. FY 16 Strategic Plan Review
Mr. Wert presented the Executive Su • '•arylkev -w and make a recommendation to the Board of
County Commissioners to approve t 44 al •r 2016 Strategic Marketing Plan for the Naples,
Marco Island, Everglades Convei ' • 40'as ors Bureau (CVB) and make a finding that this item
promotes tourism"dated Sept:, • 20, 5 for consideration. He noted:
• The plan was developed i . •y utilizing quarterly roundtable meetings with Staff, a
TDC member and industry r;'•resentatives.
• The plan addresses all aspects of marketing tourism in the region.
• It will be used to determine funding mechanisms for the fiscal year.
• It has built in flexibility with a quarterly review process to address ever changing economic
and social events.
• It contains objectives with measurable parameters and identifies long term goals to aid in
implementing the plan.
• Staff is requesting a recommendation for approval as the item will be heard by the Board of
County Commissioners in October.
Discussion occurred on the burden the increase in full time/seasonal population is placing on
existing roadway infrastructure in the area which may create a negative experience for tourists.
Staff acknowledges the increased demand on road capacity and other infrastructure is a concern and
they are seeking to become more engaged in the planning process from a tourism point of view.
The council requested staff to determine if there are any statistics available regarding the number of
people who visit the region as "tourists" and then convert to full time or seasonal residents.
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September 28, 2015
Mr. Hendel moved to recommend the Board of County Commissioners approve the Fiscal Year
2016 Strategic Marketing Plan for the Naples,Marco Island and Everglades Convention &
Visitors Bureau (CVB) and hereby finds this item promotes tourism. Second by Mr. Sacher.
Motion carried unanimously 9— 0.
Mr.Wert presented the PowerPoint "Strategic Marketing Plan" for informational purposes and
provided an overview of the plan. The following items were highlighted during the presentation:
• An analysis of the cost/benefit in marketing to the country of Brazil should be done by staff
to ensure that funds dedicated to promoting tourism are being used in the most efficient
manner possible.
• Any changes that are proposed in the allocation of the Tourist Tax revenue would not
affect the plan because they would be implemented in FY16/17.
e. Sports Event Assistance Grant Applications
Mr. Wert presented the Executive Summary "Recommend approval of Tourist Tax Category "B"
funding to support eight upcoming FY 2016 events under the Sports Event Assistance Program and
make a finding that these expenditures promote tourism"dated September 28, 2015 for
consideration.
Mr. Hill moved to recommend the Board of Coun I issioners approve Tourist Tax
Category "B"funding to support eight upcomi 20 events under the Sports Event
Assistance Program and hereby finds this expen re promotes tourism. Second by Ms Becker.
Motion carried unanimously 9— 0.
8. Old Business
a. Meeting Dates
Mr. Wert reported TDC mem, s we p ed on their availability regarding two meeting times:
9:00 a.m., on the fourth Monday • he onth; and 1:30 p.m., on the third Wednesday of the month.
Results indicated a majority of the 'mbers were available on the fourth Monday of each month.
Mr.Wert reported the meeting schedule will remain as is, and meetings will start at 8:30 a.m. to
assist in accommodating the schedule of the Board of County Commissioner(BCC) Member who
sits on the Council (the TDC meets the day before regularly scheduled BCC Meetings).
b. Agenda Program
Mr. Wert reported the council is attempting to move toward the use of"tablets"or other electronic
devices at meetings to reduce the demand for paper copies of the meeting packet. The IT
Department has informed him the service utilized by the BCC will no longer be available and they
are testing new support programs for the system. He anticipates a new system will be available early
next year and if it is successful for the BCC the TDC will attempt to utilize the format.
Naples Pier Celebration
Mr. Sorey reported there will be a public function to celebrate the reconstruction of the Naples Pier
on November 5, 2015 at 5:30 p.m.
Break: 10:23 a.m.
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September 28, 2015
Reconvened: 10:34 a.m.
Mr. Sacher left the meeting
Mr. Hendel left the meeting
9. Marketing Partner Reports
Mr. Wert presented the slideshow"Marketing Partner Reports—September 28, 2015"including the
following reports presented by staff and consultants:
a. Research Data Services—Jack Wert
"Research Report—Klages Research and Research Data Services, Inc. "
b. Paradise Advertising—Nicole Delaney
Advertising Report Paradise Advertising and Marketing, Inc. —Meeting Photography and Video,
September 28, 2015. "
Mr. Sorey left the meeting at 11:04 a.m.
c. Lou Hammond & Associates—PR Services—Jonell Modys
"Public Relations Update TDC Meeting LHA Agency VB PR Highlights Report July—
September 13"-September 28, 2015.
d. Tax Collections—Jack Wert
"Collier County Tax Collector Tourist Tax t do
e. Miles Partners, Inc.—Website Act' Ja Wert
"Web Site Analytics"
f. Sales & Marketing Technologiellit) — Search Engine Optimization—Jack Wert
"Search Engine Services"
g. Phase V- Fulfillment Services—Jack Wert
"Phase V Fulfillment Services"
10. Tourism Staff Reports
The following reports were submitted by staff:
a. Director—Jack Wert
b. Sales & Marketing—Debi Benedetti
c. Public Relations & Communications—Jonell Modys
d. Film Office—Jack Wert
e. Sports Council—Jack Wert
f. International Representatives—Jack Wert
g. Visitor Centers—Jack Wert
11. Detailed Staff Reports
Submitted
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September 28, 2015
12. Council Member Discussion
Ms. Becker queried on languages available on the website and visitor guides and staff reported
websites are available in English, German, Spanish and Portuguese. Visitor guides are available in
English, Spanish, Portuguese and German.
Commissioner Taylor:
1. Reported the Media Guide is subject to a 1-year contract and the item will be put out to bid at the
next cycle.
2. Recommended staff investigates grant guidelines to determine if pre-identified"signature events"
should be allowed to use reporting data in addition to heads and beds, given they promote tourism in
the area,but don't necessarily generate large numbers of over night visitors. One example was the
Stone Crab Festival.
3. Presented a sonar view showing the success of a recently developed off shore reef in the Gulf of
Mexico.
4. Requested staff to place tourist tax rate item toward the beginning of next month's meeting agenda.
13. Next Scheduled Meeting Date/Location—October 26, 2015—8:30 a.m.
Collier County Government Center, Administration B . F,3rd Floor,
3299 Tamiami Trail East,Naples, Florida 34112
There being no further business o s of the County, the meeting was adjourned by order
of the chair at 11:47 A.M.
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Chairman, Commissioner Penny Taylor
These minutes approved by the Board/Committee on as presented
or as amended
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