Agenda 09/15/2015 caL#-
COLLIER REATRANSIT C �xvKC.
Y rq County
Public Transit Ad Hoc Advisory Committee
Collier County Government Administration-Building F
3299 Tamiami Trail East—Suite 501 IT Training Room
Naples, Florida
September 15,2015
3:00 p.m.
1. Call to Order
2. Roll Call
3. Approval of Agenda
4. Approval of Minutes
a. August 18, 2015 minutes
5. Committee Action
a. Endorsement of New Pilot Park&Ride Beach Route
6. Reports and Presentations
a. Updates on Stuff the bus
b. Blue Zone Presentation—Guest Speaker:Stacy Revay
7. Member Comments
8. Public Comments
9. Next Meeting Date—October 20, 2015
10. Adjournment
Two or more members of the Board of County Commissioners may be present and may participate at the meeting.
The subject matter of this meeting may be an item for discussion and action at a future BCC meeting.
Collier Area Transit operates in compliance with Federal Transit Administration, (FTA) program requirements and
ensures that transit services are made available and equitably distributed, and provides equal AGENDA access
and mobility to any person without regard to race,color,or national origin,disability,gender or age.Title VI of the
Civil Rights Act of 1964; FTA Circular 4702.1A, "Title VI and Title VI Dependent Guidelines for Federal Transit
Administration Recipients.
Anyone who required an auxiliary aid or service for effective communication, or other reasonable
accommodations in order to participate in this proceeding, should contact the Collier County Facilities
Management Department located at 3335 Tamiami Trail East, Naples, Florida 34112 or 239-252-8380 as soon as
possible, but no later than 48 hours before the scheduled event. Such reasonable accommodations will be
provided at no cost to the individual.
August 18, 2015
MINUTES OF THE PUBLIC TRANSIT AD HOC ADVISORY COMMITTEE
MEETING
August 18, 2015 Naples, Florida,
LET IT BE REMEMBERED, the Public Transit Ad Hoc Advisory Committee in and for
the County of Collier, having conducted business herein, met on this date at 3:00 P.M. in
REGULAR SESSION at Administrative Building "F", Suite 501, Collier County
Government Complex Naples, Florida with the following members present:
Co Chairman: Arthur Dobberstein
Co Chairman: John DiMarco, II
Vice Chairman: Dylan Michael Vogel
Richard Duggan (Excused)
W. James Klug, III
Morton Rosenberg (Excused)
Harold Weeks
(Vacancy)
(Vacancy)
ALSO PRESENT: Michelle Arnold, Director, Public Transit and Neighborhood Enhancement
Yousi Cardeso, Operations Analyst
Jim Giangrosso, Events, Sales, Marketing Coordinator
Corine Williams, Public Transit Manager
Omar Deleon, Keolis
Patricia Mumford, Keolis
1
August 18, 2015
1. Call to Order
Co Chairman DiMarco called the meeting to order at 3:00PM.
2. Roll Call
Roll call was taken and a quorum was established.
3. Approval of Agenda
Mr. Weeks moved to approve the Agenda. Second by Mr. Vogel. Carried unanimously 5—0.
4. Approval of Minutes from July 21,2015 Meeting
Mr. Vogel moved to approve the minutes of the July 21, 2015 Public Transit Ad Hoc Advisory
Committee meeting as presented. Second by Mr. Klug. Carried unanimously 5—0.
5. Committee Action
a. Endorsement of revised 2015 calendar
Mrs. Cardeso presented the Executive Summary"Approval of 2015/2016 Meeting Calendar" for
consideration. The Committee will be meeting the third Tuesday of each month.
Mr. Klug moved to approve the Committee's 2015/2016 Meeting Calendar as presented. Second
by Mr. Weeks. Carried unanimously 5—0.
b. Endorsement of seasonal schedule and route 19 Modification
Ms. Cardeso presented the Executive Summary "Collier Area Transit Season Schedule and Route
19 Modification" for consideration. She noted:
• The seasonal schedule is a new feature for the Program and was developed with input from
riders who favor the change in schedule as the bus routes take longer during this time of the
year due to the influx of seasonal residents and tourists.
• The daily changes will begin after 11:00am in the morning and add 10 minutes to each bus
loop on the routes serving downtown Naples, US 41, Airport Road, Golden Gate, etc.
• The changes will be promoted via bus schedule publication in booklet format. It will be a
different color, font, etc. so the user may differentiate between the seasonal and regular
schedule.
• A change to Route 19 is also proposed based on requests from residents on Everglade Blvd.
whereby the bus will exit Immokalee Road and travel down Oil Well Road, north on
Everglades Blvd. back to Immokalee Road (or vice versa).
• Both changes are anticipated to initiate in November of 2015 with the seasonal schedule
terminating in March of the following year.
• There will be public meetings held on the changes which require approval by the Board of
County Commissioners before being implemented.
• On a related note, Staff reported they are monitoring the transportation department changes
on Golden Gate Blvd. (construction of bridges and widening to 4 lanes in certain locations)
to determine any changes in service that may be required.
The Committee recommended Staff investigate service options for the Collier County
Fairgrounds.
2
August 18, 2015
Mr. Klug moved to recommend the Board of County Commissioners approve the "Collier Area
Transit Seasonal Schedule and Route 19 Modifications"as presented by Staff. Second by Mr.
Vogel. Carried unanimously S—0.
6. Reports and Presentations
a. Stuff the Bus
Mr. Giangrosso presented the Executive Summary "Stuff the Bus"for information purposes. He
noted:
• CAT is partnering with the United Way, Harry Chapin Food Bank, Publix and others to
coordinate a food drive for the United Way.
• The event will be held on Sunday, September 13, 2015 from 10:00am to 3:00pm at 6 Publix
locations (Freedom Square, Berkshire Commons, Naples Shopping Center, Target Shopping
Center, Pebblebrook Shopping Center and Naples Walk).
• Staff and others will be on site distributing information to promote the CAT system.
b. Transit Internship
Ms. Williams presented the Executive Summary" Transit Student Internship" for information
purposes. She noted:
• Staff is investigating the feasibility of instituting an intern program whereby college
students would develop marketing tools for CAT.
• The student would utilize social media, website, print collaterals, posters, instructional
videos, etc. to develop the promotions.
• The program would not only benefit CAT by increasing ridership, but the student would
gain a greater understanding of the execution of marketing principles in the real world.
• Florida Gulf Coast University(FGCU) has been contacted and is interested in the program.
Under Committee discussion, the following was noted:
• At this point, the students would not be financially compensated for the work, but would
receive educational credits.
• There would be no "out of pocket" for CAT associated with the program.
• Staff would coordinate with FGCU representatives to ensure the benefits to the student are
inline with University requirements.
The Committee favored the concept and recommends Staff consider expanding the program to
other disciplines (graphic design,IT, etc.) and considers other institutions including those that
provide adult education.
c. Secret Santa Promotion
Ms. Williams presented the Executive Summary "Transit Secret Santa Holiday Promotion" for
consideration.
• Staff is developing a promotion whereby existing businesses on fixed routes will be given
the opportunity to provide gifts to unsuspecting riders on CAT buses.
• The gifts will be presented by elected officials, Staff, etc.
• The goal is to show appreciation to CAT riders and promote the program through press
releases, social media avenues, etc.
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August 18, 2015
The Committee recommended the Staff include the Paratransit riders in the promotion.
7. Member Comments
The Members recommended Staff consider:
• Investigating any opportunities available (CAT brochures, route schedules, Apps, etc.) for
providing information such as the location and routes required to travel to the Greyhound Bus
terminal and Southwest Regional Airport.
• Investigating the feasibility of partnering with the Greyhound bus service for marketing the
systems including links on websites, GPS coordinates of their facilities, etc.
• Investigating the app "around me"which identifies locations of available transit facilities.
• Developing a 3 digit phone number for the system which the public could use for ease of
contact.
• Investigating safety features for Paratransit drivers (fluorescent vests, etc.) who may be exposed
to a risk when discharging passengers from the fleet.
A concern was expressed the new company responsible for Paratransit services may not be familiar
with area locations causing a temporary decline in the quality of service. —Staff noted the drivers will
most likely be the same ones as before,just operating under the auspices of the new company.
8. Public Comments
None
9. Next Meeting Date
September 15,2015
There being no further business for the good of the County, the meeting was adjourned by
order of the chair at 4:00P.M.
Public Transit Ad Hoc Advisory Committee
Arthur Dobberstein, Co Chairman or
John DiMarco, Co Chairman
These minutes approved by the Board/Committee on as presented or as
PP Y P
amended
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EXECUTIVE SUMMARY
Committee Action
Item 5A
Pilot Beach Shuttle Service Park and Ride
Objective:
To create solutions to the limited beach access and managing existing resources to support
tourists who seek to use Collier County beaches for recreation.
Considerations:
Based on past reports from the Tourist Development Council, FY 15 had been viewed as another
record year for tourism in Collier County. The Parks and Recreation Department concurred with
this assessment as Beach Park facilities have been at capacity throughout the traditional tourist
season, The beach park facilities were at capacity by 10:00 a.m. to 2:00 p.m. each day at our
popular beaches by visitors. As these numbers increase, creative solutions are required to further
enhance beach access.
Given this history and current practice, the Parks and Recreation Division in conjunction with
the Public Transit & Neighborhood Enhancement Division propose a pilot program for FY 16
season (January 1, 2016 through May 30, 2016) to provide a seasonal beach shuttle route with
"park and ride" facilities at the following locations:
' • North Collier Regional Park (NCRP)
• Connor Park
• Vanderbilt Beach Bluebill/Delnor-Wiggins State Park
• Vanderbilt Beach
This would be accomplished by establishing a seasonal route circulator shuttle service that would
identify route stops at North Collier Regional Park, Connor Park, Bluebill Beach Access/Delnor-
Wiggins State Park, and Vanderbilt Beach. This route will provide connection opportunities
with 3 other Collier Area Transit routes as well as the Lee in Collier (LINC) Leetran route. The
circulator shuttle would operate from 9:00 a.m, to 3:00 p.m., 7 days a week and provide access to
these beach park/beach access locations from North Collier Regional Park. The shuttle would run
from NCRP up to Immokalee Road and cross US 41 to travel along Bluebill Drive to provide
access to Connor Park and the Bluebill Beach Access at Delnor-Wiggins State Park. The route
would then continue along Gulfshore Drive to Vanderbilt Beach Road to provide access to
Vanderbilt Beach. The route would run along Vanderbilt Beach Road and turn around to run the
route in reverse to NCRP.
It is estimated that the initial trial would produce revenues in the amount of$11,250. In addition,
there would be costs associated with marketing the program, developing infrastructure for the
shuttle stops in the way of signage, schedules, etc. The program also includes costs associated
I „ ��. with acquiring overflow parking at Albertson's or other similar locations in the event that
1A6' � ,_ parking becomes limited at NCRP.
±�
PTNE has submitted an application to the Florida Department of Transportation State
Discretionary Transit Service Development Program grant in the amount of $274,500 for this
proposed route. This service is highly endorsed by District 1 and has been submitted to FDOT's
Central Office for final consideration. Once approved, the grant will pay for 50% of the
operation cost of the service. At present, it recommended that the Tourism Development
Council hind a pilot project expenses.
Recommendation:
To endorse the proposed Pilot Beach Shuttle Service with Park and Ride,
Attachments:
White Paper Report
Prepared by: (4,(= C;) Date: /Jr; i6
Corine C. Williams, Public Transit Manager
I
1-Y15-
Approved by Date:
Miche le Arnold, Director
White Paper Report ! P
Understanding the Significance of Limited Public Parking
for
Collier County Managed Beach Park Facilities - _.
What is the Solution? a M LOT S '
FULL
Introduction
•
Does parking provide public access to Collier County
•i beach park facilities? Yes, it does. However,current beach parking is inadequate for both residents and
visitors especially during the high season.
Alternative beach access solutions need to be developed in order
to ensure the public's continued ability to use this recreational and 2000000
economic resource. How do we provide adequate public beach
access while not exceeding the carrying capacities of the resource 1000000 , --- 2013
thereby decreasing the public's desire to visit and diminishing its j 1 2014
worth? 0
Visitors 2015
Collier County has been evaluating several parking options
including the establishment of a high season "park and ride" beach shuttles with Collier Area Transit with
parking hubs located at North Collier Regional Park and Conner Park;
Background
• Collier County manages 8 beach park facilities and 7 beach access points encompassing
25,045 linear feet of beach on 419 acres.
o Beach Park Facilities with one or more amenities(on-site parking, restrooms,
concessions) include:
• Barefoot Beach Access
• Barefoot Beach Preserve
• Bluebill Beach Access
• Clam Pass Beach Park
• Conner Park
• North Gulf Shore Beach Access
• South Marco Beach Access
• Tigertail Beach Park
• Vanderbilt Beach Park
o Beach Park Facilities with no amenities(no on-site parking, restrooms, concessions)
include:
• Vanderbilt Beach Accesses(6)
• Over 1 Million Annual Visitors
o FY2013: 982,979
o FY2014: 1,160,496
o FY20 15: 1,240,496
• Current Parking for Beach Park Facilities and Accesses
o Collier County has a total of 1,498 parking spaces for beach goers.
Beach Park Regular Parking Handicapped Parking Total
Barefoot Beach Access 130 6 136
Barefoot Beach Preserve 315 13 327
Clam Pass Beach Park 165 6 171
Conner Park 144 6 150
North Gulf Shore Beach 36 2 38
Access
South Marco Beach Access 66 3 69
Tigertail Beach Park 226 6 232
Vanderbilt Beach Park 363 12 375
TOTAL 1444 54 1498
• Vehicle Counts
o FY2013: 409,660
o FY2014:463,568
o FY2015:491,568
Limited Parking=Traffic Congestion 500,000 --
During the height of season and on holiday weekends long 450,000 - -- FY2013
lines of cars inch their way to one of 8 beach park 400,000 - •FY2014
facilities. For residential communities located on Lely
Barefoot Blvd,Gulf Shore, Sea Gate,and Bluebill traffic 350,000 — , , e FY2015
makes it extremely difficult for home-owners to get in and Vehicles
out of their community. When the parking lots are full at
10 am these vehicles must either exit back through the community in hopes of finding parking elsewhere or they
circle the community waiting for parking to open up.
In order to help facilitate the movement of traffic through the Vanderbilt communities the County,in cooperation
with local law enforcement,closes the Vanderbilt Beach Garage for a 30 minute period when it fills allowing traffic
to continue around the loop until the Garage re-opens and parking spaces have been freed up. During the FY2015
high season it was necessary to close the Vanderbilt Beach Garage sometimes 4 times daily. While closing the
garage does facilitate the movement of traffic it does not make the beach visitor very happy. A day at the beach
becomes a day of driving around in circles waiting for a beach parking spot.
The County worked with the Lely Barefoot Beach Homeowners association to work on the congestion in their
community. In the fall of 2015 a sign will be installed at the Barefoot Beach Access indicating to beach goers when
the lot is full allowing beach goers to turn at the community entrance instead of driving the several miles through the
community only to find out there is no available parking. The effectiveness of the sign at the Barefoot Beach
Access is yet to be determined.
Solutions
Public beach access should:
• Look beyond a single access where feasible. One way in and one way out does not distribute beach use.
o Visitors tend to congregate where the amenities are i.e. restrooms,shelter,picnic tables,
concession,etc. More access with associated amenities will distribute beach use more evenly.
Park and Ride Beach Shuttles:
Partner with CAT to shuttle beach goers from parking hubs located at North Collier Regional Park and Conner Park
directly to the Bluebi]I Access and Vanderbilt Beach Parks. Construction of amenities at Conner Park to include
shade structure and restrooms would make this location a more attractive park and ride hub. A beach shuttle
operating from Caxambas Boat Park on Marco Island would ease the parking congestion at South Marco Access.
Parking for this shuttle would be developed on one of the open spaces currently on the Caxambas property.
Preliminary costs associated with a shuttle service provided by Public Transit&Neighborhood Enhancement
Division is estimated at$109,000. Shuttle stop infrastructure improvements would include shade structure(s),
seating,signage,schedules,and portable restroom facilities at a cost of$100,000. TDC funds would be sought to
fund both the shuttle and the shuttle stop improvements. The CAO, in a memorandum dated July 13,2010 offered
an opinion on Section I25.0104(5)(a)(4),Florida Statutes"It is a logical conclusion that an expenditure that
promotes the beach and facilitates its usage would qualify for tourist development taxes. lithe Board desires to
fund the purchase of trolleys or the payment to the Naples Trolley for its trolley service,then the Board must make
the following findings: (1)the trolley service will primarily serve tourists;(2)the expenditure of funds to purchase
trolleys or fund a trolley service promotes tourism;and(3)the trolley shuttels are a beach park facility that will
increase access to the beach park. The usage of trolley shuttles would need to be tracked so that the tourist
development tax funds are used solely for theuse of the shuttle service for beach access.
Marketing Efforts for Beach Shuttles:
Marketing costs for the pilot programs,estimated at$25,000,will be absorbed through the TDC as part of their
regular marketing plan and budget.
Conclusion
Collier County Growth Management Plan Recreation and Open Space Element Objective 1.3 states that Collier
County continues to ensure that all public developed recreational facilities,open space and beaches and public water
bodies are accessible to the general public. Policy 1,3.2 states that Collier County shall continue to ensure that
access to beaches,shores and waterways remains available to the public.
Creative and cost effective alternatives that provide continue public access to beach park facilities and access points
is necessary. Beach visitation is increasing and our current infrastructure is inadequate to meet this ever increasing
demand,
EXECUTIVE SUMMARY
Committee Action
Item 6 A
Stuff the Bus
Objective:
Provide an update on the Stuff the Bus Event
Considerations:
CAT partnered with the United Way, Harry Chapin Food Bank, and Pub lix Supermarkets to
coordinate a food drive to benefit the Harry Chapin Food Bank. The event was held on Sunday,
September 13th, 2015 at six, selected Publix locations. This was the second year of this partnership.
Notice of the event was provided on the County webpage as well as on local Comcast TV channels.
Recommendation:
None.
Attachments:
None
Prepared by: — Date: -
Jayo-tiangrosso,
E ents, Sales and Marketing Coordinator
Approved by:
Date: -
Michelle Arnold, Director
EXECUTIVE SUMMARY
Committee Action
Item 6B
Blue Zone Project Presentation
OBJECTIVE:
To share information on the Blue Zone Presentation
CONSIDERATION:
The Naples Community Hospital (NCH) Health Care System launched a major initiative that aims to
adopt lifestyle principles to transform cities and towns into communities where people can live
longer, better lives. This initiative is called the Blue Zones Project and has been established in
thirteen communities across the country, all following nine guiding principles called the Power 9.
The Blue Zone Project Team has been working with leaders in the community to provide
information on the project methodology and established strategies in 12 pillars areas that focus on
people, places and policy. The Blue Zone Project Team has established an implementation plan for
2015-16 with goals and timelines to achieve the identified milestones.
Transit is a logical partner for this initiative as some of the key components of the Project supports
multimodal initiatives such as Complete Streets Principles.
A presentation will be made to the Public Transit Advisory Committee (PTAC) on the Initiative by
Blue Zones Senior Program Manager, Stacy Revay.
RECOMMENDATION:
None.
r _ -
Prepared . . Date: ?./9//
Corine C. Williams,Public Transit Manager
Approved by: Date: ?- ?'
Michelle Arnold,Director
MIN=
9/10/2015
Blue Zones Project: Optimizing Our Environment
The Blue Zones Project is a community well-being improvement
initiative designed to make healthy choices easier for the community
through changes in the environment, policy and social networks. By
helping people live longer, better through behavior change,
communities can lower healthcare costs, improve productivity, and
boost national recognition as a great place to live, work and play.
€ BLUE ZONES PROTECT'
DY Hcal[hwiy;
The Six Sectors of the Blue Zones Project go.;-ell
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Grocery Schools Community
5 Engagement
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Restaurant Community Policy
1
9/10/2015
Community Policy Sector: Three Subcommittees
Built Environment Subcommittee
Includes complete streets, planning, engineering, public transportation, safe routes
to school program, etc.
Food Policy Advisory Council
Tobacco Free Collier Partnership
\`: BLUE ZONES PROJECT
By Healthway.
The Built Environment
Increases active living and healthy eating
•
Provides connectivity amongst neighborhoods, schools, parks and
shopping
Increases multi-modal transportation options
Preserves green space for children to play and wildlife to thrive
(6 BLUE ZONES PROJECT
By Healthway:
2
9/10/2015
Optimizing the Built Environment
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The Role of the Blue Zones Project: Built Environment
Provide a synergistic approach for allocation of resources, collaboration, choices and
tools to local governmental agencies, organizations and private entities in order to
increase active transportation, walking, biking, public transportation, etc.
Increase the well-being of a community through encouraging the built environment to
take shape through policies, goals and objectives in the Land Development Code and
Growth Management Plan
Support on-going community efforts in the way of walkability, bikability and livability
through Naples Pathways Coalition, Pathways Advisory Committee, Safe Routes to
School Program, Metropolitan Planning Organization, etc.
1
il (E BLUE ZONES PROJECT
By Healthways
3
9/10/2015
Built Environment: Public Transportation
Complete Streets policy enables decision makers to prioritize transit in roadway
improvements, thinking through design solutions not just for car movement, but for
bus movement as well. Bus-only lanes, curb bump-outs, bus priority signalization are
some of the tools available to make transit trips faster and more reliable
Streets designed with all users in mind help connect transit to destinations-work,
stores, school and home
Every transit trip requires crossing the street at least once
Complete streets policy ensures those streets have safe crossings and accessible
sidewalks to get passengers, regardless of ability from bus to where they need to go
B LU E ZONES PROJECT
By Heal thways
Thank you !
To find out more about this exciting well-being initiative,
email bfuezonesprojectsouthwestFL @healthways.com,
or visit us at:
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southwestflorida.bluezonesproject.com a
/BlueZonesProjectSouthwestflorida � C—✓
rl a .0 • .
BLUE ZONES PROJECT` F
by f1EALTHWAYS
Stacy.Revay@healthways.com
239-405-2937
Blur Zr NI.]r'woPLCr
4