TDC Minutes 07/29/2015 - DRAFT (FINAL NOT RECEIVED FROM TOURISM) July 29, 2015
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, July 29, 2015
LET IT BE REMEMBERED the Collier County Tourist Development Counc i \an•s\.r
the County of Collier, having conducted business herein, met on this da ® a 3 i 'M in a
REGULAR SESSION in Building "F" of the Government Com. v® .les Florida
with the Following members present: . ,
Chairman. Com ssionertenny Taylor
Vice Chairman: ` 'ck edwedeff(Excused)
Y Hill
u .y H. Hendel (Excused)
v �` Susan Becker
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Robert Miller
Ed (Ski) Olesky
John Sorey, III (via telephone)
Larry Sacher (Excused)
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It% • NT: Jack Wert, Tourism Director
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
Barry Williams, Director, Parks and Recreation Department
Hank Jones, Project Manager, Parks and Recreation Department
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Collier County : July 29, 2015 Page 1 of 2
NOTICE:
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JULY 29, 2015
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MEETING AGENDA&NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center,Administration Bldg.F,3rd Floor
3299 East Tamiami Trail,Naples,FL 34112
July 29,2015 1:30 pm
Collier County Commission Chambers
*Requires TDC Action
1.Call to Order
2.Pledge of Allegiance
3.Roll Call
4.*Changes and Approval of Agenda
5.*Approval of TDC Minutes
a.*Regular Meeting 6/22/15
6.Presentations/Public Comment-(3 minutes each)
7.New Business
a.*Clam Pass Renovations-Fund 183 Out of Cycle Grant Request
8.Old Business
9.Marketing Partner Reports
a.Research Data Services-Walter Klages
b.Paradise Advertising-Nicole Delaney
c.Lou Hammond&Associates-PR Services-JoNell Modys
d.Tax Collections-Jack Wert
e.Miles Media-Website Activity
f.Sales&Marketing Technologies-Search Engine Optimization
g.Phase V-Fulfillment Services
10.Tourism Staff Reports
a.Director-Jack Wert
b.Sales&Marketing-Debi DeBenedetto
c.Public Relations&Communications-JoNell Modys
d.Film Office-Maggie McCarty
e.Sports Marketing-Rob Wells
f.International Representatives-Jack Wert
g.Visitor Centers-Lori Lou Waddell
http://www.colliergov.net/index.aspx?page=7594 8/17/2015
Collier County : July 29, 2015 Page 2 of 2
11.Detailed Staff Reports
12.Council Member Discussion
13.Next Scheduled Meeting Date/Location-September 28,2015(August meeting cancelled)
Collier County Government Center,Administration Bldg.F,3rd Floor,3299 East Tamiami Trail,Naples,Florida 34112
14.Adjournment
All interested parties are invited to attend,and to register to speak and to submit their objections,if any,in writing,to
the board prior to the meeting if applicable.
For more information,please contact Jack Wert at(239)252-2402.
If you are a person with a disability who needs any accommodation in order to participate in this proceeding,you are
entitled,at no cost to you,to the provision of certain assistance.Please contact the Collier County Facilities Management
Department located at 3335 Tamiami Trail East,Suite 101,Naples,FL 34112-5356,(239)252-8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No.99-22 requires that all lobbyists shall,before engaging in any lobbying activities(including,
but not limited to,addressing the Board of County Commissioners)before the Board of County Commissioners and its
advisory boards,register with the Clerk to the Board at the Board
http://www.colliergov.net/index.aspx?page=7594 8/17/2015
July 29, 2015
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order—Commissioner Taylor
Commissioner Taylor called the meeting to order at 1:30 P.M.
Mr. Olesky moved to allow Mr. Sorey to participate in the meeting via telephone due toe •ordinary
circumstances. Second by Ms. Becker. Carried unanimously 5—0.
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2. Pledge of Allegiance
Pledge of Allegiance was recited. `%: �`'
3. Roll Call 4, ,
A quorum was established.
4. Changes and Approval of Agenda `
Mr. Hill moved to approve the Agenda subject to the addit..: o m . • ternate Meeting
Schedule. Second by Mr. Olesky. Carried unanimously 6` ,,,
Mr. Olesky moved to approve the Agenda subject to the addit , of em�- Quarterly Financial
Review. Second by Mr. Hill. Carried unanimously - !
5. Approval of TDC Minutes a':\
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a. Regular Meeting 6/22/15
Mr. Olesky moved to approve the Mi • une 2015 meeting as presented. Second by
Mr. Hill. Carried unanimously 6— • ``,.
6. Presentations/Public Commen ' ii
yes each)
None .
7. New Business \
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a. Clam Pass Renovations - Fund 183 Out of Cycle Grant Request
Mr. Williams and Mr. Jones presented the Executive Summary "Request to recommend a scope of
work and 11t o le Collier County Tourist Development Council Category "A" Grant
Applicati. * t each ' ark Facilities for Fiscal Year 2015/2016 in the total amount of$1,160,000
and to \ \ ,; he tding that the projects promote tourism" dated July 29, 2015 for consideration.
He ` . \\
4 Th- ►+posal is brought forth after a previous Request for Proposal was rejected by the
. 'ourist Development Council and the Board of County Commissioners which included the
�, i ms now proposed and the construction of a boardwalk in the Park.
At that time, staff was directed to investigate alternatives to the proposal.
• A revised scope of work was developed by staff with input from stakeholders and includes:
0 Resurface and reline the parking lot and include water quality and drainage
improvements.
0 Reconstruct the wall between Seagate and Clam Pass Park that is in disrepair.
0 Provide "mobi mat"to ensure ADA accessibility at the Clam Pass kayak launch area,
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July 29, 2015
0 Upgrade the entrance toll booth with the addition of space for the sea turtle
monitoring staffs equipment.
0 Improve the area of the deteriorated boardwalk and markers located on the existing
paths and remove any derelict materials from the old pathway.
0 Screen underneath of concession area with materials to hide unsightly storage areas.
Under Council discussion the following was noted:
• Heavy equipment will not be used on the beach for any of the activities pro,
• Given design and permitting of the project is required, the physical world 6n \ '•: -d to
commence next year.
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• The project design will include a review of the existing parking lo ,.• d s orm
drainage infrastructure to ensure the requirements are met for tie -a -nt . stormwater
runoff.
• The amount requested is based on preliminary constructi. ates and the item will be
returned to the Council for review when the final desig`,1e • • stimates have been
obtained.
Mr. Miller moved to recommend the Board of County _' sib f*. ap 've a scope of work for
an out of cycle Collier County Tourist Development Cou pg "A"Grant Application for
Beach Park Facilities for Fiscal Year 2015/2016 i repo , by staff n the total amount of
$1,160,000 and hereby finds the item promotes t Se end by Mr. Olesky. Carried
unanimously 6—0.
b. Quarterly Financial Review
Mr. Wert presented the Executive S ' %Toiorist Development Tax Quarterly Financial
Review" dated July 29, 2015 for ' patio .urposes. He provided an overview of the financial
status of the accounts, all of which a \\. d standing at this point in time.
8. Old Business " ' ; '‘
a. Alternate Meeting 1 e; le
Mr. Wert reported con "eration is being given to holding regular Tourist Development Council
meetings ' the rth W-' esday of the month at 1:30 p.m. He polled the members if they would
be availabIg t• �-°s',meetings should the change be implemented: Mr. Sorey, Mr. Hill - yes. Ms.
Becker, Mr aesky- eed to check calendars; Mr. Miller—no.
Come i io or requested staff to contact the remaining members to determine if they would
be , , e,b4 report back to the Council at a later date.
Mr. 4 ' reported at this point, no changes will be made in the meeting schedule with the next
meeting to be held on Monday, September 28, 2015 at 8:30 a.m.
9. Marketing Partner Reports
Mr. Wert presented the slideshow"Marketing Partner Reports—July 29, 2015" including the
following reports presented by staff and consultants:
a. Research Data Services—Jack Wert
"Collier County Tourism Research, July, 2015—Research Data Services, Inc. "
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July 29, 2015
b. Paradise Advertising—Cedar Hames/Nicole Delaney
"Advertising Report Paradise Advertising and Marketing, Inc—Summer Campaign Update, July 29,
2015. "
Mr. Hames introduced John Morgan as the new Director of Research and Analytics for Paradise
Advertising.
c. Lou Hammond & Associates—PR Services—Jonell Modys
"Lou Hammond and Associates & CVB PR Team Public Relations Report" k
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d. Tax Collections—Jack Wert
"Collier County Tax Collector Tourist Tax Collections" `� � .
e. Miles Partners, Inc.—Website Activity—Buzzy Ford
"Web Site Analytics"
f. Sales & Marketing Technologies,Inc. - Search Engin Opt a • • ack Wert
"Search Engine Services"
g. Phase V - Fulfillment Services—Jack Wert
"Phase V Fulfillment Services"
10. Tourism Staff Reports
The following reports were submitted b aft.;\
a. Director—Jack Wert
b. Sales & Marketing—Debi Benedetti
c. Public Relations & Communi #11 Modys
d. Film Office—Jack Wert
e. Sports Council— ' 3z el
f. International Reps en t ti° c Wert
g. Visitor Centers —Lo i ,u .Fell
11. Detailed St. Re
Submitted
12. Council M 1.1 r ussion
Ms. Be F ate` e ttended a marketing summit on July 1St and a representative from Visit Florida
.•rt heir ® eting efforts will be expanded to a larger demographic set of the population with
\ con i a cus on year round marketing.
Mreported staff continues to investigate the measures necessary to convert the meeting packet
to an efectronic format.
13. Next Scheduled Meeting Date/Location—September 28,2015—8:30 a.m.
Collier County Government Center, Administration Bldg. F,3rd Floor,
3299 East Tamiami Trail,Naples, Florida 34112
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July 29, 2015
There being no further business for the good of the County,the meeting was adjourned by order
of the chair at 3:18 P.M.
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL*,
Chairman, Commissioner Penny Taylor
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These minutes approved by the Board/Committee on asnted or as
amended
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