TDC Minutes 06/22/2015 - DRAFT (FINAL NOT RECEIVED FROM TOURISM) June 22, 2015
MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT
COUNCIL MEETING
Naples, Florida, June 22, 2015
LET IT BE REMEMBERED the Collier County Tourist Development Council in and for
the County of Collier, having conducted business herein, met on this date at 8:30 A.M. in
REGULAR SESSION at 3299 Tamiami Trail East, Administration Building "F" 3rd Floor,
the Collier County Commission Chambers, Naples, Florida, with the following members
present:
'''C ,c
Char •s an. ommissioner Penny Taylor
Vice Chai V% Rick Medwedeff(Excused)
' Clark Hill
ic Murray H. Hendel
Susan Becker
Robert Miller (Excused)
Ed (Ski) Olesky
John Sorey, III
Larry Sacher (Excused)
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management
Barry Williams, Parks and Recreation Division
Colleen Greene, Assistant County Attorney
Kelly Green, Tourist Development Tax Coordinator
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MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor
3299 Tamiami Trail East, Naples, FL 34112
June 22, 2015
* Requires TDC Action
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. *Changes and Approval of Agenda
5. *Approval of TDC Minutes
a. *Regular Meeting 5/28/15
6. Presentations/Public Comment(3 minutes each)
7. New Business
a. * Miles Media Visitor Guide RFQ Selection and Agreement—Cont. from 5/28/15 Mtg.
b. * FY 16 Cat. B and C-2 Grant Agreements
c. * Naples VIC Leasehold Improvements Funding Support
d. *10 Year Plan Discussion
e. * FY 16 Proposed Museum Budget
f. * Tigertail Beach Observation Tower
8. Old Business
a. TDT Allocation Review
- TDT Allocations
-Authorized Uses
- Comparative Data
- Destination Marketing Results
b. Meeting Schedule Discussion
9. Marketing Partner Reports
a. Research Data Services—Walter Klages
b. Paradise Advertising-Nicole Delaney
c. Lou Hammond& Associates—PR Services- JoNell Modys
d. Tax Collections- Jack Wert
e. Miles Media- Website Activity
f. Sales & Marketing Technologies - Search Engine Optimization
g. Phase V - Fulfillment Services
10. Tourism Staff Reports
a. Director—Jack Wert
b. Sales & Marketing—Debi DeBenedetto
c. Public Relations & Communications—JoNell Modys
d. Film Office—Maggie McCarty
e. Sports Marketing—Rob Wells
f. International Representatives—Jack Wert
g. Visitor Centers—Lori Lou Waddell
11. Detailed Staff Reports
12. Council Member Discussion
13. Next Scheduled Meeting Date/Location—July Meeting Date TBD
Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 Tamiami
Trail East,Naples, Florida 34112
14. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their objections,
if any, in writing, to the board prior to the meeting if applicable.
For more information, please contact Jack Wert at (239) 252-2402.
If you are a person with a disability who needs any accommodation in order to participate in this
proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact
the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101,
Naples, FL 34112-5356, (239) 252-8380.
Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying
activities (including, but not limited to, addressing the Board of County Commissioners)before the
Board of County Commissioners.
June 22, 2015
Any persons in need of the verbatim record of the meeting may request a copy of the video recording
from the Collier County Communications and Customer Relations Department or view online.
1. Call to Order
Mr. Sorey called the meeting to order at 8:36 a.m.
2. Pledge of Allegiance
Pledge of Allegiance was recited.
3. Roll Call
A quorum was established.
4. Changes and Approval of Agenda
Gary McAlpin petitioned the Council to move Item 7. d. to 7. a. to allow him sufficient time to attend a
meeting with the County Manager.
Change: 7. d. to 7. a. 10-Year Plan Discussion
7. a. to 7. b. Miles Media Visitor Guide RFQ Selection and Agreement
7. b. to 7. c. TY16 Cat. B and C-2 Grant Agreement
7. c to 7. d. Naples VIC Leasehold Improveme s unding Support
Mr. Sorey moved to approve the Agenda as am d . S d by Ms. Becker. Motion carried
unanimously 5-0.
5. Approval of TDC Minutes
a. Regular Meeting May 28,2015
Mr. Hill moved to approve the inu . o e May 28, 2015 Meeting as presented. Second by Ms.
Becker. Motion carried unanim, ly —0.
6. Presentations/Public Comment- (3 minutes each)
None
7. New Business
a. 10-Year Plan Discussion
Gary McAlpin distributed and reviewed the TDC 10-Year Plan -Beach Renourishment Capital
Fund(195). He addressed all questions posed.
Commissioner Taylor arrived at 8:50 a.m.
The gavel was passed to Commissioner Taylor.
Jack Wert, Gary McAlpin and Ed Finn will work together with the County Manager and bring
back a plan to address more money, going through reserves.
Mr. Sorey moved to approve the 10 year plan. Second by Mr. Hendel. Motion carried
unanimously 6-0.
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June 22, 2015
b. Miles Media Visitor Guide RFQ Selection and Agreement
Jack Wert presented the Executive Summary "Recommendation to award RFQ #15-6433,
Production of the Tourism Guide to Miles Media Group, LLLP and authorize to Chairman to
execute the County Attorney approved contract and make a finding that this action promotes
tourism. "
Mr. Wert reported the Clerk's Finance Department has concerns on having more internal control
over costs. He will request back up documentation from Miles Media Group for the Finance
Department to do an internal reconciliation.
Commissioner Taylor recommended "not renewing the contract here, until we understand and
get it very clear, from the Clerk's Office, how to proceed in terms of a company that clearly is a
very highly regarded and professional company, who has a business model, which may not work
with the way the Government needs to do business."
Mr. Hendel moved to approve the package. Second by Mr. Sorey.
Commissioner Taylor asked if Mr. Hendel would consider modifying the motion, by not renewing
the contract for four (4)years until we understand w 1 government mandated on the Clerk's side.
Mr. Hendel turned down request. He believes the of should be approved.
Mr. Sorey asked if Mr. Hendel would consider d g a irement that Jack Wert work with
the Clerk of Courts, to his motion.
Mr. Hendel move to amend the motio o in*' : require Jack Wert work with the Clerk's
Office. Second by Mr. Sorey. Mot' dta rrie'. .-1. Ms. Becker opposed.
c. FY16 Category B and Catego C-2 Grant Agreements
Jack Wert presented an Executi S ary "Recommendation to approve Tourism Development
Grant Application Agreements for 16 Category B ($35,000) and Category C-2 ($40,000) Grants,
authorize the Chairman to sign, and make a finding that this action promotes tourism. "
Mr. Hill moved to approve Tourism Development Grant Application Agreements for FY16
Category B and Category C-2 Grants, authorize the Chairman to sign, and make a finding this
action promotes tourism. Second by Mr. Sorey. Motion carried unanimously 6-0.
d. Naples VIC Leasehold Improvements Funding Support
Jack Wert presented an Executive Summary "Recommend funding to support leasehold
improvements to a railroad car at Naples Depot to house the Naples Visitor Information Center,
approve all budget amendments, and make a finding that this project promotes tourism. "
Mr. Hill moved to approve funding to support leasehold improvements to a railroad car at Naples
Depot to house the Naples Visitor Information Center, approve all budget amendments, and make
a finding that this project promotes tourism. Second by Ms. Becker. Motion carried unanimously
6-0.
e. FY 16 Proposed Museum Budget
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June 22, 2015
Jack Wert presented an Executive Summary "Review and Recommend Approval of the Collier
County Museum Proposed Operating Budget for FY16. "
Ron Jamro, Museum Director addressed all questions posed.
Mr. Sorey moved to approve the Collier County Proposed Museum Operating Budget for FY16.
Second by Mr. Hill. Motion carried unanimously 6-0.
f. Tigertail Beach Observation Tower
Barry Williams presented an Executive Summary "Recommendation to award invitation to Bid
#15-6463 to Construct Company, Inc. for construction of the "Tigertail Beach Observation Tower,"
approve the necessary budget increase, and make a finding that this expenditure promotes tourism."
Mr. Olesky moved to approve the recommendation to award invitation to Bid#15-6463 to
Construct Company,Inc.for construction of the Tigertail Observation Tower, approve the
necessary budget increase and make a finding that this expenditure promotes tourism. Second by
Ms. Becker. Motion carried unanimously 6-0.
8. Old Business
a. TDT Allocation Review
Jack Wert provided a copy of Ordinance No. 20 - 0, rdinance of the Board of County
Commissioners of Collier County, Florida, am, '.. Ord' ance No. 92-60, as amended, also cited
as Section 126-83 of the Collier County Co..- • L• . •nd Ordinances, relating to the Levy of a 2%
Tourist Development Tax, an additional 1% •may- rd •ercent), an additional 1% tax (4`h percent)
throughout Collier County pursuant oat. loc. option Tourist Development Act, Section 125-010-4
Florida Statutes, as amended; by ame •- ion Three, "Uses of Tax Revenues, " in order to
reallocate certain Tourist Deve
I
. Funds and eliminate those provisions that have expired
and are of no further force an• ' oviding for conflict and severability;providing for inclusion
in the Code of Laws and Ordinannd providing for an effective date.
Staff presented an Executive Summary"Review and discuss current allocations of the Collier
County Tourist Development Council."
A slide presentation was given on the following:
- TDT Allocations
-Authorized Uses
- Comparative Data
- Destination Marketing Results.
Commission Taylor moved to continue to study the reallocation question and new sources of
funding and support finding new sources of funding. Second by Mr. Sorey. Motion carried
unanimously 6-0.A roll-call vote was taken and all six responded yes.
b. Meeting Schedule Discussion
Discussion occurred on the TDC Meeting schedule. There was a consensus to meet on
July 29, 2015 at 1:30 p.m.
Meeting recessed at 10:30 a.m. The Committee lost its quorum.
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June 22, 2015
Commission Taylor left at 10:30 a.m.
Mr. Hendel left at 10:30 a.m.
Mr. Hill left at 10:30 a.m.
The gavel was passed to Mr. Sorey at 10:30 a.m.
Meeting reconvened at 10:36 a.m.
9. Marketing Partner Reports
a. Research Data Services
Walter Klages gave a slide presentation on Marketing Partner Reports—June 22, 2015.
b. Paradise Advertising—Nicole Delaney
Advertising Report—Paradise Advertising and Marketing, Inc.
c. Lou Hammond & Associates—PR Services—JoNell Modys
"Lou Hammond and Associates Relations Update"
d. Tax Collections—Jack Wert
"Collier County Tax Collector Tourist Tax Collection
e. Miles Partners, Inc.—Website Activity
"Web Site Analytics"
f. Sales & Marketing Technologies, Inc. - Sea .give Optimization
"Search Engine Services" '
g. Phase V - Fulfillment Servic
"Phase V Fulfillment Services"
10. Tourism Staff Reports
The following reports were submitted by staff:
a. Director—Jack Wert
b. Sales & Marketing—Debi DeBenedetto
c. Public Relations & Communications—Jonell Modys
d. Film Office—Jack Wert
e. Sports Marketing—Rob Wells
f. International Representatives—Jack Wert
g. Visitor Centers—Lori Lou Waddell
11. Detailed Staff Reports
Submitted
12. Council Member Discussion
None
13. Next Scheduled Meeting Date/Location—July 29,2015—1:30 p.m.
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June 22, 2015
Collier County Government Center,Administration Bldg. F,3rd Floor,
3299 Tamiami Trail East,Naples, Florida 34112
14. Announcements
There being no further business for the good of the County, the meeting was adjourned
at 11:28 A.M.
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Chairman, Comm loner Penny Taylor
/44S) 1*
These minutes approved by the Board/Committee on as presented
or as amended
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